TRUST & LOYALTY Our Clients
LOGOPLASTE’S CEO Welcome to Logoworld
TRAINEES An inspiring learning experience
MOVING FORWARD The everlasting search for perfection
AWARDS Recognition for our work
SHAPING THE FUTURE TOGETHER LOGOWORLD PROFILE
Cover page This year’s cover is a symbolic representation of all the rigid plastic packaging that we produce for our customers.
Logoworld is an annual magazine. It is published by Logoplaste’s Internal Communication Department. Issue n. 11/2018
Design & Layouts by Pedro Abreu Printing by Formato S.A. Portugal Copies printed: 500
© 2018 Logoplaste Consultores Técnicos S.A. All rights reserved. Content may not be reprinted or distributed electronically without written permission from the publishers.
Contact:[email protected]
Logoworld, our magazine, is like a ledge where people can rest and appreciate the vista. From this ledge, the view looks onto Logoplaste.
We like what we do, we do it well, and we like sharing.
TRUST & LOYALTY How else would you get to know us if we didn’t tell you Our Clients our stories? LOGOPLASTE’S CEO Welcome to Logoworld
TRAINEES We are delighted that you have a copy of Logoworld An inspiring learning experience and hope that you can learn more about our company.
MOVING FORWARD The everlasting search for perfection Together, we will shape the future of rigid plastic
AWARDS packaging. Recognition for our work
SHAPING THE FUTURE TOGETHER WELCOME TO LOGOWORLD 2018 5
LOGOPLASTE’S CLIENTS 7
Kraft Heinz 9
Reckitt Benckiser 11
The Super Bock Group 13
Lucozade Ribena Suntory 15
Johnson & Johnson 17
LOOKING BACK, MOVING FORWARD 21
AWARDS 31
Award winning Portuguese reusable water bottle 32
THE PRESTIGIOUS LIFETIME ACHIEVEMENT AWARD 35
TRAINEES AT LOGOPLASTE 39
“Technical and motivated” 40
“A great opportunity” 41
“Full hands on internship” 41
“Helping to empower a new generation” 42
LOGOCHALLENGE 43
THINKING OF OTHERS 49
Global sense of responsibility 49
Our human side 50
USA Team helping build holiday food boxes at a local pantry 50
Opening the very first door to sucess 51
Biking with a purpose 51
COMPANY SNAPSHOT 52 After more than one year at Logoplaste, Roberto Villaquiran, the company’s CEO, welcomes all Stakeholders to the 11th Edition of Logoworld.
Roberto has dual U.S-Colombian citizenship, a Bachelor of Arts degree in Chemical Engineering and MBA from Illinois Institute of Technology. He is a highly experienced CEO, having spent over 33 years in the packaging industry.
“At Logoplaste we are undergoing exciting times. Our current industrial footprint spreads over 16 countries and at present, we are in the start-up of 7 new greenfield facilities across Europe and America. These new plants bring to the rigid plastics industry breakthrough Technology, New Quality Standards, State of the Art Digitalization and real time feedback to all involved parties.
You might wonder why are we successful:
Our UNIQUE business model - customer focused, committed to packaging innovation and grounded in sustainable solutions to ensure a better tomorrow
Our STRENGTH - clear focus on W2W (wall to wall), or nearby sites, dedicated to our Partners
Our DIFFERENTIATION - relentless attention to innovation. Innovation not only in the design, or the material, but to look at the supply chain and challenge it
Our FOUNDATION - a Culture that has evolved over many years. It is based on clear Values, such as Integrity, Teamwork, Innovation, Safety, Quality and Partners. It relies on the strength and quality of teams spread across many countries. It is a Culture rooted in performance and ownership. It is familial, yet professional. Above all, it is a unique Culture with which we all identify with, one that units and drives us all to excel.
I hope you enjoy this edition and a warm welcome to our world.”
WELCOME TO LOGOWORLD 2018 ROBERTO VILLAQUIRAN, LOGOPLASTE’S CEO 5 TRUST & LOYALTY LOGOPLASTE’S CLIENTS
LOGOPLASTE’S CUSTOMERS LIKE TO 5 CUSTOMERS WORK WITH US. 5 WAYS TO VIEW LOGOPLASTE
WE WANTED TO KNOW WHY A CUSTOMER TRUSTS US AND WHY WE MAKE A DIFFERENCE
SO, WE WENT HUNTING FOR ANSWERS
7 TRUST & LOYALTY LOGOPLASTE’S CLIENTS
HARRIET DERKSEN EMEA PACKAGING MANAGER THE KRAFT HEINZ COMPANY NETHERLANDS
How do we differ from other suppliers? Logoplaste excels in understanding and working to achieve customer objectives.
This dedicated factory business model helps to eliminate non-value added costs which is one of the main objectives of Kraft Heinz.
What makes us unique? It is a unique business model with more dedicated facilities than own facilities.
How would you describe us in one sentence? Logoplaste is a collaborative partner
What do you like most? Logoplaste has a fast decision-making process and presents us with solutions rather than problems.
