Friday, March 5, 2021 www.nabca.org

• Washington, DC: DC Mayor Urges Council to Pass the Reopen Washington, DC Act • Canada: Cannabis, liquor industry split on ending on 'pay to play' store promotions • What Are the Risk Factors for "Drunkorexia"? TODAY’S • Westward Whiskey Celebrates International Women’s Day & Women’s History Month With HIGHLIGHTS Limited Edition Benefit Barrels (excerpt) • BU Diversity, Inclusion Learn More Series discusses social class in beverage industry • NBWA Releases Beer Purchasers' Index for February 2021

Dear Members and Valued Customers, Sharing Solutions E-Newsletter! A platform for the We have recently been made aware of phishing NABCA community to share successful implement- tations and lessons learned about your good work. attempts by third parties purporting to act on behalf of NABCA. Please be aware that NABCA does not utilize any third-party companies to generate sales—and we have not authorized any TTB NEWS third-party marketing company to act on our You can now find all of TTB’s COVID-19-related behalf in relation to our data. news and guidance in a single location. While it is too early to tell if this is part of an industry-wide scam, we have heard concerns ADDITIONAL LINKS from other associations currently dealing with similar types of sales fraud. If you have received Visit NABCA’s website for information on: any suspicious emails relating to NABCA, please • Control State Agency Information let us know by contacting • Doing Business in Control States [email protected] • NABCA News We greatly appreciate our partnership with you and apologize in advance for any delays this may have caused. If you have any additional LICENSE STATE NEWS questions, our line is always open. RI: Legislation Allowing Take-Out Alcohol From Kind Regards, Restaurants Through 2021 Passes RI House NABCA Communications Department Newport Buzz By Christian Winthrop NABCA NEWS March 4, 2021

Visit NABCA’s COVID-19 Resource page for updates Rep. Jacquelyn M. Baginski’s (D-Dist. 17, Cranston) regarding policy changes that effect on- and off- legislation (2021-H 5105A) allowing any Class B premise retail operations. holder to sell certain amounts of beer, New on NABCA’s website: wine and mixed drinks with take-out food orders has passed the House of Representatives. The Collection: An Alcohol Research Summary (formerly Annotated Bibliography) A “While we all continue to battle against COVID-19 comprehensive overview of the latest scientific and its affects, this bill will help our restaurants evidence on important topics related to alcohol continue to weather the economic storm brought policy. on by the virus. Without the ability to open and

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serve at full-capacity, our restaurants are in venues, greater flexibility to dress up their drinks to desperate need of every cent that comes their way. effectively act as a bar. This legislation will help keep their doors open, keep Beginning in July 2026, the bill would also require their employees paid, and hopefully support them recipes to include at least one agricultural product enough until the state’s COVID-19 restrictions are grown in Florida. And by that date, 60% of the drink lifted,” said Representative Baginski. must be distilled in the Sunshine State. Class B license holders include any business where For destination entertainment venues, the bill the principal business is the furnishing of food and outlines a particular set of requirements for a sleeping accommodations and any shop or place business to qualify. Among those requirements are where a substantial part of the business is the that qualifying venues must be adjacent to bicycle furnishing of food for consumption at the place or pedestrian trails and mass transit routes. where it is furnished. When pressed by St. Petersburg Republican Sen. The legislation will allow businesses to sell up to two Jeff Brandes, Hutson said only one venue in the bottles of wine, 72 ounces of a mixed-wine drink, state currently qualifies. However, he said several 144 ounces of beer, and mixed drinks with no more sites in the Panhandle are close to qualifying. than nine ounces of distilled spirits. All drinks must be sold in factory sealed containers or containers The Rules Committee approved Hutson’s bill sealed in such a way as to prevent re-opening unanimously. without obvious evidence that the seal was Other states are raising their caps on craft removed or broken. distilleries and providing them with more flexibility, The bill states that any food delivery with alcoholic the St. Augustine Republican told the Senate beverages is prohibited and would take effect upon Regulated Industries Committee earlier this year. passage and would sunset at the end of the year. Deregulating the alcohol industry has been a The legislation now heads to the Senate for popular topic in recent years. The latest major effort consideration. is to allow restaurants and bars to sell alcohol drinks to-go, a practice approved on a temporary basis during the COVID-19 pandemic. FL: Craft distillery bill cleared for Senate vote Hutson noted this is his first time carrying an Sen. Travis Hutson's bill makes it easier to belly up to the craft distillery. Image via St. Augustine Distillery. alcohol-related bill in his more than six years in the Senate. Florida Politics By Renzo Downey Indian Rocks Beach Republican Rep. Nick DiCeglie is March 4, 2021 carrying the House companion bill (HB 737). That bill passed its first committee Tuesday. Sen. Travis Hutson says he wants to put Florida's restrictions on par with other states. A bill to reduce restrictions on craft distilleries in Washington, DC: DC Mayor Urges Council to Pass Florida is headed to the full Senate after passing its the Reopen Washington, DC Alcohol Act final committee Thursday. STL News “Senate Bill 46 (SB 46) attempts to put our craft By Publisher3 distilleries on the same playing field nationally as March 4, 2021 other states,” St. Augustine Republican Sen. Travis Mayor Bowser Urges Council to Pass the Reopen Hutson told the Senate Rules Committee. Hutson is Washington, DC Alcohol Act as Local Restaurants the bill’s sponsor. and Residents Express Continued Support for To achieve that, the proposal would raise the annual Reimagining Public Space production limit at craft distilleries from 75,000 to Washington, DC (STL.News) Mayor Muriel Bowser 250,000 gallons. It would also give distilleries in called on the Council of the District of Columbia to entertainment venues, such as wedding and concert 3

