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Women Innovators from MIKTA (Mexico, Indonesia

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Women Innovators from MIKTA (Mexico, Indonesia An exhibition on the occasion of World Intellectual Property Day 2018 Women innovators from MIKTA (Mexico, Indonesia, Republic of Korea, Turkey and Australia) This exhibition showcases how women in MIKTA countries are powering change through innovation and creativity. It presents just a few of the thousands of successful women who are following the path of innovation. These extraordinary women believed in themselves and are making a difference in their countries and beyond. MIKTA countries value women’s skills and creativity. We are determined to ensure that women innovators are able to realize their full potential and to boost their contribution to the transformation of lives in all spheres. We highly value WIPO’s role in promoting intellectual property (IP) and are committed to taking targeted actions to empower women to create and innovate through the use of IP. MIKTA countries encompass a combined population of more than 545 million people, vibrant economies and a wealth of diversity. We hope you enjoy the exhibition. MIKTA New Innovative Partnership 1 Women Maricruz Arrubarrena shaping Director General KidZania Over the past 18 years, Maricruz Arrubarrena has the future been promoting the KidZania chain of indoor family entertainment centers where children role- play adult jobs and earn currency. With 28 theme parks on four continents, KidZania is one of the fastest growing edutainment brands in the world. KidZania is a registered trademark. KidZania is the recipient of numerous prestigious awards and has been voted the World’s Top Family Entertainment Center by the International Association of Amusement Parks and Attractions on two occasions. Photo by © baona / iStock / Getty Images Plus Ms. Arrubarrena features among CNN Expansión’s “100 Most Powerful Women in Mexico”. 3 Mexico Jetzabeth Gabriela León Ramírez Gutiérrez Researcher Director General Mexican Institute of Petroleum Gresmex Jetzabeth Ramírez and her team have developed a Gabriela Léon Gutiérrez is a biochemical engineer, groundbreaking technology. It measures radioactive nanotechnologist, and co-founder of Gresmex, tracers to effectively monitor the flow of materials one of Mexico’s leading nanotechnology around wellbores, and has put Mexico at the vanguard companies. of oil exploration. Ms. León Gutiérrez recently Ms. Ramírez holds a patent for this technology. obtained a patent for a new disinfectant called Nbelyax. It is Ms. Ramírez is promoting intellectual property the first 100 percent Mexican awareness in Mexico through her work at the National invention to be protected in 140 University where she teaches postgraduate students. countries through the Patent Cooperation Treaty. Nbelyax is biodegradable and eliminates a broad range of pathogens. It has application in healthcare, agriculture, and bio-conservation. Gresmex was recognized as “one of the 100 firms that will save humanity,” by the UN Foundation in 2015. Photo by © Makhnach_M / iStock / Getty Images Plus In 2016, Gresmex was awarded the National Health Prize. Photo by © Emmanuel Berrod / WIPO 4 5 Maca Rotter Gelacia Vargas Founder Barranco Panadería Baking Brands Representative General Identified as one of Latin America’s top licensing Tenangos Bordados de Hidalgo professionals and influencers, Maca Rotter recently set up Panadería Baking Brands. The company offers Thanks to Gelacia Vargas Barranco’s tireless efforts, a range of services for brand development, licensing more than 600 craftswomen of the Tenango Valley in the and merchandizing, product development, and publicity Mexican State of Hidalgo now benefit from the collective campaigns. mark “Tenangos Bordados de Hidalgo.” Tenangos is a traditional style of embroidery. Panadería Baking Brands is a registered trademark. In 2015, the craftswomen’s association, Tenangos Her book, The Ten Commandments of Licensing, Bordados Textiles, S.A., signed a deal with the is promoting awareness of the value of trademark Mexican textile group, Grupo Ilusión, to distribute protection among Mexican businesses. their work nationwide. Photo by © Emmanuel Berrod / WIPO 6 7 Remarkable Nancy Margried women CEO and Co-Founder Piksel Indonesia Indonesia is one of the An award-winning UNESCO entrepreneur with a global designated world’s most bio-diverse and reputation, Nancy Margried Indonesian batik culturally diverse countries. is one of Indonesia’s top a Masterpiece of creative, tradition-based Oral and Intangible Heritage innovators. of Humanity in October 2009. Women are at the heart of Ms. Margried and her Piksel Indonesia is the creation, preservation, company are revolutionizing empowering Indonesian batik and development of batik design with their artisans with its technology. software, Batik Fractal So far, they have trained Indonesia’s vast natural and jBatik. With these around 1,400 artisans. tools, anyone can design and cultural wealth. contemporary, modern batik The technology’s algorithms motifs. make it easy to design new, contemporary patterns. Indonesia is known for its However, the cloth is traditional batik cloth, a produced using traditional complex traditional art form processes to maintain quality that is deeply rooted in and help support Indonesia’s Indonesian culture. batik industry. Batik Fractal is also a ready- to-wear commercial brand of handmade modern batik clothing and accessories. 