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More buyers eyeing web radio, survey shows. Six-in-ten ad buyers say they’re more interested in streaming radio than they were a year ago. That’s according to a new survey by STRATA among agencies that use its media buying software. The growing interest in online radio comes as the survey shows just 8% said they’re more excited about over-the-air radio ads than they were last year. That’s the lowest figure in the 20 quarters that STRATA has been conducting its surveys. The high point was coming out of the recession — in late-2010 nearly one-in-four agency buyers said they were giving radio a fresh look. Of course dollars and interest are two very different things, with streaming still netting just a fraction of what FM/AM radio bills in a year. “In the advertising industry, the buzz often comes before the pay off,” notes STRATA EVP Joy Baer. The latest survey shows radio still ranks third behind TV (51%) and digital (35%) for which medium agency clients are most interested in. Just 6% of buyers said radio — the lowest since early 2009. STRATA based its results on a sample of 75 agency media directors and agency executives. It’s not just web radio that’s capturing more interest. The survey shows web video and social media are not surprisingly brighter features on buyers’ radar. Meanwhile ad agencies are less worried about clients cutting media budgets. It was previously cited as a top concern, but budget cuts have dropped dramatically, with only 8% of agencies calling it their biggest challenge. Big pharma may find radio easier to swallow if FDA okays disclosure change. The flood of disclosures that fill pharmaceutical ads can be alarming and oddly humorous at the same time, but they’re also a deterrent keeping some drug companies from using radio. Now the Food and Drug Administration is preparing to launch a study on the impact of the risk disclosures on radio and television ads. The goal is to determine whether it’s feasible to limit disclosures to the more serious and likely complications. While shorter disclosures will no doubt be welcomed by sales reps working to bring pharmaceutical dollars to radio, the FDA’s goal is to make drug commercials more accurate and less complicated for the public. In a statement, the agency says the blur of possible medical reactions is “often too long, which may result in reduced consumer comprehension, minimization of important risk information and, potentially, therapeutic noncompliance due to fear of side effects.” Yet the FDA says there are some in the medical field who think radio and TV ads leave out important information. It sees limiting the on-air disclosures to the most “serious and actionable” side effects as a potential middle ground. The FDA says one possible closing for a radio spot could be: “This is not a full list of risks and side effects. Talk to your doctor and read the patient labeling for [drug name] before starting it.” As it prepares to launch a field study upon which to base its decision, the FDA is signaling it’s leaning toward a less-is-more approach, hypothesizing that limited risk warnings will “promote improved consumer perception and understanding.” The study is not yet in the field, and the FDA is collecting public comments on how it will be conducted through April 21. The category has traditionally not been one of the biggest for radio, although new rules could help change that. Kantar Media calculates pharma companies spent $21.5 million in 2012 on radio ads. “The category hasn’t been great for radio and we’ve heard frustrations from pharmaceutical clients and their agencies due to the disclaimers and subsequent limitations,” Radio Advertising Bureau president Erica Farber says. She says the RAB is committed to “finding ways to better serve the ad category as we know our listeners are their prime audience.” Radio is tops among young country fans but other media outlets aren’t far behind. As country radio enjoys a renaissance not seen since the early ‘90s, a new study sheds a news INSIDE >> light on the generation largely responsible for the format’s current surge in popularity. Meet >> The Millennials, presented yesterday by Edison Research at the Country Radio Seminar in Gen Ys favorite way to Nashville, shows both the percentage of 12-to-24-year-old listeners who “listen regularly” to contact a radio station

MORE NEWS >> INSIDERADIO.COM PAGE 1 NEWS Thursday, Feburary 20, 2014 country and those who listen to a country outlet as their most-listened-to radio station have doubled since 2000. Country fans’ predisposition to FM radio, combined with an edgier, more energetic sound emanating from Nashville, have helped country become radio’s No. 1 format among 18-34 year-olds. “Country radio is stronger than ever in the broadcast radio universe, especially among younger listeners,” Edison Research president Larry Rosin says. “But broadcast radio no longer is the entire universe.” A majority of Millennials own a smartphone, computer, game console and MP3 player in addition to a radio. While 94% of Millennial country fans indicate they listen to on traditional FM radio, other media outlets aren’t far behind. Internet video sites are used by 90% of Millennials, followed by personal