take up and pass the Reopen Washington, DC comes to streateries, they give us hope because of Alcohol Act to help support the District’s recovery the impact we have seen. This new survey data from and provide innovative approaches to help rebuild the industry should propel the ReOpen Washington, the District’s economy. The Bowser Administration DC Alcohol Act to immediate consideration and released two public surveys conducted by the ultimate passage by the Council.” District Department of Transportation (DDOT) and Mayor Bowser announced the Streatery Program in the Office of Planning (OP) showing broad support June 2020 to expand outdoor dining within public for the DC Streatery Program, and that restaurants space during the public health emergency. Through have experienced positive economic benefits by the program, permitted restaurants may offer participating in the DC Streatery Program. outdoor dining on sidewalks, and in parking lanes, According to DDOT’s survey, 89% of local businesses travel lanes, alleys, and public plazas. As of January operating a streatery overwhelmingly support a 2021, 304 public space permits have been issued for permanent DDOT Streatery Program. streateries within the District of Columbia. “Our local business community has been resilient, “The Streatery program has been a huge but we know that to get through this pandemic and collaborative effort across teams within DDOT and ultimately recover, we will also need to seize this with our sister agencies, and has proven to be opportunity to be bold and innovative,” said Mayor incredibly beneficial for such an important Bowser. “The Streatery Program has been one stakeholder – DC’s vibrant restaurant community,” example of a lifeline that helped businesses operate said Interim DDOT Director Everett Lott. “We are safely, stay afloat, keep their employees on the excited to continue this team effort as we consider payroll. We look forward to working with the the future of the program.” Council to extend the Streatery Program, even after the public health emergency ends.” DDOT Streatery Report Proposed provisions in the Reopen Washington, DC The DDOT online survey was sent to restaurants Alcohol Act include: participating in the Streatery Program to get feedback on the program. Key takeaways from the • Extending programs introduced on an nearly 100 current permit holders include: emergency basis, including streateries • 87%: Streatery Program increased their • Establishing a Commercial Lifestyle License that business revenue compared to not having a allows patrons to walk around and consume streatery alcohol purchased from on-premises establishments within predefined boundaries Individual business revenue increased an average of 34 percent • Creating a new 25% full-service grocery store Class A License to help attract new full service • 78%: Streatery Program allowed them to rehire, grocery stores to Wards 7 and 8. retain, or expand their staff, with an average of seven employees per restaurant • Applicants interested in using this license to open a Class A grocery store in Wards 1-6 must Streateries allowed restaurants to expand seating first operate such a store in Wards 7 and 8 for at capacity by an average of 100% compared to the least six months number of seats allowed under the • Amending several licensing operational • 50% indoor capacity restrictions requirements • 89%: Overwhelmingly support a permanent “At the start of the pandemic, Mayor Bowser DDOT Streatery Program once the public health established health, opportunity, prosperity and emergency ends equity (DC HOPE) as the guiding principles for DC’s OP Streatery Public Survey economic relief, recovery, and growth efforts,” said Deputy Mayor for Planning and Economic The OP online survey sought public feedback on Development John Falcicchio. “It has been said that residents’ experiences with outdoor dining and hope is belief in things unseen. However, when it retail establishments, such as streateries, in the 4

District during the COVID-19 public health “We are finally going to make it happen,” said Kim emergency. Key takeaways from over 3,000 Porter, who is business manager at Naked Dove and respondents include: ringleader for the project. • 71%: Presence of outdoor dining and curbside How excited is she about this? “Stinking excited,” pickup and delivery increased their access to she said, and for several reasons. additional dining and food options With more and more women finding places in this • 73%: Presence of an outdoor dining and/or industry, the Female Brew Day on Monday is a way curbside pickup and delivery option during the of showing how friendly and welcoming a place the pandemic caused them to eat out more, or pick up industry is to be, Porter said. food to go, than they would have if those outdoor The number of participants has to be lower this options did not exist year, but 16 women brewers, brewery owners, beer • 40%: Outdoor dining and curbside pickup and managers and other industry professionals from 14 delivery allowed them or someone they know to different craft breweries, beer bars and maintain a job in the restaurant industry during the organizations are expected to attend and pitch in. pandemic Kristy Aldrich, co-owner of and director of sales and Any restaurants or community organizations marketing for ReInvention Brewing in Manchester, interested in participating in the Streatery Program said this is a significant day not only because of the should review the guidelines here for information fundraising for an important women’s cause, but on the design requirements and permitting process. also to bring attention to the significant role of women in all facets of the craft beer industry, from ownership and production to distribution to NY: How women in local craft beer brewing marketing to sales and promotion. industry are making a difference Even in the few years ReInvention Brewing has been Democrat & Chronicle in business, Aldrich has seen a noticeable increase By Mike Murphy in the number of women interested in craft beer, March 5, 2021 and even more importantly, the number of women HOPEWELL, NY — A year ago at this time, dozens of taking on leadership roles in the industry -- “And we women who serve in all sorts of roles in the local need even more!” Aldrich said. craft beer scene were prepared to meet up at Naked “I’ve been looking forward to this day for well over Dove Brewing Co. to collaboratively produce a a year now, and I’m so honored and excited to be a special beer. part of it,” Aldrich said. “Although we’re not able to Well, you remember what happened a year ago — have as large of a group as we had planned on last as if anyone could forget COVID-19 — and the plan year, I was thrilled when Kim Porter told me we had to be scuttled at the last minute. were going to make another go at this in time for International Women’s Day. The fact that the But on Monday, International Women’s Day, some project had to be postponed a full year, I think gives of the same women in the local craft beer industry us even more appreciation for the opportunity to are going to try again to make an IMPACT, quite gather together with other ladies in the industry and literally. combine forces for this exciting project.” That’s the name of the IPA they’re brewing, with a And there is the cause itself. portion of sales going to the purchase of undergarments for the Sexual Assault Forensic Porter was inspired by reading an article about a Examiner programs, or SAFE, at UR Medicine forensic nurse’s experiences treating women who Thompson Hospital in Canandaigua and Rochester are sexually assaulted and thought there is a great General Hospital. need for what they do -- and they could use the help. 5

