L.O.L. SURPRISE! ™ CONCERT TOUR COMING TO THE FLORIDA THEATRE ON OCTOBER 23, 2021

Jacksonville, Fla. (June 14, 2021) – Fans of the global sensation L.O.L. Surprise!™ will finally be able to rock out in real life with their favorite characters when the hologram concert hits the stage at The Florida Theatre on Saturday, October 23, 2021 at 4:00 p.m. “L.O.L. Surprise!™ Live – Calling All B.B’s” (www.lolsurpriselive.com) will feature fan favorites and best sellers Lady Diva, Royal Bee, Neonlicious, and Swag in the first-ever family spectacular with original music, dancers, a DJ, and never-before seen live holograms. The first leg of the 44-city national tour kicks off September 30.

Tickets and VIP packages go on sale starting June 15. Citi is the official presale credit card of the L.O.L. Surprise!™ Live – Calling All B.B’s national tour. As such, Citi cardmembers have access to purchase presale tickets Tuesday, June 15 at 10am local time until Thursday, June 17 at 10pm local time through Citi Entertainment®. For complete presale details visit www.citientertainment.com. Tickets go on sale to the general public starting June 18 at www.lolsurpriselive.com.

L.O.L. Surprise!™ is known for its innovation, always seeking to bring fans the most exciting play and family experiences. Using groundbreaking hologram technology, the beloved characters will sing, dance and come to life being able to interact with live audiences. Here is a first look at the L.O.L. Surprise!™ hologram technology.

CEO of MGA Isaac Larian says, “We love all of our L.O.L. Surprise!™ fans and this experience will surprise and amaze fans from ages 3-99. A must see, can’t miss moment. A Superbowl meets the Grammys event for kids and families of all ages.” “We are excited to be the first family touring show to use this groundbreaking live hologram technology,” says Terrapin Station founder and L.O.L. Surprise!™ Live tour producer Jonathan Shank. “Fans attending the show are going to dance, sing and experience a show in a way they never have before.”

The live concert will feature songs from the forthcoming L.O.L. Surprise!™ album (Magic Star/Sony), including the first release “I’m a Queen,” along with classic hits like “Calling All B.B.’s” and “Remix.”. A toy and children’s entertainment industry phenomenon, L.O.L. Surprise!™ became an instant hit since launching in 2016. With over 15 billion YouTube views, L.O.L. Surprise!™ is one of the most beloved brands in the world with celebrity fans including Kim Kardashian, Cardi B, Ciara and many others.

The production will have strict safety precautions and guidelines for audiences, cast and crew. Visit the individual venue website in each city for the most current COVID-19 information about this event.

L.O.L. Surprise!™ Live is the first family tour to partner with Lyte, the reservations technology platform reimagining e-commerce for artists, fans and live events. For tickets, VIP packages –including meet and greets and a soundcheck party—visit http://bit.ly/LOLLiveLyte. Reservations are being accepted for cities yet to be announced.

To keep up with the latest L.O.L. Surprise!™ news, check out lolsurprise.com and follow the brand on Instagram (@lolsurprise) and Facebook (@lolsurprise). For more information on L.O.L. Surprise!™ Live, visit: www.lolsurpriselive.com

ABOUT MGA ENTERTAINMENT: MGA Entertainment, Inc., a consumer entertainment products company headquartered in Chatsworth, California creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award winning brands such as L.O.L. Surprise!™, ®, ®, ™, Secret Crush™, Tobi™ Robot Smartwatch, ™, Sing-a-Long Lilly and Ami, Rescue Tales™, VIRO Rides™, Na! Na! Na! Surprise™ and Zapf Creation®. Visit us at www.mgae.com.

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ABOUT TERRAPIN STATION ENTERTAINMENT: Founded by industry veteran Jonathan Shank in 2020, Terrapin Station Entertainment, a division of Sony Music Entertainment, is an artist management and production company dedicated to helping musicians and brands capitalize on their core audience and shine in the cultural mainstream. With expertise in management, family entertainment, and brand experiences, the Terrapin team strives to ensure that clients achieve their goals. www.terrapinent.com

The historic, nonprofit Florida Theatre is sponsored by Community First Credit Union. For a complete list of upcoming events or to buy tickets visit the Theatre’s official website, floridatheatre.com.

SHOW: L.O.L. Surprise! Live SHOW DATE: Saturday, October 23, 2021 TIME: 4:00 p.m. TICKET PRICE: $29.50 - $49.50 FT MEMBER PRESALE: Monday, June 14, 2021 at 10:00 a.m. E-CLUB PRESALE: Thursday, June 17, 2021 at 9:00 a.m. PUBLIC ON SALE: Friday, June 18, 2021 at 10:00 a.m.

EVENT PAGE: https://floridatheatre.com/event/lol_surprise_live WEBSITES: lolsurpriselive.com; floridatheatre.com MEDIA CONTACT: Jake Brown, Director of Marketing [email protected] / (904) 562-5983

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