License renewal relief new priority on FCC agenda Cox makes First Amendment mark in Supreme Court IUAniiUI

m BroadcastingThe newsweekly of broadcasting and allied arts MarlOOur 44th Year 1975

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he funniest a óur-serïes crea e - or prime access! A major production of prime -time quality from

"I've always been a film man. Even though I've done some things on tape that I've been proud of.

"But then, you might ask, why am I doing an endorsement ad for film? Because film is film. And there are plenty of things you can do with film that you just can't do with tape. "If you've ever heard me spout off about directing, you know how I feel. I demand a lot. After all, as a director, I've got the tremendous responsibility of controlling how the whole thing hangs together. I'm given an idea that's been fought over and wounded and battered and bandaged and I help transfer it from paper to film. "Film's the operative word here. I get a kind of warmth from film. And feeling. And depth. From a technical standpoint, film has a wide latitude. A nuance of tone. It gives me a quality in range from high contrast to a rich pastel. "There'll always be an argument floating around the trade about the differences between tape and film. Sure, sometimes you should use tape. I do a lot of my film editing on tape, and it's great when you need something six days ago. But in my own mind I've settled the argument. When I have to have that certain feeling... that presence, I'll go with film any day. After all, all of my award- winning commercials have been done on film. `And there's something else. I use the best equipment and people to get the best results... and I always use Eastman film:'

Bob Giraldi. Award -winning commercial director and partner in Ampersand Productions.

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Tampa -St. Petersburg has moved to the 17th television market in the nation *, up from 20th position. And Tampa -St. Petersburg is the 3rd market in the Southeast, the 2nd in Florida and fast on the heels of 16th ranked Atlanta and 15th ranked Miami. We outdistance Indianapolis, Baltimore and Seattle - Tacoma.

Put your advertising dollars to work on WTVT, the station that consistently delivers more audience, 9 a.m. to midnight**, than any other station in the Tampa -St. Petersburg market. Your Katz representative has details and current avails.

'Arbitron estimates of U.S. Television Households in Area of Dominant Influence as of January 1, 1975.

"Arbitron and Nielsen, Feb. /March, May and Nov., 1974, Cume Households, average quarter -hour audiences.

All estimates subject to source and method limitations.

THE WKY TELEVISION SYSTEM, INC. WTVT, Tampa /St. Petersburg S-1VE. Ur WKY -TV & Radio, Oklahoma City A CALO,! KTVT, Dallas /Ft. Worth O

KHTV, Houston A CBS AFFILIATE WVTV, Milwaukee KSTW -TV, Seattle /Tacoma KATZ TELEVISION KRKE Radio, Albuquerque ATLANTIC Broadcasting ii Mar 10 Vol. 88 No. 10

30 days away from submitting any names to President. Closed Circuit® Candidates are still being interviewed, most of them urged on White House by members of Congress. When that pro- Ford and NAB. President Ford is expected to be star at- cess is completed, surviving candidates must be subjected traction at National Association of Broadcasters conven- to Federal Bureau of Investigations background check. tion in Las Vegas next month. Although NAB officials OTP post has been vacant since Clay T. Whitehead left it were saying question of his appearance was still open, and in September. that luncheon speaker on Monday, April 7, had not been set, word from White House last week was that President Ladies' man. What may become annual Hall of Fame award American Women in Radio had accepted invitation to appear, and will speak at that will be presented for first time by luncheon. President Ford visit would make second year in and Television at 24th annual convention in Chicago next Leonard row that NAB convention featured presidential appearance. month. First recipient, it's understood, will be J. Then- President Nixon traveled to Houston last year to use Reinsch, retired president of Cox Broadcasting Co. and in- will be NAB convention audience as backdrop for what became cumbent chairman of Cox Cable Corp. Presentation con- final news conference of his Presidency. made at banquet on April 24, second day of five -day vention Plaza. Still under consideration at White House is invitation to at Continental President to National Cable Television Association attend Straightening things out. National Association of Broad- week of April 14, That one is convention in New Orleans, casters by -laws committee, charged with finding ways to mulled over at staff level; it has not yet been still being improve NAB structure, will spend its first meeting this put to President for his decision. week in Washington trying to map objectives. Donald Thurston, of WMNB -AM -FM North Adams, Mass., chair- Every time. Advertisers and agencies won't like it, but one man of the by -laws committee, said last week common proposal be in fall's to tossed hopper in next negotiations concern in comments he has been collecting from broad- with performer unions on commercials TV would scrap pres- casters who have been involved with previous reform ef- ent formula calling for payment to performer in spot TV for forts is that 48- member board is cumbersome. Some TV I3-week unlimited use of commercial. Sanford (Bud) Wolff, members point partisan finger at radio board, which is executive secretary of American Federation of Television twice size of TV board. and Radio Artists, which will negotiate jointly with Screen Committee will study alternatives to "stepping -stone pol- Actors Guild in talks with agencies is and advertisers, opting itics," term used by some to describe how board members for "pay- for -play" approach (payment for each showing), now climb to joint board chairmanship. Among suggestions: use commercial claiming advertiser now can time and time that joint board chair formally rotate between radio and 13 weeks without additional payment. again over TV representatives, that at -large radio seats be eliminated. Idea, Mr. Thurston said, is to make joint board more man- Peace mission. Top officials of National Association of ageable and to involve it more "meaningfully" af- Broadcasters and Association of Independent Television in daily fairs Stations held secret meeting in New York last week to ex- of NAB. Others members of by -laws committee: Ray plore chances of composing differences over television Johnson, KMED-TV Medford, Ore.; Wally Nelskog, KIXI- AM-FM Seattle, and George Brooks, KCUE-AM -FM Red code. In background is decision by NAB TV board to make Wing, Minn. code subscription mandatory for NAB members by April 1976. In foreground is probable adoption by NAB TV Going up. Best estimates around TV networks are that board next month of TV code board recommendation for 1975 -76 program production costs will be 10%12% higher 7 -9 p.m. family viewing period that independents say is than this year's in most cases, though some individual series aimed straight at their counterprograming. Biggest sticking may cost around 15% more. These estimates are based on point right now is on commercial time standards, which deals already negotiated with producers who had been de- are tougher for independents in NAB code than some inde- manding higher prices (Broadcasting, Feb. 17). Increased pendents say they can live with. No evidence of headway costs almost inevitably mean higher prices for advertisers, on time standardization last week. though network sources are more reluctant to discuss those Among those at last week's meeting: from NAB, Vin- prospects. Herb Schlosser, NBC president, talking with re- cent T. Wasilewski, president, Wilson Wearn (Multimedia porters in Washington last week, guessed prices would be stations). TV board chairman; from INTV: James Terrell up about 5%, assuming recession doesn't hit TV hard. (KTVT[TV] Fort Worth), chairman, and Herman Land, president, Also present: R. Kent Replogle, president of Held over. Central theme of Radio Advertising Bureau's Metromedia Television, which, with four independent V's, management conferences this year has proved so popular has said it would have to quit NAB if code subscription in these recessive times that extra conference has been were tied to NAB membership. scheduled. Theme as presented by consultant Jim Hooker is how to apply principles of motivation - particularly Still looking. White House seems to be getting bogged kind that increases productivity without increasing size of down in selecting new director of Office of Telecommuni- staff. Some 400 station executives, mostly station managers cations Policy. Although OTP sources say John Eger, act- and sales managers but with smattering of programing and ing director, has inside track and will be on top of list of engineering directors, have been through this year's six three candidates finally submitted to President Ford for scheduled two -day conferences. Seventh has been set for his consideration, word out of White House is that staff is April 17 -18 at Chicago.

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Broadcasting Mar 101975 5 FCC's failing to please anyone on pay cable rules; Top of the Week broadcasters say new movie provisions amount to no siphoning protection at all; NCTA to challenge Cooking with gas on renewals. It's almost traditional that broadcasters have some major FCC news to chew over with Broadcasters began joining cable and movie interests as the chicken and peas at NAB convention luncheons. This critics of FCC's revised pay-cable rules as information on fi- year it's likely to be long-awaited reforms in license renewal nal shape those rules are taking began to circulate late last policy, as Chairman Wiley turns up the heat on the commis- week. Broadcast representatives contend antisiphoning rules sion staff to get it all done in time for Las Vegas. Cable dealing with movies have been virtually eliminated, while will probably have similar treats for its gathering in New cable interests say change is only "cosmetic." Orleans the week after NAB. Page 19. Final order on revised rules may be issued this week or next. But FCC Chairman Richard E. Wiley defended them in Combined's combine. Combined Communications goes advance in speech last week as striking "a fair balance" be- shopping with $35 million, comes home with seven more tween television's and pay cable's competing interests. Chair- radio stations, almost a full house, five of them from man, who spoke to Catholic University Law Review Confer- Globetrotter Communications, plus other Globetrotter ence, in Washington, said rules were "premised on prevent- properties. There is a question, however, of whether the ing siphoning, a legitimate regulatory objective," not on pre- FCC will let CCI have all of them. Page 20. venting competition, which "is the very heart of the nation's economic system." Northeast victims. Licenses of five stations in New England New rules, on which staff was given final drafting instruc- come under attack at renewal time. Page 20. tions on Thursday, follow closely outline that commission drew last November and made public (Broadcasting, Nov. Creative challenge. Without sex and violence, what's a syn- 18). But some changes have been made, at least in part to dicator to sell? Facts of family viewing life inspire magic strengthen commission's chances of beating off expected shows, singing, space, skiing and noncompetitive quiz shows. court challenges to rules, and one of those in particular has Pressure mounts against "stripping" by independents. Page aroused broadcaster anger. 25. Under November outline, pay cable system could bid on movie of any age if it were under contract to station in Praise be. Ohio State University tomorrow will present 64 market. But as now being drafted, rule would extend that awards for excellence in educational, information and pub- right to movies under contract to network with affiliate in lic affairs programing on radio and TV. Page 32. market. "How could we defend that in court as an antisi- phoning rule if that change were not made ?" commission of- Third class mail, first class mess. A.C. Nielsen Co., faced ficial said last week. with lawsuit, withdraws local TV market rating report But broadcast representatives, some of whom were cal- based on short returns filed by third class mail in attempt ling on commissioners on Friday, feel new rule in effect is to cut costs. Broadcast Rating Council is asked to audit "no rule," particularly when combined with commission's 18 markets. Page 34. decision to permit cable systems to bid on movies up to three years after their initial release, instead of two, as at Tough to swallow. FTC's proposed regulations covering present. New rules will also permit cable to bid on movies substantiation of nutritional claims in ads remains in lim- 10 years old if they have not been seen on television in bo of complexity. Page 36. market for previous three years. "The net of this is that there are very few circumstances Moss is rolling. Cable TV system operators gather to lobby under which pay cable cannot get movies," one network Hill and FCC, hear Representative John E. Moss, new representative said. "So there is no antisiphoning rule. chairman of Commerce Investigations Subcommittee, come We're very depressed. The public is going to have to down hard on FCC regulation. Page 41. start paying for what they now get for free." Nor was his humor improved by commission's decision to hold notice Voice in the desert. Office of Telecommunications Policy of inquiry on exclusivity provisions of contracts film distri- draws barbs from all sides for its proposed cable legislation butors reach with broadcasters and cable operators (al- that would subject industry to marketplace competition though complaints about exclusivity provisions have been and deny FCC authority to favor broadcasters. Page 42. heard only from cable operators, who accuse networks of "warehousing" films to deny them to cable.) Commission Us first. CBS comments to FCC on proposed cable sports officials say rule permitting cable to bid on movies under blackout rule go beyond commission's restrictions and contract to station or network is meaningless if contracts would deny cable systems carriage of sports broadcasts un- deny pay cable interests that opportunity. Network official less rights first offered to local broadcasters. Page 43. saw inquiry as step toward denying broadcasters ability to bargain for exclusivity. Press is press is press. Supreme Court rules in Cox Broad- Despite broadcasters' apparent anguish, cable interests casting case that accurate report of public records does not have not changed mind about seeking judicial review. David violate right to privacy. Decision makes no distinction be- Foster, president of National Cable Television Association, tween broadcast and print press. Page 44. said cable industry "will challenge rules in courts and other appropriate forums." He wants elimination of pay cable 45's forever. Singles stage surge, sort of. Signs are mixed, rules. but pressure is on for a price drop, and, as albums get Although drafting of report and order is in final stages, more expensive, singles are seen as way to test markets decisions remain to be made on some aspects. In section on for artists who should be objects of LP push. Page 47. sports, for instance, commission tentatively gave up on effort to write rules designed to assure broadcasters advan- Haley's a comet. New president of 20th Century -Fox, Jack tage over pay cable systems in picking games they want to Haley, has hitched his wagon and is riding high. Page 65. carry and to protect broadcasters against effort by sports owners to decrease games available to television so that they could sell more to pay cable. However, language making

Broadcasting Mar 10 1975 6 clear commission's concern about those matters is to be in- mission found that the ultimate effect of its analysis of the cluded in order, and commissioners say they want to be record was that Fidelity and RKO were essentially equally sure it is strong. poor contenders - or, at the best, both were minimally Commissioners reportedly also want to review provisions acceptable applicants." Court said that since it was not concerning shift of franchises and establishment of new faced with superior applicant being denied license because teams. Tentative decision is to make games of new teams it would mean "forfeiture" of opponent's investment, "we available to pay cable; staff's theory is that entrepreneurs merely confirm ... that, when faced with a fairly and would want to build following with free television; that once evenly balanced record, the FCC may, on the basis of the that is done, antisiphoning rules would protect against renewal applicant's performance, award him the license." siphoning of games. Indications last week were that rule will Court noted that in recent years FCC has upgraded or also specify that, if established team moves, it will take its modified its standards for judging renewal applicants. But telecasting history with it. under criteria applicable to KHJ -TV case, it said, commis- Protection of regularly scheduled games will be based on sion did not err in granting renewal when alternative was what staffers refer to as "high water mark" principle: If tele- grant to "poor challenger who offers little more and is vision station carries 25% or more of pre- or regular- season likely in fact to provide somewhat less than the incumbent." home or away games in any one of preceding five years, pay Court's opinion was written by Judge Oscar Davis, of U.S. cable will be permitted to carry up to 50% of games that Court of Claims, who sat by designation. Other members of television did not carry in high- water -mark year. If television panel were Judges Harold Leventhal and Roger Rabb. And does not air 25% of games in particular category, pay cable in footnote, Judges Leventhal and Davis suggest another will be allowed to bid on fewest games that were not tele- manner is which commission could have disposed of case vised in any of those five years. One change from November without denying RKO renewal; it could have granted RKO outline is that post- season games will not be separate cate- short -term or conditional license. gory but will be counted in with regular season games. One issue left unresolved last week was definition insofar Grover Cobb dies after as station's "zone of protection" is concerned. Cable Bureau heart attack in NAB meeting staff recommended 35 -mile zone, which would be consistent Grover C. Cobb, senior executive with zones prescribed in other cable rules. But National vice president of National Assoc- Association of Broadcasters has urged commission to use iation of Broadcasters and former Grade B contour; it says there are 90 systems with at least chairman of NAB board, died Fri- 5,000 subscribers each that are outside stations' 35 -mile zones. day of heart attack suffered in Another question to be decided is fate of rule dealing meeting at NAB's Washington with series -type programs. Commission is expected to re- headquarters. He was 53. quest comments on what kind of rule, if any, it should Mr. Cobb was stricken at meet- adopt. In meantime, existing rule on series will probably be ing of NAB radio re- regulation dropped; it is considered to be too broad. Commission vote committee and taken to George on package is expected to be 6 -to -I, with Commissioner Washington University hospital, Glen O. Robinson concurring in part and dissenting in where he died soon afterward. He had suffered earlier heart part. He opposes rules on movies. attack in May 1973 and spent two months recovering. Broadcaster for more than 30 years, Mr. Cobb joined Court affirms FCC on KHJ -TV renewal; NAB staff in 1971 as executive vice president for station re- if it's fielder's choice, incumbent should win lations. By March 1973 he was serving as top executive offi- FCC decision renewing license of RKO General Inc.'s KHJ - cer under NAB President Vincent Wasilewski. Mr. Wasilew- TV Los Angeles in face of challenge by competing appli- ski said in statement Friday: "Everyone who knew Grover cant has been affirmed by U.S. Court of Appeals in Wash- Cobb appreciated that he was an extraordinary human being. ington. Court, in unanimous opinion, upheld commission He was a superb spokesman and respected advocate for in its conclusion that when renewal applicant and compet- broadcasting during his entire adult life, and the loss to the ing applicant present essentially equal records, it may make industry and NAB is incalculable." decision on basis of renewal applicant's past performance. Before joining NAB staff, he had served as member, vice And in circumstances of case in which RKO was faced chairman and chairman of radio board in 1964 -67 and chair- with challenge by Fidelity Television Inc., court said, com- man of joint board until 1969. Mr. Cobb entered broadcast- mission "did not commit reversible error." ing as announcer at KSAL(AM) Salina, Kan., in 1939 while Opinion came as relief to broadcasters and their attor- still sophomore at Kansas Wesleyan University. In 1941 he neys, and not only because renewal of station faced with migrated to WLVA(AM) Lynchburg, Va., then back to challenge by competing applicant was affirmed. Court jn- KSAL before enlisting in Navy Air Corps in 1942. Following cluded language in opinion making it clear it regarded its World War II he became sales and program manager at KIMV function in reviewing such cases as limited. Its responsibi- (FM) Hutchinson, Kan., then part owner and general mana- lity, court said, is restricted to determining whether com- ger of KVGB(AM) Great Bend, Kan., where he remained mission acted reasonably, on basis of substantial evidence, from 1948 to 1969. From 1969 to 1971 he was with Gan- and within its statutory and constitutional limitations. nett newspaper chain, Rochester, N.Y., as vice president, Challenger, comprising Los Angeles area businessmen, broadcasting. He is survived by his wife, Fan, and seven had filed its application in October 1965, and thus became children - four boys and three girls. first of new generation of challengers to license renewal Funeral services will be Tuesday morning (March 11) at applicants. Hearing examiner in case recommended grant of First Presbyterian Church in Great Bend. Fidelity's application, although he did so with little enthus- iasm; he said that "neither applicant is any bargain as a Fine tuning on nonduplication broadcast licensee." Commission reversed examiner, after FCC was putting finishing touches last week on modifica- concluding that, on comparative basis, both applicants were tions of rules designed to protect television station from equal. When applicants are otherwise equal, commission duplication of its network programing by cable TV -im- said, credit must be given for value to public "in the con- ported signals. And new rules generally follow outline of tinuation of the existing service." proposals under consideration for several months ( "Closed Court said: "On the whole it is fair to say that the com- Circuit," Feb. 17). Protection based on system of priorities

Broadcasting Mar 10 1975 7 1 1S Certain "Sandburg's Inalienable Lincoln" NBC Rights" Emmy and Tony Award -winner Hal Holbrook portrays Lincoln in Under this title, NBC News will a series of six dramas based on CELEBRATES present three 90- minute documen- Carl Sandburg's taries examining the legacy of Pulitzer Prize Thomas Jefferson. David Brinkley winning AMERICA biography will be the reporter. of the "Certain Inalienable Rights" will great explore Jefferson's understanding emancipator. The United States achieves its 200th of his phrase "life, liberty and the The series began in birthday next year, a proud occasion for pursuit of happiness" September with o program called -- all Americans. The people at NBC and then evaluate "Mrs. Lincoln's Husband." It was America's struggle followed recently by the touching share that pride and -with an abundance to be true to his "Sad Figure, Laughing," a study of Bicentennial- connected programming - lofty ideals. of the way Lincoln used humor to will be playing an important role in endure the pressures of politics and war. Both plays were spreading the word about our heritage, "Life'will show where Americans received enthusiastically by from sea to shining sea. came from, what they brought to reviewers and public alike. the new land and what they took Between than from it. It will be filmed in historic now and July4,1976,more American cities, as well as in 40 hours of NBC Television Network Europe, Asia and Africa. entertainment will be keyed to the anniversary. And more than 100 hours of Bicentennial programming are being produced by NBC News. The programs described on these pages represent only a small sample of the whole.

In addition to the nationally televised events, each of NBC's locally operated "Li bertf to be filmed largely on battlefields and in television stations will present about courtrooms -will explore the 70 hours gec red to its community's 200 -year battle to develop a particular role in the American story. notion of laws designed to guarantee individual freedom And the NBC Radio Network and stations are preparing similarly ambitious schedules.

All of this leads up to the great day itself -July 4,1976.On that day, NBC's entire schedule will commemorate the first of two hundred Glorious Fourths.