audio collections (87%), personalized online radio (86%), on demand music (80%), streamed FM radio (80%) and Sirius XM Radio (79%). “Country radio, like all radio, is in the fight of its life among younger consumers,” Rosin says. Yet the study also debunks the myth that Millennials have an aversion to radio. “Young fans of country music, in particular, are bigger radio users than their counterparts in other formats,” Rosin says. “But they are also bigger users of other new media. Country radio is starting from a position of particular strength, and must use its strengths to stay relevant.” Study suggests Millennials use radio to filter content and keep up with what’s happening locally. By 2020, 46% of the U.S. workforce is forecast to be made up of Millennials, who already account for one third of the 25-54 demo. As radio battles a plethora of media channels for young listeners, a new Edison Research study suggests what this increasingly important generation is “hiring” radio to do. Nearly endless media choices act as both a blessing and a curse, causing Millennials to turn to radio to help filter all that content. Nearly nine in ten (87%) Millennials say they listen to local FM radio to hear their favorite songs, while 78% listen to discover new songs and 80% to discover what the popular songs are. “Country radio is the filter for country music,” the report says. Millennials’ values include other traditional radio strongholds, like local pride and public service. Nearly eight in ten (78%) say they listen because they enjoy hearing personalities and DJs along with the music on local FM radio. And nearly seven in ten agree with the statement that they listen to local FM radio to find out about things going on in the community. With the trend in country radio pivoting toward more national content, the study’s authors make a bold proclamation: “It’s never been more important to play up your localness.” Make everything around the music localized, they suggest, while giving Millennial listeners the “my country feeling.” With research by MTV and the Cassandra Report showing the importance Millennials attach to ethical practices and social cases, the study suggests programmers “make sure Millennials know about the good you’re doing” with community service programs. New face of country radio: more diverse, less one-dimensional. For a format once believed to be dominated by white conservatives, young listeners are giving country a fresh infusion of diversity. While 73% of Millennial county fans are white, other ethnicities are better represented than among older generations. Hispanics comprise 14% of the demo, African Americans account for 8% and Asians make up 3%. Other stereotypes are also negated by Millennial country fans: One third live in cities and only 23% consider themselves to be socially conservative. Edison’s new study recommends country programmers recognize the diversity of their younger audience and appeal to it, suggesting “they’ll love you if you show you’ve taken the time to deeply understand them.” Befitting their diverse backgrounds, young country fans aren’t musically one dimensional. Beyond country, fully eight different formats received a four or five ranking (on a scale of 1-5) by at least half of Millennial country fans, with top 40, classic rock, hip-hop, alternative and hard rock/heavy metal scoring the highest. The study uncovered room for improvement at country radio, especially in fostering one-to-one connections with a generation that values direct engagement. Only three in ten Millennials say they’ve ever communicated with an FM radio station or one of its

MORE NEWS >> INSIDERADIO.COM PAGE 2 NEWS Thursday, Feburary 20, 2014 personalities using a phone. The percentages were lower for other channels like Facebook (26%), email (21%), text messaging (21%) and Twitter (17%). Edison’s national online survey included 1,550 12-34-year-olds, augmented by face-to-face interviews with Millennials around the country. View the presentation HERE.

Longtime Katz executive Bob McCurdy exits rep firm. After more than three decades at Katz Radio Group, Bob McCurdy is exiting the rep firm. McCurdy, who has been president of KRG’s Katz Marketing Solutions since January 2009, has in recent years worked with national advertisers and spearheaded several research projects to show radio’s return on investment to marketing executives. Katz Radio Group CEO Mark Rosenthal credits McCurdy with a “clear dedication” to the radio industry. “With a rare combination of sales and research skills, he earned the respect of clients, agencies and advertisers throughout his career,” he said. During his 34-year tenure, McCurdy served a variety of roles at Katz. Prior to his current position he spent eight years as regional president of Clear Channel Radio Sales. Earlier he was president of Katz Radio and Sentry Radio. McCurdy will remain a consultant to the rep firm. McCurdy says he’s looking forward to an “intense marketing-focused sabbatical” in the coming months, meeting with the “best and brightest” in advertising, marketing and academia. “Radio and audio has always been my first love and there’s still a lot of work to be done in getting it the revenue and respect Bob McCurdy it deserves,” he says.

