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GREEN TOURISM DEVELOPMENT AS COMMUNITY EMPOWERMENT EFFORTS in PEMUTERAN VILLAGE, BULELENG, BALI I Ketut Suwena1, Ni Ketut Arismayanti2

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GREEN TOURISM DEVELOPMENT AS COMMUNITY EMPOWERMENT EFFORTS in PEMUTERAN VILLAGE, BULELENG, BALI I Ketut Suwena1, Ni Ketut Arismayanti2 IRCS UNUD Journals, Vol. 1 No. 1, February 2017 108 GREEN TOURISM DEVELOPMENT AS COMMUNITY EMPOWERMENT EFFORTS IN PEMUTERAN VILLAGE, BULELENG, BALI I Ketut Suwena1, Ni Ketut Arismayanti2 Tourism Faculty, Udayana University1 Tourism Faculty, Udayana University2 [email protected]; [email protected] Abstract Pemuteran has tourism potential and stunning natural beauty. Pemuteran village communities have not been involved in tourism activities resulting maximum untapped tourist potential to the maximum, limited opportunity society are involved in tourism development, and creativity in tourism in the village. This research is objective to maximize the role of the community in various aspects of tourism development. The development of tourism is expected to: (1) empowering local communities; (2) diversification of rural tourism products; (3) demonstration model to develop green tourism; (4) produce a tourism product of high quality and competitiveness; (5) the development of a more responsible and sustainable tourism. Data were collected through observation, interviews, questionnaires, literature studies, and technical documentation. Data were analyzed using qualitative descriptive analysis of IFAS, EFAS, and SWOT. The strategy resulted in the development of green tourism as an effort to increase community empowerment in economic activity in the village of Pemuteran is green tourism marketing strategy; Strategy creation and development of green tourism products; Strategy commitment and development of community-based tourism development in North Bali; The strategy for improving the quality of human resources through the mastery of information technology and entrepreneurship; Waste management strategy together and independently; Infrastructure development strategy based tourism green tourism; Strategy green tourism travel packages in Buleleng. Advice can be given is the importance of the commitment in the development of tourism development in North Bali-based green tourism; the need for management of solid waste management; the need for the identification and development of a tourist attraction; importance of improving the quality of human resources that are highly competitive; the importance of increasing public participation in the planning, implementation and monitoring of tourism development in the region. Keywords: development, green tourism, community development, Pemuteran village purpose of sustainable development is the 18 I. INTRODUCTION implementation of economic development in Tourism was developed for a variety of purposes, integrated development environment. Sustainable among others: as a driver of economic growth, a development is thus expected to reduce the gap source of foreign exchange, opening jobs and between the rich and poor. Environmental generating growth in related sectors, namely degradation, among others, is the destruction of agriculture, fisheries and manufacturing industries. landscapes, destruction of vegetation, wildlife, coral Tourism can also improve education, arts and culture reefs, and large amounts of waste. revive endangered and the preservation or Bali is a barometer of the advancement of tourism conservation of the environment. Countries that rely in Indonesia, which has an area of only 5,632,086 on tourism sector mention that tourism brings km2 or equal to 0.29% of the total across the economic benefits as well as a wide range of issues Indonesian archipelago, it has tremendous appeal. Bali related to destruction of the environment and the as the Island Tourism is an island that has a small size, burden on local communities caused by the high cost dense population, economic growth better than its of living and others. Sustainable development should neighbor, limited natural resources and water, and has be pursued, especially to alleviate the poor. The limited space. As an island tourism land use in Bali should really planned well and the pace of development should be controlled. The percentage IRCS UNUD Journals, Vol. 1 No. 1, February 2017 109 area of the province of Bali in 2003 by district and Although it has been developed as a tourist area, city, recorded (CBS, 2004): Badung 7%, Gianyar 7%, Pemuteran still maintained natural beauty and the Tabanan 15%, Jembrana 15%, Buleleng 24%, people who live in the traditional way. It can be seen Klungkung 6%, Bangli 9%, and Karangasem 15%) from the traditional equipment used, such as boats and and the City (Denpasar 2%) of the area of Bali. nets for fishing activities. Pemuteran relatively low Buleleng Regency is a district located on the rainfall areas, making it