"The Pursuit of A fitting climax to a year no American Happiness". iir weigh will ever forget. the degree to which Americans, starting with Jefferson's vision, hove come to equate possessions with happiness, and freedom with social anarchy. 'he Michener "Go USA" Motion Picture And That's )roject" For children's audiences on Sat- Specials Not Al I ! urday, NBC will be staging 13 uthor James Michener has cre- Two truly outstanding movies half -hour stories about little -known There's-much more, including three ed o work expressly for NBC appropriate to the Bicentennial youngsters who have contributed "Hallmark Hall of Fame" specials the Bicentennial period. Its will hove their television premieres to the American story. dramatizing crucial moments in lbject is o fictional family living during the celebration year. One is "Go USA" will be dramatizing the nation's history... rough some of the events that The Wind," one of the exploits of such adventurers as "Gone With "Inventing of America," an Anglo- japed the notion. productions Deborah Sampson, a 16-year-old the most successful American view of inventions that The project will take them from in film history. With on all -star cost who served for two years in the shaped our nation's progress... e 1820's through the decades, as headed by Clark Gable and Revolutionary Army before it was "First Ladies' Diary," three 90- ey move from the East to o form Vivien Leigh, the movie won nine discovered that she was a girl; minute dramas to be shown Immunity in the Midwest. The Academy Awards, including those and teenager Sybil Luddington, a during afternoon hours, about -ea eventually burgeons into a "best picture" and "best ac- Colonel's daughter who warned for Presidents' wives who made g industrial town, bringing tress." The her Dutchess County townspeople other motion picture, their own contributions ... e advantages and problems "1776, Daniels as of an impending raid by the British. "stars William "Bound for Freedom," a drama- ch change produces. often John Adams and Howard Da Silva for-children dealing with slavery; The script has been written by as Benjamin Franklin in the film and Saturday morning, half -hour nmy Award- winning dramatist version of a Broadway stage hit. versions of "Life;' "Liberty "and dney Carroll. "The Pursuit of Happiness"... "A Gathering of One, "o portrait of Jonathan Edwards, the Colonies "first authentic genius f.. and Bicentennial- themed presentations of such annual spectacles as the Orange Bowl Porode, the Miss America Pageant, the Macÿ s Thanksgiving Day Parade and the Tournament of Roses Parade.

"Happy Birthday To Us"

The most ambitious single-clay's It promises viewers more (and programming of all comes on July a greater variety of) television 4, 1976, when NBC preempts its specials than they've ever seen in entire daytime and nighttime any one day. Among the high- television schedule for on all -out, lights will be live coverage of oll -live Bicentennial project entitled celebrations in some 200 villages "Happy Birthday to Us." and cities across the nation. "Today" Starting in July of this year, "Today" will devote one full program each week to saluting each of the 50 States, the District of Columbia and the Territories. Each salute will feature live, on- location segments illustrating the State or Territory's character and color, with entertainment provided by the area's best -known performers. geared to signal contours will be scrapped in favor of system in which top 100 market stations (including sta- In Brief tions in hyphenated markets) will be protected within 35 miles of reference point of their community of license; Decision reserved. Federal court in New York heard oral smaller market stations, within zone of 55 miles. Rules will arguments Friday on both sides of PTAR III, third version exempt systems with up to 1,000 subscribers based on of prime -time access rule, said it would issue verdict later. head end count, rather than systems of 500 subscribers based on community, as at present. (Broadcast Bureau ar- Bigger bucks. Budget for House Commerce Committee's gued for 800-subscriber -headend basis, but figures it pre- Subcommittee on Communications will be $223,000 this alleged impact on stations failed to persuade sented of year, five times last year's total. Even larger budget, of Commission will also permit cable system to commission.) $600,000, has been approved for Investigations Subcommit- protected signal on two channels, to avoid necessity carry tee, now headed by John Moss (D- Calif.) of blacking out one channel. Major remaining issue is time zone stations should continue to whether mountain Turnabout. Federal Trade Commission now recommends -day or whether protection should receive same protection, Congress fund multimedia antismoking advertising campaign, as is true of stations be reduced to simultaneous-only, with specific authorization "to purchase time on commercial will invite representatives of everywhere else. Commission broadcasting facilities." FTC notes increase in cigarette con- in panel confer- conflicting points of view to debate issue sumption since commercials were barred from broadcast ence; has be set. Final order incorporating new date yet to media in 1971. nonduplication rules is not expected to be issued for sever- al weeks. Renewed. FCC has granted renewal to WMAR -TV Balti- CBS charged with 'checkbook journalism' more and dismissed charges brought by Citizens Concerned About Communications against Baltimore station's licensee, CBS News's decision to pay former White House chief of A.S. Abell (publisher staff H.R. Haldeman for five hours of interviews Co. of Baltimore Sunpapers). Com- has missioner Benjamin Hooks dissented. evoked criticism from other network news organizations, along with blasts at "checkbook" journalism in general. Dickering. WPTF Inc., subsidiary of Durham Life New York Times reported Mr. Haldeman's fee to be close Insurance Co., has entered into verbal to $25,000, figure CBS sources would not substantiate. negotiations with Triangle Tele- CBS News drew distinction between paying for hard casters Inc. for purchase of WRDU -TV (ch. 28) Raleigh- news and paying for "memoirs," and likened Mr. Halde- Durham, N.C., according to local sources. Offer to buy or man's conversations to earlier presentations by Aleksandr sell is flatly denied, however, by Triangle President Robinson Everett. Durham -WQDR(FM) Solzhenitsyn and President Lyndon B. Johnson. Sources Life owns WPTF(AM) Raleigh. at both ABC and NBC took issue with distinction, claim- FCC crossownership rules do not ban radio owners from ing that any interview with Mr. Haldeman would by na- acquiring UHF facility in same market, although "persuasive ture be hard news. showing" is required. Plans for use of interview, between Mr. Haldeman and CBS News correspondent Mike Wallace, are expected to be Headliners announced this week. Material already recorded is expect- ed to be edited down to one or two hours, and will in- clude portions of Super 8mm amateur movies filmed by Mr. Haldeman while at White House. CBS has yet to de- cide whether footage, like that filmed with former White House aide G. Gordon Liddy, will be used as part of 60 Minutes or be given special documentary treatment.

ABC moving in on NBC's baseball franchise Negotiations were reported under way with baseball com- missioner's office late last week to move Monday Night Base- ball and probably All Star game to ABC -TV in 1976 and to alternate World Series and league championship playoffs Kaye Shafto annually between ABC and another network. In addition, Sydney M. Kaye, co- founder and for past 21 years chair- CBS -TV was said to be interested in new baseball feature - man of Broadcast Music Inc., named to newly created post Sunday afternoon games and perhaps Saturday games. All - of chairman emeritus, with G. Richard Shafto, retired presi- national baseball coverage has been on NBC exclusively - dent of Cosmos Broadcasting Co. group, who has been on for 28 years in case of World Series but current four -year - BMI board since 1954, elected to succeed him as chairman contract, reportedly at $18 million annually, expires at end ( March 3). Robert L. Pratt KGGF- of 1975 season. "Closed Circuit," of (AM) Coffeyville, Kan., elected to board to succeed late ABC would say only that negotiations were in progress Paul W. Morency, formerly of WTIC -AM -FM Hartford, and no deals had been set. NBC officials reportedly were Conn., and WTIC -TV (now WFSB -TV). In naming Mr. conferring with baseball commissioner's representatives Kaye, 75, to new post, board hailed his role in creation of Friday (March 7), although NBC sources seemed to accept BMI in 1939 as contribution beneficial to "the cause of all as likely their loss of exclusivity except on Saturday Game music" and "of inestimable worth" to public good. of the Week, for which they said negotiations were contin- uing. CBS officials minimized without quite denying reports Jospeh J. Sullivan Jr., corporate director of sales, Corin- of their interest. "We're watching with great interest what's thian Broadcasting Corp., New York, named to newly going on with the other two networks," one said. created post of executive VP- sales, Television Bureau of Independent sources speculated that ABC might pay $55 Advertising. George G. Huntington, executive VP and gen- million to $60 million for four -year package comprising two eral manager of TVB, appointed executive VP- operations. World Series, four All Star games, four years of Monday Harvey Spiegel, who has been senior VP -sales and market- night games and two years of league championship playoffs. ing, named senior VP- research and marketing.

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0000 0000 0 0000000(, '00 000 o 0 0 0 0 0 0 0 0 0000 0000 0 0 0 000iß 0000 000 8 00 óo00 00000 ó 8000 0 0 000 1700 B'WAY, NEW YORK, N.Y. 10019 (212) 582 -4030 Monday Memo®

A broadcast advertising commentary from Chuck Beisch, senior VP, McCann -Erickson, San Francisco

Warming up mother reinforce quality without turning off or in- Del Monte sulting the intelligence of America's in- to products creasingly more intelligent mothers? The Open a can of Del Monte green beans, answer is a dialogue on television. Film take one out and look at it- round, firm kids matter -of- factly going about the busi- and uniform in color. Just like every other ness of eating their vegetables while an one in the can. Now get in your car, drive off -screen announcer bombards them to Alaska, go into the local supermarket, with all the things a mother wants to hear. buy another can of Del Monte green Like how good it is and how thoughtful beans and open it -the same. Whether it's and knowing their mothers are in getting it London, Rome or Topeka, Kan., Del for them. Finally, he attempts to weasel Monte green beans are as alike as peas in a them out of the coveted catsup or fruit pod. cocktail. Words such as "special strain," select Let the kids be kids and let the an- variety and uniformity of color and prac- nouncer be Bill Cosby or Tommy tices such as midnight harvests to insure Smothers. And just in case you haven't tenderness are a way of life at the world's been watching television the past 18 largest packer of fruits and vegetables. months the conversations go like this: They're quality -control nuts. They have Bill Cosby: "I see your mother's gotten been ever since the first green bean went you Del Monte catsup." into the first can, way back in 1916. Five- year -old boy: "Yup." Advertising began in 1917. Since then, Bill Cosby: "And I'd say, taking just a wild with McCann -Erickson writing the words guess, that you like the deliciousness of it Chuck Beisch has been at McCann -Erickson and the pictures, Del Monte has and the thickness and you like what Del making in San Francisco since January of last year. assurance in a can. con- Monte's special blend of those seven stood for quality It Before that, he was last seen in the U.S. with herbs and spices is doing to that ham- vinced your grandmother and your "Gravy Train makes a dog feel like Rin Tin Tin." mother with ads that read: "Del Monte Sandwiched between were four years as burger." canned fruits prove an irresistible tempta- deputy creative director at McCann -Erickson, Boy: "Yup." tion to grown -ups and growing -ups alike. London. He is now a senior vice president and Bill Cosby: "Trade you my size 14 varsity Their supreme goodness and absolute creative director at the West Coast office of baseball shoes for it." purity are due to the Del Monte way of the agency. Boy: "Nope." selection and packing that imprisons all Bill Cosby: "I'll send you to the moon." the fresh fruit flavor and sunripened "It's not what we say that should Boy: "Nope." lusciousness within the can. The red Del change," he said, "it's how we say it. It Bill Cosby: "How about if I sent your Monte shield on every can is your was decided the client could be right. We sister to the moon." guarantee of quality on a complete line of would try to make quality relevant. So, we Boy: "I got two sisters." canned fruits and vegetables." initiated a search to isolate the emotional Bill Cosby: "They'll both go." That strategy remained unchanged until needs fulfilled in product selection and Voice Over: "When it comes to picking recent years because there has been little how quality related to that. About this catsup, Mother really does know best." reason to change -Del Monte products time our research identified a prime factor Individual consumer reactions to the were demonstrably better than the com- in the selection of canned fruits and commercials exceeded our best expecta- petition. Free enterprise being what it is, vegetables -gratification. That's the warm tions. The verbatims were particularly gra- however, the competition did improve feeling the housewife gets when she's tifying. Executions were "gentle," "soft and the gap narrowed. And for Del Monte done something nice for the family and sell," "entertaining," "intelligent" and quality control there is precious little room they signal their satisfaction. "left them with a pleasurable feeling." for improvement. They had to build a bet- We decided the highest praise any fruit The use of motherhood sparked: "It's ter mousetrap. or vegetable could receive was from a kid. pro- mother, it upgrades mother ... It Two years ago the corporation sought to We would use children to represent the doesn't make mother look like an idiot." measure the penetration and persuasive- entire family for awareness and impact. If Attitudes about Del Monte were terrific. ness of the 57 -year -old Del Monte quality you could convince a 5- year -old that Del First, of course, were statements of de- story. Early founders of the company Monte green beans were really good, you pendability, truthfulness and even that would have glowed with pride at the result were striking a blow for gratification all Del Monte was a "clean company." Im- of the research. Over the years the drip, over America. So, we elected to strike the portantly, however, women also got "a drip, drip of the quality story had worked. blow and in doing so our target- market warm feeling about the brand" and felt it As best as could be determined, Del housewife suddenly turned into a target - is a "company that has people in mind." Monte was an American byword for market mother. And with that came the Del Monte has now scheduled the quality. In the world of canned fruits and whole string of positive associations im- largest radio buy in its history. It began vegetables this is the one housewives plicit in the name. this year. know best. Of course, once we converted a kid, and Now we're able to back our initial But then, research came up with all that symbolically the family, it was important qualitative research with numbers. The business about how other brands had to direct the gratification to mother. If we results of the second wave of tracking quality and how the gap , had narrowed. did that it meant she and Del Monte were research are in. It's clear we've touched Furthermore, there was evidence that Del partners and we had effected an important the nerve. In psychological terms, we are Monte wasn't number one on the attitudinal change toward Del Monte. experiencing an unprecedented change in "friendliest and warmest" hit parade. Yes, but how to convert the kids? How attitudes toward Del Monte and Del The clearest steer we had at the time to communicate the litany of product firsts Monte products. Happiness is a gratified came from Fernando Gumucio, the client. and bests and exclusives that objectively mother.

Broadcasting Mar 10 1975 12 Let us help you give credit where credit is dui.

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Makes Dollars and Sense Doubleday Media Datebook Exclusive Offer 100 WATT Indicates new or revised listing This week March 9 -12 -Date Communications Corp., BIAS seminar. Hilton hotel, Memphis. March 10.13 -The Washington Journalism Center, "The Energy Crisis 1975, A Conference for Journal- DAYTIME ists." Contact: WJC, 2401 Virginia Avenue, N.W., Washington. (202) 331 -7977. Watergate hotel, Wash- ington. March 10 -13- American Foundation for the Blind Regional Monogers first national conference. Hilton Inn Northwest, Okla- Bob Dolchau homa City. WITH March 10.10- Howard University School of Commu- 13601 Preston Rd. nications, Washington, Fourth Annual Communications Dallas 75240 Conference. Contact: (212) 636 -7690. 214-233 -4334 March 11 - International Radio and Television Society 35th anniversary banquet. Presentations of IRIS Gold Medal to Elton H. Rule of ABC Inc. and Neil Sargent PSA. special citation to Sol Taisholl, editor, Broadcasting, Americana hotel, New York. 2345 W. Buckeye Rd. In growing southeast market. Phoenix 85009 March 11 -New York State Broadcasters Associa- Liberal terms to tion 21st annual membership meeting and legisla- 602-264-7459 qualified buyer. tive dinner. Perry B. Bascom, WNBC -AM -FM New Priced under $200,000. York, chairman. Silo- Ramada Inn, Albany. Peter V. O'Reilly March 11- Hollywood Radio and Television Society 15th annual International Broadcasting Awards dinner. 1730 M. St. N.W. Call Bob Dolchau Collect: 214-233 -4334 Century Plaza hotel, Los Angeles. Washington 20036 March 14.15- Country Radio Seminar, Statler Hilton 202-872.1100 Motor Inn, Nashville. For registration forms and information: Country Radio Seminar, Box 12617, Nashville 37212. Conway C. Crol March 14- 16- American Advertising Federation sev- P.O. Box 28182 enth district meeting. Knoxville, Tenn. San Antonio 75228 Doubleday Medio 512-434-9468 Drokers of Rodio `. CAN c Also in March March 17 -Due date for reply comments to FCC regarding use of rerun material In prime time on network affiliated stations. March 17 -Reply comments due at FCC on inquiry into need for federal regulations to avoid nondupll- cative CATV rules at slate and local levels. March 17 -18-Ohio Cable Television Association annual convention. Jim DeSorrento, chairman. (216) 464 -1800. Scott's Inn, Columbus. March 18 -White House News Secretary Ronald Nessen addresses Washington chapter of Sigma Delta Chi. National Press Club, Washington. March 19- Pennsylvania Association of Broadcast- ers annual congressional dinner- reception. "Gold Medal" presentation to Governor Milton J. Shape. Washington Hilton, Washington. March 21-Council of Better Business Bureaus COLLECTION forum on Consumer Product Warranty Act. Advance registration 545. Washington Hilton hotel, Washing- ton. March 21 -22 -Women in Communications Inc., Mid- SOMETHING FOR EVERYONE west region meeting. Denver. March 24-28--Corporation for Public Broadcasting spring radio conference. Statler Hilton hotel, Wash- ington. A beautiful music programming service that is easy to March 25 -Grahm Junior College fifth annual Com- operate, munications Day. 632 Beacon Street, Boston. perfectly blended, and technically unequaled. March 28 -27- Kentucky CATV Association spring A collection of the best -loved religious music, tailored to fit any convention. Continental Inn, Lexington. format, at a most reasonable price. April And debuting at N.A.B., a weekend "rock" program guaranteed April 1- Deadline for entries, Broadcasters Pro- to be the most unique production package available. motion Association community involvement awards. Contact: Professor Robert Schlater, Television and So come by suite 477 -78 at the Hilton Hotel. There's something Radio Department, 322 Union Building, Michigan there for everyone! State University, East Lansing 48823. April 1- Deadline for applications, 1975 -76 Ed- ward R. Murrow Fellowship, Council on Foreign Relations, 58 East 68th St., New York 10021. Con- The McLendon Collection tact: Zygmunt Nagorski. AprII 1- Deadline for applications, National En- McLendon Building dowment for the Humanities fellowships for journal- ists. C -3, Cypress Hall. Stanford University, Stanford, Dallas, Texas 75201 Calif. 94305; or Department of Journalism, Univer- (214) 651 -1010 sity of Michigan, Ann Arbor, Mich. 48104. April 2 -U.S. Court of Appeals in Washington rehears en banc Pensions fairness- doctrine case (Broadcasting, Dec. 23). Represented by Ralph Stachon and Associates, 1322 Inwood April 34-Alpha Epsilon Rho, national honorary Road. broadcasting society, annual convention, Las Vegas. Dallas, Texas 75247 (214) 638-6231 April 4 -5- Region 6 conference, The Society of New Jersey, Delaware, New England. Syracuse Uni- Professional Journalists, Sigma Delta Chi, for mem- versity, Syracuse, N.Y. bers in North Dakota. Minnesota and Wisconsin. Site Region 4 The Society of to be announced, Eau Wis. April 11.12- conference, Claire, Professional Journalists, Sigma Delta Chi, for mem- DONAHUE! April 4.5- Region 12 Conference, The Society of bers in Michigan, Ohio, western Pennsylvania, West Professional Journalists, Sigma Delta Chi, for mem- Virginia. Ohio State University, Columbus. bers in Arkansas, Louisiana, Mississippi and Tennes- April 11 -12- Region 5 conference, The Society of see west of eastern time zone. University of Missis- Professional Journalists, Sigma Delta Chi, for mem- sippi, Oxford. bers in Illinois, Indiana, Kentucky. Northwestern Um- April 4-6-Women in Communications Inc., North varsity, Evanston, III. The BIG ONE... Central region meeting. St. Paul Hilton, St. Paul. April 11 -12- Region 7 conference, The Society of Professional Journalists, Sigma Delta Chi, for mem- April 4-6-Women in Communications Inc., Great bers in South Dakota, Nebraska, Kansas, Iowa Lakes region meeting. Ohio State University, Holiday Southern Illinois University- Edwardville chapter. Site Inn, Columbus. to be announced, Kansas City, Mo. April 4-6-Women in Communications Inc., North- April 12 -13 -Women in Communications Inc., Pa- east region meeting. Hartford, Conn. cific Northwest region meeting. Portland. April 4-6--Broadcast Education Association annual April 13.17 -Broadcast Industry Conference. meeting. Las Vegas Convention Center. Broadcast Preceptor, Broadcast Media and CAT4 Community Service Awards. Speakers include: Frank April 4-6-Region 2 The conference, Society of N. Stanton, former president, CBS; Bill Leonard. Professional Journalists, Sigma Delta Chi, for mem- VP, News; Larry Gelbart and Gene bers in Maryland, senior CBS District of Columbia, North Car- Reynolds. producers of M'A'SH. Banquet April 17, olina, Virginia. Site to be announced, Chapel Hill, Hyatt Regency hotel. San Francisco State U., 1600 N.C. Holloway Avenue, San Francisco 94132. (415) 469- April 4.8- Region 11 conference, The Society of 2456. Professional Journalists, Sigma Delta Chi, for mem- April 13.17- National Cable Television Association bers in California, Nevada, Arizona. Hawaii. Site to 24th annual convention. Rivergate convention center, be announced, Pasadena, Calif New Orleans. April 5- 6- Region 10 conference, The Society of April 16- Council of Churches City of New York Professional Journalists, Sigma Delta Chi, for mem- annual awards luncheon for commercial and educa- bers in Washington, Oregon, Idaho, Montana, Alaska. tional radio /TV stations. Marylhurst College, Portland, Ore. April 17 -16- American Advertising Federation sixth April 6- Association of Maximum Service Tele- district meeting. Site to be announced, Chicago. casters, Washington. 19th annual membership meet- April 17 -19 - Louisiana Association of Broadcasters ing. 2 p.m. MGM Grand hotel, Las Vegas. spring convention, Sheraton Chateau-Charles, Lake April 8- Society of Broadcast Engineers annual Charles. meeting. 3 -5 p.m., conference rooms 2 & 3, Las April 17 -19- Region 3 conference, The Society of Vegas Hilton, Las Vegas. Professional Journalists, Sigma Delta Chi, for mem- Florida April National Association of Broadcasters an- bers in Alabama, Georgia, South Carolina, 6-9- to be nual convention. Las Vegas convention center. and Tennessee east of eastern time zone. Site announced. Orlando, Fla. April 6 International Industrial Television Asso- -9- Mexico Broadcasters Association ciation annual conference. Sahara hotel, Les Vegas. April 17- 19-New convention. Roswell Inn, Roswell. April National Association 8.10- of Evangelicals Advertising Federation fourth 33rd annual convention. Site to be announced, Los April 17 -20- American Angeles. district meeting. Site to be announced, Fort Lauder- dale. Fla. April 10.13- Association of Federal Communications Commission Engineers annual meeting. Hotel Rancho April 18 -19- Indiana Associated Press Broadcasters Bernardo, San Diego. Association annual meeting. Marott hotel, Indianap- olis. April 11.12- Region 1 conference, The Society o Professional Journalists, Sigma Delta Chi, for mem April 18.20 -Women in Communications Inc., South bers in New York, central and eastern Pennsylvania region meeting. Site to be announced, Memphis. April 18-25 - MIFED, International film, TV film and documentary market. Largo Domodossola 1, 20145 Milano, Italy. Contact: Gerald Rapport, 159 Major meeting dates in 1975.76 West 53d Street, New York (212) 582 -4318. Associated Press Broadcasters April 6-9-National Association of Broad- April 19- Georgia casters annual convention, Las Vegas con- Association, annual meeting and awards presentation. vention center, Las Vegas. Marriott Motor hotel, Atlanta. April 13- 17- National Cable Television Asso- April 20- Children's Television Fair, sponsored by ciation 24th annual convention. Rivergate Committee on Children's Television, San Francisco, convention center, New Orleans. and 20 professional and civic organizations. Previews of children's programs, dialogue groups for parents April 23 -27- American Women in Radio and and children and workshops. Contact: (415) 863 -9434. Television 24th annual convention. Continen- University of California Education Extension, San tal Plaza hotel, Chicago. Francisco. May 13-14-Annual convention. CBS -TV April 22- Extended due date for comments regard- affiliates, Cenr;;ry Plaza hotel, Los Angeles. ing FCC's cable rules and carriage of spoils pro- May 18.20- Annual convention. NBC -TV grams. Reply comments due May 6. affiliates, Century Plaza hotel, Los Angeles. April 22- Missouri Broadcasters Association Broad- May 28-30--Annual convention. ABC -TV cast Day dinner. University of Missouri, Columbia. affiliates, Century Plaza hotel, Los Angeles. April 22- 23- Kentucky Broadcasters Association May 29-31- Associated Press Broadcasters spring convention. Stoulfers Inn, Louisville. convention. Palacio del Rio, San Antonio, Tex. April 23- 24- Institute of Broadcasting Financial In ratings! June 8.11- Broadcasters Promotion Associa- Management/Broadcast Credit Association quarterly tion 20th annual seminar. Denver Hilton hotel, board of directors meetings. Century Plaza hotel, Denver. Los Angeles. In total women! 17.19 Radio Television News Direc- Sept. - April 23-26- International Communication Associa- tors Association International convention. meeting. hotel, Chicago. Fairmont hotel, Dallas. tion annual LaSalle In Detroit, Chattanooga, Atlanta, Tele- Sept. 17-20- Institute of Broadcasting Finan- April 23- 27- American Women in Radio and Dayton, Green Bay, Milwaukee, cial Management annual Conference. Century vision 24th annual convention. Continental Plaza Plaza hotel, Los Angeles. hotel, Chicago. New Haven, Orlando, Peoria, Sept. 17- 20- National Association of FM April 24 -25- Practicing Law Institute workshop, Phoenix, Savannah, Panama City Broadcasters 1975 National Radio Broadcast- "New Communication Services: The Era of Competi- ers Conference & Exposition. Marriott hotel. tion. Barbizon Plaza hotel, New York. and Ft. Myers, Florida!* Atlanta. April 24-25 - American Advertising Federation Don Dahlman or Gene Oct. 9 -12 -Women in Communications Inc., 11th district meeting. Site to be announced, Boise, Contact annual national meeting. Sheraton Inn -Skyline Idaho. Graham. East, Tulsa, Okla. April 25.26 -Women in Communications Inc., Far Nov. 12-15-The Society of Professional Jour- West region meeting. Site to be announced, Malibu, nalists, Sigma Delta Chi, 66th anniversary Calif. convention, Benjamin Franklin hotel, Phila- /AV C O delphia. April 27.29- Chamber of Commerce 63d annual / meeting, "America's Future -Our Critical Choices." PROGRAM SALES Nov. 18- 20- Television Bureau of Advertising Speakers: Marvin Kalb, CBS diplomatic correspond- A DIVISION OP AVCO BROADCASTING CORPORATION, annual convention. Americana hotel, New ent; James Jackson Kilpatrick, syndicated columnist - York. television commentator; Louis Rukeyser, economic 1600 Provident Tower, Cincinnati, Ohio 45202 Feb. 21.25, 1976-National Association of analyst -TV producer. Ticket information: (202) 659- 513/241 -1822 Television Program Executives 13th annual 6081. Washington Hilton hotel, Washington. conference, Fairmont and Mark Hopkins 'ARB Nov.'74. Audience and related data are based on estimates April 28- Television Bureau of Advertising fourth provided source indicated and are subject to the qualifica- hotels, San Francisco. 29- by the annual retail TV commercials workshop. Biltmore tions issued by this service. Copies of such qualifications available hotel, New York. on request.

