SA YEARBOOK 2009/10 SPORT AND RECREATION SPORT AND RECREATION 21 Sport in South Africa transends race, politics and The ministry and the department have built language groups. It unites the country by acting valuable relationships with countries on the conti- as a powerful nation-building tool. nent as well as abroad. The SRSA will continue to In 2010, South Africa will host the biggest support the activities of the Supreme Council for sport event in the world. From 11 June to 11 July Sport in Africa and its substructure for southern 2010, 32 teams and an estimated 450 000 ticket African countries, Zone VI. holders will converge on South Africa for the 2010 The department aims to also provide support to FIFA World CupTM. national federations from a government perspec- South Africa is ready to host the greatest tive in the hosting of major events in the country. tournament ever and make the nation and the In its strategic direction, the department continent proud. endeavours to fulfil its responsibility in such a way that it contributes towards transforming Sport and Recreation South Africa into a country that truly reflects the South Africa (SRSA) diversity of its people. The Constitution of South Africa, 1996 affirms the The SRSA is responsible for using sport and democratic values of human dignity, equality and recreation to transform and develop all parts of freedom. the country and people equally, in line with the In line with these constitutional imperatives, the Constitution. SRSA has been assigned the powers and func- tions to develop and implement national policies Objectives and strategies and programmes regarding sport and recreation The SRSA’s objectives and key strategic focus are in the country. to: The SRSA acknowledges that sport is a pro- • Contribute to a healthy nation by increasing the vincial and local competence in accordance with number of participants and the development of Section Five of the Constitution of South Africa, talent within an integrated development con- 1996. tinuum. It does this by: Two public entities assist the SRSA with the - supporting an increase in the number of delivery of specific interventions in sport and re- participants in sport and recreation, with a creation in accordance with the relevant legislation particular emphasis on the youth, women, through which they were constituted, namely: disabled, the aged and rural participants • the South African Institute for Drug-Free Sport - assisting to identify and develop talent that (SAIDS), established through the South African will address transformation. Institute for Drug-Free Sport Act, 1997 (Act 14 - supporting national federations, individual of 1997) athletes and teams • Boxing South Africa (BSA) established through - facilitating the development of sport and the South African Boxing Act, 2001 (Act 11 of recreation clubs 2001). - assisting with the empowerment of the In the delivery of services, the focus of the SRSA human resource (HR) base for sports devel- is on its mandate to create an enabling environ- opment with special emphases on coaching ment to ensure that as many South Africans as - facilitating the implementation of sport in possible have access to sport and recreation schools activities, especially those from disadvantaged - contributing to social cohesion and peace communities. and development The SRSA endeavours to increase international - contributing to the functioning of a proper sport successes by strengthening performances development continuum and academy sys- at all levels of participation. A critical area of tem, streamlining the transition of talented emphasis in 2009/10 was the responsibilities of athletes from the mass participation to high- the SRSA for the 2010 FIFA World CupTM. performance programmes Furthermore, the SRSA continues to strengthen - assisting with the building and management its international sporting relations to secure more of basic sports facilities according to the resources for South African sport. approved National Facilities Plan. SA YEARBOOK 2009/10 478 • Assist South African sportspeople to be winners In April 2009, the 2010 National Communication on and off the field, by: Partnership, a joint effort comprising organisa- i - contributing to improving the success rate of tions involved in communication around the FIFA South Africa in international competitions Confederations Cup 2009 and the 2010 FIFA World - contributing to the existence of a quality CupTM, launched a national campaign aimed at building scientific support structure for elite athletes public excitement, awareness and support. - contributing to the creation of an environ- Under the banner Fly the Flag for Football!, thousands of ment conducive to the development of suc- South African flags, together with information leaflets, were cessful athletes distributed to travellers and holiday-makers over the Easter - supporting role models in sport Weekend, from Thursday 9 April to Monday 13 April. - assisting with the development of a code of ethics for South African sport. • Raise the profile of sport and recreation through Programmes addressing issues of national importance, by: Sport tourism - assisting in building a case for sport and In May 2006, the SRSA launched the Sport Tour- recreation ism Project at the Durban Tourism Indaba. - contributing towards government priorities The primary objective of the project is to attract through sport and recreation foreign visitors to play and watch sport and - assisting in strengthening South Africa’s experience traditional tourism attractions such as continental and international relations, wildlife and cultural heritage, to boost sport’s con- specifically United Nations (UN) and UN Edu- tribution to the country’s gross domestic product. cational Scientific and Cultural Organisation The project focuses on rugby, cricket, running, (Unesco) resolutions cycling, golf and the 2010 World Cup. - supporting well-organised sport events in Tourism is widely recognised as a major South Africa growth sector internationally and it is estimated - contributing to the promotion of sport tour- that internationally 30% of all tourism comprises ism to South Africa. sport tourism. • Streamline sport delivery by means of effective The project has produced a number of informa- support systems and adequate resources, by: tion products aimed at increasing awareness of - ensuring that systems are in place to sport in South Africa. These include a sport atlas accomplish business excellence within the showing the location in the country of sport events department and infrastructure; an interactive multimedia - developing a legislative and regulatory CD-Rom with text, photos and video clips; a nine- framework for the department to fulfil its minute presentation DVD; an electronic exhibition obligations kiosk; and a full-colour brochure. - endeavouring to unlock the resources The SRSA aims to enhance the sustainability of required to achieve the objectives of the the project by: SRSA • promoting “home-grown” events such as the - providing for dispute-resolution mecha- Dusi Canoe Marathon, Pick ‘n Pay Argus Cycle nisms. Tour, Midmar Mile (swimming), Berg and Breede • Contribute to making the 2010 FIFA World River canoe marathons, and the Comrades and CupTM the best ever, by: Two Oceans marathons, which attract large - coordinating government responsibilities numbers of international participants and regarding the 17 guarantees signed with spectators FIFA related to the 2010 World Cup • working closely with South African Tourism - assisting in using 2010 to expand the base (SAT) and the Department of Tourism to pro- for football in South Africa mote attractive tourist packages for spectators - assisting with HR development through the who want to accompany touring sport teams to training of volunteers for 2010 South Africa - assisting in making the 2010 World Cup an • assisting agencies to attract major international African event sport events to South Africa. - assisting in making a meaningful contribu- In 2009, the Sports Tourism Strategy was being tion to the 2010 legacy. developed in cooperation with the Department of Tourism and the SAT. The strategy and policy were expected to be implemented in 2009/10. 479 SA YEARBOOK 2009/10 This will ensure that the economy benefits from According to a report on sports participation increased hotel occupancy, more internal transport trends, released in 2008 by BMI Sporttrack: i being booked, more purchases being made and • the total number of 13- to 18-year old sport word-of-mouth marketing bringing more tour- participants exceeded 8,1 million in 2007 but this ists to South Africa. included those who participated in more than one sport • there are four sports (soccer, netball, athletics and crick- Mass participation et) with more than 500 000 participants (all categories), The Siyadlala Mass Participation Programme a further six sports with more than 200 000 participants, (SMPP) is the cradle of community sport in South and a further 11 sports with over 100 000 participants. Africa. The programme was launched in 2005. The purpose of the SMPP is to grow communi- ties through sport and to develop sport in the com- las. It ended in Kimberly on 1 December 2008. munities and schools through selected sporting About 12 municipalities received donations in the activities and the empowerment of communities form of sporting equipment. and schools in conjunction with stakeholders. The 2009 event took the participants from The expected outcomes are: Diepsloot