LOGOPLASTE ELST IS A NEARBY FACILITY DEDICATE TO KRAFT HEINZ ELST - THE NETHERLANDS
9 TRUST & LOYALTY LOGOPLASTE’S CLIENTS
ZORA HADDEN How do we differ from other suppliers? LATAM REGIONAL PROCUREMENT DIRECTOR It is a difficult comparison because Logoplaste has an in-house RECKITT BENCKISER operation in our Brazil RB site, Raposo Tavares. SÃO PAULO, BRASIL In-house operations are like being married: We plan and make decisions, and along the way there are happy times when nothing is an issue, and there are hard times with frustration, problems and sleepless nights to resolve them. Working with Logoplaste is like being in a marriage: We have good times and we have challenging times. But the relationship is lasting. We have a long-term contract with our esteemed companies, so it is a good marriage in which both parties are mature in their actions and see beyond today’s problems in order to build a successful future together.
What makes us unique? Consumers are in the center of our business and we offer products that are a part of daily life. Production of our major brand, Veja, which serves 115 million consumers annually, depends solely on Logoplaste’s performance. What is it like working with Logoplaste? The fact that we can rely on Logoplaste to supply us continually RB is a company in which creativity and innovation is in without quality issues, while our production demand at times the DNA of our actions. Both can be witnessed in new fluctuates beyond imagination, makes Logoplaste unique. product development, in quality improvement and in The company maintains an ability to supply us, no matter our service excellence. what the conditions, and therefore serve Reckitt Benckiser’s We like working with suppliers that embrace this spirited consumers. attitude and see obstacles as motivational rather than as difficult challenges. What do you like most? Logoplaste has embraced our culture. and throughout Logoplaste has the ability to find solutions to what seem the years Logoplaste has proven that it is able to examine impossible challenges as RB strives to realize its vision to be a its own decisions and grow with RB. leading consumer health company. One example of that ability was during the big relaunch of the Veja product in January 2017 when Logoplaste found an innovative solution for serigraphy, while keeping the cost down.
How does Logoplaste meet RB’s challenges and expectations? Logoplaste has a history of meeting our challenges. We believe that with the partnership we have built over the years, we will be able to achieve a bigger and better future. The key ingredients to satisfy expectations are freedom to look ahead without being chained to preconceived ideas and a willingness to consider out-of-the-box solutions.
How would you describe us in one sentence? Logoplaste is a partner company that is essential to offer Healthier Lives, Happier Homes with excellence to our consumers
LOGOPLASTE RAPOSO TAVARES IS AN ON-SITE FACILITY DEDICATE TO RECKITT BENCKISER SÃO PAULO - BRAZIL
11 TRUST & LOYALTY LOGOPLASTE’S CLIENTS
ANTÓNIO LAMEIRA PROCUREMENT DIRECTOR THE SUPER BOCK GROUP MATOSINHOS, PORTUGAL
What is working with Logoplaste like? Logoplaste is a well-known company in the packaging sector. Our long relationship dates to 1984 and has been growing and strengthening through the years. Logoplaste is our choice partner for PET, for several reasons: • Industry depth and knowledge; experience and expertise keep Logoplaste customers ahead in their market segments • High customer service satisfaction • Great flexibility and adaptability to customer needs • Constant focus on innovation • Continuous search for the rationalization of operations and products
How do we differ from other suppliers? Logoplaste’s physical proximity to, knowledge about and active participation in the product development of its customers, along with the company’s continual search for better solutions, sets it apart from competitors. LOGOPLASTE CARAMULO IS A THROUGH THE WALL DEDICATE TO THE SUPER BOCK GROUP What makes us unique? CARAMULO - PORTUGAL Logoplaste offers an symbiotic relationship based on the success of both companies. LOGOPLASTE CASTELO DE VIDE IS A THROUGH THE WALL How would you describe Logoplaste in one word DEDICATE TO THE SUPER BOCK GROUP or sentence? CASTELO DE VIDE - PORTUGAL Trust. The Super Bock Group trusts Logoplaste to provide answers to our business predicaments. LOGOPLASTE LADEIRA IS A THROUGH THE WALL DEDICATE TO THE SUPER BOCK GROUP How does Logoplaste lead with Super Bock LADEIRA - PORTUGAL Group’s challenges and expectations? The company always leads with enthusiasm and resolve LOGOPLASTE PEDRAS SALGADAS IS A THROUGH THE WALL to contribute to our success, getting everyone involved DEDICATE TO THE SUPER BOCK GROUP in a win-win scenario. PEDRAS SALGADAS - PORTUGAL
13 TRUST & LOYALTY L G L ’ CLI
SATVINDER DHILLON C GI G L LUCOZADE RIBENA SUNTORY L , I I G What is the most fun part? he fun is in working together and seeing the results of our efforts
From an LRS perspective, which functional areas within iLAB offer the most benefit to your LRS packaging development team? ro ect anagement, esign, C , , rials and aw aterials
In your opinion, which of the LRS packaging developments supported by iLAB was the most challenging to deliver? he most challenging was our L ibena Concentrate bottle with the honeycomb base What is working with Logoplaste Innovation Lab (iLAB) like? iL works very well with us and in a timely manner he team is supportive and thinks through issues prior to discussions, which is helpful and moves pro ects forward swiftly
How do we differ from other suppliers? Logoplaste serves more as a partner than ust a supplier e value that attitude because it enables very forthright and transparent conversations, particularly when certain technical aspects of a pro ect might not be showing results as positive as hoped
What makes us unique? he relationship we have built over the years is beneficial, and the facility itself at iL provides access to all the re uired elements for technical development, from beginning to end
How would you describe us in one word or sentence? iL is supportive, a capable partner and a friendly team
As a team, or separately, how does iLAB meet LRS challenges and expectations? he iL team gets involved in any challenges we encounter hey help us understand and solve issues as uickly as possible and offer potential new ideas as well L G L C L I H GH H LL How many projects have you developed with us? IC L C I pproximately seven pro ects in C L I I G
TRUST & LOYALTY L G L ’ CLI
ANDREA CRISTIANI I L JOHNSON & JOHNSON I , I L his interview was conducted in
It is important, however, to sustain efficiency and improve our manufacturing practices continually
