www.atlanticr2r.cOM Introduction Objectives 3000 MILES LA GOMERA TO ANTIGUA
In December 2023 Atlantic R2R will embark on a unique and life changing expedition - to row 3000 miles across the Atlantic Ocean unaided - from La 1. Get to the start line! Gomera, Canary Islands to English Harbour, Antigua as part of the Talisker Whiskey Atlantic Challenge. It has been said that 80% of TWAC is getting a team in a boat on the start date! We aim to not only get there, but to get there as a cohesive team in prime condition! Competing in the Talisker Whiskey Atlantic Challenge is not ‘just’ a 3000-mile row across the Atlantic Ocean, but a 3-year operation of meticulous planning and preparation. As well as the obvious physical and mental preparation that 2. WIN THE RACE will have to be undertaken, the team will also be tasked with hundreds of hours of fundraising, logistical and event planning as well as preparing the boat and all Winning the race and even possibly setting a new world record (currently 35 days for a necessary safety equipment needed to make their crossing as fast and safe as team of 5) possible! This document will introduce you to the team, the challenge, the cause as well as 3. RAISING AWARENESS the opportunities associated with the mission. Your sponsorship could make this challenge a reality! Educating, raising awareness of mental health issues and raising as much money as possible Thank you for considering partnering with Atlantic R2R for our chosen charity Rock2Recovery! Seb, Tom, Jordan, Richard and Paul. THE TOUGHEST ROW The Race 3000 MILES LA GOMERA TO ANTIGUA IN THE WORLD
The Talisker Whiskey Atlantic Challenge – “The World’s Toughest Row” ATLANTIC R2R AIM TO WIN The challenge will take Atlantic R2R more than 3000 Miles west from San Sebastian in La Gomera, Canary Islands, Spain (28°N 18°W) to Nelson’s Dockyard, English Harbor, THE RACE Antigua & Barbuda (17°N 61W). The race begins in early December 2023 with up to 30 teams participating from around the world. The race structure brings together an environment where teams from across the globe gather in the race village San Sebastian in La Gomera, Canary Islands. The atmosphere is electric as people help each other A WORLD RECORD ATTEMPT prepare for the challenge of the mighty Atlantic Ocean. All with the same objective – to take on the unique experience of crossing an ocean in a rowing boat. THE PREMIER EVENT IN OCEAN ROWING The Talisker Whisky Atlantic Challenge brings together teams from all walks of life united by the same objective: to take on the unique challenge of crossing an ocean in a rowing boat. Teams battle with sleep deprivation, salt sores, and physical extremes inflicted by the race. Rowers are left with their own thoughts, an expanse of the ocean and the job of getting the boat safely to the other side. The mental and physical endurance will result in a life-changing achievement, that will never be forgotten.
RACE STARTS LA GOMERA
RACE ENDS ANTIGUA RACE FACTS ROWER STATS A TEST OF HUMAN ENDURANCE
Each team will row in excess of 1.5 Atlantic R2R is expected to use 4000 million oar strokes over a race. sheets of toilet paper during their crossing. Rowers will row for 2 hours, and sleep for 2 hours, constantly, 24 hours a day. The teams are supported 24/7 by two land-based duty officers. More people have climbed Everest than rowed an ocean. In the 2016 race, solo rower Daryl Farmer arrived in Antigua after 96 days, Over €6million has been raised for rowing without a rudder to steer with charities worldwide over the past 4 for nearly 1200miles/40 days. races. Each rower needs to aim to consume 10 At its deepest, the Atlantic Ocean is liters of water per day. 8.5km/5.28 miles deep. Rowers burn in excess of 5,000 calories The waves the rowers will experience per day. can measure up to 20ft high. There is no toilet on board – rowers use There are two safety yachts supporting a bucket! the teams as they cross the ocean. In the 2013 race, one yacht traveled a massive Each rower loses on average 12kg 9000nm! crossing the Atlantic!
The 2013 winning Team Locura arrived in Antigua with a blue marlin beak pierced through the hull of the boat. www.taliskerwhiskyatlanticchallenge.com The CREW
Seb Evans
Employment: Chief Officer Large Yachts
Health Stats: 185cm, 95kg, 33.
