Photographs by by Misha Gravenor

Total Page:16

File Type:pdf, Size:1020Kb

Photographs by by Misha Gravenor / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / Hawkes at Hawkes Ocean Technologies, Point Richmond, California; right, the Super Falcon PHOTOGRAPHS BY BY MISHA GRAVENOR //////////////////////////// / /////////////////////////// LIKE MANY INVENTORS, GRAHAM HAWKES /RIDES THE LINE BETWEEN REVO- LUTIONARY AND CASH-STRAPPED DREAMER. BUT IF HIS NEW“FLYING” SUBMERSIBLE WORKS, HE MAY BE THE FIRST MAN TO GO 36,000 FEET BELOW THE OCEAN’S SURFACE ALONE. THAT’S DEEP. BY THAYER WALKER /////////////////////////////// THERE IS A STORY THAT ENGINEER GRAHAM round-rimmed spectacles. The ocean is the ///////////////////// “core of all life, and for some reason this deep HAWKES TELLS TO EXPLAIN WHY HE BEGAN space is the last we set about tackling.” BUILDING STRANGE WINGED SUBMARINES, AND To illustrate his vision of the future—and the vehicle that will take us there—Hawkes is IT TAKES PLACE, QUITE NATURALLY, IN A CLOUD rolling out the DeepFlight Super Falcon, OF MUCK ON THE SEAFLOOR. a machine he claims will “put marine science back on track.” On temporary exhibit down- In 1984, Hawkes engineered a submarine bottom of the harbor and the top of his pro- stairs, the sleek silver craft is fast, light, and called Deep Rover I. The one-person sub was fession, “I’ve been doing this all wrong.” relatively cheap—and looks as if it zoomed cutting-edge technology, and Hawkes, then out of an Isaac Asimov novel. 37, had already established himself as a A HUGE GULF SEPARATES the act of identi- Hawkes has built more than 60 subs since prominent ocean engineer. Deep Rover I’s fying a problem and actually solving it. The graduating in 1969 from London’s Borough giant, five-and-a-half-inch-thick acrylic verdict on Hawkes—a transformative vision- Polytechnic Institute, and standing at the dome provided its pilot with a galaxy of per- ary or simply a bombastic engineer?—is still podium, he takes the audience on a brief spective—nearly 360 degrees of horizontal pending. historical tour of his inventions. His first view—and its manipulator claws were robust Hawkeswearstheobscurecrownofworld’s winged submarine, the single-passenger enough to carry hundreds of pounds of rock most famous submariner. He co-holds the DeepFlight I, launched in 1995 with a maxi- yet delicate enough to cradle an egg. The sub record for the deepest solo dive in the world mum depth of 4,000 feet. In 2002, he built a looked like a giant fishbowl mounted in a (3,000 feet), played a submarine-driving two-person version, DeepFlight Aviator, skeleton of metal and had a maximum depth henchman in the 1981 James Bond film For to reach 1,500 feet, and in 2005 he began of 3,280 feet. To this day, Hawkes calls the Your Eyes Only, and made an appearance in DeepFlight Challenger, designed to take Fos- Deep Rover series “the most advanced con- the Dan Brown novel Deception Point as a sett to the ocean’s bottom. He sold his first ventional submarines” he has ever engi- “genius sub designer” whose plans were Super Falcon, a $1.5 million, 4,300-pound neered, though he lingers over the term stolen by a maniacal engineer. He’s since craft that can dive to 1,000 feet, to venture “conventional” with unguarded disdain. become the guy the world’s most prominent capitalist Tom Perkins in 2007,then promptly Deep Rover I was tested in Halifax, Nova businessmen and explorers call when they finished the one he was building for himself. Scotia, for a Canadian company called Can- want a submarine. Compared with the staggering depth Chal- Dive, and the sub made headlines in the quiet James Cameron used a Deep Rover model lenger was designed to withstand, 1,000 feet fishing port. For its public unveiling, a stage to film the 2005 Imax documentary Aliens of is shallow, but Hawkes insists that the Super was erected on the harbor, and a band played the Deep. Before Steve Fossett died in a 2007 Falcon is the more advanced machine. Chal- for local dignitaries. Flashing a streak of plane crash, Hawkes was building the lenger was built to dive deep and come back showmanship, Hawkes rose from the harbor multi-millionaire retired trader the first up; the Super Falcon was built to explore, and in Deep Rover I wearing a tuxedo. one-person submersible intended to dive to because it’s so light,it doesn’t demand an ex- But Hawkes, a charming Brit with a sharp the ocean’s deepest point, 36,201 feet, in the pensive, crew-intensive ship for transport. avian nose befitting his last name, had al- Mariana Trench. This February, he an- Hawkes takes exception to conventional ready put the sub through sea trials and nounced his newest star client, Richard scientific submarines—in particular Alvin, come away with an unsettling conclusion. Branson, who is launching Virgin Oceanic, whichisoperatedbytheWoodsHoleOceano- His vessel, like the scientific submarines that dominate deep-sea exploration to this day, took its propulsion cues from hot-air “I HAVE BUILT 60 SUBMERSIBLES THAT STOP AND balloons: It traveled vertically through the HOVER!”HAWKES CRIES ONE AFTERNOON AT HIS water column with ease—but moved along the horizontal plane with the haste of an ant WORKSHOP, REFERRING TO THE MACHINES HE crawling through Jell-O. DESIGNED BEFORE HIS WINGED SUBS.