Shattered Realities: a Baudrillardian Reading of Philip K. Dick's Ubik

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Shattered Realities: a Baudrillardian Reading of Philip K. Dick's Ubik Shattered Realities: A Baudrillardian Reading of Philip K. Dick‟s Ubik [PP: 107-116] Hoda Shabrang Department of English Language and Literature, Khatam University Tehran, Iran Yasamin Hemmat (Corresponding Author) Department of English Language and Literature, Khatam University Tehran, Iran ABSTRACT Ubik by Philip K. Dick shows a hyperreal society in which everything is simulated and virtual and even the demarcation between life and death is indistinct. Therefore, the world of Ubik depicts the violation of the ontological boundary. Characters in this novel live in a simulated and virtual life of the half-life which is the symbol of the ordinary situation of people in the actual life since media and proliferation of signs and information construct a new media reality which is even more real than real or “hyperreal”. Although characters are in search of reality and a transcendental signified in order to maintain their identity, they are unable to achieve what they are searching for and they do not know whether they are undergoing the real or a simulation. Thus, they crave to fix the reality and their identities through the marketplace. Consequently, they purchase a product named Ubik which is a reality support, but the effect of this product is very transient; therefore, they have to keep buying it. The philosophical guide for the purpose of looking into Dick‟s novel is Jean Baudrillard‟s concepts of simulation, simulacra and hyperreality. The objective of this paper is to examine the commodified and simulated world of Ubik based on Baudrillard‟s theories to show that in the techno-capitalist world there is no objective truth since everything is reduced to signs and images and subject is dominated by the object; therefore, subjectivity is disappearing. Hence, in Ubik, it would be demonstrated that technology, proliferation of information and capitalism lead to disruption of all boundaries and generate the society of simulated realities. Keywords: Simulation, Hyperreality, Consumerism, Technology, Transcendental signified ARTICLE The paper received on Reviewed on Accepted after revisions on INFO 16/05/2019 25/06/2019 07/07/2019 Suggested citation: Shabrang, H. & Hemmat, Y. (2019). Shattered Realities: A Baudrillardian Reading of Philip K. Dick‟s Ubik. International Journal of English Language & Translation Studies. 7(2). 107-116. 1. Introduction way to confirm whether it is truly there. This Philip Kindred Dick (1928-1982) is an question from his early studies persisted as a American novelist, short story writer and theme in many of his novels such as Ubik. essayist whose published works are entirely One of the reasons for choosing in the science fiction genre. Dick explores Dick‟s novels is that they are open to sociological, political and metaphysical different interpretations. Accordingly, themes in his novels dominated by Dick‟s works have been scrutinized from authoritarian governments. In his later different viewpoints, for example, in Politics works, Dick's thematic focus strongly and Metaphysics in Three Novels of Philip reflected his personal interest in metaphysics Dick by Eugênia Barthelmess examines and theology. He often draws upon his own Ubik through metaphysical perspective. This life experiences in addressing the nature of work also investigates existential anguish drug abuse, paranoia, schizophrenia, and and economic satire as a method of transcendental experiences. Through his representation of the complex contingencies studies in philosophy, Dick believes that of the human situation. Additionally, Worlds existence is based on internal human and selves falling apart by Mag Markus perception, which does not necessarily Widmer discusses the science fictions of correspond to external reality. After reading Philip K. Dick Such as Ubik against the the works of Plato and pondering the background of postmodernism. She possibilities of metaphysical realms, Dick examines the ontological experiments and comes to conclusion that, in a certain sense, compares them to the reality of postmodern the world is not entirely real and there is no culture. In addition, Christopher Palmer in International Journal of English Language & Translation Studies (www.eltsjournal.org) ISSN:2308-5460 Volume: 07 Issue: 02 April-June, 2019 Philip K. Dick: Exhilaration and Terror of overwhelmed by commodities which are the Postmodern, studies the fictions of Philip even more alive than human beings. K. Dick and their relationship to Baudrillard (2009) proclaims “the postmodernism. In this context it scrutinizes disappearance of the subject is the mirror several tensions in Dick's work; especially image of disappearance of the real. And in those between novelistic realism and Dick's fact the subject_ the subject as agency of desire towards fantasy and between the will, of freedom, of representation; the isolated individual and the social or subject of power, of knowledge, of history_ transcend entities that dominate Dick's is disappearing, but it leaves its ghost fictional worlds, between the political