Appendix 1

Waverley Borough - Cultural Infrastructure

For a small, mostly rural, borough culture plays an important role in the and social and economic life of the community. In each of the main settlements there are a variety of professionally led and voluntary organisations creating, providing and presenting cultural and creative activities for their communities. These are complemented by the range of commercial businesses with a cultural aspect. In addition there are a number of organisations providing specialist services, networks or facilities across the borough eg the County Council, The Surrey Guild of Craftsmen and the Open studios network. Face to face consultation took place with all these organisations and the description of the organisation/project agreed with them. Organisations marked * have been identified through desk research.

GODALMING

Godalming Museum

Situated at the top of High Street in the oldest Medieval house in Godalming, this 'Friendly Museum by the Pepperpot' was founded by the Town Council in 1921. The Museum transferred to the newly created Waverley Borough Council in 1974 and in 1985 the current Museum Trust was set up. The partnership between the Borough and the Trust remains strong with the Borough directly employing the curator and providing associated services and the Trust raising the funds for running costs, management and operations.

The museum has a defined area of collection through its Living Landscape gallery [geology, archaeology and social history], People's Gallery [democratic celebration of over 400 Godalming people nominated by the public] and the Arts and Crafts Gallery with a particular focus on the work of Gertrude Jekyll and Edwin Lutyens which brings in a wider, specialist audience. The core purpose of the museum is to record and preserve the social history and heritage of the locality, everything from Palaeolithic hunter- gatherers to First and Second World War army camps. It celebrates the diverse range of businesses and activities that provided significant employment and social engagement in the town. eg Paine’s and Pitchers’ knitwear, RFD’s barrage balloons and the Sanitary Steam Laundry. The permanent gallery displays are complemented by a series of temporary exhibitions, predominantly by locally based artists and makers. From time to time the trust is able to fundraise for specific 'off site' projects such as the Keeping Memories Alive community oral history and publication project focused on Ockford Ridge and Aarons Hill

Lifelong learning is an important strand of the museum's work. School visits are provided and loans boxes and sessions in school are also available. A significant proportion of the museum's collection has been digitised and is available to the public. The largest part of the museum's collection is made up of small two dimensional objects, photographs, letters etc. This is in part a consequence of the subject of the collection but is also dictated to some extent by the nature of the Museum building. 109a High Street is a fascinating building, a heritage object in its own right. Organised over several levels its architecture places a strong constraint on the mode of display and availability of storage. It is likely that in ten year's time there will be no more space for collection storage and management and this possibility requires thinking about in due time.

1 Support of, and partnership with other community based organisations is integral to the museum's ethos and operation and, in addition to holding the archives of a number of local societies, the museum hosts the visitor information point in the town and facilitates community events

The trust turnover for the Year 2013/14 was £59,000 - this does not however include the costs of the curator employed by the Brough Council which has a budget book value of £71,800. The Museum has an important group of volunteers without which it would not be able to operate. This group of 75 plus provide some 6,500 hours a year which has a value of £ 59,100. The Museum expects 16,000 visits per annum and 500 plus people engage through off site activity e.g. visits by museum staff and volunteers to schools and community groups.

Surrey Guild

Surrey Guild of Craftsmen members are selected professional craftsmen and designer makers of contemporary and traditional applied arts. Their work is distinguished by fine craftsmanship and innovative design. The Guild has a shop in the village of Milford, just adjacent to Godalming, which is open daily. It also facilitates links to members own on-line sales through is web site.

Sculpt it*

Sculpt It is a community art organisation based in Waverley Borough with a commitment to running arts-based activities across the South East region. Specialising in working with adults with special needs and children, we run workshops for the whole community. Sculpt It runs a studio-based programme in the Godalming area and outside community projects with schools, day centres for people with learning disabilities, mental health groups and hospitals including arts days and weeks.

The Borough Hall

Located in the heart of Godalming, the historic Borough Hall is a spacious venue for public and private events. The large, fully equipped main hall and smaller function room with licensed bar makes it an ideal venue for public meetings, live performances, markets, fairs workshops and children’s parties. The Borough Hall Cinema screens films on regular basis and is popular with family audiences.

CRANLEIGH

Cranleigh Arts Centre

Established over 30 years ago The Arts Centre is based in the Victorian School building in the heart of the village. The building contains a performance auditorium, gallery, studio and meeting room, pottery and cafe/bar facilities. The programme ranges over theatre, music of various genres, comedy, exhibitions, event cinema, film, dance and a wide range of workshops for all ages.

A small venue which attracts big names including comedy from Jo Brand and Ross Noble; renowned for Blues music with sell out concerts from Patron Paul Jones with guest appearances recently from Paul Weller and Van Morrison; theatre highlights including award winning play Grounded and regular performances from Farnham Maltings house together with superb children’s theatre and recently

2 introduced event cinema which has brought performances from the National Theatre and the Royal Opera House to the screen in the 200 seat auditorium.

There is strong local support for the arts centre. In the recent consultation for the Cranleigh Neighbourhood plan, 77% of responders agreed that it was important for there to be a dedicated centre for public entertainment in the village and 79% agreed that it was important for there to be a facility to enable young people to participate in the arts. Responders were divided evenly between those who defined themselves as users of the centre and those who rarely or never used the centre.1

The building, like many arts centres in similarly re-purposed buildings, faces operational challenges not the least being responsibility for the fabric of the building and ensuring its facilities fit modern expectations. Fundraising to ensure the building is kept as it should be has to take place to ensure that the management can fulfill its obligations to the leaseholder.

The centre team is focused on increasing and diversifying its income streams and to manage the challenges presented by decreasing local authority support. Integral to this will be a real focus on building and increasing audiences for the centre's programme and looking to build organisational capacity to enable it to respond to the changing environment and to increase its engagement with the hard to reach and young people.

