Tourism Trail for Angus Feasibility Study April 2019 TOURISM RESOURCES COMPANY Management Consultancy and Research Services 5 LA BELLE PLACE, GLASGOW G3 7LH Tel: 0141-353 1143 Fax: 0141-586 7127 Email:
[email protected] www.tourism-resources.co.uk Tourism Trail for Angus Tourism Resources Company Feasibility Study April 2019 TABLE OF CONTENTS Page 1 Introduction 1 1.1 Background 1 1.2 Study Objectives 1 1.3 Study Process 1 1.4 Structure of the Report 2 2 Angus Tourism market 3 2.1 Introduction 3 2.2 Angus 3 2.3 Tourism Market 6 2.4 Overview 14 3 Target Markets, trends and technology 16 3.1 Introduction 16 3.2 Target Markets 16 3.3 Trends 17 3.4 Technology 18 3.5 Overview 20 4 Experience from Elsewhere 21 4.1 Introduction 21 4.2 Large Scale Charity Trails 21 4.3 Driving Routes 22 4.4 Sculpture Trails 27 4.5 Selfie Trails 28 4.6 Cateran Trail and Ecomuseum 29 4.7 Dumfermline Digital Tours 31 4.8 In the Footsteps of Kings 34 4.9 Overview 35 5 Type of trail and Potential Themes 37 5.1 Introduction 37 5.2 Type of Trail 37 5.3 New or Existing 37 5.4 Opportunities, Strengths and Weaknesses 38 5.5 The Unusual 41 Tourism Trail for Angus Tourism Resources Company Feasibility Study April 2019 5.6 Technology 43 5.7 Overview 44 6 Management and costs 45 6.1 Introduction 45 6.2 Management 45 6.3 Business Engagement 46 6.4 Community Engagement 46 6.5 Costs 46 6.6 Overview 47 7 Visitor Numbers and Economic Impact 48 7.1 Introduction 48 7.2 Visitor Numbers 48 7.3 Economic Impact 50 7.4 Overview 52 8 Conclusions 53 8.1 Introduction 53 8.2 Angus Tourism Market 53 8.3 Type of Trail 53 8.4 Target Markets and Trends 54 8.5 The Trail 54 8.6 Management 56 8.7 Business and Community Engagement 56 8.8 Costs 56 8.9 Visitor Numbers and Economic Impact 57 APPENDIX I – BIBLIOGRAPHY i Appendix II - Consultees iii Report Author: James Adam, Director Email:
[email protected] Tel: 0141 3531143 Tourism Trail for Angus Tourism Resources Company Feasibility Study April 2019 1 INTRODUCTION This report provides a feasibility study into development of a Tourism Trail in Angus.