F.F. Thompson Hospital, an affiliate of UR Medicine, Last but not least, there is the whole pandemic is one of only 41 hospitals designated by the state factor and needing to be together and having as having a SAFE program. With this designation, the something to do together. The number of women hospital has been providing 24-hour coverage since participating is reduced from a year ago in order for 2006. There are no other designated hospitals in the event to be held safely, but this is something Ontario, Yates, Seneca, Wayne, Livingston, Schuyler that Porter and the others have been looking or Steuben counties, so Thompson accepts patients forward to doing. in need of SAFE care from a vast area. “I think we’ve all been looking for something to do According to F.F. Thompson Hospital Sexual Assault and a chance to actually see each other, through Program Coordinator Cristine Crawford, in 2020, the something other than social media,” Porter said. number of patients who sought care at the hospital “To have a bunch of women from the industry following an alleged sexual assault was up slightly putting this beer out together and working together from 2019. Over the course of a year, 43 patients for this charity, I thought there’s no better way to required care, with 10 of those being under the age show other women in this industry what we can do of 12. together.” Many of the women who receive treatment are To help sometimes forced to go home without their IMPACT will be available in cans and on draft at the undergarments and clothing, because they are bars and restaurants that plan to carry it. The needed for evidence. planned release date is Saturday, April 3. Crawford said the program can always use donations of new undergarments for these patients INTERNATIONAL NEWS and greatly appreciates the support. Canada: Cannabis, liquor industry split on ending According to Porter, many of the nurses get prohibition on 'pay to play' store promotions together to provide clothing for them, so that’s where IMPACT comes in. Calgary Herald Author of the article: Bill Kaufmann “I said, we can do better just like I think we, as an March 4, 2021 industry, can do better about bringing women into the industry and supporting and highlighting A proposed end to a ban on manufacturers buying women,” Porter said. favours from retailers is being embraced by Alberta’s cannabis industry as a way to break what Chloe Kay, communications coordinator for the they call marketing shackles not imposed on the New York State Brewers Association, said the booze sector. number of women in craft beer, whether on the brewing side or the enthusiast side, has dramatically But many in the province’s alcohol industry have increased over the last few years. voiced opposition to Alberta Gaming, Liquor and Cannabis’ proposal to end the prohibition on And this is the unique kind of event that can inducements, or what those in the industries call showcase all the industry has to offer. The craft beer “pay to play,” that currently stops producers from industry is very male dominated, Porter said, purchasing prized spots in stores. although the local scene has several women in various aspects of the industry, from owners to Dube gets hat trick in 7-3 win against Senators lawyers representing the owners and many jobs in “After analyzing the feedback from stakeholders between. (last fall), AGLC is considering recommending the “Beer definitely extends beyond just brewing,” said repeal of the inducements and prohibited Kay, who also plans to participate Monday. “That’s relationships segments in the Alberta Gaming, a very unique part of this project. It’s taking Liquor and Cannabis Act,” states AGLC vice- professionals from all parts of the industry to come president Dave Berry in a Feb. 22 letter to the together.” industry. 6

