Contacts: Kevin Donnellon/Colin Hall [email protected] [email protected] 312-560-8065/262-235-6672

Allen Edmonds To Introduce Clubhouse Collection At 2012 PGA Show Spring 2012 Honors Collection Golf Shoe Also Debuts At Show

Port Washington, WI (January 17, 2012) – The Allen Edmonds Shoe Corporation, the leading American-based manufacturer of premium men’s footwear and accessories, is introducing its new Clubhouse Collection of men’s dress shoes for sale in golf pro shops at the 2012 PGA Merchandise Show at Booth 6554 January 26-28 and at the Association of Golf Merchandisers Product Preview January 25.

The company also is debuting its highly-touted new Spring 2012 Honors Collection™ of golf shoes at those meetings in Orlando.

The new Clubhouse Collection is hand-selected to provide a gentleman a range of off-course styles to complement his diverse dress needs. From Slip-on Italian styles to casual boat shoes or driving moccasins, the Clubhouse Collection has stylish and comfortable shoes to wear around the club, work or in more casual environments with and without socks.

“We believe golfers, many of whom are loyal Allen Edmonds customers, will appreciate the Clubhouse Collection of shoes and the ability to order them through their local pro shops,” says Colin Hall, CMO of Allen Edmonds. “We are confident that this new collection will be a perfect complement to our new and popular Honors Collection of golf shoes.”

The Clubhouse Collection The Clubhouse Collection offers men a range of more than a dozen styles of shoes they can wear in formal and more social settings. Examples of the collection include:

 McTavish from Allen Edmonds recently introduced best-selling Rough Collection. It is made with distressed leather to have a rough finish for men who prefer a broken-in look. It pairs well with khakis at the club or in more casual settings with jeans. 360º Goodyear-welted construction. Available in black or natural waxed infused leather. Price: $295  Grayson Pro -- its clean profile gives it the respectability of a dress shoe, but it is also delivers the gratifying convenience of a slip-on loafer. A Tobe min-lug rubber sole adds durability against grass fertilizers making this the perfect “teaching shoe” for both work and play. This is the shoe of choice for many golf pros at that best clubs around the world. 360º Goodyear-welted construction. Available in fine black calf skin leather. Price: $335  Tampa –An unconstructed slip-on Venetian, this shoe is as easy-going as a pair of sandals, yet sophisticated enough to wear with slacks and a sport coat. Cement flat-lasted construction. Available in shiny brown or black croc print. Price: $195

The 2012 Spring Honors Collection The newest golf shoe styles in the Honors Collection feature beautiful two-toned, wingtip patterns, crocodile printed leathers and a style based on their top selling Rough Collection of dress shoes. All of these new styles incorporate performance features like the traditional 11-spike configuration, Rubber Tap Water-lock outer sole and Goodyear welting for a very stable and flexible swing platform.

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“The Honors Collection shoes are demonstrably different than the golf shoes most companies sell. They represent a return to classic, elegant shoes that reflect a refined gentleman’s approach to golf,” Hall. “Other golf shoe brands have abandoned manufacturing Goodyear-welted shoes in the USA for cheaper, off-shore production methods. For nearly 90 years, Allen Edmonds has been successful handcrafting our classic styles in America’s heartland state of Wisconsin.”

The new Honors Collection shoes will feature four new styles specific to golf, each suited to distinct performance and styling:

 Medalist -- a traditional wingtip style with brogue details and a traditional 11-spike system. It features six-eyelet balmoral with perfing and pinking detail, full-leather Mocha-Milled linings, Rubber Tap Waterlock sole and 360º Goodyear-welt construction. Available in Black Calf / White KaraGrain and Brown Calf / White KaraGrain. Price: $345.  Legend – crocodile-print leather on the saddle and a short wingtip style. The Legend honors highly fashionable golf legends like Bobby Jones, Ben Hogan and Sam Snead. It takes 11-spike golf shoe to the next level of sophistication and is the ideal shoe for the man who appreciates golf history and wants to show that proudly on the course. It features: five-eyelet balmoral with pinking detail, full-leather Mocha-Milled linings, RubberTap Waterlock sole and 360º Goodyear-welt construction. Available in Black Calf, White KaraGrain, White KaraGrain / Black Shiny Croc, White KaraGrain / Brown Shiny Croc. Price: $345.  First Cut -- a classic, plain-toe, saddle golf shoe married with the rugged, distressed leather characteristic of the new Allen Edmonds’ Rough Collection of casual shoes. It features: five-eyelet balmoral with pinking detail, full- leather Mocha-Milled linings, Rubber Tap Waterlock sole and 360º Goodyear-welt construction. Available in Tan Dublin. Price: $345.  Haskell – a cleated blucher shoe outfitted with dazzling croc-embossed leather. Named to honor Coburn Haskell, a fellow Midwesterner and a father of the modern golf ball, the Haskell provides the same style of the custom alligator models worn by the top Tour pros but at a fraction of their cost. It features: three-eyelet blucher, full- leather Mocha- Milled linings, Rubber-Tap Waterlock sole and 360º Goodyear welt construction, Available in Shiny Black Croc and Shiny Brown Croc. Price: $345.

Those new Honors Collection shoes complement the Redan, Mullen, Double Eagle and Links golf shoes of the Honors Collection introduced in January 2011. Every shoe in the Honors and Clubhouse Collection comes in multiple widths. Like the finest golf clubs, Allen Edmonds golf shoes can feel custom fitted to each golfer.

The Spring 2012 Honors Collection is available for delivery now and the Country Club Collection will be sold now for delivery on February 1st. The Honors Collection also features golf socks, customizable cedar shoe trees and shoe care locker room products. Both lines are sold in the finest golf shops and resorts and 38 Allen Edmonds retail stores and online at www.allenedmonds.com.

Jack Nicklaus, Ben Crenshaw and Allen Edmonds Allen Edmonds is partnering with Jack Nicklaus, the great American golf icon, to promote the Allen Edmonds brand both domestically and globally. Its partnership with Mr. Nicklaus will go beyond golf to include a “Clubhouse Collection” of dress shoes focused on style and comfort.

Ben Crenshaw, the legendary two-time Masters Champion, 19-time PGA Tour winner and winning Ryder Cup Captain, wears shoes from the Honors and new Clubhouse Collections as he competes around the country on the Champions Tour.

About Allen Edmonds Shoe Corporation Founded in 1922, Allen Edmonds Shoe Corporation is a privately held US based manufacturer of premium men’s footwear and accessories. The largest shoe cobbler in the world, Allen Edmonds is taking shoemaking to the level of an art form. Its line of footwear is handcrafted in Port Washington, WI using a 212-step production process. The company’s products are available at upscale stores worldwide, including 35 Allen Edmonds stores across the U.S., and online at www.allenedmonds.com.

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