1. Can you tell us a little about Pomezia Manufacturing?
ur ome ia plant will celebrate its th anniversary this year e are the biggest consumer plant in ohnson ohnson’s internal network in terms of volume e serve the urope, iddle ast and frica market primarily, but also support launches and new product tests in other regions
Logoplaste produces LI I bottles and caps for us ur collaboration dates to when we started producing LI I products at ome ia Logoplaste built a plant that is dedicated to this activity, and as a result our operations model is as close as possible to internal production ver this period the volume of business with Logoplaste has increased significantly 3. How did Logoplaste help with some of these 2. What are the main challenges to operate in a market challenges? as developed and highly competitive as EMEA? Introducing a new product is always challenging In one is a very competitive market, and re uires the instance, Logoplaste helped find solutions that were ability to manage high complexity with fre uent changes significant in preventing disruption to a product launch in the product range olatile demand also re uires he ability to react uickly and come up with technical agility and responsiveness to ensure consistent uality ideas was key to developing different options, testing in everything we do day after day them rapidly and finding a solution
ur plant is very busy, so we expect our suppliers to e have increased our line efficiency and improved provide reliable service seven days a week, all year cost savings by using Logoplaste technology and round expertise his makes us more agile in meeting customer demands, given the highly competitive Controlling costs while we improve the manufacturability nature of the business or example, the uality of packaging materials is another notable challenge ision systems that Logoplaste has applied to our
TRUST & LOYALTY L G L ’ CLI
materials prevented disruptions in our operations Logoplaste can help us ensure that we meet our goal including a verification process that’s conducted of becoming increasingly agile to meet customer electronically needs while also maintaining our competitive edge and gaining cost efficiencies e also have increased communication and coordination between our facilities to manage material he formula for success that we have developed in flow more efficiently these years of collaboration has to continue, and we need even deeper integration to have Logoplaste’s ogether we have developed a solution for secondary operations interconnected with ours and be flexible packaging that has allowed us to sustain a recent enough to act and react as one body period of growth, optimi ing the use of space on both sides as well as during transportation, while also improving Cleaning and G compliance
e have leveraged I systems and information flow between ome ia and Logoplaste to strengthen the partnership and improve communication
4. How do we differ from other suppliers? What makes us unique?
trong collaboration and a uni ue focus on us makes all the difference, allowing us to face challenges and build a uni ue ust in time I supply chain able to deal with any demand variation, scaling up from five to seven day operations smoothly and easily throughout the year
Logoplaste’s ability to scale production so flexibly helps us to be even more responsive and in turn provide excellent customer service It also allows for lean and agile inventory management, driving cost efficiencies in our supply chain
5. Which challenges do you see in our future and what you expect from us?
he complexity associated with growth is a trend that is bound to continue long with the fragmentation of demand, this trend will re uire the entire supply chain to develop a strong capability to handle shorter batches with increased fre uency of production
his increased complexity will lead us to be leaner L G L I I CILI and more agile In other words, we will need to get LL IC H H even better at coping with unexpected demand I I L variation to support promotions and more fre uent ndrea Cristiani is now Global Li uids latform alue tream introductions of new products xternal partners like enior irector at ohnson ohnson
LOOKING BACK, MOVING FORWARD H L I G CH C I
L C I L G L ’ C L G L I I L ’ GI G I C LOOKING BACK, MOVING FORWARD H L I G CH C I MAKING IT HAPPEN
I’ll start by saying that this is a good moment to look at the past and present, anticipate the future and consider what we are doing. L I G PEOPLE L I G TECHNOLOGY
he past gives us the capacity to understand our strengths his reali ation came immediately after Logoplaste and weaknesses, our willingness to take risks, and our landed a ma or pro ect in London for rocter Gamble’s ability to have a clear vision hat was the case years G well known airy ish ashing Li uid his was ago when ilipe de otton and lexandre elvas Logoplaste’s first global contract, a three year experience understood that for Logoplaste to move to a higher that revealed the advantages of having a central level and more integrated relationship with our key department coordinate all activities Logoplaste had to artners, the company’s packaging development learn the hard way, because it didn’t have a coordinating capability needed to be embedded in its department C 900 I L 300 or the most relevant companies in the market, a That inexperience forced the contract to be recognition of our inherent ualities was a key factor to fulfilled from various locations: enable faster and more sustained growth for Logoplaste • OTTO for the injections of preforms and molds
• SIDEL for blow molding trials
• Husky for the injection machine
he time and coordination necessary presented a huge management challenge It was clear that operating from disparate facilities would not suffice if we wanted to continue to engage with companies such as G
L I I D THE EVERLASTING SEARCH FOR PERFECTION
I still remember Filipe and Alexandre’s words: Later, with the integration of esign hinking, and with e want to start a business unit, that in years is a focus on innovation, the name changed to Logoplaste recogni ed as a benchmark reference in all packaging Innovation Lab uring this period the structure matured markets worldwide and is a differentiating factor for into a capability to create differentiating tools and Logoplaste platforms for packaging development his is when we see some of the most relevant proprietary tools being his ambition was the jum start of Logo laste implemented, such as H S SI ESS S Inno ation Lab hat do people need hat can be • Pre-Form Generator financially viable In the beginning, the name was Logoplaste echnology, • SBM Simulator chosen because at the time the business unit did not • Design Metrics integrate esign hinking into its development process • PERMALAB It did, however, have a differentiating factor; the capacity to create independent packaging solutions for Logoplaste Innovation Lab offers a complete and I I I S development Partners. That flexibility, combined with integrated breadth of expertise that supports all phases hat creates conditions high delivery rate focused on speed and timeliness, was of packaging development, from research, design and conductive to life a uni ue model that the market was ready to embrace engineering to full industrial implementation
