Knowsley Council KNOWSLEY LOCAL DEVELOPMENT FRAMEWORK: TOWN CENTRES AND SHOPPING STUDY VOLUME 1: CURRENT EXPENDITURE PATTERNS AND HEALTH CHECKS – MAIN TEXT

Final Report

November 2009

ROGER TYM & PARTNERS

61 Oxford Street Manchester M1 6EQ t 0161 245 8900 f 0161 245 8901 e [email protected] w www.tymconsult.com

CONTENTS

1 INSTRUCTIONS, CONTEXTUAL BACKGROUND AND OUTLINE OF REPORT STRUCTURE ...... 1 Instructions 1 Contextual Background 2 Structure of the Remainder of the Report 3 2 THE REQUIREMENTS OF NATIONAL POLICY FOR TOWN CENTRES AND SUSTAINABLE ECONOMIC DEVELOPMENT ...... 5 Introduction 5 PPS6 – Planning for Town Centres (March 2005) 5 PPS1: Delivering Sustainable Development (February 2005) 11 Consultation Paper on a New Planning Policy Statement 4: Planning for Prosperous Communities 12 PPS12 – June 2008 19 3 THE REQUIREMENTS OF THE NORTH WEST OF ENGLAND PLAN – REGIONAL SPATIAL STRATEGY TO 2021 ...... 22 The Regional Spatial Framework 22 Spatial Principles 23 Liverpool City Region 23 Policies for Achieving a Sustainable Economy 24 4 CURRENT PATTERNS OF RETAIL AND LEISURE SPENDING ...... 26 Household Survey Methodology 26 The Overall Catchment Area 28 Comparison Goods Spending Patterns 29 Comparison Goods Market Shares 33 Overlapping Comparison Goods Catchments 34 Comparison Goods Sub-Sectors 35 Patterns of Convenience Goods Expenditure 41 Convenience Goods Market Shares 45 Pattern of Spending on Leisure Services 48 Conclusions in Relation to Retail and Leisure Spending Patterns 51 5 THE CURRENT PERFORMANCE OF KNOWSLEY’S TOWN, DISTRICT AND LOCAL CENTRES ...... 54 Introduction 54 Huyton Town Centre 55 Kirkby Town Centre 59 Prescot Town Centre 64

Customer Views and Behaviour – The Key Findings and Survey of Pedestrians 68 Satisfaction Ratings 76 Conclusions in Relation to the Survey of Pedestrians 83 The District Centres 84 The Croft, Stockbridge Village 84 Ravenscourt, Halewood 85 Local Shopping Centres and Parades 86 6 CONCLUSIONS AND POTENTIAL IMPLICATIONS FOR THE ISSUES AND OPTIONS PAPER...... 96 National Policy Requirements 96 Conclusions in Relation to Retail and Leisure Spending Patterns 96 Current Performance of Knowsley’s Town, District and Local Centres 98 Potential Implications for the Issues and Options Paper 100 Glossary 102

To be read in conjunction with two separately bound volumes as follows: VOLUME 2: FIGURES, TABLES & SPREADSHEETS Figures Figure 4.1 Catchment Area Figure 4.2 Catchment Area with Buffer Figure 4.3 Liverpool City Council – Comparison Goods Market Share Figure 4.4 Study Area – Dominant and Subsidiary Centres Figure 5.1 Vacant Units – Huyton Figure 5.2 Vacant Units – Kirkby Figure 5.3 Vacant Units – Prescot

Tables Table 1 MHE Retail Rankings Table 2.1 Diversity of Uses – Huyton Table 2.2 Diversity of Uses – Kirkby Table 2.3 Diversity of Uses – Prescot Table 3 Retailer Requirements

Spreadsheets Spreadsheets 1 to 9j Comparison Spreadsheets Spreadsheets 11 to 18 Convenience Spreadsheets

VOLUME 3: APPENDICES Appendix 1 – Study Brief Appendix 2 – Questionnaire Used In Survey of Households Appendix 3 – Extracts from Focus Reports Showing Retailer Requirements in Huyton, Kirkby and Prescot

Knowsley LDF: Town Centre and Shopping Study

1 INSTRUCTIONS, CONTEXTUAL BACKGROUND AND OUTLINE OF REPORT STRUCTURE Instructions

1.1 Knowsley Council commissioned Roger Tym & Partners to undertake this study in April 2008, following a competitive tender process. The study brief, which is reproduced as Appendix 1 in Volume 3, explains that the study is to form part of the evidence base for the town centre and retail policy aspects of the Council’s emerging Local Development Framework (LDF). Thus, the study has to reflect the Government’s requirements, as set out in PPS6 and in PPS12, and the regional policy requirements set out in the North West of England Plan, Regional Spatial Strategy to 2021 (the RSS, approved in September 2008). However, the study has a forward timescale to 2026, which goes beyond the time horizon of the RSS; this is because Knowsley’s Core Strategy and Site Allocations Development Plan Documents are not expected to be adopted until 2011.

1.2 The study brief envisaged that the work would cover:

i) a health check of Knowsley’s three town centres – Huyton, Prescot and Kirkby – using PPS6 indicators, through consultations with key stakeholders such as retailers, landowners and local town centre trading organisations, and through surveys of visitors to the town centres;

ii) an assessment of need for retailing and other town centre uses over the lifetime of the LDF, taking account of projected change in population and per capita expenditure, and using a survey of households to establish current expenditure patterns, the existing catchment areas of each town centre and how these relate to other centres in the Liverpool City Region ; and;

iii) an assessment of the Borough’s three district centres and its 35 local parades/centres (as listed in Appendix 6 of the Knowsley Replacement Unitary Development Plan, KRUDP), so as to:

o provide an assessment of their health; o assess the pattern of provision against local needs; o identify any gaps or surpluses in provision; o make recommendations for action to address weaknesses in the quality and quantity of local shopping provision; and o to assess the scope for diversification of uses.

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Contextual Background

1.3 In August 2008, the Secretary of State called in a major mixed use planning application by Tesco Stores Limited in respect of the comprehensive redevelopment of Kirkby town centre and land to its south. The application was subsequently the subject of a public inquiry which commenced in November 2008 and closed in February 2009. The application comprised:

ƒ a major new stadium for Everton Football Club, with a capacity for 50,000 spectators;

ƒ retail development of 50,000 sq. m gross internal area (GIA);

ƒ leisure and hotel facilities;

ƒ new office and civic uses;

ƒ food and drink facilities;

ƒ 72 residential units; and

ƒ new bus and coach parks, car parking and improvements to the public realm.

1.4 The Council appeared at the call-in inquiry in support of the Tesco application on the basis that it would assist in meeting a coincidence of needs, as follows:

i) the need to transform the entirely unacceptable social and economic conditions that prevail in the northern part of the Borough;

ii) the need for some kind of radical intervention in the market so as to transform the profile of a dysfunctioning Kirkby town centre which, in turn, is adding to the difficulties being faced by the Council in retaining talented young people and in attracting new residents to the Kirkby area; and

iii) the need for Everton Football Club to relocate to a new stadium so as to secure its long term future and enhance the role that it plays in the community it serves.

1.5 Thus, given the Council’s support for the Tesco application and the resources involved in preparing for the Inquiry, it was agreed that there would need to be a delay in progressing this LDF study. However, by February 2009 when the Inquiry closed, it had become clear that the UK was in the midst of one of the most serious recessions faced since the Second World War. Indeed, in February 2009 and in March 2009 the two leading providers of retail spending forecasts – Experian and Pitney Bowes/MapInfo/Oxford Economics – published new forecasts for growth in per capita retail spending up to 2016, which were substantially below the levels anticipated in their Autumn 2008 forecasts.

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1.6 Thus, following discussion with the client, we agreed that it was best to proceed on a staged basis whereby this first report would cover our health checks of the Borough’s various town, district and local centres, together with the analysis of current patterns of retail and leisure spending, the catchment areas of existing centres and our analysis of how the Borough’s centres relate to the wider hierarchy of centres in the city-region.

1.7 This first report will be used as part of the evidence base for the LDF ‘Issues and Options’ paper, for which work is now well advanced.

1.8 A second report will be published in early 2010, when we should have a better assessment of the likely depth and duration of the current recession. The second report will provide an assessment of the quantitative and qualitative need for retail and other town centres uses over the lifetime of the LDF and an appraisal of alternative strategies for meeting these needs. Thus, the second report will feed into the Council’s preparation of its ‘Preferred Options’ for the LDF.

Structure of the Remainder of the Report

1.9 The remainder of this first report is structured as follows:

ƒ Section 2 provides a résumé of the requirements of national policy insofar as they relate to town centres and the location of town centre uses, planning for sustainable development, and the nature of Core Strategy Development Plan Documents.

ƒ Section 3 provides a résumé of the requirements of regional policy, as set out in the North West of England Plan, Regional Spatial Strategy to 2021 (the RSS).

ƒ Section 4 provides our analysis of current patterns of retail and leisure expenditure based on the survey of 1,500 households undertaken by NEMS Market Research in July 2008. We use these findings to establish the current catchments of the Borough’s town centres and to assess inter-relationships with the hierarchy of centres elsewhere in the Liverpool City Region.

ƒ Section 5 provides our qualitative analysis of the current performance of Knowsley’s town, district and local centres, drawing on our on-foot surveys, desk research, surveys of pedestrians in each of the three town centres and in Liverpool Road (Huyton) undertaken by NEMS Market Research, and stakeholder consultations.

ƒ Section 6 provides our conclusions and it identifies potential implications for the forthcoming Issues and Options Paper for the LDF.

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1.10 The main text (Volume 1) is accompanied by separate volumes of Figures, Tables and Spreadsheets (Volume 2), and Appendices (Volume 3). Abbreviations are defined in a glossary at the end of the main report.

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2 THE REQUIREMENTS OF NATIONAL POLICY FOR TOWN CENTRES AND SUSTAINABLE ECONOMIC DEVELOPMENT Introduction

2.1 In this section of our report, we focus on the requirements of national policy insofar as it relates to town centres and the location of town centre uses (PPS6), planning for sustainable economic development (PPS1 and the consultation paper on a new PPS4), and the nature of Core Strategy Development Plan Documents (PPS12).

PPS6 – Planning for Town Centres (March 2005)

2.2 The current national policy context, in so far as it relates to town centres and the location of new retail, office and leisure developments, is set, in the main, by PPS6, which is structured under four sections that deal with:

ƒ the Government’s objectives;

ƒ the plan-led approach to positive planning for town centres;

ƒ the assessment of proposed developments; and

ƒ measuring and monitoring the vitality and viability of town centres.

The Government’s Objectives

2.3 The first paragraph of PPS6 makes it clear that ‘sustainable development is the core principle underpinning planning’ and that ‘the planning system has a key role in facilitating and promoting sustainable and inclusive patterns of development, including the creation of vital and viable town centres’. The Government’s key objective for town centres, therefore, is to promote their vitality and viability (paragraph 1.3 of PPS6).

2.4 The Government’s second tier objectives are set out in paragraph 1.4 of PPS6; these can be summarised as:

ƒ enhancing consumer choice;

ƒ supporting efficient, competitive and innovative retail and leisure sectors and improving their productivity; and

ƒ improving accessibility to existing and new development by a choice of means of transport.

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2.5 Paragraph 1.5 then sets out the Government’s wider objectives; these can be summarised as:

ƒ the promotion of social inclusion by ensuring access to a range of town centre uses and rectifying deficiencies;

ƒ the regeneration of deprived areas;

ƒ the promotion of economic growth;

ƒ the delivery of more sustainable patterns of development; and

ƒ the promotion of high quality and inclusive design, enhanced public realm and an accessible and safe environment.

2.6 Regional planning bodies (RPBs) and local authorities (LPAs) are therefore required to implement these Government objectives by planning positively for the growth and development of town centres, whilst not restricting competition or innovation (paragraphs 1.6 and 1.7). The main town centre uses to which PPS6 applies are: retail; leisure; offices; and arts, cultural and tourism facilities (paragraph 1.8), with housing said to be ‘…an important element in most mixed-use, multi-storey developments’ (paragraph 1.9).

Positive Planning for Town Centres – A Plan-led Approach

2.7 The introduction to Section 2 of PPS6 states that ‘In order to deliver the Government’s objective of promoting vital and viable town centres, development should be focused in existing centres in order to strengthen and, where appropriate, regenerate them’. Thus, RPBs and LPAs are called upon to:

i) ‘actively promote growth and manage change in town centres’;

ii) ‘define a network and a hierarchy of centres, each performing their appropriate role to meet the needs of their catchments’; and

iii) ‘adopt a proactive and plan-led approach to planning for town centres’ through regional and local planning’.

2.8 We consider it appropriate to summarise these requirements in a different and more logical order to that which is set out in PPS6 itself, starting with the role of regional plans.

The Role of Regional Plans

2.9 Paragraphs 2.12 to 2.14 of PPS6 set out the requirements placed on RPBs in developing their Regional Spatial Strategies (RSSs). The over-riding requirement is for RPBs to set out a vision and strategy for the region’s growth, particularly for

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higher level centres, and provide a strategic framework for planning at the local level. In particular, RPBs must:

i) develop a strategic framework for the development of a network of centres, taking into account the need to avoid an over concentration of growth in the higher level centres;

ii) make strategic choices about those centres of regional and sub-regional significance where major growth should be encouraged;

iii) identify the need for new centres to be developed in areas of planned major growth;

iv) assess the need for additional floorspace in the comparison retail, leisure and office sectors over the lifetime of the RSS (and for five-yearly periods within it) and, having regard to capacity and accessibility considerations, they must identify where the identified needs would best be met;

v) monitor and regularly review the implementation of the strategy; and

vi) identify the need for major town centre development of regional or sub-regional significance.

2.10 However, PPS6 is clear that new or expanded regional or sub-regional shopping centres located in out-of-centre locations are unlikely to meet the requirements of national policy (paragraph 2.14).

Networks and Hierarchies

2.11 Paragraphs 2.9 to 2.11 of PPS6 provide further advice in relation to the development of the network and hierarchy of centres, but – in this part of the policy statement – the advice is in relation to both the regional and local levels. Thus, authorities must plan carefully how to distribute any identified growth at both regional and local levels. In defining their spatial objectives, RPBs and LPAs:

‘…should consider whether there is a need to rebalance the network of centres to ensure that it is not overly dominated by the largest centres, that there is a more even distribution of town centre uses, and that people’s everyday needs are met at the local level’ (paragraph 2.9).

2.12 Thus, in developing the network and hierarchy, RPBs and LPAs are required to consider:

i) whether there is a need to avoid over concentration of growth in the higher level centres;

ii) the need for investment in those centres requiring to be regenerated; and

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iii) the need to address deficiencies in the network (paragraph 2.9).

2.13 Of crucial importance is the PPS6 requirement that ‘…any significant change in the role and function of centres, upward or downward, should come through the development plan process, rather than through planning applications’, with higher order centres dealt with in the RSS and with lower order centres dealt with through the development plan documents (paragraph 2.10).

Promoting Growth and Managing Change

2.14 Paragraphs 2.3 to 2.8 of PPS6 turn to the role of LPAs in promoting growth and managing change in town centres. Paragraph 2.3 states that LPAs should – within the regional planning context – actively plan for growth and the management of change in town centres over the period of their development plan documents by:

i) selecting appropriate existing centres to accommodate growth, making the best use of existing land and buildings, but extending the centres where appropriate;

ii) managing the role of existing centres through the promotion of specialist activities, or specific types of uses; and

iii) planning for new centres of an appropriate scale in areas of significant growth, or where there are deficiencies in the existing network.

2.15 Paragraph 2.4 urges that growth should be accommodated, wherever possible, through ‘…more efficient use of land and buildings within existing centres’. Where growth cannot be accommodated within existing centres, paragraph 2.5 advises LPAs to plan for:

i) the extension of the primary shopping area, if there is a need for additional retail provision; and

ii) the extension of the town centre, to accommodate other main town centre uses.

2.16 Where existing centres are in decline, PPS6 advises LPAs to ‘…assess the scope for consolidating and strengthening these centres by seeking to focus a wider range of uses there, promote the diversification of uses and improve the environment’ (paragraph 2.8). However, where a reversal of decline is not possible, LPAs are advised to consider a reclassification of the centre, so as to reflect its revised status in the hierarchy.

The Role of Plans at the Local Level

2.17 Paragraphs 2.15 to 2.18 of PPS6, deal with the role of the forward planning system at the local level. We note, in particular, the provisions of paragraph 2.15 which require LPAs to adopt a positive and proactive approach to planning for the future of

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all types of centres within their areas. Thus, in line with the RSS and their community strategies, LPAs should prepare a core strategy development plan document which sets out ‘…a spatial vision and strategy for the network and hierarchy of centres, including local centres, within their area, setting out how the role of different centres will contribute to the overall spatial vision for their area’.

2.18 Paragraph 2.16 urges LPAs to work with stakeholders and the community so as to: i) assess the need for new floorspace for retail, leisure and other town centre uses, taking account of both quantitative and qualitative considerations;

ii) identify deficiencies in existing provision, assess the capacity of existing centres to accommodate new development and identify centres in decline where change needs to be managed;

iii) identify the centres where development will be focused, as well as the need for any new centres of local importance;

iv) define the extent of the primary shopping area and the town centre on their Proposals Map;

v) identify and allocate sites in accordance with the considerations set out in paragraphs 2.28 to 2.51;

vi) review existing land use allocations;

vii) promote investment in deprived areas by identifying opportunities for growth and improved access;

viii) set out criteria based policies for assessing proposals on sites not allocated in development plan documents; and

ix) distinguish between primary and secondary frontages.

2.19 Paragraphs 2.19 to 2.22 of PPS6 then proceed to highlight the need for high quality and inclusive design, the importance of accessibility and safety and the need for efficient use of land through the promotion of higher-density mixed-use development. Paragraphs 2.23 and 2.26 deal with the management of the evening economy and the need for a range of leisure, cultural and tourism activities and paragraph 2.27 seeks to promote the retention and enhancement of existing markets and, where appropriate, the creation of new ones.

Site Selection and Land Assembly

2.20 Paragraphs 2.28 to 2.52 of PPS6 deal with site selection and land assembly in the forward planning process. Paragraph 2.28 sets out the five key considerations for local authorities when they are selecting sites for development; these are to:

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i) ‘assess the need for development’;

ii) ‘identify the appropriate scale of development’;

iii) ‘apply the sequential approach to site selection’;

iv) ‘assess the impact of development on existing centres’; and

v) ‘ensure that locations are accessible and well serviced by a choice of means of transport’.

2.21 These considerations match the development control tests set out in paragraph 3.4 of PPS6. In applying them in the development plan preparation process, LPAs are required to work closely with retailers, leisure operators, developers, other stakeholders and the wider community and paragraph 2.31 makes it clear that LPAs may need to make choices between competing development pressures in their town centres.

Change of Emphasis in PPS6

2.22 The provisions of PPS6 reflect the Government’s wider emphasis on the need to plan, monitor and manage at both the regional and local planning levels. The key changes in national policy emphasis that arose as a result of its publication, in March 2005, were:

i) a requirement for a much more proactive plan-led approach to planning for town centres through regional and local planning;

ii) much more emphasis on the need to develop a network and hierarchy of centres, at both the regional and local levels; and

iii) a much greater involvement on the part of the public sector in the management and implementation of changes in town centres and in the monitoring of their vitality and viability.

2.23 Where growth cannot be accommodated within existing centres, LPAs are to plan for the extension of the primary shopping area, if there is a need for retail provision, and for the extension of the town centre as a whole to accommodate other main town centre uses.

2.24 The five key considerations to apply in selecting sites for development – need, scale, the sequential test, impact and accessibility - are similar, whether in forward planning or in development control. However, the publication of PPS6 caused more emphasis to be given to the issue of scale.

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2.25 PPS6 will be replaced, however, when the Government finalises its emerging PPS4 (entitled Planning for Prosperous Economies in its draft form), as discussed in paragraphs 2.32 to 2.54 or our report.

PPS1: Delivering Sustainable Development (February 2005)

2.26 PPS1 sets out the Government’s overarching planning policies on the delivery of sustainable development. There are three aspects of PPS1 that we wish to emphasise in relation to our instructions; each of these relates to the promotion of social inclusion and to the need for high and stable levels of employment.

2.27 First, we note that the very first paragraph of PPS1 states that:

‘Good planning ensures that we get the right development, in the right place and at the right time.’

2.28 Secondly, we wish to emphasise that two of the Government’s four aims for sustainable development relate to ‘social progress’ and to ‘the maintenance of high and stable levels of economic growth and employment’. Hence the need to secure outcomes that promote economic and social objectives as well as environmental and natural resource objectives.

2.29 Thus, in promoting social cohesion and inclusion, there is recognition, in paragraphs 14 to 16 of PPS1, that:

ƒ community cohesion ‘…means meeting the needs of all people… promoting personal well-being, social cohesion and inclusion and creating equal opportunity for all citizens’;

ƒ regeneration of the built environment alone cannot deal with poverty, inequality and social exclusion; and that

ƒ development plans should seek to ensure:

o that the impact of development on the social fabric of communities is taken into account; o a reduction in social inequalities; o good access to jobs and housing; o good access to health, education, retail, leisure and community facilities; and o support for the promotion of health and well being by making provision for physical activity.

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2.30 Paragraph 23 of PPS1 goes on to state that in promoting a strong and productive economy that brings jobs and prosperity to all, planning authorities should, amongst other things:

ƒ recognise that economic development can deliver environmental and social benefits;

ƒ recognise the wider sub-regional, regional or national benefits of economic development, alongside any adverse local impacts;

ƒ ensure that suitable locations are available for industrial, commercial, retail, public sector and leisure developments, so that the economy can prosper;

ƒ provide for improved productivity, choice and competition; and

ƒ identify opportunities for future investment to deliver economic objectives.

2.31 Thirdly, we note the provisions of paragraph 29 of PPS1, which states that;

‘In some circumstances, a planning authority may decide in reaching a decision to give different weight to social, environmental, resource or economic considerations. Where this is the case, the reasons for doing so should be explicit and the consequences considered’

Consultation Paper on a New Planning Policy Statement 4: Planning for Prosperous Communities

2.32 In May 2009, the Government published, for consultation, a new Planning Policy Statement 4: Planning for Prosperous Communities. The main purpose of the draft PPS4 is to provide a comprehensive, yet streamlined policy framework for planning for sustainable economic development and to ‘…underline the need for regional planning bodies and local planning authorities, within the context of delivering sustainable economic development, to plan positively and proactively for economic development in their areas.’ When finalised, the new PPS4 will replace PPS6 and other somewhat dated policy guidance, including PPG4 on industrial and commercial development.

2.33 The Consultation Paper is divided into two broad parts – plan-making policies and decision-making policies. First, however, the Paper defines the term ‘economic development’, which is to include development within B Use Classes, town centre uses and other development which achieves at least one of the following purposes:

i) provides employment opportunities;

ii) generates wealth; or

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iii) produces or generates an economic output or product.

2.34 In turn, the Paper confirms that the main uses to which the town centre policies apply are:

i) retail;

ii) leisure, entertainment facilities and more intensive sport and recreation uses;

iii) offices; and

iv) arts, culture and tourism facilities.

2.35 These are the same ‘town centre uses’ as set out in paragraph 1.8 of PPS6

2.36 As a final point of introduction, the Consultation Paper identifies the Government’s objectives for prosperous communities; these are to:

i) achieve sustainable economic growth;

ii) raise the productivity growth rate of the UK economy;

iii) build prosperous communities;

iv) deliver more sustainable patterns of development, and respond to climate change;

v) promote high quality and inclusive design;

vi) improve accessibility and reduce the need to travel;

vii) promote the vitality and viability of town centres as drivers of regional, sub- regional and local economies; and to

viii) promote social inclusion.

Plan-making Policies

2.37 The draft PPS4 sets out 11 policies for guiding the plan-making process and 13 policies to underpin decision-making in the development control context. We focus on the former, given the role of the study in providing part of the evidence base for Knowsley Council’s Core Strategy Development Plan Document.

2.38 Policy EC1 requires regional planning bodies and local planning authorities to prepare a robust evidence base so as to underpin their development plan policies for supporting sustainable economic development. At the local level, the evidence base must:

i) assess the detailed need for employment land;

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ii) assess the existing and future supply of land available for economic development through land reviews, which should be combined with strategic housing land availability assessments where possible;

iii) assess the need for additional floorspace for all main town centre uses;

iv) assess the capacity of existing centres to accommodate new development and the scope for extending the primary shopping area or the town centre as a whole, and identify centres in decline where change needs to be managed; and

v) identify deficiencies in provision, particularly for convenience shopping and identify the opportunities for remedying such deficiencies.

2.39 Policy EC1.4 deals, specifically, with the need for retail and leisure development. The advice is very similar to that contained in PPS6 and is reflected in the methodology that we have used in this study. Thus, local planning authorities are required to:

i) assess need over the period of the DPD;

ii) inform and be informed by regional need assessment;

iii) take account of both quantitative and qualitative considerations, particularly access to services in deprived areas;

2.40 In assessing quantitative need for retail and leisure uses, authorities must have regard to:

i) existing and forecast population levels;

ii) forecasts of expenditure for the broad categories of comparison and convenience goods and for main leisure uses; and

iii) forecast improvements in the use of floorspace.

2.41 In assessing qualitative needs for retail and leisure uses, authorities must assess:

i) whether there is an appropriate distribution of locations of retail and leisure uses that are accessible for the whole community;

ii) whether there is a genuine choice in retail and other services to meet the needs of the whole community; and

iii) the extent to which existing shops may be over-trading and the potential benefits of improved competition and retail mix.

2.42 Policy EC1.5 deals with new office development, which is outside the terms of the specification for this study. We note, however, that local planning authorities are required to take account of the regional assessment of office need and to assess

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the physical capacity of centres to accommodate office development of local importance, taking account of the role of its various centres in the hierarchy.

2.43 Policies EC2 and EC3 deal with planning for prosperous communities and planning for town centres at the regional level, whereas Policies EC4 and EC5 provide equivalent policy advice at the local level. Thus, Policy EC4.1 – which deals with wider economic development – requires LDFs to:

i) positively and proactively encourage sustainable economic growth;

ii) make full and effective use of the planning tools available to them to simplify the process;

iii) prioritise the re-use of previously developed land;

iv) support existing business sectors;

v) positively plan for the benefits which can accrue when certain types of businesses locate within proximity of each other;

vi) facilitate new working practices such as live and work premises and home working;

vii) ensure that existing site allocations are reviewed and not carried forward without evidence of the need and reasonable prospects of their take up during the plan period;

viii) encourage new uses for vacant buildings; and

ix) make the most efficient and effective use of land and buildings.

2.44 Policy EC5 relates, specifically, to the local planning approach to town centres The first requirement is for authorities to set out in their Core Strategy DPDs a spatial vision and strategy for the management and growth of their centres. In developing the vision and strategy, they should:

i) define a network and hierarchy of lower order centres;

ii) make choices about which centres will accommodate growth and address deficiencies in the network;

iii) ensure that any significant change in role and function of town centres is brought forward through the development plan;

iv) set out how growth and change will be managed across the network of centres, having regard to the need to promote investment and strengthen centres in need of regeneration;

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v) consider the scope for consolidating and strengthening centres in decline and reclassification of centres where a reversal of decline is not possible;

vi) define the extent of the primary shopping area and the town centre boundary on their Proposals Map;

vii) consider setting floorspace thresholds for the scale of edge-of-centre and out- of-centre development that should be subject to an impact assessment;

viii) expand town centres where growth cannot be accommodated, identifying development opportunities to meet the scale and type of need identified and making provision for larger stores in edge-of-centre locations;

ix) have flexible town centre policies which are able to respond to changing economic circumstances and which recognise that town centre networks and hierarchies will change over time;

x) encourage residential or office developments above ground floor retail and leisure uses;

xi) ensure that housing in out-of-centre mixed-use developments is not, in itself, used as a reason to justify additional floorspace for main town centre uses in such locations;

xii) identify opportunities within existing centres for sites suitable for development, redevelopment or conversion;

xiii) use relevant vitality and viability indicators to inform tools such as area action plans, CPOs and so on; and

xiv) encourage high density development within existing centres.

2.45 Most of the 14 matters set out in Policy EC5 are not new and reflect the existing provisions of PPS6. As a consequence, proposed Policy EC5 will have only limited implications for the LDF process. The exceptions which are new are: item vii), relating to floorspace thresholds for impact assessments; and item xi), relating to housing not being used to justify additional floorspace for town centre uses in out- of-centre locations.

2.46 Proposed Policy EC6 gives more emphasis to planning for consumer choice and promoting competitive town centre environments. Thus, local authorities are urged to:

i) support the diversification of uses in the town centre as a whole;

ii) plan for a strong retail mix;

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iii) recognise the role of smaller shops in enhancing vibrancy;

iv) retain and enhance existing models and, where appropriate, to create new ones;

v) plan for a range of tourism, leisure and cultural facilities which appeal to a wide range of age and social groups; and

vi) conserve and enhance the character and diversity of their town centres.

2.47 However, the consultation paper gives no guidance as to how these objectives are to be achieved.

2.48 Policy EC7 deals with site selection and land assembly in the development plan process and it applies to all town centre uses. We note, however, that the five key considerations set out in Policy EC7.1 are exactly the same as in paragraph 2.28 of PPS6. Moreover, the other considerations set out in the sixth item of Policy EC7.1 are almost the same as the ‘other relevant matters’ set out under paragraph 2.51 of PPS6.

2.49 The remainder of Policy EC7 provides clarification of the considerations to be taken into account in assessing scale, applying the sequential approach, assessing impact and assessing accessibility. The advice in EC7 in respect of these matters is similar to that contained in PPS6. However, there is an important cross-reference in Policy EC7.4 to the impact considerations set out in decision-making Policy EC20. The latter identifies eight ‘key impacts’, as follows:

i) impact on CO2 emissions and climate change;

ii) impact on the spatial planning strategy and the role of the centre in the hierarchy of centres;

iii) impact on public and private investment in centres;

iv) scale in relation to the size and role of the centre;

v) accessibility by a choice of means of transport and impact on demand for car travel;

vi) impact on town centre turnover, taking account of current and future expenditure capacity;

vii) impact on town centre vitality and viability, including consumer choice; and

viii) whether the proposal secures a high quality and inclusive design.

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2.50 Policy EC20 also identifies four ‘wider impacts’ – as set out below – which can be taken into account if the ‘key impacts’ are not significant, but where the ‘wider impacts’ are significant (see Policy EC21):

i) impact on allocated sites outside town centres (which seems, to us, to be an opaque consideration);

ii) impact on social inclusion;

iii) net employment impact; and

iv) economic and physical regeneration.

2.51 Policy EC8 relates to the management of the evening and night-time economy in town centres and it encourages local planning authorities to:

i) encourage a diverse range of complementary uses which appeal to a wide range of social groups; and

ii) to set out the number and scale of leisure developments they wish to encourage, based on their cumulative impact.

2.52 Policy EC9 relates to rural areas and Policy EC10 requires local planning authorities to set maximum parking standards for non-residential development. The final plan-making policy is Policy EC11; this requires annual monitoring reports to keep under review the network and hierarchy of centres, the need for further development and the vitality and viability of town centres.

Conclusion in Relation to Draft PPS4

2.53 Insofar as the retail and leisure sectors are concerned, we consider that the draft PPS4 of May 2009 brings little change compared to the proposed changes to PPS6, published in July 2008. The new draft PPS4 maintains and reinforces the Government’s ‘town centre first’ approach and there is no wholesale re-drawing of policy and no radical change in direction.

2.54 Indeed, the new draft PPS4 maintains many of the objectives already long established by PPS1 and PPS6 and there is little change in terms of the requirements for the evidence base in the forward planning process. Thus, although draft PPS4 proposes the removal of the needs test in the development control process, and its replacement with a wider impact test, we consider it has limited implications for the purposes of formulating the retail and leisure aspects of the Core Strategy DPDs.

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PPS12 – June 2008

2.55 Given that this study will form part of the evidence base upon which the Council will draw in developing the LDF and, in particular, its Core Strategy DPD, we turn finally to the provisions of PPS12. We note, in particular, that Section 4 of PPS12 explains the intended nature of core strategies, gives advice on their preparation and introduces a new test of soundness. For the purposes of this report, we focus on the nature of core strategies and the test of soundness, rather than on the preparation process.

Nature of Core Strategies

2.56 Paragraph 4.1 of PPS12 requires that each core strategy must include:

i) an overall vision which sets out how the area and the places within it should develop;

ii) strategic objectives for the area, focusing on the key issues to be addressed;

iii) a delivery strategy for achieving these objectives, which should set out how much development is intended to happen, where, when and by what means it will be delivered and with locations for strategic development indicated on a key diagram; and

iv) clear arrangements for managing and monitoring the delivery of the strategy.

2.57 In turn, the ‘vision’ should be in general conformity with the RSS and closely relate to the Sustainable Community Strategy (paragraph 4.2 of PPS12). The ‘strategic objectives’ should form the link between the ‘vision’ and the ‘delivery strategy’ (paragraph 4.3 of PPS12).

2.58 PPS12 then emphasises that it is the delivery strategy which is central to the process. Paragraphs 4.4 and 4.5 indicate that the delivery strategy must:

i) show how the objectives will be delivered, whether through actions taken by the Council as a planning authority, or through actions taken by other parts of the Council, or other bodies;

ii) set out, as far as practicable, when, where, and by whom these actions will take place;

iii) demonstrate that the agencies/partners necessary for its delivery have been involved in its preparation and that the resources that are required have been given due consideration;

iv) have a realistic prospect of being provided in the life of the core strategy; and

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v) make clear spatial choices about where developments should go in broad terms.

Strategic Sites

2.59 Paragraph 4.6 of PPS12 states that core strategies may allocate strategic sites for development, provided these sites are ‘…considered central to achievement of the strategy’; the strategy should not be held up by the inclusion of non-strategic sites. Where core strategies do allocate strategic sites, they must include a submission proposals map, but preferably with the sites delineated in outline, rather than in detailed terms (paragraph 4.7 of PPS12).

Infrastructure

2.60 Paragraph 4.8 of PPS12 states that:

‘The core strategy should be supported by evidence of what physical, social and green infrastructure is needed to enable the amount of development proposed for the area, taking account of its type and distribution. This evidence should cover who will provide the infrastructure and when it will be provided.’

2.61 Thus, the infrastructure planning process that forms part of the evidence base to the core strategy should identify, as far as possible:

i) infrastructure needs and costs;

ii) phasing of development;

iii) funding sources; and

iv) responsibilities for delivery.

2.62 Paragraph 4.10 makes it clear that the core strategy should make proper provision for uncertainty and not place reliance on critical elements of infrastructure whose funding is unknown; it states that:

‘The test should be whether there is a reasonable prospect of provision. Contingency planning – showing how the objectives will be achieved under different scenarios – may be necessary in circumstances where provision is uncertain.’

2.63 Paragraphs 4.11 and 4.12 of PPS12 make it clear that there is a need to identify the infrastructure requirements of any strategic sites and that the core strategy should include policies for charging the Community Infrastructure Levy (CIL), in anticipation of when such powers come into effect.

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Period of Operation

2.64 The time horizon of a core strategy should be at least 15 years from the date of its adoption. The strategy should build in flexibility by considering the implications of different levels of development, so as to reduce the risk of unnecessary updates.

Test of Soundness

2.65 Paragraph 4.54 of PPS12 introduces a new test of ‘soundness’ for core strategies, as follows:

‘To be “sound” a core strategy should be justified, effective and consistent with national policy.

“Justified” means that the document must be:

ƒ founded on a robust and credible evidence base ƒ the most appropriate strategy when considered against the reasonable alternatives.

“Effective” means that the document must be:

ƒ deliverable ƒ flexible ƒ able to be monitored’

2.66 Thus, PPS12 places more emphasis on the need for development plan documents to:

i) ‘…demonstrate that the plan is the most appropriate, when considered against reasonable alternatives’. (Paragraph 4.38 of PPS12, our emphasis); and

ii) ‘…show how the vision, objectives and strategy for the area will be delivered and by whom, and when.’ (Paragraph 4.45 of PPS12, our emphasis)

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3 THE REQUIREMENTS OF THE NORTH WEST OF ENGLAND PLAN – REGIONAL SPATIAL STRATEGY TO 2021

3.1 The Regional Spatial Strategy (RSS) for the North West was approved by the Secretary of State in September 2008, and provides a framework for development and investment in the region in the period up to 2021.

The Regional Spatial Framework

3.2 Paragraph 5.1 of the RSS describes Policy RDF1 as being ‘…the cornerstone of the RSS…’ and a ‘…clear statement of spatial priorities for growth and development, investment and regeneration in the region’. Thus, the spatial priorities are defined as follows:

ƒ first, the regional centres of Manchester and Liverpool;

ƒ second, the inner areas surrounding these regional centres (as subsequently defined in Policy LCR2 and specifically including Birkenhead and Bootle), with particular emphasis given to areas in need of regeneration and to the housing market renewal areas (HMRAs), such as the New Heartlands HMR Pathfinder;

ƒ third, in 23 defined towns and cities located within the three city regions and in the larger suburban centres within the city regions - which should be identified in LDDs and may be deemed to include Kirkby, Huyton and Prescot - provided that development is of an appropriate scale and where public transport accessibility is good; and

ƒ fourth, in the towns and cities outside the three city regions.

3.3 Paragraph 5.2 of the RSS explains that RDF1 must be read together with the sub- regional policies in Chapters 10 to 13 of the RSS. Paragraph 5.3 then emphasises that RDF1 has been influenced by the Spatial Principles set out in Polices DP1 to DP9 and that it reflects the vision set out in the Regional Economic Strategy (the RES). Thus, the focus is on the cores of the Manchester and Liverpool city regions, but there is a balanced approach so as to spread development across a large number of towns and cities. Paragraph 5.4 goes on to explain that RDF1 allows for development in accessible suburban/urban centres, particularly in areas with deprivation and regeneration issues.

3.4 Thus, given the cross-references to Policies DP1 to DP9, we wish to draw attention to various aspects of these spatial principles, prior to assessing the policies for the

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Liverpool City Region (the LCR policies) and then turning to the sustainable economic policies set out in Section 6 of the RSS (the W Policies).

Spatial Principles

3.5 We wish to draw attention to the various socio-economic considerations which underpin the Spatial Principles. Thus, we note that:

ƒ Policy DP1 emphasises the need to promote sustainable communities and sustainable economic development, and to marry opportunity with need;

ƒ Policy DP2 emphasises that building sustainable communities is a regional priority and that this means taking into account the economic, environmental, social and cultural implications of development and spatial investment decisions;

ƒ Policy DP3 emphasises the need to promote sustainable economic development, so as ‘…to improve productivity, and to close the gap in economic performance between the North West and other parts of the UK’ and promote ‘…reductions of economic, environmental, education and other social inequalities between different parts of the North West…’; and that

ƒ Policy DP6 requires specific priority, in location and investment decisions, to be given ‘…to linking areas of economic opportunity with areas in greatest need of economic, social and physical restructuring and regeneration’.

Liverpool City Region

3.6 Policy LCR1 emphasises the need for ‘…a significant improvement in the sub- region’s economic performance by encouraging investment in the regional centre, its surrounding inner areas, the towns and cities identified in RDF1 and in other accessible suburban centres [such as Kirkby, Huyton & Prescot] which accord with spatial principles DP1 to DP9, and the criteria in W2 and W3, so as to contribute to the growth opportunities identified in Policy W1’.

3.7 Policy LCR2 identifies the Regional Centre as the primary economic driver of the Liverpool City Region; it requires plans and strategies to support and enhance this role by ‘…focusing appropriate commercial, retail, leisure, cultural and tourism development within the Regional Centre developing its role as the primary retail centre, main employment location and primary economic driver of the City Region’.

3.8 Policy LCR2 also sets the context for the ‘Inner Areas’ of the Liverpool City Region, which comprise the New Heartlands Housing Market Renewal Area (paragraph

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11.7 of the supporting text). LCR2 requires that the Inner Areas form a focus for residential development, so as to secure a significant increase in population and support regeneration activity. LCR2 goes on to explain that this will entail, amongst other things, maintaining and enhancing the roles of Birkenhead and Bootle as providers of community facilities, services and employment, and development of the New Heartlands Housing Market Renewal Pathfinder;

3.9 Policy LCR3 deals with the ‘outer part’ of the Liverpool City Region, which comprises:

ƒ those parts of Liverpool and Sefton which are outside the Regional Centre and Inner Areas; ƒ that part of the Wirral to the east of the M53 [but outside the Inner Areas]1; ƒ the local authority areas of Knowsley, St Helens and Halton; and ƒ the town of Skelmersdale.

3.10 We note, in particular, that Policy LCR3 demands that attention should be given to addressing worklessness – and that there is a need to identify, define and maintain the role of ‘suburban centres’, such as Kirkby, Huyton and Prescot. Moreover, we note that such a provision for ‘suburban centres’ is not made in the same way in the equivalent policies for the Manchester City Region

3.11 We note, also, the explanatory text in paragraph 11.10 of the RSS, which seeks to ensure that the role of suburban and urban centres, such as Kirkby, Huyton and Prescot, ‘…are recognised in relation to their regeneration needs and opportunities in terms of access to retail facilities, local amenities, jobs and services’; and that the regeneration and improvement of such centres should provide‘…a complementary function to Liverpool City Centre and the Inner Areas…’.

Policies for Achieving a Sustainable Economy

3.12 The RSS seeks to support the economic programme put forward in the Regional Economic Strategy (RES), to strengthen and regenerate the regional economy and address the problems of worklessness. Thus, Policy W1 seeks to promote opportunities for economic development, which build on the region’s strengths and link areas of opportunity to need.

3.13 However, the sustainable economy policy of most relevance to this study is Policy W5. Policy W5 proceeds on the basis of an opening paragraph which seeks to

1 Paragraph 11.9 of the RSS does not contain the words in square brackets, but please see the plan on Page 136 of the RSS.

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promote retail investment, subject to four key tests to the effect that such development should:

ƒ assist in the regeneration and economic growth of the region’s town and city centres; ƒ be consistent with the scale and function of the centre; ƒ not undermine the vitality and viability of any other centre; and ƒ not create unsustainable shopping patterns.

3.14 Policy W5 goes on to state that:

i) Manchester/Salford and Liverpool city centres will continue to function as the North West’s primary retail centres;

ii) comparison retail facilities should be enhanced and encouraged in the 26 centres that it lists (which substantially overlap with the third tier locations identified in Policy RDF1, but exclude any centres in Knowsley Borough);

iii) investment, of an appropriate scale, in centres not identified in ii) above will be encouraged in order to maintain and enhance their vitality and viability, including investment to underpin wider regeneration initiatives, to ensure that centres meet the needs of the local community, as identified by local authorities (our emphasis); and that

iv) there will be a presumption against new out-of-centre regional or sub-regional comparison retail facilities, requiring local authorities to be proactive in identifying and creating opportunities for development within town centres.

3.15 Nevertheless, the RSS does not meet the PPS6 requirement to provide guidance in relation to the overall quantum of new retail and leisure floorspace required across the region over the lifetime of the RSS, let alone for five-yearly periods within it.

3.16 We note, however, that paragraph 6.22 of the explanatory text states that:

‘The network of centres identified in Policy W5 will be the primary focus for future growth and development, although they are not the only centres that should receive development through to 2021. The policy does not preclude the investment of resources in other centres, particularly, where this will assist in regeneration of the centre and the wider area’ (our emphasis).

3.17 Thus, the RSS indicates that development in centres such as Kirkby, Huyton and Prescot should be ‘…of an appropriate scale… including investment to underpin wider regeneration initiatives…’ so as to ‘…ensure that centres meet the needs of the local community, as identified by Local Authorities’.

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4 CURRENT PATTERNS OF RETAIL AND LEISURE SPENDING Household Survey Methodology

4.1 Our assessment of current patterns of retail and leisure spending is based on a telephone survey of 1,500 households undertaken by NEMS Market Research in July 2008. The overall catchment area for the survey was defined on the basis of:

i) evidence gained from the surveys of pedestrians in relation to their place of residence postcode;

ii) evidence from previous surveys (particularly the household survey which informed DPP’s Retail Assessment in support of the Destination Kirkby planning application by Tesco Stores Limited); and

iii) consultations with officers of the Council.

4.2 Thus, the overall catchment area is wider than the administrative area of Knowsley and it is disaggregated into 14 zones, based on postcodes, as shown in Figure 4.1 and Spreadsheet 1. We ensured that there was a minimum of 100 successful respondents in each zone and the results were weighted according to the actual population in each zone.

4.3 The survey questionnaire (Appendix 2 of Volume 3) sought to establish:

i) patterns of convenience goods spending, based on the last two visits for:

o a ‘main’ food and groceries shop, and the amount spent per week; o ‘top-up’ food and groceries purchases, and the amount spent per week; o spending on food and groceries in small shops (only relates to those respondents who named supermarkets in both i) and ii) above).

ii) patterns of comparison goods spending, based on the locations of the last two purchases of:

o clothes and shoes; o furniture, carpets or soft household furnishings; o DIY and decorating goods; o Domestic appliances such as washing machines, fridges, cookers, TVs, DVD players or computers; and o ‘Other’ non-food items, including specialist items such as jewellery, books, photographic goods, musical instruments and sports equipment.

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iii) the proportion of the household’s total spending on non-food goods that is accounted for by:

o the internet; o paper catalogues; and o TV interactive shopping.

iv) patterns of spending on leisure services based on the locations where the households spend most money on:

o restaurants/cafés; o pubs/bars/nightclubs; o cinema; o museums and art galleries; o family entertainment centres, such as ten pin bowling, skating and so on; o health and fitness; o gambling – casino/bingo/bookmaker; and o theatre/concerts.

4.4 The composite pattern of spending for convenience goods was achieved on the basis of the mean weekly household spend findings, as follows:

Mean Household Spend Percentage Weighting

Main Food & Groceries £72.21 82.8%

Top-up Food & Groceries £12.47 14.3%

Small Local Shops £2.56 2.9%

All Convenience Goods £87.24 100%

4.5 The composite pattern of spending for comparison goods was achieved on the basis of MapInfo expenditure data in relation to five categories of spend, as follows:

Percentage Weighting

Clothing and footwear 25.8%

Furniture, carpets and soft furnishings 13.7%

DIY and decorating goods 10.7%

Domestic appliances 16.2%

Specialist/other goods 33.5%

All Comparison Goods 100.0%

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The Overall Catchment Area

4.6 The overall catchment area (OCA), as shown in Figure 4.1 and Spreadsheet 1, comprises 14 zones, based on postcodes. The majority or all of the population in Zones 1, 2, 3, 4, 6 and 8 live within the administrative area of Knowsley; the majority of the population in Zones 7, 9, 10 and 11 live within the administrative area of Liverpool; the majority of the residents of Zones 12 and 13 live within the administrative area of Sefton; the majority of the population in Zone 5 live within the administrative area of Halton; and the majority of the population in Zone 14 live within the administrative area of St. Helens, as set out in Table 4.1.

Table 4.1 The Overall Catchment Area

Zone No Zone Name Predominant Administrative Area Based on Population 1 Kirkby Town Centre Knowsley 2 Wider Kirkby Knowsley 3 Prescot / Cables Retail Park Knowsley 4 South Prescot Knowsley 5 North Widnes Halton 6 Halewood Knowsley 7 Woolton Liverpool 8 Huyton Town Centre Knowsley 9 West Huyton Liverpool 10 Liverpool Road Liverpool 11 West Derby Liverpool 12 Aintree Sefton 13 Melling Sefton 14 West St. Helens St. Helens

4.7 The overall population in the 2008 base year amounts to approximately 396,045 people, which is derived by applying the ONS 2006-based Sub-National Population Projections (published 12 June 2008) to the mid-year 2005 zonal estimates provided by MapInfo/Oxford Economics.

4.8 Thus, having explained the methodology employed in the survey of households, we turn to the findings.

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Comparison Goods Spending Patterns

Variation in Per Capita Spending Levels

4.9 The per capita spend on comparison goods in 2008 varies from £2,595 in Zone 10 (Liverpool Road) to £3,137 in Zone 13 (Melling). In contrast, the average spend in the UK on comparison goods in 2008 amounted to £3,327 per capita and Spreadsheet 3 indicates that all 14 of the zones in Knowsley’s catchment area have per capita comparison goods spending levels below the UK average.

Broad Patterns of Comparison Goods Spending

4.10 The total amount of comparison goods spending for residents of the whole of the catchment area in 2008 is £1,127.5m, of which £107.0m, or 9.5 per cent, is spent on Special Forms of Trading (catalogue, TV and internet shopping, which we subsequently abbreviate as SFT).

4.11 The pattern of expenditure flows for the comparison goods sector as a whole, as revealed by the survey of households, is set out in Spreadsheets 5 and 6 (including SFT). In describing the current patterns of comparison shopping, we focus on both of these Spreadsheets.

4.12 Table 4.2, which is derived from the final two columns of Spreadsheet 6, reveals that Aintree Racecourse Retail Park is the most significant destination for comparison goods expenditure within the OCA and that it retains £80.6m, or 7.1 per cent of the comparison goods expenditure available to residents of the catchment area. The next most popular destination for comparison goods shopping is Prescot town centre and Cables Retail Park which, together, retain 4.1 per cent of comparison expenditure. Huyton town centre retains 2.7 per cent of comparison goods expenditure and Kirkby town centre retains just 1.7 per cent of comparison goods expenditure.

4.13 The centres/retail parks which are italicised in Table 4.2 and 4.3 below, are located within the OCA, but outside the administrative boundary of Knowsley Council.

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Table 4.2 Broad Destinations for Comparison Goods Expenditure

WITHIN THE OVERALL CATCHMENT AREA (OCA) £m %

Aintree Racecourse Retail Park (Liverpool CC) 80.6 7.1

Prescot / Cables Retail Park 45.9 4.1

Huyton Town Centre 29.9 2.7

Kirkby Town Centre 19.4 1.7

Other Centres/Retail Parks/Freestanding Stores within Catchment 17.3 1.6

Total Retained Expenditure 193.1 17.1

OUTSIDE THE OVERALL CATCHMENT AREA (OCA)

Buffer Zones Just Outside Catchment Area 748.4 66.4

SFT – leakage 107.0 9.5

Other more distant leakage 77.9 6.9

Total Leakage 933.3 82.8

TOTAL 1,127.5 100.0

4.14 Other centres, retail parks and freestanding stores located within the OCA account for a further £17.3m, or 1.6 per cent of comparison goods expenditure within the catchment area. Thus, overall, some £193.1m or 17.1 per cent of the expenditure of residents of the catchment area is spent in town, district and local centres, in retail parks and in freestanding stores which are located within the OCA; this is known as the aggregate retention rate.

4.15 We consider that this aggregate retention rate for comparison expenditure is particularly low. This is attributable to the significant levels of leakage to other centres in the Buffer zones (shown in Figure 4.2). Indeed, £748.4m or 66.4 per cent of comparison goods expenditure flows to centres, retail parks and freestanding stores in the buffer areas located just outside the catchment area. The majority of this comparison goods expenditure flows to Liverpool city centre (£413.24m or 36.7 per cent) and St Helens town centre (£84.95m, 7.5 per cent). SFT leakage accounts for 9.5 per cent of expenditure and the balance of 6.9 per cent is spent in more distant locations outside the buffer area in locations such as Southport town centre (1.7 per cent) and Manchester city centre (1.3 per cent).

Comparison Goods Town Centre Turnover Estimates

4.16 The estimated comparison goods turnovers of the town centres located within the OCA, prior to making any allowance for any expenditure inflow from those who are

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resident beyond the OCA, are set out in the penultimate column of Spreadsheet 6, and are summarised in Table 4.3; this confirms that, the main destination for comparison goods expenditure, within the OCA, is Aintree Racecourse Retail Park which retains £80.6m of comparison goods expenditure, followed by Huyton town centre which retains £29.9m of the comparison goods expenditure available to residents of the catchment. Prescot town centre retains £24.2m, and Kirkby town centre has the lowest comparison goods turnover for a town centre in Knowsley of just at £19.4m.

Table 4.3 Comparison Goods Expenditure Retained within the Catchment Area

Comparison Goods Turnover Drawn Towns Within the Catchment Area from Catchment Area Residents (£m) Huyton Town Centre 29.90

Prescot Town Centre 24.20

Kirkby Town Centre 19.44

Belle Vale (Liverpool CC) 6.06

Liverpool Road / Page Moss District Centre 1.42

Stockbridge Village District Centre 0.10

Ravenscourt (Halewood) District Centre 0.00

Comparison Goods Turnover Drawn Retail Parks and Freestanding Stores within the from Catchment Area Residents Catchment Area (£m)

Aintree Racecourse Retail Park, Aintree (Liverpool CC) 80.60

Cables Retail Park, Prescot 21.69

Leakage of Comparison Goods Expenditure

4.17 The main destinations for leakage, again as shown in the penultimate column of Spreadsheet 6, are summarised in Table 4.4. There are eight principal destinations for comparison goods expenditure leakage which, in order of importance, are: Liverpool city centre, St Helens town centre, E-tailing, Speke Retail Park, catalogue shopping, New Mersey Retail Park, Edge Lane Retail Park and Widnes town centre.

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Table 4.4 Main Destinations for Comparison Goods Expenditure Leakage

Comparison Goods Towns Outside the Catchment Area Expenditure Leakage (£m) Liverpool City Centre 413.24 St. Helens Town Centre 84.95 Widnes Town Centre 28.03 Warrington Town Centre 23.23 Southport Town Centre 19.58 Manchester City Centre 15.13 Bootle Town Centre 8.83 Comparison Goods Retail Parks and Freestanding Stores Outside the Catchment Area Expenditure Leakage (£m)

Speke Retail Park 52.51 New Mersey Retail Park, Speke 37.16 Edge Lane Retail Park, Liverpool 32.12 Ravenhead Retail Park, St. Helens 23.66 Gemini Retail Park, Warrington 9.47 The Trafford Centre, Manchester 9.06

E-tailing 59.46

Catalogue Shopping 39.65

TV/Interactive Shopping 7.92

4.18 The proportion of the comparison goods expenditure that is retained with the OCA, by zone, is shown in the Total For Study Area’ row of Spreadsheet 5. Thus, the zonal retention level varies from lows of under 10 per cent in Zones 5, 6, 7, 9 and 14 to highs of 41.77 per cent in Zone 1 (Kirkby town centre), 37.92 per cent in Zone 2 (Wider Kirkby), 29.10 per cent in Zone 3 (Prescot/Cables Retail park), 28.62 per cent in Zone 12 (Aintree), 27.81 per cent in Zone 13 (Melling), and 24.28 per cent in Zone 8 (Huyton town centre).

4.19 The localised retention rate – which is the proportion of expenditure on comparison goods available to residents in a specific zone which is spent in centres and stores located within that zone – is highest for Zone 12 (Aintree), at 26.71 per cent. The next highest retention rate is Zone 3 (Prescot/Cables Retail Park), with a localised retention rate of 24.8 per cent. The Huyton town centre and Kirkby town centre Zones 1 and 8 have low localised retention rates of just 13.58 per cent and 13.48 per cent respectively.

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Comparison Goods Market Shares

Huyton Town Centre

4.20 The survey findings, as set out in Spreadsheet 5, indicate that Huyton town centre’s comparison goods market share is highest in its local Zone 8, for which it secures 13.58 per cent, followed by Zone 10 (Liverpool Road) for which it secures 8.38 per cent. The total comparison goods turnover achieved by Huyton town centre is £29.9m, of which 73 per cent is drawn from residents of Zones 8 and 10.

4.21 The only other zones within the catchment area in which Huyton secures any material market share are Zone 4 (South Prescot), at 3.66 per cent, and Zone 1 (Kirkby Town Centre), at 2.09 per cent. In all the remaining 10 zones, the market share achieved by Huyton town centre is less than 2 per cent; indeed, in two of the Zones Huyton town centre’s market share is zero.

Prescot Town Centre

4.22 Spreadsheet 5 reveals that Prescot town centre achieves a maximum comparison goods market share of 14.07 per cent in its local Zone 3, followed by a market share of 7.77 per cent in Zone 4 (South Prescot) and 3.85 per cent in Zone 8 (Huyton Town Centre). Prescot town centre achieves a total comparison goods turnover of £24.2m, of which 70 per cent is drawn from residents of Zones 3, 4 and 8. In the remaining 11 zones, the comparison goods market share achieved by Prescot town centre is less than 2.5 per cent.

Kirkby Town Centre

4.23 Kirkby town centre has a total comparison goods turnover of £19.4m, 75 per cent of which is drawn from residents of Zones 1 and 2. Indeed, Kirkby town centre achieves a maximum market share of 15.4 per cent in Zone 2 (Wider Kirkby) and 13.48 per cent in its local Zone 1. The market share achieved by Kirkby town centre in the remaining 12 zones does not exceed 2 per cent.

Liverpool City Centre

4.24 Figure 4.3 shows the comparison goods market share achieved by Liverpool city centre, based on the findings of the household survey, as set out in Spreadsheet 5. The city centre secures a comparison goods market share of 40 per cent or more in 6 of the 14 survey zones. These six zones form the part of Knowsley’s OCA which is located in closest proximity to Liverpool city centre and can thus be considered to be part of the city centre’s primary catchment area.

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4.25 Liverpool city centre also achieves a market share of between 20 per cent and 39 per cent in a further 4 of the 14 zones, which represent part of its secondary catchment area. In particular we note that the city centre’s market share exceeds 20 per cent in the following zones: Zone 1 (Kirkby Town Centre), Zone 2 (Wider Kirkby), Zone 8 (Huyton Town Centre) and Zone 13 (Melling).

4.26 The City Centre’s tertiary catchment area, as defined in Figure 4.3, comprises three of the 14 survey zones. Within this tertiary catchment area, Liverpool city centre achieves a market share of between 10 and 19 per cent. However, Liverpool city centre’s comparison goods market share falls to below 10 per cent in Zone 14 (West St Helens).

Overlapping Comparison Goods Catchments

4.27 Figure 4.4 and Table 4.5 present an analysis of dominant centres, where the comparison goods market share is 40 per cent or more, and centres of subsidiary influence, which are defined on the basis of having comparison goods market shares of between 10 and 39 per cent.

Table 4.5 Dominant Comparison Goods Centres and Centres of Subsidiary Influence

Zone Dominant Centre Centres of Subsidiary Influence (Market Share 40%+) (Market Share 10% to 39%)

1 - Kirkby / Aintree Racecourse RP / Liverpool 2 - Kirkby / Aintree Racecourse RP / Liverpool 3 - Prescot (including Cables Retail Park) / St. Helens / Liverpool

4 - Prescot (including Cables Retail Park) / St. Helens / Liverpool 5 - Widnes / Warrington / Liverpool

6 Liverpool Speke RP / New Mersey RP 7 Liverpool Speke RP / New Mersey RP

8 - Huyton / Liverpool

9 Liverpool Edge Lane RP

10 Liverpool

11 Liverpool 12 Liverpool Aintree Racecourse RP

13 - Aintree Racecourse RP / Liverpool / Southport 14 St. Helens Ravenhead RP

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4.28 Thus, from Figure 4.4 and Table 4.5 above, we can see that:

i) Liverpool city centre is the unopposed dominant centre for residents of Zones, 10 and 11 (solid red in Figure 4.4);

ii) Liverpool city centre is the dominant centre in a further four zones, but in these zones it is competing with a centre which has a subsidiary influence – thus, in Zones 6 and 7 the subsidiary influence is the Speke/New Mersey retail park, in Zone 9 the subsidiary influence is Edge Lane Retail Park and in Zone 12 the subsidiary influence is Aintree Retail Park;

iii) St Helens is the dominant centre for residents of Zone 14, but with Ravenhead Retail Park exerting subsidiary influence; and

iv) for the remaining 7 zones, there is no dominant centre and these are the overlapping, hatched areas with no solid colour in Figure 4.4. In all 7 of these zones, Liverpool city centre exerts a subsidiary influence, but it is within these zones – 1, 2, 3, 4, 5, 8 and 13 – where the competition for market share is most intense.

Comparison Goods Sub-Sectors

4.29 We now turn to the pattern of shopping for various comparison goods sub-sectors, as set out in Spreadsheets 9a to 9j; these are:

ƒ clothes and shoes, which account for £291.14m of the comparison goods spending of residents of the catchment;

ƒ furniture, carpets and soft household furnishings, which account for £154.99m of the comparison goods spending of residents of the catchment;

ƒ DIY and decorating goods, which account for £120.47m of comparison goods spending of residents of the catchment;

ƒ domestic appliances, which account for £182.85m of comparison goods spending of residents of the catchment; and

ƒ other goods, which account for £377.83m of comparison goods spending of residents of the catchment.

