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MAY 19, 1969; FIFTY CENTS

111

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PAGE 23 tv tread the fine line between permissiveness and taboo? PAGE 26 kr to become FCC Chairman: Five who should know tell their story PAGE 30 'rdictions '68-'69-a review of the N.W. Ayer network forecasts

I. - 7 ere are now

: re a brie - +s in Viet Nam wm n NevIft Vei'aiiont,. yo 'ng or Alaska

3 -t Maybe Ár . ` snouldrn e ':o' . it a state.

1 six other i k about \' et Nam we dog more Philippines. as he traveled through 'r ,'c t+N the he es ticker cot nines. This is nothing new Since 1955. he's made e .t r .,e,.ers the insight of John newsgathenng trips to world trouble ard Bob Ryan. most fourteen two of the In 1959 when Cuba was in the news. newscasters in the spots. in+crte Bob was in Havana. Last year when Czecho- en the,. repo] on a story, they invaded. he went to Prague. t at s'ovakia was t'e.'re tat,nk abvut These aren't pleasure junkets. He's been fol- N B +t R6, an's been there. lowed, spied on. and had cameras confiscated. N ks in the f,eld. he went on heli- But he's come back with a breadth of experi- -cai is river patrols in the Mekong ence no other local tv journalist can match. Fevre raids from Phan Rang He This is just one example of the kind of Vinneseta area GI's people we have on KSTP's Twin News Tonight. nteryiewed Madame Chiang Kai And just one reason why it's one of the finest Tar.. an Ana Prnc.Aont AA.arrnc .n the. nowt onerationc in the nation . Boston'. Providence- Philadelphia - Milwaukee (WHDH-TVl (WTEV-TV) (WIBF-TV) ' (WiSN-TV). Rating 11 Share of Audience 28 Rating 15 Share of Audience 32 Rating 7 Share of Audience 14 Rating 17 Share of Audiée Sec Station's highest share of audience Share of audience 50% higher than Station's highest rated program No. 1 in its time period! in the time period in 6 years! station's prime -time line-up! ever! Second highest -rated show on highest rated program in mue Mon. -Fri. 4 PM Mon. -Fri. 5 PM an independent in Philadelphia! from sign -on to 6:30 p.m.! i Mon. -Fri. 6:30 PM Mon. -Fri. 4:30 PM

ARB: Jan. -Mar. '69 reports. This data is presented subject to the limitations as listed in the reports used. ' ré áót talking science: fic r ' le talking down-to-earth facts and figures. t show that key markets are soaring to. new.ráting s with .Irwin Allen's futuristic aU-farriily:adven ture ° ,es LOSTIN. SPACE series:ideal, for stripping; with 83-

'put-af.-this=worldtiñg Color. ° hours :54 in . . r .

ratings are gréat úp- here! take a loók,

n call 'ús.cóllect,at (212) 957,5176 f.ór.añ

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any, H:Y.. SanFrancisco ÍKRou. .. of Audience 9 11 Share of Audience 37 Rating 7 Share of Audience 20 Rating 6 Share Highest rated syndicated prime - I Period' Increase Station's highest rated program! independent in nshare-37e Highest rated syndicated program time program on an better P., in market from sign -on to 5 P.M. the market! Scored 3 times than predecessor Mike Douglas! Mon -Fri. 5 PM Mon. -Fri. 6:30 PM TELEVISION JUST PUBLISHED! .---.- MAY 19, 1969

. - Television Age

23 THE YEAR OF THE NO -NO With tv under attack from right (for overdoing sex and violence) and left (for failing to reflect a changing society), the industry is treading with care

26 HOW TO BECOME CHAIRMAN OF THE FCC With the job about to open up, here's an inside look at the facts surrounding the appointments of ex -Chairmen Porter, The Ford, Minow and Henry, and current Chairman Hyde Technique Of the MOTION 28 KKS AND THE OUTSIDERS Half a dozen contractors enable Kurtz, Kainbanis Symon PICTURE CAMERA (with only six staffers) to act like a full-service agency

by H. Mario Raimondo Souto 30 PREDICTIONS '68-'69: HOW AYER CAME OUT Here's how N. W. Ayer scored in forecasting audience demo- Mr. Souto, one of the world's graphics the nighttime foremost authorities on the motion for 1968-69 network schedule picture camera, has put together the perfect textbook for both the professional and amateur cameraman. 32 NEW TEAM AT CBS This book is the first comprehensive Stanton's probable successor and three new broadcast chiefs study of the modern film camera exhibit the depth of the company's executive manpower pool in all its forms, from 70mm giants to the new Super 8s. Comparative material is included on virtually all film cameras available from the U.S.A., Britain, France, Russia, Ja- DEPARTMENTS pan and other countries. Techniques of 10 Publisher's Letter 34 Film/Tape Report filming, from hand Report to the readers Round -up of news held cameras to cameras mounted in airplanes and helicopters are thoroughly covered. 14 Letters to the Editor 41 Spot Report The customers always write Digest of national activity Profusely illustrated with easy-to- read line drawings. 16 Tele -scope 43 One Buyer's Opinion What's behind the scenes Hard covered, 263 pages with index The other side of the coin and glossary as well as comparative charts. 18 Business Barometer 49 Wall St. Report Measuring the trends The financial picture $14.50 each 20 Newsfront 63 In the Picture The way it happened A man in the news TELEVISION AGE BOOKS 1270 Avenue of the Americas 33 Viewpoints 64 In Camera New York, N.Y. 10020 A nó -holds -barred column The lighter side Gentlemen: Enclosed find $ for copies of "The Technique of the Motion Picture Camera." Name Address City Television Age is published every other Monday by the Television Editorial Cori State Zip Publication Office: 34 N. Crystal St., E. Stroudsburg, Pa. Address mail to editorial, advei Add 50C per copy for postage and handling. Using and circulation offices: 1270 Avenue of the Americas, Rockefeller Center, Ne York, N. Y. 10020. PL 7-8400. Controlled circulation postage paid at New York, N.Y

6 Television Age, Ray 19, 1961 21~ Television Age 50,000 watts on 670 kc. No. 20 OL. XVI (25,000 watts night) Editor and Publisher S. J. Paul BRITISH COLUMBIA

Editorial p NTAN: litorial Director: Alfred J. Jaffe anaging Editor: Bill McGuire financial Editor: A. N. Burke aft Writers: Mark Chait Sue Bricker ditorial Assistant: Martin Asher bRt,EGON * Boise Jay Lewis ashington Correspondent: N ational Press Bldg., Washington, D.C. IDAHO <'-

Advertising I.dvertising Director: Norman Berkowitz 'astern Sales: Marguerite Blaise .0 T A H

Wes Service Director: Lee Sheridan

,'roduction Director: Fred Lounsbury ,:irculation Director: H. C. Gainer fusiness Office: Miriam Silverman

Branch Offices Midwest Paul Blakemore, Jr. 6044 N. Waterbury Road KBOI is the new giant of the west. Its 50,000 Des Moines, Iowa 515-277-2660 watt signal emanating from the capital of the state, Boise, spans a vast empire.... South Herbert Martin By day, it reaches into every corner of Idaho Box 3233A - the first communication medium to do so - Birmingham, Ala. 35205 and sends its powerful signal into areas of 205-322-6528 Utah, Nevada and Washington. By night, it en- United Kingdom compasses eight states.

F. A. Smyth & Assoc. 35 Dover Street Through its regional news and weather reports, its entertainment, its cultural, London, W. 1, England informational and public service broadcasts, KBOI will provide a continued and expanded service to the rich, expanding west. Member of Business Publications Audit of Circulations, Inc. 11 BPA

TELEVISION AGE is published every other Monday by the Television Editorial Corp. Editorial, advertising and circulation office: 1270 Avenue of the Americas, Rockefeller BOISE, IDAHO Center, New York, N.Y. 10020. Phone: (212) PLaza 7-8400. Single copy: 50 cents. 50 kw on 670 kc daytime Yearly subscription in the U.S. and pos- 25 kw nighttime sessions: $9; Canada: $9; elsewhere: $15. CBS Television Editorial Corp. 1969. The entire I© contents of TELEVISION ACE are pro- tected by copyright in the U.S. and in all 11/1 REPRESENTED BY countries signatory to the Bern -Convention KATZ RADIO and to the Pan-American Convention.

r Television Age, i M¢ Y 19 , 1969 7 ..,--

1 UAL

0 _ i :.. F S y .f

' ' r1 .t' .ST ' ,. r,,V ,'"r 'r:FS AG AN ¢ ' F1 Nielsen time is no time for humility. Especially if it turns out that the ratings turn out to be in your favor. So with all due pomposity, we'd like to point up the fact that this past season - as in the pre- ceding 13 seasons - more families tuned in the CBS Television Network in prime time than anybody else's network. And also for the 14th straight season, more CBS shows made it into the "top 15" than anybody else's shows. (While we're on the subject, this season we won again in daytime, children's shows and evening news too.) Now we are well aware that last season's tri- umphs are one thing and next season's pros- pects are quite another. However, as long as we've suspended our humility for the duration of this ad, we'd like to suggest that any network good enough to win for 14 seasons isn't likely to stop at a mere 14.

The world's largest single advertising medium.

rUDIENCE 7:30-11 PM, MONDAY -SUNDAY, BEGINNING 1955-56; TOP 15 BASED ON REGU- ESTIMATES BASED ON NTI AA HOUSEHOLDS. I OCTOBER -II APRIL. NIGHTTIME: ARLY AND ROGER MUDD EVENING BROADCASTS; CHILDREN'S PROGRAMS: SCHEDULED PROGRAMS; DAYTIME: 10 AM -5 PM, MONDAY -FRIDAY; NEWS: WALTER CRONKITE REQUEST. 9 AM12:30 PM, SATURDAY. QUALIFICATIONS AVAILABLE ON Letter from the Publisher Dayton's The dangers of negotiation The story about the flat rate in the April 21 issue of TELEv]DN; AGE spotlights a number of developments in spot timebuying, e'er directly or indirectly. On the surface, the discount is disappeang Best because of shorter flights, which mean incentives to attract big :ls don't make as much sense as they used to. is This undoubtedly an important factor, but underneath i 11 Television the hard-boiled realities of negotiated buys tend to make othe] s. pects academic. After all, if the cost level of a spot buy heavillle. flects the supply and demand factors obtaining in a particular ma et on a particular station at a particular point in time, what differ;ce uy! should discounts make? The TELEVISION AGE story quotes the media director of onof the top agencies as follows: "The agency's purpose is to buy ec tively. If the flat rate reduces paperwork or does anything elsejr the reps, that's their business. We're going to negotiate no mien -TV what the cost-whether it's a discount or flat rate." Wiq DAVONF DAVTN Thus, negotiation appears to be impinging on the spot. busi:ss \ from multiple directions. Broadcasters undoubtedly view this del. FEATURING opment with mixed feelings. It's hard to argue against the iron lanf supply and demand, but the necessarily confidential nature of nmo- tiations raises serious questions about the long-term benefits t medium which -is already complicated enough. Negotiation takes time, and time is money. Agencies have lIg worried about the expenses of their spot time buying operations. ie

call for a 20 per cent commission by Ted Bates' Dick Pinkhar-' i with the extra 5 per cent obviously coming out of the station's hid illustrates the dangers involved in any procedure which raises 'e cost of buying spot. There is obviously no simple answer, but broadcasters could ll review the implications of negotiated time and see what other ansv s, make sense.

What happened to newspapers The rate structure holds the key to the national spot business. 'e past few years have seen a revolution in the newspaper busines- where national placements have been whittled down to a few c r AWARD WINNING gories such as liquor and tobacco. Practically all newspaper adverE,' ing today is local. As a result, there have been major consolidaWs' DAILY COVERAGE among large newspaper reps. The reason for this is the mule rates-and the differential between national and local. Many 9- OF THE gories of newspaper business that were placed nationally, such automotive, are now purchased via dealers at the local rate. p The flat rate eliminates the differential between local and nation INDIANAPOLIS rate.. But it doesn't eliminate the negotiated rate. The media buyil services have already demonstrated that they have plenty of muse in negotiation. Should broadcasters undervalue their time fortteL porary competitive gain, they will not only be the losers in the lok "500" run, but they will depress their market-and there are plenty examples where, unfortunately, this has been done. Cordially, Represented by ÍiR

10 Television Age, May 19, 15 A new kind of strip that goes around the corners of the mind. Half hour/in color/on tape...

Yesterday is gone. Only now is marketable. Right now, thinking young people are making tomorrow happen...and the young adults in your market know who these people are. "The Happening People" is created for your 18-35 viewers. It is the first strip starring the Opinion makers who set trends and influence decisions-hosted by one of the people now making it happen. establishment and under- J Marks lives in the best of both worlds, ground. With a Ph.D. of 20,1 has been active in broadcasting musician, and the arts, excelling in careers as author, composer, what's choreographer, dancer and poet. J not only knows happen. happening-he is one of the people who make it

Produced by Novus Productions, Inc. Distributed by Tetedynarnics Corporation coil or write Richard E. Perin, 165 46 West Street, set design Richard Bianchi 0 New York, N.Y. 10036 (212) 586-6052

11 'elevision Age, Ala.y 19, 1969 Letters to the Editor

The Smothers, con and pro The column titled "Smother (Viewpoints, TELEVISION AGE, All. 21, 1969, page 33) reveals one m reason for television's plethora mediocrity: the taste of certain pi.,

gramming men. Slamming 111 Smothers Brothers the way he shows J.13. to be completely out touch with our times and with whb comprises entertainment. The marvel of the Smothers' shy was that they did manage to fill' with a high quota of entertainme

s1IU 1 even while touching upon vital isstill i of the day. Actually, the show co tained very little "message" as su o+7 en"VN Pal But surrounded elsewhere in tv by much that is bland and unimagin tive, even the least glimmer of a viei point or stand on anything seem( epic to some in the audience. The satisfaction your writer talai': in the CBS putdown of the Smothe: is an attitude I do not share. I deploy Thank you .again., SDX.: it. And I deplore the state of a industry so quivering with fear 1, { "It is gratifying to be honored by one's peers the second time in three ideas-or of Senator Pastore-thi years for doing conscientiously what we do by choice. it feels compelled to squash anyon who lets his conscience show. The Sigma Delta Chi Distinguished Service medal, presented to Senator Pastore (whom J.B. naive WIBW-TV for 1968 public service reporting, hangs alongside the same award received by WIBW Radio for its life-saving coverage of his- ly describes as "more or less ol, tory's most destructive tornado, which ,plowed thru Topeka in 1966.' jective") is leading the advance jo. of the Thought Police. He should bl Good reporting earned both. resisted by everyone-especially b Early in 1968, WIBW's Al Austin and Dick Palmer of sister station members of our industry. If he KGNC, Amarillo, went to Vietnam for One reason: To mirror expres- not, the day may soon come whPj .. sions, thoughts, hopes, dreams and problems of Kansans and Texans even J.B. will find himself squirming fighting there. Daily broadcasts brought the war home. in the grip of dictatorial controls., DANIEL Back from Vietnam, Al Austin wrote and narrated "Phong's New WALDROI, Boots and Other War Stories" as a 30 -minute, prime time special to 16935 LaSalle Blvd, tell Kansans the story of Kansans in that heartbroken land. It was Detro4 beautiful. This broadcast SDX chose to honor. Since I have criticized your reg c Al and Dick were doing their job, just as the entire WIBW Radio crew ular feáture, Viewpoints, in the past ,1 - did for 24 unending, disastrous hours during the 1966 tornado. it is only fair that I admit that the This is why WIBW is the signal that' gets at- April 21 report on the Smother. tention in Kansas, whether you're a Kansan Brothers was right on the beam. who wants to know, or an advertiser who Wir I There is no substitute for maturity wants to sell. We to sat strive serve well. Avery- - and perspective, and all the enthu- Knodel can show you how well. siasm of militants-regardless ol TV Radio FM their cause-will not replace it. Con- Topeka, Kansas gratulations on telling it like it is! Affiliate: KGNC, TV Radio FM,Amarillo,Texas WILLIAM C. DEMPSEY West Michigan Telecasters, Inc. Grand Rapids

14 Television Age, May 19, 1961 It's called 'The Game

Game.'zAnd it's the ; new creation of Chuck -Barris, producer of "The Dating Game"and"The Newlywed. Game," long-rúnni'ng network hits. Nów it's your. turn. Chuck's latest_game -"and reps: are jumping at it: sensation with the super-' Naturally: : successful young look' is Fiv'e taped color half ; ; available to stations as a hours Of "The Gamé Game" first-run syndicated release:: á w2pk.; Better call quick And º"The Game Game" is sensational, judging from initial sales, Given first crack at a unique..: CBS: Enterprises lñ New' ork. Chtcágó; San Fíancisco, pallas; Atlütta personality game show .' especially crafted for today's young audiences" by a proven:' master Of the game, stations WHAT'S AHEAD BEHIND THE SCENES Tele -scope

CATV buying pool seeks fresh film product commercial tv "generalists" and non-commercialPi A nationwide program buying pool of CATV operators "specialists." is currently being organized by Gridtronics, Inc., susid- iary of Television Communications Corp., New York - Not -so -low-cost commercials ¡! based owner of 16 CATV systems. Gridtronics is negotiat- Complaints about commercials costs usually fixri ing with major film studios for fresh product, according the classy package goods ads, but cost pressures are .1c1 to an executive of the firm, but has made no purchases working on the low-cost variety. Dan Rubin, an execu to date. As the company is lining up cable operators for of barter agency Barbet & Weigert and Biograph d the buying pool, it's also suggesting a closed-circuit cable tures, recently riffled through some old papers, saw sóe, casting equipment package to them, although Gridtronics 1963 bids and decided to see what the same commerolfi does not supply the equipment. would cost today. The company will invite 225 some of the larger CATV A one -minute, 16 mm job in color, which was bill operators to a "happening" on June 22 in San Francisco $1,200 in '63, came in for $4,000 at contemporary pri,6, -time and place of the National Cable Television As- A one -minute 35 mm color ad, bid at $2,500 six y l. sociation's upcoming convention-at which it will break ago, fell between $8,000 and $9,000 at today's cost le\.. its plans in detail. Rubin says those prices are not his language. Hé;1a; Will subscribers' fees have to be raised to defray the ports he recently knocked off a trio of 30s at $2,4001 high cost of fresh film product? "Certainly," says the all three, excluding talent. Rubin's specialties -also pia spokesman. "How else could we swing it?" dude test "storyboard" commercials, which he says 13 can turn out on film for $300, excluding talent. Y&R does it again Young & Rubicam who hasn't exactly been having a Basketball, hockey attendance up bad year when it comes to walking away with com- Basketball and hockey are doing well in the spect r mercials awards, can now add the new Clios. The agency admissions department, suggesting that tv advertisers It took 10, twice as many as second place BBDO. Doyle terested in reaching men might give them another lo:. Dane Bernbach took four awards, while Foote, & Cone National Hockey League attendance rose from 3.1 rlN, Belding, Leo Burnett, and Wells, Rich, Greene each had lion in '67 to 5.3 million in '68. Pro and college basil -1 three winners. ball increased 4 million to more than 26 million. In the Advertising Club of New York Andy Awards The latter sport does pretty well in terms of cost -r- presented in March, Y&R took a third of the tv awards, 1,000 men. BBDO figures it runs between $5 and $5.11.1 with DDB running second. In the International Broad- Hockey, however, is close to $8. Cpm, of course, is casting Awards presentation, Y&R had to share honors everything. Golf often goes for about $10, but the Ell for total category winners with N. W. Ayer. Things scale audience makes it worth it. looked better for the agency in last month's New York Art Directors Club awards where the agency topped the Paperwork cut in offing? tv category with three gold medals. The Triangle, plan that guarantees advertisers mai

In the Clio competition, Y&R's New York Urban Coali- goods may provide an important benefit in cutting do' 1 tion ads won for best public service campaign. Leo on paperwork. Burnett's Virginia Slims won for best consumer cam- Under the plan, which has just undergone a two -morí paign. trial with Chicago agencies, the station will automatic

Leader among production companies was Horn/Griner make good a spot when required without verifying . with five Clios, Howard Zieff with four and Pelican Films new spot with the agency. The station guarantees t1 with three. VPI, Wylde, Sandler, Harold Becker, Paul the new avail will deliver audience (according to the 1 Herriott, Advertel, Motion Associates and Dick Miller est ARB figures) bigger or equal than the original : a each took two. nouncement, that it will be in the same daypart and in - have similar adjacencies. In no event will the spot ETV gets boost from NBC's Scott aired after the expiration date of the current schedule.l ETV has gotten an important boost from an important broadcaster at a time when -there is strong support in Blair acquisition path smoothed Congress for giving the Corporation for Public Broad- The path to further acquisitions by John Blair & (17 casting twice the budget allocated by the Nixon admin- has been smoothed with stockholder authorization 1.( istration. NBC chairman Walter D. Scott told the NBC issue an additional 4.5 million shares of common. T.} tv affiliates last week that commercial and non-commer- will increase the total to 7 million. cial tv are not rivals. Blair is looking for compatible businesses.. It will nn In addressing the Los Angeles meeting, Scott made however, necessarily confine itself to the graphics arl clear he did not subscribe to the notion that commercial such as is represented by its current stable of printi broadcasting is for the masses and public tv for the elite. operations. The main question, he said, is that of developing the pub- The company expects to be listed on the Big Boa' lic taste so that it responds to whatever is produced well. next month, having wound up compliance with the He did distinguish between the two, however, in calling quirements of the NYSE. i

16 Television Age, May 19; 1 o, Sales prove it.°º`The`'. 8 Dick Van Dyke Show". is' the hottest release 'to enter syndication since. our.. f "Pent' Mason..