The Centre director has a clear view of where the Arts Centre should be in ten years time  "In 10 years we will have a unique and sustainable arts programme that drives social, cultural and artistic vibrancy and puts Cranleigh Arts Centre at the heart of Cranleigh and the surrounding village community for our diverse range of audiences.  We will build capacity and create opportunities and be the place where important conversations happen, ensuring that artistic and cultural activity is integrated into the area strategy alongside environmental, social and economic activity, particularly around building and expansion, so that community development has culture at its heart.  We will offer not only a central artistic hub but outreach to enhance provision and cultural impact and activity. We will continue to be the catalyst in Cranleigh, and this part of Surrey and Sussex, developing innovative activity such as Festivals which will ensure the vibrancy of Cranleigh and ensure that creativity and culture has its place in the economic development of the area.  We will be in a position to contribute and to be a partner of NHS England and a provider of arts for health and wellbeing."

The relationship between the Arts Centre and the Borough is through the mechanism of a Service Level Agreement. The organisation is run by a small staff supplemented by a group of 100 volunteers without which it could not operate. Turnover in 2014/15 was £ 213,300 and volunteers contributes some 7700 hours with a value of £61,600

The Brooking National Collection*

The Brooking National Collection is a collection of architectural detail exemplifying architectural history of Britain, By preserving the physical detail of the UK’s built environment down to the smallest detail, it gives insights into everything from the craft of the artisan to the social layering of British society. For decades it has been used as a teaching resource by conservation professionals, universities, schools,

1 source http://cranleighnhp.org/ Survey 2 results

3 architects and their students, designers, crafts apprentices and private individuals. Part of the collection was selected to be shown at the 14th International Architecture Biennial in Venice. This is a valuable resource in the conservation of heritage buildings and supporting development in conservations areas.

Reg Day Memorial Museum - Dunsfold*

The Memorial Collection is a personal collection on the history of the Dunsfold Aerodrome on display in the Dunsfold Aerodrome Business Park.

HASLEMERE

Haslemere Educational Museum

From its establishment in 1888 the emphasis in the Museum has been on education and life-long learning, particularly of young people. The extraordinarily wide range of collections broadly covers the subjects of Natural History, Human History and Geology. In particular the Museum holds the Geikie Archive of materials relating to his study of geology. The Museum's collections are regularly used by scholars as a research resource and it hosts subject specific national conferences and symposia. Thus the Museum has a greater significance than that of a local museum .In 2016 the museum is working towards the European Peasant Art Collection receiving Designated Status – i.e. as having national significance. In addition to the permanent galleries there are two temporary exhibition spaces and the Museum sits in 8 acres of gardens.

In 1898 it became the first institution of its kind in the country to provide regular lessons and practical demonstrations to visiting school parties. In furtherance of this function a full-time Education Officer was appointed, and has been in place since the beginning of 2001.

While admission is strictly speaking free visitors are encouraged to make a donation. Access to the Museum by all members of the public is important to the charity in promoting the importance of education for everyone. Unlike many museums of this scale the Museum benefits from a substantial endowment fund invested through the Charity Commission Commissioners CCLA investment section through the Church of England (COIF). The interest on this investment provides a significant income stream on which the museum relies. The presence of this endowment fund gives the appearance of plenty but this is a ring-fenced fund the purpose of which is to earn income for the Museum and support sustainability. The endowment fund does not cover the full operational costs and the Museum currently operates on an annual deficit. The income stream is also subject to the vagaries of the market and fluctuates The Museum in a Million (MiM) fundraising campaign which began in 2013 continued throughout 2014. The appeal aims to raise a minimum of £1,500,000 to secure the future of the Museum for generations to come. Apart from the popular annual fund raising events such as the golf and tennis day and bridge afternoons, the Museum organised some special events during 2014. These included an exhibition commemorating the centenary of First World War and two open air theatre groups performing in the Museum Garden. In 2014 the Museum received a very substantial and generous legacy from the estate of Penny Hollow a former trustee.

Challenges for the Museum are financial, maintaining healthy accounts; staffing - there is a lack of resource in paid staff for the scale of the museum and the museum would like to broaden the base of its volunteer force; building relationships with local authorities.

4 Visitor numbers in 2014 decreased from 39,872 to 35,210 following the impact of road closures during the year. However the Museum continues to benefit from the impact of winning the Nation's Favourite Museum in 2012, followed two weeks later by winning the Telegraph Family Friendly Museum Award, The museum also won an award at the Museums + Heritage Awards for Excellence for "Project on a Limited Budget" for the year long 125th Anniversary Campaign.

The Museum is fully integrated into the fabric of the town,supporting many of the activities which make Haslemere special including the Charter Fair, Haslemere Festival, Christmas Market etc and the Museum also hosts a wide range of community and private events. The Haslemere Educational Museum was awarded the Queen's Award for Voluntary Service in June 2015 following nomination in September. This is the highest award given to local volunteer groups across the UK to recognize outstanding work done in their own communities. The Museum continues to have the support of approximately 100 volunteers who are involved in almost every activity and provide invaluable help.

The Museum also houses the Visitor Information Centre which is funded by the Haslemere Town Council.

In 2014 incoming resources to the Museum were £635,900 including the significant legacy and expenditure was £274,600. The legacy was committed to the endowment fund and again the Museum ran at a deficit. The volunteer resource provided 6932 hours which has a value in the region of £115,500

Haslemere Hall*

Founded and paid for by Barclay Lewis Day The Hall, opened in 1924, has a fully equipped theatre seating approximately 340 in a main Auditorium with upper Balcony. The large stage has facilities for flying scenery and there is a modern computer controlled lighting and sound system. As a multipurpose building it is also used for lectures, meetings etc. There are regular cinema showings of recent films, and the Hall hosts a variety of events promoted by local groups.

FARNHAM

Farnham Maltings

Established in 1969 Farnham Maltings is a cultural organisation that works with the artists and communities of South East England to make, see and enjoy the best art possible. Underlying all Maltings activity is belief that creativity helps us make sense of the world, brings people together, has the potential to articulate new ideas and that by encouraging people to participate in cultural activity, as audiences and makers, they will foster a healthier, happier and safer community. As an organisation The Maltings is concerned for the quality of people’s lives – particularly those at the edges. Rooted in Farnham and in the South East the Maltings connects and works with others nationally and internationally.

