At a Glance 2009 Axel Springer AG At a Glance 2009

AT A GLANCE 2009 Contents

The Company Brief Portrait 5 Principles and Guidelines 9 Corporate Strategy 11 Business Development 13

Employees 15

10 Reasons 21 Responsibility 25

Multimedia Journalism 29 Highlights 2008 40 Our Media 43 News 44 TV Information 50 Cars 52 Sports 54 Computers and Consumer Electronics 55 Business and Finance 56 Women 58 Lifestyle 60 Special Interest 62 Online Classified Advertising 66 Online Marketplaces 67 Online Portals 68 TV and Radio 72 International Activities 74

Offerings for Advertising Clients 91 Printing, Logistics and Distribution 95 Group Key Figures 97

3 The core of our business is not the printing of paper, but rather excellent journalism. Whether print, moving image or online: each medium follows its own laws, but each of them depends on the quality of the content. News, opinions, well told stories – that’s what it’s about in the future, and that’s what it was always about. We interlink the worlds, work in networks and cross-media. Our goal is clear: to become the best integrated and most customer-friendly media company in Europe.

4 AT A GLANCE 2009 Brief Portrait

Established by the publisher of the same name in 1946, today Axel Springer is Germany’s largest newspaper and third-largest magazine publisher as well as one of the leading European media enterprises. The core competence of Axel Springer is excellent journalism: topical, informative and entertaining. The company creates and distributes information and entertainment through newspapers, magazines and digital media services. Its broad media portfolio encompasses successfully established multimedia brand families such as the BILD- and the WELT-Group. In addition, with over 170 newspapers and magazines, more than 60 online offerings for various different interest groups, as well as holdings in television and radio stations, the company is active today in 35 countries. 10,666 employees generated total revenues of 2,728.5m euros, EBITDA of 486.2m euros and net income of 571.1m euros in the 2008 fiscal year – record high in the company history.

More detailed information on Axel Springer can be found on the Internet at www.axelspringer.com.

5 The company headquarters in Axel-Springer-Straße in Berlin

“Building tall houses in this world has no value, without an idea that is greater than we are ourselves: Freedom for all Germans in a father- land with its rightful capital Berlin in the middle of a peaceful Europe.”

Axel Springer in 1964 on transferring the company’s registered office from Hamburg to the then divided Berlin.

6 AT A GLANCE 2009

Media enterprise with On the way to becoming the most European importance customer-friendly media company Axel Springer has been a listed stock cor- in Europe poration since 1985. Its registered office is Axel Springer wants to remain Germany’s in Berlin. There are other important locations most creative and profitable publishing in Germany: in Hamburg and Munich as well house in future. That is why the company set as the printing facilities in Berlin-Spandau, itself the goal in 2006 of becoming Europe’s Hamburg-Ahrensburg and Essen-Kettwig. most customer-friendly media company by International activities in Eastern Europe are 2010 at the latest. Whether reader, online- centered on Poland, Hungary, Russia and user, ad­vertising customer or inner-company the Czech Republic; in Western Europe on customer – customer orientation is the key Switzerland, France and Spain. to success.

A unique corporate culture as the As one of the first steps Axel Springer set up key to profitable growth a central customer service hotline. Under In addition to strategic objectives, Axel the “Axel Springer 24 hour service” Springer has defined values to guide each which can be reached at 01805 6 300 employee in his or her work, and which 30*, readers, subscribers, user or advertising shape corporate culture at Axel Springer. customers can ask questions, make sug- Together these are the key to profitable gestions or point out unresolved problems growth. Three values form the foundation round the clock. of corporate culture at Axel Springer: * 14 cent/min from the German fixed network/ g Creativity as the crucial precondition mobile rates vary. National calls only. for journalistic and business success; g Entrepreneurial spirit made up of imaginative, responsible and result- oriented action taken by employees and management as well as g Integrity towards the company, readers, customers, employees, business associ- ates and shareholders.

7 “In my opinion, newspapers should have a share in politics but not make politics. The newspaper’s role is to follow political activity, to explain, to criticize and to promote it.”

Axel Springer, 1966

8 AT A GLANCE 2009 Principles and Guidelines

Axel Springer is the only independent media company to have a corporate constitution. The five principles expressed therein serve as a foundation for publishing operations. They define fundamental convictions on social policy, yet do not set out an opinion. The principles are supplemented by the guidelines for safeguarding journalistic independence at Axel Springer and an international catalogue of social standards (see p. 26).

Corporate principles for a Guidelines for safeguarding journalistic liberal world view independence at Axel Springer The five socio-political corporate principles The editors-in-chief and publishing directors formulated by Axel Springer in 1967, of the company developed guidelines to amended following German reunification in safeguard journalistic independence at Axel 1990 and supplemented in 2001, form part Springer and introduced them in August of the company’s articles of association. 2003 in co-ordination with the Management They paint a liberal picture of the world: Board.

1. To uphold liberty and law in Germany, The guidelines specify and extend the a country belonging to the Western family company’s understanding of the publishing of nations, and to further the unification of principles of the press code of conduct issu- the peoples of Europe. ed by the German Press Council. 2. To promote the reconciliation of Jews and Germans and support the vital rights of Observance of the guidelines by all editors the State of Israel. in their journalistic endeavors safeguards the

general conditions that make independent 3. To support the Transatlantic Alliance and and critical journalism possible. The editors- maintain solidarity with the United States in-chief are responsible for the observance of America in the common values of free of the guidelines and their implementation nations. in day-to-day business. The guidelines deal 4. To reject all forms of political totalitarism. with the distinction between advertising and

editorial copy as well as between editors’ 5. To uphold the principles of a free social personal and professional interests, prevent market economy. the exercise of personal advantage and de- fine a position with respect to the treatment of sources. www.axelspringer.com/principles

9 “The Internet is not a future hope for Axel Springer, but real business. Through digitization a new dimension in the development of the company will be achieved.”

Mathias Döpfner, 2008

10 AT A GLANCE 2009 Corporate Strategy

Axel Springer’s strategic priorities are: market leadership in its German- language core business, as well as the internationalization and the digitization of its core business. The objective: to be one of Europe’s leading multimedia corporations with an integrated offering of print, online and television products.

Market leadership in the Digitization of core business German-language core business Axel Springer has taken up the challenges Axel Springer is strengthening its leading associated with digitization and changes market position in its German-language core in media use and has further developed its business through the exploitation of new business models accordingly. The digitization potential sources of revenue. With a multi- strategy orients itself to three core compe- tude of new titles such as, for example, TV tences of the company:

DIGITAL or WELT KOMPAKT, the company g Content and brands: Axel Springer is has demonstrated that creative publishing transferring existing print brands and strategies can be successful even in a diffi­ content into digital distribution channels cult economic environment. and acquiring online brands.

Internationalization of core business g Marketing: The development of online The rapidly growing markets in Eastern Euro- marketing ensures that Axel Springer pe are particularly in the focus of internatio- continues to grow profitably with the nalization. Depending on the regional market market of online advertising. situation, new titles are being established or g Classified advertising and market- bought up, licenses acquired or also awar- places: Axel Springer is developing its ded. Existing brands and concepts are being own portals and holdings in the online specifically directed towards international classifieds market and in the market- target markets. places.

11 The growth of the future lies in internationalization and digitization.

Group Key Figures

in € millions 2007 2008 Change IFRS IFRS yoy

Revenues 2,577.9 2,728.5 5.8 %

Consolidated net profit/loss - 288.4 571.1 -

EBITDA * 470.0 486.2 3.4 %

Total assets 3,826.9 2,812.6 - 26.5 %

Dividend ** (in €) 4.00 4.40 10.0 %

Average number of employees 10,348 10,666 3.1 %

* Adjusted for non-recurring effects and effects from purchase price allocations. ** Dividend proposal for fiscal year 2008.

12 AT A GLANCE 2009 Business Development

Profitable growth is in the foreground of all strategic decisions at Axel Springer. Total revenue increased by 5.8 percent in the 2008 fiscal year to € 2,728.5 million and the EBITDA* by 3.4 percent to € 486.2 million. The net income of € 571.1 million is the highest since the company was founded. The dividend was raised from 4.00 euros to a new record level of 4.40 euros per share**. The prime drivers of growth were above all foreign and online business: Foreign revenues rose by 11.1 percent to € 596.8 million. The pro forma revenues Digital Media rose by 24,6 percent to € 383.1 million. The number of employees climbed 3.1 percent to 10,666.

Increase in Revenues 5.8 % Record EBITDA* in € millions in € millions

Circulation Advertising Other EBITDA return in %

17.8 % 18.2 % 264.7 486.2 194.2 470,0 1,193.2 1,248.1

1,190.6 1,215.8

2,577.9 2007 2008 2,728.5 2007 2008

13 “I know that success needs the active contributor, the active thinker and active emotional involvement.”

Axel Springer, 1978

14 AT A GLANCE 2009 Employees

More than 10,500 employees are working on continuing to occupy the top journalistic and economic positions. Axel Springer AG offers them attractive benefits and opportunities for development. There are many interesting openings for applicants at Axel Springer.

Benefits and offerings

1 Qualification and further training: 2 Leadership principles: Investment in the future Actively shape change Creative, competent and committed Axel Springer is setting course for a new lea- employees are an essential foundation for dership culture: With the leadership principles entrepreneurial success. For this reason introduced in 2008, Axel Springer AG ma- initial and further vocational training plays nagers are given scope for action, providing an important role at Axel Springer – as an transparency with regard to the demands investment in the successful future of the and expectations of the leadership role. The company. Advancement has many faces at principles are based on the company values Axel Springer and begins on the first working of creativity, entrepreneurial spirit and integri- day: The Onboarding Program allows new ty – they demonstrate leadership behavior, employees to get to grips with their jobs with which Axel Springer wants to master quickly. There is an extensive seminar and the revolutionary changes within the media qualification program. Through the deve- industry and its own company. lopment dialogue, employees can actively www.axelspringer.com/leadership influence their professional development: In the framework of an annual discussion with 3 Remuneration and social policy: their manager, individual skills are compared Attractive payment and high social with the demands of the respective job. This standards highlights the development needs and gives Axel Springer combines the values of a rise to concrete development measures. social company steeped in tradition with the Success also requires contacts – various dynamism of a modern, innovative and inter- networks exist for this purpose. In this way nationally expanding media enterprise. A lot the targeted exchange of information and is expected of the employees – in return Axel the team concept is promoted throughout Springer offers attractive payment packages the whole company. and high social standards. Axel Springer was awarded the Top Employer prize by the geva Institute in 2007.