The push to end that prohibition for both the Results on the liquor side were less clear, with some cannabis and liquor industries came from those polls showing support for ending the inducement sectors, said AGLC spokesperson Heather Holmen. ban while others were more opposed. While they say doing away with inducements could “We’re seeking more clarity with the second unfairly tilt the playing field to producers who can consultation,” said the AGLC’s Holmen. better afford to pay for them, many players in But some in the liquor industry, particularly the Alberta’s cannabis industry view the change as a smaller players, say ending that ban would squeeze way towards less regulation and more power to them out of what’s already a precarious foothold. advertise. “It’s extremely, extremely bad for small It’s an ability tightly constricted by federal law, manufacturers like ourselves who can’t afford to noted Kieley Beaudry, president of the Alberta buy people to sell our products — it’s why the Cannabis Micro License Association. prohibition was put in place in the first place,” said “I think it’s great, it’s less regulation,” she said, Mark Freeland, owner of Calgary’s Two Rivers adding any new promotions would be visible in- Distillery. store only. “We almost have to change our market plan to not “I can’t even give free product to retailers for their sell our product to liquor stores.” employees to test like liquor stores can . . . if you Freeman said he’s aware the quid-pro-quo practices don’t have strong branding, you’re nowhere.” already occur behind the scenes, something echoed Producers are looking for certainty in what by those in the cannabis industry. constitutes inducements, which could include tours “But it’s not carte blanche — as soon as they for retailers of growing facilities, said Beaudry, who unleash the dogs of war, it’ll be a blood bath,” he operates Edmonton seed marketer Parkland said. Flower. A large segment of the industry — retailers and If that ban is overturned, there’s a chance for badly manufacturers — are opposed to the proposal needed sponsorships or even “safe consumptions that’s backed by only a few large players, he said. sites” on producers’ facilities similar to breweries’ taprooms, she added. A letter signed by several liquor retailing and manufacturing associations and sent to Alberta Inducements could help lower costs for retailers by Finance Minister Travis Toews urges them to retain providing stores with things like fridges and the prohibition on inducements, saying ending accessories with savings passed on to the them would tilt the playing field. consumers, said Ryan Ross, owner of Lake City Cannabis shop in Chestermere. And some in the industry say the latest stakeholder feedback period of about two weeks that ends “A local grower got their wrists slapped for handing Friday is too short. out vaporizer batteries (to retailers),” said Ross. The ban on inducements in the liquor industry dates “We could better engage with growers, while back to 1993, when liquor retailing was privatized, advertising items that might benefit consumers, like says the AGLC. cheaper batteries.” “The intent was to prevent ‘tied houses’ and to The AGLC is currently conducting a second phase of provide a level playing field for large and small consultation with the industry that began late last operators alike,” the AGLC’s Holmen said in an month. email. In surveys conducted last fall, most respondents in It’s not known when a decision will be made on the the cannabis industry embraced changes with 69 issue, she said. per cent of them saying “yes” to them while just 16 per cent registering “no.” 7

PUBLIC HEALTH NEWS from alcohol or perhaps to speed up the effects of alcohol and get drunk more quickly. What Are the Risk Factors for "Drunkorexia"? It should also be mentioned that drunkorexia is not New research examines the nature of restricted eating a new phenomenon. One of the earliest academic related to drinking. mentions of drunkorexia was in a 2008 article, but Psychology Today even then, a Google search had yielded over 9,000 By Arash Emamzadeh results for this term. March 4, 2021

• Drunkorexia is not an official , but rather a term for behavior meant to An investigation of drunkorexia control calorie intake while maximizing alcohol With this background in mind, let me discuss the intoxication. study by Simons and collaborators. • In a study of college students, more than half A sample of 364 students (18-25 years old, average reported using behaviors such as exercising, age 19) took part in the investigation. choosing low-calorie drinks, and eating less to Approximately 28% were male. Most (89%) were make up for calories from drinking. White. • A drive for thinness and drinking as a way to The researchers assessed a variety of behaviors: cope with negative emotions were associated Drinking motives, eating motives, eating disorder with drunkorexia behaviors. symptoms, alcohol consumption, and alcohol- According to a paper by Simons and colleagues, related issues. Drunkorexia itself was measured published in the January issue of Addictive using a scale called the Compensatory Eating and Behaviors, “alcohol coping motives and drive for Behavior in Response to Alcohol Consumption thinness increase vulnerability for drunkorexia.” Scale. So, what is drunkorexia? Participants were instructed to respond to statements concerning drinking-related behaviors Drunkorexia, , or ? in the previous three months, before, after, and Drunkorexia is not a medical term; it is a during a drinking episode. combination of the words drunk and anorexia. The For example: concept is different from well-established eating disorders like anorexia nervosa or bulimia nervosa. • “I have exercised before drinking to make up for the calories in alcohol that I anticipated As a reminder, people with anorexia nervosa have consuming.” an intense fear of becoming fat. They restrict their food intake, and often maintain a dangerously low • “I have eaten less than usual while I was body weight—through extreme exercise, fasting, drinking because I wanted to feel the effects of and possibly purging (e.g., forced vomiting, use of the alcohol FASTER.” laxatives). Those with bulimia nervosa share • “I have made myself vomit to make up for the similarities with individuals with anorexia calories in alcohol that I had consumed (especially the binge-eating/purging type), but a key previously while I was under the effects of difference is that their weight does not reach the alcohol.” dangerously low levels of anorexia nervosa. The response options ranged from one (meaning If drunkorexia is not an established eating disorder never) to five (meaning nearly always). So, the like anorexia nervosa or bulimia nervosa, then what higher the score, the higher the frequency of is it? drunkorexia behaviors. The term drunkorexia is used to describe people Drunkorexia motives and risk factors who engage in food restriction and dieting with the The results showed participants engaged in goal of either making up for the calories consumed drunkorexia for a variety of reasons: 8

While 35% engaged in drunkorexia to get drunk Americans like to drink, they also feel the pressure faster, 57% did so to compensate for calories to change their drinking habits to attain what the ingested from drinking. culture considers the ideal physique.

