CROSSING THE ATLANTIC

Sponsorship Proposal Change a Veteran’s life through sport and make the invisible nature of PTSD and Veteran Suicide visible MEET THE ROWERS

Billy Cimino Veteran United States Army

Bill ‘Billy’ is a native of Sharon, Pennsylvania and a graduate of Edinboro University of Pennsylva- nia. Following college, he com- missioned into the United States Army from 1986 to 1992. Fol- lowing his service, he went on to serve the next twenty-five years with the Federal Bureau of Prisons (BOP). He retired in 2017 as the Administrator over Reentry Affairs for rhe Mid-Atlantic Region.

Cameron Hansen Veteran United States Air Force

Cameron ‘Cam’ is a native of Chicago who served as a Senior Airman in the United States Air Force from 1993 to 1999. After his military service, Cam returned to the Chicago area and worked for one of the nation’s largest con- struction companies. He holds a Bachelor of Science degree from Jacksonville University. Cam now serves as the Director of Road Maintenance for Nassau County, .

CROSSING THE MEET THE ROWERS

A.M. ‘Hupp’ Huppmann Veteran United States Navy

Hupp is a Maryland native and holds a Bachelor of Business Ad- ministration in Management from Western Connecticut State Uni- versity. He completed a 20-year career in the U.S. Navy and retired at the rank of Senior Chief Petty Officer (Submarine, Surface and Aviation Warfare Qualified). Hupp is a full-time musician and enter- tainer on Amelia Island.

Paul Lore Veteran United States Marine Corps

Paul Lore is native New Yorker, born in Brooklyn, who served in the Marine Corps from 1981 to 1987. He earned his Undergrad- uate degree in Political Science from the University of Michigan and his Graduate degree in Public Administration from the Univer- sity of Oklahoma. Paul recently retired after 32 years with the Federal Aviation Adminstration and is now working part-time as a bartender at the world renowned Mermaid Bar.

CROSSING THE ATLANTIC OCEAN WHERE IT ALL BEGAN…

n February 2019, Billy Cimino After such a successful endeav- approached Paul Lore with an or, Billy (Army) and Paul (Marine Iidea of creating a long distance Corps) were inspired to create (10 mile) paddling event from their own all veteran ocean row- St. Marys, Georgia to Fernandina ing team comprised of members Beach, Florida to benefit a veter- from Fernandina Beach. an organization he had learned of called “Fight or Die.” The Fight or They approached Cameron Han- Die (FOD) team was on a campaign 2019 raising nearly $9,000 to sup- sen (Air Force) and Hupp Hup- to row across the Atlantic Ocean in port the FOD team’s participation pmann (Navy) and the team was the name of battling PTSD. in the 2019 Talisker Whisky Atlantic born. Four veterans from four Challenge. They completed the branches of the military became The “Cross The Line—Paddle For row on 31 January 2019. “FOAR FROM HOME!” Veterans” event was held in June

Cross The Line Foundation (CTLF)

ross The Line Foundation to Fernandina Beach, Florida and nates to ‘Now’ or ‘Immediate’ Vet- (CTLF) is a newly formed raised over $9,000 toward Veteran eran causes. Donor recipients of Cnot-for-profit organization PTSD and Veteran Suicide. Cross The Line Foundation must that was created in October 2019, demonstrate how their organiza- by two Fernandina Veterans Billy The two founders are now joined tions can help or assist a veteran Cimino Founder and Paul Lore by Starla Hansen and Ruth Mae- immediately with medical care, Co-Founder. Last year the two stre each Directors of the new housing assistance, vocational veterans organized and ran a pad- Veteran Nonprofit Organization. assistance, tuition assistance, etc. dle event from St Marys, Georgia CTLF is an organization that do-

Cross The Line Foundation Mission Statement Cross the Line Foundation is a not for profit organization that supports Veterans from all branches of service by raising awareness of Veteran related issues and causes, and to partner with other Veteran organizations that raise awareness for similar issues. Cross the Line raises funds that are distributed to organizations assist- ing veterans with cognitive counseling, housing, employment, tuition, vocational assistance, healthcare and mental health research or mental health care.

CROSSING THE ATLANTIC OCEAN OUR CAUSE

Take a Bite Out of PTSD and Veteran Suicide It Is Estimated That More Than 22 Veterans Die By Suicide Every Day…

hen leaving the mil- itary, veterans face Wserious challenges transitioning back to civilian life. Unfortunately many veterans struggle with cognitive mental health issues such as Post Trau- matic Stress Disorder (PTSD), re-integration and identity issues, financial and/or housing prob- lems among other difficulties.