15 4 Vario Pension: Supplementary Axel Springer company health insurance company pension plan plan, a program was developed in 2004 With the Vario Pension, Axel Springer AG to promote health within the company. In offers employees a future-oriented company 2008, Axel Springer received the „Partner pension plan through deferred compensati- Excellence“ award for its annual „On your on. The principle is simple: Each employee marks... get set... fit!“ program on the topics sets something aside for his or her pension of nutrition and exercise within the frame- every year which is added to by Axel work of the „Move Europe“ campaign, an Springer. In this way employees are given initiative on company health management an opportunity to build up a stock of capital systems supported by the European Union. and to make provisions for their retirement. 8 Services for employees: A wide 5 Electronic Ideas Management: range of offerings at attractive rates Offering incentives As a part of the Axel Springer building, the Ideas Management awards bonus incentives Axel-Springer-Passage in Berlin offers a to employees, in order to develop proposals large selection of services with shops and for promoting efficiency, occupational safety, restaurants as well as a medical consultants’ environmental protection and technical pro- and a conference center. Likewise in the gress in the company. heart of Hamburg, the Axel-Springer-Passa- ge invites employees and visitors to enjoy a 6 Axel Springer company health diverse selection of gastronomic services at insurance plan: Extensive service attractive prices. package Axel Springer AG offers its employees its 9 Equality of opportunity own health insurance plan, attractive due to The company has developed a compre- an extensive package of services as well as hensive program on equality of opportunity. high-quality service. At the same time the It includes various measures such as, for Axel Springer BKK operates very economi- example, the promotion of an improved cally thus avoiding unnecessary expenditure work/family balance. As the first media for administration. enterprise Axel Springer has moreover been a member of the “Women in the Economy” 7 Health management: Healthy Forum since 1999. Axel Springer has been employees for a healthy company singled out many times for its personnel The health of its employees is very important policy oriented towards equality of opportu- to Axel Springer. In co-operation with the nity: the company was awarded the “Total

16 KOMPAKT 2009

At Axel Springer employees and visitors The children enjoy comprehensive care above are supplied with fresh and above all healthy Berlin’s rooftops in the company kindergarten apples free of charge “Wolkenzwerge” (“Cloud dwarves”) – e. g. by English native speakers to improve their language skills

E-Quality” distinction in 1999 and 2001, and media enterprise. For this reason the quali- in 2005 the Special Prize in the “Success fied pedagogic work focuses on promoting Factor Family 2005” by the Federal Ministry the children’s specific learning and language for Family Affairs, Senior Citizens, Women acquisition. Besides an above-average child and Youth. Axel Springer has been a signa- care ratio, the institution also offers flexible tory to the „Charter of Diversity“ since 2008. opening times and an emergency service, This is an initiative established by the Federal thereby making an active contribution to the Government of Germany on fairness towards work/family balance. and appreciation of employees.

10 Child care at Axel Springer: Active support of an improved work/family balance In addition to the emergency kindergarten and support with care for the elderly, a com- pany child care service has been in operati- on for the Berlin employees since April 2008. The “Wolkenzwerge” (“Cloud dwarves”) day- nursery in the immediate vicinity of the work- place offers plenty of space for fun, games and creative learning. Media skills play a central role for Axel Springer as a modern

17 Diversity of openings

1 Direct job entry: Newcomers are management program, it comprises assign­ always welcome at Axel Springer. Appli- ments and projects both in the operative cants with in-depth media experience are areas as well as in central departments. equally welcome, as are those from different The program is rounded off by modular backgrounds, who wish to contribute to the seminars and intensive networking along success of Axel Springer with their know- with a sponsor­ship program. how, talent and creativity. Information on vacancies can be found on the Internet: 5 Axel Springer’s 18-month Trainee- www.axelspringer.com/career. Program is aimed at highly motivated and performance-oriented university graduates 2 The Axel Springer Academy in Berlin who have a particular interest in the media is the most progressive school of journalism industry. Individual vocational training and in Germany. It offers a new type of vocational systematic induction into different business training for journalists focusing on cross- areas provides goal-oriented and sound media. Alongside a classical journalist’s “learning by doing” offering numerous trade, the students spend two years learning ways of taking on responsibility in specialist everything they need to know to be fit for the departments and in management. digital media age. In addition to this vocatio- www.axelspringer.com/trainee nal training, the Academy offers advanced vocational training for editors, is the new 6 The Axel Springer Sales Academy development unit for the organization, and develops talented salespeople in the selling is furthermore the creative think tank of the of print and online advertising in a 14-month publishing company. program. Participants get to know the www.axel-springer-akademie.de central specialist departments as well as the regional sales offices. In addition to a basic 3 Attendance in the editorial depart- sales orientation, we are above all looking for ments enables students with a strong talent, a readiness to learn and motivation. interest in journalism to gain initial experience in the everyday work of editing. 7 Axel Springer offers student internships to students of all disciplines in almost every 4 The 18-month Junior-Executive- division of the company. Interns are integra- Program is a management trainee program ted into the daily business for a period of for young professionals with 2 to 3 years vo- between two and six months, where they cational experience. Structured as a general take on their own projects thus gaining valu- able experience for their future careers. 18 Young people who know where to go: apprentices at Axel Springer.

8 Axel Springer offers school leavers a vari- Axel Springer apprentices, who would like to ety of vocational training opportunities. study after passing their examinations, are eligible to apply for a scholarship. Scholar- Commercial professions: ship holders who maintain close contacts to the company during their studies have the g Publishing clerk for digital and print media best prospects to subsequently gain specia- (male/female) list and management positions. g Office communication clerk (male/female) g Media and information services 9 A Dual Course of Study offers an ideal technician, specialised in information and combination of practical vocational training documentation (male/female) in the company and a degree as a Bache- g Commercial clerk (male/female) lor of Science in Business Management at g Media designer for digital and print media the Nordakademie Elmshorn. The entire (male/female) program runs for a period of three and a half years. Technical professions: g Printer (male/female) g Energy electronics specialist Detailed Information on all job (male/female) opportunities can be found at g Industrial mechanic (male/female) g Mechatronician (male/female) www.axelspringer.com/career.

19 Creativity and a passion for freedom and success – that’s what we’re interested in at Axel Springer. If this matches your world view, then you’re in the right place here.

20 AT A GLANCE 2009 10 Reasons

... to choose Axel Springer

1 You want to design your career 3 You want to work with the best Your start with us offers the best conditions What we want: The best of the best at Axel for a successful career. It doesn’t matter Springer! And we don’t make compro- whether you are at the beginning of your mises. Those who work for Axel Springer professional life or already have successes are among the best in their field. Whether in to your credit. We combine the values of the editorial offices, in the business sector, a social company steeped in tradition with in technology or in the service sector – we the dynamism of a modern, innovative and reward performance and passion. Show us internationally expanding media enterprise. that you belong and come and work with the We expect a lot of you and offer attractive best! payment packages and high social stan- dards in return. Design your career with us 4 You want to discover your potential to be as unique as you are yourself! If you work at Axel Springer, you will be both challenged and supported at the same 2 You want to be part of a time. We place great emphasis on Human success story Resources Development. Because we at We at Axel Springer are passionate entre­ Axel Springer know that only well-trained preneurs and are ranked among the profi- and satisfied employees can make a lasting table market leaders in almost everything contribution to the success of the company. we do. Innumerable success stories have From the very first working day you are invol- been written in decades gone past under the ved in networks and development programs umbrella of Axel Springer. We will continue to which are oriented to individual needs. work hard in future to occupy the top journa- Discover your potential with us! listic and economic positions. You are invited to play an active role in this success story!

21 www.axelspringer.com/ 10reasons

5 You want to design change 7 You’re in the heart of activity Media are undergoing major changes Working for us means to feel the pulse of worldwide. We do not perceive the market time – firsthand. Our business is excellent developments associated with digitization journalism – topical, informative and enter- and changes in media use as a threat, but taining. We tackle the issues which everyone rather as a challenge and opportunity. This is else is discussing shortly afterwards. To do because the origins of such changes are not this we are located in the most attractive to be found in technology – they begin in the major cities in Europe. Join us in the heart consciousness of those who want to design of activity! the change. Join us and design change actively! 8 You want to take on responsibility At Axel Springer we stand up for our suc- 6 You are looking for creative cesses. We also know however, that great competition responsibility arises from a position of great Here you get a sense where you are working strength. For Axel Springer we therefore from the very first day. As a media enter- see ourselves obliged to be active on behalf prise we survive on the best ideas. That is of the community and our environment. why creativity, along with entrepreneurial Numerous support initiatives are involved in spirit and integrity, is one of our corporate social projects. Moreover we rely on durable values and can be experienced everywhere. added value and responsible corporate Everyone who works for us is called upon management. Take us at our word and take to participate in the daily competition for the on responsibility with us! best creative ideas. Take up the challenge!

22 AT A GLANCE 2009

They are a part of the success story: Current and former trainees at the Axel Springer Building in Berlin

9 You love freedom We at Axel Springer are proud of the history of our organization and the values associa- ted with it. The five socio-political essentials originally formulated by the publisher Axel Springer in 1967 still serve as the foundation for our publishing operations today. Come and join us if you want to work with peo- ple who have their own opinions and love freedom!

10 You like surprises For many people Axel Springer is and re- mains the BILD newspaper. But did you also know that not only does Europe’s biggest daily newspaper belong to us, but that we also own a total of 170 newspapers and magazines, more than 50 online-offerings and holdings in television and radio stations in 33 countries? There is much more to discover than many people think. Experience it yourself and be surprised!

23 Who is committed to critical jour­nalism must itself stand up to close scrutiny.

Mobile web tip: Videos about Sustainability Projects of Axel Springer You can find out on page 98 how this two-dimensional code works on your cell phone. To view these contents on your computer go to www.axelspringer.com/ sustainability.

24 AT A GLANCE 2009 Responsibility

Commitment to sustainable commerce, to the safeguarding of social and ecological standards, and to society as a whole is not only a matter of social responsibility for Axel Springer but also one of journalistic credibility.