Tom Atkinson Paul Roadnight
Plumber/Construction Manager Infantry Warrant Officer
Health Stats: 177cm, 82.5kg, 39. Health Stats: 207cm ,111kg, 39.
ATLANTIC R2r are Richard Parkinson Jordan Parkinson based on SKYE Employment: Self-employed hotelier Employment: Yacht Crew
- THE HOME OF Health Stats: 186cm, 92kg. Health Stats: 180cm, 80kg, 29. TALISKER WHISKY
www.atlanticr2r.coM The CAUSE ROWING TO MAKE A DIFFERENCE
Mental health is a subject close to many members of the team, but veteran’s mental health in particular is close to Tom and Paul since the death of a friend and former colleague due to mental health issues.
Rock2Recovery was founded by Jamie Sanderson RM and Jason Fox RM following long careers as senior ranking Royal Marines which resulted in medical discharges after diagnoses of stress illness and brain injury. R2R strive to create positive change when it is needed most and following their unique experience they recognize the need for rapid preventative interventions, specific coaching and assistance, including the provision of short and long-term refocusing support for veterans leaving the service with brain injuries and mental health issues attributable to their period of service.
www.rock2recovery.co.uk Reach, Engagement and Coverage
TV, Press and PR coverage – the numbers:
The Talisker Whisky Atlantic Challenge employs a dedicated media team to maximise coverage and exposure around the world. Press releases and video news reels (VNRs) are produced for each team, ensuring that a steady stream of content is ready to be consumed by global media. The record-breaking pace of the 2017/18 race and a keen focus on supplying major broadcasters with timely, high-quality video footage and imagery helped generate record media coverage.
2017/and 2018 GLOBAL RACE COVERAGE DIGITAL NEWS
Total people reached – 3,363,374,468. Total people reached – 2,331,839,199.
Total PR Value - £114,098,543. SOCIAL MEDIA
TELEVISION Facebook Instagram The Talisker Whisky Atlantic Challenge Instagram is proving to be one of the Facebook page has significantly more most popular ways for fans to engage Total people reached – 365,473,333. followers in the 25-54 age group than with the race. The latest content from the Facebook average. The launch of the fleet is constantly uploaded by a Facebook Live coverage was hugely dedicated content manager, on site at the popular, attracting more than 588,553 start in La Gomera and at the finish line Total PR Value - £31,635,921. unique video views. in Antigua.
Print Total reach – 15,117,873. Total posts liked - 16,619.
Most reached age group Post engagement rate – 59%. Total people reached – 365,473,333. – 25-34.
Lifetime video views TWAC Followers A GLOBAL ROWING EVEnT Total PR Value - £31,635,921. – 700,000. – 2,161. Corporate Sponsorship Packages
Sponsoring Atlantic R2R in the Talisker Whiskey Atlantic Challenge extends far beyond visibility, it is a unique opportunity to become part of something extraordinary, taking on the unique challenge of crossing an ocean.
Sponsoring Atlantic R2R’s challenge provides a platform for companies to align with a campaign that not only represents their core values as a business, but whose story could be seen by over 3 billion people worldwide. PLATINUM PARTNER - (POA)
Partners in TWAC teams range from specialist equipment providers to global automotive brands, from local businesses to international corporations – All driven by being part of something bigger – the collective draw that is the Talisker Whiskey Atlantic Challenge. Atlantic R2R will be working as hard as possible to win the race, raise as much as possible Team vessel named after/by the Platinum Pre and post-race appearance by the Atlantic for R2R but also to maximise the return on any investment made by sponsors. Partner. R2R team at Platinum Partners event of choice.
Platinum Partner logo approx. 1 metre squared Platinum Partner logo displayed prominently on displayed prominently on both sides of vessel. front page of website.
Platinum Partner logo displayed on all team cars Regular mentions and tags in all social media (minimum of 1 year prior to race). and press throughout the campaign.