: Crowding the all-time champ proves that DickVañú. °8 °. Dyke is as popular.ás ever.. . Further proof: his latest CBS we'll fill' you in. on'Peny Television Network special,; ' u Mason;' too: reuniting him with series có-star Mary Tyler .Moore; stood 'étn iii the aisles. It ° ;: . mighty. 49% share Of CBS Enterprises Inc. drew'a NéwYork: Chicago. San Francisco. Dallas. Atlanta the prime time audience.. With a 31.2 rating. Call us for móre on Dick Van' Dyke.If you like,

:. Udienro. niTi :,,.._ z oe.-I In,ni finnc availahla nn ra1i11.a0 Business barometer

As in the case of spot, both local and network compensation revenue in February were quite similar to January in terms of percentage changes. Again, as in the case of spot, the tallies of early 1969 local revenue aren't quite up to the levels of late '68, but they'll do.

Local business in February was an even 20 per cent above the year before, while January was 20.3 per cent over '68. LOCAL BUSINESS NETWORK COMPENSATt( Looking back, one finds the millions of dollars millions of dollars January '68 increase a mere 1.8 per cent above the year before and the February '68 local rise'12.6 per cent above '67. $33.5 $27.9 $21.4 February '69 local revenue thus came $20.6 in at $33.5 million, as against $27.9 million in '68. 0115 o\ P.< o\ The '67 level was $25.7 mil- 1. lion and that of '66 came to $24.6 million. February (up 20.0%) February (up 43%) The February "barometer" sample Year-to-year changes by annual station revenue reported a local increase of 6.7 per cent above Jánu- Station Size Local Business Network Compensation ary. It is interesting to Under $1 million + 2.3% +6.9% note that the same sample $1.3 million +'20.4% +4.5% rose 27.4 per cent in spot. $3 million -up +20.5% +3.9%

Network compensation rose 4.1 per 75 75 cent over February, '68, 70 70...... in comparison with January, 65 65.1111.1111.11111.{` which was 3.9 per cent over 60 60...... f the previous year. The Feb- s5 55 ...... 11 ruary level was thus $21.4 50 so g.a..... million as compared to $20.6 45 45 .11.11111 million in '68. 40 40...... 35 ...1...... The medium and larger stations re- 30 30..111...... corded the best gains in lo- .75 25...... cal business, being 20.4 and 20 I 20.11..1.....::; 20.5 per cent above last ©© I 15 ' 111111111~111111111 I II year, respectively. The ©o 10 1 r: 'smaller stations rose only 5. 1011111111111111 2.3 per cent. In compensa- 111.111.11... tion, small, medium and large IF B1 Aill J 1 AS 0 N D J F 111 A M f. J A S O N If stations were up 6.9-, 4.5 and 1969-68 comparison , 1969-68 comparison 3.9 per cent, respectively.

Next issue : a report on spot revenue in March. (A copyrighted feature of TELEVISION AGE, Business barometer is based on a cross-section of in Information is tabulated by Dun & Bradstreet.) stations all income and geographical categorie1 18 Television Age, May 19,11T It's urimistakable..A clear-cut; no-risk winner.' Now in its second year' of first-:run production, the:, new "What's My Line?" has racked úp a spectacular record of 1Ó0% renewal. That means; in every first - year. market cross. countiy, Five cólór half hours, á buyers signed up for week,on tape. .. secondyear. Plus lots, of: new sales in the bargain:. a television series When CBS. Enterprises Inc. has everyone =.repeat . NewYgric, Chicago, San Francisco, Dallas, Atlanta everyone= ..coming back:for Seconds, you: know it's got to be great..'Nüff said. THE WAY IT HAPPENED News front

The Emmy procedure who are active academy members, programming members of the Ac 1I. watch the programming and can rec- my vote each year from two toy l ommend On Sunday June 8 the television shows for possible nomina- nominations in each of the perfc i industry will pause to honor its mem- tion. A single entry from a monitor er categories and an unlimited ni - bers for outstanding programming is sufficient to make it a possible ber of nominations in the areas and performances presented during nominee. ering children's, daytime and sp r the preceeding year. This event of A few years ago it was brought programming and special classi .,,

course, is the National Academy of out that in many cases an artist was tions of individual perfornig< i

Television Arts and Sciences Emmy competing against himself for an Em - achievement. i 1

Awards. Somewhat modestly, the Em - my, because more than one of his _ The ballot covers all entriesF' my presentation is only 90 -minutes performances might be nominated. ceived for the nominations and Ai/-J, long as compared to two hours for To avoid this, artists are now in- emy members vote for as many 1f -ii the Oscars and Tonys; but within vited to send in a card listing their formers as are deemed worthyli this span, awards in 32 categories best achievement of the year. an award.

will be presented. Once all the entries are received Nominations for achievements', ! various procedures are used writers, Because of the large volume of to come directors, composers, art . programming aired each year on the up with a list of nominations. rectors, scenic designers, set deco. three networks, in addition to ETV In the program area, the nomina- ors, cinematographers, electr tions are made cameramen and syndication, the process of pick- by a National Pro- and film editors at M ing Emmy entries is necessarily an gram Nomination Committee com- end of the entry period are divid immense undertaking to make sure prised of 210 Academy members into appropriate categories which that no outstanding program or in- from all chapter cities, picked be- placed on separate ballots for e& dividual is missed. cause of their diversified expertise in craft. Ballots are then sent to eá The procedure starts with nomina- the industry. Seventy members are Academy member in these cra tions. Four groups of individuals are picked from the New York chapter each member receiving only the b involved in making entry nomina- and an additional 70 from Los Ange- lot or ballots for the craft or cra tions. This is the first part of a three- les. The remaining 70 are divided be- in which he works or is a recognizl part process which includes the nom- tween the eight other chapter cities. member. inations process and is followed by The members of the nomination com- Each such member votes for the final selection. This process is mittee are balanced as to their pro- many achievements as he consil not used for judging news programs fessions and company affiliations. worthy of nomination. This bal which are chosen differently. Committee members vote for as results in the nominations of frc4 The first of the four entry nom- many programs as they feel are qual- two to six achievements in each car inators are the general membership ified. From their voting two to six gory receiving the highest number's of the Academy, 7,000 individuals nominations in each of the entertain- votes. each affiliated with one of the 10 ment program categories are made. As may be obvious from the foil chapter cities. Each member is sup- going description, there is a gr6 deal of work involved plied with entry cards throughout the ETV nominations. A National Cul- in the prose of cutting the year. An unlimited number of en- tural -Entertainment Program Nom- list of entries from variety of sources tries may be submitted. If five entry ination Committee with a minimum down to a list or lát nominations are received then the in- of 15 members is responsible for six less nominees. Up until year the fib dividual or program qualifies for voting a maximum of two nomina- tabulation of ballots nominations nomination. tions for ETV programs in each of was done by Prig) Waterhouse the entertainment areas. The com- by hand. Last year simple Producer nominations. The second mittee is composed of five people computer system was used simplify the ye¿! way nominations are elicited is from educational television who are counting. This Radio -Television Cell through producers. Each is sent one not on the staff of NET and at least and Computer ter Departments of entry card and asked to name his 10 from among tv editors and com- Loyola Universitl outstanding program, or performance munications academicians. Los Angeles developed a compute in one of his shows. One entry card To be nominated, an educational ized tabulation system specifically fc the Academy. is enough to enter the choice as a program must receive a favorable Once the list of nominations hag possible nomination. vote of the majority. For a second drawn pane. This year for the first time moni- program to be nominated, it must been up, Blue -Ribbon serving in New York and Holly tors have been assigned to assure also receive a favorable vote and re- wood take over. They began the firl that someone from the Academy is ceive as well within 20 per cent of full of screening always viewing the networks and the number of votes the first proof two weekends on May 17. ETV. Every night of the year seven gram received. and voting The Blue -Ribbon panel for entell volunteer monitors (two are assigned To select a list of performer nom- to each network and one to ETV), inations, all performer, producer and (Continued on page 6'

20 Television Age, May 19, 196) Millions have caught the habit of roaring at the,' spontaneous highjin ks of º "Candid Camera." And it's. still spreading. . n. As long as people laugh at people and themselves; "Candid Camera" :will attract Come on, . huge audiences: Like during its seven sold-out seasons ion.: :, Give us a call. prime-time CBS On the Top 10 four out of seven seasons).'And again in a ti. CBS.Enterpriseslnc. as - market ,after market ÑéwYork, Chicago. San Francisco. Dallas, Atlanta daytime strip on CBS. Now there are more great guffaws in store as "Candid Camera." .enters syndication. Early sales are impressive. So make sure yoU get in on the laughter. And profits.

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22 Television Age, May 19, 19i Television Age MAY 19, 1969

The year of the no -no With tv under attack from right (for overdoing sex and violence) and left (for failing to reflect a changing society), the industry is treading with care

Purple with rage and unable to contain him- Ori ABC -TV's ill-starred Turn -On, a sinuous her hips at the camera and pro- 1 self any longer in his television debate with creature wiggles a matter of principle, we women Timothy Leary, the M.I.T. professor bellows a claims, "As to .unilateral withdrawal." four-letter word with a four-letter prefix-and object raw, a little raunchy-but is it smut? the station leaves it in. A little answer to that depends on who the audience The coast -to -coast Academy Awards audience The it's sitting. The trouble is that, sees very nearly all of Barbra Streisand is and where involved, the audience is al- through her pants suit, and hears Bob Hope where television is and it's sitting almost every- airily remark, "They do things in movies these most, everybody tremendous and days that I wouldn't even do in bed." where. It's this factor-tv's has embroiled the Mery Griffin asks Jackie Vernon how come he uncontrolled coverage-that controversy regarding has five children if he never sleeps with his wife, medium in the current and Vernon tells Griffin, "So I visit her now and permissiveness. then." Television has lately been charged with being frelevision Age, May 19, 1969 23 overly permissive in natters of sex ran the gamut from glorifying lx and violence (Sen. John O. Pastore and drugs through anti-establishrnt

and other assorted crusaders for haymakers at religion, police +d decency), and with not being per- patriotism. Was tv purer back in the missive enough (Torn Smothers and It was not, however, the Snoths other assorted crusaders for freedom bothers' material that brought tin days when Dagmar was of expression) . down, objectionable though muclf In contrast to the wild license that it was in the eyes and ears of a n queen of the D -cup and has suddenly become acceptable in her of viewers. They were ill-adv;¡d, other media, the tv thing seems to enough to engage the boss in a pule Playboy was only a some observers mild indeed. show of strength-a test which ccd After all, the newly emancipated really have had only one outcome gleam in He f ner's eye? art patron in hot pursuit of sex can "It was imperative that we will check Portnoy's Complaint out of the them," William Tankersley, vice p, local library and read all about it ... ident of program practices for CI - can, if he visits New York, hop down TV, told TELEVISION AGE. "Tl e to Greenwich Village and witness it was a procedures problem invohf., on stage ... can buy a reserved seat As for the content of the show, woe1 ,. for I Aar Curious (Yellow), which not displeased that they elasticid lays it on the line moviewise fur the boundaries in certain arm. $4.50. That's something boundaries nee' A liberal viewpoint, that-certtr .. `1 nnlyh-1 it? Did r' start lv nuch more liberal than the edit+i- 4L It's apparent, however, that tele- al position taken in a recent issue(+ vision, which plays in a vastly dif- TV Guide upping the network t1 ferent league, has also become more clowning the Smothers. permissive in the past \ear or so. "Where does satire end- l Where did it all start? Most ob- sacrilege begin?" asked the ma: servers agree that the first telecast of zine. "Where does criticism em - NBC -TV's Laugh -In was the May and affront begin? Where does r Day of the permissiveness revolution agreement end-and national d.. in t\. sion begin? "That was the real breakthrough," "Freedom of speech is not '9 says Hod Erickson, former vice presi- issue. dent in charge of television at Ken- "The issue is taste. And resh4- yon S; Eckhardt, now executive vice sibility. And honesty. And persp-

}:' president of East West Films, and a I ive. And a p roper respect for veteran who traces his broadcast views of others." lineage back to the radio comics. The editorial is significant in tll "Right from the start, Laugh-lin, the magazine presumably would t got away with stuff I`d have sworn have published it unless it knew tlt could never hale made it on tv. Yet it was speaking for a large bloc r there it is-the prototype, in full view readers. at a time when kids are watching." Ex -Smothers Brothers viewers ha' Laugh -In, of course, has hardly been keeping those cards and lett+p been going it alone. Pressure is being coming. Of the 29,000 received - brought to bear on tv's traditional Tankersley's office to date, somethi- standards from other directions, with over 17,000 support the action tak+ Dean Martin blue and getting bluer, by the network, although mostly I- Carson continually testing NBC-TV, TV Guide -type reasons. That mea' Griffin digging deep for the double that between 11,000 and 12,000 ha entendre, and Playboy Alter Dark spoken up for the talent and agan- playing to the center -fold set. The CBS. And that, -in turn, illuminati defunct Smothers Brothers regularly the fine line the networks must trel

24 Television Age, May 19, l: ,J

1 i the volatile area of permissive- iss. lAll three have broadcast standards Ipartments, each headed by a vice esident-Tankersley at CBS -TV, Al !hneider at ABC and Ernest Lee ihncke, Jr., at NBC. Except for the :t that Tankersley is responsible -. ti 6 ply for tv while Jahncke and '.hneider handle radio as well, the 'ree departments function quite milarly. f All maintain West Coast offices in near Hollywood, with headquar- 'rs in New York. Editors are at 3 ork in both locations, keeping their ves on all production, from script - 'g to rough cut. NBC covers corn- iercials from New York, no matter here they're produced, while CBS ad ABC handle commercials shot y West Coast agencies from their Noo dices there. .yr.. , 1; Let's take a close look at NBC's 114. o °' ,. iil . ..-h7, ,ioadcast standards department. ' .., . . ' Jahncke in lv. ' -. went in as director w 959, coming off tours of duty as o e y ," - _ r , ice president and assistant to the resident first ABC, at Ed- at then .y 'tard , Petry & firm. Back Co., the rep r ,t, ñ the early 5Os, he'd headed up the i ,. IBC radio network. - i ~R- The mirror of society `.1 "We believe that television is and hould be a mirror of society," says f:eJ -ti- he forceful, a ° -, articulate Jahncke, "hut "I`" i/ hat it should only reflect society up r io a certain point. Television will /0. always be the most conservative of he performing arts-not only be - pause of the kids in the audience, but also because people over 30 have sensibilities and moral standards that must be recognized. Top to bottom: CBS -TV editors "You could say we try to stay just made "The Apartment" usable. a step or two behind the times." If the Noxema girl is a put-on, missed the point. Jahncke commands a staff of 12 Senator Pastore Bought by the ABC-TV o&o's, editors and a director in New York, all five. nine editors "Lolita" has run on and a director in Bur- NBC -TV's "Pursuit of Pleasure" bank. Their salaries and his re- visited a topless pizza parlor. .. present a goodly chunk of the $600,- The violence in "Bonnie and 000 tv. I:' . that NBC spends each year to Clyde" has kept the film of] .. ',; ! ^Oi.. insure the "Playboy After Dark" prides it- ,,, ,.,,,K ,/1fr , . acceptability of its product ° self on the "bra -less look." -: ,: {.,, (Continued on page 59) $01».,' ' S. When President Nixon selects tl a. next Chairman of the FC (Rose! Hyde is due to retire at tl

end of next month), he'll have i

clearcut precedent to follow as fi. as background and qualifications a: concerned. The one thing all recent Chairni have in common is a law degre Eisenhower left FCC Beyond that, there's no pattern. appointments to Sher- Son man Adams (r.). Isere moved into the Chairmansh. after serving as Commissioners-bi r.. not all. Some had ser\ed the go'

ernment in other capacities-but ní . 0 i all. It's entirely possible that Hyi' could be reappointed to serve fc another year until he reaches tl mandatory retirement age of 70-c that he could be elected acting Chai man (if no Chairman is appointed o the expiration of the current Chai: man's term, the Commissioners ca convene to elect an acting Chai:

man) . The current consensus in Washin; "Thanks, but 1 think I make a pretty good ton is that President Nixon is weigl president." ing with his customary care the reh tive merits of several candidates. In the late 50s, vice preside] With LBJ, it ,was Nixon stood helplessly by an strictly hands of watched in silence as some of tl the FCC. most ineffective FCC appointmen in history were made and confirme( You can bet that President Nix() remembers those dark days, and thi. he's determined to pick the man h considers best qualified. Does Nixon share the concern tht John and Robert Kennedy had ove

the quality level of television, par*. . cularly children's programming? Will he keep aloof from Commi: sion affairs as LBJ, a tv station owr er, was careful to do-and in thi tradition of Eisenhower (one Eiser. bower Chairman heard from th White .House exactly twice durin; his tenure) ? Or will he whip his ail pointed lieutenants into line as FDh was wont to do? It's a matter of record that Roos( velt commissioned FCC Chairma James Lawrence Fly to pry radio li don't censes from newspapers in 1940, iJi "Kamikaze pilots are bother me un- reprisal for the opposition mounter decorated posthu- less you get by so many papers to FDR's thin' mously . . ." into trouble." term. Fly gave it a try by having th. Commission produce a proposed rul., to make common ownership in bot1l media illegal, but newspaper owner formed a strong committee ant that, although he of the rule. Porter replied With the job lacked enactment had not solicited the job, he was the martinet, FDR minced to open up, Ever Porter familiar with the regulations and re- about w words on naming Paul in sponsibilities of the Commission. iairman of the Commission "if here's an inside look at a war "However, Senator," he added, ;44 succeeding Fly: "There's to take you feel that I'll bring a partisan 1t and you're young enough the facts surrounding unless point of view to the Chairmanship, . don't bother me .ders . . by all means vote against my con- of into trouble." the appointments u get firmation." How Porter got there "That seemed to do it," Porter re- ex -Chairmen Porter, Ford, - "Read voiced his support, and Porter remembers that conversa called. and which led the rest of the hearing was a breeze." Minow and Henry, on vividly, and the events for of the most dramatic incidents to it. He was general counsel One Chairman Hyde Agency in Porter's 18 months as Chairman current to Economic Stabilization among revolved around an attempt by i 1944, a time of concern up- Hannegan, chairman of the iemocratic chieftains lest FDR's Robert end in Democratic National Committee, to to aming bid for a fourth term How of Mrs. Frank Hague, A strong hand was needed have a nephew zilure. City's perennial ma- coordinate the campaign, and Fred wife of Jersey appointed to the Com- become "inson, then head of ESA, recom- chine mayor, taended Porter to FDR. mission. a fast appointment to Accordingly, Porter left the Eco- Porter made Chairman - entered the White House ;omic Stabilization Agency and be see FDR, back door, and confronted ame general counsel and publicity by the with, "My job is tough lirector of the Democratic National the President of the making the Com- :ommittee. enough without dumping ground!" With Roosevelt elected, an ad- mission a political feel rather strongly i. hítedly weary Porter ("I was "You seem to FVVw replied. "Whom pooped") set about planning a vaca - about this," Roosevelt when the President summoned would you recommend?" ion, Denny, Iim to the White House. Porter suggested Charles counsel, and Instead of merely thanking him then the FCC's general appointed a job well done in the campaign, Denny was subsequently Jor promptly is Porter expected, Roosevelt said, and confirmed. Porter Frederick W. Ford succeed Denny "I've just sent your name to the named Rosel Hyde to Hannegan 'Senate to succeed Fly as Chairman as general counsel "before another of the FCC. There's a war going on, had time to realize that up for and you're young enough to take patronage job was open and orders. Now go to Florida for a rest grabs." and then come back and go to work. When Truman became President, as a And don't bother me unless you get Porter offered his resignation into trouble." matter of form. Characteristically, Porter had planned to check out Harry gave him hell: came -of government service and return to "Why in hell do you think I law practice, but, as he told TELE- all the way to Washington to vote for to Newton N. Minow Paul Á. Porter VISION AGE, "you just plain didn't your confirmation if I was going argue with FDR." fire you when I got the chance? You Sen. Harry Truman (D-Mo.) made stay!" ad- a special flight from his-and Later, Truman named Porter Porter's-home state expressly to ministrator of the Office of Price vote for the Chairman -elect's con- Administration, and Porter took a from the FCC "to firmation. During the confirmation leave of absence 3 hearing, Sen. Clyde Read (R -Kan.), take a job I really didn't want." ranking GOP member of the Com- Shortly after his OPA appointment, merce Committee, aimed a zinger at Porter confided to the President that the youthful lawyer: he felt like a Kamikaze pilot, "con- "Mr. Porter, do you think the gen- vinced that I'll never return to the eral counsel and publicity chairman FCC." of the successful party in an election "But remember, Paul," Truman should become Chairman of the E. William Henry j FCC?" (Continued on page 53) Rosel H. Hyde When you hear of an agency that vices that it says only the largest would. That's time way we saws" was started by a couple of agencies can afford. It uses a 75 -man Encouraged by friendly signs l,at creative guys and an account marl, research firm that it obviously Hudson, Kambanis and Symon ft you think of a shop "boutique" couldn't pay for on a full-time basis. Tinker and the agency was fond. rather than a full -service organiza- It has an external media department, The day after the agency offcdy tion. The fact of the matter is, that Independent Media Services, headed opened Hudson moved the accmnt today, and particularly in New York, by Dick Gershon, former Benton & over from Marschalk. A story alut with the wide range of contractors Bowles media manager and backed it appeared in The New York Ties around a six -man agency can take up by eight associate media directors. and Kurtz got a call from an ld on $2.5 million in billings and be a friend who was marketing maner "full -service" operation. Top contractors at Berlitz. He said his company is Want an example? Take Kurtz And, adds Kurtz, "We've got a top looking for a new agency and if Itz Kambanis Symon. tv production service at our disposal, was interested he could probablyet "We like to think of ourselves as as well as a sales promotion outfit, a the new agency added to the lis )f the world's smallest J. Walter Thomp- graphics house and a firm which shops they were considering. son," says Donald Kurtz, senior handles public relations when our Five days after the specula e partner and the account man. "We clients are involved." presentation was made, Berlitz )- believe we've overcome the problem Kurtz Kambanis Svmon started pointed KKS. of the midget who to wants play like a lot of other three-man shops. KKS was formed because Kua, professional basketball." Don Kurtz, art director, Steve Kam- Kambanis and Symon believe tv The agency has already landed the banis and Jim Svmon, all senior can do better advertising than at - Hudson Paper and Berlitz School of partners, (a title picked up from their body. They're not the first to thk Languages accounts. former agency, worked at Tinker on so, but they appear to have the r Why would a small shop want to the Gillette Techmatic account. Like thusiasm and self-assurance nbs- bill itself as a full -service agency? so many other admen they began sary to bold an agency together ¿;- "We don't plan to stay small so we thinking about what their names ing those times when the secretars don't want to hill ourselves as a small would look like on a letterhead. After the highest paid worker on the sti. agency. Sure, small agencies will a couple hundred lunches the time In fact, she can sometimes be the oy often talk for hours about their seemed opportune for the big move. paid worker on the staff. unique advantages, but offer them a Kurtz left Tinker last September "You have to be willing to pay e big account and see who turns it determined to get the agency off the dues to make it," comments Ku- down. ground. Through a friend he met banis. "Mary Wells talked a lot about David Mazer, senior vice president, staying lean and concentrating on consumer products at Hudson. Still at lunch creative work when she was small, "As we began to talk about .adver- "If I hadn't left," adds Ku-; but along came Benson & Hedges tising and marketing, an area we "we'd all still be at lunch trying) and American Motors. Now the only consider especially important for a decide who's name goes first." thing that distinguishes her operation client to let us work in, I began to Explains Symon, "As a group from any other big shop is the width feel this was a potential account." knew we could make it. At Tinlr of her employees' ties." "Hudson was willing to go with a there was no management to spec, Said Kurtz, pushing himself away new company after three or four of. The account and creative gral from the large circular conference years of sales graphs which had made all the presentations and table that fills up most of one room leveled off, but naturally wouldn't working there you already feel asf of a three room suite the agency give the final word until the agency you're an agency by yourself." temporarily occupies at New York's actually existed. Jim and Steve both One of the things they knew cool Gotham Hotel, "We want to be big." agreed that this was it. if the agency kill a new agency from the start The agency is already offering ser- didn't get off the ground now it never an ego problem. Says Kurtz, 9,