Broadcasting Mar 10 1975 15 April 30 -May 2- Washington State Association Of Broadcasters 1975 spring meeting. Hotel to be an- INDUSTRY nounced, Yakima. May May 2 -3 - Sigma Delta Chi awards banquet and Region 8 and 9 conference, The Society of Pro- fessional Journalists, Sigma Delta Chi, for members STANDARD in Oklahoma, Texas, Wyoming, Utah, Colorado, New Mexico. Site to be announced. El Paso, Tex. May 2-4 - Illinois News Broadcasters Association, spring convention. Ramada Inn, Champaign. schafer ELECTNOWCS CORPORATION May 5-7- National Association of Broadcasters state presidents conference. Mayflower hotel, Washington. May 8-9- Kansas Association of Broadcasters con- 101.016 vention. Hilton Inn, Salina. IlIMIU May 11- 13- Pennsylvania Association of Broadcast- ers 1975 convention. Hotel Hershey, Hershey, Pa. $111.1111111 May 12- Awards luncheon, Robert F. Kennedy Jour- nalism Awards for outstanding coverage of the prob- 111.1111111111 WilNIFIllii lems of the disadvantaged In America. Site to be an- nounced. Washington. MM. 601111111.6 ll Willie May 13-14- Annual convention. CBS -TV affiliates, MM. 4.0.100 MOO Century Plaza hotel, Los Angeles. May 15-le- Western States Advertising Agencies '' MM. IWO* WPM Association annual conference. Canyon hotel, Palm IMP1111110, ingili Springs, Calif. MM. May 18.20- -Annual convention. NBC -TV affiliates, ItIMIllie '00111.1° iMMI - Century Plaza hotel, Los Angeles. May 19- National Academy of Television Arts and 1.1.1.1 01001.10 .IMIIM. Sciences. Presentation of 1974 -75 Emmy Awards, New York and Hollywood. To be telecast on CBS -TV. MIMI ~Ai May 21 -23 -Ohio Association of Broadcasters spring 00.01 #1.111.. convention. Imperial House South, Dayton. May 22- 24- Fourth Annual Publi -cable Conference, WOO_l WIll University of Kentucky, Louisville. Contact: Barbara $.6OWN. r,T, Patterson (202) 833 -4108. MUM May 28-30-Annual convention. ABC -TV affiliates, iii1111111111 itill11111111111 Century Plaza hotel, Los Angeles. May 29-31-Oregon Association of Broadcasters MOW . 01011111116 spring conference. Holiday Inn, Medford. May 29.31-Associated Press Broadcasters Inc. 1975 national convention. Keynote speaker will be Arthur Taylor, president of CBS Inc., Hotel Palacio Del Rio, ®® é mo..., ®m ,-, .: San Antonio, Tex. Texas APBA annual meeting will e be held at same time. o audlof ile 1

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So many AM, FM and TV stations have ordered AUDIOFILES from Schafer that were having a hard time keeping up. So, order yours now ... and even if you have a short wait, be patient. Hardware and software The AUDIOFILE is worth waiting for. EDITOR: Reference is made to your edi- torial, "Wheel of Fortunes," in the Feb. Name 24 issue. rStation_ Programing is the product of broad- Address casting. The National Association of scha City Broadcasters would not have a conflict State 1P SCHAFER ELECTRONICS CORPORATION with the National Association of Televi- 75 Castilian Dr. sion Program Executives if the former Santa Barbara Research Park realized that (1) equipment is for trans- Goleta, California 93017 mission of programing and (2) the FCC would have less concern for our industry if Please broadcasters concentrated more on pro- send SUBSCRIBER graming. E. Becker, vice presi- SERVICE -Ralph dent- television, Rust Craft Broadcasting 3 years $60 Co., Pittsburgh. Broadcasting m 2 years $45 The newsweekly of broadcasting and allied arts 1 year $25 Questions of intent Canada Add $4 Per Year Foreign Add $6 Per Year EDITOR : If the television industry is Name Position 1975 Cable sincere about cooperating with the FCC Sourcebook $10.00 and the public in the scheduling of vio- Company (If payment with lent and sex -oriented programs, why does order: $8.50) it leave a loophole through which its cred- Business Address 1975 Yearbook $17.50 Home Address ibility escapes? (If payment with one it order: $15.00) On the hand sets aside the hours 7 9 City State Zip Payment enclosed of to p.m. for "family viewing" and Bill me on the other hand it proposes the use of "viewer advisories" to warn of any shows BROADCASTING, 1735 DeSales Street, N.W., Washington, D.C. 20036 in family time that might be considered ADDRESS CHANGE: Print new address above and attach label from a recent issue, or print old address questionable. If it sees the possibility of a including zip cede. Please allow two weeks for processing. show being questioned, why should it be

Broadcasting Mar 101975 16 scheduled in so- called "family viewing" time? BROADCASTING PUBLICATIONS INC. "Viewer advisories" could possibly be a Sol Taishoff, chairman. misnomer. Could they net actually serve Lawrence B. Taishoff. president. DONAHUE'S as Maury Long, vice president. teasers to draw a bigger audience to Edwin H. James, Wee president. the "questionable" show? Joanne r. Cowan, secretary. By Irving C. Miller, treasurer. not facing the problem squarely Lee Taishoff, assistant treasurer. and honestly the television industry will TOP! only be adding to its problems, not solv- ON ing them. Art Martin, general manager, WMRN -AM -FM Marion, Ohio. Bröä,decästiang Discourse on Delphi TELEVISION° EDITOR: We are extremely disappointed Esecudve and publication headquarters that you referred to the technique that BROADCASTING -TELECASTING building, we used [in Cox Broadcasting Corp.'s 1735 DeSales Street, N.W., Washington, long range planning study on media fu- D.C. 20036. Phone: 202- 638-1022. tures; BROADCASTING, Feb. 24), the Del- Sol Taishoff, editor. phi approach, simply as "a technique de- Lawrence B. Taishoff, publisher. veloped by Pentagon- sponsored think tanks and which had mixed success dur- EDITORIAL ing the war in Vietnam." All research Edwin H. James, executive editor. Donald West, managing editor. techniques have mixed success depending Rufus Crater (New York), chief correspondent. upon how they are applied. Leonard Zeidenberg, senior correspondent. J. Daniel Rudy, assistant to the managing editor. The Delphi approach was initially de- Frederick M. Fitzgerald. senior editor. veloped by Rand Corp. for the govern- Joseph A. Esser, Pat Thach, Jonathan Tourtellot, assistant editors. ment almost 15 years ago. Since then, Mark Harrad, Randall Moskop, Joanne Ostrow, this research technique has been used by stag writers. Nicholas Sabalos Jr., Donna Wyckoff, IBM, Xerox, Shell Oil, DuPont, AT &T, editorial assistants. Union- Carbide, Owens- Corning, Lock- Betty Rich', secretary to the editor. heed, Aetna Insurance, America, Bank of BUSINESS Weyerhaeuser, Western Electric, Smith Maury Long, vice president. Kline- French, Monsanto, General Dy- David N. Whitcombe, director of marketing. namics and many other companies. Doris Kelly, secretary. In order to be most successful, a Del- ADVERTISING phi survey must have a good rate of Winfield R. Levi, general sales manager (New York). John Andre, sales manager -equipment and participation and the participants must engineering. be knowledgeable about the subject of David Berlyn, Eastern sales manager (New York). the In Ruth Lindstrom, account supervisor (New York). study. our Delphi study, we en- Bill Merritt, Western sales manager (Hollywood). joyed an 80% participation rate in the Lynda Dorman, classified advertising manager. first phase and then 85% in the second phase. These rates are considerably above CIRCULATION Bill Criger, circulation manager. average. James A. Landon, vice presi- Kwentin Keenan, subscription manager. dent- planning and research, Cox Broad- Barbara Chase, Lucille DiMauro, Odell Jackson, casting Corp., Atlanta. Patricia Johnson, Jean Powers. PRODUCTION In answer to Iselin Harry Stevens, production manager. Susan Cole. EDITOR: Re the Feb. 17 "Monday Memo ": I question the last two para- ADMINISTRATION Irving C. Miller, business manager. graphs concerning political rates. Mr. Lynda Dorman, secretory to the publisher. Iselin states: "There should be the strict- Philippe E. Boucher, Gloria Nelson. est of regulations on the subject of polit- BUREAUS ical rates. Without standardization, it's a NEW YORK: 75 Rockefeller Plaza, 10019 mess." Phone: 212 -757 -3260. Rufus Crater, chie) correspondent. I think that if Mr. Iselin and the sta- Rocco Famighetti, senior editor. tions he is dealing with will John M. Dempsey, assistant editor. carefully read writer. the rules and regulations concerning po- Marc Kirkeby, staff Winfield R. Levi, general sales manager. litical rates, they will find that they are David Berlyn, Eastern sales manager. very explicit and, above all, most strict. - Ruth Lindstrom, account supervisor. Jackie Morrone, Harriette Weinberg, advertising Roy A. Mapel, general manager, K1ML- assistants. (AM) Gillette, Wyo. A solid #1 in Detroit!* HOLLYWOOD: 1680 North Vine Street, 90028. Phone: 213463 -3148. Earl B. Abrams, senior correspondent. Against all network and local Bill Merritt, Western sales manager. Glover DeLaney Sandra Klausner, assistant. programming! With success like EDITOR: C. Glover DeLaney, president this in Detroit, just think what BROADCASTING magazine was founded in 1931 by emeritus of the New York State Broad- Broadcasting Publications Inc., using the title Donahue can do in your market! casters Association, who died last month BROADCAsrING-Tile News Magazine of the Fifth (BROADCASTING, Was Estate. Broadcast Advertising* was acquired in Contact Don Dahlman or Gene Feb. 24), an ex- 1932, Broadcast Reporter in 1933, Telecast in traordinary man. Then Governor Mal- 1953 and Television in 1961. Broadcasting - Graham. colm Wilson said it for all of us when, Telecasting was introduced in 1946. during a trip to Rochester, he placed /AV CO some phone calls from Glover's office at PROGRAM/ SALES WHEC -TV. "I'm sitting in the chair of a A DIVISION OF AVCO BROADCASTING CORPORATiON great man," said the governor. Reg. U.S. Patent Office. 1600 Provident Tower, Cincinnati, Ohio 45202 I can't resist the observation that ours o 1975 by Broadcasting Publications Inc. 513/241 -1822 is a lesser calling because of his passing. ARB Nov.'74. Audience and related data are based on estimates William F. O'Shaughnessy, president, Microfilms of BROADCASTING are available from provided by the source indicated and are subject to the qualifica. - University Microfilms, 300 North Zeeb Road, lions issued by this service. Copies of such qualilicatrons available wvox(AM) New Rochelle, N.Y. Ann Arbor, Mich. 48103. on request.

Broadcasting Mar 10 1975 17 Can a chief engineer afford to think only like an engineer?

Put a good picture on a TV set. at home in front of his TV set-who doesn't know * - That's always been the first thing a chief engineer has anything about film or tape or any of it. to think about. All he knows is that he sees the news or he dc:lesn I3ut it doesn't seem to be the only thing anymore. If there was a fire downtown at 4 o'clock and he heals Today, more and more chief engineers are thinking about it on the radio driving home, he wants to see it.at more and more like station managers. 6 o'clock. Instead of hearing about it. Again. They have to. They've got staff meetings to go to, And if one station can get that kind of news on the.: they've got equipment to buy, they've got camerainen to air consistenily, chances are the guy at home will be watch- keep happy, they've got program directors to ke.O'happy. ing that one station. Consistently. Now they've got this whole new thing crelectronic And chances are that station will be using the Akai journalism to think about. VTS-150, the portable color videotape system that's being How can their station adapt. used by more stations in more states than any other system. Most agree the way to do that is with one of those If you'd like to find out why, just write us and well little portable color videotape systems. send you a brochure. But what about the chief engineer who If you'd like, to see why, just write us and doesn't agree. What is he thinking about. we'll come and show you. Probably not about the guy sitting TM Its something to think about. 2139 East Del Amo B NO Compton Calif. 90220 0

Vol. 88 No. 10 @IgEoRln

in Las Vegas early next month for the 53d speedily on the "great bulk" of appli- Media annual NAB convention. cations of broadcasters -of those whose The basic outlines of some of the items records indicate they are serving the pub- have been known for some time. At least lic interest -while sifting out for closer Chairman Wiley sketched his views of examination by the commission applica- Wiley pushes what several should contain, in a speech tions of those "who may not be satisfy- to broadcasters attending a regional meet- ing their obligations as public trustees." renewal relief ing in Washington in January (BROAD- A system of delegations of authority is CASTING, Jan. 13). now in effect; however, the delegations The policy on renewal /comparative now being drafted will be the product of to front burner proceedings, he felt, should make it clear extensive staff studies of station opera- that broadcasters who "substantially" tions. The work on the delegations proj- Commission policy likely to be meet the needs and interests of their ect is said to be in an "early stage." offered in time for NAB convention; service area and whose record is clear The commission has already considered FCC also working on cable matters of any "serious deficiency (such as mis- one version of a statement on citizen -sta- that would be hot items at NCTA meet representation, double billing, fraud, tion agreements provided by the staff, but etc.)," will be renewed, "regardless of sent it back for reworking ( "Closed Cir- The FCC staff has been hard at work what the challenger has promised." Left cuit," Feb. 24). Basically, it would consti- for several months on a package of items undefined in the speech, however, was tute a notice of inquiry in which the com- of critical importance to broadcasters - "substantial." mission would ask for comment on a pro- license- renewal policy. And whether by As for ascertainment, he said that posed statement placing no restraints on accident or design, it appears that most if should be a continuous year -round proc- the substance of agreements but stress- not all will be completed in time to permit ess and that the procedures prescribed by ing that broadcasters must retain respon- the commission to maintain what has be- the commission should not be applied sibility for operating their stations. come something of a tradition- produc- uniformly to all stations; differences These are not all the major items facing ing major pieces of news for broadcasters among stations -as to size and service the commission in the weeks ahead. An- to chew over at the National Association (radio and television), among other things other one concerning broadcasting in- of Broadcasters annual convention. -would make uniformity of application volves a possible rule limiting regional The items in preparation include a "both unnecessary and unwise," he said. concentration of control -a matter Chair- statement on commission policy govern- (The staff document focuses on renewal man Wiley disclosed in September he had ing comparative hearings involving re- applicants; the commission's primer on asked the staff to look into (BROADCAST- newal applicants, a document on pro- ascertainment designed for new- station ING, Sept. 23, 1974). cedures that renewal applicants are to and transfer applicants would not be mod- In addition, the commission has two follow in ascertaining community needs ified.) major cable- television items on its im- and problems, a new radio renewal form, The renewal form being prepared for mediate agenda- modification of its pay - delegations of authority to the staff to radio station licensees is said to be, as cable television and network-nonduplica- act on renewal applications, and a notice the chairman said it should be, "shorter tion rules. Disposing of these items would of inquiry on what the commission will and simpler" than the present one of not only give broadcasters something to approve in the way of agreements broad- eight pages and 33 questions. talk about at their convention but, in ad- casters reach with citizen groups that par- He also talked about delegations of dition, cable operators at theirs -which ticipate in the license -renewal process. authority to the staff to permit it to act begins the following week. Although some of these matters have been pending for many months, the com- Onward and upward. Minority -group members and women continue to advance mission did not begin to dig into them in the broadcasting industry. The FCC last week released the results of an annual until late last year, when it became evi- study of employment patterns showing that women had increased from 33,001 in dent that Congress would not act on li- 1973 to 35,765 last year, while blacks, Orientals, American Indians and Spanish - cense- renewal legislation -and that the surnamed Americans, both men and women, increased from 16,139 to 17,562. commission would have to assume full The gains in terms of percentage of total employment in broadcasting is slight, responsibility for reforming the renewal less than one percent in each category. But 1973 had also shown an improve- process. ment over the record for 1972, the first year in which the commission collected One item on which work has not yet employment statistics. The complete breakdown for 1974, based on data supplied begun is a statement on policy governing by stations with at least five full -time employes, follows: the renewal process when competing ap- Number of Employes (Full and Part -time) plications are not involved. And Chair- 1974 1973 1972 man Richard E. Wiley last week began exhibiting uneasiness at what he felt was Total Male and Female .. 141,700 (100 %) 136,960 (100 %) 130,656 (100%) Female 35,765 (25.2) 33,001 (24.0) 30,064 (23.0) a lack of sufficient progress at the staff Only level; he was dissuaded from calling the Minority Groups responsible staffers to a meeting on Satur- (Male and Female) day morning only after they assured him Negro 11,188 (7.8) 10,296 (7.5) 8,724 (6.6) that several of the items would be ready Oriental 1,018 (0.7) 902 (0.6) 689 (0.5) for discussion with him next week. But American Indian 611 (0.4) 570 (0.4) 532 (0.4) predicted the commission will Spanish -surnamed one official 4,028 have acted on "most if not all' of the American 4,745 (3.3) 4,371 (3.1) (3.0) projects by the time broadcasters assemble Total Minority Groups 17,562 (12.3) 16,139 (11.7) 13,973 (10.6)

