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The motivation you need to reach your goals. Never stop moving with Fitbit Flex™. Fitbit Flex is a slim, stylish activity & sleep wristband that’s with you all the time and makes fitness part of your lifestyle.

Fitbit, the leading innovator and market leader in the fast-growing Connected Health and Fitness space, is once again pushing the category forward with the new Fitbit Flex. Fitbit combines its strength in wireless connectivity and now-how in activity trackers with quality design and comfort to create this new wristband: Flex.

Fitbit Flex is stylish, seamless and, of course, flexible. As the most advanced wireless activity wristband on the market, Flex offers state of the art technology, Fitbit’s proven accuracy, and durability – all in a slim wristband. During the day, Flex tracks your steps, distance, calories burned, and active minutes. Just check out its LED lights to see how your day is stacking up against your goal. Come nightfall, it measures your sleep cycle to help you see how to sleep better; and it can even wake you in the morning without waking your partner.

The flexibility and mobility of Flex calls for top of the line technology. Flex is the first and only wireless wristband with Bluetooth 4.0 – so syncing activity and sleep data can happen automatically anywhere, anytime. Powered by your stats, you can set fitness goals and track progress. Stay motivated by earning badges or connecting with friends for support or friendly competitions. Log food, workouts and more. Bring greater fitness into your life—seamlessly, socially, 24 hours a day.

Features • Know your stats: Tracks steps, distance, calories burned, and active minutes, a new stat from Fitbit. The Center for Disease Control recommends achieving at least 150 minutes of moderate-intensity aerobic activity each week. Flex will encourage you to meet—and exceed that goal. • Getting good ZZZs: Tracks quality of sleep (# of hours, how many times you wake up, sleep efficiency index). • First and only wristband to: Sync to select mobile devices via Bluetooth 4.0. It also still syncs wirelessly and automatically to your computer. • Multiplatform: Syncs to select Apple and Android devices. With select NFC-enabled Android devices, you can also now tap your device to automatically launch the Fitbit app. • With you all the time: Comfortable enough to wear all day. Water-resistant. Even wear it in the shower. • Match your mood or personality: Flexible, interchangeable tracker with a variety of colorful wristbands (Black, Slate, Teal, Tangerine, Navy) that allow you to personalize your Flex. Flex trackers are sold with Black or Slate bands, and users can purchase accessory packs (Teal, Tangerine, Navy) for $29.95 for all three or $14.95 for one color. • All-New Dashboard: iPhone and Android App and Online tools—shows activity charts, leaderboards and more. Set goals, view progress and earn badges. • Social motivation: Connect with friends and family for support or friendly competition. • Even more health and fitness tools: Log food, weight and more on Fitbit’s website or apps, including Endomondo, LoseIt, MapMyFitness, MyFitnessPal and Sparkpeople.

Price Point: $99.95; Available: Spring 2013

Designed to be unforgettable Truly a 24-hour device, the Flex is designed to be worn all day and all night. The flexible, sizable, interchangeable tracker and band is comfortable and stylish and – most importantly – fits seamlessly into your everyday lifestyle. Flex will survive your daily routine – from your morning shower to your afternoon run.

Visualize success with bright LED indicators. The minimalist design shows your activity level with five LED indicator lights, each representing a portion of your priority goal. And when you reach that goal, all the LEDs light up, celebrating your success.

Helps you get your ZZZs

The Flex doesn’t nap, even when you do. Just set it to sleep mode from the device, your online dashboard or the Fitbit mobile app and start counting sheep. Once the data syncs, graphs on your dashboard will reveal how long you slept and the number of times you woke up, giving you a sleep quality score. And if you nod off before you set it? Not to worry. Just log your sleep time via the app or online dashboard and it will sync with the data from that time.

Over time, you can apply what you learn to help you sleep more soundly. The Flex also has a silent wake alarm that gently vibrates to wake you at your desired time, without disturbing your partner.

Watch every step count – from your phone

Flex is the first wristband tracker enabled with Bluetooth 4.0 so it syncs wirelessly and automatically without plugging in or pushing buttons. This gives you real-time access to your stats on the Fitbit dashboard on the go, throughout the day.

See all your information on the Fitbit app – for Android and iOS users. The Fitbit App with Bluetooth 4.0 syncing works on iPhone 4S, iPhone 5, iPad 3rd generation, and select Android devices, including Samsung Galaxy S III and Samsung Note II. The Fitbit app allows you to sync data on the go, and receive real-time stats and motivation straight from your phone. Flex also comes with a dongle that plugs into the USB port. Syncing occurs automatically, anytime the Flex is within about 15 feet of the USB Dongle.

Brand New Look to Keep You Motivated

Fitbit is excited to debut a new, next-generation dashboard experience for all of its users. The new Fitbit dashboard is designed to be completely customizable to you, and has a better visual style that makes it easier for you to see your stats and progress. Users can chose which graphs, metrics, activity levels, and displays are the most motivating to them, and place them prominently on their dashboards to match their personal goals.

Make your everyday routine into a path to fitness—online or on your Fitbit App

Gives you insight and the inside scoop. Between Flex, Fitbit’s free mobile app, and the free online dashboard, you’ll get a snapshot of your daily and cumulative progress – whether you’re checking on the go or reviewing trends at home. Imagine graphs, tools, charts and a customizable dashboard to boot. Fitbit’s goal is to make your data digestible and useful. By knowing how close you are to reaching your personalized weekly goals, you can take those extra steps to achieve them.

Brand New: With the latest Android app with Bluetooth 4.0 syncing, users will also enjoy NFC compatibility, making the app even easier to use with the upcoming Flex. Simply tap your Flex band on select Android phones and it will automatically launch the Fitbit Android app. Your fitness stats from Flex, which seamlessly sync throughout the day, will be immediately at your fingertips.

Need a little extra motivation during the day?

Up for a little competition? Bring friends and family in on the fun by connecting with them on Fitbit.com, where you can compare stats, share progress, and cheer each other on.

Leaderboard Your leaderboard now refreshes all day long, so you’ll always know how you stack up against friends, no matter the time. You’ll get a message if a friend passes you on the leaderboard.

Friend-to-friend messaging Cheer for or (gently) tease your friends with person-to-person messaging online. Send them an encouraging note or a quick “hooray.” Personal messaging will be soon available on the Fitbit App.

Go, badges, go Celebrate your progress and stay motivated by earning Fitbit badges for daily, weekly, even lifetime achievements. When you reach a new goal, or your activity is extra impressive, we’ll award you with a badge! Score.

Notifications: If you’ve ever found yourself lost in a busy day, or thrilled that you are having an amazing fitness day, Fitbit understands. Want to be reminded how close you are to reaching your daily goal? Or how about a celebratory high five when you achieved it? Fitbit sends you a message through your phone to let you know (but only if you want it to). And of course, notifications can be turned off.