Half a dozen contracto enable Kurtz Kambanis Sytn (with only six staffers) act like a full -service agent KKS and the outsider:

28 Television Age, May 19, 190 look objectively at any problems getting order to do what's right for the and I that by deliberately we have. The three of us are too areas. Any of us agency all the time." nt each other's other. close to day -in and day -out circum- he wants to They didn't always like each dell a client anything stances." and often When they first met, Kambanis on, about the account, As so many other young service together thought Kurtz was a wise -guy ac- to. In addition, we work KKS moved into a hotel count man and Kurtz responded by companies, o et a job done." when they went into business. The KKS's owners treating Kambanis as a thick-headed n top of all this, only advantage of this, they point as possible art director. me as many decisions out, is that the office space is avail- them an op- Two people outside the trio are in dvance. This gives able immediately. However, it comes other's regularly involved in major decisions pt.unity to feel out each with a premium price tag. at the agency. Their accountant and as. "You can't live like this forever," we attorney are members of the execu- Before we went into business adds Kurtz. "Clients think you're a in tive hoard. hi our gold-plateil egos encased operation. In addition, a "We value their decisions," said fly-by-night stl for the good of the agency," (Continued on page 56) "because they can come in contented Symon. "You have to in Kurtz, Dick Gershon, president of Indepen- dent lledia Services and Shirley Stein of IMS go over a media plan with Don Kurtz and Richard Geyer, KKS account men

Ruthann Aron and Ed Rosenstein ' o/ Oxtoby-Smith, Inc., review details of a research idea with Kurtz. (Below) The three senior inners of KKS (l. to r.), Donald lirtz, the account man; Aristides 4 (Sieve) Kambanis, the art director; Jim Symon, the copywriter.

KKS art direc- 111 3 tors Steve Kam- banis and Ron L._ Anderson examine a layout with Randy Chandler of Showcase Graphics.

i _-r:Y..,,,tt. MOM

Magi Durham, executive producer and John Capsis, president of Telpac, go over a storyboard with Steve Kambanis. Could you predict demographic has been getting better at the job. movies on the network has declie, ratings for nighttime network Five seasons ago, for example, the he says. "You still find shar shows within two points in two cases of agency came within three rating features in the 40s when the out of three? m!ie' Within three points points for viewer estimates in 69 per are good enough." in better than eight cases out of 10? cent of the cases. At that time, 1,440 Because of the weak appeil Try it. You'll find it's a rough go demographic of predictions were made. many movies, some competing s st to come within shouting distance. While it is true that the number did better than they would hav . But that's the record N. W. Ayer of new programs aired this season der the conditions obtaining iitho racked up in forecasting 1,660 demo- hit a low point (only 21) thus pro- previous season. This had som ef graphic ratings for primetime shows viding the agency with a large feet on Cornell's record as a re. as averaged during November -De- number of track records on the re- caster, but just how much is imlls. cember, 1968. turning network programs, practi- ble to say. The predictions were published in cally every established primetime TELEVISION AGE last Summer (see network show was affected by some Specials a problem How to find customers, August 26, kind of change. If it wasn't a time Another factor which had arp 1968) . They covered 83 or programs, period switch, it was new competi- determined impact on the predi'd, every regularly -scheduled network tion. If it wasn't new competition, it vs. -actual rating comparisons as, show on the air between 7:30 and 11 was a different lead-in. specials. Eliminating all time peM'Id3 p.m. (7-11 p.m. Sunday) . Any one of these factors by itself in which specials were aired wil of For each program, predictions (and sometimes two or three changes course, provide a "clean" corn were made 20 in age and sex categor- were in effect at the same time) can son of regularly -scheduled comb. ies: all viewers, all children, all affect noticeably the reach and/or tive shows. adults, all women, all men, women in audience composition of a program. This is easier said than done. ad

Predictions '68-'69: How Ayer came ot,

The N. W. Ayer score in f orecastttg audience demographics for the 1968.9 nighttime network schedle

three age groups, men in three age But Ayer did some impressive pre- the reason is that, while houselld groups, children in three age groups, dicting for new programs also. Tak- ratings can be broken out by i.i, adults in three age groups, women ing household ratings as a measure, vidual weeks, demographic ratio 18-49, men 18-49 and adults 18-49. it turns out that of the 21 new shows, cannot. Nevertheless, the actual t- Further, to get these figures, similar two predictions hit the bullseye, five ings of regular shows, whether b% estimates had to be made for every were within one rating point, 10 reflect the competition of specialsfr half-hour on the schedule, or 148 within two rating points and 14, or not, still provide a meaningful gate half-hours in all two lo- (excluding two-thirds of the total, were within of a program's selectivity. And th S cal half hours at 10:30 on ABC-TV. three rating points. the name of the game. And, finally, homes -reached forecasts There is one factor a program'r- were also made for each program No computers used alyst can play around with, says C- and half hour. It is interesting to note that none nell, in taking specials into accost. Of the 1,660 demographic predic- of this forecasting involved use of a And that is that specials often attft tions, 272 were right on the button. computer or, for that matter, any more older adults than the aver Another 501 were one point off, 370 formulas. show. were two points off and 239 were In reviewing the season, Cornell Therefore, if a program under c'- three points off. Thus, 1,382 predicted finds few trends worth noting. The sideration faces many cornpetite ratings, or 83.3 per cent of the total, lower ratings of. features is one. But preemptions, the program buyer n9 were within three points of the actual he differs with the analysis of many want to consider reducing his e' ratings. observers who see this as evidence mate of older adults in the show's h3 The predictions are developed by of a growing "choosiness" among considering. Ayer's veteran program analyst, James viewers. "I think the main reason is While Cornell, for obvious reaso", Cornell. A look back shows the agency simply that the overall quality of did not get into forecasting au;

30 Television Age, May 19, 1'7 0 development indicated by TV estimate of 13.1 was exactly right. marked, a :e, of specials, he noted that this ABC-TV averaged out at 10.7, com- the Ayer forecasts. f programming did well in the and actual ,e - Here are the estimated Hope, of course, pared with the forecast of 10.8. CBS nit season. "Bob with average ratings for women 18-49: two of the docu- TV, which had been placed first v

~~levision Age, May 19, 1969 31 New team Stanton's probable successor at CBS and three new broadcast chiefs exhibit the depth of the company's executive manpower pool~~

e of key eopl in ecutives go. Schneider is 42, Jeks. O11 the bigte CBS, Inc., ,ameexecutive 47; Wood, 43, and Daniels 41x- shift earlier this called it year "the cept for Jencks, who is a lawye all St. Valentine's Day massacre" in not- have come up through sales. Thiat- ing the day the appointments were ter three have all worked for BS announced. Television Stations National lies The description was apt despite or (Schneider was once general mág because of the importance of the ap- er of the rep operation) and all ve pointments, rohich saw four men been general managers of a 11S - moved up into major responsibil- owned tv station. Schneider maned John A. Schneider, executive ities in a corporation approaching (if two (wc&u-Tv vice president, CBS, Inc. Philadelphia nil it has not already passed) the an- wcus-Tv New York), \Vood he'e'd: nual rate of $1 billion in sales. up KNXT Los Angeles at one no Ind vi lually or severally they will and Daniels, before his recenttp- be facing such problems as continu- pointment, was chief of the New .rk ing attacks on tv for the treatment of out let. sex, violence and news coverage, not to mention programming in general; irihrrt it indicates the resolution of the cigarette adver- The patterns of advances nt tising issue; the question of network strongly suggest corporate Folic as control of programming; the competi- well as a refutation to the chge tion of NBC; the FCC proposal to that Stanton and chairman Wil limit broadcast osv nership to one full- Paley haven't paid enough attennr tme service per market; inevitable to training and bringing forwat a Richard W. Jencks, president, technological change; the challenge second management echelon to kc CBS/Broadcast Group of CATV; plus a host of day -to-day over. headaches. Schneider is clearly in the linof Many of these problems will be succession. He told a visitor recel) up for discussion, either publicly or who asked him what his appoinhutt privately, at the affiliates meeting ..meant": in New York on May 20 and 21 "What do you want to call t? where they will be, at least, .in rela- Heir -apparent? Crown prince? '.is tively friendly company. Except is part of an orderly managennt for the CBS -TV reception in Wash- transit ion." ington at the NAB convention early Schneider had been Iresider'of this Spring, it will be the first occa- the CBS/Broadcast Group, one)f ' Vk 0 sion when the quartet will meet the four groups, plus the New affiliates as a group in their new pos- Yankees, which make up CBS, r, Robert D. Wood, pre sident, CBS itions. As executive vice president of the Television Network Division The affiliates will be shaking hands ent company, a newly -created job1P with John A. Schneider, executive now has responsibility for the 111 vice president of CBS and probably groups (the Yankees are directly president Frank Stanton's successor; der Paley and Stanton). Richard W. Jencks, president of the The corporate chart shows therls CBS/Broadcast Group; Robert D. nothing between Schneider and c Wood, president of the CBS Televis- presidency except time. Since SU1" ion Network, who has already had toil is 61, that sl an is, under his baptism via the Smothers broth- clerly transition, four years-_assit- ers affair and Ralph Daniels, presi- irg, of course, Schneider doesn't II dent of the CBS Television Stations on his face, or other unforeseen - Division. ents occur. It's a young team as corporate ex- (Continued on page Ralph II. Daniels, president, CBS Television Stations Division

~~32 Television Age, Muy 19, 19~~

~~1 A PROGRAM MAN'S . . Viewpoints -, _ __ .. -- _ -:.~~

in exchange a movie picked up by Columbia or Denmark or Italy, Let's make for distribution rights. They can get The EADY plan that motion fi- ince the television industry discovered from England, whereby the British government will movie houses, could com- flares, after being released in nance up to 80 per cent of films shot by foreign audience in television that was using a bas- ti not only command an panies in England or its possessions and multiple rive average, but could also accommodate ically British crew and cast. They can defer certain to get product. rcertisers, the only question was where costs. They nel er bother to get a distribution deal before a new gold rush. Everybody wants the majors TJ end result is like making the film, because they are sure when o;et into the act. see the finished product "they will flip." U.S. ,t first, it appeared that the current and past All this is backwards. The real pro starts with a story industry with m'ie product could supply the television -preferably one that is a best selling novel. The amateur fact that etugh titles to fill the demand. However, the uses an original. The pro gets a top director. The ama- the is a movie every night in network primetime, plus teur uses a guy in a peripheral business who wants to be Sunday, eiy shows, late shows, matinees, Saturday and a film director. The pro knows he has to pay through prime gro- p+s independent stations with film as their the nose for a top star. The amateur uses the good actors pie- g mmíng effort, makes it obvious that past motion he is sure are going to be tomorrow's stars. The pro d; libraries are near exhaustion and current product won't move unless he is covered by a distribution deal c not come anywhere near filling the demand. and gets front money. The amateur uses his and his :ertain other qualifications are worth noting. For friends' money. Color it gone. g¡eral U.S. consumption, foreign pictures are out. Dub - The making of feature motion pictures is a part of hg is essential because titles are unreadable on tele- show business. The best are wrong as often as they are vion screens, and most dubbing is bad. There are also right. They know enough never to bet on their own e.esses in prurience these days that eliminate many judgment. They also know that the distribution com- cthe subjects from a family audience medium. All this panies must have product and they buy it when the rls up to demand outpacing supply. ingredients look good. While occasionally a newcomer makes a film and it works, the odds are stacked heavily Features made for television, help against it. The reason there are so few films that are now made The breech between supply and demand has partially by major companies is the lack of material, and of the making Jan filled by major motion picture companies stars and directors to implement it. It is a fine goal to Mures principally for television-MICA Universal has

budgets . ,5 vq rT* len particularly successful in this venture-with F1 ". +`^^-.^yyY... publicized. ws ' x ¡ to a million dollars. This has been highly "._... up to a million ,¢. {.-' F`. has the fact that networks are paying # '9P;..,M h`yaa{;` ''°' r three runs of an average picture that may have ready broken even or been in profit in theatrical re - ""

At this point, it is appropriate to review the psychology making a motion picture. The process looks so easy at almost anybody thinks he can bring it off. Even an surance salesman has made one, starring himself, which not currently running. A liquor company executive act. Warhol on location: Everybody's getting into the fly has a piece of a major film company, but is also '¡e angel for a small one aiming at television with low- want to develop new stars and new production personnel, udget features. for but it is remarkable how few customers want to pay At least two advertising agencies are making films, and that privilege. ¡any more are studying the feasibility. All commercial The day has come when a good advertising man should lm companies are either in the business directly or have with the fact that he has that skill. A good rmeramen-directors who are making a feature or wish be pleased producer gets paid more regularly than his rey could. Kids in college are making underground commercial in feature pictures, who is always looking iovies, along with Andy Warhol. As a matter- of fact, it's counterpart is only as good as his next picture. The lard to tripping over a film for work and walk in New York without their fields need look no further rew. businessmen who excel in laurels. The great copywriter doesn't have to write And what will happen to this excess of production by for scenario. trnateurs? Well, kiddies, most of it will end up in a great fellows, leave the dirty, uncertain, shadowy world ¡rivate projection rooms with a total audience of rela- No, to the men who have conditioned them- ¡ves total losses will of show business and friends of the makers. And the The networks are a lot down the sel es to live the nomadic life. 1e staggering-an average of $500,000 a film of a !rain. different to deal with when you're a seller instead Even the casting couch isn't really worth it. The real sign of the amateur is a gun, or dame, who buyer. starts with the deal. They can get below -the -line costs Honest.-J.B.

~~33 JTelevision Age, May 19, 1969 Film/Tape Report~~

HOW TO QUIT SMOKING cation arm, who says that production himself to the 18-35 market. Triangle Stations will become the is set for a full year of the five -a -week, Guests on the first show werel second station group to produce and half-hour show, is pleased with sales Kooper, a rock artist and produ.r air a How to Quit Smoking program. results thus far. who records for Columbia Recoil, The series of five-minute color films "It's a different kind of syndica- and John McClure who, as headif will begin airing in June, and at the tion market than it used to be," he the Columbia Masterworks same time will be made available for notes. "Seven, eight years ago in the produces classical recordings. heyday of first -run syndication through Triangle Pro- syndication, 20 The second show features two'f gram markets wasn't much of a sale. The Sales. Mr. Mort's designers, Stanley EL. norm was 52 -week shows and the RKO-General stations WOR-TV New man and Barbara Larson, and t. ), York, WNAC-TV Boston, and KHJ-TV contracts expired at about the same cording star Janice Ian. time all over. So you sold a big lineup Los Angeles have already aired five Perin believes this is the type of markets in March and To- f half-hour programs with the same April. programming which independent day, if a new show gets 25 markets name, and will count the two and a tions can't produce and the netwos right off, it's considered a good start." half hours toward their anti -smoking are not producing; and where s Another major difference in syn- announcement time. The stations, future lies if he's going to keep m: however. will continue to air the re- dication today is the emphasis on ing it in syndication. quired five per cent anti -smoking sales to stations, said Baruch. "It used to be that 90 per cent of spots. our EIGHT AT A TIME sales were The Triangle program is being pro- to advertisers." Baruch doesn't feel When the Brown Shoe Co. throui duced in cooperation with the med- that current advertiser buys are a significant trend. its agency, Leo Burnett, decided ical facilities of the University of make Barris, producer of Dating Game, eight commercials for their Pennsylvania. The former Surgeon lines of and Newlywed Game on ABC-TV, is shoes, they originally pL. General of the U.S., Luther Terry, ned considered one of the most effective to use several different prodb now vice president for medical affairs tion producers for programs aimed at the houses, each to make one or t l at the university, will serve as series spots. young audience, to consultant, and appears in a number according James The idea was that each commerci of the telecasts. Victory, vice president of domestic sales for CBS Enterprises. By the had to have a different look, sin Participating in the series, whose young audience, Victory means those each line of shoes is distinctly diff' syndication profits will go for medical in the 20 -to -40 year range. ent from the others. research at the University of Penn- Victory believes that the research MPO's executive vice preside, sylvania, will be distinguished physi- done on The Game Game was one of Bill Susman, thought there was a b. ologists, behavioral psychologists, re- the most extensive jobs in the busi- ter way. He sold agency and client' search authorities and a cross-section ness. He said that 50 aspiring m.c.'s letting MPO do the whole series, is of citizens who have surmounted a were auditioned before MacKrell ing six different directors for t, variety of obstacles in giving up Jim was chosen. eight commercials. Production s: smoking. ings, he estimated, could be as mut The program will also be made WHERE THERE'S A WILL . . as 40 per cent. available in radio versions. Richard Perin, sales manager for Three of the commercials whi, Teledynamics Corp., is a small syn- MPO made are already on the ai HERE COMES THE GAME GAME dicator who knows what will sell and the remainder are in various stab Chuck Barris' The Game Game, also knows that he doesn't stand a of editing and post -production. the producer's first effort via the chance of getting his hands on it. maintain a thread of continui syndication route, has been placed A veteran in the syndication field throughout the series, two assists in about 20 markets by CBS Enter- (he's worked for ABC Films, Em- directors worked on the spots, aloi prises and is set for airing this bassy and others), Perin has decided with one wardrobe woman, a seni September. the only way a small syndicator can prop man and two film editors. The distributor reports sales in compete in today's active market is Using the same people minimizÍ, eight of the top 10 markets. Help in to produce programming himself. the amount of leg -work that agents kicking ít off came from RKO Gen- Perin began by forming Novus producers and production staff ht eral outlets in New York (wort -Tv), Productions, a company which will to do. The wardrobe could be di Los Angeles (KHJ-Tv), and Boston produce programming contemporary cussed at one sitting, for example, (WNAc-Tv) . The RKO purchase is enough to meet the needs of stations, opposed to the half -dozen meetin,l part of a major programming effort and which will, he feels, insure his which might have been needed by the group, which is investing survival in syndication. different houses were used. about $6 million in new program- The first program Perin is pro- Mary Rothenberg directed tl ming money over a four-year period. ducing is a half-hour talk show, The Buster Brown commercial, using Ralph Baruch, vice president and Happening People. Host J. Marks "slice of life" technique. general manager of the CBS syndi- (himself a producer) is addressing Chuck Liotta did the Life Stric

34 Television Age, May 19, 19' KAKE-TV is having local color news and eating it, too. The Kodak ME -4 Process is a color Nen we installed our Kodak ME -4 "The ME -4 Process has been perfect hire a news necessity that can make money mess, we not only added the terrific for us. Like when we couldn't for you. There are new processors on Tact of local color news, but we in- photochemist. The packaged chemistry we the market that will fit any station's lab rlsed our profit by doing commercial from Kodak made it so easy that budget. Kodak Sales and Engineering or processing locally," says Paul didn't need one. We're even making or by us- Representatives are so available they're 1 lfall Vice President and News Man - some money from the chemicals practically on your staff. So what's keep- for the Wichita station. ing the Kodak Silver Recovery System." ing you from local color news? For Now we do color processing for specific data on how your station can cols, local film producers, advertis- use the ME -4 Process, call a Kodak Re- nagencies, and several local indus- gional Chief Engineer. In New York, Ray r';. For instance, we process a lot of Wulf; in Chicago, Dick Potter; in Holly- °age for three out of the four aircraft wood, John Waner. Call today! Illufacturers.in this area. Before we EASTMAN KODAK COMPANY 11 our Kodak ME -4 Process, these ATLANTA: 404/GL 7-5211 11panies had to fly their film out of CHICAGO: 312/654-0200 FL 1-3221 31e. DALLAS: 214/ We've helped to bring their proc- HOLLYWOOD: 213/ 464-6131 ng costs down NEW YORK: 212/MU 7-7080 to earth, and we're SAN FRANCISCO: 415/776-6055 óhg on the business. and Roblee commercials, using a is headed by Stuart Ross, former writer and producer at Carlton 1. dramatic technique. chief counsel for Allied Artists who vertising, Pittsburgh, has joid Mary Friedman did the Natural- led an unsuccessful proxy fight to Logos Teleproductions as sales ;. izer commercial, using a combination gain control of the company last year. count executive. Prior to joing of location shooting with optical ef- In existence six months, the com- Carlton, Harlan worked as a writ fects, and a Pedwin spot which company is operating two mobile units producer for WTTV Indianaps bined live action with animation. (one color, one monochrome) with and in the special projects dept- Bill Claxton, a still fashion photog- an additional color unit on the way; ment of WQED Pittsburgh. rapher, did the commercial for Miss is working on the development and GARDNER COMPTON has joined ht America shoes, using an "explosive" production of programs for syndica- West Films as a director/camerami. fashion effect. tion and network airing; and has Compton, who has a long list of ste A highly visual commercial for Air filed a registration statement with the screen and commercial film creel, Step shoes, which showed a girl walk- SEC in connection with a $70,000 is slated to work on tv commerc:s ing on a cloud, was directed by Lenny stock offering. and feature film production. Hirshfield. In the production area, Transmedia SAM SPERBER has joined Libra FS Mike the Cimino did spot for has developed a sports -oriented chil- ductions as vice president in chae Risque shoes, in which matting is dren's program. Also, preliminary of sales. Sperber was formerly used to give the illusion of girls film production talks began at the executive with Pelican Films. , walking on a the wings of bi-plane Cannes Film Festival last week. Fred A. Niles Communications flying over New York. Cimino did the Transmedia's color mobile van is Centers has added ROBERT S. FISEI plane shots in the studio, using infra- a 35 -foot unit which houses four as an account executive. He will red matting; then took the and print Marconi Mark VII -B color cameras, vide his time between Detroit ai a a movieola up in helicopter to make an Ampex BC -100 hand-held camera, Chicago offices. Since 1957, Fislr sure he was getting the correct aerial and Ampex HS -100 disc recorder and headed up his own company, Rob1 shots to go with them. VR-3000 portable video-tape record- Fisher Productions, which product er and two Ampex VR-1200 B re- a wide variety of audio-visual TRANSMEDIA MOVES FAST corders. Each of the two mobile units, grams. One of the more recent faces in which cost $1 million for Transinedia the television production and mobile engineers to build, will be identical. ABC FILMS ELECTS O'SULLIVII equipment leasing fields is Trans - Each features modular construction, Kevin O'Sullivan has been electl media International Corp. The firm permitting any part of the equipment president of ABC Films effecti: in the van to be removed for rental. immediately. He has been vice pre The company has also announced dent and general manager of tr plans to enter the CATV area by leas- company since January. Prior to ti: ing mini -mobile video tape vans to CATV operators. In addition, the company plans to offer programming for the systems, including sports, children's shows and features.