Broadcasting Mar 10 1975 19 the company was negotiating with other buyers for the disposition of those divi- Five Northeast CCI heads sions. "It is almost certain," he said, that the company will totally liquidate. outlets under gun The CCI purchase, if completed, at renewal time toward top would be made for $20 million in cash and $15 million in 15 -year, 10% deben- All are in Massachusetts; among groups tures convertible into Combined Com- one has two competing munications common stock at $22 of applications filed against it In deals of $36 million -plus debentures per share. it contracts to buy seven stations CCI is traded on the American Stock Four New England stations were objects that would all but fill portfolio Exchange and closed last Wednesday at of petitions to deny and one was hit with 14%. Globetrotter is traded over the two competing applications last week as Combined Communications Inc., Phoenix - counter and was bid at 21/2 the same day. the deadline for filing against their re- based broadcast group and outdoor ad- Unaudited figures for CCI's 1974 finan- newal passed. vertising firm, last week went on a buy- cial report estimated gross revenues at Hardest struck was WCVA -FM Glouces- ing spree that will enlarge its portfolio $120,056,000 compared to $104,547,000 ter, Mass., which was the target of two to 20 stations, only one shy of the FCC's in 1973. Net income for the same period competing applications filed by Grand - limit, if everything works out. In the was reported at $6,175,000 compared to banke Corp. and North Shore Christian process it also contracted to acquire the $4,961,000 for 1973. Broadcasters Inc. Harlem Globetrotters and associated en- Combined Communications also made Grandbanke, in its mutually exclusive terprises. The deals aggregated well over tentative agreements to buy radio stations application, said it would revise the $36 million. from two other companies: KEZL(FM) present licensee's 100% symphonic music In the biggest of three transactions, San Diego from PSA Broadcasting for format to use a smaller portion of the CCI agreed in principle to purchase the about $850,000 and Kns(AM) Los An- same music (29 %), coupled with a mix- Chicago -based Globetrotter Communica- geles from Eleven -Fifty Corp. for 15,000 ture of jazz, folk music, and a heavy tions Inc.'s five radio stations, its world - shares of CCI stock (worth about $250,- block (24 hours weekly) of local news famous basketball team, GCI Merchan- 000 last week) plus assumption of liabili- and public affairs. Grandbanke's princi- dising International (which licenses dis- ties reportedly running into millions. pals include Edward P. Mattar (66 %), tribution of products related to the PSA is a subsidiary of the California - Josiah A. and Helen B. Spaulding and basketball operation) and the GCI sta- based airline of the same name. It also their son, George B. (11.3% each). Mr. tion representative firm for $35 million. owns KLVE(FM) Los Angeles, KEZR(FM) Mattar owns a management and market- The agreements are subject to approval San Jose and KEZS(FM) Sacramento, all ing consultancy firm in Brookline, Mass., of the boards and stockholders of both California. (The Sacramento station has and Josiah Spaulding is a Boston attorney. companies, which are publicly traded, and been sold to multiple -owner ASI Commu- North Shore Christian Broadcasters of the FCC. nications for $700,000 [BROADCASTING, promised to bring local news to Glouces- The Globetrotter radio stations are Oct. 21, 1974] pending FCC approval.) ter and the surrounding Cape Ann area, WVON(AM) and WNUS -FM Chicago, Eleven -Fifty Corp., of which John Palmer along with a 65% chunk of programing wIxY(AM)- WODK(FM) Cleveland and is president, is owned by employes and "dealing with man's physical, emotional WDEE(AM) Detroit. Globetrotter took outside investors. and psychological needs." The religious - possession of the Chicago stations only If all deals go through, Combined oriented group also suggested that if the a month ago (BROADCASTING, Feb. 10) Communications' broadcasting portfolio commission should reject its applica- in consummation of a $3,550,000 pur- will be increased to seven television sta- tion for a construction permit, it would chase from the McLendon Corp. At the tions, seven AM's and six FM's. Its pres- be willing to share time with present same time it relinquished its license to ent holdings are KTAR (AM )-KBBC (Fm ) owner, Simon Geller, who has an FCC another Chicago -area AM station that it Phoenix and KTAR -TV Phoenix -Mesa; waiver to broadcast fewer than the had operated with the wvoN call letters KARK -TV Little Rock, Ark.; wrrA(Tv) minimum hours specified in its rules. that it transferred to its new acquisition. Fort Wayne, Ind.; KBTV(TV) Denver; North Shore's principals are Robert J. It had bought the original wvoN facility, WLKY -TV Louisville, Ky.; KOCO -TV Okla- and Linda R. Kendall and John Clark companies, which are publicly traded, and homa City; WXIA -TV Atlanta; wwDJ(FM) (1/2 each), all members of the National which was licensed to Chicago suburb Hackensack, N.J.; WSAI(AM)- WJDJ(FM) Religious Broadcasters Association, who of Cicero, for $9 million four years ago. Cincinnati, and xKDJ(FM) Los Angeles. have previously worked in college radio. FCC rules prohibit licensees from sell- The last five stations were acquired last Petitions to deny were filed against ing stations they have owned for fewer August (BROADCASTING, Aug. 19, 1974) four Massachusetts stations: WNTN (AM) than three years, except on proof of ex- in a merger of Paoific & Southern Co. Newton, noncommercial WGBH -FM Bos- tenuating circumstances. Another Globe- into Combined Communications. ton and WBET -AM -FM Brockton. trotter station, WDEE Detroit, also falls In addition to its broadcasting inter- Citizens of Newton for Community into that category. Globetrotter bought ests, CCC manufactures electric signs and Effective Radio Now filed against WNTN- WDEE from Storer Broadcasting Co. in owns outdoor advertising plants in Cali- (AM ) for alleged inadequacies in local August 1973 for $4.2 million. fornia, Michigan and through the South- news programing (BROADCASTING, March Globetrotter officials refused to say west. Its chairman is John J. Louis Jr. 3). what reasons they would give the FCC and its president is Karl Eller, who with WGBH -FM was the target of the Com- to justify their requests for waiver of their families own some 40% of the mittee for Community Access, which the three -year rule, but it was unofficially company's outstanding stock. The two claimed the station's recent cancellation reported that the company would plead met at Needham, Louis & Brorby, a of most of its jazz programing was dis- economic problems. Its latest financial Chicago advertising agency then headed criminatory to the black community. The report indicated gross revenues for 1974 by Mr. Louis's father. committee also said the station reduced at $32.5 million as compared with $24.8 WvoN(AM) is full time on 1390 khz its public affairs programing, and it as- million in 1973. However, net profits be- with 5 kw. WNUS -FM is on 107.5 mhz serted that neither format change was fore taxes dropped from $4,390,500 in with 33 kw and antenna 660 feet above undertaken with any public consultation 1973 to $1,247,900 in 1974. average terrain. WIxY(AM) operates full beforehand. Since the station receives Excluded from the CCI transaction time on 1260 khz with 5 kw. WDOK(FM) public funds to operate, said the commit- are two other Globetrotter enterprises- is on 102.1 mhz with 50 kw and antenna tee, it should make more affirmative its Faultless Sports Division which mar- 370 feet above average terrain. WDEE- efforts at serving minority needs and kets golf equipment and Rodi Marine (AM) is on 1500 khz with 50 kw day seeking public input into programing Division which owns yacht and power and 5 kw night. KEZL(FM) is on 102.9 decisions. boat distributorships in Chicago and mhz with 50 kw and antenna 185 feet Thomas M. Hall filed against WSET- Pompano Beach, Fla. The president of above average terrain. Kiss is on 1150 AM-FM, alleging the station's management Globetrotter, George N. Gillett Jr., said khz with 5 kw day and 1 kw night. had denied him access to public records,

Broadcasting Mar 101975 20 NBACA regional. Some 40 representatives of 26 broadcast sta- Office of Telecommunications Policy. Patricia Grace, manager of tions in the Northeast gathered at the World Trade Center in New community affairs for the National Association of Broadcasters and York Feb. 28 for the first regional meeting of the National Broad- its liaison with NBACA, said NAB is "moving to establish cooper- cast Association for Community Affairs. NBACA, was established ative relationships with all minority and community -based groups on May 15 for the purpose of upgrading jobs in community -affairs involved or expressing an interest In broadcasting, and seeking to programing as well as helping stations develop more innovative build viable working relationships between them and the NAB." public affairs programing and strengthening their ties with the com- Shown above (l -r): Mr. Monagas; Gloria Thomas, WCBS -TV New munities they serve (Broadcasting, May 20, 1974). It now numbers York; Ana Stephens, WABC -TV New York; Ms. Grace; Murray more than 200 stations, nationwide, among its membership. Among Roberts, WRFM(FM) New York, NBACA's Northeast regional vice those on hand to address the group in New York were Lionel president, and Eddie Madison Jr., Washington Star Station Group, Monagas, chief of the FCC's Industry Equal Employment Opportu- NBACA president. Six more regional meetings of NBACA will be nity Unit, and Thomas J. Keller, assistant general counsel of the held in the next several months. had failed to provide certain programing reversed the commission. The commis- hibited by the new law from advertising that was promised in the last renewal sion subsequently asked the Supreme news of the New Hampshire lottery. application and had conducted faulty as- Court to review the lower court's opinion, Under the new law a station can carry certainment surveys. Mr. Hall, a resident and the high court agreed to take the information about a lottery in an adjacent of nearby Walpole, Mass., filed the peti- case. state only if its own state also has a tion to deny on his own behalf. But Congress, in part in response to lottery. a threat from Justice Department that it New Hampshire contended that its would crack down on state -operated lot- First Amendment rights are being de- Lottery broadcasts teries it said were in violation of federal nied. However, the high court said that law, approved legislation permitting issue was not briefed or argued before it. effectively dead broadcasters not only to report news of as issue in courts state -operated lotteries but to carry ad- vertising for them as well (BROADCASTING, High court returns case to appeals Dec. 23, 1974). At that point, the gov- NAB bestows funds bench where it probably will be ernment urged the high court to de- 13 mooted in view of new federal law clare the wcMC case moot. on researchers In sending the case back to the ap- The National Association of Broadcasters The Supreme Court has sent back to the peals court, the Supreme Court vacated last week announced it has awarded 13 U.S. Court of Appeals in Philadelphia that court's ruling. Chief Justice Warren grants for research in broadcasting. The a case raising the question of whether Burger did not participate in the decision. grantees, all graduate students and uni- broadcasters can legally broadcast news The only dissenter was Justice Wil- versity professors or instructors, were of winning numbers in a state -run lot- liam O. Douglas. He said it was "shock- selected by a panel of judges from more tery. The high court wants the lower ing" that a radio station or a newspaper than 95 applicants. The individual grants court to determine whether the case is "can be regulated by a court or by a range up to $1,000 and are intended to moot in view of the new federal law commission, to the extent of being pre- help cover expenses for the projects. permitting such broadcasts. vented from publishing any item of The recipients and their topics: Jane The case involves the FCC's rejection 'news' of the day." Such a restriction, he H. Bick, MA candidate in journalism at of a request by Jersey Cape Broadcasting said, would be a violation of the First the University of Georgia, "Talk radio Corp., licensee of WCMC- Ater -FM -TV Wild - Amendment. "Can anyone doubt that and station WANG: a selective analysis wood, N.J., for a ruling that stations the winner of a lottery is prime news by of audience and programing "; Lawrence may broadcast New Jersey state lottery our press standards ?" J. Chase and Stanley J. Baran, both as- results without at the same time pro- One state not satisfied with the high sistant professors of communications at moting the lottery. The commission said court's decision is New Hampshire, one Cleveland State University, "Children's the law then on the books forbade such of several that participated in the case. modelling behavior after viewing a pro - broadcasts. It had opposed the motion to declare the social commercial television drama "; The New Jersey State Lottery Com- case moot on the ground that broad- Charles Clift, assistant professor in the mission appealed that decision, and the casters in an adjoining state, Vermont, school of radio -television at Ohio Uni- U.S. Court of Appeals in Philadelphia which does not conduct a lottery, are pro- versity, "Local television programing and

Broadcasting Mar 101975 21 the public: an analysis of programing Kaiser Broadcasting Spot Sales have plemental renewal application. Coalition changes directly related to public input signed with MPC for its payment, credit, had charged Duquesne University, station using a derived measure of 'improved collection and data -processing service. licensee, with misrepresentations in its ap- programing'"; Jon A. Coleman, MA Media Payment now serves 238 radio plication for construction permit to in- candidate in broadcast communications and TV stations and says it processes spot crease power, discrimination in employ- at the University of Oregon, "Community billings that amount to more than $175 ment and irregularities in its programing. ascertainment by broadcasters: a suggest- million annually. Turn them off early. American Lung ed methodology." Easy money. WMAL -FM Washington is Association has developed and will dis- Walter Gant; PhD candidate in the out to help listeners "get more than they tribute media health campaign aimed at department of communications at Michi- pay for," earning station publicity in turn children aged 3 -8. Series of animated gan State University, "Effects of viewers' through discounts offered by 23 sponsors. spots and nine -minute animated film is uses of and gratifications sought from Promos suggest, for instance, "Have your designed to discourage cigarette smoking television news programs on content re- hair redesigned and save $1. Or your before it starts. tention and post -viewing information - front -end realigned and save $4." Jef- seeking"; Stu Greenberg, assistant pro- frey Greenhawt, general sales manager, fessor in the department of psychology reports response in neighborhood of Cable firm seeks to stop at the University of Iowa, "Effect of 30,000 requests for "easy money" coupon sale of KBOI -TV Boise adult feedback on children's post- viewing books. Retailers' offers are good for two - United Cable Television Corp. has filed preferences "; James D. Harless, assistant month period. professor in the school of journalism, a petition to deny the assignment of Ohio State University, "A study of radio Longer wait. Action on 1972 renewal KBOI -TV Boise, Idaho, from Boise Valley news operations in three markets "; Navita application of noncommercial WDUQ(FM) Broadcasters Corp. to Donrey Commu- C. James, MA candidate in the depart- Pittsburgh and related petition to deny nications Co., for what it termed a "cool ment of communications at Ohio State filed by Community Coalition for Media $1,708,000" (BROADCASTING, Feb. 3 ) . University, "Predicting black viewer pref- Change has been postponed by FCC until According to United, Boise Valley has erences in black- oriented programing "; it has time to examine station's 1975 sup- for the past seven years successfully Jerome D. Johnson and Sherrie L. Ma- "frustrated" its attempts to provide zingo, both PhD candidates in the de- "meaningful" cable service in the Boise partment of communications at Michigan area and should not now be able to walk State University, "The effects of media away with "enormous windfall profits" presence and media content on social gained at the expense of the public. interaction." The expense, United said, is the lack William P. McLauchlan, assistant pro- of cable service; a fact due primarily to fessor in the department of political sci- the "obstructionist tactics" of Boise Val- ence at Purdue University, "The Federal ley, it suggested. United charged that Communications Commission and federal the TV license's challenge to the legality appellate courts: a study of clientele, of United's franchise that was pursued agency decisions and courts "; Milan D. through the state court system, and suc- Meeske, associate professor of communi- cessful attempts to block the introduction cations, and Roger Handberg, assistant of distant signal carriage, based on a professor of political science at Florida pleading of serious "economic impact," Technological University, "News direc- are the tactics that have left the area doesn't awn without cable service at this time. tors' criteria in selecting items of local work lot us. controversial public importance "; Sara If the commission rewards such tactics Ann Ward, MA candidate in the mass by allowing Boise Valley to reap a large communications department at Texas profit, United said, the community's trust Tech University, "Children's reactions to in the fairness of federal regulation would a children's news program: exposure, be shaken. recognition and learning," and D. Charles If the commission does authorize the Whitney, PhD candidate in the communi- assignment, it should impose conditions cations program at the University of Chapin gets the credit. The choice on the sale which would prevent a new Minnesota, "Information overload in the of Las Vegas as the site of the Na- licensee from opposing additional dis- newsroom." tional Association of Broadcasters tant signal cable service on economic 1975 convention (April 6 -9) was made impact grounds, according to United. Media Briefs in 1972 over the objection of some NAB members who continue to won- Changing Hands New BPA project. Broadcasters Promo- der who sold the board on the gam- ing city. Their answer may have been tion Association is sponsoring community Announced provided in an advertisement (see involvement awards competition to recog- The following broadcast station sales above) that the Sands hotel has run nize those in increasingly active public - were reported last week, subject to FCC in specialty publications, including service positions in television and approval: radio. Successful Meetings. The ad gives will Judging be based on intent and re- the credit to Richard Chapin (Stuart WvoN(AM) and WNUS -FM Chicago, sults of community service projects that Stations, Lincoln, Neb.), who was WIxY(AM)- WDOK (FM ) Cleveland and place took between March 15, 1974, and chairman of the NAB joint board WDEE(AM) Detroit: Preliminary agree- March 15, 1975, not on style or elabo- when the Las Vegas decision was ment reached for sale by Globetrotter rateness of presentation. Deadline for en- made. Communications Inc. to Combined Corn - tries and $15 fee BPA) is (payable to Mr. Chapin remains a man to deal munications Inc., Phoenix, as part of $35- April 1. Audio -visuals should not exceed with in conventioneering; he's chair- million package involving other Globe- 10 minutes, entries should be no larger man of the NAB's convention site trotter assets (see page 20). than 81 x 11 inches and materials en- committee, which met last Wednes- Kits(AM) Los Angeles: Negotiations in 1973 tered competition are not eligible. day in Washington to review bids under way for sale by Eleven -Fifty Corp. Contact: Professor Robert Schlater, Tele- from locations for future conventions to Combined Communications for CCI vision and Radio Department, 322 Union beginning in 1978. The committee stock with current value of $250,000 plus Building, Michigan State University, East was given run downs on cost data assumption of large liabilities (see page Lansing, Mich. 48823. and available facilities by representa- 20). Kaiser signs. Media Payment Corp., tives of six cities -St. Louis, Detroit, KEZL(FM) San Diego: Negotiations New York, reports that seven TV stations Miami, Dallas, Atlanta and New Or- under way for sale by PSA Broadcasting of Kaiser Broadcasting Co. as well as leans -but did not make a choice. Co. to Combined Communications for

Broadcasting Mar 10 1975 22 Time -Life Television Is Bullish On (; 7T)1A A personal history of the U.S. by Alistair Cooke 13 hours or 26 half hours /color Now in Syndication Sold to date to: Albany -Schenectady WrEN Atlanta WAGA Boise KBCI Boston WCVB Chattanooga WDEF Cincinnati WLWT Columbus, O. WOSU Dayton WKEF Flint- Saginaw -Bay City WJRT Ft. Wayne WPTA Fresno KMPH Greenville, S.C. WFBC Little Rock KATV Louisville WHAS Milwaukee WITI Monterey -Salinas KMST Nashville WSM Portland, Ore. KOIN Sacramento KOVR San Francisco KRON Tampa WFVT Tulsa KTUL Washington, D.C. WMAL