“I DON’T During one test, Hawkes had his epiph- any. After sinking 50 feet through Halifax ////////////////////////////////HAVE TO PROVE THAT TO ANYONE!” //////////////////////////////// Harbor, he met a plucky crab standing it////////////////////////////////s //////////////////////////////// ground. The crustacean waved its pincers aggressively. Hawkes looked at his subma- an ocean-tourism venture, with one of graphic Institution, responsible for some of rine’s giant manipulator claws, then back at Hawkes’s machines, and is also interested in the world’s most important scientific discov- the crab.“At that moment,” he recalls,“I re- taking up where Fossett left off. eries, and is one of just five submarines in the alized that Deep Rover was just a big crab. Now 62, Hawkes has spent the past year world that can dive below 14,000 feet. We were both scurrying around on the sur- trying to get the rest of the world to embrace Stripped down,these craft are simply spheri- face of the planet, and neither of us were ac- his vision of ocean exploration, a campaign cal titanium pressure hulls with portholes for tually able to get up and move in three /that began in earnest on a cool San Francisco windows, a design that/hasn’t evolved much dimensions.” evening this past spring, when Hawkes pre- since Alvin became the world’s first deep- That revelation has dominated his life for sented his case to a packed lecture hall at the diving sub, in 1964. more than a quarter century and is one that, California Academy of Sciences. “Alvin has a wonderful track record,” he hopes, will shake the very foundations of “We largely think Earth is explored, and Hawkes says,“but if I told you that I built one marine science, change the way the world we have the vehicles we need to master this machine 40 years ago but there is still only manages the oceans,and help steer humanity planet, [but] that’s only our terrestrial third,” one—that is an abject failure. It’s fat, dumb, off a dangerous and misguided course. Hawkes said, scanning the crowd of business and too expensive.” Alvin has a two-year “My God,” he said to himself, sitting at the moguls, scientists, and enthusiasts through scheduling process and costs $42,000 per 90 Outside they don’t collect samples. “I don’t agree with Hawkes’s philosophy at all,” says Phil Nuytten, CEO of the North Vancouver, B.C.–based undersea-technology firm Nuytco Research and a longtime friend and rival of Hawkes.“Stopping and hovering is 85 percent of what a submarine does. Gra- ham’s flying subs are wonderful but not for a full-scale research sub.” Nuytten has de- signed his own flying research sub, which is neutrally buoyant and can stop and hover. “Over the years, Graham has advanced the technology of these small transportable sub- marines more than anyone,” says oceanogra- pher Sylvia Earle, Hawkes’s ex-wife and former business partner. But Earle concedes: “As a scientist, I need to stop and look and work. The best experiences I have had have been sitting in one place.” Hawkes heard this criticism when he launched DeepFlight I, in 1995, and he still turns a shade of crimson when he hears it today.“Ihavebuilt60submersiblesthatstop andhover!”hecriesoneafternoonatHawkes Ocean Technologies, his Point Richmond, The Super Falcon California, workshop, referring to the ma- chines he designed before his winged subs.“I don’t have to prove that to anybody!” What he has proved is that he can build a submarine that’s lighter than most and therefore has the potential to dramatically cut the cost of marine science and explo- ration. HOT’s office windows reflect mil- lion-dollar yachts moored a stone’s throw away in San Francisco Bay,though inside,the scene is more grit than glamour. Hawkes’s global headquarters is a single room of bare concrete walls cluttered with motherboards, and getting from one side to the other re- quires tap-dancing around four submarines. There’snolobbyorreceptionist,andthecof- fee brews by the dog food for Allie, the com- day, an expense largely consumed by the DeepFlight I live under a dust jacket in his pany’s mutt mascot. 274-foot mother ship needed to transport its workshop? Why are Hawkes and his client Rather than subject himself to the red tape 36,000 pounds.
