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Mobile Advertising Guide

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Mobile Advertising Guide Mobile Advertising Guide Authors: Ralph Ruckman & Ryan Gray Owners: IMGrind | Revived Media | iMobiTrax Copyright 2013 Internet Marketing Grind LLC DISCLAIMER THE CONTENTS OF THIS MANUAL REFLECT THE AUTHOR’S VIEWS ACQUIRED THROUGH HIS EXPERIENCE ON THE TOPIC UNDER DISCUSSION. THE AUTHOR OR PUBLISHER DISCLAIMS ANY PERSONAL LOSS OR LIABILITY CAUSED BY THE UTILIZATION OF ANY INFORMATION PRESENTED HEREIN. THE AUTHOR IS NOT ENGAGED IN RENDERING ANY LEGAL OR PROFESSIONAL ADVICE. THE SERVICES OF A PROFESSIONAL PERSON ARE RECOMMENDED IF LEGAL ADVICE OR ASSISTANCE IS NEEDED. WHILE THE SOURCES MENTIONED HEREIN ARE ASSUMED TO BE RELIABLE AT THE TIME OF WRITING, THE AUTHOR AND PUBLISHER, OR THEIR AFFILIATES, ARE NOT RESPONSIBLE FOR THEIR ACTIVITIES. FROM TIME TO TIME, SOURCES MAY TERMINATE OR MOVE AND PRICES MAY CHANGE WITHOUT NOTICE. SOURCES CAN ONLY BE CONFIRMED RELIABLE AT THE TIME OF ORIGINAL PUBLICATION OF THIS MANUAL. THIS MANUAL IS A GUIDE ONLY AND, AS SUCH, SHOULD BE CONSIDERED SOLELY FOR BASIC INFORMATION. EARNINGS OR PROFITS DERIVED FROM PARTICIPATING IN THE FOLLOWING PROGRAM ARE ENTIRELY GENERATED BY THE AMBITIONS, MOTIVATION, DESIRES, AND ABILITIES OF THE INDIVIDUAL READER. NO PART OF THIS MANUAL MAY BE ALTERED, COPIED, OR DISTRIBUTED, WITHOUT PRIOR WRITTEN PERMISSION OF THE AUTHOR OR PUBLISHER. ALL PRODUCT NAMES, LOGOS, AND TRADEMARKS ARE PROPERTY OF THEIR RESPECTIVE OWNERS WHO HAVE NOT NECESSARILY ENDORSED, SPONSORED, OR APPROVED THIS PUBLICATION. TEXT AND IMAGES AVAILABLE OVER THE INTERNET AND USED IN THIS MANUAL MAY BE SUBJECT TO INTELLECTUAL RIGHTS AND MAY NOT BE COPIED FROM THIS MANUAL. Copyright 2013 Internet Marketing Grind LLC Foreword Dear Mobile Marketers, I'll be upfront and straight to the point here. If you have not read our Mobile Marketing Guide, you will likely be completely lost here. I wrote the Mobile Marketing Guide this year to share the knowledge and experience I've learned in mobile marketing. It's 189 pages long and there is no other guide like it in the world. It's generated millions of dollars for mobile affiliate marketers. Since the release of the mobile marketing guide, our Mobile CPA Network, Revived Media is now producing over 2,000,000+ Million monthly mobile leads and recently we crossed the 1,000,000+ Million monthly app installs mark. Do I need to say anymore? Our mobile guide has produced mobile affiliates from all over the world whom have generated over $100,000.00 a month and a ton of mobile affiliates who generate over $1,000 daily. In the Mobile Industry, we have introduced the most robust mobile marketing forum inside the IMGrind Private Forums, the fastest growing Mobile CPA Network in Revived Media, and the most efficient Mobile Ad Tracking Technology in the world with iMobiTrax. Our technology is currently awaiting approval from the US Government on our Patent. I don't tell you this to boast. I don't tell you this to inflate my ego. I really could care less. I tell you this so that you understand – I know what I'm talking about. I tell you this so that you can gain quickly from it. Since the release of our mobile marketing guide, our companies have experienced EXPONENTIAL growth. So much so, I'm finding it harder and harder each day to keep up with our Forum Members, Blog Readers, Advertisers and Tracking Clients. So with that said, I'm going to lay it all out on the line in this document. This document has been written in a step-by-step format. These steps are not a “suggestion” for you. These steps are REQUIRED. Step 1. - download the mobile marketing guide. (Link below) http://www.imgrind.com/mobile-marketing-guide/ Step 2. - Follow the mobile marketing guide to a “T.” Every single person who has downloaded that guide (currently over 3,500+ people) and has applied what they learned step-by-step in that guide has been making making in mobile. Some over $100,000.00 a month with Revived Media and many over $1,000.00 daily with Revived Media. If you follow it, you will succeed. Stray off the beaten path by not applying just one step in that guide – You're on your own. I'm not a babysitter. I don't make successful Entrepreneurs. I help Entrepreneurs become successful. Step 3. - Follow this entire guide from top to bottom. I'm going to explain and expose some pretty disturbing truths in mobile advertising. Now that we have our own mobile ad network, I'm going to expose how the backends work. The information you are about to read will save you money and make you money. Again, if you do not follow it step-by-step, you're on your own. Below is a snapshot of what I taught in the mobile marketing guide. So, I think you'll see why I'm telling you to