Clothes and Shoes

4.30 Overall, 12.8 per cent of the expenditure on clothes and shoes of residents of the catchment area is spent in town centres, retail parks and freestanding stores which are located within the catchment area (final column of Spreadsheet 9b); this is a significantly low retention level for basic comparison needs and we consider this to

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be a clear indication that the comparison offer for such goods within the catchment area is somewhat lacking and of a poor quality.

4.31 Huyton town centre accounts for £9.75m (3.3 per cent) of the £37.28m expenditure on clothes and shoes which is retained within the OCA (Table 4.6). This is followed by Prescot town centre which accounts for £7.57m (2.6 per cent) and Cables Retail Park which accounts for £5.61m (1.9 per cent). Kirkby town centre retains £5.12m (1.8 per cent) of expenditure on clothes and shoes.

4.32 The main leakage destinations for clothes and shoes are shown in Table 4.6. The dominance of Liverpool city centre is clear, evidenced by the substantial amount of clothes and shoes expenditure leakage to this destination from the residents of Knowsley's OCA. Indeed, almost fourteen times as much expenditure on clothes and shoes flows to Liverpool city centre than to the main destination for such purchases within the OCA, which is Huyton town centre.

Table 4.6 Destinations for Clothes and Shoes:

Destinations within the OCA Clothes & Shoes Expenditure (£m)

Huyton Town Centre 9.75 Prescot Town Centre 7.57 Cables Retail Park, Prescot 5.61 Kirkby Town Centre 5.12 Destinations outside the OCA (Leakage) Clothes & Shoes Expenditure (£m) Liverpool City Centre 133.14 St. Helens Town Centre 25.05 SFT 15.28 Speke Retail Park 9.69 Southport Town Centre 9.66

Furniture, Carpets and Soft Furnishings

4.33 Overall, 16.6 per cent of the expenditure on furniture, carpets and soft furnishings of residents of the OCA is spent in town centres, retail parks and freestanding stores which are located within the OCA (final column of Spreadsheet 9d); we consider this to be a particularly low retention level for such goods.

4.34 The main destination for expenditure on furniture, carpets and soft furnishings within the OCA is Aintree Racecourse Retail Park, which accounts for £11.18m (7.2 per cent) of the £25.67m expenditure on furniture, carpets and soft furnishings which is retained within the OCA (Table 4.7). This is followed by Kirkby town

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centre, which accounts for £3.37m (2.2 per cent) and Huyton town centre which retains £2.8m (1.8 per cent) of the furniture expenditure available to residents of the OCA.

4.35 The main leakage destinations for furniture, carpets and soft furnishings are shown in table 4.7. Again, the strong draw that Liverpool city centre has on residents of the OCA is clear, evidenced by the fact that Liverpool city centre attracts almost five times as much expenditure on furniture, carpets and soft furnishings from residents of the OCA than does Aintree Racecourse Retail Park.

Table 4.7 Destinations for Furniture, Carpets and Soft Furnishings

Destinations within the OCA Furniture Expenditure (£m)

Aintree Racecourse Retail Park 11.18 Kirkby Town Centre 3.37 Huyton Town Centre 2.80 Cables Retail Park, Prescot 2.69 Destinations outside the OCA (Leakage) Furniture Expenditure (£m) Liverpool City Centre 53.63 SFT 11.53 St. Helens Town Centre 10.36 Speke Retail Park 10.32 Warrington Town Centre 7.52

DIY and Decorating Goods

4.36 Overall, 31.4 per cent of the expenditure on DIY and decorating goods of residents of the total catchment area is spent in town centres, retail parks and freestanding stores which are located within the catchment area (final column of Spreadsheet 9f). Whilst this retention level is the highest of all comparison sub-sectors within the catchment, we consider this to be a low level.

4.37 Table 4.8 shoes that the main destinations for DIY and decorating expenditure within the OCA are Aintree Racecourse Retail Park (£26.14m, 21.7 per cent), Cables Retail Park (£4.5m, 3.7 per cent) and Kirkby town centre (£1.78m, 1.5 per cent).

4.38 The main leakage destinations for DIY and decorating goods are also shown in Table 4.8, which confirms the influence of Liverpool City Centre, St Helens town centre and competing retail parks.

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Table 4.8 Destinations for DIY & Decorating Goods

Destinations within the OCA DIY Expenditure (£m)

Aintree Racecourse Retail Park 26.14 Cables Retail Park, Prescot 4.50 Kirkby Town Centre 1.78 Prescot Town Centre 1.70 Destinations outside the OCA (Leakage) DIY Expenditure (£m)

Liverpool City Centre 23.33 Edge Lane Retail Park, Liverpool 11.82 St. Helens Town Centre 10.15 Speke Retail Park 8.64 Ravenhead Retail Park, St. Helens 8.30

Domestic Appliances

4.39 Overall, 25.3 per cent of the expenditure on domestic appliances of residents of the OCA is spent in town centres, retail parks and freestanding stores located within the OCA (see final column of Spreadsheet 9h); again we consider this to be a low level of retention for such goods.

4.40 Table 4.9 shows that the main destinations for expenditure on domestic appliances within the OCA are Aintree Racecourse Retail Park which retains £28.65m of the expenditure on domestic appliances of residents of the OCA, Prescot town centre (£4.49m) and Kirkby town centre (£4.12m).

4.41 The main leakage destinations for expenditure on domestic goods are also shown in Table 4.9. Again, the dominance of Liverpool city centre as a prime destination for comparison goods shopping outside of the catchment area, is evident.

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Table 4.9 Destinations for Domestic Appliances

Destinations within the OCA Domestic Appliance Expenditure (£m)

Aintree Racecourse Retail Park 28.65 Prescot Town Centre 4.49 Kirkby Town Centre 4.12 Huyton Town Centre 3.46 Cables Retail Park, Prescot 3.29 Destinations outside the OCA (Leakage) Domestic Appliance Expenditure (£m)

Liverpool City Centre 46.19 SFT 22.71 St. Helens Town Centre 13.73 Edge Lane Retail Park, Liverpool 13.64 Speke Retail Park 9.08

Other Non-Food/Specialist Comparison Goods

4.42 Overall, 12.2 per cent of the expenditure on specialist comparison goods is spent in town centres, retail parks and freestanding stores which are located within the OCA (see final column of Spreadsheet 9j).

4.43 Table 4.10 shows that the main destinations for expenditure on specialist comparison items within the OCA are Huyton town centre, which retains £12.47m or 3.3 per cent, Aintree Racecourse Retail Park, which retains £10.58m or 2.8 per cent, and Prescot town centre, which retains £8.5m or 2.2 per cent of the total expenditure on specialist comparison goods of residents of the OCA.

4.44 The main leakage destinations for expenditure on specialist comparison items are also shown in Table 4.10, which shows that Liverpool city centre accounts, by far, for the highest leakage of expenditure on such goods.

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Table 4.10 Destinations for ‘Other’ Non-Food Items

Destinations within the OCA ‘Other’ Non-Food Expenditure (£m)

Huyton Town Centre 12.47 Aintree Racecourse Retail Park 10.58 Prescot Town Centre 8.50 Cables Retail Park, Prescot 5.59 Kirkby Town Centre 5.08 Destinations outside the OCA (Leakage) ‘Other’ Non-Food Expenditure (£m)

Liverpool City Centre 157.39 SFT 57.12 St. Helens Town Centre 25.76 Speke Retail Park 14.85 New Mersey Retail Park, Speke 12.12 Widnes Town Centre 11.40

Summary of Retention and Leakage for Each of the Comparison Goods Sub-Sectors

4.45 Table 4.11 presents a summary of retention and leakage for each of the five comparison goods sub-sectors. The highest retention level, at 31 per cent, is in the DIY sub-sector, and this is mainly a reflection of the Aintree Racecourse Retail Park. The next highest retention, at 25 per cent, is in the domestic appliances and electrical goods sub-sector, again reflecting the presence within the OCA (but outside Knowsley Borough) of the Aintree Racecourse Retail Park. The next highest retention, at 25 per cent, is in the domestic appliances and electrical goods sub-sector, again reflecting the presence within the OCA (But outside Knowsley Borough) of the Aintree Racecourse Retail Park.

4.46 It is particularly disappointing, however, that the retention rates for the higher order clothing/shoes and specialist goods sub-sectors are much lower at 13 per cent and 12 per cent, respectively. For these higher order sub-sectors the city centre is dominant, followed a long way behind b y St Helens town centre.

4.47 It is disappointing, also that the three town centres in Knowsley achieve maximum shares of 3 per cent or less in each of the five comparison goods sub-sectors.

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Table 4.11 Summary of Retention and Leakage by Comparison Goods Sub-Sectors

Clothes & Furniture All Shoes etc DIY Domestic Specialist Comparison

Retained by Huyton Town Centre 3.3% 1.8% 1.2% 1.9% 3.3% 2.7% Retained by Kirkby Town Centre 1.8% 2.2% 1.5% 2.3% 1.3% 1.7% Retained by Prescot Town Centre 2.6% 1.3% 1.4% 2.5% 2.2% 2.1% Retained by Aintree Racecourse RP 1.4% 7.2% 21.7% 15.7% 2.8% 7.1% Retained by ‘Other Centres/Retail Parks/ Freestanding Stores within 3.9% 4.5% 5.2% 2.6% 2.4% 3.4% catchment’

Total Retained Expenditure 13% 17% 31% 25% 12% 17% Liverpool City Centre 46% 35% 19% 25% 42% 37% St Helens Town Centre 9% 7% 8% 8% 7% 8% Other Centres/Retail Parks in Buffer 15% 28% 39% 27% 17% 21% Zones Just Outside SFT leakage 5% 8% 0% 12% 15% 10% Other more distant leakage 12% 5% 2% 3% 7% 7%

Total Leakage 87% 83% 68% 75% 88% 83%

TOTAL 100% 100% 100% 100% 100% 100%

Patterns of Convenience Goods Expenditure

4.48 The per capita spend on convenience goods in 2008 (Spreadsheet 13) varies from lows of £1,450 in Zone 10 (Liverpool Road) and £1,477 in Zone 2 (Wider Kirkby) to highs of £1,645 in Zone 13 (Melling) and £1,608 in Zone 5 (North Widnes). In contrast, the average UK spending on convenience goods in 2008 was £1,676 per capita and Spreadsheet 13 reveals that all 14 of the zones in Knowsley’s catchment area have convenience goods spending levels below the UK average.

4.49 The total amount of convenience goods spending for residents of the whole catchment area in 2008 is £610.9m (Spreadsheet 14), of which £17.1m is spent on SFT.

4.50 The pattern of expenditure flows for the convenience goods sector as a whole, as revealed by the survey of households, is set out in Spreadsheets 15 and 16. These are the Spreadsheets upon which we focus in describing current patterns of convenience goods expenditure.

4.51 Table 4.12 – which is derived from the final column of Spreadsheet 16 in Volume 2 – reveals that 56.7 per cent of the expenditure on convenience goods of residents of the OCA is spent in town, district and local centres and in freestanding stores which are located within the OCA; this is known as the aggregate retention rate (see Spreadsheet 16, final column, Total for Study Area row). A further 40.7 per cent of

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convenience goods expenditure is spent in locations within the buffer zones located outside Knowsley’s OCA, with SFT accounting for only 0.9 per cent and more distant locations for only 1.7 per cent.

4.52 Within the OCA, Table 4.12 shows that the convenience store which has the highest turnover is the Asda at Huyton which retains £68.35m, or 11.2 per cent of the total convenience goods expenditure of residents of the catchment area. This is followed by the Asda at Aintree which retains £55.83, or 9.1 per cent and the Tesco at Prescot which retains £52.35, or 8.6 per cent of the convenience goods expenditure of residents of the catchment.

4.53 The other main foodstores within the OCA are WM Morrison at Belle Vale, which draws £33.92m convenience goods expenditure from residents of the OCA and J Sainsbury’s at Knotty Ash which draws £18.54m from residents of the OCA. A large number of other stores and small centres account for £117.5m, or 19.2 per cent of the total convenience expenditure available to residents of the catchment area. Thus, a total of £346.49m or 56.7 per cent of the expenditure on convenience goods is spent in centres and freestanding stores located within the Knowsley catchment area.

4.54 In terms of leakage, 40.7 per cent or £248.45m of convenience expenditure flows to stores in the nearby buffer zones. This includes stores such as the Asda at Walton (£27.57m, 4.5 per cent), the Asda at Hunts Cross Shopping Park (£26.46m, 4.3 per cent) and the WM Morrison store in St Helens (£24.16m, 4.0 per cent). As would be expected, long distance leakage and SFT together account for just 2.6 per cent of the total convenience expenditure of residents of the OCA.

Table 4.12 Broad Destination for Convenience Goods Expenditure

Broad Destination for Convenience Goods Expenditure £m % Asda, Huyton 68.35 11.2 Asda, Aintree 55.83 9.1 Tesco Extra, Prescot 52.35 8.6 WM Morrison, Belle Vale 33.92 5.6 J Sainsbury, Knotty Ash 18.54 3 Other Centres and freestanding stores within the OCA 117.5 19.2 Total Retained Expenditure 346.49 56.7 Buffer Zones Just Outside Study Area 248.45 40.7 SFT 5.81 0.9 Other More Distant Locations 10.13 1.7 Total Leakage 264.39 43.3 TOTAL 610.9 100%

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4.55 The estimated convenience goods turnovers of the foodstores located within the OCA, prior to making any allowance for expenditure inflow from those who are resident beyond the catchment area, are set out in the penultimate column of Spreadsheet 16, and are summarised in Table 4.13.

Table 4.13 Convenience Goods Expenditure Retained within the Catchment Area

Convenience Goods Turnover Foodstores Within the Overall Catchment Area Drawn from Catchment Area Residents (£m) Asda, Huyton 68.35 Asda, Aintree 55.83 Tesco Extra, Prescot 52.35 WM Morrison, Belle Vale 33.92 J Sainsbury, Knotty Ash 18.54 J Sainsbury, Woolton 13.92 Tesco, West Derby 12.12 Somerfield, Kirkby 10.05 Iceland, Kirkby 7.65 Netto, Kirkby 4.76 Somerfield, Rainhill 4.43 Iceland, Netherton 4.27 Iceland, Huyton 3.86 TOTAL £290.05

4.56 Thus, the 13 national superstores located within the OCA, as listed in Table 4.13, collectively account for 84 per cent of the aggregate convenience goods expenditure of the residents of the OCA that is retained within the OCA. This reflects a trend of polarisation within the convenience goods sector whereby there has been a continued growth in the aggregate market share of the larger superstores, in particular the top four operators – Asda, Tesco, J Sainsbury and WM Morrison – at the expense of those smaller, independent retailers located in town centres.

4.57 The main leakage destinations for convenience goods expenditure, again as shown in the penultimate column of Spreadsheet 16, are set out in Table 4.14 below.

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Table 4.14 Main Destinations for Convenience Goods Expenditure Leakage

Convenience Goods Stores Outside the Study Area Expenditure Leakage (£m) Asda, Utting Avenue, Walton 27.57 Asda, Hunts Cross Shopping Park 26.46 Morrisons, Boundary Lane, St. Helens 24.16 Other Stores, Buffer 6 22.60 Other Stores, Liverpool City Centre 19.37 Asda, Kirkland Street, St. Helens 16.84 Morrisons, Green Oaks Way, Widnes 15.84 Asda, Widnes Road, Widnes 13.77 Tesco, St. Oswalds Street, Old Swan 13.12 Tesco, Allerton Road, Roddick 10.99 TOTAL 190.72

4.58 The catchment area’s retention level by zone (see Spreadsheet 15, ‘Total For Study Area’ row) varies from highs of 92.3 per cent in Zone 8 (Huyton Town Centre) and 90.89 per cent in Zone 1 (Kirkby Town Centre) to lows of 4.05 per cent in Zone 5 (North Widnes) and 14.03 in Zone 14 (West St Helens). Overall, the catchment area zonal retention levels are rather low, with only 8 zones achieving retention levels in excess of 60 per cent.

4.59 The localised convenience goods retention rate – which is the proportion of expenditure on convenience goods available to residents in a specific zone which is spent in town centres and stores within those zones – is highest for Zone 7 (Woolton), at 62.61 per cent and in Zone 12 (Aintree), at 57.52 per cent (Table 4.15). These relatively high localised retentions reflect the presence of the Morrisons and J Sainsbury stores in Zone 7 and the Asda at Ormskirk Road in Zone 12.

4.60 So far as Knowsley’s town centres are concerned the highest localised convenience goods retention is in Huyton (Zones 8, 9 and 10), at 56.3 per cent, followed by Prescot/Cables, at 48.8 per cent and by Kirkby at 46.1 per cent.

4.61 There is also a low localised retention level in Zone 6, reflecting the redevelopment of a district centre in Halewood. However, we anticipate that the localised convenience goods retention level in Halewood will improve when the Council succeeds in attracting a new anchor supermarket to the Ravenscourt development.

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Table 4.15 Localised Convenience Goods Retention Levels

Localised Convenience Zones Area Goods Retention Rate (%) 1 & 2 Kirkby Town Centre 46.1 3 & 4 Prescot / Cables Retail Park 48.8 5 North Widnes 0 6 Halewood 4.02 7 Woolton 62.61 8, 9 & 10 Huyton Town Centre 56.3 11 West Derby 15.02 12 Aintree 57.52 13 Melling 8.09 14 West St. Helens 3.78

4.62 Taking into account all of these matters, we consider that there is a considerable need for an improved convenience offer within the OCA, particularly in Kirkby town centre, where the former Asda anchor departed in the late 1970s. Moreover, whilst the Asda in Huyton town centre and the Tesco at the Cables Retail Park perform strongly, some 43 per cent of the convenience expenditure is flowing to competing stores outside of the OCA, this is of particular concern given that convenience goods shopping, by its very nature, should be able to be undertaken on as localised basis as is possible.

Convenience Goods Market Shares

4.63 As stated earlier, the household survey indicates that the 13 national superstores and supermarkets located within the OCA account for 84 per cent of the aggregate convenience goods expenditure of catchment area residents that is retained in the OCA. Moreover, these large operators also account for most of the leakage of convenience goods expenditure – i.e. the Asda at Walton (£27.5m of leakage). The Asda at Hunts Cross (£26.46m of leakage, the Morrisons at Boundary Road, St Helens (£24.16m), the Asda at Kirkland Street, St Helens (£16.84m), the Morrisons at Widnes (£15.84m), the Asda at Widnes (£13.77m), the Tesco at Old Swan (£13.12m) and the Tesco at Woolton (£10.99).

4.64 Thus, in Table 4.16, we present an analysis of convenience goods market shares, which show dominant stores with a zonal market share of over 30 per cent and stores with shares of between 10 and 30 per cent, which have subsidiary influence.

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Table 4.16 Market Shares for Convenience Goods Dominant Stores and Stores with Subsidiary Influence

Zone Dominant Stores Subsidiary Stores (Market Share of 30%+) (Market Share 10 to 30%)

1 Somerfield, Kirkby Iceland, Kirkby Netto, Kirkby Asda, Ormskirk Road, Aintree Tesco Extra, Cables Retail Park 2 Somerfield, Kirkby Iceland, Kirkby Asda, Ormskirk Road, Aintree Tesco Extra, Cables Retail Park 3 Tesco Extra, Cables Retail Park Asda Wal-Mart, Huyton 4 Tesco Extra, Cables Retail Park Asda Wal-Mart, Huyton 5 Morrisons, Green Oaks Way, Widnes Asda, Widnes Road, Widnes 6 Asda, Hunts Cross Shopping Park Morrisons, Besford Road, Belle Vale J Sainsbury, Woolton 7 Morrisons, Besford Road, Belle Vale J Sainsbury, Woolton Asda, Hunts Cross Shopping Park Tesco, Allerton Road, Roddick 8 Asda Wal-Mart, Huyton Tesco Extra, Cables Retail Park 9 Morrisons, Besford Road, Belle Vale Asda Wal-Mart, Huyton J Sainsbury, Knotty Ash Tesco, Old Swan 10 Asda Wal-Mart, Huyton Tesco, West Derby 11 Asda, Utting Avenue, Walton 12 Asda, Ormskirk Road, Aintree 13 Asda, Ormskirk Road, Aintree Somerfield, Maghull 14 Morrisons, Boundary Lane, St. Helens Asda, Kirkland Street, St Helens Tesco, Chalon Way, St Helens

4.65 The analysis in Table 4.16 indicates that:

i) Only 4 of the 14 zones lack a dominant store with a market share of 30 per cent or more. In these zones, and particularly in the Kirkby Zones 1 and 2, there is scope for a major new entrant;

ii) Asda is the dominant store in six zones, Morrisons in three and Tesco in two;

iii) only one zone (Zone 5) has more than one dominant store;

iv) residents of Zone 9 have a choice of four different superstore operators; and

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v) the highest individual zonal market shares are achieved by Asda in Huyton, which accounts for 57.93 per cent of the convenience goods expenditure of residents of Zone 8 and by the Tesco at Cables Retail Park, which accounts for 48.24 per cent of the convenience goods expenditure of the residents of Zone 3.

4.66 The survey findings confirm that most convenience shopping is undertaken on a predominantly localised basis. However, Spreadsheet 15 reveals that 4 of the 13 supermarkets located within the OCA have market shares in excess of 10 per cent in three or more zones; these are:

ƒ the Tesco Extra, at Prescot;

ƒ the WM Morrison, at Belle Vale;

ƒ the Asda, in Huyton; and

ƒ the Asda, at Aintree.

4.67 Thus, Table 4.17, which is derived from Spreadsheet 15, sets out the zones from which each of the 13 supermarkets located within the OCA draw most of their convenience goods trade and the proportion of turnover accounted for by these main sources.

Table 4.17 Catchment Areas of Supermarkets in the OCA – Main Sources of Convenience Trade

Superstore Main Sources of Trade Proportion of Turnover (Zones) drawn from Main Sources of Trade Asda, Huyton 3, 4, 8, 9 & 10 91% Asda, Aintree 1, 2, 11, 12 & 13 98% Tesco Extra, Prescot 1, 2, 3, 4, 8 & 14 84% WM Morrison, Belle Vale 6, 7, 8 & 9 88% J Sainsbury, Knotty Ash 9, 10 & 11 79% J Sainsbury, Woolton 6 & 7 89% Tesco, West Derby 10 & 11 92% Somerfield, Kirkby 1 & 2 85% Iceland, Kirkby 1 & 2 100% Netto, Kirkby 1 & 2 100% Somerfield, Rainhill 3 & 4 72% Iceland, Netherton 12 100% Iceland, Huyton 8 & 10 93%

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Pattern of Spending on Leisure Services

4.68 The telephone survey of households also included a number of questions that asked residents of the OCA where they spent most money in relation to various types of leisure services, as follows:

i) restaurants and café’s;

ii) pubs, bars and nightclubs;

iii) cinemas;

iv) museums and art galleries;

v) family entertainment centres (i.e. ten pin bowling, skating and so on);

vi) health and fitness centres;

vii) bingo/casinos/bookmakers; and

viii) theatres/concerts.

4.69 The most popular destinations for these different activities for residents of each survey zone are set out in Table 4.18.

Restaurants and Cafés

4.70 Almost 64 per cent of households across the OCA undertake visits to restaurants and cafés. The most popular destinations by far are Liverpool city centre and St Helens town centre. For those residents that do undertake visits to restaurants and cafés, 57 per cent said that they spend most money in Liverpool city centre, followed by 11 per cent of residents who spend most in St Helens town centre. The most popular destination within the OCA for such visits is Huyton town centre, but only 2.0 per cent of respondents spent most in Huyton.

4.71 The only two zones in which Liverpool city centre is not cited as the most popular destination for undertaking trips to restaurants and cafés is Zone 5 (North Widnes) for which the primary destination is Widnes town centre, and Zone 14 (West St Helens) for which the most popular destination is St Helens town centre.

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Table 4.18 Main Leisure Spending Destinations by Category of Leisure Pursuit

Main Spending Destination by Category of Leisure Pursuit

Museums & Bingo, Survey Restaurants Bars/Clubs Family Enter- Health & Theatre & Cinema Art Casino & Zone /Cafes & Pubs tainment Fitness Concerts Galleries B’maker Liverpool Liverpool Liverpool Aintree Kirkby Kirkby Liverpool 1 Liverpool CC CC CC CC Racecourse RP TC TC CC Liverpool Liverpool Liverpool Aintree Kirkby Kirkby Liverpool 2 Liverpool CC CC CC CC Racecourse RP TC TC CC Liverpool St. Helens Liverpool Liverpool Prescot Liverpool 3 Liverpool CC Prescot TC CC TC CC CC TC CC Liverpool St. Helens Liverpool Liverpool St. Helens Liverpool Liverpool 4 Liverpool CC CC TC CC CC TC CC CC Widnes Widnes Runcorn Liverpool Warrington Liverpool 5 Widnes TC Widnes TC TC TC TC CC TC CC Liverpool Liverpool Liverpool Edge Lane Liverpool Liverpool Liverpool 6 Liverpool CC CC CC CC RP CC CC CC Liverpool Liverpool Liverpool Edge Lane Liverpool Liverpool Liverpool 7 Liverpool CC CC CC CC RP CC CC CC Liverpool Edge Lane Liverpool Edge Lane Liverpool 8 Liverpool CC Huyton TC Huyton TC CC RP CC RP CC Liverpool Liverpool Liverpool Edge Lane Liverpool Liverpool Liverpool 9 Liverpool CC CC CC CC RP CC CC CC Liverpool Liverpool Liverpool Edge Lane Liverpool Liverpool Liverpool 10 Liverpool CC CC CC CC RP CC CC CC Liverpool Liverpool Liverpool Liverpool Liverpool Liverpool Liverpool 11 Liverpool CC CC CC CC CC CC CC CC Aintree Liverpool Liverpool Liverpool Aintree Liverpool Liverpool 12 Liverpool CC R’course CC CC CC Racecourse RP CC CC RP Aintree Maghull Liverpool Aintree Maghull Liverpool 13 Liverpool CC Race- Maghull TC TC CC Racecourse RP TC CC course RP St. Helens St. Helens St. Helens Liverpool Warrington St. Helens St. Helens Liverpool 14 TC TC TC CC TC TC TC CC Main Spend Destination Liverpool Liverpool Liverpool Liverpool Edge Lane Liverpool Liverpool Liverpool (across all CC CC CC CC RP CC CC CC zones)

Pubs, Bars and Nightclubs

4.72 Only 52 per cent of households claim to visit pubs, bars or nightclubs. However, as was the case with restaurants and cafes, it is Liverpool city centre which is by far the most popular destination for pubs bars and nightclubs, being the main spend location for 59 per cent of those who undertake this activity. St Helens town centre is the second most important spending destination accounting for 11 per cent and Widnes town centre, which accounts for just 4 per cent, ranks third. The most popular destination for pubs and bars within the OCA is Huyton town centre, but only 3 per cent of respondents spend most in Huyton.

4.73 Liverpool city centre is the most popular destination in all but three zones; that is Zone 5 (for which Widnes town centre is the main spend destination), Zone 13 (for which Maghull town centre is the main spend destination) and Zone 14 (for which St Helens town centre is the main spend destination).

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Cinemas

4.74 Only 44 per cent of residents of the OCA undertake trips to the cinema. The main spending destinations for such trips are Liverpool city centre (37 per cent), St Helens town centre (20 per cent) and Edge Lane Retail Park, Liverpool (11 per cent). As expected, Liverpool city centre is the most popular destination for residents of the zones located to the west of the catchment, whilst St Helens is the most popular destination for those residents located in the zones to the east of the catchment.

Museums and Art Galleries

4.75 Around 46 per cent of respondents stated that they do not visit museums and art galleries; however, for those that did, by far the most popular destination for such trips was Liverpool city centre. Indeed, in all 14 of the study area zones, Liverpool city centre was the main destination for museums and art galleries, accounting for 94 per cent of respondents.

Family Entertainment Centres (i.e. Ten Pin Bowling, Skating and so on)

4.76 Only 28 per cent of respondents claim to undertake trips to family entertainment centres. The most popular destinations for those that do visit family entertainment centres are Edge Lane Retail Park, Liverpool (30 per cent), Liverpool city centre (25 per cent) and Aintree Racecourse Retail Park (11 per cent).

Health and Fitness Centres

4.77 Only 31 per cent of residents of the Knowsley catchment area claim to undertake trips to health and fitness centres; of these, the majority (30 per cent) undertake such trips to Liverpool city centre, followed by Kirkby town centre (11 per cent) and Huyton town centre (8 per cent). Although we have no national data on the proportion of households undertaking health and fitness activities, it is perhaps noteworthy that non-participation in the Knowsley catchment is very similar to the Bolton and Wirral catchment areas, where similar surveys undertaken by RTP in 2008 found non participation rates of 67 per cent and 66 per cent, respectively.

Bingo/Casinos/Bookmakers

4.78 Only 16 per cent of respondents located within the catchment state that they undertake trips to bingo halls, casinos and bookmakers. The most popular destination is Liverpool city centre, which accounts for 37 per cent of such spending, followed by Huyton town centre which accounts for 13 per cent and Kirkby town centre which accounts for 12 per cent.

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Theatres/Concerts

4.79 The findings of the household survey indicate that 58 per cent of respondents undertake trips to the theatre or to concerts. The most popular destination by far is Liverpool city centre, which accounts for 78 per cent of such expenditure, followed by Manchester city centre which accounts for just 17 per cent.

Conclusions in Relation to Retail and Leisure Spending Patterns

Comparison Goods Spending

4.80 Only 17.1 per cent of the comparison goods expenditure of residents of Knowsley’s OCA is retained by town centres, retail parks and freestanding stores located within the catchment. This exceptionally low retention level is attributable to the strong draw of destinations located just outside the catchment area, particularly Liverpool city centre and, to a much lesser extent, St Helens town centre.

4.81 The main destinations for comparison goods shopping within the OCA are Aintree Racecourse Retail Park which secures £80.6m, of the £193.1m that is retained, Prescot/Cables Retail Park, which secures £45.9m and Huyton town centre, which secures £29.9m of the residents’ expenditure.

4.82 Short-distance leakage accounts for a significant 66.4 per cent of the comparison goods expenditure of residents within the OCA. Liverpool city centre accounts for a significant amount of this expenditure leakage; indeed, £413.24m of residents’ comparison expenditure flows to Liverpool city centre. This is followed by St Helens which accounts for £84.95 per cent of leakage and Speke district centre, which accounts for £40.46m. Other more distant leakage destinations, such as Southport town centre and Manchester city centre, together account for £77.9m, whilst SFT accounts for £107m of expenditure leakage.

4.83 Liverpool city centre secures a market share in excess of 40 per cent in six of the fourteen zones within Knowsley’s OCA and a market share of between 10 per cent and 39 per cent in a further 7 of the 14 zones. This is further evidence of the dominance of Liverpool city centre as a location for drawing comparison expenditure away from Knowsley’s catchment area. The only other centre with a zonal market share in excess of 40 per cent is St Helens, which achieves a dominant market share in Zone 14 (West St Helens). For seven of the fourteen zones there is no dominant centre; it is within these zones that competition for market share is most intense.

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4.84 It is disappointing that the overall retention rate for clothes and shoes is one of the lowest, at just 13 per cent, with a significant amount of leakage flowing to Liverpool city centre (46 per cent). Thus, it is essential that considerable thought is given as to how the town centres within Knowsley can be expanded and improved in order to attract and retain the expenditure of its catchment residents.

Convenience Goods Spending

4.85 The findings of the household survey reveal that all 14 of the zones in Knowsley’s catchment area have convenience goods spending levels below the UK 2008 average of £1,676. Overall, 57 per cent of this expenditure on convenience goods is retained within the catchment, with the highest proportion, 11.2 per cent, going to the Asda at Huyton, followed by the Asda at Aintree which retains 9.1 per cent of the convenience expenditure available to residents of the catchment.

4.86 Leakage amounts to 43.3 per cent of the total convenience goods expenditure of residents of the OCA. We consider this to be undesirably high given that, by nature, convenience goods shopping should be undertaken on a highly localised basis. The main destinations for this leakage include the Asda at Walton (£27.57m) and Asda at Hunts Cross Shopping Park (£26.46m) and the Morrisons store in St Helens.

4.87 In this context we consider that there is a considerable need for an improved convenience offer within the catchment area. Whilst there are strong stores in Huyton and Aintree, it remains the case that 43 per cent of the convenience expenditure of residents of the catchment is flowing to competing stores outside of the catchment area.

Leisure Services Spending

4.88 Liverpool city centre is by far the most important location for spending at restaurants and cafés, as is the case with trips to pubs, bars and nightclubs for which Liverpool city centre is the most popular destination in all but three zones; these being Zone 5 (Widnes town centre), Zone 13 (Maghull town centre) and Zone 14 (St Helens town centre).

4.89 So far as cinemas are concerned, the share is divided between Liverpool city centre (38 per cent), St Helens town centre (20 per cent) and Edge Lane Retail Park, Liverpool (11 per cent).

4.90 The most popular destination for trips to museums and art galleries was Liverpool city centre. Indeed, in all 14 of the study area zones, Liverpool city centre was the main destination accounting for an overall 94 per cent of such trips.

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4.91 Only 28 per cent of respondents claimed to undertake trips to family entertainment centres. Of this proportion of the catchment that do undertake such trips, the most popular destinations are Edge Lane Retail Park, Liverpool (30 per cent), Liverpool city centre (25 per cent) and Aintree Racecourse Retail Park (11 per cent).

4.92 Almost a third of residents of the Knowsley catchment area claim to undertake trips to health and fitness centres. Of that proportion, the majority (30 per cent) undertake such trips to Liverpool city centre, followed by 11 per cent who visit Kirkby town centre and 8 per cent to Huyton town centre. Only 16 per cent of respondents located within the catchment state that they undertake trips to bingo halls, casinos and bookmakers; the most popular destination being Liverpool city centre which accounts for 37 per cent of such trips.

4.93 The findings of the household survey indicate that 58 per cent of respondents undertake trips to the theatre or to concerts. The most popular destination by far is Liverpool city centre, which accounts for 78 per cent of such trips, followed by Manchester city centre which accounts for just 17 per cent.

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5 THE CURRENT PERFORMANCE OF KNOWSLEY’S TOWN, DISTRICT AND LOCAL CENTRES Introduction

5.1 Our analysis of the current performance of Knowsley’s three town centres2 , its three district centres3, and its 33 local centres4 has involved:

i) on-foot surveys;

ii) desk research, so as to benchmark the study centres against a range of comparator centres5;

iii) face-to-face consultations with key stakeholders, including Knowsley’s town centre manager; and

iv) surveys of pedestrians in the three town centres and in Liverpool Road (Huyton) district centre.

5.2 For the town centres, we have sought to utilise some of the key indicators that are set out in Section 4 of PPS6, together with an additional indicator of movement in the national retail rankings, as published by Management Horizons Europe (MHE). For the district and local centres, there is little published information and we have had to rely on our own qualitative appraisals of these centres.

5.3 The remainder of this section is structured as follows:

i) first, we provide an analysis of the Borough’s three town centres, using ten indicators of vitality and viability, which closely reflect the advice given in Section 4 of PPS6;

ii) secondly, we provide a résumé of the key findings from the survey of pedestrians, particularly in relation to customer views and satisfaction ratings;

iii) thirdly, we review the performance of the Borough’s three district centres; and

2 Huyton, Kirkby and Prescot. 3 Page Moss (Huyton/Liverpool Road), Ravens Court (Halewood) and The Croft, Stockbridge Village. 4 Local Centres as listed in the UDP - Kirkby: Admin Road Parade, Bewley Drive, Broad Lane, James Holt Avenue, Kennelwood Avenue, Lowes Water Way, Moorfields, Old Rough Lane, Park Brow Drive, Richard Hesketh Drive, Old Farm Road, Rimmer Avenue, Sugar Lane. Prescot: Scotchbarn Lane, Molyneux Drive. Huyton: Woolfall Heath Avenue, Kingsway Parade, Gentwood Parade, Pilch Lane, Longview Drive, Swanside Parade, Greystone Road, Hillside Avenue, Hillside Road, Manor Farm Road. Whiston: Milton Avenue, Byron Avenue, Greens Road, Dragon Drive. Halewood: Merrivale Road, Baileys Lane, Mackets Lane. Fazakerley: Copplehouse Lane. (We note that Woolfall Heath Avenue and Hillside Avenue are scheduled for demolition and we have not therefore competed health checks of these local centres). 5 Liverpool, Warrington, St Helens, Widnes, Ormskirk, Runcorn, Skelmersdale and Maghull.

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iv) finally, we review the Borough’s local centres and parades, having put forward a suggested classification of the centres in terms of current health and size.

Huyton Town Centre

Indicator 1 – Retail Rankings

5.4 Table 1, in the separate volume of Figures, Tables and Spreadsheets, confirms that Huyton has improved by 209 places in the Management Horizons Europe (MHE) Retail Rankings UK in the period 2000 to 2008. This represents, by far, the biggest improvement in relation to comparable centres. Indeed, Bootle, Kirkby, Maghull, Ormskirk, Prescot, Runcorn, Skelmersdale and Liscard (Wallasey) have each experienced declines in their MHE rankings since 2000. Only in Formby has there been a pace of improvement to match that experienced in Huyton. The improvement in Huyton’s ranking reflects the investment in the Asda Wal-Mart in 2004, the redevelopment of the former Asda site, now known as Cavendish Walk, completed in 2006, and associated improvements in the public realm.

Indicator 2 – Diversity of Uses

5.5 Table 2.1, in the separate volume of Figures, Tables and Spreadsheets, confirms an over-representation of convenience goods floorspace in Huyton town centre, compared to the UK average, but largely as a result of the Asda Wal-Mart. Indeed, there are only 10 further convenience goods units and there is no representation in the butchers and off-licenses sub-sectors.

5.6 Table 2.1, confirms, also, that Huyton town centre contains 43 comparison goods outlets. There is over-representation in the charity shops and DIY/hardware/ household goods sub-sectors and under-representation in the men’s and boys’ wear, electrical, gifts/china/glass, variety, florists and jewellers sub-sectors. Indeed, the comparison goods offer is skewed towards the lower-middle and discount end of the retail spectrum.

5.7 So far as the service uses are concerned, there is a significant under-representation in the restaurants and cafés sub-sector and there is no material provision of any commercial leisure facilities. The recent attraction of Costa Coffee is welcome, but it is clear that Huyton lacks an evening economy.

5.8 A key advantage for Huyton, however, is the presence of significant employment in the Council’s offices, Government buildings and health facilities.

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Indicator 3 – The Potential Capacity for Growth or Change

5.9 There is relatively little under-used land or buildings within Huyton town centre. However, a number of the units at Cavendish Walk remain vacant and there is clear scope for the redevelopment of Sherborne Square.

Indicator 4 – Retail Representation and Intentions to Change

5.10 The key retailer in Huyton is Asda Wal-Mart, which provides for a wide range of convenience and comparison goods in a store of approximately 11,000 sq.m gross. Other multiples include, Newlook, Peacocks, Game, Hallmark, Wilkinson, Boots, Superdrug, Poundstretcher, Card Warehouse, Ethel Austin and B&M. The retail offer is concentrated, primarily, on the lower/middle and lower end of the spectrum. Huyton also contains a number of service multiples in the form of banks and travel agents, and food and drink multiples comprise Costa Coffee, McDonalds, Sub-Way and KFC; however, the town centre lacks representation in the higher end of the food and drink sector.

5.11 So far as intentions to change are concerned, Table 3 of Figures, Tables and Spreadsheets (Volume 2), shows that the number of requirements in Huyton town centre have fallen from a peak of 11 in October 2004 and October 2005 to a low of just 3 requirements in January 2009, these being Textiles Direct, Argos and Holland & Barrett. An extract from the Focus database, which shows the floorspace requirements of these retailers, is reproduced in Appendix 3 of Volume 3.

Indicator 5 – Retail Rents and Yields

5.12 Published time-series data on retail rents and prime yields are not available in Huyton.

Indicator 6 – Proportion of Vacant Street Level Property

5.13 At the time of our survey of June 2008, there were 19 vacant units in Huyton town centre; this represents a unit vacancy rate above the UK average, but when measured in terms of floorspace, Huyton’s vacancy rate is more or less in line with the current UK average in June 2008 of 10.5 per cent. Figure 5.1, which maps the vacancies in Huyton town centre, reveals a cluster amongst the recently constructed units at Cavendish Walk. There is also a cluster of vacancies in Sherbourne Square and there are two vacant units in a prominent location at the gateway to the town centre from the bus station, off Huyton Hey Road.

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Indicator 7 – Pedestrian Flows (Footfall)

5.14 We have utilised the data collected by Knowsley Council on four weekly footfall in Huyton when assessing pedestrian flows.

5.15 It is important that these figures must not be construed as the numbers of people visiting the town centre. Footfall numbers are extrapolated from daily sampling and not all entry/exit points are counted. They indicate trends across time periods and can only be compared as such. The trend indicates that Huyton has seen a decline in four-weekly footfall from 2003/04 to 2005/06, but with some recovery in 2006/07.

5.16 Anecdotal evidence from consultees has indicated that footfall with the town centre remains relatively strong and benefits from the significant employment provision in and immediately adjacent to the centre, primarily concentrated in Knowsley Borough Council’s offices and in health care.

Indicator 8 – Accessibility

5.17 Accessibility to Huyton town centre by car and public transport is good. The centre is easily accessible by the motorway network and located close to the M57. The centre benefits from connectivity to a number of destinations via rail links to Liverpool, Wigan, St Helens and other destinations, with the railway station immediately adjoining the town centre. The town centre is also served by a large bus station with services running across the Borough. Linkages with surrounding residential areas enable many shoppers to arrive in the centre on foot.

Indicator 9 – Perception of Safety and Occurrence of Crime

5.18 Our site visits and anecdotal evidence from stakeholders suggest that crime and disorder is not a significant problem in the town centre. The centre benefits from

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24/7 CCTV coverage and foot-patrols during the day. It was suggested that police presence, whilst adequate, was limited in the evenings. If there is to be any expansion of the evening economy in Huyton town centre it is essential that appropriate measures are taken to combat any potential crime, or fear of crime, so as to provide an environment that feels safe and secure after dark.

Indicator 10 – State of Town Centre Environmental Quality

5.19 The public realm, both within and on the approaches to Huyton, has been recently upgraded and is of good environmental quality. The predominantly pedestrianised core shopping area is reasonably well maintained and clean, with newly installed street furniture and planting. The recently constructed retail units on Cavendish Walk are of good standard, but in Sherborne Square, despite public realm works in the form of new paving and street furniture, the environment suffers from a concentration of poorly maintained and unattractive frontages, in addition to a number of vacant units.

5.20 Although the public realm of the centre has been improved and the majority of buildings in the centre are in reasonable condition, the centre still has a utilitarian appearance. Various parts of the centre remain deficient in townscape terms and the centre includes a significant number of vacant units and discount/low grade uses in prominent locations.

Summary of the Retail Performance of Huyton

5.21 Huyton is a centre that has significantly improved its position in the retail rankings since 2000/01. This demonstrates that recent public realm works and new development including Asda Wal-Mart and Cavendish Walk have resulted in a significant enhancement of the retail offer within Huyton town centre. However, the centre would still benefit from further environmental enhancements, focused on those areas of the town centre that remain deficient in townscape terms. Furthermore, the centre would also benefit from an improved representation from middle quality comparison retailers and a reduction in the number of vacant units. A significant number of these vacant units are located in the recently constructed Cavendish Walk, which has never been fully let.

5.22 The development of further food and drink uses aimed at the daytime and evening economy would provide an opportunity for Huyton to further enhance its performance. An increase in family orientated attractions and a better mix of uses within the town centre would also be desirable. We understand that there have previously been some discussions concerning the provision of a cinema facility in Huyton, given that there is currently no cinema located in the Borough.

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5.23 These improvements would enable Huyton to continue its upwards trend in the retail rankings and build on its recent improvements to provide an enhanced offer to the local population and better complete with other neighbouring centres. The town centre contains significant employment provision and there is scope for the retail and leisure offer in Huyton to provide an enhanced provision for these office-based workers. Nevertheless, whilst Huyton is a centre that has been improving its retail performance there is little evidence that it attracts any significant trade from the wider area outside its immediate catchment.

Kirkby Town Centre

Indicator 1 – Retail Rankings

5.24 Table1, in the separate volume of Figures, Tables and Spreadsheets, confirms Kirkby has fallen 46 places in the Management Horizons Europe (MHE) Retail Rankings since 2003. Indeed, Kirkby now ranks as 731st in the MHE rankings, which compares to Huyton’s ranking of 405th. However, most of the comparator centres have experienced worse falls since 2003, including Liscard, Wallasey (-150 places), Maghull (-82 places), Skelmersdlae (-60 places) and Bootle (-56 places). Moreover, Prescot town centre has experienced a much sharper fall in the MHE rankings than has Kirkby, although the decline in Prescot is offset, to some extent, by the improvements in the edge-of-centre Cables Retail Park.

Indicator 2 – Diversity of the Main Town Centre Uses

5.25 Table 2.2, in the separate volume of Figures, Tables and Spreadsheets, confirms representation in Kirkby town centre by 18 convenience goods operators; these include Somerfield, Netto, Farmfoods and Iceland and there is representation in all of the convenience sub-sectors. However, Kirkby town centre has suffered from the absence of a major food superstore anchor since Asda vacated the centre in the late 1970s. Indeed, Spreadsheet 16 confirms that Kirkby town centre retains only 46 per cent of the convenience goods expenditure of the residents of its localised catchment area (Zones 1 and 2); this is a very low localised retention rate for the convenience sector.

5.26 Table 2.2 also confirms representation by 42 comparison goods outlets. However, Spreadsheet 6 has shown that Kirkby town centre retains only 15 per cent of the comparison goods expenditure of the residents of its localised catchment area (Zones 1 and 2). Most of the comparison goods leakage from Kirkby’s localised catchment is to Liverpool City Centre, but there are also substantial flows to the Aintree Racecourse Retail Park and losses to Special Forms of Trading. This high

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level of comparison goods leakage suggests that the more affluent and mobile sectors of Kirkby’s resident base are choosing to go to competing locations. Thus, whilst Kirkby town centre remains busy, with a high proportion of walk-in bus-borne patronage, it is clear that it is serving, in the main, the needs of those less affluent and less mobile members of its catchment who have little or no choice. Thus, the comparison goods sector in Kirkby is skewed towards the lower, discount end of the market.

5.27 Table 2.2 also confirms that service provision in Kirkby is seriously under- represented, particularly in the restaurants, cafes, coffee bars and fast food sub- sector. Moreover, despite the presence of a JD Wetherspoon and Gala bingo hall, the evening economy is not vibrant and much of the St Chad’s Parade precinct is closed off in the evenings.

5.28 Nevertheless, Kirkby town centre does benefit from a number of major employers, including the Council, Barclaycard, the Police, the NHS Walk-in and Job Centre Plus. There is also a library, museum and art gallery, and the town centre benefits from a market that operates on Tuesdays, Fridays and Saturdays.

Indicator 3 – The Potential Capacity for Growth or Change

5.29 Kirkby town centre has significant capacity for growth and change, both within the existing centre and to the south of Cherryfield Drive, where the Council is a major landowner. Part of the town centre in the vicinity of the former Asda store has been subject of a development brief, approved in 1997, and the Knowsley Replacement UDP designates the whole of the town centre and land to its immediate south as a Town Centre Action Area.

5.30 As described in paragraphs 1.3 to 1.5 of this report, Kirkby was recently subject to an application by Tesco Stores Limited. The Council was supportive of the Tesco proposal at the call-in Inquiry, which took place between November 2008 and February 2009, however, a decision was received from the Secretary of State on the 26 November 2009 confirming refusal of planning permission.

Indicator 4 – Retailer Representation and Intentions to Change

5.31 Kirkby town centre has representation from national food multiples in the form of stores operated by Somerfield, Netto, Farmfoods and Iceland. However, the town centre lacks a food superstore anchor and none of the UK’s leading food operators are represented. There is also a limited number of comparison retail multiples in the town centre, including Clintons Cards, Peacocks, New Look, Superdrug, B&M and Ethel Austin. Those comparison operators that are present in Kirkby operate

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towards the lower end of the retail spectrum and the town centre offer is particularly weak in clothing and in higher value specialist goods.

5.32 However, the town centre does contain a range of service multiples, including several banks and travel agents.

5.33 The Kirkby open air market is located in Market Square and operates three times per week (Tuesday, Friday and Saturday). It has approximately 130 pitches and permanent units and the application by Tesco Stores Limited offers the prospect of a Section 106 contribution to the refurbishment and improvement of the market. The ‘Inshops’ unit located near to the former Asda store is an indoor market subdivided into 69 units which sell a range of goods, predominantly comparison, but focussed very much on the value end of the market.

5.34 So far as intentions to change are concerned, Table 3 of the separate volume of Figures, Tables and Spreadsheets, shows that the number of requirements in Kirkby has fallen from 11 in October 2006, to 7 in January 2009; these include UC Holdings, United Carpets and Beds, The Extra Care charity shop and Tog 24. The floorspace requirements of these retailers are set out in the extract of the Focus database which is reproduced as Appendix 3 of Volume 3. New retailers to the centre include Superdrug and Game Station.

Indicator 5 – Retail Rents and Yields

5.35 Published time-series data on retail rents and prime yields are not available for Kirkby.

Indicator 6 – Proportion of Vacant Street Level Property

5.36 There were 12 vacant units in Kirkby town centre at the time of our survey in June 2008 (as shown in Figure 5.3), which equates to a vacancy rate of 13.19 per cent; this is above the UK average vacancy rate of 11.07 per cent. In terms of floorspace, however, the vacancy rate for the town centre rises to 16.90 per cent in June 2008, against the national average of 9.34 per cent; this reflects the large former Asda unit.

Indicator 7 – Pedestrian Flows (Footfall)

5.37 We have utilised the data collected by Knowsley Council on four weekly footfall in Kirkby when assessing pedestrian flows.

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5.38 It is important that these figures must not be construed as the numbers of people visiting the town centre. Footfall numbers are extrapolated from daily sampling and not all entry/exit points are counted. They indicate trends across time periods and can only be compared as such. The trend from 2004 to 2006 remained reasonably stable, but footfall has fallen in 2007.

Indicator 8 – Accessibility

5.39 Kirkby benefits from high levels of accessibility by virtue of its close relationship to the national motorway network and a number of primary routes. The centre is close to Junction 6 of the M57 and is easily accessible by car.

5.40 Kirkby benefits from numerous high frequency bus services linking the town centre with residential areas and other centres such as Liverpool City Centre. The main bus station is located immediately adjacent to the main shopping area of St Chad’s Parade. The town is also served by the Liverpool to Wigan railway line, although the station is located approximately 1km to the west of the town centre. The pedestrian linkages with surrounding residential areas are good, resulting in a significant number of people being able to walk to the centre.

Indicator 9 – Perception of Safety and Occurrence of Crime

5.41 Anecdotal evidence from stakeholders suggests that crime and disorder is not a significant problem in the town centre itself, but that there are significant anti-social behaviour problems in immediately adjoining areas. The centre benefits from 24/7 CCTV coverage and security guards operate under the direction of the Council’s Town Centres Investment Manager. Street lighting is currently poor in the town centre, primarily due to the absence of any evening economy. If there is to be any

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expansion of the evening economy in Kirkby town centre it is essential that appropriate measures are taken to combat any potential crime, or fear of crime, and provide an environment that feels safe and secure after dark. The design of any new town centre development should reflect the need to provide well lit and secure spaces.

Indicator 10 – State of Town Centre Environmental Quality

5.42 Kirkby is an inward looking and unattractive purpose built town centre. The majority of the retail property in Kirkby is of a poor architectural quality. The retail units in Kirkby town centre are primarily small to medium size and have a lacklustre appearance, whilst being in a poor state of repair and deficient in townscape terms. The development is typical of its time and dominated by concrete blocks. The centre has not attracted any significant investment in recent years.

5.43 Environmental quality is particularly poor at key gateways, producing a negative impression of the town on entry to the centre. There are a large number of security shutters and littered service yards, which contribute to a negative environment. Whilst the environment in the core of the town centre (St Chad’s Parade) is better, the 1960s layout and building design gives an outdated feel.

5.44 There is evidence of some recent public realm works, particularly in Newton Gardens which has benefited from new seating, a bandstand and new paving. However these improvements are now showing a need for maintenance. Overall Kirkby town centre is in need of significant environmental enhancement.

Summary of the Retail Performance of Kirkby

5.45 Kirkby is a centre that has seen its position in the retail rankings fall steadily over the last decade and it is in need of significant intervention and investment if it is to serve its local catchment and compete effectively with neighbouring centres. Major deficiencies exist within Kirkby town centre; these relate to the absence of a major food superstore, the very limited food and drink offer, the lack of commercial leisure facilities, the predominance of discount/lower end comparison retailers and the inadequate maintenance of the public realm. Addressing these deficiencies and developing the evening economy in Kirkby are vital to halting the steady decline in its overall performance.

5.46 Indeed, it can be argued that Kirkby town centre is dysfunctional and that it is not serving the need of its catchment. The full implications of the Secretary of State’s recent decision to refuse planning permission for the ‘Destination Kirkby’ project require assessment in this context. Nevertheless, it remains clear that any development opportunity may need to be of sufficient critical mass in order to engender confidence

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amongst investors and potential new operators. Any scheme should aim to improve the viability and vitality of the existing town centre, be successfully linked with the current primary retail area and complement the scale and function of the town.

Prescot Town Centre

Indicator 1 – Retail Rankings

5.47 Table 1, in the separate volume of Figures, Tables and Spreadsheets, confirms that Prescot town centre has fallen 604 places in the Management Horizons Europe (MHE) Retail Rankings UK since the year 2000. This reflects a significant contraction in the town centre’s retail offer and a loss of vitality and viability. However, the decline in the town centre is offset, in part, by the improvements to Cables Retail Park.

Indicator 2 – Diversity of Main Town Centre Uses

5.48 Table 2.3, in the separate volume of Figures, Tables and Spreadsheets, confirms and under-representation in Prescot town centre’s convenience offer compared to the UK, following the closure of Somerfield in May 2008. Indeed, the only convenience multiples are Farmfoods and Heron Frozen Foods. Similarly, Table 2.3 reveals an under-representation in the comparison goods sector, with no representation, at all, in the footwear and the men’s and boys’ wear sub-sectors. Service sector provision is in line with the national average, with strong representation in the travel agents, estate agents, hairdressers, and banks sub- sectors. There is a deficiency, however, in Prescot’s restaurants, cafés, and bars sub-sector.

5.49 Although there is some Council presence in Prescot town centre, this is much less than in Huyton and Kirkby, and other town centre uses are limited to the Prescot Museum and Art Gallery, Job Centre Plus, and a library.

Indicator 3 – The Potential Capacity for Growth or Change

5.50 We have already noted the contraction of the comparison and convenience goods sectors within the town centre itself, with new retailers having been attracted to the Cables Retail Park. It is essential, therefore, that linkages between the town centre and the Cables Retail Park are improved and hence the rationale for the identification of the ‘Development Opportunity Site’ at Sewell Street/Kendall Street in the Knowsley Replacement UDP. There may also be potential to improve linkages between the town centre and the Cables Retail Park via Station Road, although this is likely to require some demolition of residential property.

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5.51 There is also a large amount of vacant floorspace within the existing town centre and the former Somerfield unit may offer the opportunity to attract a new anchor store for the town centre. In addition, there is potential for a foodstore to be incorporated into the Sewell Street Development Opportunity Site identified in the KRUDP.

5.52 It is apparent that Prescot has experienced diversification in the services sector as its retail function has declined and there may be scope for enhancing the quality of the town centre’s food and drink offer, both during the day and in the evenings. Indeed, the Print House Bar and Restaurant located on High Street indicates the type of operator that can be attracted to Prescot.

5.53 There is also potential to build on the historic assets of Prescot town centre, an advantage which is unique to the town centres in Knowsley. In particular, there would seem to be scope for further improving the town centre’s connections with Church Street and the Prescot Museum and Art Gallery. By exploiting the town centre’s building with architectural merit, it should be possible to strengthen the identity of the centre and thereby improve the prospects for attracting niche operators in the retail and restaurant sectors.

Indicator 4 – Retail Representation and Intentions to Change

5.54 Prescot town centre has a limited offer in terms of national multiples. In the convenience sector, these are confined to Farmfoods and Heron Frozen Foods and in the comparison sector they are confined to Dorothy Perkins, Mackays, Bon Marche, Boots, and Currys. Thus, the majority of the multiples are located at the Cables Retail Park, which provides for a Tesco Extra food superstore, Argos, Outfit Clothing, Next, Brantano Footwear, Instore, Boots the Chemist, JJB Sports and a McDonalds Drive-thru.

5.55 The latest Focus report (Appendix 3 of Volume 3) reveals requirements from six operators, these being UC Holdings, United Carpets and Beds, B&M Retail, Peacocks, British Red Cross and Holland & Barrett. Moreover, Table 3 of the separately bound Figures, Tables and Spreadsheets, confirms an uplift in retailer requirements since 2003, which is encouraging given the decline that has occurred.

Indicator 5 – Retail Rents and Yields

5.56 There are no time-series data on prime retail yields and Zone A rents have remained static, at best, since 2002, at around £35 per sq ft (£380 per sq.m).

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Indicator 6 – Proportion of Vacant Street Level Property

5.57 There were 25 vacant units in Prescot town centre at the time of our on-foot survey (June 2008), which equates to a vacancy rate of 17.73 per cent. This is significantly above the UK average vacancy rate of 11.07 per cent. In terms of floorspace, 21.25 per cent of town centre floorspace was vacant in June 2008, which is over double the UK average of 9.34 per cent.

5.58 Figure 5.3 shows the location of vacancies, with a significant concentration in the Prescot Shopping Centre. It is our understanding, however, that a number of the vacant units within the shopping centre are still generating rental income for the owners of the centre (PropInvest), with some leases having up to six years to run. This situation could be detrimental to the long-term health of Prescot as a town centre when the leases terminate.

5.59 Furthermore, since the time of our survey, the former Woolworths store has become another significant vacancy on Eccleston Street.

Indicator 7 - Pedestrian Flows (Footfall)

5.60 We have utilised the data collected by Knowsley Council on four weekly footfall in Prescot when assessing pedestrian flows.

5.61 It is important that these figures must not be construed as the numbers of people visiting the town centre. Footfall numbers are extrapolated from daily sampling and not all entry/exit points are counted. They indicate trends across time periods and can only be compared as such. The trend indicates that pedestrian flows have seen a consistent decline, year on year, from 2003 to 2007.

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Indicator 8 – Accessibility

5.62 Prescot town centre is easily accessible by both car and public transport. The centre is close to Junction 2 of the M57 and benefits from good connections to other areas via A roads.

5.63 Prescot rail station is located to the south of the centre and provides services to Liverpool and the surrounding area and the centre is served by bus routes to a range of destinations.

Indicator 9 – Perception of Safety and Occurrence of Crime

5.64 Our site visits and anecdotal evidence from stakeholders suggest that crime and disorder is not a significant problem in the town centre. The shopping centre in Prescot benefits from some CCTV coverage, although evidence suggests security measures are not needed due to low crime rates. Street lighting is generally good across the town centre, although if the evening economy grows it will require further improvement.

Indicator 10 – State of Town Centre Environmental Quality

5.65 Prescot is the oldest town centre in Knowsley and the only one with a significant number of buildings dating from the 18th and 19th centuries. Much of the town centre is now within a Conservation Area that includes the main pedestrian shopping area along Eccleston Street. However, despite the conservation area status, a large number of buildings in the town centre are in a poor state of repair. The setting of some potentially attractive buildings along Eccleston Street, which could provide an attractive historic walkway, is compromised by adjacent buildings of poor architectural quality. Whilst the Prescot Shopping Centre was only completed in 1988, and is of reasonable quality, it suffers from a high level of vacancies at the present time.

5.66 The public realm in Prescot town centre would benefit from improved landscaping and planting. At present, High Street does not give the feel of being part of the town centre. There is also potential to better exploit the buildings of architectural merit and to connect the centre more coherently to Church Street and the area surrounding Prescot Museum and Art Gallery.

Summary of the Retail Performance of Prescot

5.67 Prescot town centre has suffered a loss of vitality and viability in recent years and it is essential that linkages with the Cables Retail Park are improved; hence part of the rationale for the Development Opportunity Site at Sewell Street in the Knowsley

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Replacement UDP. There may also be potential to improve linkages via Station Road, although this is likely to require demolition of some residential property.

5.68 There is the opportunity for Prescot to take better advantage of its historic character in seeking to give the town centre an enhanced identity. In particular, there is scope to connect the centre more coherently with Church Street and the area surrounding Prescot Museum and Art Gallery.

5.69 Moreover, we consider, also, that there may be scope to build on the recent diversification of uses in the services sector and to enhance the quality of Prescot’s food and drink offer, both during the day and in the evening.