Recommended publications
  • Dispatch.31.Layout TB
    SPECIAL REPORT FuTuRe OF TRaveL lofty ambitions Below, from left: On the approach to Soneva Fushi resort, host of the 2011 Slow Life Symposium; Sir Richard Branson at the resort’s jetty. he travel industry, one of practices within the travel industry. the world’s largest, faces While politicians continue to debate car - Ready extreme challenges and un- bon-reduction schemes, Branson told delegates certainty in the future, but that the price, in environmental terms, grows FOR it ’s a safe bet that billionaire steeper every day. “On global warming and cli - Sir Richard Branson and mate change, we have already reached a crit - his multifaceted Virgin em- ical point. The time for talk has passed,” he said. i h S u TakeOFF pire will play a huge role in “We need action, and we must take action F a T v Though he will soon be shaping its direction and sustainability. now.” And the cost of inaction, he maintains, e n O Branson was among dozens of speakers at is moving the world ever closer to “the mother S rocketing wealthy tourists F O October’s Slow Life Symposium, a celebrity- of all recessions.” into space, Sir Richard y S e Branson’s more immediate studded ecotourism conference hosted by Six “We’re not going back to the Stone Age,” T R u concern is making the way Senses Resorts & Spas at its Soneva Fushi concurred the Maldives’ environment minister, O c ; the rest of us travel more property in the Maldives’ Baa Atoll. He was Mohamed Aslam. “Travel is a fast-growing e k a L sustainable.
    [Show full text]
  • Aviation Industry Leaders Report 2021: Route to Recovery
    The Aviation Industry Leaders Report 2021: Route to Recovery www.aviationnews-online.com www.kpmg.ie/aviation KPMG REPORT COVERS 2021.indd 1 20/01/2021 14:19 For what’s next in Aviation. Navigating Change. Together. Your Partner For What’s Next KPMG6840_Aviation_Industry_Leaders_Report REPORT COVERS 2021.indd 2021 2 Ads x 4_Jan_2021.indd 4 19/01/202120/01/2021 15:37:29 14:19 CONTENTS 2 List of 10 Regional Review 24 Airline Survivorship 36 Return of the MAX 54 Chapter Four: The Contributors and Post-Covid World Acknowledgements Chapter One Assessing which Boeing’s 737 MAX incorporates a regional airlines will survive the aircraft was cleared for The recovery from 4 Foreword from Joe review of the aviation immediate health crisis return to service after the devastation the O’Mara, Head of market. and the subsequent the US Federal Aviation coronavirus pandemic Aviation, KPMG recovery period has Administration officially has wrought on the 18 Government rescinded the grounding world is expected to be Ireland become an essential Lifelines skill for lessors, lenders order. Industry experts slow but how will the 6 Chapter One: and suppliers. discuss the prospects new world environment This section takes a for the aircraft type and impact demand for air Surviving the Crisis deep dive into the levels 28 Chapter Two: Fleet how it will be financed. travel. This chapter also of government support considers the impact This chapter considers Focus for the aviation industry 44 Chapter Three: The of climate change the macroeconomic and around the world and Airlines are likely to Credit Challenge concerns on the aviation geopolitical shock of the considers its impact emerge from the crisis coronavirus pandemic industry.
    [Show full text]
  • 13-Page PDF Handout
    www.Breaking News English.com Ready-to-use ESL/EFL Lessons by Sean Banville “1,000 IDEAS & ACTIVITIES FOR LANGUAGE TEACHERS” The Breaking News English.com Resource Book http://www.breakingnewsenglish.com/book.html Virgin voyage to the bottom of the ocean http://www.breakingnewsenglish.com/1104/110407-virgin_submarine.html Contents The Article 2 Warm-ups 3 Before Reading / Listening 4 While Reading / Listening 5 Listening Gap Fill 6 After Reading / Listening 7 Student Survey 8 Discussion 9 Language Work 10 Writing 11 Homework 12 Answers 13 7th April, 2011 THE ARTICLE From http://www.BreakingNewsEnglish.com/1104/110407-virgin_submarine.html The boss of the Virgin group Richard Branson has unveiled his latest adventure project. He plans to explore the deepest parts of the ocean in a high-tech submarine. Virgin Oceanic will conduct five test dives over two years. His team plans to explore the deepest part of any ocean – the Pacific Ocean's Mariana Trench. At a depth of almost 11,000 metres, the trench is deeper than Mount Everest is high. Branson showed the specially-built vessel to reporters at a news conference in California. He plans to pilot one of the dives himself. Branson also said he hoped Virgin Oceanic would one day take wealthy passengers on deep sea dives to explore the ocean depths. Branson is a famed entrepreneur. He started off by selling used music records at university, which led to his opening of the Virgin Records stores. He has since become well known for pushing things to the limit. He has used his wealth to finance such feats as hot-air ballooning around the world and has set sailing records.
