At a Glance 2011

CONTENTS 03

Contents

The Company Brief Portrait 5 Principles and Guidelines 9 Corporate Strategy 11 Business Development 13

Employees 15

10 Reasons 23 Responsibility 27

Highlights 30 Our Media 45 News 46 TV Program Guides 56 Cars 60 Sports 62 Computers and Consumer Electronics 64 Women 66 Lifestyle 68 Special Interest 70 Online Marketplaces 72 Online Portals 74 TV and Radio 78 International Activities 80

Offerings for Advertising Clients 99 Printing, Logistics and Distribution 102 Group Key Figures 104 04 AT A GLANCE 2011

Axel Springer is a leading integrated multimedia company in Europe, offering a considerable number of print and digital media. Every medium is subject to different playing rules, but content quality is what always counts. Our business has always been and will always be about news, opinions and well-told stories. By our networked processes and by transcending media boundaries we are linking the different worlds together. THE COMPANY 05

Brief Portrait

Founded by the publisher of the same name in 1946, Axel Springer AG is the largest newspaper and third-largest magazine publisher in Germany today. The company, with over 240 newspapers and magazines, more than 140 online offerings for various different interest groups as well as holdings in television and radio stations, is active in 35 countries. Its international activities in central and eastern Europe through the Ringier Axel Springer Media AG joint venture are concentrated on the Czech Republic, Poland, Slovakia and Serbia. In addition, Axel Springer AG is active in Russia, Hungary, Switzerland, France, Spain and India.

The core competence of Axel Springer is excellent journalism: topical, informative and entertaining. Its broad media portfolio encompasses successfully established multimedia brand families such as the BILD and WELT Groups.

The registered office of the company, which is stock listed since 1985, is Berlin. Other important locations in Germany are Hamburg and the printing facilities in Berlin-Spandau, Hamburg-Ahrensburg and Essen-Kettwig.

More than 11,500 employees generated total revenues of 2,893.9 million euros and an EBITDA of 510.6 million euros in the 2010 financial year.

Detailed information about Axel Springer is available on the Internet at www.axelspringer.com. Follow us on YouTube (www.youtube.com/axelspringer) and Twitter (www.twitter.com/axel_springer). 06 KOMPAKT 2010

The sculpture “Balancing Act” created 2009 by Stephan Balkenhol in front of the Axel Springer House Berlin – next to the course of the former Berlin Wall.

“The balancing man on the wall is on the one hand a sign of triumph over this architectural structure of division. At the same time the sculpture reminds us that dealing responsibly with freedom gained remains something invisible, varying – a balancing act.”

Mathias Döpfner, Chairman of the Management Board, at the unveiling of the sculpture “Balancing Act” on the occasion of the 50th anni­versary of the laying of the foundation stone of the Axel Springer Building in Berlin on 25 May 2009. THE COMPANY 07

A unique corporate culture as the key to profitable growth In addition to strategic objectives, Axel Springer has defined values to guide each employee in his or her work, and which shape corporate culture at Axel Springer. Together these are the key to profitable growth. Three values form the foundation of corpo- rate culture at Axel Springer:

Creativity as the crucial precondition for journalistic and business success;

Entrepreneurial spirit made up of imaginative, responsible and result- oriented action taken by employees and management as well as

Integrity towards the company, readers, customers, employees, business associates and shareholders. Axel Springer would have been 100 years old on May 2, 2012. Further information about his life and his commitment to freedom can be found at www.axelspringer.com.

“Freedom, freedom understood correctly – freedom for something, not from something – is a rock-solid part of my faith as a publisher.”

Axel Springer, 1978 THE COMPANY 09

Principles and Guidelines

Axel Springer is the only independent media company to have a corporate constitution. The five principles expressed therein serve as a foundation for publishing operations. They define fundamental convictions on social policy, yet do not set out an opinion. The principles are supplemented by the guidelines for safeguarding journalistic independence at Axel Springer and an international catalogue of social standards.

Corporate principles for a liberal world view Guidelines for safeguarding journalistic The five socio-political corporate principles formu- independence at Axel Springer lated by Axel Springer in 1967, amended following The editors-in-chief and publishing directors of the German reunification in 1990 and supplemented in company developed guidelines to safeguard journa- 2001, form part of the company’s articles of associ- listic independence at Axel Springer and introduced ation. They paint a liberal picture of the world: them in August 2003 in co-ordination with the Management Board. 1. To uphold liberty and law in Germany, a country belonging to the Western family The guidelines specify and extend the company’s of nations, and to further the unification of understanding of the publishing principles of the the peoples of Europe. press code of conduct issued by the German Press Council. 2. To promote the reconciliation of Jews and Germans and support the vital rights Observance of the guidelines by all editors in their of the people of Israel. journalistic endeavors safeguards the general condi- tions that make independent and critical journalism 3. To support the Transatlantic Alliance and possible. The editors-in-chief are responsible for the maintain solidarity with the United States observance of the guidelines and their implemen- of America in the common values of free tation in day-to-day business. The guidelines deal nations. with the distinction between advertising and editorial copy as well as between editors’ personal and pro- 4. To reject all forms of political totalitarism. fessional interests, prevent the exercise of personal advantage and define a position with respect to the 5. To uphold the principles of a free social treatment of sources. market economy. www.axelspringer.com/principles 10 KOMPAKT 2010

“The most important success factor of all still remains the content. Without irresistible content we would have no business model, without excellent journalists we would have no profit.”

Mathias Döpfner, Chairman of the Management Board THE COMPANY 11

Corporate Strategy

Axel Springer’s strategic priorities are: Market leadership in the German-language core business as well as internationalization and digitization. We are a leading integrated multimedia company in Europe offering a considerable number of print and digital media.

Market leadership in the German-language Digitization core business Axel Springer has taken up the challenges associa- Our leading market position in the German-language ted with digitization and changes in media use and core business is built on strong brands with high has further developed its business models accor- penetration. Start-ups such as HÖRZU HEIMAT dingly. The digitization strategy orients itself to three emphasize our creative, journalistic and entrepre- core competences of the company: neurial interest. Content and brands: Axel Springer is trans- Internationalization ferring existing print brands and content into digital The rapidly growing markets in eastern Europe distribution channels and is acquiring online are particularly in the focus of internationalization. brands. An initiative has been running since 2009 Depending on the regional market situation, new for paid content on the stationary Internet and on titles are being established or bought up, licenses mobile devices. acquired or also awarded. Existing brands and con- cepts are being specifically transferred to internatio- Classified advertising and marketplaces: nal target markets. Axel Springer is developing its own portals and holdings in the online classifieds market and in the marketplaces. We are also making use of synergies which arise between print and online services.

Marketing: The development of online marketing ensures that Axel Springer continues to grow profitably with the market of online advertising. 12 AT A GLANCE 2011

For the future, we have set for our com- pany the ambitious goal of generating half our total revenues from digital media channels, and the other half from print media channels.

2004: 98 % Print 2 % Digital 2010: 76 % Print 24 % Digital 1) Our Goal: 50 % Print 50 % Digital

1) Pro forma for acquisitions. THE COMPANY 13

Business Development

The implementation of the business strategy in 2010 was extremely successful: The core elements of that strategy are to extend the Group’s market leadership position in the German-language core business and to advance the process of inter­ nationalization and digitization. Total revenues were 2,893.9 million euros. The EBITDA was 510.6 million euros and the EBITDA-margin 17.6 percent. More information is available on the Internet: www.axelspringer.com/fy10

International Revenues and Digital Media Revenues EBITDA in € millions

International Revenues Digital Media Revenues EBITDA margin in % as Percent of Total as Percent of Total Revenues Revenues (pro forma) 17.6 % 510.6

28.1 %

24.4 % 12.8 % 21.0 % 21.2 % 333.7

2009 2010 2009 2010 2009 2010 14 AT A GLANCE 2011

“When you set yourself ambitious strategic and economic objectives, you need the brightest minds in order to achieve them. In my view, more diversity in the company – and that also happens to mean significantly more women in leadership positions – is of enormous importance for our the competitiveness and for our future as an attractive employer.”

Mathias Döfpner, Chairman of the Management Board THE COMPANY 15

Employees

Creativity and a passion for freedom and success – that’s what we’re interested in at Axel Springer. More than 11,500 employees are working together to shape the future of media. Axel Springer offers them a corporate culture with a rich tradition, attractive benefits and lots of opportunities for development. There are numerous interesting openings for applicants at Axel Springer.

Benefits and offerings

1 Qualification and further training: 2 Leadership principles: Actively shape change Investment in the future A good leadership culture is important for Axel Creative, competent and committed employees are Springer: With the leadership principles Axel an essential foundation for entrepreneurial success. Springer gives managers scope for action, providing For this reason initial and further vocational training transparency with regard to the demands and plays an important role at Axel Springer. Advance- expectations of the leadership role. The principles ment has many faces at Axel Springer and begins are based on the company values of creativity, en- on the first working day: The Onboarding Program trepreneurial spirit and integrity – they demonstrate allows new employees to get to grips with their jobs leadership behavior, with which Axel Springer wants quickly. There is an extensive seminar and qualifica- to master the revolutionary changes within the media tion program. Through the development dialogue, industry and its own company. employees can actively influence their professio- www.axelspringer.com/leadership nal development: In the framework of an annual discussion with their manager, individual skills are 3 Remuneration and social policy: compared with the demands of the respective job. Attractive payment and high social standards This highlights the development needs and gives Axel Springer combines the values of a social rise to concrete development measures. Success company steeped in tradition with the dynamism of also requires contacts – various networks exist for a modern, innovative and internationally expanding this purpose. In this way the targeted exchange media enterprise. A lot is expected of the employees of information and the team concept is promoted – in return Axel Springer offers attractive payment throughout the whole company. packages and high social standards. Fresh, vitamin-rich apples are available at the receptions for employees and visitors.