E H I L S hat is technically and organi ationally feasible E DESI I I I E E HI I HI I
IIt is vital that people understand that when we talk ur work has been recogni ed by and received awards about sustainability, we are embracing one of the most from several of the most relevant international design important guidelines of nature, which has to do with and sustainability organi ations E I I E ELE E S simplicity and balance, and the capability that nature IDED DESI L SIS E has to reuse and recycle its base materials endlessly DS iomimicry is inno ation ins ired by nature iF Vimágua e learn from nature’s genius and apply that knowledge Red Dot Vimágua to solve human challenges e use nature as a odel German Design Award Vimágua to develop new products, processes and systems, as a E I LS I LS I easure to evaluate the sustainability of a solution, S S I ILI LID I E I EE I and as a entor that helps us set an aspirational vision Green Good Design Award Ecover LE ISL I S and goals European Business Awards for the Environment Ecover Gold German Design Award Ecover iomimicry should be at the core of the innovation process to optimize potential. All the opportunities to iF Design Award EPAL address human, technical and business factors should he latest phase of Logoplaste Innovation Lab’s growth iF Design Award Ecover concentrate on answering one key uestion hat is linked to the integration of iomimicry in the packaging Pentaward Ecover creates conditions conducive to life his focus compels structure Logoplaste was the first company to integrate Plastic Industry Awards Ecover us to shift from a traditional human centered mindset iomimicry into the design process, creating another Greenstar Sustainable Award Ecover differentiating factor for the market ore importantly, to a life-driven innovation process. Addressing human iomimicry aligned the company with the best needs continues to be important, yet we also must weigh sustainability mentor nature the environmental costs of resolving every need Green Project Award Ecover
L I I D THE EVERLASTING SEARCH FOR PERFECTION
I LIS E L I
INTEGRATE PAC AGING INNOVATION INSPIRED LIFE’S DISCOVER NAT RAL PRINCIPLES B NAT RE MODELS IDENTITY F NCTION ABSTRACT BIOLOGICAL STRATAGIES
IDENTITY SCOPING DISCOVERING F NCTION
WHAT CREATES CONDITIONS CONDUCIVE TO LIVE?
EVALUATING CREATING
BRAINSTORM BIO INSPIRED IDEAS MEASURE SING LIFE’S PRINCIPLES EMULATE DESIGN PRINCIPLES
e offer integrated s ills that support all phases of is investing in the development of wor space, e uipment Biomimicry development, from scoping, research of and software tools to enhance the company’s competitive natural models and abstraction of biological strategies, advantage and a provide a full-service facility to its partners. to the creation of bio-inspired ideas, evaluation of their sustainability according to Life’s Principles, and industrial Logoplaste Innovation Lab Europe will be ready until the implementation. end of , and the SA branch during . The white bar pine huddles at high elevations, buffeted inspiration from the white bar pine. e tested spiral by winds and bowed by heavy snow. One strategy for patterns li e those in the pine to develop the new Vitalis e again are wor ing to create a differentiating factor The future is promising, for us and the companies that surviving such a harsh climate is the spiral fibers in the bottle, in which the spirals provide strength and beauty, that will advance the relationship with our partners to wor with us. tree trun that provide strength, among other functions. yet ma e the bottle lightweight, saving tons of raw a higher level. e are redesigning our development nicer wanted a PET bottle that would have strong material per year. structure tools and our office space. Effecti e solutions that enhance li es brand identity and use less material. Logoplaste Innovation Lab develops products for many The Vitalis project was featured in As Nature, a website e aim to have Logoplaste Innovation Lab be the natural different mar ets, wor ing with a broad range of Logoplaste Innovation Lab used the biomimicry from the Biomimicry Institute, as a case study of development environment for its Partners. Logoplaste technologies and materials. methodology to tac le this challenge and found exceptional application of the biomimicry principles.
L I I D THE EVERLASTING SEARCH FOR PERFECTION
E E E LE ILL E E LE CLEANING DISHES CREATING THE LIGHTEST RE SABLE AND THE OCEANS ATER BOTTLE
The milliliter PET bottle weighs . grams and uses This bottle was created to raise awareness about the The structural design, supported by biomimicry, is Fill Forever is a reusable, eco-friendly, fully recyclable, a manufacturing process that consumes much less problem of ocean contamination by plastic and inspired by the design principles of the s eletons of and lightweight water bottle. It was created for Empresa energy when compared to glass or aluminum, materials demonstrate that the impossible is possible - the usage diatoms and radiolarians, helping to optimize the Portuguesa de guas Livres EPAL , the public water that often are used to produce reusable bottles. The cap of plastic contaminant as a resource. The Ecover ocean mechanical performance of the bottle while allowing a supplier in Portugal, to promote the consumption of was optimized and weighs only . grams, allowing bottle is the first bottle made from waste plastic recovered weight reduction of percent. These organisms form tap water indoors and out. the creation of one of the lightest reusable water bottles from the ocean, using percent recycled plastic from a large part of the plan ton and zooplan ton at the base Its design, inspired by a water cascade, is ergonomic on the mar et. The bottle was introduced by EPAL during the oceans the remaining plastic is recycled from other of the marine and freshwater food chains. Pollution is and all its details were given careful attention to optimize the orld ater Congress, the biggest international sources . having a major impact in their populations. resources and energy used in its production. water sector event, attracting more than , people.
