THE MOST TRUSTER NA RADIO SIN THE BIRTH Of ROCK AND ISSUE 2256 999 Claire eiffin Specia 2-7 Mandy Buirdit. LEN Rosisiju Wifilli Luc 2,3rd Jennif _wez Push Stars Splender , GZA The Gen Mike Erric Jessica No flue www.americanradiohistory.com eciwn.ffwakrial, from 1)t(' frolhurIrnitul MESSENGER produced by matt serletic management: rich crabtree & dean harrimni haninglon m7naqrsmpnt wwwatlantic-reCards.com THE ATLANTIC GRDUP (>1999 Atlantic Neetteeng Corp. A Time Warner Company www.americanradiohistory.com FIRSTPERSa19 NEWSBRIEFS AS TOLD TO ELIOT TIEGEL By the Numbers Fred Sethert Before you go jumping into the pages of ratings/daypart Customized Music Featured In MTV's info in the recently released Winter Book, you should New Web Radio Station Concept check out the basics. This week, Jhan Hiber shares his Fred Seibert, the new President of MTV "Magnificent Seven," the key steps to unlocking the mys- Networks Online, was MTV's first Creative teries of the recently received book-or any one that Director in 1981 and worked on the impres- sionable Want My MTV" campaign. "I' in I lands on your desk the future. and My' were the most important words in that campaign, " he says, because they signi- fied what MTV stood for. "The Internet and the digital world 19 years later provides us It's That Time Again. with the ability to deal with the T and the A few times every year, we call upon our My' more clearly and in a more focused editors to look into the future-to manner than any traditional medium could predict which acts will break allow us to do." Of our two new ven- have advertising. through in their respective formats tures, the Buggies Project, We look upon Buggies In the past, we've been on target which launches in June, is as an extension of all music, while Project mtv.com and vhl.com be- about artists as varied as Jewel, Nozzle, which debuts in cause we are moving Dave Matthews Band, Spice Girls, September, is for kids. beyond the limitations and Buggies, which is the frustrations of having two Fastball, Dixie Chicks, and others. working title, features 100 Find out how we do this time... preprogrammed audio channels from which you can choose your own fa- vorite musical selections. We acquired Imagine - On the Q-Tìp Radio, which has had its own imagineradio.com A good mentor is anybody you can learn from, and your site since 1998, last Feb- ideal mentor could be anyone from anywhere-inside or ruary. It is the entertain- outside your radio station. Mentoring today is more about ment portion of the Buggies Project, providing commitment than chemistry-it's about personal growth, the 100 channels of prere- learning, and development rather than promotions or corded music plus the per- channels in analog space. sonalization feature which With the unlimited band- power relationships. allows you to select music width that is coming to the from a series of genres so Internet, we can expand you have your own per- the range of what we e1999 GAVIN Miller Freeman sonalized radio station. offer, and that is very in A United News & Media company Contents You will also have a num- exciting. There are people ber of information and who are not satisfied by News RAP/HIP-HOP 26 MTV VI-11. The Web Chancellor to Become AMFM Inc. 4 TRIPLE A 27 buying services, since one and WB to Honor Radio, Music 4 Einstein and O'Connell Join Rykodisc of the great things the will provide them with MP3.com Goes Public 4 ALTERNATIVE 32 Internet offers is the con- new musical opportuni- MTV Addresses Teen Violence 6 A View From the Top venience of buying the ties. Previous to the ACTIVE ROCK 31 music you are listening to, Buggies Project and the Ratings & Research JAZZ/SMOOTH JAZZ & VOCALS 34 Seven Keys to Understanding News Bits & Briefs or ordering concert tickets. acquisition of Imagine Your Ratings 8 AMERICANA 39 You listen to the music Radio, VH-1 had begun I Can See For Miles in real time; it is not a VH-1 At Work, a VH-1 41 Features & Charts COUNTRY download. You can listen radio station you can put SPOTLIGHT: GAVIN GUARANTEED 10 Preventing the Sound of Silence to the music on your com- on your computer at TOP 40/RHYTHM CROSSOVER 14 PD Profile: Jimmy Steele Parting Shots 46 puter speakers or plug work. mtv.com provides NC, HOT A/C 18 gmail BoxSet 46 your computer into your news updates from our PD Profile: Casey Keating stereo system. Buggies is a worldwide news gathering 23 URBAN free service which will service. New Rules for an Age -Old Game May21. 