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11E1 liELI [ Time & Life Building/New York, N.Y. 10020 (212) 556-7783 $850,000 (see page 20). ing Corp. to Multimedia Inc. for $9.3 Programing WTwo(Tv) Terre Haute, Ind.: Sold by million. LIN, publicly traded, owns Illiana Telecasting Corp. to Fabri Devel- WAND(TV) Decatur, Ill.; WBBF(AM)- opment Corp. for $4,650,000. Seller, vot- WBFB (FM ) Rochester, N.Y.; WF1L (AM ) Unlikely alliance ing trust of Booth Newspapers Inc., Philadelphia; WIL(AM)- KFMs(FM) St. which publishes eight Michigan daily and Louis; WAVY-TV Portsmouth- Norfolk- makes its case Sunday newspapers and Parade magazine, Newport News, Va.; KILT -AM -FM Hous- acquired station four years ago for $5 ton, and KXAS-TV Fort Worth. Multi- for PTAR Ill million (BROADCASTING, Jan. 18, 1971). media, also publicly traded, is licensee of Newspaper firm is publicly traded, al- WFBC- AM -FM -TV Greenville, S.C.; WWNC- FCC, along with ABC, NBC and Justice, though John L. Booth family has control- (AM) Asheville, N.C.; wxtl(Tv) Winston - fights in court for latest version ling interest. Mr. Booth owns 100% of Salem, N.C.; mutt- AM -FM -TV Knoxville, of rule; citizen groups oppose Booth American Co., licensee of wtou- Tenn., and WMAZ- AM -FM -TV Macon, Ga., exemptions; Frank files again and owns newspapers in Greenville, Ashe- (AM)- wXMO(FM) Kokomo and WJVA- The FCC last week found itself in such (AM)- WRBR(FM) South Bend, both Indi- ville, Montgomery, Ala., and Clarksville, Tenn. KEEL is on 710 khz with 50 kw disparate company as the Justice Depart- ana; wJLB(AM) - WMZK(FM) Detroit, ment, ABC and NBC in filing briefs in WIBM(AM)- WBBC(FM) Jackson and day and 5 kw night. KMBQ(FM) is on 93.7 mhz with 100 kw and antenna 265 the U.S. Court of Appeals in New York, WGSW(AM)- WSBM(FM) Saginaw, all in defense of the commission's third ver- Michigan; WABQ(AM ) -WXEN (FM) Cleve- feet above average terrain. KAAY is full time on 1090 khz with 50 kw. WAKY is sion of the controversial prime -time ac- land and wTOD(AM)-WKLR(FM) Toledo, cess rule. Ohio. Mr. Booth additionally owns cable on 790 khz with 5 kw day and 1 kw the all -out defenders of PTAR systems in Michigan and Virginia. Buyer, night. Besides 13 citizen filed a friend of the Malcolm Glazer, is Rochester, N.Y., busi- KLO(AM) Ogden, Utah: Sold by Radio III, groups with shop- court brief sharply critical of some aspects nessman interests in banking, Ogden, Inc. to KLO Broadcasting Co. for the to exer- ping and mobile -home parks. He $500,000. Richard P. Wheeler, of the rule, but urging court centers Seller, in dealing with the alleged defi- has no other broadcast interests. WTwo- owns KSPo(AM) Spokane, Wash. Buyer, cise care ciencies. The groups are firm supporters (Tv) is an NBC affiliate on channel 2 Robert E. Davis, owns and manages of the access with 100 kw visual, 19.5 kw aural and KWIK(AM) Pocatello, Idaho. KLO operates concept. Not all of its allies were as antenna 950 feet above average terrain. full time on 1430 khz with 5 kw. unqualified in their support as Broker: Blackburn & Co. of the rule the com- Other station sales approved last week mission. It argued that the regulation has Approved include: KENA(AM)- KSKR(FM) Mena, accomplished its primary aims of in- Ark.; KLwT(AM) Lebanon, Mo.; WBUZ- creasing diversity of sources of program- The following transfers of station owner- (AM) Fredonia, N.Y.; KxuL(FM) Tulsa, were last week FCC. ing and decreasing affiliate dependence ship approved by the Okla.; KJDY(AM) John Day and KPRB- on networks for prime -time programing. KEEL(AM)- KMBQ(FM) Shreveport, La.; (AM) Redmond, both Oregon; and !WAS- But none felt there was any reason to KAAY(AM) Little Rock, Ark.; WAKY(AM) (AM) Slaton, Tex. See page 55 for de- find it unconstitutional. Louisville, Ky.: Sold by LIN Broadcast- tails. The principal issues in the case are the exemptions the commission tacked on to what is essentially PTAR I in coming up with the newest version. Like its pred- FEATURED BY ecessor, the rule would bar top -50 mar- ket affiliates from airing more than three hours of network or off-network pro- AMERICA'S OUTSTANDING graming in prime time. But exempt from the rule are children's, public -affairs and MEDIA BROKER documentary programs. The commission and the two networks held that the exemptions do not violate the First Amendment, as some critics -including CBS -claim. They noted that broadcasters are not required to carry, PACIFIC NORTHWEST nor are they barred from carrying, any kind of programing. They also say that there is ample precedent in commission policy- including policy reflected in $130,000 PTAR I, which the court held to be constitutional, for exemptions tailored to encourage the airing of certain kinds of Single Station Market programing. Furthermore, the commis- sion, which has been plagued with re- Exceptional opportunity for owner- operator- non -directional quests for waivers of PTAR I to permit standard 6:00 AM sign -on daytimer. 21/2 acres real property. the airing of certain kinds of programing, said it has the authority to fashion a rule Almost all gear is new. Stable economy. Right in center of in a manner that facilitates its admin- boating, fishing and hunting. College nearby. 29% down, and istration. good terms on balance if qualified. The commission and the networks also sought to rebut the arguments of some critics that the commission was unreason- able in setting next September as the effective date for PTAR III. Independent COMPANY,INC. producers who support the basic rule say BLACKBURN they do not have enough time to prepare RADIO N CAN NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS product for the season. However, the commission said producers have been on WA6NINOTON, D.C. CHICAGO 60901 ATLANTA 30361 BEVERLY HILLS 90212 notice at least since Feb. 6, 1974, when 20006 333 N. Michigan Ave 400 Colony Square 9465 Wilshire Blvd. PTAR II was issued that PTAR would 1725 K Slreel. N.W. (312) 346.6460 Sude 510 1213) 274.6151 (404) 892 -4655 be modified. (PTAR II was remanded to 12021 331-9270 75-Is the commission by the same court on

Broadcasting Mar 101975 24 the ground the September 1974 effective centration of control of television in the TV: "We're providing a genuine alterna- date did not afford producers sufficient three national networks." And it sought tive in Don Adams's Screen Test, which time to prepare for the new season.) to reduce that dominance by providing is basically a pure entertainment show. The Department of Justice was clearly an opportunity for additional sources of The format puts three young people in unenthusiastic about PTAR III. It had programing to develop. In this regard, competitive situations, but the contest as- supported PTAR I and had urged the Sandy Frank said, as did the commission, pect of the show is minimal. It's really a commission to commit itself to keeping "the rule has been a success." Television vehicle for important stars" (James Caan, the rule in effect for five years. So it feels licensees are to a limited degree "masters Jason Miller and Connie Stevens in the the exemptions added to the rule and the of their evening schedules," Sandy Frank pilot) "to get involved in fun situations failure to provide "assurances of stability" said, and an "abundance" of new pro- with the contestants." MCA has sold will reduce the rule's effectiveness in pro- graming is entering the market. Screen Test to the NBC -owned stations moting competition and diversity. But, it for prime access, and sales are reported said in its brief, "the decision of the brisk in markets throughout the country. commission was within its discretion and Abe Mandell, president of Independent is not reversible." (The department took Family viewing Television Corp., claims the sales record the opportunity to note that it has filed for a new show. "In the 19 days since antitrust suits against the networks aimed facts of life we left the NATPE (National Associa- at reducing "competitive restraints on in- up tion of Television Program Executives) dependent producers," and to add that catching convention in Atlanta," Mr. Mandell said they will be continued, regardless of the last Wednesday (March 5), "Space 1999 outcome of the court challenge of PTAR to syndicators has racked up ironclad contracts in 48 HI.) But some see silver lining for markets." He ticks off the stations, which The citizen groups, in the- friend- of -the- `quality' shows in first -run include wPtx -TV New York, RPRC -TV court brief filed in their behalf by the market: independent stations Houston, wcvB -Tv Boston and WTVJ -Tv Citizens Communications Center, sup- face worst problems of all Miami, and says that he expects to wrap ported the rule but opposed the exemp- up deals in Los Angeles and Chicago be- tions -they said that many broadcasters Syndicators are beginning to adjust -re- fore the month is out. He adds that the are filling the access time made available luctantly-to the realities of a 7 to 9 p.m. program, which runs 60 minutes, is suit- by PTAR I with local programing. But, family- entertainment block of program- able for all- family early- evening fringe they added, in permitting the networks to ing every night beginning next September. time. "The villains in the show aren't recover access time with the exempt pro- Some even profess to see a fair degree killed, they're stunned by ray guns," he grams, the commission "irrationally" un- of flexibility for counterprograming with- says. "And there's no sex whatsoever in dermines the rule. in prime -time access slots on the network the show." Unlike others critical of the exemp- affiliates in the top -50 markets, although Sandy Frank, president of his own film tions, however, the groups do not urge game shows and wildlife shows still pre- syndication company, is eager about The the court to find them unconstitutional. dominate because of their relatively low Bobby Vinton Show, a comedy- variety For they fear that such a holding would production cost. half -hour that the CBS -owned stations deliver a "sweeping and unnecessary blow Says Lou Friedland, president of MCA have picked up. "The show is clean and to 40 years of commission regulation" aimed at assuring the public will receive certain kinds of local, informational and other specialized program service. It is enough to reverse the exemptions as "ir- rational," they said. HOW MUCH IS YOUR The groups made it clear in their brief that they regard the prime -time rule as imposing on broadcasters an obligation FACILITY WORTH? to provide local programing. They noted that the commission in adopting PTAR Today's rapid changing market place coupled III cited local programing as one of the "really significant benefits" flowing from with inflationary conditions really have caused PTAR I, and added that they assume the considerable upheaval in the value of commission will enforce the "local pro- graming requirements" primarily through broadcast facilities. the license renewal process. Whether you are faced with refinancing, estate Sandy Frank Program Sales Inc. also filed a brief last week. It had filed one in problems, potential sale, or just plain curious -why the first round, supporting the rule but a appraisal. urging the court to overturn the exemp- not consider recognized professional tions and to find the commission acted For complete Midwest service details and cost capriciously in setting September 1975 as the rule's effective date. But last week Contact: Howard J. Stasen - Chicago Office A it filed a response to the brief of six major prosecution studies, which had urged the court to overturn the rule as unconsti- tutional. Sandy Frank argued that the -Ya/Reh. S4Ciceded production companies sought to "distort INC. the purposes of PTAR I," and then argue that the rule -"measured against the im- America's most dynamic and experienced media brokers. proper objective"-had failed and should be abandoned. WASHINGTON, D.C.: 1730 K Street, N.W., 20006 (202) 393 -3456 Sandy Frank noted the companies con- tended that the purpose of the rule was CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 to impose a predetermined program di- DALLAS: 6060 No. Central Expressway, 75206 (214) 691 -2345 versity on television and to improve the quality of television programs. The fact SAN FRANCISCO: 111 Sutter Street, 94104 (415) 3925671 of the matter is, Sandy Frank added, that the commission was concerned with re- Brokers of Newspaper, Radio, CATV & TV Properties ducing "the unduly high level of con-

Broadcasting Mar 101975 25 should appeal to the broad spectrum of ents will probably have to go along with No PTAR for PTV. At the prompting Middle American families, from kids and the family guidelines," said one source of the Public Broadcasting Service, teens right on up," Mr. Frank says. He close to this situation. "It's a political which asked the FCC to make clear also mentions Worldvision's Skiboy thing -what station wants to risk the that its prime time access rule does (about an American Olympics -trainee in FCC's coming up to it and saying, 'Why not apply to public stations, the FCC Switzerland) as a program that's trying aren't you living up to the industry stand- said last week that it did not. The to break out of the quiz -show, animal - ards on sex and violence?' " vote was 7 -0, with Commissioners show mold. This source adds that independent sta- Robert E. Lee and Benjamin L. Hooks PTAR was Mr. Frank, who has made a one -com- tions traditionally set their highest rate - concurring. They agree pany cause in one aspect of the prime - card prices in what he calls "early -eve- not intended to apply to PTV, but, time- access controversy-his attempt to ning fringe time," which can start as in statement written by Mr. Hooks, have the FCC forbid stations from strip- soon as 5 p.m. and usually ends at 8 question whether it should. ping the same series across -the -board p.m., with the 7 to 8 p.m. slot considered (Monday through Friday) in access time probably the most lucrative hour and, was among presidents, general managers -is making another issue out of the as a rule, the time period when the in- and chief program executives of network "quality" access programing theme (albeit dependents run action -adventure shows. affiliated stations in the top 50 markets one in which he has a substantial per- The question these sources are asking -300 in all. It achieved a return of sonal interest). In a Mailgram broadside is whether stations will make multimil- 34.6% (104 completed questionnaires). to stations and government officials two lion- dollar commitments to, say, an off - The results in one respect -a reported weeks ago, he maintained that if stations network cop series if they'll then have to appetite for more diversity in prime -ac- failed to respond to the higher budgeted play it off in a time period like 11 p.m. cess program offerings -reportedly were series of the Vinton, Skiboy, Space 1999 to midnight, when the competition is encouraging enough to persuade Blye- genre, the government might repeal tougher and the potential audience Beard to proceed with its plans for a PTAR altogether. "It is the stations them- smaller. musical /variety series starring Bobby selves that have the most to lose by in- Syndicators are also asking this ques- Vinton, and syndicated by the Sandy ertia," he said. "Failure [to support such tion. MCA's Lou Friedland says he's Frank distribution company. could see the re- series] full restoration of worried about the kind of station Other key answers from the survey: the networks to all evening time periods sistance he may run into when Kojak, 63% felt that PTAR had not increased from 7 p.m. on." which was high on McCall's magazine's program diversity to the public; 66% In that category, too, Giraud list of the most violent shows on the air Chester, said it had permitted stations to offer the executive vice Goodson - (BROADCASTING, Feb. 24), is ready for president of more locally produced programs in their Todman Productions (The Price Is Right, pre -sale in the next year or two. This The Match Game), points pilots communities; 62% felt distributors had to Four Star's worry carries over into the types of not offered programs that were not avail- The Wonderful World of Magic, a series is to the networks for MCA trying to sell able in network schedules; 74% felt that of taped half -hour exhibitions by some of the 1975 -76 season. If MCA gets another the most accomplished quality of access programing would im- sleight -of -hand Kojak -type show on one of the network's were artists in world. prove if the rule stabilized for five the prime -time schedules for next September years. And industry sources say the CBS- and it becomes a big hit, again like Ko- owned stations in New York, Los An- jak, Mr. Friedland conjectures, won't the geles and Philadelphia are close to a deal company run into the same problem try- for Syndicast Services' Travelin' On, a ing to sell it into syndication four or five Big quiz show of '50's series of half -hour concerts taped on lo- years hence, particularly if the family - heading back up trail cation throughout the country, with entertainment guidelines have taken hold singer -composer Ray Stevens as host and on stations throughout the country? Viacom sets sights on prime -time with guest stars like Olivia Newton-John The same thoughts are running through access slot for '$64,000 Question' (who appears in the pilot). the mind of Alan Silverbach, vice presi- Henry Gillespie, senior vice president dent in charge of syndicated sales for Viacom is resuscitating The $64,000 for marketing at Viacom, says his com- 20th Century-Fox Television. Of a con- Question and aiming it for a weekly pany was ready to go ahead with a new troversial pilot, which falls into the ac- prime -time access berth beginning in half -hour cop show in prime access tion- adventure category, Mr. Silverbach September 1976. before the family- viewing steamroller says, "My feeling is that a major studio Sources close to the negotiations said came along. The show was put on the wouldn't go ahead with it unless it is that the CBS -owned stations may have back burner a few months ago while guaranteed a profit going in. That would the inside track on the show, although financing was being arranged, he says, mean the network would have to cover they hastened to add that no contracts but once the new guidelines were promul- its production costs, and the studio would have been signed. gated, the concept evaporated. have to make some initial foreign syndi- In its heyday, from 1955 to 1958, The If new cop series are pretty much out cation sales right off the bat." $64,000 Question became something of of bounds in prime access because of the an institution in its Tuesday 10 p.m. time family guidelines, nonnetwork -affiliated period, regularly chalking up ratings in stations may be forced to scrub off -net- Blye -Beard survey finds the high 30's. At the peak of its popu- work series of this type from the pre - larity, however, the show was washed 9 p.m. hours. It's generally believed that TV executives of mixed off the CBS network schedule in the wake the National Association of Broadcast- emotions toward PTAR: of the quiz -show scandals. However, ers code board extended the original Henry Gillespie, Viacom's senior vice 8 to 9 p.m. network -originated family bad for public, but president for marketing, contends that hour plan back to 7 in order to make it good for profit picture no charges were ever leveled against the more difficult for independents to strip The $64,000 Question itself. series like Mod Squad, Ironside and The A majority (57 %) of TV station exec- Steve Carlin, who produced the origi- FBI from 7 to 8 p.m. and clean up in utives surveyed by Blye -Beard Produc- nal show, will co- produce the new ver- the ratings against the kind of program- tions say that the prime -time access rule sion with Viacom. A newcomer, Mike ing the network affiliates usually offer in has not benefitted the public. An even Darrow, will be the host. that time period: a half -hour of news greater majority (90 %a) say that it has Big -money game shows have been and a nonaction- oriented prime -access benefitted station operators themselves. creeping back onto station schedules in half -hour. Yet still another majority (60 %) say the last year or so, with, for example, Even though only 17 independent sta- that PTAR has improved over -all service The $25,000 Pyramid and Treasure Hunt tions (none situated in the key markets to the community. (which also includes a top prize of $25,- of New York and Los Angeles) subscribe The Blye -Beard survey, conducted by 000) both successful in prime- access time to the NAB code, "all of the independ- W/E Associates Research, New York, slots. In addition, NBC -TV is featuring a

Broadcasting Mar 101975 26 Portable Color Camera Systems Now Affiliates are joining the trend to real -time news...and higher ratings!

All four networks, dozens of Ralph L. Hucaby Vice President independents and now the affiliates Director of Engineering are replacing film cameras with the Ikegami Camera System. Its WLAC -TV, Nashville NTSC video signal can go directly on the air. Or be taped and (CBS affiliate) played without film delays. Your station gets a priceless "first with "Our Ikegami cameras deliver better the news" image ... and it shows up in the ratings. Proof: VARIETY picture quality than we got with color film ...livel We're broadcasting four or reports the Ikegami is the first piece of hardware to have a sub- more real -time news feeds a day from stantial effect on news ratings in Chicago. remote vans, via microwave links. Color This is the only micro -mini electronic news gathering system is strictly broadcast quality. These little portables have surpassed all my that delivers the picture quality, reliability and ruggedness of film expectations in stability, quality and ruggedness." cameras. And it's truly portable . .. only 12 lbs. with an auxiliary 22 "Our switch to live news has created backpack of lbs. Operating costs are much lower than film, too. more talk in town than any technical Join the trend. Be the first "instant news" station in your market. programming change we've ever madel" With the Ikegami Portable Color Camera System.

For further information and /or demonstration, call or write: IKEGAMI ELECTRONICS INDUSTRIES INC.OF NEW YORK 35 -27 31st Street, Long Island City, New York 11106 /Telephone: (212) 932 -2577 "EASY RIDER" RODE TO A 48 SHARE IN LOS ANGELES.

"Easy Rider" -which had never before been shown on television in the Los Angeles market - delivered a 12 rating and 48 share as the Saturday Night Movie on KABC -TV Channel 7 on Feb ruary 8th - almost equal to the total audience of the other six stations combined! What's more, "Easy Rider "outran by one -third or better all Saturday Night Movies this year! - and as far as the station's records indicate, it outperformed every Saturday Night Movie in the eight years since the series began on KABC -TV! "Easy Rider" is just one of 30 frontrunners in Columbia Pictures Television's Features for the 70's Volume One -30 movies that move!

1.,..

ILA N. *r '.. jjì R .%.,\ ;11. * i*

SOURCE: NSI Meter Market Service. La Angeks.Jan 1971-Feb 8, 1975. Audience and related data are based on estimates provided by the ratings service indicated. and are subject ro the qualifications issued by this servie and available upon request.

Get on the inside track with Volume One. 54 stations already have, including. WABC -TV New York; KABC -TV Los Angeles; WLS-TV Chicago; WPVI-TV Philadelph WXYZ -TV Detroit; KTVU San Francisco, WKBF -TV Cleveland; WDCA -TV Washington, D.C.; WTAE-TV Pittsburgh; KTVI St. Louis; KTVT Dallas/FrAvbnh; WJZ -TV Baltimore KTRK -TV Houston; WRTV Indianapolis; WCPO-TV Cincinnati; WAGA -TV Atlanta; KIRO -TV Seattle/Tacoma; WIVJ Miami; KCMO -TV Kansas Gry; WITl -7V Milwaukee; WKBW -TV Buffalo; KTXL Sacramento /Stockton; WENS -TV Columbus. Ohio; WTVT Tampa/St. Petersburg; WNGE Nashville; KMGH -TV Denver; WJAR -TV Providence; DOWN THE roan, YOU'LL FIND 29 MORE UNBEATABLE MOVIES.