DS
Logoplaste Innovation Lab won the prestigious iF Design The Vimágua reusable water bottle, designed and Award for its Vimágua water bottle. produced by Logoplaste Innovation Lab, won the renowned Red Dot Award for Communication Design. The iF Design Awards are the world standard of uality An international jury of experts judged , projects for exceptional design. in one of the world’s largest and most respected design competitions. Only the best wor s win this seal of uality This year there were , entries from countries. for design. A team of international jurors too three days to evaluate these entries. There were a record number of entries both in submitted wor s and countries participating. Logoplaste Innovation Lab’s Design Team is thrilled to have another award for their bottle design. Competition was fierce and winning was a great honor.
As a reminder, this is the third award the Logoplaste Innovation Lab team has received in less than two years. The Ecover Ocean Bottle and the EPAL Fill Forever bottle were winners in .
Vimágua won again.
One of the planet’s best nown competitions recognized the Vimágua bottle for its design.
DS
D I I ESE E S LE E LE VIM G A ESTABLISHES A NE TREND FOR ITS CONS MERS
On the left, the Vimágua team and on the right, Logoplaste Innovation Lab Anticipation could be felt throughout the audience at the awards ceremony
The Vimágua reusable water bottle was commissioned Vimágua new exactly what it wanted a clear definition . More color especially for children who li e the option The most satisfying part of the project was witnessing to Logoplaste Innovation Lab by Vimágua - a public of product re uirements, an accurate target audience of selecting the color they identify with most the bottle being born and understanding all the ideas water provider for the counties of Guimar es and Vizela, profile and a vision for the future of product development. . A replaceable lid and design behind its conception watching it come to located in the north of Portugal. Logoplaste Innovation Lab was the perfect partner for . A bottle that can be washed in the washing machine life. Vimágua believes similar satisfaction must be a part Vimágua. Logoplaste li es an honorable challenge and at low temperatures of all projects, for both the creators and the client. hen Vimágua as ed for a new bottle design, its goal prides itself on providing full services to its customers. . Increased personalization surface to offer owners was to change water consumption habits among the space to ma e the bottle a uni ue object beyond inal results Portugal’s youth population, as the bottle was distributed As part of the preparation to introduce the new project, name placement hat does the market show free to children attending school. Vimágua examined the evaluation uestionnaires it had from its first bottle, loo ing closely at strengths and Vimágua remembers that the most challenging aspect Results are brilliant, there is no doubt about it tap water Vimágua never suspected that its health-oriented bottle wea nesses. Answers revealed that the public had a of the project was the design. In terms of concept and has become part of consumer habits, people feel the would attain center stage at several illustrious international positive opinion about tap water consumption, and material, the new bottle would follow what was done bottle is theirs and they are creating stronger personal design awards presentations. Nor did Vimágua thin that would consume more if an appealing bottle were before reusable, washable and personalized. PET ties with it. International awards praise the bottle’s design. its project would go viral within its home municipality, available. continued to be the best material for the job. The Vimágua projectt is very happy. The bottle also where residents of all ages as ed for the bottle. served to convey an environmental message, that every Logoplaste Innovation Lab received the following data The most difficult aspect, and the one that provo ed the small gesture counts. Vimágua and Logoplaste Innovation Lab have wor ed about what consumers wanted: most apprehension in Vimágua, was to create a bottle that together since when the water company re uested the target audience would embrace. That anxiety Logoworld would like to thank im gua s roject a container that would promote tap water usage. The first . A reusable water bottle that could be washed and transformed into success, both locally and internationally. management team for sharing their roject project went so well that Vimágua as ed Logoplaste to personalized design a second bottle with a milliliter capacity to be . Eco friendly manufacturing optimized to use available The bottles can be found at Vimágua’s head uarters, small and easy to handle and carry. resources to ma e the bottle’s ecological footprint sold for a minimum price, and the re uests never stop. as tiny as possible This new bottle is a best seller, even when compared to hy do things a ear to be so sim le . A smaller bottle able to fit in a lunch box and easy its predecessor. It is now part of people’s lives and daily ecause they are to carry routines. It has fulfilled its purpose.
FOR MARCEL DE BOTTON FO NDER, VISIONAR AND LOGOPLASTE’S HONORAR CHAIRMAN.