COMMERCIALS MAKERS HEYWARD L. SIDDONS has joined Storer Studios as an account executive. Siddons past experience includes four years with two Atlanta advertising agencies as a film and radio producer and account executive. He was also for several years a network tv director. O'SULLIVAN RALPH KESSLER Prior to joining Storer, Siddons O'Sullivan was vice president ar NEIL KOBIN worked for two years as producer/ general sales manager of ABC Filn director for an Atlanta film produc- domestic division, a position he he. tion company. since March 1967. Tele -Tape Productions has added Before joining ABC, he was dire two staffers. GARTH V. GENTILIN, for- tor of program services for Harrini merly a tv program manager at ton, Righter and Parsons. From 195 RALPH KESSLER PROD. r Foote, & - to 1961 was managf 19 EAST 53RD STREET Cone Belding joins Tele he general sales NEW YORK, N.Y. 10022 Tape's sales department. for Independent Television Corp. PLAZA 3-8313 DAVID PALM will work in the company's graphic arts department. Prior SOUTHEAST SPLIT IMAGE to joining the company Palm was a Storer Studios became the souti designer at ABC and L. W. Frohlich east's first production center to us Advertising. multi -image techniques in commellI

~~DAVID K. HARLAN, formerly a tv - cials recently when they did two on~~

36 Television Age, May 19, 196 Georgia itte spots for the State of Advertising Directory of e,rtment of Industry and Trade. brer crews shot more than three covered 3,000 lilt of film, and SELLING COMMERCIALS in the seven weeks necessary An , loot the two commercials. d,tional month was required to into a one- di the footage down Great Western Financial Corp. E, J&L litte spot for tras el and a second AT&T "Impulse" N. W. Ayer n for industry. fund requirements were as corn - the in- t( as picture demands. For ,ury and trade commercial. 17 sep. ire soundtracks were mixed to .-1 rite overlapping sounds.

:l'.LEGE FILM COURSES or the film professional m ho PRODS., Hollywood KIM & GIFFORD PRODUCTIONS, INC., N.Y. GERALD SCHNITZER vcts to find out where and how film seing taught, or the young person sr ling to attend -a school with a film atnram, the American Film Institute that it published a study with just Brach's Candy Meyerhoff Honda Grey Advertising it n'mation. y 1~+ 'he American Film Institute's ft- "aide to College Film Courses, 1;9-70," is a 42 -page booklet which tt; what courses are taught, who tr;hes them, what equipment is used, .,, Fiat assistantships and scholarships a available, what degrees are of - fed, and where there are Summer c t rses. SANDLER FILMS, INC., Hollywood PELICAN PRODUCTIONS INC., New York It costs $1; and is available from

I Institute's Washington headquar- Is at 1815 H Street, N.W., Wash- i;ton D.C. 20006. Jean Nate Bath Gel Clyne Maxon Creative Corner E. A. Korchnoy, Ltd. JIW IT'S ON PAPER When Movielab president Saul Ace and Teletronics International esident George Gould recently ,led agreements under which ovielab would acquire the video pe firm, they confirmed what was ported as a rumor in early March TELEVISION AGE-that upon corn- Hollywood, N.Y. PRODUCTIONS, Chicago FRED A. NILES-Chicago, etion of the acquisition, Teletronics WGN CONTINENTAL .ould place more emphasis on the 'owing post -production and tape iplicating end of the business. To this end, or- Master Charge McKinney -Silver Teletronics has Fine Jewelers Guild Glenn Advertising 'ered an additional in $1 million T , luipment, and is expanding its fac- lties. Already approved by the stock- A o olders of Teletronics, the transaction 711 be submitted to Movielab stock- olders at their annual meeting on une 18 in New York. If it's ap- ,roved, Teletronics will receive 225,- 100 to 450,000 common shares based JEFFERSON PRODUCTIONS, Charlotte JAMIESON FILM CO., Dallas tpon the earnings of Teletronics fol- owing the acquisition.

Jl ''elevisio Age, May 19, 1969 ZOOMING IN ON PEOPLE i Productions and Group W Program JOHN CURRAN, television ac(1t SELMUR (SONNY) CHALIF Sales. In his new position, has ,been Simon will group supervisor at Doyle 'one named administrative director, coordinate the related activities of Bernbach, has been appointed Screen Gems International, West advertising, promotion, research, president of the agency. Curraiil'es Coast office. will press information, Chalif have total public relations been with the agency since 156, involvement with activities and merchandising. Simon of the formerly Before joining DDB, he was ''t$ company on the West coast. His re- held the position of manager of ad- president in charge of program¡nl vertising, promotion and publicity. at Clyne -Maxon. to Prior joining Group W in 1967. BRANDON STODDARD has been,1 Simon was promotion and publicity pointed a vice president and asso to manager of KDKA radio Pittsburgh program director of Grey Advt`g: R for nine years. ing. Stoddard has been with h LEITH STEVENS has been appointed agency since 1962 serving as o. to the newly created post of music grams operation supervisor pri tol supervisor for Paramount Tv. Stev- his new appointment. ens will be responsible for the admin- DAVID A. USKALI has joined istration of all facets of music or bell -Ewald as a copywriter on he Paramount Tv and during the season agency's Chevrolet account. will compose and conduct for some JOHN H. LAMBERT has been naa 90 -minute features, pilots and epi- vice president and creative dir¿ r sodes of series. of the Baltimore office of W. B. NI CHALIF Republic Pictures has appointed & Co. Lambert joins the firm fl!Iit P. F. PATRICK as sponsibilities include program pro- sales representative Warwick & Legler New York, wke in the East and RICHARD ELLIOT in curement, sales and sales service and he was senior vice president and 1n I the West. client relations. He will be responsible Both will carry the full line for creative officer. Previously,ile of Republic products to Lloyd Burns, president of the com- for television in- was group copy head at B&B. pany in New York. cluding features, programs and ser- Two executives of Kalish, Srbi ials. OWEN SIMON has been appointed Walpert & Ringold, Philadelpa1 to the newly created position have been elected vice presidesii of man- AD MAKERS ager of creative services for Group W the. are: II. ROBERT LESNICK, exu. RICHARD HUEBNER has been elected tive art director and HOWARD M. RE. a vice president creative associate associate creative director. for art at SSC&B Huebner joined the agency several months ago from Y&R GETS TWO NYAD AWAFS Foote, Cone & Belding where he was Young & Rubicam picked up loiÚ senior art director for Clairol and New York Art Directors Awards 1r Sears. the Urban Coalition spots that In MRS. DEANNE TORBERT LEETY has Someone first and second place Andys is been named a creative director at month, and an IBA prior to that. N.W. Ayer. Her initial responsibility The winning commercials, both will be Ayer's newly acquired client, the under one -minute category, we is making Economics Laboratory. designed by Marvin Lefkowitz. T(' Isadore and Bob Elgort were money writers. Horn/Griner produced or., while DVI did the other. The other winner in the categú was Gardner Advertising for a R- with your ston Purina spot. Mack Bing direct for Pacific Commercials. Wells, Rich, Greene won a g(l station's medal in the one -minute or over ca gory for an American Motors sp shot by L. Williams and Howard Zi: color film for Howard Zieff Productions. Second winner in the category w Foote, Cone & Belding for a Cony LEETY ad, directed by Melvin Sokolsky f process. Before joining the agency in 1964 Skolsky Flims. as a copywriter; she was a copywriter at Ben Sackheim. Earlier she MORAL TONES worked as a senior fashion copy- Five national advertisers and the writer at Montgomery Ward; and an agencies won Moral Tones in Adve editorial writer for McCall's maga- tisirig Awards sponsored by Manhi See page 35. zine. tan College's undergraduate scho

19' 38 Television Age, May 19, recognize f 'usiness. The awards liaising which "reflects high Advertising Directory of 101, ethical and human standards; ha aims to ínstruct, improve or kihe common good which strives SELLING COMMERCIALS )rthe better things in life, and hh sincerely aims to improve the 'etre of all." 'inners were The Chase Manhat- Muller, Jordan & Herrick Aluminum Co. Cramer-Krasselt Co. Puma (Monsanto) at3ank "Cities" commercial, Comp- Mirror (); Advertising. The RCA "Slow (ler" commercial, J. Walter y.- ti4t Blue Cross -Blue Shield wral :'hnpson Co. '+. 7 `f5y Woman" commercial, J. Wal- eiThompson Co. Institute of Life á ntrance "If" commercial, J. Wal- e;Thompson Co. General Electric "Air Pollution" commercial, BOO.

ELEKTRA FILM PRODUCTIONS, INC., N.Y. ICAGO EMMYS SARRA, INC. he Chicago Chapter of the Na- :i lal Academy of Television Arts its annual Salem Cigarettes William Esty Co. al' Sciences presented Norwich Pharmacal Co. NP -27 B&B Emv awards May 5 in the Grand Bloom of Chicago's Conrad Hil- ta Hotel. The presentation was car - by WLS-TV. 'the Emmy award for outstanding áromplishment by an individual given to two Windy City resi- dtts. Flyod KaIber of WMAQ-TV and fink Leahy of WBBM-T\ shared the kmors. PRODUCTIONS, INC., N.Y. INTERNATIONAL SOL GOODNOFF Six programs were picked to re- TELETRONICS eve Emmy awards. The Architec- le of Chicago: Frank Lloyd light was carried by WTTW; The Schenectady Savings Bank Hu Chain Opel Kadett McCann-Erickson lildren are Waiting by WBBM-TV; ... .,., ' r.n}. ,tyn y y FIC i:nois High. School Association ,ports by WGN-TV; McMYlahon's Poli - Ian's by WTTW; 1968: Year Unpre- '. .. etable, WMAQ-TV; and Three From ,, 4 j ° i , , , s, ,inois, WMAQ-TV. F 1 _ Three series winners were Joel t i tly Commentaries, WLS-TV; Oppor- °..,:1, laity Line, WBBMM-TV: and Sunday . '4, ._.

V,`Y. . R' !._y.+o- . ftecials, WMAQ-TV. .. ' Arlington The LOGOS TELEPRODUCTION CENTER, seven recipients of Enmlys for THE HABOUSH COMPANY, Hollywood ,cellence in technical achievement :re Glenn A. Brown, WBBM-TV; El- er Cawthon, WGN-TV; Michael Low- Lines Leo Burnett JWT United Air tstem; James Magín, WBKB-TV; Pan American Airlines ..,t@ !T ick Reynolds and Les Hooper, NMAQ.TV; and the engineering staff WFLD-TV. -

'1 THE STARS National 'l'elefihn Associates and alent Associates will co -produce a 'eekly half-hour program, The Won- erf ul World o f Astrology for syndi- ation.. The show, hosted by Tom INC., New York HOLLYWOOD TOTEM PRODUCTIONS, loston, features Olive Adele Pryor. FILMFAIR, The program is being produced 39 Television Age, lllay 19, 1969 for the 1969-70 season, and will fea- -run off first -network motion pictures ready launched its first 13 e ture well-known I personalities as mys- has racked up sales in 50 markets. seminar, with seven students sejlted tery guests. Thirty-nine hours will be Recent sales include KNTV San Jose, from the black community of gltte made. WSWO-TV Dayton/Springfield, WKBW- Los Angeles. Present plans call ;r it TV Buffalo, WLOS-TV Asheville, WITI- to be followed immediately I d ON THE DOTTED LINE TV 'Milwaukee, KTRK-TV Houston, second 13 week seminar with a d ex Rona Barrett, the gal who makes a WRAL-TV Raleigh, wsix-Tv Nashville, ent group of participants numb[ng living at what most women do na- W T V T- T V Tampa/St. Petersburg, as many as 20. turally KBTV WFTV anyway - gossiping - has Denver, Orlando and The seminar is covering all njorl KIII been sold in 16 markets by MPC. Corpus Christi. phases of commercial film ma ng, The three -minute feature, to be Nine more stations have been and before it is ended the stub inserted into news and women's added to the line-up carrying will have filmed one 60-secor tv shows, has been signed for by MCA's Universal Star Time bringing commercial in color. WNEW-TV New York, WTVN-TV Col- the total to 30 stations running the Prime motivation for the esta umbus, KTTV Los Angeles, WKBF off -network product. went of the seminar, according to Cleveland, WKRC-TV Cincinnati, Among the new stations are WHS- Haboush vice president Richardía KNEW -Tv San Francisco, WKss Phila- TV Louisville, WSUN-TV Tampa -St. boush, is the desire to help Wilre delphia, KBTV Denver, WTTG Wash- Petersburg, KOGO-TV San Diego, they are needed in the hope thatei ington, D.C., WHIO-TV Dayton, WHEN -TV Syracuse, KFSA-TV Ft. haps one out of 20 could find a KMBC-TV Kansas City, WAST Albany, Smith, KRGV-TV Weslaco, KHAR-TV pose and a goal. KCPX Salt Lake City, WSPD-TV Tol- Anchorage, KREM-TV Spokane and Haboush does not overlook he edo, WKBG-TV Boston and WKBD KMVT Twin Falls. possibility that the program ay

Detroit. . Max, the 2,000 Year Old Mouse, produce talent that has a place iilis MPC has also sold Frank Sinatra syndicated by Krantz Films has organization. Jr., With Family and Friends to the been sold to KCPX-TV Salt Lake City Subjects on the agenda inclde Monsanto Co. for airing on CBS -TV and KPTV Portland. how commercials evolve from In next Fall. advertising agency, the commetlal . The first program to come out of ON THE WAY compared to the entertainment 1m, 20th Century -Fox's East Coast Western Video Productions in how to express an idea in film, agt production division has already been association with SpectraMedia aspects of commercials, busi'ss sold in over 40 markets. The most aspects filming 119 Television, will produce 12 hour- of commercials, recent additions to Bobbie Gentry's long musical -comedy specials with an ratory processing, filming, locam The Sound and the Scene are KVII-TV astrological focus for network pre- scouting, casting and script writii. Amarillo, WBAL-TV Baltimore, WLBZ- sentation. King Family producer Del TV Bangor, WSDC-TV Charlotte, WGN- NORTHERN ACQUISITION Jack will produce Signs of the Zo- TV Chicago and KTHI-TV Fargo. diac. Colodzin Productions has acqutd Also, KPRC-TV Houston, WHTN-TV Clark Jones will serve as producer Sin-Cin-Kin Film Co. of Toroo. Huntington, K L F Y- T V Lafayette, director of Bob Banner Associ- Headed by Andrew Welsh as pd.; WCKT-TV Miami, WCSH-TV Portland, ates' Peggy Fleming Debuts at Mad- dent, the branch will be known s KOLO-TV Reno, KUTV Salt Lake City, ison Square Garden with the Ice Fol- KIRO-TV Seattle, KPLR St. Louis and lies, to be aired next Christmas on KXLY-TV Spokane. NBC-TV. MCA TV REALIGNMENT Warner Bros. -Seven Arts' Volume 13, which MCA TV has realigned territo includes 30 major SEVEN JOIN AUDIO for two of its sales vice presides Seven still photographers, all with Carl Russell will move from 'tsl Magnum Photos, have signed with Atlanta headquarters to head pi Unparalleled opportunity. Audio Productions to produce tv MCA Tv's Chicago sales operatio A young public company in the com- commericals. The photographers are as vice president, central region. Crl munications -entertainment field has Elliot Erwitt, Burt Ginn, Ernst Runge will shift from the Charh immediate need for sales personnel Haas, Erich Hartman, Constantine office to Atlanta as vice presidd, with extensive experience to sell its Manos, Dennis Stock and Burk southeast region. color video-tape production facilities Uzzle. (mobile and studio) to advertising MODEL FESTIVAL - agencies, production companies, net- SEMINAR FOR BLACKS works, etc. Spangler Television has acqui:'1 While the Film Producers Associa- the American and Internatio t Company also needs personnel with tion and the Directors experience in TV syndication to de- Guild of Model Festival and will produces velop production and sales. America are working out the details one -hour color special hosted 1' of their we Unlimited chance for advancement, assistant director training Cliff Robertson and his actress to al substantial draw, stock options, and program begin on the East Coast Dina Merrill. Production plans multitude of other fringe benefits. next Fall, one West Coast company site for the ninth annual festival hme Send resume with complete informa- has begun its own seminar to spark not yet been announced. tion to Box 264 Television Age. All in- an interest in blacks in the commer- Former owners of the festiv, quiries will be treated confidentially. cial production field. Ruth Tolman and Morton Male, vl The Haboush Company has al- continue to operate it.

~~40 Television Age, May 19, 11 MAY 19, 1969~~

~~TELEVISION AGE SPOT REPORT~~

~~a review of current activity in national spot tv~~

while average ratings went up 25 per he performance of independent 68 season. At the same time, the "D" in contrast to independents. stations as .audience grabbers has county level rose from 97 to 107 per cent However, the study makes the point Inn getting more than the usual at - cent. notes that that MNA markets as a group are Winn from Metro TV Sales. As for regions, the study viewing in not representative of the full com- The rep firm has been showing to during the 1967-68 season and Pacific regions petitive strength of independents. It lencies a study of changes in prime - the Northeast respectively, points out that nine of them have no pe viewing habits with particular was 94 and 89 per cent, network independents, while níne others have Terence to (11 rising audience of the national nighttime regions UHF independents only. Thus, says ares for independents and (2) how average while the other three the varied from three to the study, independents are compet- :11 indies cumulate audience and of country level itive "in kind" (that is, via vIiF), in hieve frequency. either by Ihenr- 10 per cent above the national only 12 of the markets. Ives or in combination with afdil- of nighttime network. the Ti is TV's contention, there- tes. The study then zeroes in on 30 Metro Mul- fore, that the top five markets can be Metro TV's study jumps off from markets comprising the Nielsen Area (MNA) reports, and considered "basically representative I analysis of primetime network ti -Network of inde- of the varying market and station ewing and displays Nielsen data fin is that primetime shares from 1965- facility situations that influence net- dicating a relative decline in met- pendents rose 21 per cent -April), work vs. unaffiliated stations' relative rpolitan area audiences ("A" coun- 66 to 1967-68 (November strengths." s) and a compensator\ rise in 'These markets show the indies to nail town/rural area audiences be a much greater competitive force `D" counties) during the 1963-68 averages indicate. Iriod. than the 30 -market (Continued on page 44) lnother reflection of this develop - tent, the study points out. is the 'tatne drop in nighttime network adiences in the most populous Niel - regions (Northeast and Pacific) Among current and upcoming spot nd the parallel rises in the other --el iisvp campaigns from advertisers and tree regions. agencies across the country are the t in profiling urban -rural nighttime following: etwork viewing trends, the study tr ,,, ompares county -size with national American Home Products verages during the five-year period. (Clyne ilÍaxon, New York) r khile "A" counties averaged 98 per - Day and early and late fringe 30s being seen in about 25 markets ent of the national level in the .1963- Phyllis Stollnrack buys for Pharma- are Craig for DRISTAN nasal mist. The spots e; season (November -April), that co and Clairol at Norman, R will run until May 31. Leslie Baker leclined to 95 per cent in the 1967- Kuntmel, New York. worked on the buy.

