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The magazine for members of the Dutch Chamber of Commerce in Hong Kong DUTCHCHAMDUTCHCHAM MAGAZINE MAGAZINE20182019 - Issue- Issue 6 3 VolumeVolume 196199 InnovationSocial Engagement in Finance InterviewInterview with witha Chief a Chief 44 InnovationConnecting and differentiating with the community the customer and serving experience, it better Aart Jan den Hartog, Chief Executive (Hong Kong), ING Can Howregulation can CSR change programmes to meet thehelp challenge lower HR of costs? AI? 86 The sky’s the limit 20 Engaging with women in the workplace 18 2 The magazine for members of the Dutch Chamber of Commerce in Hong Kong Contents Suite 3002, 30/F Central Plaza 3 Chairman’s Note 18 Harbour Road Wan Chai 4 Interview with a Chief Hong Kong E-mail: [email protected] Andrew Byrne, Chair and CEO Asia at Aegon Website: www.dutchchamber.hk Connecting with the community Editorial Committee and serving it better Jacob Feenstra (Chair) Judith Huismans 6 News & Views Maarten Swemmer Monique de Raaij 18 Lead Story Annemarelle van Schayik Mike Spaan Engaging with women in the workplace Editor 21 Legal Focus Donna Mah 23 Passing the Pen Desktop Publisher R&R Publishing Ltd. 24 Tax Focus General Manager 25 China Focus Muriel Moorrees 26 Passport to Hong Kong Cover Design Marcel Heijnen 28 Go Green Advertisers ABN AMRO BANK N.V. 29 Lifestyle PHILIPS ELECTRONICS HONG KONG RABOBANK HONG KONG 31 Events 34 New Members’ Corner 35 Enquiries and Information 36 DutchCham Information Special thanks to APC for their generosity in kindly distributing the DutchCham Magazine in Hong Kong, China, Asia and the Netherlands This magazine is distributed free of charge to all members and relations of the Dutch Chamber of Commerce in Hong Kong. The content of this magazine is largely based on information from third parties. The editors do not necessarily agree with the views expressed therein. All rights are reserved by the Dutch Chamber of Commerce. Permission may be granted for reprints in any format upon request. Imagine... that there is enough healthy food for everyone. Can you see it in your mind’s eye? Imagine… that we can produce more food without overtaxing the earth. That we revive agricultural land and waste fewer resources. Imagine… that no one has to leave their home to fl ee famine. And that there are fewer confl icts. Now imagine… that it is a bank working towards this vision. A bank founded by and for farmers, that understands you can achieve more together, and knows all about food and how to grow it. Imagine… that we help kick-start the smartest innovations by our customers and partners on a global scale. And jointly address the biggest food issues on six continents. Imagine… that we can solve the world food problem together. And you can count on us. Growing a better world together Social Engagement DutchCham Board of Directors Mrs. Maaike van Meer Chairman General Counsel at Aegon Asia Mr. Michael van Ommeren Vice-Chairman Chairman of the Finance Committee The theme of this issue of the magazine is social engagement, Imagine... Mr. Arend Oldenziel with focus on how companies engage with others through Treasurer corporate social responsibility and how social media is changing that there is enough healthy Partner, Financial Services KPMG their practices. food for everyone. Mr. Michiel Mak The term social engagement is commonly used as the extent Chairman of the China Committee to which an individual participates in a broad range of social Can you see it in your mind’s eye? CEO of EMCS Limited Hong Kong roles and relationships, and as the commitment of a member to stay in the group and interact with other members. We asked Imagine… DutchChamber’s members who contribute to this issue to discuss Mr. Jan Willem Möller their views on social engagement. that we can produce more food without Chairman of the SME Committee overtaxing the earth. That we revive Registered Foreign Lawyer at Tanner De Witt The Interview with a Chief is with Andrew Byrne, CEO of Aegon agricultural land and waste fewer resources. Asia, who discusses how he defines social engagement and why it is Mr. Jacob Feenstra important to Aegon. The Lead Story is with Marielle Sas of The Imagine… Chairman of the PR&Pub Committee Women’s Foundation and Nerice Gietel of Back to Work. Marielle Head of Sales for Campfire and Nerice share their views on engagement of women (in the that no one has to leave their home to fl ee workplace) in Hong Kong. famine. And that there are fewer confl icts. Mrs. Anne Evanno Another theme in this issue is corporate social responsibility Board member Now imagine… (CSR): a type of international private business self-regulation, Assistant Director MBA Career Services at which, over the last decade or so, has moved considerably from that it is a bank working towards this vision. CUHK Business School A bank founded by and for farmers, voluntary