1 Active sustainability management: code of practice for voluntary reporting by Improvement of the value chain organizations according to a total of 121 Sustainability refers to entrepreneurial activity ecological, social and economic perfor- which is directed towards improving the mance criteria. The report, which is qualified social, ecological and economic conditions with the „LEVEL A +“ highest seal of quality, of added value. Axel Springer operates underlines the commitment of Axel Springer active sustainability management to achieve in the sectors of sustainability and respon- this goal. Examples of this include projects sibility. In 2008, Axel Springer also won the for establishing and safeguarding social and “German Sustainability Award” in the catego- ecological standards in the wood and paper ry of “Most Sustainable Purchasing”. chain. From forestry via paper production to the recycling of paper, suppliers’ contracts 3 Reductions in emissions: Participa­ contain corresponding commitment clauses. tion in the Carbon Disclosure Project Adherence to these clauses is also monito- Axel Springer has participated in the German red through visits on site. report to the international Carbon Disclosure Project (CDP) since 2006 through the provi- 2 Reporting: Pioneers in sion of data on its emissions of greenhouse sustainability reporting gases (CO2 equivalents). The CDP is world- In 2008 Axel Springer AG, as the first media wide the largest joint project involving insti- enterprise worldwide, published a Sustaina- tutional investors, who concern themselves bility Report which fulfills all of the require- with the economic effects of climate change. ments of the “Global Reporting Initiative” As a result of numerous measures in Axel

(GRI). GRI is the internationally leading Springer printing facilities, the CO2 emissions

25 per square meter of printed paper have been health and safety as well as the work/family falling for years. Details are documented balance. These standards are binding world- online in the current Sustainability Report. wide for all of the company’s activities. www.axelspringer.com/socialpolicy 4 Journalistic commitment to environmental protection 6 Bound together in friendship: Axel Springer also assumes its responsibility Commitment to the reconciliation through journalism: As part of its regular between Jews and Germans news coverage, the Axel Springer editorial Axel Springer, who founded his company in offices inform readers about the background 1946, had a very close friendship with the and current developments on the subject of State of Israel and the Israeli people. The re- environmental protection. In order to familia- conciliation between Jews and Germans and rize the public with the complex of problems standing up for the vital rights of the Israeli involved in climate change, the BILD news- people were fundamental convictions for paper, for example, started a highly-regarded him, which governed his actions and which co-operation project with the environmental became manifest in the Essentials of his associations BUND, Greenpeace and WWF publishing house. The company and its em- in 2007. Under the motto “Save our Earth”, ployees remain true to these principles even reports are published on the backgrounds, today and continue the traditional friendship possible solutions as well as individual with multifarious commitment. Thus in 2003 environmental protection measures. Since for example, the “Ernst-Cramer-Fellowship” February 2009 the new magazine BEO- was established, which grants young Ger- BACHTER NATUR has provided its readers man journalists a working stay in Israel and in Switzerland with information on nature, the young Israeli journalists a working stay in environment and sustainable behavior. Germany. Moreover Axel Springer supports institutions and projects to cultivate Jewish 5 International Social Policy: life in Germany and to intensify contacts A catalogue of social standards for between Germany and Israel. all of Axel Springer’s activities In the light of its increasing international 7 “Small Change Campaign”: Emplo- profile, Axel Springer has drawn up a ca- yees donate to developing countries talogue of social standards. It lays out the As long ago as 1987 Axel Springer sup- organization’s position on issues relating ported projects in developing countries with to human rights, compliance with the law, the “Small Change Campaign”. Axel Sprin- child protection, the treatment of employees, ger employees can declare their willingness

26 Whether through “Ein Herz für Kinder” aid organization of BILD or the tree planting activity by its trainees in the course of their journey to Israel in 2008 – Axel Springer accepts responsibility

to donate the amount following the decimal own. It is good to have some support when point on their monthly pay slip. The company you find yourself in such a situation. For the generously rounds up the sum collected. Axel Springer editorial staff it is an everyday The sum donated to date amounts to a total matter of course, to see to the needs of their of nearly 550,000 euros. own readers or users. For this reason other Axel Springer titles in addition to BILD have 8 “Ein Herz für Kinder” (A Heart for initiated their own charitable campaigns. Children): The major aid organization Whether through initiatives such as “Berliner from BILD helfen e.V.” (Berliners help) by the BERLINER It started in 1978 when Axel Springer heard MORGENPOST, “Von Mensch zu Mensch” on the radio that nearly 1,500 children in Ger- (From Person to Person) by the HAMBUR- many lose their lives in traffic accidents every GER ABENDBLATT or „Hand in Hand für year. The publisher decided to act and set up Afrika“ (Hand in Hand for Africa) by FUNK “Ein Herz für Kinder” (A Heart for Children). UHR – Axel Springer media look after people The BILD’s major aid organization was initially in need. occupied with the safety of children in traffic, www.morgenpost.de today this has been extended to include aid www.abendblatt.de in fields such as education, health, fighting www.funkuhr.de poverty and environmental protection. The big “Ein Herz für Kinder” Charity Donation Gala in mid-December 2008 for celebrating the 30th Further information on the com­ anniversary of the organization alone colle- cted a total of 15.1 million euros for charitable mitment to sustainability at Axel projects. www.ein-herz-fuer-kinder.de Springer and the latest sustaina-

9 Charitable initiatives: Supporting bility report can be found on the people in need Internet at: www.axelspringer.com/ Again and again people suddenly find them- selves in difficulties through no fault of their sustainability.

27 Discover the diversity of the journalistic offerings of our newspapers, magazines, and online portals: www.axelspringer.com/ourmedia

28 AT A GLANCE 2009 Axel Springer: multimedia journalism

Our passion for excellent journalism has, for a long time, included digital media: We transfer print brands and content to digital distribution channels and supplement our portfolio with on- line portals. Examples from our brand portfolio demonstrate: This is how multimedia is already experienced at Axel Springer.

29 Systematic linkage

It is after midnight. Tuesday, 00.04 a.m.: With the QR Code, WELT KOMPAKT employs copy deadline at WELT KOMPAKT, one of an innovative opportunity for the link between the most up-to-date national daily newspa- newspaper production and online service. pers in Germany. The new edition is ready The interested reader simply photographs the for printing. One main subject is the new US square bar code, which can contain a web President Barack Obama’s move into the address, for example, with his/her (Internet- White House. Parallel to the print version in enabled) cell phone, which is equipped with a its compact tabloid format, WELT KOM- free software application for this purpose. The PAKT also provides access to things worth software translates the code, and the connec- knowing and seeing on the subjects of the tion to the offered web page is automatically day through various digital media. Readers established. expect a lot more about something like the Obama family’s move than condensed WELT KOMPAKT is in addition one of the reports, commentaries, or photos in their first daily newspaper to systematically offer newspaper. For example, they can download in-depth informa­tion on current events – the president’s inaugural speech on their streaming videos on the Internet, which are mobile phone as a video by decoding the also to go. Impressive proof for the claim of printed “QR Code” (quick response code). incorporating attractive innovations from the Several times a day, according to the situ- media world – “Twitter,” “YouTube,” “Face- ation and attractiveness of the offering, the book,” and “My­Space” are also examples journalists­ decide what newspaper content of this – into the multimedia strategy of the is to be supplemented with digitized additio- quality newspaper to delight even more young nal information through the QR Code. and ageless readers.

The newsroom, the heart of the editorial office: Here, ideas are developed and journalistic content is prepared both for the newspaper as well as for various digital media

30 KOMPAKT 2009

WELT KOMPAKT offers real added value with additional digital information on the Internet: Access is via a printed code, the QR Code, which the reader photographs with their cell phone and which is then transformed into a web address by special software

31 “Philipp, what did it come down to?” BILD editor Kai Traemann interviews Philipp Lahm about the Bayern Munich match, in private surroundings. The inter­national player speaks spontaneously into the reporter’s mini camera. Using special software, the material is sent directly to the BILD editorial office

Freshly showered, friendly, professio- nal: Even after a defeat, Philipp Lahm doesn’t try to gloss over anything. In the video on BILD.de he explains to the fans what the team must do better in the next match

–+ 00:47 / 02:30

32 AT A GLANCE 2009

In the editorial office, the newspaper pages of every edition are laid out on the computer by media designers and continually updated according to the events of the day

Perfect teamwork

The Sunday fixture of the Bundesliga, the nati- interview has also been on BILDmobil for a long onal soccer league. The Munich Allianz Arena, time already! 6.48 p.m.: final whis­tle, defeat for Bayern Mu- nich, match report, headlines. And then? Then 11.30 p.m. BILD Munich starts printing. Two pa- BILD shows you what multimedia means. ges on the match. Large banner: “You can see the exclusive video online.” Anyone can click in, 8.53 p.m. Munich’s BILD sports reporters right look, enjoy: www.BILD.de. up close: Analysis, discussion, and outlook. A post-match interview with Philipp Lahm in his BILD is not print, not online. BILD is exclusive, private surroundings. No pencil, no paper – the emotional, and the market leader. The biggest international player speaks into a small camera newspaper in Europe with far more than eleven held by the reporter: The material is sent directly million readers daily. Online with one billion clicks into the BILD editorial office during the recording and 80 million visits per month. Mobile front using special software. runner with more than 17 million page views. The BILD brand stands for innovation in the It is still 8.53 p.m. The BILD Web-TV team gets media market. Ten of thousands of photos from the first pictures. Editing, sound recording, gra- the “1414” reader report­ers. Nearly 30,000 BILD phics. Parallel to the newspaper page, the video video cameras sold with direct upload capability emerges. Can BILD TV also sell it tomorrow to a to the editorial department’s server. “4242” – via television station as well? “Of course – by then picture recognition technology videos arrive di- we have long broadcast it already.” rectly on cell phones. Own cell phone tariff with flat rate surfing on the BILD­mobil portal. Moving 9.56 p.m. The video goes online on BILD.de. image pioneer. BILD, that means: 800 reporters, And the story and the photos? “Have been in all channels. the sports channel for three hours already.” What else do we still need as supplementary 11.31 p.m. – only one question remains: And material? Did the reader reporters send some- what are we going to do tomorrow? thing on the game? Photos, videos? The Lahm 33 Use of multimedia: Martin Spieler (r.), editor-in-chief of Axel Springer Switzerland’s HANDELSZEITUNG, appears several times each week on the radio and in his own program “standpoints” on television. He explains the development of the economy and stock exchange to viewers on all channels. Here, for example, with Philippe Gaydoul, managing director of a leading Swiss groceries discounter