Television Age, May 19, 1969 Anderson, Clayton Gillette Co. Kitchens of Sara Lee, divisiotl)fS (Benton & Bowles, New York) (Batten, Barton, Durstine & Osborn, Consolidated Foods Commercials for SEVEN SEAS salad New York) (Doyle Dane Bernbach, New Y' dressings are running in over 50 markets. A buy various for GILLETTE products is Commercials for various SARA LEE I Day and early and late fringe 30s and underway in about 50 markets. Minutes products break issue date in over 50 piggybacks are being used, and end and 30s are being in used prime and markets. Early and late fringe minutes date depends on the market. Ann fringe time to reach men. Bruce McQuilton and piggybacks will be seen for four Rosenberg placed the buy. worked on the.account. weeks in an attempt to reach women.

Charlotte Corbett is one of the buyers c Johnson & Johnson the account. General Foods (Sullivan, Stauffer, Colwell & Bayles, (McCann-Erickson, New York) New York) Lanvin-Charles of the Ritz A buy for BURGER CHEF broke shortly A buy for BANDA1D plastic strips and (Daniel & Charles, New York) before issue date in about 25 markets. other JOHNSON fi JOHNSON products A buy for MY SIN broke shortly before Day and early and late fringe 30s and is underway in several markets. Early issue date in a few selected markets. minutes will be running until June 1. and late fringe 30s are being used. Prime IDs and 20s will be running unti Orrin Christy worked on the buy. 1my Cohen worked on the buy. June 1. Lydia Blumenthal worked on the buy. Liggett & Myers Tobacco (J. Walter Thompson, New York: Commercials are being seen for L&M at CHESTERFIELD cigarettes. Early and late fringe minutes will be seen until July 19. Diane Rose is the buyer. Menley & James (Foote, Cone & Belding, New Yo) A buy for CONTAC breaks on May 25 about 25 markets. Day 30s, aimed.at women, will be running for 15 weeks. sr -, > ..x Hillary Hinchman is the buyer. Mennen Co. (J. Walter Thompson, New York Buys have placed for SKIN BRACER, ,A. COOL: SOF STROKE and PROTEIN 29. Earl) and late fringe 30s and minutes will be seen in about 25 markets from issue date through June 28. Dorothy Thornton t worked on the account. Norwich Pharmacal Co.

(Compton Advertising, New Yon 'I1 A buy for TRI-ACTIN is underway in about 50 markets. Early and late fringe 30s are being used to reach adults over 35, and will be running for about eight weeks. Bill Taylor worked on the buy. Pharmaco (Norman, Craig & Kummel, Ao York) A buy for CORRECTOL breaks issue date in about 20 markets. Day 30s will be running for four weeks in an

~~I (Continued on page!)~~

*$1,214,015,000 in Consumer Spendable Income in the 35 counties where WWTV/WWUP-TV is the dominant CBS station. Source: SRDS. Audience measurement data are estimates only, subject to defects and limitations of source material and methods.

//,e ce%t't , //iI/io?rs RADIO WKIO KALAMAZOO-BATTI5 CREEK MET GRAND RAPIDS .11 WITH GRAND RAPIDSKALAMA100 WWAM/WWTV.FM CADILLAC WWTVIWW(JP-TV Adams has been appoin,l TELEVISION Edward WKIOTV GRAND RAPIDS RAIAMAIOO CADILLAC-TRAVERSE CITY / SAULT STE. MARIE of WCIX-TV Mica. WWTY/ CADILLAC.TRAVERSECITY general manager WWUP-TV SAULT STE. MARIE ROLN.TV/ LINCOLN. NEBRA Avery-Knodel, Inc., Exclusive National Representatives Adams has been with Group W KLIM IV GRAN D ISLSKAAND. NIB. the past 10 years.

~~42 Television Age, May 19, 1 Ine Buyer's Opinion . . . t 1 GET OUT FROM UNDER~~

'There ís no greater harassment to buyer and seller than the super- )undance of paperwork inherent in the system of spot television sales. on the rom the day the first spot was sold, the whole process has taken the call )lor of some garish nightmare perpetrated by Hammermill Bond. Systems have been initiated by agencies and reps throughout the years letters of alleviate the problem, but somehow it is still with us. The problem that the basic system needs improvement, not just the sidelights. The service mount of paper transmitted between buyer and seller can be vastly republic uced quite easily. What individual agencies and representatives do eternally for their own records is their own problem. since 1925 When an order is given and then verbally confirmed, a contract is Int out with copies to the buyer, representative, and station. The con - ,act has all the pertinent data-start and end date, spots, prices, etc. Lnd that is all the paperwork that is needed. Ever. Period. As long as the basic buy has not been drastically changed during its un, there is no overriding reason to have the rep mail any more tissue paper to the agency. It should be made standard procedure for reps to dorm their agencies that the original contract will be the only cor- Maurice 'espondence sent. If a major change, such as .a different end date, oc- Corken, vice pres. & gen. manager 'urs, then an amendment can be issued. When you come right down to "Serve is the key word in our motto. ,1, occurrences like this happen infrequently. It challenges us to provide the best Pre-emptions and makegoods? There's no reason to have them con- in entertainment, news and public firmed in writing. You get a call from the rep, and he informs you of a service that our many years experi- ,meemption. You take a makegood. Then, just as always, you follow ence can provide." This means through with your own individual agency procedure. you .,*111 . zither send a form through to estimating and billing to alert them of the change, or forget about it entirely as soon as you put the phone down. anyway, A contract modification, generally received a few weeks later is of no importance to the execution of the change. In the case of dis- crepancies, payment is made only after the buyer gives the authority, regardless of what a station's contract or modification says. of it is The biggest reason for reducing paperwork is that so much Ted include requests ignored anyway. Many contracts received by the agency Arnold, vice president, sales rep, but agencies rarely that signed copies be returned to the station or "First we must serve, then may we comply. do as written confirmations of verbal orders, Contracts serve sell" has been our motto for years. - but and money, as most people realize. returning them is a waste of time We urge the staff to serve family, be verified in writing There are systems that require everything to community and client to the best of from under such a system (God help the stations. If an agency operates his ability." it), then it can request the station and rep to continue sending the reams of paperwork they now send. But the philosophy of the stations should be one contract at the beginning and that's it. If someone wants more paper for every little time change and makegood, he would just have to ask for it. It's a good bet that a lot of the paper would never be missed. With so many dollars committed verbally in this business, a man's r word is his bond. Many businessmen in other fields would shudder at the millions of dollars that change hands without signed contracts. It has to be this way, since television and the purchasing of time are so George TV program director immediate. Consequently, verbal agreements between buyer and seller Koplow, mean more than contracts received after the transaction. So why bother "We're judged by program quality. I sched- With all the extra paper? Contracts, as they are used today, are not really When Cork, Ted and plan 90 years' experience in this Fl contracts at all in the true sense of the word. They are written confirma- ules, public tions. Used in this context they serve the purpose of verifying a basic market is working to insure schedule. But incidental changes do not warrant the same effort. The acceptance." savings of paper, time, and postage can be enormous. Some people will have reasons to reject this idea. It wouldn't work under their system of doing things. Fine. Let them carry on. But for WHBF countless others, it would bring a realization that so much of the work 2 market in is unnecessary. They would just have to get used to hearing their names CBS for the No. (Rock Island, less frequently at mail call! Illinois -Iowa Davenport, Bettendorf, Moline)

feleesion. Age, luay 19, 1969 43 Metro TV (From page 41) Rep Report Media Personals Primetime winter shares of indepen- JOHN LOWE has been appointed dents (February -March, 1968, NSI) MIARTY ORLOWSKY has been pro.' a special with Tele- rooted to broadcast supervisor on'l representative in New York, Los vision Advertising Representatives, Angeles, Chicago, Procter & Gamble, Canada, at Comp- Chicago. He had previously been Philadelphia and Boston were, re- ton Advertising, New York. He has with the Leo Burnett Co. in media spectively, 22, 23, 13, 11 and 3. Sim- been with the agency since March, and special projects research. ilar summer shares (July, 1968) 1968. were 32, 32, 17, 13; 4.. LLOYD BRUMMETT has been ap- THADDEUS KELLY, RUDOLPH NAR-! pointed midwestern manager, re- Shares in many of the other day- DELLI and JAY SCHOENFELD have1 search and sales promotion, at CBS parts in the five markets are even been elected vice presidents at Mc. Cann -Erickson, Television Stations National Sales. higher. Winter shares of independents New York. All three! I are executives in the media depart, in early fringe time in New York, men t. 1. Los Angeles and Chicago ranged between 39 and 43 (February -March, ROBERT M ACDONALD has been ap- 1968, NSI). pointed vice president, media, at Erwin Wasey, Los Angeles. Previ- Metro TV had a special tabulation of Nielsen Instantaneous Audimeter data done for typical primetime spot schedules on WNEW-TV New York and on the flagship stations in that market. The purpose was to pinpoint cumulative audience patterns and the rep firm said that, while its New York station is used, the generalizations are applicable to other VHF indies BRUMMETT in major markets. He - will be headquartered in Chi- One of the points is cago. He had previously made that been with indies, KMOX-TV St. Louis. Also at CBS, for any given level of gross THOMAS MAHER has been appointed rating points, get higher frequency an account executive in the New than affiliates, though a smaller cum- MACDONALD York office. Maher had been with ulative audience. H -R Representatives. ously, he was associate media di- The data also pointed up the fact rector at Batten, Barton, Durstine & WILLIAM CARTWRIGHT has been that the weekly potential cume (66 Osborn, New York. elected a vice president at Edward per cent in the case of WNEW-TV); Petry & Co. He has been with the does not necessarily reflect the po- GEORGE WILCOX has been named Detroit office since 1938. director of media at tential cume for Needham, longer periods. Harper & Steers, Chicago. He has Tele -Rep has moved to new quar- One example cited: 380 grp's over been with the agency since 1963, ters in New York. The new offices six weeks yields a reach of 81 per and was elected a vice president in are located on the eighth floor of cent of New York January of 1969. 110 East 59th Street. households. In a comparison made of prime - MARTIN NARVA has been appointed time packages in which the basic manager of the media department criterion is households reached three at Lennen & Newell, New York. '1 or more Narva, who is a vice president, times over six weeks, the joined the agency 14 years ago as study implied that an independent a mail boy. can equal or better the performance of affiliates. Where the criterion is ERNESTINE PARKER has joined six or more times, with Tracy -Locke, Dallas, as media su- an average pervisor. She had been with the rate of once -a -week, the data suggests agency from 1949 through 1966, an independent can do much better and spent the three years until now than affiliates. with another agency. The study, in addition, compared NORMAN PINSKY has been ap- t cume audiences for (1) two affiliates pointed media director at Wesson combined vs. (2) WNEW-TV plus & Warhaftig, New York. Previous- one affiliate. Examples of grp's be- ly, he was with John F. Murray and I. also with Durstine tween 175 and 435 over four to six Batten, Barton, & Osborn. weeks showed total reach slightly John O. Gilbert has been named ex- better for the latter combination. ROBERT SWINEHART has joined ecutive Hutchins Advertising, New York, as vice president of the Pacific Also pointed up in the study was media director. Prior to joining & Southern Broadcasting Co. He had the argument (with data) that, with Hutchins, Swinehart was with Al been vice president in charge of af- their lower rates, indies can do even Paul Lefton, Philadelphia, where he filiate relations for the ABC Tele- better on a dollar basis than the held the position of media supervisor. vision Network. audience figures indicate. R I

~~44 Television Age, May 19, 196! p9 file NANCY BURGHART~~

She attended Brooklyn College, Advertising is probably the ¡trey where she took advertising courses, 01r ad agency in the world that can and entered the advertising field it has an award -winning speed elm about five years ago as a media as- and a national women's bi- sker sistant at McCann-Erickson. She's champion in its media de- ding been with Grey just shortly over a ptment. Year and feels the degree of sophis- Burghart, who buys for the Li ,fancy tication offered by the media depart- Home products that Grey Aerican ment is both rewarding and chal- spends much of her time Indies, lenging. the office doing something in oside Grey has computerized some of its Cycling is her favorite now. s'rts. accounts, and Miss Burghart is look- she hasn't given up skating. aiough ing forward to the possibilities that said, however, that skating takes S: automation presents. "Such innova- are time than she currently has tions provide an everchanging atmos- wilable. Also, she prefers a big lake held in Czechoslovakia. involves three to four phere which makes the job more ex- f. practice, something lacking in Training divided between citing," she said. New York area. hours a Slav, usually before work and the hours A native New Yorker, Miss Burg - "She started cycling at the age of the hours of course, hart lives in Queens. She loves to J-"it was a neighborhood thing" afterward. And weekends, travel-she's been all over the United land decided to enter competitions are spent on a hike. States and has raced in Spain and lcause she felt she had a chance Back in Grey's media department, slow down. France. And when she's not either i win. Nancy_ 's pace doesn't plan- cycling or skating, she often spends Was she successful? Well, she's She's doing both buying and her leisure time skiing or play ing ,ready won five national titles, and ning; and enjoy s both, and said she'd like to stay in media. She buys tv, tennis. These two sports, though, she I, currently training for a World kept purely recreational. liampionship meet which will he radio and print. said she's

~~PORTLAND~~

KVAL DOMINATES SALEM a 180,300 TV homes with an EUGENE effective buying income of $1,956,187,000, the Pacific SPRINGFIELD Northwest's fourth largest market .. , with 27 of the 30 most -viewed programs week There's COOS RAY in and week out. No other .ROSEBURG single media buy can deliver more because of mountains more to and duplication restrictions. KVAL DELIVERS a 5 to 1 adult viewership lead in early evening KVL. by the and late evening local news, prepared market's largest full time local news team ... proven feature programming with Mike Douglas, Mery Griffin, live children's shows and the area's ñ\meets most respected public service department. tha THE THE ONLY SMALL NUMBERS ARE CPM... Ask your H -R TELEVISION, INC., man or ART MOORE & ASSOC. in Seattle the eye and Portland. KVALITV EUGENE, ORE. KCBY-TV, COOS BAY Audience and related data based on estimates provided SATELLITES I KPIC-TV, ROSEBURG by ARB and subject to qualifications issued by these services

Television Age, May 19, 1969 45 Spot (From page 42) Agency Appointments attempt to women over reach 35. Phyllis JEXN BOURLAND has been elected count, joined the Stolhnack worked on the account. agency in 1964. a vice president at Batten, Barton, Allen, with the agency since 1960, Durstine & Osborn. He has been is account executive on Shulton, Inc. Quaker Oats transferred to the New York head- (Doyle Dane Bernbach, New York) quarters of BBDO-International HAROLD ROVER has been elected A buy for LIFE cereal broke shortly from Paris, where he had been re- executive vice president and a di- before issue date in over 50 markets. Day, gioilal manager since 1966. NICHOLAS rector at early and late fringe 30s and minutes Sullivan, Stauffer, Colwell LEBEUF will succeed ,Bourland. & are being used until July 6 in an attempt He Bayles, New York. He was with to reach women. Chuck Richardson had been marketing manager at the agency from 1961 to 1965, and placed the buy. the Paris office since 1966. returned in 1968 as senior vice president. Remington Rand GARY ANDREWS, PETER GEORGESCU and THOMAS JOSTEN have been BERN (Deleha.nty, Kurnit & Geller, New KANNER has been appointed named vice presidents at Young & York) chairman of the administrative com- Rubicam, New York. All are ac- mittee of the board of directors at The top 20 markets will be seeing spots count supervisors. Josten joined Y&R Benton & for three REMINGTON products. Bowles, New York. Kan- in 1953. Andrews has been the ner Commercials for the youth shaver broke with is senior vice president and di- shortly before issue date and will run agency since 1955 and Georgescu rector of media management. FRANK through June 14. Early and late fringe since 1963. STANTON has been named to the and prime 20s, 30s and 60s are being executive committee of the board. used. Early and late fringe 30s and DUANE RAGSDALE has been ap- He is senior vice president and man- piggybacks and prime minutes are being pointed a senior vice president at agement supervisor. used until June 7 to sell the ladies' the William Esty Co., New York. shaver and Remington hair curlers. Jerry IRA ROTHBAUM has Gelinas placed both buys. been elected a senior vice president and management supervisor at N. W. Ayer Salada Foods Ltd. & Son, New York. He has been (Norman, Craig & Kummel, New with the agency for almost 16 years. York) A six -week buy for SALADA tea breaks WALTER BOOTH has been promoted issue date in about 50 markets. A second to associate general account super- six -week flight begins July 6. Early visor on Chevrolet at Campbell - and late fringe 30s and prime 20s will be Ewald, Detroit. Booth is an used. Bob Gray placed the buy. executive vice president at the agency. Four other executives on the Chev- Scott Paper Co. rolet account have been promoted. (J. Walter Thompson, New York) They are C. H. FELT, DAVID DAVIS, Commercials for various SCOTT paper Jlt., PAUL JOHN and RICHARD O'CON- products break issue date in about 20 NOR. markets. Day and early and late fringe 30s and minutes will be used until 29. June RAGSDALE GORDON LAWRENCE has been elected Diane Rose works on the account. an account supervisor at Kalish, He is account supervisor on Hunt - Spiro, Walpert & Ringold, Philadel- Shulton Wesson Foods. Ragsdale, who joined phia. Lawrence is an account super- (Norman, Craig & Kummel, New Esty last year, had previously been visor. York) with Compton Advertising. Buys have been placed for OLD SPICE. RICHARD MONLEY has been ap- The first breaks issue date and will ROGER BULLARD and CHARLES ALLEN pointed a senior vice president and have been appointed vice presidents a member of the operations commit- at Compton Advertising, New York. tee at D. P. Brother Sr Co., Detroit. Bullard, who is management super- He has been with the agency since visor on the United States Steel ac- 1965.

Buyer's Checklist be running for about four weeks. Start date for the second buy is May 26. New Affiliates Early and late fringe and prime IDs, 30s WSPD-TV Toledo will become a and minutes will be used. Phyllis primary affiliate of the NBC Tele- Stollmack worked on the account at NC&K. vision Network, effective June 15, 1969. Sterling Drug (Cunningham & Walsh, New York) New Representatives BEESEMYER MACQUEEN A buy for ZBT baby powder is underway wrry Youngstown has appointed in about 40 markets. Using day 30s Avery-Knodel its national sales Richard Beesemyer has aimed been named at young mothers, the buy will representative, effective immediate - vice president in charge of affiliate run through June 20. Thomas ]y. Wolfe placed the buy. relations for the ABC Television Net- work. Kenneth MacQueen has been Rate Increases elected a vice president of ABC and Sterling Drug KTSM-TV El Paso, from $400 to (Richard K. Manoff, New York) $425, effective November 1, 1969. appointed general manager of WABC- Prime IDs will be running in a few markets KTAR-TV Phoenix -Mesa, from $650 TV New York, replacing Beesemyer. starting issue date for l\IEDI QUICK. to $700, effective November 1, 1969. ' MacQueen had been sales manager The spots will be seen for about four WDAM-TV Hattiesburg, from $300 of WXYZ-Tv weeks. Ed Finlay worked on the account to $350, effective November 1, 1969. 1I Detroit. at Wanhoff. de 46 Television Age, May 19, 19t Now Available 1969 TEN CITY MAJOR MARKET GUIDE

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~~$1.00 PER COPY Accurate, up-to-date, practical $5.00 FOR 10~~

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~~Gentlemen : Please send me copies of the 1969 Order TEN CITY MAJOR MARKET GUIDE at $1.00 per copy $5.00 per 10 copies. Now! Name Address~~

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~~Television Age, May 19, 1969 47 IN MARYLAND MOST PEOPLE~~

~~ATCH WMAR-TV st° NEWS '~~

~~Pear. K~~

~~!+r-fo t I I "~~

THE "NEWSWATCH" AIR TEAM - (From left to right) David V. Stickle, Director of Public Affairs; Perry Andrews, Weatherma'd Ron Meroney, Weatherman; Lowell James, On -the -scene Reporter; George Rogers, News Director; Jack Bowden, News ReportEl Chuck Richards, News Reporter; Jack Dawson, Sports Director; Bill Burton, Outdoor Editor; Susan White, Feature Reporte George Collins, Associate Editor, not included in photo.

This leadership represents the sum of average 1/4 -hour homes - March 1969 - early plus late evening, Monday through Friday. This information is based on the March 1969 ARB and NSI ratings. In Maryland Most People Watch COLOR -FULL WMA R -TV CHANNEL 2, SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by KATZ TELEVISION

Audience data, if any, used herein are based on standard measurement surveys and are subject to the limitations of the original source. They are estimates only which are not accurate to any precise mathematical degree.

