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The New Era of the Most Iconic Italian Dish

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The New Era of the Most Iconic Italian Dish SPECIAL PIZZA The new era of the most iconic Italian dish venerd 27 dicembre 2019 dicembre 27 venerd INTERNO Front -- -- -- -- -- 4 3 FOOD_ITALIANFOOD_WEB_VECTOR Facciata Facciata Processo Processo Data produzione Tiff Tiff produzione produzione Data Data Lineatura Lineatura Componente Componente Segnatura Segnatura SSiCustomColor100 Black Yellow Magenta Cyan 2 mm mm,1200 1435 20_000780-RIVISTA_ITALIAN_FOOD_02_20 Formato carta carta Formato Formato Versione Versione Colore Colore macchina macchina Foglio Foglio Lavoro Lavoro WEVTR VTR E E SW SW 3_75bx4mmh 3_75bx4mmh 3_75bx4mmh GF 4C 4C 4C GF GF KBA2013 KBA2013 KBA2013 3 20_000780-RIVISTA_ITALIAN_FOOD_02_20 SEGN 3 Outlook 4 Pizza, a global profitable business The forecasts for the upcoming three years are excellent. In the United States, chains are growing. Italian and Neapolitan pizza are increasingly popular Marianna Notti veryone loves pizza and this is not just a fowery phrase. EThe data released by Coldiretti during World Pizza Day confrms that the global turnover exceeded 100 billion euro in 2019. “Pizza”, they say, “holds its ground as a gem of traditional Italian food and a symbol of the success of the Mediterranean diet throughout the world.” Euromonitor International has estimated a turnover of over 150 billion for the total pizza trade in 2019 (including takeaway, delivery, full service and fast food) and forecasts a double-digit growth in the upcoming three years: +23.5% in Eastern Europe and + 23.4% in Asia Pacifc. Western Europe and North America will achieve smaller growth rates amounting to 6.4% and 9% respectively. According to the Global Pizza Market Report, in the next three years the global pizza market will reach 233.3 billion dollars Store chains are growing in the United States with a growth of +10.2% (CAGR) year after year in the period between 2019 and 2023. Koncept Analytics, the According to the fgures released by value of 27.8 billion dollars. Likewise, company that carried out the study, CHD Expert and analysed by PMQ there was a growth in the number of writes in a note: “Factors, such as a Pizza Magazine in its annual Pizza their premises (+3.51%), amounting growing urban population, escalating Power Report, independent pizzerias to 36,151 in September 2019. In disposable income, an increasing have still not caught up with the sales comparison to that, independent youth population, an accelerated fast of large groups, even if the frst have pizzerias saw their turnover drop food pizza market and rising pizza signifcantly more locations than to 18.53 billion dollars (-1.33%) but franchisees are expected to drive the latter. Retail chains recorded an had no variations in the amount of the market. However, the growth of increase of +3.17% in turnover, for a locations. the industry will be challenged by fuctuations in the price of ingredients and operational risks. A few notable Store chains Independent pizzerias trends include the soaring success of the online pizza industry in developed 27.80 ̆ 18.53 ̄ economies, an increasing demand billion dollars +3.17% billion dollars -1.33% for frozen pizza, expanding topping choices by pizza restaurants, a rising 36,151 ̆ 41,573 ̄ preference for gluten-free pizzas and +3.51% -0.47% the growing adoption of social media locations locations advertising tools”. There is a world- Jan-Sept. 2019 - Source: Annual Pizza Power Report 20_000780-RIVISTA_ITALIAN_FOOD_02_20 wide demand for Italian products. This phenomenon is particularly true in SEGN 4 94 ITALIANFOOD.NET - SPECIAL PIZZA 2 - 2020 venerd 27 dicembre 2019 dicembre 27 venerd INTERNO Front -- -- -- -- -- 4 3 FOOD_ITALIANFOOD_WEB_VECTOR Facciata Facciata Processo Processo Data produzione Tiff Tiff produzione produzione Data Data Lineatura Lineatura Componente Componente Segnatura Segnatura SSiCustomColor100 Black Yellow Magenta Cyan 2 mm mm,1200 1435 20_000780-RIVISTA_ITALIAN_FOOD_02_20 Formato carta carta Formato Formato Versione Versione Colore Colore macchina macchina Foglio Foglio Lavoro Lavoro WEVTR VTR E E SW SW 3_75bx4mmh 3_75bx4mmh 3_75bx4mmh GF 4C 4C 4C GF GF KBA2013 KBA2013 KBA2013 3 20_000780-RIVISTA_ITALIAN_FOOD_02_20 SEGN 3 Outlook Top 20 chains in the US 4 HIGHEST VOLUMES FASTEST GROWING TOP TOTAL SALES 1 California Pizza Kitchen Papa Gino’s Pizzeria Domino’s 2 Oregano Pizza Bistro Bertucci’s Pizza Hut 3 LaRosa’s Pizzeria Pieology Pizzeria Little Caesars 4 Bertucci’s MOD Pizza Papa John’s 5 Anthony’s Coal Fired Pizza Anthony’s Coal Fired Pizza Papa Murphy’s Pizza 6 Dion’s Pizza Marco’s Pizza California Pizza Kitchen 7 Grimaldi’s Domino’s Marco’s Pizza 8 Mellow Mushroom Pizza Ranch Round Table Pizza 9 Brixx Wood Fired Pizza Dion’s Pizza Parlor Hungry Howie’s Pizza 