The Maltings delivers seasonal programmes of performance and participation, organises and hosts local and national events, manage 20 craft studios, 12 rehearsal and workshop spaces and host 5 resident theatre and dance companies. They nurture and provide space for the voluntary sector and community groups to deliver their own ambitions. They have developed a programme of informal craft festivals and events with an associated programme in support of makers and new audiences. Separately they

5 manage the Museum of Farnham, which actively collects, conserves and exhibits a wide range of objects that reflect the diverse history of Farnham. [See below].

The Maltings is at the heart of the Craft Town initiative and has developing working relationships with other craft-related organisations within the Town. They curate a programme of informal crafts festivals, manage a retail offer, run a programme of workshops and provide advice and information for craft maker s. In 2014 The Maltings presented unravel - the international festival of knitting for the seventh year. Space for craft makers is at a premium and the Maltings is in discussion with the Countryside Preservation Trust regarding the potential to develop Pierrepoint Farm into a craft studio complex.

Engaging young people as audiences, makers and, potentially, making a pathway to a career is important. To support this the Maltings has created light touch awards schemes, built working relationships with Artswork, the bridge organisation, established youth theatre provision in the most deprived communities, led consortia bids to the Creative Employment Programme and partners with UCA in the delivery of the newly established BA in acting and performance. The 2014 annual Sparks Youth Arts Festival involved 150 young people, many from areas of disadvantage or at risk of social isolation, from across Waverley and in the same year the Maltings supported over 200 young people to gain Art Award.

In addition to the work delivered locally the Maltings plays a wider role in the theatre ecology of the South East region  house is a network of over 150 venues spread across south east which aspire to develop new audiences for contemporary theatre. The Maltings provides tour coordination and professional development  greenhouse - a research and development programme for contemporary theatre  caravan- showcase of UK theatre available to international programmers managed by the Maltings  Touring theatre is made for rural communities  Production and other support provided to a group of resident and associate theatre including no strings attached small grant and mentoring programme for young artists.

The Maltings is ambitious for culture in Farnham making most of the connections between organisations concerned with the quality of people's lives across the town. This is exemplified by the partnership with the Alzheimer's Society in the development of their programme for elders.

In January 2016 the Maltings announced that Matthew Bourne's New Adventures and Re:Bourne will be establishing a base at the Maltings. The world - leading company will present work, deliver projects for local people and contribute to the wider dance and arts community of the region.

In future they will explore the potential to integrate the Library and Adult Education centre offer with that of the Maltings, strengthen the working relationships with the University for the Creative Arts and the Craft Study Centre and develop new alliances to reach new communities. The do however have concerns relative to the recruitment of talent to the Maltings. The cost of Living in Farnham creates a barrier to employment which requires a creative solution.

In 2014/15 The Maltings presented 3000 community events, 53,764 people attended ticked events and 2,875 engaged with the workshop programme. 101 Volunteers contributed 14,000 hours.

6 The 2015/16 turnover will be in the region of £2,400,000. The company covers all its overhead costs from earned income and receives significant grant aid from Arts Council England, The Borough and Town Councils and a range of other independent funding sources.

Museum of Farnham

Situated in Wilmer House in the centre of Farnham, the Museums was established in 1961. In 1992 the Museum was re-branded as the Museum of Farnham, the intention being to place the emphasis on the Museum being about Farnham, Since 2012 the Museum has been managed through a Service Level Agreement by Farnham Maltings Association Ltd. The buildings and the collections remain the property of Waverley Borough Council who take an active interest in the management and future of the Museum.

The Museum is housed within a Grade I listed building dating to 1718. An mid-19th century annexe holds the local studies library. The Garden Gallery, completed in 2008 is sited within the walled garden and is used for educational activities and as a hire facility. The Gallery has dramatically improved the Museum’s resources and income generating capacity. The Museum rents an off-site storage facility, which houses oversized items and collections relating to social history including agriculture, craft, domestic life, government and natural history. However this space is less than ideal and, combined with constraints on space for collections in the main building, would suggest that a re-think of storage to enable wider access and care of the collections should be undertaken and a long term plan developed.

The Museum has five permanent gallery spaces which tell the story of Farnham and its surrounding villages. The collections [about 20,000 individual objects] are divided broadly into the areas of Archaeology, Archives, Fine Art, Textiles and Social History. Significant collections include the William Cobbett and John Henry Knight Archives and the Farnham Greenware collection, produced at Wrecclesham Pottery in the first quarter of the 20th century. Collections of regional significance include aspects of the Fine Art collection representing the work of artists associated with the town, and with Farnham School of Art (now the University of Creative Arts). The Museum delivers four temporary exhibitions each year, including one annual, longer length, textile exhibition.

The Museum delivers an extensive schools programme, particularly for Key stage 1&2 [ including handling boxes for off-site engagement] and also creates community based outreach projects such as the Farnham Dig which involved some 800 participants, Pop up museums and being an important part of the Craft Town initiative. Whilst the benefits of association with the Maltings through the SLA are obvious it is also clear that the Museum has diminished in visibility through over aligned branding and this could usefully be reviewed to reestablish its profile.

In 1992 the Museum underwent a complete re-display. Since then the galleries have been upgraded when funding allowed. The recent significant Legacy would allow the Museum to leverage funding to plan and deliver a coherent and staged development programme of upgrading, reinterpretation and refocus of the collections displays which would feed directly into audience development and increased sustainability.

The vision is of an ambitious, successful, sustainable and inclusive Museum. Over the next three years the Museum will focus on: Sustaining existing and building new audiences, involving them as participants and volunteers in decision making, Improving knowledge of the collections and communities to strengthen the identity and the exhibition programme and increasing access to the collection by working outside of the buildings and making the most of the digital opportunities.

