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Sponsorship on WISCONSIN PUBLIC RADIO Sponsorship ON WISCONSIN PUBLIC RADIO Good for your community and your bottom line. wpr.org WISCONSIN PUBLIC RADIO At A Glance WPR is one of the oldest and largest public radio organizations in the country. NETWORKS Ideas Network - WPR established the Ideas Network more than 20 years ago, pioneering community engagement through regional, statewide and national call-in shows that focus on everything from current events to science, technology and pop culture. NPR News & Classical Music Network - WPR’s trusted and informative news programs include: NPR’s Morning Edition, All Things Considered and Marketplace, plus state and local news breaks every weekday. Classical music soothes the soul during daytime, evening and overnight hours. HD2 Classical Network - Classical music 24/7 on HD Radio or online. A small investment WPR.ORG, TTBOOK.ORG, NOTMUCH.COM - Some of the most used in sponsorship “ websites in public broadcasting, WPR-operated sites receive more than 1 produced great Million** page views per month with more than 354,000** average unique results for our event! users per month. Live and archive streams (which have pre-roll audio) are accessed more than one million** times each month. More than 65,000** – Laurel Hauser, listeners have downloaded the WPR Mobile App. Development Director, Door County Land Trust PIONEERS ” WPR’s long history of innovation began in 1914 and endures today. From the first documented transmission of human speech to online streaming, WPR has continued to develop new programming and technologies. LOCAL PRESENCE Regional offices with locally hosted programs, studios, reporters, marketing and business sponsorship staff build connections and strengthen communities in Milwaukee, Madison, Green Bay, Wausau, La Crosse, Eau Claire and Superior. COVERAGE WPR broadcasts three networks across most of Wisconsin. 34 radio stations transmit 56 analog and digital channels that reach more than 425,000* listeners every week. The website streams all three networks live, reaching about 30,000** people each week. NATIONAL PRESENCE WPR syndicates three weekly programs nationwide: Michael Feldman’s Whad’Ya Know?, To the Best of Our Knowledge and Zorba Paster On Your Health. These shows are carried on 290, 176, and 86 stations respectively and heard by about 1.5 million listeners every week. *ARBITRON FALL 2014 **WPR.ORG DATA 2015 wpr.org News & Classical NPR News & Classicalwpr.org 104.7 88.5 WHWA Washburn WSSU Superior Bayfield Douglas 89.9 Ashland Iron WHSA Brule Vilas Sawyer Florence Burnett Washburn Oneida Polk Price Forest Rusk Barron Langlade Lincoln Marinette 89.7 Chippewa Taylor St. Croix WHND Sister Bay Marathon 90.7 Menominee Oconto WVSS 89.7 MenomonieDunn WUEC Shawano Door Clark 90.9 Pierce Eau Claire Pepin Eau Claire WHRM Wausau Portage Brown Kewaunee Wood Waupaca Outagamie 89.3 Jackson WPNE Green Bay Trempealeau Adams Waushara Winnebago Manitowoc Calumet La Crosse 88.9 Monroe Sheboygan Marquette WLSU Green Juneau Fond du Lac La Crosse Lake Vernon Columbia Sauk Dodge Richland Washington Ozaukee Crawford 88.7 Dane WERN Madison Grant Iowa Waukesha Milwaukee 101.7 Racine 89.1 WGTD Elkhorn WSSW Green Rock 91.1 Platteville Lafayette 103.3Walworth KWenoGshaTD WGTD Lake Geneva Kenosha WPR is a service of the Wisconsin Educational Communications Board and University of Wisconsin-Extension. Ideas Network Ideas Networkwpr.org 90.9 WUWS 91.3 Bayfield Ashland KUWS Superior Douglas Ashland Iron 90.3 Vilas SawyerWHBM Park Falls Florence Burnett Washburn 89.9 WHSF OneidaRhinelander/ Polk Price Eagle River Forest Rusk Barron Langlade Lincoln Marinette 91.9 Chippewa Taylor St. Croix WHDI 88.3 Sister Bay WHWC Marathon 91.9 Menominee Oconto 88.7 Menomonie/ WLBL Eau Claire Wausau WRFW Dunn Shawano Door Clark River FallsPierce Pepin Eau Claire AM 930 Portage Brown Kewaunee WLBL Auburndale/Stevens Point 88.1 Wood Waupaca WHID Green Bay Bualo Outagamie Jackson Trempealeau 90.3 Adams Waushara WinnebagoWRST Manitowoc Calumet La Crosse Oshkosh Monroe 89.1 Sheboygan 90.3 WHAA AdamsMarquette Green Juneau Fond du Lac WHLA La Crosse Lake 91.7 WSHS Sheboygan Vernon Columbia Sauk Dodge Richland In central Wisconsin, the Washington AM 970 Ozaukee Crawford Ideas Network can also be WHA MadisonDane 90.7 Jeerson WHAD In Central Wisconsin, the Grant Iowa 90.9 107.9 91.3 WHA Milwaukee heard on HD Radio 90.9 WHHI WHA WaukeshaDelafield/ Ideas Network can also be Madison Madison Highland Milwaukee WHRM-3, Wausau. heard on HD Radio 90.9 Racine WHRM-3, Wausau. Green Rock Lafayette Walworth Kenosha WPR is a service of the Wisconsin WEPS Elgin Educational Communications Board 88.9 WPR is a service of the Wisconsin and University of Wisconsin-Extension. Educational Communications Board and University of Wisconsin-Extension. 