Streaming radio could be impacted by new net neutrality rules. Imagine if a private company were able to cause static for one station, but allow another to beam clearly across a market. That’s essentially the fight that’s shaping up online with the FCC’s net neutrality rules. Depending on what the agency and the courts ultimately decide, internet service providers could be able to demand streaming radio content companies pay a toll to move with ease down the digital superhighway. FCC chair Tom Wheeler had been signaling he’d fight to reinstate net neutrality rules that were struck down last month by a federal appeals court. He confirmed yesterday the FCC will move in that direction, using a different section of the law as its basis to take a more technical rather than philosophical approach to FCC authority to regulate the internet. The broad outline of the proposal would be to prevent ISPs from picking winners — or more accurately selling wining positions — putting them at risk of fines if they slow one content provider in favor of another. The specifics of the new regulations are expected to be released by early summer. “The FCC must stand strongly behind its responsibility to oversee the public interest standard and ensure that the internet remains open and fair,” Wheeler said in a statement. Wheeler’s announcement was greeted warmly by his two fellow Democrats at the FCC, Mignon Clyburn and Jessica Rosenworcel, but he doesn’t have the support of Republicans Ajit Pai and Michael O’Rielly who believe the free market should rule the web. On Capitol Hill a similar party-line split also quickly emerged. No streaming radio company has come out in favor of Wheeler’s move so far, but with the web having a larger music role, the Future of Music Coalition threw its support behind new regulations. “Musicians and other artists depend on an accessible, competitive internet where they can reach audiences and participate in potentially rewarding innovations,” interim director Casey Rae says. He says musicians will mobilize to support Wheeler’s efforts. Cox helps ‘South 107’ bring country into metro. Suburban Atlanta country station “South 107” WTSH-FM is getting improved coverage in the city’s core. Rome Radio Partners has signed on the Jonesboro-licensed translator W296BB at co- channel107.1 FM to simulcast the station. Under a deal with Cox Media Group it will lease AC “B-98.5” WSB-FM’s HD3 signal and relay the programming to the translator that’s beaming 250-watts from the WSB-TV tower. “I intend this to be an Atlanta station,” RRP managing partner Howard Toole tells the Atlanta Journal-Constitution. RRP, which leases WTSH-FM and the new translator from Women’s World Broadcasting, has been run by Toole since 2009 — although he previously worked at Cox. WTSH-FM has Moby in morning drive so the new translator also returns the host to Atlanta airwaves. Moby previously worked at “Kicks 101.5” WKHX. With a suburban signal, Nielsen says WTSH-FM had a 0.9 share (6+) during January. It will now go up against two full-market signals: Clear Channel’s “94.9 The Bull” WUBL which had a 4.7 share, and Cumulus Media’s “Kicks 101.5” WKHX-FM, which had a 3.7 share.