The Bridge on the River Kwai *Black Gunn William Holden, Alec Guineas, Jack Hawkins Jim Brown, Martin Landau The Professionals Cromwell Burt Lancaster, Lee Marvin, Jack Palance, Richard Harris, Alec Guineas, Robert Morley, Dorothy Turin Robert Ryan, Claudia Cardinale *A Reflection of Fear To Sir, With Love Robert Shaw, Sally Kellerman, Mary Ure Sidney Poirier. Suzy Kendall, Judy Geeson You Can't Win 'em All *The Love Machine Tony Curtis, Charles Bronson John Phillip Law, Dyan Cannon, Robert Ryan. Jackie Cooper The Horsemen Cactus Flower Omar Sharif, Jack Palance, Leigh Taylor -Young Walter Matthau, Ingrid Bergman, Goldie Hawn The Southern Star Born Free George Segal, Ursula Andress, Orson Welles Virginia McKenna, Bill Travers * The Virgin Soldiers Fool's Parade Lynn Redgrave, Hywel Bennett, Nigel Patrick James Stewart, George Kennedy, Anne Baxter, William Windom *Stand Up and Be Counted *Easy Rider Stella Stevens, Steve Lawrence, Peter Fonda, Jack Nicholson, Karen Black, Dennis Hopper Jacqueline Bisset, Gary Lockwood Doctors' Wives The Tiger Makes Out Dyan Cannon. Gene Hackman, Richard Crenna, Carroll O'Connor Eli Wallach, Ann Jackson Buck and The Preacher The Land Raiders Sidney Poirier, Harry Belafonte, Ruby Dee, Cameron Mitchell Telly Savalas, Arlene Dahl, George Maharis The Executioner Bless The Beasts & Children George Peppard, Joan Collins, Judy Geeson, Oscar Homolka Bill Mumy, Barry Robins * Cisco Pike Summertree Gene Hackman, Karen Black, Kris Kristofferson Michael Douglas, Barbara Bel Geddes, Brenda Vaccaro R.P.M. Two Faces of Dr. Jekyll Anthony Quinn, Ann -Margret, Gary Lockwood Paul Massie, Dawn Adams, Christopher Lee *Happy Birthday, Wanda June Gidget Gets Married Rod Steiger, Susannah York Don Murray Don Ameche, Joan Bennett, MacDonald Carey, Elinor Donahue Assignment K Black Noon Stephen Boyd, Camilla Sparv, Michael Redgrave Roy Thinnes, Ray Milland, Yvette Mimieux

Features for the 70's Volume One Columbia Pictures Television A Division of Columbia Pictures Industries. Inc.

*Never Before Shown On Television

rr'SYR -TV Syracuse. WCBD -TV Charleston/Huntington; WAVE -TV Louisville; KWTV Oklahoma City; KPHO -TV Phoenix; KTVH Wichita/Hutchinson; KGTV San Diego; WOW -TV Omaha; WTPA Harrisburg/York, WNEM -TV Flint/Saginaw/Bay City; WFRV -TV Green Bay; WMT-TV Cedar Rapids; KCCI -TV Des Moines; KJEO, Fresno; KXLY-TV Spokane; WFIE -TV Evansville; WDIO -TV Duluth/Superior; KOLN -TV Lincoln/Hastings; KTHI -TV Fargo; KMEG -TV Sioux City; KGMB -TV Honolulu; KDBC -TV El Paso; KRDO -TV Colorado Springs/Pueblo; WKYT-TV Lexington; KAPP -TV Yakima; KORK -TV Las Vegas; KOLO -TV Reno. And remember, around the next turn la Volume Two. "$100,000 Shamrock Sweepstakes" on out on March 27 and a Wednesday -at- date to the unions to move more quickly all six of its daytime game shows this 10 shot on April 2. on the issue. Committees of AFTRA and week, with the six winners (one from Movin' On will move up from 10 p.m. SAG have been working on the merger each show) meeting next Monday on Thursday to Wednesday at 10 on April since mid -1974. the network's Celebrity Sweepstakes to 2 and to Wednesday at 9 on April 9. The unions now negotiate jointly in compete for the chance to win $100,000. Beginning April 10, the three series the areas of commercials and prime -time will be returned to their regular time television programing. The commercials slots. contracts will expire Nov. 16 and negotia- Thurmond introduces On a much smaller scale, ABC-TV tions with advertisers and agencies are began an experiment last week involving scheduled to open in New York in Sep- bill to ban nudity, two of its regularly scheduled prime - tember. explicit sex from TV time shows, an experiment that will be confined to its owned station in Los A bill to prohibit nudity, obscenity and Angeles, xABC -TV. Baretta (Friday, 10- Two more votes explicit sexual activity on television was 11 p.m.) is getting a two -week trial in introduced last week by Senator Strom the 10 p.m. Wednesday slot (March 5 for limiting reruns Thurmond (R- S.C.). and March 12) and the show usually seen in that period in Los Angeles, Get Coalition says it would create more In accompanying remarks Senator jobs for blacks, lessen exposure Thurmond said that "like many parents, Christie Love, is getting two shots at the Friday -at -10 audience (March 7 and to racially offensive programing; I am naturally interested in and con- union cites help to Hollywood cerned about the nature of the material March 14). which comes into our homes every day." ABC's research people will be por- He said television "has special qualities" ing over the Los Angeles Nielsen over- The question of whether or not to limit that distinguish it from other media part- nights for the two Wednesdays and Fri- the number of network reruns during because days to see if any rating strengths are prime time has evoked a yes from both ly parents have less opportunity Media Coalition and to screen what their children watch than discernible in the two shows, which are the National Black otherwise odds -on bets for cancellation the International Alliance of Theatrical they do with books, magazines and other Ma- printed matter. (BROADCASTING, March 3). Stage Employes & Moving Picture chine Operators, although for different "It seems to me," he said, "that an reasons. elementary standard of the public interest would take into account the concern that ACT raises sights NBMC, in reply comments that were millions of Americans share about the filed with the FCC, bypassed the consti- level of sexual material entering their New Carnegie grant will be used tutional arguments for restricting reruns homes." And he said further, "I think it to seek greater national status that were articulated in initial comments for rule - is entirely appropriate to help the FCC filed in response to the petition determine and define the standards by Backed by a Carnegie Corp. grant of making brought by Bernard A. Balmuth, film (BROADCASTING, which the 'public interest' is judged." $165,000, Action for Children's Televi- a Hollywood editor raised the con- His bill, two paragraphs long, would sion has drawn up a national campaign Feb. 3). Those arguments the for broader public support of ACT as a stitutional question of whether the com- amend Communications Act to read: could make programing decisions "The Congress finds that in view of the "self- sufficient, grass- roots" organization. mission the to permit new voices to purpose of this Act ... 'to maintain the Much of the grant will be used for a pro- and need motion and membership campaign de- serve the public. But according to the control of the United States over all the reasons to re- channels interstate and radio signed to heighten public awareness of coalition, the "compelling" of foreign to 25% of all prime time transmission,' sta- ACT and its goals and to broaden the strict reruns television broadcasting programing, are to free up more jobs for tions should in the public interest be financial base of the seven -year -old or- ganization. blacks and to substitute new programing prohibited from broadcasting programs blacks are seen on portraying nudity, obscenity or explicit ACT President Peggy Charren an- that will assure more sexual activity, any of which are offensive nounced plans last week for a direct mail television. to the public taste and morals." Then it campaign, print advertising and public Additionally, the coalition claimed directs the commission to prescribe regu- service announcements for national tele- that limiting reruns would spare citizens, lations to implement the provision. vision. All ACT PSA's to date have been especially children, from repeats of pro- locally produced and funded. grams that were racially offensive in the The group's Newtonville, Mass., head - first place. quarters now has 100 local contacts na- IATSE took the more typical approach Networks go fishing tionwide and has achieved concrete re- of citing the "Hollywood economic is- for improved ratings sults in its dealings with local stations and sue", as reason to restrict reruns. The with the National Association of Broad- group asserted that the only way the NBC -TV to shuffle three programs casters. Notable among the actions taken public could be heard is through the FCC, temporarily and ABC makes test after some degree of ACT urging were since the networks collectively can man- switch of two shows in L.A. only the NAB code ruling to reduce spot loads ipulate the market and keep new pro- on weekend children's programing from grams off the air in deference to rerun NBC -TV and ABC -TV are putting some 16 to nine -and -one -half minutes for each material. Furthermore, the group sug- of their second -season shows on tem- hour by December of this year and the gested that creating a demand for new porary duty in nights other than their voluntary withdrawal by drug manufac- programing would really help the Holly- present slots to see how the ratings will turers of vitamin ads directed at children. wood film industry without doing any go. significant harm to the already financially NBC -TV last week announced its solvent networks, Whatever new costs are moves that involve three prime -time incurred, said the group, would be par- series. SAG -AFTRA unity pushed tially offset by economies flowing from Lucas Tanner (Wednesday, 9 -10 p.m., Members of the New York local of the production and exploitation of new ma- NYT) will try its wings in the 10 p.m. Screen Actors Guild approved a resolu- terial. Thursday period on April 3 and in the tion last week calling on SAG and the The economies, IATSE explained, 10 p.m. Wednesday slot on April 9. American Federation of Television and would result from the fact that the per - Petrocelli (Wednesday, 10 -11 p.m.), Radio Artists to speed up their talks about episode cost of a series is reduced the which, as previously announced, will be a merger of the two unions. longer the series runs, total audience is temporarily dislodged by a new Universal Since virtually all performers belong greater for new material, and more origi- series, The Law, on March 19 and to both AFTRA and SAG, the resolu- nal programing would give the networks March 26, will get a Thursday -at -10 try- tion last week was interpreted as a man- a greater inventory to sell after the series

Broadcasting Mar 10 1975 30 Blair Television now represents K A MR-Tv*

the Cannon Communications station in Amarillo, Texas

Blair Television America's leading television station representative A division of JOHN BLAIR & COMPANY

RAYMOND E POINDEXTER VICE PRESIDENT & GENERAL MANAGER

Formerly KGNC-TV

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".iir. / Ity Illllllllllllll/; _ -.i 1111111111 17/11111. I 111111111711711711 {. fIIIII 1. ii IUII r;,^ !II Ill 1, B MI nnu nI leaves network prime time. in 24 new half -hour shows. Project is The due date for reply comments on being produced by Martin Tahse Produc- the rerun issue has been extended to tions, Beverly Hills, Calif., and will be March 17. syndicated by Baron Enterprises Inc., Beverly Hills. Bosox TV up in '75. WSBK -TV Boston, Doll's biting, burning Mass., will telecast five preseason and Authorized cut from ABC terror movie 100 or so regular season games of Boston Red Sox this season. This is up from total CP -16 Dealers ABC -TV's editors did some last- minute reported last week (BROADCASTING, and Service Centers scissoring on about one minute of the March 3) and compares to 70 games tele- final third of its "Trilogy of Terror" epi- cast by WBZ-TV Boston in 1974. North American sode on Tuesday Movie of the Week LISTING (March 4, 8:30 -10 p.m., NYT). The scenes dwelled on the terroriza- tion of a beautiful young woman (played Ohio State D Dealer S Service D/S Dealer 8 Service - - - by Karen Black) by a fiendishly sharp - toothed fetish doll. One scene, the edit- awards to 64 CALIFORNIA MISSOURI ing of which, sources say, was personally Alan Gordon Calvin Cineguip, Inc. OrS Sixty -four Ohio State Awards for excel- Pershing ordered by Alfred Schneider, the net- EAterprises. Inc. DIS 215 W. Road lence in educational, informational and 5362 N. Cahuenga Blvd, Kansas Orly, Mo. 64108 work's vice president for standards and North Hollywood. Ca. 91601 public affairs broadcasting will be con- NEW YORK practices, involved the doll sinking its Adolph Gasser Inc. D/S ferred tomorrow (March 11) in Colum- FAB /Caca, Inc. D/S teeth into the neck of Miss Black. Also 181 Second St. 315 Well 43rd St. bus, Ohio. Winners for 1975 were se- San Francato. Ca. 94105 a New York. N Y 10036 truncated was close -up of the scream- F&B/Cen, Inc. DIS lected from 632 entries from broadcasters The Camera Men D/S ing doll being burnt to a crisp in an oven, 7051 Santa Monica Blvd. and production agencies around the 456 W. 551h St. an Hollywood. Ca. 90038 image that had to go, according to New York. N Y 10019 world. San Diego Cement one source, because Mr. Schneider NORTH CAROLINA Sponsored by the Institute for Educa- Exchange S thought it looked too much like a burn- 1071 Sixth Ave. Standard Theatre ing fetus. tion by Radio - Television, Ohio State San Diego, Ca. 92101 Supply Co. ors University, the awards have been given 125 Higpis St. Even with these cuts, the network still COLORADO annually since 1937. Guest speaker at the Greensboro. N C 27420 put up warning notices during the tele- Stan Phillips A Associates/ luncheon ceremonies will be William G. TENNESSEE cast, advising viewers of the episode's Camera Service S Harley, president of the National Asso- 2245 W. 3016 Avenue Bill Billings Photo D/S mature subject matter. ABC sources, Dever. Colorado 80211 129 South Front Ave. ciation of Educational Broadcasters. Rockwnod, Tenn. 37854 however, said none of its affiliates re- DISTRICT OF COLUMBIA The 1975 winners: Motion Picture jected or delayed the show, and no Brenner CIne'Sound 0/S Labonloriec, Inc. DIS phone calls, pro or con, were recorded Radio, fennel Instruction: 5215 Wóconsm Ave.. N W. 781 S. Main St. Washington. D.C. 20015 by the switchboard operators. (Network) Performing arts and humanities, chil- Memphis, Tenn. 38102 dren and youth: CSC, Toronto, "The Canterbury FLORIDA TEXAS Tales Part II- Charlatans and Churls In Chaucer." Natural and physical sciences, children and youth: Image Orden. Inc. 0/S Victor Duncan, Inc. O/S Program Briefs CBC, Toronto, "Grand Tour of the Gas Giants." 811 N.W. 111th St. 2659 Fondren Ave. Social sciences (community problema): CDC, Toron- Miami, Fla. 33168 Dallas, Texas 75206 to, "Student Magazine . . . ßj1 Dr. Christian Bar- Yablans and nard." GEORGIA UTAH Fox. Long term exclusive production deal 20th Century- (Metropolitan) Performing arts and humanities, Atlanta Film Slochdale 8 Co.. Inc. D/S between children and youth: WNYE-FM Brooklyn, N.Y., Equipment Rentals 0/S 200 E First South Fox Film Corp. and Frank Yablans, for- "When Hitler Stole Pink Rabbit." Social sciences 1848 Bnarwood Rd.. N E. Sall -eke City. Utah 84111 mer president of Paramount Pictures (community problems), children and youth: WNYE- Atlanta, Ga. 30329 FM Brooklyn, N.Y., "International Aspects of WASHINGTON Corp., and its subsidiary, Paramount Tel- Women's Liberation." Social sciences (individual HAWAII Glazer'a Camera Supply D evision, was announced last week. Mr. problems), children and youth: WNYE -FM Brooklyn, Pealtle InaWmemallon D/S 1923 Tend Ave N.Y., "Dental Health: Little Bear's Circus Job." 5388 Papal Street Searle. Washington 98101 Yablans will head an independent theatri- (Local) Performing arts and humanities, children Honolulu. Mayan 96821 and youth: Alberta School Broadcasts, Edmonton. PNmotronlcs S cal film production unit to be based in Alberta, "The Frog Prince." Social sciences (com- 223 West Lake North ILLINOIS New York; his agreement is for two munity problems), children and youth: WHA(AM), Seattle, Washington 98109 The Educational Communications Board, Wlaconaln Victor Duncan, Inc. 0/S years, plus option to continue for addi- CANADA Bar Foundation, Madison, Wis., "Freedom of Re- 676 St. Clair SI tional three years. Mr. Yablans left as ligion." Social sciences (community problems), Chicago, le. 60611 Glee Mldlo S children and youth: WBGO -FM Newark, N.J., "Head- 10251.106 SI. Paramount president after Barry Diller, LOUISIANA ing the City Government." Social sciences (indi- Edmonton. Alberta ABC prime -time programing vice presi- vidual problems), children and youth: Minnesota Pan American Films OM Alex L. Clark Limited DB School of the Air, KUOM(AM) Minneapolis, "The 822 N. Rampart dent, became chairman of Paramount St. 3751 Bloor Street West Most Common Fear of All." New Orleans, La. 70116 Islington. Ontario M9A 1A2 Pictures last October (BROADCASTING, Radio, Informal Instruction: MASSACHUSETTS &anther Jan. 6). 1070 Bleury Streel 0/S (Network) Performing arts and humanities, adults Sanford Cament 8 Montreal 128. Quebec Buckley loses again. William F. Buckley and general audience: Earplay, Madison, Wis., Protector S Repairs "Properties." Natural and physical sciences, adults 1054 Massachusetts Ave. 7104 Hunleewood Rd.. N.W. DR Jr. will have to continue paying his general Alberta and audience: CBC, Toronto, "Autism." Arlington, Mass. 02174 Calgary 51. American Federation of Television-Ra- Social sciences (community problems), adults and Steve's Camer Service S NBC News, New "High MICHIGAN dio Artists dues. U.S. Supreme Court has general audience: York, 189 East 28th Ave. Crimes and Misdemeanors." Social sciences (indi- Victor Duncan, Inc. D/S Vancouver, B.C. V5V 2M3 denied his petition for rehearing of its vidual problems), adults and general audience: 11043 Gratiot Ave. earlier decision not to review lower-court CBC, Toronto, "The Bedouins." Detroit. Mich. 48213 MEXICO (Metropolitan) Performing arts and humanities, Alan Gordon ruling. Federal court of appeals (second adults and general audience: Theater of Phynance MINNESOTA Enterprlue, Inc. DIS circuit) earlier decision was that union - Radio Workshop, division All -Media Dramatic Work- Calory Film Semite 0B c/o R. E.C.E.S.A. shop; The Radio Workshop; c7o WNIB Chicago, 3000 France Ave. Rio Amazora 85 dues requirement does not violate Mr. "Embers" and "Brave New World." Natural and Minn. 55416 physical adults and audience: Minneapolis, Mexico 5 D F Buckley's First Amendment rights. sciences, general WRFM(FM) New York, "The Medical Trap." Social More Connors. CBS has acquired rights sciences (community problems), adults and general LMting is d: Msr. 1, 1975 audience: WNEW(AM) New York, "The Hidden Pas- to Jimmy Connors -John Newcombe senger." Social sciences (community problems), tennis match for undisclosed sum, follow- adults and general audience: WMAO(AM) Chicago, "Grocery Store Check Out." Social sciences (com- cinema ing up CBS Sports' broadcast of similar munity problems), adults and general audience: contest between Mr. Connors and Rod United Jewish Appeal -Federation of Jewish P llan- thropies, New York, "The Jewish World." Social Laver. April 26 match will be broadcast sciences (individual problems), adults and general live at 3:30 p.m., EDT, from Caesar's audience: WMAL(AM) Washington, "Battles Just Begun." Palace, Las Vegas, as special edition of (Local) Performing arts and humanities, adults network's CBS Sports Spectacular. and general audience: WMUK Special Projects, Western Michigan University and WMUK(FM); Kala- Back to life. Kukla, Fran and 011ie, mazoo, Mich., "Future Tensed" Performing arts and humanities, adults and general audience: 1950's TV series, is being reincarnated WITF-FM Hershey, Pa., "The Opera: Der Ring des

Broadcasting Mar 10 1975 32 trade up to a CP-l6/A and save $1225.