Switzerland trusts in this

A new day at the stock exchange in Zurich. on the radio and on the Internet. Particularly 7.35 a.m.: The first firms announce their in the global financial and economic crisis, results and key data in advance. Live in the ra- journalism committed to research, analysis, dio studio at the best broadcasting time: Mar- and commentary is highly rated. tin Spieler, editor-in-chief of the Axel Springer Switzerland trade newspaper HANDELSZEI- In the conference at 8.30 a.m. on this mor- TUNG, comments on the events on the stock ning, the editorial board determines the major exchange. A quarter of a million people in the topics for the newspaper and the television financial center of the country can listen to his broadcasts. Stock exchange analyses and analysis. picture galleries are prepared for the Internet. Point 12 on the radio and on the Internet: The editorial team of the HANDELSZEITUNG, “Straight from the HANDELSZEITUNG Editori- the largest business newspaper in Switzer- al Office – Martina Wacker:” The editorial team land, reacts to events in a media-compatible comments on the stock exchange events way in every situation – be it in the weekly worldwide for the radio and for the Internet newspaper on Wednesday, on TV programs three times per day – at 7 a.m., 12 noon and on Wednesday and Friday, as well as daily 5 p.m. In addition to its newspaper and online

34 AT A GLANCE 2009

A pro in the radio studio as well: Every day She doesn’t miss a word: HANDELSZEITUNG editor-in-chief Martin Spieler analyzes and com- editor Martina Wacker edits a radio appearance ments for the listeners on the current develop- by the editor-in-chief on the computer and cuts ments on the financial markets a podcast from it, a radio program that is then available for download on the Internet

Switzerland trusts in this

activities, the HANDELSZEITUNG Editorial Office publishes 100 specialist supplements and guides annually. In addition, it produces three different economics programs that run on the Swiss television channel SF1 as well as the two largest private regional TV stations.

At 2 p.m., the online editorial team discusses the day’s and the week’s topics. Additio- nal texts, links, and pictures are looked for, rewritten, and prepared for the Internet. At 4.30 p.m., it is time for the telerecording: Personalities from industry are critically inter- viewed. Loyal to the creed of the HANDELS­ ZEITUNG, always to hear news and informa­ tion first hand, to examine it and to place it into a larger context.

35 With seven individual split editions, TV DIGITAL is responsive to viewers’ different entertainment needs. In every edition, TV DIGITAL informs about the offerings from up to 108 digital stations

From viewer to program director

Had a good sleep! 11.45 on Sunday mor- On the Internet at www.tvdigital.de it is called ning, a group of young people are drawn to the “full program.” An extensive channel breakfast. At the table with them is the subject database with short profiles of at least 400 TV of television. The topic of conversation is channels is also accessible at all times. provided by TV DIGITAL. Germany’s biggest TV magazine and defining medium for digital If you are drawn towards communication entertainment offers exciting and current platforms on the Internet, the TV DIGITAL information on films and television, as well as Entertainment Community is waiting for you. all around sport every two weeks. Providing Here, new trends are discussed and current interesting facts from the world of consu- feature films, music, and offerings from the mer electronics, the technophile younger web are evaluated. Whether videos from linear gene­r­ations, which use new media with the TV or moving images from the web: Accor- greatest of ease, are brought up to date by ding to interest, content can be downloaded TV DIGITAL, which spans the whole range of to mobile end devices, a PC, or directly to a electronic entertainment media and new flat- home hard disk recorder. A further innovati- screen TVs, as well as mobile entertainment on is “My personal TV DIGITAL:” Thanks to through video players, navigation with cell intelligent and “self-learning” technology, the phones, right up to digital cameras. Above spectator can set up his personal TV stations all, the magazine gives an optimal overview of on the hard disk recorder in only a few moves. the growing range of TV services on offer. The The result is individual TV enjoyment just like, TV DIGITAL reader selects their ideal program above all, the younger, multimedia-oriented among other things, from the large Entertain- generations wish for. ment Guide section, which – for complete user value – reports on new films on TV, at movie theaters, and on DVD and Blu-ray Discs.

36 KOMPAKT 2009

Through its electronic program guide, TV DIGITAL provides viewers with simple and comfortable navigation, selection, and programming of TV content. It applies also in the respect that Germany’s defining medium for digital entertainment is equipped for the future

Only television is more beautiful: TV DIGITAL’s website is as informative as it is entertaining at www.tvdigital.de

37 Not only a fascinating spectacle live: Women who are interested can find out more about the highpoints of major fashion events, such as here the Fashion Week in Berlin, on the Internet at goFeminin.de, the German-language website from auFeminin.com

38 AT A GLANCE 2009 Straight from the catwalk

The fashion world is feverishly awaiting this eve- ning. A Friday in Berlin, 8 p.m.: On the catwalk, international models present the creations for the coming autumn. The fashion-conscious woman is just as good as there via the Internet, thanks to goFeminin.de, the German-language website from auFeminin.com, Europe’s leading online platform for women. Within a very short time, the most important trends can be appraised on the web. The editorial team of auFeminin.com has made it all possible; the fashion experts research the innovations before- hand, comment on the highlights, and provide background reports. Thanks to their professio- nal competence, they also, in this case, provide the women with orientation and the nice feeling of being in vogue this season.

Women in nine countries rely on this guidance in the meantime. And they can do it with absolute confidence: In France, Belgium, Switzerland, Spain, and Germany, the respective country portal of auFeminin.com is already the market leader. In Great Britain, the portal even ranks in the top trio of women’s websites in the “general interest” category.

auFeminin.com supplements Axel Springer’s successful women’s magazines ideally and stands for the consistent digital expansion of the spectrum of multimedia products on offer. “Health” is another one of these cornerstones. Through the acquisition of the health portal On- auFeminin.com – with portals in nine meda.de, Germany’s leading supplier of health countries – is Europe’s leading online platform for the female target group. Every information in the premium online segment, user can expect to find a wide spectrum auFeminin.com has optimally rounded off its of information, services, and communities core competence. Consequently the users of on subjects such as trends and fashion, auFeminin.com are not only up-to-date in fash­ beauty, fitness, and psychology on the ion, but also have an adviser for their all-round Internet well-being, that is all one can wish for.

39 Highlights 2008

BILD pushes cross-mediality Axel Springer presses ahead with cross-media integration at BILD. The foundations for this were the buyback of the Acquisition of 33.3 % remaining shares in BILD.de of StepStone ASA from T-Online and the conso- Clear positioning in the lidation of the editorial offices international online job mar- in Berlin. Since then, the on- ket: Axel Springer acquires line and print editorial teams about 33.3 % of the shares have been working together in of StepStone ASA, Oslo, a Participation in the joint production room and worldwide leading supplier of Dogan Yayin in interlinked departments, in talent management software The existing partnership be­ order to tell every story with and services. The focal points tween the Dogan Group and multimedia as text, photos, of business activity are online Axel Springer is strengthened video, and graphics. Their job fairs and talent manage- by a participation in the lead­ motto: “Not every editor must ment software. Previously ing Turkish media group be able to do everything; the Axel Springer already held Dogan Yayin Holding. The editorial team must be able around 49.9 % of StepStone group has an excellent po- to do everything.” Cross- Germany AG. Through its sition in an attractive growth media success stories: BILD investment in the parent com- market and an outstanding launches the 4242 service pany, Axel Springer has now portfolio suitable to Axel for downloading videos via also positioned itself on the Springer with the newspa- BILDmobil and introduces the attractive European market of pers Hürriyet, Milliyet, and reader reporter video camera. the online job fair. Posta, as well as Dogan TV. www.bild.de www.stepstone.com www.doganholding.com.tr

40 AT A GLANCE 2009

The year 2008 was yet another successful year in the business development of Axel Springer. You can find a selection of important milestones here.

WELT Group heading A partner for all for a record media: Axel Springer Leading in cross-media Media Impact quality journalism: The daily Launch of “FAKT” in Always an eye on the custom­ newspaper DIE WELT, with its the UK and Ireland ers’ needs: Following this tabloid WELT KOMPAKT and Premiere for Axel Springer: guiding principle, Axel Sprin- its news portal WELT ON- With the first editions of FAKT ger AG has consistently put LINE, reach new record highs for Polish citizens living in the the marketing of its na­tional in 2008. DIE WELT never sold United Kingdom and Ireland, newspapers, magazines, so many copies before as in an international subsidiary of and digital media into the the second quarter of 2008, the group introduced a print hands of a unit. Through the with more than 280,000 product in a third country for cross-media concentration of copies. WELT ONLINE, by far the first time. At the same its advertising business, Axel Germany’s fastest-growing time, it is at present also the Springer Media Impact offers digital news portal, positi- first pillar of Axel Springer one of the strongest media oned itself at the peak of in the British Isles. The two penetration rates on the Ger- the online offerings by the editions provide the week’s man media market – and links German qual­ity newspapers most important information print and online media, for- on the web in December from the Polish homeland ming individual and innovative 2008, with 173.6 million page as well as from the United communication solutions. impressions. Kingdom and Ireland. www.axelspringer.com/ www.welt.de www.efakt.pl asmi

41 Information and Entertainment: Discover the diversity of the journalistic offerings of our news- papers, magazines and online portals.

42 AT A GLANCE 2009 Our Media

A colorful and diverse media world has gathered under the Axel Springer umbrella. No matter whether the medium is print, online or audiovisual carrier – the media brands and their respective journalistic copy are the center of attention. Our thematic fields of competence are: News, TV information, cars, sports, computers and consumer electronics, business and finance as well as women’s and lifestyle magazines. Moreover Axel Springer also has numerous special interest titles and online offerings as well as a broad holdings portfolio in the television and radio sector. Axel Springer is represented internationally in a total of 35 countries by its own subsidiaries and through the granting of licenses.

Detailed information on the Axel Springer media world can be found on the Internet at www.axelspringer.com/ourmedia.

Mobile web tip: WELT KOMPAKT video blog: How the newspaper of the mobile generation is created You can find out how this two-dimensional code works on your cell phone on page 98. To view the WELT KOMPAKT video blog on your computer go to www.welt.de/wk-blog.

