SPECIAL PIZZA The new era of the most iconic Italian dish
2 - 2020 - 2 ITALIANFOOD.NET 94 SPECIAL PIZZA PIZZA SPECIAL -
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phenomenon is particularly true in in true particularly is phenomenon
wide demand for Italian products. This This products. Italian for demand wide 20_000780-RIVISTA_ITALIAN_FOOD_02_20
Jan-Sept. 2019 - Source: Annual Pizza Power Report Report Power Pizza Annual Source: - 2019 Jan-Sept.
”. There is a world- a is There ”. tools advertising
social media media social of adoption growing the
locations locations locations locations
+3.51% +3.51%
-0.47%
and and pizzas gluten-free for preference
41,573 36,151
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a rising rising a restaurants, pizza by choices
, expanding topping topping expanding , pizza frozen for
billion dollars dollars billion dollars billion
-1.33% +3.17% increasing demand demand increasing an economies,
18.53 18.53 27.80
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in developed developed in industry pizza online the
trends include the soaring success of of success soaring the include trends
and operational risks. A few notable notable few A risks. operational and Store chains Store Independent pizzerias Independent
fuctuations in the price of ingredients ingredients of price the in fuctuations
the industry will be challenged by by challenged be will industry the
the market. However, the growth of of growth the However, market. the locations. a for turnover, in +3.17% of increase
franchisees are expected to drive drive to expected are franchisees had no variations in the amount of of amount the in variations no had an recorded chains Retail latter. the
food pizza market and rising pizza pizza rising and market pizza food to 18.53 billion dollars (-1.33%) but but (-1.33%) dollars billion 18.53 to than locations more signifcantly
youth population, an accelerated fast fast accelerated an population, youth pizzerias saw their turnover drop drop turnover their saw pizzerias have frst the if even groups, large of
disposable income, an increasing increasing an income, disposable comparison to that, independent independent that, to comparison sales the with up caught not still have
growing urban population, escalating escalating population, urban growing to 36,151 in September 2019. In In 2019. September in 36,151 to pizzerias independent Report, Power
writes in a note: “Factors, such as a a as such “Factors, note: a in writes their premises (+3.51%), amounting amounting (+3.51%), premises their Pizza annual its in Magazine Pizza
company that carried out the study, study, the out carried that company there was a growth in the number of of number the in growth a was there PMQ by analysed and Expert CHD
. Koncept Analytics, the the Analytics, Koncept . 2023 and value of 27.8 billion dollars. Likewise, Likewise, dollars. billion 27.8 of value by released fgures the to According
after year in the period between 2019 2019 between period the in year after
with a growth of +10.2% (CAGR) year year (CAGR) +10.2% of growth a with
market will reach 233.3 billion dollars dollars billion 233.3 reach will market in the United States United the in growing are chains Store
the global pizza pizza global the years three next
Global Pizza Market Report, in the the in Report, Market Pizza Global
9% respectively. According to the the to According respectively. 9%
growth rates amounting to 6.4% and and 6.4% to amounting rates growth
North America will achieve smaller smaller achieve will America North
Asia Pacifc. Western Europe and and Europe Western Pacifc. Asia
in Eastern Europe and + 23.4% in in 23.4% + and Europe Eastern in
in the upcoming three years: +23.5% +23.5% years: three upcoming the in
and forecasts a double-digit growth growth double-digit a forecasts and
delivery, full service and fast food) food) fast and service full delivery,
(including takeaway, takeaway, (including 2019 in trade
of over 150 billion for the total pizza pizza total the for billion 150 over of
International has estimated a turnover turnover a estimated has International
Euromonitor Euromonitor world.” the throughout
the success of the Mediterranean diet diet Mediterranean the of success the
traditional Italian food and a symbol of of symbol a and food Italian traditional
say, “holds its ground as a gem of of gem a as ground its “holds say,
100 billion euro in 2019. “Pizza”, they they “Pizza”, 2019. in euro billion 100
that the global turnover exceeded exceeded turnover global the that
during World Pizza Day confrms confrms Day Pizza World during E
The data released by Coldiretti Coldiretti by released data The
is not just a fowery phrase. phrase. fowery a just not is
veryone loves pizza and this this and pizza loves veryone
Marianna Notti Marianna
chains are growing. Italian and Neapolitan pizza are increasingly popular increasingly are pizza Neapolitan and Italian growing. are chains
The forecasts for the upcoming three years are excellent. In the United States, States, United the In excellent. are years three upcoming the for forecasts The
profitable business profitable Pizza, global a 4 Outlook EN3 SEGN
20_000780-RIVISTA_ITALIAN_FOOD_02_20 3
KBA2013 GF 4C 3_75bx4mmh SW E VTR
Lavoro Formato carta Foglio macchina Colore Versione 20_000780-RIVISTA_ITALIAN_FOOD_02_20 1435 mm,1200 mm 2 SSiCustomColor100BlackYellowMagentaCyan
Processo Facciata Segnatura Componente Lineatura Data produzione Tiff FOOD_ITALIANFOOD_WEB_VECTOR Front 3 4 INTERNO -- venerd 27 dicembre 2019
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the Germans (4.2), the ritish (4), the the (4), ritish the (4.2), Germans the Source: Euromonitor International and CHD CHD and International Euromonitor Source: - food fast and service full delivery, takeaway, *Including Expert