7 The museum has a small permanent staff which is supported by a body of 46 volunteers without which it could not operate. The turnover in 2015/16 will be in the region of £144,000. The value of the 6000 hours worked by volunteers will be £52,500. In 2015/16 the museum expects 23,500 visitors.

New Ashgate Gallery

Situated in Farnham - the New Ashgate Gallery [NAG] has been trading for 39 years building on the original Ashgate Gallery which was established in 1956. The Trust's principal objectives as a non-. profit making organisation are those of promoting, celebrating and advancing contemporary art and craft ideas, objects, creative learning and artists and makers.

Through a varied and innovative exhibition programme and educational remit the Trust aims to be a catalyst for visual arts activity in the region. By providing an environment that is accessible, open and stimulating to all, the gallery promotes awareness and ' knowledge of the visual arts, encourages and engages audiences, offers educational opportunities and supports arts practitioners on a financial and practical level. In partnership with other cultural organisations in Farnham the Gallery plays a key part in the Craft Town initiative.

NAG schedules some 25 exhibitions in each year selling work by over 275 makers. As well as trading from the shop, on line sales are an important part of the business. Jewellery and ceramics are the popular sales but painting, original printmaking, textiles, glass, wood, sculpture and a range of other media are well represented.

A range of artists and makers ; nationally and Internationally recognised, regionally significant and new and emerging makers at the beginning of their careers and Surrey based practitioners, are all part of the mix, keeping the offer vibrant. NAG plays a vital bridging role in the continuum of craft practice between the 'pop up' spaces developed by new makers e.g. UCA graduates, established main line galleries and the academic excellence provided by the Crafts Study Centre. NAG's role is to work with makers to support their practice, business and personal development in order to establish a creative practice.

The Rising Stars programme, in partnership with universities and colleges across the UK brings some of the most exciting new makers to the gallery - applicants must be no more than 24months from graduation, one Rising Star is chosen by a panel of invited judges and awarded a bursary, professional mentoring and solo show at NAG.

Each year the gallery mounts the Surrey Artist of the Year exhibition/competition supported by the Patricia Baines Charitable Trust. Public and panel nomination of artists from the June Surrey Open Studios event are received and an exhibition generated of eight artists. Public and panel nomination decide on the Surrey Artist of the Year and the ‘winner’ is awarded a bursary of £1,000 and an exhibition in the gallery.

A range of education activities in communities and in the gallery are programmed for the public. This includes NAG being a Crafts Council Hothouse partner alongside Craft Study Centre. NAG hosted the Crafts Council Hothouse 4, 5 and now 6 programme providing business development support to new makers.

8 NAG is ambitious. It is working to broaden its audience and purchaser base, to maintain its links with Surrey artists and makers and to build its visibility outside of the immediate location, in particular through partnerships which will enable NAG to develop out of gallery, site specific commissioning activity for the public realm. It will continue to  Produce a nationally recognised programme of imaginative, cost-effective fine art and craft exhibitions that reflect the gallery's core values, raise the gallery's profile and ensure its sustainability.  Becoming a leading craft space for emerging talent in Farnham, and the region by developing talent through exhibitions, Rising Stars and Hothouse programmes, and through partnerships with arts organisations and University for the Creative Arts.  Working in partnership with local and regional organisations and the community to support the concept of Farnham as a craft town and a national craft destination

 NAG would like to develop the front of the building to make it more visible, accessible and welcoming. However the time remaining on the lease from the Borough, 13 years, make it difficult to fundraise.2 NAG would like to negotiate retail rate relief as a valued community asset.

NAG value of business at year end 2014/15 was £182,000 with grant funding for specific projects to the value of £18,000. Over the past year NAG has developed its Business Plan and seeks grant funding in 2016

Stopgap Dance Company

Founded in 1995, Stopgap is an integrated dance company where disabled and non disabled artists work together on equal footing. The Company creates exhilarating dance productions for national and international touring employing disabled and non-disabled artists who find innovative ways to collaborate. The Company ethos is to value a pioneering spirit and is committed to making discoveries about integrating disabled and non-disabled people through dance. Difference is their means and method. Productions are devised by the company dancers and collaborators, working as an ensemble under the artistic direction of Lucy Bennett:

Stopgap is also committed to the training and education of the next generation of disabled dancers through volunteering opportunities, outreach work, CPD programmes and tailored one-to-one training. Access and public benefit are fundamental to all of Stopgap's work.

The Stopgap artists and trainees lead educational outreach work nationally and internationally in schools, special schools, after school clubs, social groups, universities and higher education facilities, day centres, youth centres, residential care establishments and for regional and national dance agencies, reaching as many people as possible of all ages, abilities and socio-demographic standing.

Based at Farnham Maltings the company  Provides educational workshops for people with a wide range of disabilities and sensory impairment to help develop self-confidence, social and creative skills and increased health and well-being. The company runs two Youth Dance Companies which meet regularly to create

2 HLF requires a 25 year lease for capital building grants

9 work. These are based in Guildford and Farnham. One off and extended workshops and projects are delivered in schools and communities in response to demand.  Provides educational and choreographic workshops to professional practitioners and choreographers assisting in their continued work in the disability and integrated dance sector and increasing the infrastructure of educators working in community settings. The company provides teacher training courses and has developed and Inclusive Dance Syllabus, IRIS, to provide additional support in the development of good practice.  Present performances by the Stopgap artists in non-theatre spaces and at street festivals, especially for new audiences and in traditional theatres to show integrated dance as part of the mainstream,  Present performances by Stopgap artists internationally, raising the profile of integrated UK dance and educating people from different cultures on what can be achieved in an open and inclusive society  Provides educational and choreographic workshops to professional practitioners. The company has created Sg2 company to support the development of new and emerging artists.  Delivers training and development to the next generation of disabled and non-disabled dancers, providing key work skills and future employment opportunities through a tailored one-to-one training programme

In 2014/15 the company presented: 34 indoor performances, 18 outdoor performances and 269 workshops .

