Out-Of-School Television in Four Villages
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THE WORLD BANK GROUP ARCHIVES PUBLIC DISCLOSURE AUTHORIZED Folder Title: Out-of-School Television in Four Villages - A Report on the First Experiment in Adult TV Education in Ivory Coast 1973-1974 by Stephen Grant - This Report was written for the Secretary of State for Primary Education and Educational Television Ministry of Folder ID: 528701 Project ID: P001108 Dates: 01/01/1974-01/01/1974 Fonds: Records of the Africa Regional Vice Presidency ISAD Reference Code: WB IBRD/IDA AFR Digitized: 3/2/2020 To cite materials from this archival folder, please follow the following format: [Descriptive name of item], [Folder Title], Folder ID [Folder ID], ISAD(G) Reference Code [Reference Code], [Each Level Label as applicable], World Bank Group Archives, Washington, D.C., United States. The records in this folder were created or received by The World Bank in the course of its business. The records that were created by the staff of The World Bank are subject to the Bank's copyright. 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CONFIDENTIAL - Please do not cite or circulate OUT-OF-SCHOOL TELEVISION IN FOUR VILL A report on the first experiment in adult TV education in Ivory Coas 1973 - 1974 by Stephen Grant This report was written for the Secretary of State for Primary Education and Educational Television Ministry of National Education, Abidjan, Ivory C -0 I te _ I Academy for Educational Development I.D M 10 under contract with the - Agency for International Development__ _ 1974 hi __ - CD- CONFIDENTIAL - Please do not cite or circulate OUT-OF-SCHOOL TELEVISION IN FOUR VILLAGES A report on the first experiment in adult TV education in Ivory Coast 1973 - 1974 by Stephen Grant This report was written for the Secretary of State for Primary Education and Educational Television Ministry of National Education, Abidjan, Ivory Coast on behalf of the Academy for Educational Development under contract with the Agency for International Development 1974 TABLE OF CONTENTS PREFACE MAP I. - INTRODUCTION 4 II. - ORIENTATIONS FOR A FURTHER EVALUATION 11 III. - ASPECTS OF OUT-OF-SCHOOL TV IN FOUR VILLAGES 16 III.1. - Presentation of the villages 16 111.2. - Aspects of the Animation 21 111.3. - Presence of a Foreign Observor 27 111.4. - Selection of the Viewers 33 111.5. - Integration of the Teachers in the Village 37 111.6. - The Villagers and the Well-to-do 42 111.7. - Discussion versus Action 45 111.8. - Program Relevance and Viewer Expectations 48 111.9. - The Out-of-school Program Setting 52 APPENDIX--EXAMPLES OF TRANSCRIBED DISCUSSIONS 56 ii. PREFACE This report is based on information gathered during a series of regular visits to four villages from November 1973 through January 1974 when the out-of-school department of the educational television program broadcast thirteen programs for adults. The observors were Mm DZrr, Grant, and Kaye from the Evaluation Unit and Miss Benveniste from the Ethno-Sociology Institute at the University of Abidjan. For complementary information, two reports may be consulted: 1. "Rapport d'Evaluation sur la periode expdrimentale de diffusion des 4missions extra-scolaires" by Miss Benveniste of the Ethno- Sociology Institute. 20 "Quelques observations 'apropos des 4missions Sant4 de la TV extra-scolaire" by Duponchel and Lombardi of the National Institute for Public Health in Abidjan. BOUAKE 0 0 KANOUKRO ANDO ZUNE 0 boUGOo . o ABIDJAN IKASSAMbLE -4- I. - INTRODUCTION In October, 1973 the External Evaluation Unit of the ETV Program presented a project for continuous evaluation of the out-of-school programs in 1973-1974 to the out-of-school Unit in Bouak6 and in Abidjan. This project was limited to a longitudinal examination of the impact of the programs in a limited number of listening centers in order to bring complementary information to the national feedback gathered by the teachers/animators and the Internal Evaluation Service. The project was designed to cover the following points: A. Selection On what criteria were the viewers selected for the programs? Did the chosen recruitment procedure seem to have privileged or neglected certain sectors of the population? B. Integration of the Teacher in The Village The teacher is a government employee who is supposed to have close contact with the community. The young teachers who had recent training are supposed to have acquired animation techniques that could be used in an out-of-school context as well as in the classroom. In the case of your school what part does the teacher play as a link between the school, the TV and the public? What are the limits of his