Mobile web tip: 4242: How to download the BILD videos on your cell phone Whenever you see the 4242 logo in your BILD newspaper, you know there is a new video on this BILD story available for your cell phone. The most up-to-date information, the best stories and the best interviews from Europe’s biggest news desk as moving images on your cell phone. You can find out how it works on page 98. 43 News National DIE WELT is one of the leading quality media brands in Germany.

DIE WELT WELT KOMPAKT The national daily from Berlin is one of Europe’s This national quality newspaper in a modern leading quality papers. DIE WELT offers clearly tabloid format provides concise and highly structured news, background information, topical information on the events of the day for analyses and commentaries. DIE WELT is the its readers in Germany’s big population centers. modern media brand for quality journalism. WELT KOMPAKT is the most effective way of www.welt.de keeping up-to-date with a daily newspaper. With its late copy deadline at around midnight, WELT KOMPAKT is moreover one of the most up-to- date national newspapers in Germany. www.welt.de

44 AT A GLANCE 2009

WELT am SONNTAG WELT ONLINE WELT am SONNTAG is Germany’s major WELT ONLINE is a German news portal with quality Sunday newspaper for the whole one of the highest levels of reach and broa- family. As an opinion-forming paper, it dest ranges of content. In addition to its own provides background information, analyses coverage, the best articles from DIE WELT, and commentaries alongside reports on the WELT KOMPAKT and WELT am SONNTAG current situation. Its reporting is professional, can be read here. From Germany’s largest versatile, informative and entertaining. integrated newsroom, WELT ONLINE offers www.welt.de new multimedia elements such as web TV, video and audio podcasts. www.welt.de

45 News National The BILD-Group is one of the most successful media brands in Europe reaching millions of people through various information channels.

BILD BILD am SONNTAG Europe’s biggest daily paper is closer to the BILD am SONNTAG presents comprehensive action. Produced in Berlin with a wealth of and entertaining reports on politics, celebrities exclusive reports, BILD keeps its readers better and sport every Sunday. Germany’s largest informed and determines the topics of the day Sunday newspaper is a precise observer, sports – in a clear, concise style, with the best photos. reporter, and professional counselor in all areas BILD reader reporters broaden the scope of the of life on the best day of the week. reporting by sending their photos and videos by www.bild.de MMS to 1414 or [email protected]. www.bams.de www.bild.de

46 AT A GLANCE 2009

BILD.de BILDmobil BILD.de is BILD’s information and entertainment BILDmobil is your continually up-to-date BILD portal and is one of the editorial online offerings to go: With all you need to know about society, with the highest reach in Germany. First-class sport and politics as well as many additional journalism, innovative design and modern Web useful services it is ideally formatted for use technology as well as a wide range of premium on a cell phone. The BILDmobil prepaid tariff moving image content are the most important was introduced at the same time as the mobile success factors of BILD.de. editorial offering – an attractive fixed price in all www.bild.de networks and surfing on the BILDmobil portal is absolutely free. www.bildmobil.de wap.bild.de

47 News Regional For everyone who wants to know what’s happening in their region.

HAMBURGER ABENDBLATT BERLINER MORGENPOST This regional newspaper is the most widely read Seven days a week the BERLINER MORGEN- daily paper in and around Hamburg and one of POST takes the pulse of the most exciting city Germany’s most successful regional subscrip- in Germany. With a fascinating and inspiring tion papers. Regional competence and sound mix of reporting on national issues, regional reporting on national and international events competence and a wealth of local information, make the HAMBURGER ABENDBLATT and the BERLINER MORGENPOST is one of Berlin’s abendblatt.de a leading information medium most far-reaching newspapers and an indispen- as well as the foremost advertising market in sable guide to the capital. It is compelling due to the north of Germany. Axel Springer’s leading its modern layout and award-winning journalism market position in the Hamburg region is further as well as its extensive real estate and employ- strengthened by the BERGEDORFER ZEITUNG ment sections and large travel section. and the PINNEBERGER TAGEBLATT. www.morgenpost.de www.abendblatt.de

48 AT A GLANCE 2009

Axel Springer is present in various regions through its holdings in advertising supplements.

B.Z. B.Z. am SONNTAG Berlin’s biggest and most traditional tabloid Berlin’s media trademark hits the national has reflected the soul of Berlin day by day and local headlines in the capital on Sundays for over 130 years: With its strong regional too – with a mix of information, entertainment, attachment, the B.Z. presents news, features, features and an extensive sports section. The sport, culture and tips from the entertainment B.Z. am SONNTAG is an attractive platform for scene in Berlin and Brandenburg – fast and advertising clients on a stress-free weekend. to the point. As a shop window for trade the www.bz-berlin.de B.Z. offers its advertising customers an ideal platform for effective communication and is a winner with its daily classified ads. bz-berlin. de is the news and city portal for Berlin. The central navigation element is an interactive Ber- lin map, which indicates the location of current events at a glance. www.bz-berlin.de 49 TV Information Always in the picture – with the Axel Springer weekly and fortnightly program guides.

HÖRZU TV DIGITAL FUNK UHR Germany’s biggest weekly The first program guide to be In addition to its detailed TV and radio program guide developed especially for digital program section, this weekly stands for quality. The television presents numerous program guide for women center­-piece of HÖRZU is its digital programs fortnight- provides information and ad- detailed program section, ly alongside the free-to-air vice on topics such as health, complemented by articles on analog channels. Various edi- partnership, fashion and travel. political, social and scientific tions are currently published www.funkuhr.de topics. especially for customers of www.hoerzu.de Premiere, Kabel Deutschland, T-Home and Unitymedia, as well as an Austrian and an XXL edition. www.tvdigital.de

50 AT A GLANCE 2009

AXEL SPRINGER DIGITAL TV GUIDE This wholly-owned subsidiary develops electronic program guides for advanced navigation through digital media content, while pursuing new models of persona- lized advertising. www.as-guides.com

TV GUIDE BILDWOCHE TV NEU The biweekly program guide A topical illustrated magazine This inexpensive weekly offers a clearly structured pro- and weekly program guide TV magazine presents the gram overview of all the free- all in one. Alongside the TV program for each day on six to-air TV channels as well as program timings BILDWOCHE pages. A magazine section a compact reading section on provides a detailed counseling with background reports and TV and entertainment topics. section for its readers on every advice columns tops off the sphere of their lives. offering.

51 Cars For all those who love cars, AUTO BILD – the world-wide biggest auto magazine brand – is the most important source of information.

AUTO BILD autobild.de autobild.tv Every week, Europe’s biggest autobild.de is Axel Springer’s autobild.tv is the moving automobile magazine provides auto portal and the leading image portal from Europe’s information on the most provider of editorial content on biggest auto magazine. Here im-portant trends and latest motor vehicles on the Internet: you can watch the latest auto developments in the world of From test reports and purcha- tests, background reports and motor vehicles. Road trials and sing advice to prototypes and service features. The offering comparative tests give the service tools. autobild.de pools is produced by AUTO BILD in reader practical assistance in the brand environments of the co-operation with Axel Sprin- deciding which new or used entire AUTO BILD-Group. ger Digital TV. car to buy. www.autobild.de www.autobild.tv www.autobild.de

52 AT A GLANCE 2009

AUTO BILD MOBIL AUTO BILD FAMILY Anytime and everywhere The monthly titles AUTO BILD and is the magazine for old- news, test reports, features, SPORTSCARS and AUTO timer and youngtimer. AUTO picture galleries, videos and BILD ALLRAD and the fort- TESTS, the purchasing advisor everything on prototypes and nightly magazine AUTO BILD from AUTO BILD, ranks third tuning directly to your mobile MOTORSPORT cover the overall in the general car phone. AUTO BILD MOBIL fields of sports cars, off-road magazines segment and is makes this possible and vehicles and motor sports. market leader among monthly crowns the range of media AUTO BILD KLASSIK already car magazines. services offered by the AUTO appears six times a year www.autobild.de BILD group. including two special editions (classic prices, convertibles)

53 Sports For fans, passion is as much a part of sport, as is Europe’s biggest sports magazine.

SPORT BILD sportbild.de SPORT BILD Every Wednesday, SPORT sportbild.de has the biggest SPECIAL ISSUES BILD shows top-class sport live sports program in the Whether the national soccer close-up: features, exclusive German-language Internet: league Bundesliga, the Cham- background reporting and all the games, all the players, pions League, the European high-quality photos make all the background stories. Championship, the World Europe’s biggest sports Whether football, handball, Cup or Formula One racing – magazine the leading title in basketball, ice hockey or For- SPORT BILD is on the scene the sport segment and among mula 1 – sportbild.de always at all the large events and titles especially for men. offers its readers exclusive makes use of its unbeatable www.sportbild.de stories, interviews and com- sport competence in its many mentaries. special issues. In addition the www.sportbild.de best stories and photos can be found in the Sports Annual at the end of the year. www.sportbild.de 54 AT A GLANCE 2009

Computers and Consumer Electronics Technology needs someone to explain it. COMPUTER BILD-Group – Market leader in Europe.

COMPUTER BILD and console games publishes zine. A version with-out the DVD Published fortnightly, COM- the latest trends in the gaming is also available. PUTER BILD provides up-to-date market. Reports on games, www.avfbild.de information on computers, tele- tests, and full versions of PC communications and consumer games on DVDs issued with computerbild.de electronics. With tests, facts, and the magazine, make the maga- One click – three market lea- a DVD or CD-ROM in each iss- zine a user-friendly navigator. ders: This online offering brings ue, Europe’s leading computer www.cbspiele.de the accumulated expertise of magazine offers practical knowl- the COMPUTER BILD group edge and service for beginners AUDIO VIDEO FOTO BILD onto the web. Daily news up- and professionals alike. The market leader in this seg- dates, multimedia guides and www.computerbild.de ment tells you everything you interactive services supplement need to know about hi-fi, home and optimize the high-quality COMPUTER BILD SPIELE movies and digital photography. content of the three brands for Once a month, Europe’s A DVD feature film is part of the the online user. leading magazine for computer concept of this monthly maga- www.computerbild.de 55 Business and Finance The information provided in the offerings from Axel Springer Financial Media is topical, reliable and profound.