About 12% reported intentionally drinking to the point of vomiting as a way to compensate for the Minimum unit pricing for alcohol targets men's calories consumed. drinking habits more effectively than women's Alcohol-related difficulties and drunkorexia were Medical Xpress less related to drinking itself and more to the use of by University of Glasgow drinking as a means to cope (e.g., to forget about March 4, 2021 one’s problems, to feel better). Needless to say, this is not an effective coping method. Research has Alcohol pricing policies—such as duty increases and shown drinking as a method of coping with negative minimum unit pricing—appear to be more effective feelings often increases the vulnerability to alcohol at reducing consumption and harm for men than problems. women, according to a new study. As for the risk factors for drunkorexia, the The research found that each of the three policies researchers found, “the motivation underlying modeled—a 10% duty increase, and minimum unit drunkorexia is less related to , prices (MUP) of £0.50 and £0.70 per UK unit—would but rather reflects means of coping with negative lead to larger estimated reductions in consumption affect, fear of gaining weight, and desire to attain a and hospital admission rates among men than specific body ideal.” women. The authors also showed how this is driven by gender differences in alcohol consumption, In short, the risk factors for drunkorexia included purchasing patterns and harm among adult drinkers the following: in England. • Wanting to attain the ideal thin physique. The study was led by the University of Glasgow • Drinking as a way to cope with negative MRC/CSO Social & Public Health Sciences Unit with emotions like worries and bad mood. academics at the University of Sheffield and published today in Addiction. The “drive for thinness,” the results showed, was “associated with drunkorexia over-and-above body The paper is the first to estimate whether alcohol dissatisfaction and alcohol motives.” pricing policies such as alcohol duties and minimum unit pricing have different effects on women and Furthermore, analysis of data demonstrated men's alcohol drinking and health. drunkorexia has a stronger association with alcohol- related issues than with bulimia nervosa symptoms. Effective alcohol policies are important for tackling The study found no significant association between health problems associated with alcohol bulimia and drunkorexia. consumption. Scotland was the first country in the world to implement minimum unit pricing for all So, despite similarities between drunkorexia and alcohol sales (setting a price below which a unit of eating disorders, drunkorexia seems to be a alcohol cannot be sold), introducing the policy in compensatory behavior more strongly linked to May 2018, with plans to review it in April 2024. drinking problems. This agrees with previous research that has found drunkorexia is a form of The study found a £0·70 MUP would have larger disordered eating different from eating disorders effects than a £0·50 MUP, and a 10% tax increase and occurs mainly when an individual plans on binge would have the smallest effect. All policies are drinking. estimated to reduce high-risk drinkers' consumption by far more than moderate drinkers," There is still the question of why the risk factors for but within each consumption group, the reduction both bulimia nervosa and drunkorexia have in in men's drinking is estimated to be larger than common a drive for thinness. The answer might reductions in women's drinking. have to do with the influence of Western culture on drinking patterns. In other words, though young 9

At full effect—that is, once consumption changes On the other hand, the smaller effects on have worked their way through to health consumption and implications for household outcomes—a £0.50 MUP is expected to lead to a budgets when female heavy drinkers increase their sevenfold larger reduction in consumption and a spending on alcohol may be seen as a concern. three times larger reduction in hospital admissions Knowing about differential impacts also allows for men compared to women. policy makers to consider what other policies should form part of a comprehensive alcohol strategy." In response to all policies and across all drinker groups, women's spending would increase more The study used the Sheffield Alcohol Policy Model to than men's. For example, in response to the two study the impact of three alcohol price policies on MUP policies, male heavy drinkers in deprived areas adults over 18 in England: a 10% duty increase and are estimated to modestly reduce how much they minimum unit prices (MUP) of £0.50 and £0.70 per spend on alcohol whilst substantially cutting down UK unit. their consumption ; however, female heavy drinkers The study, "Alcohol policy and gender: a modeling in deprived areas are estimated to cut down less but study estimating gender-specific effects of alcohol instead spend a lot more on alcohol. pricing policies" is published in Addiction. Reductions in hospital admissions are estimated to be substantially larger among men than women, INDUSTRY NEWS reflecting the greater consumption reductions. For women, only a MUP of £.70 is estimated to produce Westward Whiskey Celebrates International large reductions in admissions, but even for women Women’s Day & Women’s History Month With who drink heavily the effect on harm is much Limited Edition Benefit Barrels (excerpt) smaller than for men. BEVNET Petra Meier, lead author of the study and Professor Press Release of Public Health at the University of Glasgow, said: March 4, 2021 "We know that on average, men drink and spend Portland, Ore. – Westward, a single malt reimagined about twice as much on alcohol than women, and and American whiskey elevated, is celebrating its have just over twice the rates of hospital second annual Women of Westward release admissions. Although men and women face similar honoring International Women’s Day (March 8), risks from drinking at moderate levels, women Women’s History Month (March), and the brand’s actually face substantially greater risk of health ongoing commitment to female leadership in the harm when drinking heavily. Before our study we spirits industry. had no evidence on whether some of the most discussed policy options, alcohol duty and minimum The 2021 Women of Westward Benefit Barrels will pricing policies, work differently for men and formally launch at westwardwhiskey.com on March women. 8 (International Women’s Day), with 100 percent of the proceeds benefiting two charities. The program, "Our modeling suggests that men's drinking and risk headed by the impressive women of Westward and of alcohol-related hospital admissions would proudly supported by the entire company, will decrease substantially more than women's for both feature two limited edition single barrel selections duty increases and minimum unit pricing policies. available for purchase nationwide through "This is important to know because policy makers Westward’s website and select retail shops in want to avoid deepening existing health Oregon, an increase over the 2020 program which inequalities. If policy makers know that pricing featured only one barrel for sale exclusively in policies are likely to have greater effects on men Oregon. As a result of the 2020 Benefit Barrel sales, than women then they can decide if this is desirable. a donation was made to The Pink Agenda via Speed Rack. "For example in the UK, one might argue that policies are well targeted because rates of alcohol- Westward is fortunate to have some of our related harm are much higher in men than women. industry’s most talented women as leaders and equity partners as well as a number of phenomenal 10

