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` Snouldrn E ':O' MAY 19, 1969; FIFTY CENTS i 111 r i { PAGE 23 tv tread the fine line between permissiveness and taboo? PAGE 26 kr to become FCC Chairman: Five who should know tell their story PAGE 30 'rdictions '68-'69-a review of the N.W. Ayer network forecasts I. - 7 ere are now : re a brie - +s in Viet Nam wm n NevIft Vei'aiiont,. yo 'ng or Alaska 3 -t Maybe Ár . ` snouldrn e ':o' . it a state. 1 six other i k about \' et Nam we dog more Philippines. as he traveled through 'r ,'c t+N the he es ticker cot nines. This is nothing new Since 1955. he's made e .t r .,e,.ers the insight of John newsgathenng trips to world trouble ard Bob Ryan. most fourteen two of the In 1959 when Cuba was in the news. newscasters in the spots. in+crte Bob was in Havana. Last year when Czecho- en the,. repo] on a story, they invaded. he went to Prague. t at s'ovakia was t'e.'re tat,nk abvut These aren't pleasure junkets. He's been fol- N B +t R6, an's been there. lowed, spied on. and had cameras confiscated. N ks in the f,eld. he went on heli- But he's come back with a breadth of experi- -cai is river patrols in the Mekong ence no other local tv journalist can match. Fevre raids from Phan Rang He This is just one example of the kind of Vinneseta area GI's people we have on KSTP's Twin News Tonight. nteryiewed Madame Chiang Kai And just one reason why it's one of the finest Tar.. an Ana Prnc.Aont AA.arrnc .n the. nowt onerationc in the nation . Boston'. Providence- Philadelphia - Milwaukee (WHDH-TVl (WTEV-TV) (WIBF-TV) ' (WiSN-TV). Rating 11 Share of Audience 28 Rating 15 Share of Audience 32 Rating 7 Share of Audience 14 Rating 17 Share of Audiée Sec Station's highest share of audience Share of audience 50% higher than Station's highest rated program No. 1 in its time period! in the time period in 6 years! station's prime -time line-up! ever! Second highest -rated show on highest rated program in mue Mon. -Fri. 4 PM Mon. -Fri. 5 PM an independent in Philadelphia! from sign -on to 6:30 p.m.! i Mon. -Fri. 6:30 PM Mon. -Fri. 4:30 PM ARB: Jan. -Mar. '69 reports. This data is presented subject to the limitations as listed in the reports used. ' ré áót talking science: fic r ' le talking down-to-earth facts and figures. t show that key markets are soaring to. new.ráting s with .Irwin Allen's futuristic aU-farriily:adven ture ° ,es LOSTIN. SPACE series:ideal, for stripping; with 83- 'put-af.-this=worldtiñg Color. ° hours :54 in . r . ratings are gréat úp- here! take a loók, n call 'ús.cóllect,at (212) 957,5176 f.ór.añ . .: -v' a° e h 0 any, H:Y.. SanFrancisco ÍKRou. .. of Audience 9 11 Share of Audience 37 Rating 7 Share of Audience 20 Rating 6 Share Highest rated syndicated prime - I Period' Increase Station's highest rated program! independent in nshare-37e Highest rated syndicated program time program on an better P., in market from sign -on to 5 P.M. the market! Scored 3 times than predecessor Mike Douglas! Mon -Fri. 5 PM Mon. -Fri. 6:30 PM TELEVISION JUST PUBLISHED! .---.- MAY 19, 1969 . - Television Age 23 THE YEAR OF THE NO -NO With tv under attack from right (for overdoing sex and violence) and left (for failing to reflect a changing society), the industry is treading with care 26 HOW TO BECOME CHAIRMAN OF THE FCC With the job about to open up, here's an inside look at the facts surrounding the appointments of ex -Chairmen Porter, The Ford, Minow and Henry, and current Chairman Hyde Technique Of the MOTION 28 KKS AND THE OUTSIDERS Half a dozen contractors enable Kurtz, Kainbanis Symon PICTURE CAMERA (with only six staffers) to act like a full-service agency by H. Mario Raimondo Souto 30 PREDICTIONS '68-'69: HOW AYER CAME OUT Here's how N. W. Ayer scored in forecasting audience demo- Mr. Souto, one of the world's graphics the nighttime foremost authorities on the motion for 1968-69 network schedule picture camera, has put together the perfect textbook for both the pro- fessional and amateur cameraman. 32 NEW TEAM AT CBS This book is the first comprehensive Stanton's probable successor and three new broadcast chiefs study of the modern film camera exhibit the depth of the company's executive manpower pool in all its forms, from 70mm giants to the new Super 8s. Comparative material is included on virtually all film cameras available from the U.S.A., Britain, France, Russia, Ja- DEPARTMENTS pan and other countries. Techniques of 10 Publisher's Letter 34 Film/Tape Report filming, from hand Report to the readers Round -up of news held cameras to cameras mounted in airplanes and helicopters are thoroughly covered. 