4 Vario Pension: Supplementary 6 Axel Springer company health insurance plan: company pension plan Extensive service package With the Vario Pension, Axel Springer AG offers Axel Springer AG offers its employees its own health employees a future-oriented company pension plan insurance plan, attractive due to an extensive packa- through deferred compensation. The principle is ge of services as well as high-quality service. simple: Each employee sets something aside for his or her pension every year which is added to by 7 Health management: Healthy Axel Springer. In this way employees are given an employees for a healthy company opportunity to build up a stock of capital and to The health of its employees is very important to make provisions for their retirement. Axel Springer. The health management campaigns include numerous exercise programs, lectures and 5 Ideas Management: Providing incentives medical checkups. In 2010 Axel Springer AG was Ideas management coordinates a large number of awarded the seal of excellence at the “Corporate suggestions for improvement made by employees Health Awards”. at all of the German locations. The focus is on promoting efficiency, occupational safety, environ- mental protection and technological progress in the company and creativity in the sense of the Principles of Leadership. Children and child care workers make music together at the opening of the “Wolkenzwerge” day nursery in Hamburg 2010.

8 Services for employees: A wide range of 10 Active support: Improved work/ offerings at attractive rates family balance As a part of the Axel Springer building, the Axel- Axel Springer AG provides its employees with com- Springer-Passage in Berlin offers a large selection of prehensive consulting and mediation services on the services with shops and restaurants as well as a me- topics of child care (including emergency child care) dical consultants and a conference center. Likewise and the care and support of dependent relatives at in the heart of Hamburg, the Axel-Springer-Passage all of its locations. invites employees and visitors to enjoy a diverse se- lection of gastronomic services at attractive prices. The company also has day nurseries at the Berlin and Hamburg offices with a total of more than 90 9 chancen:gleich! (“opportunities:equal!”) places. The “Wolkenzwerge” nursery in the immedia- project: More women in leadership positions te vicinity of the workplace offers plenty of space for Axel Springer AG launched the company-wide fun, games and creative learning. Media skills play “opportunities:equal!” project in 2010 in order to a central role for Axel Springer. For this reason the systematically increase the proportion of women pedagogic work focuses on promoting the children’s in leadership positions among other things. These specific learning and language acquisition. Besides include various measures such as the support of an above-average child care ratio, the institutions an improved work/family balance, structured talent also offer flexible opening times, thereby making an management and succession planning, in which active contribution to the work/family balance. men and women are promoted in equal measure. Axel Springer has been singled out many times for its personnel policy oriented towards equality of opportunity – most recently in 2010 with the “Total E-Quality” distinction. 18 AT A GLANCE 2011

Detailed information on all job opportunities can be found at www.axelspringer.com/career

Diversity of openings

1 Direct job entry: Newcomers are always 4 Axel Springer’s 18-month Trainee-Program is welcome at Axel Springer. Applicants with in-depth aimed at highly motivated and performance-oriented media experience are equally welcome, as are those university graduates who have a particular interest in from different backgrounds, who wish to contribute the media industry. Individual vocational training and to the success of Axel Springer with their know-how, systematic induction into different business areas talent and creativity. Information on vacancies can provides goal-oriented and sound “learning by do- be found on the Internet: ing” offering numerous ways of taking on responsibi- www.axelspringer.com/career lity in specialist departments and in management. www.axelspringer.com/trainee 2 Attendance in the editorial departments enables students with a strong interest in journalism 5 The Axel Springer Media Sales Academy de- to gain initial experience in the everyday work of velops talented salespeople in the selling of print and editing. online advertising in a 14-month program. Partici- pants get to know the central specialist departments 3 The 18-month Junior-Executive-Program is a as well as the regional sales offices. In addition to a management trainee program for young profes- basic sales orientation, we are above all looking for sionals with 2 to 3 years vocational experience. talent, a readiness to learn and motivation. Structured as a general management program, it comprises assign­ments and projects both in the operative areas as well as in central departments. The program is rounded off by modular seminars and intensive networking along with a sponsor­ship program. Common start for a professional carrer: apprentices at Axel Springer.

6 Axel Springer offers student internships to stu- Axel Springer apprentices, who would like to study dents of all disciplines in almost every division of the after passing their examinations, are eligible to company. Interns are integrated into the daily busi- apply for a scholarship. Scholarship holders who ness for a period of between three and six months, maintain close contacts to the company during their where they take on their own projects thus gaining studies have the best prospects to subsequently valuable experience for their future careers. gain specialist and management positions.

7 Axel Springer offers school leavers a variety of 8 A Dual Course of Study offers an ideal combi- vocational training opportunities. nation of practical vocational training in the company and a degree as a Bachelor of Science in Business Commercial professions: Management at the Nordakademie Elmshorn. The Publishing clerk for digital and print media entire program runs for a period of three and a half (male/female) years. Office communication clerk (male/female)

Media and information services technician, specialised in information and documentation (male/female) Media designer for digital and print media (male/female)

Technical professions: Printer (male/female) Energy electronics specialist (male/female) Industrial mechanic (male/female) Machine and plant operator (male/female) Mechatronician (male/female)

The deadline for applications is the end of September to start in September of the following year. 20 AT A GLANCE 2011

The Axel Springer Academy Up to 40 young journalists are taken on every year in two teams. The trainee journalists won the The Axel Springer Academy is the most modern prestigious Grimme Online Award in 2010 for the school of journalism in Germany as well as a deve- www.littleberlin.de project. KRAFTWERK D was lopment laboratory and think tank. It combines the launched as the world’s first iPad magazine by a advantages of individual training with those of a clas- school of journalism. sical internship. Young journalists learn their trade from scratch within two years: ranging from research Cooperation with WELT KOMPAKT and BILD.de to training in all forms of journalistic presentation to allows students to learn the most modern forms experience in the field. of journalism in practice. To further strengthen their research skills, the training is completed with The focus is on cross-media training and the inten- a masterclass in “Investigative Reporting” at the sive teaching of investigative research methods. The Columbia University Graduate School of Journalism aim of the training is to prepare the best up-and- in New York. coming journalists for all of the challenges of the digital age. The deadline for applications is always the middle of June to start the following year. www.axel-springer-akademie.de The transfer of crossmedia knowledge is emphasised during the two year internship at the Axel Springer Academy.

In addition to vocational training for journalists, the The concept behind the SCOOP idea contest Axel Springer Academy also promotes journalistic is very simple: We are looking for a new type of excellence and creativity through the award of the media project which distinguishes itself through Axel Springer Prize as well as the SCOOP idea its creativity, exclusivity and originality. Irrespective contest. of the type of media or frequency of publication –

The Axel Springer Prize for Young Journalists is consi- dered the most important award for young reporters in the German-speaking world. It was established 20 years what counts is the journalistic idea. Axel Springer ago and is the only award for provides up to 500,000 euros for a period of up to young journalists that takes all two years for the implementation of the successful types of media (print, televisi- idea – and comprehensively supports the winner, on, radio and Internet) into account. determined by an independent, prominent jury, with www.axel-springer-preis.de the realization. The winner of the first SCOOP contest in 2007/2008 was Dennis Buchmann’s magazine HUMANGLO- BALER ZUFALL, which won numerous awards. The second SCOOP 2009/2010 promoted Katrin Eigendorf and Sabine Streich’s Internet platform TALK TO THE ENEMY, which has set itself the goal of establishing a new culture of debate. www.mein-scoop.de 22 AT A GLANCE 2011

Creativity and a passion for freedom and success – that’s what we’re interested in at Axel Springer. If this matches your world view, then you’re in the right place here. THE COMPANY 23

10 Reasons

... to work for Axel Springer

1 You want to design your career 3 You want to work with the best Your start with us offers the best conditions for a What we want: The best of the best at Axel Springer! successful career. It doesn’t matter whether you are And we don’t make compromises. Those who at the beginning of your professional life or already work for Axel Springer are among the best in their have successes to your credit. We combine the field. Whether in the editorial offices, in the business values of a social company steeped in tradition with sector, in technology or in the service sector – we the dynamism of a modern, innovative and internati- reward performance and passion. Show us that you onally expanding media enterprise. We expect a lot belong and come and work with the best! of you and offer attractive payment packages and high social standards in return. Design your career 4 You want to discover your potential with us to be as unique as you are yourself! If you work at Axel Springer, you will be both chal- lenged and supported at the same time. We place 2 You want to be part of a success story great emphasis on Human Resources Develop- We at Axel Springer are passionate entre­preneurs ment. Because we at Axel Springer know that only and are ranked among the profitable market leaders well-trained and satisfied employees can make a in almost everything we do. Innumerable success lasting contribution to the success of the company. stories have been written in decades gone past From the very first working day you are involved in under the umbrella of Axel Springer. We will continue networks and development programs which are to work hard in future to occupy the top journalistic oriented to individual needs. Discover your potential and economic positions. You are invited to play an with us! active role in this success story! 24 AT A GLANCE 2011

Current job vacancies and additional information: www.axelspringer.com/10reasons

5 You want to design change 7 You’re in the heart of activity Media are undergoing major changes worldwide. We Working for us means to feel the pulse of time – first- do not perceive the market developments associ- hand. Our business is excellent journalism – topical, ated with digitization and changes in media use as informative and entertaining. We tackle the issues a threat, but rather as a challenge and opportunity. which everyone else is discussing shortly afterwards. This is because the origins of such changes are not To do this we are located in the most attractive to be found in technology – they begin in the con- major cities in Europe. Join us in the heart sciousness of those who want to design the change. of activity! Join us and design change actively! 8 You want to take on responsibility 6 You are looking for creative competition At Axel Springer we stand up for our successes. We Here you get a sense where you are working from also know however, that great responsibility arises the very first day. As a media enterprise we survive from a position of great strength. For Axel Springer on the best ideas. That is why creativity, along with we therefore see ourselves obliged to be active entrepreneurial spirit and integrity, is one of our on behalf of the community and our environment. corporate values and can be experienced every- Numerous support initiatives are involved in social where. Everyone who works for us is called upon projects. Moreover we rely on durable added value to participate in the daily competition for the best and responsible corporate management. Take us at creative ideas. Take up the challenge! our word and take on responsibility with us! They are part of the success story: Trainees in the Axel Springer Building in Berlin.