HE ES I I S LI E I E HIE E E D FOR MARCEL DE BOTTON HE ES I I S LI E I E HIE E E D FOR MARCEL BOTTON
SPE’s Blow Molding division presenting Marcel de Botton and his wife, Huguette de Botton, the Lifetime Achievement Award Marcel de Botton Filipe de Botton
The Society of Plastics Engineers’ SPE Blow Molding It’s a privilege to have someone with such an experience Then in I had the opportunity to buy Logoplaste he has had a tremendous achievement, starting from division bestows its Lifetime Achievement Award upon - years - but still thin ing of the future and with total from my father and my sisters, developing and scratch and creating more than factories with revenue an individual who has demonstrated outstanding lucidity. internationalizing the concept and the company. of more than million in such a short period of time. accomplishments and contributions to the business, Than you, Rui, for your dedication, your wor , your science and technical engineering aspects of blow llow me to introduce Logo laste Today Logoplaste has its industrial footprint in friendship and your success If Logoplaste is what it is molding. Logoplaste’s founder, Marcel de Botton, was countries and its main focus in two regions Europe, and today, it’s than s to you and your colleagues that built presented this award in at SPE’s annual conference Logoplaste started in as a reaction to a revolution the Americas, with a very strong interest in North America this company: God bless you. in Chicago. we had in Portugal bac in . At that time my father and namely the .S. owned the largest Portuguese plastic factory. After the efore finishing this introduction allow me one First allow me to than you for the award you are giving revolution, he was obliged to sell for a dollar all the Our main partners are companies li e: P G, Nestl , more time to thank you all and to say hanks not only to my father, but also to Logoplaste, said Filipe company he had. e were very close to a communist L’Or al, Danone, Diageo, Fairlife, Hen el, SC ohnson, Dad for being my father de Botton in introducing his father, Marcel de Botton, at system where you could not own private assets in ohnson ohnson, with whom we have factories and the presentation of the Lifetime Achievement Award. Portugal in those days. have been growing in a very strong rhythm. hank you Filipe serves as Chairman of Logoplaste. So, my father had an idea - I would say a reaction - to Logoplaste’s main competitive advantage is its focus It’s not an easy tas to introduce a man I owe everything set up small factories within the premises of its customers on innovation, innovation not only in the design, or the That was a sincere tribute to an amazing man who had to in my professional life - and by the way my birth to minimize the possibility to lose them all if a new material, but to loo at the supply chain and challenge the foresight to as , hy not and alter the traditional Also,I’m than ing my mom, who very indly decided to revolution would come up. That was how he invented it. e need to constantly uestion again and again the way of doing business, and had the strength to see it join us here in Chicago and who has been supporting the concept of the in-house operations, or through- way we do things constantly as ing, hy ’ through. the two of us since I have a memory - God bless you, the-wall and just-in-time production. It’s uite surprising Mom. how this concept, founded in , is today of such But it would not be fair to tal about Logoplaste, to Demanding is the usual reply to the uestion, hat importance to environmental concerns and sustainability receive such an award from the SPE, and not mention comes to mind when you thin of Marcel de Botton ell, bac to my father a man who has been a friend, issues. It’s uite impressive how you can be right without my good friend Rui Abelho. Rui has been giving me the a teacher, sometimes tough, a confidant, always there nowing. pleasure and the honor to wor in Logoplaste for almost when I needed someone, a person I can always count years. But more than that, he has been the man who on when I want advice or to chec any situation. made Logoplaste North America. For the last nine years
I EES L L S E A GLOBAL, AND INSPIRING, LEARNING E PERIENCE
S L L E I
E L E S E E E
LL I E
LED E I SH I
t Logo laste inno ation and de elo ment are key to our business growth e belie e in ha ing a strong workforce with the necessary skills and com etencies to achie e our strategic goals
s art of Logo laste s strategy our lobal Internshi rogram gi es talented graduates the o ortunity to hel e and a successful business while ha ing access to state of the art roduction rocesses automated lines o timi ed efficiency at all le els and inno ation as art of the com any s culture D and daily routines
I EES L L S E A GLOBAL, AND INSPIRING, LEARNING E PERIENCE
E H I L D I ED E I LL H DS I E SHI L S AMARAL S RGIO SILVA PATR CIA SIM ES BEGAN AS A TRAINEE BEGAN AS A TRAINEE BEGAN AS A TRAINEE C RRENT POSITION: TECHNICAL PRO ECT MANAGER C RRENT POSITION: PRO ECT MANAGER C RRENT POSITION: CORPORATE HR ASSISTANT FOR LOGOPLASTE INNOVATION LAB
he rogram is based on si fundamental rinci les
Learning ulture Logoplaste values methods that support and encourage trainees to develop their nowledge, s ills and performance.
