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Belgrade, June 11 - 14, 2008 EUROPEAN CITIES MARKETING ANNUAL CONFERENCE & GENERAL ASSEMBLY KEY PERFORMANCE INDICATORS AND TOURISM DO THEY REALLY MEASURE AND IMPROVE THE PERFORMANCE OF DESTINATION MARKETING ORGANISATIONS? BELGRADE, JUNE 11 - 14, 2008 CITY BREAK EXHIBITION BELGRADE, JUNE 9 - 10, 2008 Dear Colleagues, We have the pleasure of inviting you to European Cities Marketing Annual Conference & General Assembly in Bel- grade on 11 – 14 June and to the City Break Exhibition on 9 – 10 June 2008. The week starts with the third City Break exhibition in Belgrade. City Break 2008 will have up to 150 of Eu- rope’s leading destinations and city tourism suppliers conducting business with up to 120 of the best city break outbound operators, for example Gullivers, Tui, Miki Travel, Expedia all under one roof. Right after hosting the Eurovision Song Contest, Belgrade is clearly asserting its presence in Europe DVDNH\GHVWLQDWLRQZLWKLWVKLVWRULFEXLOGLQJVPXVHXPVJDOOHULHVDQGÁRXULVKLQJQLJKWOLIH6HH- king to attract an additional one million visitors in 2008, Belgrade is a perfect location for this specialist event for the city break market. Register now and take this unique opportunity to meet buyers in a commercially driven environment, with pre-scheduled appointments and unprece- dented networking opportunities! ECM Annual Conference will start on Wednesday evening with the Welcome Reception at Ada Safari on the Sava Island before continuing with the seminar on Thursday. This year the theme will be “Key Performance Indicators and Tourism – Do they really measure and improve the performance of destination marketing organisations?”. Speakers presen- WLQJRSHUDWLRQDO&(2DQG172SRLQWVRIYLHZZLOOKHOSLQÀQGLQJQHZVROXWLRQVRQKRZ KPIs can help ECM members to reach their targets and to measure their success both in the tourism sector and the meetings industry. $QLQQRYDWLRQWKLV\HDULVWKDWDOO&KLHI([HFXWLYHPHPEHUVDUHLQYLWHGWRMRLQWKHÀUVW «Leaders’ Dinner» which will take place right after the Welcome Reception on Friday at the Club of Ministers, a venue in the fancy part of the city. As usual, Friday is dedicated to the Working Groups and Knowledge Groups dealing with relevant topics such as best practice examples of visitor surveys and new ways of selling City Cards through different channels. ECM General Assembly will also take place on Friday morning where it will be open to the members to adopt the new ECM strategy. Elections of the Board members and Working Group chairpersons will also take place in Belgrade. Belgrade Tourist Organisation will make sure that everybody enjoys the Serbian way of life and experiences the diversity the city has to offer. The exciting social programme, which will allow you to visit the most beautiful places of Belgrade, will be completed by the technical visits that will give you a possibility to discover the impressive roman settlement Viminacijum and Belgrade’s splendid neighbour city Novi Sad. If you want to learn more about how to monitor your own success, come and work with your European colleagues in an inspiring Serbian ambiance. Join us in Belgrade! Frank Magee Olivera Lazovic Mark Walsh President Director Exhibition Director City Break European Cities Marketing Belgrade Tourist Organization Reed Travel Exhibitions City B If youy are an ECM member interested to reserve a standand at City Break 2008, June 9 - 10 Ci Sunday 8th June Pe Tel Stand set up and registration pe Evening Welcome Reception at the City Hall For Monday 9th June www.citybreakexpo.comwww. expoexpo.cexpo.com.com 09.00 - 09.15 Welcome Address 09.15 - 10.15 The Airline Seminar A panel of specialists within the industry 10.30 - 12.00 Supplier meets Buyer Session ECM Annual Conference & Exhibitors have the opportunity to arrange CITY BREAK CITY additional meetings with buyers General Assembly,, June 11 - 14 12.00 - 13.45 Trade Show Lunch Wednesday 11th June INTERNAL MEETINGS INTERNAL INTERNA 14.00 - 18.00 Pre-arranged appointments x 12 9.00 - 10.00 Common Steering Committee Meeting 15 minutes each BREAK Y Room STUDENICA & RAVANICA 10.00 - 10.30 Coffee Break Evening Dinner at the Royal Palace. The evening will be hosted by His Royal Highness 10.30 - 12.00 Steering Committee Tourism Meeting Room OSTROG Crown Prince Alexander II of Serbia 10.30 - 12.00 Steering Committee Conventions Tuesday 10th June Meeting Room ZICA 09.00 - 10.00 Free networking session 12.00 - 13.30 Lunch at Holiday Inn 10.15 - 13.10 Pre-arranged appointments x 9 13.30 - 15.30 Meetings Committee Room OSTROG 15 minutes each 15.30 - 15.45 Coffee Break MEETINGS L 13.10 - 14.30 Trade Show Lunch 15.45 - 17.45 Working Group EC in EC (Experts only) 14.30 - 17.30 Pre-arranged appointments x 9 Room OSTROG 15 minutes each 15.45 - 18.45 Working Group Research & Statistics (Experts only) Room ZICA Evening Dinner at the historic Belgrade fortress verlooking the rivers Sava and Danube 15.45 - 18.45 Board Meeting Room STUDENICA & RAVANICA AboutAbAbo City BreakBreak 19.30 Departure from Holiday Inn & IN Hotel 19.45 Departure from Balkan Hotel 20.00 - 21.00 Welcome Reception at Ada Safari 20.30 Second departure from Holiday Inn 20.45 Second departure from Balkan Hotel 20.45 Transfer from Ada Safari to er 70 Leaders’ Dinner Belgrade.Belgr 21.15 Departure from Holiday Inn to Leaders’ Dinner 21.20 Departure from IN Hotel to Leaders’ Dinner Operational perspectives - views from the ground 21.00 Leaders’ Dinner at Club of Ministers (Open to all Chief Executives) 14.00 - 14.30 Performance measurement and best practice Dresscode: business; Address: Tolstojeva 2 website operation Gemma Flanagan, Web Coordinator, Dublin Tourism 21.00 Dinner at Ada Safari on Sava Island Dresscode: casual; Address: Ada Ciganlija 14.30 - 15.00 The Nottinghamshire Tourism commercial membership scheme and the KPIs we seek Thursday 12th June to achieve Keith Laird, Commercial Leader, Experience 08.15 Departure from Balkan Hotel to Holiday Inn Nottinghamshire 08.30 Departure from IN Hotel to Holiday Inn A Mega Event perspective 08.00 - 09.00 President’s Breakfast This breakfast is open to all potential members and 15.00 - 15.30 European Capital of Culture: new members attending the annual conference for The Liverpool 08 experience WKH ÀUVW WLPH HOLIDAY INN Kris Donaldson, Director, Liverpool Culture Company Key Performance Indicators and Tourism -Do they really 15.30 - 16.00 Coffee Break measure and improve the performance of destination SEMINAR in marketing organisations? EXPO XXI Academic perspectives & drawing together the threads Setting the Context 16.00 - 16.30 KPIs, balance scorecards, and monitoring the performance of destination marketing 09.00 - 09.10 Introduction organisations Anja Loetscher, Director Geneva Convention Bureau Isabel Cortez-Jimenez, Lecturer of Economics, Christel de Haan Tourism and Travel Research Institute, 09.10 - 09.40 Are destination marketing organisations the University of Nottingham really that SMART and how meaningful are key performance indicators? 16.30 - 16.45 Summing up and open discussion Dr. Roger Carter, Managing Director, TEAM Dr. Roger Carter, Managing Director, TEAM A global view from an intenational consultant 16.45 - 17.00 Nottingham - Autumn 2008 ECM Network A National and regional perspective meeting Prof. John Heeley, CE, Experience Nottinghamshire 09.40 - 10.10 KPIs and the assessment of DMO performance 17.00 - 17.15 Gothenburg - ECM Annual Conference, William Smart, Team Leader - Performance and General Assembly and City Break 2009 Evaluation, East Midlands Tourism EXPO XXI Claes Bjerkne, CEO, Göteborg & Co CEO and director perspectives - views from the top! 17.30 Departure from Holiday Inn to hotels 10.10 - 10.40 Case study of a leading convention bureau 19.30 Departure from Holiday Inn & IN Hotel and how KPIs are used to monitor 19.45 Departure from Balkan Hotel performance Airy Garrigosa, Director, Barcelona Convention Bureau 20.30 Dinner at Belgrade Fortress Dresscode: smart 10.40 - 11.00 Coffee Break 11.00 - 11.30 KPIs, performance management and the The Victor Monument at Belgrade Fortress Manchester experience Paul Simpson, Managing Director, VisitManchester 11.30 - 12.00 Measuring business tourism performance: case study of Copenhagen’s award winning Convention Bureau Steen Jakobsen, Convention Director, Wonderful Copenhagen 12.00 - 14.00 Lunch at EXPO XXI 19.45 Departure from Holiday Inn & IN Hotel Friday 13th June 20.00 Departure from Balkan Hotel 07.45 Departure from Balkan Hotel to Holiday Inn 08.00 Departure from IN Hotel to Holiday Inn 20.30 Dinner in Bohemian quarter Dresscode: casual; Address: Skadarska st. 08.30 - 10.30 European Cities Marketing General Assembly Cobblestoned streets - high heels not recommended EXPO XXIWGs, KGs ASSEMBLY, ASSEMB GENERAL 10.30 - 10.55 Coffee Break 10.55 - 11.00 Inauguration of the new ECM website Bohemian Quarter EXPO XXI 11.00 - 12.00 Experience Design in City Tourism - Feel the power of surveying together Ole Kjær Mansfeldt, Chief Analyst, Wonderful Copenhagen EXPO XXI 12.00 - 13.00 Knowledge Group IT & E-communications Hotel guest reviews, user generated content, photos, L ASSEMB L videos - Feedback from the Brussels Tourism and Convention Bureau with the Vinivi solution Olivier van de Kerchove, Webmaster, BITC ASSEMBLY, Gilles Granger, Founder, Vinivi Room STUDENICA 12.00 - 13.00 Knowledge Group EC in EC Saturday 14th June Event & Culture : How to make things accessible to visitors when they aren’t? A success story. 08.30 - 09.30 Breakfast Meetings Committee VISITS TECHNICAL TECHNICA Isabelle Paelinck, President, «See and tell Brussels» - The Meetings Committee also meets the last day Brussels Guided Tours Room RAVANICA of the meeting to put in common all ideas from the members. HOLIDAY INN 13.00 - 14.30 Lunch at EXPO XXI 09.30 Departure for the Excursion to Novi Sad 14.30 - 15.30 Working Group TIC (Experts only) Visit the so called «Serbian Athens» Novi Sad with Room OSTROG its numerous monuments and the Petrovaradin LY, WGs, KGs LY, 15.30 - 16.30 Visit of Belgrade TICs Fortress. On the way taste the famous wine «Bermet» in Sremski Kralovci.
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