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issue 83, september 2020 inparkmagazine.com Polin creates something clearly different for waterparks Coaster Fun Theme Park Storytelling Two intertwined roller Five lessons from a large-scale academic study coasters open in Germany covering 60 different parks around the world Stoneface Inc. The Sculpted Rock Artisans CA License 1001362 - AZ License 308722 - UT License 10614867-5501 Animal Exhibits Concrete Theming Water Features Wall Finishes Artificial Rock Work Stamped Concrete Decking www.stonefaceinc.com 949-370-9880 [email protected] 2 inparkmagazine.com issue 83, september 2020 Meet the press Inside Action League 4 The IPM editors interview one other, round two 16 Alterface’s novel mix of tournament, interactive gaming and motion • by Martin Palicki Engineering the aquarium Planning for 2021 6 EXP helps create the new St. Louis Aquarium 18 WhiteWater offers scalable options to parks by Daniel Christman & Brandon Lemonier getting ready for next season • by Martin Palicki Photo booth serendipity Forged in steel, tempered by imagination 8 Innovative FOTO kiosks help visitors preserve the 24 Vekoma opens two intertwining roller coasters in memory with minimal risk • by Judith Rubin Germany • by Martin Palicki I can see clearly now Theme park storytelling 10 Polin’s new Glassy product adds transparent 26 Five lessons from my large-scale study • by charm to a new waterpark • by Joe Kleiman Carissa Baker, Ph.D. Transitions 2020 Festival of licensing 14 Nathan Jones & Christine Kerr • by Martin Palicki 30 Anna Knight discusses the 2020 Festival of & Judith Rubin Licensing • by Judith Rubin team & contributors COVER: Polin’s Glassy slide utilizes a new proprietary composite technology to create a PUBLISHER DESIGN Martin Palicki Martin Palicki clear slide for Candyland waterpark at the Vogue Hotel Bodrum in Bodrum, Turkey. EDITOR CONTRIBUTORS Photo courtesy of Polin Waterparks Judith Rubin Carissa Baker, Ph.D. Daniel Christman NEWS EDITOR Brandon Lemonier Joe Kleiman InPark Magazine (ISSN 1553-1767) is published by Martin Chronicles Publishing, LLC. 2349 E Ohio Ave. Milwaukee, WI 53207, USA. Shipping address: 2349 E Ohio Ave. Milwaukee, WI 53207, USA. Phone: +1-262-412-7107. Printing by Johnson Press of America. Contents © 2020 InPark Magazine. All rights reserved. Nothing in the magazine may be reproduced or used in any manner without the prior written permission of the magazine. InPark Magazine is not responsible for unsolicited manuscripts, photographs or illustrations. Such material must be accompanied by a self-adressed and stamped envelope to be returned. Postmaster: Send address changes to InPark Magazine 2349 E Ohio Ave. Milwaukee, WI 53207, USA. Subscriptions are available annually for $45 per year ($70 international). Opinions expressed in editorial matter are not necessarily those of InPark Magazine or its publishers, Martin Chronicles Publishing, LLC. inparkmagazine.com 3 Meet the press Learn what drives the InPark editorial inner circle in our second installment of this four-part series Joe Kleiman, Martin Palicki, news editor publisher Question from Judith Rubin Question from Joe Kleiman hat is the value of a media outlet such as InPark in hat did you learn about the industry working at Six Wthe age of rampant social media? WFlags? I’ve been asked a few times over the years what the difference My experience at Six Flags cemented my love for the industry. is between my blogging and what I write for a publication such Anyone who has worked in a park knows how magical the as InPark. The three same words keep coming up - “editorial environment can be - especially when the park is empty early oversight” and “vetting.” There are a lot of websites - in the morning or late at night. At the end of the day I would mainstream media and trades among them - that publish rumors, purposefully take the long route out of the park just so I could because rumors mean impressions and impressions mean ad walk along the wooden bridges over the Yankee Clipper’s (flume sales. We’re not about that. People respect us because we’re a ride) pond. Creaky boards, flickering lamps, period colonial great B2B resource. They read us because we’re reliable. When we music, the unique smell of that chlorinated water – it may sound wanted to find out when California’s theme parks might reopen, goofy to some, but if you love theme parks, you’ll know exactly we spoke with the Governor’s office and two state agencies. what I’m talking about. We went to California’s only open theme park and interviewed their spokesperson. For our readers, that’s important. Vendors I was lucky to work at Six Flags Great America when workers all working with these parks need to know these things. So we go sported themed costumes, background music fit the lands and to the source, instead of repeating a rumor from a rumor site theming was detailed. While I miss those days, I also understand that repeated it from