Farnham Pottery - Wrecclesham*

Established in 1873 by local potter Absalom Harris, it operated for over 130 years and was run by five successive generations of the Harris family. Many well-known local potters learnt their craft at the Pottery. Currently undergoing an extensive sympathetic renovation, The Pottery now provides accommodation for a range of craft ventures, with the primary focus on ceramics-based organisations, and exhibition areas, all with an emphasis on community involvement. The Farnham Pottery is home to three craft organisations and a number of small businesses

 Ceramics 318 - Located at the old Farnham Pottery, 318 Ceramics is an independent, formed creative organisation which aims to promote skills and excellence in ceramics by providing education and support to beginners through to professionals.  West Street Potters - Is an independently run organisation, set up to provide learning opportunities for people wanting to discover ceramics and clay. Providing classes, both during the daytime and evenings, it aim to meet the needs of the membership which is currently in the region of 130 people. Members range from complete beginners through to semi-professionals.  Farnham Sculpture Is a friendly group of wood and stone carvers, who work in an attractive, well equipped studio. The membership includes both experienced carvers who exhibit and sell locally and beginners who enjoy being creative in supportive company. Facilities include, purpose built benches, wood vices, heating and tea and coffee facilities  The Pugmill Bakehouse - a community kitchen where hand-made food is shared.  Lewis Visuals' Architectural Practice - work ranges from major extensions and refurbishments to large properties, the modest single storey extension, enlarging a kitchen or creating an ‘open living’ environment.

10 Museum of Rural Life - Tilford

Founded in 1973 as the Old Kiln Museum, The Rural Life Centre is a well established independent museum in the Borough. Its purpose is educational and includes both the promotion a of wider knowledge of rural life in Southern England up to 1970 and to contribute generally to the public understanding of village and country life. It does this through collection, preservation and interpretation of documents, pictures, artifacts, machinery, and buildings relating to rural life - over 40,000 items. The overarching ambition is to become a leading information and learning resource for rural life in England up to 1970. The Conservation of buildings from villages in the surrounding area provides a sense of place and community

The museum has a small professional staff which is supported by a significant cohort 100 of highly motivated volunteers without whom it would not be able to operate. It has grown incrementally with regards to acquisition of buildings and collections and has developed a regular event programme that provides a crucial income stream for the museum as well as acting as a draw to a wider audience. It's audience development plan includes a significant education stream focused on both schools and adult education. Structured demonstration and activities and demonstrations relating to Key Stage 1 & 2 are provided across a dozen themes and loan boxes are also available for schools. For adults, a range of country craft courses using wood, textiles and smithing are available.

The museum is financially stable and attracts some 30,000 visitors per annum. In 2015, the museum had 21,994 paying visitors and 7, 572 non – paying visitors, this figure includes volunteers, and visitors to the café.

In 2014/15 the museum undertook a rigorous self evaluation and identified a number of key activity strands where improvement was required. This includes a planned and staged capital programme to enhance the visitor experience, re focus of the volunteer cohort through training activities, trustee engagement in specialties and, critically, wider access to the reference collection and navigation through the collection on display [currently the museum IT systems does not allow for the development of an on line collection resource] A refocused audience development plan will create a greater coherence between events, educational activity and how these are marketed.

The current forward plan aims to have achieved the following by March 2019  A coherent site pro-actively leading visitors of all ages through an enjoyable learning experience.  Visitor facilities which provide a value-for-money experience from arrival to departure.  A happy place to work where the enthusiasm of paid and volunteer staff is transmitted to visitors, local stakeholders, and potential donors.  A long-term plan for collection interpretation which does not rely on personal memories.  Taking a leading part in explaining the realities of rural life in South East England to a wide range of audiences.  Identified with the local community and providing an outreach service.

A range of developmental initiatives are envisaged including  Further development of the craft fairs - this would have the dual benefit of providing sales outlets for artists and makers and audience development.

11  Support local enthusiast groups practicing vanishing trades - has the benefit of supporting the museum and sustaining heritage skills  Developing engagement with UCA and working with the RSPB and other local organisations to develop an arts programme to attract people to the area - has the benefit of engaging new audiences for the arts and museum  Develop a broader programme for young people including both volunteering and activities outside of the holiday period - building audiences and potential professionals of the future

Turnover for the 2014/15 year was £185,000 and the volunteers contributed some 18,720 hours which has an estimated value in excess of £156,000. In July 2014 the Museum were successful in their application to HLF and received a grant of £76,000 towards the Frimley Green, Deeks Cycle Workshop project.

Manor Farm Craft Centre*

Housed in picturesque old farm buildings, visitors to the Centre can see a variety of crafts. Hand lettering, calligraphy and letter carving in stone can be commissioned. Knitwear is made to order and there is a wide selection of work from local craft makers in the craft shop. Paper, card and card-making materials can be purchased and there is an artist's studio with paintings and beadwork. There is a health and beauty clinic and a tearoom serving light refreshments.

University of the Creative Arts

The campus in Farnham is one of four campuses across the South East which together make up the University. Courses in Farnham include Textiles, Art and Design, Acting and Performance - with a partnership with Farnham Maltings, Computer Game Arts, Graphic Communication, Animation, Digital and Screen Arts, Fine Art, Film Production, Advertising, Graphics and Illustration, Journalism and Creative Writing and Media Communication, Interior Architecture and Design, Glass, Ceramics, Jewellery and Metalwork, and Photography. These subjects are offered at Further Education, Undergraduate and Postgraduate levels. The campus provides free Saturday art tuition for local school students funded by the Sorrell Foundation and the Widening Participation team works closely with local schools. The campus at Farnham has around 2,200 students and provides accommodation for around 400 students in halls on campus.

The wide range of creative practice taught in Farnham spans the continuum from the hand made for bespoke one off items or small batch production artifacts through to the possibility of mass production and distribution through film and digital media. Over 90% of research areas across the university is internationally recognised and currently graduate employment is running at 91% (DLHE Survey 2013/14). An important element of the UCA offer is the link that its teaching staff have to their industry sectors.