EURO EURO am SONNTAG FONDS & CO. The monthly magazine EURO Every weekend, EURO am Every quarter FONDS & CO. gives itself time and space for SONNTAG brings clarity to provides market reports, in-depth features on business business and stock exchange product descriptions and and politics as well as investi- events with news, analyses information on closed funds gative stories from companies and background reporting. and holdings. and markets. EURO offers www.finanzen.net www.finanzen.net competent and critical advice on all types of capital invest- ment, such as shares, funds and certificates. www.finanzen.net

56 AT A GLANCE 2009

finanzen.net wallstreet:online finanzen.net provides up-to- With its 400,000 members, date information on securities, wallstreet:online is Germany’s real estate and insurance largest investor community trading as well as many service providing extensive informa- tools. On the welcome page tion about the capital market the Deutsche Bank index indi- and financial investments. cations of the most important Axel Springer Financial Media indices are displayed in real holds almost 73 percent of time. Prices are displayed in wallstreet:online AG, and 75.1 push format and are con- percent of wallstreet:online stantly updated. What is more capital AG, which in turn finanzen.net also has the best owns the fondsdiscount.de articles from EURO, EURO am und geschlossene-fonds.de SONNTAG and FONDS & CO. portals. www.finanzen.net www.wallstreet-online.de 57 Women Major brands and valuable guides: Axel Springer’s print and online offerings for women.

BILD der FRAU FRAU von HEUTE JOLIE BILD der FRAU is Germany’s FRAU von HEUTE is the re- JOLIE is the monthly magazine biggest women’s magazine. In sponse to the desires of cost- for women who simply enjoy addition to its outstanding role conscious, modern women, life. It deals with everything as counselor, the magazine who value variety and diversity. which makes the reader and helps with everyday decisions FRAU von HEUTE presents its reader’s life more beautiful: every week, taking a stand, topical issues that women talk Fashion, stars, passion and and making a commitment as it about, ideas and tips to make love, modern living and above has done successfully for over life easier. all beauty. The JOLIE Beauty Insider focuses on outer as 25 years. www.frauvonheute.de well as inner beauty – from www.bildderfrau.de the newest make-up looks through to smart diet tips. www.jolie.de

58 AT A GLANCE 2009

Jolie.de goFeminin.de The Lifestyle Community: At goFeminin.de is the German Jolie.de everything has to do offering from auFeminin.com, with beauty, fashion, life- Europe’s leading women‘s style and entertainment. The portal in which Axel Springer website offers its users a wide holds a majority interest. selection of service functions goFeminin.de has established and a platform where they can itself as the first port of call for become actively involved in online information relating to the design of the website as the life of the modern woman. well as network. You can find further informa- www.jolie.de tion about auFeminin.com on page 69. www.gofeminin.de

59 Lifestyle Everything about trends and entertainment: Axel Springer Mediahouse Munich.

MÄDCHEN teenagers. Alongside subjects young generation’s approach MÄDCHEN gives tips on such as beauty, fashion and to life. Its key content is cen- fashion and beauty every two lifestyle, Mädchen.de also of- tered on pop music, movies weeks, captivating its readers fers a wide range of interactive and TV, youth counseling and with features and stories about features which encourage its service. stars, offering quality extras users to join in. The service is www.popcorn-mag.de and accompanying them rounded off by the „Mädchen. through their first experiences TV“ Web TV offering with its Yam.de of love. presenter Mina and numerous The new Yam.de provides the www.maedchen.de games and fun applications. answer to the „micro-blogging“ www.maedchen.de trend on the Web. A social Mädchen.de network that lives from the fun Mädchen.de is fully in vogue POPCORN of messaging and an interest in and unites an extensive com- Germany’s biggest monthly original answers. Simple, quick munity with a lot of content for star magazine represents the – and extremely entertaining. www.yam.de 60 AT A GLANCE 2009

MUSIKEXPRESS 1984: METAL HAMMER are part of the spectrum of The self-assured and trend- reports monthly with a feel for topics. Includes a CD. oriented music magazine, new musical currents and a wwww.rolling-stone.de with its trenchant texts and sense of traditional values on modern appearance, provides prominent musicians from the SOUNDS information every month on scene, newcomers and trends. One of the great music maga- all aspects of the pop-culture Includes a CD, and four times zines is back: SOUNDS has lifestyle from music to consu- a year a DVD. been reissued since August mer electronics, fashion and www.metal-hammer.de 2008 in co-operation with movies to pop literature. With ROLLING STONE. Each issue CD and a lot of fashion. ROLLING STONE is dedicated to a single subject: www.musikexpress.de ROLLING STONE offers The spectrum ranges from ar- monthly reading matter which tists or bands to entire genres METAL HAMMER looks at the bigger picture of right up to pop phenomena. The indispensable medium popular music. Literature, mo- www.sounds-rollingstone.de for hard music fans since vies, the Internet and politics 61 Special Interest Special publications for special areas of interest.

FAMILY MEDIA T+M GROUP Family Media is among the leading publishers of T+M, a 90 percent owned subsidiary of Axel children’s and family titles in the German-spea- Springer, publishes Germany’s most widely read king world. The company, in which Axel Sprin- in-store entertainment guide KINO NEWS, which ger and the OZ Verlag each hold 50 percent, is distributed in all of the German McDonald’s publishes the family magazines BABY&CO, restaurants. FAMILIE&CO, SPIELEN und LERNEN as well www.t-m-verlag.de as KINDERZEIT and the children‘s magazines www.kinonews.de MACH MIT, TREFF, LILLEBI, CLUB TIGERENTE and FILOU. The family guides and children’s books from the Velber Verlag are also published here. www.familie.de

62 AT A GLANCE 2009

CORA JAHR TOP SPECIAL VERLAG Axel Springer publishes the international The Jahr Top Special Verlag is one of “romances” genre of romantic novels in Cora Europe’s leading special magazine pu- Verlag, a joint venture with the market leader blishers. The company, in which the Axel in this segment, Harlequin Enterprises Ltd. Springer subsidiary Top Special Verlag and The more than 800 novels published by Cora the Jahr Verlag each hold 50 percent of the each year range from love stories (JULIA, shares, offers special interest publications in ROMANA, BIANCA, BACCARA and TIFFANY) the fields of sport, hobbies and leisure. through historical novels (HISTORICAL and www.jahr-tsv.de MY LADY) and the youth program MYSTERY to audio books. The MIRA paperback pro- gram encompasses light fiction by “New York Times” bestseller authors as well as a fantasy and erotic program. www.cora.de www.mira-taschenbuch.de 63 Spezialtitel The idea contest SCOOP! of Axel Springer Academy.

Axel Springer Academy and the SCOOP! idea contest The Axel Springer Academy is Germany‘s most submitted their ideas. The prize was awarded modern school of journalism with a focus on to the HUMANGLOBALER ZUFALL magazine cross-media as well as the Axel Springer AG concept entered by the 30-year-old journalist further training unit and think tank. One of the Dennis Buchmann. The Axel Springer Academy major concerns of the Axel Springer Academy supported the implementation of the SCOOP! is the support of journalistic excellence and project under his direction with a one-off deve- creativity. One important project in this context is lopment contribution of approximately 500,000 the SCOOP! idea contest. Always wanted: New euros. The search for the next SCOOP! starts in media projects of whatever type that distinguish autumn 2009. themselves through creativity and originali- www.axel-springer-akademie.de ty. In the first search for a SCOOP! in 2007, www.mein-scoop.de around 2,000 talented journalists, seasoned media professionals and other creative types

64 AT A GLANCE 2009

HUMANGLOBALER ZUFALL DER FREUND The magazine with a recurrent theme: HUMAN- With HUMANGLOBALER ZUFALL, Axel Sprin- GLOBALER ZUFALL tells fascinating stories ger continued its support of experimental media about people around the globe who have been projects. Prior to this a magazine called DER brought together by chance. The recurrent FREUND was published, which devoted itself at theme spans from the German development aid great length to literary texts. The magazine was volunteer in Ecuador to the immigrant couple in limited to eight editions which were published Baden-Baden. Photo galleries by well-known between 2005 and 2006. Essays, short stories, photographers illustrate the features. An online columns, poetry and interviews were illustrated portal with an interactive map and a travel blog solely with drawings. The magazine won two tells the stories behind the stories. The four edi- top-class awards in 2006: the bronze pin from tions of HUMANGLOBALER ZUFALL appeared the Art Directors Club for Germany in the “ma- from April to December 2008. gazine design” category and the LeadAward in www.humanglobalerzufall.de Gold in the “Cover of the Year” category.

65 Online Classified Advertising Axel Springer has also transfer- red its leading position in classified advertising of real estate, jobs and cars onto the Internet.

immonet.de stepstone.de autobild.de immonet.de is one of the StepStone is one of the autobild.de is Axel Springer’s leading real estate marketing leading online job exchanges auto portal and the leading portals in Germany. The whol- and is active in 13 countries. provider of editorial content ly-owned subsidiary of Axel Companies can find qualified relating to motor vehicles on Springer offers far-reaching employees; applicants can find the Internet: from test reports and cross-media real estate job listings from all industries and purchasing advice to marketing as a one-stop shop here. StepStone is moreover prototypes and service tools. for commercial and private a leading supplier of total Autobild.de pools the brand customers. talent management solutions environments of the entire www.immonet.de worldwide. Axel Springer holds AUTO BILD Group. 49.9 percent of StepStone www.autobild.de Germany and 33.3 percent of its parent company StepStone ASA. www.stepstone.de 66 AT A GLANCE 2009

Online Marketplaces Compare prices from the comfort of your home and order online – with the online marketplaces of Axel Springer.

idealo.de buecher.de Idealo is one of the leading buecher.de is one of the providers of price and product leading online retailers in Ger- comparisons. The portal, in many. Its offerings include all which Axel Springer has a 74.9 kinds of media: Books, audio percent holding, offers free books, music, movies, games price comparisons between and application software, con- more than 500,000 products sumer electronics as well as offered at thousands of online toys. Axel Springer has a 33.3 retailers as well as test reports, percent stake in buecher.de. product comparisons and www.buecher.de price information. Idealo also operates in Austria, France, Great Britain, Spain and Italy in the meantime. www.idealo.de 67 Online Portals Target group-specific online offerings complement Axel Springer’s media portfolio.