9 You love freedom We at Axel Springer are proud of the history of our organization and the values associated with it. The five socio-political essentials originally formulated by the publisher Axel Springer in 1967 still serve as the foundation for our publishing operations today. Come and join us if you want to work with people who have their own opinions and love freedom!

10 You like surprises For many people Axel Springer is and remains the BILD newspaper. But did you also know that not only does Europe’s biggest daily newspaper belong to us, but that we also own a total of 170 newspa- pers and magazines, more than 80 online-offerings and holdings in television and radio stations in 36 countries? There is much more to discover than many people think. Experience it yourself and be surprised! 26 AT A GLANCE 2011

Who is committed to critical jour­nalism must itself stand up to close scrutiny. THE COMPANY 27

Responsibility

Commitment to sustainable commerce, to the safeguarding of social and ecological standards, and to society as a whole is not only a matter of social responsibility for Axel Springer but also one of journalistic credibility.

1 Active sustainability management: zations according to a total of 121 ecological, social Improvement of the value chain and economic performance criteria. In addition to Sustainability refers to entrepreneurial activity which the “Level A +” highest seal of quality, distinctions is directed towards improving the social, ecologi- such as the “German Sustainability Award” and a cal and economic conditions of added value. Axel top position in the sustainability rating of international Springer operates an active sustainability manage- media companies by oekom research underline our ment to achieve this goal. Examples of this include commitment. The current Sustainability Report is projects for establishing and safeguarding social and available at www.axelspringer.com/sustainability. ecological standards in the wood and paper chain. From forestry via paper production to the recycling 3 Reductions in emissions: Participa­tion of paper, suppliers’ contracts contain corresponding in the Carbon Disclosure Project commitment clauses. Adherence to these clauses is Axel Springer has participated in the German report also monitored through visits on site. And the more to the international Carbon Disclosure Project (CDP) we transfer our business to the Internet and mobile since 2006 through the provision of data on its emis- readers, the more important the transparency along sions of greenhouse gases (CO2 equivalents). The the digital value chain will become in future. CDP is worldwide the largest joint project involving institutional investors, which concerns the economic 2 Reporting: Pioneers in effects of climate change. As a result of numerous sustainability reporting measures in Axel Springer printing facilities, the CO2 As the first media enterprise worldwide, Axel Sprin- emissions per square meter of printed paper have ger has fulfilled all of the requirements of the “Global been falling for years. Details are documented online Reporting Initiative” (GRI) since 2008 with its Su- in the current Sustainability Report. stainability Report. GRI is the internationally leading code of practice for voluntary reporting by organi- Commitment to the reconciliation between Jews and Germans: On a study trip to Israel in 2010, trainees and scholarship holders gathered personal experience on site.

4 Journalistic commitment to 6 Aktion Restgeld (“Small Change Campaign”): environmental protection Employees donate to developing countries Axel Springer also assumes its responsibility through As long ago as 1987 Axel Springer supported pro- journalism: As part of its regular news coverage, the jects in developing countries with the “Small Change Axel Springer editorial departments inform readers Campaign”. Axel Springer employees can declare about the background and current developments on their willingness to donate the amount following the the subject of environmental protection. decimal point on their monthly pay slip. The compa- ny generously rounds up the sum collected. 5 Bound together in friendship: Commitment to the reconciliation between Jews and Germans 7 “Ein Herz für Kinder” (A Heart for Children): Axel Springer had a very close friendship with the The major aid organization from BILD State of Israel and the Israeli people. The reconciliati- It began in 1978 when Axel Springer heard on the on between Jews and Germans and standing up for radio that nearly 1,500 children in Germany lose their the vital rights of the Israeli people were fundamental lives in traffic accidents every year. The publisher convictions for him, which governed his actions decided to act and set up “Ein Herz für Kinder” (A and which became manifest in the Essentials of his Heart for Children). The BILD newspaper’s major publishing house. The company and its employees aid program initially occupied itself with the safety remain true to these principles even today and of children in traffic, today this has been extended continue the traditional friendship with multifarious to include education, health, fighting poverty and commitment. For example, the “Ernst Cramer & environmental protection. A total of 15.4 million Teddy Kollek Fellowship” was founded, which grants euros was collected in December 2010 for charitable young German journalists a working stay in Israel projects through the annual “Ein Herz für Kinder” and young Israeli journalists a working stay in Ger- Charity Donation Gala alone. many. Moreover Axel Springer supports institutions www.ein-herz-fuer-kinder.de and projects to cultivate Jewish life in Germany and to intensify contacts between Germany and Israel. The BILD aid organization “Ein Herz für Kinder” collects donations for charitable projects. 15.4 million euros were collected through the Charity Donation Gala in December 2010 alone.

8 Charitable initiatives: Supporting people in need Again and again people suddenly find themselves in difficulties through no fault of their own. It is good to have some support when you find yourself in such a situation. Attending to readers’ needs is a part of everyday life for Axel Springer’s editorial staff. For this reason other Axel Springer titles in addition to BILD have initiated their own charitable campaigns. Whether through initiatives such as “Berliner helfen e.V.” (Berliners help) by the BERLINER MORGEN- POST, “Von Mensch zu Mensch” (From Person to Person) by the HAMBURGER ABENDBLATT, “Berliner Helden” (Berlin Heroes) by B.Z. or “Hand in Hand für Afrika” (Hand in Hand for Africa) by FUNK UHR – Axel Springer media look after people in need. www.morgenpost.de www.abendblatt.de www.bz-berlin.de www.funkuhr.de

Further information on the com­ mitment to sustainability at Axel Springer and the latest sustainability report can be found on the Internet at: www.axelspringer.com/sustainability. 30 AT A GLANCE 2011

Highlights

Axel Springer was extremely successfull in the implementation of its business strategy in 2010. The core elements of that strategy are to extend the Group’s market leadership position in the German- language core business and to advance the process of international­ization and digitization. The following examples are brief highlights of our innovations and successes in the past year, which have only bolstered our resolve to press forward with our chosen strategy. Highlights 31

Axel Springer encompasses a wide variety of media, brands, and minds. Whether they are engaged in writing or marketing, whether they work in print, online, mobile, or web TV, the people presented on the following pages have one thing in common: They all want to actively shape the future of the media industry, with passion and creativity. And they are certainly representative of their 11,557 other colleagues.

“Beyond tremendously increasing the reach of the aufeminin portal, which obviously helps me when meeting my advertising customers, we created many new content offerings and other features in 2010. Among them, aufeminin.tv is certainly the most spectacular: With Europe’s first web TV channel for women, we can offer our advertising customers completely new ways of presenting and staging their brands and products.”

Agnès Alazard-Rool, Managing Director Sales, aufeminin.com, Paris

aufeminin.com aufeminin.com is the leading women’s portal in Europe. The company, in which Axel Springer holds a majority interest, has its headquarters in Paris and offers a broad range of information, services, and communities on topics such as trends and fashion, beauty, health, and psychology, in eleven countries: France, Germany, Spain, Italy, Great Britain, Belgium, Poland, and Switzerland in Europe, and also in Canada, Morocco, and Vietnam. “We spent several months working on the iPad version for BILD. The team was composed of onliners, print folks, programmers, and product managers. We want to surprise our readers every day all over again. With a style of journalism they haven’t experienced yet. With stories that can be told in a more intensive, better and urgent way than ever before. With stories that can be grasped with your hands.”

Michael Paustian, Deputy Editor-in-Chief of BILD, Berlin

BILD HD Strong, cross-media brand families form the basis for the success of Axel Springer. Whether printed as a newspaper, or presented online at Bild.de, or on applications for Internet- capable TV sets, or mobile on smartphones with BILDmobil, or on tablet computers with BILD HD (since 2010): Wherever they happen to be, BILD gives its readers an information edge and frames the issues of the day with a diverse array of exclusive reports. BILD is concise, with a sharply defined profile. And the BILD app for the iPhone, which we introduced as part of our premium initiative, has been enjoyed by more than 450,000 buyers and subscribers at the end of 2010, proving the point that users are also willing to pay for digital content. Having gene- rated a record profit in 2010, BILD is more profitable than ever.

“Working with others to build a new company from the ground up is one of the most exciting challenges a person can face. For the eastern Europe joint venture with Ringier, we mastered that challenge in record time. The process began in March 2010; we commenced operations in early July; licenses were purchased to expand our portfolio further in mid-July; and we made our first major digital media acquisition in December 2010.”

Mark Dekan, CFO Ringier Axel Springer Media AG, Zurich

Ringier Axel Springer Media AG Over the last few decades, both Ringier and Axel Springer have continually expanded their activities in the media markets of central and eastern Europe. Together, they publish more than 100 print titles, including numerous market-leading widely- circulated tabloid dailies and magazines, and operate more than 70 online portals. The two companies complement each other ideally in central and eastern Europe, with regard to both content expertise and strategic interests. United in the joint venture Ringier Axel Springer Media AG, they will now proceed to exploit the digital growth opportunities associated with the digital transformation.

“Ringier Axel Springer Serbia already publishes the country’s biggest mass-circulation daily, BLIC; and in association with the other national subsidiaries of the joint venture, we can achieve much more, while remaining completely free in our entrepreneurial and journalistic decisions. That structure is vital to our economic success.”

Jelena Drakulic-Petrovic, General Manager Ringier Axel Springer Serbia, Belgrade

Ringier Axel Springer Serbia d.o.o. Since 2010, Ringier Axel Springer Serbia has been part of a dynamic association of independent enterprises, Ringier Axel Springer Media AG. Thus, the Serbian BLIC has been joined by other successful mass-circulation dailies like FAKT, BLESK, and NOVÝ CAS. Its broad portfolio, coupled with its clear focus on growth and digitization, make Ringier Axel Springer Media AG the market leader in the segment of mass-circulation tabloid dailies and one of the biggest publishers of magazines in Po- land, Serbia, Slovakia, and the Czech Republic. “We implemented numerous innovative projects in 2010, especially in the digital realm. Towards the end of this extraordinarily successful year, we consciously refocused our attention on our strong print titles by modernizing the optical presentation and expanding the content of WELT and WELT am SONNTAG. Those measures will permanently strengthen our ambitious journalistic program.”