Customer Views and Behaviour – The Key Findings and Survey of Pedestrians 5.70 One of the key indicators of vitality and viability, identified in paragraph 4.4 of PPS6, is customer and residents’ views and behaviour. As a consequence, we commissioned NEMS Market Research to undertaken a survey of 400 pedestrians in the Borough’s three town centres and in Liverpool Road (Huyton) district centre. The full survey findings are available in the separate report published by NEMS Market Research. In this main report we focus on customer behavior, customer satisfaction ratings and the suggestions for improvements.

Mode of Travel

5.71 There is a significant variation across the centres in terms of mode of travel for visitors, whether expressed as a proportion of trips to the centre, or as a proportion of people visiting the centre6. Thus, the pedestrian survey confirms (Tables 5.1 and 5.2) that:

ƒ Prescot Town Centre is most reliant on car-borne customers, with 47 per cent of trips to the centre being by car/van/taxi, and with 72 per cent of visitors to the centre relying on the car/van/taxi mode.

ƒ Liverpool Road (Huyton) district centre is most reliant on walk-in patronage, with 48 per cent of trips being by foot and with 35 per cent of visitors representing walk-in patronage.

6 If Person A visits a town centre 5 times per week and Person B visits once per week, then Person A is 5 times more likely to be interviewed than Person B. Thus, the un-weighted findings become a sample of trips to the centre. In order to express the findings as a proportion of people, the results need to be weighted by the inverse of the frequency of visit. For mode of travel, both weighted and un-weighted results are relevant, but for all other questions we utilise the weighted results, which express the findings as a proportion of people.

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ƒ Kirkby Town Centre is most reliant on public transport, with the bus/train mode accounting for 32 per cent of trips and 35 per cent of visitors. Kirkby also has the second highest proportion of walk-in trips.

ƒ Huyton Town Centre has a high proportion of car-borne trips (55 per cent) and car-borne visitors (58 per cent), but it also has the second highest proportion of bus-borne trips and visitors.

Table 5.1 Mode of Travel to Centre (% of Trips)

Centre Car/Van Bus Rail Taxi Bicycle Walk Huyton 46 28 0 9 0 16 Kirkby 28 31 1 4 0 34 Prescot 43 20 1 4 1 31 Liverpool Road 28 23 0 1 0 48

Table 5.2 Mode of Travel to Centre (% of People)

Centre Car/Van Bus Rail Taxi Bicycle Walk Huyton 53 28 0 5 0 14 Kirkby 46 28 7 2 0 16 Prescot 68 11 1 4 0 16 Liverpool Road 45 20 0 0 0 35

Frequency of Visits to the Centres

5.72 Kirkby is the most frequently visited town centre and Prescot the least frequently visited town centre (Table 5.3). Fewer than 10 per cent of respondents visit any of the centres in the evenings on a weekly basis, the highest proportion being 8 per cent in Prescot.

Table 5.3 Frequency of Visits to Centre – for Any Purpose (% of People)

Centre At least 2 to 3 days 1 Day a Once or Less often 4 times a week week twice a than once a a week month month Huyton 4 21 31 39 5 Kirkby 12 21 22 37 7 Prescot 4 12 37 38 9 Liverpool Road 5 11 20 33 31

Main Purpose of Visit

5.73 The pedestrian survey asked about the main purpose of visit on the day of the survey and the top five responses for each centre are as set out in Table 5.4. Food and grocery shopping is the main purpose of visits for each of the four centres, with

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non-food shopping the second most frequently cited main purpose in the three town centres. Visiting the market is clearly an important purpose in Kirkby town centre.

Table 5.4 Main Purpose of Visit to Centre (% of people)

Centre Top 5 Responses - % of Total Responses in Each Centre

1 2 3 4 5 Huyton To buy food & To buy non-food For personal To meet No particular grocery items goods services someone reasons (34%) (16%) (14%) (10%) (7%) Kirkby To buy food & To buy non-food To meet To visit the For personal grocery items goods someone Market services (38%) (17%) (15%) (14%) (6%) Prescot To buy food & To buy non-food Personal To meet Work grocery items goods Services someone (9%) (24%) (20%) (19%) (12%) Liverpool To buy food & Passing Other Personal Visit Road grocery items through Services friends/relations (59%) (9%) (9%) (7%%) (6%)

Like, Dislikes and Suggestions for Improvement

5.74 The pedestrian survey also canvassed customers’ likes, dislikes and suggestions for improvements in each of the centres and the findings are set out in Tables 5.5 to 5.8, respectively.

5.75 In Huyton (Table 5.5), the most frequently cited ‘likes’ are proximity ‘near to home’. ‘not too crowded’, ‘pedestrianised streets’ and ‘selection/choice of independent shops’. It is noteworthy that almost two-thirds of respondents were unable to cite any particular ‘dislike’ in Huyton and the most frequently cited suggestions for improvement were: ‘more/better eating places’, ‘more national multiple retailers’, ‘better quality of shops’ and ‘more public toilets.

5.76 In Kirkby (Table 5.6), the most frequently cited ‘likes’ were: ‘near to home’, ‘the market’, and ‘not too crowded’. As is the case in Huyton, almost two-thirds of respondents in Kirkby were unable to cite any particular ‘dislike’ and the most frequently cited ‘dislikes’ were ‘dirty shopping streets/litter’, ‘run-down appearance of the town centre’, ‘quality of shops is inadequate’ and ‘lack of choice of national multiples’ . Thus, the most frequently cited suggestions for improvement were: ‘cleaner streets’, ‘better quality of shops in general’, ‘improve appearance/environment of centre’, ‘more independent shops’, ‘bigger better supermarket’, ‘better quality of shops’, more better eating places’, ‘more national multiple retailers’, and ‘more family oriented facilities’

5.77 In Prescot (Table 5.7), the most frequently cited ‘likes’ were ‘near to home’, ‘parking is easy’, ‘character/atmosphere’, and ‘selection/choice of independent shops’. There is, however, a higher degree of dissatisfaction with visitors to Prescot, with

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only one-third of respondents unable to cite any particular ‘dislike’. Thus, the most frequently cited dislikes were: ‘lack of choice of national multiples’, lack of choice of independent shops’, ‘quality of shops is inadequate’, and ‘lack of a larger supermarket’ . the most frequently cited suggestions for improvement were: ‘more independent shops’, ‘better street furniture/floral displays’, ‘bigger better supermarket’, ‘better quality of shops’ and ‘more national multiple retailers’.

5.78 In Liverpool Road (Table 5.8) the most frequently cited ‘likes’ were: ‘near to home’, and ‘has a Lidl store’. Conversely, the most frequently ‘dislikes’ were: ‘quality of shops is inadequate’, ‘dirty shopping streets’, and ‘I dislike everything about Liverpool Road’. Thus, the most frequently, cited suggests for improvement were: ‘cleaner streets’ ‘better choice of shops in general’ and ‘more family oriented facilities’

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Table 5.5 Huyton Town Centre – Likes, Dislikes and Suggestions for Improvement

Aspects Most Liked in Huyton Town Centre

Rank Factor Proportion of Interviewees Mentioning (%) 1 Near to home/convenient 43 2 Not too crowded 25 3 Pedestrianised streets 21 4 Selection/choice of independent shops 19 5 Quality of the shops in general 18 6 Nothing in particular 15 7 Parking is easy 13 8 Compact centre 13 9 Selection/choice of non-food multiples 10

Aspects Most Disliked in Huyton Town Centre

Rank Factor Proportion of Interviewees Mentioning (%) 1 Nothing in particular 64 2 Lack of choice of national multiples 7 3 Dirty shopping streets/litter 7

How Could Huyton Best be Improved

Rank Factor Proportion of Interviewees Mentioning (%) 1 More/better eating places 15 2 More national multiple retailers 14 3 Better quality of shops 13 4 More public toilets 9 5 More shelter from wind/rain 7 6 Better choice of shops in general 7 7 Cleaner streets/removal of litter 7

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Table 5.6 Kirkby Town Centre – Likes, Dislikes and Suggestions for Improvement

Aspects Most Liked in Kirkby Town Centre Rank Factor Proportion of Interviewees Mentioning (%) 1 Near to home/convenient 34 2 The Market 23 3 Not too crowded 18 4 Selection/choice of non-food multiples 16 5 Selection/choice of independent shops 15 6 Nice busy feel 13 7 Quality of shops 12 8 Not too noisy 12 9 The people are friendly 8

Aspects Most Disliked in Kirkby Town Centre Rank Factor Proportion of Interviewees Mentioning (%) 1 Nothing in particular 62 2 Dirty shopping streets/litter 16 3 Rundown appearance of town centre 14 4 Quality of shops is inadequate 9 5 Lack of choice of national multiples 9 NB: Lack of larger supermarket only 5% How Could Kirkby Best be Improved Rank Factor Proportion of Interviewees Mentioning (%) 1 Cleaner streets/removal of litter 17 2 Better quality of shops in general 16 3 Improve appearance/environment of centre 12 4 More independent shops 10 5 Bigger/better supermarket 10 6 Better quality of shops 9 7 More/better eating places 9 8 More national multiple retailers 9 9 More family oriented facilities 8

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Table 5.7 Prescot Town Centre – Likes, Dislikes and Suggestions for Improvement

Aspects Most Liked in Prescot Town Centre Rank Factor Proportion of Interviewees Mentioning (%)

1 Near to home/convenient 29 2 Parking is easy 26 3 Character atmosphere 16 4 Selection/choice of independent shops 16 5 Nothing in particular 15 6 Parking is cheap 11 7 Pedestrianised streets 10 8 Compact centre 9 9 The people are friendly 9

Aspects Most Disliked in Prescot Town Centre Rank Factor Proportion of Interviewees Mentioning (%)

1 Nothing in particular 35 2 Lack of choice of national multiples 34 3 Lack of choice of independent shops 30 4 Quality of shops is inadequate 16 5 Lack of a larger supermarket 11 6 Run down appearance of town centre/boarded up premises 9 7 Too many charity shops 8 8 All the shops are closing down 8

How Could Prescot Best be Improved Rank Factor Proportion of Interviewees Mentioning (%)

1 More independent shops 27 2 Better street furniture /floral displays 26 3 Bigger, better supermarket 24 4 Better quality of shops 20 5 More national multiple retailers 18 6 None mentioned 15 7 Cleaner streets/removal of litter 12 8 Clothes/shoe shops 8

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Table 5.8 Liverpool Road District Centre – Likes, Dislikes and Suggestions for Improvement

Aspects Most Liked in Liverpool Road District Centre Rank Factor Proportion of Interviewees Mentioning (%)

1 Nothing in particular 46 2 Neat to home/convenient 31 3 Has a Lidl store 12

Aspects Most Disliked in Liverpool Road District Centre Rank Factor Proportion of Interviewees Mentioning (%)

1 Quality of shops is inadequate 27 2 Dirty shopping streets/litter 25 3 I dislike everything about Liverpool Road 19 4 Lack of a larger supermarket 16 5 Rundown appearance of town centre/boarded up premises 16 6 Lack of choice of national multiples 12 7 No opinion 12

How Could Liverpool Road District Centre Best be Improved Rank Factor Proportion of Interviewees Mentioning (%)

1 Cleaner streets/removal of litter 35 2 Better choice of shops in general 26 3 More family oriented facilities 24 4 More independent shops 18 5 Improve appearance/environment 17 6 More control on anti-social behaviour 17 7 Bigger/better supermarket 16 8 More national multiple retailers 16 9 Specified new shop 15 10 More secure children’s play areas 10

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Satisfaction Ratings

5.79 Tables 5.9 to 5.11 set out customer satisfaction ratings in relation to range and quality of shops, cultural facilities, and family entertainment facilities. Huyton town centre achieves the highest satisfaction rating with respect to range and quality of shops, with a mean score of 3.78 out of a maximum of 57; Kirkby town centre comes second, with a mean score of 3.63, followed by Prescot town centre, with a mean score of 3.06 (Table 5.9).

Table 5.9 Satisfaction with Range and Quality of Shops in Centre (% of people)

Centre Satisfied / Neutral Dissatisfied / No Opinion/ Mean Very Satisfied Very Dissatisfied don’t know Score Huyton 71 13 10 6 3.78 Kirkby 58 12 13 16 3.63 Prescot 44 16 31 9 3.06 Liverpool Road 24 4 66 6 2.16

5.80 So far as cultural facilities are concerned, all of the centres have reasonably low ratings, but with Prescot achieving the highest mean score of 2.49 out of a maximum of 5 (Table 5.10).

Table 5.10 Satisfaction with Cultural Facilities/Places of Interest (% of people)

Centre Satisfied / Neutral Dissatisfied / No Opinion/ Mean Very Satisfied Very Dissatisfied don’t know Score Huyton 7 1 28 64 2.01 Kirkby 9 17 26 48 2.35 Prescot 20 21 36 23 2.49 Liverpool Road 4 11 44 43 1.68

5.81 Similarly, satisfaction ratings with respect to family entertainment facilities are low for all centres, with Kirkby town centre achieving the highest mean score of 2.02 out of a maximum of 5 (Table 5.11).

7 The mean score is calculated on the basis that ‘very satisfied’ responses score 5, ‘satisfied’ responses score 4, ‘neutral’ responses score 3, ‘dissatisfied’ responses score 2 and ‘very dissatisfied’ responses score 1.

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Table 5.11 Satisfaction with Family Entertainment Facilities (% of people)

Centre Satisfied / Neutral Dissatisfied / No Opinion/ Mean Very Satisfied Very Dissatisfied don’t know Score Huyton 3 3 25 68 1.84 Kirkby 6 13 27 53 2.02 Prescot 3 7 54 36 1.67 Liverpool Road 2 2 56 40 1.29

Environmental Satisfaction Ratings

5.82 The pedestrian survey also sought customer satisfaction ratings in relation to five environmental factors, as set out in Table 5.12. It is noteworthy that:

ƒ Huyton town centre achieves the highest satisfaction ratings with respect to ‘pedestrian/vehicular safety issues’, ‘personal safety/lighting/policing issues’, ‘cleanliness of shopping streets’, ‘quality of buildings/townscape’. Huyton scores poorly, however, in relation to ‘shelter from the weather’.

ƒ Kirkby town centre achieves reasonably good ratings with respect to ‘personal safety/lighting/policing issues’ and with respect to ‘cleanliness of shopping streets’, with good or very good being for the modal response category for both of these factors.

ƒ Prescot town centre achieves reasonably good ratings with respect to ‘pedestrian/vehicular safety issues’ ,‘personal safety/lighting/policing issues’, ‘cleanliness of shopping streets’, and ‘quality of buildings/townscape’.

ƒ Liverpool Road achieves low satisfaction ratings with respect to ‘cleanliness of shopping streets’, ‘quality of buildings/townscape’ and ‘shelter from weather’.

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Table 5.12 Assessment of Environmental Quality - Mode Satisfaction Rating (%) and Mean Score

Cleanliness of Shopping Personal safety / lighting / Quality of buildings / Shelter from weather Pedestrian / vehicular Streets policing issues townscape safety issues

Centre Mode of Mean Mode of Mean Mode of Mean Mode of Mean Mode of Mean Satisfaction Score Satisfaction Score Satisfaction Score Satisfaction Score Satisfaction Score Rating (%) Rating (%) Rating (%) Rating (%) Rating (%)

Huyton Good or 3.61 Good or 3.75 Good or 3.37 Poor or 2.36 Good or 4.00 Very Good Very Good Very Good Very Poor Very Good (60%) (63%) (47%) (62%) (72%)

Kirkby Good or 3.09 Good or 3.37 Satisfactory 2.89 Satisfactory 3.07 Satisfactory 3.40 Very Good Very Good (44%) (53%) (50%) (35%) (54%)

Prescot Good or 3.28 Good or 3.58 Good or 3.19 Satisfactory 2.93 Good or 3.83 Very Good Very Good Very Good (36%) Very Good (50%) (57%) (43%) (77%)

Liverpool Poor of 1.74 Satisfactory 2.70 Poor or 2.17 Poor or 2.48 Satisfactory 2.53 Road Very Poor (37%) Very Poor Very Poor (48%) (81%) (57%) (38%)

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Accessibility Satisfaction Ratings

5.83 The pedestrian survey also sought customer satisfaction ratings in relation to ten accessibility factors, as set out in Table 5.13. The findings reveal that:

ƒ Huyton town centre achieves particularly high ratings in respect of ‘ease of movement around the centre on foot’, ‘the amount and quality of pedestrianisation’, ‘the quality and security of its bus station’, ‘the location of the bus station’, and ‘the location of its train station’.

ƒ Kirkby town centre scores reasonably high satisfaction ratings with respect to ‘the location of the bus station’, ‘the location of car parks’, ‘the quality and security of its train station’, and ‘the quality and security of its bus station’.

ƒ Prescot town centre scores well in relation to ‘ease of movement around the centre on foot’, ‘the amount and quality of pedestrianisation’, ‘the location and security of its car parks’.

ƒ Liverpool Road District Centre scores a mean score in excess of 3.0 only in respect of ‘ease of movement around the centre on foot’.

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Table 5.13 Assessment of Accessibility – Mode Satisfaction Rating (%) and Mean Score

Location of Security of Location of Quality / Location of Quality / Security Ease of cycling Amount / Ease of Access for car parks car parks bus stops / Security of train station of train station access Quality of movement people with bus station bus station pedestrianisation around mobility/ centre on foot hearing/ sight disabilities

Mode of Mean Mode of Mean Mode of Mean Mode of Mean Mode of Mean Mode of Mean Mode of Mean Mode of Mean Mode of Mean Mode of Mean Centre Satisfaction Score Satisfaction Score Satisfaction Score Satisfaction Score Satisfaction Score Satisfaction Score Satisfaction Score Satisfaction Score Satisfaction Score Satisfaction Score Rating (%) Rating (%) Rating (%) Rating (%) Rating (%) Rating (%) Rating (%) Rating (%) Rating (%) Rating (%)

Good or Good or Good or Good or Good or Don’t Good or Good or Good or Don’t Know Huyton Very Good 3.98 3.70 Very Good 4.07 Very Good 4.12 Very Good 4.04 Very Good 3.93 Know 3.65 Very Good 4.22 Very Good 4.40 Very Good 3.92 (42%) (64%) (81%) (59%) (74%) (54%) (78%) (80%) (89%) (67%)

Good or Good or Good or Good or Good or Good or Don’t Good or Good or Satis- Kirkby Very Good 3.80 Very Good 3.61 Very Good 3.85 Very Good 3.73 Very Good 3.43 Very Good 3.75 Know 3.23 Very Good 3.63 Very Good 3.79 factory 3.19 (58%) (47%) (56%) (47%) (38%) (45%) (82%) (59%) (59%) (42%)

Good or Good or Good or Don’t Don’t Don’t Don’t Good or Good or Good or Prescot Very Good 3.85 Very Good 3.84 Very Good 3.71 Know 3.46 Know 2.88 Know 3.41 Know 3.18 Very Good 4.00 Very Good 4.05 Very Good 3.71 (73%) (75%) (50%) (52%) (36%) (59%) (60%) (87%) (90%) (53%)

Don’t Don’t Don’t Don’t Don’t Satis- Satis- Don’t Liverpool Don’t Know Don’t Know 2.48 2.26 Know 2.03 Know 1.48 Know 1.74 Know 1.34 Know 2.42 factory 2.84 factory 3.19 Know 2.39 Road (34%) (53%) (66%) (85%) (70%) (82%) (67%) (53%) (72%) (57%)

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The Relationship between Cables Retail Park and Prescot Town Centre

5.84 Finally, visitors to Prescot town centre were asked a series of questions in relation to Cables Retail Park. It is noteworthy that 83 per cent of pedestrians in the town centre do visit Cables Retail Park. However, although 46 per cent claimed that they visited the town centre less frequently following the development of the Cables Retail Park, 44 per cent said that there had been no impact on the frequency of their visits to the town centre and 11 per cent said that the Cables Retail Park had caused them to visit Prescot town centre more frequently (Table 5.14).

5.85 When asked what advantages the town centre has over the Cables Retail Park, it is perhaps noteworthy that one-third of respondents said ‘nothing’, with the most frequently cited responses being ‘smaller individual shops’, ‘more compact shops, close together’ and ‘more choice of shops in general’. So far as the town centre’s disadvantages are concerned the most frequently cited responses were: ‘more choice at Cables Retail Park’ and ‘does not have a supermarket’.

5.86 When asked for preferences between the town centre and the Cables Retail Park 68 per cent favoured the Retail Park for food shopping and 57 per cent favoured the Retail Park for Non-food shopping. However, as might be expected, the town centre is favoured for drinking and eating out.

5.87 Finally, respondents were asked about their perception of the relationship between Cables Retail Park and the Town Centre. It is noteworthy that 68 per cent perceived that the Retail Park competes with the town centre and has had a harmful effect on it, whereas only 20 per cent considered the Retail Park to be complementary to, or a positive help to, the town centre. Nine per cent consider that the Retail Park and town centre operate independently and only 3 per cent were unable to venture an opinion on the relationship between the Retail Park and the town centre.

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Table 5.14 Relationship Between Cables Retail Park and Prescot Town Centre

Do you Visit Cables Retail Park? Yes No 83% 17%

Has The Development of Cables Retail Had Any Effect on How Often You Visit Prescot Town Centre? No, there has been no impact on the frequency of visits to Prescot Town Centre 44% Yes, I now visit Prescot town centre more frequently 11% Yes, I now visit Prescot town centre less frequently 46%

What Advantages does Prescot Town Centre have in Relation to Cables Retail Park Nothing 34% Smaller individual shops 17% More compact/shops close together 16% More choice of shops in general 10%

What Disadvantages does Prescot Town centre have in Relation to Cables Retail Park? More choice at Cables Retail Park 44% Does not have a supermarket 24% Nothing 17% Other 13% Vacant shops 10%

Do you Prefer Prescot Town Centre or Cables Retail Park for the Following? Favour Favour Neutral Don’t Prescot TC Cables Know Food Shopping 21% 68% 7% 4% Non-food shopping 30% 57% 9% 4% Drinking/Eating Out 47% 7% 19% 28%

Which of the Following Statements Most Closely Matches your Perception? Cables Retail Park competes with Prescot Town Centre and has had a harmful 68% effect on it Cables Retail Park is generally complementary to Prescot Town Centre 11% Cables Retail Park and Prescot Town Centre have no effect on each other and 9% operate independently Cables Retail Park has helped to enhance Prescot Town Centre 9% I have no idea how the two centres relate to each other 3%

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Conclusions in Relation to the Survey of Pedestrians

5.88 The findings of the survey of pedestrians indicate that there is significant variation across the centres in terms of modes of travel. Prescot Town Centre and Huyton Town Centre are most car/taxi reliant, with such modes accounting for 47 per cent and 55 per cent of trips respectively. In contrast, Liverpool Road district centre is most reliant on walk-in patronage (48 per cent of trips), whilst Kirkby Town Centre is most reliant on public transport modes (32 per cent of trips).

5.89 Kirkby is the most frequently visited town centre and Prescot the least frequently visited. Fewer than 10 per cent of respondents visit any of the centres in the evenings on a weekly basis.

5.90 The most frequently cited main purpose of visit for each of the four centres was food and grocery shopping, followed by non-food shopping as the second most frequently cited main purpose in the three town centres. We also note the importance of the market in Kirkby in attracting visitors to the town centre.

5.91 All of the town centres appear to have fairly localised catchment areas and proximity to home was the most frequently cited advantage for each of the three centres. Conversely, two-thirds of the visitors to Huyton and Kirkby were unable to identify any particular dislike, but satisfaction levels are significantly low in Prescot. Suggestions for improvements of the three town centres tended to focus around the desire for ‘more independent shops’ (Kirkby and Prescot) and ’better quality of shops’ and ‘more national multiple retailers’ (Huyton, Kirkby and Prescot). Perceptions of Liverpool Road were rather more negative; indeed, 46 per cent stated that they liked ‘nothing in particular’ about the centre and 25 per cent stated that they ‘dislike everything about Liverpool Road’.

5.92 In all three of the satisfaction rating indicators (range and quality of shops, cultural facilities/places of interest and family entertainment facilities), Liverpool Road emerged with the lowest score, and whilst mean scores were generally very low for all four of the centres, Huyton achieved the highest mean score in all three satisfaction indicators.

5.93 Finally, the pedestrian survey sought to establish the relationship between Cables Retail Park and Prescot Town Centre. The findings indicate that of 83 per cent of pedestrians surveyed do visit the Retail Park, 46 per cent claim the development of the Retail Park had led them to visit the town centre less frequently whilst 44 per cent stated the Retail Park had had no impact. It is noteworthy that, when asked about their perception of the relationship between the Retail Park and the town centre, 68 per cent of respondents perceived that the Retail Park competes with the

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town centre and has had a harmful impact on it, whilst only 20 per cent considered the two destinations to be complementary to one another.

The District Centres

Liverpool Road (Huyton) District Centre

5.94 Liverpool Road (Huyton), sometimes known as Page Moss, is a linear centre that contains 23 retail and service units, together with a number of public services, such as, the NHS Lift Centre, Sure Start, Knowsley Housing Trust and a Youth Centre. The range of non-food uses is limited, but the convenience offer is reasonable and Lidl is the principal retailer in the centre. The centre also contains a post office, a chemist, a hairdresser, a funeral director, a solicitors and the Page Moss Business Centre, which is a collection of small businesses which operate from upper floor accommodation.

5.95 The retail units, with the exception of the Lidl store, are small and in moderate condition. There are seven convenience goods retail units - including Lidl, Farmfoods and Fresh Express, a butcher, a grocery, an off licence and a newsagents – and five comparison goods units.

5.96 A number of the buildings within the centre that contain public service uses have been recently constructed and are of good quality. The centre is clean although it lacks street furniture or landscaping, with the exception of the area surrounding the Lidl store. There is widespread use of shutters on the buildings. Despite the high volume of vehicles within the centre using Liverpool Road the pedestrian crossings appear to be adequate. There is adequate parking provision within the centre provided by the Lidl car park and further parking spaces on the opposite side of the road in front of retail units. The centre is well served by local bus routes.

The Croft, Stockbridge Village

5.97 Stockbridge Village contains a total of 20 units, controlled by the Village Housing Association, some of which have been difficult to let in recent years. There are four convenience units, the most important of which is KS Convenience store, which replaced the former Kwik Save. The remaining retail offer comprises a car wash, a pharmacy, a chip shop, a tanning salon, a hair and beauty salon and a Post Office, but there is no bank.

5.98 Stockbridge Village also contains a number of other uses including the offices of; the Village Housing Association, a dentist’s surgery, a heath centre, the Knowsley Family Project, a leisure centre and a library. However, the leisure centre is poorly

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connected to the retail provision at The Croft and the swimming facilities have been closed for sometime because of maintenance issues.

5.99 At present, The Croft fails to meet the needs of the local community it serves, other than for top-up purchases. However, significant investment is planned including provision of a park, a new leisure centre, a primary school, a children’s centre/Sure Start facility, a community space, a community pool, a fitness suite, a games area (outdoor), a library, an extension to the PCT, play facilities and further retail units.

5.100 This investment will have a significant impact in addressing some of the deficiencies of Stockbridge Village as a district centre, but it will need to be supported by softer measures aimed at reducing the unacceptable level of anti-social behaviour that currently exists.

Ravenscourt, Halewood

5.101 At the time of our field research, only two of the retail units in Raven Court remained trading and many Halewood residents are travelling outside the Borough to meet their shopping needs in locations such as Hunts Cross, Belle Vale, Woolton or Speke. However, as is the case in Stockbridge Village, Ravenscourt is the subject of major on-going investment. Indeed, the Halewood Health and Social Care Centre, which was financed under the LIFT programme (NHS Local Improvement Finance Trust), has recently been completed, adjacent to the district centre. This project has provided a one-stop shop for Council services; a library; a Post Office; GP facilities; a treatment centre with extended hours; a pharmacy; a primary care resource centre; and dental services.

5.102 Moreover, it is our understanding that the Council is also currently in negotiations with two national supermarkets to anchor a redevelopment of the retail provision at Ravens Court. This retail investment will provide for approximately 3,000 sq.m of new development, complementing the LIFT scheme, and with the retail component to be anchored by a new supermarket of approximately 1,600 sq.m. The remaining new units will be targeted at different types of convenience operators, clothing retailers and service providers.

5.103 There are also opportunities for increased leisure and food and drink uses which are severely limited within Halewood at present. Consultations with stakeholders have suggested the scope for some type of activity park in Halewood that could provide for users from Knowsley whilst also attracting people from outside the Borough.

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Local Shopping Centres and Parades

Introduction

5.104 Appendix 6 of the Knowsley Replacement UDP (KRUDP) identifies 35 local shopping centres and parades. However, the centres identified in our fieldwork do not exactly match those in the KRUDP. In three cases, two separate centres in the KRUDP are adjacent and we treat these as one discrete centre; this is the case for Kingsway Parade and Gentwood parade in Huyton; for Byron Avenue and Milton Avenue in Whiston and for Bewley Drive and Broad Lane in Kirkby. There are also two minor parades identified that do not feature in the KRUDP; Kingsway / Wood Crescent in Huyton and Church Road / Hollies Road in Halewood. Furthermore, there are two distinct centres on Longview Drive – the larger centre (referred to as Longview Drive (1)) lies roughly in the middle of Longview Drive, between Hurst Park Drive and York Road; the second, Longview Drive (2) lies at the northern end, near the junction with Huyton Lane.

5.105 The Huyton area also includes several other districts such as Roby, Swanside and Bowring Park. However, these are part of the same urban identity whose internal boundaries are indistinct, so the convention in the UDP has been followed and all centres within this area are referred to as Huyton.

5.106 Pilch Lane forms a boundary between Liverpool City and Knowsley Borough; as well as the 20 units that lie in Knowsley, a further 8 units lie on the opposite side of the road in the City of Liverpool.

5.107 Finally, we note that Woolfall Heath Avenue and Hillside Avenue are both scheduled for demolition and we have not therefore completed health checks of these local centres.

Classification of Local Shopping Centres and Parades

5.108 Table 5.15 lists the 35 local shopping centres and parades that we have identified, giving details of number of units, number of vacancies, the vacancy rate, the number of operators in our local needs category (as listed below) and number of convenience stores.

Local Needs Categories

ƒ Food or convenience store suitable for top-up shopping ƒ Bank ƒ Post Office ƒ Newsagent ƒ Off licence

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ƒ Takeaway, café or restaurant ƒ Public house ƒ Bookmakers ƒ Launderette ƒ Hairdressers ƒ Chemist Table 5.15 Local Shopping Centres and Parades

No of Local Proportion Needs No. of Total Vacant of Vacant Operators convenience Ref. Centre Settlement Units Units Units % (Max 11) stores 1 Scotchbarn Lane Prescot 4 0 0% 3 1 2 Byron Avenue / Milton Avenue Whiston 10 4 40% 5 1 3 Dragon Drive Whiston 9 0 0% 5 0 4Molyneux Drive Prescot 8 0 0% 6 1 5 Greenes Road Whiston 23 0 0% 8 2 6 Manor Farm Road Huyton 9 0 0% 6 1 7 Longview Drive(1) Huyton 10 2 20% 5 1 8 Longview Drive(2) Huyton 6 0 0% 4 0 9 Hillside Road Huyton 17 2 12% 8 5 10 Hillside Avenue Huyton 6 6 100% 0 0 11 Woolfall Heath Avenue Huyton 15 13 87% 2 1 12 Kingsway Parade / Gentwood Parade Huyton 18 1 6% 7 3 14 Kingsway / Wood Crescent Huyton 5 1 20% 5 1 15 Rimmer Avenue Huyton 9 1 11% 5 1 16 Pilch Lane Huyton 20 4 20% 8 3 17 Greystone Road Huyton 4 2 50% 3 0 18 Swanside Parade Huyton 13 1 8% 4 2 19 Sugar Lane Kirkby 8 1 13% 6 3 20 Old Farm Lane Kirkby 5120% 3 0 21 Admin Road Kirkby 5 0 0% 3 0 22 Park Brow Drive Kirkby 14 5 36% 6 1 24 Broad Lane / Bewley Drive Kirkby 13 1 8% 7 2 25 Old Rough Lane Kirkby 10 2 20% 5 0 26 Mackets Lane Halewood 10 1 10% 4 0 27 Merrivale Road Halewood 5 0 0% 3 0 28 Church Road / Hollies Road Halewood 4 0 0% 4 0 29 Baileys Lane Halewood 9 0 0% 6 1 30 Kennelwood Avenue Kirkby 7 1 14% 3 1 31 Loweswater Way Kirkby 40 0% 5 0 32 Moorfield Kirkby 7 1 14% 4 1 33 James Holt Avenue Kirkby 6 1 17% 5 1 34 Richard Hesketh Drive Kirkby 4 0 0% 5 0 35 Copple House Lane Fazakerley 11 0 0% 7 2 Total 308 51 17% Total excluding Hillside Avenue and Woolfall Heath Avenue 287 32 11%

5.109 Thus, excluding Hillside Avenue and Woolfall Heath Avenue, the remaining 33 centres comprise 287 units of which 32, or 11 per cent, are vacant. Table 5.16 provides a further analysis of these 287 units by sector and by sub-sector for those in retail use. Thus, 40 per cent of the units are in retail use with hair and beauty 17 per cent, vacancies and takeaways being next most important categories. Within the retail sector food shops and general stores account for almost one-third of the

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retail units, but there is a range of specialist stores, off licences, newsagents, pharmacies, florists and DIY shops.

Table 5.16 Analysis of the Composition of Units Located in Local Shopping Centres and Parades

Analysis by sector of local centres (excluding Woolfall Heath Avenue and Hilside Drive) Sector Total Percentage Retail 114 40% Hair and Beauty 49 17% Vacant 32 11% Take Aways 31 11% Bookmakers 16 6% Post Offices 11 4% Other 10 3% Medical Services 10 3% Taxi firms 5 2% Cafes and Restaurants 5 2% Community Services 4 1% Total 287

Leading instances of National Multiples in Local Centres: William Hill 10 Rowland's Pharmacy 5 The Local 5 Bargain Booze 4 Co-operative Food 3 Totesport 3 Londis 3 Lifestyle Express 2 Booze Buster 2 Ladbrokes 1

Retail by sub-sector Sub-sector Number As percentage As percentage of retail of total units Food shops and general stores 35 31% 12% Specialist stores 17 15% 6% Off licences 16 14% 6% Newsagents 16 14% 6% Pharmacies 10 9% 3% Florists 9 8% 3% DIY shops 6 5% 2% Motor factors 3 3% 1% 112 Note also that one post office is also a convenience store, and several post offices are also newsagents

5.110 On the basis of our fieldwork and our analysis of the composition of the centres, we have classified the 35 centres by size category and state of health, as summarised in Table 5.17. We now describe each centre in turn starting with the group of local centres before turning to the medium sized local centres and then the parades.

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Table 5.17 Classification of Local Shopping Centres and Parades

Category of Healthy Centres Moderately Healthy Centres Centres Experiencing Centres No Longer Centres Scheduled for Centre Significant Difficulties Commercially Sustainable in Demolition Current Format Major Local - Greenes Road, Whiston - Kingsway and Gentwood - Hillside Road, Huyton - Pilch Lane, Huyton Parades, Huyton Centre

Medium- - Copple House Lane, - Swanside Parade, Huyton - Longview Drive (1), Huyton - Park Brow Drive, Kirkby - Woolfall Heath Avenue, Fazakerley - Dragon Drive, Whiston - Manor Farm Road, Huyton - Byron Avenue / Milton Huyton sized Local - Mackets Lane, Halewood - Bewley Drive / Broad Lane, Avenue, Whiston Centre - Baileys Lane, Halewood Kirkby - Rimmer Avenue, Huyton - Old Rough Lane, Kirkby - Sugar Lane, Knowlsey Village - Molyneux Drive, Prescot - Moorfield, Kirkby Minor Parade - Church Road / Hollies Road, - Merrivale Road, Halewood - Greystone Road, Huyton - Old Farm Lane, Kirkby - Hillside Avenue, Huyton Halewood - Admin Road, Kirkby - Kennelwood Avenue, Kirkby - Kingsway / Wood Crescent, - Longview Drive (2), Huyton - Loweswater Way, Kirkby Huyton - James Holt Avenue, Kirkby - Richard Hesketh Drive, Kirkby - Scotchbarn Lane, Prescot Notes:

i) The centres identified do not exactly match those in the local plan. In some cases, two separate centres in the local plan are adjacent and are able to be treated as one discrete centre; this is the case for Kingsway Parade and Gentwood parade in Huyton, for Byron Avenue and Milton Avenue in Whiston and for Bewley Drive and Broad Lane in Kirkby. There are also two minor parades identified that do not feature in the local plan: Kingsway / Wood Crescent in Huyton and Church Road / Hollies Road in Halewood. ii) There are two distinct centres on Longview Drive. The larger centre (referred to as Longview Drive (1)) lies roughly in the middle of Longview Drive, between Hurst Park Drive and York Road; the second, Longview Drive (2) lies at the northern end, near the junction with Huyton Lane. iii) The Huyton area also includes several other districts such as Roby, Swanside and Bowring Park. However, these are part of the same urban identity whose internal boundaries are indistinct, so the convention in the local plan has been followed and all centres within this area are referred to as Huyton. iv) Pilch Lane forms a boundary between Liverpool City and Knowsley Borough; as well as the 20 units that lie in Knowsley, a further 8 units lie on the opposite side of the road in the City of Liverpool.

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Major Local Centres

Greenes Road, Whiston

5.111 Greenes Road is one of the largest local centres in the Borough and it forms the main local centre for the Whiston area, being located at the junction of Greenes Road and Windy Arbor Road. The centre is well-used, catering for a middle-income hinterland and providing a relatively good offer, including a Co-operative supermarket and a Post Office. There is plentiful parking, with on-street parking supplemented by a small car park behind the main parade; non-car users are also well catered for, with good pedestrian access (including a pedestrian crossing) and bus stops.

Pilch Lane, Huyton

5.112 Pilch Lane lies at the junction of Pilch Lane and Childwall Lane, and as well as the 20 units at the centre that lie within Knowsley District, there are 8 units on the opposite side of Pilch Road that lie in the City of Liverpool. It is a busy centre catering for a relatively affluent hinterland, and provides a good convenience offer (including a Co-operative supermarket and several local independent food shops) as well as some specialist comparison retail; it also includes a Post Office.

5.113 Parking is not as easy as at other centres, but the surrounding streets offer sufficient levels of informal parking. The main road is busy, but crossed by pedestrian crossings.

5.114 The centre is pleasant and busy, although there is a higher-than-average level of vacancy and some of the buildings would benefit from cosmetic upgrading.

Kingsway and Gentwood Parades, Huyton

5.115 The Kingsway and Gentwood Parades are adjacent rows of shops which form one large centre at the junction of Kingsway with Liverpool Road. The parades are busy, benefiting from visibility from the A57, and the units are well-kept, with some specialist comparison shops, although the convenience offer is limited to top-up provision. The units are well-kept and vacancy is low; the buildings are in moderate condition but could be attractive if some relatively minor repairs were carried out.

5.116 Parking is limited, but informal parking is available in the surrounding streets.

5.117 The centre also contains a large pub (the Oak Tree).

Hillside Road, Huyton

5.118 The Hillside Road parade is a large single-storey purpose-built unit containing 17 units at the junction of Hillside Road with Liverpool Road. It benefits from passing

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trade from the A57, but serves a relatively deprived hinterland and the offer is skewed towards the bottom end, with some vacancy. Footfall was noticeably less heavy than at other centres of a similar size on the day the centre was visited.

Medium-sized local centres

Copple House Lane, Fazakerley

5.119 The centre at Copple House Lane consists of a small parade and several adjacent individual units. There is no vacancy, and the offer is good and includes a Co- operative supermarket. Individual units are well-kept and the environment is pleasant. The centre serves a relatively affluent catchment area and also some passing trade.

5.120 Parking is available on the by-road, but is very busy.

Mackets Lane, Halewood

5.121 The parade at Mackets Lane is a good quality, attractive 1930s two-storey brick- built parade located opposite Stuart Avenue towards the southern end of Mackets Lane. The centre serves an affluent catchment area and takes some passing trade from Mackets Lane; it is also located close to Hunt’s Cross railway station and takes some custom from pedestrians on their way to that facility. The retail offer is fairly limited, but of good quality.

5.122 Parking is limited, and this is the only local centre in the study where parking restrictions apply (limiting motorists to a one hour stay). There is also cycle parking.

Bailey’s Lane, Halewood

5.123 The local centre at Bailey’s Lane consists of a variety of buildings of different eras and different styles at the junction of Bailey’s Lane and Leathers Lane. There are seven units with no vacancy and a pub. The atmosphere of the centre is of a leafy outer-suburban village. The offer is fairly limited but the businesses seem busy and well-kept.

5.124 There is very little parking (even informally) at the centre and many people seem to use the pub car park. Non-car users are well catered for with pedestrian crossings, bus stops and a pleasant pedestrian environment.

Rimmer Avenue, Huyton (note – not Kirkby as suggested in the UDP)

5.125 The Rimmer Avenue local centre contains a parade comprising a three-storey brick built building containing 9 units (one vacant) serving local needs for the Court Hey and Bowring Park areas, as well as a garage and a pub. The offer is not wide but is reasonably good quality, and the environment is pleasant. Some passing trade is

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attracted from the adjacent A5080, and the shops are busier than might be expected for a parade of this size.

Sugar Lane, Knowsley Village

5.126 The Sugar Lane local centre provides the focus of Knowsley village with 9 units (one vacant) catering to local needs and a pub. The offer is not wide but is reasonably good quality.

Swanside Parade, Huyton

5.127 Swanside Parade forms the hub of a medium-sized local centre clustered around the south-eastern side of the cross-roads of Pilch Lane and Campbell Drive. There are 13 units (one vacant) with a very basic local top-up convenience provision and a heavy bias towards the DIY and home improvements sector (a total of 5 units).

Dragon Drive, Whiston

5.128 The Dragon Drive parade contains 9 units and is reasonably busy and well-kept, but has a rather limited offer, with retail limited to only very basic convenience needs. Its location on a main road through the town allows it to catch some passing trade, and sufficient parking is available. The vitality of the centre is also slightly enhanced by the adjacent Whiston library.

Longview Drive(1), Huyton

5.129 The Longview Drive parade (the larger of two local centres on Longview Drive) lies between Hurst Park Drive and York Road. It is a 1950s 3-storey block with flats above the shops; it is well-kept, but drab in appearance. The parade contains a post office, but other retail is mainly limited to top-up convenience.

5.130 The parade is moderately busy and serves a mixed hinterland and some passing trade; access to the parade is good, with 15 dedicated car parking bays.

Manor Farm Road, Huyton

5.131 The Manor Farm Road local centre sits at the western end of Manor Farm Road, towards the junction with St. John’s Road. It is a single-storey purpose-built parade, set back from the road allowing plenty of space for parking. The parade would benefit from cosmetic upgrading and better quality lighting.

5.132 There is no vacancy, but the retail offer of the parade is limited to the lower end of the convenience market. Footfall is relatively light and the location of the parade places it away from the possibility of catching much passing trade.

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Bewley Drive / Broad Lane, Kirkby

5.133 This is the local centre for the Southdene area of Kirkby and sits at the junction of Broad Lane and Bewley Drive. It consists of a single-storey, purpose-built parade containing 13 units (one vacant) including a Post Office together with a pub. The parade is rather dilapidated and strewn with litter and graffiti, and the offer is heavily skewed towards lower-end outlets; however, the parade was reasonably busy on the day visited. There are around 20 parking spaces; non-car users are also well- provided for with wide pavements, pedestrian crossings and bus stops.

Old Rough Lane, Kirkby

5.134 The parade at Old Rough Lane consists of a three-storey parade of shops with flats above; there are ten units (two vacant) including a Post Office. The offer is basic, but the parade is well-used and well-kept. There is a small car park opposite the parade.

Molyneux Drive, Prescot

5.135 The Molyneux Drive parade is a 3-storey brick-built block containing 8 units (including a post office) on a quiet road in a housing estate. The offer is adequate for basic local needs, but the parade is poorly presented, with patches of graffiti lending a discouraging atmosphere to the area.

Moorfield, Kirkby

5.136 The local centre at Moorfield consists of a modern purpose built building containing seven units (one vacant) surrounded by car parking. The offer includes a post office and a small supermarket, but is fairly limited. The appearance of the centre is not pleasant; the building is encased by brick and metal railings making entrances gloomy and units difficult to see.

5.137 The centre serves as the main local centre for the Tower Hill area of Kirkby.

Park Brow Drive, Kirkby

5.138 The Park Brow Drive local centre sits at the junction of Broad Lane and Park Brow Drive. The appearance of the centre is unkempt, with the area graffiti- and litter- strewn, with the unwelcoming appearance exacerbated by the overhang of the upper storeys on Broad Lane, leading to a rather gloomy entrance to the units on that side of the centre. Vacancy is very high, with 5 out of 14 units unoccupied, and the retail offer is extremely limited and restricted to basic top-up provision.

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Byron Avenue / Milton Avenue, Whiston

5.139 The local centre at the corner of Byron Avenue and Milton Avenue sits in a two- storey post-war purpose-built block with some flats above. The condition of the building is poor and vacancy levels are high. Only one of the units has a retail function (a small Londis supermarket); the other occupied units are in the take-away and hair and beauty sectors. The centre serves a well-kept post-war council estate; aside from this hinterland the streets are quiet, and there is little possibility of attracting passing trade.

5.140 The centre has the amenity of a cashpoint (the only one at any of the 33 local centres in Knowsley); this appears to be well-used and perhaps brings more trade to the parade than might otherwise be the case. The inclusion of such an amenity might be a simple way of enhancing trade at other similar centres.

Minor parades

Kingsway / Wood Crescent, Huyton

5.141 This small local centre is a pleasant, well-kept parade of 5 units (one vacant) providing basic local convenience needs and services together with a pub.

Longview Drive(2), Huyton

5.142 The second Longview Drive parade lies at the northern end of Longview Drive near the junction with Huyton Lane. It is a small, well-kept parade of 6 units, with a low- to-mid-range offer of convenience retail and services.

Admin Road, Kirkby

5.143 The Admin Road parade provides a local centre for the industrial estate at the north-east of Kirkby and contains an offer skewed towards daytime workers: two office goods shops, a snack bar, a launderette, a barber’s shop and a Post Office. It is reasonably tidy and well-kept.

Greystone Road, Huyton

5.144 Greystone Road forms a small parade of four units tucked away in a quiet residential area. Two of the units are seemingly vacant; the other two are a fish and chip shop and a newsagent, neither of which appear to be struggling. The parade seems well-kept but is so small it barely qualifies as a centre.

Old Farm Lane, Kirkby

5.145 The Old Farm Road parade is a single storey block consisting of 5 units (one vacant). The retail offer is limited to a newsagent / off license. The area is strewn

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with graffiti and litter. Parking is available but is very difficult to get to from the main road.

Church Road / Hollies Road, Halewood

5.146 Church Road is a small local centre which contains only 4 units and The Eagle and Child pub. It is a pleasant and well kept parade providing very basic local needs with the offer restricted to a newsagents, florist, hair salon and off licence.

James Holt Avenue, Kirkby

5.147 The James Holt Avenue parade contains 6 units, 1 of which is vacant. The parade is reasonable in appearance and a moderately healthy centre. The parade contains a Post Office in addition to a convenience store, newsagents, betting shop and takeaway serving basic local needs.

Merrivale Road, Halewood

5.148 Merrivale Road is a small parade of 5 units, all of which are occupied. The area is relatively well kept and provides very basic local needs with the retail offer restricted to a newsagents and off licence.

Scotchbarn Lane, Prescot

5.149 Scotchbarn Lane contains a row of 4 shops, all of which are occupied. The environment of the centre is reasonably well kept. The offer provides very basic local needs with retail uses limited to a convenience store and sandwich bar. The other uses here are a veterinary surgery and tanning salon.

Kennelwood Avenue, Kirkby

5.150 This centre is a parade of 7 units, 1 of which is vacant. This appearance of this small local centre is relatively drab and unattractive. The parade consists of a convenience store, pharmacy, sandwich shop, takeaway, hairdressers and the Kirkby Recycling Group (a shop selling recycled furniture).

Loweswater Way, Kirkby

5.151 Loweswater Way contains 4 units, all of which are occupied. The environment here is poor and the area appears to be suffering difficulties. The retail offer is restricted to a convenience store providing for basic local needs.

Richard Hesketh Drive, Kirkby

5.152 Richard Hesketh Drive has a row of 4 units, all of which are occupied. The environment of this row of shops is unattractive. The row of shops comprises a convenience store, off licence, pharmacy and takeaway.

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6 CONCLUSIONS AND POTENTIAL IMPLICATIONS FOR THE ISSUES AND OPTIONS PAPER National Policy Requirements

6.1 Our overall conclusion in relation to the national policy context is that the Government intends to give more weight to the social, economic and environmental impacts of development proposals and move away from more narrowly defined single topic land use policy tests. This is reflected in the new impact test in the consultation paper on the new PPS4, the second part of which identifies benefits to deprived areas, social inclusion, net employment impacts and the promotion of economic and physical regeneration as important factors in the assessment.

6.2 The Government has also made clear its intention to remove the need test in the development control context whilst giving increasingly strong emphasis to positive, proactive planning and to the delivery of schemes which tackle social exclusion, economic underperformance and a low quality of life environment

Conclusions in Relation to Retail and Leisure Spending Patterns

Comparison Goods Spending

6.3 Only 17.1 per cent of the comparison goods expenditure of residents of Knowsley’s OCA is retained by town centres, retail parks and freestanding stores located within the catchment. This exceptionally low retention level is attributable to the strong draw of destinations located just outside the catchment area, particularly Liverpool city centre and, to a much lesser extent, St Helens town centre.

6.4 The main destinations for comparison goods shopping within the OCA are Aintree Racecourse Retail Park which secures £80.6m, of the £193.1m that is retained, Prescot/Cables Retail Park, which secures £45.9m and Huyton town centre, which secures £29.9m of the residents’ expenditure.

6.5 Short-distance leakage accounts for a significant 66.4 per cent of the comparison goods expenditure of residents within the OCA. Liverpool city centre accounts for a significant amount of this expenditure leakage; indeed, £413.24m of residents’ comparison expenditure flows to Liverpool city centre. This is followed by St Helens which accounts for £84.95 per cent of leakage and Speke district centre, which accounts for £40.46m. Other more distant leakage destinations, such as Southport

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town centre and Manchester city centre, together account for £77.9m, whilst SFT accounts for £107m of expenditure leakage.

6.6 Liverpool city centre secures a market share in excess of 40 per cent in six of the fourteen zones within Knowsley’s OCA and a market share of between 10 per cent and 39 per cent in a further 7 of the 14 zones. This is further evidence of the dominance of Liverpool city centre as a location for drawing comparison expenditure away from Knowsley’s catchment area. The only other centre with a zonal market share in excess of 40 per cent is St Helens, which achieves a dominant market share in Zone 14 (West St Helens). For seven of the fourteen zones there is no dominant centre; it is within these zones that competition for market share is most intense.

6.7 It is disappointing that the overall retention rate for clothes and shoes is one of the lowest, at just 13 per cent, with a significant amount of leakage flowing to Liverpool city centre (46 per cent). Thus, it is essential that considerable thought is given as to how the town centres within Knowsley can be expanded and improved in order to attract and retain the expenditure of its catchment residents.

Convenience Goods Spending

6.8 The findings of the household survey reveal that all 14 of the zones in Knowsley’s catchment area have convenience goods spending levels below the UK 2008 average of £1,676. Overall, 57 per cent of this expenditure on convenience goods is retained within the catchment, with the highest proportion, 11.2 per cent, going to the Asda at Huyton, followed by the Asda at Aintree which retains 9.1 per cent of the convenience expenditure available to residents of the catchment.

6.9 Leakage amounts to 43.3 per cent of the total convenience goods expenditure of residents of the OCA. We consider this to be undesirably high given that, by nature, convenience goods shopping should be undertaken on a highly localised basis. The main destinations for this leakage include the Asda at Walton (£27.57m) and Asda at Hunts Cross Shopping Park (£26.46m) and the Morrisons store in St Helens.

6.10 In this context we consider that there is a considerable need for an improved convenience offer within the catchment area. Whilst there are strong stores in Huyton and Aintree, it remains the case that 43 per cent of the convenience expenditure of residents of the catchment is flowing to competing stores outside of the catchment area.

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Leisure Services Spending

6.11 Liverpool city centre is by far the most important location for spending at restaurants and cafés, as is the case with trips to pubs, bars and nightclubs for which Liverpool city centre is the most popular destination in all but three zones; these being Zone 5 (Widnes town centre), Zone 13 (Maghull town centre) and Zone 14 (St Helens town centre).

6.12 So far as cinemas are concerned, the share is divided between Liverpool city centre (38 per cent), St Helens town centre (20 per cent) and Edge Lane Retail Park, Liverpool (11 per cent).

6.13 The most popular destination for trips to museums and art galleries was Liverpool city centre. Indeed, in all 14 of the study area zones, Liverpool city centre was the main destination accounting for an overall 94 per cent of such trips.

6.14 Only 28 per cent of respondents claimed to undertake trips to family entertainment centres. Of this proportion of the catchment that do undertake such trips, the most popular destinations are Edge Lane Retail Park, Liverpool (30 per cent), Liverpool city centre (25 per cent) and Aintree Racecourse Retail Park (11 per cent).

6.15 Almost a third of residents of the Knowsley catchment area claim to undertake trips to health and fitness centres. Of that proportion, the majority (30 per cent) undertake such trips to Liverpool city centre, followed by 11 per cent who visit Kirkby town centre and 8 per cent to Huyton town centre. Only 16 per cent of respondents located within the catchment state that they undertake trips to bingo halls, casinos and bookmakers; the most popular destination being Liverpool city centre which accounts for 37 per cent of such trips.

6.16 The findings of the household survey indicate that 58 per cent of respondents undertake trips to the theatre or to concerts. The most popular destination by far is Liverpool city centre, which accounts for 78 per cent of such trips, followed by Manchester city centre which accounts for just 17 per cent.

Current Performance of Knowsley’s Town, District and Local Centres

Huyton

6.17 Huyton is a centre that has significantly improved its position in the retail rankings since 2000/01. This demonstrates that recent public realm works and new development including Asda Wal-Mart and Cavendish Walk have resulted in a significant enhancement of the retail offer within Huyton town centre. However, the

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centre would still benefit from further environmental enhancements, focused on those areas of the town centre that remain deficient in townscape terms. Furthermore, the centre would also benefit from an improved representation from middle quality comparison retailers and a reduction in the number of vacant units. A significant number of these vacant units are located in the recently constructed Cavendish Walk, which has never been fully let.

6.18 The development of further food and drink uses aimed at the daytime and evening economy would provide an opportunity for Huyton to further enhance its performance. An increase in family orientated attractions and a better mix of uses within the town centre would also be desirable. We understand that there have previously been some discussions concerning the provision of a cinema facility in Huyton, given that there is currently no cinema located in the Borough.

6.19 These improvements would enable Huyton to continue its upwards trend in the retail rankings and build on its recent improvements to provide an enhanced offer to the local population and better complete with other neighbouring centres. The town centre contains significant employment provision and there is scope for the retail and leisure offer in Huyton to provide an enhanced provision for these office-based workers. Nevertheless, whilst Huyton is a centre that has been improving its retail performance there is little evidence that it attracts any significant trade from the wider area outside its immediate catchment.

Kirkby

6.20 Kirkby is a centre that has seen its position in the retail rankings fall steadily over the last decade and it is in need of significant intervention and investment if it is to serve its local catchment and compete effectively with neighbouring centres. Major deficiencies exist within Kirkby town centre; these relate to the absence of a major food superstore, the very limited food and drink offer, the lack of commercial leisure facilities, the predominance of discount/lower end comparison retailers and the inadequate maintenance of the public realm. Addressing these deficiencies and developing the evening economy in Kirkby are vital to halt the steady decline in its overall performance.

6.21 Indeed, it can be argued that Kirkby town centre is dysfunctional and that it is not serving the need of its catchment. The full implications of the Secretary of State’s recent decision to refuse planning permission for the ‘Destination Kirkby’ project require assessment in this context. Nevertheless, it remains clear that any development opportunity may need to be of sufficient critical mass in order to engender confidence amongst investors and potential new operators. Any scheme should aim to improve the

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viability and vitality of the existing town centre, be successfully linked with the current primary retail area and complement the scale and function of the town.

Prescot

6.22 Prescot town centre has suffered a loss of vitality and viability in recent years and it is essential that linkages with the Cables Retail Park are improved; hence part of the rationale for the Development Opportunity Site at Sewell Street in the Knowsley Replacement UDP. There may also be potential to improve linkages via Station Road, although this is likely to require demolition of some residential property.

6.23 There is the opportunity for Prescot to take better advantage of its historic character in seeking to give the town centre an enhanced identity. In particular, there is scope to connect the centre more coherently with Church Street and the area surrounding Prescot Museum and Art Gallery.

6.24 Moreover, we consider, also, that there may be scope to build on the recent diversification of uses in the services sector and to enhance the quality of Prescot’s food and drink offer, both during the day and in the evening.

District Centres

6.25 Liverpool Road (Huyton) is the only traditional district centre which is not subject to major regeneration proposals. Stockbridge Village and Ravenscourt will be transformed by the on-going investment programmes, so that they will be able to properly serve their function as district centres.

Local Centres and Parades

6.26 We consider that the minor parades set out in Table 5.17 are not town centres for the purposes of PPS6 and that they should not be identified as part of the retail hierarchy in the LDF process. Similarly, we are doubtful as to the commercial sustainability of the local centres at Park Brow Drive, Kirkby and at Byron Avenue/Melton Avenue, Whiston. Thus, we consider that the local centres to which most policy protections should be given are those major and medium-sized local centres that appear in the first three columns of Table 5.17.

Potential Implications for the Issues and Options Paper

6.27 Perhaps the most important implication of the findings in relation to the Borough’s town centres is whether the strategy set out in the Knowsley Replacement UDP can be continued. Kirkby is dysfunctional as a town centre and offers the most potential for change given the opportunities within the existing centre and to the South of Cherryfield Drive. Thus, irrespective of the decision on the application by Tesco

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Stores Limited, it seems likely that any redevelopment opportunity in Kirkby will need to provide for sufficient critical mass in order to generate the investment confidence required to overturn many years of market failure. There are opportunities for this expansion to occur on land immediately to the south of the existing designated town centre area.

6.28 Huyton is the most successful of the Borough’s town centres, and there is less need for change in the future following the success of recent investment. Indeed, it is unlikely that the LDF process will need to expand the defined town centre in Huyton, since future needs would seem capable of being met within the confines of the existing centre.

6.29 Prescot has suffered the worst decline in its vitality and viability in recent years and it is clear that the future success of the centre is tied to the need for better integration with the Cables Retail Park and for a diversification of uses within the existing centre. However, in order to fully integrate the Cables Retail Park with the existing centre it is likely that significant demolition of existing residential property may be required.

6.30 The overwhelming issue for Knowsley, however, is how the Borough can improve its totally unsatisfactory level of retention of comparison goods expenditure, as well as improving the retention of convenience trade, particularly in Kirkby.