    [Show full text]
  • Register of Lords' Interests
    REGISTER OF LORDS’ INTERESTS _________________ The following Members of the House of Lords have registered relevant interests under the code of conduct: ABERDARE, LORD Category 10: Non-financial interests (a) Director, F.C.M. Limited (recording rights) Category 10: Non-financial interests (c) Trustee, Berlioz Society Trustee, St John Cymru-Wales Trustee, National Library of Wales Category 10: Non-financial interests (e) Trustee, Stephen Dodgson Trust (promotes continued awareness/performance of works of composer Stephen Dodgson) Trustee, West Wycombe Charitable Trust ADAMS OF CRAIGIELEA, BARONESS Nil No registrable interests ADDINGTON, LORD Category 1: Directorships Chairman, Microlink PC (UK) Ltd (computing and software) Category 7: Overseas visits Visit to Dublin, 6-7 May 2015, to talk on UK Election at seminar organised by Goodbody and the British Irish Chamber of Commerce who paid for airfares, accommodation and hospitality Category 8: Gifts, benefits and hospitality Gift of two tickets and lunch at Challenge Cup Final as guest of the Rugby League, 30 August 2015 * Gift of tickets for England-Australia game during Rugby World Cup as guest of Rugby Football Union, 3 October 2015 Gift of one ticket to the semi-finals of the Rugby World Cup, 24-25 October 2015, given by Rugby World Cup 2015 and RFU Category 10: Non-financial interests (d) President (formerly Vice President), British Dyslexia Association Category 10: Non-financial interests (e) Vice President, UK Sports Association Vice President, Lakenham Hewitt Rugby Club ADEBOWALE,
    [Show full text]
  • 92 March 2012 Men's Journal
    MEN’S JOURNAL 92 MARCH 2012 The Challenger Deep could be the first manned craft to reach the bottom of the Mariana Trench. H79;JE J>;8EJJEC E<J>;I;7 Graham Hawkes has devoted most of the past three decades to designing, building — and finding someone to pay for — a submarine capable of cruising the deepest reaches of the ocean. Now, with Richard Branson’s money and his own refined technology, he’s about to reach his goal — if James Cameron, Google’s Eric Schmidt, and even his ex-wife don’t beat him to it. Xo ADAM HIGGINBOTHAM f^eje]hWf^iXo DAN WINTERS n a neon-lit garage overlooking the marina in Point the death of its most dedicated patron. It’s a quest that has shadowed Richmond, California, the stubby white form of Hawkes’ life to such an extent that he now struggles to remember how an experimental submarine with wings and a tail long it’s been since he started. “The holy grail of my profession? To — a child’s idea of a spacecraft — rests on a galva- get to the bottom of the ocean? To solve that problem? Let’s see,” he nized trailer. The blunt-nosed hull is 17 feet long says, calculating the time past. “Twenty-five years.” and just large enough to accommodate a single And yet, since the Virgin initiative was announced last April, others man. It encloses a glossy black cylinder of wound have come forward to outline their own plans to visit Challenger Deep, carbon fiber that ends in a thick glass dome engi- including one financed by the director James Cameron and another neered to withstand the eight tons per square inch involving one of Hawkes’ ex-wives.