Jan-Eric Peters, Editor-in-Chief of all WELT titles, Berlin

WELT Group The integrated newsroom of the WELT Group is busy around the clock processing news and stories for seven different media channels, including print, online, and mobile devices. Having introduced three iPad apps, the WELT Group was one of the first publishing companies to be represented on the iPad, which was launched in 2010. We launched the Kiosk app to coincide with the market introduction of the iPad in the United States, followed shortly thereafter by The ICONIST and finally by WELT HD, which was named “iPad App of the Year” in Germany by the editorial staff of Apple’s iTunes store in December 2010. By the end of 2010, WELT HD was the most frequently downloaded and sold iPad app of any daily news- paper in Germany.

“At first, HÖRZU HEIMAT was only an idea that was kicking around in my head. A magazine that reveals the beauty of Germany, its nature, people, crafts, and regions. From the development phase to the first issue, the HÖRZU editorial team worked very hard, with tremendous creativity, passion and joy, to produce a magazine that combines tradition with modernity. A magazine filled with 124 printed pages to delight its readers.”

Caren Schütt, Editor of HÖRZU HEIMAT, Hamburg

HÖRZU HEIMAT HÖRZU is the biggest weekly TV program guide in Europe, with detailed TV listings and high-quality journalism. HÖRZU broadened its editorial core competence and its topic range by introdu- cing two independent new magazines, HÖRZU WISSEN and HÖRZU HEIMAT. HÖRZU HEIMAT reveals the most beautiful facets of Germany, with well written and photographed stories about Germany’s land and people, tradition and customs, art and culture, and cuisine.

44 AT A GLANCE 2011

Information and Entertainment: Discover the diversity of the offerings of our newspapers, magazines, mobil and online portals. OUR MEDIA 45

Our Media

A colorful and diverse media world has gathered under the Axel Springer umbrella. Whether printed or digital – the focus is on the media brands and their content. The thematic priorities of our offerings range from the current news, particularly in the strong newspaper brands, through to subjects such as TV program, cars, sports, com- puters and consumer electronics, as well as women and lifestyle in the magazines or pure online offerings. In addition the company has a broad investment portfolio in the television and radio sector. Axel Springer is represented internationally in a total of 35 countries by its own subsidiaries, joint ventures and through the granting of licenses.

Detailed information on the Axel Springer media world can be found on the Internet at www.axelspringer.com/ourmedia.

In response to the increa- sing use of mobile media, Axel Springer is offering innovative, paid-content media services for use on mobile devices as part of its Premium Initiative. For example the iKiosk allows news­papers and magazines to be accessed by the iPad and also from the stationary Internet. www.iKiosk.de 46 AT A GLANCE 2011

News National

DIE WELT – the national daily is Germany’s fastest newspaper: one of Europe’s leading quality WELT AKTUELL provides papers. DIE WELT focuses on readers all the important news what constitutes the strength of of the day from 4.30 p.m. on all a modern daily newspaper: the domestic Lufthansa flights and in written word. More major topics, the first class on Deutsche Bahn researched in more depth and trains. commented in more detail – a DIE WELT is one of newspaper, as it has to be today. The site is the most successful online offering among all the the leading quality WELT KOMPAKT – the quality German quality newspaper media brands in newspaper with a modern tabloid brands. From Germany’s biggest format has for years been the integrated newsroom, WELT Germany. innovation leader in successfully ONLINE offers the fastest over- networking print and online. view of the news and the most www.welt.de WELT KOMPAKT is the newspa- extensive up-to-date coverage in www.theiconist.de per for young urban professionals the German-language Internet. who want to inform themselves efficiently and comprehensively WELT HD is the first German through a daily newspaper. multimedia edition of a daily newspaper on the iPad and fol- WELT am SONNTAG is the lows the principles and the layout market leader among the quality of the newspaper: WELT HD was Sunday newspapers and is con- awarded the “App of the Year” sidered one of the world’s best prize in 2010 by the editorial staff designed newspapers. At the of Apple’s iTunes Store. same time WELT am SONNTAG is a writer’s paper that attaches The WELT MOBIL app offers great importance to the polished iPhone users excellent journa- phrase and the valid argument. lism from the WELT Group with Surprising backgrounds, the la- innovative comfort surfing. test analyses, exclusive interview partners and entertaining topics The ICONIST is the first living at a high level determine the magazine on the European editorial bandwidth. market designed exclusively for the iPad. The ICONIST combines WELT am SONNTAG the opulence and the intuitive KOMPAKT – enjoy a compact reading experience of print with Sunday: Germany’s compact the interaction, depth and utility Sunday newspaper with 64 of online media. pages of politics, business and finance, sports, culture and style. NEWS NATIONAL 47

DIE WELT WELT KOMPAKT WELT am SONNTAG

WELT am SONNTAG KOMPAKT WELT AKTUELL WELT ONLINE

DIE WELT iPad app WELT MOBIL app THE ICONIST iPad app 48 AT A GLANCE 2011

News National

BILD – Europe’s biggest daily as numerous useful additional paper is closer to the action. services, such as weather and Produced in Berlin with a wealth traffic news, ideally edited for use of exclusive reports, BILD keeps on a cell phone. Alongside its its readers better informed and editorial selection, BILDmobil determines the topics of the day offers an attractive prepaid tariff – in a clear, concise style, with for cell phones, which includes the best photos. BILD reader using the BILD mobil portal at no reporters broaden the scope of extra charge and favorable data The BILD-Group is the reporting. They send their tariffs for mobile surfing on lap- one of the most success- photos by MMS to 1414 or tops and tablet PCs without fixed [email protected]. costs or binding contracts. ful media brands in Europe reaching mil- BILD am SONNTAG offers The BILD app offers Android the latest news and exclusive smartphone, iPhone or iPod lions of people through interviews from politics, entertain- touch users all of the BILD.de various information ment, business and sports. As a content optimized for smart- channels. critical observer, sports reporter phones, with an innovative user and professional counselor in all interface and many additional www.bild.de areas of life, Germany’s largest services and features. A special wap.bild.de Sunday newspaper determines exclusive offer is the option of www.bildmobil.de on Sunday the issues that Ger- reading a PDF version of the app.bild.de many will be talking about during print edition of BILD the evening the week. before.

BILD.de is BILD’s information BILD HD offers iPad users a and entertainment portal and the self-contained product oriented editorial online offering with the to the structure of Europe’s lar- highest penetration in Germany. gest daily newspaper, which also First-class journalism, innovative ensures the speed and actuality design and modern Web tech- of the online world. For this BILD nology as well as a wide range HD utilizes the technical capabi- of high-quality moving image lities of the Tablet PC to the full. content are the most important With multimedia prolongation, success factors of BILD.de. animations, moving images and playful effects, BILD has invented The continually up-dated BILD for a completely new way of telling your jacket pocket: The BILD stories. mobil portal offers everything you need to know about politics, entertainment and sport, as well NEWS NATIONAL 49

BILD BILD am SONNTAG BILD.de

BILD mobil portal BILD app BILD HD 50 AT A GLANCE 2011

News Regional

HAMBURGER ABENDBLATT The Hamburger Abend- is the most widely read daily pa- blatt iPhone app offers per in and around Hamburg and everything you need to know, one of Germany’s most success- news, pictures, videos from Ham- For everyone who ful regional subscription papers. burg, Germany and the world. Regional competence and sound Using the push function keeps wants to know what’s reporting on national and interna- the user up-to-date with the latest happening in their tional events make HAMBURGER news. region. ABENDBLATT a leading informa- tion medium and advertising mar- The Hamburger Abend- ketplace in the north of Germany. blatt iPad app offers 24 se- www.abendblatt.de In order to prepare HAMBURGER lected stories on weekdays from ABENDBLATT for the future, the Hamburg, the north as well as “Abendblatt 3.0” strategy was es- Germany and the world, for which tablished, based on three pillars: the boundaries between the vari- Deepening the local, expanding ous news desks are deliberately the regional and strengthening the lifted. Photo galleries and videos national significance. supplement the app.

abendblatt.de is the most widely used information and service platform for Northern Germany. In addition to traditional journalistic content, abendblatt.de distinguishes itself in particular through extensive services and cooperation agreements.

NEWS REGIONAL 51

HAMBURGER ABENDBLATT abendblatt.de HAMBURGER ABENDBLATT iPhone app

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News Regional

Seven days a week the BERLI- In addition to nationwide cover­ NER MORGENPOST demons- age, users of morgenpost.de , trates its unique passion for the large website for the capital, Berlin. With the largest city desk can in particular find regional in Berlin, it offers quality journa- expertise and depth as well as an From Berlin for lism from Berlin for Berlin as well extensive calendar of upcoming Berlin. as navigation and orientation events. through the vast range of offers www.morgenpost.de in the city. The latest news from The innovative BERLINER politics, business and the world MORGENPOST apps for Tablet as well as Berlin’s biggest regio- PCs and smartphones keep nal section with a comprehensive users mobile and well-informed daily service on culture, sports more quickly. and leisure activities provide the best information and entertain- ment. There is also a daily family page, the family magazine on Saturdays and many additional extras.

