MBA 2009 Tang, J..Pdf
A STRATEGIC ANALYSIS OF THE FUTURE EXPANSION OPTIONS FOR AN ESTABLISHED GAS COOKING APPLIANCES MANUFACTURER IN VIETNAM by Yuen San Tang B. Sc. (Hons), Universiti Putra Malaysia, 1999 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration © Yuen San Tang 2009 SIMON FRASER UNIVERSITY Summer 2009 All rights reserved. However, in accordance with the Copyright Act of Canada , this work may be reproduced, without authorization, under the conditions for Fair Dealing . Therefore, limited reproduction of this work for the purposes of private study, research, criticism, review and news reporting is likely to be in accordance with the law, particularly if cited appropriately. Approval Name: Yuen San Tang Degree: Master of Business Administration Title of Project: A Strategic Analysis of Future Expansion Options for an Established Gas Cooking Appliances Manufacturer in Vietnam Supervisory Committee: ________________________________________ Dr. Neil R. Abramson Senior Supervisor Associate Professor of Strategy Faculty of Business Administration ________________________________________ Dr. Pek-Hooi Soh Second Reader Assistant Professor Faculty of Business Administration Date Approved: ________________________________________ ii Abstract This paper speaks to the prevailing business environment presently encountered at Kein Hing Industry Sendirian Berhad (KHI), a leading gas stove manufacturer based in Selangor, Malaysia. KHI manufacturers gas stoves under the brand name “Zenne”. KHI aims to expand into Vietnam. The scope of this paper covers topics such as company overview, external industry analysis, and internal company analysis using strategic tools such as Michael Porter’s five forces framework. This paper will evaluate each of the entry strategies for KHI to penetrate the Vietnamese market and conclude with recommendations for KHI’s expansion plan and suggest a sequence of implementation order and timeframe.
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