Farnham is also home to the International Textile Research Centre, The Centre for Sustainable Design and the Craft Study Centre - also recognised internationally for its unique collection of modern British craft and its research resource. In 2017 UCA will host the International Society of Ceramics Art Education Exchange. The campus provides a public programme of exhibitions within the James Hockey and Foyer Galleries focused on the work of students and staff and related artistic inquiries and the Craft Study Centre. The facilities and resources of the campus for creative practice alongside the creative output of staff and students provides the Borough with an exceptional and unique resource.

12 The campus makes an economically significant contribution to the Borough. We estimate that students will spend between £5,000 and £10,000 per annum on living costs within Farnham and the surrounding towns (based on estimated living costs and economic impact studies performed in the HE sector).

As an ambitious university it is looking to expand its student numbers, and it relies on Farnham being an attractive environment for students, with opportunities to engage in wider cultural activity in addition to their studies and to be able to live in good quality accommodation. The price and availability of student accommodation in the locality represents a significant challenge to growth and student welfare. The University produces exceptional talent across a wide range of creative industries. Retaining this talent within the borough will stimulate not only the creative industries, but support and strengthen all types of business through application of creative media and technologies. Strategies that support the retention and growth of graduate industries would provide benefit to the University and the Borough.

The relationship between Waverley and the university is under-developed and dialogue about the university's ambitions and how the Borough and it can develop shared agendas around common interests should be undertaken at a senior level. An example of such a discussion might be a project, [which may or may not be realisable], that explores the potential for gaming to promote health and wellbeing in older people - bringing together community engagement and student project research that may have important commercial application at a later stage - the range of practice and the range of community agendas provides a wide range of opportunities for purposeful creative discussion.

Sculpture Park Churt*

Situated between Haslemere and Farnham The Sculpture Park in Churt is an eclectic sculpture exhibition with over 300 renowned and emerging artists showcasing 600 modern and contemporary sculptures for sale. Sited within ten acres of stunning arboretum and wildlife inhabited water gardens which have been developed with a series of landscaping projects and the introduction of thousands of new plants, bulbs and specimen trees. Taking advantage of the natural contours of the rolling Surrey Hills has resulted in the perfect haven for the display of sculpture, with over two miles of paths meandering through mixed heath land and woodland in a natural valley enhanced by three lakes fed by two natural springs.

BOROUGH WIDE

Voluntary and Amateur Cultural Organisations.

The Borough holds a list of some 34 voluntary and amateur organisations active in the Borough. This list is of organisations known to officers and is unlikely to be comprehensive. These groups were approached via email to develop an understanding of the role they play in their communities, to identify the top three challenges they face and to see their views on how the borough might, given limited resources, provide assistance in overcoming these challenges.

Ten organisations responded to the call out.

Performers Together - provides umbrella services to local performing arts organisations to work collaboratively in a way that enables groups to be financially sustainable - the long term ambition is to

13 procure a space sufficiently large to accommodate the needs of the larger scale performing arts companies presenting large cast/musical performances.

Farnham Theatre Association - is mostly associated with the campaign to 'save' the Redgrave Theatre. their ambition is to open a theatre that will host professional and amateur productions. The key for this group is to deliver a large scale performance space which can operate without Local Authority funding.

The Guildbury Theatre Company is known for its open air summer plays which have the secondary purpose of raising money for charity. The company also raises the issue of securing affordable venues [indoor and out]. A current priority is to find dry, secure storage, for their props and costumes.

The Haslemere Musical Society also raised the issue of appropriate venue for performance - although they use the Haslemere Hall it is less than ideal in accommodating the scale of performances they present. The size of the performance group requires the removal of seats and this in turn impacts on the financial viability of the event. Recruitment of younger members is also a concern.

Godalming Youth Orchestra provides a progressive pathway to excellence and development in music performance. Many of its alumni take up music as a profession. The Orchestra's main challenge is marketing.

Cranleigh Community Choir -is led by Sharon Duggan as part of a portfolio career of music and performance making in Cranleigh. The fluctuating membership of the choir presents Sharon with a juggling act to maintain viability. Again the issue of recruiting younger people has been highlighted.

Just Jhoom! Dance Group [Cranleigh]- provides Bollywood classes and shows. Again identifying appropriate and affordable space to rehearse has been identified as a challenge.

Cranleigh Film Club recruiting to the management committee, managing the Temporary Event Notice regime for the Cranleigh Band-room which is cumbersome and recruiting younger members

Cranleigh Camera Club - provides a resource to photographers through development of technical and artistic proficiency and exhibition. As with other moderate scale groups of this nature, maintaining financial viability and in particular renewing the equipment on which it relies. Marketing is also a challenge.

Cranleigh Art and Craft - mounts two exhibitions per year, monthly demonstrations by well regarded practitioners and a November raft Market. Marketing and financial viability are key concerns

In summary Key issues identified are:-  Appropriate affordable space for larger scale amateur performances and rehearsal and storage  Marketing  Licensing  Recruiting younger members  Financial sustainability.

It is likely that the challenges facing this group of respondents are shared by voluntary and amateur groups in general.

14 Clearly there is still an issue re the condition/use/disposal of the Redgrave Theatre. This is linked to the outcome of negotiations re the Brightwell development. Until this is settled there will clearly be ongoing campaigning. This does not however solve the problem of access to appropriate space for those groups with large scale ambitions.

Ways in which the Borough could help have been identified as :-  Support for marketing initiatives [various]  Small grants [exceptional items and core expenses]  Professional network brokering for professional performers cf Maltings' craft network  Support re identification or brokering of larger scale space for performance groups.

In addition to this group there are a range of Civic Societies eg Farnham Society, Farnham Building Preservations Trust, the Haslemere Society, the Godal Trust, Surrey Gardens Trust, and Surrey Historic Buildings Trust which play an important role in identifying and championing the built and natural heritage.