Every Saturday BERLINER MORGENPOST Wochend- Extra provides a summary of the most important topics of the week and a great service for the weekend. The 16-page tabloid is delivered to approximately 1.3 million Berlin households. NEWS REGIONAL 53

BERLINER MORGENPOST BERLINER MORGENPOST Wochenend-Extra

morgenpost.de BERLINER MORGENPOST BERLINER MORGENPOST iPhone app iPad app 54 AT A GLANCE 2011

News Regional

B.Z. – Berlin’s biggest newspa- hain, Kreuzberg or Schöneberg per has reflected the soul of Berlin provide comprehensive informati- day by day for more than 130 ye- on about the local news. ars: The B.Z. presents news with a strong regional focus, features, The mobile service for the iPhone sports, culture and tips from the means that all the news, reports For everyone who entertainment scene in Berlin and photo galleries from Berlin’s and Brandenburg – fast and to biggest newspaper can be wants to know what’s the point. The tabloid offers its viewed anywhere and anytime. happening in their advertising customers an ideal The highlight of the B.Z. region. platform for effective communica- app is its “floating navigation”, tion and convinces with its daily with which users can navigate www.bz-berlin.de classified ads. intuitively through individual districts and call up local news B.Z. am SONNTAG – Berlin’s round the clock. Through precise biggest newspaper hits the geo-positioning the user’s national and local headlines in location is determined allowing the capital on Sundays too – with the most beautiful photograhic a unique mix of information, images of the current environ- entertainment, features and an ment to accompany the contents extensive sports section. As of the app. reading matter for the whole family, the Sunday paper with the Berliner Zeiten is the monthly removable sports section ensures iPad magazine from the capital a peaceful breakfast table. for the whole of Germany. Whether politics, celebrities, bz-berlin.de is the online news sports or culture – the app and city portal for Berlin. Its cen- presents the best stories from tral navigation element is an inter- Berlin’s biggest newspaper B.Z. active Berlin map, which indicates with background reports, analysis the location of all current events and photo features which look at a glance. Individual channels beyond the daily news. from districts such as Friedrichs- NEWS REGIONAL 55

B.Z. B.Z. am SONNTAG bz-berlin.de

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TV Program Guides

HÖRZU – Europe’s biggest HÖRZU WISSEN combines the weekly TV and radio program editorial strength and professi- guide stands for premium quality. onal competence of HÖRZU in In addition to its detailed program the field of knowledge in its own section, there are detailed format. The periodical provides HÖRZU is the biggest background reports, interviews reports and coverage of popular weekly program guide and features every week in the fields of knowledge such as in Europe. HÖRZU fields of knowledge, news, health, nature und environment, science, nature and the environment, health, history and biography. WISSEN and HÖRZU counseling and pleasure. HEIMAT expand the HÖRZU HEIMAT takes readers brand family. hoerzu.de offers a comprehen- on a tour of Germany and intro- sive and clear overview of the duces the most beautiful parts of variety of the TV program in more our homeland. The focus is on www.hoerzu.de than 140 channels as well as the people and the characteristics program tips. of the country in various facets. The selection of editorial topics The HÖRZU app for the for HÖRZU HEIMAT ranges from iPhone provides an overview of enjoyment and life to home and more than 140 free and pay-TV garden and also land and people. channels and includes a personal TV butler with memory and reminder functions for the user’s favorite shows. A star finder and a detailed film planner round off the offer. TV PROGRAM GUIDES 57

HÖRZU hoerzu.de HÖRZU iPhone app

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TV Program Guides

Always in the picture – TV DIGITAL , the first pro- provides an ideal platform for gram guide for digital television new, innovative forms of approa- with the Axel Springer presents the free-to-air programs ching users and customers. weekly and fortnightly fortnightly alongside the full range program guides. of pay-TV channels. In its reading TV GUIDE – The biweekly pro- section, TV DIGITAL provides gram guide offers a clearly struc- information about current TV tured program overview of all the www.tvdigital.de productions, technology trends free-to-air TV channels as well as www.watchmi.tv and sporting highlights as well as a compact reading section on TV www.funkuhr.de a detailed entertainment guide. topics, movie highlights and new TV DIGITAL appears in different DVD releases. editions for the customers of Sky, Kabel Deutschland, Unitymedia, FUNK UHR – In addition to its Telekom Entertain as well as an program section, this weekly pro- Austrian and an XXL edition. gram guide for women provides information and advice on topics tvdigital.de is the online such as health, partnership, nutri- platform for the world of digital te- tion and travel. In addition FUNK levision. Users can find programs UHR offers exciting informative for more than 140 TV channels, features, moving real life stories editorial recommendations and and lots of extra events to get an extensive entertainment sec- even closer to readers, such as tion with movie and DVD reviews the reader’s cover competition. as well as game tests. A leisure magazine and weekly The TV DIGITAL app offers program guide rolled into one: comprehensive program informa- Beside TV timings, BILD- tion on the iPhone and the option WOCHE provides a detailed of putting your individual favorite counseling section for every program together with just a few sphere of life as well as seven clicks. A program list provides pages of mind games and details, background information puzzles. and editorial reviews for every program. TV NEU – The inexpensive weekly TV magazine presents watchmi is the solution for the program for each day on six personal viewing from TV DIGI- pages. A magazine section with TAL. The software automatically background reports and advice records programs based on indi- columns tops off the offering. vidual preferences and organizes them into personal TV channels. watchmi also offers additional content from the Internet and TV PROGRAM GUIDES 59

TV DIGITAL tvdigital.de TV DIGITAL app

watchmi TV GUIDE FUNK UHR

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Cars

AUTO BILD , Europe’s biggest vider of editorial content relating automobile magazine reports to motor vehicles on the Internet. week after week on topical, passi- News, guides and test reports onate and surprising facts relating are supplemented by interactive to motor vehicles. AUTO BILD online features such as a new provides practical assistance for car configurator and its own car decision-making for all drivers market. Whether all-wheel, green with numerous road trials, com- cars, sports cars, tuning, motor parative tests and service articles. sport or classic cars – autobild.de For all those who love pools the brand environments of The complete content of the the entire AUTO BILD Group. cars, AUTO BILD – AUTO BILD edition is supplemen- the world-wide ted in the AUTO BILD iPad autobild.tv is the moving image biggest auto media app with videos, picture galleries portal of Europe’s largest auto and photos as well as numerous magazine, with separate and brand – is the most interactive elements. independently produced articles. important source of information. The monthly magazine AUTO AUTO BILD MOBIL completes BILD KLASSIK is a leading me- the range of media services dium for classic and vintage cars. offered by the AUTO BILD group www.autobild.de The monthly titles AUTO BILD with news directly on your cell www.autobild.tv SPORTSCARS and AUTO phone. wap.autobild.de BILD ALLRAD cover the fields www.autohaus24.de of sports cars and off-road The virtual car showroom vehicles. AUTO BILD MOTOR- autohaus24.de brings people SPORT is published as a “ma- looking for new cars and dealers gazine in a magazine” in together: Simply generate the AUTO BILD and bundles the desired vehicle, find out about editorial expertise in the field of conditions e.g. for financing or motor sport. AUTO TEST is the insurance and forward the inquiry market leader among monthly car to a nationwide partner network magazines and ranks third overall of authorized dealers for nu- in the general car magazines merous car manufacturers. Axel segment. Springer Auto Verlag has a 19.9 percent holding in autohaus24. autobild.de is Axel Springer’s de, the remaining shares are held auto portal and the leading pro- by Sixt e-ventures. CARS 61

AUTO BILD AUTO BILD iPad-App AUTO BILD KLASSIK AUTO BILD SPORTSCARS

AUTO BILD ALLRAD AUTO BILD AUTO TEST autobild.de MOTORSPORT

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Sports

Every Wednesday, Europe’s SPORT BILD Special Issues biggest sports magazine presents – Whether it’s the Bundesliga the best and most exclusive in- national soccer league, the formation from the world of sport. Champions League, the Features, background reports European Championship, the and facts are reproduced with World Cup or Motor Sports – passion and drama. With SPORT BILD is on the scene at SPORT BILD the reader beco- all of the major events and makes mes an insider on the subject of use of its unbeatable sporting For fans, passion is as sport. competence in its many special much a part of sports, issues. Detailed information, data as is Europe’s biggest All of the games, all of the and facts, playing schedules and players, all of the backgrounds – backgrounds make the special sports magazine. sportbild.de provides the issues from Europe’s biggest biggest live sports program in the sports magazine reliable www.sportbild.de German-language Internet. The companions for the whole offering perfectly supplements the season. exclusive stories, interviews and commentaries from the world of sport. The online portal of Europe’s biggest sports magazine shares an editorial office with BILD.de, Germany’s biggest news and entertainment portal. SPORTS 63

SPORT BILD sportbild.de SPORT BILD Fußball-Bundesliga

SPORT BILD SPORT BILD WM SPORT BILD Motorsport Champions League 64 AT A GLANCE 2011

Computers and Consumer Electronics

COMPUTER BILD reports between three editions: the ma- every two weeks on products gazine without a data carrier but and trends from the areas of with a “mag in a mag” on console computers, Internet and telecom- content, the silver version with a munication. With independent DVD and the gold version with tests and specialist guides in two DVDs. Technology needs plain language, Europe’s biggest computer magazine gives every AUDIO VIDEO FOTO BILD someone to explain it. consumer practical knowledge reports every month on all of the COMPUTER BILD- and service as well as useful trends in consumer electronics Group is market programs on the magazine’s CD and digital photography. Complex or DVD. There are three versions tests and specialist guides as well leader in Europe. of COMPUTER BILD available: as reviews of new CDs, DVDs a magazine version without a and Blu Rays guarantee high user www.computerbild.de data carrier, a CD version and a value and first-class purchasing DVD version. In addition, readers advice. Two versions are available can download apps for mobile in newsstands: the magazine devices such as cell phones and without supplement and the DVD netbooks in the COMPUTER version. BILD App Center.

