Opticks Media Powered by Numeris 2021 Variables List
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Opticks media Powered by Numeris 2021 Variables list Order Variable Description Category CONSUMPTION 0 CODE Code Geography 0 GEO Geographic Summarization Indicator Geography 1 NBAS12HP Total Household Population 12+ Basics 2 Q470010C01 Distance Driven Per Year - None Automotive - Products 3 Q470010C02 Distance Driven Per Year - 1 to 9,999 Km Automotive - Products 4 Q470010C03 Distance Driven Per Year - 10,000 to 19,999 Km Automotive - Products 5 Q470010C04 Distance Driven Per Year - 20,000 to 29,999 Km Automotive - Products 6 Q470010C05 Distance Driven Per Year - 30,000 or more Km Automotive - Products 7 Q4700100I0 Distance Driven Per Year - 1+ Automotive - Products 8 Q4700100A0 Distance Driven Per Year - 1+ (Kilometres) Automotive - Products Kilometres 9 Q470030C01 Type - Vehicle Driven [M Oft] - Sedan Automotive - Products 10 Q470030C02 Type - Vehicle Driven [M Oft] - Sub-compact Automotive - Products 11 Q470030C03 Type - Vehicle Driven [M Oft] - Sports car Automotive - Products 12 Q470030C04 Type - Vehicle Driven [M Oft] - Minivan/station wagon Automotive - Products 13 Q470030C05 Type - Vehicle Driven [M Oft] - Sport utility vehicle Automotive - Products 14 Q470030C06 Type - Vehicle Driven [M Oft] - Pick-up truck Automotive - Products 15 Q470030C07 Type - Vehicle Driven [M Oft] - Full-sized van (!) Automotive - Products 16 Q470030C08 Type - Vehicle Driven [M Oft] - Other Automotive - Products 17 Q470020C01 Make - Vehicle Driven [M Oft] - Buick (!) Automotive - Products 18 Q470020C03 Make - Vehicle Driven [M Oft] - Chevrolet Automotive - Products 19 Q470020C04 Make - Vehicle Driven [M Oft] - Chrysler Automotive - Products 20 Q470020C05 Make - Vehicle Driven [M Oft] - Dodge Automotive - Products 21 Q470020C06 Make - Vehicle Driven [M Oft] - Ford Automotive - Products 22 Q470020C07 Make - Vehicle Driven [M Oft] - GMC Automotive - Products 23 Q470020C08 Make - Vehicle Driven [M Oft] - Jeep/Eagle Automotive - Products 24 Q470020C10 Make - Vehicle Driven [M Oft] - Other domestic (!) Automotive - Products 25 Q470020C11 Make - Vehicle Driven [M Oft] - Acura (!) Automotive - Products 26 Q470020C12 Make - Vehicle Driven [M Oft] - Audi (!) Automotive - Products 27 Q470020C13 Make - Vehicle Driven [M Oft] - BMW (!) Automotive - Products 28 Q470020C14 Make - Vehicle Driven [M Oft] - Honda Automotive - Products 29 Q470020C15 Make - Vehicle Driven [M Oft] - Hyundai Automotive - Products 30 Q470020C17 Make - Vehicle Driven [M Oft] - Kia Automotive - Products 31 Q470020C18 Make - Vehicle Driven [M Oft] - Lexus (!) Automotive - Products 32 Q470020C19 Make - Vehicle Driven [M Oft] - Mazda Automotive - Products 33 Q470020C20 Make - Vehicle Driven [M Oft] - Mercedes-Benz (!) Automotive - Products 34 Q470020C21 Make - Vehicle Driven [M Oft] - Mitsubishi (!) Automotive - Products 35 Q470020C22 Make - Vehicle Driven [M Oft] - Nissan Automotive - Products 36 Q470020C23 Make - Vehicle Driven [M Oft] - Subaru Automotive - Products 37 Q470020C25 Make - Vehicle Driven [M Oft] - Toyota Automotive - Products 38 Q470020C26 Make - Vehicle Driven [M Oft] - Volkswagen Automotive - Products 39 Q470020C28 