ontinuous Im ro ement Constant learning during the program promotes continuous improvement and helps trainees achieve their goals. It also helps trainees to be innovative and develop their ability to deal with change. I didn’t uite now Logoplaste when I thought about The Training Program was very clear and had My first contact with Logoplaste was through the submitting my application, but when I started to as well-defined milestones. All along we were encouraged website, which really appealed to me right away. hallenge family and friends, everybody told me that it was a great to give our input and share our ideas, contributing to In every step of the program, trainees can be a part of company and that it was spread all around the globe. the plant’s improvement. I had only wor ed at small companies and startups, and challenging projects and tas s that have real impact in at Logoplaste everything was big and well structured. pac aging production. The Trainee Program loo ed very challenging because As students, straight out of school, this program gave I saw this as a great opportunity to learn everything I each of us would be assigned to a plant and learn us the opportunity to learn by being on the shop floor couldn’t learn at a smaller company. At Logoplaste I nowledge Sharing everything about the Logoplaste culture and industrial and dealing with day-to-day issues. e felt at home, new I would have the support I needed to learn and Logoplaste encourages trainees and employees to wor processes. This philosophy provided me with a full a part of the teams in all areas we went through. grow, both professionally and personally. together, to collaborate and share personal nowledge on-the-job training experience. both theoretical and practical. henever collaboration Currently I am Project Manager for the European division I began as a Corporate HR Trainee and the program produces a best practice, it is shared worldwide. As trainees, our main responsibility is to learn as much for Logoplaste Innovation Lab. I am responsible for the lasted for nine months. as we can and to preform our future job the best we can. SIPA machine and for the maintenance of the other ob otation machines at iLAB in Cascais. My responsibilities included creating content for ongoing During the program, trainees may rotate through several et, during my period as a trainee, I tried to leave some CHR projects for the company’s channels organizing functional areas within the Logoplaste Group shop floor of my academic nowledge in the plants where I wor ed, I see myself wor ing for Logoplaste with the same pride and chec ing monthly HR ey Performance Indicators and production processes, technical department and mostly related to electricity, automation and information and dedication I saw at the plants where I wor ed as a participating in recruitment processes by screening CVs innovation lab. This is an opportunity to gain experience technology. I also wor ed closely with my trainee trainee with some extraordinary people. and conducting both telephone and face-to-face in and nowledge about all production processes, project colleagues and helped to implement new optimization interviews with candidates. I was given projects with high management s ills, innovation and design of plastic projects in some plants. responsibility, which was scary at first, but made my pac aging. internship exciting and challenging. It was a full hands-on hen the Trainee Program was reaching its end, I was experience. entoring offered a job in the Technical Department for Logoplaste To ensure continuous learning and individual Iberia. I gladly accepted. After the nine months, I was offered the Corporate HR development, trainees are assigned a mentor who Assistant position and I couldn’t be happier. It meant monitors performance, supports developmental activities Over the past six months I’ve been wor ing as a Project that I had done a good job. and encourages trainees to thin innovatively. Manager for Iberia and I’m enjoying it a lot. In addition, I can manage optimization projects for our plants, which But enough about the theoretical side of our Trainee was one of the most gratifying jobs I ever experienced Program, let s hear what three of our trainees have to say. as a trainee.
I EES L L S E A GLOBAL, AND INSPIRING, LEARNING E PERIENCE
L H LLE E HEL I E E E E E I EVELIN H NOT ST A GAME GIRL MOVE INTERN
The lac of consistent financial education and information for Mozambican women is one of the eys of the poverty cycle. Basic notions financial concepts such as savings, investments, cost reduction and business strategies are essential to improve women’s economic conditions. My goal is to offer income generation training to women with small business. I want to help fight poverty through the increase of revenue sources and ta e it a step further, so that these businesses can start to hire new employees.
Logoplaste supports Girl Move, whose mission is to empower Mozambican young adults to become development agents in their home country.
This year, Eveliny Hu will be joining head uarters’ Financial Department for an internship. This is the second intern Logoplaste has hosted. ANT TO RECEIVE How may best practices be shared across a busy, industrial, multinational company with official languages and a stress level higher than average because a uni ue O R REG LAR business model dedicates each facility to one customer
D ES Ma e it interesting. Create an environment so intriguing that teams cannot resist the temptation to participate. SIGN P FOR LOGO PDATE That’s the idea behind Logochallenge a worldwide game to promote best practices, ON O R EBSITE. share nowledge and experience, and bring us closer together. www.logoplaste.com L H LLE E NOT JUST A GAME
An international jury of six people from various easure - Projects need areas, read, classified and accompanied the game: a costs results analysis HE ILL S L H LLE E • Bruno Machado - Technical Director Logoplaste in "Hi Teams, Innovation Lab to H for the final • ulian errer - Operations Director Spain First of all let me thank you for taking part in
• Laurent Mauny - Operations Director Northern - top projects come Logochallenge. Europe - Played by E clusi e • eter Lewis - uality Manager Europe For those of you that were selected, Good Luck, Logoplaste plants • icardo Da id - Operations Director Brazil for the rest of the teams a big “THANK YOU”.
Idea • Stephanie Johnson - Operations Development I know it takes effort and commitment to find
that improves the business Manager USA the extra time to prepare information for the H D ES I game, and every idea counts. There were teams from countries that Logochallenge is important to get - Submit a great project Simple. It is a game for all facilities, where submitted projects. people from all over the world together We will be circulating these across the Group. It employees submit proposals according to a clear to share their ideas, their innovations is with initiatives like this that we build ONE set of rules. This year there were six categories: The top five teams were: and their solutions. et the game is STRONGER LOGOPLASTE. only a first step to a grander goal of • aste reduction • Logoplaste Amparo - Be very clear internal benchmar ing. Take care and keep up the good work, • Efficiency improvement • Logoplaste Araras DPA • Cost reduction • Logoplaste Carambeí After the game, a binder containing Roberto Villaquiran” • Safety • Logoplaste Kansas City every submitted project was prepared • Logoplaste Mataró and distributed to all Logoplaste
• Quality and specific • Training facilities, where employees will analyze 4. Objective the projects and select one to implement. This is how new ideas and To be able to analyze each project objectively, lan - Document and support the and more importantly, replicate the project, best practices are generated. improvements must be trac ed and project, showing benefits implementation instructions must be clear.