contribution? C. Animation Two types of people other than the teacher were suggested for the animation of the listening group: extension workers (Health or Agricultural agents, AVB, FGV*, etc.) from the same community or a leader volunteering from the public. In your case do you see real alternatives for the teacher as primary animator? D. Attendance How do you diagnose the assiduity of the viewers? Did you notice regular attendance at the programs or a change in number of the people from one time to another? E. Post-school Audience The out-of-school programs in 1973-1974 were destined for adults rather than for school dropouts. What is the importance of the dropout population in your area? What are their wishes for eventual programs on their behalf? F. Motivation of the Viewers Why do people come to watch out-of-school programs? G. Aspiratiens of the Community and Relevance of the Programs In your perception, what roles do the members of your community *AVB - Am6nagement de la vall6e du Bandama, a major development project FGV - F6d6ration des groupements villageois -6- who come to watch the programs aspire to? Do the programs shown contain some elements that will allow them to better reach their goal? Or, on the contrary, do you think that those programs contain elements that would frustrate the search for their desired role? H. New Behavior During the discussions after the program or at any other moment do people express intentions to do things in a different way due to specific advice given in a program or to the spontaneous reaction of somebody to the program? What evidence can you cite of any behavioral change? I. Reaction to the Type of Programs During the first phase of pre-experimentation in May-June 1973 essentially two types of programs were produced and put on the air: the didactic type (for instance the program "sad children") and the dramatic type (for instance the program about "Andre's Return".) Provided these two types are distinguishable can you detect particular audience reactions to each type? J. Idiom and Language Do you think that the French used in the programs is close to the rural teachers' milieu or does it have too much technical jargon? What can you notice about the ease and the exactness of translation? K. The Television in the Village Which programs does the community watch regularly or with pleasure beside the programs directed to the students and the teachers and besides the out-of-school programs? What is generally speaking the impact of the TV on community life? Points A through K do not constitute an exhaustive list. They represent the major concerns expressed by the four groups who have recently studied the problem of adult education in general or the program of out-of-school education in Ivory Coast in particular: 1. Third International Conference on Adult Education called by Unesco. Tokyo, July 25 to August 7, 1972. Final Report. 2. Round-table discussion on out-of-school education and TV, September 24-25 1973, Abidjan. 3. Advisory scientific committee PETV, Bouak4 plenary sessions, October 2 and 4 1973. 4. Advisory scientific committee PETV, Bouak6--meeting of the subcommission on the out-of-school education, October 3-4 1973. -8-. Another element of documentation was added to the preceding ones in order to determine the content of sections A-K: the results from the feedback from the pre-experimental out-of-school education programs in May and June 1973. Four villages, two near Bouak4 and two near Abidjan were chosen for a continuous study. The intention of the research, led principally* by three members of the External Evaluation Unit and a researcher from the Ethno-Sociology Institute, was to complete the information gathered by the teachers, to investigate certain points more thoroughly, and to prepare the basis for later more complete research. The data bank to which this evaluation contributed is made up of the following elements. 1. Tapes in vernacular language and transcription in French - of the translation of the programs - of the discussions following the programs 2. Reports on the immediate impact of the programs in the listening centers. * One member of the out-of-school unit in Abidjan~and one member of the Research Unit in Bouak4 also contributed written observations. -9- 3. Reports about the interviews with principals, teachers, chiefs, and other village leaders. The program series to which the tapes, transcriptions and reports relate are the following with the date of broadcast: 1. Tree of misery 11/14/73 2. Cooperatives 11/21/73 3. Biography of President Houphouet-Boigny 11/23/73 4. Health 1 11/28/73 5. French speakers 11/30/73 6. Health 2 12/05/73 7, Health 3 12/12/73 8.