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Program Guide 4th Enterprise Engineering Working Conference (EEWC 2014) Program Guide Funchal - Madeira - Portugal 5th to 8th of May 2014 EEWC 2014 Funchal - Madeira - Portugal Table of Contents Message from the Chairs 2 Keynote Speakers 3 Industrial Track Invited Talks 5 Conference Chairs and Committees 6 CIAO! Doctoral Consortium 8 Detailed Conference Program 9 Practical Information 14 Message from the Chairs Welcome to the EEWC 2014 in Madeira! We welcome you to the 4th Enterprise Engineering Working Conference (EEWC 2014), and associated CIAO! Doctoral Consortium. The EEWC 2014 follows: the EEWC 2011 in Antwerp, Belgium; the EEWC 2012 in Delft, the Netherlands; and the EEWC 2013 in Luxembourg. The EEWC 2014 is the fourth working conference in the field of Enterprise Engineering (EE). The goal of this conference is to gather academics and practitioners in order to share innovative research issues and practical experiences, and to facilitate profound discussions about the challenges that the EE discipline faces. It is the mission of the discipline of EE to develop new, appropriate theories, models, methods and other artefacts for the analysis, design, implementation, and governance of enterprises by combining (relevant parts of) management and organization science, information systems science, and computer science. The ambition is to address traditional topics in said disciplines from the Enterprise Engineering Paradigm. The result of these efforts should lead to theories that have both scientific rigour and practical relevance. The EEWC 2014 would not have been possible without the efforts and expertise of a number of people who selflessly offered their time and energy to make this conference a success. We would like to thank all the people of the organisation committee and the programme committee. We extend our heartfelt thanks to each and every one of them. We would also like to thank the authors of the submitted papers for their interest and energy in authoring so many good contributions. The EEWC 2014 is organized with the support of the local University of Madeira (UMa) and of its research institute – Madeira Interactive Technologies Institute (Madeira-ITI). UMa, is a young public institution that is dynamic, open and attentive to the needs of the archipelago and the Euro-Atlantic zone and wants to prepare their students to be full citizens of the global society of the twenty-first century and contribute to economic, social and cultural development of Madeira, Portugal and the World thanks to: its entrepreneurial character; the quality of its research; and its spirit of service. Madeira-ITI is an innovation institute constituted as an associated independent non-profit R&D organization whose founding members are the University of Madeira, Madeira Tecnopolo S. A. and Carnegie Mellon University. Madeira-ITI operates in the interdisciplinary domain of human-computer interaction encapsulating contributions from computer science, psychology and design, in order to address/engage in important scientific and technological challenges that are both relevant to society and have significant economic impact. We also thank UMa and Madeira-ITI for their valuable support. Again, welcome to EEWC2014! We hope that you will enjoy the conference and will be challenged by the programme content as well as by your discussions with participants. Page 2 EEWC 2014 Funchal - Madeira - Portugal Keynote Speakers Toward a more Versatile and Productive Use of Enterprise Models: Prospects of “Power Modelling” Ulrich Frank - Chair of Information Systems and Enterprise Modelling at the University of Duisburg-Essen Brief bio: Ulrich Frank holds the chair of Information Systems and Enterprise Modelling at the Institute of Computer Science and Business Information Systems at the University of Duisburg-Essen. His main research topic is enterprise modelling, i.e. the development and evaluation of modelling languages, methods and corresponding tools. Further areas of research include method engineering, models at run time, methods for IT management and research methods. Ulrich Frank is Editor in Chief of the Journal Enterprise Modelling and Information Systems Architectures and associate Editor of the Journals Business & Information Systems Engineering, Software and Systems Modeling and Information Systems and E-Business Management. He has been actively involved in numerous conferences and various major research projects. He had assignments as visiting researcher/professor in various countries. Ulrich Frank is the founding director of the international student exchange network IS:link. Abstract: The prospects of enterprise modelling are widely undisputed. Nevertheless the current practice of enterprise modelling remains unsatisfactory. The creation of enterprise models is restricted to early phases of system lifecycle. Hence, the benefits of models in later phases are ignored. While domain-specific modelling languages (DSML) promise a major shift with respect to usability and productivity, the creation of comprehensive enterprise models still requires skills and resources that go beyond many companies’ capabilities. In this talk, the outline of a new modelling paradigm, referred to as power modelling, is presented. It builds on the potential of multi-level DSML, application frameworks and reference models. It regards enterprise models as the primary medium to perceive, interact with and change enterprise software systems – and the environment they are supposed to operate in during the entire system lifecycle. While it builds on DSML, power modelling represents a paradigm shift in the sense that it proposes a new perspective on creating and using enterprise models. It also aims at overcoming the notorious problem of synchronizing models and code. Page 3 EEWC 2014 Funchal - Madeira - Portugal Keynote Speakers Engineering Enterprises for the New Economy: Whitening the Black Boxes for Survival Jorge Sanz - Director, Business Analytics Center – National University of Singapore; Chief Innovation Officer Retail Banking – IBM Corporation Brief bio: Jorge Sanz has spent over 20 years doing foundational research and practical work in business transformation, information sciences and communication technologies. He has a PhD in applied mathematics and computer science, and specializes in analytical modeling for companies, business processes and organizational performance. He has worked for several years in telecommunications, health care and banking industries. He was Full Professor in the United States and President of a business and economics school. Before this work, he has also conducted extensive research on high-speed signal and real-time video processing and analysis and parallel computing. Jorge conducts research on enterprise engineering, componentized business architecture and the role of information technology as a transformational instrument in line-of-businesses. Today, he works for IBM Research and does work on the liaisons between business processes and information, as well as deep analytics for business performance modeling and prediction. He actively consults for European, American and Chinese companies. He leads professional activities in international communities of business, informatics, service engineering. He has chaired several conferences on the interplay of business and IT, both from an architecture and a practice view. Jorge has more than 120 published papers and several books. He is a Fellow of the IEEE Society. Abstract: An emerging individual-centered economy is driving most significant changes in markets. Indeed, enterprises do not fully dictate consumption as in the past, may not impose channels to their customers any longer, cannot establish value realization instances to exclusively fit their own isolated needs, do not generate loyalty (with customers or employees) through conventional experiences (past satisfaction metrics and measurements do not explain present churn rates) and finally, they are changing traditional transaction-centric view of operations to a much different one in which interaction and collaboration are essential. This is particularly notorious in the way companies prepare themselves to deal with customers: much of the operational needs and investments focus on enterprise-customer touch-points and journeys whose essence is not transactional and whose evolution mechanisms do not follow pre-established paths or strict contracts between involved roles. Also, the activities that an enterprise undertakes to realize monetization have a much different time-span and richer context than those involved in the moment of transacting. Furthermore, while the notion of value may still be experiential, it is also essential for a firm as a large fraction of a market may reach the same subjective evaluation very quickly and thus, downturn business performance mercilessly. Consequently, there is an ongoing transformation from organizations designed and managed around a transactional view of dealing with customers to another type in which designing and managing are driven by a much more complex form of involving the customer individually. For example, in the new economic regime, customers do not longer tolerate being the resolution point of enterprise disconnections of all sorts, including the currently broken multi-channel customer management and other troubled experiences that lead to the known loss of loyalty. All in all, collaborative and interactional enterprises are already emerging in this new economy. And there will be more profound changes
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