    [Show full text]
  • Technological Review of Deep Ocean Manned Submersibles ARCHIVES by MAS SACHUSETTS Instrifif of TECHNOLOGY Alex Kikeri Vaskov JUN 2 8 2012
    Technological Review of Deep Ocean Manned Submersibles ARCHIVES by MAS SACHUSETTS INSTrifIF OF TECHNOLOGY Alex Kikeri Vaskov JUN 2 8 2012 Submitted to the LIBRARIES Department of Mechanical Engineering in Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Mechanical Engineering at the Massachusetts Institute of Technology June 2012 © 2012 Massachusetts Institute of Technology. All rights reserved. Signature of Author:. A- I Department of Mechanical Engineering / May 11, 2012 Certified by: Pierre F. J.Lermusiaux Associate Professor 9 f'Mechanical and Ocean Engineering Thesis Supervisor Accepted by - John H. Lienhard V Samuel C.Collins echanical Engineering Undergraduate Officer 2 Technological Review of Deep Ocean Manned Submersibles by Alex Vaskov Submitted to the Department of Mechanical Engineering on 5/11/2012 in Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Mechanical Engineering ABSTRACT James Cameron's dive to the Challenger Deep in the Deepsea Challenger in March of 2012 marked the first time man had returned to the Mariana Trench since the Bathyscaphe Trieste's 1960 dive. Currently little is known about the geological processes and ecosystems of the deep ocean. The Deepsea Challenger is equipped with a plethora of instrumentation to collect scientific data and samples. The development of the Deepsea Challenger has sparked a renewed interest in manned exploration of the deep ocean. Due to the immense pressure at full ocean depth, a variety of advanced systems and materials are used on Cameron's dive craft. This paper provides an overview of the many novel features of the Deepsea Challenger as well as related features of past vehicles that have reached the Challenger Deep.
    [Show full text]
  • Strategic Marketing
    Contemporary Issues in Strategic Marketing Editor Prof. Dr. Ahmet Şekerkaya CONTEMPORARY ISSUES IN STRATEGIC MARKETING Editor Ahmet SEKERKAYA, Ph.D. Professor of Marketing, Istanbul University, School of Business, Marketing & Marketing Research Department Advisory Board Remzi ALTUNISIK, Ph.D. Professor of Marketing, Sakarya University, Sakarya, Turkey Muge ARSLAN, Ph.D. Professor of Marketing, Marmara University, Istanbul, Turkey Sebnem BURNAZ, Ph.D. Professor of Marketing, Istanbul Technical University, Istanbul, Turkey Emrah CENGIZ, Ph.D. Professor of Marketing, Istanbul University, Istanbul, Turkey Emine COBANOGLU, Ph.D. Professor of Marketing, Marmara University, Istanbul, Turkey Ercan GEGEZ, Ph.D. Professor of Marketing, Altınbas University, Istanbul, Turkey Yaman OZTEK, Ph.D. Professor of Marketing, Galatasaray University, Istanbul, Turkey Serdar PIRTINI, Ph.D. Professor of Marketing, Istanbul University, Istanbul, Turkey Omer Baybars TEK, Ph.D. Professor of Marketing, Dokuz Eylul University, Izmir, Turkey Published by Istanbul University Press Istanbul University Central Campus IUPress Office, 34452 Beyazıt/Fatih Istanbul - Turkey www.iupress.istanbul.edu.tr Contemporary Issues in Strategic Marketing By Ahmet Şekerkaya, Ph.D., Professor of Marketing (ed.) e-ISBN: 978-605-07-0728-1 DOI: 10.26650/B/SS05.2020.002 Istanbul University Publication No: 5261 School of Business Publication No: 287 It is recommended that a reference to the DOI is included when citing this work. This work is published online under the terms of Creative Commons Attribution- NonCommercial 4.0 International License (CC BY-NC 4.0) https://creativecommons.org/licenses/by-nc/4.0/ This work is copyrighted. Except for the Creative Commons version published online, the legal exceptions and the terms of the applicable license agreements shall be taken into account.