COMPUTER BILD SPIELE is computerbild.de – The online Europe’s biggest game magazine service brings the accumulated and delivers the news on the expertise of COMPUTER BILD brand-new PC, console and group in the web. Daily news Internet games every month. updates, multimedia guides and Transparent tests, tips and tricks interactive services supplement as well as full-version games and optimize the high-quality on magazine DVDs make the content of the three brands for magazine a user-friendly game the online user. navigator. The reader can choose COMPUTERs AND CONSUMER ELECTRONICS 65

COMPUTER BILD COMPUTER BILD SPIELE AUDIO VIDEO FOTO BILD

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Women

Major brands and BILD der FRAU – Germany’s tion, interactive elements and the biggest women’s magazine has BILD der FRAU club. The topics valuable guides: Axel an exceptional role as a counsellor range from advice and ideas Springer’s print and in classic subject areas such as about diet and nutrition, cooking online offerings for health and healthy nutrition, coo- and baking, right up to fashion king, baking, fashion, beauty, mo- and beauty. The focus, in accor- women. ney, law, education, modern living. dance with the motto “Women The editorial centerpiece of the helping women”, lies in particular www.bildderfrau.de three-generation title is its topical on the counseling topics. www.gofeminin.de reporting: exclusive interviews, features and discussions. BILD FRAU von HEUTE is the young der FRAU entertains, informs, and sassy women’s magazine moves and gives you confidence! with the perfect mix of topics from all areas of life. From A to Z, BILD der FRAU Schlank & fit spiced with topical features and is the modern wellness magazine emotion-filled stories. – competent, practical, inspiring. The current mix of topics from the gofeminin.de is the leading areas of medicine, beauty, healthy portal for the young woman. As nutrition and gentle fitness provi- the largest and at the same time des an abundance of information most interactive online magazine, with vibrant visual imagery. gofeminin.de daily provides its readers, in addition to an establis- BILD der FRAU Gut kochen hed women’s community, new & backen is the competent content on topics such as Beauty, source of ideas and companion Fashion, Family, Pregnancy, Stars for cooking and baking enthu- and Wellness. Interactive ele- siasts. Whether varied everyday ments such as tools and games cuisine or sophisticated trendy supplement the high-quality dishes – all of the recipes are editorial content. The gofeminin. explained in detail and success is de GmbH is a wholly-owned guaranteed. In addition experts subsidiary of aufeminin.com, give topical tips and advice on Europe’s leading online platform healthy nutrition. for women, in which Axel Sprin- ger AG holds a majority stake. At bildderfrau.de Germany’s biggest women’s magazine pre- sents itself to its readers online. The portal extends the range of services offered by BILD der FRAU with background informa- WOMEN 67

BILD der FRAU BILD der FRAU BILD der FRAU Schlank & fit Gut kochen & backen

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Lifestyle

Everything about trends ROLLING STONE is the The ME.STYLE magazine is the modern classic and the critical biannual special issue on music and entertainment. writer’s paper, which categorizes and fashion published by the the developments in the music editors of MUSIKEXPRESS. Here www.rollingstone.de scene in a larger cultural context, the message is: No long texts, no www.musikexpress.de while also keeping an eye on im- common standards, but simply www.metal-hammer.de portant news and trends in litera- emotions and photos – photo ture, film, art, politics and society. galleries, as they are not seen Demanding journalistic articles by anywhere else. Unusual artists, top authors offer comprehensive musicians, writers, club-goers, reading material in great depth, night life people and others with accompanied by opulent visuals. a zest for life portrayed by top Includes a CD. photographers.

MUSIKEXPRESS – The self- METAL HAMMER is the ma- assured and trend-oriented music gazine for all fans of hard music. magazine, with its trenchant METAL HAMMER reports month- texts and modern appearance, ly from a lively, loud music world, provides information every month with a feel for current trends, but on all aspects of the pop-culture also with a sense of the history lifestyle: From music to consumer of the genre. The magazine and electronics, movies and pop the website capture the spirit of literature right up to style and a scene – and confirm METAL fashion. MUSIKEXPRESS does HAMMER as the undisputed not however only want to show market leader. Includes a CD, what there is. The editors track and four times a year a DVD. down new phenomena, display fashionable trends and explain them. With a sure feeling and great sense of the style of the urban life of people who, like MUSIKEXPRESS, are enthusias- tic about pop culture. Includes a CD. LIFESTYLE 69

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Special Interest

Special publications The Jahr Top Special Verlag is one of Europe’s leading special for special areas of magazine publishers. The com- interest. pany, in which the Axel Springer subsidiary Top Special Verlag and www.jahr-tsv.de the Jahr Verlag each hold 50 per- cent of the shares, offers special interest publications in the fields of sport, hobbies and leisure. SPECIAL INTEREST 71

TAUCHEN SEGELN FOTO MAGAZIN

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Online Marketplaces

Axel Springer has immonet.de is one of the StepStone is one of the leading most successful real estate online job exchanges in Europe. transferred its leading marketplaces in Germany. The Companies can find qualified position in the classified wholly-owned subsidiary of Axel specialists and executives advertising of real estate Springer offers wide-ranging through the StepStone sites in cross-media real estate marketing a number of European coun- and jobs onto the Inter­- as a one-stop shop for commer- tries. StepStone has more than net and with idealo.de cial and private customers. With five million visitors per month in and buecher.de you can more than 950,000 current online Germany alone and is thus one offerings immonet.de is one of of the most frequented online job easily compare prices the leading real estate portals in exchanges in Germany. StepS- and place orders online. Germany. Umzugsauktion.de , tone is a wholly-owned holding of the leading portal for the arran- Axel Springer. www.immonet.de ging of removals, is also owned www.umzugsauktion.de by Immonet. Idealo is one of the leading www.seloger.com service providers for comparing www.stepstone.de In spring 2011 Axel Springer has prices and products in Germany. www.idealo.de taken over the French Internet The portal, in which Axel Springer www.buecher.de company SeLoger.com . In has a 74.9 percent holding, addition to SeLoger.com, its offers free price comparisons for market-leading online real estate over a million products among portal, the company also ope- more than 20 million offers by rates four other digital offerings in thousands of online retailers. In the real estate sector. Beside its addition it provides test reports, classified advertising business, product comparisons and a price SeLoger offers an extensive alert function. Besides Germany, range of services for the creation, Idealo can be found in Austria, operation and maintenance of France and the United King- websites for real estate agencies dom, and through its flight price and assists with the advertising of comparison also in Spain, Italy, these sites. With currently above Portugal, Poland, the USA and one million online offerings, the the Netherlands. SeLoger group is the undisputed leader in the French online real buecher.de is one of the leading estate market. online retailers in Germany. In addition to books and e-books, the product range includes audio books, music, movies, software, games, toys and electronics. bue- cher.de supplies everything free of shipping costs without a minimum order value. Axel Springer has a 33.3 percent stake in buecher.de. ONLINE MARKETPLACES 73

immonet.de Umzugsauktion.de SeLoger.com

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Online Portals

Target group-specific aufeminin.com is the leading motor-talk.de is the largest women’s portal in Europe. The European automobile and online offerings company, which is listed on the motoring community on the complement Axel stock exchange and in which Axel Internet. The more than 1.7 million Springer’s media Springer holds 82.4 percent of the registered users have the opportu- stakes, has its headquarters in nity to exchange information here portfolio. Paris and offers a broad range of in various forums about all kinds information, services and of automotive-related content with www.aufeminin.com communities, topics such as like-minded people. A mobile www.onmeda.de trends and fashion, beauty, health version of the website has also www.finanzen.net and psychology in eleven been available since 2009 at www.motor-talk.de countries. Smart AdServer, a motor-talk.mobi. www.gamigo.de separate server technology for advertising, completes the gamigo AG is one of the leading offering. online game operators in Europe and is active in North America as The independent health portal well. Its products are sold in Onmeda offers comprehensive various ways: to play directly in and high-quality content your browser, as a free download concerning the topic of Medicine or on DVDs in magazines. The and Healthcare. Onmeda is one of gamigo portfolio covers more than the leading health portals in 20 titles in up to seven languages. Germany – its high quality is also reflected in the website being awarded multiple quality seals.

finanzen.net , the finance portal with the widest reach in Germany, provides the day trading data on current developments on the stock exchange floors. Realtime push quotes for indices, commodities and currencies round off the profile alongside information on shares, companies, certificates, funds and on the economic situation. ONLINE PORTALS 75

aufeminin.com onmeda.de finanzen.net

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Online Portals

www.amiadogroup.com The Amiado Group is one of the Smarthouse Media is one of www.partyguide.ch leading providers of leisure time the world’s leading providers of www.usgang.ch portals in Switzerland. The port­ web-based financial applications. www.students.ch folio includes PartyGuide.ch, The full-service provider supports www.students.pl usgang.ch, Students.ch and its customers in the conception, www.playbay.net playbay.net. Taken together creating, hosting and developing www.hamburg.de Amiado Group is market leader their web solutions. Smarthouse www.smarthouse.de in the target group of 18-34 year operates websites in 25 countries www.transfermarkt.de olds. The company is a wholly- and ten different languages for its owned subsidiary of Axel Springer worldwide customer base. Axel Schweiz AG. Springer AG has held a majority interest in Smarthouse since 2000. As the official city portal for the Hanseatic city, hamburg.de transfermarkt.de Transfermarkt. provides information and services de is Germany’s leading football relating to the city of Hamburg. community. With country portals in The portal is the first address Austria and Switzerland, and the for Hamburg’s citizens and women’s football portal soccer- Internet users worldwide who donna.de, it is one of the largest are interested in Hamburg. Axel sport pages on the German- Springer has a 51 percent stake in language Internet. Transfermarkt. hamburg.de. de also operates a video service, further country portals in Turkey, England and Italy, and also publis- hes an annual season brochure as a reference book including all the transfers. Axel Springer has had a 51 percent holding in Transferma- rkt.de since 2008. ONLINE PORTALS 77