Projects are submitted using a Submission Pac et that re uires that everything be written The Grand Final began last April 19 at 8:00 a.m. in English. The game has three stages: Each team had minutes to present their project and answer questions. By 10:30 a.m. the winner Stage 1 - Pitching projects was announced. • Open to all teams • Submit project Participating and sharing your ideas and best • Answer questions via email practices ma es us all winners, strengthening our • Present project during a conference call company and moving us into the future, said • Ten teams are selected Logoplaste’s Chairman Filipe de Botton when announcing the winner. Stage 2 - Defending projects • Teams ma e a compelling argument during a It was an exciting day, full of adrenaline and conference call about why their project should anticipation, especially for Logoplaste ansas City, be chosen who too the trophy home. • Top five teams are selected The logistics involved in organizing Logochallenge Stage 3 - Grand final are demanding, but they are not as intense as the • Teams are flown to Logoplaste head uarters pressure the teams feel from the moment they decide in Cascais, Portugal to enter the competition. Preparing submission forms, • Teams present their projects to the jury, being objective about results, maintaining clear goals Executive Committee and Chairman and finding the time to collaborate re uires everyone • Winner is chosen to ma e an extra effort.
LOGOC ALLE GE The stress and anticipation before presenting their project, ept the teams on edge the entire morning. NOT JUST A GAME The room had the jury Members, the entire Executive Committee and special guests present.
Logochallenge shapes best practices orld ide. Team effort
But it’s not all about the business. Logochallenge serves As the game continues, stress intensifies. Everyone wants a human development purpose that is difficult to to go to Cascais to present their project, even if the measure, yet the impact can be seen throughout every team doesn’t win. Being in Logoplaste headquarters is stage of the game. a notable experience. During the presentations, facilities set up conference The process starts with someone, in each facility, having calls in a large meeting room and invite all employees an interest in the game and organizing a team to to attend and give their support. compete. The team then needs to find time to get together to strategize, to delegate responsibilities and nforgettable prepare the submission form. Most teams had never been to Cascais, or overseas. ill po er Logochallenge is a special experience the flight, the The initial stages are the easy parts. t gets tric ier when visit to headquarters and the resort city of Cascais, the the first presentation conference call is boo ed. After beauty of the coast and ocean, meeting the Jury and all the preparation and practice, teams only have 1 the Executive Committee, the team spirit, the thrill of minutes to sell their idea. This process helps teams competition, and maybe victory. to bond. Some even enlist colleagues to listen to the presentations as if they were jury members.
. eplicate - all ideas are shared worldwide
Logochallenge winning team, Logoplaste ansas City, with a project focused on uality
T K G O OT E S SOC AL ESPONS B L T
GLOBAL SE SE O ESPO S B L T n 003 Logoplaste invited several entrepreneurial partners to create CAD n - the first nonprofit organization in Portugal dedicated to the study and treatment of neurodevelopmental disorders. CAD n was created as an innovative social responsibility project, driven by the will to do good and do it well.
Throughout the years, Logoplaste has given financial interactions with colleagues, professional behavior, social support to help cover all CAD n’s needs and requirements. interactions and wor protocols. et money is not our only investment, as writing a chec is a simple and impersonal way to embrace a cause, Providing that experience and mentorship is not just even though funds are fundamental. As a company, beneficial for the young adult, is it fulfilling for Logoplaste Logoplaste gets involved and helps as much as it can, too. The program offers a reminder about how easy it encouraging teams to participate in worthy causes. is to come to wor every morning and do the job. elping these youngsters gives us a different perspective For example, Logoplaste has joined the ave about life. Potential Program that helps young adults who are trying to get their first job and need three months of experience before starting a career. That experience offers practical s ills and a sense of what the wor ing world expects.
Several Logoplaste departments host these young adults and help them understand the dynamics of the wor place,
9 T K G O OT E S SOC AL ESPONS B L T
O MA S DE The human element of Logoplaste stretches around the world. Each of our sites is alert to what it can do for the surrounding local communities. Support can be given in various forms and formats what matters is to be available and to help when needed. Our humanity is displayed by how our teams find ways to offer a hand to people in need.
Logoplaste Brazil’s team organized training sessions for how to prepare and write a curriculum vitae, how to 31 young adults, ages ranging from 1 to 18, in three of behave in an interview, what to wear, and what body their sites Araras DPA, Araras and S o Crist v o. The language says about a person. participants are the sons and daughters of our employees. The training session included a full-day visit to the facility The objective was to get these boys and girls ready for and interacting with the local teams to get a sense of their first job interview. During the training, they learned what a day at wor involves.
BIKING WITH A PURPOSE
A team from USA eadquarters and Logoplaste The format is just li e a grocery store people shop Mathew Walsh and Mic Somers, from Logoplaste Leeds, nnovation Lab USA helped build holiday food boxes at through the pantry with a grocery cart for what their U , rode their bicycles a long way for a good cause: the local food pantry. family needs. They raised money for Martin ouse, a children’s hospice. The Green arvest Food Pantry, in Plainfield, helps locals This is the fourth year that Logoplaste USA and Logoplaste who need it - often due to an illness or recent loss of nnovation Lab have helped at the pantry. The ride was 0 ilometers over two days. Our bi ers employment. completed the ride in 11 hours.
0 1 NET E LANDS OETE MEE E O T E MAP LOGOPLASTE CONT NUES TO S APE T E WO LD W T NEW PLANTS N 01
POLAND AC BO
CANADA-MONT EAL A D E L
USA-PENNS L AN A A LETO
www.logoplaste.com