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Glossary

Abbreviation HMRA Housing Market Renewal Area KRUDP Knowsley Replacement Unitary Development Plan adopted in June 2006 LIFT NHS Local Improvement Finance Trust LDF Local Development Framework LPA Local Planning Authority MHE Management Horizons Europe Retail Rankings OCA Overall Catchment Area ONS Office of National Statistics PPS Planning Policy Statement RES Regional Economic Strategy RPBs Regional Planning Bodies RSS North West of England Plan Regional Spatial Strategy to 2021 SFT Special Forms of Trading

Knowsley Council KNOWSLEY LOCAL DEVELOPMENT FRAMEWORK: TOWN CENTRES AND SHOPPING STUDY VOLUME 2: FIGURES, TABLES & SPREADSHEETS

November 2009

ROGER TYM & PARTNERS

61 Oxford Street Manchester M1 6EQ

t 0161 834 0833 f 0161 834 0818 e [email protected] w www.tymconsult.com

CONTENTS

FIGURES Figure 4.1 Catchment Area Figure 4.2 Catchment Area with Buffer Figure 4.3 Liverpool City Council – Comparison Goods Market Share Figure 4.4 Study Area – Dominant and Subsidiary Centres Figure 5.1 Vacant Units – Huyton Figure 5.2 Vacant Units – Kirkby Figure 5.3 Vacant Units – Prescot

TABLES Table 1 MHE Retail Rankings Table 2.1 Diversity of Uses – Huyton Table 2.2 Diversity of Uses – Kirkby Table 2.3 Diversity of Uses – Prescot Table 3 Retailer Requirements

SPREADSHEETS Spreadsheets 1 to 9j Comparison Spreadsheets Spreadsheets 11 to 18 Convenience Spreadsheets

FIGURES

Figure 4.1 Catchment Area Figure 4.2 Catchment Area with Buffer Figure 4.3 Liverpool CC – Comparison Goods Market Share Figure 4.4 Study Area – Dominant and Subsidiary Centres Figure 5.1 Vacant Units – Huyton Figure 5.2 Vacant Units – Kirkby Figure 5.3 Vacant Units – Prescot

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TABLES

Table 1 MHE Retail Rankings Table 2.1 Diversity of Uses – Huyton Table 2.2 Diversity of Uses – Kirkby Table 2.3 Diversity of Uses – Prescot Table 3 Retailer Requirements

Table 1 Management Horizons Europe (MHE) Retail Rankings UK

Location Grade Fashion Market 1995-96 1998-99 2000-01 2003-04 2008 Movement Movement Movement MHE Venue MHE 2008 Position Ranking Ranking Ranking Ranking Ranking 1995 - 2008 2000 - 2008 2003 - 2008 Bootle Major District Value 260 269 226 229 285 -25 -59 -56 Formby Minor District Lower - - 739 624 553 - 186 71 Huyton District Lower 587 695 614 524 405 182 209 119 Kirkby Minor District Value 698 785 699 685 731 -33 -32 -46 Liverpool Major City Upper-Middle 14 13 13 14 10 434 Maghull Minor District Lower 587 659 614 649 731 -144 -117 -82 Ormskirk Major District Lower 357 344 361 -361 -4 -17 Prescot Minor District Lower 506 559 535 575 1139 -633 -604 -564 Prescot - Cables Retail Park Minor District Middle - - - 1,348 779 - - 569 Runcorn District Value 331 327 321 435 458 -127 -137 -23 Skelmersdale District Lower 415 411 398 462 522 -107 -124 -60 St Helens Sub-Regional Lower 103 120 111 92 118 -15 -7 -26 Wallasey Minor District Lower 331 418 343 491 641 -310 -298 -150 Warrington Regional Lower 95 87 91 83 99 -4 -8 -16 Widnes Major District Lower 312 283 261 329 343 -31 -82 -14

NOTES The shopping indexes produced by MHE can be used to assess change in retail rankings over time (1995 - 2008). MHE published Shopping Indexes in 1995/96, 1998/99, 2000/01, 2003/04 and 2008. In earlier Indexes, MHE ranked the UK’s top 1,672 retail centres, but MHE's 2008 Index ranks the UK's top 6,720 centres.

Figures in GREEN indicate an improvement (positive mo Figures in RED indicate a decline (slippage) in the natio HUYTON - DIVERSITY OF USES

TABLE 2.1 EXPERIAN GOAD SURVEY DATE - FEBRUARY 2008 (UPDATED BY RTP - JUNE 2008)

No. of Units Floorspace Goad Operator Type Code No. of % of UK Average Index Floorspace % of UK Average Index units Total % (UK=100) (sq.m) Total % (UK=100) Number (and %) of Convenience Goods Outlets G1A Bakers 5 5.00% 1.91% 262 530 1.70% 0.99% 171 G1B Butchers 0 0.00% 0.74% 0 0 0.00% 0.41% 0 G1C Greengrocers & fishmongers 1 1.00% 0.65% 154 80 0.26% 1.46% 18 G1D Grocery and frozen foods 3 3.00% 2.80% 107 11790 37.72% 11.82% 319 G1E Off-licences and home brew 0 0.00% 0.68% 0 0 0.00% 0.45% 0 G1F Confectioners, tobacconists, newsagents 2 2.00% 2.28% 88 100 0.32% 1.52% 21 TOTAL 11 11.00% 9.06% 121 12500 39.99% 16.65% 240 Number (and %) of Comparison Goods Outlets G2A Footwear & repair 1 1.00% 2.33% 43 160 0.51% 1.64% 31 G2B Men's & boys’ wear 0 0.00% 1.20% 0 0 0.00% 0.97% 0 G2C Women's, girls, children's clothing 8 8.00% 5.52% 145 1290 4.13% 4.72% 87 G2D Mixed and general clothing 4 4.00% 3.38% 118 950 3.04% 5.60% 54 G2E Furniture, carpets & textiles 3 3.00% 3.97% 76 590 1.89% 4.47% 42 G2F Booksellers, arts/crafts, stationers/copy bureaux 3 3.00% 4.19% 72 260 0.83% 3.38% 25 G2G Electrical, home entertainment, telephones and video 1 1.00% 4.56% 22 120 0.38% 3.50% 11 G2H DIY, hardware & household goods 5 5.00% 2.85% 175 4390 14.04% 4.97% 283 G2I Gifts, china, glass and leather goods 0 0.00% 1.69% 0 0 0.00% 0.89% 0 G2J Cars, motorcycles & motor accessories 0 0.00% 1.31% 0 0 0.00% 2.01% 0 G2K Chemists, toiletries & opticians 6 6.00% 3.95% 152 1620 5.18% 4.08% 127 G2L Variety, department & catalogue showrooms 0 0.00% 0.93% 0 0 0.00% 8.52% 0 G2M Florists and gardens 1 1.00% 1.00% 100 10 0.03% 0.44% 7 G2N Sports, toys, cycles and hobbies 2 2.00% 2.39% 84 280 0.90% 2.44% 37 G2O Jewellers, clocks & repair 0 0.00% 2.33% 0 0 0.00% 1.04% 0 G2P Charity shops, pets and other comparison 9 9.00% 3.73% 241 2990 9.56% 2.48% 386 TOTAL 43 43.00% 45.32% 95 12660 40.50% 51.14% 79 Number (and %) of Service Uses G3A Restaurants, cafes, coffee bars, fast food & take-aways 6 6.00% 14.34% 42 830 2.66% 9.16% 29 G3B Hairdressers, beauty parlours & health centres 7 7.00% 7.33% 95 550 1.76% 3.52% 50 G3C Laundries & drycleaners 1 1.00% 0.96% 104 90 0.29% 0.45% 64 G3D Travel agents 4 4.00% 1.62% 247 410 1.31% 0.94% 140 G3E Banks & financial services (incl. accountants) 8 8.00% 4.41% 181 1160 3.71% 4.92% 75 G3F Building societies 0 0.00% 0.67% 0 0 0.00% 0.56% 0 G3G Estate agents & auctioneers 0 0.00% 3.90% 0 0 0.00% 2.20% 0 TOTAL 26 26.00% 33.23% 78 3040 9.72% 21.75% 45 Number (and %) of Miscellaneous Uses G4A Employment, careers, Post Offices and information 1 1.00% 1.32% 76 550 1.76% 1.12% 157 G4B Vacant units (all categories) 19 19.00% 11.07% 172 2510 8.03% 9.34% 86 TOTAL 20 20.00% 12.39% 161 3060 9.79% 10.46% 94 GRAND TOTAL 100 100.00% 100.00% 31260 100.00% 100.00% TABLE 2.2 KIRKBY - DIVERSITY OF USES

EXPERIAN GOAD SURVEY DATE - FEBRUARY 2008 (UPDATED BY RTP - JUNE 2008)

No. of Units Floorspace Goad Floorspac UK Operator Type No. of UK Average Index Index Code % of Total e % of Total Average units % (UK=100) (UK=100) (sq.m) % Number (and %) of Convenience Goods Outlets G1A Bakers 4 4.40% 1.91% 230 520 1.82% 0.99% 184 G1B Butchers 3 3.30% 0.74% 446 250 0.87% 0.41% 213 G1C Greengrocers & fishmongers 2 2.20% 0.65% 338 200 0.70% 1.46% 48 G1D Grocery and frozen foods 6 6.59% 2.80% 235 5850 20.47% 11.82% 173 G1E Off-licences and home brew 1 1.10% 0.68% 162 150 0.52% 0.45% 117 G1F Confectioners, tobacconists, newsagents 2 2.20% 2.28% 96 150 0.52% 1.52% 35 TOTAL 18 19.78% 9.06% 218 7120 24.92% 16.65% 150 Number (and %) of Comparison Goods Outlets G2A Footwear & repair 2 2.20% 2.33% 94 100 0.35% 1.64% 21 G2B Men's & boys’ wear 1 1.10% 1.20% 92 90 0.31% 0.97% 32 G2C Women's, girls, children's clothing 7 7.69% 5.52% 139 2052 7.18% 4.72% 152 G2D Mixed and general clothing 1 1.10% 3.38% 33 430 1.50% 5.60% 27 G2E Furniture, carpets & textiles 8 8.79% 3.97% 221 2640 9.24% 4.47% 207 G2F Booksellers, arts/crafts, stationers/copy bureaux 3 3.30% 4.19% 79 370 1.29% 3.38% 38 G2G Electrical, home entertainment, telephones and video 2 2.20% 4.56% 48 110 0.38% 3.50% 11 G2H DIY, hardware & household goods 5 5.49% 2.85% 193 2650 9.27% 4.97% 187 G2I Gifts, china, glass and leather goods 1 1.10% 1.69% 65 120 0.42% 0.89% 47 G2J Cars, motorcycles & motor accessories 0 0.00% 1.31% 0 0 0.00% 2.01% 0 G2K Chemists, toiletries & opticians 7 7.69% 3.95% 195 840 2.94% 4.08% 72 G2L Variety, department & catalogue showrooms 0 0.00% 0.93% 0 0 0.00% 8.52% 0 G2M Florists and gardens 2 2.20% 1.00% 220 190 0.66% 0.44% 151 G2N Sports, toys, cycles and hobbies 1 1.10% 2.39% 46 140 0.49% 2.44% 20 G2O Jewellers, clocks & repair 0 0.00% 2.33% 0 0 0.00% 1.04% 0 G2P Charity shops, pets and other comparison 2 2.20% 3.73% 59 3750 13.12% 2.48% 529 TOTAL 42 46.15% 45.32% 102 13482 47.19% 51.14% 92 Number (and %) of Service Uses G3A Restaurants, cafes, coffee bars, fast food & take-aways 5 5.49% 14.34% 38 660 2.31% 9.16% 25 G3B Hairdressers, beauty parlours & health centres 4 4.40% 7.33% 60 300 1.05% 3.52% 30 G3C Laundries & drycleaners 1 1.10% 0.96% 114 80 0.28% 0.45% 62 G3D Travel agents 2 2.20% 1.62% 136 170 0.59% 0.94% 63 G3E Banks & financial services (incl. accountants) 5 5.49% 4.41% 125 1030 3.60% 4.92% 73 G3F Building societies 0 0.00% 0.67% 0 0 0.00% 0.56% 0 G3G Estate agents & auctioneers 1 1.10% 3.90% 28 80 0.28% 2.20% 13 TOTAL 18 19.78% 33.23% 60 2320 8.12% 21.75% 37 Number (and %) of Miscellaneous Uses G4A Employment, careers, Post Offices and information 1 1.10% 1.32% 83 820 2.87% 1.12% 256 G4B Vacant units (all categories) 12 13.19% 11.07% 119 4830 16.90% 9.34% 181 TOTAL 13 14.29% 12.39% 115 5650 19.77% 10.46% 189 GRAND TOTAL 91 100.00% 100.00% 28572 100.00% 100.00% TABLE 2.3 PRESCOT - DIVERSITY OF USES

EXPERIAN GOAD SURVEY DATE - MARCH 2006 (UPDATED BY RTP - JUNE 2008)

No. of Units Floorspace Goad UK UK Operator Type No. of % of Index Floorspace % of Index Code Average Average units Total (UK=100) (sq.m) Total (UK=100) % % Number (and %) of Convenience Goods Outlets G1A Bakers 4 2.84% 1.91% 149 960 4.85% 0.99% 489 G1B Butchers 3 2.13% 0.74% 288 180 0.91% 0.41% 222 G1C Greengrocers & fishmongers 1 0.71% 0.65% 109 80 0.40% 1.46% 28 G1D Grocery and frozen foods 5 3.55% 2.80% 127 1010 5.10% 11.82% 43 G1E Off-licences and home brew 1 0.71% 0.68% 104 190 0.96% 0.45% 213 G1F Confectioners, tobacconists, newsagents 3 2.13% 2.28% 93 170 0.86% 1.52% 56 TOTAL 17 12.06% 9.06% 133 2590 13.07% 16.65% 79 Number (and %) of Comparison Goods Outlets G2A Footwear & repair 0 0.00% 2.33% 0 0 0.00% 1.64% 0 G2B Men's & boys’ wear 0 0.00% 1.20% 0 0 0.00% 0.97% 0 G2C Women's, girls, children's clothing 7 4.96% 5.52% 90 970 4.90% 4.72% 104 G2D Mixed and general clothing 1 0.71% 3.38% 21 110 0.56% 5.60% 10 G2E Furniture, carpets & textiles 6 4.26% 3.97% 107 530 2.68% 4.47% 60 G2F Booksellers, arts/crafts, stationers/copy bureaux 7 4.96% 4.19% 118 1440 7.27% 3.38% 215 G2G Electrical, home entertainment, telephones and video 6 4.26% 4.56% 93 780 3.94% 3.50% 112 G2H DIY, hardware & household goods 4 2.84% 2.85% 100 1270 6.41% 4.97% 129 G2I Gifts, china, glass and leather goods 1 0.71% 1.69% 42 20 0.10% 0.89% 11 G2J Cars, motorcycles & motor accessories 0 0.00% 1.31% 0 0 0.00% 2.01% 0 G2K Chemists, toiletries & opticians 6 4.26% 3.95% 108 1210 6.11% 4.08% 150 G2L Variety, department & catalogue showrooms 1 0.71% 0.93% 76 590 2.98% 8.52% 35 G2M Florists and gardens 3 2.13% 1.00% 213 170 0.86% 0.44% 195 G2N Sports, toys, cycles and hobbies 3 2.13% 2.39% 89 320 1.62% 2.44% 66 G2O Jewellers, clocks & repair 1 0.71% 2.33% 30 90 0.45% 1.04% 44 G2P Charity shops, pets and other comparison 8 5.67% 3.73% 152 570 2.88% 2.48% 116 TOTAL 54 38.30% 45.32% 85 8070 40.74% 51.14% 80 Number (and %) of Service Uses G3A Restaurants, cafes, coffee bars, fast food & take-aways 10 7.09% 14.34% 49 970 4.90% 9.16% 53 G3B Hairdressers, beauty parlours & health centres 12 8.51% 7.33% 116 850 4.29% 3.52% 122 G3C Laundries & drycleaners 1 0.71% 0.96% 74 50 0.25% 0.45% 56 G3D Travel agents 4 2.84% 1.62% 175 380 1.92% 0.94% 204 G3E Banks & financial services (incl. accountants) 7 4.96% 4.41% 113 1190 6.01% 4.92% 122 G3F Building societies 0 0.00% 0.67% 0 0 0.00% 0.56% 0 G3G Estate agents & auctioneers 9 6.38% 3.90% 164 830 4.19% 2.20% 190 TOTAL 43 30.50% 33.23% 92 4270 21.55% 21.75% 99 Number (and %) of Miscellaneous Uses G4A Employment, careers, Post Offices and information 2 1.42% 1.32% 107 670 3.38% 1.12% 302 G4B Vacant units (all categories) 25 17.73% 11.07% 160 4210 21.25% 9.34% 228 TOTAL 27 19.15% 12.39% 155 4880 24.63% 10.46% 236 GRAND TOTAL 141 100.00% 100.00% 19810 100.00% 100.00% TABLE 3 RETAIL REQUIREMENTS

Apr 00 Apr 01 Apr 02 Apr 03 Apr 04 Apr 05 Apr 06 Apr 07 Oct 00 Oct 01 Oct 02 Oct 03 Oct 04 Oct 05 Oct 06 Oct 07 Jan 09 Bootle 11 14 17 8 8 9 11 17 13 19 15 9 9 9 15 11 7 Formby 677812148 *7381114106 *8 Huyton 66879109848771111833 Kirkby 58101081161179791171177 Liverpool 115 99 124 120 135 164 157 146 109 99 122 139 152 180 145 143 129 Maghull 4565452 2111113313 Ormskirk 16 14 13 12 13 16 26 28 16 13 15 11 16 18 25 22 17 Prescot 44244648342266878 Runcorn 17 17 18 17 19 21 17 19 16 20 16 19 20 14 18 14 11 Skelmersdale 469356610296466977 St Helens 42 35 36 35 32 38 34 39 42 38 33 43 36 36 39 37 24 Wallasey 13 12 13 11 10 13 13 12 17 12 17 10 13 14 11 8 7 Warrington 58 53 74 59 66 80 69 61 56 61 60 75 72 78 65 49 40 Widnes 10 18 17 17 21 28 23 23 12 24 15 16 27 24 24 25 18

* data not available

SPREADSHEETS

Spreadsheets 1 to 9j Comparison Spreadsheets Spreadsheets 11 to 18 Convenience Spreadsheets

Spreadsheet 1 - Definition of Zones

Zone Postcode Local Authority Zone Postcode Local Authority L32 0 Knowsley L14 0 Knowsley / Liverpool L32 1 Knowsley L14 1 Liverpool L32 2 Knowsley / Sefton L14 3 Liverpool L32 3 Knowsley L14 5 Liverpool L32 4 Knowsley L14 6 Knowsley Zone 1 L32 5 Knowsley L14 7 Knowsley / Liverpool L32 6 Knowsley L16 0 Liverpool L32 7 Knowsley L16 1 Liverpool Zone 9 L32 8 Knowsley L16 2 Knowsley / Liverpool L32 9 Knowsley L16 3 Knowsley / Liverpool L33 0 Knowsley L16 4 Liverpool L33 1 Knowsley / Sefton L16 5 Liverpool L33 2 Knowsley L16 6 Liverpool L33 3 Knowsley / West Lancashire L16 7 Liverpool L33 4 Knowsley / Sefton / West Lancashire L16 8 Liverpool Zone 2 L33 5 Knowsley L16 9 Liverpool L33 6 Knowsley L12 1 Liverpool L33 7 Knowsley L12 2 Liverpool L33 8 Knowsley L12 3 Liverpool L33 9 Knowsley L12 4 Liverpool L34 0 Knowsley L12 6 Liverpool L34 1 Knowsley L12 8 Liverpool L34 2 Knowsley / St Helens L12 9 Liverpool L34 3 Knowsley L14 2 Liverpool L34 4 Knowsley L14 4 Liverpool L34 5 Knowsley L14 8 Knowsley / Liverpool Zone 3 L34 6 Knowsley / St Helens Zone 10 L14 9 Knowsley / Liverpool L34 7 Knowsley L28 0 Liverpool L34 8 Knowsley / St Helens L28 1 Knowsley / Liverpool L34 9 Knowsley L28 3 Knowsley L35 5 Knowsley L28 4 Knowsley L35 7 Knowsley / St Helens L28 5 Knowsley L35 8 Knowsley L28 6 Knowsley L35 0 St Helens L28 7 Knowsley / Liverpool L35 2 Knowsley L28 8 Liverpool Zone 4 L35 3 Knowsley L36 3 Knowsley L35 6 Knowsley / St Helens L36 8 Knowsley L35 9 Knowsley / St Helens L11 0 Liverpool / Knowsley WA8 4 Knowsley / Halton L11 1 Liverpool Zone 5 WA8 5 Knowsley / Halton / St Helens L11 2 Liverpool WA8 9 Knowsley / Halton L11 3 Liverpool L24 6 Knowsley / Liverpool / Halton L11 4 Liverpool L25 0 Knowsley / Liverpool L11 5 Liverpool L25 8 Liverpool Zone 11 L11 6 Liverpool / Knowsley L25 9 Knowsley / Liverpool L11 7 Liverpool L26 0 Knowsley L11 8 Liverpool L26 1 Knowsley L11 9 Liverpool Zone 6 L26 2 Knowsley L12 0 Liverpool / Knowsley L26 3 Knowsley L12 5 Liverpool L26 4 Knowsley L12 7 Liverpool L26 6 Knowsley L9 0 Liverpool / Sefton L26 7 Knowsley L9 5 Sefton L26 9 Knowsley L9 6 Liverpool L35 1 Knowsley / Halton L9 7 Liverpool L25 1 Liverpool L9 9 Liverpool / Sefton L25 2 Liverpool L10 0 Knowsley L25 3 Liverpool L10 1 Knowsley / Liverpool L25 4 Liverpool L10 2 Sefton L25 5 Liverpool / Knowsley L10 3 Sefton L25 6 Liverpool Zone 12 L10 4 Knowsley L26 5 Knowsley L10 5 Knowsley / Liverpool L26 8 Knowsley L10 6 Sefton Zone 7 L27 0 Liverpool / Knowsley L10 7 Knowsley / Liverpool L27 1 Liverpool L10 8 Knowsley / Sefton L27 2 Liverpool / Knowsley L10 9 Liverpool L27 3 Liverpool / Knowsley L30 1 Sefton L27 4 Liverpool L30 3 Sefton L27 5 Liverpool / Knowsley L30 5 Sefton L27 6 Liverpool L30 6 Sefton L27 7 Liverpool L30 8 Sefton L27 8 Liverpool L31 1 Sefton / Knowsley / West Lancashire L36 0 Knowsley L31 3 Sefton L36 1 Knowsley Zone 13 L31 5 Sefton L36 2 Knowsley L31 6 Sefton L36 4 Knowsley / Liverpool L31 9 Sefton Zone 8 L36 5 Knowsley L35 4 St Helens L36 6 Knowsley WA9 5 St Helens L36 7 Knowsley Zone 14 WA10 3 St Helens L36 9 Knowsley WA10 4 St Helens WA10 5 St Helens / Knowsley Notes: (1) The predominant local authority in each zone is highlighted in bold (ie.the local authority in which the majority of the populated/built-up area of the zone is located). Spreadsheet 2 - Population Projections

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total

Population 2008 20,687 17,422 22,791 16,642 19,844 31,289 25,089 33,063 30,274 41,002 44,393 40,255 17,190 36,104 396,045

Population 2011 20,824 17,537 22,941 16,751 20,075 31,495 25,025 33,280 30,197 40,898 44,281 40,051 17,103 36,347 396,806

Population 2016 21,096 17,766 23,241 16,970 20,487 31,907 24,945 33,716 30,099 40,766 44,137 39,832 17,010 36,854 398,826

Population 2021 21,328 17,961 23,496 17,156 20,866 32,257 24,933 34,086 30,085 40,747 44,117 39,759 16,979 37,380 401,151

Population 2026 21,505 18,110 23,691 17,299 21,163 32,525 24,973 34,369 30,134 40,813 44,189 39,730 16,966 37,765 403,233

Change in population 2008 - 2011

Numeric change 136 115 150 110 231 206 -64 218 -77 -104 -112 -204 -87 243 760

Percentage change 0.7% 0.7% 0.7% 0.7% 1.2% 0.7% -0.3% 0.7% -0.3% -0.3% -0.3% -0.5% -0.5% 0.7% 0.2%

Change in population 2011 - 2016

Numeric change 272 229 300 219 412 412 -81 435 -98 -132 -143 -219 -93 506 2,021

Percentage change 1.3% 1.3% 1.3% 1.3% 2.1% 1.3% -0.3% 1.3% -0.3% -0.3% -0.3% -0.5% -0.5% 1.4% 0.5%

ChanChangege in ppopulationopulation 2016 - 2021

Numeric change 232 195 255 186 379 350 -12 370 -14 -19 -20 -73 -31 526 2,325

Percentage change 1.1% 1.1% 1.1% 1.1% 1.9% 1.1% 0.0% 1.1% 0.0% 0.0% 0.0% -0.2% -0.2% 1.4% 0.6%

Change in population 2021 - 2026

Numeric change 177 149 195 142 297 268 40 283 49 66 72 -29 -12 385 2,081

Percentage change 0.8% 0.8% 0.8% 0.8% 1.4% 0.8% 0.2% 0.8% 0.2% 0.2% 0.2% -0.1% -0.1% 1.0% 0.5%

Change in population 2008 - 2026

Numeric change 817 688 900 657 1,320 1,236 -116 1,306 -139 -189 -205 -525 -224 1,660 7,187

Percentage change 3.9% 3.9% 3.9% 3.9% 6.7% 3.9% -0.5% 3.9% -0.5% -0.5% -0.5% -1.3% -1.3% 4.6% 1.8%

NOTES: (1) Population data was sourced from MapInfo and Oxford Economics (mid-year 2005). The population in each zone was projected forward to the base year and forecast years using population multipliers derived from ONS 2006-based Sub- National Population Projections (published 12 June 2008). (2) The population multiplier has been calculated for the predominant local authority in each zone (highlighted in bold in Table 1) and has been applied to the total population within that zone. Spreadsheet 3 - Comparison Goods Expenditure (per capita)

Year Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

££££££££££££££

2005 2,291 2,296 2,571 2,607 2,696 2,576 2,399 2,482 2,578 2,248 2,334 2,460 2,718 2,533

2008 2,645 2,650 2,968 3,009 3,112 2,974 2,769 2,865 2,976 2,595 2,694 2,840 3,137 2,924

2011 3,053 3,059 3,426 3,474 3,592 3,432 3,197 3,307 3,435 2,995 3,110 3,278 3,622 3,375

2016 3,878 3,886 4,351 4,412 4,563 4,360 4,060 4,201 4,363 3,805 3,950 4,164 4,600 4,287

2021 4,925 4,936 5,527 5,605 5,796 5,538 5,157 5,336 5,542 4,833 5,018 5,289 5,843 5,446 2026 6,256 6,270 7,021 7,119 7,362 7,034 6,551 6,778 7,040 6,139 6,374 6,718 7,422 6,917

NOTES: (1) Expenditure data derived from Mapinfo 2005 per capita annual comparison goods expenditure estimates, which we have obtained through our in-house GIS system. (2) The 2005 MapInfo expenditure data has been projected forward to the base year and forecast years using the MapInfo forecast growth rate of 4.9% per annum (please note that the MapInfo forecast ends at 2017, but we continue this 4.9% per annum forecast to 2026). The source for 4.9% growth rate is MapInfo/OEF Information Brief 07/2 (Table 2).

All monetary values are held constant at 2005 prices. Spreadsheet 4 - Total Comparison Goods Expenditure & Expenditure Growth

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total

Year £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m

Total 2008 (including SFT) 54.71 46.17 67.64 50.08 61.75 93.04 69.48 94.73 90.09 106.40 119.60 114.31 53.93 105.57 1127.50 Deduction for SFT in 2008 (based on survey results) 5.52 3.91 6.79 4.88 4.03 6.18 2.94 12.09 11.96 11.41 11.34 10.45 5.94 9.60 107.03 Total 2008 (excluding SFT) 49.19 42.26 60.85 45.19 57.73 86.86 66.54 82.64 78.13 94.99 108.26 103.86 48.00 95.97 1020.47 Total 2011 (including SFT) 63.57 53.65 78.59 58.19 72.11 108.10 80.00 110.06 103.73 122.50 137.71 131.28 61.94 122.68 1304.12 Deduction for SFT in 2011 (SFT grows to average 11.0% by 2011) 7.26 5.15 8.93 6.43 5.30 8.13 3.86 15.90 15.74 15.01 14.92 13.75 7.81 12.63 140.83 Total 2011 (excluding SFT) 56.31 48.51 69.66 51.76 66.82 99.97 76.13 94.16 87.99 107.50 122.79 117.53 54.13 110.05 1163.29 Total 2016 (including SFT) 81.80 69.04 101.13 74.88 93.48 139.11 101.28 141.63 131.33 155.10 174.36 165.84 78.25 158.00 1665.24 Deduction for SFT in 2016 of 14.4% (Experian) 11.78 9.94 14.56 10.78 13.46 20.03 14.58 20.40 18.91 22.33 25.11 23.88 11.27 22.75 239.80 Total 2016 (excluding SFT) 70.02 59.10 86.57 64.10 80.02 119.08 86.70 121.24 112.42 132.77 149.25 141.96 66.98 135.24 1425.45 Total 2021 (including SFT) 105.04 88.66 129.87 96.16 120.94 178.64 128.59 181.88 166.74 196.92 221.37 210.27 99.21 203.56 2127.86 Deduction for SFT in 2021 of 14.4% (Experian) 15.13 12.77 18.70 13.85 17.42 25.72 18.52 26.19 24.01 28.36 31.88 30.28 14.29 29.31 306.41 Total 2021 (excluding SFT) 89.92 75.89 111.17 82.31 103.53 152.92 110.07 155.69 142.73 168.57 189.49 179.99 84.92 174.24 1821.44 Total 2026 (including SFT) 134.54 113.55 166.33 123.15 155.81 228.80 163.60 232.94 212.14 250.54 281.64 266.90 125.93 261.22 2717.09 Deduction for SFT in 2026 of 14.4% (Experian) 19.37 16.35 23.95 17.73 22.44 32.95 23.56 33.54 30.55 36.08 40.56 38.43 18.13 37.62 391.26 Total 2026 (excluding SFT) 115.16 97.20 142.38 105.42 133.37 195.85 140.05 199.40 181.59 214.46 241.08 228.46 107.79 223.61 2325.83

Growth in total expenditure 2008 - 2011 7.12 6.24 8.81 6.57 9.09 13.11 9.59 11.52 9.86 12.51 14.53 13.67 6.13 14.08 142.82 Growth in total expenditure 2011 - 2016 13.72 10.59 16.91 12.34 13.20 19.11 10.57 27.08 24.43 25.27 26.46 24.43 12.85 25.20 262.16 Growth in total expenditure 2016 - 2021 19.90 16.79 24.60 18.21 23.51 33.84 23.38 34.45 30.31 35.80 40.24 38.03 17.94 39.00 396.00 Growth in total expenditure 2021 - 2026 25.25 21.31 31.21 23.11 29.85 42.93 29.97 43.71 38.86 45.90 51.59 48.47 22.87 49.36 504.39 Growth 2008 - 2026 65.97 54.93 81.53 60.22 75.64 108.99 73.50 116.76 103.47 119.47 132.82 124.60 59.80 127.64 1305.36

NOTES: (1) The figures in the above table are the products of multiplying the data presented in Spreadsheet 2 (population) by Spreadsheet 3 (per capita comparison goods expenditure), and are in millions of pounds (£m). (2) We have deducted a percentage of expenditure for Special Forms of Trading (SFT) (i.e. mail order, TV and internet shopping) from the total expenditure in 2008 using the SFT market shares derived from the telephone survey of households. The proportion of expenditure spent on SFT in 2008 varies between the different zones, ranging from 4.2% of expenditure in Zone 7, to 13.3% of expenditure in Zone 9. We have assumed that expenditure on SFT will increase by 1.3% in each zone between 2008 and 2011 (as a result spending on SFT will average 11% across the survey zones in 2011). By 2016, we would expect spending on SFT to be broadly equal across all zones, and to have reached the proportion estimated by Experian (14.4%) in Retail Planner Briefing Note 5.1, November 2007 (Table 5.1). Experian does not estimate SFT market shares beyond 2016, and so we assume spending on SFT will level off, remaining at 14.4% in 2021 and 2026.

All monetary values are held constant at 2005 prices. Spreadsheet 5 - Comparison Goods Spending Patterns in 2008 as a Percentage Across the Study Area Zones (including SFT)

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 13.48 15.40 0.07 0.13 0.00 0.32 0.08 0.61 0.36 0.12 0.54 1.46 1.84 0.14 Total Zone 1 13.48 15.40 0.07 0.13 0.00 0.32 0.08 0.61 0.36 0.12 0.54 1.46 1.84 0.14

Zone 2 Kirkby Industrial Estate, Kirkby 0.23 0.38 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.06 0.00 0.22 0.00 Total Zone 2 0.23 0.38 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.06 0.00 0.22 0.00

Zone 3 Prescot Town Centre 2.12 0.57 14.07 7.77 0.93 0.89 0.55 3.85 1.11 1.13 0.16 0.37 0.51 0.80 Cables Retail Park, Prescot 0.88 1.56 10.73 6.42 0.36 0.39 0.00 4.02 0.43 1.50 0.49 0.08 0.16 2.71 Total Zone 3 3.01 2.14 24.80 14.20 1.29 1.28 0.55 7.87 1.54 2.63 0.65 0.45 0.67 3.51

Zone 4 Whiston 0.00 0.00 0.00 0.92 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 0.92 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.55 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.55 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 7 Belle Vale 0.00 0.00 0.00 0.20 0.00 0.56 5.73 0.24 0.95 0.00 0.10 0.00 0.00 0.23 Woolton 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.10 0.08 0.06 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.20 0.00 0.69 5.73 0.24 1.05 0.08 0.16 0.00 0.00 0.23

Zone 8 Huyton Town Centre 2.09 1.45 1.63 3.66 0.32 0.48 0.84 13.58 1.93 8.38 0.06 0.00 0.00 0.31 Total Zone 8 2.09 1.45 1.63 3.66 0.32 0.48 0.84 13.58 1.93 8.38 0.06 0.00 0.00 0.31

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.21 0.00 0.00 0.00 0.43 0.20 0.00 0.39 0.31 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other, Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 0.36 0.00 0.00 0.00 0.43 0.20 0.00 0.58 0.31 0.00 0.00 0.00

Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.09 1.92 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.09 1.92 0.00 0.00 0.00

Zone 12 Aintree Racecourse Retail Park, Aintree 22.09 17.59 2.13 0.54 0.13 0.34 0.20 1.44 1.37 1.85 9.73 25.05 24.34 0.16 Other, Zone 12 0.86 0.95 0.00 0.55 0.00 0.00 0.00 0.11 0.00 0.10 0.28 1.66 0.73 0.05 Total Zone 12 22.96 18.54 2.13 1.09 0.13 0.34 0.20 1.56 1.37 1.95 10.01 26.71 25.07 0.22

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 14 Other, Zone 14 0.00 0.00 0.11 0.54 0.00 0.17 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.07 Total Zone 14 0.00 0.00 0.11 0.54 0.00 0.17 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.07

TOTAL FOR STUDY AREA 41.77 37.92 29.10 20.75 1.74 4.09 8.08 24.28 6.25 13.83 13.70 28.62 27.81 4.48 Continued over page… Spreadsheet 5 continued…

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 0.91 2.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 1.55 3.97 0.07 Total Buffer 1 0.91 2.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 1.55 3.97 0.07

Buffer 2 Other, Buffer 2 0.00 0.93 0.11 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 0.93 0.11 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 3 St Helens Town Centre 1.69 1.41 20.59 15.84 3.61 0.55 1.08 3.13 2.14 2.28 0.90 0.18 0.45 46.59 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.19 6.66 6.93 0.64 0.00 0.00 1.08 0.00 0.39 0.06 0.00 0.00 12.97 Other, Buffer 3 0.00 0.00 0.11 0.13 0.12 0.00 0.00 0.00 0.00 0.06 0.00 0.00 0.00 0.60 Total Buffer 3 1.69 1.60 27.35 22.91 4.37 0.55 1.08 4.21 2.14 2.72 0.96 0.18 0.45 60.16

Buffer 4 Warrington Town Centre 0.29 0.33 1.53 6.99 10.75 2.40 0.53 2.14 0.74 0.63 1.03 1.26 0.29 2.80 Gemini Retail Park, Europa Boulevard, Warrington 0.30 0.00 0.73 2.70 2.86 0.24 0.28 0.35 1.58 0.77 0.20 0.35 0.42 1.72 Other, Buffer 4 1.10 1.18 0.53 0.80 0.37 0.10 0.44 0.67 0.05 1.17 1.79 1.14 0.77 0.70 Total Buffer 4 1.69 1.51 2.79 10.49 13.98 2.74 1.25 3.17 2.38 2.58 3.03 2.75 1.47 5.21

Buffer 5 Widnes Town Centre 0.00 0.00 0.67 2.45 33.69 2.70 1.28 0.60 0.31 0.24 0.00 0.00 0.00 1.00 Other, Buffer 5 0.00 0.12 0.19 0.22 3.14 0.06 0.10 0.27 0.58 0.00 0.16 0.05 0.00 0.10 Total Buffer 5 0.00 0.12 0.86 2.67 36.83 2.76 1.38 0.87 0.89 0.24 0.16 0.05 0.00 1.10

Buffer 6 Liverpool City Centre 36.95 36.54 18.56 19.98 19.67 47.63 51.91 34.72 43.93 47.41 54.39 42.39 31.00 7.51 New Mersey Retail Park, Speke 2.47 2.40 2.27 3.74 7.52 21.72 22.22 6.79 12.16 5.49 3.23 2.67 2.11 0.18 Edge Lane Retail Park, Liverpool 0.18 0.20 0.29 0.64 0.58 0.62 0.97 6.18 9.59 8.92 4.41 0.26 0.11 0.18 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.78 0.00 0.41 6.99 1.18 0.86 2.19 0.20 0.41 0.39 0.00 0.00 Other, Buffer 6 0.30 0.17 0.17 0.25 0.00 2.70 2.31 0.89 0.83 2.46 1.54 0.44 0.12 0.00 Total Buffer 6 39.91 39.31 22.07 24.61 28.18 79.66 78.60 49.44 68.70 64.47 63.97 46.16 33.34 7.87

Buffer 7 Bootle Town Centre 0.88 0.67 0.00 0.00 0.00 0.07 0.00 0.00 0.35 0.18 2.13 3.71 1.28 0.00 Other, Buffer 7 0.12 0.00 0.00 0.00 0.00 0.19 0.59 0.13 0.00 0.11 0.00 0.00 0.00 0.00 Total Buffer 7 0.99 0.67 0.00 0.00 0.00 0.26 0.59 0.13 0.35 0.29 2.13 3.71 1.28 0.00

Buffer 8 Maghull Town Centre 0.00 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.62 4.48 0.00 Other, Buffer 8 0.00 0.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 8 0.00 0.37 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.62 4.48 0.00

TOTAL FOR BUFFER AREA 45.19 46.56 53.17 60.68 83.37 85.97 82.90 57.94 74.46 70.57 70.25 55.01 45.00 74.42

Outside Buffer Area Southport Town Centre 1.07 1.09 0.22 2.45 0.00 0.70 1.35 0.31 0.87 1.09 1.24 2.44 12.27 2.27 Manchester City Centre 0.23 1.27 0.66 0.38 1.70 0.78 0.47 1.34 1.59 0.49 3.25 0.45 0.22 3.72 The Trafford Centre, Manchester 0.36 1.54 1.48 3.14 1.30 0.12 0.68 0.34 0.25 0.09 0.16 0.85 0.64 1.93 Other, Outside Buffer Area 1.19 3.05 5.23 2.74 5.10 1.59 2.19 2.93 3.09 3.12 1.82 3.39 2.95 3.95 Internet 3.98 5.00 7.34 3.85 4.17 4.54 1.81 7.14 9.39 5.74 2.50 5.40 7.64 5.12 Home Catalogue 5.26 2.71 1.34 3.46 2.34 1.37 1.73 4.83 3.46 4.98 6.68 3.45 3.05 2.26 TV / Interactive shopping 0.85 0.76 1.36 2.44 0.00 0.73 0.68 0.80 0.42 0.00 0.30 0.28 0.32 1.71 Car Boot Sale 0.00 0.00 0.00 0.00 0.17 0.00 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.04

TOTAL OUTSIDE BUFFER AREA 12.94 15.42 17.63 18.47 14.80 9.84 8.92 17.68 19.20 15.51 15.95 16.27 27.10 21.01

OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 6 - Comparison Goods Spending Patterns in 2008 Across the Study Area Zones (including SFT)

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 7.38 7.11 0.05 0.07 0.00 0.30 0.05 0.57 0.32 0.13 0.65 1.67 0.99 0.15 19.44 1.7% Total Zone 1 7.38 7.11 0.05 0.07 0.00 0.30 0.05 0.57 0.32 0.13 0.65 1.67 0.99 0.15 19.44 1.7%

Zone 2 Kirkby Industrial Estate, Kirkby 0.13 0.17 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.07 0.00 0.12 0.00 0.72 0.1% Total Zone 2 0.13 0.17 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.07 0.00 0.12 0.00 0.72 0.1%

Zone 3 Prescot Town Centre 1.16 0.27 9.52 3.89 0.57 0.83 0.38 3.64 1.00 1.20 0.19 0.43 0.28 0.84 24.20 2.1% Cables Retail Park, Prescot 0.48 0.72 7.25 3.22 0.23 0.37 0.00 3.81 0.39 1.60 0.59 0.09 0.09 2.87 21.69 1.9% Total Zone 3 1.65 0.99 16.77 7.11 0.80 1.19 0.38 7.45 1.39 2.80 0.78 0.52 0.36 3.70 45.89 4.1%

Zone 4 Whiston 0.00 0.00 0.00 0.46 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.46 0.0% Total Zone 4 0.00 0.00 0.00 0.46 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.46 0.0%

Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.52 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.69 0.1% Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.52 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.69 0.1%

Zone 7 Belle Vale 0.00 0.00 0.00 0.10 0.00 0.53 3.98 0.23 0.86 0.00 0.12 0.00 0.00 0.24 6.06 0.5% Woolton 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.09 0.08 0.07 0.00 0.00 0.00 0.36 0.0% Total Zone 7 0.00 0.00 0.00 0.10 0.00 0.64 3.98 0.23 0.95 0.08 0.19 0.00 0.00 0.24 6.42 0.6%

Zone 8 Huyton Town Centre 1.14 0.67 1.10 1.84 0.20 0.45 0.58 12.87 1.74 8.92 0.07 0.00 0.00 0.33 29.90 2.7% Total Zone 8 1.14 0.67 1.10 1.84 0.20 0.45 0.58 12.87 1.74 8.92 0.07 0.00 0.00 0.33 29.90 2.7%

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.14 0.00 0.00 0.00 0.30 0.19 0.00 0.42 0.37 0.00 0.00 0.00 1.42 0.1% Stockbridge Village District Centre 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.0% Other, Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.00 0.00 0.20 0.0% Total Zone 10 0.00 0.00 0.25 0.00 0.00 0.00 0.30 0.19 0.00 0.61 0.37 0.00 0.00 0.00 1.72 0.2%

Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.09 2.29 0.00 0.00 0.00 2.49 0.2% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.09 2.29 0.00 0.00 0.00 2.49 0.2%

Zone 12 Aintree Racecourse Retail Park, Aintree 12.09 8.12 1.44 0.27 0.08 0.31 0.14 1.37 1.24 1.97 11.64 28.63 13.13 0.17 80.60 7.1% Other, Zone 12 0.47 0.44 0.00 0.27 0.00 0.00 0.00 0.11 0.00 0.10 0.34 1.90 0.39 0.06 4.08 0.4% Total Zone 12 12.56 8.56 1.44 0.55 0.08 0.31 0.14 1.47 1.24 2.07 11.98 30.53 13.52 0.23 84.69 7.5%

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 14 Other, Zone 14 0.00 0.00 0.07 0.27 0.00 0.16 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.07 0.68 0.1% Total Zone 14 0.00 0.00 0.07 0.27 0.00 0.16 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.07 0.68 0.1%

TOTAL FOR STUDY AREA 22.85 17.51 19.68 10.39 1.07 3.81 5.61 23.00 5.63 14.71 16.39 32.72 15.00 4.72 193.09 17.1% Continued over page… Spreadsheet 6 continued…

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.50 0.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.00 1.77 2.14 0.07 5.71 0.5% Total Buffer 1 0.50 0.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.00 1.77 2.14 0.07 5.71 0.5%

Buffer 2 Other, Buffer 2 0.00 0.43 0.07 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.61 0.1% Total Buffer 2 0.00 0.43 0.07 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.61 0.1%

Buffer 3 St Helens Town Centre 0.92 0.65 13.92 7.93 2.23 0.51 0.75 2.96 1.92 2.42 1.08 0.20 0.24 49.19 84.95 7.5% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.09 4.50 3.47 0.40 0.00 0.00 1.03 0.00 0.41 0.07 0.00 0.00 13.69 23.66 2.1% Other, Buffer 3 0.00 0.00 0.07 0.07 0.07 0.00 0.00 0.00 0.00 0.06 0.00 0.00 0.00 0.63 0.91 0.1% Total Buffer 3 0.92 0.74 18.50 11.47 2.70 0.51 0.75 3.99 1.92 2.90 1.14 0.20 0.24 63.51 109.51 9.7%

Buffer 4 Warrington Town Centre 0.16 0.15 1.03 3.50 6.64 2.23 0.37 2.03 0.67 0.67 1.23 1.44 0.15 2.95 23.23 2.1% Gemini Retail Park, Europa Boulevard, Warrington 0.17 0.00 0.50 1.35 1.77 0.23 0.19 0.34 1.43 0.82 0.24 0.40 0.23 1.82 9.47 0.8% Other, Buffer 4 0.60 0.55 0.36 0.40 0.23 0.09 0.31 0.64 0.05 1.25 2.15 1.30 0.41 0.74 9.06 0.8% Total Buffer 4 0.92 0.70 1.89 5.25 8.64 2.55 0.87 3.00 2.14 2.74 3.62 3.14 0.80 5.50 41.76 3.7%

Buffer 5 Widnes Town Centre 0.00 0.00 0.45 1.23 20.81 2.51 0.89 0.57 0.27 0.25 0.00 0.00 0.00 1.06 28.03 2.5% Other, Buffer 5 0.00 0.05 0.13 0.11 1.94 0.05 0.07 0.26 0.53 0.00 0.19 0.05 0.00 0.10 3.48 0.3% Total Buffer 5 0.00 0.05 0.58 1.34 22.75 2.56 0.96 0.82 0.80 0.25 0.19 0.05 0.00 1.16 31.52 2.8%

Buffer 6 Liverpool City Centre 20.22 16.87 12.55 10.01 12.15 44.31 36.07 32.89 39.58 50.44 65.05 48.46 16.72 7.93 413.24 36.7% New Mersey Retail Park, Speke 1.35 1.11 1.54 1.87 4.65 20.21 15.44 6.43 10.95 5.84 3.86 3.06 1.14 0.19 77.63 6.9% Edge Lane Retail Park, Liverpool 0.10 0.09 0.19 0.32 0.36 0.58 0.68 5.85 8.64 9.49 5.27 0.30 0.06 0.19 32.12 2.8% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.53 0.00 0.25 6.51 0.82 0.82 1.97 0.21 0.49 0.45 0.00 0.00 12.05 1.1% Other, Buffer 6 0.17 0.08 0.12 0.13 0.00 2.51 1.60 0.85 0.75 2.61 1.84 0.50 0.07 0.00 11.21 1.0% Total Buffer 6 21.83 18.15 14.93 12.33 17.40 74.11 54.61 46.83 61.89 68.60 76.51 52.76 17.98 8.31 546.25 48.4%

Buffer 7 Bootle Town Centre 0.48 0.31 0.00 0.00 0.00 0.07 0.00 0.00 0.31 0.19 2.55 4.24 0.69 0.00 8.83 0.8% OtherOther, B Bufferuffer 7 0060.06 0000.00 0000.00 0000.00 0000.00 0180.18 0410.41 0130.13 0000.00 0120.12 0000.00 0000.00 0000.00 0000.00 0900.90 01%0.1% Total Buffer 7 0.54 0.31 0.00 0.00 0.00 0.24 0.41 0.13 0.31 0.31 2.55 4.24 0.69 0.00 9.74 0.9%

Buffer 8 Maghull Town Centre 0.00 0.08 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.71 2.42 0.00 3.21 0.3% Other, Buffer 8 0.00 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.0% Total Buffer 8 0.00 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.71 2.42 0.00 3.30 0.3%

TOTAL FOR BUFFER AREA 24.72 21.50 35.96 30.39 51.48 79.99 57.60 54.88 67.08 75.08 84.02 62.88 24.27 78.56 748.40 66.4%

Outside Buffer Area Southport Town Centre 0.59 0.50 0.15 1.23 0.00 0.65 0.94 0.29 0.79 1.16 1.48 2.79 6.62 2.40 19.58 1.7% Manchester City Centre 0.13 0.59 0.44 0.19 1.05 0.73 0.33 1.27 1.43 0.52 3.89 0.51 0.12 3.93 15.13 1.3% The Trafford Centre, Manchester 0.20 0.71 1.00 1.57 0.80 0.11 0.47 0.32 0.23 0.09 0.19 0.97 0.35 2.03 9.06 0.8% Other, Outside Buffer Area 0.65 1.41 3.54 1.37 3.15 1.48 1.52 2.78 2.79 3.32 2.18 3.88 1.59 4.17 33.83 3.0% Internet 2.18 2.31 4.96 1.93 2.58 4.22 1.26 6.76 8.46 6.11 2.99 6.18 4.12 5.40 59.46 5.3% Home Catalogue 2.88 1.25 0.90 1.73 1.45 1.28 1.20 4.57 3.12 5.30 7.98 3.95 1.65 2.39 39.65 3.5% TV / Interactive shopping 0.46 0.35 0.92 1.22 0.00 0.68 0.47 0.75 0.38 0.00 0.36 0.32 0.17 1.81 7.92 0.7% Car Boot Sale 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.09 0.00 0.00 0.00 0.00 0.05 0.24 0.0%

TOTAL OUTSIDE BUFFER AREA 7.08 7.12 11.92 9.25 9.14 9.15 6.20 16.75 17.29 16.50 19.08 18.60 14.61 22.18 184.87 16.4%

OVERALL TOTAL 54.71 46.17 67.64 50.08 61.75 93.04 69.48 94.73 90.09 106.40 119.60 114.31 53.93 105.57 1127.50 100.0%

NOTES: (1) The spending patterns are calculated by multiplying the total comparison goods expenditure in 2008 (Spreadsheet 4) by the market share (Spreadsheet 5). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.

All monetary values are held constant at 2005 prices. Spreadsheet 7 - Comparison Goods Spending Patterns in 2008 as a Percentage Across the Study Area Zones (excluding SFT)

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 15.01 16.83 0.07 0.15 0.00 0.36 0.08 0.72 0.43 0.14 0.60 1.59 2.12 0.14 Total Zone 1 15.01 16.83 0.07 0.15 0.00 0.36 0.08 0.72 0.43 0.14 0.60 1.59 2.12 0.14

Zone 2 Kirkby Industrial Estate, Kirkby 0.27 0.42 0.00 0.00 0.00 0.28 0.00 0.00 0.00 0.00 0.06 0.00 0.24 0.00 Total Zone 2 0.27 0.42 0.00 0.00 0.00 0.28 0.00 0.00 0.00 0.00 0.06 0.00 0.24 0.00

Zone 3 Prescot Town Centre 2.32 0.60 15.81 8.94 1.03 0.95 0.58 4.42 1.28 1.21 0.19 0.40 0.56 0.87 Cables Retail Park, Prescot 0.98 1.72 11.64 7.00 0.38 0.42 0.00 4.75 0.47 1.65 0.50 0.08 0.17 2.97 Total Zone 3 3.30 2.32 27.45 15.93 1.41 1.37 0.58 9.17 1.76 2.86 0.69 0.48 0.73 3.84

Zone 4 Whiston 0.00 0.00 0.00 1.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 1.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.59 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.59 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 7 Belle Vale 0.00 0.00 0.00 0.22 0.00 0.58 5.99 0.27 1.03 0.00 0.10 0.00 0.00 0.24 Woolton 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.00 0.11 0.09 0.06 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.22 0.00 0.70 5.99 0.27 1.14 0.09 0.17 0.00 0.00 0.24

Zone 8 Huyton Town Centre 2.36 1.66 1.86 4.10 0.33 0.53 0.88 15.85 2.30 9.33 0.06 0.00 0.00 0.33 Total Zone 8 2.36 1.66 1.86 4.10 0.33 0.53 0.88 15.85 2.30 9.33 0.06 0.00 0.00 0.33

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.23 0.00 0.00 0.00 0.46 0.22 0.00 0.40 0.31 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other, Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 0.39 0.00 0.00 0.00 0.46 0.22 0.00 0.60 0.31 0.00 0.00 0.00

Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.09 2.14 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.09 2.14 0.00 0.00 0.00

Zone 12 Aintree Racecourse Retail Park, Aintree 24.68 19.00 2.32 0.59 0.13 0.36 0.21 1.57 1.51 2.09 10.50 27.11 26.47 0.17 Other, Zone 12 0.97 1.04 0.00 0.61 0.00 0.00 0.00 0.11 0.00 0.10 0.30 1.83 0.85 0.05 Total Zone 12 25.65 20.04 2.32 1.20 0.13 0.36 0.21 1.68 1.51 2.19 10.80 28.95 27.32 0.23

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 14 Other, Zone 14 0.00 0.00 0.11 0.58 0.00 0.19 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.07 Total Zone 14 0.00 0.00 0.11 0.58 0.00 0.19 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.07

TOTAL FOR STUDY AREA 46.59 41.27 32.20 23.21 1.87 4.38 8.44 28.15 7.14 15.30 14.83 31.01 30.41 4.86 Continued over page… Spreadsheet 7 continued…

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 %%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 1.03 2.35 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.29 0.00 1.79 4.77 0.07 Total Buffer 1 1.03 2.35 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.29 0.00 1.79 4.77 0.07

Buffer 2 Other, Buffer 2 0.00 1.05 0.11 0.00 0.00 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 1.05 0.11 0.00 0.00 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 3 St Helens Town Centre 1.85 1.47 23.02 17.45 3.79 0.58 1.13 3.61 2.54 2.51 0.95 0.19 0.47 51.38 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.20 7.09 7.55 0.68 0.00 0.00 1.17 0.00 0.39 0.07 0.00 0.00 13.83 Other, Buffer 3 0.00 0.00 0.11 0.15 0.12 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.65 Total Buffer 3 1.85 1.67 30.23 25.15 4.60 0.58 1.13 4.78 2.54 2.98 1.02 0.19 0.47 65.85

Buffer 4 Warrington Town Centre 0.31 0.34 1.68 7.72 11.51 2.53 0.54 2.31 0.83 0.68 1.12 1.38 0.30 3.07 Gemini Retail Park, Europa Boulevard, Warrington 0.33 0.00 0.78 2.89 3.01 0.26 0.28 0.41 1.73 0.82 0.20 0.37 0.45 1.85 Other, Buffer 4 1.22 1.31 0.56 0.82 0.39 0.11 0.45 0.72 0.05 1.43 1.92 1.26 0.79 0.74 Total Buffer 4 1.86 1.65 3.02 11.43 14.91 2.90 1.27 3.44 2.61 2.93 3.24 3.01 1.54 5.65

Buffer 5 Widnes Town Centre 0.00 0.00 0.73 2.79 36.20 2.88 1.33 0.71 0.34 0.26 0.00 0.00 0.00 1.18 Other, Buffer 5 0.00 0.12 0.19 0.22 3.18 0.06 0.10 0.27 0.67 0.00 0.16 0.05 0.00 0.10 Total Buffer 5 0.00 0.12 0.92 3.02 39.38 2.94 1.43 0.99 1.01 0.26 0.16 0.05 0.00 1.28

Buffer 6 Liverpool City Centre 41.05 39.95 20.95 22.32 21.17 51.18 54.35 39.87 51.20 53.14 60.55 47.12 35.51 8.42 New Mersey Retail Park, Speke 2.79 2.65 2.55 4.15 8.10 23.19 23.18 7.75 13.98 6.30 3.56 2.98 2.35 0.21 Edge Lane Retail Park, Liverpool 0.18 0.21 0.32 0.69 0.61 0.66 0.99 7.04 10.70 10.14 4.80 0.27 0.11 0.19 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.90 0.00 0.44 7.48 1.21 1.02 2.49 0.22 0.45 0.42 0.00 0.00 Other, Buffer 6 0.33 0.18 0.19 0.26 0.00 2.90 2.41 1.01 0.94 2.71 1.73 0.46 0.13 0.00 Total Buffer 6 44.35 42.99 24.91 27.42 30.32 85.40 82.14 56.69 79.31 72.50 71.08 51.26 38.09 8.83

Buffer 7 Bootle Town Centre 0.98 0.78 0.00 0.00 0.00 0.07 0.00 0.00 0.42 0.18 2.49 4.17 1.46 0.00 Other, Buffer 7 0.14 0.00 0.00 0.00 0.00 0.20 0.61 0.14 0.00 0.13 0.00 0.00 0.00 0.00 Total Buffer 7 1.12 0.78 0.00 0.00 0.00 0.27 0.61 0.14 0.42 0.31 2.49 4.17 1.46 0.00

Buffer 8 Maghull Town Centre 0.00 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 4.97 0.00 Other, Buffer 8 0.00 0.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 8 0.00 0.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 4.97 0.00

TOTAL FOR BUFFER AREA 50.21 51.00 59.19 67.01 89.21 92.08 86.58 66.16 85.89 79.28 78.00 61.14 51.30 81.69

Outside Buffer Area Southport Town Centre 1.14 1.14 0.23 2.76 0.00 0.75 1.38 0.34 0.99 1.15 1.38 2.66 13.98 2.48 Manchester City Centre 0.26 1.41 0.70 0.40 1.80 0.84 0.48 1.54 1.87 0.50 3.53 0.48 0.24 4.17 The Trafford Centre, Manchester 0.38 1.76 1.68 3.55 1.41 0.13 0.73 0.38 0.28 0.09 0.19 0.92 0.69 2.24 Other, Outside Buffer Area 1.33 3.32 5.90 2.96 5.61 1.72 2.28 3.33 3.74 3.59 1.98 3.69 3.29 4.46

TOTAL OUTSIDE BUFFER AREA 3.11 7.63 8.51 9.67 8.81 3.44 4.88 5.58 6.87 5.32 7.07 7.75 18.20 13.36

OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 8 - Comparison Goods Spending Patterns in 2008 Across the Study Area Zones (excluding SFT)

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 7.38 7.11 0.04 0.07 0.00 0.31 0.05 0.59 0.34 0.14 0.65 1.65 1.02 0.14 19.49 1.9% Total Zone 1 7.38 7.11 0.04 0.07 0.00 0.31 0.05 0.59 0.34 0.14 0.65 1.65 1.02 0.14 19.49 1.9%

Zone 2 Kirkby Industrial Estate, Kirkby 0.13 0.18 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.07 0.00 0.11 0.00 0.74 0.1% Total Zone 2 0.13 0.18 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.07 0.00 0.11 0.00 0.74 0.1%

Zone 3 Prescot Town Centre 1.14 0.25 9.62 4.04 0.59 0.83 0.39 3.65 1.00 1.15 0.20 0.41 0.27 0.84 24.38 2.4% Cables Retail Park, Prescot 0.48 0.73 7.08 3.16 0.22 0.37 0.00 3.93 0.37 1.57 0.54 0.08 0.08 2.85 21.47 2.1% Total Zone 3 1.62 0.98 16.70 7.20 0.81 1.19 0.39 7.58 1.37 2.72 0.74 0.50 0.35 3.69 45.85 4.5%

Zone 4 Whiston 0.00 0.00 0.00 0.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.47 0.0% Total Zone 4 0.00 0.00 0.00 0.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.47 0.0%

Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.51 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.68 0.1% Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.51 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.68 0.1%

Zone 7 Belle Vale 0.00 0.00 0.00 0.10 0.00 0.50 3.99 0.22 0.81 0.00 0.11 0.00 0.00 0.23 5.96 0.6% Woolton 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.09 0.09 0.07 0.00 0.00 0.00 0.35 0.0% Total Zone 7 0.00 0.00 0.00 0.10 0.00 0.61 3.99 0.22 0.89 0.09 0.18 0.00 0.00 0.23 6.31 0.6%

Zone 8 Huyton Town Centre 1.16 0.70 1.13 1.85 0.19 0.46 0.58 13.10 1.80 8.86 0.07 0.00 0.00 0.32 30.21 3.0% Total Zone 8 1.16 0.70 1.13 1.85 0.19 0.46 0.58 13.10 1.80 8.86 0.07 0.00 0.00 0.32 30.21 3.0%

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Z10Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.14 0.00 0.00 0.00 0.30 0.18 0.00 0.38 0.34 0.00 0.00 0.00 1.34 0.1% Stockbridge Village District Centre 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.0% Other, Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.00 0.18 0.0% Total Zone 10 0.00 0.00 0.24 0.00 0.00 0.00 0.30 0.18 0.00 0.57 0.34 0.00 0.00 0.00 1.62 0.2%

Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.09 2.31 0.00 0.00 0.00 2.50 0.2% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.09 2.31 0.00 0.00 0.00 2.50 0.2%

Zone 12 Aintree Racecourse Retail Park, Aintree 12.14 8.03 1.41 0.27 0.08 0.31 0.14 1.30 1.18 1.99 11.37 28.16 12.71 0.16 79.24 7.8% Other, Zone 12 0.48 0.44 0.00 0.28 0.00 0.00 0.00 0.09 0.00 0.09 0.32 1.90 0.41 0.05 4.07 0.4% Total Zone 12 12.62 8.47 1.41 0.54 0.08 0.31 0.14 1.39 1.18 2.08 11.69 30.06 13.12 0.22 83.31 8.2%

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 14 Other, Zone 14 0.00 0.00 0.07 0.26 0.00 0.16 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.07 0.66 0.1% Total Zone 14 0.00 0.00 0.07 0.26 0.00 0.16 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.07 0.66 0.1%

TOTAL FOR STUDY AREA 22.92 17.44 19.60 10.49 1.08 3.80 5.62 23.26 5.58 14.53 16.05 32.21 14.60 4.66 191.83 18.8% Continued over page… Spreadsheet 8 continued…

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.51 0.99 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.00 1.86 2.29 0.07 6.00 0.6% Total Buffer 1 0.51 0.99 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.00 1.86 2.29 0.07 6.00 0.6%

Buffer 2 Other, Buffer 2 0.00 0.44 0.07 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.62 0.1% Total Buffer 2 0.00 0.44 0.07 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.62 0.1%

Buffer 3 St Helens Town Centre 0.91 0.62 14.01 7.89 2.19 0.50 0.75 2.98 1.99 2.39 1.03 0.20 0.23 49.31 84.99 8.3% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.08 4.32 3.41 0.40 0.00 0.00 0.97 0.00 0.37 0.07 0.00 0.00 13.27 22.89 2.2% Other, Buffer 3 0.00 0.00 0.07 0.07 0.07 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.62 0.90 0.1% Total Buffer 3 0.91 0.70 18.39 11.37 2.66 0.50 0.75 3.95 1.99 2.83 1.10 0.20 0.23 63.20 108.78 10.7%

Buffer 4 Warrington Town Centre 0.15 0.14 1.02 3.49 6.65 2.20 0.36 1.91 0.65 0.65 1.21 1.43 0.14 2.95 22.95 2.2% Gemini Retail Park, Europa Boulevard, Warrington 0.16 0.00 0.47 1.31 1.74 0.22 0.19 0.34 1.35 0.78 0.22 0.39 0.21 1.77 9.16 0.9% Other, Buffer 4 0.60 0.55 0.34 0.37 0.23 0.10 0.30 0.60 0.04 1.36 2.08 1.31 0.38 0.71 8.96 0.9% Total Buffer 4 0.91 0.70 1.84 5.17 8.61 2.52 0.85 2.85 2.04 2.79 3.51 3.12 0.74 5.42 41.06 4.0%

Buffer 5 Widnes Town Centre 0.00 0.00 0.44 1.26 20.90 2.50 0.88 0.59 0.26 0.25 0.00 0.00 0.00 1.14 28.23 2.8% Other, Buffer 5 0.00 0.05 0.12 0.10 1.84 0.05 0.07 0.23 0.53 0.00 0.18 0.05 0.00 0.09 3.29 0.3% Total Buffer 5 0.00 0.05 0.56 1.36 22.73 2.55 0.95 0.81 0.79 0.25 0.18 0.05 0.00 1.23 31.52 3.1%

Buffer 6 Liverpool City Centre 20.19 16.89 12.75 10.09 12.22 44.45 36.16 32.95 40.00 50.48 65.55 48.94 17.04 8.08 415.79 40.7% New Mersey Retail Park, Speke 1.37 1.12 1.55 1.88 4.68 20.14 15.43 6.40 10.92 5.98 3.85 3.10 1.13 0.20 77.75 7.6% Edge Lane Retail Park, Liverpool 0.09 0.09 0.19 0.31 0.35 0.57 0.66 5.82 8.36 9.63 5.19 0.28 0.05 0.19 31.78 3.1% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.55 0.00 0.25 6.50 0.81 0.84 1.94 0.21 0.49 0.44 0.00 0.00 12.03 1.2% Other, Buffer 6 0.16 0.08 0.11 0.12 0.00 2.52 1.60 0.83 0.74 2.57 1.87 0.48 0.06 0.00 11.14 1.1% Total Buffer 6 21.81 18.17 15.15 12.39 17.50 74.18 54.66 46.84 61.96 68.87 76.95 53.24 18.28 8.47 548.49 53.7%

Buffer 7 Bootle Town Centre 0.48 0.33 0.00 0.00 0.00 0.06 0.00 0.00 0.33 0.18 2.70 4.33 0.70 0.00 9.10 0.9% Other, Buffer 7 0.07 0.00 0.00 0.00 0.00 0.17 0.41 0.12 0.00 0.12 0.00 0.00 0.00 0.00 0.88 0.1% Total Buffer 7 0.55 0.33 0.00 0.00 0.00 0.24 0.41 0.12 0.33 0.30 2.70 4.33 0.70 0.00 9.98 1.0%

Buffer 8 Maghull Town Centre 0.00 0.08 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.70 2.38 0.00 3.16 0.3% Other,, Buffer 8 0.00 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.0% Total Buffer 8 0.00 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.70 2.38 0.00 3.25 0.3%

TOTAL FOR BUFFER AREA 24.70 21.55 36.01 30.29 51.50 79.98 57.61 54.68 67.11 75.31 84.45 63.50 24.62 78.39 749.69 73.5%

Outside Buffer Area Southport Town Centre 0.56 0.48 0.14 1.25 0.00 0.66 0.92 0.28 0.77 1.09 1.50 2.77 6.71 2.38 19.51 1.9% Manchester City Centre 0.13 0.60 0.42 0.18 1.04 0.73 0.32 1.27 1.46 0.47 3.82 0.49 0.11 4.01 15.05 1.5% The Trafford Centre, Manchester 0.19 0.75 1.02 1.60 0.81 0.11 0.49 0.31 0.22 0.09 0.20 0.96 0.33 2.15 9.22 0.9% Other, Outside Buffer Area 0.65 1.40 3.59 1.34 3.24 1.50 1.52 2.76 2.92 3.41 2.14 3.83 1.58 4.28 34.15 3.3%

TOTAL OUTSIDE BUFFER AREA 1.53 3.23 5.18 4.37 5.09 2.99 3.25 4.62 5.37 5.06 7.66 8.05 8.73 12.82 77.92 7.6%

OVERALL TOTAL 49.19 42.26 60.85 45.19 57.73 86.86 66.54 82.64 78.13 94.99 108.26 103.86 48.00 95.97 1020.47 100.0%

NOTES: (1) The spending patterns are calculated by multiplying the total comparison goods expenditure in 2008 (Spreadsheet 4) by the market share (Spreadsheet 7). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.