hamburg.de motor-talk.de auto.cz As the official city portal of the motor-talk.de is the largest auto.cz is the leading Czech Hanseatic city, hamburg.de German-language automobile auto portal. It is operated by provides information and ser- and motoring community on Anima Publishers, in which vices around the city of Ham- the Internet with more than 1 Axel Springer Praha holds burg. The portal is the central million registered users. Users 74.9 percent. The offerings in point of contact for citizens of have the opportunity to share Poland and Slovakia operated Hamburg and Internet users information with like-minded under the Roadlook brand are who are interested in Hamburg. people in forums on any topic among the leading auto portals hamburg.de is a Public Private related to automobiles and in their respective countries. Partnership, in which among motorcycles. Since 2008 the www.auto.cz others, Axel Springer (51 per- page has also served as a www.roadlook.pl cent) and the City of Hamburg market place for products from www.roadlook.sk (20 percent) have an interest. the automotive sector. www.hamburg.de www.motor-talk.de

68 AT A GLANCE 2009

gamigo.de auFeminin.com Onmeda gamigo AG is one of the auFeminin.com is the leading The leading German-language leading German suppliers and women‘s portal in Europe. health portal: Onmeda addres- operators of online games that The company, in which Axel ses people who have chosen can be downloaded free of Springer holds a majority a socially and environmentally charge or are distributed on interest, has its headquarters aware lifestyle and attend magazine DVDs. gamigo con- in Paris and offers a broad ran- actively to their health and trols a portfolio of more than ge of information, services and well-being. Alongside com- ten games in four languages communities on topics such prehensive service, its high from the role play, strategy and as trends and fashion, beauty, quality standard with regard sport genres. The games are health and psychology in eight to content helps to ensure already being successfully mar- countries. SmartAdServer, a success. keted in co-operation with Axel separate server technology www.onmeda.de Springer magazines as well as for advertising, completes the through external partners. offering. www.gamigo.de www.aufeminin.com 69 Online Portals Target group-specific online offerings complement Axel Springer’s media portfolio.

transfermarkt.de Amiado Group PartyGuide transfermarkt.de is the leading The Amiado Group is one of partyguide.ch is the offering German football community. the leading providers of leisure with the highest penetration With its country portals trans- time portals in Switzerland. among the Swiss party and fermarkt.at and transfermarkt. The portfolio includes Par- leisure time portals and has a ch, it is one of the largest sport tyGuide.ch, usgang.ch and young, extremely communica- pages on the German-language students.ch. Together the tive user base. Internet. An overview of the Amiado Group portals reach www.partyguide.ch market values of players as well more than 35 percent of the as the „rumor mill“ on possible Swiss population between 16 transfers make up a part of the and 34 years. The company is main services. Axel Springer a wholly-owned subsidiary of has had a 51 percent holding in Axel Springer Schweiz AG. transfermarkt.de since 2008. www.amiado.com www.transfermarkt.de

70 AT A GLANCE 2009

usgang.ch Students.ch usgang.ch is the most Student.ch is the biggest frequently visited lifestyle and online offering for students in nightlife online medium in the Switzerland and reaches ap- premium sector in Switzerland. proximately 70 percent of tho- It is redominantly used by a se studying. The offering was very well-funded and trend- launched very successfully last oriented target group in the year in Poland as a franchising urban centers. model with AS Poland. www.usgang.ch www.students.ch www.students.pl

71 TV and Radio Axel Springer has numerous holdings in television and radio stations as well as its own TV production companies.

Hamburg 1 TV Berlin Dogan TV Hamburg 1 broadcasts a 24 TV Berlin sees itself as a regi- With its participation in Dogan hour complete program for the onal medium – as “television TV, Axel Springer has shares Hamburg area. 14 times a day by Berliners for Berliners”. The in one of the largest TV and newscasts inform about events focus is on a consistent locally radio companies in Turkey. in the region. Axel Springer oriented information channel Axel Springer strengthens the is a founding partner with a with news, business, sport, partnership with Dogan Yayin 27 percent stake. culture and lifestyle. Axel Holding by a participation in www.hamburg1.de Springer has a 27.4 percent the company. The group has stake in TV Berlin. an excellent position in an www.tvb.de attractive growth market. www.dmg.com.tr

72 AT A GLANCE 2009

Schwartzkopff-TV Axel Springer Digital TV Radio The successful television pro- Founded at the end of 2006, With six direct holdings in duction company Schwartz- the wholly-owned subsidi- radio stations as well as a kopff TV is a wholly-owned ary Axel Springer Digital TV number of indirect holdings, subsidiary of Axel Springer and produces and markets moving Axel Springer has one of the produces the SAT.1 TV format images for digital media offe- largest radio portfolios in “Britt – Der Talk um Eins” for rings. The company develops Germany: this in­-cludes Radio example, or the cookery show web-tv portals for media Hamburg, Radio ffn, Antenne “Fast Food Duell“ on Kabel 1, brands of Axel Springer. Bayern, Radio NRW, Radio FFH as well as other TV galas and www.asdtv.de and Antenne 1. Axel Springer events. also holds shares in numerous www.schwartzkopff-tv.de other stations through the radio holding company Regiocast.

73 International Activities

Axel Springer is active in almost every country in Europe: Its international­ activities in Eastern Europe are centered on Poland, Hungary, Russia and the Czech Republic; in Western Europe on Switzerland, France and Spain.

Axel Springer and national subsidiaries

International subsidiaries of Axel Springer

74 Licenses, holdings and joint ventures AT A GLANCE 2009

75 Hungary

AXEL SPRINGER HUNGARY Axel Springer has been operating in Hungary for 20 years. With over 30 magazines and ten newspapers it is the country’s biggest publi- shing company. The newspaper publisher Axel Springer Hungary publishes regional newspa- pers, advertising journals, the Sunday newspa- per VASÁRNAP REGGEL and the daily business paper VILÁGGAZDASÁG. The magazine publisher Axel Springer Budapest produces nu- merous TV and radio program guides, women’s magazines, home, youth, puzzle and automobile magazines. www.axelspringer.hu

76 AT A GLANCE 2009

77 Poland

AXEL SPRINGER POLSKA Axel Springer Polska publishes FAKT, the includes the top-selling monthly business peri- daily newspaper with the highest circulation odical FORBES and the weekly news magazine in Poland, and DZIENNIK, a quality national NEWSWEEK, which generates the highest daily. Dziennik.pl was launched in November advertising volume among magazines in Poland. 2006 and is one of the biggest news portals in www.axelspringer.pl Poland. PRZEGLAD SPORTOWY – the only na- tional sports newspaper in Poland – and SPORT – the biggest sports paper in the Silesian region also belong to the newspaper segment. Mo- reover numerous magazines and special titles supplement the portfolio. The range of products

78 AT A GLANCE 2009

79 Russia

AXEL SPRINGER RUSSIA Axel Springer publishes the monthly business periodical FORBES as well as the weekly news magazine NEWSWEEK in Russia. In addition the subsidiary has published the Russian edition of COMPUTER BILD fortnightly since March 2006. Axel Springer has published the weekly Russian edition of the celebrity news magazine OK! since November 2006. www.axelspringer.ru

80 AT A GLANCE 2009

Czech Republic

AXEL SPRINGER PRAHA

Axel Springer has six magazines in the Czech the leading Czech automobile portal auto.cz as media market. These include^ the leading auto- well as its international offshoots roadlook.pl and mobile magazines SVET MOTORU and AUTO road­look.sk and is thereby an ideal supplement TIP, the youth magazines POPCORN und TOP to Axel Springer Praha’s automobile titles. DÍVKY as well as the Czech edition of PLAY- www.axelspringer.cz BOY. Axel Springer Praha also publishes several successful special magazines such as TOP DÍVKY DIARY or AUTO TIP SPORTSCARS. Apart from that Axel Springer Praha has held a majority of the shares in Anima Publishers since March 2007. The company is the operator of

81 Switzerland

AXEL SPRINGER SCHWEIZ The Swiss subsidiary of Axel Springer has four a purely digital mainstay under the umbrella of mainstays: the group is market leader in the the Amiado Group, which includes the student business press with its renowned HANDELSZEI- portal student.ch as well as the two market TUNG, BILANZ, STOCKS, and PME MAGAZINE leading leisure time portals PartyGuide.ch and as well as five additional specialist magazines. usgang.ch. Axel Springer Schweiz leads the consumer www.axelspringer.ch press with Switzerland’s largest subscribed periodical, the BEOBACHTER. With TV STAR, TELE, TV2, and TV4, the group is furthermore market leader in television program guides. Since 2007 Axel Springer Schweiz has operated

82 AT A GLANCE 2009

83 Spain

AXEL SPRINGER ESPAñA The Spanish Axel Springer subsidiary is market leader in the computer, computer game and automobile magazines segment with thirteen titles. AUTO BILD ESPAñA is the best-selling automobile magazine in Spain. The Spanish edition of AUTO BILD ALLRAD (AUTO BILD 4x4) which was launched in 2007 has also success- fully established itself as market leader in its segment. www.axelspringer.es

84 AT A GLANCE 2009

France

AXEL SPRINGER FRANCE The French Axel Springer subsidiary publis- in automobile magazines Auto Plus and the hes the weekly television program guide Télé monthly used car magazine Auto Plus Occasi- Magazine, the best-selling fortnightly French ons in a joint venture with Mondadori France. food magazine VIE PRATIQUE GOURMAND, The running of the market leading website auto- the monthly women’s magazine VIE PRATIQUE plus.fr is also a part of this joint venture. MADAME and the monthly health magazine VIE www.axelspringer.fr PRATIQUE SANTÉ. Moreover every two months Vie Pratique Jeux is published as are a number of special editions. In addition Axel Springer also publishes the weekly French market leader

85 International Licensing AUTO BILD is the biggest automobile ma- gazine worldwide and is published in 35 countries. In addition there

Austria Azerbaijan Bulgaria China Croatia

Czech Republic Denmark Estonia Finland France

Georgia Germany Great Britain Greece Hungary

India Indonesia Italy Latvia Lithuania

Macedonia Mexico Netherlands Poland Portugal

86 AT A GLANCE 2009 are a large number of international licensed editions of AUTO BILD ALLRAD (4x4), AUTO BILD SPORTSCARS and AUTO BILD KLASSIK.