MORE NEWS >> INSIDERADIO.COM PAGE 3 NEWS Thursday, Feburary 20, 2014 Activists try to pressure Long Island station to ax morning show. A Long Island media watchdog group has filed a complaint with the FCC against AC “K-98.3” WKJY, Nassau-Suffolk. The Fair Media Council is hoping to put pressure on Connoisseur Media to fire hosts Steve Harper and Leanna Karlson. The pair orchestrated a hoax related to same-sex parenting, but later admitted they fabricated the controversy to generate conversation. They’ve been suspended but are expected to return to the airwaves on Monday. FMC executive director Jaci Clement tells the FCC that keeping them on the air would be a “a complete disservice to the Long Island community, as well as to our local market.” But the FCC doesn’t get involved in staffing decisions, so the real goal is likely to keep pressure on WKJY and general manager Dave Widmer, who has apologized for the hoax. Inside Radio News Ticker…Feds probe talker pay-to-play allegations…Hartford afternoon drive talk host John Rowland is reportedly the subject of a federal criminal investigation for financial connections linking him to 2012 congressional candidate Lisa Wilson Foley. The Hartford Courant says Rowland was paid $30,000 to serve as a consultant to a nursing home company run by Foley’s husband at the same time he was attacking her Republican opponent on his “News Talk 1080” WTIC show. The connections came to light during the campaign and it appears a Federal Elections Commission investigation has blossomed into a wider probe. The Courant says the former Connecticut governor has hired a high-profile D.C. criminal defense attorney …Country mix show finds a spot on radio...Joining the ranks of musicians who also host a radio show is Sony Music Nashville artist Dee Jay Silver, who Compass Media Networks says will launch a new weekly show. “I love radio,” Silver says. “Although my schedule is very hectic and I’m always on the road, whenever I’m on the radio, it feels like home.” The touring country DJ and producer’s show “The Country Club” will run one to five hours and feature up-tempo mixes and mash-ups with an infusion of hits from other genres that Silver is known for. He’s currently on tour with Brad Paisley. It’s a second country show for Compass which also syndicates the Big D & Bubba show. “Country music is hot and getting hotter,” CEO Peter Kosann notes…Radio ‘Dish-ing’ up strong TV ratings…Television ratings are typically not all that interesting to radio, but an exception could be when it’s a TV simulcast of radio shows and the numbers are record-setting. Fox’s 20th Television says its syndicated “Dish Nation” show had 1.6 million viewers for the week of February 3. That’s up 14% compared to a year earlier. Nielsen says that sets a new weekly record for the 17-month old show. Ratings were particularly strong among Adults 18-49. Fox recently renewed “Dish Nation” through 2015. It culls highlights from radio shows around the country…Days off pile up for FCC and federal agencies…Broadcasters having a tough time getting some answers from the FCC on pending business may have the weather and Congress to blame. The Washington Times did a tally of the fiscal year and it determined that since October 1 federal employees have been on the job less than 75% of the time. With the government shutdown, year-end holidays, and snow, federal offices were shut for 27 of the 105 workdays so far in fiscal 2014. The paper says weather delays meant offices opened late six days. Union reps point out the closings weren’t the doings of rank and file workers...People Moves...New programmers in Pennsylvania and Arkansas. Read People Moves HERE.

‘Tinkering’ sends media rules in wrong direction, FCC’s O’Rielly says. The FCC is considering putting new limits on broadcast TV joint sales agreements and shared services agreements. In speaking out against putting such new restrictions into place, commissioner Michael O’Rielly is shedding insight into how he views the state of the media marketplace, including radio. In the current era, O’Rielly says local broadcasters must fiercely compete for local ad revenue with new online competitors like Groupon, Google and Amazon. Those new media outlets can enter into partnerships to take advantage of economies of scale. “The FCC maintains rules that prevent broadcasters from doing the same,” O’Rielly writes in a blog post on the FCC website. He says there’s little doubt the media marketplace is “far more competitive” than it was decades ago, when the media ownership rules were written or even in the past decade when they were updated. “That is why I would be perplexed and deeply concerned by a push to abruptly switch gears and tighten the rules as part of a media ownership proceeding,” O’Rielly says. The FCC’s 2010 ownership review has been paralyzed — even as the 2014 proceeding looms. O’Rielly suggests outside “political pressure” may be part of the delay. “In the meantime, broadcasters have had to respond to meet consumer needs in the increasingly competitive marketplace,” he writes. The evolving marketplace, where traditional lines have been obliterated — as evidenced by industry debate over whether webcasters are “radio” or not — is the foundation on which broadcasters have lobbied the FCC to further relax ownership rules. Leaving little room for interpretation, O’Rielly says he agrees. “Instead of