All monetary values are held constant at 2005 prices. Spreadsheet 9 - Total Expenditure on Different Categories of Comparison Goods & Expenditure Growth

Table A - Per Capita Expenditure on Different Categories of Comparison Goods in 2005 and 2008 Expenditure per capita (£) Expenditure Category Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Clothes and Shoes 594 625 657 668 695 666 606 639 653 589 610 637 687 652 Furniture, Carpets, Soft Household Furnishings 312 300 357 361 372 354 337 341 361 306 317 336 383 349 DIY and Decorating Goods 249 245 275 276 284 273 259 266 275 242 250 263 287 270 2005 Domestic Appliances 370 369 419 424 439 418 390 403 419 363 377 399 443 411 Other Goods 765 758 865 876 907 863 808 832 869 747 779 824 919 851 Total Comparison Goods Expenditure 2,291 2,296 2,571 2,607 2,696 2,576 2,399 2,482 2,578 2,248 2,334 2,460 2,718 2,533 Clothes and Shoes 686 721 758 771 802 769 700 738 754 680 704 735 793 753 Furniture, Carpets, Soft Household Furnishings 360 346 412 417 429 409 389 394 417 353 366 388 442 403 DIY and Decorating Goods 287 283 317 319 328 315 299 307 317 279 289 304 331 312 2008 Domestic Appliances 427 426 484 489 507 483 450 465 484 419 435 461 511 474 Other Goods 883 875 998 1,011 1,047 996 933 960 1,003 862 899 951 1,061 982 Total Comparison Goods Expenditure 2,645 2,650 2,968 3,009 3,112 2,974 2,769 2,865 2,976 2,595 2,694 2,840 3,137 2,924

Table B - Population in 2008 Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Population 2008 20,687 17,422 22,791 16,642 19,844 31,289 25,089 33,063 30,274 41,002 44,393 40,255 17,190 36,104

Table C - Total Expenditure on Different Categories of Comparison Goods, 2008 Total Expenditure (in £m) Expenditure Category Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Clothes and Shoes 14. 2 12. 6 17. 3 12. 8 15. 9 24. 1 17 . 6 24. 4 22. 8 27. 9 31. 3 29. 6 13. 6 27. 2 Furniture, Carpets, Soft Household Furnishings 7.5 6.0 9.4 6.9 8.5 12.8 9.8 13.0 12.6 14.5 16.2 15.6 7.6 14.5 DIY and Decorating Goods 5.9 4.9 7.2 5.3 6.5 9.9 7.5 10.2 9.6 11.5 12.8 12.2 5.7 11.3 2008 Domestic Appliances 8.8 7.4 11.0 8.1 10.1 15.1 11.3 15.4 14.6 17.2 19.3 18.5 8.8 17.1 Other Goods 18.3 15.2 22.8 16.8 20.8 31.2 23.4 31.8 30.4 35.4 39.9 38.3 18.2 35.5 Total Comparison Goods Expenditure 54.7 46.2 67.6 50.1 61.8 93.0 69.5 94.7 90.1 106.4 119.6 114.3 53.9 105.6

NOTES: (1) Table A sets out per capita expenditure for the five different categories of comparison goods. The expenditure data is derived from Mapinfo 2005 per capita annual comparison goods expenditure estimates, which we have obtained through our in-house GIS system. The 2005 MapInfo expenditure data has been projected forward to the base year (2008) using the MapInfo forecast growth rate of 4.9% per annum (as set out in MapInfo/OEF Information Brief 07/2 - Table 2). (2) Table B sets out the total population in each zone in 2008. (3)The figures in Table C are the products of multiplying the data presented in Table A (2008 per capita expenditure) by Table B (population), and are in millions of pounds (£m).

All monetary values are held constant at 2005 prices. Spreadsheet 9a - Clothes and Shoes: Spending Patterns in 2008 as a Percentage Across the Study Area Zones

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 14.42 16.64 0.00 0.00 0.00 0.00 0.00 0.87 0.00 0.00 0.32 1.50 1.63 0.00 Total Zone 1 14.42 16.64 0.00 0.00 0.00 0.00 0.00 0.87 0.00 0.00 0.32 1.50 1.63 0.00

Zone 2 Kirkby Industrial Estate, Kirkby 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.86 0.00 Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.86 0.00

Zone 3 Prescot Town Centre 4.81 1.56 15.52 5.16 0.00 0.91 0.57 4.80 2.66 2.12 0.00 1.45 0.00 0.85 Cables Retail Park, Prescot 1.32 0.78 10.46 5.95 1.41 0.43 0.00 3.03 1.36 0.76 1.51 0.00 0.00 2.54 Total Zone 3 6.12 2.34 25.98 11.11 1.41 1.35 0.57 7.83 4.02 2.88 1.51 1.45 0.00 3.39

Zone 4 Whiston 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.91 0.57 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.91 0.57 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 7 Belle Vale 0.00 0.00 0.00 0.79 0.00 0.91 6.15 0.00 2.58 0.00 0.40 0.00 0.00 0.00 Woolton 0.00 0.00 0.00 0.00 0.00 0.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.79 0.00 1.39 6.15 0.00 2.58 0.00 0.40 0.00 0.00 0.00

Zone 8 Huyton Town Centre 1.38 0.74 2.00 5.82 0.75 0.00 1.15 14.75 2.35 13.66 0.00 0.00 0.00 0.39 Total Zone 8 1.38 0.74 2.00 5.82 0.75 0.00 1.15 14.75 2.35 13.66 0.00 0.00 0.00 0.39

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.57 0.00 0.00 1.02 1.19 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.59 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other, Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.72 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 0.59 0.00 0.00 0.00 0.57 0.00 0.00 1.74 1.19 0.00 0.00 0.00

Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.42 0.00 0.34 0.96 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.42 0.00 0.34 0.96 0.00 0.00 0.00

Zone 12 Aintree Racecourse Retail Park, Aintree 7.50 1.47 0.00 0.00 0.00 0.00 0.00 0.00 0.45 0.68 2.32 2.84 6.53 0.00 Other, Zone 12 0.66 0.74 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.32 2.11 0.00 0.00 Total Zone 12 8.16 2.21 0.00 0.00 0.00 0.00 0.00 0.00 0.45 0.68 2.64 4.95 6.53 0.00

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 14 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00

TOTAL FOR STUDY AREA 30.08 21.92 28.57 17.72 2.16 3.64 9.02 24.30 9.41 19.29 7.02 7.90 9.02 3.79 Continued over page Spreadsheet 9a continued…

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.34 0.00 1.45 0.77 0.00 Total Buffer 1 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.34 0.00 1.45 0.77 0.00

Buffer 2 Skelmersdale Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.45 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.45 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 3 St Helens Town Centre 2.77 4.55 20.80 18.12 4.91 1.35 1.83 2.61 1.97 2.61 2.87 0.69 0.86 50.44 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.74 2.94 1.72 1.41 0.00 0.00 0.00 0.00 0.38 0.00 0.00 0.00 5.60 Total Buffer 3 2.77 5.28 23.74 19.84 6.32 1.35 1.83 2.61 1.97 2.99 2.87 0.69 0.86 56.04

Buffer 4 Warrington Town Centre 0.66 0.74 2.00 8.47 16.96 3.73 1.25 4.28 1.52 0.76 1.43 0.69 0.00 2.15 Gemini Retail Park, Europa Boulevard, Warrington 0.72 0.00 1.76 5.95 8.48 0.43 0.00 0.45 2.88 2.12 0.00 1.10 1.63 4.12 Other, Buffer 4 0.66 1.52 0.00 0.00 0.00 0.00 0.57 0.00 0.00 0.34 4.23 0.72 0.00 0.39 Total Buffer 4 2.04 2.25 3.76 14.42 25.43 4.16 1.83 4.73 4.40 3.22 5.66 2.52 1.63 6.66

Buffer 5 Widnes Town Centre 0.00 0.00 0.00 0.79 15.97 3.69 0.68 0.42 0.91 0.00 0.00 0.00 0.00 0.85 Runcorn Town Centre 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 5 0.00 0.00 0.00 0.79 16.72 3.69 0.68 0.42 0.91 0.00 0.00 0.00 0.00 0.85

Buffer 6 Liverpool City Centre 49.25 51.61 23.84 26.72 25.59 54.14 56.17 46.43 53.34 57.13 61.65 60.57 44.54 9.12 New Mersey Retail Park, Speke 0.66 0.74 2.00 0.93 3.41 18.96 15.95 1.79 8.80 1.10 3.59 1.85 3.26 0.00 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.70 0.00 0.00 4.99 0.57 0.00 2.58 0.34 0.96 0.75 0.00 0.00 Other, Buffer 6 0.72 0.78 0.00 0.00 0.00 1.82 1.35 0.89 1.44 3.71 2.56 0.00 0.00 0.00 Total Buffer 6 50.63 53.13 26.55 27.65 29.00 79.92 74.04 49.11 66.16 62.28 68.76 63.18 47.80 9.12

Buffer 7 Other, Buffer 7 0.66 0.74 0.00 0.00 0.00 0.48 0.57 0.00 0.53 0.68 0.72 2.17 1.63 0.00 Total Buffer 7 0.66 0.74 0.00 0.00 0.00 0.48 0.57 0.00 0.53 0.68 0.72 2.17 1.63 0.00

Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.82 3.94 0.00 Other, Buffer 8 0.00 0.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 8 0.00 0.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.82 3.94 0.00

TOTAL FOR BUFFER AREA 56.82 62.18 54.04 62.70 77.47 89.59 78.95 57.32 73.97 69.50 78.01 71.83 56.63 72.67

Outside Buffer Area Southport Town Centre 4.15 3.03 0.59 3.44 0.00 0.91 3.38 0.87 1.97 2.61 1.91 5.15 18.71 4.70 Manchester City Centre 0.00 3.08 1.88 0.79 3.57 1.39 1.83 3.08 2.43 1.89 5.17 1.48 0.86 5.54 Cheshire Oaks Outlet Village, Ellesmere Port 1.38 0.00 1.29 1.85 3.49 1.30 0.68 1.76 1.60 0.34 1.98 1.39 1.63 1.82 The Trafford Centre, Manchester 1.38 2.25 2.58 3.44 1.41 0.48 0.00 1.32 0.99 0.34 0.00 2.20 2.49 1.36 Chester City Centre 0.00 0.78 1.29 1.59 3.57 0.00 0.00 0.45 0.91 0.72 1.59 0.00 0.86 0.45 Other, Outside Buffer Area 0.00 2.21 4.58 3.31 3.49 0.87 3.65 1.32 0.91 2.16 0.40 3.96 4.03 2.61 Internet 1.45 3.03 2.00 0.00 1.41 0.87 0.57 3.06 0.99 1.40 0.64 2.89 2.49 2.03 Home Catalogue 4.08 1.52 3.17 4.23 2.75 0.48 1.93 6.54 6.83 1.74 2.32 3.21 3.26 5.03 TV / Interactive shopping 0.66 0.00 0.00 0.93 0.00 0.48 0.00 0.00 0.00 0.00 0.96 0.00 0.00 0.00 Car Boot Sale 0.00 0.00 0.00 0.00 0.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

TOTAL OUTSIDE BUFFER AREA 13.10 15.90 17.39 19.58 20.37 6.77 12.03 18.39 16.62 11.20 14.97 20.28 34.35 23.54

OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 9b - Clothes and Shoes: Spending Patterns in 2008 Across the Study Area Zones

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 2.04 2.09 0.00 0.00 0.00 0.00 0.00 0.21 0.00 0.00 0.10 0.45 0.22 0.00 5.12 1.8% Total Zone 1 2.04 2.09 0.00 0.00 0.00 0.00 0.00 0.21 0.00 0.00 0.10 0.45 0.22 0.00 5.12 1.8%

Zone 2 Kirkby Industrial Estate, Kirkby 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.12 0.0% Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.12 0.0%

Zone 3 Prescot Town Centre 0.68 0.20 2.68 0.66 0.00 0.22 0.10 1.17 0.61 0.59 0.00 0.43 0.00 0.23 7.57 2.6% Cables Retail Park, Prescot 0.19 0.10 1.81 0.76 0.22 0.10 0.00 0.74 0.31 0.21 0.47 0.00 0.00 0.69 5.61 1.9% Total Zone 3 0.87 0.29 4.49 1.43 0.22 0.32 0.10 1.91 0.92 0.80 0.47 0.43 0.00 0.92 13.18 4.5%

Zone 4 Whiston 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 4 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Z5Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.22 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.32 0.1% Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.22 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.32 0.1%

Zone 7 Belle Vale 0.00 0.00 0.00 0.10 0.00 0.22 1.08 0.00 0.59 0.00 0.12 0.00 0.00 0.00 2.11 0.7% Woolton 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.0% Total Zone 7 0.00 0.00 0.00 0.10 0.00 0.33 1.08 0.00 0.59 0.00 0.12 0.00 0.00 0.00 2.23 0.8%

Zone 8 Huyton Town Centre 0.20 0.09 0.35 0.75 0.12 0.00 0.20 3.60 0.54 3.81 0.00 0.00 0.00 0.11 9.75 3.3% Total Zone 8 0.20 0.09 0.35 0.75 0.12 0.00 0.20 3.60 0.54 3.81 0.00 0.00 0.00 0.11 9.75 3.3%

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.00 0.28 0.37 0.00 0.00 0.00 0.76 0.3% Stockbridge Village District Centre 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.0% Other, Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.00 0.00 0.20 0.1% Total Zone 10 0.00 0.00 0.10 0.00 0.00 0.00 0.10 0.00 0.00 0.48 0.37 0.00 0.00 0.00 1.06 0.4%

Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.09 0.30 0.00 0.00 0.00 0.50 0.2% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.09 0.30 0.00 0.00 0.00 0.50 0.2%

Zone 12 Aintree Racecourse Retail Park, Aintree 1.06 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.19 0.73 0.84 0.89 0.00 4.00 1.4% Other, Zone 12 0.09 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.63 0.00 0.00 0.91 0.3% Total Zone 12 1.16 0.28 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.19 0.83 1.46 0.89 0.00 4.91 1.7%

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 14 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.0% Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.0%

TOTAL FOR STUDY AREA 4.27 2.76 4.94 2.27 0.34 0.88 1.58 5.93 2.15 5.38 2.19 2.34 1.23 1.03 37.28 12.8% Continued over page Spreadsheet 9b continued…

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.00 0.43 0.10 0.00 0.73 0.3% Total Buffer 1 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.00 0.43 0.10 0.00 0.73 0.3%

Buffer 2 Skelmersdale Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.0% Total Buffer 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.0%

Buffer 3 St Helens Town Centre 0.39 0.57 3.59 2.33 0.78 0.32 0.32 0.64 0.45 0.73 0.90 0.21 0.12 13.71 25.05 8.6% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.09 0.51 0.22 0.22 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 1.52 2.67 0.9% Total Buffer 3 0.39 0.66 4.10 2.55 1.01 0.32 0.32 0.64 0.45 0.83 0.90 0.21 0.12 15.23 27.72 9.5%

Buffer 4 Warrington Town Centre 0.09 0.09 0.35 1.09 2.70 0.90 0.22 1.04 0.35 0.21 0.45 0.21 0.00 0.58 8.27 2.8% Gemini Retail Park, Europa Boulevard, Warrington 0.10 0.00 0.31 0.76 1.35 0.10 0.00 0.11 0.66 0.59 0.00 0.33 0.22 1.12 5.65 1.9% Other, Buffer 4 0.09 0.19 0.00 0.00 0.00 0.00 0.10 0.00 0.00 0.09 1.32 0.21 0.00 0.11 2.12 0.7% Total Buffer 4 0.29 0.28 0.65 1.85 4.05 1.00 0.32 1.15 1.00 0.90 1.77 0.74 0.22 1.81 16.05 5.5%

Buffer 5 Widnes Town Centre 0.00 0.00 0.00 0.10 2.54 0.89 0.12 0.10 0.21 0.00 0.00 0.00 0.00 0.23 4.19 1.4% Runcorn Town Centre 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 0.0% Total Buffer 5 0.00 0.00 0.00 0.10 2.66 0.89 0.12 0.10 0.21 0.00 0.00 0.00 0.00 0.23 4.31 1.5%

Buffer 6 Liverpool City Centre 6.99 6.49 4.12 3.43 4.07 13.02 9.86 11.32 12.17 15.93 19.27 17.93 6.07 2.48 133.14 45.7% New Mersey Retail Park, Speke 0.09 0.09 0.35 0.12 0.54 4.56 2.80 0.44 2.01 0.31 1.12 0.55 0.44 0.00 13.42 4.6% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.12 0.00 0.00 1.20 0.10 0.00 0.59 0.09 0.30 0.22 0.00 0.00 2.63 0.9% Other, Buffer 6 0.10 0.10 0.00 0.00 0.00 0.44 0.24 0.22 0.33 1.03 0.80 0.00 0.00 0.00 3.26 1.1% Total Buffer 6 7.18 6.68 4.59 3.55 4.62 19.22 13.00 11.98 15.10 17.36 21.49 18.70 6.52 2.48 152.45 52.4%

Buffer 7 Other, Buffer 7 0.09 0.09 0.00 0.00 0.00 0.11 0.10 0.00 0.12 0.19 0.22 0.64 0.22 0.00 1.80 0.6% Total Buffer 7 0.09 0.09 0.00 0.00 0.00 0.11 0.10 0.00 0.12 0.19 0.22 0.64 0.22 0.00 1.80 0.6%

Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.54 0.00 1.08 0.4% Other, Buffer 8 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.0% Total Buffer 8 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.54 0.00 1.17 0.4%

TOTAL FOR BUFFER AREA 8.06 7.82 9.34 8.05 12.33 21.55 13.86 13.98 16.88 19.38 24.38 21.26 7.72 19.75 204.35 70.2%

Outside Buffer Area Southport Town Centre 0.59 0.38 0.10 0.44 0.00 0.22 0.59 0.21 0.45 0.73 0.60 1.52 2.55 1.28 9.66 3.3% Manchester City Centre 0.00 0.39 0.33 0.10 0.57 0.33 0.32 0.75 0.55 0.53 1.62 0.44 0.12 1.51 7.55 2.6% Cheshire Oaks Outlet Village, Ellesmere Port 0.20 0.00 0.22 0.24 0.56 0.31 0.12 0.43 0.36 0.09 0.62 0.41 0.22 0.49 4.28 1.5% The Trafford Centre, Manchester 0.20 0.28 0.45 0.44 0.22 0.11 0.00 0.32 0.23 0.09 0.00 0.65 0.34 0.37 3.71 1.3% Chester City Centre 0.00 0.10 0.22 0.20 0.57 0.00 0.00 0.11 0.21 0.20 0.50 0.00 0.12 0.12 2.35 0.8% Other, Outside Buffer Area 0.00 0.28 0.79 0.42 0.56 0.21 0.64 0.32 0.21 0.60 0.12 1.17 0.55 0.71 6.58 2.3% Internet 0.21 0.38 0.35 0.00 0.22 0.21 0.10 0.75 0.23 0.39 0.20 0.86 0.34 0.55 4.78 1.6% Home Catalogue 0.58 0.19 0.55 0.54 0.44 0.11 0.34 1.59 1.56 0.48 0.73 0.95 0.44 1.37 9.87 3.4% TV / Interactive shopping 0.09 0.00 0.00 0.12 0.00 0.11 0.00 0.00 0.00 0.00 0.30 0.00 0.00 0.00 0.63 0.2% Car Boot Sale 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.0%

TOTAL OUTSIDE BUFFER AREA 1.86 2.00 3.01 2.51 3.24 1.63 2.11 4.48 3.79 3.12 4.68 6.00 4.68 6.40 49.52 17.0%

OVERALL TOTAL 14.18 12.57 17.28 12.83 15.92 24.05 17.55 24.39 22.82 27.88 31.26 29.60 13.63 27.17 291.14 100.0%

NOTES: (1) The spending patterns are calculated by multiplying the total clothes and shoes expenditure in 2008 (Spreadsheet 9, Table C) by the market share (Spreadsheet 9a). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.

All monetary values are held constant at 2005 prices. Spreadsheet 9c - Furniture, Carpets and Soft Household Furnishings: Spending Patterns in 2008 as a Percentage Across the Study Area Zones

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 13.68 19.18 0.00 0.00 0.00 0.51 0.00 0.60 0.52 0.00 0.82 3.47 2.08 1.02 Total Zone 1 13.68 19.18 0.00 0.00 0.00 0.51 0.00 0.60 0.52 0.00 0.82 3.47 2.08 1.02

Zone 2 Kirkby Industrial Estate, Kirkby 0.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.41 0.00 0.00 0.00 Total Zone 2 0.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.41 0.00 0.00 0.00

Zone 3 Prescot Town Centre 0.85 1.25 10.19 0.96 0.00 0.51 0.00 3.57 0.00 0.83 0.00 0.00 1.19 0.51 Cables Retail Park, Prescot 3.97 4.54 9.62 6.73 0.00 0.51 0.00 0.60 0.00 0.57 0.00 0.00 1.19 3.01 Total Zone 3 4.82 5.79 19.81 7.69 0.00 1.02 0.00 4.17 0.00 1.40 0.00 0.00 2.38 3.52

Zone 4 Whiston 0.00 0.00 0.00 2.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 2.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.51 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.51 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 1.02 4.37 1.79 1.52 0.00 0.00 0.00 0.00 1.67 Woolton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.76 0.57 0.41 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.00 0.00 1.02 4.37 1.79 2.27 0.57 0.41 0.00 0.00 1.67

Zone 8 Huyton Town Centre 1.04 1.25 1.25 0.00 0.93 2.49 0.75 7.14 0.52 5.87 0.41 0.00 0.00 1.02 Total Zone 8 1.04 1.25 1.25 0.00 0.93 2.49 0.75 7.14 0.52 5.87 0.41 0.00 0.00 1.02

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 1.54 0.00 0.00 0.00 0.00 1.49 0.00 0.00 0.00 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 1.54 0.00 0.00 0.00 0.00 1.49 0.00 0.00 0.00 0.00 0.00 0.00

Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.89 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.89 0.00 0.00 0.00

Zone 12 Aintree Racecourse Retail Park, Aintree 16.15 20.77 4.33 1.28 0.93 0.00 0.75 1.79 1.03 2.54 9.19 26.37 22.92 0.00 Other, Zone 12 0.85 1.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.41 0.49 0.89 0.00 Total Zone 12 17.00 21.79 4.33 1.28 0.93 0.00 0.75 1.79 1.03 2.54 9.60 26.85 23.81 0.00

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 14 Rainhill 0.00 0.00 0.77 3.21 0.00 1.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.51 Total Zone 14 0.00 0.00 0.77 3.21 0.00 1.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.51

TOTAL FOR STUDY AREA 37.39 48.01 27.69 14.42 1.85 6.80 5.87 16.96 4.33 10.38 15.53 30.33 28.27 7.74 Continued over page… Spreadsheet 9c continued…

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 1.69 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.49 3.87 0.00 Total Buffer 1 1.69 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.49 3.87 0.00

Buffer 2 Rainford 0.00 0.00 0.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 0.00 0.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 3 St Helens Town Centre 0.00 0.00 13.65 20.83 5.88 0.74 0.00 1.19 0.52 1.25 0.00 0.00 0.89 45.19 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 2.79 5.13 0.00 0.00 0.00 0.60 0.00 0.00 0.00 0.00 0.00 7.93 Other, Buffer 3 0.00 0.00 0.77 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.34 Total Buffer 3 0.00 0.00 17.21 26.92 5.88 0.74 0.00 1.79 0.52 1.25 0.00 0.00 0.89 54.46

Buffer 4 Warrington Town Centre 0.85 1.02 5.29 9.94 10.88 7.76 1.49 4.17 2.58 2.54 3.88 7.01 2.08 7.09 IKEA, Warrington Gemini Retail Park 4.43 2.27 1.54 2.56 0.00 0.74 2.14 2.68 0.00 2.54 1.43 2.15 3.27 3.01 Gemini Retail Park, Europa Boulevard, Warrington 0.85 0.00 2.02 5.45 2.18 0.00 0.75 0.60 6.12 0.83 0.00 0.49 0.00 3.52 Other, Buffer 4 1.04 0.00 1.25 0.00 0.93 0.00 0.00 1.79 0.00 0.00 0.41 1.18 0.89 1.34 Total Buffer 4 7.17 3.29 10.10 17.95 13.98 8.49 4.37 9.23 8.70 5.91 5.72 10.83 6.25 14.97

Buffer 5 Widnes Town Centre 0.00 0.00 2.02 1.92 35.74 0.00 2.14 0.00 0.52 0.42 0.00 0.00 0.00 0.00 Other, Buffer 5 0.00 0.00 0.00 0.00 1.25 0.00 0.00 0.00 1.27 0.00 0.41 0.00 0.00 0.00 Total Buffer 5 0.00 0.00 2.02 1.92 36.99 0.00 2.14 0.00 1.79 0.42 0.41 0.00 0.00 0.00

Buffer 6 Liverpool City Centre 25.60 35.08 23.75 18.27 15.23 44.96 52.30 38.39 43.80 52.23 50.80 28.66 25.89 8.06 New Mersey Retail Park, Speke 9.25 4.31 4.81 6.73 10.23 15.29 20.92 13.69 15.34 6.36 5.31 8.95 3.27 0.00 Edge Lane Retail Park, Liverpool 0.00 0.00 0.00 0.96 0.93 0.51 1.39 5.06 6.67 3.79 5.31 0.69 0.00 0.83 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.00 0.00 0.93 10.47 0.75 0.60 2.03 0.83 0.00 1.46 0.00 0.00 Other, Buffer 6 0.85 1.25 1.25 0.96 0.00 3.29 2.99 2.08 1.03 2.08 0.41 0.00 0.89 0.00 Total Buffer 6 35.70 40.64 29.81 26.92 27.31 74.52 78.34 59.82 68.87 65.30 61.83 39.77 30.06 8.89

Buffer 7 Bootle Town Centre 2.93 0.00 0.00 0.00 0.00 0.51 0.00 0.00 0.00 0.00 0.00 3.61 0.89 0.00 Other, Buffer 7 0.00 0.00 0.00 0.00 0.00 0.51 2.14 0.60 0.00 0.83 0.00 0.00 0.00 0.00 Total Buffer 7 2.93 0.00 0.00 0.00 0.00 1.02 2.14 0.60 0.00 0.83 0.00 3.61 0.89 0.00

Buffer 8 Maghull Town Centre 0.00 1.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.69 9.23 0.00 Total Buffer 8 0.00 1.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.69 9.23 0.00

TOTAL FOR BUFFER AREA 47.49 45.18 59.90 73.72 84.17 84.77 86.98 71.43 79.87 73.71 67.95 55.38 51.19 78.32

Outside Buffer Area Southport Town Centre 0.00 2.27 0.00 0.00 0.00 0.00 3.52 0.60 0.76 0.42 1.02 1.46 13.39 4.03 Manchester City Centre 1.04 0.00 1.25 1.28 2.18 0.00 0.00 0.00 0.76 0.00 5.49 0.49 0.00 4.03 Other, Outside Buffer Area 1.89 1.02 3.56 3.21 6.53 1.25 2.14 3.57 4.30 3.26 0.61 3.82 2.98 1.85 Internet 2.74 1.02 6.06 0.96 2.18 2.49 0.00 3.87 3.06 3.52 0.82 3.54 0.89 3.01 Home Catalogue 9.45 2.50 1.54 5.13 3.10 4.19 1.49 2.98 6.15 8.71 8.58 4.51 3.27 0.00 TV / Interactive shopping 0.00 0.00 0.00 1.28 0.00 0.51 0.00 0.60 0.00 0.00 0.00 0.49 0.00 1.02 Car Boot Sale 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.76 0.00 0.00 0.00 0.00 0.00

TOTAL OUTSIDE BUFFER AREA 15.11 6.81 12.40 11.86 13.98 8.43 7.15 11.61 15.79 15.91 16.51 14.29 20.54 13.95

OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 9d - Furniture, Carpets and Soft Household Furnishings: Spending Patterns in 2008 Across the Study Area Zones

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 1.02 1.16 0.00 0.00 0.00 0.07 0.00 0.08 0.07 0.00 0.13 0.54 0.16 0.15 3.37 2.2% Total Zone 1 1.02 1.16 0.00 0.00 0.00 0.07 0.00 0.08 0.07 0.00 0.13 0.54 0.16 0.15 3.37 2.2%

Zone 2 Kirkby Industrial Estate, Kirkby 0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.13 0.1% Total Zone 2 0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.13 0.1%

Zone 3 Prescot Town Centre 0.06 0.08 0.96 0.07 0.00 0.07 0.00 0.46 0.00 0.12 0.00 0.00 0.09 0.07 1.98 1.3% Cables Retail Park, Prescot 0.30 0.27 0.90 0.47 0.00 0.07 0.00 0.08 0.00 0.08 0.00 0.00 0.09 0.44 2.69 1.7% TtlZTotal Zone 3 036 0.36035 0.35 1.86186 0.53053 0.00000 0.13013 0.00000 0.50544 0000.00 0.20020 0.00000 0.00000 0.18018 0.51051 4.67467 3.030%%

Zone 4 Whiston 0.00 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.1% Total Zone 4 0.00 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.1%

Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.0% Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.0%

Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 0.13 0.43 0.23 0.19 0.00 0.00 0.00 0.00 0.24 1.22 0.8% Woolton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.08 0.07 0.00 0.00 0.00 0.24 0.2% Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.13 0.43 0.23 0.29 0.08 0.07 0.00 0.00 0.24 1.47 0.9%

Zone 8 Huyton Town Centre 0.08 0.08 0.12 0.00 0.08 0.32 0.07 0.93 0.07 0.85 0.07 0.00 0.00 0.15 2.80 1.8% Total Zone 8 0.08 0.08 0.12 0.00 0.08 0.32 0.07 0.93 0.07 0.85 0.07 0.00 0.00 0.15 2.80 1.8%

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.34 0.2% Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 10 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.34 0.2%

Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.63 0.00 0.00 0.00 0.63 0.4% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.63 0.00 0.00 0.00 0.63 0.4%

Zone 12 Aintree Racecourse Retail Park, Aintree 1.20 1.25 0.41 0.09 0.08 0.00 0.07 0.23 0.13 0.37 1.49 4.12 1.74 0.00 11.18 7.2% Other, Zone 12 0.06 0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.08 0.07 0.00 0.33 0.2% Total Zone 12 1.27 1.31 0.41 0.09 0.08 0.00 0.07 0.23 0.13 0.37 1.56 4.19 1.81 0.00 11.52 7.4%

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 14 Rainhill 0.00 0.00 0.07 0.22 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.45 0.3% Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.07 0.0% Total Zone 14 0.00 0.00 0.07 0.22 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.53 0.3%

TOTAL FOR STUDY AREA 2.79 2.90 2.60 1.00 0.16 0.87 0.57 2.21 0.55 1.50 2.52 4.73 2.15 1.13 25.67 16.6% Continued over page… Spreadsheet 9d continued…

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08 0.29 0.00 0.50 0.3% Total Buffer 1 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08 0.29 0.00 0.50 0.3%

Buffer 2 Rainford 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.0% Total Buffer 2 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.0%

Buffer 3 St Helens Town Centre 0.00 0.00 1.28 1.44 0.50 0.09 0.00 0.15 0.07 0.18 0.00 0.00 0.07 6.57 10.36 6.7% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 0.26 0.36 0.00 0.00 0.00 0.08 0.00 0.00 0.00 0.00 0.00 1.15 1.85 1.2% Other, Buffer 3 0.00 0.00 0.07 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.33 0.2% Total Buffer 3 0.00 0.00 1.62 1.87 0.50 0.09 0.00 0.23 0.07 0.18 0.00 0.00 0.07 7.92 12.55 8.1%

Buffer 4 Warrington Town Centre 0.06 0.06 0.50 0.69 0.93 0.99 0.15 0.54 0.33 0.37 0.63 1.09 0.16 1.03 7.52 4.9% IKEA, Warrington Gemini Retail Park 0.33 0.14 0.14 0.18 0.00 0.09 0.21 0.35 0.00 0.37 0.23 0.34 0.25 0.44 3.06 2.0% Gemini Retail Park, Europa Boulevard, Warrington 0.06 0.00 0.19 0.38 0.19 0.00 0.07 0.08 0.77 0.12 0.00 0.08 0.00 0.51 2.45 1.6% Other, Buffer 4 0.08 0.00 0.12 0.00 0.08 0.00 0.00 0.23 0.00 0.00 0.07 0.18 0.07 0.20 1.02 0.7% Total Buffer 4 0.53 0.20 0.95 1.24 1.19 1.09 0.43 1.20 1.10 0.86 0.93 1.69 0.47 2.18 14.05 9.1%

Buffer 5 Widnes Town Centre 0.00 0.00 0.19 0.13 3.05 0.00 0.21 0.00 0.07 0.06 0.00 0.00 0.00 0.00 3.70 2.4% Other, Buffer 5 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.16 0.00 0.07 0.00 0.00 0.00 0.33 0.2% Total Buffer 5 0.00 0.00 0.19 0.13 3.15 0.00 0.21 0.00 0.23 0.06 0.07 0.00 0.00 0.00 4.04 2.6%

Buffer 6 Liverpool City Centre 1.91 2.12 2.23 1.27 1.30 5.75 5.10 5.00 5.53 7.57 8.25 4.47 1.97 1.17 53.63 34.6% New Mersey Retail Park, Speke 0.69 0.26 0.45 0.47 0.87 1.96 2.04 1.78 1.94 0.92 0.86 1.40 0.25 0.00 13.88 9.0% Edge Lane Retail Park, Liverpool 0.00 0.00 0.00 0.07 0.08 0.07 0.14 0.66 0.84 0.55 0.86 0.11 0.00 0.12 3.49 2.2% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.00 0.00 0.08 1.34 0.07 0.08 0.26 0.12 0.00 0.23 0.00 0.00 2.17 1.4% Other, Buffer 6 0.06 0.08 0.12 0.07 0.00 0.42 0.29 0.27 0.13 0.30 0.07 0.00 0.07 0.00 1.87 1.2% Total Buffer 6 2.66 2.45 2.80 1.87 2.33 9.53 7.65 7.79 8.69 9.46 10.04 6.21 2.28 1.29 75.04 48.4%

Buffer 7 Bootle Town Centre 0.22 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.56 0.07 0.00 0.91 0.6% Other, Buffer 7 0.00 0.00 0.00 0.00 0.00 0.07 0.21 0.08 0.00 0.12 0.00 0.00 0.00 0.00 0.47 0.3% Total Buffer 7 0.22 0.00 0.00 0.00 0.00 0.13 0.21 0.08 0.00 0.12 0.00 0.56 0.07 0.00 1.39 0.9%

Buffer 8 Maghull Town Centre 0.00 0.08 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.70 0.00 0.89 0.6% Total Buffer 8 0.00 0.08 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.70 0.00 0.89 0.6%

TOTAL FOR BUFFER AREA 3.54 2.73 5.63 5.11 7.17 10.84 8.49 9.30 10.08 10.68 11.04 8.65 3.89 11.39 108.52 70.0%

Outside Buffer Area Southport Town Centre 0.00 0.14 0.00 0.00 0.00 0.00 0.34 0.08 0.10 0.06 0.17 0.23 1.02 0.59 2.71 1.7% Manchester City Centre 0.08 0.00 0.12 0.09 0.19 0.00 0.00 0.00 0.10 0.00 0.89 0.08 0.00 0.59 2.12 1.4% Other, Outside Buffer Area 0.14 0.06 0.33 0.22 0.56 0.16 0.21 0.46 0.54 0.47 0.10 0.60 0.23 0.27 4.35 2.8% Internet 0.20 0.06 0.57 0.07 0.19 0.32 0.00 0.50 0.39 0.51 0.13 0.55 0.07 0.44 4.00 2.6% Home Catalogue 0.70 0.15 0.14 0.36 0.26 0.54 0.15 0.39 0.78 1.26 1.39 0.70 0.25 0.00 7.07 4.6% TV / Interactive shopping 0.00 0.00 0.00 0.09 0.00 0.07 0.00 0.08 0.00 0.00 0.00 0.08 0.00 0.15 0.46 0.3% Car Boot Sale 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.10 0.1%

TOTAL OUTSIDE BUFFER AREA 1.13 0.41 1.16 0.82 1.19 1.08 0.70 1.51 1.99 2.30 2.68 2.23 1.56 2.03 20.80 13.4%

OVERALL TOTAL 7.45 6.03 9.39 6.93 8.52 12.79 9.76 13.01 12.62 14.48 16.24 15.61 7.60 14.54 154.99 100.0%

NOTES: (1) The spending patterns are calculated by multiplying the total expenditure on furniture/carpets/soft furnishings in 2008 (Spreadsheet 9, Table C) by the market share (Spreadsheet 9c). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.

All monetary values are held constant at 2005 prices. Spreadsheet 9e - DIY & Decorating Goods: Spending Patterns in 2008 as a Percentage Across the Study Area Zones

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 16.23 11.23 0.68 0.00 0.00 0.00 0.71 0.00 0.00 0.00 0.41 0.43 1.00 0.00 Total Zone 1 16.23 11.23 0.68 0.00 0.00 0.00 0.71 0.00 0.00 0.00 0.41 0.43 1.00 0.00

Zone 2 Kirkby Industrial Estate, Kirkby 0.00 0.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 2 0.00 0.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 3 Prescot Town Centre 0.86 0.00 9.63 3.20 0.00 1.15 0.00 3.76 0.00 1.59 0.00 0.00 0.85 0.51 Cables Retail Park, Prescot 0.00 1.11 27.34 14.64 0.00 0.00 0.00 6.38 0.00 3.72 0.95 0.74 0.00 3.62 Total Zone 3 0.86 1.11 36.97 17.84 0.00 1.15 0.00 10.14 0.00 5.30 0.95 0.74 0.85 4.13

Zone 4 Whiston 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 1.78 6.40 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.00 0.00 1.78 6.40 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 8 Huyton Town Centre 0.00 0.00 0.00 1.96 0.00 0.63 0.00 8.43 0.64 3.10 0.00 0.00 0.00 0.00 Total Zone 8 0.00 0.00 0.00 1.96 0.00 0.63 0.00 8.43 0.64 3.10 0.00 0.00 0.00 0.00

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.19 0.00 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.19 0.00 0.00 0.00 0.00

Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.25 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.25 0.00 0.00 0.00

Zone 12 Aintree Racecourse Retail Park, Aintree 57.26 53.86 5.38 0.98 0.00 1.15 0.94 7.17 6.73 4.51 35.50 69.54 77.53 0.91 Other, Zone 12 1.72 0.00 0.00 1.11 0.00 0.00 0.00 1.06 0.00 0.90 1.36 2.76 0.00 0.51 Total Zone 12 58.99 53.86 5.38 2.09 0.00 1.15 0.94 8.23 6.73 5.41 36.86 72.30 77.53 1.41

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 14 Other, Zone 14 0.00 0.00 0.00 0.98 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 14 0.00 0.00 0.00 0.98 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

TOTAL FOR STUDY AREA 76.08 67.08 43.03 22.88 0.00 4.70 9.00 26.80 7.37 15.01 41.46 73.47 79.37 5.54 Continued over page… Spreadsheet 9e continued…

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.00 0.00 Total Buffer 1 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.00 0.00

Buffer 2 Other, Buffer 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 3 St Helens Town Centre 1.71 2.22 25.12 17.45 4.78 0.00 0.71 8.36 1.14 3.61 0.00 0.00 1.00 48.01 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 22.66 23.99 0.00 0.00 0.00 5.24 0.00 2.71 0.00 0.00 0.00 40.41 Total Buffer 3 1.71 2.22 47.78 41.44 4.78 0.00 0.71 13.60 1.14 6.31 0.00 0.00 1.00 88.42

Buffer 4 Warrington Town Centre 0.00 0.00 0.00 6.27 4.14 1.15 0.00 3.68 0.00 0.79 0.00 0.00 0.00 0.91 Other, Buffer 4 1.69 0.00 1.35 5.16 1.59 0.53 1.66 1.06 0.50 0.51 2.72 0.00 1.85 0.00 Total Buffer 4 1.69 0.00 1.35 11.44 5.73 1.68 1.66 4.75 0.50 1.30 2.72 0.00 1.85 0.91

Buffer 5 Widnes Town Centre 0.00 0.00 0.00 3.20 52.19 3.36 1.66 0.00 0.00 0.00 0.00 0.00 0.00 0.00 B&Q, Widnes Waterfront, Widnes Trade Park 0.00 1.11 1.79 2.09 20.72 0.53 0.00 2.55 0.00 0.00 0.00 0.43 0.00 0.91 Other, Buffer 5 0.00 0.00 0.00 0.00 1.49 0.00 0.94 0.00 1.14 0.00 0.95 0.00 0.00 0.00 Total Buffer 5 0.00 1.11 1.79 5.29 74.40 3.88 2.60 2.55 1.14 0.00 0.95 0.43 0.00 0.91

Buffer 6 Liverpool City Centre 16.23 20.12 2.24 7.39 4.68 29.61 32.44 12.04 23.57 40.84 37.39 14.25 7.39 0.40 New Mersey Retail Park, Speke 0.00 1.99 0.00 7.39 8.82 41.48 37.95 13.25 21.85 6.31 3.13 0.00 1.00 0.00 Edge Lane Retail Park, Liverpool 1.71 0.00 0.00 3.07 1.59 2.20 4.97 21.26 39.41 25.22 13.94 1.53 1.00 0.00 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.00 0.00 0.00 12.57 5.46 1.06 3.55 0.00 0.00 0.00 0.00 0.00 Other, Buffer 6 0.00 0.00 0.00 1.11 0.00 3.26 5.20 1.56 0.99 1.80 0.00 2.09 0.00 0.00 Total Buffer 6 17.94 22.11 2.24 18.95 15.09 89.11 86.02 49.18 89.37 74.17 54.46 17.88 9.39 0.40

Buffer 7 Bootle Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.00 1.00 0.00 Other, Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.50 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.50 0.00 0.00 0.00 3.00 1.00 0.00

Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.85 0.00 Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.85 0.00

TOTAL FOR BUFFER AREA 21.35 25.44 53.16 77.12 100.00 94.67 91.00 70.58 92.14 81.78 58.12 21.31 16.08 90.63

Outside Buffer Area Southport Town Centre 0.00 0.00 0.68 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.54 0.00 Other, Outside Buffer Area 2.57 6.61 3.14 0.00 0.00 0.00 0.00 2.62 0.00 2.20 0.41 3.63 0.00 3.43 Internet 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.50 1.01 0.00 0.00 0.00 0.00 Home Catalogue 0.00 0.88 0.00 0.00 0.00 0.63 0.00 0.00 0.00 0.00 0.00 1.60 0.00 0.00 TV / Interactive shopping 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Car Boot Sale 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.40

TOTAL OUTSIDE BUFFER AREA 2.57 7.49 3.81 0.00 0.00 0.63 0.00 2.62 0.50 3.21 0.41 5.22 4.54 3.83

OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 9f - DIY and Decorating Goods: Spending Patterns in 2008 Across the Study Area Zones

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 0.97 0.55 0.05 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.05 0.05 0.06 0.00 1.78 1.5% Total Zone 1 0.97 0.55 0.05 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.05 0.05 0.06 0.00 1.78 1.5%

Zone 2 Kirkby Industrial Estate, Kirkby 0.00 0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04 0.0% Total Zone 2 0.00 0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04 0.0%

Zone 3 Prescot Town Centre 0.05 0.00 0.70 0.17 0.00 0.11 0.00 0.38 0.00 0.18 0.00 0.00 0.05 0.06 1.70 1.4% Cables Retail Park, Prescot 0.00 0.05 1.98 0.78 0.00 0.00 0.00 0.65 0.00 0.43 0.12 0.09 0.00 0.41 4.50 3.7% Total Zone 3 0.05 0.05 2.67 0.95 0.00 0.11 0.00 1.03 0.00 0.61 0.12 0.09 0.05 0.46 6.20 5.1%

ZoneZone 4 Whiston 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 4 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.1% Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.1%

Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 0.18 0.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.66 0.5% Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.18 0.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.66 0.5%

Zone 8 Huyton Town Centre 0.00 0.00 0.00 0.10 0.00 0.06 0.00 0.86 0.06 0.36 0.00 0.00 0.00 0.00 1.44 1.2% Total Zone 8 0.00 0.00 0.00 0.10 0.00 0.06 0.00 0.86 0.06 0.36 0.00 0.00 0.00 0.00 1.44 1.2%

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.14 0.1% Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.14 0.1%

Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.42 0.00 0.00 0.00 0.42 0.3% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.42 0.00 0.00 0.00 0.42 0.3%

Zone 12 Aintree Racecourse Retail Park, Aintree 3.40 2.65 0.39 0.05 0.00 0.11 0.07 0.73 0.65 0.52 4.55 8.50 4.42 0.10 26.14 21.7% Other, Zone 12 0.10 0.00 0.00 0.06 0.00 0.00 0.00 0.11 0.00 0.10 0.17 0.34 0.00 0.06 0.94 0.8% Total Zone 12 3.51 2.65 0.39 0.11 0.00 0.11 0.07 0.84 0.65 0.62 4.72 8.84 4.42 0.16 27.08 22.5%

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 14 Other, Zone 14 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.0% Total Zone 14 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.0%

TOTAL FOR STUDY AREA 4.52 3.30 3.11 1.21 0.00 0.46 0.68 2.72 0.71 1.72 5.31 8.98 4.52 0.62 37.87 31.4% Continued over page… Spreadsheet 9f continued…

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06 0.00 0.06 0.0% Total Buffer 1 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06 0.00 0.06 0.0%

Buffer 2 Other, Buffer 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Buffer 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Buffer 3 St Helens Town Centre 0.10 0.11 1.82 0.93 0.31 0.00 0.05 0.85 0.11 0.41 0.00 0.00 0.06 5.40 10.15 8.4% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 1.64 1.27 0.00 0.00 0.00 0.53 0.00 0.31 0.00 0.00 0.00 4.55 8.30 6.9% Total Buffer 3 0.10 0.11 3.46 2.20 0.31 0.00 0.05 1.38 0.11 0.72 0.00 0.00 0.06 9.95 18.45 15.3%

Buffer 4 Warrington Town Centre 0.00 0.00 0.00 0.33 0.27 0.11 0.00 0.37 0.00 0.09 0.00 0.00 0.00 0.10 1.28 1.1% OhOther, BBuffer ff 4 010 0.10000 0.00010 0.10 0.27027 0.10010 0.05005 0.12012 0.11011 0.05005 0.06006 0.35035 0.00000 0.11011 0.00000 1.42142 1.2%12% Total Buffer 4 0.10 0.00 0.10 0.61 0.37 0.17 0.12 0.48 0.05 0.15 0.35 0.00 0.11 0.10 2.70 2.2%

Buffer 5 Widnes Town Centre 0.00 0.00 0.00 0.17 3.40 0.33 0.12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.02 3.3% B&Q, Widnes Waterfront, Widnes Trade Park 0.00 0.05 0.13 0.11 1.35 0.05 0.00 0.26 0.00 0.00 0.00 0.05 0.00 0.10 2.11 1.7% Other, Buffer 5 0.00 0.00 0.00 0.00 0.10 0.00 0.07 0.00 0.11 0.00 0.12 0.00 0.00 0.00 0.40 0.3% Total Buffer 5 0.00 0.05 0.13 0.28 4.84 0.38 0.20 0.26 0.11 0.00 0.12 0.05 0.00 0.10 6.53 5.4%

Buffer 6 Liverpool City Centre 0.97 0.99 0.16 0.39 0.30 2.92 2.43 1.22 2.26 4.68 4.79 1.74 0.42 0.05 23.33 19.4% New Mersey Retail Park, Speke 0.00 0.10 0.00 0.39 0.57 4.09 2.85 1.35 2.10 0.72 0.40 0.00 0.06 0.00 12.63 10.5% Edge Lane Retail Park, Liverpool 0.10 0.00 0.00 0.16 0.10 0.22 0.37 2.16 3.79 2.89 1.79 0.19 0.06 0.00 11.82 9.8% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.00 0.00 0.00 1.24 0.41 0.11 0.34 0.00 0.00 0.00 0.00 0.00 2.10 1.7% Other, Buffer 6 0.00 0.00 0.00 0.06 0.00 0.32 0.39 0.16 0.10 0.21 0.00 0.26 0.00 0.00 1.49 1.2% Total Buffer 6 1.07 1.09 0.16 1.00 0.98 8.79 6.45 4.99 8.59 8.50 6.98 2.18 0.53 0.05 51.36 42.6%

Buffer 7 Bootle Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.37 0.06 0.00 0.42 0.4% Other, Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.0% Total Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.37 0.06 0.00 0.47 0.4%

Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.11 0.1% Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.11 0.1%

TOTAL FOR BUFFER AREA 1.27 1.25 3.85 4.09 6.51 9.33 6.83 7.17 8.85 9.37 7.45 2.60 0.92 10.20 79.68 66.1%

Outside Buffer Area 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Southport Town Centre 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.00 0.31 0.3% Other, Outside Buffer Area 0.15 0.33 0.23 0.00 0.00 0.00 0.00 0.27 0.00 0.25 0.05 0.44 0.00 0.39 2.11 1.7% Internet 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.12 0.00 0.00 0.00 0.00 0.16 0.1% Home Catalogue 0.00 0.04 0.00 0.00 0.00 0.06 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.30 0.2% TV / Interactive shopping 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Car Boot Sale 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.05 0.0%

TOTAL OUTSIDE BUFFER AREA 0.15 0.37 0.28 0.00 0.00 0.06 0.00 0.27 0.05 0.37 0.05 0.64 0.26 0.43 2.92 2.4%

OVERALL TOTAL 5.95 4.93 7.23 5.30 6.51 9.86 7.50 10.15 9.61 11.45 12.81 12.22 5.69 11.25 120.47 100.0%

NOTES: (1) The spending patterns are calculated by multiplying the total expenditure on DIY and decorating goods in 2008 (Spreadsheet 9, Table C) by the market share (Spreadsheet 9e). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.