~~. 48 Television Age, May 19, 196 faII Street Report~~

. gram syndication, publishing, and ly're looking at ABC. Investors production of motion pictures and been showing considerable in- la; records and marine amusement parks e:st lately in American Broadcast- of the smallest in Florida and California. !) Companies, owner ABC stock The theatre chain contributed o11e major TV networks. on the New $97.6 million to the revenue total last 1d been trading briskly changing year, while other non -broadcast op- Y k Stock Exchange, and is erations brought in $81.6 million. hods at about $73 a share, which The latter group includes ABC Rec- de to its 1969 high of $76.50 and ords, Prairie Farm Publishing, ABC a Rag way from its low of $56.12. Films and Florida State Theatres, Bed on 1968 results, the shares which, despite the name, is primarily hte thus been selling at about 21.3 an operator of scenic attractions ?,s earnings. t theatres. The network 'nalysts believe the network's 1969 rather than movies through two clings will rise handsomely from also produces Palomar Pictures and ti, $3.43 a share that ABC cleared subsidiaries, Pictures. 9/j year, and revenues are expected Selmur have included t(pome close to $700 million. They Their releases Killing of Sister e $634 million last year. Candy, Charly, The some doubt George and Hell in the Pacific. The Iowever, there is news service in its broad and inci- would be a concern's record labels include ABC, and whether the stock sive coverage of world events, ABC ve buy right now. Analysts say Dunhill, Impulse and Command. operates about News has also adjusted to the real- t;y congratulate anyone who got The theatre chain 40 more ities of the corporation's financial ABC at less than $60 a share 400 outlets and has about 6 most- well-being with flexibility and imag- It last year or early this year, and planned or under construction, At ination. For example, its innovation 9y selling, but ly in suburban shopping centers. do not recommend of condensed coverage of the nation- whether a prospective the same time, ABC has been closing rwonder al political conventions was less costly and resulted in increased audiences and commendation from sta- AMERICAN BROADCASTING COMPANIES FIVE-YEAR INCOME COMPARISON tions, critics and the public." With more of this approach in 1968 1967 1966 1965 1964 1969, without the large special -cov- $420.92 erage costs and-every American de- Sales (millions) $633.99 $574.95 $539.97 $476.47 7.4% voutly hopes-without new stories of Operating income as % of sales n.n. 6.9% 8.4% 8.1% $11.02 and King type, ABC is Net income (millions) $12.68 $11.76 $17.86 $15.72 the Kennedy 2.0% 3.3% 3.3% 2.6% likely to enjoy a highly profitable tI Net income as % of sales# 2.0% $2.42 Earnings per share" $3.43 $2.88 $3.85 $3.35 year in broadcasting. gains net. n.a.-Not available. #-Before capital gains net. -Alter capital In an appraisal of the company's common stock, it must be noted that part of ABC's long-term debt of an of $50 mil- dyer today should not wait a while marginally profitable theatres in $134 million consists subordinated de- -to see if it eases back toward the effort to cut costs. lion in convertible, aspect of a bentures issued last year, partly to !age of $65 to $70. This view as - This has been one loan from ITT. ,mes that there will be no major company -wide cost cutting program. repay a $25 million better 5 cent debentures, offered ke-over bid or share -exchange offer The effort might have shown The per for ,r the network. If there were any earnings results last year if it had on the basis of $100 face amount ex- held, 'ich development, the stock could not been for several extremely each 10 shares of ABC common the common at isily scoot ahead by 10 to 15 points. pensive news -coverage operations. are convertible into These included reporting the presi- $65 a share and initially redeemable and The total of is- of so small. ABC is small only in dential nominating conventions at $105 plus interest. assassina- common is ;lation to its competitors. With r-ev- elections, as well as the sued and outstanding nues approaching the neighborhood tions of Robert F. Kennedy and Mar- 4,708,463 shares. its annual meet- three-quarters of a billion dollars, tin Luther King, Jr. ABC will not hold but the has nearly 16,000 employes and ing until later this month, early 17,000 shareholders. It owns Proud father. Obviously proud of outlook is for a routine meeting. One has proposed a restric- t!e nation's largest and fastest-grow- the general reaction, Leonard H. shareholder ng chain of motion picture theatres, Goldenson, president of ABC, said tion on charitable contributions, but s well as interests in seven radio and in the annual report: "While ful- the resolution is similar to one that ,Ivety stations in major markets, pro- filling its commitment as a major was defeated last year.

~~Television Age, May 19, 1969 49 1. '~~

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Ayer (From page 31) grams, Mod Squad, Here Came the bottom 10, 15 and 20. Brides and the Doris Day series. In the top 15 comparison, 22 three periods and CBS -TV and ABC- It's hard enough to forecast house- out of 300 possible correct dem( TV winning two each. Thursday was hold ratings of a new show, taking graphic choices were made. For th NBC-TV night, with six half-hours into account the show's appeal and top 20, it was 292 out of 400. Amon to one for ABC-TV. the effect of lead-ins and competition. the top third, there were 429 corre Friday was a repeat of Monday, Profiling the audience composition choices out of a possible 560. with five for CBS -TV and two for for the nine basic age and sex breaks In the homes ranking, 11 of th NBC-TV. On Saturday, ABC-TV won (women 18-34, 35-49, 50+; ditto top 15, 13 of the top 20 and 21 in one period with c CBS -TV winning for men; and children 2-5, 6-11, 12- the top third (28 programs) wer in four and NBC-TV in two. 17) takes quite a bit more judgment. correct. Finally, NBC-TV edged out CBS - Yet, in a number of cases, the Taking a major demographic cat( TV on Sunday, with four wins to the Ayer profiles came remarkably close gory-all viewers (two years of ag latter's three and one for ABC-TV to the actual results. Take The Doris and up) -the record showed six o (three were eight half-hour time Day Show, for example. Cornell the top 10 chosen, nine of the tol periods, since the predictions started figured it with a skew toward older 15, 15 of the top 20 and 21 of till: at 7 p.m.) . adults and older children (teen- top third. In addition, none of those It may be of interest to note agers). predicted for the top third fell in till, that if the time period winners are He forecast ratings of the three bottom third. counted by the audience levels of age groups for women as 12, 13 and women 18-49, the most important 1 20 (going up the age scale) . The Accuracy cited demographic target in television, the actual ratings were 12, 14 and 20. results The accuracy of these prediction: turn out to be substantially As for men, he predicted ratings different. can be appreciated when it is realizei (also going up the age scale) of Excluding that the all -viewer ratings in the tor the 7-7:30 p.m. Sunday eight, 10 and 17. Results: six, 12 period, NBC-TV third, excluding the top four pro4 won 26 half-hours, and 19. As for young people, the CBS -TV nine grams, show a range of only three took and ABC-TV took predictions were six, nine and 10, 15. The first rating points (17 to 14). The entire named chain took every the actual ratings seven, 10 and 11. period middle third also shows a spread of I, on Monday and was the clear Another new show example: Land three rating points. Excluding the leader on Tuesday and Saturday. of the Giants. The Ayer analyst ABC-TV bottom four shows, the bottom third ,1 dominated Wednesday, and nailed the apppeal to younger adults ditto for CBS -TV on Friday. exhibits a similar span. and pre -teens (six to 11) . Estimated One of the For those curious about which ri more accurate jobs of ratings for women: 14, 12 and eight. Ayer were the top and bottom four pro- forecasting was in pinpointing Actual: 14, 14 and nine. Estimated the program ratings grams in total viewers: the winners for adults 18-49. ratings for men: 14, 12 and eight. Nineteen of -Laugh -In, Disney, Gomer Pyle and the 83 programs were Actual: 14, 14 and nine. Estimated on the nose; 43, Julia; the losers-Journey to the Un- or better than half, ratings for young people: 13, 18 and were within one known, Phyllis Diller, Felony Squad '+ rating point; 61, or 15. Actual: 16, 21 and 16. about 75 per cent, and 60 Minutes. Laugh -In attracted were within two There are a number of ways eval- rating points, and an average of 21 per cent of thef 72, or 87 per cent, uating the accuracy of program rat- were within three total viewers, 60 minutes lured seven rating points. ing predictions. One method not yet Among the per cent. The respective homes rat-1' shows whose ratings in mentioned is to relate the predictions this demographic ings were 30 and 12. category were pin- to program rankings. Cornell has pointed exactly were The top network program list this three new pro - done this not only with homes but season is peppered with familiar t with demographic ratings. programs and familar formats For example, of those programs Bonanza, My Three Sons, Lucy, Gun. which ended in top 10, the the Ayer smoke, Red Skelton, Family Affair, predictions included six. Of the 200 Beverly Hillbillies, Jackie Gleason, possible correct demographic predic- Mothers -in -Law, Ed Sullivan. tions in the top 10 (20 categories It's also notable that the over -50s times 10 programs), there were 122 importantly bolster the overall rat- correct Ayer predictions. ings of such shows, an interesting phenomenon Nine out of 10 in view of the fact that young adults are the consumers most Obviously, some categories had a tv advertisers want to influence. higher proportion of correct choices The movies, which attract a higher than others. In the top 10 shows percentage of younger than older for women 50 and over, the Ayer adults - and particularly upscale total was nine. Ditto for all adults young women-did not even make Ray W. Colie has been named gen- 50 and over. But of the top 10 among the top third list of programs (as eral sales manager of WLWT Cincin- teenagers, the total Ayer choices ranked by total viewers) this season. nati. Formerly with WWJ-TV Detroit, came to only three. The top movie (Saturday) ranked Colie succeeds Dave Abbott, who has The same comparisons were done 35th, its female adult ratings by age been appointed general manager of with the top 15 shows, the top 20, group-starting with the youngest WLWC-TV Columbus, O. the top third, the bottom third, the and going up-being 18, 15, ,11.

52 Television Age, May 19, 1969 -t session of the FCC at 4 p.m. on six fared (From page 27) Here's how the other FCC March 14. "I didn't know precisely of women; Sun- told age-group ratings replied, "Kamikaze pilots are always what was happening," Ford Friday -14, 14. Doer- ty-18, 17, 12; decorated posthumously, and I'll do TELEVISION AGE, "but I knew 17, 12; Tuesday At five ,; Monday-17, - the same for you." fer was on the way out. 16, 12; to 17, 12; Thursday-16, Porter has some advice for incom- minutes of four, as I was about 8. rang. ednesday-16, 14, ing FCC Chairmen, part of it em- leave for the, meeting, the phone House and the mes- Consistent profile bodied in a letter he wrote to Newton It was the White Minow on Minow's appointment as sage was terse: `Doerfer has resigned, is pretty con- chair- The viewing profile Chairman: "Consider all broadcast and you will be appointed lead one to ,stent, which might licensees, including myself, as an in- man.'" averages 1;lieve that program type dustry attorney, your natural ene- prognostica- Plenty of troops a handy tool for the mies." says Cor- in ',r to work with. Not so, Porter also adh ises new Chairmen As Chairman, Ford believed other fac- with ell. There are too many "negotiate a firm understanding fighting his hearings battles need to ,rs to take into account. "You that no vacancies on the Commission plenty of troops. "When I appeared type of pro - recalls, "I large number of each will be filled without consultation before a committee," he the vari- 'ram to wash out all of with the Chairman." always took about 20 staff members a bles." When he took the OPA job, Porter along. When I couldn't answer half - could. Why is it, he asks, that the induced Truman to name Denny act- question myself, I knew who our mystery tends to be skewed ing Chairman of the FCC because, I'd bounce it to him immediately, while asked it sward the younger woman, as he puts it, "I wanted to leave the and the Congressman who'd the other answer. he hour mystery is skewed Commission in the strongest possible would get a fast, informed game ray? Could be the time of evening. hands." A year later, the President "I had learned early ín the .of poli- ,:ould he the characters in the show. named Denny Chairman, again on that there's a certain type ;ould be the competition. Could be a Porter's recommendation. tician who gets a kick out of badger- to produce :oomination of factors, according Some of the men who wound up ing agency heads who can't that I :'ornell, who has tried all kinds of heading the FCC were already in fast answers. When they saw stopped. )rogram-type analyses. government jobs when they were could, the badgering time," he says, There is no substitute, Cornell derricked out and deposited on the "It was a bad over, I felt that ;ays, for taking each show and Commission. "When I first took analyzing it within its environment. In 1957, Frederick Ford was an That's the secret to program predic- assistant attorney general in the tions. Justice Department. His boss: Wil- of liam P. Rogers, now secretary state, but then deputy attorney general under Herbert Brownell. Eisen- Sloan Committee hower, of course, was in the White House. Warner S. Shelly, chairman Ford was at his desk when he got of W. Ayer & Sons, and him of N. a call one Friday notifying chairman of the Automotive his nomination as a Commissioner. been Safety Foundation, has The Senate reecived his nomination named to head a committee of the following Monday. nine key businessmen who will Ford's confirmation hearing be- P. coordinate this year's Alfred fore the Commerce Committee was for Sloan Radio -TV Awards without incident. "They asked me Highway Safety. just two questions," he recalls. "First, Changes in the Sloan Awards whether I felt that the Communica- categories include the doubling tions Act should be enforced as writ- of cash prizes to writers and ten; and second, whether I was inter- producers (the four awards in ested in educational television. Two this category are now worth affirmative answers, and that was it." $2,000 each compared with There was somewhat more drama $1,000 previously), and the re- surrounding Ford's appointment as alignment of other categories Chairman in 1960. These were tense for television and radio stations times for the Federal Communica- and networks to reflect the size tions Commission. The quiz show of markets. scandals had come, but not gone. Among those serving on the The payola expose had broken and judges' panel is John M. Cour- lay like a noxious cloud over the ic, vice president of the NAB. communications industry. Then, a The Sloan Awards will be new crisis-the newspaper account presented at a luncheon on of Chairman John C. Doerfer's stay June 3 at the Plaza Hotel, New aboard the Storer yacht in Miami. York. Doerfer called an extraordinary See page 35. 53 11 Television Age, May 19. 1969 the Commission was the about to be legislation I wanted, and that for any FCC Commissioner: "II abolished. But when I stepped down was the reason." must have no desire to be ref. a year later, I thought it I1 as in When pretty Newton Minow was nómi- pointed, and no intention of est good shape." nated as Chairman in 1961, Ford going tó work in- the broadcast . Ford's tip for incoming Chairmen briefed him exhaustively on the Com- dustry." is to take pains to keep the chairmen mission's functions and the many Minow strongly advises incomi of the Senate and House problems facing Commerce it. Chairmen to consult all past Committees and the The Cha Communications retiring Chairman directed men on a regular basis. Subcommittees fully informed of the the heads of each section of the FCC While Minow made it from It activities of the FCC. to prepare memos on their particular office to Chairman's chair in o' "I was a Republican problems Chairman and their suggestions for jump, it took Bill Henry just against the background of abo a Demo- solving them. He passed this infor- an added hop and skip to cratic Congress," he cover tl says, "and I mation along to Minow-a 50 -page same distance. made it a point to tell the four com- package-together with copies of all "I ran the race with very litt mittee chairmen about the things I the speeches he'd made on the subject warmup," admits Henry, who su was proposing at the same time I of reforming the Commission. ceeded Minow as Chairman. It w, told the other members of the Com- Minow went from law practice in in 1962 that a White House staff, mission. I got 100 per cent coopera- Chicago to the Chairmanship of the called the 33 -year -old Henry at h tion from the committees in passing FCC in a single giant step. "I was in Memphis law offices to say th,' bed on a Sunday morning in De- President Kennedy wanted him I cember, 1960, when a Wall Street serve as a Commissioner. Educational study Journal reporter phoned to tell me "He gave me one day to mal' An advisory I'd been appointed. President Ken- council, con- up my mind," recalls Henry. sisting of 15 leaders nedy made it official the next day." in broad- talked it over with my wife that nigl casting and Minow was not precisely taken by communications, is and decided to give it a try." undertaking an surprise. On November 9, the day "educational Did his all but utter lack of eI relevance" study after Kennedy's election, Sargent for St. John's perience in broadcast (he had bee, University in Shriver had phoned. The President- New York. It will an announcer on the campus radi review elect wanted Vlinow to join his the curriculum in the Ad- station at Yale) daunt him? communication ministration. arts degree "Not in the least," says Henry program. Minow declined. "I just wasn't in- with characteristic candor. "I felt tha Council tertested in going to Washington at members include: the FCC could use a bit of outbreed that time," he says. "The usual Richard E. Bailey, president, ing, and I reasons-family, job." decided that the very fac Hughes Sports Network; the that my experience was in other field Rev. Raymond Bluett, National Minoru would be an asset." Catholic Office for couldn't resist Radio & Tel- Henry was no stranger to the evision; John Callaway, vice But Robert Kennedy, knowing of Kennedys. He had met Bobby at president, CBS Radio; Norman his interest in National Bar Association meeting it ' E. Cash, president, broadcasting and in Television educational tv particularly, 1960, been tremendously impresses Bureau of suggested Advertising; Roy that his brother make by him, and volunteered to work for Danish, director, Minow Chair- Television In- man of John Kennedy's election. IIe was, formation the FCC. Office. "I couldn't resist given the job of campaign liaison, Also Miles that," says David, president, Minow. representative to the Nationalities Radio Advertising Bureau; At his confirmation hearing, he Division of the Democratic National Frederick S. Gilbert, vice pres- was flanked by the Senators from Committee (the Kennedy technique, ident and general manager, Illinois, Everett Dirkson and Paul was to have a Kennedy man on a" Time-Life Broadcast; Stephen Douglas. "They both exaggerated my of the standing committees of the B. Labunski, president, NBC qualifications for the job," Minow re- Democratic party I . Radio; Joseph E. Levine, calls, "and I made it." Back in Memphis after the elec- AVCO-Embassv Pictures Corp.; One of Minow's most vivid re- tion, Henry handled some legal work Thomas S. Murphy, board collections of the late President Ken- for the Administration in the ex- chairman, Capital Cities Broad- nedy is of a pri\ ate chat they had at tremely sensitive area of civil rights casting Corp.; James F. a party. (Memphis, remember). O'Grady, vice president ard "He lectured me on what he would His nomination to the Commission general manager, RK0 Radio be doing if he were Chairman of the was partly the result of a difference,, Representatives. FCC," recalls Minow. "My nn ife, who of opinion between the President and Also Sol J. Paul, publisher, is very uninhibited, broke in with, the Arkansas political power struc- TELEVISION AGE; Edward P. 'Mr. President, you'd make a great ture-Senators Fulbright and Mc- . Shurick, president, H -R Tele- FCC Chairman!' Clellan and Representative Mills. vision; Edward Starr, senior "The President grinned. `Thanks,' They wanted Kennedy to reappoint vice president, Hill S Knowl- he said, 'but I think I make a pretty John Cross of Arkansas, whose term ton; John V. B. Sullivan, vice good President.' " had expired, but he didn't want to do ;

president for corporate rela- Among other things, Minow is re- it, according to Henry, "so he r tions, Metromedia: membered for stating shat he once reached out to get me." termed the two basic qualifications Like most of his predecessors, 54 - Television Age, !Uav 19, 1969 Among his special interests were (Eisenhower, Johnson and Nixon). confirmed without waves. ex- lery was say For Hyde, whose appointment obviously inexperi- educational television ("I don't See I was June 30, this is the second say I wanted ít will be watched by everybody; I pires on ra3, I could logically the head of the FCC. The issues before just '.'ant it to be there."), and go -round at in, to examine the was laid in CkTV ("It provides the questions, not groundwork for the first up my mind on them," he ding the answers.") Henry was credited early 1953, v hen Sherman Adams, "assistant president," brief visit he had with with pushing through a compromise Eisenhower's as recalls a jur- Hyde to the White House and Bartlett of Alaska - rule -making that established FCC called hate Senator he was screening candidates courtesy call. "We isdiction over CATV-an entirely new told him 1 --confirmation on behalf of and then he industry. for the Chairmanship ,hted a minute or two, a Com- One scene Henry will never forget the President. Hyde had been forward on his enormous desk by ek-'ecl of a key mem- missioner since his appointment 'Mr. Henry, what's your took place in the office ur said,, committee. He Truman in 1946. lele\ ision program?' I told ber of a Congressional write pro- "Adams gave me only a few min- I really don't watch was opposed to one of Henry's r¡ `Senator, H} de, "and he spent part At that, he posals, and the Chairman had come utes," says elision all that much.' how little time he had his hand and to discuss the matter with him. of it lamenting uped up, offered me the important mat- " "\\ e talked for a long time," re- to discuss with ;a, Ìn that case, I'm all for you!' calls Henry, "and he stated his views ters before the Commission." with no idea of the de- The maverick with great force and finality. Finally Hyde left the White House had tÍ I said, `Look, Senator, on the merits gree of interest nothing more until uring his eight months as a Cotn- of this thing...' in him. He heard - when a staff member of the a;iioner, Henry earned a reputa " 'Oh well,' he broke in, ìf you're April 18, was phoned him at home and ti as a bit of a maverick. "It going to approach it from the stand- Commission named Chair- he says, "when many re- merits, I wouldn't think of told Hyde he had been a uric," point of the - staffer had heard it on fcns were clearly needed. I was op trying to influence iou.' And the ar- man. The pd to a lot of things I saw, and gument ended right there." radio. appointment was for one I aid so." There's also a scene involving Hyde's before the Monday then Minow stepped down in Henry that Washington may never year. On Friday due to expire, he 13, he recommended Henry for the forget. It happened at a charity ball, on which it was and told him that if Crirmanship, and Henry got the job. «hen the Chairman appeared on called Adams President did not name a new F inedr summoned him. inn a skit dresed as Batman from the stage it would be He made it crystal clear," says Chairman immediately, head to toe. to Env, "that he considered it tre- "It created a minor sensation," necessary for the Commissioners nadously important to keep the air- Henry remarks, in a masterpiece of elect an acting Chairman. merely replied, "There will \rres open for free expression, for understatement. \dams So II+ be no immediate appointment." airing of all points of view. He Youthful, exuberant and bright, Hy de convened the Commission, lime know I'd never be pressured, Henry was the vet, model of the New which elected him acting Chairman. al that he expected me to handle the Frontiersman. He appreciated the He served in this capacity until Octo- j precise\v as I saw it." style, and lie reflected it. Kenned\ he read in a newspa- ,eaving the White House that day, can perhaps best ber, 1954, when His degree of "in" George Sterl- Ivry recalled a remark Kennedy fact that his child- per that Commissioner be judged by the and that Eisen- Ill made early in his term: "Ten House nurs- ing had resigned ren attended the White George >4rs ago, I lieutenant in the hower had announced that was a ery school established br Mrs. Ken- in McConnaughey would be appointed Icy. Today I'm commander nedy for John -John and Caroline. e,ef." Ind henry said to himself, "Someone else said it," Henry re- year ago, I was practicing law in marks, "but I'm a believer: Ìt helps t:mphis. Today I'm Chairman of young or rich if you I; FCC." to be either want to get fun out of a government Chairman now, but maverick no job in Washington.' I was young, lrger "You can make it as a may - and it was fun." rick when you're a Commissioner," to say to new ¡my told TELEVISION AGE, "but What does he have "Do your home- 1.7 when you're Chairman. Then FCC Chairmen? con- ti'r'e the representative of the FCC work. Pick out the key issues, when in , its dealing's with the government centrate on them-and do what you feel is right." vi with the public. You're also de - doubt, talent on the votes of the Commis- Perhaps the most unlikely occur - oners if you want to make progress, ranee in the world would be a quiz You can't afford to alienate them. show m.c. asking a contestant a ques- E. Gauss has been s just 'a different hallgame." tion about the Federal Communica- Mrs. Cecelia president of Gerity Henry was quoted in the press in tions Commission. But if one slid, elected vice of Adrian, Mich., thb: "In order to gel anything done, and the question were, "Name the Broadcasting Co. Bay City and have to be a conciliator-and to the man who has served as Chairman of which owns WGER-FM in her .tent to which I've conciliated, I've the FCC under three Presidents," the w vB.T Adrian. She continues wen results." answer could only he Rosel Hyde post as manager of vAB,I.