The FOAR FROM HOME Team has partnered with the Cross The Line Foundation (501(c)(3) non-profit charitable organization) in Nassau County, Florida to raise awareness and funds for “Now Veteran Need” programs like “K-9 for Warriors” Our team is on a mission to raise goal of raising $500,000 for and “Fire Watch” that are operat- awareness of the PTSD and Vet- these programs. ing in, and in need of, funding in eran suicide issues plaguing our the North Florida area. nation’s warriors with a stated

CROSSING THE ATLANTIC OCEAN THE CHALLENGE

ot every one just jumps in a boat and rows an ocean. NBut, in December 2021, four (4) US Veterans (Army/Navy/ Air Force/Marine) from Fernan- dina Beach, Florida will cast off from the shore of La Gomera in the , , and row unsupported across 3,000 miles of the Atlantic Ocean to An- tigua. The Talisker Whisky Atlantic Challenge will be the ultimate journey of their lives. Come and be a part of the World’s Toughest Row and their campaign to defeat Veteran Suicide and PTSD. Here are some highlights of journey: • Each rower will be rowing • There are no stopping or 2-hour shifts non-stop day and resting points while out on the The World’s Toughest Row— night. ocean. Once the rowers leave 3,000 Miles In The Across • Each rower will be exposed to the Canary Islands the next The Atlantic Ocean physical exhaustion battling stop is . • More people have climbed the ocean currents, storms and Mount Everest than rowed an winds. Health Challenges ocean. • Each rower needs to aim to con- • The only smaller community on Exposure sume 10 liters of water a day. earth is people who have been • Extreme Weather, rough seas, • Each rower will be exposed to in outer space. wear and tear on boat & gear, salt sores, sun exposure, and sharks, shipping lanes, and mental exhaustion. Sleep Deprivation and rowing totally unsupported • Rowers will burn in excess of Exhaustion with no outside assistance. 5,000 calories per day. • Each team will row in excess of • The waves rowers will expe- • Nutrition – all food must be 1.5 million oar strokes over the rience can measure up to 20 carried onboard boat and race. feet high. drinking water pumped with • Rowers will be out on the • Each rower will be exposed to desalination unit. ocean from 40-60 days. small living spaces aboard an • Each rower loses on average ocean rowboat. 20 pounds crossing the Atlan- tic Ocean.

CROSSING THE ATLANTIC OCEAN WHAT DOES IT TAKE TO GET OUT ON THE OCEAN…

ITEM PRICE

BOAT (NEW) $120,000-$170,000 BOAT (USED) $35,000-$60,000 BOAT (LEASE) $30,000-$50,000 SHIPPING BOAT $25,000 BOAT FITTINGS* (New) $11,800 BOAT SURVEY $1,000 ENTRY FEE (unpaid balance) $24,000 TRAVEL ACCOMMODATIONS** $12,000 FOOD $8,500 BOAT STORAGE $5,000 OCEAN CLOTHING $4,000 ROWER TRAINING – RYA COURSES $4,000

*EPRIB/Flares/Yellow Brick Tracking/Wx Radar/Navigation Sys/Raft/Anchor/Medical Kit **Airfare to Canary Islands/airfare to back to United States/hotel/food/misc

Total Estimated Cost = +/- $175,000-$200,000

CROSSING THE ATLANTIC OCEAN ATLANTIC CAMPAIGN MEDIA COVERAGE

In 2018 and 2019, the Talisker Whisky Challenge achieved the following:

Accredited Media PR Coverage Print Coverage

The Talisker Whisky Atlantic The race secured high profile Challenge offers all visiting media 121,450,200 print coverage across major print Audience Impressions royalty-free multimedia content, publications internationally, re- access to the media centre and sulting in an increased amount of free high speed internet connec- 52,600,000 growth in audiences reached. People Reached tion at race start and finish. 2,105 12% Television Coverage Total Articles Growth in media accreditation The record-breaking edition of from the 2017-18 race the race and a focus on sup- 21,600,000 plying major broadcasters with Unique People Reached 44 high-quality video footage and Accredited media teams PR efforts helped generate re- Digital Coverage cord television coverage for the The Talisker Whisky Atlantic 100% 2018/19 race. Participating teams Challenge was a bigger draw than represented ever for digital news media in 223+ 2018/19. Individual Broadcasts 248+ 4,236 Total Placements Hours of Coverage 15,100,000 11,250,000 Unique People Reached Total Viewers