less suitable for agriculture. northernmost island of Bali which has the largest area Therefore, most of the population dependent as among 9 regencies and municipalities in Bali, which is traditional fishermen. By exploring the potential of almost 1/3 of the island of Bali (± 1365.88 hectares) community-based tourism and sustainable community with the western border districts of the State; south expected more actively involved and benefit from the Tabanan, Badung and Bangli; east Karangasem and development of tourism in the region. One that may the northern Java and Bali. Buleleng Regency tropical be developed in the area of tourism development that climate with an average rainfall of 1,365 mm per year, still exist is to develop green tourism were friendly the rainy season ranges from October s / d April while and caring environment, in accordance with the the dry season between April s / d in October. potential and the tendency of the current trend of Buleleng regency which covers an area of 1,370 km2 world tourism. Green tourism is the term used for the divided into nine districts, namely Sub Tejakula, practice of sustainable tourism that is substantive Kubutambahan, Sawan, Buleleng, Sukasada, Banjar, wherein the sustainable environmental, economic and Busungbiu, Seririt and Gerokgak consisting of 127 social budaya. In fact, that any development program, villages, 19 villages and 166 indigenous villages fruit. sustainability is largely determined by the supporting In accordance with Regulation Bali Province No. 4 of community. This means active participation of the 1999 that in Buleleng has been set into two Regional people is absolutely necessary. Efforts to develop Tourism area, the Tourism Region Kalibukbuk which green tourism in the village of Pemuteran needs to be is better known as Lovina area which has extensive done to harness the potential of natural and cultural as development of 3,542 hectares which includes 7 well as fix the deficiencies that exist and take pieces villages namely: Desa Pemaron, Tukad advantage of various opportunities to overcome the Mungga , Anturan, Kalibukbuk, Kaliasem, Temukus, weaknesses. Moreover, Pemuteran village Tigawasa and Batu Ampar Tourism Region is located communities are expecting their village could be in the west of North Bali with an area of 14 124 ha developed as a rural tourism -based community, so development, which includes 5 pieces villages that they can take an active role in it and welfare. Not namely: Penyabangan, Bonyupoh, Pemuteran, to many people involved in tourism activities in the Semberkima, and Pejarakan. village, the village is due to untapped potential to the Pemuteran is one village in the district Gerogak fullest, the community opportunity limitations to which have tourism potential is very attractive with a participate in the development of tourism and less stunning natural beauty. Pemuteran village, located on tergalinya creativity with the development of tourism the west coast of Bali, or about 55 km west of the city activities in the village. In order to prepare local of Singaraja and 30 km from Gilimanuk. It is located communities to face the competition ahead of the between the hills and the sea, so that makes this place ASEAN Economic Community in 2015, it turns out so beautiful and quiet, away from the crowds. there are many obstacles and unprepared community Pemuteran beach is one of the beaches frequented by in recognizing the potential of the area and have not tourists in North Bali. Black sand stretches about 6 been able to do the colaboration and utilization of kilometers to the potential of the sea and the coral tourism potential in the region as because of non- reefs are well preserved. Coral reefs in Pemuteran optimal involvement of local communities in tourism Beach area can be enjoyed with snorkeling not far development. This causes the appearance of a society from the shore. Pemuteran has the largest area of undermined by tourism development. Fore required an shallow coral reefs in Bali that is easy to enjoy the independency in management, innovation, creativity beauty of the sea currents given the relatively safe and and collaboration between the uniqueness of the quiet. Pemuteran is also famous as an area with a high village community empowerment, it needed the passion for marine conservation projects artifisal development of sustainable tourism and eco-friendly. Biorock coral reef in the world. There are several This study aims to: 1) to identify the potential of foundations engaged actively in coral reef tourism in the development of green tourism as an conservation efforts in the region, including several effort to increase community empowerment activities hotels, dive shops, and local communities. economy in Pemuteran village; 2) to analyze the IRCS UNUD Journals, Vol. 1 No. 1, February 2017 110 factors internal and external factors on the questionnaire related to the
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