10 Giordano’s Shakey’s Pizza MOD Pizza 11 Shakey’s Pizza Pizza Factory Chuck E. Cheese’s 12 PizzaRev Villa Italian Kitchen Jet’s Pizza 13 Pizza Ranch PizzaRev Cicis 14 Ledo Pizza Pizza Inn Blaze Pizza 15 Gatti’s Pizza LaRosa’s Pizzeria Pizza Ranch 16 Domino’s Peter Piper Pizzeria Godfather’s Pizza 17 Monical’s Pizza Brizz Wood Fired Pizza Sbarro 18 Blaze Pizza Hungry Howie’s Pizza Donatos Pizza 19 Donatos Pizza Lou Malnati’s Mountain Mike’s Pizza 20 Lou Malnati’s Ledo Pizza Lou Malnati’s Source: Pizza Power Report: Top Pizza Chains in the US New ork, as Bruno Cilio, co-founder of the PizzArte pizzeria located in the Big 2020 quick facts Apple tells us: “Traditional Italian food remains an added value for products that are real Italian excellences. The buffalo mozzarella is an example that particularly sticks out here”. Pizza per capita consumption: USA leads the global list UNITED STATES NO. OF US AVERAGE Americans spearhead the rank list of WORLD PIZZA MARKET* PIZZA MARKET° PIZZERIAS UNIT SALES the world-wide pizza consumption. According to oldiretti, their per $ 154.8 $ 46.34 77,724 596,186 capita consumption euals 13 kg per year, while the Italians lead the list Billion Billion in Europe with .6 kg, followed by the 20_000780-RIVISTA_ITALIAN_FOOD_02_20 paniards (4.3 kg), the French and the Germans (4.2), the ritish (4), the *Including takeaway, delivery, full service and fast food - Source: Euromonitor International and CHD Expert SEGN 4 ITALIANFOOD.NET - SPECIAL PIZZA 2 - 2020 95 Outlook World pizza market Arrows indicate the seven region that contribute to the total world pizza market of $ 154.8 B in 2019 (up 4.6%) +7.5% EASTERN EUROPE +3.9% +2.4% $ 5.4 B NORTH AMERICA WESTERN EUROPE +7.4% $ 53.8 B $ 59 B ASIA PACIFIC $ 13.4 B +6.9% MIDDLE EAST/AFRICA $ 5.4 B +8.3% +3.7% LATIN AMERICA $ 15.5 B AUSTRALASIA $ 2.2 B All outlets that specialize in pizza, including fast-food pizza, pizza full service restaurants, pizza 100% home delivery/takeaway. Forecasted annual sales growth through 2023 – Source: Euromonitor International (updated November 2019) elgians (3.), the Portuguese (3.6) and Pizza is the most instagrammable food the Austrians (3.3). While this wide spread, as reports the association, has favoured the development of A study conducted on 2,000 adults imaginative recipes and the use in the U revealed that 63% of of unusual ingredients, it has also respondents between the ages of married traditional recipes. 22 and 35 (Millennials) indicated Italian food as their favourite one. What’s trending in 2020? ne out of 10 people stated that they Whats Hot ulinary Forecast 2020 is appreciated its photogeneity on social the report of the National Restaurant media, especially on Instagram. And Association that highlights the pizza, with 1% of preferences, was trends for F for the year that has the most appreciated food to be just begun. Pizza Today magazine published online. has highlighted how many of these trends affect the world of pizza. The search for eco-friendly packaging, the interest in plant-based proteins, the The search for eco-friendly packaging, the interest in plant-based possibility of delivery and the search proteins and the search for ‘made from scratch’ products, are all for ‘made from scratch’ products, are elements that distinguish the world of pizzerias all elements that distinguish the world of pizzerias and the strengths that will have to be developed in 2020. 96 ITALIANFOOD.NET - SPECIAL PIZZA 2 - 2020 Outlook 50 TOP PIZZA TOP 10 the winners PIZZERIAS of the 2019 edition in 2019 According to the online guide of According to the online guide Italian and world wide pizzerias, igSeven ravel, here is the which gives a ranking of the best ranking of the best pizzerias in 50 Italian pizzerias every year, the world giving out special prizes to the best companies in the world. Here are 1. Spacca Napoli the winners of the 2019 edition Illinois, USA Best Pizzeria in Africa 2019: Pizza in authentic Massimo’s eapolitan style (Cape own, South Africa) 2. The Antica Pizzeria Best Pizzeria in South da Michele America 2019: aples, Italy Sao Paulo (uenos Aires, Argentina) 3. Emily ew ork, USA Best Pizzeria in Brazil 2019: Bráz Quintal 4. Starita (Sao Paulo) aples, Italy Best Pizzeria in Oceania 2019: 5. Pizzana 400 Gradi Los Angeles, USA (runswick, Australia) A mix of traditional Italian and Best Pizzeria in Asia 2019: ingredients of local production Kytaly (Hong ong) 6. Baest Copenhagen, Denmark Best Pizzeria in Japan 2019: Produces most of the Pizza Studio Tamaky ingredients itself (okyo) 7. 400 Gradi 50 Top Europe 2019: Essendon, Australia 50 Kalò by Ciro Salvo Italian high uality ingredients Pizzeria London (London, England) 8. Del Popolo San rancisco, USA 50 Top North America 2019: eapolitan-inspired pizza Artisan Pizza Breed (ersey City, USA) 9. La Svolta Best Neapolitan
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