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Meeting Schedule BOARD OF DIRECTORS FALL MEETING NOVEMBER 2-4, 2012 Rosewood Crescent Court Hotel 400 Crescent Court Dallas, Texas MEETING SCHEDULE Friday, November 2 • 12:00 noon-1:30 p.m. – Governance Committee (lunch will be served) • 1:30-3:00 p.m. – Membership Committee • 3:00-4:00 p.m. – Information and Learning Services Committee • 4:00–4:30 p.m. – New Board Member Orientation • 5:45 p.m. – Bus departs hotel for Fort Worth • 6:30 p.m. – Tour of Bass Hall • 7:00-9:30 p.m. – Reception and dinner at Grace Restaurant • 9:30 p.m. – Bus returns to the hotel Wednesday, June 13 • 9:00-10:30 a.m. – Finance Committee • 10:30 a.m.-12:00 noon – Artistic Services Committee • 12:00 noon-12:45 p.m. – Board of Directors Lunch • 12:45-3:30 p.m. – Board of Directors Meeting • 4:30 p.m. – Bus departs hotel for the Winspear Opera House • 4:45 p.m. – Backstage tour of the Winspear Opera House • 5:30 p.m. – Dinner at the Winspear Opera House • 7:30 p.m. – The Dallas Opera performance of Aida at Winspear Opera House Sunday, November 4 • 9:45 a.m. – Bus departs hotel for the Cerny home • 10:00 a.m. – Brunch at the home of Keith and Jennifer Cerny • 11:30 a.m. – Bus returns to the hotel Additional Information Opera Tickets: If you purchased tickets for Aida, they will be distributed Saturday evening at the Winspear Opera House Dinner. Meeting Attire: The dress for committee meetings, the board of directors meeting and Sunday brunch is business casual; dinners and performances are business attire. Meeting Hotel: Meetings will take place in the Rosewood Crescent Court Hotel (400 Crescent Court, Dallas, TX 75201, t: 214-871-3200). Next Meeting: The winter 2013 board meeting is scheduled for February 21-24, 2013 in New York City. Please mark your calendar. OPERA AMERICA BOARD COMMITTEE ASSIGNMENTS (updated 9/2012) Name Artistic Finance Governance Information & Membership Strategy Services Learning Services David Bennett X CHAIR X (Vice-Chairman) Daniel Biaggi X X X J.A. Blanchard X X X Gregory Carpenter X X Keith Cerny CHAIR Rena M. De Sisto X David B. Devan X CHAIR X James Feldman X William Florescu X X Allen R. Freedman X X Anthony Freud X Christopher Hahn X X X Jake Heggie X Carol F. Henry X X Barbara Leirvik X Jay Lesenger X X Frayda Lindemann EX EX EX EX EX EX (Chairman) OFFICIO OFFICIO OFFICIO OFFICIO OFFICIO OFFICIO W.R. (Bob) McPhee X X Andreas Mitisek X Susan Morris X X Esther Nelson Kevin Newbury X X Timothy O’Leary CHAIR X (Treasurer) Kenneth G. Pigott X X Norman Ryan X X Marc A. Scorca EX EX EX EX EX EX (President/CEO) OFFICIO OFFICIO OFFICIO OFFICIO OFFICIO OFFICIO Gregory Swinehart X X X Stephen Trampe X (Vice-Chairman) Alec Treuhaft X X Frederica von Stade X X Darren K. Woods CHAIR X X (Vice-Chairman) James Wright X CHAIR (Secretary) Francesca Zambello X MEETING OF THE BOARD OF DIRECTORS Saturday, November 3, 2012 12:45 – 3:30 p.m. Rosewood Crescent Court Hotel Dallas, Texas AGENDA 1. Welcome and Introductions 2. Approval of the Minutes of the Meeting of June 14, 2012 Tab 1 3. Report of the Chairman Report of the President 4. Finance Report Tab 2 5. Opera Center Report Tab 3 6. Governance Report Tab 4 7. Committee Reports Tab 5 A. Artistic Services B. Information and Learning Services • Information, Research and Technology • Learning Services and Community Engagement • Marketing and Communications C. Membership • Opera.ca • Opera Europa • Trustee Services • Development 8. Government Affairs Tab 6 9. Upcoming Meetings Tab 7 10. Other Business 11. Adjournment MINUTES OF THE SPRING 2012 BOARD OF DIRECTORS MEETING DOUBLETREE CENTER CITY HOTEL PHILADELPHIA, PENNSYLVANIA JUNE 14, 2012 Board Members Present: David Bennett, J.A. (Gus) Blanchard, Keith Cerny, David Devan, Allen Freedman, Anthony Freud, Jay Lesenger, Frayda B. Lindemann, Charles MacKay, W.R. (Bob) McPhee, Ken Pigott, Norman Ryan, Steven Sharpe, Steve Trampe, Darren K. Woods, James Wright Board Members Absent: Greg Carpenter, Rena De Sisto, Peter Gelb, David Gockley, Jake Heggie, Carol Henry, Andreas Mitisek, Kevin Newbury, Timothy O’Leary, Gregory Swinehart, Alec Treuhaft, Frederica von Stade Staff Present: Marc A. Scorca, Larry Bomback, Laura Day Giarolo, Laura Lee Everett, Brandon Gryde, Stephanie Helms, Kevin Sobczyk By Invitation: Larry Desrochers, Christina Loewen, Nicholas Payne 1. Welcome and Introductions Anthony Freud welcomed everyone to the meeting and thanked David B. Devan and Opera Company of Philadelphia for hosting the Board Dinner and the Opera Conference. 2. Approval of the Minutes of the Meeting of February 25, 2012 There were no corrections to the February 25 meeting minutes. A motion to approve the minutes was made, seconded and unanimously approved. 