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ABOUT FACE a FRIDGE Face a Fridge Is an Art Event Initiated by Grundig That Will Take Place 2

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ABOUT FACE a FRIDGE Face a Fridge Is an Art Event Initiated by Grundig That Will Take Place 2 ABOUT FACE A FRIDGE Face a Fridge is an art event initiated by Grundig that will take place 2 - 7 September 2016 at the historic East Side Gallery. Every day between 10am and 10pm, Thierry Noir, the legendary and internationally renowned wall and street artist, will move into his pop-up atelier especially designed for this event: an upcycled ship container standing on stilts directly at the landing stage of Mercedes- Benz Arena and right next to the River Spree. There, in close proximity to the brightly colourful large- sized heads of his which adorn what is left of the Berlin Wall at the East Side Gallery and brought him international acclaim, he will paint 20 double-door Grundig refrigerators before they eyes of the visitors. The result will be real Noirs, originating with their completely own interpretation of the “Food for Soul” concept which Grundig supports. As a follow-up, these cool-jewels will be auctioned on behalf of the cultural association “Food for Soul”, founded by Massimo Bottura. During the SIGNATURE HOUR, which will run from 5 – 7 September 2016, everyone may bring their own Grundig appliances to the pop-up atelier between 6pm – 10pm and collect their own unique and artistically priceless signature painting by Thierry Noir. ABOUT THIERRY NOIR Thierry Noir was born in 1958 in Lyon, France, and came in 1982 with two suitcases to Berlin - lured by the then living here musicians David Bowie, Lou Reed and Iggy Pop. One of the first he began in April 1984 together with the artist Christophe Bouchet to paint pictures and graffiti on the western side of the Berlin Wall to the wall to „demystify“ and „decorate rough pallor of the anti-fascist protective wall“ the. The for him „largest concrete canvas in the world“ made him known worldwide and influenced his style: colorful heads in profile, reduced to essentials like pictogram, protruding nose, swelling lips, loud, areally applied colors. Thierry Noir Art is without precedent. He sees his images symbolizing the after reunification newfound freedom as well as symbols of a „world of poetry“. ABOUT GRUNDIG Grundig Intermedia is a leading provider of products for the consumer electronics, small and large household appliances. With a portfolio of over 500 different products - from Ultra HD TVs and mobile audio devices via Hairstyler, vacuum cleaner and kitchen appliances - provides the brand for any room in the modern home a solution. As a European full-range Grundig sets with its Home electronics products continually set new standards with a focus on quality, design and innovation. Grundig is part of Arçelik A.S., the number three in Europe in the area of large electrical appliances and part of the international, listed Koç group with over 80,000 employees. more than 1,000 employees worldwide work in R & D to make future-oriented and environmentally friendly products. At the Nuremberg site in Langwasser the marketing, sales, product and quality management, logistics and service for the German market are settled. Grundig products are mainly produced in its own production facilities in Europe and sold in over 55 countries worldwide. Discover more www.grundig.de under. ABOUT FOOD FOUR SOUL Food for Soul is a cultural association founded by chef Massimo Bottura, the communities encouraged to act in the interests of social inclusion and individual well-being against food waste. During the Expo 2015 in Milan, the association established in an abandoned theater, the soup kitchen Refettorio Ambrosiano and brought together more than 60 top international chefs to cook meals from the remains of the World Expo. Refettorio Ambrosiano is open still and is now run by Caritas Ambrosiana. In May 2016 Food for Soul began a collaboration with Antoniano Onlus to promote Mensa Padre Ernesto, a soup kitchen in Bologna. During the Olympic Games in August 2016 Rio de Janeiro starting with the Refettorio Gastromotiva the first international Food for Soul project outside Italy. Food for Soul is of the opinion that an inclusive environment helps people back their dignity at the table. The projects of the organization are imbued with art, design and beauty. The guests are introduced to a holistic approach: food for the body and for the soul. Food for Soul is less of a charitable project as a cultural. Grundig is committed to the motto „Respect for Food“ for reducing global incidental food waste and the sustainable use of food. Since April 2016 Grundig is partner of Food for Soul. .
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