decisions at the level of individual organisations, to mandatory schemes at regional, national and even transnational that understands you can achieve more DutchCham Advisory Board levels. Natellie Sun of Randstad explains how CSR can support together, and knows all about food and how employer branding. This issue also features our member companies to grow it. Ms. Annemieke Ruigrok which successfully participated in the DutchChamber’s plastic Chairman waste challenge. Consul-General of the Kingdom of the Netherlands Imagine… We also look back at the DutchChamber’s Business Awards that we help kick-start the smartest Mr. K. K. Yeung Gala, held on 29 March with the theme of Game Changers. innovations by our customers and partners Chairman of KK Yeung Management Consultants Ltd. The DutchChamber jury and the public voted amongst short- on a global scale. And jointly address the listed members who are changing the game in their field by being biggest food issues on six continents. Mr. Paul Zimmerman innovative, sustainable, socially engaged or exceptionally talented Founding member of Designing Hong Kong & at a young age. I would like to again congratulate the winners: Southern District Councillor Imagine… • Madelon de Grave – Young Talent Award that we can solve the world food problem • Techpro Group – New Business & Innovation Award together. And you can count on us. Mr. Dennis Ziengs • Royal Hong Kong Yacht Club – Sustainability Award Financial Advisor / formerly CEO Asia of Fortis / Ageas • FrieslandCampina – Social Engagement Award Mr. Lodewijk Lamaison van den Berg I would like to thank all of the short-listed entrepreneurs, the jury, Founding Partner at The Capital Company our sponsors and anyone who voted for all their engagement and support which made our Gala a big success! And a special thanks Mr. Daniël de Blocq van Scheltinga to all guests and sponsors who jointly contributed to our Gala’s Growing a better world together Managing Partner of Polarwide Ltd. CSR ambition by raising HKD 133,089 for the Changing Young Lives Foundation. DutchCham Office I wish you happy reading of the Magazine and I am looking Mrs. Muriel Moorrees forward seeing you at one of the DutchChamber events! General Manager Ms. Judith Huismans Mrs. Helen Yong Marketing & Communications Office Manager Maaike van Meer Manager DutchCham Chairman 3 Interview with a Chief Connecting with the community and serving it better Andrew Byrne joined Aegon in September 2016 as Chairman of Aegon Asia’s Executive Committee. He shares his thoughts about social engagement in business and how his company helps people to protect their families, health and provide for the future. Andrew Byrne By Donna Mah Please tell us a bit about yourself and what you do I grew up in Canberra loving the outdoor life, so I spent a lot at Aegon. of time sailing, hiking and kayaking. Hong Kong offers a lot of opportunities for outdoor activities so I feel really comfortable I joined Aegon in September 2016 as Chairman of Aegon Asia’s here. Working in Asia in the insurance sector has offered me an Executive Committee and am also the Chief Executive Officer for opportunity to shape the business and find innovative ways to Aegon Asia. Prior to that I worked for many years in insurance serve customers better. How would you define social engagement? Why is it important to your business? Social engagement can be interpreted in many different ways but ultimately it is about how you connect to the community that you are a part of. This includes how you communicate, how you ensure the fundamental value of the products and services you offer, and in some cases, which social contribution initiatives you take part in. Our core aim at Aegon is to ensure that our products and services contribute real value for society. With our ageing society there is a big need for insurance and protection that will help people provide for their Aegon team building event families, save for retirement and protect their assets. and financial services with different roles in Australian and For this reason we have identified social, environmental and International insurers. My focus on Asia started in 2009 when I economic priority areas where we can help customers manage was approached to help build a new type of consumer insurance their finances and lifestyles effectively, including: business from Singapore, and since then I have stayed in Asia with • Helping customers improve their financial security and well- roles in Singapore, Shanghai and now Hong Kong. being, by highlighting the correlation between financial and personal well-being. Very few people aim for a career in Insurance! Following a BA • Being a leader in retirement and healthy ageing, by investing in in Accounting from University of Canberra, I qualified as FCPA retirement research and working closely with governments and in 2003.
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