CROSSING THE ATLANTIC OCEAN SOCIAL MEDIA COVERAGE

Facebook lnstagram The Talisker Whisky Atlantic Challenge page has Instagram is proving to be one of the most popular significantly more followers in the 25-54 age group ways for fans to engage with the race. The latest than the Facebook average. Photos and videos were content from the fleet is constantly uploaded by a the most engaging content type with Facebook dedicated content manager, on site at the start in La Live proving to be hugely popular, attracting over Gomera and at the finish line in Antigua. 588,553 unique live video views. 18,070,125 Total reach 25-34 Most reached age group 19,250 Page likes

YouTube Twitter The Talisker Whisky Atlantic Challenge’s official Twitter is the fastest way to get the latest news from YouTube channel generated more than 2 million life- the fleet. The feed is updated by a dedicated content time views over 53 countries. Most views come from manager aggregating the latest information, videos Western Europe. Over 66% of the YouTube audience and photos from the race. is between 18 and 44 years old. 18,163 Followers 20,234 Engagements 717,246 Impressions

CROSSING THE ATLANTIC OCEAN BRANDING ON FOAR FROM HOME OCEAN ROWBOAT

  Is your business looking to sponsor a Do you want to capture the attention of program or great cause? a truly local and global audience?

he ocean rowboat is the sponsorships and grants while • We will maximize all Goods ultimate blank canvas, it is using the sport of ocean rowing needed for the Ocean Row Ta floating billboard that will as our main Awareness Platform. through donations. showcase your company around • We are building a volunteer • We will leverage corporate and the world. Associating your Ocean Rowing Support Team to business sponsorship coupled brand with an extreme interna- cut Administrative Cost and Ser- with a volunteer staff, and in do- tional sporting event, coupled vices normally associated with ing so, this will allow individual with raising donations for our such an extreme adventure. donors to maximize their dona- Veteran cause, is a wonderful tions 100% to our Veteran PTSD opportunity for your business or and Veteran Suicide Cause. foundation. Strategy—How Are We YOUR Going To Do This? How Are We Going To LOGO Maximize Sponsor And HERE Our campaign will use the fol- Individual Donations? lowing sponsorship opportuni- • We are going to build a PTSD ties to create our Ocean Veteran and Veteran Suicide aware- Awareness Campaign. In return ness campaign funded through for business sponsorship, we offer corporate, business, foundation the following campaign services:

PLATINUM PLATINUM

GOLD BRONZE BRONZE BRONZE BRONZE BRONZE GOLD BRONZE SILVER BRONZE BRONZE BRONZE PLATINUM BRONZE SILVER BRONZE BRONZE BRONZE BRONZE GOLD BRONZE SILVER

Approximate placements for illustration purposes only

CROSSING THE ATLANTIC OCEAN SPONSORSHIP LEVELS

PLATINUM SHARK $75,000 TEAM TITLE SPONSOR

Branding Media (cost of travel/accommoda- tions provided by sponsor). • Designated ‘Title Sponsor.’ • Your company mentioned in • Access to training sessions. • As negotiated a portion of the public and press events. • Autographed team picture of boat painted or vinyl wrapped • Regular mention on social me- arrival. with your brand color. dia throughout campaign. • PR shoots with partner pre and • Logo approximately 3 feet • Team endorsement of your post row. on the hull of boat in a prime product or services on social • Invitation to all fundraising position designating you as our media, our blog, or videos. events. ‘title sponsor.’ • Banner ad on website. • Rights to use of videos/photos • Your company weblink and and press releases. X-Large logo clearly displayed Corporate Engagement on our website. • The team or team members as • Large company logo available will present the story (front or back) on all clothing of their venture at any corpo- worn before, during and after rate event of your choosing. campaign.

GOLD SHARK $50,000 PLUS

Branding Media • Access to training sessions. • Autographed team picture on • Your company logo approxi- • Your company mentioned in arrival. mately 2 feet position on the public and press events. • PR shoots with Gold Shark boat in clear view (see boat • Regular mention on social me- partner pre/post row. diagram). dia throughout campaign. • Invitation to all fundraising • Your logo on all clothing worn • Team endorsement of your events. before, during and after cam- product or services on social • Rights to use of videos/photos paign. media, our blog, or videos. and press release. • Your company’s weblink and large logo clearly displayed on Corporate Engagement our website landing page. • The team will be available to present the story of their venture at a corporate event of your choosing.

