Alvin C. Burns Ann Veeck NINTH EDITION
MARKETING RESEARCH NINTH EDITION Alvin C. Burns Louisiana State University Ann Veeck Western Michigan University A01_BURN5123_09_SE_FM.indd 1 15/11/2018 20:01 Vice President, Business, Economics, and UK Courseware: Operations Specialist: Carol Melville Donna Battista Design Lead: Kathryn Foot Director of Portfolio Management: Stephanie Wall Manager, Learning Tools: Brian Surette Executive Portfolio Manager: Lynn M. Huddon Senior Learning Tools Strategist: Emily Biberger Editorial Assistant: Rachel Chou Managing Producer, Digital Studio and GLP: James Bateman Vice President, Product Marketing: Roxanne McCarley Managing Producer, Digital Studio: Diane Lombardo Senior Product Marketer: Becky Brown Digital Studio Producer: Monique Lawrence Product Marketing Assistant: Marianela Silvestri Digital Studio Producer: Alana Coles Manager of Field Marketing, Business Publishing : Adam Goldstein Project Managers: Pearson CSC, Joshua Castro and Billu Suresh Field Marketing Manager: Nicole Price Interior Design: Pearson CSC Vice President, Production and Digital Studio, Arts and Business: Cover Design: Pearson CSC Etain O’Dea Cover Art: Photographee.eu, Shutterstock/Galina Peshkova, Director, Production and Digital Studio, Business and Economics: 123RF GB Ltd Ashley Santora Printer/Binder: LSC Communications, Inc./Willard Managing Producer, Business: Melissa Feimer Cover Printer: Phoenix Color/Hagerstown Content Producer: Michelle Zeng Microsoft and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published as part of the services for any purpose. All such documents and related graphics are provided “as is” without warranty of any kind. Microsoft and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all warranties and conditions of merchantability, whether express, implied or statutory, fitness for a particular purpose, title and non-infringement.
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