sign in sign up
<<
Home , WHAD, WHWA, Wisconsin Public Radio, WSSW, WUWS

Sponsorship ON PUBLIC RADIO

Good for your community and your bottom line.

wpr.org At A Glance WPR is one of the oldest and largest public radio organizations in the country.

NETWORKS Ideas Network - WPR established the Ideas Network more than 20 years ago, pioneering community engagement through regional, statewide and national call-in shows that focus on everything from current events to science, technology and pop culture.

NPR News & Classical Music Network - WPR’s trusted and informative news programs include: NPR’s , and Marketplace, plus state and local news breaks every weekday. Classical music soothes the soul during daytime, evening and overnight hours.

HD2 Classical Network - Classical music 24/7 on HD Radio or online. A small investment WPR.ORG, TTBOOK.ORG, NOTMUCH.COM - Some of the most used in sponsorship “ websites in , WPR-operated sites receive more than 1 produced great Million** page views per month with more than 354,000** average unique results for our event! users per month. Live and archive streams (which have pre-roll audio) are accessed more than one million** times each month. More than 65,000** – Laurel Hauser, listeners have downloaded the WPR Mobile App. Development Director, Door County Land Trust PIONEERS ” WPR’s long history of innovation began in 1914 and endures today. From the first documented transmission of human speech to online streaming, WPR has continued to develop new programming and technologies.

LOCAL PRESENCE Regional offices with locally hosted programs, studios, reporters, marketing and business sponsorship staff build connections and strengthen communities in , Madison, Green Bay, Wausau, La Crosse, Eau Claire and Superior. COVERAGE WPR broadcasts three networks across most of Wisconsin. 34 radio stations transmit 56 analog and digital channels that reach more than 425,000* listeners every week. The website streams all three networks live, reaching about 30,000** people each week.

NATIONAL PRESENCE WPR syndicates three weekly programs nationwide: ’s Whad’Ya Know?, To the Best of Our Knowledge and Zorba Paster On Your Health. These shows are carried on 290, 176, and 86 stations respectively and heard by about 1.5 million listeners every week.

*ARBITRON FALL 2014 **WPR.ORG DATA 2015 wpr.org News & Classical NPR News & Classicalwpr.org

104.7 88.5 WHWA Washburn WSSU Superior Bayfield

Douglas 89.9 Ashland Iron WHSA Brule

Vilas

Sawyer Florence Burnett Washburn

Oneida Polk Price Forest Rusk Barron Langlade Lincoln Marinette 89.7 Chippewa Taylor St. Croix WHND Sister Bay Marathon 90.7 Menominee Oconto WVSS 89.7 MenomonieDunn WUEC Shawano Door Clark 90.9 Pierce Eau Claire Pepin Eau Claire WHRM Wausau Portage Brown Kewaunee

Wood Waupaca Outagamie 89.3 Jackson WPNE Green Bay Trempealeau Adams Waushara Winnebago Manitowoc Calumet La Crosse 88.9 Monroe Sheboygan Marquette WLSU Green Juneau Fond du Lac La Crosse Lake

Vernon Columbia Sauk Dodge Richland Washington Ozaukee Crawford 88.7 Dane WERN Madison Grant Waukesha Milwaukee

101.7 Racine 89.1 WGTD Elkhorn WSSW Green Rock 91.1 Platteville Lafayette 103.3Walworth KWenoGshaTD WGTD Lake Geneva Kenosha

WPR is a service of the Wisconsin Educational Communications Board and University of Wisconsin-Extension. Ideas Network Ideas Networkwpr.org

90.9 WUWS 91.3 Bayfield Ashland KUWS Superior Douglas

Ashland Iron

90.3 Vilas SawyerWHBM Park Falls Florence Burnett Washburn 89.9 WHSF OneidaRhinelander/ Polk Price Eagle River Forest Rusk Barron Langlade Lincoln Marinette 91.9 Chippewa Taylor St. Croix WHDI 88.3 Sister Bay WHWC Marathon 91.9 Menominee Oconto 88.7 Menomonie/ WLBL Eau Claire Wausau WRFW Dunn Shawano Door Clark River FallsPierce Pepin Eau Claire AM 930 Portage Brown Kewaunee WLBL Auburndale/Stevens Point 88.1 Wood Waupaca WHID Green Bay Bualo Outagamie