CROSSING THE ATLANTIC OCEAN SPONSORSHIP LEVELS

SILVER SHARK $25,000 PLUS

Branding Media • Access to training sessions. • Autographed team picture on • Your company logo approxi- • Your company mentioned in arrival. mately 1 foot on boat in clear public and press events. • PR shoots with Silver Shark view. • Regular mention on social me- partner pre/post row. • Your logo on all clothing worn dia throughout campaign. • Invitation to all fundraising before, during and after cam- events. paign. Corporate Engagement • Rights to use of videos/photos • Your company’s weblink and • The team will be available and press release. medium logo clearly displayed to present the story of their on our website landing page. venture at a corporate event of your choosing.

BRONZE SHARK $5,000 PLUS

Negotiable benefits depending on Media Corporate or Individual level of donation but will include: • Your company’s weblink and Engagement medium logo clearly displayed • Invitations to all fundraising Branding on our website landing page. events. • Your company logo approxi- • Invitation to all fundraising • All donor names placed on mately 6-inch visibly displayed events. webpage with photo at donors on the interior of the boat. request.

CROSSING THE ATLANTIC OCEAN SPONSORSHIP LEVELS

MINIMUM $4,000 DONATION FOR HANDLED OAR SPONSOR AND OAR BLADE DONATION AS NEGOTIATED.

Oar Branding Media Cool Feature • Your logo featured on the • Small logo on Website placed • Significant donations as nego- blade of the oar or the oar on the landing page. tiated with team can provide handle. • If you brand the Oar Blade a you with the opportunity to picture will be included on our personally have the oar sent to website. you after the race.

Note: In the event the oars break on the journey, which can happen, the crew will try to salvage the oar. However, the team will not produce another oar if it cannot be recovered.

DONATIONS $1,000 PLUS

• $1,000 contribution for a 1-inch • Invitations to all fundraising • All donor names placed on donors name in a ‘Name Cloud’ events. webpage with photo at donors inside main boat cabin. request.

SPONSOR A NAUTICAL MILE DURING THE RACE

• For $25 per mile we will dedicate a corresponding nautical mile in your name or a designated name of your choosing. • The nautical mile or miles will be posted on Facebook along with a personal message to the rowers. • If you sponsor 20 nautical miles at $25 per mile you can personally talk with the rowers on the next avail- able sat phone call as coordinated with the land support team.

PLATINUM PLATINUM

GOLD BRONZE BRONZE BRONZE BRONZE BRONZE GOLD BRONZE SILVER BRONZE BRONZE BRONZE PLATINUM BRONZE SILVER BRONZE BRONZE BRONZE BRONZE GOLD BRONZE SILVER

CROSSING THE ATLANTIC OCEAN SPONSORSHIP IN-KIND

SPONSORSHIP IN-KIND – GOODS AND SERVICES

You can really help the team out by either donating money to purchase any of the following items or you can donate the item directly. If you want to donate the item directly that must first be coordinated with the row team members to ensure that is the exact item and brand needed for the row challenge. It is important that the rowers have the right certified gear or the right proper fitting gear.

• Boat • Row Instruction • Medical Kit • Boat Shipping (Jacksonville University) • EPRIB • Race Entry • Sun Tan Lotion • Boat Maintenance • Hotel • Body Lotion • Satellite Phone • Ocean Clothing • Sunglasses • Go-Pro Camera • Local Storage • Dehydrated Food • Insurance • Fitness Coach • Airline Tickets • Office Space • Yoga Coach • Boat Survey • Training Courses • Oars (Spare)

THE SUPPORT TEAM

If you cannot provide In-Kind or Monetary donations but you are able to provide actual services like taking photos, washing the boat, website design, electrical skills, mechanical skills, boat maintenance, sport training, row instructor, etc. please discuss with one of the team rowers.

• IT Team • Row Coach • Navigation and Seamanship • Marketing/Imaging • Safety Coach Instruction • Social Media • Yoga coach • Weather Forecaster • Fundraising • Print Shop • News/Press Release Specialist • Boat Consultant/Survey • Graphic Designer • Financial Specialist • Fitness Instructor • Electronic Specialist • Sports Psychologist • Mechanic • Project Manager

CROSSING THE ATLANTIC OCEAN CONTACT INFO

www.FoarFromHome.com www.taliskerwhiskyatlanticchallenge.com Viv Saladdrigas Waronker: [email protected] Paul Lore: [email protected], [email protected]

CROSSING THE ATLANTIC OCEAN www.FoarFromHome.com www.taliskerwhiskyatlanticchallenge.com Viv Saladdrigas Waronker: [email protected] Paul Lore: [email protected], [email protected]