1208-1A-M wpr.org PROGRAM SCHEDULE NPR NEWS & CLASSICAL NETWORK Statewide The program line-up on your regional station may be slightly different. Up-to-date schedules can be found at wpr.org. TIME MONDAY – FRIDAY SATURDAY SUNDAY TIME 4 AM World Update from the BBC 4 AM Classical Music Classical Music 5 AM Morning Edition 5 AM Marketplace Morning Report (5:50–6 am) 6 AM Morning Edition 6 AM To the Best of Our Knowledge To the Best of Our Knowledge Marketplace Morning Report (6:50–7 am) 7 AM Morning Edition 7 AM Marketplace Morning Report (7:50–8 am) Weekend Edition Sunday 8 AM Morning Edition 8 AM Weekend Edition Saturday Marketplace Morning Report (8:50–9 am) 9 AM 9 AM To the Best of Our Knowledge Morning Classics with Stephanie Elkins 10 AM Classics by Request 10 AM with Ruthanne Bessman 11 AM Morning Classics The Odyssey Series Sunday Brunch 11 AM with Norman Gilliland (10:00–10:05 am) with Anders Yocom 12 PM The Midday The Met. Opera (Dec. - May) 12 PM with Norman Gilliland sometimes starts at 11:30am (times vary) 1 PM 1 PM Wisconsin Classical Afternoon Classics Saturday Classics 2 PM with Lori Skelton 2 PM Sunday Afternoon Classics The Metropolitan Opera including the Milwaukee Symphony Orchestra 3 PM (December - May) (Jul. – Sept.) 3 PM BBC Newshour 4 PM 4 PM All Things Considered All Things Considered 5 PM All Things Considered 5 PM A Prairie Home Companion 6 PM with Garrison Keillor Simply Folk 6 PM Marketplace 7 PM 7 PM Fresh Air 8 PM 8 PM Exploring Music From the Top Higher Ground 9 PM with Jonathan Overby 9 PM Classical Music (Monday - Thursday) 10 PM 10 PM Jazz Night in America 11 PM (Fridays 9pm - 10pm) 11 PM Jazz Network 12 AM Jazz Network Classical Music 12 AM (Fridays 10pm - 1am) 1 AM 1 AM 2 AM Classical Music Classical Music 2 AM 3 AM 3 AM wpr.org PROGRAM SCHEDULE IDEAS NETWORK Statewide The program line-up on your regional station may be slightly different. Up-to-date schedules can be found at wpr.org. TIME MONDAY – FRIDAY SATURDAY SUNDAY TIME 6 AM 6 AM The People’s Pharmacy On the Media 7 AM 7 AM Garden Talk Only A Game The Joy Cardin Show with The Larry Meiller Show 8 AM Zorba Paster 8 AM On Your Health Says You! 9 AM 9 AM Wait Wait...Don’t Tell Me! A Way With Words On Point 10 AM with Tom Ashbrook 10 AM Ask Me Another America’s Test Kitchen Radio 11 AM 11 AM Says You! The Best of Car Talk The Larry Meiller Show 12 PM 12 PM On Your Money Wait Wait...Don’t Tell Me! Chapter A Day 1 PM Zorba Paster 1 PM The Kathleen Dunn Show To the Best of Our Knowledge (Monday-Thursday) On Your Health 2 PM 2 PM Science Friday (Friday) The People’s Pharmacy This American Life 3 PM 3 PM Travel with Rick Steves Radiolab 4 PM 4 PM Central Time with Podcast Playlist University of the Air Rob Ferrett 5 PM & Veronica Rueckert 5 PM A Prairie Home Companion 6 PM with Garrison Keillor Simply Folk 6 PM with Stephanie Elkins 7 PM Reveal (Monday) Latino USA (Tuesday) Tent Show Radio 7 PM Snap Judgement (Wednesday) The Moth (Thursday) Political Junkie (Friday) Big Top Chautauqua 8 PM 8 PM As It Happens 9 PM q (Monday-Thusday) Old Time Radio Drama Old Time Radio Drama 9 PM Dinner Party Download (Friday) with Norman Gilliland with Norman Gilliland 10 PM To the Best of Our Knowledge) 10 PM (Monday-Thursday) Snap Judgment (Friday) 11 PM Chapter A Day 11 PM 12 AM 12 AM 1 AM 1 AM 2 AM 2 AM BBC World Service BBC World Service BBC World Service 3 AM 3 AM 4 AM 4 AM 5 AM 5 AM wpr.org WISCONSIN PUBLIC RADIO Digital Sponsorships How to reach WPR’s online audiences THE POWER OF ONLINE SPONSORSHIP The perfect complement to your on-air campaign. WPR.ORG Reach even more of WPR’s great audience at wpr.org NOTMUCH.COM Some of the most used websites in public broadcasting, wpr.org sites receive more than 750,000 page views per month with more than 200,000 unique visitors per month. TTBOOK.ORG Live and archive streams (which have pre-roll audio) are accessed more than one million times each month. More than 45,000 listeners have downloaded the WPR Mobile App. EXPAND YOUR REACH WITH ONLINE SPONSORSHIP 83% 83% of the weekly online public radio audience have not listened to public radio ONLINE ONLY on-air in the last seven days. Source: Arbitron, Google Analytics, Nielsen 2012 2nd quarter 17% ONLINE & ON-AIR PRE-ROLL AUDIO Monthly Rate: $200* Monthly Impressions: 20,000 TILE Weekly Rate: $125** Weekly Impressions: 10,000 *20% discount when purchased in combination with on-air campaign ** $100 when purchased in combination with on-air campaign WISCONSIN PUBLIC RADIO Sample Language The following examples will help you prepare your message for broadcast.
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