Jackson Trempealeau 90.3 Adams Waushara WinnebagoWRST Manitowoc Calumet La Crosse Oshkosh Monroe 89.1 Sheboygan 90.3 WHAA AdamsMarquette Green Juneau Fond du Lac WHLA La Crosse Lake 91.7 WSHS Sheboygan Vernon Columbia Sauk Dodge Richland In central Wisconsin, the Washington AM 970 Ozaukee Crawford Ideas Network can also be WHA MadisonDane 90.7 Jeerson WHAD In Central Wisconsin, the Grant Iowa 90.9 107.9 91.3 WHA Milwaukee heard on HD Radio 90.9 WHHI WHA WaukeshaDelafield/ Ideas Network can also be Madison Madison Highland Milwaukee WHRM-3, Wausau. heard on HD Radio 90.9 Racine WHRM-3, Wausau. Green Rock Lafayette Walworth Kenosha

WPR is a service of the Wisconsin WEPS Elgin Educational Communications Board 88.9 WPR is a service of the Wisconsin and University of Wisconsin-Extension. Educational Communications Board and University of Wisconsin-Extension.

1208--M wpr.org PROGRAM SCHEDULE NPR NEWS & CLASSICAL NETWORK Statewide The program line-up on your regional station may be slightly different. Up-to-date schedules can be found at wpr.org.

TIME MONDAY – FRIDAY SATURDAY SUNDAY TIME

4 AM World Update from the BBC 4 AM Classical Music Classical Music 5 AM Morning Edition 5 AM Marketplace Morning Report (5:50–6 am) 6 AM Morning Edition 6 AM To the Best of Our Knowledge To the Best of Our Knowledge Marketplace Morning Report (6:50–7 am) 7 AM Morning Edition 7 AM Marketplace Morning Report (7:50–8 am) Sunday 8 AM Morning Edition 8 AM Weekend Edition Saturday Marketplace Morning Report (8:50–9 am) 9 AM 9 AM To the Best of Our Knowledge Morning Classics with Stephanie Elkins 10 AM Classics by Request 10 AM with Ruthanne Bessman

11 AM Morning Classics The Odyssey Series Sunday Brunch 11 AM with Norman Gilliland (10:00–10:05 am) with Anders Yocom 12 PM The Midday The Met. Opera (Dec. - May) 12 PM with Norman Gilliland sometimes starts at 11:30am (times vary) 1 PM 1 PM Wisconsin Classical Afternoon Classics Saturday Classics 2 PM with Lori Skelton 2 PM Sunday Afternoon Classics The Metropolitan Opera including the Milwaukee Symphony Orchestra 3 PM (December - May) 3 PM BBC Newshour (Jul. – Sept.)

4 PM 4 PM All Things Considered All Things Considered

5 PM All Things Considered 5 PM 6 PM with Garrison Keillor Simply Folk 6 PM Marketplace 7 PM 7 PM

8 PM 8 PM From the Top Higher Ground 9 PM with Jonathan Overby 9 PM Classical Music (Monday - Thursday) 10 PM 10 PM Night in America 11 PM (Fridays 9pm - 10pm) 11 PM Jazz Network 12 AM Jazz Network Classical Music 12 AM (Fridays 10pm - 1am)

1 AM 1 AM

2 AM Classical Music Classical Music 2 AM

3 AM 3 AM

wpr.org PROGRAM SCHEDULE IDEAS NETWORK Statewide The program line-up on your regional station may be slightly different. Up-to-date schedules can be found at wpr.org.