female team members. These partners include Erin Black Mamas Matter Alliance*, a Black women-led Hayes, Director of Sales & Trade Advocacy; Kelly cross-sectoral alliance that centers Black mamas to Woodcock, Vice President, Retail & Hospitality; as advocate, drive research, build power, and shift well as partner Brooke Arthur, a ten year veteran of culture for Black maternal health, rights, and justice. the company who left her full-time position in early The 2021 Women of Westward Benefit Barrels will 2021 but remains a Westward partner. be available for purchase at The two barrels were selected by the all-woman www.westwardwhiskey.com for $99.99 and at 2021 Barrel Selection Panel, which consists of Westward’s Oregon tasting rooms at the distillery in incredible drinks industry influencers from around downtown Portland and Portland International the country, including: Airport for $99.95 plus select retailers in Oregon while supplies last. Alexis Belton-Tinoco (she/her): Bar Director, The Aviary “Westward has always sought to elevate American whiskey and reimagine what is possible, and this Charity Selection: Al Otro Lado latest offering led by our female leadership is no Ashtin Berry (she/her): Bartender, Educator, different,” said Thomas Mooney, CEO and Co- Equity Worker Founder, Westward Whiskey. “Their expertise is Charity Selection: Black Mamas Matter Alliance vital to our team, and we are excited to celebrate talented women like them with our second annual Emily Mistell (she/her): Owner/Beverage Director, International Women’s Day and Women’s History Hey Love Month Benefit Barrel program. We are thrilled that Charity Selection: Black Mamas Matter Alliance our 2020 limited edition benefit barrel sold out, and we look forward to introducing our two carefully- Lauren Paylor (she/her): Owner + Co-Founder selected 2021 barrels.” Focus on Health “We are proud to be honoring and toasting to all Charity Selection: Black Mamas Matter Alliance women with our Women’s History Month Natasha David (she/her): Co-Owner, You & Me programming,” said Erin Hayes, Director of Sales & Cocktails Trade Advocacy. “At Westward, our dynamic team of women is key to our mission of elevating Charity Selection: Al Otro Lado American whiskey. I’m delighted to be a part of such Tiffanie Barriere (she/her): Bartender, Educator, a dedicated, skilled, and accomplished team and Innovator part of a company that recognizes and appreciates women year-round.” Charity Selection: Al Otro Lado The panel chose these two distinctive single barrel EDUCATION NEWS selections from a total of six, which were curated by partners Erin Hayes and Kelly Woodcock. These 'Be the Change' Partners with Thurgood Marshall single barrel selections are bottled at 90 proof for College Fund for Second Virtual Job Fair 750ml. Each individually numbered bottle features Registration Now Open for All Employers a “Women of Westward” benefit barrel exclusive Wine Business.com release label. For each bottle sold, Westward will by Press Release - Be the Change donate 100 percent of proceeds to charities, also March 4, 2021 selected by the Barrel Selection Panel: San Francisco, Calif. March 3, 2021 - Be the Change Al Otro Lado, providing holistic legal and Job Fair, an initiative led by Cara Bertone, Philana humanitarian support to indigent refugees, Bouvier, Lia Jones, and Rania Zayyat, in partnership deportees, and other migrants in the US and Tijuana with Diversity in Food & Beverage and Lift Collective through a multidisciplinary, client-centered, harm announced today that registration for beverage reduction-based practice. alcohol employers is now open for the second virtual job fair on April 22, 2021. This year, the event 11 will partner with the Thurgood Marshall College job opportunities across the wine, beer, and Fund (TMCF), the nation’s largest organization spirits industries. This is an equal opportunity exclusively representing the Black College job fair, open to all. Community, to further advance Be the Change’s • Why: Be the Change is an equal opportunity initiative and digital job fair to their networks. initiative committed to changing the status quo Additional education partners include Wine & through action and policy. The initiative seeks to Spirits Education Trust (WSET) and JP Morgan. establish a diverse beverage industry through Bacardi USA and Tito’s Handmade Vodka are among facilitating job placement with companies several new spirit exhibitors (additional partners dedicated to creating real solutions with and exhibitors to be announced). Exhibitors can diversity and equity training, measurable register here. results, and long-term policy. "Be The Change is the ideal partner for TMCF. Their • When: April 22, 2021 commitment to increasing diversity through very targeted and intentional strategies is to be • Where: Employers can register to be an exhibitor commended," said Dr. Harry L. Williams, President, here. and CEO of the Thurgood Marshall College Fund. Be the Change was founded on July 1, 2020, as the "We are proud to partner with them to provide wine industry’s first digital job fair focused on HBCU students with expanded career options in the Diversity and Inclusion. Following the tremendous beverage alcohol industry". success of the first event in December, Be the In December 2020, the first-of-its-kind virtual job Change has expanded to include the spirits and beer fair connected over 700 job applicants with industries. During the inaugural event, leading wine industry-leading companies such as Jackson Family industry employers were able to network with Wines, Constellation Brands, Deutsch Family Wine hundreds of new job candidates.“Be the Change Job & Spirits, E&J Gallo, Moet-Hennessy USA, and The Fair is game-changing. We are focused on job Wine Group, using the cutting-edge technology of placement and education, and through our partner Brazen and ForceBrands' specialized beverage organizations Diversity in Food and Beverage and hiring division BevForce. The event successfully Lift Collective, we are committed to opening up our connected out-of-work candidates with new industry to a wider audience.” comments co- opportunities. “Like a lot of sommeliers all over the founder Philana Bouvier. “Our team is driven to world, I was furloughed last year in March due to make impactful, positive change through our the pandemic,” commented attendee Juan Carlos initiatives and programs.” The event in April will Ruiz, who received a job with Moet Hennessy USA follow the same format, allowing applicants to in Las Vegas. “ I had the opportunity to speak to 37 upload their resumes, chat with employers, and different representatives of these companies over network with other industry professionals, while the course of the four hours. One of the final exhibitors received candidate resumes and were companies I spoke with ended up having a job able to post job openings. available in my market!” View Juan Carlos’ full About Be the Change, testimonial here. www.bethechangejobfair.com • Who: Be the Change Job Fair was founded by Be the Change is committed to changing the status industry leaders Cara Bertone, Philana Bouvier, quo through action and policy. The initiative seeks Lia Jones, and Rania Zayyat in partnership with to establish a diverse industry through facilitating Diversity in Food and Beverage and Lift job placement companies dedicated to creating real Collective. solutions with diversity and equity training, • What: Be The Change will launch its next Virtual measurable results, and sustainable change. Job Fair on April 22nd, 2021. The four-hour Founded by industry leaders Cara Bertone, Philana event will host employers who are committed Bouvier, Lia Jones, and Rania Zayyat, Be the Change to diversity, equity, and inclusion (DEI) with launched the Wine Industry’s first-ever Virtual Job space for up to 1,000 jobseekers and multiple Fair with a core focus on Diversity, Equity, and 12