Surrey Hills AONB

The Surrey Hills Inspiring Views Project has been established with the primary focus of working with local partners to undertake viewpoint creation, access improvements, and creative interventions at sites across the Surrey Hills Area of Outstanding Natural Beauty. The aim is to support a range of projects that benefit the landscape, wildlife, cultural and recreational aspects of the Surrey Hills.

The programme of activity focuses along the Greensand Way. At regular points views will be opened up and at each view point an intervention is planned that creates 'Pauses' and time for reflection.

An integral part of the project is the development of a Visual art programme. A series of artworks that act as interpretation features will be commissioned and each will include seating. Locations to date include Gibbet Hill [Hindhead], Reynards Hill and Holmbury Hill. Participatory activities will be undertaken with the communities adjacent to each location, such as walks and talks and creative workshops, capitalising on local knowledge and engendering a sense of ownership of the artworks.

‘Inspiring Views’ is funded by the Mittal Foundation.

Surrey Artists open Studios

SAOS is a membership network that provides support to the large number of artists [over 300] living and working in Surrey of which approximately 90 are resident in Waverley. SAOS offer a number of activities and services.  Annual Open Studios Event in June each Year. In 2015, in the South area [boundaries generally coterminous with Waverley] there were 37 Open studios over the period showing work by 71 artists. In addition to display and sale of artworks many of the artists offer workshops for the public. This event provides a major sales opportunity not generally available during the rest of the year.  3 Bursaries to artists new to SAOS to enable them to participate in Open Studios  Preview Exhibitions in advance of the Open Studios event - May each year at Reigate School of Art Gallery and Lewes Elton Gallery at University of Surrey. In 2015 SAOS also took part in the Great Charter Festival by exhibiting at Royal Holloway University of London.

15  Surrey Artist of the Year Competition in partnership with New Ashgate Gallery Farnham. Public and panel nomination of artists from the June Surrey Open Studios event are received and an exhibition generated of eight artists. Public and panel nominations decide on the Surrey Artist of the Year and the ‘winner’ is awarded a bursary of £1,000 and an exhibition in the gallery.  Christmas on-line Art and Craft Shop - annual on line sales event linking artists and their public managed through the SAOS web site  Christmas exhibition East Surrey - in partnership project with East Surrey College offering exhibition of work by SAOS artists, workshops (college tutors) and a marketplace of artist stalls and demonstrations with networking event for artists to kick off the day.  Year round presence on the SAOS web site providing visibility, connectivity and marketing opportunities for member initiatives  Training and artist networking events throughout the year, e.g..using social media, how to approach a gallery, making large scale work for commission, photographing work, etc.

Membership of SAOS is self selecting and varies from professional artists to amateurs. As independent practitioners many are isolated geographically and face a variety of challenges. These can be described as  Affordable and accessible studio space - which would enable artists and makers to upscale their businesses away from home.  Opportunities for group exhibition  Business support - how to shape and develop a sustainable business  Marketing and Promotion - particularly selecting and commissioning photography to best present work and use of social media.

SAOS is supported by Surrey County Council through a seconded staff co-ordinator.

County Council Cultural Services

The Cultural Infrastructure managed by the County Council comprises:-

The Library Service - there is a County Council run library in each of Waverley's major settlements and community run facility in Bramley. As well as providing traditional library services these visitor friendly facilities are developing services that position them as the 'Front Door' for the County Council in the locality. This is being done in different ways, as integrated services or as 's shop within a shop'. There is a willingness to develop a wider range of services and to encourage greater use of libraries. There is a constraint to their greater use and more footfall / longer dwell time - including as community and cultural spaces used for events and activities - in that library buildings lack public toilet facilities - a basic necessity for more intensive use as accessible public places. SCC is aware that it has capacity in the Library estate, in as much as libraries are not open all the time and there is under utilisation of buildings.  Godalming - the largest library in the Borough could potentially host other activities including adult learning or access points for other services [co-location] or be available to community groups.  Cranleigh - a new library that has capacity to develop activities  Farnham - a review of the library identified potential to create public activity space if the shelving were to be mounted on wheels and were therefore mobile. The Library is also close to

16 the Adult Education building and the Museum and there is clearly potential for more collaboration related to adult and family learning  Haslemere - the smallest library, situated on the edge of the town and inhabiting a small shop premises. These constrained premises mean that the service faces challenges in developing. Should an appropriate properly become available, relocation would be welcomed.

Adult Education - a wide variety of courses are provided through the adult education service covering areas such as Art & photography, Craft, design & textiles, Food & wine, Dance & exercise, English & maths, Work & skills, Languages and general studies. There is a centre i n each borough - in Waverley, Farnham. In 2014/15 the ceramic studio was refurbished and upgraded and providing a high quality facility which contributes to the Craft Town offer. There are 7 adult learning centres across the county, including Farnham, and additional courses are offered at outside venues in Compton, Haslemere and Godalming. The service has an outreach team who work with local schools and communities to deliver a variety of courses i.e. to help people get into work, support healthy living etc. A supported learners programme is also run as part of the service. Learners travel to the centres provided and additional Saturdays are in place to encourage learners who work during the week. GCSE’s and pre-GCSE’s courses are offered at Farnham. There is potential for greater collaboration in developing complementary programme and pathways through learning between the cultural organisations in Farnham relative to the adult and family learning offer.

Museums and Heritage - the Surrey History Centre based in Woking provides resources and support for researchers into local and family history and the County Archive. The Surrey Museums Group provides support and networking for the independent and local authority museums across the county. Each year the service organises an annual showcase event – this was held in Farnham in 2013. The event brings together County wide local history, civic and heritage organisations and the public.