yet another rumor site. That would be a that times change and businesses have to evolve. Six Flags is a disservice to our core readership. great example of a company that has had its fair share of ups and downs and has successfully reinvented itself. That’s a big lesson, and it has certainly been applicable to our media outlet – especially this year! Judith Rubin, editor I think we already overuse the term “pivot” but it’s pretty accurate. Maintain core values and identity – your grounding – but be willing to turn in the direction things are headed. Question from Martin Palicki Collectively we are still figuring out what that looks like for the industry, but we are committed to helping communicate that as ublic relations is also a specialty of yours. How should we discover and forge a path forward. Ppeople or companies successfully market themselves with so many options and an expanding social media world? With so many online platforms it’s easy to create a bubble where it appears that you’ve got a lot of exposure, but you’re really just advertisers talking to yourself. Not only does this give illusory results, it fosters a loss of objectivity. If you don’t really know how the world would Alcorn McBride 7 receive your story outside of your bubble, you can’t know whether Lagotronics 29 you are telling it effectively. A responsible industry publicist will take the time to understand your specialty and ask questions to DNP 5 help bring out the important points and identify target markets, so that media outlets will recognize its value to their own audiences Polin back cover and share it. That’s how you break out of your bubble. Good PR Stoneface 2 isn’t just hitting “Send.” And don’t fall into the gush trap. You don’t value gushy, subjective articles from others, so don’t make an Vekoma 31 exception for your own company’s stories. Be meaningful, clear, accurate and to the point. 4 inparkmagazine.com Alcorn McBride 7 Lagotronics 29 DNP 5 Polin back cover Stoneface 2 Vekoma 31 inparkmagazine.com 5 Engineering the aquarium EXP helps create the new St. Louis Aquarium by Daniel Christman, Vice President I EXP I Brandon Lemonier, Principal I EXP quariums are fascinating. They have their own unique Due to the pandemic, the new St. Louis Aquarium was obliged Aand distinguishing characteristics, aquatic specifics and to temporarily close in early 2020, as were many venues around hidden stories. Visitors to aquariums are mesmerized by marine the country, but re-opened in June and is currently operating with life and their designed environments. For our part at EXP - as timed ticketing and new protocols in place. mechanical, electrical and plumbing (MEP) engineers - we are fascinated by constructing the building systems of aquariums Designed by PGAV Destinations, the new, 120,000-square- to host the animals and protect their safety outside their natural foot St. Louis Aquarium is home to more than 13,000 animals habitat. and celebrates regional history and local river culture. PGAV Destinations designed the new Aquarium to celebrate St. Louis’s Part of a downtown revival past and present, showcasing the city’s global impact via the In January 2020, the St. Louis Aquarium at Union Station nearby Missouri and Mississippi Rivers. Visually rooting the opened to the public as the centerpiece of a $187 million family visitor experience at the Aquarium in early train travel, the entertainment complex at the historic train terminal. St. Louis journey transports visitors to the Mississippi to learn more about Union Station began train operations in 1894; in the early 1900s the animals found in St. Louis, then heads downriver to see was one of the busiest passenger terminals in the country, unique creatures from around the world’s waterways and oceans. and ceased train operations in 1978. It now joins a number of A simulated train ride takes guests to the confluence of the celebrated developments expanding and upgrading the leisure Mississippi and Missouri rivers narrated by St. Louis native and options in downtown St. Louis - including the St. Louis Arch, celebrated actor John Goodman. the National Blues Museum and Ballpark Village. St. Louis based Lodging Hospitality Management (LHM) acquired and has been The design process renovating the Union Station property for several years; in 2014 Our team at EXP was proud to have joined PGAV Destinations its indoor projection mapping show, the Grand Hall Experience, in this achievement, having provided the MEP, fire protection was recognized with a TEA Thea Award. and low voltage design services for this renovation of historic Union Station. The St. Louis Aquarium at Union Station - Photo courtesy of EXP 6 inparkmagazine.com We joined PGAV’s team early in the design process and were With every highly themed environment we work in, a big part of briefed on the story envisioned and the historical elements our role is to support the story.

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