9 Indonesia “With our work, we hope to inspire future generations to strive and promote this traditional Indonesian culture, with the use of technology.” Nancy Margried Photos of batik cloths by © Emmanuel Berrod / WIPO Batik Kusuma Dewi Made using jBatik software, this sarong batik exemplifies Piksel Indonesia’s commitment to traditional batik making. The fabric is handmade and has undergone a color-dripping process repeated five times. It took two and a half months to produce. Today, around 80% of JAVARA’s products are Helianti Hilman exported, mostly to Social Entrepreneur, Founder JAVARA Australia, the European Helianti Hilman’s signature Examples include sea salt Union, South America, brand, JAVARA, is one of produced by the fishing Japan, and the USA. Indonesia’s leading purveyors villages of Amed and Bali, and of artisanal products. cashew farmers from Eastern Flores Island. Inspired by Indonesia’s rich biodiversity and the dedication JAVARA has trained over of local farmers. JAVARA 3,000 producers on food marries Ms. Hilman’s passion safety to maintain high for community-based business standards of quality. Where and her agricultural expertise. there is strong local capacity, JAVARA is empowering farmer collectives handle smallholders, and preserving processing operations. and promoting traditional JAVARA then purchases, Indonesian genetic resources markets and distributes and agricultural products these products. The JAVARA by bringing them to larger model ensures transparent markets. pricing structures and allows all parties to benefit from the JAVARA works with 50,000 sale of higher value products. smallholders across Indonesia. It traces the JAVARA is a registered origin of all of the products trademark. it handles, thereby helping farmers, especially those producing goods from traditional knowledge and local genetic resources, to build their own brands. 12 13 Creating an 1993 Korean Women Inventors Association (KWIA) is inaugurated 1999 KWIA becomes an official arm of innovation the Korean Intellectual Property Office 2001 First Korean Women culture Invention Exhibition Implementation of government The Korea Women Inventors support programs Association (KWIA) works to 2008 KWIA forges ties with WIPO to empower women inventors form a global network of women in all fields and supports the inventors development of their businesses. First Korean International Women’s Invention Forum KWIA has received a Korean 2009 First Workshop for International Presidential Citation for its work. Women Inventors and Entrepreneurs 2012 World Women Economic Forum – Special session on IP rights 15 Inspired by a kangaroo pouch, the Kangaroo belt means Sunhee Kim a child can sit safely CEO Yunimamang on any kind of seat. Sunhee Kim’s Kangaroo belt is an ingenious safety harness for infants. The compact, light belt is a perfect solution for parents when visiting friends or travelling. 17 Jeongok Seo Jungmi Lee CEO CEO Nudia, Inc. JM Green Jeongokw Seo’s adjustable multi-cup Jungmi Lee’s inventions include a number holder is a boon for families on the go. of versatile household utensils, including the It allows them to put coins and keys in RRe storage container, and the Doublesave S a safe place and can accommodate chopping board. cups of different sizes, making for a spill-free journey. With sales set to rise to KRW 5 billion, Ms. Lee has become a market leader in Korea’s kitchen supply industry. 18 19 Finding Esin Öney Nayír solutions Multipurpose outerwear with bag Shoulder bags and backpacks can be very uncomfortable. They can cause shoulder or back pain, and irritation and discomfort as straps slide to everyday or slip off. Esin Öney Nayir’s multipurpose bag attaches directly to outwear, such as coats or jackets. It problems comes with two shoulder straps, can be used with a choice of fastening, including zippers, laces or Velcro®, and can be worn front or back. Firmly attached to a coat or jacket, the bag cannot slip off, and as its weight is evenly distributed, the risk of shoulder and back pain is reduced. The outerwear and bag combination can be made from a range of fabrics and is designed for people of all ages. 21 Leyla Şener Arife Sare Aydin Hands-free
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