Within three short years, the Here's all you have to do. Trade And, should your CP -16 or CP -16 /A has become the most in any 16mm newsfilm -type CP -16 /A require any repairs preferred 16mm sound camera in camera you presently own - covered by this special two -year the TV- newsfilm /documentary whatever its condition, no matter warranty, your local dealer will field - with many of the larger how old - for a brand new, all provide you with a free CP -16 stations standardizing their entire new CP -16/A with built -in "loaner." This is but one example newsfilm operation on the CP -16 Crystasound amplifier. of the outstanding after -sales camera system. Your authorized local CP -16 service and total back-up you can No matter what new dealer will give you $1225 off list expect from your authorized local equipment developments may be price on any CP -16 /A camera CP -16 dealer. in the offing for TV -news, our package. Or $1000 off on a non -reflex CP -16 and CP -16/A standard CP -16. (Of course, this is But you must act nowt camera models continue, and will in addition to With savings and benefits like continue, to make good the savings you these, why risk your precious equipment sense. Especially normally get if equipment dollars on yet another for those who operate you also buy the "re- manufactured" conversion? "one- man-band" style. zoom lens Move up to a brand new, all for the new CP -16/A, the uncontested A special offer leader in the TV- newsfilm/ from documentary field. You owe it Cinema Products to yourself. and your local But remember, this unusual CP -16 offer is good only from March 1st CP -16 dealer. * or CP -16 /A at to July 1st, 1975. So hurry. See Even though upgrading the same time.) your authorized local CP -16 TV- newsfilm equipment is dealer now. relatively inexpensive, there Plus two -year warranty are stations that may find it and free "loaner." increasingly difficult to do so - Its proven performance in the 'See adjacent page for listing of what with ever tightening field has established the CP -16 as authorized North American CP -16 Dealers participating in this special offer. budgets and the shrinking the most reliable and dependable purchasing power of the dollar. camera system, least likely to And so, to introduce you to the break down in the day -to -day CP -16 camera system, a system grind of newsfilm work. fully Ellkchbbpyhile supported by an extensive, As part of this special offer, we servlceorCreomlN well trained dealer/service take great pride in extending our network, we are pleased to offer factory warranty to a full two years you, for a limited time only, a on all mechanical and electronic products unique opportunity to acquire a components. Provided you CORPORATION CP -16 or CP -16 /A at fantastic purchase your camera from your 2037 Gramm. Avow., Lo, Angeles, California 00025 bl.anon.' (213}1700711. bl.c. 09-1330.0o. Cirogevco savings! authorized local CP -16 dealer. Nibelungen: Goetterdaemmerung." Social sciences Others close to the situation (community problems), adults and genera, audience, diaries- WGNT(AM) Huntington, W. Va., "the anent Cry. Broadcast Advertising. speculated that the fall -off in diary return Social sciences (community problems), adults and may have been by general audience: KBIA(FM) Columbia, Mo., The rates complicated other Meat Squeeze "; special award to KMOX(AM) St. procedural tests as well, but said they Louis (for a series of in -depth investigative assign- Nielsen comes up the BRC would ments into local and national problems). Social hoped audits provide sciences (individual problems), adults and general clarification. audience: WSB(AM) Atlanta, "Seven Signals." Social with short counts sciences (Individual problems), adults and general Nielsen sources maintained that some audience: KPFA -FM Berkeley, Calif., "One Billion of the 18 reports "are perfectly normal," Seconds Later: The Social History of LSD -25." in 18 markets but emphasized that first -class mail would Television, formal instruction: Rating company, economizing with be used throughout the February -March (Metropolitan) Performing arts and humanities, sweep measurements. They declined to chi.aren and youth: The Ontario Educational Com- mailed reports, is forced to withdraw munications Authority, Toronto, The best bducated January- February books; special audit discuss the Minneapolis -St. Paul con- Man in the World." Natural and physical sciences, troversy, however, pending preparation Children and youth: Trie Ontario Educational Gom- by Broadcast Rating Council asked; municauons Authority, loronto, "Quest into Mauer." KSTP -TV threatens suit, then relents and distribution of an explanation to sub- Social sciences (individual problems), chlld,en and scribers. youth: Northern Virginia Educational telecommuni- cations Assn.; North Springfield, "Whatche Gonna The A. C. Nielsen Co. headed off a law- Other January- February markets are Do ?-A Time of Changes." Natural and physical sciences, adults and general audience: the Net- suit last week by the almost unheard-of - Atlanta, Baltimore, Boston, Buffalo, N.Y., work for Continuing Medical Education, New York, withdrawing Chicago. Cincinnati, Cleveland, Detroit, "The National Antibiotic Therapy Test." Social action of a local TV market sciences (individual problems), adults and general rating report. And it hoped to tune out a Kansas City, Mo., Los Angeles, Milwau- audience: Dave Bell Associates, Hollywood, "Hu- lot of it was kee, New York, Philadelphia, Pittsburgh, man fieiations and School Discipline." static getting from broad- (Local) Performing arts and humanities, children casters, reps and agencies by asking the St. Louis, San Francisco and Washington. and youth: South Carolina ETV Network, Columbia, Broadcast Rating Council to a special "The Gift of the Magi." Performing arts and hu- run manities, children and youth: National ITV Develop- audit on its January- February reports for ment /WETA -TV, Washington, Cover ro Cover: "The 18 markets. 18th Emergency" and "The Sea Egg." Social sci- TV baseball fans are ences (community problems), children and youth: The countermoves stemmed at least in Georgia Department of Education, Atlanta, "1974." Social sciences (individual problems), children and part from a postal experiment that back- not all Archie Bunkers youth: WMUL-TV Huntington, W. Va., "Fire Safety." fired, leaving Nielsen with inadequate Performing arts and humanities, adults and general in samples in all 18 markets measured in TVAR study three markets shows audience: Kentucky Educational Television, Lexing- have ton, "Prose -Style and Tone." Natural and physical January- February. All 18 reports omitted audiences good profiles, sciences, adults and general audience: Kentucky include a high proportion of women Educational Television, Lexington, "Mathematics 8." individual -week data and inserted notices Social sciences (community problems), adults and saying in -tab diary samples for some general audience: Educational Television Office, The viewer of local baseball telecasts is University of California, Berkeley, "Examination of weeks were "substantially below our Witnesses." Social sciences (individual problems), target" but expressing confidence they not the stereotyped, middle-aged, lower - adults and general audience: Maryland State De- income and poorly educated male-and partment of Education, Division of Instructional would be up to snuff again in the next Television, Owings Mills, Md.: "Teaching Reeding measurement. "he" may not even be a "he." Comprehension." In fact, a study released by Television The response from broadcasters, reps Advertising Representatives indicates Television, Informal instruction and agencies ranged from anger to apathy humanities, chil- that quite the opposite is true. Steve Sey- (Network) Performing arts and but included a lawsuit filed by KSTP -TV dren and youth: CBS Television Network, New York, mour, TVAR president, summarized the "The CBS Festival of Lively Arts for Young People." Minneapolis -St. Paul in U.S. District Social sciences (community problems), children and conclusions as follows: Local telecasting youth: ABC Television Network, New York, "Rookie Court there to prevent use of the report. of the Year." Social sciences (individual problems), Stanley S. Hubbard, president and gen- children and youth: British Broadcasting Corp., New eral manager of the station, confirmed York, "Vision On- Puddies and Pools." Social sci- Milestone. Department and discount ences (individual problems), children and youth: the filing of the suit but it was with- said tele- CBS Television Network, New York, "Fat Albert and drawn after the Nielsen people agreed to stores last year became local the Cosby Kids." Performing arts and humanities, vision's first $100 -million category adults and general audience: CBS News, New York, withdraw the report. "We had a nice "The Questions of Abraham." Natural and physical talk," he said. "They're reasonable peo- other than franchise businesses, by sciences, adults and general audience: WNET -TV boosting their expenditures to $104 New York, "Heart Disease -The 20th Century Epi- ple." demic." Natural and physical sciences, adults and million (up from $88.4 million, a gain general audience: British Broadcasting Corp., The Other sources said Nielsen representa- of 18%), the Television Bureau of National Public Affairs Center for Television, Wash- tives had agreed to "voluntarily with- ington, "The Impeachment of Andrew Johnson." So- Advertising reported last week. TVB cial sciences (community problems), adults and gen- draw" the Minneapolis -St. Paul report made the disclosure in calling at- eral audience. CBS Television Network, New York, during discussions in the district court The Autobiography of Miss Jane Pittman. Social tention to its fourth retail TV com- sciences (community problems), adults and general judge's chambers. It was assumed that mercials workshop, to be held April audience; CBS Television Network, New York, Bicen- subscribers to this report would receive tennial Minutes. Social sciences (individual prob- 28 -29 at the Hotel Biltmore in New lems), adults and general audience: ABC News, New refunds. York. Fee is $150. York, "The Right to Die." Social sciences (individual problems), adults and general audience: NBC, New Several broadcast research specialists York, "A Case of Rape." said they could recall no previous instance Big spenders. Banks and savings (Metropolitan) Performing arts and humanities, in which a rating firm withdrew a report, adults and general audience: WTTW(TV) Chicago, and loan associations are making a "Paintings: The Permanent Collection of the Art although most agreed it probably had bigger mark in local television, ac- Institute of Chicago." Performing arts and humani- happened at some time. "There have been ties, adults and general audience: WCVB -TV Boston, cording to an analysis released last "Forever Gershwin." Social sciences (community instances where services issued revised re- week by Television Bureau of Ad- problems), adults and general audience: WCVB -TV, ports," one asserted, "but I can't think of Boston, "No Fish Tomorrow." Social sciences (com- vertising. Not only do they represent munity problems), adults and general audience: any where the entire report was just with- the second largest local TV adver- WNET -TV, New York, "Helps" Social sciences (in- drawn, period." dividual problems), adults and general audience: tising category, after department and WABC -TV, New York, "A Handful of Hope: Autistic Nielsen sources said they had commis- discount stores (above), but indi- Children and Their Parents." WCVB -TV Boston. (Local) Social sciences (individual problems), sioned the rating council to conduct a vidually they rank among the top children and youth: WITF -TV Hershey, Pa., "Metals special audit, at Nielsen's expense. Coun- three TV users in 26 of the top 75 and Machines." Performing arts and humanities, adults and general audience: WPBT -TV, North cil sources indicated they would do so, markets. And In seven of those Miami, Fla. "What's An Orchestra All About ?" and said they were awaiting word from markets-Fort Wayne, Ind.; Grand Social sciences (community problems), adults and general audience: WFSB -TV, Hartford, Conn., the council's independent auditors as to Rapids -Kalamazoo, Mich.; Indian- "Scandal Rides the Ambulance." Social sciences what, specifically, would be involved. apolis, Nashville, Omaha, Pittsburgh (community problems), adults and general audience: WHEN -TV Syracuse, N.Y., "I Love You So Good- They said they assumed that some parts and Rochester, N.Y. -a savings and bye." Social sciences (community problems), adults of the audit would probably apply to all loan or a bank exceeds even the and general audience: WGTV(TV), Georgia Canter for Continuing Education, Athens, "The Bikinians." 18 reports but that other parts might heaviest national and regional brand Social sciences (individual problems), adults and involve only some of the 18. expenditures. The category invested general audience: WLAC -TV, Nashville, "The Bin White Horse." Social sciences (individual problems), The problem began when Nielsen "test- $69.5 million in TV in the first nine adults and general audience: WFAA -TV Dallas, ed" the use of third -class mail than months of 1974 (up 18% for the "Silent Violence: Occupational Diseases of the rather Lung." first -class for the distribution of some period), TVB reported.

Broadcasting Mar 101975 34 hats in a name?Rwi)enandJdiet Great names can also be great trademarks. Good name in man or woman... ís the

immediatejewel o their souls... Othello And great trademarks can be as valuable to you as they are to the companies that own them. Because they help ensure that when you ask for something you get what you asked for. ech o u, "Speak the spe Ipray Y as I p ronounced it to you... So, in order to protect yourself, and us, please use Xerox as a proper adjective and not as a verb or noun. Thus, you can copy on the Xerox copier but you can't Xerox something. You can go to the Xerox copier but not to the Xerox. "Zounds! I was never so bethump'd by words... , Jol ni We don't want to bethump you with words; please just use our name correctly.

XEROX

%ERO)®, a trademark of XEROX CORPORATION. of major -league baseball has a special newspapers for Era detergent. He esti- appeal to young adults, adult heads of mated the Crest campaign to be worth larger and higher -educated families and $192,000. higher- educated heads of households; In 1973, the last year for which com- about 80% of the women who view plete figures are available, P & G allotted baseball are "interested and active view- about $310 million to measured adver- ers," and local baseball viewers remember tising, with an estimated $225 million in products advertised during telecasts and TV and only $1.6 million in newspapers. associate these products with the local Earlier, a P & G spokesman had said the team. company constantly reviews its advertis- The study was conducted by TVAR ing but does not discuss its media sched- in Pittsburgh, Oakland -San Francisco and ules before its campaigns begin (BROAD- Baltimore where the firm represents sta- CASTING, Feb. 17). tions that carry play -by-play of major league teams (KDKA -TV Pittsburgh, KPIx- TV San Francisco and WJZ-TV Baltimore). The study was designed by George Tough road faces Feldman, vice president of creative serv- ices for TVAR in conjunction with Com- FTC in its quest mercial Analysts Co., New York, which validated the results. Questionnaires were for nutritional sent to 250 individuals in each of the three markets, half male and half female. ad guidelines Mr. Feldman observed that the basic Comments deadline pushed back conclusions were the same in all three as commission admits complexity; markets though the results were not as CBBB forum March 21 to touch issue positive in Oakland for several reasons: The Oakland A's games are relatively new The controversy over the Federal Trade on facing page to the market; 1974 was the first year The ad the Commission's proposed new regulations is one of a series appearing in the telecasts were carried on a network- to make food advertisers substantiate affiliated outlet, and KPIX-TV carried only 13 major business, newsweekly, nutritional claims will remain "in sus- 20 games last while KDKA -TV origi- season, animation" until the agency's and financial publications, in- nated 35 and wsz -Tv, 50. pended new rulemaking procedure is set, accord- cluding the Wall Street Journal, the In Some highlights of study: the ing to a spokesman. The deadline for rule Fortune, Business Week and 18 -34 age group, 54.5% viewed Oakland comments has been postponed "at least games, 70.7% Pittsburgh games and Time. The purpose of each ad saw 60 days" beyond the original Feb. 5 65.0% watched Baltimore games over is to describe Sun Oil Company's date (BROADCASTING, Nov. 11, 1974) in in- the course of a season; 50.5% in Oak- what the FTC calls "the most complex technological and managerial land had some college or more, with the and comprehensive rulemaking in its novations in energy exploration percentage rising to 82.9% in Pittsburgh history." The proposed rules, to apply to and production. and 67.4% in Pittsburgh; 58% in Oak- or advertisements that make claims about The days of easy oil are land had family incomes of $15,000 nutritional values in foods, are intended more, with the figure climbing to 85.2% gone. At Sun, we're committed to produce "scrupulous accuracy" in the of develop- in Pittsburgh and 71.1% in Baltimore; food advertising business (now $800 to meet the challenge 52% of the women in the Oakland mar- million annually, advertising's highest ing new energy sources. We're ket watched the local baseball telecasts, doing things that weren't tech- and spender, according to the FTC). It would with the figure in Pittsburgh 66.3% require substantiation of nutrition, nour- financially feasible in Baltimore 47.8 %. nologically or ishment, energy and calorie claims and a few years ago. comparisons. However, the proposed rule The potential to solve our is distinct from the mandatory affirma- TV- oriented P &G tive disclosures recommended by the FTC country's energy needs is here. staff -but not officially endorsed by the We're taking the necessary risks buys more in print commission -which would require spe- to help make it happen. Efforts feed fuel to speculation cific information about ingredients in all about revised media strategy food advertising, whether or not nutri- tional claims are made. Prootçr & Gamble Co., Cincinnati, tele- A joint committee representing the vision's largest advertiser, is reported to American Advertising Federation, the be running a 600 -line couponed adver- American Association of Advertising tisement on so-called Best Food Day Agencies and the Association of National (either Wednesday or Thursday) in 730 Advertisers, has been formed under newspapers this week on behalf of Crest chairmanship of Barton Cummings, chair- toothpaste. man of the executive committee of P & G, a closed -mouthed company, Compton Advertising. These groups have would not confirm or deny that the print submitted individual petitions thus far effort would be carried out or say whether but are expected to file jointly when the it represented a change in its media FTC moves to set the new deadline. strategy. A spokesman at the Newspaper AAF's petition to the FTC, asking for Advertising Bureau in New York said he an eight -month extension, was denied, had heard of the Crest campaign from but must have had some influence since various sources and added that P & G the commission is redoing procedures in has run several couponed advertisements line with the FTC Improvements Act of this year. On February 9, P & G used a 1973. One agency executive said his pri- schedule in Sunday newspapers to pro- vate conversations with FTC staff mem- mote Camay bar soap, Head and Should- bers indicated it will be "only a matter ers shampoo and Bounty paper towels, of months" -not a year or two respite as and last Wednesday (March 5) the com- some had hoped -before the rules are pany carried a 25 cents-off coupon ad in firm. The situation reportedly is "still

Broadcasting Mar 101975 38 BILLIONS OF BARRELS OF OIL MAY BE WAITING UNDER ICEBERG ALLEY. WE'RE MOVING MOUNTAINS TO GET It Mountainous icebergs, as tall as 20 -story buildings and two city blocks wide, break away from glaciers in the Arctic and stampede down the coast of Labrador. Anyone with a drill rig bobbing in their path puts 30 to 50 million dollars on the line. But we're there, with our partners. We follow the icebergs for miles on radar. We plot their drift, pray for good winds and favorable currents, and if necessary, tow them with tugboats till we're sure they'll pass out of range. Then we drill. Our exploration program has just begun in Iceberg Alley. Canadian surveys estimate a possible 21- billion barrel potential. Although these estimates have a high degree of uncertainty, we feel the potential justifies the risk -or we wouldn't be there. We didn't set out to move mountains in the beginning. But the days of cheap and easy oil are gone. Almost everywhere we look - Labrador, the Arctic, the North Sea -it's move mountains, or do without the oil. So where the potential is great and profitable, we do what we have to do. You'll be hearing from us.

FOLLOW THE SUN [s.;:c; Sun Oil Company. St. Davids, Pennsylvania very fluid" as it has been through three years of drafting and redrafting the nu- Two Senate bills would tritional advertising rule. The stalemate over the FTC's rulemaking powers was require dollar figures resolved at the close of 1974 by a com- in some advertising promise law, the Consumer Product War- ranties /FTC Improvements Act, which Commerce Committee ponders broadens the FTC's jurisdiction from forced disclosure of costs matters "in commerce" to those "in or to operate energy -related products affecting commerce," sets moderate "due 30 Man -Years process" limits on commission rulemak- The Senate Commerce Committee has un- ing processes, and specifies information der consideration two bills that would re- to be included in consumer -product war- quire in part that advertising for major In the Making ranties. household appliances or automobiles give The warranty, to go into effect July 4, consumers an idea of how much they can will be the subject of a March 21 expect to pay to operate the products. forum sponsored by the Council of Better The aim of both measures -title 12 of Business Bureaus at the Washington Hil- the administration's Energy Independence ton hotel, Washington. J. Thomas Rosch, Act of 1975 (S. 594) and the Truth in director of the FTC's Bureau of Con- Energy Act of 1975 (S. 349), authored sumer Protection; Chris White, deputy by Senator John Tunney (D-Calif.)--is IAN assistant, FTC division of marketing to encourage conservation of energy by practices; and S. Lynn Sutcliffe, Senate making available information about the Commerce Committee member, will be energy efficiency of cars and major ap- on a panel with representatives of RCA, pliances such as refrigerators, air con- General Motors and other major com- ditioners and washing machines. The panies. Chairman of the forum will be Tunney bill would require the labels of CBBB Vice Chairman Wallace R. Per- those products to include estimates of sons. average annual cost of operation. The administration bill endorses no single guideline for measuring energy consump- Rebate ads under fire tion, but Roger W. Sant, assistant admin- istrator for energy conservation and en- Representative Benjamin Rosenthal (D- vironment at the Federal Energy Admin- N.Y.) has asked the Federal Trade Com- istration said during hearings two weeks mission to investigate possible deception ago that FEA supports not only cost la- in the print and broadcast advertising of beling, but the use of widely recognized automobile manufacturers offering rebates fuel ratings, such as miles per gallon for on purchases of new cars. He noted that automobiles, as well as the use of charts the car manufacturers are selling cars at comparing the operating cost of a given full price, then sending rebate checks to automobile or appliance with that of buyers later. However, Representative others in the same class. Rosenthal said, the amount of the rebate In both bills energy efficiency data More than 30 people have is included in the purchase price on would have to be included in advertising which financing interest and sales are col- for the products; in the Tunney bill, worked for over a year updating lected. He contended the advertising re- whenever the purchase price is men- existing bate should be cut from the original tioned in the ad, or in the administration and modifying all pro- purchase price. He also suggested that, bill, whenever an ad makes any refer- grams and developing new should the FTC find deception in current ence to the product's energy use. During practices, restitution be made to auto the hearings, the FEA spokesman said he computer programs to use the customers. did not think using the product's initial expanded facilities, and increased efficiencies made possible by the BAR reports television- network sales as of Feb. 23 Burroughs 6700 computer, now ABC $108,731,300 (30.5%); CBS $124,853,600 (35.1%); NBC $122,571,400 (34.4%) Day parta Total Total the heart of the BIAS system. minutes dollars week week Join the satisfied customers ended ended 1975 total 1975 total 1974 total Feb. 23 Feb. 23 minutes dollars dollars coast to coast and in England and Monday- Friday