All monetary values are held constant at 2005 prices. Spreadsheet 9g - Domestic Appliances: Spending Patterns in 2008 as a Percentage Across the Study Area Zones

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 12.92 17.81 0.00 0.81 0.00 1.57 0.00 0.45 1.77 0.74 1.85 2.07 1.81 0.00 Total Zone 1 12.92 17.81 0.00 0.81 0.00 1.57 0.00 0.45 1.77 0.74 1.85 2.07 1.81 0.00

Zone 2 Kirkby Industrial Estate, Kirkby 0.72 1.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 2 0.72 1.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 3 Prescot Town Centre 0.00 0.00 17.06 11.80 1.72 0.00 0.00 5.97 0.00 0.74 0.00 0.00 1.59 1.68 Cables Retail Park, Prescot 0.00 0.88 10.87 4.69 0.00 0.00 0.00 5.06 0.47 1.84 0.00 0.00 0.00 2.81 Total Zone 3 0.00 0.88 27.93 16.50 1.72 0.00 0.00 11.04 0.47 2.57 0.00 0.00 1.59 4.49

Zone 4 Whiston 0.00 0.00 0.00 1.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 1.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 6 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 0.00 6.44 0.00 0.47 0.00 0.00 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 6.44 0.00 0.47 0.00 0.00 0.00 0.00 0.00

Zone 8 Huyton Town Centre 1.45 3.80 0.63 1.94 0.00 0.47 0.94 9.81 1.77 4.70 0.00 0.00 0.00 0.42 Total Zone 8 1.45 3.80 0.63 1.94 0.00 0.47 0.94 9.81 1.77 4.70 0.00 0.00 0.00 0.42

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 11 Norris Green 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.50 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.50 0.00 0.00 0.00

Zone 12 Aintree Racecourse Retail Park, Aintree 45.99 39.56 4.17 1.61 0.00 0.00 0.00 2.66 1.12 5.23 20.03 59.53 52.38 0.42 Other, Zone 12 2.43 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.09 1.81 0.00 Total Zone 12 48.42 39.56 4.17 1.61 0.00 0.00 0.00 2.66 1.12 5.23 20.03 60.63 54.20 0.42

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 14 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

TOTAL FOR STUDY AREA 63.51 63.80 32.74 21.99 1.72 2.03 7.39 23.96 5.58 13.24 25.38 62.69 57.60 5.34 Continued over page… Spreadsheet 9g continued…

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 0.72 2.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.81 0.42 Total Buffer 1 0.72 2.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.81 0.42

Buffer 2 Skelmersdale 0.00 1.90 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 1.90 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 3 St Helens Town Centre 0.72 0.00 20.35 17.16 6.35 0.63 1.55 4.42 2.70 2.86 0.00 0.00 0.00 44.11 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 17.32 17.49 1.72 0.00 0.00 1.10 0.00 0.00 0.35 0.00 0.00 27.32 Other, Buffer 3 0.00 0.00 0.00 0.00 0.72 0.00 0.00 0.00 0.00 0.37 0.00 0.00 0.00 2.58 Total Buffer 3 0.72 0.00 37.67 34.64 8.80 0.63 1.55 5.52 2.70 3.23 0.35 0.00 0.00 74.00

Buffer 4 Warrington Town Centre 0.00 0.00 0.00 1.94 3.45 0.00 0.00 0.45 0.00 0.00 0.80 0.73 0.00 2.39 Other, Buffer 4 0.00 0.00 0.00 1.94 1.00 0.47 0.00 0.65 0.00 0.74 1.26 0.36 0.00 1.08 Total Buffer 4 0.00 0.00 0.00 3.89 4.45 0.47 0.00 1.10 0.00 0.74 2.06 1.09 0.00 3.47

Buffer 5 Widnes Town Centre 0.00 0.00 2.40 0.00 39.84 1.57 2.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other, Buffer 5 0.00 0.00 0.00 0.00 2.45 0.00 0.00 0.00 0.47 0.00 0.00 0.00 0.00 0.00 Total Buffer 5 0.00 0.00 2.40 0.00 42.29 1.57 2.15 0.00 0.47 0.00 0.00 0.00 0.00 0.00

Buffer 6 Liverpool City Centre 14.11 16.06 9.74 15.21 16.70 43.84 49.15 14.94 34.43 34.63 41.29 22.36 15.87 4.55 New Mersey Retail Park, Speke 0.72 1.90 2.40 3.56 11.52 28.24 26.88 11.30 8.93 3.47 1.96 0.00 1.81 0.00 Edge Lane Retail Park, Liverpool 0.00 0.00 1.77 1.14 1.72 0.63 1.55 19.09 25.91 23.02 11.15 0.00 0.00 0.42 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 1.14 0.00 1.72 9.74 2.15 1.10 2.42 0.00 0.00 0.00 0.00 0.00 Other, Buffer 6 0.00 0.00 0.00 0.00 0.00 1.57 1.20 2.01 0.00 2.70 1.71 1.34 0.00 0.00 Total Buffer 6 14.83 17.96 15.05 19.90 31.67 84.02 80.93 48.44 71.70 63.82 56.12 23.69 17.69 4.97

Buffer 7 Other, Buffer 7 0.72 0.00 0.00 0.00 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.85 0.00 0.00 Total Buffer 7 0.72 0.00 0.00 0.00 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.85 0.00 0.00

Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.36 7.82 0.00 Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.36 7.82 0.00

TOTAL FOR BUFFER AREA 17.01 21.89 55.12 58.43 87.20 86.69 85.56 55.06 74.86 67.79 58.53 26.00 27.32 82.86

Outside Buffer Area Manchester City Centre 0.00 0.00 0.00 0.00 0.72 0.00 0.00 0.00 0.47 0.00 4.44 0.00 0.00 0.00 Other, Outside Buffer Area 2.43 2.04 2.53 6.30 2.45 0.93 0.60 0.45 0.93 2.17 0.00 2.55 2.61 3.65 Internet 5.12 5.69 5.44 7.77 6.17 6.10 4.30 10.84 16.10 6.50 7.03 3.16 10.66 4.49 Home Catalogue 11.94 4.82 1.90 5.50 1.72 3.77 2.15 9.68 2.05 10.30 4.27 5.59 1.81 3.23 TV / Interactive shopping 0.00 1.75 2.27 0.00 0.00 0.47 0.00 0.00 0.00 0.00 0.35 0.00 0.00 0.42

TOTAL OUTSIDE BUFFER AREA 19.48 14.30 12.14 19.57 11.07 11.27 7.05 20.97 19.55 18.97 16.08 11.30 15.08 11.80

OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 9h - Domestic Appliances: Spending Patterns in 2008 Across the Study Area Zones

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 1.14 1.32 0.00 0.07 0.00 0.24 0.00 0.07 0.26 0.13 0.36 0.38 0.16 0.00 4.12 2.3% Total Zone 1 1.14 1.32 0.00 0.07 0.00 0.24 0.00 0.07 0.26 0.13 0.36 0.38 0.16 0.00 4.12 2.3%

Zone 2 Kirkby Industrial Estate, Kirkby 0.06 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.1% Total Zone 2 0.06 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.1%

Zone 3 Prescot Town Centre 0.00 0.00 1.88 0.96 0.17 0.00 0.00 0.92 0.00 0.13 0.00 0.00 0.14 0.29 4.49 2.5% Cables Retail Park, Prescot 0.00 0.07 1.20 0.38 0.00 0.00 0.00 0.78 0.07 0.32 0.00 0.00 0.00 0.48 3.29 1.8% TtlZTotal Zone 3 000 0.00 0.07007 3.08308 1.31344 0170.17 0.00000 0.00000 1.70170 0.07007 0.40444 0000.00 0.00000 0.10144 0770.77 7.78778 4.343%%

Zone 4 Whiston 0.00 0.00 0.00 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.1% Total Zone 4 0.00 0.00 0.00 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.1%

Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 6 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 0.00 0.73 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.80 0.4% Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 0.73 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.80 0.4%

Zone 8 Huyton Town Centre 0.13 0.28 0.07 0.16 0.00 0.07 0.11 1.51 0.26 0.81 0.00 0.00 0.00 0.07 3.46 1.9% Total Zone 8 0.13 0.28 0.07 0.16 0.00 0.07 0.11 1.51 0.26 0.81 0.00 0.00 0.00 0.07 3.46 1.9%

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 11 Norris Green 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.68 0.00 0.00 0.00 0.68 0.4% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.68 0.00 0.00 0.00 0.68 0.4%

Zone 12 Aintree Racecourse Retail Park, Aintree 4.06 2.94 0.46 0.13 0.00 0.00 0.00 0.41 0.16 0.90 3.87 11.04 4.60 0.07 28.65 15.7% Other, Zone 12 0.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.16 0.00 0.58 0.3% Total Zone 12 4.28 2.94 0.46 0.13 0.00 0.00 0.00 0.41 0.16 0.90 3.87 11.24 4.76 0.07 29.22 16.0%

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 14 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

TOTAL FOR STUDY AREA 5.61 4.73 3.61 1.79 0.17 0.31 0.83 3.69 0.82 2.28 4.90 11.62 5.06 0.91 46.34 25.3% Continued over page… Spreadsheet 9h continued…

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.06 0.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.07 0.45 0.2% Total Buffer 1 0.06 0.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.07 0.45 0.2%

Buffer 2 Skelmersdale 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.1% Total Buffer 2 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.1%

Buffer 3 St Helens Town Centre 0.06 0.00 2.24 1.40 0.64 0.10 0.17 0.68 0.40 0.49 0.00 0.00 0.00 7.55 13.73 7.5% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 1.91 1.42 0.17 0.00 0.00 0.17 0.00 0.00 0.07 0.00 0.00 4.68 8.42 4.6% Other, Buffer 3 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.06 0.00 0.00 0.00 0.44 0.58 0.3% Total Buffer 3 0.06 0.00 4.15 2.82 0.88 0.10 0.17 0.85 0.40 0.56 0.07 0.00 0.00 12.68 22.74 12.4%

Buffer 4 Warrington Town Centre 0.00 0.00 0.00 0.16 0.35 0.00 0.00 0.07 0.00 0.00 0.16 0.14 0.00 0.41 1.28 0.7% Other, Buffer 4 0.00 0.00 0.00 0.16 0.10 0.07 0.00 0.10 0.00 0.13 0.24 0.07 0.00 0.18 1.05 0.6% Total Buffer 4 0.00 0.00 0.00 0.32 0.45 0.07 0.00 0.17 0.00 0.13 0.40 0.20 0.00 0.59 2.33 1.3%

Buffer 5 Widnes Town Centre 0.00 0.00 0.26 0.00 4.01 0.24 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.75 2.6% Other, Buffer 5 0.00 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.31 0.2% Total Buffer 5 0.00 0.00 0.26 0.00 4.25 0.24 0.24 0.00 0.07 0.00 0.00 0.00 0.00 0.00 5.07 2.8%

Buffer 6 Liverpool City Centre 1.25 1.19 1.07 1.24 1.68 6.62 5.55 2.30 5.04 5.95 7.98 4.15 1.40 0.78 46.19 25.3% New Mersey Retail Park, Speke 0.06 0.14 0.26 0.29 1.16 4.26 3.04 1.74 1.31 0.60 0.38 0.00 0.16 0.00 13.40 7.3% Edge Lane Retail Park, Liverpool 0.00 0.00 0.20 0.09 0.17 0.10 0.17 2.94 3.79 3.96 2.15 0.00 0.00 0.07 13.64 7.5% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.13 0.00 0.17 1.47 0.24 0.17 0.35 0.00 0.00 0.00 0.00 0.00 2.53 1.4% Other, Buffer 6 0.00 0.00 0.00 0.00 0.00 0.24 0.14 0.31 0.00 0.46 0.33 0.25 0.00 0.00 1.72 0.9% Total Buffer 6 1.31 1.33 1.66 1.62 3.18 12.69 9.14 7.45 10.50 10.96 10.84 4.39 1.55 0.85 77.49 42.4%

Buffer 7 Other, Buffer 7 0.06 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.16 0.00 0.00 0.33 0.2% Total Buffer 7 0.06 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.16 0.00 0.00 0.33 0.2%

Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.69 0.00 0.76 0.4% Total Buffer 8 0 0.00.00 0 0.00.00 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00 0.070.07 0.690.69 0.000.00 0.760.76 0.40.4%%

TOTAL FOR BUFFER AREA 1.50 1.62 6.08 4.76 8.77 13.09 9.66 8.47 10.96 11.65 11.31 4.82 2.40 14.19 109.29 59.8%

Outside Buffer Area 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Manchester City Centre 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.07 0.00 0.86 0.00 0.00 0.00 1.00 0.5% Other, Outside Buffer Area 0.21 0.15 0.28 0.51 0.25 0.14 0.07 0.07 0.14 0.37 0.00 0.47 0.23 0.63 3.52 1.9% Internet 0.45 0.42 0.60 0.63 0.62 0.92 0.49 1.67 2.36 1.12 1.36 0.59 0.94 0.77 12.93 7.1% Home Catalogue 1.05 0.36 0.21 0.45 0.17 0.57 0.24 1.49 0.30 1.77 0.82 1.04 0.16 0.55 9.19 5.0% TV / Interactive shopping 0.00 0.13 0.25 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.07 0.59 0.3%

TOTAL OUTSIDE BUFFER AREA 1.72 1.06 1.34 1.59 1.11 1.70 0.80 3.23 2.86 3.26 3.11 2.10 1.33 2.02 27.22 14.9%

OVERALL TOTAL 8.84 7.42 11.02 8.14 10.06 15.10 11.29 15.38 14.64 17.18 19.32 18.54 8.79 17.13 182.85 100.0%

NOTES: (1) The spending patterns are calculated by multiplying the total expenditure on domestic appliances in 2008 (Spreadsheet 9, Table C) by the market share (Spreadsheet 9g). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.

All monetary values are held constant at 2005 prices. Spreadsheet 9i - 'Other Goods': Spending Patterns in 2008 as a Percentage Across the Study Area Zones

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 12.12 13.12 0.00 0.00 0.00 0.00 0.00 0.68 0.00 0.00 0.00 0.65 2.19 0.00 Total Zone 1 12.12 13.12 0.00 0.00 0.00 0.00 0.00 0.68 0.00 0.00 0.00 0.65 2.19 0.00

Zone 2 Kirkby Industrial Estate, Kirkby 0.00 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 3 Prescot Town Centre 2.02 0.00 14.57 12.10 1.93 1.38 1.19 2.24 1.27 0.53 0.48 0.00 0.00 0.54 Cables Retail Park, Prescot 0.00 1.43 6.03 4.89 0.00 0.63 0.00 4.94 0.00 1.60 0.00 0.00 0.00 2.39 Total Zone 3 2.02 1.43 20.60 16.99 1.93 2.01 1.19 7.18 1.27 2.13 0.48 0.00 0.00 2.93

Zone 4 Whiston 0.00 0.00 0.00 1.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 1.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 0.00 5.43 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 5.43 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 8 Huyton Town Centre 4.04 1.43 2.50 4.89 0.00 0.00 0.85 18.83 2.68 8.84 0.00 0.00 0.00 0.00 Total Zone 8 4.04 1.43 2.50 4.89 0.00 0.00 0.85 18.83 2.68 8.84 0.00 0.00 0.00 0.00

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 11 Norris Green 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 0.00 0.00 0.00

Zone 12 Aintree Racecourse Retail Park, Aintree 13.03 6.56 0.86 0.00 0.00 0.63 0.00 0.00 0.63 0.00 2.48 10.81 8.16 0.00 Other, Zone 12 0.00 1.85 0.00 1.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.71 0.94 0.00 Total Zone 12 13.03 8.41 0.86 1.28 0.00 0.63 0.00 0.00 0.63 0.00 2.48 12.52 9.10 0.00

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 14 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

TOTAL FOR STUDY AREA 31.21 24.39 23.97 24.45 1.93 4.14 8.31 26.69 4.58 10.97 3.62 13.17 11.30 2.93 Continued over page… Spreadsheet 9i continued…

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 1.11 5.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.53 0.00 3.31 8.47 0.00 Total Buffer 1 1.11 5.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.53 0.00 3.31 8.47 0.00

Buffer 2 Skelmersdale 0.00 1.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 1.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 3 St Helens Town Centre 2.02 0.00 21.98 10.94 0.00 0.00 0.85 2.03 2.98 1.74 0.48 0.00 0.00 45.09 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 0.86 1.16 0.00 0.00 0.00 0.78 0.00 0.00 0.00 0.00 0.00 5.03 Total Buffer 3 2.02 0.00 22.84 12.10 0.00 0.00 0.85 2.81 2.98 1.74 0.48 0.00 0.00 50.13

Buffer 4 Warrington Town Centre 0.00 0.00 0.86 7.33 11.61 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.34 Other, Buffer 4 0.00 1.43 0.00 0.00 0.85 0.00 0.00 0.00 0.00 2.03 0.48 1.30 0.00 0.00 Total Buffer 4 0.00 1.43 0.86 7.33 12.45 0.75 0.00 0.00 0.00 2.03 0.48 1.30 0.00 2.34

Buffer 5 Widnes Town Centre 0.00 0.00 0.00 4.89 37.73 3.39 0.85 1.46 0.00 0.53 0.00 0.00 0.00 2.34 Other, Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.63 0.00 0.00 0.00 0.00 0.00 Total Buffer 5 0.00 0.00 0.00 4.89 37.73 3.39 0.85 1.46 0.63 0.53 0.00 0.00 0.00 2.34

Buffer 6 Liverpool City Centre 49.90 40.79 21.90 21.88 23.21 51.44 56.19 41.11 47.97 46.38 62.19 52.80 37.62 9.77 New Mersey Retail Park, Speke 2.73 3.28 2.11 3.61 7.26 17.07 20.38 3.59 11.95 9.23 2.76 2.89 1.25 0.54 Edge Lane Retail Park, Liverpool 0.00 0.00 0.00 0.00 0.00 0.63 0.00 0.00 0.78 5.89 1.14 0.00 0.00 0.00 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 1.25 0.00 0.00 4.02 0.00 1.46 1.41 0.00 0.48 0.00 0.00 0.00 Other, Buffer 6 0.00 0.00 0.00 0.00 0.00 3.50 2.38 0.00 0.63 1.74 1.62 0.00 0.00 0.00 Total Buffer 6 52.63 44.07 25.26 25.49 30.47 76.67 78.95 46.16 62.75 63.24 68.19 55.70 38.87 10.31

Buffer 7 Bootle Town Centre 0.91 1.43 0.00 0.00 0.00 0.00 0.00 0.00 0.63 0.00 5.81 6.56 1.89 0.00 Total Buffer 7 0.91 1.43 0.00 0.00 0.00 0.00 0.00 0.00 0.63 0.00 5.81 6.56 1.89 0.00

Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.19 0.00 Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.19 0.00

TOTAL FOR BUFFER AREA 56.67 53.92 48.97 49.82 80.66 80.80 80.65 50.42 66.99 68.07 74.95 66.86 51.42 65.12

Outside Buffer Area Southport Town Centre 0.00 0.00 0.00 3.73 0.00 1.38 0.00 0.00 0.78 1.06 1.81 2.48 14.41 1.32 The Trafford Centre, Manchester 0.00 2.86 2.11 5.01 1.93 0.00 2.04 0.00 0.00 0.00 0.48 0.65 0.00 4.49 Manchester City Centre 0.00 1.43 0.00 0.00 1.09 1.27 0.00 1.46 2.34 0.00 1.33 0.00 0.00 5.03 Chester City Centre 0.00 0.00 0.00 0.00 1.93 0.00 0.00 0.00 3.61 0.00 0.00 0.00 0.00 0.00 Other, Outside Buffer Area 0.00 3.28 6.72 1.28 2.17 2.13 2.04 3.70 0.78 3.77 2.00 2.48 2.19 4.98 Internet 7.17 9.42 15.26 7.33 7.50 8.91 2.89 12.12 18.09 11.16 3.24 10.93 15.35 10.31 Home Catalogue 2.93 3.28 0.00 2.33 2.78 0.00 2.04 3.48 1.56 4.97 12.57 2.78 4.39 1.32 TV / Interactive shopping 2.02 1.43 2.97 6.05 0.00 1.38 2.04 2.13 1.27 0.00 0.00 0.65 0.94 4.49

TOTAL OUTSIDE BUFFER AREA 12.12 21.69 27.07 25.73 17.41 15.06 11.04 22.89 28.43 20.96 21.43 19.96 37.29 31.95

OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 9j - Other Goods: Spending Patterns in 2008 Across the Study Area Zones

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 2.21 2.00 0.00 0.00 0.00 0.00 0.00 0.21 0.00 0.00 0.00 0.25 0.40 0.00 5.08 1.3% Total Zone 1 2.21 2.00 0.00 0.00 0.00 0.00 0.00 0.21 0.00 0.00 0.00 0.25 0.40 0.00 5.08 1.3%

Zone 2 Kirkby Industrial Estate, Kirkby 0.00 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 0.1% Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 0.1%

Zone 3 Prescot Town Centre 0.37 0.00 3.32 2.04 0.40 0.43 0.28 0.71 0.38 0.19 0.19 0.00 0.00 0.19 8.50 2.2% Cables Retail Park, Prescot 0.00 0.22 1.37 0.82 0.00 0.20 0.00 1.57 0.00 0.56 0.00 0.00 0.00 0.85 5.59 1.5% TotalTotal ZoneZone 3 0370.37 0220.22 4694.69 2862.86 0400.40 0630.63 0280.28 2282.28 0380.38 0750.75 0190.19 0000.00 0000.00 1041.04 14. 09 37%3.7%

Zone 4 Whiston 0.00 0.00 0.00 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.1% Total Zone 4 0.00 0.00 0.00 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.1%

Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 0.1% Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 0.1%

Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 0.00 1.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.27 0.3% Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 1.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.27 0.3%

Zone 8 Huyton Town Centre 0.74 0.22 0.57 0.82 0.00 0.00 0.20 5.98 0.81 3.13 0.00 0.00 0.00 0.00 12.47 3.3% Total Zone 8 0.74 0.22 0.57 0.82 0.00 0.00 0.20 5.98 0.81 3.13 0.00 0.00 0.00 0.00 12.47 3.3%

Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.1% Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.1%

Zone 11 Norris Green 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.00 0.27 0.1% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.00 0.27 0.1%

Zone 12 Aintree Racecourse Retail Park, Aintree 2.38 1.00 0.20 0.00 0.00 0.20 0.00 0.00 0.19 0.00 0.99 4.14 1.49 0.00 10.58 2.8% Other, Zone 12 0.00 0.28 0.00 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.66 0.17 0.00 1.33 0.4% Total Zone 12 2.38 1.28 0.20 0.22 0.00 0.20 0.00 0.00 0.19 0.00 0.99 4.80 1.66 0.00 11.91 3.2%

Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 14 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

TOTAL FOR STUDY AREA 5.70 3.72 5.45 4.11 0.40 1.29 1.95 8.47 1.39 3.88 1.44 5.04 2.06 1.04 45.96 12.2% Continued over page… Spreadsheet 9j continued…

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.20 0.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 1.27 1.54 0.00 3.98 1.1% Total Buffer 1 0.20 0.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 1.27 1.54 0.00 3.98 1.1%

Buffer 2 Skelmersdale 0.00 0.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.1% Total Buffer 2 0.00 0.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.1%

Buffer 3 St Helens Town Centre 0.37 0.00 5.00 1.84 0.00 0.00 0.20 0.64 0.90 0.62 0.19 0.00 0.00 15.99 25.76 6.8% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 0.20 0.20 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.00 1.78 2.42 0.6% Total Buffer 3 0.37 0.00 5.20 2.04 0.00 0.00 0.20 0.89 0.90 0.62 0.19 0.00 0.00 17.78 28.18 7.5%

Buffer 4 Warrington Town Centre 0.00 0.00 0.20 1.23 2.41 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.83 4.91 1.3% Other, Buffer 4 0.00 0.22 0.00 0.00 0.18 0.00 0.00 0.00 0.00 0.72 0.19 0.50 0.00 0.00 1.80 0.5% Total Buffer 4 0.00 0.22 0.20 1.23 2.59 0.23 0.00 0.00 0.00 0.72 0.19 0.50 0.00 0.83 6.70 1.8%

Buffer 5 Widnes Town Centre 0.00 0.00 0.00 0.82 7.84 1.06 0.20 0.46 0.00 0.19 0.00 0.00 0.00 0.83 11.40 3.0% Other, Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.19 0.1% Total Buffer 5 0.00 0.00 0.00 0.82 7.84 1.06 0.20 0.46 0.19 0.19 0.00 0.00 0.00 0.83 11.59 3.1%

Buffer 6 Liverpool City Centre 9.12 6.22 4.98 3.68 4.82 16.03 13.15 13.05 14.57 16.40 24.83 20.22 6.86 3.46 157.39 41.7% New Mersey Retail Park, Speke 0.50 0.50 0.48 0.61 1.51 5.32 4.77 1.14 3.63 3.26 1.10 1.11 0.23 0.19 24.34 6.4% Edge Lane Retail Park, Liverpool 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.24 2.08 0.46 0.00 0.00 0.00 2.97 0.8% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.28 0.00 0.00 1.25 0.00 0.46 0.43 0.00 0.19 0.00 0.00 0.00 2.62 0.7% Other, Buffer 6 0.00 0.00 0.00 0.00 0.00 1.09 0.56 0.00 0.19 0.62 0.65 0.00 0.00 0.00 3.10 0.8% Total Buffer 6 9.61 6.72 5.75 4.29 6.33 23.90 18.48 14.66 19.05 22.36 27.22 21.33 7.09 3.66 190.43 50.4%

Buffer 7 Bootle Town Centre 0.17 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 2.32 2.51 0.34 0.00 5.75 1.5% Total Buffer 7 0.17 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 2.32 2.51 0.34 0.00 5.75 1.5%

Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.40 0.00 0.40 0.1% Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.40 0.00 0.40 0.1%

TOTAL FOR BUFFER AREA 10. 35 8228.22 11. 14 8388.38 16. 76 25. 19 18. 87 16. 01 20. 34 24. 07 29. 92 25. 60 9389.38 23. 10 247. 33 65. 5%

Outside Buffer Area 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Southport Town Centre 0.00 0.00 0.00 0.63 0.00 0.43 0.00 0.00 0.24 0.38 0.72 0.95 2.63 0.47 6.44 1.7% The Trafford Centre, Manchester 0.00 0.44 0.48 0.84 0.40 0.00 0.48 0.00 0.00 0.00 0.19 0.25 0.00 1.59 4.67 1.2% Manchester City Centre 0.00 0.22 0.00 0.00 0.23 0.39 0.00 0.46 0.71 0.00 0.53 0.00 0.00 1.78 4.33 1.1% Chester City Centre 0.00 0.00 0.00 0.00 0.40 0.00 0.00 0.00 1.10 0.00 0.00 0.00 0.00 0.00 1.50 0.4% Other, Outside Buffer Area 0.00 0.50 1.53 0.22 0.45 0.66 0.48 1.17 0.24 1.33 0.80 0.95 0.40 1.77 10.49 2.8% Internet 1.31 1.44 3.47 1.23 1.56 2.78 0.68 3.85 5.49 3.94 1.29 4.18 2.80 3.66 37.68 10.0% Home Catalogue 0.54 0.50 0.00 0.39 0.58 0.00 0.48 1.11 0.47 1.76 5.02 1.06 0.80 0.47 13.17 3.5% TV / Interactive shopping 0.37 0.22 0.68 1.02 0.00 0.43 0.48 0.68 0.38 0.00 0.00 0.25 0.17 1.59 6.27 1.7%

TOTAL OUTSIDE BUFFER AREA 2.21 3.31 6.16 4.33 3.62 4.69 2.58 7.27 8.63 7.41 8.55 7.64 6.80 11.33 84.54 22.4%

OVERALL TOTAL 18.27 15.24 22.76 16.83 20.78 31.17 23.40 31.75 30.37 35.36 39.92 38.29 18.24 35.47 377.83 100.0%

NOTES: (1) The spending patterns are calculated by multiplying the total expenditure on 'other goods' (such as musical instruments, photographic items, jewellery and sports equipment, etc) in 2008 (Spreadsheet 9, Table C) by the market share (Spreadsheet 9i). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.

All monetary values are held constant at 2005 prices. Spreadsheet 11 - Definition of Zones

Zone Postcode Local Authority Zone Postcode Local Authority L32 0 Knowsley L14 0 Knowsley / Liverpool L32 1 Knowsley L14 1 Liverpool L32 2 Knowsley / Sefton L14 3 Liverpool L32 3 Knowsley L14 5 Liverpool L32 4 Knowsley L14 6 Knowsley Zone 1 L32 5 Knowsley L14 7 Knowsley / Liverpool L32 6 Knowsley L16 0 Liverpool L32 7 Knowsley L16 1 Liverpool Zone 9 L32 8 Knowsley L16 2 Knowsley / Liverpool L32 9 Knowsley L16 3 Knowsley / Liverpool L33 0 Knowsley L16 4 Liverpool L33 1 Knowsley / Sefton L16 5 Liverpool L33 2 Knowsley L16 6 Liverpool L33 3 Knowsley / West Lancashire L16 7 Liverpool L33 4 Knowsley / Sefton / West Lancashire L16 8 Liverpool Zone 2 L33 5 Knowsley L16 9 Liverpool L33 6 Knowsley L12 1 Liverpool L33 7 Knowsley L12 2 Liverpool L33 8 Knowsley L12 3 Liverpool L33 9 Knowsley L12 4 Liverpool L34 0 Knowsley L12 6 Liverpool L34 1 Knowsley L12 8 Liverpool L34 2 Knowsley / St Helens L12 9 Liverpool L34 3 Knowsley L14 2 Liverpool L34 4 Knowsley L14 4 Liverpool L34 5 Knowsley L14 8 Knowsley / Liverpool Zone 3 L34 6 Knowsley / St Helens Zone 10 L14 9 Knowsley / Liverpool L34 7 Knowsley L28 0 Liverpool L34 8 Knowsley / St Helens L28 1 Knowsley / Liverpool L34 9 Knowsley L28 3 Knowsley L35 5 Knowsley L28 4 Knowsley L35 7 Knowsley / St Helens L28 5 Knowsley L35 8 Knowsley L28 6 Knowsley L35 0 St Helens L28 7 Knowsley / Liverpool L35 2 Knowsley L28 8 Liverpool Zone 4 L35 3 Knowsley L36 3 Knowsley L35 6 Knowsley / St Helens L36 8 Knowsley L35 9 Knowsley / St Helens L11 0 Liverpool / Knowsley WA8 4 Knowsley / Halton L11 1 Liverpool Zone 5 WA8 5 Knowsley / Halton / St Helens L11 2 Liverpool WA8 9 Knowsley / Halton L11 3 Liverpool L24 6 Knowsley / Liverpool / Halton L11 4 Liverpool L25 0 Knowsley / Liverpool L11 5 Liverpool L25 8 Liverpool Zone 11 L11 6 Liverpool / Knowsley L25 9 Knowsley / Liverpool L11 7 Liverpool L26 0 Knowsley L11 8 Liverpool L26 1 Knowsley L11 9 Liverpool Zone 6 L26 2 Knowsley L12 0 Liverpool / Knowsley L26 3 Knowsley L12 5 Liverpool L26 4 Knowsley L12 7 Liverpool L26 6 Knowsley L9 0 Liverpool / Sefton L26 7 Knowsley L9 5 Sefton L26 9 Knowsley L9 6 Liverpool L35 1 Knowsley / Halton L9 7 Liverpool L25 1 Liverpool L9 9 Liverpool / Sefton L25 2 Liverpool L10 0 Knowsley L25 3 Liverpool L10 1 Knowsley / Liverpool L25 4 Liverpool L10 2 Sefton L25 5 Liverpool / Knowsley L10 3 Sefton L25 6 Liverpool Zone 12 L10 4 Knowsley L26 5 Knowsley L10 5 Knowsley / Liverpool L26 8 Knowsley L10 6 Sefton Zone 7 L27 0 Liverpool / Knowsley L10 7 Knowsley / Liverpool L27 1 Liverpool L10 8 Knowsley / Sefton L27 2 Liverpool / Knowsley L10 9 Liverpool L27 3 Liverpool / Knowsley L30 1 Sefton L27 4 Liverpool L30 3 Sefton L27 5 Liverpool / Knowsley L30 5 Sefton L27 6 Liverpool L30 6 Sefton L27 7 Liverpool L30 8 Sefton L27 8 Liverpool L31 1 Sefton / Knowsley / West Lancashire L36 0 Knowsley L31 3 Sefton L36 1 Knowsley Zone 13 L31 5 Sefton L36 2 Knowsley L31 6 Sefton L36 4 Knowsley / Liverpool L31 9 Sefton Zone 8 L36 5 Knowsley L35 4 St Helens L36 6 Knowsley WA9 5 St Helens L36 7 Knowsley Zone 14 WA10 3 St Helens L36 9 Knowsley WA10 4 St Helens WA10 5 St Helens / Knowsley Notes:

(1) The predominant local authority in each zone is highlighted in bold (ie.the local authority in which the majority of the populated/built-up area of the zone is located). Spreadsheet 12 - Population Projections

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total

Population 2008 20,687 17,422 22,791 16,642 19,844 31,289 25,089 33,063 30,274 41,002 44,393 40,255 17,190 36,104 396,045

Population 2011 20,824 17,537 22,941 16,751 20,075 31,495 25,025 33,280 30,197 40,898 44,281 40,051 17,103 36,347 396,806

Population 2016 21,096 17,766 23,241 16,970 20,487 31,907 24,945 33,716 30,099 40,766 44,137 39,832 17,010 36,854 398,826

Population 2021 21,328 17,961 23,496 17,156 20,866 32,257 24,933 34,086 30,085 40,747 44,117 39,759 16,979 37,380 401,151

Population 2026 21,505 18,110 23,691 17,299 21,163 32,525 24,973 34,369 30,134 40,813 44,189 39,730 16,966 37,765 403,233

Change in population 2008 - 2011

Numeric change 136 115 150 110 231 206 -64 218 -77 -104 -112 -204 -87 243 760

Percentage change 0.7% 0.7% 0.7% 0.7% 1.2% 0.7% -0.3% 0.7% -0.3% -0.3% -0.3% -0.5% -0.5% 0.7% 0.2%

Change in population 2011 - 2016

Numeric change 272 229 300 219 412 412 -81 435 -98 -132 -143 -219 -93 506 2,021

Percentage change 1.3% 1.3% 1.3% 1.3% 2.1% 1.3% -0.3% 1.3% -0.3% -0.3% -0.3% -0.5% -0.5% 1.4% 0.5%

Change in population 2016 - 2021

Numeric change 232 195 255 186 379 350 -12 370 -14 -19 -20 -73 -31 526 2,325

Percentage change 1.1% 1.1% 1.1% 1.1% 1.9% 1.1% 0.0% 1.1% 0.0% 0.0% 0.0% -0.2% -0.2% 1.4% 0.6%

Change in population 2021 - 2026

Numeric change 177 149 195 142 297 268 40 283 49 66 72 -29 -12 385 2,081

Percentage change 0.8% 0.8% 0.8% 0.8% 1.4% 0.8% 0.2% 0.8% 0.2% 0.2% 0.2% -0.1% -0.1% 1.0% 0.5%

Change in population 2008 - 2026

Numeric change 817 688 900 657 1,320 1,236 -116 1,306 -139 -189 -205 -525 -224 1,660 7,187

Percentage change 3.9% 3.9% 3.9% 3.9% 6.7% 3.9% -0.5% 3.9% -0.5% -0.5% -0.5% -1.3% -1.3% 4.6% 1.8%

NOTES: (1) Population data was sourced from MapInfo and Oxford Economics (mid-year 2005). The population in each zone was projected forward to the base year and forecast years using population multipliers derived from ONS 2006-based Sub- National Population Projections (published 12 June 2008). (2) The population multiplier has been calculated for the predominant local authority in each zone (highlighted in bold in Table 1) and has been applied to the total population within that zone. Spreadsheet 13 - Convenience Goods Expenditure (per capita)

Year Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

££££££££££££££

2005 1,449 1,425 1,535 1,548 1,551 1,527 1,460 1,504 1,526 1,399 1,428 1,490 1,587 1,516

2008 1,502 1,477 1,591 1,604 1,608 1,583 1,513 1,559 1,582 1,450 1,480 1,544 1,645 1,571

2011 1,557 1,531 1,649 1,663 1,666 1,640 1,568 1,616 1,639 1,503 1,534 1,601 1,705 1,628

2016 1,652 1,625 1,750 1,765 1,768 1,741 1,665 1,715 1,740 1,595 1,628 1,699 1,810 1,729

2021 1,754 1,725 1,858 1,874 1,877 1,848 1,767 1,820 1,847 1,693 1,728 1,803 1,921 1,835

2026 1,861 1,831 1,972 1,989 1,993 1,962 1,876 1,932 1,960 1,797 1,835 1,914 2,039 1,948

NOTES: (1) Expenditure data derived from Mapinfo 2005 per capita annual convenience goods expenditure estimates, which we have obtained through our in-house GIS system. ((2)2) The 2005 MapInfoMapInfo expenditureexpenditure data has been projectedprojected forward to the base yearyear and forecast yearsyears usingusing the MapInfoMapInfo forecasforecasttg growthrowth rate of 1.2% pperer annum (p(pleaselease note that the MapInfo forecast ends at 2017, but we continue this 1.2% per annum forecast to 2026). The source for 1.2% expenditure growth rate is MapInfo/OEF Information Brief 07/02 (Table 2).

All monetary values are held constant at 2005 prices. Spreadsheet 14 - Total Convenience Goods Expenditure and Expenditure Growth

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total

Year £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m

Total 2008 (including SFT) 31.1 25.7 36.3 26.7 31.9 49.5 38.0 51.5 47.9 59.5 65.7 62.2 28.3 56.7 610.9

Deduction for SFT in 2008 of 2.8% 0.9 0.7 1.0 0.7 0.9 1.4 1.1 1.4 1.3 1.7 1.8 1.7 0.8 1.6 17.1

Total 2008 (excluding SFT) 30.2 25.0 35.2 26.0 31.0 48.1 36.9 50.1 46.5 57.8 63.9 60.4 27.5 55.1 593.8

Total 2011 (including SFT) 32.4 26.8 37.8 27.9 33.4 51.7 39.2 53.8 49.5 61.5 67.9 64.1 29.2 59.2 634.4

Deduction for SFT in 2011 of 3.5% 1.1 0.9 1.3 1.0 1.2 1.8 1.4 1.9 1.7 2.2 2.4 2.2 1.0 2.1 22.2

Total 2011 (excluding SFT) 31.3 25.9 36.5 26.9 32.3 49.9 37.9 51.9 47.8 59.3 65.5 61.9 28.1 57.1 612.2

Total 2016 (including SFT) 34.9 28.9 40.7 30.0 36.2 55.6 41.5 57.8 52.4 65.0 71.9 67.7 30.8 63.7 676.9

Deduction for SFT in 2016 of 3.65% 1.3 1.1 1.5 1.1 1.3 2.0 1.5 2.1 1.9 2.4 2.6 2.5 1.1 2.3 24.7

Total 2016 (excluding SFT) 33.6 27.8 39.2 28.9 34.9 53.5 40.0 55.7 50.5 62.7 69.2 65.2 29.7 61.4 652.2 Total 2021 (including SFT) 37.4 31.0 43.7 32.1 39.2 59.6 44.1 62.0 55.6 69.0 76.2 71.7 32.6 68.6 722.8

Deduction for SFT in 2021 of 3.65% 1.4 1.1 1.6 1.2 1.4 2.2 1.6 2.3 2.0 2.5 2.8 2.6 1.2 2.5 26.4

Total 2021 (excluding SFT) 36.0 29.8 42.1 31.0 37.7 57.4 42.4 59.8 53.5 66.5 73.5 69.1 31.4 66.1 696.4 Total 2026 (including SFT) 40.0 33.2 46.7 34.4 42.2 63.8 46.8 66.4 59.1 73.4 81.1 76.0 34.6 73.5 771.2

Deduction for SFT in 2026 of 3.65% 1.5 1.2 1.7 1.3 1.5 2.3 1.7 2.4 2.2 2.7 3.0 2.8 1.3 2.7 28.1

Total 2026 (excluding SFT) 38.6 31.9 45.0 33.1 40.6 61.5 45.1 64.0 56.9 70.7 78.1 73.3 33.3 70.9 743.1

Growth in total expenditure 2008 - 2011 1.1 0.9 1.3 0.9 1.3 1.7 1.0 1.8 1.2 1.5 1.7 1.4 0.7 2.0 18.4

Growth in total expenditure 2011 - 2016 2.3 1.9 2.7 2.0 2.6 3.7 2.1 3.8 2.7 3.3 3.7 3.3 1.5 4.3 40.0

Growth in total expenditure 2016 - 2021 2.5 2.0 2.9 2.1 2.8 3.9 2.4 4.1 3.1 3.8 4.2 3.9 1.8 4.7 44.2

Growth in total expenditure 2021 - 2026 2.5 2.1 3.0 2.2 2.9 4.0 2.7 4.2 3.4 4.2 4.6 4.2 1.9 4.8 46.7 Growth - 2008 - 2026 8.4 6.9 9.8 7.2 9.6 13.3 8.2 13.9 10.4 12.9 14.2 12.8 5.8 15.7 149.3

NOTES: (1) The figures in the above Spreadsheet are the products of multiplying the data presented in Spreadsheet 12 (population) and Spreadsheet 13 (per capita convenience goods expenditure), and are in millions of pounds (£m). (2) We have deducted a percentage of expenditure for Special Forms of Trading (SFT) (i.e. outdoor markets and Internet shopping) from the total expenditure, and we anticipate that this percentage will increase year on year. Therefore we allow a deduction for SFT of 2.8% at 2008, which increases to 3.5% in 2011, to 3.65% in 2016 and remains at 3.65% in 2021 and 2026.

All monetary values are held constant at 2005 prices. Spreadsheet 15 - Convenience Goods Spending Patterns in 2008 as a Percentage Across the Study Area Zones (including SFT)

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Inside Study Area Zone 1 Somerfield, 78 St. Chads Parad, Kirkby 16.85 12.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 1.77 0.80 0.00 Iceland, 31 St Chads Parade, Kirkby 13.32 13.54 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.00 Netto, Telegraph Way, Kirkby 10.73 5.56 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other Stores, Kirkby Town Centre 11.47 6.59 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 1 52.37 38.57 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 0.27 1.77 0.89 0.00

Zone 2 Other Stores, Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 3 Tesco Extra, Cables Retail Park, Prescot 10.07 11.57 48.24 35.63 2.96 1.51 0.00 12.57 1.15 4.50 1.89 2.31 2.36 7.92 Other Stores, Prescot Town Centre 0.00 0.00 3.98 3.08 0.00 0.00 0.00 1.17 0.00 0.20 0.14 0.00 0.00 0.00 Other Stores, Zone 3 0.00 0.00 0.62 0.00 0.00 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 3 10.07 11.57 52.84 38.71 2.96 1.61 0.00 13.73 1.15 4.70 2.03 2.31 2.36 7.92

Zone 4 Other Stores, Zone 4 0.00 0.00 0.75 3.58 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.75 3.58 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00

Zone 5 Other Stores, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 6 Other Stores, Ravenscourt (Halewood) 0.00 0.00 0.61 0.50 0.00 0.63 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other Stores, Zone 6 0.28 0.00 0.00 0.00 0.00 3.39 0.00 0.00 0.35 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.28 0.00 0.61 0.50 0.00 4.02 0.00 0.00 0.35 0.00 0.00 0.00 0.00 0.00

Zone 7 Morrisons, 1 Besford Road, Belle Vale 0.00 0.00 0.00 2.02 0.00 10.18 38.67 5.58 14.99 4.98 0.98 0.00 0.00 0.00 J Sainsbury, 7 Woolton Street, Woolton 0.00 0.00 0.18 0.00 0.38 11.88 17.09 0.12 2.56 0.13 0.00 0.00 0.00 0.00 Other Stores, Belle Vale Shopping Centre 0.00 0.00 0.00 0.00 0.00 0.30 6.84 0.41 0.75 0.58 0.00 0.56 0.00 0.00 Other Stores, Zone 7 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.22 0.00 0.00 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.18 2.02 0.38 22.50 62.61 6.11 18.51 5.69 0.98 0.56 0.00 0.00

Zone 8 Asda Wal-Mart Supercentre, 54-56 Huyton Lane, Huyton 2.48 2.19 11.71 14.81 0.33 2.70 1.82 57.93 14.65 29.11 2.66 0.00 0.00 1.35 Iceland, Unit 1 Derby Road, Huyton 0.00 0.00 0.00 0.21 0.00 0.00 0.00 5.66 0.44 1.15 0.00 0.00 0.00 0.00 Other Stores, Huyton Town Centre 0.00 0.20 0.00 0.17 0.00 0.00 0.22 3.68 0.32 2.24 0.00 0.00 0.00 0.00 Total Zone 8 2.48 2.39 11.71 15.19 0.33 2.70 2.04 67.26 15.41 32.50 2.66 0.00 0.00 1.35

Zone 9 J Sainsbury, 112 East Prescot Road, Knotty Ash 2.01 0.00 1.53 1.56 0.37 1.17 0.00 2.30 11.08 9.96 5.28 0.26 0.00 0.35 Other Stores, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 3.63 0.21 0.27 0.00 0.00 0.00 Total Zone 9 2.01 0.00 1.53 1.56 0.37 1.17 0.00 2.85 14.72 10.17 5.55 0.26 0.00 0.35

Zone 10 Tesco, Deysbrook Lane, West Derby 0.00 0.00 0.16 0.00 0.00 0.00 0.00 1.18 0.00 10.96 7.09 0.44 0.00 0.00 Other Stores, Liverpool Road (Huyton) / Page Moss 0.00 0.58 0.00 0.00 0.00 0.00 0.00 0.00 1.48 3.47 0.00 0.00 0.00 0.00 Other Stores, Stockbridge Village 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.00 Other Stores, Zone 10 0.00 0.00 0.69 0.26 0.00 0.00 0.29 0.68 2.82 2.95 1.01 0.00 0.30 0.63 Total Zone 10 0.00 0.58 0.85 0.26 0.00 0.00 0.29 1.87 4.30 17.56 8.10 0.44 0.30 0.63

Zone 11 Other Stores, Norris Green 0.00 0.00 0.00 0.00 0.00 0.49 0.00 0.00 0.00 0.00 8.80 0.29 0.00 0.00 Other Stores, Zone 11 0.58 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.43 0.97 6.21 1.13 0.00 0.00 Total Zone 11 0.58 0.00 0.00 0.00 0.00 0.49 0.00 0.00 0.43 0.97 15.02 1.42 0.00 0.00

Zone 12 Asda, Ormskirk Road, Aintree 22.62 28.37 1.77 0.42 0.00 0.00 0.00 0.00 0.41 0.00 8.60 38.33 39.18 0.00 Iceland, 8-10 Marion Square, Netherton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.87 0.00 0.00 Other Stores, Fazakerley 0.26 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.37 0.18 0.00 Other Stores, Zone 12 0.10 1.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.95 1.78 0.00 Total Zone 12 22.98 29.79 1.77 0.42 0.00 0.00 0.00 0.00 0.41 0.00 8.60 57.52 41.14 0.00

Zone 13 Other Stores, Zone 13 0.13 1.12 0.52 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.00 0.27 8.09 0.00 Total Zone 13 0.13 1.12 0.52 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.00 0.27 8.09 0.00

Zone 14 Somerfield, Warrington Road, Rainhill 0.00 0.00 5.40 4.67 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.04 Other Stores, Zone 14 0.00 0.31 0.53 2.29 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.00 1.74 Total Zone 14 0.00 0.31 5.93 6.96 0.00 0.14 0.00 0.24 0.00 0.00 0.00 0.00 0.00 3.78

TOTAL FOR STUDY AREA 90.89 84.33 76.69 69.19 4.05 32.63 64.94 92.30 55.39 71.81 43.20 64.54 52.77 14.03 Continued over page… Spreadsheet 15 continued…

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Buffer Area Buffer 1 Morrisons, Park Road, Aughton Road, Ormskirk 1.05 5.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.47 8.02 0.00 Other Stores, Ormskirk Town Centre 0.48 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.70 1.86 0.00 Total Buffer 1 1.53 6.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.18 9.87 0.00

Buffer 2 Other Stores, Buffer 2 0.70 0.93 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.52 0.56 0.31 Total Buffer 2 0.70 0.93 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.52 0.56 0.31

Buffer 3 Morrisons, Boundary Road, St Helens 0.00 0.60 7.30 7.03 0.67 0.00 0.00 1.47 0.00 0.79 0.19 0.26 0.00 31.31 Asda, Kirkland Street, St Helens 0.26 0.33 2.93 3.36 0.33 0.14 0.69 0.00 0.00 0.27 0.00 0.00 0.56 24.61 Tesco, Chalon Way, Greenbank, St Helens 0.26 0.53 0.00 2.10 0.00 0.26 0.00 0.00 0.00 0.14 0.00 0.00 0.00 10.05 Other Stores, St Helens Town Centre 0.21 0.00 1.88 0.52 0.48 0.00 0.15 0.17 0.71 0.44 0.14 0.19 0.00 9.95 Other Stores, Buffer 3 0.00 0.00 7.19 2.32 0.98 0.00 0.17 0.08 0.00 0.53 0.00 0.33 0.00 4.25 Total Buffer 3 0.73 1.45 19.30 15.34 2.46 0.40 1.01 1.72 0.71 2.16 0.33 0.77 0.56 80.16

Buffer 4 Other Stores, Warrington Town Centre 0.00 0.00 0.00 0.51 0.47 0.36 0.00 0.00 0.00 0.33 0.00 0.11 0.00 0.91 Other Stores, Buffer 4 0.00 0.29 0.94 4.20 5.88 0.43 0.72 0.31 0.81 0.00 0.12 0.15 0.00 0.60 Total Buffer 4 0.00 0.29 0.94 4.71 6.35 0.79 0.72 0.31 0.81 0.33 0.12 0.25 0.00 1.52

Buffer 5 Morrisons, Green Oaks Way, Widnes 0.35 1.28 0.00 5.69 37.41 2.34 0.26 0.31 0.00 0.40 0.00 0.00 0.00 0.52 Asda, Widnes Road, Widnes 0.00 0.00 0.26 1.30 36.32 1.67 0.47 0.00 0.44 0.00 0.00 0.00 0.00 0.91 Other Stores, Widnes Town Centre 0.00 0.00 0.25 0.00 5.62 0.31 0.00 0.00 0.61 0.00 0.22 0.00 0.00 0.48 Other Stores, Buffer 5 0.00 0.00 0.00 0.08 1.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 5 0.35 1.28 0.51 7.08 80.46 4.32 0.73 0.31 1.05 0.40 0.22 0.00 0.00 1.92

Buffer 6 Asda, Utting Avenue, Walton 0.22 1.83 0.00 0.00 0.00 0.00 0.39 0.00 0.35 3.83 33.22 4.20 0.00 0.00 Asda, Hunts Cross Shopping Park, Liverpool 0.52 0.00 0.46 0.34 0.00 36.75 12.49 0.75 3.19 1.43 0.00 0.53 0.00 0.00 Tesco, St. Oswalds Street, Old Swan 0.00 0.00 0.00 0.00 0.37 0.30 1.65 1.11 11.12 4.97 4.85 0.16 0.35 0.00 Tesco, Allerton Road Roddick, Woolton 0.00 0.00 0.00 0.00 0.96 8.50 10.02 0.86 3.39 0.36 0.35 0.26 0.00 0.00 Morrisons, Penketh Drive, Off Speke Boulevard, Liverpool 0.48 0.00 0.31 0.00 0.59 5.65 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other Stores, Liverpool City Centre 1.32 1.28 0.00 0.86 0.23 4.37 4.41 0.56 9.82 6.68 4.73 3.41 1.06 0.00 Other Stores, Buffer 6 0.47 0.51 1.02 0.40 2.45 2.32 2.57 1.29 11.89 5.86 10.53 3.10 0.91 0.00 Total Buffer 6 3.01 3.62 1.79 1.59 4.61 57.89 31.53 4.56 39.76 23.12 53.68 11.65 2.32 0.00

Buffer 7 Other Stores, Crosby Town Centre 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.19 0.59 0.00 Other Stores, Bootle Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 2.12 1.01 0.18 Other Stores, Buffer 7 1.13 0.61 0.00 0.00 0.00 0.79 0.00 0.00 1.59 0.36 0.38 6.55 2.25 0.00 Total Buffer 7 1.13 0.61 0.00 0.18 0.00 0.79 0.00 0.00 1.59 0.36 0.64 10.87 3.86 0.18

Buffer 8 Somerfield, 1 Stafford Moreton Way, Maghull 0.00 0.69 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 16.42 0.00 Other Stores, Maghull Town Centre 0.12 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.04 0.00 Total Buffer 8 0.12 0.83 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 19.46 0.00

TOTAL FOR BUFFER AREA 7.56 15.67 22.53 29.32 93.88 64.19 34.00 6.90 43.92 26.36 54.99 27.32 36.62 84.10

Outside Buffer Area Other Stores, Fornby Town Centre 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 1.49 4.96 0.00 Other Stores, Southport Town Centre 0.35 0.00 0.00 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.52 4.21 0.00 Other Stores, Outside Buffer Area 0.67 0.00 0.78 0.35 0.55 1.57 0.37 0.20 0.39 0.86 1.41 3.94 0.43 0.00 Internet 0.52 0.00 0.00 0.50 1.34 1.61 0.69 0.60 0.31 0.70 0.40 2.18 1.00 1.87 TV / Interactive Shopping 0.00 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.00 0.00

TOTAL OUTSIDE BUFFER AREA 1.54 0.00 0.78 1.49 2.08 3.18 1.06 0.80 0.70 1.82 1.81 8.14 10.60 1.87

OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 16 - Convenience Goods Spending Patterns in 2008 Across the Study Area Zones (including SFT)

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Somerfield, 78 St. Chads Parad, Kirkby 5.23 3.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17 1.10 0.23 0.00 10.05 1.6% Iceland, 31 St Chads Parade, Kirkby 4.14 3.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02 0.00 7.65 1.3% Netto, Telegraph Way, Kirkby 3.33 1.43 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.76 0.8% Other Stores, Kirkby Town Centre 3.56 1.70 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.00 5.38 0.9% Total Zone 1 16.27 9.92 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.00 0.17 1.10 0.25 0.00 27.85 4.6%

Zone 2 Other Stores, Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 3 Tesco Extra, Cables Retail Park, Prescot 3.13 2.98 17.49 9.51 0.94 0.75 0.00 6.48 0.55 2.68 1.24 1.44 0.67 4.49 52.35 8.6% Other Stores, Prescot Town Centre 0.00 0.00 1.44 0.82 0.00 0.00 0.00 0.60 0.00 0.12 0.09 0.00 0.00 0.00 3.08 0.5% Other Stores, Zone 3 0.00 0.00 0.23 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.0% Total Zone 3 3.13 2.98 19.16 10.34 0.94 0.80 0.00 7.08 0.55 2.80 1.34 1.44 0.67 4.49 55.70 9.1%

Zone 4 Other Stores, Zone 4 0.00 0.00 0.27 0.95 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 1.28 0.2% Total Zone 4 0.00 0.00 0.27 0.95 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 1.28 0.2%

Zone 5 Other Stores, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 6 Other Stores, Ravenscourt (Halewood) 0.00 0.00 0.22 0.13 0.00 0.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 0.1% Other Stores, Zone 6 0.09 0.00 0.00 0.00 0.00 1.68 0.00 0.00 0.17 0.00 0.00 0.00 0.00 0.00 1.94 0.3% Total Zone 6 0.09 0.00 0.22 0.13 0.00 1.99 0.00 0.00 0.17 0.00 0.00 0.00 0.00 0.00 2.60 0.4%

Zone 7 Morrisons, 1 Besford Road, Belle Vale 0.00 0.00 0.00 0.54 0.00 5.04 14.68 2.88 7.18 2.96 0.64 0.00 0.00 0.00 33.92 5.6% J Sainsbury, 7 Woolton Street, Woolton 0.00 0.00 0.06 0.00 0.12 5.88 6.49 0.06 1.23 0.08 0.00 0.00 0.00 0.00 13.92 2.3% Other Stores, Belle Vale Shopping Centre 0.00 0.00 0.00 0.00 0.00 0.15 2.60 0.21 0.36 0.34 0.00 0.35 0.00 0.00 4.00 0.7% Other Stores, Zone 7 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.17 0.0% Total Zone 7 0.00 0.00 0.06 0.54 0.12 11.14 23.77 3.15 8.86 3.38 0.64 0.35 0.00 0.00 52.02 8.5%

Zone 8 Asda Wal-Mart Supercentre, 54-56 Huyton Lane, Huyton 0.77 0.56 4.24 3.95 0.11 1.34 0.69 29.85 7.01 17.31 1.75 0.00 0.00 0.76 68.35 11.2% Iceland, Unit 1 Derby Road, Huyton 0.00 0.00 0.00 0.06 0.00 0.00 0.00 2.91 0.21 0.68 0.00 0.00 0.00 0.00 3.86 0.6% Other Stores, Huyton Town Centre 0.00 0.05 0.00 0.05 0.00 0.00 0.08 1.89 0.15 1.33 0.00 0.00 0.00 0.00 3.56 0.6% Total Zone 8 0.77 0.62 4.24 4.06 0.11 1.34 0.78 34.66 7.38 19.32 1.75 0.00 0.00 0.76 75.78 12.4%

Zone 9 J Sainsbury, 112 East Prescot Road, Knotty Ash 0.62 0.00 0.55 0.42 0.12 0.58 0.00 1.19 5.31 5.92 3.47 0.16 0.00 0.20 18.54 3.0% Other Stores, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 1.74 0.13 0.17 0.00 0.00 0.00 2.32 0.4% Total Zone 9 0.62 0.00 0.55 0.42 0.12 0.58 0.00 1.47 7.05 6.05 3.65 0.16 0.00 0.20 20.86 3.4%

Zone 10 Tesco, Deysbrook Lane, West Derby 0.00 0.00 0.06 0.00 0.00 0.00 0.00 0.61 0.00 6.52 4.66 0.27 0.00 0.00 12.12 2.0% Other Stores, Liverpool Road (Huyton) / Page Moss 0.00 0.15 0.00 0.00 0.00 0.00 0.00 0.00 0.71 2.06 0.00 0.00 0.00 0.00 2.92 0.5% Other Stores, Stockbridge Village 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.11 0.0% Other Stores, Zone 10 0.00 0.00 0.25 0.07 0.00 0.00 0.11 0.35 1.35 1.75 0.66 0.00 0.08 0.36 4.99 0.8% Total Zone 10 0.00 0.15 0.31 0.07 0.00 0.00 0.11 0.96 2.06 10.44 5.32 0.27 0.08 0.36 20.13 3.3%

Zone 11 Other Stores, Norris Green 0.00 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 5.78 0.18 0.00 0.00 6.21 1.0% Other Stores, Zone 11 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.58 4.08 0.70 0.00 0.00 5.74 0.9% Total Zone 11 0.18 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.20 0.58 9.87 0.88 0.00 0.00 11.95 2.0%

Zone 12 Asda, Ormskirk Road, Aintree 7.03 7.30 0.64 0.11 0.00 0.00 0.00 0.00 0.20 0.00 5.65 23.83 11.08 0.00 55.83 9.1% Iceland, 8-10 Marion Square, Netherton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.27 0.00 0.00 4.27 0.7% Other Stores, Fazakerley 0.08 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.34 0.05 0.00 3.54 0.6% Other Stores, Zone 12 0.03 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.32 0.50 0.00 5.15 0.8% Total Zone 12 7.14 7.67 0.64 0.11 0.00 0.00 0.00 0.00 0.20 0.00 5.65 35.76 11.63 0.00 68.79 11.3%

Zone 13 Other Stores, Zone 13 0.04 0.29 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.17 2.29 0.00 3.10 0.5% Total Zone 13 0.04 0.29 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.17 2.29 0.00 3.10 0.5%

Zone 14 Somerfield, Warrington Road, Rainhill 0.00 0.00 1.96 1.25 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.16 4.43 0.7% Other Stores, Zone 14 0.00 0.08 0.19 0.61 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.99 2.00 0.3% Total Zone 14 0.00 0.08 2.15 1.86 0.00 0.07 0.00 0.12 0.00 0.00 0.00 0.00 0.00 2.15 6.43 1.1%

TOTAL FOR STUDY AREA 28.24 21.70 27.81 18.47 1.29 16.16 24.66 47.57 26.52 42.69 28.38 40.12 14.92 7.96 346.49 56.7% Continued over page… Spreadsheet 16 continued…

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Morrisons, Park Road, Aughton Road, Ormskirk 0.33 1.53 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.54 2.27 0.00 5.66 0.9% Other Stores, Ormskirk Town Centre 0.15 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.44 0.53 0.00 1.30 0.2% Total Buffer 1 0.47 1.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.97 2.79 0.00 6.96 1.1%

Buffer 2 Other Stores, Buffer 2 0.22 0.24 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.33 0.16 0.18 1.23 0.2% Total Buffer 2 0.22 0.24 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.33 0.16 0.18 1.23 0.2%

Buffer 3 Morrisons, Boundary Road, St Helens 0.00 0.15 2.65 1.88 0.21 0.00 0.00 0.76 0.00 0.47 0.12 0.16 0.00 17.76 24.16 4.0% Asda, Kirkland Street, St Helens 0.08 0.08 1.06 0.90 0.11 0.07 0.26 0.00 0.00 0.16 0.00 0.00 0.16 13.96 16.84 2.8% Tesco, Chalon Way, Greenbank, St Helens 0.08 0.14 0.00 0.56 0.00 0.13 0.00 0.00 0.00 0.08 0.00 0.00 0.00 5.70 6.69 1.1% Other Stores, St Helens Town Centre 0.06 0.00 0.68 0.14 0.15 0.00 0.06 0.09 0.34 0.26 0.09 0.12 0.00 5.64 7.63 1.2% Other Stores, Buffer 3 0.00 0.00 2.61 0.62 0.31 0.00 0.07 0.04 0.00 0.31 0.00 0.20 0.00 2.41 6.58 1.1% Total Buffer 3 0.23 0.37 7.00 4.10 0.79 0.20 0.38 0.88 0.34 1.28 0.22 0.48 0.16 45.48 61.90 10.1%

Buffer 4 Other Stores, Warrington Town Centre 0.00 0.00 0.00 0.14 0.15 0.18 0.00 0.00 0.00 0.19 0.00 0.07 0.00 0.52 1.24 0.2% Other Stores, Buffer 4 0.00 0.07 0.34 1.12 1.88 0.21 0.27 0.16 0.39 0.00 0.08 0.09 0.00 0.34 4.96 0.8% Total Buffer 4 0.00 0.07 0.34 1.26 2.03 0.39 0.27 0.16 0.39 0.19 0.08 0.16 0.00 0.86 6.20 1.0%

Buffer 5 Morrisons, Green Oaks Way, Widnes 0.11 0.33 0.00 1.52 11.93 1.16 0.10 0.16 0.00 0.24 0.00 0.00 0.00 0.30 15.84 2.6% Asda, Widnes Road, Widnes 0.00 0.00 0.10 0.35 11.59 0.83 0.18 0.00 0.21 0.00 0.00 0.00 0.00 0.52 13.77 2.3% Other Stores, Widnes Town Centre 0.00 0.00 0.09 0.00 1.79 0.15 0.00 0.00 0.29 0.00 0.15 0.00 0.00 0.27 2.75 0.4% Other Stores, Buffer 5 0.00 0.00 0.00 0.02 0.35 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.37 0.1% Total Buffer 5 0.11 0.33 0.19 1.89 25.66 2.14 0.28 0.16 0.50 0.24 0.15 0.00 0.00 1.09 32.73 5.4%

Buffer 6 Asda, Utting Avenue, Walton 0.07 0.47 0.00 0.00 0.00 0.00 0.15 0.00 0.17 2.28 21.82 2.61 0.00 0.00 27.57 4.5% Asda, Hunts Cross Shopping Park, Liverpool 0.16 0.00 0.17 0.09 0.00 18.20 4.74 0.39 1.53 0.85 0.00 0.33 0.00 0.00 26.46 4.3% Tesco, St. Oswalds Street, Old Swan 0.00 0.00 0.00 0.00 0.12 0.15 0.63 0.57 5.32 2.95 3.18 0.10 0.10 0.00 13.12 2.1% Tesco, Allerton Road Roddick, Woolton 0.00 0.00 0.00 0.00 0.31 4.21 3.81 0.44 1.62 0.21 0.23 0.16 0.00 0.00 10.99 1.8% Morrisons, Penketh Drive, Off Speke Boulevard, Liverpool 0.15 0.00 0.11 0.00 0.19 2.80 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.25 0.5% Other Stores, Liverpool City Centre 0.41 0.33 0.00 0.23 0.07 2.16 1.67 0.29 4.70 3.97 3.11 2.12 0.30 0.00 19.37 3.2% Other Stores, Buffer 6 0.15 0.13 0.37 0.11 0.78 1.15 0.97 0.66 5.69 3.48 6.92 1.93 0.26 0.00 22.60 3.7% Total Buffer 6 0.94 0.93 0.65 0.42 1.47 28.67 11.97 2.35 19.04 13.75 35.27 7.24 0.65 0.00 123.35 20.2%

Buffer 7 Other Stores, Crosby Town Centre 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.36 0.17 0.00 1.58 0.3% Other Stores, Bootle Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17 1.32 0.29 0.10 1.88 0.3% Other Stores, Buffer 7 0.35 0.16 0.00 0.00 0.00 0.39 0.00 0.00 0.76 0.21 0.25 4.07 0.64 0.00 6.83 1.1% Total Buffer 7 0.35 0.16 0.00 0.05 0.00 0.39 0.00 0.00 0.76 0.21 0.42 6.75 1.09 0.10 10.29 1.7%

Buffer 8 Somerfield, 1 Stafford Moreton Way, Maghull 0.00 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 4.64 0.00 4.87 0.8% Other Stores, Maghull Town Centre 0.04 0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.86 0.00 0.93 0.2% Total Buffer 8 0.04 0.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 5.50 0.00 5.80 0.9%

TOTAL FOR BUFFER AREA 2.35 4.03 8.17 7.83 29.95 31.79 12.91 3.56 21.03 15.67 36.13 16.98 10.36 47.71 248.45 40.7%

Outside Buffer Area Other Stores, Fornby Town Centre 0.00 0.00 0.00 0.00 0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.93 1.40 0.00 2.39 0.4% Other Stores, Southport Town Centre 0.11 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.33 1.19 0.00 1.76 0.3% Other Stores, Outside Buffer Area 0.21 0.00 0.28 0.09 0.17 0.78 0.14 0.10 0.19 0.51 0.93 2.45 0.12 0.00 5.98 1.0% Internet 0.16 0.00 0.00 0.13 0.43 0.80 0.26 0.31 0.15 0.42 0.26 1.36 0.28 1.06 5.62 0.9% TV / Interactive Shopping 0.00 0.00 0.00 0.03 0.00 0.00 0.00 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.19 0.0%

TOTAL OUTSIDE BUFFER AREA 0.48 0.00 0.28 0.40 0.66 1.57 0.40 0.41 0.33 1.08 1.19 5.06 3.00 1.06 15.94 2.6%

OVERALL TOTAL 31.07 25.73 36.26 26.70 31.90 49.52 37.96 51.54 47.88 59.45 65.70 62.17 28.28 56.73 610.88 100.0%

NOTES: (1) The spending patterns are calculated by multiplying the total convenience goods expenditure in 2008 (Spreadsheet 14) by the market share (Spreadsheet 15). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure attracted by each centre by the total expenditure in the study area.