Inclusion in December 2020. Be the Change strive to transform the way consumer product champions diversity efforts that elevate the professionals of all levels identify employment professional growth of many identities, including opportunities and employers are connected to gender, racial, sexual orientation, national origin, world-class talent. Go HIRE with ForceBrands. and people with disabilities. http://www.forcebrands.com

About Thurgood Marshall Established in 1987, the Thurgood Marshall College BU Diversity, Inclusion Learn More Series Fund (TMCF) is the nation’s largest organization discusses social class in beverage industry exclusively representing the Black College Daily Free Press Community. TMCF member-schools include by Molly Farrar publicly-supported Historically Black Colleges and March 4, 2021 Universities (HBCUs) and Predominantly Black Institutions (PBIs). Publicly-supported HBCUs enroll Going out to eat is a universally social, simple and over 80% of all students attending HBCUs. Through satisfying activity for many. But that doesn’t mean scholarships, capacity building and research it’s equal. initiatives, innovative programs, and strategic Boston University’s Diversity and Inclusion Office partnerships, TMCF is a vital resource in the K-12 hosted a virtual event with the Metropolitan College and higher education spaces. The organization is Gastronomy Program Thursday to discuss social also a source for top employers seeking top talent class in the beverage industry. COURTESY OF FABIO for competitive internships and good jobs. TMCF is INGROSSO VIA WIKIMEDIA COMMONS a 501(c)(3) tax-exempt, charitable organization. For more information about TMCF, visit: tmcf.org. Boston University’s Diversity and Inclusion Office’s Learn More Series partnered with the Metropolitan About Brazen College Gastronomy Program to launch “The Curse Brazen helps employers succeed in the new all- of Connoisseurship” — a series about social class virtual world by giving recruiters a variety of virtual and the beverage industry — Thursday. recruiting tools like virtual hiring events, virtual The Diversity and Inclusion Office, which aims to career fairs, text, audio, and video chat, live video fortify BU’s commitment to prioritizing inclusion, broadcasts, and more. By providing more options chose “social class” as the overarching theme for for candidates to connect with recruiting teams their annual Learn More Series. other than the traditional 'Apply Now,' Brazen is converting candidate interest into quality hires at The conference sessions throughout the series twice the industry standard and in half the time. provide a platform for discussion about the many Brazen's virtual hiring event platform is designed aspects of the wine and spirits industry and how specifically for talent acquisition and is used by the they are affected by rhetoric, events, language and world's most respected companies including CVS spaces. Health, Starbucks and KPMG. Brazen has been the The main Learn More Series, which spans the 2020- leading provider of virtual hiring event software 2021 year, features five nationally renowned since 2013. speakers tackling the roots and development of About ForceBrands social class. ForceBrands is the leading specialized recruiting Alana Anderson, the director of programs at the firm for the consumer products industry — we build Diversity and Inclusion Office, said partnering with the teams that build the brands. Our industry- the gastronomy program keeps the topic “BU- specific divisions across beverage, food, beauty, centric” while exploring the topic of social class in a cannabis, and pet care offer executive search contextualized setting for students. services, board of director assembly, and a digital “The goal of this series is to help build job board to connect directly with qualified understanding capacity about a single topic of social candidates. We are 'people for a hire purpose' and importance,” Anderson said, “but also how we turn 13