Amiado Group PartyGuide.ch usgang.ch

Students.ch playbay.net hamburg.de

Smarthouse Media transfermarkt.de 78 AT A GLANCE 2011

TV and Radio

Axel Springer has Hamburg 1 broadcasts a 24 The successful television produc- hour complete program for the tion company Schwartzkopff TV numerous holdings in Hamburg area. 14 times a day is a wholly-owned subsidiary of television and radio newscasts inform about events Axel Springer and produces for stations as well as its in the region. Axel Springer example the Sat.1 TV format is a founding partner with a “Britt – Der Talk um Eins”, the own TV production 27 percent stake. TV fundraising gala “Ein Herz für company. Kinder” or the “Goldene Kamera TV Berlin sees itself as a regi- von HÖRZU”. Other documentary www.hamburg1.de onal medium – as “television by formats and TV events round the www.tvb.de Berliners for Berliners”. The focus portfolio off . www.dmg.com.tr is on a consistent locally oriented www.schwartzkopff-tv.de information channel with news, With six direct holdings in radio www.radiohamburg.de business, sport, culture and stations as well as a number of www.ffn.de lifestyle. Axel Springer has a 27.4 indirect holdings, Axel Springer www.antenne.de percent stake in TV Berlin. has one of the largest radio www.radionrw.de portfolios in Germany: this www.ffh.de With its participation in Dogan in­cludes Radio Hamburg , www.antenne1.de TV , Axel Springer has shares in Radio ffn , Antenne Bayern , www.regiocast.de one of the largest TV and radio Radio NRW , Radio FFH and companies in Turkey. Axel Sprin- Antenne 1 . Axel Springer also ger strengthens the partnership holds shares in numerous other with Dogan Yayin Holding by a stations through the radio holding participation in the company. The company Regiocast . group has an excellent position in an attractive growth market. TV AND RADIO 79 80 AT A GLANCE 2011

International

Finland

Axel Springer operates in almost every country in Europe: Its international activities in central and

eastern Europe are concentrated on Russia and Hun- Estonia gary as well as – with its joint venture Ringier Axel Springer Media – on Poland, Serbia, Slovakia and Russia Latvia the Czech Republic. Its activities in western Europe DänemarkDenmark are focused on Switzerland, Spain and France. Many Lithuania

of Axel Springer’s media services are also published Great abroad as licensed editions. Britain Poland Belarus NetherlandsNiederlande Germany

Belgium

Axel Springer and national Ukraine subsidiaries Czech France Republic

International subsidiaries Slovakia of Axel Springer Switzerland Austria Licenses, holdings and Hungary Azerbaijan joint ventures Slovenia Romania Croatia Italy Ringier Axel Springer Media AG Portugal

Serbia

Montenegro Bulgaria

Spain Macedoniea

Greece Turkey International 81

Finland

Estonia

Russia Latvia DänemarkDenmark

Lithuania

Great Britain

Poland Belarus NetherlandsNiederlande Germany

Belgium

Ukraine Czech France Republic

Slovakia

Switzerland Austria Hungary Azerbaijan Slovenia Romania Croatia Italy Portugal

Serbia

Montenegro Bulgaria

Spain Macedoniea

Greece Turkey 82 AT A GLANCE 2011

Ringier Axel Springer Media AG

Axel Springer AG and the Swiss Ringier Axel Springer Media Ringier AG are pooling their publishes three newspapers foreign activities in central and and 14 magazines in Poland . eastern Europe since 2010. To With FAKT, the leading newspa- this end they have founded the per on the stands, PRZEGLAD Ringier Axel Springer Media AG. SPORTOWY, the only daily sports www.ringieraxelspringer.com The company, in which both newspaper in the country, as well partners hold a 50 percent share, as numerous online services, has its head office in Zurich. Ringier Axel Springer Media is the Axel Springer has brought the largest media company in Poland. business of its subsidiaries in Poland and the Czech Republic Its market leadership in Slovakia into the company and Ringier its is based largely on the NOVY Czech Republic business in Serbia, Slovakia and CAS brand portfolio, consisting of the Czech Republic. With Ringier one newspaper and four maga- Axel Springer Media AG as a zines. The Ringier Axel Springer major media company in central Media AG also operates azet.sk, and eastern Europe, the two the country’s leading online Poland parent companies are significantly portal. strengthening their strong position with more than 50 print titles and Ringier Axel Springer Media is the online services, respectively, in publishing house with the largest these growth markets. total circulation and penetration Slovakia in Serbia , with its three news- Ringier Axel Springer Media is the papers and four magazines. The leading publisher in the Czech joint venture publishes BLIC, Republic with three newspapers Serbia’s largest newspaper. and eleven magazines. Alongside the leading tabloid BLESK, the Serbia company is also market leader among the car magazines and publishes BLESK PRO ZENY, the women’s magazine with the highest penetration. International 83

BLESK NEDELNI BLESK BLESK PRO ZENY AHA! SVET MOTORU (Czech Republic) (Czech Republic) (Czech Republic) (Czech Republic) (Czech Republic)

FAKT NEWSWEEK AUTO SWIAT PRZEGLAG GEO (Slovakia, (Poland) (Poland) (Poland) SPORT­OWY Czech Republic) (Poland)

NOVY CAS NOVY CAS BLIC ALO! 24 SATA (Slovakia) PRE ZENY (Serbia) (Serbia) (Serbia) (Slovakia) 84 AT A GLANCE 2010

Hungary

Axel Springer has been operating In addition to 8 regional news in Hungary since 1989. With portals, the online offering from over 30 magazines and ten Világgazdaság supplements the newspapers it is the country’s current daily online news service. biggest publishing company. Alongside other online offerings of Axel Springer The newspaper publisher Axel print brands, Axel Springer also in Hungary Springer Hungary publishes operates a women‘s general in- regional newspapers, advertising terest portal as well as Hungary‘s www.axelspringer.hu journals, the Sunday newspaper largest food portal, MINDME- VASÁRNAP REGGEL and the GETTE. daily business paper VILÁGGAZ- DASÁG. The magazine publisher Axel Springer Budapest produces numerous TV and radio program guides, women’s magazines, home, youth, puzzle and automo- bile magazines. International 85

VASARNAP Vilaggazdasag BEKES MEGYEI UJ DUNANTULI 24 ORA REGGEL HIRLAP NAPLO

AUTO BILD AUTO MOTOR Szines MANAGER HARVARD BUSI- Kethetes MAGAZIN NESS REVIEW

FANNY GLAMOUR GyÖngy HÖlgyvilag Kiskegyed

Lakaskultura Tvr het TV KETHETES TV Revu Ügyes 86 AT A GLANCE 2011

Russia

Axel Springer publishes the portfolio, including the titles GEO, monthly business periodical GALA Biografia, GEO Traveller FORBES in Russia. In addition it and GEOLENOK as well as the publishes the biweekly Russian online services geo.ru, edition of COMPUTER BILD and moi-roditeli.ru and moizvezdi.ru Axel Springer Russia the weekly Russian edition of the and operates these print and celebrity news magazine OK!. online brands under license. www.axelspringer.ru Axel Springer Russia acquired 100 percent of the shares in G + J Russia in November 2009. Within the scope of the transaction, Axel Springer took over the entire International 87

FORBES FORBES WOMAN FORBES STYLE forbesrussia.ru

COMPUTER BILD OK! GALA BIOGRAFIA GEO

GEO TRAVELLER geo.ru moi-roditeli.ru moizvezdi.ru 88 AT A GLANCE 2011

Switzerland

The Swiss subsidiary of Axel guides. Since 2007, Axel Springer Springer is based on four pillars: Schweiz has intensified its digital Axel Springer Schweiz is market activities under the umbrella of leader in the business press the Amiado Group, which include sector with the renowned titles the student portal students.ch, Axel Springer HANDELSZEITUNG, BILANZ, the two market leading leisure Switzerland STOCKS and PME MAGAZINE time portals PartyGuide.ch and as well as five additional specialist usgang.ch as well as the gaming journals. Axel Springer Schweiz platform playbay.net. www.axelspringer.ch leads the consumer press with Switzerland’s largest subscriber periodical, the BEOBACHTER. With TELE, TV STAR, TV2, and TV4, the group is moreover mar- ket leader in television program International 89

HANDELSZEITUNG HANDELSZEITUNG BILANZ STOCKS ONLINE

PME MAGAZINE SCHWEIZER BANK BEOBACHTER BEOBACHTER NATUR

TELE TV STAR TV2 TV4 90 AT A GLANCE 2011

France

The French Axel Springer subsidi- segment, the biweekly magazine ary publishes the weekly televisi- AUTO JOURNAL as well as the on program guide Télé Magazine, two monthly titles SPORT AUTO the fortnightly market leader and Auto Plus Occasions. among French cookery maga- Special editions are additionally Axel Springer France zines VIE PRATIQUE GOUR- published on topics such as off- MAND, the women’s magazine road and used cars. The market www.axelspringer.fr VIE PRATIQUE FEMININ and the leading website autoplus.fr is health magazine VIE PRATIQUE moreover operated as part of this SANTÉ. Moreover it publishes the joint venture. game magazine Vie Pratique Jeux as well as a number of special editions. In addition Axel Springer, in a joint venture with Mondadori France, publishes the weekly Auto Plus, the market leader in the French automobile magazine International 91

TELE MAGAZINE VIE PRATIQUE VIE PRATIQUE VIE PRATIQUE SANTE GOURMAND FEMININ

VIE PRATIQUE JEUX BEST OF VIE PRATIQUE AUTO PLUS AUTO PLUS GOURMAND OCCASIONS

L’AUTO JOURNAL L’AUTO JOURNAL 4x4 SPORT AUTO autoplus.fr 92 AT A GLANCE 2011

Spain

The Spanish Axel Springer subsidiary is market leader in the computer, games and automobile magazines segment with twelve titles. AUTO BILD ESPAÑA is the Axel Springer España best-selling weekly automobile magazine in Spain. COMPUTER www.axelspringer.es HOY is the best-selling biweekly title among computer magazines and HOBBY CONSOLAS the best-selling games magazine. The autobild.es and hobbynews.es websites complement Axel Springer’s online presence in Spain. International 93

COMPUTER HOY AUDIO VIDEO FOTO HOY PERSONAL COMPUTER iCREATE & INTERNET

PLAYMANIA NINTENDO ACCION MICROMANIA HOBBY CONSOLAS

AUTO BILD AUTO BILD 4x4 AUTO BILD CLASSIC AUTO BILD SPORTSCARS 94 AT A GLANCE 2011

India

Axel Springer has published India Today Group holds more AUTO BILD in India since 2008 than 18 percent. In one of the with the India Today Group, the world’s largest media markets, country’s largest magazine pu- Axel Springer additionally holds a blisher. The existing partnership 19.1 percent share in the Indian Axel Springer India was significantly expanded lifestyle marketplace Bag It Today in 2010 with the joint acquisition (www.BagItToday.com). of a majority stake in Carwale (www.carwale.com). Axel Springer holds more than 52 percent of the shares in India’s leading car classifieds portal, the International 95

AUTO BILD carwale.com BagItToday.com 96 AT A GLANCE 2011

International Licensing

AUTO BILD is the biggest automobile magazine worldwide and is published in 34 countries. In addition there are a large number of international licensed editions of AUTO BILD ALLRAD (4x4), AUTO BILD SPORTSCARS and AUTO BILD KLASSIK.