All monetary values are held constant at 2005 prices. Spreadsheet 17 - Convenience Goods Spending Patterns in 2008 as a Percentage Across the Study Area Zones (excluding SFT)

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Inside Study Area Zone 1 Somerfield, 78 St. Chads Parad, Kirkby 16.94 12.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 1.81 0.81 0.00 Iceland, 31 St Chads Parade, Kirkby 13.39 13.54 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.00 Netto, Telegraph Way, Kirkby 10.79 5.56 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other Stores, Kirkby Town Centre 11.49 6.59 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 1 52.61 38.57 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 0.27 1.81 0.90 0.00

Zone 2 Other Stores, Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 3 Tesco Extra, Cables Retail Park, Prescot 10.13 11.57 48.24 35.85 3.01 1.53 0.00 12.65 1.15 4.55 1.90 2.37 2.39 8.10 Other Stores, Prescot Town Centre 0.00 0.00 3.98 3.10 0.00 0.00 0.00 1.17 0.00 0.20 0.14 0.00 0.00 0.00 Other Stores, Zone 3 0.00 0.00 0.62 0.00 0.00 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 3 10.13 11.57 52.84 38.95 3.01 1.63 0.00 13.82 1.15 4.75 2.04 2.37 2.39 8.10

Zone 4 Other Stores, Zone 4 0.00 0.00 0.75 3.61 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.75 3.61 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00

Zone 5 Other Stores, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 6 Other Stores, Ravenscourt (Halewood) 0.00 0.00 0.61 0.50 0.00 0.63 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other Stores, Zone 6 0.28 0.00 0.00 0.00 0.00 3.42 0.00 0.00 0.36 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.28 0.00 0.61 0.50 0.00 4.05 0.00 0.00 0.36 0.00 0.00 0.00 0.00 0.00

Zone 7 Morrisons, 1 Besford Road, Belle Vale 0.00 0.00 0.00 2.03 0.00 10.35 38.95 5.62 15.04 5.02 0.98 0.00 0.00 0.00 J Sainsbury, 7 Woolton Street, Woolton 0.00 0.00 0.18 0.00 0.39 12.09 17.22 0.12 2.57 0.14 0.00 0.00 0.00 0.00 Other Stores, Belle Vale Shopping Centre 0.00 0.00 0.00 0.00 0.00 0.31 6.88 0.42 0.75 0.58 0.00 0.57 0.00 0.00 Other Stores, Zone 7 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.22 0.00 0.00 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.18 2.03 0.39 22.89 63.05 6.16 18.58 5.74 0.98 0.57 0.00 0.00

Zone 8 Asda Wal-Mart Supercentre, 54-56 Huyton Lane, Huyton 2.50 2.19 11.71 14.91 0.34 2.73 1.84 58.30 14.71 29.42 2.66 0.00 0.00 1.38 Iceland, Unit 1 Derby Road, Huyton 0.00 0.00 0.00 0.21 0.00 0.00 0.00 5.68 0.44 1.16 0.00 0.00 0.00 0.00 Other Stores, Huyton Town Centre 0.00 0.20 0.00 0.17 0.00 0.00 0.22 3.68 0.32 2.24 0.00 0.00 0.00 0.00 Total Zone 8 2.50 2.39 11.71 15.30 0.34 2.73 2.06 67.66 15.48 32.82 2.66 0.00 0.00 1.38

Zone 9 J Sainsbury, 112 East Prescot Road, Knotty Ash 2.02 0.00 1.53 1.57 0.38 1.20 0.00 2.32 11.12 10.05 5.30 0.27 0.00 0.36 Other Stores, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 3.63 0.21 0.27 0.00 0.00 0.00 Total Zone 9 2.02 0.00 1.53 1.57 0.38 1.20 0.00 2.86 14.75 10.27 5.57 0.27 0.00 0.36

Zone 10 Tesco, Deysbrook Lane, West Derby 0.00 0.00 0.16 0.00 0.00 0.00 0.00 1.19 0.00 11.06 7.13 0.45 0.00 0.00 Other Stores, Liverpool Road (Huyton) / Page Moss 0.00 0.58 0.00 0.00 0.00 0.00 0.00 0.00 1.48 3.49 0.00 0.00 0.00 0.00 Other Stores, Stockbridge Village 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.00 Other Stores, Zone 10 0.00 0.00 0.69 0.26 0.00 0.00 0.29 0.69 2.82 2.97 1.01 0.00 0.30 0.64 Total Zone 10 0.00 0.58 0.85 0.26 0.00 0.00 0.29 1.88 4.30 17.70 8.13 0.45 0.30 0.64

Zone 11 0 Other Stores, Norris Green 0.00 0.00 0.00 0.00 0.00 0.50 0.00 0.00 0.00 0.00 8.86 0.29 0.00 0.00 Other Stores, Zone 11 0.58 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.43 0.98 6.22 1.14 0.00 0.00 Total Zone 11 0.58 0.00 0.00 0.00 0.00 0.50 0.00 0.00 0.43 0.98 15.08 1.43 0.00 0.00

Zone 12 Asda, Ormskirk Road, Aintree 22.75 28.37 1.77 0.42 0.00 0.00 0.00 0.00 0.42 0.00 8.64 39.33 39.59 0.00 Iceland, 8-10 Marion Square, Netherton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.01 0.00 0.00 Other Stores, Fazakerley 0.26 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.44 0.18 0.00 Other Stores, Zone 12 0.10 1.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.09 1.80 0.00 Total Zone 12 23.11 29.79 1.77 0.42 0.00 0.00 0.00 0.00 0.42 0.00 8.64 58.87 41.57 0.00

Zone 13 Other Stores, Zone 13 0.13 1.12 0.52 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.00 0.27 8.15 0.00 Total Zone 13 0.13 1.12 0.52 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.00 0.27 8.15 0.00

Zone 14 Somerfield, Warrington Road, Rainhill 0.00 0.00 5.40 4.70 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.05 Other Stores, Zone 14 0.00 0.31 0.53 2.30 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.00 1.74 Total Zone 14 0.00 0.31 5.93 7.00 0.00 0.14 0.00 0.24 0.00 0.00 0.00 0.00 0.00 3.80

TOTAL FOR STUDY AREA 91.37 84.33 76.69 69.64 4.11 33.13 65.40 92.86 55.56 72.49 43.38 66.04 53.30 14.27 Continued over page… Spreadsheet 17 continued…

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14

%%%%%%%%%%%%%% Buffer Area Buffer 1 Morrisons, Park Road, Aughton Road, Ormskirk 1.05 5.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.54 8.12 0.00 Other Stores, Ormskirk Town Centre 0.48 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.72 1.87 0.00 Total Buffer 1 1.54 6.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.26 9.99 0.00

Buffer 2 Other Stores, Buffer 2 0.70 0.93 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.57 0.31 Total Buffer 2 0.70 0.93 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.57 0.31

Buffer 3 Morrisons, Boundary Road, St Helens 0.00 0.60 7.30 7.07 0.68 0.00 0.00 1.48 0.00 0.80 0.19 0.27 0.00 31.98 Asda, Kirkland Street, St Helens 0.26 0.33 2.93 3.38 0.34 0.14 0.70 0.00 0.00 0.27 0.00 0.00 0.56 25.11 Tesco, Chalon Way, Greenbank, St Helens 0.26 0.53 0.00 2.12 0.00 0.26 0.00 0.00 0.00 0.14 0.00 0.00 0.00 10.24 Other Stores, St Helens Town Centre 0.21 0.00 1.88 0.52 0.49 0.00 0.15 0.17 0.71 0.44 0.14 0.19 0.00 10.04 Other Stores, Buffer 3 0.00 0.00 7.19 2.33 0.99 0.00 0.17 0.08 0.00 0.53 0.00 0.33 0.00 4.34 Total Buffer 3 0.73 1.45 19.30 15.43 2.50 0.40 1.02 1.73 0.71 2.18 0.33 0.78 0.56 81.72

Buffer 4 Other Stores, Warrington Town Centre 0.00 0.00 0.00 0.51 0.48 0.36 0.00 0.00 0.00 0.33 0.00 0.11 0.00 0.94 Other Stores, Buffer 4 0.00 0.29 0.94 4.23 5.97 0.44 0.72 0.31 0.81 0.00 0.12 0.15 0.00 0.62 Total Buffer 4 0.00 0.29 0.94 4.74 6.45 0.80 0.72 0.31 0.81 0.33 0.12 0.25 0.00 1.55

Buffer 5 Morrisons, Green Oaks Way, Widnes 0.35 1.28 0.00 5.72 37.93 2.38 0.26 0.31 0.00 0.41 0.00 0.00 0.00 0.53 Asda, Widnes Road, Widnes 0.00 0.00 0.26 1.32 36.87 1.70 0.47 0.00 0.44 0.00 0.00 0.00 0.00 0.94 Other Stores, Widnes Town Centre 0.00 0.00 0.25 0.00 5.63 0.32 0.00 0.00 0.61 0.00 0.22 0.00 0.00 0.49 Other Stores, Buffer 5 0.00 0.00 0.00 0.08 1.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 5 0.35 1.28 0.51 7.13 81.54 4.40 0.74 0.31 1.05 0.41 0.22 0.00 0.00 1.96

Buffer 6 Asda, Utting Avenue, Walton 0.22 1.83 0.00 0.00 0.00 0.00 0.40 0.00 0.35 3.87 33.36 4.31 0.00 0.00 Asda, Hunts Cross Shopping Park, Liverpool 0.53 0.00 0.46 0.34 0.00 37.43 12.59 0.76 3.20 1.45 0.00 0.54 0.00 0.00 Tesco, St. Oswalds Street, Old Swan 0.00 0.00 0.00 0.00 0.38 0.30 1.66 1.12 11.17 5.03 4.87 0.16 0.35 0.00 Tesco, Allerton Road Roddick, Woolton 0.00 0.00 0.00 0.00 0.98 8.63 10.10 0.86 3.40 0.36 0.36 0.26 0.00 0.00 Morrisons, Penketh Drive, Off Speke Boulevard, Liverpool 0.48 0.00 0.31 0.00 0.60 5.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other Stores, Liverpool City Centre 1.33 1.28 0.00 0.86 0.23 4.41 4.43 0.56 9.83 6.74 4.74 3.47 1.08 0.00 Other Stores, Buffer 6 0.47 0.51 1.02 0.40 2.48 2.36 2.58 1.29 11.93 5.92 10.56 3.17 0.91 0.00 Total Buffer 6 3.03 3.62 1.79 1.60 4.67 58.89 31.76 4.59 39.88 23.37 53.89 11.91 2.33 0.00

Buffer 7 Other Stores, Crosby Town Centre 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.23 0.61 0.00 Other Stores, Bootle Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 2.16 1.02 0.18 Other Stores, Buffer 7 1.13 0.61 0.00 0.00 0.00 0.81 0.00 0.00 1.60 0.36 0.38 6.70 2.27 0.00 Total Buffer 7 1.13 0.61 0.00 0.18 0.00 0.81 0.00 0.00 1.60 0.36 0.65 11.09 3.90 0.18

Buffer 8 Somerfield, 1 Stafford Moreton Way, Maghull 0.00 0.69 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 16.61 0.00 Other Stores, Maghull Town Centre 0.12 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.04 0.00 Total Buffer 8 0.12 0.83 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 19.65 0.00

TOTAL FOR BUFFER AREA 7.61 15.67 22.53 29.50 95.15 65.30 34.24 6.94 44.05 26.65 55.21 27.89 36.99 85.73

Outside Buffer Area Other Stores, Fornby Town Centre 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 1.53 5.03 0.00 Other Stores, Southport Town Centre 0.35 0.00 0.00 0.51 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 4.24 0.00 Other Stores, Outside Buffer Area 0.67 0.00 0.78 0.35 0.55 1.57 0.37 0.20 0.39 0.86 1.41 4.00 0.43 0.00

TOTAL OUTSIDE BUFFER AREA 1.03 0.00 0.78 0.86 0.74 1.57 0.37 0.20 0.39 0.86 1.41 6.06 9.71 0.00

OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 18 - Convenience Goods Spending Patterns in 2008 Across the Study Area Zones (excluding SFT)

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Somerfield, 78 St. Chads Parad, Kirkby 5.11 3.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17 1.10 0.22 0.00 9.83 1.7% Iceland, 31 St Chads Parade, Kirkby 4.04 3.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02 0.00 7.45 1.3% Netto, Telegraph Way, Kirkby 3.26 1.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.65 0.8% Other Stores, Kirkby Town Centre 3.47 1.65 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.00 5.24 0.9% Total Zone 1 15.89 9.65 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.17 1.10 0.25 0.00 27.17 4.6%

Zone 2 Other Stores, Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 3 Tesco Extra, Cables Retail Park, Prescot 3.06 2.89 17.00 9.30 0.93 0.74 0.00 6.33 0.54 2.63 1.21 1.43 0.66 4.46 51.20 8.6% Other Stores, Prescot Town Centre 0.00 0.00 1.40 0.80 0.00 0.00 0.00 0.59 0.00 0.12 0.09 0.00 0.00 0.00 3.00 0.5% Other Stores, Zone 3 0.00 0.00 0.22 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.0% Total Zone 3 3.06 2.89 18.62 10.11 0.93 0.78 0.00 6.92 0.54 2.75 1.30 1.43 0.66 4.46 54.46 9.2%

Zone 4 Other Stores, Zone 4 0.00 0.00 0.26 0.94 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 1.25 0.2% Total Zone 4 0.00 0.00 0.26 0.94 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 1.25 0.2%

Zone 5 Other Stores, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 6 Other Stores, Ravenscourt (Halewood) 0.00 0.00 0.22 0.13 0.00 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.65 0.1% Other Stores, Zone 6 0.08 0.00 0.00 0.00 0.00 1.65 0.00 0.00 0.17 0.00 0.00 0.00 0.00 0.00 1.90 0.3% Total Zone 6 0.08 0.00 0.22 0.13 0.00 1.95 0.00 0.00 0.17 0.00 0.00 0.00 0.00 0.00 2.54 0.4%

Zone 7 0.0% Morrisons, 1 Besford Road, Belle Vale 0.00 0.00 0.00 0.53 0.00 4.98 14.37 2.82 7.00 2.90 0.62 0.00 0.00 0.00 33.23 5.6% J Sainsbury, 7 Woolton Street, Woolton 0.00 0.00 0.06 0.00 0.12 5.82 6.35 0.06 1.20 0.08 0.00 0.00 0.00 0.00 13.69 2.3% Other Stores, Belle Vale Shopping Centre 0.00 0.00 0.00 0.00 0.00 0.15 2.54 0.21 0.35 0.34 0.00 0.34 0.00 0.00 3.92 0.7% Other Stores, Zone 7 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.17 0.0% Total Zone 7 0.00 0.00 0.06 0.53 0.12 11.02 23.26 3.08 8.65 3.32 0.62 0.34 0.00 0.00 51.01 8.6%

Zone 8 Asda Wal-Mart Supercentre, 54-56 Huyton Lane, Huyton 0.76 0.55 4.13 3.87 0.10 1.32 0.68 29.20 6.85 17.00 1.70 0.00 0.00 0.76 66.91 11.3% Iceland, Unit 1 Derby Road, Huyton 0.00 0.00 0.00 0.06 0.00 0.00 0.00 2.85 0.21 0.67 0.00 0.00 0.00 0.00 3.78 0.6% Other Stores, Huyton Town Centre 0.00 0.05 0.00 0.04 0.00 0.00 0.08 1.84 0.15 1.30 0.00 0.00 0.00 0.00 3.46 0.6% Total Zone 8 0.76 0.60 4.13 3.97 0.10 1.32 0.76 33.89 7.20 18.97 1.70 0.00 0.00 0.76 74.15 12.5%

Zone 9 J Sainsbury, 112 East Prescot Road, Knotty Ash 0.61 0.00 0.54 0.41 0.12 0.58 0.00 1.16 5.17 5.81 3.39 0.16 0.00 0.20 18.14 3.1% Other Stores, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 1.69 0.12 0.17 0.00 0.00 0.00 2.26 0.4% Total Zone 9 0.61 0.00 0.54 0.41 0.12 0.58 0.00 1.43 6.87 5.93 3.56 0.16 0.00 0.20 20.40 3.4%

Zone 10 Tesco, Deysbrook Lane, West Derby 0.00 0.00 0.06 0.00 0.00 0.00 0.00 0.60 0.00 6.39 4.55 0.27 0.00 0.00 11.87 2.0% Other Stores, Liverpool Road (Huyton) / Page Moss 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.69 2.02 0.00 0.00 0.00 0.00 2.85 0.5% Other Stores, Stockbridge Village 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.10 0.0% Other Stores, Zone 10 0.00 0.00 0.24 0.07 0.00 0.00 0.11 0.34 1.31 1.71 0.64 0.00 0.08 0.35 4.87 0.8% Total Zone 10 0.00 0.14 0.30 0.07 0.00 0.00 0.11 0.94 2.00 10.23 5.19 0.27 0.08 0.35 19.69 3.3%

Zone 11 Other Stores, Norris Green 0.00 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 5.66 0.18 0.00 0.00 6.07 1.0% Other Stores, Zone 11 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.57 3.97 0.69 0.00 0.00 5.61 0.9% Total Zone 11 0.17 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.20 0.57 9.63 0.87 0.00 0.00 11.68 2.0%

Zone 12 Asda, Ormskirk Road, Aintree 6.87 7.09 0.62 0.11 0.00 0.00 0.00 0.00 0.19 0.00 5.52 23.76 10.88 0.00 55.05 9.3% Iceland, 8-10 Marion Square, Netherton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.24 0.00 0.00 4.24 0.7% Other Stores, Fazakerley 0.08 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.29 0.05 0.00 3.49 0.6% Other Stores, Zone 12 0.03 0.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.28 0.49 0.00 5.09 0.9% Total Zone 12 6.98 7.45 0.62 0.11 0.00 0.00 0.00 0.00 0.19 0.00 5.52 35.57 11.42 0.00 67.87 11.4%

Zone 13 Other Stores, Zone 13 0.04 0.28 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.16 2.24 0.00 3.03 0.5% Total Zone 13 0.04 0.28 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.16 2.24 0.00 3.03 0.5%

Zone 14 Somerfield, Warrington Road, Rainhill 0.00 0.00 1.90 1.22 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.13 4.33 0.7% Other Stores, Zone 14 0.00 0.08 0.19 0.60 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.96 1.94 0.3% Total Zone 14 0.00 0.08 2.09 1.82 0.00 0.07 0.00 0.12 0.00 0.00 0.00 0.00 0.00 2.09 6.27 1.1%

TOTAL FOR STUDY AREA 27.59 21.09 27.03 18.07 1.28 15.95 24.13 46.52 25.86 41.89 27.70 39.91 14.65 7.87 339.53 57.2% Continued over page… Spreadsheet 18 continued…

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total(1) Market Share(2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Morrisons, Park Road, Aughton Road, Ormskirk 0.32 1.49 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.53 2.23 0.00 5.57 0.9% Other Stores, Ormskirk Town Centre 0.15 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.43 0.51 0.00 1.27 0.2% Total Buffer 1 0.46 1.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.97 2.74 0.00 6.84 1.2%

Buffer 2 Other Stores, Buffer 2 0.21 0.23 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.33 0.16 0.17 1.21 0.2% Total Buffer 2 0.21 0.23 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.33 0.16 0.17 1.21 0.2%

Buffer 3 Morrisons, Boundary Road, St Helens 0.00 0.15 2.57 1.84 0.21 0.00 0.00 0.74 0.00 0.46 0.12 0.16 0.00 17.63 23.89 4.0% Asda, Kirkland Street, St Helens 0.08 0.08 1.03 0.88 0.10 0.07 0.26 0.00 0.00 0.16 0.00 0.00 0.15 13.84 16.65 2.8% Tesco, Chalon Way, Greenbank, St Helens 0.08 0.13 0.00 0.55 0.00 0.12 0.00 0.00 0.00 0.08 0.00 0.00 0.00 5.65 6.61 1.1% Other Stores, St Helens Town Centre 0.06 0.00 0.66 0.14 0.15 0.00 0.06 0.08 0.33 0.26 0.09 0.11 0.00 5.54 7.48 1.3% Other Stores, Buffer 3 0.00 0.00 2.53 0.61 0.31 0.00 0.06 0.04 0.00 0.31 0.00 0.20 0.00 2.40 6.45 1.1% Total Buffer 3 0.22 0.36 6.80 4.00 0.77 0.19 0.38 0.87 0.33 1.26 0.21 0.47 0.15 45.06 61.08 10.3%

Buffer 4 Other Stores, Warrington Town Centre 0.00 0.00 0.00 0.13 0.15 0.17 0.00 0.00 0.00 0.19 0.00 0.06 0.00 0.52 1.23 0.2% Other Stores, Buffer 4 0.00 0.07 0.33 1.10 1.85 0.21 0.27 0.16 0.38 0.00 0.08 0.09 0.00 0.34 4.87 0.8% Total Buffer 4 0.00 0.07 0.33 1.23 2.00 0.38 0.27 0.16 0.38 0.19 0.08 0.15 0.00 0.86 6.09 1.0%

Buffer 5 Morrisons, Green Oaks Way, Widnes 0.11 0.32 0.00 1.49 11.76 1.15 0.10 0.16 0.00 0.23 0.00 0.00 0.00 0.29 15.60 2.6% Asda, Widnes Road, Widnes 0.00 0.00 0.09 0.34 11.43 0.82 0.18 0.00 0.21 0.00 0.00 0.00 0.00 0.52 13.58 2.3% Other Stores, Widnes Town Centre 0.00 0.00 0.09 0.00 1.75 0.15 0.00 0.00 0.28 0.00 0.14 0.00 0.00 0.27 2.69 0.5% Other Stores, Buffer 5 0.00 0.00 0.00 0.02 0.34 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.36 0.1% Total Buffer 5 0.11 0.32 0.18 1.85 25.28 2.12 0.27 0.16 0.49 0.23 0.14 0.00 0.00 1.08 32.23 5.4%

Buffer 6 Asda, Utting Avenue, Walton 0.07 0.46 0.00 0.00 0.00 0.00 0.15 0.00 0.16 2.24 21.31 2.61 0.00 0.00 26.98 4.5% Asda, Hunts Cross Shopping Park, Liverpool 0.16 0.00 0.16 0.09 0.00 18.01 4.65 0.38 1.49 0.84 0.00 0.33 0.00 0.00 26.10 4.4% Tesco, St. Oswalds Street, Old Swan 0.00 0.00 0.00 0.00 0.12 0.15 0.61 0.56 5.20 2.91 3.11 0.09 0.10 0.00 12.84 2.2% Tesco, Allerton Road Roddick, Woolton 0.00 0.00 0.00 0.00 0.30 4.15 3.73 0.43 1.58 0.21 0.23 0.16 0.00 0.00 10.79 1.8% Morrisons, Penketh Drive, Off Speke Boulevard, Liverpool 0.15 0.00 0.11 0.00 0.19 2.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.22 0.5% Other Stores, Liverpool City Centre 0.40 0.32 0.00 0.22 0.07 2.12 1.64 0.28 4.58 3.90 3.03 2.09 0.30 0.00 18.94 3.2% Other Stores, Buffer 6 0.14 0.13 0.36 0.10 0.77 1.13 0.95 0.65 5.55 3.42 6.75 1.92 0.25 0.00 22.12 3.7% Total Buffer 6 0.91 0.90 0.63 0.42 1.45 28.35 11.72 2.30 18.56 13.51 34.42 7.19 0.64 0.00 120.99 20.4%

Buffer 7 0.0% Other Stores, Crosby Town Centre 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.35 0.17 0.00 1.56 0.3% Other Stores, Bootle Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17 1.30 0.28 0.10 1.86 0.3% Other Stores, Buffer 7 0.34 0.15 0.00 0.00 0.00 0.39 0.00 0.00 0.74 0.21 0.24 4.05 0.62 0.00 6.75 1.1% Total Buffer 7 0.34 0.15 0.00 0.05 0.00 0.39 0.00 0.00 0.74 0.21 0.41 6.70 1.07 0.10 10.17 1.7%

Buffer 8 Somerfield, 1 Stafford Moreton Way, Maghull 0.00 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04 4.56 0.00 4.78 0.8% Other Stores, Maghull Town Centre 0.04 0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.83 0.00 0.91 0.2% Total Buffer 8 0.04 0.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04 5.40 0.00 5.69 1.0%

TOTAL FOR BUFFER AREA 2.30 3.92 7.94 7.66 29.50 31.43 12.63 3.48 20.50 15.40 35.26 16.85 10.17 47.27 244.30 41.1%

Outside Buffer Area Other Stores, Fornby Town Centre 0.00 0.00 0.00 0.00 0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.92 1.38 0.00 2.37 0.4% Other Stores, Southport Town Centre 0.11 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.33 1.17 0.00 1.73 0.3% Other Stores, Outside Buffer Area 0.20 0.00 0.28 0.09 0.17 0.76 0.14 0.10 0.18 0.50 0.90 2.41 0.12 0.00 5.85 1.0%

TOTAL OUTSIDE BUFFER AREA 0.31 0.00 0.28 0.22 0.23 0.76 0.14 0.10 0.18 0.50 0.90 3.66 2.67 0.00 9.94 1.7%

OVERALL TOTAL 30.20 25.01 35.24 25.95 31.01 48.13 36.90 50.10 46.54 57.79 63.86 60.42 27.48 55.14 593.78 100.0%

NOTES: (1) The spending patterns are calculated by multiplying the total convenience goods expenditure in 2008 (Spreadsheet 14) by the market share (Spreadsheet 17). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure attracted by each centre by the total expenditure in the study area.

All monetary values are held constant at 2005 prices. Knowsley Council KNOWSLEY LOCAL DEVELOPMENT FRAMEWORK: TOWN CENTRES AND SHOPPING STUDY VOLUME 3: APPENDICES

November 2009

ROGER TYM & PARTNERS

61 Oxford Street Manchester M1 6EQ

t 0161 834 0833 f 0161 834 0818 e [email protected] w www.tymconsult.com

CONTENTS

APPENDIX 1 – Study Brief

APPENDIX 2 – Questionnaire Used in Survey of Households

APPENDIX 3 – Extracts from Focus Reports Showing Retailer Requirements in Huyton, Kirkby and Prescot

Retailer Requirements in Huyton (July 2009) Retailer Requirements in Kirkby (July 2009) Retailer Requirements in Prescot (July 2009)

APPENDIX 1 Study Brief

APPENDIX 2 Questionnaire Used in Survey of Households

Job Number: 270608 Knowsley Town Centres and Shopping Study Good afternoon / evening, I am …… from NEMS market research and we are conducting a short survey in your area about shopping. Do you have time to answer some questions ? It will take about five minutes.

QA Are you the main shopper in your household?

1Yes GO TO Q01 2No CLOSE

FIRST WE HAVE A FEW QUESTIONS ABOUT WHERE YOU UNDERTAKE FOOD AND GROCERIES SHOPPING. IN ANSWERING THESE QUESTIONS THE LOCATION MAY BE A SUPERMARKET, A SMALLER STORE, OR A TOWN CENTRE, OR COULD BE THE USE OF FACILITIES SUCH AS THE INTERNET.

Q01 Where did your household last undertake a main food and grocery shop? DO NOT PROMPT, ONE ANSWER ONLY

Specified Stores: 001 Aldi, 200 Vauxhall Road, LIVERPOOL, Merseyside 002 Aldi, 281 Smithdown Road, LIVERPOOL, Merseyside 003 Aldi, 367 East Prescot Road, LIVERPOOL, Merseyside 004 Aldi, 8 Branch Way, LIVERPOOL, Merseyside 005 Aldi, Concourse Shopping Centre, SKELMERSDALE, Lancashire 006 Aldi, Crosfield Street, WARRINGTON, Cheshire 007 Aldi, Green Oaks Way, WIDNES, Cheshire 008 Aldi, Park Lane West, BOOTLE, Merseyside 009 Aldi, Prescot Road, LIVERPOOL, Merseyside 010 Aldi, Unit 6, RUNCORN, Cheshire 011 Aldi, Unit 6, Two Saints Place, ORMSKIRK, Lancashire 012 Aldi, Unit G, ST HELENS, Merseyside 013 Aldi, Walton Road/Salop Street, LIVERPOOL, Merseyside 014 Asda Wal-Mart Supercentre, 54-56 Huyton Lane, LIVERPOOL, Merseyside 015 Asda, Breck Road, LIVERPOOL, Merseyside 016 Asda, Cockhedge Centre, WARRINGTON, Cheshire 017 Asda, Hunts Cross Shopping Park, LIVERPOOL, Merseyside 018 Asda, Ingram Road, SKELMERSDALE, Lancashire 019 Asda, Kirkland Street, ST HELENS, Merseyside 020 Asda, Ormskirk Road, LIVERPOOL, Merseyside 021 Asda, Smithdown Road, LIVERPOOL, Merseyside 022 Asda, Utting Avenue, LIVERPOOL, Merseyside 023 Asda, West Lane, RUNCORN, Cheshire 024 Asda, Westbrook Shopping Centre, WARRINGTON, Cheshire 025 Asda, Widnes Road, WIDNES, Cheshire 026 Cooltrader, 10 St Mary's Arcade, ST HELENS, Merseyside 027 Cooltrader, 539 West Derby Road, LIVERPOOL, Merseyside 028 Cooltrader, Granville Street, RUNCORN, Cheshire 029 Cooltrader, Unit 16, BOOTLE, Merseyside 030 Cooltrader, Unit 61, Telegraph Way, KIRKBY, Merseyside 031 Co-op (Northern), 13 Utting Avenue, LIVERPOOL, Merseyside 032 Co-op (Northern), 224 Pilch Lane, LIVERPOOL, Merseyside 033 Co-op (Northern), 253 County Road, LIVERPOOL, Merseyside 034 Co-op (Northern), 35 Lawrence Road, LIVERPOOL, Merseyside 035 Co-op (Northern), 637 West Derby Road, LIVERPOOL, Merseyside 036 Co-op (Northern), 87-91 Broad Lane, LIVERPOOL, Merseyside 037 Co-op (Northern), Darley Drive, LIVERPOOL, Merseyside 038 Farmfoods Freezer Ce, 1 Breck Road, LIVERPOOL, Merseyside 039 Farmfoods Freezer Ce, 128 Liverpool Road, HUYTON, Merseyside 040 Farmfoods Freezer Ce,Ce, 132 Cherryfield Drive,Drive, KIRKBY,KIRKBY, Merseyside 041 Farmfoods Freezer Ce, 170-171 Market Way, LIVERPOOL, Merseyside 042 Farmfoods Freezer Ce, 2/3 Broadway, LIVERPOOL, Merseyside 043 Farmfoods Freezer Ce, 222-228 Walton Road, LIVERPOOL, Merseyside 044 Farmfoods Freezer Ce, 4/12 Liverpool Road, CROSBY, Merseyside 045 Farmfoods Freezer Ce, 6 Albert Square, WIDNES, Cheshire 046 Farmfoods Freezer Ce, Lower House Lane, LIVERPOOL, Merseyside 047 Farmfoods Freezer Ce, Unit 15, The Prescot Centre, LIVERPOOL, Merseyside 048 Farmfoods Freezer Ce, Unit 2a, School Brow, WARRINGTON, Cheshire 049 Farmfoods Freezer Ce, Unit 38, Orchard Walk, RUNCORN, Cheshire 050 Farmfoods Freezer Ce, Unit 7, ST HELENS, Merseyside 051 Farmfoods Freezer Ce, Unit D, Stoker Way, LIVERPOOL, Merseyside 052 Farmfoods Freezer Ce, Units 51 & 52, BELLE VALE, Merseyside 053 Farmfoods Freezer Ce, Units J & K, SKELMERSDALE, Lancashire 054 Fresh Express, 62 Eccleston Street, , Merseyside 055 FreshXpress, 128 Liverpool Road, HUYTON, Merseyside 056 freshXpress, 5/10 Molyneaux Way, LIVERPOOL, Merseyside 057 freshXpress, Fouracre Lane, ST HELENS, Merseyside 058 freshXpress, Woodside Road, HAYDOCK, Lancashire 059 Heron Frozen Foods, 150 Cherryfield Drive, KIRKBY, Merseyside 060 Heron Frozen Foods, 63 Derby Road, , Merseyside 061 Iceland, 1 The Concourse, SKELMERSDALE, Lancashire 062 Iceland, 110 Northway, LIVERPOOL, Merseyside 063 Iceland, 14-16 Central Parade Square, LIVERPOOL, Merseyside 064 Iceland, 158 Allerton Road, LIVERPOOL, Merseyside 065 Iceland, 162-200 County Road, LIVERPOOL, Merseyside 066 Iceland, 22 Speke Road, LIVERPOOL, Merseyside 067 Iceland, 24-36 Walton Vale, LIVERPOOL, Merseyside 068 Iceland, 31 St Chads Parade, LIVERPOOL, Merseyside 069 Iceland, 44 Broad Lane, LIVERPOOL, Merseyside 070 Iceland, 605-609 West Derby Road, LIVERPOOL, Merseyside 071 Iceland, 62 Town Square, RUNCORN, Merseyside 072 Iceland, 70-76 South Road, LIVERPOOL, Merseyside 073 Iceland, 710 Prestcot Road, LIVERPOOL, Merseyside 074 Iceland, 8-10 Marion Square, LIVERPOOL, Merseyside 075 Iceland, 93-97 New Strand, BOOTLE, Merseyside 076 Iceland, Bankside, WARRINGTON, Cheshire 077 Iceland, Kwik Save Precinct, ST HELENS, Merseyside 078 Iceland, Penny Lane Neighbourhood Centre, LIVERPOOL, Merseyside 079 Iceland, Stonedale Retail Park, LIVERPOOL, Merseyside 080 Iceland, Unit 1 Derby Road, LIVERPOOL, Merseyside 081 Iceland, Unit 2 Clipsey Lane, HAYDOCK, Merseyside 082 Iceland, Unit 2, Belle Vale Shopping Cnt, BELLE VALE, Merseyside 083 Iceland, Unit 3-4, Williamson Square, LIVERPOOL, Merseyside 084 Iceland, Unit 35, WIDNES, Cheshire 085 Iceland, Unit B, St Helens Retail Pk, ST HELENS, Merseyside 086 Iceland, Unit B, ST HELENS, Merseyside 087 Iceland, Wavertree Retail Park, LIVERPOOL, Merseyside 088 J Sainsbury, 100 Church Street, WARRINGTON, Cheshire 089 J Sainsbury, 112 East Prescot Road, LIVERPOOL, Merseyside 090 J Sainsbury, 1-3 Liverpool Road, CROSBY, Merseyside 091 J Sainsbury, 7 Woolton Street, LIVERPOOL, Merseyside 092 J Sainsbury, Rice Lane, LIVERPOOL, Merseyside 093 Late Shop (Co-op), 102 Bentham Drive, LIVERPOOL, Merseyside 094 Late Shop (Co-op), 138 Orford Lane, WARRINGTON, Cheshire 095 Late Shop (Co-op), 151 Halton Road, RUNCORN, Cheshire 096 Late Shop (Co-op), 189 College Road, CROSBY, Merseyside 097 Late Shop (Co-op), 2 Sutton Park Drive, ST. HELENS, Merseyside 098 Late Shop (Co-op), 215 Parr Stocks Road, ST HELENS, Merseyside 099 Late Shop (Co-op), 231 Ditton Road, WIDNES, Cheshire 100 Late Shop (Co-op), 239 West End Road, HAYDOCK, Merseyside 101 Late Shop (Co-op), 2-4 Alscot Avenue, LIVERPOOL, Merseyside

Questionnaire Copyright NEMS market research Page 1 of 25 102 Late Shop (Co-op), 29-31 Blackbrook Road, ST HELENS, Merseyside 103 Late Shop (Co-op), 3 The Shopping Centre, ST HELENS, Merseyside 104 Late Shop (Co-op), 3 Windy Arbour Road, PRESCOT, Merseyside 105 Late Shop (Co-op), 34 Ormskirk Road, UP HOLLAND, Lancashire 106 Late Shop (Co-op), 442 Liverpool Road, WIDNES, Cheshire 107 Late Shop (Co-op), 45 Westgate, SKELMERSDALE, Lancashire 108 Late Shop (Co-op), 47 Warrington Road, LIVERPOOL, Merseyside 109 Late Shop (Co-op), 49 Peckers Hill Road, ST HELENS, Merseyside 110 Late Shop (Co-op), 492 Fleet Lane, ST HELENS, Merseyside 111 Late Shop (Co-op), 51-53 Halton Road, RUNCORN, Cheshire 112 Late Shop (Co-op), 531-3 Prescot Road, ST HELENS, Merseyside 113 Late Shop (Co-op), 62a Park Road South, NEWTON LE WILLOWS, Merseyside 114 Late Shop (Co-op), 66-70 Balfour Street, RUNCORN, Cheshire 115 Late Shop (Co-op), 7 Ashton Green Drive, ST HELENS, Merseyside 116 Late Shop (Co-op), 7 Church Road, ST HELENS, Merseyside 117 Late Shop (Co-op), 7-9 Grangeway, RUNCORN, Cheshire 118 Late Shop (Co-op), 81 Higher Parr Street, ST HELENS, Merseyside 119 Late Shop (Co-op), 98 Cambridge Road, ST HELENS, Merseyside 120 Late Shop (Co-op), 99 Deyes Lane, LIVERPOOL, Merseyside 121 Late Shop (Co-op), Hale Road, WIDNES, Cheshire 122 Late Shop (Co-op), Hawthorne Avenue, WARRINGTON, Cheshire 123 Late Shop (Co-op), Lovely Lane, WARRINGTON, Cheshire 124 Late Shop (Co-op), Mercer Street, BURTONWOOD, Cheshire 125 Late Shop (Co-op), The Ridgeway, RUNCORN, Cheshire 126 Late Shop (Co-op), Warrington Road, WARRINGTON, Cheshire 127 Late Shop (Co-op), Windmill Hill Avenue West, RUNCORN, Cheshire 128 Late Shop Plus (Co-op), 22 Elephant Lane, ST HELENS, Merseyside 129 Marks & Spencer, 259-273 The Esplanade, BOOTLE, Merseyside 130 Marks & Spencer, 51-55 Church Street, ST. HELENS, Merseyside 131 Marks & Spencer, Compton House, LIVERPOOL, Merseyside 132 Marks & Spencer, Gemini, WARRINGTON, Cheshire 133 Marks & Spencer, Golden Square, WARRINGTON, Cheshire 134 Marks & Spencer, New Mersey Retail Park, Speke Ro, LIVERPOOL, Merseyside 135 Morrisons, 1 Besford Road, LIVERPOOL, Merseyside 136 Morrisons, Baxters Lane, ST. HELENS, Merseyside 137 Morrisons, Boundary Road, ST HELENS, Merseyside 138 Morrisons, Green Oaks, WIDNES, Cheshire 139 Morrisons, Park Road, ORMSKIRK, Lancashire 140 Netto, Green Lane, LIVERPOOL, Merseyside 141 Netto, Haydock Street, NEWTON-LE-WILLOWS, Merseyside 142 Netto, Orrell Lane, BOOTLE, Merseyside 143 Netto, St. Mary's Road, LIVERPOOL, Merseyside 144 Netto, Telegraph Way, KIRKBY, Merseyside 145 Netto, Unit 9, Penny Lane Centre, LIVERPOOL, Merseyside 146 Netto, Wavertree Road, LIVERPOOL, Merseyside 147 Other Stores in Bootle 148 Other Stores in Crosby 149 Other Stores in Eccleston 150 Other Stores in Fazakerley 151 Other Stores in Haydock 152 Other Stores in Huyton 153 Other Stores in Kirkby 154 Other Stores in Litherland 155 Other Stores in Liverpool 156 Other Stores in Liverpool Road (Huyton) / Page Moss 157 Other Stores in Maghull 158 Other Stores in Newton-le-Willows 159 Other Stores in Ormskirk 160 Other Stores in Prescot 161 Other Stores in Rainhill 162 Other Stores in Ravenscourt (Halewood) 163 Other Stores in Runcorn 164 Other Stores in Skelmersdale 165 Other Stores in St Helens 166 Other Stores in Stockbridge Village 167 Other Stores in Warrington 168 Other Stores in Widnes 169 Sainsbury's Central, Central Shopping Centre, LIVERPOOL, Merseyside 170 Sainsbury's Local, 14 Nations House, LIVERPOOL, Merseyside 171 Sainsbury's Local, 44 Castle Street, LIVERPOOL, Merseyside 172 Simply Food, Aughton Street, ORMSKIRK, Lancashire 173 Simply Food, Liverpool Lime Street Station, LIVERPOOL, Merseyside 174 Somerfield, 1 Stafford Moreton Way, MAGHULL, Merseyside 175 Somerfield, 11 Lord Street, LIVERPOOL, Merseyside 176 Somerfield, 12/14 Moor Lane, LIVERPOOL, Merseyside 177 Somerfield, 124-142 County Road, LIVERPOOL, Merseyside 178 Somerfield, 17 St Marys Road, LIVERPOOL, Merseyside 179 Somerfield, 176/178 Warrington Road, PENKETH, Cheshire 180 Somerfield, 19a Almonds Green, LIVERPOOL, Merseyside 181 Somerfield, 273 Speke Road, LIVERPOOL, Merseyside 182 Somerfield, 340 Park Road, LIVERPOOL, Merseyside 183 Somerfield, 6/7 Marian Square, LIVERPOOL, Merseyside 184 Somerfield, 78 St. Chads Parad, LIVERPOOL, Merseyside 185 Somerfield, 9/23 County Road, LIVERPOOL, Merseyside 186 Somerfield, Brighton Road, LIVERPOOL, Merseyside 187 Somerfield, Church Road North, LIVERPOOL, Merseyside 188 Somerfield, Granville Street, RUNCORN, Cheshire 189 Somerfield, Linacre Road, LIVERPOOL, Merseyside 190 Somerfield, Longmoor Lane, LIVERPOOL, Merseyside 191 Somerfield, Stonedale Centre, LIVERPOOL, Merseyside 192 Somerfield, Warrington Road, RAINHILL, Merseyside 193 Spar, 108 Sefton Road, SEFTON, Merseyside 194 Spar, 12 Tree View Court, MAGHULL, Merseyside 195 Spar, 125 Digmo Shopping Parade, SKELMERSDALE, Lancashire 196 Spar, 164 Townsend Lane, LIVERPOOL, Merseyside 197 Spar, 3 Honiton Way, PENKETH, Cheshire 198 Spar, 509 West Derby Road, LIVERPOOL, Merseyside 199 Spar, Muirhead Avenue, LIVERPOOL, Merseyside 200 Tesco Express, 242 Smithdown Road, LIVERPOOL, Merseyside 201 Tesco Express, 52-64 Rose Lane, LIVERPOOL, Merseyside 202 Tesco Express, 64-68 Greenfield Road, ST HELENS, Merseyside 203 Tesco Express, East Lancashire Road, ST. HELENS, Merseyside 204 Tesco Express, Longmoor Lane, LIVERPOOL, Merseyside 205 Tesco Express, Old Hall Street, LIVEERPOOL, Merseyside 206 Tesco Express, Units 6-10 The Foundation, LIVERPOOL, Merseyside 207 Tesco Extra, Cables Retail Park, PRESCOT, Merseyside 208 Tesco Extra, Winwick Road, WARRINGTON, Cheshire 209 Tesco Metro, 127-130 The Palatine, LIVERPOOL, Merseyside 210 Tesco Metro, 184-198 Aighburth Road, LIVERPOOL, Merseyside 211 Tesco Metro, Church Street, ORMSKIRK, Lancashire 212 Tesco Metro, Clayton Square, LIVERPOOL, Merseyside 213 Tesco, 92 Runcorn Shopping City, RUNCORN, Cheshire 214 Tesco, Allerton Road Roddick, LIVERPOOL, Merseyside 215 Tesco, Chalon Way, ST HELENS, Merseyside 216 Tesco, Deysbrook Lane, LIVERPOOL, Merseyside 217 Tesco, Earle Street, NEWTON LE WILLOWS, Merseyside 218 Tesco, Mather Avenue, LIVERPOOL, Merseyside 219 Tesco, St. Oswalds Street, LIVERPOOL, Merseyside 220 Village Store (Co-op), 560 Warrington Road, LIVERPOOL, Merseyside 221 Village Store (Co-op), 87 Millbrook Lane, ST HELENS, Merseyside 222 Welcome (Co-op), 100 Derby Road, WIDNES, Cheshire 223 Welcome (Co-op), 7-8 The Parade, LIVERPOOL, Merseyside 224 Welcome (Co-op), Lovely Lane, WARRINGTON, Cheshire

Questionnaire Copyright NEMS market research Page 2 of 25 Local shops: 225 Allerton 226 Ashton-in-Makerfield 227 Belle Vale 228 Birkenhead (including The Grange Precinct/Shopping Centre) 229 Bootle 230 Burscough 231 Chester 232 Crosby 233 Eccleston 234 Ellesmere Port 235 Formby 236 Haydock 237 Huyton 238 Kirkby 239 Litherland 240 Liverpool 241 Liverpool Road (Huyton) / Page Moss 242 Maghull 243 Manchester 244 Newton-le-Willows 245 Ormskirk 246 Prescot 247 Preston 248 Rainford 249 Rainhill 250 Ravenscourt (Halewood) 251 Runcorn 252 Skelmersdale 253 Southport 254 Speke 255 St Helens 256 Stockbridge Village 257 Warrington 258 Widnes 259 Wigan Other: 260 Other (PLEASE WRITE IN) 261 Internet 262 Home Catalogue 263 TV / Interactive shopping 264 (Don't know / varies) 265 (Don't buy these products) GO TO Q04

Questionnaire Copyright NEMS market research Page 3 of 25 Q02 And where did you shop the time before that (was it the same, or different, and if so, please specify)? DO NOT PROMPT, ONE ANSWER ONLY

Specified Stores: 001 Aldi, 200 Vauxhall Road, LIVERPOOL, Merseyside 002 Aldi, 281 Smithdown Road, LIVERPOOL, Merseyside 003 Aldi, 367 East Prescot Road, LIVERPOOL, Merseyside 004 Aldi, 8 Branch Way, LIVERPOOL, Merseyside 005 Aldi, Concourse Shopping Centre, SKELMERSDALE, Lancashire 006 Aldi, Crosfield Street, WARRINGTON, Cheshire 007 Aldi, Green Oaks Way, WIDNES, Cheshire 008 Aldi, Park Lane West, BOOTLE, Merseyside 009 Aldi, Prescot Road, LIVERPOOL, Merseyside 010 Aldi, Unit 6, RUNCORN, Cheshire 011 Aldi, Unit 6, Two Saints Place, ORMSKIRK, Lancashire 012 Aldi, Unit G, ST HELENS, Merseyside 013 Aldi, Walton Road/Salop Street, LIVERPOOL, Merseyside 014 Asda Wal-Mart Supercentre, 54-56 Huyton Lane, LIVERPOOL, Merseyside 015 Asda, Breck Road, LIVERPOOL, Merseyside 016 Asda, Cockhedge Centre, WARRINGTON, Cheshire 017 Asda, Hunts Cross Shopping Park, LIVERPOOL, Merseyside 018 Asda, Ingram Road, SKELMERSDALE, Lancashire 019 Asda, Kirkland Street, ST HELENS, Merseyside 020 Asda, Ormskirk Road, LIVERPOOL, Merseyside 021 Asda, Smithdown Road, LIVERPOOL, Merseyside 022 Asda, Utting Avenue, LIVERPOOL, Merseyside 023 Asda, West Lane, RUNCORN, Cheshire 024 Asda, Westbrook Shopping Centre, WARRINGTON, Cheshire 025 Asda, Widnes Road, WIDNES, Cheshire 026 Cooltrader, 10 St Mary's Arcade, ST HELENS, Merseyside 027 Cooltrader, 539 West Derby Road, LIVERPOOL, Merseyside 028 Cooltrader, Granville Street, RUNCORN, Cheshire 029 Cooltrader, Unit 16, BOOTLE, Merseyside 030 Cooltrader, Unit 61, Telegraph Way, KIRKBY, Merseyside 031 Co-op (Northern), 13 Utting Avenue, LIVERPOOL, Merseyside 032 Co-op (Northern), 224 Pilch Lane, LIVERPOOL, Merseyside 033 Co-op (Northern), 253 County Road, LIVERPOOL, Merseyside 034 Co-op (Northern), 35 Lawrence Road, LIVERPOOL, Merseyside 035 Co-op (Northern), 637 West Derby Road, LIVERPOOL, Merseyside 036 Co-op (Northern), 87-91 Broad Lane, LIVERPOOL, Merseyside 037 Co-op (Northern), Darley Drive, LIVERPOOL, Merseyside 038 Farmfoods Freezer Ce, 1 Breck Road, LIVERPOOL, Merseyside 039 Farmfoods Freezer Ce, 128 Liverpool Road, HUYTON, Merseyside 040 Farmfoods Freezer Ce, 132 Cherryfield Drive, KIRKBY, Merseyside 041 Farmfoods Freezer Ce, 170-171 Market Way, LIVERPOOL, Merseyside 042 Farmfoods Freezer Ce, 2/3 Broadway, LIVERPOOL, Merseyside 043 Farmfoods Freezer Ce, 222-228 Walton Road, LIVERPOOL, Merseyside 044 Farmfoods Freezer Ce, 4/12 Liverpool Road, CROSBY, Merseyside 045 Farmfoods Freezer Ce, 6 Albert Square, WIDNES, Cheshire 046 Farmfoods Freezer Ce, Lower House Lane, LIVERPOOL, Merseyside 047 Farmfoods Freezer Ce, Unit 15, The Prescot Centre, LIVERPOOL, Merseyside 048 Farmfoods Freezer Ce, Unit 2a, School Brow, WARRINGTON, Cheshire 049 Farmfoods Freezer Ce, Unit 38, Orchard Walk, RUNCORN, Cheshire 050 Farmfoods Freezer Ce, Unit 7, ST HELENS, Merseyside 051 Farmfoods Freezer Ce, Unit D, Stoker Way, LIVERPOOL, Merseyside 052 Farmfoods Freezer Ce, Units 51 & 52, BELLE VALE, Merseyside 053 Farmfoods Freezer Ce, Units J & K, SKELMERSDALE, Lancashire 054 Fresh Express, 62 Eccleston Street, , Merseyside 055 FreshXpress, 128 Liverpool Road, HUYTON, Merseyside 056 freshXpress, 5/10 Molyneaux Way, LIVERPOOL, Merseyside 057 freshXpress, Fouracre Lane, ST HELENS, Merseyside 058 freshXpress, Woodside Road, HAYDOCK, Lancashire 059 Heron Frozen Foods, 150 Cherryfield Drive, KIRKBY, Merseyside 060 Heron Frozen Foods, 63 Derby Road, , Merseyside 061 Iceland, 1 The Concourse, SKELMERSDALE, Lancashire 062 Iceland, 110 Northway, LIVERPOOL, Merseyside 063 Iceland, 14-16 Central Parade Square, LIVERPOOL, Merseyside 064 Iceland, 158 Allerton Road, LIVERPOOL, Merseyside 065 Iceland, 162-200 County Road, LIVERPOOL, Merseyside 066 Iceland, 22 Speke Road, LIVERPOOL, Merseyside 067 Iceland, 24-36 Walton Vale, LIVERPOOL, Merseyside 068 Iceland, 31 St Chads Parade, LIVERPOOL, Merseyside 069 Iceland, 44 Broad Lane, LIVERPOOL, Merseyside 070 Iceland, 605-609 West Derby Road, LIVERPOOL, Merseyside 071 Iceland, 62 Town Square, RUNCORN, Merseyside 072 Iceland, 70-76 South Road, LIVERPOOL, Merseyside 073 Iceland, 710 Prestcot Road, LIVERPOOL, Merseyside 074 Iceland, 8-10 Marion Square, LIVERPOOL, Merseyside 075 Iceland, 93-97 New Strand, BOOTLE, Merseyside 076 Iceland, Bankside, WARRINGTON, Cheshire 077 Iceland, Kwik Save Precinct, ST HELENS, Merseyside 078 Iceland, Penny Lane Neighbourhood Centre, LIVERPOOL, Merseyside 079 Iceland, Stonedale Retail Park, LIVERPOOL, Merseyside 080 Iceland, Unit 1 Derby Road, LIVERPOOL, Merseyside 081 Iceland, Unit 2 Clipsey Lane, HAYDOCK, Merseyside 082 Iceland, Unit 2, Belle Vale Shopping Cnt, BELLE VALE, Merseyside 083 Iceland, Unit 3-4, Williamson Square, LIVERPOOL, Merseyside 084 Iceland, Unit 35, WIDNES, Cheshire 085 Iceland, Unit B, St Helens Retail Pk, ST HELENS, Merseyside 086 Iceland, Unit B, ST HELENS, Merseyside 087 Iceland, Wavertree Retail Park, LIVERPOOL, Merseyside 088 J Sainsbury, 100 Church Street, WARRINGTON, Cheshire 089 J Sainsbury, 112 East Prescot Road, LIVERPOOL, Merseyside 090 J Sainsbury, 1-3 Liverpool Road, CROSBY, Merseyside 091 J Sainsbury, 7 Woolton Street, LIVERPOOL, Merseyside 092 J Sainsbury, Rice Lane, LIVERPOOL, Merseyside 093 Late Shop (Co-op), 102 Bentham Drive, LIVERPOOL, Merseyside 094 Late Shop (Co-op), 138 Orford Lane, WARRINGTON, Cheshire 095 Late Shop (Co-op), 151 Halton Road, RUNCORN, Cheshire 096 Late Shop (Co-op), 189 College Road, CROSBY, Merseyside 097 Late Shop (Co-op), 2 Sutton Park Drive, ST. HELENS, Merseyside 098 Late Shop (Co-op), 215 Parr Stocks Road, ST HELENS, Merseyside 099 Late Shop (Co-op), 231 Ditton Road, WIDNES, Cheshire 100 Late Shop (Co-op), 239 West End Road, HAYDOCK, Merseyside 101 Late Shop (Co-op), 2-4 Alscot Avenue, LIVERPOOL, Merseyside 102 Late Shop (Co-op), 29-31 Blackbrook Road, ST HELENS, Merseyside 103 Late Shop (Co-op), 3 The Shopping Centre, ST HELENS, Merseyside 104 Late Shop (Co-op), 3 Windy Arbour Road, PRESCOT, Merseyside 105 Late Shop (Co-op), 34 Ormskirk Road, UP HOLLAND, Lancashire 106 Late Shop (Co-op), 442 Liverpool Road, WIDNES, Cheshire 107 Late Shop (Co-op), 45 Westgate, SKELMERSDALE, Lancashire 108 Late Shop (Co-op), 47 Warrington Road, LIVERPOOL, Merseyside 109 Late Shop (Co-op), 49 Peckers Hill Road, ST HELENS, Merseyside 110 Late Shop (Co-op), 492 Fleet Lane, ST HELENS, Merseyside 111 Late Shop (Co-op), 51-53 Halton Road, RUNCORN, Cheshire 112 Late Shop (Co-op), 531-3 Prescot Road, ST HELENS, Merseyside 113 Late Shop (Co-op), 62a Park Road South, NEWTON LE WILLOWS, Merseyside 114 Late Shop (Co-op), 66-70 Balfour Street, RUNCORN, Cheshire 115 Late Shop (Co-op), 7 Ashton Green Drive, ST HELENS, Merseyside 116 Late Shop (Co-op), 7 Church Road, ST HELENS, Merseyside

Questionnaire Copyright NEMS market research Page 4 of 25 117 Late Shop (Co-op), 7-9 Grangeway, RUNCORN, Cheshire 118 Late Shop (Co-op), 81 Higher Parr Street, ST HELENS, Merseyside 119 Late Shop (Co-op), 98 Cambridge Road, ST HELENS, Merseyside 120 Late Shop (Co-op), 99 Deyes Lane, LIVERPOOL, Merseyside 121 Late Shop (Co-op), Hale Road, WIDNES, Cheshire 122 Late Shop (Co-op), Hawthorne Avenue, WARRINGTON, Cheshire 123 Late Shop (Co-op), Lovely Lane, WARRINGTON, Cheshire 124 Late Shop (Co-op), Mercer Street, BURTONWOOD, Cheshire 125 Late Shop (Co-op), The Ridgeway, RUNCORN, Cheshire 126 Late Shop (Co-op), Warrington Road, WARRINGTON, Cheshire 127 Late Shop (Co-op), Windmill Hill Avenue West, RUNCORN, Cheshire 128 Late Shop Plus (Co-op), 22 Elephant Lane, ST HELENS, Merseyside 129 Marks & Spencer, 259-273 The Esplanade, BOOTLE, Merseyside 130 Marks & Spencer, 51-55 Church Street, ST. HELENS, Merseyside 131 Marks & Spencer, Compton House, LIVERPOOL, Merseyside 132 Marks & Spencer, Gemini, WARRINGTON, Cheshire 133 Marks & Spencer, Golden Square, WARRINGTON, Cheshire 134 Marks & Spencer, New Mersey Retail Park, Speke Ro, LIVERPOOL, Merseyside 135 Morrisons, 1 Besford Road, LIVERPOOL, Merseyside 136 Morrisons, Baxters Lane, ST. HELENS, Merseyside 137 Morrisons, Boundary Road, ST HELENS, Merseyside 138 Morrisons, Green Oaks, WIDNES, Cheshire 139 Morrisons, Park Road, ORMSKIRK, Lancashire 140 Netto, Green Lane, LIVERPOOL, Merseyside 141 Netto, Haydock Street, NEWTON-LE-WILLOWS, Merseyside 142 Netto, Orrell Lane, BOOTLE, Merseyside 143 Netto, St. Mary's Road, LIVERPOOL, Merseyside 144 Netto, Telegraph Way, KIRKBY, Merseyside 145 Netto, Unit 9, Penny Lane Centre, LIVERPOOL, Merseyside 146 Netto, Wavertree Road, LIVERPOOL, Merseyside 147 Other Stores in Bootle 148 Other Stores in Crosby 149 Other Stores in Eccleston 150 Other Stores in Fazakerley 151 Other Stores in Haydock 152 Other Stores in Huyton 153 Other Stores in Kirkby 154 Other Stores in Litherland 155 Other Stores in Liverpool 156 Other Stores in Liverpool Road (Huyton) / Page Moss 157 Other Stores in Maghull 158 Other Stores in Newton-le-Willows 159 Other Stores in Ormskirk 160 Other Stores in Prescot 161 Other Stores in Rainhill 162 Other Stores in Ravenscourt (Halewood) 163 Other Stores in Runcorn 164 Other Stores in Skelmersdale 165 Other Stores in St Helens 166 Other Stores in Stockbridge Village 167 Other Stores in Warrington 168 Other Stores in Widnes 169 Sainsbury's Central, Central Shopping Centre, LIVERPOOL, Merseyside 170 Sainsbury's Local, 14 Nations House, LIVERPOOL, Merseyside 171 Sainsbury's Local, 44 Castle Street, LIVERPOOL, Merseyside 172 Simply Food, Aughton Street, ORMSKIRK, Lancashire 173 Simply Food, Liverpool Lime Street Station, LIVERPOOL, Merseyside 174 Somerfield, 1 Stafford Moreton Way, MAGHULL, Merseyside 175 Somerfield, 11 Lord Street, LIVERPOOL, Merseyside 176 Somerfield, 12/14 Moor Lane, LIVERPOOL, Merseyside 177 Somerfield, 124-142 County Road, LIVERPOOL, Merseyside 178 Somerfield, 17 St Marys Road, LIVERPOOL, Merseyside 179 Somerfield, 176/178 Warrington Road, PENKETH, Cheshire 180 Somerfield, 19a Almonds Green, LIVERPOOL, Merseyside 181 Somerfield, 273 Speke Road, LIVERPOOL, Merseyside 182 Somerfield, 340 Park Road, LIVERPOOL, Merseyside 183 Somerfield, 6/7 Marian Square, LIVERPOOL, Merseyside 184 Somerfield, 78 St. Chads Parad, LIVERPOOL, Merseyside 185 Somerfield, 9/23 County Road, LIVERPOOL, Merseyside 186 Somerfield, Brighton Road, LIVERPOOL, Merseyside 187 Somerfield, Church Road North, LIVERPOOL, Merseyside 188 Somerfield, Granville Street, RUNCORN, Cheshire 189 Somerfield, Linacre Road, LIVERPOOL, Merseyside 190 Somerfield, Longmoor Lane, LIVERPOOL, Merseyside 191 Somerfield, Stonedale Centre, LIVERPOOL, Merseyside 192 Somerfield, Warrington Road, RAINHILL, Merseyside 193 Spar, 108 Sefton Road, SEFTON, Merseyside 194 Spar, 12 Tree View Court, MAGHULL, Merseyside 195 Spar, 125 Digmo Shopping Parade, SKELMERSDALE, Lancashire 196 Spar, 164 Townsend Lane, LIVERPOOL, Merseyside 197 Spar, 3 Honiton Way, PENKETH, Cheshire 198 Spar, 509 West Derby Road, LIVERPOOL, Merseyside 199 Spar, Muirhead Avenue, LIVERPOOL, Merseyside 200 Tesco Express, 242 Smithdown Road, LIVERPOOL, Merseyside 201 Tesco Express, 52-64 Rose Lane, LIVERPOOL, Merseyside 202 Tesco Express, 64-68 Greenfield Road, ST HELENS, Merseyside 203 Tesco Express, East Lancashire Road, ST. HELENS, Merseyside 204 Tesco Express, Longmoor Lane, LIVERPOOL, Merseyside 205 Tesco Express, Old Hall Street, LIVEERPOOL, Merseyside 206 Tesco Express, Units 6-10 The Foundation, LIVERPOOL, Merseyside 207 Tesco Extra, Cables Retail Park, PRESCOT, Merseyside 208 Tesco Extra, Winwick Road, WARRINGTON, Cheshire 209 Tesco Metro, 127-130 The Palatine, LIVERPOOL, Merseyside 210 Tesco Metro, 184-198 Aighburth Road, LIVERPOOL, Merseyside 211 Tesco Metro, Church Street, ORMSKIRK, Lancashire 212 Tesco Metro, Clayton Square, LIVERPOOL, Merseyside 213 Tesco, 92 Runcorn Shopping City, RUNCORN, Cheshire 214 Tesco, Allerton Road Roddick, LIVERPOOL, Merseyside 215 Tesco, Chalon Way, ST HELENS, Merseyside 216 Tesco, Deysbrook Lane, LIVERPOOL, Merseyside 217 Tesco, Earle Street, NEWTON LE WILLOWS, Merseyside 218 Tesco, Mather Avenue, LIVERPOOL, Merseyside 219 Tesco, St. Oswalds Street, LIVERPOOL, Merseyside 220 Village Store (Co-op), 560 Warrington Road, LIVERPOOL, Merseyside 221 Village Store (Co-op), 87 Millbrook Lane, ST HELENS, Merseyside 222 Welcome (Co-op), 100 Derby Road, WIDNES, Cheshire 223 Welcome (Co-op), 7-8 The Parade, LIVERPOOL, Merseyside 224 Welcome (Co-op), Lovely Lane, WARRINGTON, Cheshire

Questionnaire Copyright NEMS market research Page 5 of 25 Local shops: 225 Allerton 226 Ashton-in-Makerfield 227 Belle Vale 228 Birkenhead (including The Grange Precinct/Shopping Centre) 229 Bootle 230 Burscough 231 Chester 232 Crosby 233 Eccleston 234 Ellesmere Port 235 Formby 236 Haydock 237 Huyton 238 Kirkby 239 Litherland 240 Liverpool 241 Liverpool Road (Huyton) / Page Moss 242 Maghull 243 Manchester 244 Newton-le-Willows 245 Ormskirk 246 Prescot 247 Preston 248 Rainford 249 Rainhill 250 Ravenscourt (Halewood) 251 Runcorn 252 Skelmersdale 253 Southport 254 Speke 255 St Helens 256 Stockbridge Village 257 Warrington 258 Widnes 259 Wigan Other: 260 Other (PLEASE WRITE IN) 261 Internet 262 Home Catalogue 263 TV / Interactive shopping 264 (Don't know / varies)

Q03 Approximately how much money does your household normally spend on a main food and grocery shop?