Platinum Partner logo displayed large and Platinum Partner to receive Atlantic R2R team prominently on the front of all team clothing branded clothing and hats. and training kit throughout preparation, training, fund raising, press events and the race. An afternoon cruise onboard the team boat for two (Date and location dependent on team’s ‘Boat Launch’ organised to announce situation). partnership if possible. Platinum Partner invited to all fundraising Platinum Partner to receive 2x race oars signed events. by the team post-race. Presented by the team. www.ATLANTICR2r.COM HIGH VISIBILITY BOAT ADVERTISING SPONSOR AN OAR (£2500) (4X AVAILABLE)
If you agree to sponsor Atlantic R2R for the Talisker Whisky GLOBAL EXPOSURE FOR YOUR Atlantic Challenge you will be guaranteed global exposure. BUSINESS IN THE PREMIER Oar Sponsors’ logo and branding displayed prominently on an oar. Our advertising packages ensure maximum exposure for your EVENT IN OCEAN ROWING.! business and offer excellent return on investment. Sponsor receives oar, signed by Atlantic R2R team post-race. We have packages to suit all businesses and as-well as offering global exposure for your businesses at the premier event in Social media posts to announce sponsorship. ocean rowing you will also support us in raising much needed HELPING US TO SUPPORT SPONSOR funds for the Rock 2 Recovery charity. THE IMPORTANT WORK OF SPONSOR ROCK2RECOVERY.
SPONSOR SPONSOR
PLATINUM GOLD
GOLD GOLD GOLD GOLD PLATINUM GOLD SILVER SILVER SILVER SILVER GOLD PARTNER (£25,000+) EVENT JACKET BRANDING
Gold Partner logo approx. 0.5 metre squared displayed prominently on both sides of vessel. (REVERSE)
Gold Partner logo displayed on all team cars (minimum of 1 year prior to race).
Gold Partner logo displayed on front of all team clothing and training kit throughout preparation, training, fund raising, press events and the race. PLATINUM
Gold Partner to receive 2x race oars signed by GOLD the team post-race. SILVER GOLD SILVER
Post-race appearance by the Atlantic R2R team SILVER at Gold Partners event of choice (availability of SILVER team members depending). SILVER
Gold Partner logo displayed on website. SILVER
Regular mentions and tags in social media and press throughout the campaign.
Gold Partner receives Atlantic R2R team branded clothing and hats. (FRONT) Gold Partner invited to all fundraising events. SILVER PARTNERS (£10,000+)
Silver Partner logo approx. 0.25 metre squared displayed on the vessel.
Silver Partner logo displayed on all team cars (minimum of 1 year prior to race).
Silver Partner logo displayed on sleeve of all team clothing and training kit throughout preparation, training, fund raising, press events and the race.
Silver Partner to receive 1 signed oar post-race.
Silver Partner logo displayed prominently on website.
Regular mentions and tags in social media and press throughout the campaign.
Silver Partner invited to all fundraising events.
READ MORE AT WWW.ATLANTICR2R.COM/SPONSORSHIP Rowers will row for 2 hours, and sleep for ATLANTIC R2R TEAM PARTNER (£1000) 2 hours, constantly, 24 hours a day.
Atlantic R2R Team Partner’s logo displayed on hull/cabin of vessel (20cm x 10cm).
Atlantic R2R Team Partner’s logo and link added to sponsorship page of website.
Atlantic R2R Team Partner tagged and mentioned in social media posts and press where possible.
Atlantic R2R Team Partner receives 1x item of Atlantic R2R branded clothing.
500 CLUB MEMBERSHIP (£500)
500 Club Members logo on the vessel (10cm x 5cm).
Name added to inside of cabin.
500 Club Members receive an Atlantic R2R branded hat.
Signed Atlantic R2R team photo. SERVICES
Do you own a logistics company, clothing brand or just wish to donate some protein bars?
There is a large list of kit and equipment and services that the Atlantic R2R team will require to both prepare for cross the Atlantic Ocean as quickly and safely as possible. Any company wishing to donate any kit and/or equipment will receive the partnership benefits of the corresponding donation amount.
Although we provide the above templates, we know that each individual potential sponsor could work with us in a variety of ways, and as such are open to discussion on each of the packages.
Do you have an event you would like us to attend? Contact us.
Business support and donations towards event kit required.
Business support and donations towards event equipment required.
We would be delighted to attend any Over 5 million POUNDS has been events run by our supporters. raised for charities worldwide over the past 4 races. CONTACT US
07860530531
@atlanticr2r
@atlantic_r2r
READ MORE ON OUR WEBSITE AT www.ATLANTICR2r.cOM