Austria Azerbaijan Belarus Bulgaria Croatia Czech Denmark Republic

Estonia Finland France Georgia Germany Great Britain Greece

Hungary India Indonesia Latvia Lithuania Macedonia Mexico

Netherlands Poland Portugal Romania Serbia and Slovakia Slovenia Montenegro

Spain Switzerland Thailand Turkey Ukraine International 97

Bulgaria Czech Germany Lithuania Poland Serbia and Spain Republic Montenegro

Ukraine Czech Germany Poland Spain Germany Spain Republic

COMPUTER BILD is Europe’s leading computer magazine. Furthermore there are international licensed editions of COMPUTER BILD SPIELE and AUDIO VIDEO FOTO BILD.

Bulgaria Germany Italy Lithuania Poland Russia Spain

Germany Lithuania Poland Germany Spain 98 AT A GLANCE 2011

It also holds true in marketing: The clients’ requirements and the perfect cross-linking of print and digital media are in the foreground. MARKETING 99

Offerings for Advertising Clients

Axel Springer also breaks new grounds in marketing the content. For even the best ideas can only endure, if they are effectively marketed.

Axel Springer Media Impact: marketing concepts or market and media studies. Cross-media marketing made-to-measure Here advertisers and agencies can find the latest Off the peg advertising was yesterday. The Axel media data, information on cross-media offerings Springer Media Impact marketing unit is a byword and sector analyses. for individual communication solutions, strong www.axelspringer-mediapilot.de brands with unique penetration and consistent cus- tomer orientation. Innovative marketing concepts are kaufDA: Market leader for online brochures developed in cooperation with customers and media kaufDA is market leader for online brochures in Ger- agencies. These are cross-media networked across many and offers Internet users access to brochures, all channels thereby ensuring successful sales even special offers and opening hours of approximately in difficult market environments. More than 50 print, 200,000 German retail outlets. The company enab- online and mobile offerings ensure unbeatable pe- les retailers to advertise their products and services netration of more than 95 million contacts*. Whether in the mobile and stationary internet on a location- BILD, WELT or magazine titles, whether print, online based service, making it possible for consumers to or mobile, advertisers reach their target groups conveniently plan their shopping from home or away always and everywhere. At the same time Axel from home. The kaufDA network reaches more than Springer Media Impact is a one-stop shop providing eleven million users in 12,000 German cities and comprehensive consultation, the highest service towns. Axel Springer has a 74.9 percent stake in quality and efficiency. kaufDA. www.media-impact.de www.kaufDA.de

Axel Springer MediaPilot: Service tool for Advertising Clients Topical, informative, clear. Axel Springer MediaPilot is the first address for media information on all of the Axel Springer newspapers, magazines and digital media – whether relating to circulation, prices,

* ma 2010 Press media II (gross rating points), AWA 2010 (gross rating points), AGOF internet facts 2010-II (overlapping not taken into account, timeframe: average month) - Basis ma + AGOF: German-speaking population aged 14 years and older, Basis AWA: German population aged 14 years and older 100 AT A GLANCE 2011

Leading market position for Performance Advertising in Europe Axel Springer has a majority holding in zanox , the The zanox subsidiary eprofessional – as a European market leader for Performance Adverti- leading Performance Marketing agency – executes sing. zanox uses its platform to distribute advertising performance-related marketing and sales campaigns services between online media and advertisers. The on the Internet. Its services include search engine company participates through commissions for eve- marketing as well as advertising in social networks. ry successful transaction which is handled using its platform. Part of the zanox-network are the online- platforms Affliate Window and buy.at , which are on the market in Britain and USA.

The essence of its offering is a rapidly growing worldwide network of more than one million sales partners. Besides classical affiliate marketing solutions, the zanox group offers opportunities for the monetarization of new Internet and mobile applications to companies in all sectors. More than 3,300 international companies from different sectors benefit from zanox technology and knowledge. The company has offices in Amsterdam, Baltimore, Berlin, London, Madrid, Milan, Paris, Shanghai, Stockholm, Warsaw and Zurich.

MARKETING 101

zanox has at its disposal a comprehensive service for performance marketing of products and services to consumers in all of the important online channels.The company acts here as an independent service provider between the advertising companies (“Advertisers”) and the sales partners on the Internet (“Publishers”).

Sales partners broker performance-based Advertising companies use products and services zanox for retailing The sales partners in the publishers’ network adver- Advertisers can provide their product data and offers tise and broker advertisers’ products and services on the zanox marketplace and allow publishers to potential end users. The publishers display the to advertise them. Products are presented and advertising materials, for example on their websites, communicated on publishers’ websites with various their mobile services or in their newsletters. The pub- types of online advertising materials such as text lishers participate in the success of each completed links, interactive banners, widgets or videos. zanox transaction through commissions – for example for provides the infrastructure, the tracking and the the sale of a product or registration for a couponing individual service including the payment of commis- program. sions. These services present advertisers with new sales and marketing opportunities on a global scale. 110 KOMPAKT 2010

The own infrastructure for printing technology and distribution ensures a maximum of flexibility, quality and independence. PRINTING 103

Printing, Logistics and Distribution

Axel Springer operates three state-of-the-art offset printing works to print its own newspapers and magazines and holds shares in the roto­gravure printing venture Prinovis. The newspapers and magazines reach the market and finally their buyers through a complex distribution network or are delivered directly to subscribers.

Newspapers: Competence in offset printing Distribution: Complex distribution network The offset printing works in Hamburg-Ahrensburg, at home and abroad Essen-Kettwig and Berlin-Spandau are equipped To ensure that all the newspapers and magazines with the latest technology and supply the core reach their readers on time, Axel Springer maintains markets of Hamburg, North Rhine-Westphalia and a complex, highly efficient distribution network with Berlin. These are the big population centers where a about 120,000 sales outlets in Germany alone. New large number of the company’s newspapers are sales channels are also continually being developed; sold. Split runs are also produced by external there are currently almost 13,000 discount stores printing firms in Germany and abroad. In addition to already, among other outlets. Axel Springer also sells Axel Springer titles the offset printing works also its press products in international markets: The com- produce other publishers’ products as a subcon- pany handles the distribution of its own newspapers tractor. and magazines as well as those of other publishing companies all over the world. Axel Springer also Magazines: Joint venture holds participating interests in several national press in rotogravure printing wholesale companies as well as some press import Since 2005 Axel Springer’s rotogravure prin- firms in eastern Europe. ting works have been a part of the co-operative venture Prinovis, in which Axel Springer, Arvato and Gruner+Jahr have combined their German rotogravure printing plants. A printing plant in Liverpool, Great Britain, started production in 2006 as the fifth location. As Europe’s largest illustration printing company, Prinovis offers flexible capacities for printing magazines such as HÖRZU, BILD der FRAU or TV DIGITAL. 104 AT A GLANCE 2011

Group Key Figures

Group

in Mio. € 2010 2009 Change yoy

Total revenues 2,893.9 2,611.6 10.8 %

Digital Media revenues as percent of total revenues (pro forma) 24.4 % 21.2 %

International revenues as percent of total revenues 28.1 % 21.0 %

Circulation revenues 1,174.3 1,176.2 - 0.2 %

Advertising revenues 1,384.8 1,138.5 21.6 %

Other revenues 334.8 296.9 12.8 %

EBITDA 1) 510.6 333.7 53.0 %

EBITDA margin 1) 17.6 % 12.8 %

Consolidated net income 274.1 313.8 - 12.7 %

Consolidated net income, adjusted 2) 283.2 152.6 85.5 %

Total assets 3,603.2 2,934.3 22.8 %

Equity ratio 49.2 % 40.8 %

Free cash flow 3) 299.3 231.3 29.4 %

Net liquidity/debt 79.6 - 193.0 -

Earnings per share (in €) 4) 8.19 10.19 - 19.6 %

Earnings per share, adjusted (in €) 2) 4) 5) 8.27 4.53 82.6 %

Dividend (in €) 6) 4.80 4.40 9.1 %

Year-end share price (in €) 122.00 75.05 62.6 %

Free float 40.8 % 23.5 %

Average number of employees 11,563 10,740 7.7 %

1) Adjusted for non-recurring effects and effects of purchase price allocation. 2) Adjusted for significant, non-operating items. 3) Cash flow from operating activities, plus capital expenditures, minus cash inflows from disposals of intangible assets and property, plant and equipment. 4) Diluted. 5) The adjusted diluted earnings per share for all the years indicated in the table were calculated on the basis of weighted average shares outstanding (diluted) in 2010. 6) Dividend proposal for the financial year 2010. THE COMPANY 105

Corporate strategy

Market leadership Internationalization Digitization in German- language core business Profitable Growth

Creativity Entrepreneurship Integrity

Corporate values

The Annual Financial Report and additional information are available on the internet: www.axelspringer.com/fy10

Axel Springer AG This brochure is also available Corporate Communications digitally and in German: 10888 Berlin www.axelspringer.com/ataglance www.axelspringer.de/kompakt Tel: +49 (0) 30 25 91-7 76 00 [email protected] Status: March 2011 www.axelspringer.com