tinkering around the edges in a questionable manner,” he writes, “the Commission should comply with the law and move forward to holistically update its media ownership rules across the board so that they are justified against the backdrop of today’s media landscape.” Critics think relaxing the rules will lead to more homogenized programming and ownership, but O’Rielly doesn’t buy it. “Localism, diversity and competition will advance as a result,” he says. Broadcasters Foundation honors Dick Wiley. The Broadcasters Foundation of America is honoring former Federal Communications Commission chairman Dick Wiley with the 2014 Excellence in Broadcasting Award. It honors a broadcaster “whose work exemplifies innovation, community service, advocacy, and entrepreneurship.” After leaving the FCC, Wiley launched the influential Washington law firm that’s helped shape radio and TV policy for more than two decades. The award will be presented at the NAB Show on April 9 in Las Vegas. — Read More News, People Moves, Ratings and Job Listings at InsideRadio.com —

MORE NEWS >> INSIDERADIO.COM PAGE 4 CLASSIFIEDS Thursday, Feburary 20, 2014 BUSINESS MANAGER/CONTROLLER ENGINEERING MANAGER Greater Media Detroit is searching for a Business Manager/ Clear Channel Media + Controller. This person is responsible for overseeing the activities Entertainment, the leading media of the finance department, departmental budgets and corporate company in America, has a reporting. They provide financial information that will assist the couple of openings for a Market Market Manager, Radio Group Controller and Department Heads in Engineering Manager with making informed economic decisions regarding the future direction experience in RF and general of Detroit radio. The Business Manager/Controller is a member of electronics, digital audio, NexGen the management team, participating in a wide variety of projects (or similar systems) and working including budgeting, forecasting and strategic planning. knowledge of IT including LAN/ WAN systems. Applicants must have: • Thorough understanding of GAAP accounting. Requires 5 + Years background • Strong background in general ledger, AP/AR and payroll. in Broadcast Engineering with • Proficiency in accounting, spreadsheet and HRIS software. ability to install, operate, • 4-year accounting/business degree (MBA/CPA and Big 4 maintain, troubleshoot, and experience a plus). repair electronic equipment • More details at www.insideradio.com including AM and FM broadcast and transmission systems. Responsibilities include compliance with FCC rules and regulations, budgeting, and 24/7 on call. Submit résumés to [email protected] No phone calls please. Equal Opportunity Employer Email resume to: ccengineeringjobs@ MANAGEMENT CAREERS clearchannel.com GM and GSMs are needed for high-profile Salem Markets in the midwest and south. If you have recently shown ability to grow Clear Channel Media + revenue in non-rated formats, Salem could be your new career. We Entertainment is an Equal target the audience that wants a clean, upbeat listening experience. Opportunity Employer. Your sales intensity and leadership will be rewarded as you succeed in top markets. If you are not afraid of pushing hard in a dynamic, STATION MANAGER rewarding environment, step up! Salem is where convergence happens Family owned Apex Broadcasting between broadcast, digital, and publishing. Show us your recent has an immediate opening for a revenue accomplishments, email us at [email protected] Station Manager for its newly and reference this: GMMWS. EOE. acquired radio station WGZO qual DIRECTOR OF SALES in Hilton Head, SC. Candidate must have a minimum of Wilks Broadcasting is looking for proven leaders with a minimum two years of General Sales of three years in broadcast media sales and management to serve Management experience with a as Director of Sales in our Kansas City, MO and Columbus, OH proven track record of recruiting locations. Street warriors are wanted as this in an active sales role and retaining top talent, talent were you lead by example. Successful candidates are performance- development, growing revenue, driven and results-oriented, with excellent communication, analytical, and developing NTR programs. organizational, leadership skills and a strong work ethic. They are excellent recruiters and developers of talent with detailed knowledge of Send resume to: sales techniques, training, pricing and inventory control. They are able [email protected] to accept constructive criticism and have a desire Apex Broadcasting is an EOE. to better themselves professionally. If you want INSIDE RADIO, Copyright 2014. All rights to be a desk jockey or don’t like being coached reserved. No part of this publication may be and mentored do not apply. Includes competitive copied, reproduced, or retransmitted in any compensation and benefits packages. Please form. This publication cannot be distributed beyond the physical address of the named forward resume to [email protected]. Please indicate if you subscriber. Address: P.O. Box 567925, Atlanta, are applying for the Kansas City or Columbus position (or both). No GA 31156. Subscribe to INSIDE RADIO monthly phone calls/recruiters please. Wilks is an Equal Opportunity Employer. subscription $39.95 recurring payment. For information, visit www.insideradio.com.

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