TIME MONDAY – FRIDAY SATURDAY SUNDAY TIME

6 AM 6 AM The People’s Pharmacy On the Media

7 AM 7 AM Garden Talk Only A Game The Joy Cardin Show with The Larry Meiller Show 8 AM Zorba Paster 8 AM On Your Health Says You! 9 AM 9 AM Wait Wait...Don’t Tell Me! A Way With Words 10 AM with Tom Ashbrook 10 AM Ask Me Another America’s Test Kitchen Radio

11 AM 11 AM Says You! The Best of Car Talk The Larry Meiller Show 12 PM 12 PM On Your Money Wait Wait...Don’t Tell Me! Chapter A Day 1 PM Zorba Paster 1 PM The Kathleen Dunn Show To the Best of Our Knowledge (Monday-Thursday) On Your Health 2 PM 2 PM Science Friday (Friday) The People’s Pharmacy

3 PM 3 PM Travel with Rick Steves

4 PM 4 PM Central Time with Podcast Playlist University of the Air Rob Ferrett 5 PM & Veronica Rueckert 5 PM A Prairie Home Companion 6 PM with Garrison Keillor Simply Folk 6 PM with Stephanie Elkins 7 PM Reveal (Monday) Latino USA (Tuesday) Tent Show Radio 7 PM Snap Judgement (Wednesday) The Moth (Thursday) Political Junkie (Friday) Big Top Chautauqua 8 PM 8 PM

9 PM q (Monday-Thusday) Old Time Radio Drama Old Time Radio Drama 9 PM Dinner Party Download (Friday) with Norman Gilliland with Norman Gilliland

10 PM To the Best of Our Knowledge) 10 PM (Monday-Thursday) Snap Judgment (Friday) 11 PM Chapter A Day 11 PM

12 AM 12 AM

1 AM 1 AM

2 AM 2 AM BBC World Service BBC World Service BBC World Service

3 AM 3 AM

4 AM 4 AM

5 AM 5 AM

wpr.org WISCONSIN PUBLIC RADIO Digital Sponsorships How to reach WPR’s online audiences

THE POWER OF ONLINE SPONSORSHIP The perfect complement to your on-air campaign. WPR.ORG Reach even more of WPR’s great audience at wpr.org

NOTMUCH.COM Some of the most used websites in public broadcasting, wpr.org sites receive more than 750,000 page views per month with more than 200,000 unique visitors per month. TTBOOK.ORG Live and archive streams (which have pre-roll audio) are accessed more than one million times each month. More than 45,000 listeners have downloaded the WPR Mobile App.

EXPAND YOUR REACH WITH ONLINE SPONSORSHIP 83% 83% of the weekly online public radio audience have not listened to public radio ONLINE ONLY on-air in the last seven days. Source: Arbitron, Google Analytics, Nielsen 2012 2nd quarter

17% ONLINE & ON-AIR

PRE-ROLL AUDIO

Monthly Rate: $200* Monthly Impressions: 20,000

TILE

Weekly Rate: $125** Weekly Impressions: 10,000

*20% discount when purchased in combination with on-air campaign ** $100 when purchased in combination with on-air campaign WISCONSIN PUBLIC RADIO Sample Language The following examples will help you prepare your message for broadcast. If you have questions, please contact us any time.

KIMBERLY-CLARK CORPORATION Support for WPR comes from Kimberly-Clark Corporation, home of Kleenex, Huggies and Kotex brands, dedicated to sustaining the world and strengthening our communities. Information about Kimberly-Clark is on the web at Kimberly-dash-Clark-dot-com.

SARDINE Support for WPR comes from Sardine of Madison, located downtown on the shores of Lake Monona, offering gourmet creations with bistro-style dining. Open for dinner and brunch on the weekend. Details and menu at Sardine-Madison-dot-com.