1999 GAVIN 3 www.americanradiohistory.com FIRSTVVUHDS GAVI N N EWS The Playoffs It struck me the other night as I decided not to watch the "I can't speak for NBA playoffs how much like Become AMFM Chancellor to Inc.; other companies, but professional basketball radio at Entercom, the has become. Internet -only Stations Planned brand is sacrosanct. Generally speaking, in bas- We haven't thrown ketball winning isn't every- services and functionality for According to Hicks, the 131' TONY SANDERS our stations under tb thing just as long as you qual- AMFM stations and manag- makeover of Chancellor will bus by cutting back Chancellor Media is changing ing the transformation of be nothing short of "redefin- ify for the playoffs. Certainly, in its name and turning itself radio into an integrated on- ing radio." In a prepared programming and every team wants to take its into a full-blown Internet air/online medium." statement, Hicks said radio is marketing, or by division, but most coaches company, and it's planning to Part of the name change becoming a "feedback -dri- establishing unsus- r and players deep -down are create Internet -only radio sta- includes the creation of ven, user-controlled, value - tainable spotloads. tions as part of the new busi- three new business units: sharing medium" that will resigned to the fact that the David Field, ness strategy. These new "AMFMi," to develop and use the Internet to turn "loyal best they can expect is to Internet -only operations will manage local Web portals but largely anonymous lis- Entercom make it into post -season play. be in addition to developing for AMFM's radio stations; teners into active members -see page 32 an online presence for each AMFM.com, which e Sadly, that's not unlike a will be of communities and -com- of the group's 465 over-the - AMFM's online broadcasting merce buying clubs." lot of radio stations that air stations. unit and the division WH/Mediabase To seem content to maintain Steve Hicks, CEO of charged with creating their current market position AMFM's New Media Group, Internet -only stations; and AMFMi Rollout Honor Radio, Music said his company's goal is AMFM Equities, which will instead of winning. No ques- The WB Television Network "to become 'The Destination' be an acquisition vehicle for tion, every GM and PD wants has unveiled plans to cele- for Internet broadcasting, investing in other Internet Starts in Philly brate first "WB to either win or place providing streaming media and new media companies. the annual BY TONY SANDER~ Radio Music Awards," join- respectably within their tar- ing radio and television for get demo. More and more, Chancellor is trying to lock the net- however, in clusters where MP3.com Goes Public in some major recording work's artists for the radio group's first niche stations are expected music -related merchand live BY TONY SANDERS push to brand its stations as special to flank the group's overall The online sale of the ultimate location for event. ratings powerhouse (if they Michael Robertson's MP3. and merchandise online musical listening and " W e corn has filed to become a grown somewhat du have one), the need to win viewing experiences. were publicly -traded company the most recent thr is often becomes secondary to a The plan to have at least looking for a special that but, so far, hasn't revealed month period: Onl one artist featured promi- would recognize the enor- corporate objective of simply what percentage of the music sales represen nently in some form of spe- mous impact music has had maintaining numbers. The company it plans to offer 16% of net revenues, w cial event with each of on our most distinctive tele- success of consolidation rests for sale. ad sales represented Chancellor's radio stations in vision series," commented on the ability to turn critical According to papers filed of net revenues. During I a specific format. In addition Susanne Daniels, President, with the SEC, Robertson year's period, mu to these artist -station events, Entertainment for The WB. mass into a healthy margin, currently owns 55.35% of accounted for 9% of Chancellor has designed "This special strikes us as and internal economic pres- MP3.com. The next -largest revenues. and developed streaming- the ideal way to marry the sures can limit the scope of stake holder is venture- During the prior n media players for each of its two art forms, and as our individual stations cus- competitive programming and capital firm Sequoia months, from about m and first perennial, is the perfect tomized the players to fit for The WB." marketing strategies. Capital, which owns March until Decem include station logos. The special will recognize 20.16% of the company. 1998, MP3.com had sa Ultimately, there's nothing Sources within the compa- musicians and bands in six MP3.com had revenues of of $1.16 Million.