Arts - the arts service provides a range of services/direct delivery and facilitation  Music service - providing instrumental tuition to over 15,000 young people in schools each year through individual tuition, ensembles and groups catering to a range of expertise. 58% of Waverley schools are involved in this provision  Whole class music experiences at Key stage 1& 2 - 68% of Waverley schools are engaged in this work  Instrument Hire and assisted purchase of Instruments for schools and individuals.  Music festivals across the County eg Godalming Primary Music Festival  Surrey Music Hub - is a strategic alliance between organisations who have a responsibility/ interest in music education and who believe that by working together, they can ensure children and young people receive music education that is high quality, wide ranging, sustainable and accessible to all with clear routes for progression The hub provides practitioner support networks, joined up working, eg local schools network [includes Waverley schools] and wider opportunities eg partnership with Rhythmix, working with hard to reach young people in Haslemere and Yehudi Menuhin School. Funded through Arts Council England and Department for Education.  Performing Arts Library - score, manuscripts and scripts including sets of music [choral and orchestral] and play scripts available to local and community organisations  Wardrobe - costume and props, hire and advice to theatre groups, schools and individuals.

17  Development Team - The service is moving away from an art form focused approach to a multi art form project approach addressing themes of Health and Wellbeing, Economic Prosperity, Education and Environment & Place agendas. Current initiative include o Coordination and Support of Surrey Open Studios, artists and makers o Secondment to Surrey Hills Inspiring Views project supported by the Mittel Foundation. o Coordination of the local authority strategic Arts Partnership programme o Delivery of Sparks Youth Arts festival o DAISY - support for disability arts o iID - inclusive inter-generational dance

Scale of service business. The core music service is a 'sold' service generating some £2,700,000, Arts Council England makes a grant of £1,390,000 towards Music Hub activities with a SCC budget contribution of £461,000 not including service costs such as buildings and facilities.

Arts Partnership Surrey

The Partnership is made up of representation of each of the Boroughs in the County plus the County's own Arts function - including leadership of the Surrey Music Hub. The partnership is driven by values of Partnership, Audience Development, Diversity, Legacy and Value for Money. The local authority partners all invest in the partnership based on a per capita population basis - this fund is then used to support specific activities and to leverage additional resource into strategic programmes and initiatives. [See section 4.4. for detail re policy alignment.]

The Surrey Community Youth Service

2015 has been a year of considerable change for the Surrey Community Youth Work Service. Extensive consultation has taken place and the service reshaped to enable the teams to be more responsive to identified need for intervention, leaving behind the previous building based anchor, and going where the young people have the greatest need.

Whilst Youth Centres are not being closed the model of youth work activity will change with fewer activities and hours or more voluntary activity. The new structure has three tiers, The SCC Hub, The SCC Spoke and the Partnership Spoke - run buy community or voluntary organisations. In Waverley the SCC Hub will be in Farnham, delivering the majority of hours, open access, detached work and targeted interventions there will be an SCC Spoke in Godalming consisting of open access and targeted interventions, a community spoke in Haslemere and a Partnership spoke in Cranleigh delivering 3 hours open access. Across the Borough there will partnership working focused on Young Carers and traveller youth, and other Waverley projects to meet the need of young people. In each Borough there will be a Senior Youth practitioner who will coordinate and drive the work across the Borough. The 'curriculum' is based on the Services for Young People 'Employability' outcomes framework, that is increasing young people's employability through attention to health, well-being, skills, abilities and personal attributes.

The attributes that SCC looking to develop with the young people include, confidence, team working, ability to take responsibility and initiative, developing new skills and, through participation, address some of the undermining poor wellbeing. These soft skills can all be developed though participation in creative and cultural activity.

18 It is clear that there is a great willingness to engage with cultural projects, including through teh Empire initiative - see below, and an understanding of how these could contribute to achieving the learning outcomes. However in the last year there has been much change of personnel and a loss of knowledge networks and connectivity. It is therefore important to develop a mechanism - eg networking events to enable the senior practitioner and colleagues, including community voluntary organisations to identify creative partnerships, including with Surrey Arts, and to develop structures in which the young people can play leadership roles in devising, fundraising for and taking responsibility for the delivery of cultural activity in their own area

A Social Enterprise named the Empire is due to be piloting in Godalming in Spring 2016. The Empire project is based around part time pre 16 work experiences for young people 11-19 and up to 25 with additional needs. The project will consist of a 12 month project, where young people engage in actual paid employment managed by a youth worker. The project has been created as a response through a research project which consisted of Generation research. This research shows proof that a young person starting the work before 16 are 90% more likely to be committed to work post 16, and is the right time for a young person to learn the skills needed in order to sustain employment later in life. However ‘the generation research’ also proved that young people whom have a negative experience of their first job are less likely committed to work later in life. Thus empowering the concept of youth workers managing the young people in the work environment in order to create a positive, safe experience in employment for young people. The project has many elements and one in which young people will need to learn how to grow their own food. Other outcomes for the Empire project include;  Young people gain work experience in a safe environment, creating a positive experience and earn money  Develop practical life and soft skills, gain qualifications and learn a work ethic and develop aspirations  Increase in self confidence and self esteem and become equipped with the choice and knowledge ready for transition, making informed decisions  Contribution to the community with a sustainable social enterprise with young people receiving access to sustainable youth work provision  Area of needs identified and targeted  Overall reduction in youth unemployment

The concept open challenge PROJECT is something which we would like to see in each area of Waverley (hours dependant): (Combinations of open access youth work development and targeted skill development) Key:-  A study by project wild thing shows that young peoples life expectancy is now lower than their parents generation due to the time spent on computers, iPad, social media and phones.  Open challenge will create a safe space for young people to be creative utilising their surroundings and spend some time exploring the world around them.  Young people will learn more about their surroundings and general cultural  awareness  Support for young people to enjoy the community they live in enabling a sense of ownership and reduction in anti-social behaviour  Support for young people in care or SEND  Cohesion between different groups – Youth workers to work with the travelling community  Access and greater opportunities for young people in poverty  Improve young peoples, fitness and health

19  Increase young people’s confidence and motivation levels  Young people to gain accreditations  Resilience of young people increased  High number of looked after young people or young people in care catered to

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