THE PABST THEATER Support for WPR comes from The Pabst Theater, hosting Capitol Steps, composed of current I feel a little burst and former congressional staffers performing up-to-the minute political humor and popular “of pride every time songs. Saturday, September 24th at 7. Tickets and info at Pabst-Theater-dot-org. I hear ‘Support for Wisconsin Public Radio comes from CHILSON SUBARU Rutabaga, the Support for WPR comes from Chilson Subaru in Eau Claire, a family owned dealership Paddlesport Shop.’ offering fuel efficient all-wheel drive vehicles, including the Legacy, with 36 M-P-G, updated interior and safety features. More at Chilson-Subaru-dot-com. - Darren Bush, Owner Rutabaga, Madison ” NORTH WIND RENEWABLE ENERGY Support for WPR comes from North Wind Energy, Stevens Point. Partnering with Focus on Energy to provide clean renewable energy for Wisconsin residents. Specializing in VELUX residential solar hot water systems. More at north-wind-r-e-dot-com

EAU CLAIRE CHAMBER ORCHESTRA Support also comes from the Eau Claire Chamber Orchestra. Pianist Christopher Atzinger of the St. Olaf College music faculty performs overtures by Strauss, Mozart and others at Grace Lutheran Church, 7:30 on November 20th. Eau-Claire-Chamber-Orchestra-dot-org.

WASHINGTON ISLAND FERRY LINE Support for WPR comes from Washington Island Ferry Line. Featuring car and passenger ferries built by local Wisconsin shipyards, operating daily over Death’s Door waters. Ferry and island information at 1-800-2-2-3-20-94.

wpr.org WISCONSIN PUBLIC RADIO Broadcast Guidelines What you need to know to make the most of your sponsorship announcements.

1. Announcement copy should be similar in content and construction to the quality, professionalism and excellence that are signature elements of public radio programming. Copy must be written as concisely as possible.

2. Announcement copy is regulated by the Federal Communications Commission, and is intended to identify, rather than promote, your business or organization to the audience. In order to comply with FCC regulations, Wisconsin Public Radio has established clarifying guidelines and retains final editorial authority over all announcement copy.

3. It is the policy of Wisconsin Public Radio that all business supporters follow the same guidelines, regardless of profit or non profit status. Supporters of national programs produced by WPR may have different restrictions with relation to length and preamble.

4. Each announcement is limited to 15 seconds in length. This includes the preamble. Copy should be able to be read comfortably, out loud, in 13.5 seconds. A good guideline for this is 35 words. A. The announcement MUST contain one of the D. Announcement copy may be changed periodically/ following preambles: seasonally and/or more than one script may be Statewide rotated through the schedule, as appropriate or necessary. • Contributors to Wisconsin Public Radio include… E. Announcement copy may NOT contain: • Supporters of Wisconsin Public Radio include… • Any mention of price: • Support for Wisconsin Public Radio comes from… »» No interest rate, pricing information, • Support for WPR comes from… discount, savings, or value of any kind Regional may be included. • Support also comes from… • Call to Action: B. The announcement MUST contain the name of the »» Examples of prohibited words or phrases are: business sponsor after the preamble; “call”, “come by”, “be sure” or “learn more at” » Support for WPR comes from Bobs in relation to a product or service. Bicycles... • Qualitative or comparative language: C. Announcement copy MAY contain: »» No descriptive or comparative language of • Location(s) of the business(es): a product or service is allowed. A Business »» On Main Street; downtown La Crosse; 204 Support announcement may not explain that South 15th Street; in Madison and Baraboo. something is “perfect, less filling” or is the • A value-neutral description of major product(s) “largest, smallest” or the “most” anything. and/or service(s), no more than three: »» Third-party qualifications are not allowed: »» Acme Woodworking, offering renovation “board-certified doctor,” “licensed and services, cabinet making and refinishing. insured carpet cleaner.”

• Phone number or website. Use of telephone »» First-person references (“I, our, my, we”) are number and website address together is prohibited. Second-person references, such discouraged. It is preferable to use one or the other: as “you, your, you’re” are discouraged.

»» Tickets available at 555-1212. • Endorsements.

»» On the web at Northland Theatre dot org. • Embedded background music or sound effects.

• An established company slogan (usually allowable). wpr.org