download it. Without understanding what's in the mobile marketing guide, I can almost guarantee you won't have a clue as to what I'm going to tell you in this mobile advertising guide. Click Here To Download The Guide Now, let's get started. You and I are about to go on one heck of a ride here into mobile advertising, mobile traffic, and mobile ad networks. Tablet Of Contents Chapter 1. Mobile Advertising Chapter 2. Mobile Ad Networks Chapter 3. Mobile Ad Networks Don't Like You Chapter 4. Mobile Self-Serve Advertising Chapter 5. Mobile Ad Network Technology Chapter 6. Mobile Click Discrepancies, IP'S & Adservers Chapter 7. Mobile Landing Pages Chapter 8. Testing Mobile Offers Chapter 9. Mobile CTR & Optimization Chapter 10. Airpush & Leadbolt Chapter 11. Tapit Campaign Setup Chapter 12. The Future If you have questions or would like to reach out to me, feel free to shoot me a text on my cellphone or skype me: Ruck 620.803.2215 | Skype: RevivedMedia Chapter 1. Mobile Advertising To be blunt, I don't want to spend a bunch of time explaining what mobile advertising is. As I've already said (numerous) times, you should have read the mobile marketing guide because I've already covered it. But... What you need to know is this. When I refer to the term “mobile publisher” throughout this guide, it could mean 1 of 2 things. There are two types of “mobile publishers.” 1. Mobile Websites – These are mobile publishers whom run mobile ads on their websites. They are also referred to as “WAP Publishers.” 2. Mobile Apps – These are mobile publisher whom run mobile ads within their mobile apps. Also referred to as “APP Developers.” It's important that you know and understand the two. The reason being is because there are two standards types of mobile advertising options available. On-Device However, in these two types of mobile advertising options, there are MANY WAYS TO ADVERTISE. These are called Mobile Ad Types and are often referred to as Mobile Ad Units 1. On-Device Mobile Advertising – Also referred to as On-Deck. 2. Off-Device Mobile Advertising – Also referred to as Off-Deck. On-Device Mobile Display Advertising - On-device display ads take forms that have immediate analogs on the PC-based Internet, and include formats such as: ➢ Text ads (either static or clickable) ➢ Graphical banners (either static or clickable) ➢ Graphical banners with associated text links ➢ Video preroll ➢ Traditional TV Commercials at standard lengths Outside of mobile video ads, these formats are generally clickable or otherwise interactive, as with ads on the PC-based Internet. However, the results of a “click” can range beyond just taking the viewer to a landing page, and include initiating a text message or call, depending on the capabilities of the device being used. On-device display ads can serve the same spectrum of functions as display ads on PCs, ranging from pure brand building to pure direct response. Off-Device Mobile Display Advertising - In addition to delivering display advertising on the device itself, mobile interactivity is uniquely able to activate traditional offline advertising (e.g., outdoor, live event, television, etc.), or even PC-based ads, with an interactive, measurable call-to-action via SMS, MMS and/or WAP push. Mobile display advertising generally takes two major forms: display ads delivered on the device itself (within a mobile Web browser or some other phone-based application), or display ads in other media that feature a mobile call-to-action (typically sending a message via text messaging shortcode). Advertisers tapping into mobile interactivity for offline display media view the mobile phone as a “mobile mouse” allowing the consumer to self select and activate traditional media and drive a new interactive channel. Examples of this “offline interactive” capability include: ➢ Mobile coupons to help drive to POS ➢ Mobile PINs to help drive to Web ➢ Mobile ticketing to help drive to an event ➢ Mobile option to onward-going CRM It's critical you understand these basics of mobile advertising because mobile ad networks differ in the types of advertising they provide. The mobile ecosystem has a diverse array of intermediaries that all have a role in delivering a marketer’s message to its intended audience. The easy way to explain this is to actually show you a visual from the IAB: Mobile display ads and sponsorships are sold using pricing models that are familiar to anyone who has bought advertising on the PC-based Web. Depending on the publisher, carrier, or ad network, advertisers can make mobile ad buys in any of the following three main ways: CPM (Cost per Thousand Impressions): Buying based on impressions delivere. CPC (Cost per Click): Buying based on the number of viewers who click on the ad.
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