II ,elevisiorr Age, May 19, 1969 55 to the Commission and to the Chair- KKS (From page 29) today with so little capital, KS' manship. principals say, is that it doesn't hotel room is not the most impressive rd While something less than idyllic a heavy payroll. place to conduct business." ("I've had to face a great many crit- This leaves it wide open of cos The trouble with regular office ical issues."), Hyde's current tenure to the competition of large ageaies space is that often a lease must be as Chairman has been considerably which are staffed with masses signed months before the space is ()fro. happier. It began unofficially on May fessional people, which have ti ft. available. Space they leased on Mad- 1, 1966, when Chairman Henry told nancial depth to absorb setbacksnd ison Avenue (naturally) will be Hyde he was about to retire and which can pay to get the tale available for occupancy in a few a wanted Hyde, as the senior member client demands. weeks. of the Commission, to become acting While this sounds like a lot One of the other frightening things ofit. Chairman. He was elected. munition, KKS feels the little agey about leasing space is that an agency "It was in June," recalls Hyde, still has some rocks in its slingsh- needs to lease more than they actually "that President Johnson invited me independent contractors. need. "You have to allow for growth," to the White House to tell me he was If the big shops didn't neecitll says Kambanis. "You can't move planning to reappoint me to the Com- those specialists on their staffs,t's every time the company mission and name me Chairman. expands a bit." argued, they wouldn't have them.,b. "I reminded him that I was a Re- viouslv they must be doing soinetp publican, and made it plain that I A running start right. Conversely, if boutique an wasn't seeking the Chairmanship. He cies were the answer, there woubbe An advantage KKS had over a lot reminded me that it was not a polit- a lot of old boutiques around. of new agencies is that they opened ical office, and made it plain he Independent contractors ende that up with an account. wanted me . as Chairman. KKS, say its owners, to handle iv "If you open up with an account," "My wife wanted kind of a job, or client. me to retire, and Kambanis explains, "you can get that night when I told her was Independent Media Services o4 I go- money when you need it. A client is ing to stay on as Chairman, she sug- vides KKS with the services ea not going to turn his account over to gested I was out of my inedia department. When planng head." you and then not cooperate. You're A 'veteran of and buying are necessary on ane Congressional hear- working together trying to do a job ings, the count, Kurtz and Gershon get oi undramatic but effective and the client is smart enough to Hyde made 15 gether and discuss its needs a appearances on Cap- know that it's not in his best inter- itol Hill in goals. just as any account man id 1968 alone. Last March, ests if you've got to spend half your he successfully media director would. negotiated the ordeal time trying to meet the payroll, med- "When Dick has completed is. of testifying before the House Com- ia and rent bills." merce Subcommittee and plan," explains Kurtz, "we go tote the Senate Kurtz believes a group of admen Communications account together to present it. Mr Subcommittee on can go into business for as little as successive days the client approves of the plan, Lk in a review of FCC $15,000, although he feels $30,000 activities-and was goes ahead and makes the buy." credited with a to $50,000 is a better figure. "masterful For this work, Independent Mt'a performance." The reason an agency can set up Hyde and his fellow Commission- Services gets a percentage of the 1l ers even earned on -the-record praise ings. What percentage they get vaS from Sen. John O. Pastore (D-R.I.), for each account based on the voice a frequent critic of the FCC. Said of buying and the depth of plann:I, Pastore: but neither Gershon or Kurtz is "It is my feeling and strong con- willing to discuss what the percent's iction that during the past several is. months, the Commission has shown a Research contractor positive aggressiveness in meeting some of the problems in the com- Oxtobv-Smith, Inc., handles munications area, and that is very en- search work for KKS accounts. Kit couraging." Pastore went on to tick on a retainer and paid on an hood off, as areas in which the FCC had consulting basis, the company ED made recent strides, The Fairness provides advice on how research qt Doctrine, the proposed ban_on ciga- be used in a client's marketing. KS rette advertising, and the question Meredith Corp. assumes ownership of uses the 75 -man company exactly` of communications conglomerates WNEM-TV Bay City -Saginaw -Flint, as they would a research departure+, (common ownership of broadcast fa- Darwin Tucker (third I.), Meredith's but, says KKS, with one' major '- cilities and other media). president, presents $11.5 million vantage. After 45 years of government ser- check to Jaynes Gerity, president of At a large agency the account na vice, Rosel Hyde has this to say to Gerity Broadcasting Co., station's for small clients may be told reseat1 incoming Chairmen of the FCC: former owner. Looking on are Frank cannot be undertaken immediat}' "Don't take yourself too seriously. P. Fogarty (1.), vice president and because the requirements of a lar;r There are, after all, six other men general manager, and James Conley, account come first. When using1 on the Commission who are just as vice president -operations, both of research contractor, maintains KF': important and just as responsible." Meredith's broadcasting division. the work gets done when ordered;

56 Television Age, May 19, 19' of people working for us more than CBS (From page 32) 'elpac handles tv commercial pro- makes up for any difficulty. For ex- dition for the agency. Currently ample the media department can't or Hudson is using tv, but plans Another factor in Schneider's ap- afford to get cocky with us because arunderway to move Berlitz into the pointment is that CBS has simply they know their `contract' comes up nhlium also. On a fee basis, Telpac gotten too big for Paley and Stanton for renewal e ery day." ei:s, receives bids, and follows to oversee themselves. During the past The agency's primary orientation t})ugh on production and post -pro - five years CBS net sales have almost be towards television for two (Ilion activities for the commercial. will doubled as the company absorbed, in First they believe that tv is showcase Graphics handles all the reasons. chronological order, the Yankees, a stronger selling niediurn, pit advertising production. Art simply Fender Musical Instruments, V. C. and secondly their experience is very d,ctor Kambanis feels the graphics Squier, Electro Music, Rogers Drums, in tv. h ises generally produce better art heavily Creative Playthings, Bailey Films, than the "bull pen" at an Film Associates, Holt, Rinehart and lick Too successful? a+ncy. Winston and W. B. Saunders Co. :'heir sales promotion company, Interestingly, the first advertising With hís broadcast background, (uld-Cargill, was formed by a campaign they did for Berlitz in print Schneider might logically pay more ciple of guys from Procter & was so successful the agency is hav- attention to that area than the others (rnble to handle that end of the ing a tough time trying to get the because he knows it or less attention I:dness for KKS. language school to switch over to tv. because he has a lot to learn about make `These guys have been through "We believe their unique method the three other groups and can says erything from 3 -cents -off a bar of of instruction has to be demonstrated broadcast decisions quickly. He to know which sip to the latest service station pro- to be fully appreciated, but the prob- he's too new to the job he noted at one ption. They can do the work lem is to convince a client that by lay- way he'll go, but is the pri- diaper than it would be for the ing out $15,000 for a commercial point that "Broadcasting n;ncv to set up its own department, he'll get a bigger return than he could mary business of CBS." a breakdown td they are better than any promo- from print," said Kambanis. CBS does not release stock tn men we could afford to hire," Berlitz is considering undertaking of sales by groups but a recent in connection lid Kurtz. a tv test plan in the Fall, however. registration statement that Being his own boss is quite differ- with a CATV purchase stated services" PR contractor ent than he expected, Kurtz found. "broadcasting and other per cent of "When you're at a big agency you account for about 60 The final link in the chain of out - sales make almost feel like you're in a civil ser- CBS sales while "product" Ile contractors is Bob Perilla As- The "other vice job. You figure that somebody up the other 40 per cent. iciates, a public relations firm. Per- this made to will finish a job if you don't get to it. services" in definition, ri handles p.r. for the agency as well of Wall We're finding out now that those mys- satisfy the peculiar needs for its clients. the Yankees, terious little things that got done; Street analysts, include 'KKS notes this major advantage a product but didn't get done by themselves." which is obviously not ii using outside people: when a con- and Symon have whose inclusion under services mud- ictor louses up even once, he can Kurtz, Kambanis the dies up the picture. dropped. no regrets about going into themselves but "The guys we use now are all agency business for could have made it The broadcast group titivated by the same thing we are," admit, "We never However, it's pretty certain that ,ys Kurtz. "We're small guys trying without outside contractors." the Broadcast Group by itself makes ' earn a living. They put more into up more than half of CBS sales. eir work so we'll stay with them, While the group includes the Cinema jid a couple of larger contractors Films Division, a movie -mak- ,rich normally wouldn't handle an Center ing operation only peripherally re- ;ency our size have gone along with lated to broadcasting, there is also i anticipating our potential." fact that the CBS/Comtec Group Not every contractor the agency the includes syndication sales here and itially picked worked out and some abroad plus CATV plus CBS foreign id to he replaced immediately. Gen - 'ally, however, the agency believes tv interests. Broadcast Group's new chief is getting better service than when The kind of cat than his s partners is a different were at Doyle Dane Bern- The most ách or Tinker. predecessor, Schneider. difference ís Jenck's lack of One thing that surprises the KKS obvious - operating expertise. However, his Rio is the amount of time they spend Shown at WWJ-TV Detroit's "Vitale background in entertainment law n the phone. "Sometimes it is tough vision "69" presentation at New York - which Jencks says is neither enter- 'ying to communicate on the phone Hilton are (1 to r) : Lloyd Griffin, nor law-and his Washing- nd you really would rather see the president, Peters, Griffin, Woodward; taining experience, both with CBS, ontractor face to face, but traveling buyer Sandra Ogrean, Ted Bates; ton legal have made him feel he's "gotten close rosy -town by call isn't as easy as Ken Arrington, vice president, Con- to the bone." In addition, he was .iking an elevator," says Kurtz. "The tinental Baking; general manager of the of Televis- dvantage of having an efficient group Don F. DeGroot, \9 WJ-TV. president- Alliance

,'elevision Age, May 19, 1969 57 -which means "10 or so features a ion Film Producers and when that It's significant, therefore, that 1E organization merged with the Asso- year"-he says it will confine itself Wood, the new president of the Cyl ciation of Motion Picture Producers, to making prestige films. Though the Television Network has never worll, he became vice president and televis- tv market is kept in mind, the divi- for a network. Significant, but !'t ion administrator of the merged or- sion will turn out some features that unusual. The same was true f It couldn't be shown on tv. A current ganization. Schneider, who jumped from >, With the flack from Washington example is The Boys in the Band, managership of WCBS-TV to netwil currently loud and clear, Jencks' taken from the Broadway play about chief. knowledge of the capital scene is of homosexuals. The fact is that a good execut3 Jencks biggest responsibilities, of critical importance. His comments on is a good executive and a corporate i Its sex and violence on tv are embiva- course, are the network and station which wants to prepare execute lent. He tends to be philosophical divisions, both of them headed by manpower for top management pc, r about attacks on the medium, feeling new people. Daniels, president of the must expose its rising young menj, they ebb and flow like sun spots. But Tv Stations Division, and the young- varied experience so they can he is concerned because they are est of the new CBS executive ap- shifted into critical posts when nec'r more virulent than ever. Jencks has pointees, is one of the new breed of sary. a sneaking suspicion that permissive- corporate executives oriented to sys- ness has almost gone as far as it can, tematic management practices. IIe A 20-year man though he makes clear that tv will al- makes clear he doesn't know a lot ways have to throw up more taboos about "scientific management" but Wood has been with CBS 20 yea than books, night clubs and movies. he's interested in learning about it He started at KNXT Los Angeles rift In sum, Jencks foresees a contin- and in using whatever tools are avail- after graduation from the Univers' uing sniping, from both sides on the able. of Southern California. Starting issues of sex and violence, with tv 1951, he spent four years selling te required to walk a more or less Long-range project vision time, first with KNXT, tl!t straight line in the middle. with Tv Station Sales in New Yo': On the cigarette issue, he accepts For example, he's involved in a By 1955, at 30, Wood was genel to define intra- of KNXT and fis e yea the supposition that there will even - long-range project sales manager t, [nails be an ad ban. His expert opin- station and division -station relation- later was appointed executive v:: ion is that, even if the FCC is al- ships, one of the purposes being to president and general manager lowed to put its ban proposal into develop methods of measuring station the station. Three years ago, he wt effect through lack of Congressional and personnel performance. named executive vice president of i! action, the Commission will give the An ongoing project at \VCBS-TV, Tv Stations Division and in Octob, broadcast industry enough time to which began under his aegis, seeks 1967, was promoted to the presiden' offset the revenue loss. In short, don't to set up a model which will enable of the division. worry about this year, fellows. the station to assign priorities to pub- Wood displayed a firm image lic service on a logical and consistent the world in his confrontation W. A dangerous precedent basis. It involves first a study of the the Smothers brothers earlier tit communities, the population seg- year. The dumping of a popular p However, the implications of a ments, the organizations, the prob- gram over network policy is, to h government -ordered ban on the ad- lems, etc., which exist within the sta- it mildly unusual, though it's won sertising of a specific type of product tion's coverage area. Once developed, noting there were other (superior worry Jencks. While he doesn't ac- the model could be used by the other voices besides his to slam the ill. cept the literal point that any product CBS tv stations. mate door. Few corporate decisic legal to sell should be legal to ad- "This project," explains Daniels, can be made today by one man, vertise, he feels a cigarette ban would "involves a deep analysis of what a course; which is why Schneid4 set up a dangerous precedent. There station is and what its goals should Jencks, Daniels and Wood merit s.-! are plenty of products, notes Jencks, he. It also deals with optimization attention. whose efficacy is questionable. of station manpower and a recogni- Tackling the FCC argument that tion that some things are more im- the Surgeon -General's report on the portant than others. Too often, de- Editorial honored dangers of smoking puts the cigar- cisions on public service are made of ette ban in a case by itself, Jencks under the pressures of the moment, An editorial on the death asks: Why should the Surgeon -Gen- rather than under established poli- former president Dwight David eral be considered the final author- cies." Eisenhower, aired by WIBW-TV ity? "If the chiefs of the top 20 Med- To avoid making decisions under Topeka, will he included in the ical schools agreed that cigarette the gun is no doubt a desirable policy Eisenhower library at Abilene. smoking was dangerous, I should for all executives. However, one area At the request of the library, think their word would be more im- where this is difficult to arrange is in a copy of the editorial is being papers pressive than that of the Surgeon - the network sphere. Net\ ork de- included in the personal General." cisions, whether made by the net- of one of the library's trustees. One aspect of his job that has work president or his superiors, The editorial was given on Jencks particularly excited is the probably involve more pressure and April 6 by general manager Cinema Center Films Division. While' call for more cool than any other Thad M. Sandstrom. the goal for the division is "modest" aspect of the CBS business.

58 Television Age, May 19, 141 C have balance-if it takes a high ratings and critical acclaim for (From page 25) show ;r;iissive1tess swipe at Republicans, for instance, a series of specials for women that ed- in the 3-4 p.m. slot. They were tl air. Jahncke leans toward it should take one at Democrats. And ran but in soap opera format, rs vith liberal arts degrees, remember that NBC is on the air 13 documentaries as menopause, s vareness is their most essential hours a clay, seven clays a week- on such subjects "All we really hire in this and Laugh -In is only one of those promiscuity, frigidity. we had a pament," he remarks, "are judg- hours." "V\ e really thought "until we ntind taste." This sho\s, incidentally, presents winner," says Jahncke, at 10-11 p.m. the Inhe area of programming, The a monumental editing task. Its script repeated the series nut Show is the trickiest to edit. runs around 200 pages a week, the following Summer and the praise at because, unrehearsed and un- longest of any on telex ision. turned to criticism." iId, it's the closest thing to live Jahncke's department clears about The standards department also it s department handles (the news 1,000 commercials a month, check- reviews public service announce- given pament does its om n editing, ing them out at storyboard, script ments, a function that has mo- listing with standards on docu- and screening stages. There are few Jahncke one of his happiest s, we ;n ries containing non -news ele - outright turndowns (the highly ments. "It came," he sa\ "when a Treasury Department 31111. suggestive "Had any lately?" cam- turned down for bonds be- T,I Tonight Show is taped from paign for Chateau Martin wine was announcement savings on 3(o 8 p.m., with one of Jahncke's one), but frequent returns for re- cause it violated. the FTC's rule I itu always on hand. At 8:05, working and resubmission. the use of the word `guarantee.' e ditors calls Jahncke at home and Beyond this, Jahncke's department was delighted." the net- eyeview the show, with the latter keeps a weather eve on costuming in Jahncke's position on that of akg cuts over the phone, includ- commercials, as well as on contests, work's affiliates is similar to at g eery "hell" and every "damn." claims, demonstrations and "clinical Tankersley at CBS and Schneider from that e efers to edit rather than bleep, tests." ABC-and vastly different Smothers el:tr, that bleeps can sound "down- Jahncke is unshaken by the intra- espoused by the voluble gI dirty." industry controvers\ which broke brother in his pop -off against CBS. odd 7! Tonight Show's editor has, when NBC accepted commercials for Smothers took the somewhat the net- ih ke admits, a tough assignment, FDS, a vaginal spray deodorant by position that the affiliates not to carry d lccasionally he blows one, like Alberto-Cul\ er. works, should decide what in view of the ieiight not long ago when he (When NAB's Television Code and what to cut-odd, the agreements affils sign epted to tell Jahncke that Bill Review Board specifically okayed the fact that that feeds are osv had referred to communion advertising of feminine hygiene with networks specify their entirety. Also ales as individual pizzas-and products early in the year, Donald to be broadcast in for material ie: y brought the roof doss n on McGannon, president of Westing- odd because, except stations for delayed house Broadcasting Co., promptly sent to far -away feed is usually withdrew his stations from Television broadcast, the actual de's `Priscilla Goodbody' first look at the stuff. Code membership. Ile called the the aflils' straw," and "A network has to protect íts prop- 1 ruffled by Johnny Carson's hoard's action the "last crossed over erty," says Tankersley . "We go to rep ent references to him as added, "We have now great lengths to produce polished, ptcilla Goodbody, the NBC cen- the line where there is no practical on professional shows, and we couldn't or Jahncke hangs in there, mind- obstacle to products being aired ul f his responsibility. television irrespective of their per- `ack in the 30s," he recalls, "Al sonal, intimate or sensitise nature.") ly has fol- ol.n called a certain hotel a flea- To date, while Hobo CBS alon his radio show. The hotel lowed McGannon's lead, neither FDS com- 11 NBC, but struck out when the nor ABC has accepted told en: ruled that the network had no mercials-although Tankersley product lute to control the ad lib. Now, TELEVISION AGE that if the would w...; R1 pre -taping, that cop-out is gains wide acceptance CBS oh" not hesitate to run the commercials. the FDS ads ie forthright Jahncke becomes a Jahncke characterizes and 1'1 difficult to pin down \\ hen it as "tasteful, and not explicit," ois to Laugh -/n which most sees nothing permissive in airing to 4 )1)rvers consider the high-water them ín "women's time" prior Ills. of permissiveness. Asked ahout p.m., as the network is doing. in egad( from the show, he replies, "What's perfectly acceptable necessarily Tee birds at annual Advertisers' and best feedback we get is 25 one time period isn't Ad Tournament staged by man homes per week." acceptable at other times," he says, Agency KTVU Oakland are (1. to r.) : Torn e defends Laugh-/n on the conceding that FDS commercials female Brennan, BRDO; Roger Stockwell, grinds of topical humor-a case might embarrass male and Lucky Lager; Bob Roar, J. Waller 'fir reflecting an evolving society viewers watching together. h Thompson; and Gene Pleau, presi- has more candor and more There's a precedent on NBC for Ford Dealers Associ- Inirity than ever before. Jahncke's time period approach. dent of local 'Pe only ask," he adds, "that this Some years ago, the network won ation.