1 £…………………… 2 (Don't know / varies) 3 (Refused)

Questionnaire Copyright NEMS market research Page 6 of 25 Q04 Where did your household last undertake a 'top-up' food and grocery shop? DO NOT PROMPT, ONE ANSWER ONLY

Specified Stores: 001 Aldi, 200 Vauxhall Road, LIVERPOOL, Merseyside 002 Aldi, 281 Smithdown Road, LIVERPOOL, Merseyside 003 Aldi, 367 East Prescot Road, LIVERPOOL, Merseyside 004 Aldi, 8 Branch Way, LIVERPOOL, Merseyside 005 Aldi, Concourse Shopping Centre, SKELMERSDALE, Lancashire 006 Aldi, Crosfield Street, WARRINGTON, Cheshire 007 Aldi, Green Oaks Way, WIDNES, Cheshire 008 Aldi, Park Lane West, BOOTLE, Merseyside 009 Aldi, Prescot Road, LIVERPOOL, Merseyside 010 Aldi, Unit 6, RUNCORN, Cheshire 011 Aldi, Unit 6, Two Saints Place, ORMSKIRK, Lancashire 012 Aldi, Unit G, ST HELENS, Merseyside 013 Aldi, Walton Road/Salop Street, LIVERPOOL, Merseyside 014 Asda Wal-Mart Supercentre, 54-56 Huyton Lane, LIVERPOOL, Merseyside 015 Asda, Breck Road, LIVERPOOL, Merseyside 016 Asda, Cockhedge Centre, WARRINGTON, Cheshire 017 Asda, Hunts Cross Shopping Park, LIVERPOOL, Merseyside 018 Asda, Ingram Road, SKELMERSDALE, Lancashire 019 Asda, Kirkland Street, ST HELENS, Merseyside 020 Asda, Ormskirk Road, LIVERPOOL, Merseyside 021 Asda, Smithdown Road, LIVERPOOL, Merseyside 022 Asda, Utting Avenue, LIVERPOOL, Merseyside 023 Asda, West Lane, RUNCORN, Cheshire 024 Asda, Westbrook Shopping Centre, WARRINGTON, Cheshire 025 Asda, Widnes Road, WIDNES, Cheshire 026 Cooltrader, 10 St Mary's Arcade, ST HELENS, Merseyside 027 Cooltrader, 539 West Derby Road, LIVERPOOL, Merseyside 028 Cooltrader, Granville Street, RUNCORN, Cheshire 029 Cooltrader, Unit 16, BOOTLE, Merseyside 030 Cooltrader, Unit 61, Telegraph Way, KIRKBY, Merseyside 031 Co-op (Northern), 13 Utting Avenue, LIVERPOOL, Merseyside 032 Co-op (Northern), 224 Pilch Lane, LIVERPOOL, Merseyside 033 Co-op (Northern), 253 County Road, LIVERPOOL, Merseyside 034 Co-op (Northern), 35 Lawrence Road, LIVERPOOL, Merseyside 035 Co-op (Northern), 637 West Derby Road, LIVERPOOL, Merseyside 036 Co-op (Northern), 87-91 Broad Lane, LIVERPOOL, Merseyside 037 Co-op (Northern), Darley Drive, LIVERPOOL, Merseyside 038 Farmfoods Freezer Ce, 1 Breck Road, LIVERPOOL, Merseyside 039 Farmfoods Freezer Ce, 128 Liverpool Road, HUYTON, Merseyside 040 Farmfoods Freezer Ce, 132 Cherryfield Drive, KIRKBY, Merseyside 041 Farmfoods Freezer Ce, 170-171 Market Way, LIVERPOOL, Merseyside 042 Farmfoods Freezer Ce, 2/3 Broadway, LIVERPOOL, Merseyside 043 Farmfoods Freezer Ce, 222-228 Walton Road, LIVERPOOL, Merseyside 044 Farmfoods Freezer Ce, 4/12 Liverpool Road, CROSBY, Merseyside 045 Farmfoods Freezer Ce, 6 Albert Square, WIDNES, Cheshire 046 Farmfoods Freezer Ce, Lower House Lane, LIVERPOOL, Merseyside 047 Farmfoods Freezer Ce, Unit 15, The Prescot Centre, LIVERPOOL, Merseyside 048 Farmfoods Freezer Ce, Unit 2a, School Brow, WARRINGTON, Cheshire 049 Farmfoods Freezer Ce, Unit 38, Orchard Walk, RUNCORN, Cheshire 050 Farmfoods Freezer Ce, Unit 7, ST HELENS, Merseyside 051 Farmfoods Freezer Ce, Unit D, Stoker Way, LIVERPOOL, Merseyside 052 Farmfoods Freezer Ce, Units 51 & 52, BELLE VALE, Merseyside 053 Farmfoods Freezer Ce, Units J & K, SKELMERSDALE, Lancashire 054 Fresh Express, 62 Eccleston Street, , Merseyside 055 FreshXpress, 128 Liverpool Road, HUYTON, Merseyside 056 freshXpress, 5/10 Molyneaux Way, LIVERPOOL, Merseyside 057 freshXpress, Fouracre Lane, ST HELENS, Merseyside 058 freshXpress, Woodside Road, HAYDOCK, Lancashire 059 Heron Frozen Foods, 150 Cherryfield Drive, KIRKBY, Merseyside 060 Heron Frozen Foods, 63 Derby Road, , Merseyside 061 Iceland, 1 The Concourse, SKELMERSDALE, Lancashire 062 Iceland, 110 Northway, LIVERPOOL, Merseyside 063 Iceland, 14-16 Central Parade Square, LIVERPOOL, Merseyside 064 Iceland, 158 Allerton Road, LIVERPOOL, Merseyside 065 Iceland, 162-200 County Road, LIVERPOOL, Merseyside 066 Iceland, 22 Speke Road, LIVERPOOL, Merseyside 067 Iceland, 24-36 Walton Vale, LIVERPOOL, Merseyside 068 Iceland, 31 St Chads Parade, LIVERPOOL, Merseyside 069 Iceland, 44 Broad Lane, LIVERPOOL, Merseyside 070 Iceland, 605-609 West Derby Road, LIVERPOOL, Merseyside 071 Iceland, 62 Town Square, RUNCORN, Merseyside 072 Iceland, 70-76 South Road, LIVERPOOL, Merseyside 073 Iceland, 710 Prestcot Road, LIVERPOOL, Merseyside 074 Iceland, 8-10 Marion Square, LIVERPOOL, Merseyside 075 Iceland, 93-97 New Strand, BOOTLE, Merseyside 076 Iceland, Bankside, WARRINGTON, Cheshire 077 Iceland, Kwik Save Precinct, ST HELENS, Merseyside 078 Iceland, Penny Lane Neighbourhood Centre, LIVERPOOL, Merseyside 079 Iceland, Stonedale Retail Park, LIVERPOOL, Merseyside 080 Iceland, Unit 1 Derby Road, LIVERPOOL, Merseyside 081 Iceland, Unit 2 Clipsey Lane, HAYDOCK, Merseyside 082 Iceland, Unit 2, Belle Vale Shopping Cnt, BELLE VALE, Merseyside 083 Iceland, Unit 3-4, Williamson Square, LIVERPOOL, Merseyside 084 Iceland, Unit 35, WIDNES, Cheshire 085 Iceland, Unit B, St Helens Retail Pk, ST HELENS, Merseyside 086 Iceland, Unit B, ST HELENS, Merseyside 087 Iceland, Wavertree Retail Park, LIVERPOOL, Merseyside 088 J Sainsbury, 100 Church Street, WARRINGTON, Cheshire 089 J Sainsbury, 112 East Prescot Road, LIVERPOOL, Merseyside 090 J Sainsbury, 1-3 Liverpool Road, CROSBY, Merseyside 091 J Sainsbury, 7 Woolton Street, LIVERPOOL, Merseyside 092 J Sainsbury, Rice Lane, LIVERPOOL, Merseyside 093 Late Shop (Co-op), 102 Bentham Drive, LIVERPOOL, Merseyside 094 Late Shop (Co-op), 138 Orford Lane, WARRINGTON, Cheshire 095 Late Shop (Co-op), 151 Halton Road, RUNCORN, Cheshire 096 Late Shop (Co-op), 189 College Road, CROSBY, Merseyside 097 Late Shop (Co-op), 2 Sutton Park Drive, ST. HELENS, Merseyside 098 Late Shop (Co-op), 215 Parr Stocks Road, ST HELENS, Merseyside 099 Late Shop (Co-op), 231 Ditton Road, WIDNES, Cheshire 100 Late Shop (Co-op), 239 West End Road, HAYDOCK, Merseyside 101 Late Shop (Co-op), 2-4 Alscot Avenue, LIVERPOOL, Merseyside 102 Late Shop (Co-op), 29-31 Blackbrook Road, ST HELENS, Merseyside 103 Late Shop (Co-op), 3 The Shopping Centre, ST HELENS, Merseyside 104 Late Shop (Co-op), 3 Windy Arbour Road, PRESCOT, Merseyside 105 Late Shop (Co-op), 34 Ormskirk Road, UP HOLLAND, Lancashire 106 Late Shop (Co-op), 442 Liverpool Road, WIDNES, Cheshire 107 Late Shop (Co-op), 45 Westgate, SKELMERSDALE, Lancashire 108 Late Shop (Co-op), 47 Warrington Road, LIVERPOOL, Merseyside 109 Late Shop (Co-op), 49 Peckers Hill Road, ST HELENS, Merseyside 110 Late Shop (Co-op), 492 Fleet Lane, ST HELENS, Merseyside 111 Late Shop (Co-op), 51-53 Halton Road, RUNCORN, Cheshire 112 Late Shop (Co-op), 531-3 Prescot Road, ST HELENS, Merseyside 113 Late Shop (Co-op), 62a Park Road South, NEWTON LE WILLOWS, Merseyside 114 Late Shop (Co-op), 66-70 Balfour Street, RUNCORN, Cheshire 115 Late Shop (Co-op), 7 Ashton Green Drive, ST HELENS, Merseyside 116 Late Shop (Co-op), 7 Church Road, ST HELENS, Merseyside 117 Late Shop (Co-op), 7-9 Grangeway, RUNCORN, Cheshire

Questionnaire Copyright NEMS market research Page 7 of 25 118 Late Shop (Co-op), 81 Higher Parr Street, ST HELENS, Merseyside 119 Late Shop (Co-op), 98 Cambridge Road, ST HELENS, Merseyside 120 Late Shop (Co-op), 99 Deyes Lane, LIVERPOOL, Merseyside 121 Late Shop (Co-op), Hale Road, WIDNES, Cheshire 122 Late Shop (Co-op), Hawthorne Avenue, WARRINGTON, Cheshire 123 Late Shop (Co-op), Lovely Lane, WARRINGTON, Cheshire 124 Late Shop (Co-op), Mercer Street, BURTONWOOD, Cheshire 125 Late Shop (Co-op), The Ridgeway, RUNCORN, Cheshire 126 Late Shop (Co-op), Warrington Road, WARRINGTON, Cheshire 127 Late Shop (Co-op), Windmill Hill Avenue West, RUNCORN, Cheshire 128 Late Shop Plus (Co-op), 22 Elephant Lane, ST HELENS, Merseyside 129 Marks & Spencer, 259-273 The Esplanade, BOOTLE, Merseyside 130 Marks & Spencer, 51-55 Church Street, ST. HELENS, Merseyside 131 Marks & Spencer, Compton House, LIVERPOOL, Merseyside 132 Marks & Spencer, Gemini, WARRINGTON, Cheshire 133 Marks & Spencer, Golden Square, WARRINGTON, Cheshire 134 Marks & Spencer, New Mersey Retail Park, Speke Ro, LIVERPOOL, Merseyside 135 Morrisons, 1 Besford Road, LIVERPOOL, Merseyside 136 Morrisons, Baxters Lane, ST. HELENS, Merseyside 137 Morrisons, Boundary Road, ST HELENS, Merseyside 138 Morrisons, Green Oaks, WIDNES, Cheshire 139 Morrisons, Park Road, ORMSKIRK, Lancashire 140 Netto, Green Lane, LIVERPOOL, Merseyside 141 Netto, Haydock Street, NEWTON-LE-WILLOWS, Merseyside 142 Netto, Orrell Lane, BOOTLE, Merseyside 143 Netto, St. Mary's Road, LIVERPOOL, Merseyside 144 Netto, Telegraph Way, KIRKBY, Merseyside 145 Netto, Unit 9, Penny Lane Centre, LIVERPOOL, Merseyside 146 Netto, Wavertree Road, LIVERPOOL, Merseyside 147 Other Stores in Bootle 148 Other Stores in Crosby 149 Other Stores in Eccleston 150 Other Stores in Fazakerley 151 Other Stores in Haydock 152 Other Stores in Huyton 153 Other Stores in Kirkby 154 Other Stores in Litherland 155 Other Stores in Liverpool 156 Other Stores in Liverpool Road (Huyton) / Page Moss 157 Other Stores in Maghull 158 Other Stores in Newton-le-Willows 159 Other Stores in Ormskirk 160 Other Stores in Prescot 161 Other Stores in Rainhill 162 Other Stores in Ravenscourt (Halewood) 163 Other Stores in Runcorn 164 Other Stores in Skelmersdale 165 Other Stores in St Helens 166 Other Stores in Stockbridge Village 167 Other Stores in Warrington 168 Other Stores in Widnes 169 Sainsbury's Central, Central Shopping Centre, LIVERPOOL, Merseyside 170 Sainsbury's Local, 14 Nations House, LIVERPOOL, Merseyside 171 Sainsbury's Local, 44 Castle Street, LIVERPOOL, Merseyside 172 Simply Food, Aughton Street, ORMSKIRK, Lancashire 173 Simply Food, Liverpool Lime Street Station, LIVERPOOL, Merseyside 174 Somerfield, 1 Stafford Moreton Way, MAGHULL, Merseyside 175 Somerfield, 11 Lord Street, LIVERPOOL, Merseyside 176 Somerfield, 12/14 Moor Lane, LIVERPOOL, Merseyside 177 Somerfield, 124-142 County Road, LIVERPOOL, Merseyside 178 Somerfield, 17 St Marys Road, LIVERPOOL, Merseyside 179 Somerfield, 176/178 Warrington Road, PENKETH, Cheshire 180 Somerfield, 19a Almonds Green, LIVERPOOL, Merseyside 181 Somerfield, 273 Speke Road, LIVERPOOL, Merseyside 182 Somerfield, 340 Park Road, LIVERPOOL, Merseyside 183 Somerfield, 6/7 Marian Square, LIVERPOOL, Merseyside 184 Somerfield, 78 St. Chads Parad, LIVERPOOL, Merseyside 185 Somerfield, 9/23 County Road, LIVERPOOL, Merseyside 186 Somerfield, Brighton Road, LIVERPOOL, Merseyside 187 Somerfield, Church Road North, LIVERPOOL, Merseyside 188 Somerfield, Granville Street, RUNCORN, Cheshire 189 Somerfield, Linacre Road, LIVERPOOL, Merseyside 190 Somerfield, Longmoor Lane, LIVERPOOL, Merseyside 191 Somerfield, Stonedale Centre, LIVERPOOL, Merseyside 192 Somerfield, Warrington Road, RAINHILL, Merseyside 193 Spar, 108 Sefton Road, SEFTON, Merseyside 194 Spar, 12 Tree View Court, MAGHULL, Merseyside 195 Spar, 125 Digmo Shopping Parade, SKELMERSDALE, Lancashire 196 Spar, 164 Townsend Lane, LIVERPOOL, Merseyside 197 Spar, 3 Honiton Way, PENKETH, Cheshire 198 Spar, 509 West Derby Road, LIVERPOOL, Merseyside 199 Spar, Muirhead Avenue, LIVERPOOL, Merseyside 200 Tesco Express, 242 Smithdown Road, LIVERPOOL, Merseyside 201 Tesco Express, 52-64 Rose Lane, LIVERPOOL, Merseyside 202 Tesco Express, 64-68 Greenfield Road, ST HELENS, Merseyside 203 Tesco Express, East Lancashire Road, ST. HELENS, Merseyside 204 Tesco Express, Longmoor Lane, LIVERPOOL, Merseyside 205 Tesco Express, Old Hall Street, LIVEERPOOL, Merseyside 206 Tesco Express, Units 6-10 The Foundation, LIVERPOOL, Merseyside 207 Tesco Extra, Cables Retail Park, PRESCOT, Merseyside 208 Tesco Extra, Winwick Road, WARRINGTON, Cheshire 209 Tesco Metro, 127-130 The Palatine, LIVERPOOL, Merseyside 210 Tesco Metro, 184-198 Aighburth Road, LIVERPOOL, Merseyside 211 Tesco Metro, Church Street, ORMSKIRK, Lancashire 212 Tesco Metro, Clayton Square, LIVERPOOL, Merseyside 213 Tesco, 92 Runcorn Shopping City, RUNCORN, Cheshire 214 Tesco, Allerton Road Roddick, LIVERPOOL, Merseyside 215 Tesco, Chalon Way, ST HELENS, Merseyside 216 Tesco, Deysbrook Lane, LIVERPOOL, Merseyside 217 Tesco, Earle Street, NEWTON LE WILLOWS, Merseyside 218 Tesco, Mather Avenue, LIVERPOOL, Merseyside 219 Tesco, St. Oswalds Street, LIVERPOOL, Merseyside 220 Village Store (Co-op), 560 Warrington Road, LIVERPOOL, Merseyside 221 Village Store (Co-op), 87 Millbrook Lane, ST HELENS, Merseyside 222 Welcome (Co-op), 100 Derby Road, WIDNES, Cheshire 223 Welcome (Co-op), 7-8 The Parade, LIVERPOOL, Merseyside 224 Welcome (Co-op), Lovely Lane, WARRINGTON, Cheshire

Questionnaire Copyright NEMS market research Page 8 of 25 Local shops: 225 Allerton 226 Ashton-in-Makerfield 227 Belle Vale 228 Birkenhead (including The Grange Precinct/Shopping Centre) 229 Bootle 230 Burscough 231 Chester 232 Crosby 233 Eccleston 234 Ellesmere Port 235 Formby 236 Haydock 237 Huyton 238 Kirkby 239 Litherland 240 Liverpool 241 Liverpool Road (Huyton) / Page Moss 242 Maghull 243 Manchester 244 Newton-le-Willows 245 Ormskirk 246 Prescot 247 Preston 248 Rainford 249 Rainhill 250 Ravenscourt (Halewood) 251 Runcorn 252 Skelmersdale 253 Southport 254 Speke 255 St Helens 256 Stockbridge Village 257 Warrington 258 Widnes 259 Wigan Other: 260 Other (PLEASE WRITE IN) 261 Internet 262 Home Catalogue 263 TV / Interactive shopping 264 (Don't know / varies) 265 (Don't buy these products) GO TO Q10

Questionnaire Copyright NEMS market research Page 9 of 25 Q05 And where did you shop the time before that? DO NOT PROMPT, ONE ANSWER ONLY

Specified Stores: 001 Aldi, 200 Vauxhall Road, LIVERPOOL, Merseyside 002 Aldi, 281 Smithdown Road, LIVERPOOL, Merseyside 003 Aldi, 367 East Prescot Road, LIVERPOOL, Merseyside 004 Aldi, 8 Branch Way, LIVERPOOL, Merseyside 005 Aldi, Concourse Shopping Centre, SKELMERSDALE, Lancashire 006 Aldi, Crosfield Street, WARRINGTON, Cheshire 007 Aldi, Green Oaks Way, WIDNES, Cheshire 008 Aldi, Park Lane West, BOOTLE, Merseyside 009 Aldi, Prescot Road, LIVERPOOL, Merseyside 010 Aldi, Unit 6, RUNCORN, Cheshire 011 Aldi, Unit 6, Two Saints Place, ORMSKIRK, Lancashire 012 Aldi, Unit G, ST HELENS, Merseyside 013 Aldi, Walton Road/Salop Street, LIVERPOOL, Merseyside 014 Asda Wal-Mart Supercentre, 54-56 Huyton Lane, LIVERPOOL, Merseyside 015 Asda, Breck Road, LIVERPOOL, Merseyside 016 Asda, Cockhedge Centre, WARRINGTON, Cheshire 017 Asda, Hunts Cross Shopping Park, LIVERPOOL, Merseyside 018 Asda, Ingram Road, SKELMERSDALE, Lancashire 019 Asda, Kirkland Street, ST HELENS, Merseyside 020 Asda, Ormskirk Road, LIVERPOOL, Merseyside 021 Asda, Smithdown Road, LIVERPOOL, Merseyside 022 Asda, Utting Avenue, LIVERPOOL, Merseyside 023 Asda, West Lane, RUNCORN, Cheshire 024 Asda, Westbrook Shopping Centre, WARRINGTON, Cheshire 025 Asda, Widnes Road, WIDNES, Cheshire 026 Cooltrader, 10 St Mary's Arcade, ST HELENS, Merseyside 027 Cooltrader, 539 West Derby Road, LIVERPOOL, Merseyside 028 Cooltrader, Granville Street, RUNCORN, Cheshire 029 Cooltrader, Unit 16, BOOTLE, Merseyside 030 Cooltrader, Unit 61, Telegraph Way, KIRKBY, Merseyside 031 Co-op (Northern), 13 Utting Avenue, LIVERPOOL, Merseyside 032 Co-op (Northern), 224 Pilch Lane, LIVERPOOL, Merseyside 033 Co-op (Northern), 253 County Road, LIVERPOOL, Merseyside 034 Co-op (Northern), 35 Lawrence Road, LIVERPOOL, Merseyside 035 Co-op (Northern), 637 West Derby Road, LIVERPOOL, Merseyside 036 Co-op (Northern), 87-91 Broad Lane, LIVERPOOL, Merseyside 037 Co-op (Northern), Darley Drive, LIVERPOOL, Merseyside 038 Farmfoods Freezer Ce, 1 Breck Road, LIVERPOOL, Merseyside 039 Farmfoods Freezer Ce, 128 Liverpool Road, HUYTON, Merseyside 040 Farmfoods Freezer Ce, 132 Cherryfield Drive, KIRKBY, Merseyside 041 Farmfoods Freezer Ce, 170-171 Market Way, LIVERPOOL, Merseyside 042 Farmfoods Freezer Ce, 2/3 Broadway, LIVERPOOL, Merseyside 043 Farmfoods Freezer Ce, 222-228 Walton Road, LIVERPOOL, Merseyside 044 Farmfoods Freezer Ce, 4/12 Liverpool Road, CROSBY, Merseyside 045 Farmfoods Freezer Ce, 6 Albert Square, WIDNES, Cheshire 046 Farmfoods Freezer Ce, Lower House Lane, LIVERPOOL, Merseyside 047 Farmfoods Freezer Ce, Unit 15, The Prescot Centre, LIVERPOOL, Merseyside 048 Farmfoods Freezer Ce, Unit 2a, School Brow, WARRINGTON, Cheshire 049 Farmfoods Freezer Ce, Unit 38, Orchard Walk, RUNCORN, Cheshire 050 Farmfoods Freezer Ce, Unit 7, ST HELENS, Merseyside 051 Farmfoods Freezer Ce, Unit D, Stoker Way, LIVERPOOL, Merseyside 052 Farmfoods Freezer Ce, Units 51 & 52, BELLE VALE, Merseyside 053 Farmfoods Freezer Ce, Units J & K, SKELMERSDALE, Lancashire 054 Fresh Express, 62 Eccleston Street, , Merseyside 055 FreshXpress, 128 Liverpool Road, HUYTON, Merseyside 056 freshXpress, 5/10 Molyneaux Way, LIVERPOOL, Merseyside 057 freshXpress, Fouracre Lane, ST HELENS, Merseyside 058 freshXpress, Woodside Road, HAYDOCK, Lancashire 059 Heron Frozen Foods, 150 Cherryfield Drive, KIRKBY, Merseyside 060 Heron Frozen Foods, 63 Derby Road, , Merseyside 061 Iceland, 1 The Concourse, SKELMERSDALE, Lancashire 062 Iceland, 110 Northway, LIVERPOOL, Merseyside 063 Iceland, 14-16 Central Parade Square, LIVERPOOL, Merseyside 064 Iceland, 158 Allerton Road, LIVERPOOL, Merseyside 065 Iceland, 162-200 County Road, LIVERPOOL, Merseyside 066 Iceland, 22 Speke Road, LIVERPOOL, Merseyside 067 Iceland, 24-36 Walton Vale, LIVERPOOL, Merseyside 068 Iceland, 31 St Chads Parade, LIVERPOOL, Merseyside 069 Iceland, 44 Broad Lane, LIVERPOOL, Merseyside 070 Iceland, 605-609 West Derby Road, LIVERPOOL, Merseyside 071 Iceland, 62 Town Square, RUNCORN, Merseyside 072 Iceland, 70-76 South Road, LIVERPOOL, Merseyside 073 Iceland, 710 Prestcot Road, LIVERPOOL, Merseyside 074 Iceland, 8-10 Marion Square, LIVERPOOL, Merseyside 075 Iceland, 93-97 New Strand, BOOTLE, Merseyside 076 Iceland, Bankside, WARRINGTON, Cheshire 077 Iceland, Kwik Save Precinct, ST HELENS, Merseyside 078 Iceland, Penny Lane Neighbourhood Centre, LIVERPOOL, Merseyside 079 Iceland, Stonedale Retail Park, LIVERPOOL, Merseyside 080 Iceland, Unit 1 Derby Road, LIVERPOOL, Merseyside 081 Iceland, Unit 2 Clipsey Lane, HAYDOCK, Merseyside 082 Iceland, Unit 2, Belle Vale Shopping Cnt, BELLE VALE, Merseyside 083 Iceland, Unit 3-4, Williamson Square, LIVERPOOL, Merseyside 084 Iceland, Unit 35, WIDNES, Cheshire 085 Iceland, Unit B, St Helens Retail Pk, ST HELENS, Merseyside 086 Iceland, Unit B, ST HELENS, Merseyside 087 Iceland, Wavertree Retail Park, LIVERPOOL, Merseyside 088 J Sainsbury, 100 Church Street, WARRINGTON, Cheshire 089 J Sainsbury, 112 East Prescot Road, LIVERPOOL, Merseyside 090 J Sainsbury, 1-3 Liverpool Road, CROSBY, Merseyside 091 J Sainsbury, 7 Woolton Street, LIVERPOOL, Merseyside 092 J Sainsbury, Rice Lane, LIVERPOOL, Merseyside 093 Late Shop (Co-op), 102 Bentham Drive, LIVERPOOL, Merseyside 094 Late Shop (Co-op), 138 Orford Lane, WARRINGTON, Cheshire 095 Late Shop (Co-op), 151 Halton Road, RUNCORN, Cheshire 096 Late Shop (Co-op), 189 College Road, CROSBY, Merseyside 097 Late Shop (Co-op), 2 Sutton Park Drive, ST. HELENS, Merseyside 098 Late Shop (Co-op), 215 Parr Stocks Road, ST HELENS, Merseyside 099 Late Shop (Co-op), 231 Ditton Road, WIDNES, Cheshire 100 Late Shop (Co-op), 239 West End Road, HAYDOCK, Merseyside 101 Late Shop (Co-op), 2-4 Alscot Avenue, LIVERPOOL, Merseyside 102 Late Shop (Co-op), 29-31 Blackbrook Road, ST HELENS, Merseyside 103 Late Shop (Co-op), 3 The Shopping Centre, ST HELENS, Merseyside 104 Late Shop (Co-op), 3 Windy Arbour Road, PRESCOT, Merseyside 105 Late Shop (Co-op), 34 Ormskirk Road, UP HOLLAND, Lancashire 106 Late Shop (Co-op), 442 Liverpool Road, WIDNES, Cheshire 107 Late Shop (Co-op), 45 Westgate, SKELMERSDALE, Lancashire 108 Late Shop (Co-op), 47 Warrington Road, LIVERPOOL, Merseyside 109 Late Shop (Co-op), 49 Peckers Hill Road, ST HELENS, Merseyside 110 Late Shop (Co-op), 492 Fleet Lane, ST HELENS, Merseyside 111 Late Shop (Co-op), 51-53 Halton Road, RUNCORN, Cheshire 112 Late Shop (Co-op), 531-3 Prescot Road, ST HELENS, Merseyside 113 Late Shop (Co-op), 62a Park Road South, NEWTON LE WILLOWS, Merseyside 114 Late Shop (Co-op), 66-70 Balfour Street, RUNCORN, Cheshire 115 Late Shop (Co-op), 7 Ashton Green Drive, ST HELENS, Merseyside 116 Late Shop (Co-op), 7 Church Road, ST HELENS, Merseyside 117 Late Shop (Co-op), 7-9 Grangeway, RUNCORN, Cheshire 118 Late Shop (Co-op), 81 Higher Parr Street, ST HELENS, Merseyside

Questionnaire Copyright NEMS market research Page 10 of 25 119 Late Shop (Co-op), 98 Cambridge Road, ST HELENS, Merseyside 120 Late Shop (Co-op), 99 Deyes Lane, LIVERPOOL, Merseyside 121 Late Shop (Co-op), Hale Road, WIDNES, Cheshire 122 Late Shop (Co-op), Hawthorne Avenue, WARRINGTON, Cheshire 123 Late Shop (Co-op), Lovely Lane, WARRINGTON, Cheshire 124 Late Shop (Co-op), Mercer Street, BURTONWOOD, Cheshire 125 Late Shop (Co-op), The Ridgeway, RUNCORN, Cheshire 126 Late Shop (Co-op), Warrington Road, WARRINGTON, Cheshire 127 Late Shop (Co-op), Windmill Hill Avenue West, RUNCORN, Cheshire 128 Late Shop Plus (Co-op), 22 Elephant Lane, ST HELENS, Merseyside 129 Marks & Spencer, 259-273 The Esplanade, BOOTLE, Merseyside 130 Marks & Spencer, 51-55 Church Street, ST. HELENS, Merseyside 131 Marks & Spencer, Compton House, LIVERPOOL, Merseyside 132 Marks & Spencer, Gemini, WARRINGTON, Cheshire 133 Marks & Spencer, Golden Square, WARRINGTON, Cheshire 134 Marks & Spencer, New Mersey Retail Park, Speke Ro, LIVERPOOL, Merseyside 135 Morrisons, 1 Besford Road, LIVERPOOL, Merseyside 136 Morrisons, Baxters Lane, ST. HELENS, Merseyside 137 Morrisons, Boundary Road, ST HELENS, Merseyside 138 Morrisons, Green Oaks, WIDNES, Cheshire 139 Morrisons, Park Road, ORMSKIRK, Lancashire 140 Netto, Green Lane, LIVERPOOL, Merseyside 141 Netto, Haydock Street, NEWTON-LE-WILLOWS, Merseyside 142 Netto, Orrell Lane, BOOTLE, Merseyside 143 Netto, St. Mary's Road, LIVERPOOL, Merseyside 144 Netto, Telegraph Way, KIRKBY, Merseyside 145 Netto, Unit 9, Penny Lane Centre, LIVERPOOL, Merseyside 146 Netto, Wavertree Road, LIVERPOOL, Merseyside 147 Other Stores in Bootle 148 Other Stores in Crosby 149 Other Stores in Eccleston 150 Other Stores in Fazakerley 151 Other Stores in Haydock 152 Other Stores in Huyton 153 Other Stores in Kirkby 154 Other Stores in Litherland 155 Other Stores in Liverpool 156 Other Stores in Liverpool Road (Huyton) / Page Moss 157 Other Stores in Maghull 158 Other Stores in Newton-le-Willows 159 Other Stores in Ormskirk 160 Other Stores in Prescot 161 Other Stores in Rainhill 162 Other Stores in Ravenscourt (Halewood) 163 Other Stores in Runcorn 164 Other Stores in Skelmersdale 165 Other Stores in St Helens 166 Other Stores in Stockbridge Village 167 Other Stores in Warrington 168 Other Stores in Widnes 169 Sainsbury's Central, Central Shopping Centre, LIVERPOOL, Merseyside 170 Sainsbury's Local, 14 Nations House, LIVERPOOL, Merseyside 171 Sainsbury's Local, 44 Castle Street, LIVERPOOL, Merseyside 172 Simply Food, Aughton Street, ORMSKIRK, Lancashire 173 Simply Food, Liverpool Lime Street Station, LIVERPOOL, Merseyside 174 Somerfield, 1 Stafford Moreton Way, MAGHULL, Merseyside 175 Somerfield, 11 Lord Street, LIVERPOOL, Merseyside 176 Somerfield, 12/14 Moor Lane, LIVERPOOL, Merseyside 177 Somerfield, 124-142 County Road, LIVERPOOL, Merseyside 178 Somerfield, 17 St Marys Road, LIVERPOOL, Merseyside 179 Somerfield, 176/178 Warrington Road, PENKETH, Cheshire 180 Somerfield, 19a Almonds Green, LIVERPOOL, Merseyside 181 Somerfield, 273 Speke Road, LIVERPOOL, Merseyside 182 Somerfield, 340 Park Road, LIVERPOOL, Merseyside 183 Somerfield, 6/7 Marian Square, LIVERPOOL, Merseyside 184 Somerfield, 78 St. Chads Parad, LIVERPOOL, Merseyside 185 Somerfield, 9/23 County Road, LIVERPOOL, Merseyside 186 Somerfield, Brighton Road, LIVERPOOL, Merseyside 187 Somerfield, Church Road North, LIVERPOOL, Merseyside 188 Somerfield, Granville Street, RUNCORN, Cheshire 189 Somerfield, Linacre Road, LIVERPOOL, Merseyside 190 Somerfield, Longmoor Lane, LIVERPOOL, Merseyside 191 Somerfield, Stonedale Centre, LIVERPOOL, Merseyside 192 Somerfield, Warrington Road, RAINHILL, Merseyside 193 Spar, 108 Sefton Road, SEFTON, Merseyside 194 Spar, 12 Tree View Court, MAGHULL, Merseyside 195 Spar, 125 Digmo Shopping Parade, SKELMERSDALE, Lancashire 196 Spar, 164 Townsend Lane, LIVERPOOL, Merseyside 197 Spar, 3 Honiton Way, PENKETH, Cheshire 198 Spar, 509 West Derby Road, LIVERPOOL, Merseyside 199 Spar, Muirhead Avenue, LIVERPOOL, Merseyside 200 Tesco Express, 242 Smithdown Road, LIVERPOOL, Merseyside 201 Tesco Express, 52-64 Rose Lane, LIVERPOOL, Merseyside 202 Tesco Express, 64-68 Greenfield Road, ST HELENS, Merseyside 203 Tesco Express, East Lancashire Road, ST. HELENS, Merseyside 204 Tesco Express, Longmoor Lane, LIVERPOOL, Merseyside 205 Tesco Express, Old Hall Street, LIVEERPOOL, Merseyside 206 Tesco Express, Units 6-10 The Foundation, LIVERPOOL, Merseyside 207 Tesco Extra, Cables Retail Park, PRESCOT, Merseyside 208 Tesco Extra, Winwick Road, WARRINGTON, Cheshire 209 Tesco Metro, 127-130 The Palatine, LIVERPOOL, Merseyside 210 Tesco Metro, 184-198 Aighburth Road, LIVERPOOL, Merseyside 211 Tesco Metro, Church Street, ORMSKIRK, Lancashire 212 Tesco Metro, Clayton Square, LIVERPOOL, Merseyside 213 Tesco, 92 Runcorn Shopping City, RUNCORN, Cheshire 214 Tesco, Allerton Road Roddick, LIVERPOOL, Merseyside 215 Tesco, Chalon Way, ST HELENS, Merseyside 216 Tesco, Deysbrook Lane, LIVERPOOL, Merseyside 217 Tesco, Earle Street, NEWTON LE WILLOWS, Merseyside 218 Tesco, Mather Avenue, LIVERPOOL, Merseyside 219 Tesco, St. Oswalds Street, LIVERPOOL, Merseyside 220 Village Store (Co-op), 560 Warrington Road, LIVERPOOL, Merseyside 221 Village Store (Co-op), 87 Millbrook Lane, ST HELENS, Merseyside 222 Welcome (Co-op), 100 Derby Road, WIDNES, Cheshire 223 Welcome (Co-op), 7-8 The Parade, LIVERPOOL, Merseyside 224 Welcome (Co-op), Lovely Lane, WARRINGTON, Cheshire

Questionnaire Copyright NEMS market research Page 11 of 25 Local shops: 225 Allerton 226 Ashton-in-Makerfield 227 Belle Vale 228 Birkenhead (including The Grange Precinct/Shopping Centre) 229 Bootle 230 Burscough 231 Chester 232 Crosby 233 Eccleston 234 Ellesmere Port 235 Formby 236 Haydock 237 Huyton 238 Kirkby 239 Litherland 240 Liverpool 241 Liverpool Road (Huyton) / Page Moss 242 Maghull 243 Manchester 244 Newton-le-Willows 245 Ormskirk 246 Prescot 247 Preston 248 Rainford 249 Rainhill 250 Ravenscourt (Halewood) 251 Runcorn 252 Skelmersdale 253 Southport 254 Speke 255 St Helens 256 Stockbridge Village 257 Warrington 258 Widnes 259 Wigan Other: 260 Other (PLEASE WRITE IN) 261 Internet 262 Home Catalogue 263 TV / Interactive shopping 264 (Don't know / varies)

Q06 Approximately how much money does your household normally spend on a 'top-up' food and grocery shop?

1 £…………………… 2 (Don't know / varies) 3 (Refused)

[IF RESPONDENT GIVES SUPERMARKET LOCATIONS IN EACH OF Q01, Q02, Q04 AND Q05 THEN ASK Q07, IF NOT GO TO Q10]

Q07 Does your household also spend money on food and groceries in small shops?

1 Yes GO TO Q08 2No GO TO Q10

Questionnaire Copyright NEMS market research Page 12 of 25 Q08 Where are these small shops located? DO NOT PROMPT, ONE ANSWER ONLY

Local shops: 1 Allerton 2 Ashton-in-Makerfield 3 Belle Vale 4 Birkenhead (including The Grange Precinct/Shopping Centre) 5 Bootle 6 Burscough 7 Chester 8 Crosby 9 Eccleston A Ellesmere Port B Formby C Haydock D Huyton E Kirkby F Litherland G Liverpool H Liverpool Road (Huyton) / Page Moss I Maghull J Manchester K Newton-le-Willows L Ormskirk M Prescot N Preston O Rainford P Rainhill Q Ravenscourt (Halewood) R Runcorn S Skelmersdale T Southport U Speke V St Helens W Stockbridge Village X Warrington Y Widnes Z Wigan Others: a Other (PLEASE WRITE IN) b (Don't know / varies)

Q09 Approximately how much money does your household spend on food and groceries on a typical trip to one of these small shops?

1 £…………………… 2 (Don't know / varies) 3 (Refused)

QuestionnaireQuestionnaire Copyright NEMS market research Page 13 of 25 WE NOW HAVE A FEW QUESTIONS ABOUT WHERE YOU UNDERTAKE NON-FOOD SHOPPING. IN ANSWERING THESE QUESTIONS THE LOCATION MAY BE A TOWN CENTRE, A RETAIL PARK, OR A FREESTANDING STORE, OR COULD BE FACILITIES SUCH AS THE INTERNET, TV / INTERACTIVE SHOPPING OR USE OF A HOME CATALOGUE.

Q10 So, speaking as an individual, can you tell me where you last made a purchase of clothes or shoes ? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION

Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Don't buy these products) GO TO Q12

Questionnaire Copyright NEMS market research Page 14 of 25 Q11 And the time before that, where did you go to make a purchase of clothes or shoes ? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION

Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Only bought these items once before)

Questionnaire Copyright NEMS market research Page 15 of 25 Q12 Now can you tell me where your household last made a purchase of furniture, carpets, or soft household furnishings ? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION

Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Don't buy these products) GO TO Q14

Questionnaire Copyright NEMS market research Page 16 of 25 Q13 And the time before that, where did your household go to make a purchase of furniture, carpets, or soft household furnishings ? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION

Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Only bought these items once before)

Questionnaire Copyright NEMS market research Page 17 of 25 Q14 Now can you tell me where your household last made a purchase of DIY and decorating goods ? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION

Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Don't buy these products) GO TO Q16

Questionnaire Copyright NEMS market research Page 18 of 25 Q15 And the time before that, where did your household go to make a purchase of DIY and decorating goods ? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION

Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Only bought these items once before)

Questionnaire Copyright NEMS market research Page 19 of 25 Q16 Can you tell me where you or your household last made a purchase of a domestic appliance, such as a washing machine, fridge, cooker, TV, DVD player or computer ? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION

Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Don't buy these products) GO TO Q18

Questionnaire Copyright NEMS market research Page 20 of 25 Q17 And the time before that, where did you or your household go to make a purchase of a domestic appliance, such as a washing machine, fridge, cooker, TV, DVD player or computer? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION

Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk , Southport , Merseyside , PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Only bought these items once before)

Questionnaire Copyright NEMS market research Page 21 of 25 Q18 And where was the last purchase of other non-food items, such as jewellery, books, photographic goods, musical instruments or sports equipment? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION

Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk , Southport , Merseyside , PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Don't buy these products) GO TO Q20

Questionnaire Copyright NEMS market research Page 22 of 25 Q19 And where was the previous purchase of other non-food items made, such as jewellery, books, photographic goods, musical instruments or sports equipment? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR

Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Only bought these items once before)

Questionnaire Copyright NEMS market research Page 23 of 25 FINALLY, I AM GOING TO ASK A FEW QUESTIONS ON DESTINATIONS FOR LEISURE AND CULTURAL ACTIVITIES Q20 In which town, village or out-of-town location does your household spend most money on the Restaurants Pubs/ Cinema Museums/Art Family Health Bingo/Casino Theatre/ following leisure and cultural activities ? /Cafes Bars/ galleries entertainment & /Bookmaker Concerts Nightclubs centre (i.e. Ten Fitness Pin bowling/ Skating Rink) Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail and Leisure Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Cineworld Multiplex Cinema, Chalon Way West, St Helens, WA10 1BF 47 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 48 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 49 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 50 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 51 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 52 Marus Bridge Retail Park, Wigan, WN3 6XB 53 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 54 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 55 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 56 Odeon Cinema, Allerton Road, Mossley Hill, Liverpool, L18 5HU 57 Paisley Street Retail Park, Liverpool, L3 7BA 58 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 59 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 60 Pinners Brow Retail Park, Warrington, WA2 7XA 61 Plaza Community Cinema, 13 Crosby Road North, Liverpool, L22 0LD 62 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 63 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 64 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 65 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 66 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 67 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 68 South Wirral Retail Park Bromborough CH62 3PN 69 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 70 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 71 Switch Island Leisure Park, Dunnings Bridge Road, Bootle, L30 6TQ 72 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 73 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 74 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 75 The Trafford Centre, Manchester, M17 8AA 76 The Valley Retail Park, Bolton, BL1 8TS 77 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 78 Trinity Retail Park, Lower Bridgeman Street, Bolton. BL2 1HY 79 Vue Cinemas, Marine Parade, Southport, PR8 1SQ 80 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 81 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 82 Westminster Retail Park Ellesmere Port CH65 4AX 83 White City Retail Park, Manchester, M16 0RP 84 Woolton Picture House, Mason Street, Woolton, Liverpool, L25 5JH Other: 85 Abroad 86 Other (PLEASE WRITE IN) 87 (Don't know / varies) 88 (Don’t do these activities)

Questionnaire Copyright NEMS market research Page 24 of 25 GEN Gender of respondent: CODE FROM OBSERVATION

1 Male 2 Female

AGE Could I ask, how old are you ? ONE ANSWER ONLY. DO NOT READ OUT

1 18 to 24 2 25 to 34 3 35 to 44 4 45 to 54 5 55 to 64 6 65 + 7 (Refused)

CAR How many cars does your household own or have the use of ? ONE ANSWER ONLY. DO NOT READ OUT

1 None 2 One 3 Two 4 Three or more 5 (Refused)

WOR Which of the following best describes the current employment situation of the chief wage READ OUT. ONE ANSWER ONLY

1 Working full time 2 Working part time 3 Unemployed 4 Retired 5 A housewife 6 A student 7 Other (PLEASE WRITE IN) 8 (Refused)

OCC What is the occupation of the chief wage earner in your household ? (IF RETIRED, ASK PREVIOUS OCCUPATION)

1 Occupation / job description (PLEASE WRITE IN) 2 Basic state pension only 3 (Refused)

Thank & close

Questionnaire Copyright NEMS market research Page 25 of 25

APPENDIX 3 Extracts from Focus Reports Showing Retailer Requirements in Huyton, Kirkby and Prescot

HUYTON RETAIL REQUIREMENTS : DETAILED REPORT (JULY 2009)

Company Name: A1 Retailer Retailer Type:

Requirements size: 1,000 - 3,000 sq ft Use: A1

Outlets Required: Huyton

Location: Prime, in Town

Notes:

Last Update Date: 24 Mar 2009

Agent: Brasier Freeth Telephone: 01923 210810

Agent Address: Edward Hyde Building, 38

Clarendon Road, Watford, WD17 1SE

Contact: Russell Jerrard Mark Segal

01923 205 513 01923 205 515

[email protected] [email protected]

m

Company Name: Textiles Direct Retailer Type: Textiles & Soft Furnishings

Requirements size: 1,000 - 6,000 sq ft Use: A1

Outlets Required: Huyton

Location: Prime, in Town

Notes:

Last Update Date: 06 Apr 2009

Agent: Brady Chartered Surveyors Telephone: 01618391213

Agent Address: Alliance House, 28-34 Cross Street, Manchester, M2 7AQ

Contact: John Brady

01618 391 213

[email protected]

Company Name: Holland & Barrett Retail Ltd Retailer Type: Health/Dried Food, F&V

Address: Samuel Ryder House, Contact: David Stratton Townsend Drive, Nuneaton,

CV11 6XW

Email: david.stratton@hollandandbarr Telephone: 024 7624 4400

ett.com

Requirements size: 850 - 1,500 sq ft Use: A1

Outlets Required: Huyton

Location: Prime, in Town

Notes:

Last Update Date: 10 Jul 2009

Agent: Colliers Cre Telephone: 0113 200 1871

Agent Address: 15-16 Park Row, Leeds, LS1

5HD

Contact: Tom Cullen

01132 001 853

[email protected]

Agent: Colliers Cre Telephone: 020 7935 4499

Agent Address: 9 Marylebone Lane, London, W1U 1HL

Contact: Michelle Redmond

020 7935 4499

michelle.redmond@collierscre.

co.uk

KIRKBY RETAIL REQUIREMENTS : DETAILED REPORT (JULY 2009)

Company Name: The Extra Care Retailer Type: Charity Shops

Address: c/o Underwoods, Shire House, Contact:

Pyramid Close, Northampton, NN3 8PH

Email: Telephone:

Requirements size: 600 - 1,000 sq ft Use: A1

Outlets Required: Kirkby

Location: Prime, in Town

Notes:

Last Update Date: 09 Apr 2009

Agent: Nicholas Brett & Co Telephone:

Agent Address: Messenger House Crown

Close, Bromsgrove, B61 8DJ

Contact: Nicholas Brett

01527 875 669

[email protected]

Company Name: United Carpets and Beds Retailer Type: DIY & Home Improvement,

Furniture/Carpets

Address: Waterside House Station Road, Contact:

South Yorkshire, Mexborough, S64 9AQ

Email: Telephone: 01709 579 450

Requirements size: 4,000 - 8,000 sq ft Use: A1

Outlets Required: Kirkby

Location: Prime, in Town

Notes: Sole Retained Agents. Freeholds also considered.

Last Update Date: 11 May 2009

Agent: Bartlett Property Ltd Telephone: 0121 222 4132

Agent Address: 45-51 Cornwall Buildings,

Newhall Street, Birmingham, B3 3QR

Contact: Charles Trafford Thomas Bolton

0121 222 4132 0121 222 4132

[email protected] [email protected]

Company Name: Superdrug Stores Plc Retailer Type: Chemist & Drugstores

Address: 118 Beddington Lane, Contact: Croydon, CR0 4TB

Email: Telephone: 020 8684 7000

Requirements size: 2,000 - 6,000 sq ft Use: All

Outlets Required: Kirkby

Location: Prime, in Town

Notes:

Last Update Date: 14 May 2009

Agent: Mason & Partners Telephone: 0151 227 1008

Agent Address: Corn Exchange Building

Fenwick Street, Liverpool, L2 7QB

Contact: Andrew Mason Matthew Vercell

01512 250 105 01512 271 008

andrewmason@masonpartners [email protected]

.com

Company Name: UC Holdings Retailer Type:

Address: Waterside House Station Road, Contact: South Yorkshire, Mexborough,

S64 9AQ

Email: Telephone: 01709 579 450

Requirements size: 4,000 - 15,000 sq ft Use: A1

Outlets Required: Kirkby

Location: Prime, in Town

Notes: Freehold only. Prominent units on edge of town/arterial route positions will be considered

Last Update Date: 14 May 2009

Agent: Fawley Watson Booth Telephone:

Agent Address: 13-14 South Parade, Leeds, LS1 5QS

Contact: Nik Mccarthy

0113 234 7900

[email protected]

Company Name: Tog 24 Retailer Type: Sports/Outdoor Leisure

Address: Spen Vale Mills Station Lane, Contact: Heckmondwike, WF16 0NQ

Email: Telephone: 01924 409 311

Requirements size: 1,500 - 2,000 sq ft Use: A1

Outlets Required: Kirkby

Location: Prime, in Town

Notes: Tog 24 currently trade from 40 stores and are urgently seeking 30 new stores throughout the

UK in high street and shopping centre locations.

Initial Research Date: 10 Jul 2009 Last Update Date: 13 Jul 2009

Agent: Savills Commercial Telephone: 0113 244 0100

Agent Address: Ground Floor, City Point, 29 King Street, Leeds, LS1 2HL

Contact: James Lamming Stephen Henderson

01132 201 222 0113 220 1206

[email protected] [email protected]

PRESCOT RETAIL REQUIREMENTS : DETAILED REPORT (JULY 2009)

Company Name: B & M Retail Ltd Retailer Type: Department & Variety Stores

Address: Unit 1G, Squires Gate Contact: Simon Arora

Industrial Estate, Squires Gate Lane, Blackpool, FY4 3RN

Email: [email protected] Telephone: 01253 349 040

Requirements size: 11,000 - 15,000 sq ft Use: A1

Outlets Required: Prescot

Location: Prime, in Town

Notes: You will need the latest version of Adobe Acrobat to view the PDF properly.

Initial Research Date: 27 Nov 2008 Last Update Date: 09 Mar 2009

Agent: Burns Property Consultants Telephone:

Agent Address: Corn Exchange Building

Fenwick Street, Liverpool, L2 7QS

Contact: Ian Burns

01512 250 195

[email protected]

Company Name: British Red Cross Retailer Type: Charity Shops

Address: Retail Department, 44 Contact:

Moorfields, London, EC2Y 9AL

Email: Telephone:

Requirements size: 650 - 1,250 sq ft Use: A1

Outlets Required: Prescot

Location: Prime, in Town

Notes: Maximum Rent - £35,000 pax.

Ideally all on one level. Car Parking preferred but not essential.

Last Update Date: 20 Mar 2009

Agent: Cheetham & Mortimer Telephone: 0161 832 3375

Agent Address: Mansfield Chambers, 17-23 St

Anns Square, Manchester, M2 7PW

Contact: Conor Mulloy

01618 323 375

[email protected]

om

Company Name: United Carpets and Beds Retailer Type: DIY & Home Improvement,

Furniture/Carpets

Address: Waterside House Station Road, Contact:

South Yorkshire, Mexborough,

S64 9AQ

Email: Telephone: 01709 579 450

Requirements size: 4,000 - 8,000 sq ft Use: A1

Outlets Required: Prescot

Location: Prime, in Town

Notes: Sole Retained Agents. Freeholds also considered.

Last Update Date: 11 May 2009

Agent: Bartlett Property Ltd Telephone: 0121 222 4132

Agent Address: 45-51 Cornwall Buildings,

Newhall Street, Birmingham,

B3 3QR

Contact: Charles Trafford Thomas Bolton

0121 222 4132 0121 222 4132

[email protected] [email protected]

Company Name: UC Holdings Retailer Type:

Address: Waterside House Station Road, Contact:

South Yorkshire, Mexborough,

S64 9AQ

Email: Telephone: 01709 579 450

Requirements size: 4,000 - 15,000 sq ft Use: A1

Outlets Required: Prescot

Location: Prime, in Town

Notes: Freehold only. Prominent units on edge of town/arterial route positions will be considered

Last Update Date: 14 May 2009

Agent: Fawley Watson Booth Telephone:

Agent Address: 13-14 South Parade, Leeds,

LS1 5QS

Contact: Nik Mccarthy

0113 234 7900

[email protected]

Company Name: Peacocks Retailer Type: Fashion

Address: Atlantic House Tyndall Street, Contact: Cardiff, CF10 4PS

Email: Telephone: 02920 270 000

Requirements size: 4,500 - 5,500 sq ft Use: A1

Outlets Required: Prescot

Location: Prime, in Town

Notes:

Last Update Date: 17 Jun 2009

Agent: Mason & Partners Telephone: 0151 227 1008

Agent Address: Corn Exchange Building

Fenwick Street, Liverpool, L2 7QB

Contact: Andrew Mason

01512 250 105

andrewmason@masonpartners

.com

Company Name: Peacocks Retailer Type: Fashion

Address: Atlantic House Tyndall Street, Contact: Cardiff, CF10 4PS

Email: Telephone: 02920 270 000

Requirements size: 4,500 - 7,500 sq ft Use: A1

Outlets Required: Prescot

Location: Prime, out of Town

Notes:

Last Update Date: 17 Jun 2009

Agent: Mason & Partners Telephone: 0151 227 1008

Agent Address: Corn Exchange Building

Fenwick Street, Liverpool, L2 7QB

Contact: Andrew Mason Mathew Green

01512 250 105 01512 271 008

andrewmason@masonpartners [email protected]

.com

Agent: Mason & Partners Telephone:

Agent Address: 6-8 Maddox Street, London,

W1S 1NR

Contact: Christopher Mason Mike Smith

020 7495 1971 020 7495 1971

[email protected] [email protected]

om

Company Name: Holland & Barrett Retail Ltd Retailer Type: Health/Dried Food, F&V

Address: Samuel Ryder House, Contact: David Stratton Townsend Drive, Nuneaton,

CV11 6XW

Email: david.stratton@hollandandbarr Telephone: 024 7624 4400

ett.com

Requirements size: 850 - 1,500 sq ft Use: A1

Outlets Required: Prescot

Location: Prime, in Town

Notes:

Last Update Date: 10 Jul 2009

Agent: Colliers Cre Telephone: 0161 831 3300

Agent Address: 1 Marsden Street, Manchester,

M2 1HW

Contact: Nick Mcallester

01618 313 316

[email protected].

uk

Agent: Colliers Cre Telephone: 020 7935 4499

Agent Address: 9 Marylebone Lane, London,

W1U 1HL

Contact: Michelle Redmond

020 7935 4499

michelle.redmond@collierscre.

co.uk