Make - Vehicle Driven [M Oft] - Other foreign (!) Automotive - Products 40 Q470040C16 Model Year - Vehicle Driven [M Oft] - 2020 or newer (!) Automotive - Products 41 Q470040C15 Model Year - Vehicle Driven [M Oft] - 2019 Automotive - Products 42 Q470040C02 Model Year - Vehicle Driven [M Oft] - 2018 Automotive - Products 43 Q470040C03 Model Year - Vehicle Driven [M Oft] - 2017 Automotive - Products 44 Q470040C04 Model Year - Vehicle Driven [M Oft] - 2016 Automotive - Products 45 Q470040C05 Model Year - Vehicle Driven [M Oft] - 2015 Automotive - Products 46 Q470040C06 Model Year - Vehicle Driven [M Oft] - 2014 Automotive - Products 47 Q470040C07 Model Year - Vehicle Driven [M Oft] - 2013 Automotive - Products 48 Q470040C08 Model Year - Vehicle Driven [M Oft] - 2012 Automotive - Products 49 Q470040C09 Model Year - Vehicle Driven [M Oft] - 2011 Automotive - Products 50 Q470040C10 Model Year - Vehicle Driven [M Oft] - 2010 Automotive - Products 51 Q470040C12 Model Year - Vehicle Driven [M Oft] - 2009 or older Automotive - Products 52 Q470050C01 Involvement in Purchase Decision - I was not involved in the decision Automotive - Products 53 Q470050C02 Involvement in Purchase Decision - I made the decision alone Automotive - Products 54 Q470050C03 Involvement in Purchase Decision - I participated in the decision with someone else Automotive - Products 55 Q470060C01 Title - Vehicle Driven [M Oft] - Bought new Automotive - Products 56 Q470060C02 Title - Vehicle Driven [M Oft] - Bought used Automotive - Products 57 Q470060C06 Title - Vehicle Driven [M Oft] - Leased (new or used) Automotive - Products 58 Q470060C05 Title - Vehicle Driven [M Oft] - Don't know/not sure (!) Automotive - Products 59 Q4700700K1 Vehicles in HH - None Automotive - Products 60 Q4700700K2 Vehicles in HH - 1 Automotive - Products 61 Q4700700K3 Vehicles in HH - 2 Automotive - Products 62 Q4700700K4 Vehicles in HH - 3 Automotive - Products 63 Q4700700K5 Vehicles in HH - More than 3 Automotive - Products 64 Q4700700I0 Vehicles in HH - 1+ Automotive - Products 65 Q4700700A0 Vehicles in HH - 1+ (Vehicles) Automotive - Products Vehicles 66 Q470080C01 Title - Vehicle Purchased [Pst 2 Yrs] - No, not in the past 2 years Automotive - Products 67 Q470080C02 Title - Vehicle Purchased [Pst 2 Yrs] - Yes, purchased new Automotive - Products 68 Q470080C03 Title - Vehicle Purchased [Pst 2 Yrs] - Yes, purchased used Automotive - Products 69 Q470080C06 Title - Vehicle Purchased [Pst 2 Yrs] - Yes, leased (new or used) Automotive - Products 70 Q470090C01 Planned Action at End of Lease - Purchase the vehicle Automotive - Products 71 Q470090C02 Planned Action at End of Lease - Return the vehicle to the lessor Automotive - Products 72 Q470100C01 Planned [Nxt Yr] - Definitely will purchase or lease Automotive - Products 73 Q470100C02 Planned [Nxt Yr] - Likely will purchase or lease Automotive - Products 74 Q470100C03 Planned [Nxt Yr] - Likely will not purchase or lease Automotive - Products 75 Q470100C04 Planned [Nxt Yr] - Definitely will not purchase or lease Automotive - Products 76 Q4701200K1 Planned Spend - Purchase/Lease Vehicle - Less than $10,000 (!) Automotive - Products 77 Q4701200K2 Planned Spend - Purchase/Lease Vehicle - $10,000 - $14,999 (!) Automotive - Products 78 Q4701200K3 Planned Spend - Purchase/Lease Vehicle - $15,000 - $19,999 (!) Automotive - Products 79 Q4701200K4 Planned Spend - Purchase/Lease Vehicle - $20,000 - $24,999 Automotive - Products 80 Q4701200K5 Planned Spend - Purchase/Lease Vehicle - $25,000 - $29,999 Automotive - Products 81 Q4701200K6 Planned Spend - Purchase/Lease Vehicle - $30,000 - $39,999 Automotive - Products 82 Q4701200K7 Planned Spend - Purchase/Lease Vehicle - $40,000 or more Automotive - Products 83 Q4701200I0 Planned Spend - Purchase/Lease Vehicle - 1+ Automotive - Products ©2021 Environics Analytics Page 1 of 55 www.environicsanalytics.com Opticks media Powered by Numeris 2021 Variables list Order Variable Description Category CONSUMPTION 84 Q4701200A0 Planned Spend - Purchase/Lease Vehicle - 1+ (Dollars) Automotive - Products Dollars 85 Q4701301C1 Automotive Assistance Services - Auto club - Have service Automotive - Products 86 Q4701302C1 Automotive Assistance Services - Manufacturer's roadside assistance program - Have service Automotive - Products 87 Q4701303C1 Automotive Assistance Services - OnStar or other direct communication service - Have service Automotive - Products 88 Q471010C01 Planned Type - Purchase/Lease Vehicle - Sedan Automotive - Products 89 Q471010C02 Planned Type - Purchase/Lease Vehicle - Sub-compact Automotive - Products 90 Q471010C04 Planned Type - Purchase/Lease Vehicle - Minivan/station wagon (!) Automotive - Products 91 Q471010C05 Planned Type - Purchase/Lease Vehicle - Sport utility vehicle Automotive - Products 92 Q471010C06 Planned Type - Purchase/Lease Vehicle - Pick-up truck (!) Automotive - Products 93 Q471020C01 Considerations - Next Vehicle - Definitely will consider a hybrid vehicle Automotive - Products 94 Q471020C02 Considerations - Next Vehicle - Likely will consider a hybrid vehicle Automotive - Products 95 Q471020C03 Considerations - Next Vehicle - Likely will not consider a hybrid vehicle Automotive - Products 96 Q471020C04 Considerations - Next Vehicle - Definitely will not consider a hybrid vehicle Automotive - Products 97 Q4710202C1 Considerations - Next Vehicle - Definitely will consider a fully electric vehicle (!) Automotive - Products 98 Q4710202C2 Considerations - Next Vehicle - Likely will consider a fully electric vehicle Automotive - Products 99 Q4710202C3 Considerations - Next Vehicle - Likely will not consider a fully electric vehicle Automotive - Products 100 Q4710202C4 Considerations - Next Vehicle - Definitely will not consider a fully electric vehicle Automotive - Products 101 Q4710203C1 Considerations - Next Vehicle - Definitely will consider the same brand of vehicle Automotive - Products 102 Q4710203C2 Considerations - Next Vehicle - Likely will consider the same brand of vehicle Automotive - Products 103 Q4710203C3 Considerations - Next Vehicle - Likely will not consider the same brand of vehicle Automotive - Products 104 Q4710203C4 Considerations - Next Vehicle - Definitely will not consider the same brand of vehicle (!) Automotive - Products 105 Q4710400K1 Spent - Purchase/Lease Vehicle [Pst 2 Yrs] - Less than $10,000 Automotive - Products 106 Q4710400K2 Spent - Purchase/Lease Vehicle [Pst 2 Yrs] -