Ivision t Age, May 19, 1969 59 very well let a couple of hundred years ago when he bought The the most violent film ever of stations chop them up a couple of Apartment, Elmer Gantry and Psycho will eventually run on tv, but i, hundred different ways. That would all in one whack. He saw what he The Killing of Sister George w' its be chaos. They can edit their own calls compensating moral values in lesbian theme. syndicated material or feature films The Apartment and Elmer Gantry, With networks watching thei )ro to their hearts' content, but not our and was able to edit them into ac- gramming rather closely in lost stuff." ceptable product. cases, syndicators are pickintip1 Psycho was another matter, how- some of the permissiveness mrlles. Screening the feeds ever. "I knew we could make it A notable example is Screen ismsi work," he says, "but by the time we Playboy After Dark, which prcise The three nets screen as much of finished editing, the public had pre- a tv version of the magazinryet some their feeds as is practicable on closed judged it and we were deluged with understandably, delivers g circuit for their affiliates; to screen mail objecting to our plans to show else. them all would be a physical im- the film. So we shelved it." Far from bridling at the id of possibility. Independent stations can afford a sexy image, this program actely Typical are Tankersley's instruc- to be more permissive than the net- courts it. A public relations ma ger tions to his editors: "When you works in the films they run. La Dolce for Playboy says the show hi encounter a show that's suspect, flag Vita, Room at the Top and Psycho "bra -less look," and adds, "Wle I it and we'll send it down the line." have made it in that league. Lolita am not an expert on cleavagel'm CBS made it a habit to screen The is an in-betweener; at ABC-TV, the certain that we have more of ithen Smothers Brothers for its affils o&o division bought it, and it has any network show-one of the an!' ("when we could get the tapes in run on all five. This film, incidentally, reasons we chose to go the syndat0 time"). Tankersley always screens owns an A-4 rating (okay for mature route." CBS Playhouse, "because this is a adults) from the National Catholic Says the redoubtable Hugh Haen pioneering show that often stretches Office for Motion Pictures, successor the show's proprietor, "Televiud's standards-as it should." At ABC, to the Legion of Decency. climate of greater sophisticationar the nighttime schedule is screened A somewhat avant garde package ticularly in appropriate timefeg on a rotating basis. distributed by Show Corporation of ments, is one of the reasons wl we To reduce the chances of mate- America has been shown by some chose to create Playboy After irk rial offensive to an affiliate's specific independents, notably stations in And the very substantial succe o market slipping through, each net Hartford and Oakland. The films: Rowan & Martin's Laugh -In ded sends its stations written summaries The Soft Skin, One Potato, Two greatly in the timing of our eci of all upcoming shows. If an affiliate Potato, Nobody Waved Goodbye, sion." manager spots something he doesn't Morgan, Nothing But a Man and The mature one like, he can request a screening. The The Cool World. advance sheet that CBS sent out The latter, a documentary photo- The intimate yet swinging all several seasons ago on a segment of graphed in Harlem and dealing format of PAD (dig those g or! The Defenders dealing with abortion chiefly with prostitution, drugs and initials), its comparatively ,mm alerted many affiliates to ask for crime, is the hairiest film in the comedy material, and its stage usi screening. "And once they'd seen it, package, and has elicited more than a ness of literally packing host Ilene several refused to clear it," Tankers- few viewer complaints on the grounds in alluring girls all add up to rr ur ley recalls. of profanity. entertainment on the tv sca' o Feature films are much easier for When NBC showed Never On Sun- things. the networks' standards department day, it marked the first and only time Charles Tower, executive vice'I people to handle than original pro- that a film rated C (condemned) by ident of Corinthian Broadcasting gramming, since they fall into one the Legion of Decency made it on (all its stations are CBS affilite of three cut-and-dried categories: a network. and chairman of the Television lai Approved for broadcast as pro- "The networks never come right of NAB, agrees that sex is curiatl duced; out and admit it," a spokesman for a greater problem than violen. Made acceptable for broadcast The Walter Reade Organization, pro- "Our station mail at Corin1a by editing; ducer and distributor of adult films, indicates that sex appears to la ' Unacceptable. told TELEVISION AGE, "but a C rating more of a reaction from vievrs, Notable network turndowns in- has always been an automatic turn- Tower says. "There are much 11111 clude The Graduate, A Man and a down-until Never On Sunday." swings in popular views of sex r,k. Woman, The Girl With the . Green The spokesman for Reade, which there are in violence, and that Eyes and Who's Afraid of Virginia made Ulysses and Room at the Top, sex especially difficult to handy Woolf-all excellent films, but all says his company always shoots first tv." incapable of being edited down to for network sales, "because that's Tower on Laugh -In: "Onitl' tv acceptability without decimating where the money is," but finds in whole, I find it acceptable in Em the story. general that independents are much of general level. 'This doesn't 11 Networks often buy questionable more liberal minded. that every gag or situation is i d1 films "on futures"-looking ahead The greatest resistance on the part best of taste. But, on balance, I tin to the time when society's standards of television, he adds, has always been Laugh -In is interesting, b411 will permit them to be televised. to sex rather than violence. His pre- lively, and not offensive as a Tankersley took such a plunge five diction: The Dirty Dozen, "probably age."

60 Television Age, illay 19,91 and for objectivity thought it should. as a vital medium to encourage Stssing the need programs approach to con- NBC, which had strongly sup- promote the broadcast of ti broadcaster's artistic or literary says, "If I were run- ported the original agreement, re- presenting genuine rs1Q, Tower moral and social is- I'd never cut material cently reaffirmed it. ABC, which had material, valid ic. station, controversial and me personally. In- been lukewarm, got somewhat sues, significant cafe it offended sub- of warmer. But CBS, which had orig- challenging concepts and other a( I'd try to gauge the level said no thanks on the grounds ject matter involving adult themes. ,eance in my market at that inally that it's a network's responsibility to Accordingly, none of the provisions edit accordingly." 1 ndlnd of this Code, including those relating his conviction that broadcasters police itself, said no thanks again. It Authority to the responsibility toward children, d heir critics should not make For its part, the Code should he construed to prevent or of being oversensitive to has, according to director Stockton 'ístake impede their broadcast. All such pro- objectionable things ín a Helffrich, "intensified its surveillance ec.c grams, howes er, should be broad- but rather should look for an of network shows, almost tripling our o' cast with due regard to the composi- and of over - efforts in on -air monitoring. We're ce able level of taste de- studying advance information more tion of the audience. The highest le in the program. to carefully, and asking for more prior gree of care should be exercised pro- IPelevision can't pretend screenings." preserve the integrity of such grams and to ensure that the selec- "'llevision," Tower says, "cannot When the Code Authority finds tion of themes, their treatment and nil pretend that no change has what it considers objectionable ma- presentation are made in good faith in the mores of society. terial, it can only suggest that the «¡place upon the basis of true instructional it will recognize the change network take action. If the net dis- std, and entertainment values., and not occurred, and will change in agrees, Helffrích can, after the broad- atas for the purposes of sensationalism, to sj to it. But, because of its im- cast, bring the matter before NAB's se shock or exploit the audience or to .ctn the home, tv will always fol- Television Code Review Board, on appeal to prurient interests or morbid w,t distance behind." which sit Jahncke, Schneider and some curiosity." this, of course, television Tankersley, as well as six station ex- Ekond "That's the door, all right," says aegulated industry. It must con- ecutives. East West Films' Rod Erickson, "if ailly contend with that fact, and The Review Board could go along television is ever going to mature in }tithe personal opinions of influ- with the network, or it could support a maturing society." rti, people. Among them is Sen- Helffrich and recommend that the net o1Pastore. take measures to avoid a recurrence. Ihis capacity as chairman of the If, as is feared, Pastore is moving oiaunications Subcommittee of the in the direction of some form of prior live Commerce Committee, Pastore censorship under government con- ;c'tly took tv to task for sex in trol, the industry appears to be an- M)ercials. He may have had a ticipating the move with the inten- oi, but in the opinion of some it tion of proving that it is its own best a!'ost or at best obscured in the censor. uple he chose-Gunilla Knutson, And if creativity in television is 1e' oxema shave cream take -it -all- not stifled in the process, it will be if 'irl. largely because of the existence of °` she's not kidding, neither was what Helffrich refers to as "Para- [a West," says an agency executive. graph seven, Roman numeral one." It all a put-on, from the way she This may well be the most important a Iher eyes and purrs the script, section of the entire Television Code. Ile 30¢ burley -cue music behind It was added by the Review Board elPastore missed the point." some years ago in the wake of a con- hybe. But he did elicit fast ac- flict created by an epic two=part o:from an apprehensive television dramatization of The Ice Man }try when he said, in effect, Cometh. on WNDT New York, an *ve got a code-use it." ETV outlet. tore 's prompting, based on The conflict was this: Should tele- it ce as well as sex, cued the Code vision viewers be deprived of a major l ority of NAB to reaffirm its pro - work of art such as the O'Neill play r,1 liaison agreements with the simply because the Code incorporated e orks-or try to. These agree- an inflexible stance against adult ma- nes, instituted during Leroy Col- terial? The Ice Man Cometh was tn tenure as president of NAB, clearly worthwhile, though some of Piled that the Code Authority was its language was patently blue. o ntinue the job of overseeing net- Out of the conflict came Paragraph 'cz material, both commercial and seven, Roman numeral one, which nram. Networks were to give the was and remains the door through 41 Authority advance information, which the medium can, at least oc- nthe Authority was to feel free to casionally, reach the heights: e1,est prior screening when it "It is in the interest of television See page 35.

Ilion Age, May 19, 1969 61 the News f ront (From page 20) In the first three categories Emmy winners will be annound ott tainment programs is composed for news divisions of the three networks May 26. This is to underscoi t . the most part of producers, directors and NET are invited to enter what point that television new is nde'n. and writers in television who are not they consider to be their best work. tertainment, but journalism. hen necessarily members of the Academy. In the first category up to five pro- it was a part of the Emmy broau, A net- minority of each panel may be grams may be submitted by each many people like (Fred Friend' ex- from the related area of motion pic- ys ork. In the second category a max- CBS news chief, who withdre hi tures and the theater. There are at imum of three entries are allowed. department from one presenton least 10 people on each panel. Five entries are permissible in the felt that tv news was becomg a Emmy awards for performers are third category. personality contest. A special scion_ judged by a Blue -Ribbon panel of Independent producers are also of the Emmy Awards will poi' lip whom a majority are performers, permitted to enter the third category. the winners, but by then the prenta producers and directors in tv and In the cultural documentary and lions will have already been n e. who are not necessarily members of magazine -type program and series NBC-TV leads the field in otal the Academy. A minority of the pan- achievement category, other rules ap- number of nominations in bombe el may come from the related fields ply. news and entertainment categ ies. in motion pictures and theater. The news divisions of the three with 45 nominations in the erca The Blue -Ribbon panel for indi- networks, NET and all independent area. Next come ABC-TV wit 44 vidual achievement awards is com- producers are invited to enter at CBS -TV with 34 and NET wi1120. posed of an equal number in Holly- least two such programs. Each of Syndicators account for 13. wood and New York of judges who them may, however, enter up to 20 work, or have worked, in the craft per cent of the total number of cul- Entertainment nominees which they are judging. tural documentary and magazine -type NBC-TV leads the entertailient There are at least ten judges on programs produced up to a maximum area with 61 nominations for Loth any Blue -Ribbon panel. Each votes of six. A series as a whole may be individuals and programs. CITY in secret after screening the nomina- entered, as well as individual epi- doesn't even make a close sold tions in the category. The voting is sodes of the series. with only 35 nominations. ABTV done on a first preference, second In the individual achievement cate- has 25 nominations in the rur ng. preference etc. basis. If there is no gory, any of the individuals or or- and NET trails with only five . clear-cut majority for any category ganizations entering programs in any In the entertainment area, Rum after the first preference votes are news category, except the achieve- & Martin's Laugh-In is up fi 1 counted then they are recounted us- ment within a regularly scheduled Emmy awards. Hallmark Ha o ing the first and second preferences. news program, may also enter Fame is up for nine awards. Telco- This is done until one individual or achievements by reporters, commen- Teacher has been nominates fo program is judged the winner. tators, writers, directors, cameramen seven, and The Admirable CrizIon and film editors, up to a maximum two. No award. An innovation this year of four such entries in each cate- Mission: Impossible takes tiro is the possibility that no award will gory. Such achievements may only place for the most nominations/11 be given. This will occur if a simple be from within programs entered. eight, while CBS Playhouse ht sil majority vote this way. Each entry automatically becomes nominations. The biggest changes in the Emmy a nomination when it is submitted. Four nominations each are let awards this year is in the news and The procedure for judging the by The Carol Burnett Show, Ju.t fo documentary program and individual news categories will also change this the Defense, Julia, 19th Sane achievements categories. In trying to year. Four Blue -Ribbon panels will Olympic Games and Star Trek. find a way to judge news program- judge the program and individual Bewitched is up for three Ent} ming as journalism and not as en- achievement nominations in the first as are Get Smart, The Ghost (mllc tertainment, the Academy has amend- four categories. The nominations in Muir, Ironside, Name of the G'nt ed and revised the news award pro- the fifth category are assigned, for and NET Playhouse. cedures beginning this year. the purpose of viewing and judging, Barbara Streisand: A Happkn The award categories, in which one to the appropriate panels judging in Central Park and the Bill (5b award, more than one award or no categories two, three and four. Special are each up for two En}Y, award may be given, are outstand- Upon completion of viewing, the as are The Dean Martin Show, a ing achievement r1 ithin regularly panelists vote for as many as five ily Affair, Hawaii Five -0, I scheduled news. programs; outstand- nominations for each award. They Prudential's On Stage, The Srrwe' ing achievement in coverage of spe- vote on a qualitative designation Brothers Comedy Hour and 710 cial events, outstanding news docu- from five to one. Life. mentary program achievement, out- To receive an award, an achieve- Nominees for outstanding cod standing cultural documentary and ment must receive total points from series include Bewitched, Famil.A+ magazine -type format program or all panelists equal to or greater than fair, Get Smart, The Ghost ands series achievement and outstanding a minimum number of points arrived Muir and Julia. achievement by individuals in cov- at by multiplying the number of pan- Outstanding dramatic series '4 erage of special events, news docu- elists by four points and then multi- inations are The FBI, Ironside, mentary programs, cultural docu- plying the result by 75 per cent. for the Defense, The Name o,tl' mentary and magazine -type programs One other major change in the Game, NET Playhouse and Mis) or series. news area is the fact that the news Impossible.

~~62 Television Age, May 19 9' In the picture~~

P t Park Avenues because he felt the eryone in advertising should time was right for change. "I wanted ,change jobs at least a couple of the way I though they irs," says Robert D. Miller re- to do things president should be clone." :e,ly named senior vice & Miller says he won't have to make Ili creative director of Warwick many changes for the thinking of the ,e;er. closely parallels his own. rller is talking from experience. agency last week Miller consoli- k,:r having made his first change ín Although the art and copy departments .2years he is finding a challenge dated group head an asso- rrpg new approaches to what he and made each director he admits the éwere previously routine jobs. ciate creative haring the 12 years he spent at move was basically a psychological were already working 131)0, Miller says he began seeing thing. "They me to make Jigs through blinders. "When you together, and just needed slid a great deal of time at any one it official." at W&L is similar to alncy, no matter what agency in the This move which Miller wld it is, you begin to fall into pat - a trial consolidation Robert D. Miller which many te,. There are some creative ap- headed at BBDO, and No believer in standing pat. p;aches the agency and clients don't agencies have adopted. say, `Boy did we just finish a great wat to try, and as a result N ou don't e;eriment in those areas. Miller believes in the total creative campaign!'?" Pointing to the sales records of I see now You can learn an awful person. "If someone is creatiN e, and fide, Winston, Budweiser and Ana- lc through changes," says Miller, then he's creative in both copy how to write cin, Miller asked, "Can you ever re- ww,) is also quick to point out that art. He may not know member any of these brands winning it much jumping around is just as copy if he's been schooled in art, big know bl as staying in one place too long. but he can certainly come up with an award? The advertisers work when The ideal would be one or two some valuable suggestions on copy that creative ads may a small group of c.nges. In this business I feel approaches and perhaps even a few trying to reach Irut won't necessarily c nge for the sake of change is possible lines." customers, Vd." The "changes" which Miller will work with large audiences." stimulate in his creative department almost obvious from his 1iller wasn't always sure that will be primarily a refinement of his s is thinking, Miller is an agency exchange is a good idea. staff's point of view. A & ecutive who believes creative adver- ''When 1 come for my interview at Since Miller considers Warwick tising need not mean s ick advertis- Ftrwick & Legler I feel like a 41 - Legler as basically a "selling agen- but creative in terms of approach. pr -old virgin. I had this feeling I cy" and Miller's thoughts are con- ing deal of respect for the Is doing something immoral or cerned with selling product not win- He has a great "Pepsi generation" and "Marlboro tong and that I shouldn't have ning awards, the outlook is for a themes for the way their me. compatible future. country" a "creative" prod- "These last four weeks that I have Like so many other agency execu- agencies developed benefit or image. ten in ray new job," he explains, tives, Miller believes the advertising uct worked on similar product ave been the most exhilirating four business is losing sight of its sell- Miller advertising at BBDO for Baby teks of my career. There's the ex- ing goals. benefit Although they could r;ement of new accounts and new "The objective of many agencies Scott diapers. come up with some sort of oblems I feel I have new freedom is to attract business to themselves have creative group ld I can really get things done. by winning creative awards. I think campaign, Miller's was done. "When you've been at an agency we've gone too far in this direction. waited until research N1 omen are afraid of long time \ ou begin to believe you Two weeks ago I read about a new It showed that with a safety pin. .tve all the best people working with agency which said it wanted to do sticking the baby needs no safety U. I was amazed at the caliber of creative advertising and was not in- Since Baby Scott the creative department had a lople at Warwick & Legler." terested in selling. It's hard to be- pin, to work in. One strange reaction which Miller lieve that an agency would even want product benefit direction Dies is avoiding BBDO. to think this way, let alone admit In addition to his skill in advertis- is also an accomplished "Every time I walk near the agency they do it. ing, Miller find myself crossing the street or "The client stands to gain nothing playwright. Ile is the co-author of a alking out of my way to avoid the by an award, yet they continue to musical comedy, O Say Can You adding. 1 still find myself talking subvert our business. See! which ran off-Broadway. bout BBDO as we rather than they." "How many times," continued Mil- A Yale graduate, he is married to Miller moved from Madison to ler, "have you heard a creative group a neurologist, Dr. Edith Miller.

~~elevision Age, May 19, 1969 63 THE LIGHTER SIDE hi lament~~

A p.r. flack for It Takes a Thief We don't know how to break this "Hogan has convinced Klink at informed us a while ago that six to you, Walter and Tom, but there's Erika, a girl the colonel has been e. nubile beauties were signed for an an office or two where very small ing, is the wife of a ruthless genal episode of the show called "38-23- encounter groups have been meeting who is determined to kill Klink a 36," in which Robert Wagner poses for some time now. duel. In reality, the girl is an Aid. as a photographer while infiltrating agent, the general is non-existent, id a beauty contest "in search of a #- k Klink unwittingly is about to trs. stolen top-secret document." port a secret document from tr. 38-23-36, eh. We can't vouch for Here's how KCOP Hollywood set many to London." the document, but there's nothing the stage, presswise, for a segment of Makes you wonder why we Id secret about those tops. The Challenging Sea: with the Wehrmarcht as long as,e "A ship is foundering in the Pacific did. Ocean. The portable drydock necessary to save the ship from destruction Press Releases We Never Finished is in England. How do they get to- The exodus from was to Reading: "Doris Roberts is as much gether?" Egypt subject of a recent CBS -TV spec,l. at home over the kitchen stove as she We won't believe it even if you The Eagle Stirred. According to is behind the footlights-and just as tell us. "The work was in modn' happy ..." performed dress and took up the story of ,e exodus after the Israelites escad via the According to a promotion piece for parted Red Sea ..." The show would have started !- Out of Los Angeles comes a little a recent segment of CBS -TV's 60 fore the parting of the sea, but bew about for those Minutes, "There are more rich people something to cheer the -line costs would have gotten it per square inch in Palm Beach be- who feel helpless before the relent- of hand. less advance of technology. When tween mid -January and mid -March RCA's corporate magazine, Electronic than in any community in the world." Age, arrived on various executive What does size matter if you've at KNBC, an NBC o&o, an inter- got money? desks Some demon researcher has cc e office envelope was attached to an up with the sexy statistic that There inside page headlining an article on and Isabelle, feature film recountgt "Government and the Computer." the love of two teen-age girls for eh.. "DO NOT," warned the envelope in We were recently press -released to other, holds the current record 'r capital letters, "FASTEN WITH the effect that an upcoming segment film plugs on Laugh-In-four iri STAPLES OR TAPE." of Ralph Story's Los Angeles on tions. KNXT will The envelope was firmly stapled. spotlight "the man respon- Tough bananas, girls, but "I .a And taped. sible for clearing abandoned auto- Curious (Yellow)" will spot you ei!t mobiles off the streets. mentions and beat you hands dot.. "In Los Angeles," the release ran on, "there is a man who scours Last month, a segment of CBS -TV's thoroughfares and cul-de-sacs for The 21st Century, entitled "A Circle these four -wheeled white elephants." Another earth -shaker from ,e of Love," found Walter Cronkite re- We don't know about you, Mac, wonderful world of p.r.: "Geoe porting on "encounter groups" but the first time we wander down a Lindsey, who plays Goober the me formed on assorted college campuses, cul-de-sac and encounter a white ele- anic in :Mayberry R.F.D., confess, phant with wheels, we in which, "Everyone will stand and take the pledge. that he knows nothing about at, - form a circle. Then, one at a time, mobile repairs." each person will move from. one * group member to another, stop in front of each, look him in the eve, Says an advance program informa- touch him in whatever way he wants tion sheet on a recent episode of A guest on a recent segment of e to, and tell him, as honestly as he Hogan's Heroes: Joe Pyne Show was Rev. Isaac B.- can, what his impression is of him." "Colonel Klink prepares for a se- newitz, minister of The First Chuh And Tom Shachtman, co-author of cret flight to Argentina to escape the of Satan. The reverend will, we we the segment, says, "By the 21st cen- wrath of a German general. What told, "possibly put a curse on soil' tury, some think we may all routinely Klink doesn't know is that he really one in the viewing audience." participate in such groups in our is playing the key part in one of Ho- Provided, of course, that Ala offices." gan's espionage capers. Burke happened to be watching.

~~64 Television Age, May 19, i'9 THE NATIONAL ACADEMY OF TELEVISION ARTS AND SCIENCES~~

~~21ST ANNUAL TELEVISION ACADEMY AWARDS~~

~~Sunday, June 8, 1969 10 to 11:30 pm (EST) CBS Television Network 1 ' 1~~

~~1 S.~~

Starts Wednesday, June 4, 7:30 P.M., EDT, on CBS Network for the summer! Now available for fall syndication, the full 57 Color Hour series- first run off network! National General Television n Distribution, Inc. C' 600 Madison Ave. New York, New York Ken Israel PL 2-0300