and behind” (p. 26-27). Therefore, this novel the theological inferences of Dick's science shows a postmodern society where in the fictions, and, above all, between Dick's world of the objects, the subject is humanist and ethical desires and the disappearing. posthumanist conditions in his novels that In Ubik, characters are searching for unavoidably threaten them. Furthermore, in objective reality but they are unable to find a How We Became Posthuman, N. Katherine definite answer to what reality is since in a Hayles separates hype from fact, world where the lines between nature, investigating the outcome of embodiment in technology, life and death are blurred, it is an information age. Hayles relates three impossible for one to ascertain the intertwined stories: how information lost its difference between reality and illusion. body, that is, how it came to be Christopher Palmer (2003) declares that conceptualized as an entity separate from the “Dick makes fictions of the disintegrations material forms that carry it; the cultural and of the real in contemporary society: the technological construction of the cyborg; action of perpetual change both on what and the dismantling of the liberal humanist previously existed, and on what is existing "subject" in cybernetic discourse, along with now but has no stable reality because it is the emergence of the "posthuman." already marked by its inevitable dissolution” Moreover, Mark Poster in Information (p. 32). This indicates that even in the world Please: Culture and Politics in the Age of we live in, reality can be questioned. Digital Machines, theorizing the social and Ubik also shows that in capitalist cultural effects of electronically mediated world, everything becomes commodified. information. In his book, Poster shows a “Ubik”, a spray can, becomes the symbol of new relation of humans to information all commodities on the market. Most machines, a relation that avoids privileging important thing in the novel is the endless either the human or the machine but instead bombardment of advertisement through the focuses on the structures of their television and radio. Throughout the novel, interactions. One of the chapters of this book each chapter is started by an advertisement is allotted to Ubik which is shown the for a multiplicity of products all called Ubik, dominance of broadcast media in consumer an instant coffee, a brand of beer, an culture. Brian Aldis (1979) in This World antiperspirant and other numerous product. and Nearer Ones asserts that, Dickian Therefore, it becomes the sign of all characters find themselves trapped in merchandises on the market. As stated by hallucinations or fake worlds, often without Baudrillard (1994), “today what we are knowing it or, if knowing it, without being experiencing is the absorption of all virtual able to do anything about it. And it is not modes of expression into that of advertising” only worlds that are fake, but also objects, (p. 87). Thus, this novel shows how subjects animals, people may also be unreal in are dominated by the system of objects; “the various ways. As Warrick (1983) states, for subject faces a world of objects which Philip K. Dick, “the clear line between attract, fascinate and sometimes control his hallucination and reality has itself become a or her perception, thought and behavior” kind of hallucination” (p. 205). Ubik by (Kellner, 1989, p. 8). Philip Dick is such a novel that concerns Ubik describes a condition where with the idea of reality against illusion. psionic powers - such as precognition and Throughout the novel, question about what prognostication - invade privacy. Glen is real and what is illusion engrosses the Runciter runs a company consists of characters. Like so many of Dick‟s novels, “inertials"_ individuals who can counteract Ubik focuses on the reality problem. Neither psionic powers. He takes a group of ten the characters nor the audiences are able to inertials to Luna; there, he is drastically find out any final comprehensive meaning. injured in an explosion. After the explosion, The world of Ubik is completely they find out they have been entered a world Cite this article as: Shabrang, H. & Hemmat, Y. (2019). Shattered Realities: A Baudrillardian Reading of Philip K. Dick‟s Ubik. International Journal of English Language & Translation Studies. 7(2). 107-116. Page | 108 Shattered Realities: A Baudrillardian Reading of Philip K. Dick‟s Ubik … Hoda Shabrang & Yasamin Hemmat which is being regressed. The surviving representation but also carries the sense of a inertials experience a series of strange counterfeit, sham or fake. Simulacrum events: things such as food and cigarettes go seems to have referents (real phenomena stale, and machines transform into earlier they refer to), but they are merely pretend models. Some of the inertials die and their representations that mark the absence, not bodies quickly decay. The regression of their the existence, of the objects they purport to environment from 1992 to 1939 is the fault represent” (p. 1730). Baudrillard has of Jory, a teenage boy who feeds on the life established theory of media effects and of the others, causing them to decay.
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