University of Lynchburg Digital Showcase @ University of Lynchburg Undergraduate Theses and Capstone Projects Spring 4-28-2015 UNDER ARMOUR CONSULTING REPORT Heather Dommer University of Lynchburg Follow this and additional works at: https://digitalshowcase.lynchburg.edu/utcp Part of the Business Administration, Management, and Operations Commons, and the Other Business Commons Recommended Citation Dommer, Heather, "UNDER ARMOUR CONSULTING REPORT" (2015). Undergraduate Theses and Capstone Projects. 142. https://digitalshowcase.lynchburg.edu/utcp/142 This Thesis is brought to you for free and open access by Digital Showcase @ University of Lynchburg. It has been accepted for inclusion in Undergraduate Theses and Capstone Projects by an authorized administrator of Digital Showcase @ University of Lynchburg. For more information, please contact
[email protected]. UNDER ARMOUR CONSULTING REPORT Ms. Heather Dommer Management Graduating Senior April 28,2015 Dr. Maria L. Nathan, Chair Dr. Lee Schoemmeller, Committee Member Dr. Alka Gupta, Committee Member Under Armour Consulting Report Heather Dommer 1/23/2015 CONSULTING REPORT: UNDER ARMOUR 2 TABLE OF CONTENTS I. Executive Summary...................................................................................................................... 3 II. Section I: External Analysis i. Competitor Analysis........................................................................................................ 4 ii. Five Forces Analysis.......................................................................................................