Romania Serbia and Slovakia Slovenia Spain Montenegro

Switzerland Thailand Turkey Ukraine

Bulgaria Germany Lithuania Poland Serbia and Montenegro

Spain Ukraine

Czech Republic Germany Spain Germany Spain

87 International Licensing COMPUTER BILD is Europe’s leading computer magazine. Furthermore there are international licensed editions of COMPUTER BILD SPIELE and AUDIO VIDEO FOTO BILD.

Bulgaria Germany Italy Lithuania Poland

Russia Spain

Germany Lithuania Poland Spain

Germany Italy Spain

88 AT A GLANCE 2009

JOLIE, MÄDCHEN and POPCORN are well established license brands as well in the segments of women & lifestyle and youth.

Germany Greece Serbia and Montenegro

Czech Republic Germany Hungary Latvia Poland

Romamia

Czech Republic Germany Hungary Poland

89 It also holds true in marketing: The clients’ requirements and the perfect cross-linking of print and digital media are in the foreground.

90 AT A GLANCE 2009 Offerings for Advertising Clients

Axel Springer is not only particularly creative in producing journalistic content, but also breaks the mold in marketing the content. For even the best ideas only endure, if they are well marketed.

Marketing competence: Media Impact is Germany’s biggest cross- high reach, perfect media media media marketing agency. Advertising cross-linking and extensive service clients are able to reach their target groups Axel Springer offers advertising clients always and everywhere with attractive sub- an ideal environment: high reach, perfect ject settings – crossing brands from BILD to cross-linking of print and digital media and HÖRZU, WELT to MUSIKEXPRESS, crossing extensive service. The clients’ requirements print, online and mobile media. Our ultimate are central to marketing: advertising should ambition is absolute customer orientation: no longer passively inform and entertain the We offer custom-made innovative commu- consumer, but rather activate and provoke nication solutions with lasting advertising him to participate. This is why many new appeal and optimum service quality as a interactive and integrative marketing formats one-stop shop following the maxim of “One are available in Axel Springer’s media Face to the Customer”. offerings today, so that campaigns can be www.axelspringermediaimpact.de launched in the best possible way. Cross- media solutions are in demand in the cross- Axel-Springer-Mediapilot: Service tool linked media world. For this reason at Axel for advertising clients Springer, in the BILD- and WELT- Groups for Mediapilot is a free service offering from Axel example, planning and working are cross- Springer for advertisers and media agencies. linked – whether editing or marketing. The website provides advertising clients with all the necessary planning information, such Axel Springer Media Impact: as advertising formats, publication dates Cross-media marketing with or price lists for the corporation’s German unique penetration media offerings. In addition Mediapilot offers Axel Springer Media Impact offers a unique users the opportunity to order from several portfolio of more than 50 print and online hundred sectoral and business cycle analy- services from Axel Springer. With the strong ses, an extensive media encyclopedia, MDS brands of the BILD titles, the WELT group Online as well as a newsletter service. and regional newspapers as well as the www.axelspringer-mediapilot.de magazines and digital media, an unbeata- ble penetration of more than 75 million* is achieved. This means that Axel Springer

91 zanox: German market leader of search engines. zanox partners are provided performance-based online marketing with comprehensive service, market-leading With a majority holding in zanox, Axel Sprin- technology and an international sales net- ger has the leading German service provider work all through a single account. of performance-based online marketing in its portfolio. Zanox offers solutions for the More than 2,000 reputed international effective marketing of products and services companies from almost every sector benefit on the Internet. The essence of its offering is from zanox technology and knowledge. The a rapidly growing worldwide network of more company already has offices in Amsterdam, than one million sales partners. Besides affi- Berlin, London, Madrid, Milan, New York, liate marketing solutions, zanox offers busi- Paris, Shanghai, Stockholm, Warsaw and nesses from all sectors opportunities for the Zürich. monetarization of new Internet and mobile applications. Through its eprofessional sub- www.zanox.com sidiary, zanox is also a leader in the search engine management sector. Eprofessional makes sure its customers‘ products and ser- vices receive the highest levels of visibility in

92 AT A GLANCE 2009 zanox-Business model

User 5. Payment

4. Commercial Shipment 3. Product/Service

1. Choose Product/Service

Publisher Advertiser 7. Disbursement 6. Provision

www.publischer.internet www.advertiser.internet Publisher-Site Advertiser-Site 2. Forwarding to the Advertiser Click

zanox has at its disposal a comprehensive service for the industry-specific marketing of products and services in all of the important online channels. The company plays the part of independent service provider between advertisers and sales partners on the Internet (“publishers”). Publishers earn money for every successful transaction completed by advertisers on a commission basis.

Advertising companies use Sales partners broker performance- zanox for retailing based products and offers Advertisers can position their product data The sales partners in the publisher network and offers on the zanox platform and allow advertise and broker advertisers‘ products publishers to advertise them. The presen- and offerings to potential final customers. tation and communication of products by The publishers display advertising materials, publishers is through diverse online adverti- for example on their web pages or in their sing media like text links, interactive ban- e-mails. The publishers participate in the suc- ners, widgets or videos. zanox provides the cess of each completed transaction through infrastructure, the tracking and the individual commissions – for example for the sale of a service for this as well as paying the com- product or registration for a newsletter. missions. These activities give companies new sales and marketing opportunities on a global scale.

93 The own infrastructure for printing technology and distribution ensures a maximum of flexibility, quality and independence.

94 AT A GLANCE 2009 Printing, Logistics and Distribution

Axel Springer operates three state-of-the-art offset printing works to print its own newspapers and magazines and holds shares in the roto­gravure printing venture Prinovis. The newspapers and magazines reach the market and finally their buyers through a complex distribution network or are delivered directly to subscribers.

Newspapers: Competence in location. As Europe‘s largest illustration offset printing printing company, Prinovis offers flexible The offset printing works in Hamburg-Ahrens- capacities for printing magazines such as burg, Essen-Kettwig and Berlin-Spandau are HÖRZU, BILD der FRAU or TV DIGITAL. equipped with the latest technology and supply the core markets of Hamburg, North Distribution: Complex distribution Rhine-Westphalia and Berlin. These are the network at home and abroad big population centers where a large number To ensure that all the newspapers and of the company’s newspapers are sold. Split magazines reach their readers on time, Axel runs are also produced by external printing Springer maintains a complex, highly efficient firms in Germany and abroad. In addition to distribution network with over 120,000 sales Axel Springer titles the offset printing works outlets in Germany alone. New marketing also produce other publishers’ products as a channels are also continually being develo- subcontractor. ped; there are already currently more than 9,400 discount stores. Axel Springer also Magazines: Joint venture in sells its press products in international rotogravure printing markets: The company distributes newspa- Since 2005 Axel Springer’s rotogravure pers and magazines all over the world printing works have been a part of the primarily for other publishing companies. Axel co-operative venture Prinovis, in which Axel Springer also holds participating interests in Springer, Arvato and Gruner+Jahr have several national press wholesale companies combined their German rotogravure printing as well as some press import firms in Eastern plants. A printing plant in Liverpool, Great Europe. Britain, started production in 2006 as the fifth 95 Segment Revenues 2008

in € millions

Newspapers National 99.0 Magazines National 3.6 % Print International 378.2 Digital Media 13.9 % Services/Holding

409.8 1,277.6 15.0 % 46.8 %

564.1 20.7 %

8696 Group Key Figures

Group Key Figures

in € millions 2007 2008 Change IFRS IFRS yoy

Revenues 2,577.9 2,728.5 5.8 %

Adjusted for consolidation effects 1 2.555.4 2.585.1 1.2 %

International revenues 537.2 596.8 11.1 %

Pro forma revenues Digital Media 307.4 383.1 24.6 %

EBITDA 2 470.0 486.2 3.4 %

EBITDA margin 2 18.2 % 17.8 %

EBITDA w/o contribution ProSiebenSat.1/Kirch 2, 3 433.9 480.0 10.6 %

EBITDA margin w/o contribution ProSiebenSat.1/Kirch 2, 3 16.8 % 17.6 %

EBITA 2 421.7 422.1 0.1 %

EBIT 2 421.7 420.0 - 0.4 %

Consolidated net profit/loss - 288.4 571.1 -

Total assets 3,826.9 2,812.6 - 26.5 %

Equity 1,211.8 1,060.3 - 12.5 %

Equity ratio 31.7 % 37.7 %

Cash flow from continuing operations 283.1 265.1 - 6.3 %

Net debt/liquidity - 743.1 - 369.5 -

Earnings per share 4 (in €) - 9.70 18.54 -

Dividend 5 (in €) 4.00 4.40 10.0 %

Year-end share price (in €) 98.00 51.39 - 47.6 %

Average number of employees 10,348 10,666 3.1 %

1 Adjusted for the effects of changes in the consolidation group. 2 Adjusted for non-recurring effects and effects from purchase price allocations. 3 Adjusted for the ProSiebenSat.1 Media AG dividend collected in the previous year in the amount of € 23.1 million and for payments under the Kirch insolvency in the amount of € 6.2 million (PY: € 13.0 million). 4 Diluted. 5 Dividend proposal for fiscal year 2008. 97 How the codes work How “4242-BILD bewegt” works You need to install the free software and a Take a picture of one of the stories showing cell phone with mobile Internet access to the 4242 logo with your cell phone. Send read the QR codes; QR stands for quick re- the photo by MMS to speed dial 4242. sponse. Send a text message to 22622, Within a few seconds you will receive an keyword: kompakt. You can also visit answer message with the “BILD MOBIL” the website at mobil.welt.de/reader. address. Call up this address on your cell phone. Aim your cell phone with the reader soft- ware installed at the code and photograph On the BILDmobil video page you will find it. Your phone translates the code, which the video to match the BILD story. After includes a web address, and connects confirmation the clip is downloaded to you to it. You do not need to type in the your phone. The short video (approx. 90 address. seconds) remains on your cell phone. You can watch it as often as you like.

Interested? Then just take a picture of the BILD-bewegt logo above and send it to 4242. And receive the latest videos on your cell phone.

98 Axel Springer AG Corporate Communications 10888 Berlin

Tel: +49 (0) 30 25 91-7 76 00 [email protected] www.axelspringer.com

This brochure is also available digitally and in German: www.axelspringer.com/ataglance.

Status: March 2009