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Hilda Somarriba Biography

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Hilda Somarriba Biography HILDA SOMARRIBA BIOGRAPHY Hilda Somarriba graduated from Williams College and started her career in the Entertainment business as an assistant at MTV Networks, later transitioning as an executive assistant in the International Business Development division of Nickelodeon International. This position allowed her to travel Latin America from the Miami office; coordinating events in Argentina and Mexico and developing a market for the fledging Nickelodeon Latin America channel. HBO Latin American Group signed Somarriba on as Advertising Sales & Promotions coordinator, overseeing four regional offices in Latin America for E! Entertainment, WBTV and Sony. In 2000, Somarriba went on to work at Telemundo as Business Development & Ad Sales Executive for their Telemundo International Network and the domestic Latino-focused mun2. PMK/HBH hired Somarriba in 2005, taking her career into publicity, working with Will Smith, Sally Field, Candice Bergen, Bonnie Hunt, Maria Bello, Jamie Lee Curtis as well as handling the Latin media for Julio Iglesias, Il Divo and Freddy Rodriguez. Additionally, Somarriba worked on film festival campaigns in Sundance and the Los Angeles Film Festivals as well as with additional company clients who required focused Latin press on a case-by-case basis. Working with the Event team at PMK/HBH, she handled some of Hollywood's most exclusive events such as the Vanity Fair After-Oscar party, SAG Awards, St. Jude's Young Hollywood, WIF Crystal awards, American Music Awards, Sony-BMG post-Grammy bash among many others. In late 2007, she joined Lightning Entertainment coordinating Market campaigns for The Human Contract, Hey Hey It’s Ester Blueburger, Bonneville, Anamorph, and La Linea at AFM, Berlinale and Cannes. Additionally Somarriba handled Lightning Entertainment's annual Distributor parties at AFM and Cannes. Somarriba created her own company: Prism Media Group in the spring of 2008 to work on Marketing and PR for both General and Latin market media. Handling the theatrical release in the Latin market for The Perfect Game starring Cheech Marin, Somarriba was selected by Fox Home Entertainment to handle DVD PR campaigns (Animation & Live Action titles) for National and Regional press (Top 20 markets). She also coordinated the National and Regional media outreach for Selecciones Latina (Reader's Digest) annual "Generacion Latina" special issue (over 10 million Spanish- speaking readers) . At AFM 08, she handled Maya Entertainment's first annual AFM party for their international distributors as well as Lightning's 4th annual AFM distributor event at the Viceroy Hotel. Other clients include Esperanza Productions and M-Line Productions. This past year she handled the PR campaign of 2 films at the Slamdance film festival: Dominic Monaghan's I Sell the Dead and Face Films' City Rats. She also coordinated the PR campaign for Teach for America, an organization dedicated to recruiting educators from colleges. Additionally, she spearheaded the PR efforts of the Maya Independent Series, a National film series launched by Maya Entertainment in 8 cities with 8 Latino films. Most recently, she handled the publicity campaign in Latino media for Dr. Aliza Lifshifz, head of the Dermatology division at Cedars Sinai and Univision’s health expert. Additionally, she executed the PR campaign for the documentary Dumbstruck at the 2010 Palm Springs Film Festival and The Perfect Host, New Low, Mamachas Del Ring, Snow & Ashes and One Hundred Mornings at the Sundance & Slamdance Film Festivals. In addition to her independent film PR campaigns, she coordinates publicity outreach Teach for America, a national organization that recruits young college graduates to become teachers in inner city schools; for The Party Goddess Inc! a premiere event planning company and for Dr. Mike Dow, an expert in family therapy and addictions. In her spare time, she donates her skills and time to The Thirst Project, St. Jude’s, HRC and EPPS organizations. Somarriba resides in Los Angeles. ### .
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