    [Show full text]
  • Only Magazine 2019 – Travel, Art and Lifestyle
    ONLY MAGAZINE 2019 – TRAVEL, ART AND LIFESTYLE HIGH LIFE ON THE HIGH SEAS THE BEST DESTINATIONS AND FINEST YACHTS MAURITIUS REPORT FASHION MUST-HAVES RICHARD BRANSON INTERVIEW 2019 BIENVENUE Suisscourtage JV Pastor Group is delighted to announce the appointment of Rocco BOZZELLI Only Magazine, your guide as new Managing Director of the OnlyYacht, OnlyYard and OnlyJet branches of Suisscourtage Group and the promotion of Rupert BECKETT to Head of the UK/US - Sales and Operations to all things luxury Director. We are etreel happ that Roo Bozzelli ad Rupert Beket are ooard. Their oied strog oerial aue ad eperiee i the Marie arket, oth ithi the Llod’s ad opa arkets, ill e a asset as e oiue to gro ad develop our Global presence”. Jérôe RAGAS, CEO Suissourtage Group Roo Bozzelli ad Rupert Beket ill pla ke parts i the oths ahead as the ONLY tea puts i plae a e geographi fous, oetraig o the deeloped arkets that hae the greatest poteial for future groth for our eisig ad e liets. Jea-Vitor Pastor, Chaira of JV Pastor Group ROCCO BOZZELLI RUPERT BECKETT ONLY MAGAZINE 2019 – TRAVEL, ART AND LIFESTYLE elcome to the 10th issue of the Only Magazine, the publication for JV Pastor Group and its brands. Only Magazine is your one-stop Roo holds a Master Degree i Mariie For this e role Rupert ill appl his HIGH LIFE ON guide to travel, high-end fashion, food, culture and sport. But for THE HIGH SEAS ad Trasport Eoois at Geoa tehial eperiee ad eperise to W THE BEST DESTINATIONS AND FINEST YACHTS University and is an experienced shipping, oth deelop ad reifore the opa’s this – our tenth issue – we’ve given the magazine a complete overhaul, risk aageet, arie ad aht strog reputaio of eepioal serie, introducing a new look, size and feel – we’re delighted with the results and insurance professional.
    [Show full text]
  • Universidade Federal Do Paraná Luiza Silva Coral O
    1 UNIVERSIDADE FEDERAL DO PARANÁ LUIZA SILVA CORAL O SUCESSO POR MEIO DA CRIATIVIDADE: Uma análise de casos de marketing que deram certo usando criatividade nos negócios. CURITIBA 2011 2 LUIZA SILVA CORAL O SUCESSO POR MEIO DA CRIATIVIDADE: Uma análise de casos de marketing que deram certo usando criatividade nos negócios. Monografia apresentada como requisito parcial à conclusão do Curso de Especialização em Marketing do Departamento de Administração Geral e Aplicada da Universidade Federal do Paraná. Orientador: Prof. Dr. Paulo Prado. CURITIBA 2011 3 “Seja a mudança que você quer ver no mundo.” Mahatma Gandhi 4 RESUMO Este trabalho visou analisar cases de marketing de sucesso que utilizaram a criatividade e a inovação como uma estratégia. A inovação muitas vezes é vista com receio por empresários, por oferecer mais riscos do que estratégias já consolidadas. Entretanto, muitas ideias criativas nos negócios deram bastante certo, e levaram marcas, produtos e serviços ao sucesso no mundo empresarial. Portanto o presente trabalho buscou identificar três diferentes cases em que a criatividade foi aplicada, em diferentes etapas da concepção de um produto ou serviço: posicionamento, comunicação e produto. Os cases mostraram como é possível utilizar a criatividade como grande estratégia de marketing. As análises foram baseadas nos conceitos inferidos a partir de pesquisa bibliográfica e através da análise de conteúdo de três importantes cases de marketing. A partir desse estudo, concluiu-se que independentemente de qual área a criatividade e a inovação foram empregadas, elas podem fazer muita diferença nos resultados de uma empresa. Palavras-chave: criatividade e inovação, estratégias de negócios, marketing.
    [Show full text]
  • Richard Branson
    Richard Branson Biography ● Born in 1950 in England ● Founder of the Virgin Group ● Started his first venture at age 16: the Student Magazine ● Dyslexia - Poor academic performance ● Prison or become a Millionaire? Student ● At age 16, Branson created a magazine at school. ● Interviewed famous personalities and shared their stories in the magazine (Mick Jagger) ● At age 20, he created a mail-order record business that grew considerably. ● Why Virgin? ● By 1984, Virgin was operating 8 different companies Losing My Virginity ● Written in 1998 ● Highlights his life from 1950 - 2007 ● New version out Power & Leadership ● Used referent power ○ Strong interpersonal relationship skills ● Charismatic person ● Collaboration is very important for success ● Manager & Leader ○ Leads by example Management Style ● Participative management style ○ Wants everyone to be involved in decisions ○ He knows he doesn’t know everything and needs help of others to attain goals ● Gave big responsibilities to people he trusted ○ Record Shop ○ Record Company ○ Music publishing Company Goal: Set up everything that a rock star needed Communication & Decision Making ● The struggle of managing so many subsidiaries ● “It’ll be fun” ○ Business criteria ● Hard time with confrontation ○ Hates letting people go - firing people Employee Morale and Motivation ● Branson tried to retain employees for as long as possible ● He tries to make people reinvent themselves (p.258) Teamwork ● Made his family involved in his business ○ Not a family company in a vertical sense, but rather
    [Show full text]