3. Report of the Chairman/Report of the President Report of the Chairman: Anthony reminded board members this meeting would be his last as chairman. He remarked on how different the world was when he was elected in Denver in 2008. Changes that began four years ago are not going away, and as civic institutions, opera companies cannot simply wait for the world to return to normal. The world has redefined normal, and OPERA America needs to respond to that redefinition. OPERA America’s Strategic Plan has led to the development of the National Opera Center, which created a new normal from which the organization can look forward, refine and redefine how best to be of service to members, the art form and the industry as a whole. Anthony remarked that while the Opera Center is on everyone’s minds, the board reports demonstrate that OPERA America is much more than the Opera Center. It is extraordinary how much the OPERA America team has been able to accomplish, and he thanked Marc and the staff for their hard work as the organization moves toward the opening of its new facility. Report of the President: Marc echoed Anthony’s thanks to the OPERA America staff. Marc said that it is a particularly pressured time at OPERA America. Following the conference, the focus will shift immediately to the Opera Center opening. The office move is scheduled for August 20. The staff is onsite in the Opera Center every day to review progress and is Tab 1 – June 14 2012 Meeting Minutes Page 1 fundraising intensively in advance of the opening weekend. It will be a very busy summer, and Marc is very appreciative of the OPERA America staff and for their good spirits. Marc continued with a summary of the Strategy Committee meeting that took place in February in association with the winter board of directors meeting: A. Coordinating Communications: Committee members felt that OPERA America could do more to change perceptions of opera, akin to the way some trade associations do for their industry’s products. OPERA America has coordinated National Opera Week for several years, and just received confirmation on Monday that the event will have its first-ever Honorary Chair in 2012, Aretha Franklin. Ms. Franklin will do interviews and her vocal competition will announce finalists during National Opera Week. Having someone like Ms. Franklin involved in the project will make it easier to get high-profile Honorary Chairs in the coming years. B. Research: Committee members asked OPERA America to continue to collect data and also conduct research projects in which members might participate as investors. OPERA America is looking to partner with academic institutions and members to determine what kinds of data would be helpful for further analysis. C. Innovation and Experimentation: Over the last decade, audience behavior has changed dramatically, and committee members expressed a need to test more strategies, evaluate and distribute best practices in audience development. OPERA America came out of the Strategy Committee meeting with a charge to look at how funds could be apportioned for such a project. Serendipitously, at the end of April, Marc received notice of funding from the Ann and Gordon Getty Foundation for $1.5 million over three years in support of experimentation in Audience Development. The project will launch with the joint convening of the Marketing Forum and Education Forum at the National Opera Center and will include opportunities for member companies to apply for grants of $20,000 to $40,000 to test new audience development strategies. The Foundation has made a similar commitment to the League of American Orchestras, and OPERA America and the League are now looking into how far these programs can overlap so that both fields can learn from one another. The project will be overseen by both the Education and Marketing departments, and a project manager will be hired to function as a general assistant for professional development programs and marketing and communications. In addition, audience development grants that are currently part of the Opera Fund will now be overseen by this project manager. 4. Finance Report Marc passed along greetings and best wishes for a good conference from Finance Committee Chair Timothy O’Leary, who was in production at Opera Theatre of Saint Louis. Marc reported that the committee meeting was spirited, and in spite of the revenue for the Annual Conference being $20,000 under goal, the review of FY12 showed a budget that is headed toward being balanced. OPERA America staff is pressing forward with Annual Fund and PCM dues renewals in the final weeks of the fiscal year. Tab 1 – June 14 2012 Meeting Minutes Page 2 Marc noted some variances on the expense side in the FY13 core operations budget, but told Board members that the big unknown is the Opera Center operating budget.
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