14 Letters to the Editor 41 Spot Report The customers always write Digest of national activity Profusely illustrated with easy-to- read line drawings. 16 Tele -scope 43 One Buyer's Opinion What's behind the scenes Hard covered, 263 pages with index The other side of the coin and glossary as well as comparative charts. 18 Business Barometer 49 Wall St. Report Measuring the trends The financial picture $14.50 each 20 Newsfront 63 In the Picture The way it happened A man in the news TELEVISION AGE BOOKS 1270 Avenue of the Americas 33 Viewpoints 64 In Camera New York, N.Y. 10020 A nó -holds -barred column The lighter side Gentlemen: Enclosed find $ for copies of "The Technique of the Motion Picture Camera." Name Address City Television Age is published every other Monday by the Television Editorial Cori State Zip Publication Office: 34 N. Crystal St., E. Stroudsburg, Pa. Address mail to editorial, advei Add 50C per copy for postage and handling. Using and circulation offices: 1270 Avenue of the Americas, Rockefeller Center, Ne York, N. Y. 10020. PL 7-8400. Controlled circulation postage paid at New York, N.Y 6 Television Age, Ray 19, 1961 21~ Television Age 50,000 watts on 670 kc. No. 20 OL. XVI (25,000 watts night) Editor and Publisher S. J. Paul BRITISH COLUMBIA Editorial p NTAN: litorial Director: Alfred J. Jaffe anaging Editor: Bill McGuire financial Editor: A. N. Burke aft Writers: Mark Chait Sue Bricker ditorial Assistant: Martin Asher bRt,EGON * Boise Jay Lewis ashington Correspondent: N ational Press Bldg., Washington, D.C. IDAHO <'- Advertising I.dvertising Director: Norman Berkowitz 'astern Sales: Marguerite Blaise .0 T A H Wes Service Director: Lee Sheridan ,'roduction Director: Fred Lounsbury ,:irculation Director: H. C. Gainer fusiness Office: Miriam Silverman Branch Offices Midwest Paul Blakemore, Jr. 6044 N. Waterbury Road KBOI is the new giant of the west. Its 50,000 Des Moines, Iowa 515-277-2660 watt signal emanating from the capital of the state, Boise, spans a vast empire.... South Herbert Martin By day, it reaches into every corner of Idaho Box 3233A - the first communication medium to do so - Birmingham, Ala. 35205 and sends its powerful signal into areas of 205-322-6528 Utah, Nevada and Washington. By night, it en- United Kingdom compasses eight states. F. A. Smyth & Assoc. 35 Dover Street Through its regional news and weather reports, its entertainment, its cultural, London, W. 1, England informational and public service broadcasts, KBOI will provide a continued and expanded service to the rich, expanding west. Member of Business Publications Audit of Circulations, Inc. 11 BPA TELEVISION AGE is published every other Monday by the Television Editorial Corp. Editorial, advertising and circulation office: 1270 Avenue of the Americas, Rockefeller BOISE, IDAHO Center, New York, N.Y. 10020. Phone: (212) PLaza 7-8400. Single copy: 50 cents. 50 kw on 670 kc daytime Yearly subscription in the U.S. and pos- 25 kw nighttime sessions: $9; Canada: $9; elsewhere: $15. CBS Television Editorial Corp. 1969. The en- tire I© contents of TELEVISION ACE are pro- tected by copyright in the U.S. and in all 11/1 REPRESENTED BY countries signatory to the Bern -Convention KATZ RADIO and to the Pan-American Convention. r Television Age, i M¢ Y 19 , 1969 7 ..,-- 1 UAL 0 _ i :.. F S y .f ' ' r1 .t' .ST ' ,. r,,V ,'"r 'r:FS AG AN ¢ ' F1 Nielsen time is no time for humility. Especially if it turns out that the ratings turn out to be in your favor. So with all due pomposity, we'd like to point up the fact that this past season - as in the pre- ceding 13 seasons - more families tuned in the CBS Television Network in prime time than any- body else's network. And also for the 14th straight season, more CBS shows made it into the "top 15" than any- body else's shows. (While we're on the subject, this season we won again in daytime, children's shows and evening news too.) Now we are well aware that last season's tri- umphs are one thing and next season's pros- pects are quite another. However, as long as we've suspended our humility for the duration of this ad, we'd like to suggest that any network good enough to win for 14 seasons isn't likely to stop at a mere 14. The world's largest single advertising medium.
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