the theoretical understanding of a topic into action “The Curse of Connoisseurship” events will continue in terms of changed behavior, changed culture, each Tuesday and Thursday until March 18, changed climate, specifically at BU.” covering topics from diversity in hospitality to creating welcoming spaces in restaurants. Jared Sadoian, a Massachusetts Institute of Technology graduate who is the general manager of Kristen Handricken, the director of learning and Craigie on Main in Cambridge — a French New training within the Diversity and Inclusion Office, American food restaurant — gave a talk Tuesday said she is looking forward to the future of the Learn titled “Crafting the Back Bar: Capitalism vs. More Series, especially as it continues to expand. Classism.” “The Learn More series as a program is a wonderful In an interview, Sadoian, who was also the former opportunity for the local colleges and schools to sort general manager of The Hawthorne bar in Kenmore, of spin off of it and do their own work,” she said. “I said certain populations can be targeted by think it’s growing.” seemingly small choices made at a restaurant, such as dress codes. DAILY NEWS He said at The Hawthorne, despite the “fancy” feel, International Women’s Day Celebrated on they made steps to be inclusive. Vinexposium Connect “We treated it with a certain sense of irreverence Wine Industry Network and made sure that everyone was walking through By Press Release our doors,” he said. “Due to our location we had a March 4, 2021 very wide cross section of humanity coming through the bar, we made sure that everyone felt like they 4 March 2021 – Vinexposium Connect, the new belonged.” digital platform by Vinexposium, continues to roll out “off-stage” features for the group’s physical He said making communal places such as events worldwide. As the world celebrates restaurants inclusive is important because they are International Women’s Day, Vinexposium is hosting reflective of the societal benefits of diversity. a raft of new events for industry members and wine “These are spaces where we congregate with other and spirits enthusiasts alike, with two live and VOD people, whether they be our friends or family and highlights slated for March 8. whatnot,” he said. “A restaurant as a microcosm of A live event for female industry members to air their the greater society benefits from having diversity of views race, diversity of income level.”

Anderson said the series is designed to help BU students grow and learn about diversity within the Titled ‘Wine, Women, COVID and Bright Ideas’, the BU community, so they can learn about different live event turns the spotlight on three women from experiences and develop multi-angle perspectives. different geographical and professional backgrounds, and how they are coping with the past She said the inaugural Learn More Series of lectures and future consequences of the pandemic. began in 2019 and focused around race. Next year, the topic will be disability, she said. Anne Burchett will moderate the discussion and will welcome Andrea Mullineux, a winegrower in South “The more that we can engage in learning about Africa, British influencer Helena Nicklin and different experiences, and recognizing that the American-based buyer Clare Tooley to ask them more diversity that we have, the more responsibility how Covid-19 has changed their professional lives that we have to learn about people’s experiences, and their vision of the wine world in terms of and not do any of our work from a one-size-fits-all prospects and opportunities when we exit the crisis. perspective,” Anderson said. “I think better we create a community that is robust where people can Tuesday 8 March 2021 at 5:00 pm (Paris Time) then feel like they can be their authentic selves.” as VOD on Vinexposium.Connect 14

In English with French sub-titles / Free access / remains in expansion, while craft beer continues to Length: 40 min. contract. The Women Talks, a new series of exclusive The February 2021 BPI saw a solid increase to 70 interviews compared to the February 2020 reading of 64. In the same vein as the ‘CEO Talks’ (a series of The "at-risk inventory" (inventory at risk of going interviews with inspirational CEOs from the wine out of code in the next 30 days) continues to inch up and spirits industry), the ‘Women Talks’ offer the from its all-time low readings over the summer and opportunity to meet winegrowers, entrepreneurs, fall, and it now stands at 42 with distributor winemakers, wine merchants, executives, inventories almost recovered. journalists, sommeliers and politicians, all of them NBWA Chief Economist Lester Jones explained, "The inspirational, ambitious, innovative and powerful timing of this month's BPI survey against the women who have one thing in common – a shared extreme winter weather may prove a challenging passion for wine. These ground-breaking interviews when it comes to interpreting this month's results." offer a different vision of the wine and spirits industry, as seen through the lens of women. About NBWA's Beer Purchasers' Index: BPI is the only forward-looking indicator for distributors to The first three episodes of the ‘Women Talks’ will go measure expected beer demand. The index surveys live on 8 March and feature: beer distributors' purchases across different • Irène Tolleret: a professional winegrower, MEP segments and compares them to previous years. A and co-chair of the wine and spirits intergroup reading greater than 50 indicates the segment is at the European Parliament. expanding, while a reading below 50 indicates the segment is contracting. • Paz Levinson: Best Sommelier of the Americas, Head Executive Sommelier for the Groupe PIC. Looking across the segments for February: • Pascaline Lepeltier: MOF, France’s Best The craft index posted another below 50 reading of Sommelier and managing partner of a 45 for February 2021, compared to 51 in February restaurant in NYC. 2020. This is the third monthly reading below 50 as craft continues to struggle to gain momentum with Interviews in their original language sub-titled in continued reduced on-premises activity. English are available free as VOD / Length: approximately 15 min. The index for imports continues into expansion territory for a reading of 61 in February 2021, well

above the 52 reading from February 2020. Each series of ‘Talks’ will be regularly updated with The index for premium lights continues to post new episodes all year round. significantly higher readings with February 2021 at Vinexposium continues to ramp up its digital 58, relative to 38 in February 2020. presence and develop original content on Regular domestic beer index also saw another Vinexposium Connect to complement its physical significant jump, hitting an index of 49 in February events and provide support for industry members 2021 relative to 27 in February 2020. across the globe 24/7. Below premium beers had an unexpected jump to 51, breaking the downward trend in the index over NBWA Releases Beer Purchasers' Index for the past several months. February 2021 The FMB/seltzer category continued to outperform NBWA all other segments in February 2021 with a reading March 4, 2021 of 84, compared to 95 from February 2020. Note Today, the National Beer Wholesalers Association that this is the second time the FMB/Seltzer index (NBWA) released the Beer Purchasers' Index (BPI) has dropped below 90 since May 2020. for February 2021. The FMB/seltzer segment 15

Finally, the cider segment remains below 50 with a reading of 39 in February 2021 from 34 in February 2020.

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