Canada, working with BIAS -2 .. . Sign -on -10 a.m. 112 $ 653,400 745 $ 4,551,400 $ 2,977,200 the world's largest on-line broad- Monday- Friday 10 a.m.-6 p.m. 1,008 10,567,700 7,382 79,442,900 69,406,800 cast computer system, providing Saturday- Sunday management information on all Sign-on -6 p.m. 299 4,630,900 2,191 36,811,100 34,692,800 Monday- Saturday areas of radio and TV station 6 p.m. -7:30 p.m. 98 2,550,800 761 19,591,800 18,336,500 operation. Sunday Call 901 -332 -3544 collect; 6 p.m. -7:30 p.m. 22 649,800 139 3,949,700 4,050,800 Monday- Sunday ask for Pat Choate, Director of 7:30 p.m. -11 p.m. 402 26,746,200 3,076 189,287,200 183,865,400 Marketing. Monday-Sunday 11 p.m.-Sign-off 180 3,261,100 1,326 22,522,200 17,083,700 BROADCAST INDUSTRY AUTOMATION SYSTEM a division of Data Communications Corp. II'eIa Total 2,121 $49,059,900 15,620 $356,156,300 $330,413,200 3000 Directors Row, Memphis, Tennessee 38131 a s Source: Broadcast Advertisers Reports

Broadcasting Mar 10 1975 38 becoming more and more enlightened" in Maine, Maryland, Vermont and Rhode the realization that they must continue to Island have introduced ad tax proposals, protect their consumer franchises. with hearings already begun (March 4) in Maryland. Jonah Gitlitz, executive vice president of the American Advertising Ad tax specter Federation, Washington, reports the AAF is supplying material to media, state arises again broadcast associations and newspaper rep- Four states submit proposals resentatives, who are testifying to defeat as media mounts its opposition the bills, but the AAF is keeping arms - length from legislative matters on the Four state legislatures in search of new state level. revenue sources have proposed advertis- Maine's bill (H -402), would put a Goin' bananas. Bic Pen Corp., Mil- ing taxes in what advertising proponents 5% sales tax on the purchase of advertis- ford, Conn., Is intensifying its televi- are calling "discriminatory" actions. ing time and space, with the intent to sion advertising this spring for three of its products. A major effort centers on the Bic Banana marker pen start- ing tomorrow (March 11) on all three TV networks on prime -time and day- time programs. The objective of the campaign Is to show that the marker pens come in different packs and colors. The advertising recreates the atmosphere of a banana boat, com- plete with calypso music and danc- ers. Bic last week also launched a spring campaign for the Bic Butane disposable lighter on all three net- It's our birthday. works in fringe and prime -time. And, on weekends, the company Is adver- WE'RE TEN YEARS tising its Bic Banana Ink Crayons on OLD children's programs on the three TV networks. Agency for Bic is Wells, Rich, Greene, New York. Ten years ago Ron Curtis & Company made its first contact with a key communications executive. Now, cost as the trigger for mandatory disclo- ten years later, our professional recruiters sure of energy data in advertising is the personally interview over 100 key executives each best the net plan. "Perhaps result would day. be that advertisers will not mention cost or efficiency at all, in which case this pro- We're saving clients valuable time, confidentially vision will work to the detriment of our exposing their opportunity to more potential over -all objective." He preferred the candidates than they could locate in any other way. language of the administration bill on Our clients find the that point. use of an outside recruiter is On the subject of what should or the easiest way possible to solve a troublesome should not trigger energy -efficiency in- management problem. formation in product Richard advertising, So, we'd like to take this opportunity tenth Herzog, assistant director for the division -our birthday say thanks to all who've of national advertising at the Federal -to those helped us Trade Commission, suggested to the grow. And, we pledge to continue the high Commerce Committee that that sort of standards of professional recruiting you've come to decision be left up to the commission, expect. which would be responsible for imple- menting the Tunney bill's labeling pro- gram. Said the FTC official: "The com- mission's experience has demonstrated that there are a host of problems in de- veloping advertising disclosure provisions BROADCASTING it is essential that the general statu- Executive recruitment specialists in tory language leave the commission free Engineering, Financial, News, to resolve those difficulties in applying Programming, Promotion, Station and its expertise to determine what constitutes Group Management. unfair or deceptive advertising." Ron SF, No time to cut down Curtis Companies thinking of cutting advertising budgets because of the recession should & Company think again, Stanley I. Tannenbaum, O'Hare Plaza, 5725 East River Road, chairman and creative director of Ken- Chicago, Illinois 60631 yon & Eckhardt, in a New York, said (312) 693-6171 speech at the University of Wisconsin Advertising Conference Feb. 28. "This Management Consultants specializing in executive recruitment for Radio, may be the best opportunity you've ever Television, Cable TV, Newspapers, Magazines, Direct Mail and Outdoor. had to increase your advertising's effi- ciency," he said. In the current recession, he said, "more and more businessmen are

Broadcasting Mar 10 1975 39 Good start. Advertisers spent $200.8 million on network television in the first month of 1975, a 9.3% increase over the January 1974 figure of $185.4 million. Weekday Cablecasting daytime sales showed the largest gain, rising 19.4% over last January to $50.4 million. Weekend daytime was next, up 9.5% to $19.3 million. The figures below are from Broadcast Advertisers Report, as released by the Television Bureau of Adver- No deal in sight tising. on copyright Jan. 1974 Jan 1975 % change Broadcasters, cable operators Daytime $ 59,687.0 $ 69,695.5 +16.8 argue over same old ground Weekday 42,093.9 50,431.9 +19.8 in FCC and federal bar symposium Weekend 17,593.1 19,263.6 + 9.5 Nighttime 124,070.7 131,150.6 5.7 The conflict between broadcasters and + cablecasters over the cable provisions in Total $183,757.7 $200,846.1 + 9.3 the Senate's copyright bill (S. 22) con- tinued last Monday during a three -hour ABC CBS NBC TOTAL symposium sponsored by the FCC and January $59,183.6 $70,020.2 $71,642.3 $200,846.1 the Federal Communications Bar Asso- ciation. But an aide to Senator John McClellan increase state revenue by an estimated state's 2% sales tax to advertising; it has (D- Ark.), sponsor of the bill and chair- man of the Senate Copyright Subcom- $1,450,000 a year. No hearing has been been assigned to the state's Senate Com- it plain the bill is assigned to the mittee on Finance. mittee, made that all the talk scheduled; would state's House Committee on Taxation. The quest for additional revenue have no effect on the bill's cable Maryland's H -625 would extend the through an advertising tax is an old tactic content at the subcommittee level. The bill pending in the Senate is the same as 4% sales and use tax to ad time for some states and cities. Nearly 18 state's by the last September, and space. bill, assigned to the years ago Baltimore attempted unsuccess- one passed Senate The and the has "no desire to and Means is fully to impose such a levy, touching off subcommittee House Ways Committee, reopen issues already discussed," accord- omnibus applying a rash of similar efforts in other localities part of an proposal ing to Thomas Brennan, chief counsel throughout the U.S. (BROADCASTING, for the tax to many other businesses. subcommittee. Vermont's Governor Thomas Salmon Nov. 11, 1957 et seq.). Four years ago the The Copyright Subcommittee will for- proposed applying the 3% sales tax the idea resurfaced in New state's York City go hearings and proceed with markup on to ad times and space; the matter is under and Washington but ultimately was re- the bill soon after Easter, another sub- Ways and jected (BROADCASTING, consideration by the House June 14, Nov. 22, aide week. Means Committee. 1971). committee said last Rhode would Representative Robert Kastenmeier (D- Island's S -311 apply the Wis.), chairman of the House subcom- mittee with jurisdiction over copyright Business Briefs legislation, plans to hold hearings on copyright revision in April, whether the Client -swiping charges. J. Walter Thomp- Senate has finished or not. son has sued H. J. Barnum Jr., former Mr. Brennan also said he does not president of JWT Affiliated Companies anticipate that the Senate bill will in- Division, for more than $1 million, charg- clude a section in last year's bill author- ing Dr. Barnum with conspiracy to take izing the FCC to make rules restricting away Thompson clients and employes sports programing on cable or a section while still on JWTs payroll. In its suit, establishing royalties to be paid by broad- JWT charged that Dr. Barnum formed casters to record performers and manu- Barnum Communications while serving as facturers. Both those provisions were director and member of executive com- deleted by the Senate before final passage mittee of agency and that three major last year. Performance royalties will be clients of Delktos, part of Affiliated Com- revived in separate legislation to be in- panies Division, have resigned to be rep- troduced "any day now" by Senator Hugh resented by Barnum. Dr. Barnum left Scott (R -Pa.). JWT Jan. 31. What the Senate copyright bill does On TV's magic carpet. Lees Carpets, establish is a copyright liability for cable King of Prussia, Pa., major advertiser in systems for retransmission of copyrighted print media in past years, is placing tele- programing received from television and

vision spots in 200 markets with peak radio stations and . from other signals frequency planned for early April. authorized by the FCC. Unlike broad- The best rock sound Limited follow-up on radio is being con- casters, however, cable systems would not were created by have to negotiate fees with individual in Chicago is put sidered. TV commercials Wayne Associates, in -house advertising copyright holders. The bill provides a Out by an AEL FM -25KD agency of Lees. scale of fees that cable operators would Stereo Transmitter Philadelphia branch. PRO Time Sales, pay into a pool to be divided and dis- national radio representative, has opened tributed by the register of copyrights to copyright holders. The schedule provides Just ask WXRT Philadelphia office, to be headed by Charles Smith, former general manager fees ranging from 0.5% of annual gross 2.5% gross of wsME(AM) Sanford, Me. 1015 Chest- receipts up to $40,000 to of AEL stereo transmitters always $160,000 or more. nut Street (215) 922 -4387. receipts of send the very best. The bill also would establish a Copy- FM: 2,500, 12,000, 25,000, 50,000 watts. Texaco special. Texaco Inc., which has right Royalty Tribunal to review and re- AM: 5,000, 10,000, 50,000 watts. sponsored Metropolitan Opera radio vise the fee schedule if it thinks it nec- broadcasts for 35 years, will be full spon- essary. An initial review of fees would Call or Write: sor of one -hour TV special, Danny take place in 1977, and again in 1984 Kaye's Look -In at the Metropolitan and every five years thereafter. The tri- AMERICAN ELECTRONIC LABORATORIES, INC. Opera, with Metropolitan's Robert Mer- bunal's work would be performed by P.O. Box 552, Lansdale, PA 19446 rill and Beverly Sills as guest stars, on three -member panels selected by the Tel: 215/822 -2929 TWX: 510/661 -4976 CBS -TV Sunday, April 27 (5 -6 p.m. American Arbitration Association. NYT). Benton & Bowles is agency. The provision setting out the fees See us at Booth 404 North -NAB Convention for

Broadcasting Mar 10 1975 40 cable systems drew adverse comment law since 1909, she noted, and "it would plain again the commission's position. from broadcast and cable representatives be immoral to let the thing languish That session wasn't open to the press, but alike at last Monday's symposium. Harry another generation simply because broad- afterward several operators seemed to Olsson, general attorney for CBS, won- casters and cablecasters cannot agree on share the sentiments of a Texas delegate dered how the Constitution's provision a formula." She appealed for the two who said, "I guess we're luoky he's only that an author should have exclusive right industries to support copyright revision got two sides of his mouth to talk out of to his work could be squared with "gov- "with or without a cable section." at the same time." ernment giving out compulsory licenses Luncheon at the Rayburn House Office willy nilly." In deciding how much an Building produced some welcome and author will make from cable systemr, he perhaps promising words from Represent- said, the government acts as if it is the ative John E. Moss (D-Calif.), new chair- author. "The Russians are probably as Cable knocks man of the Commerce Committee's In- kind to their authors in their way," he vestigations Subcommittee, who drew ap- remarked. His last word was that copy- on the doors plause with such statements as "there is right rates should be set by the market- every reason to believe that the main place. of Washington cause [of depressed economics of the ca- Sol Schildhause, former chief of the Heavily attended legislative conference ble industry] is the hostile regulatory en- FCC's Cable Television Bureau now in meets with FCC, congressional types; vironment in which that industry must law practice, argued, as he has before, Wiley gets bad reviews, Moss is a hit operate," and with a reference to the against the imposition of any copyright FCC cable rules as "the most complex liability in cable. "I suggest cable ought to About 140 CATV system operators con- regulations ever devised by the mind of be stricken from that bill," said Mr. verged on Washington last week for a man." Schildhause, "not for all time, for the two -day legislative conference with Con- Toward the end of his speech, Repre- moment only." gress and the FCC in an effort to per- sentative Moss departed from his pre- Mr. Schildhause's remarks drew an in- suade key members of both that proposed pared text. After noting that his Investi- stant rebuttal from Don Zeifang, govern- laws and rules on copyright, sports black - gations Subcommittee is scheduled to be- ment relations vice president for the Na- out and pay cable were unfair and likely gin a study of the role and operation of tional Association of Broadcasters, who to drive some systems out of business. independent regulatory agencies, giving argued that the proposed fees for cable The conference, organized by the Na- particular attention to their effect on are too low. Mr. Zeifang objected to the tional Cable Television Association, drew competition in the industries which they presence of any fee schedule in the legis- almost twice as many participants as had regulate, Representative Moss's prepared lation. He called for a return to the been anticipated, and if all had been said text had said, "Although the study of the 1971 consensus agreement among broad- before, the effect of the conference was FCC will not be focused on the commis- casters, cable operators and copyright bracing to everyone. sion's regulation of the cable television owners that led to the FCC's adoption It didn't begin that way, for at the industry, that subject certainly cannot be of present cable rules. The consensus morning session on Monday, FCC Chair- ignored." Instead, he ad libbed, there was presumably put the parties on record as man Richard E. Wiley dropped by, to ex- "too much evidence that regulatory agen- favoring legislation to establish cable lia- bility for copyright use but leaving the fees to arbitration in case cables and copyright owners could not agree on scales to be put in the law. The scales eventually adopted by the Senate were opposed by the copyright owners. Mr. Zeifang said the bill also goes against the consensus agreement by ex- tending the compulsory license to in- Send only clude whatever broadcast signals the FCC may in the future add to those it already the best. permits cables to carry. In effect, he said, this means cables would never have to pay "another dime" for broadcast sig- nals, however many they added. Alfred Stern, chairman of Warner Cable Corp., and chairman of the Na- tional Cable Television Association's copyright committee, replied that if the consensus agreement had been sidelined, the Senate should be held responsible. "If the Senate decides we will pay copy- right and there will be a tribunal, then íj 10 #r that's what will happen," he said. The «.«w,ww 001a NCTA's official position has been and still is to support the Senate copyright bill's cable provisions, he said, and he CBS Laboratories Mark IV Image Enhancer is preferred by most TV defended the bill's fee schedule, saying stations. Because it sharpens both vertical and horizontal detail. And that the cable industry "will pay larger improves picture resolution as well as color fidelity. The Mark IV, with annual fees to copyright holders the unique "crispened- comb" filter, separates chrominance from lumi- larger we get." nance, providing sharper contrasts with more defined picture detail. Barbara Ringer, registrar of copyrights, Available for all monochrome and color cameras. gave the symposium an overview of copy- From CBS Laboratories, of course. right law. Her message was that broad- casters and cable operators should keep in mind that there is a great deal more to the copyright bill than the cable pro- CBS LABORATORIES visions. "Cable is certainly not a gut is- A Division of CBS. Inc. sue," she said. Congress has failed to .127 I lath Ridge Road, Stamford, Conner_ l is ut 06905 deliver a major revision of the copyright

Broadcasting Mar 101975 41 Bureau would "probably have to agree on grams, of news and documentary pro- a price that probably will be unacceptable grams from commercial TV stations and to the phone company as a basis of nego- of entertainment and sports, also from tiations with NCTA." In that case, he commercial broadcast stations -all to be said, the commission will have to assert repeated either the same day or on alter- jurisdiction over both the issue and the nate days. The major problem is cost, power companies. estimated up to $40,000 annually to re- Barry Stigers of Verto Cable TV, cord two hours of commercial news and Scranton, Pa., gave a detailed analysis of public affairs plus four hours of prime - the effect of the proposed sports black- time public broadcasting. But, Dr. John- out rule on his system. He imports sig- son noted, this amount could be defrayed nals from two New York and one Phila- by the addition of 650 new subscribers. delphia independent stations, but under the existing syndicated exclusivity rules must black out about 40% of those pro- grams. Under the proposed sports black- Worth of proposed out rule, he said, his subscribers will lose is in a minimum of 70% of the programing cable bill from the New York stations. at included eye of beholder Encouraging words. John E. Moss Other speakers the session (D- Calif.), new chairman of the Robert Ross of the Office of Telecommu- At Washington law conference, House Commerce Committee's Sub- nications Policy, who explained OTP's OTP spokesman praises its measure cable Ed the committee on Investigations, speaks proposed law; Allen of while FCC calls it backward step NCTA and Western to 140 CATV system operators at a board Communica- luncheon last week in Washington tions, Inc., who said that when the copy- Participants at a Catholic University Law in during the annual legislative confer- right bill goes before the House for hear- Review conference on cable television, ings, seek a quo a ence sponsored by the National NCTA will quid pro for Washington last week, were treated to its is, a congres- Cable Television Association. support of the bill; that mock congressional hearing on the pro- sional resolution urging the FCC to lift posed cable -television bill that has been all nonduplication and exclusivity rules, drafted by the Office of Telecommunica- cies have tended to hand over to the dom- and Ralph Barauch, president of Viacom tions Policy. inate sector of the industries they regulate International, who reviewed FCC rules Robert Ross, an OTP attorney, was That I the true powers of regulation. on pay cable and urged their abolition. presented as a witness in favor of the corn - don't like because it is destructive of Monday evening NCTA held a recep- draft legislation; he saw it as the means petition. It is not free enterprise that tion which was attended also by 31 Con- for freeing cable television from the made this nation great, but free compe- gressmen and four Senators. On Tuesday smothering bureaucratic embrace of the titive enterprise." the cable operators visited key members FCC. David Kinley, chief of the com- At a panel discussion following the of Congress and sent teams to meet with mission's Cable Television Bureau, con- lunch, various members of the NCTA FCC members. tended, on the other hand, that the bill officials board of directors, government marks a step backward toward a kind of and operators examined the range of ca- regulation Congress regarded as obsolete regulation, through ble issues, from re- TNT now serving 7 states, 40 years ago. sports blackout and pay cable. copyright, But, if the third "witness's" observa- John Gwin, former NCTA president, now plans Cornhusker football tions are correct, the exercise was as aca- of Cox Cable, said that the trade asso- Target Network Television, a cable tele- demic as its setting. The proposed bill ciation's re- regulation effort would begin vision program service that began op- "will never pass," said Gary Christensen, with asking the FCC to re- examine the erations in January with feeds to 50 a general counsel of the National which cable former existing philosophy under cable systems in six midwestern states has Association who is now contending that that Cable Television rules are drawn, announced it is expanding to include practicing law in Washington. philosophy is based on fallac'ous assump- Indiana and will present all of the 1975 really help cable television, tions. "It doesn't University of Nebraska football games so why should cable interests support it?" Drawing on a Justice Department anal- on a delayed basis. he asked. It will attract the opposition of ysis, Mr. Gwin said that two of the in- Offering CATV systems nine- and -a- he added. And since it correct premises on which the FCC rules broadcasters, half hours of programing daily, via the commission's authority, are based are that broadcasters are sub- would limit microwave relay, TNT reaches cable sub- the will oppose it. jected to unfair competition from cable he said FCC scribers in Missouri, Nebraska, Kentucky, The proposal would restrict commis- and that the public interest requires Iowa, Kansas and Oklahoma. The addi- preservation of marginal broadcasters sion authority to those matters, such as tion of Indiana will add 200,000 poten- and through subsidies gained from restricting retransmission of television signals tial cable subscribers, and the network, that ap- cable growth. David Kinley, the FCC cable -system technical standards, which is a subsidiary of KBMA -TV Kan- at Cable Television Bureau chief, reviewed pear to require uniform enforcement sas City, Mo., hopes to extend soon into else would nonduplication developments and said the national level. Everything Illinois and Ohio. regulation, that to get the necessary votes on the be reserved to state or local cable systems commission for adoption of a flat 35 -mile with adjudications involving left to the courts, not the commission. zone, a compromise had to be reached Cable- repeat trial urged which affords 35 -mile protection only in OTP says the proposal would imple- the top -100 markets and either 15 or 20 A pilot test in several markets to deter- ment the recommendation of the Cabinet additional miles of protection for stations mine the attractiveness of various types Committee on Cable Television that ca- not in the top -100 markets. of repeat broadcasts of over -the -air pro- ble be taken out of the regulatory mold On the pole attachment dispute, Mr. grams on CATV systems has been sug- which contains broadcasting, and permit Kinley reported that the point of differ- gested by Rand Corp.'s Leland L. John- its development to be governed by com- ence between the NCTA and AT &T was son. Idea is contained in a study, "Ex- petition rather than by regulation. how to measure capacity use. Depending panding the Use of Commercial and Mr. Kinley was reflecting the commis- on different measures, he said the out- Noncommercial Broadcast Programing sion's considered opinion. A few hours come would vary between 5% and 50 %. on Cable Television Systems," one of a before the mock hearing, the commission He said there was strong pressure for a series published by Rand under a grant had completed work on its comments on quick solution because pole attachment from. the John and Mary Markle Foun- the proposal that it was to send to the hikes were "getting out of hand," and dation. Among the proposals considered Office of Management and Budget. that his bureau and the Common Carrier are taping of public- broadcast pro- And the commission's position is that

Broadcasting Mar 101975 42 the draft bill substitutes inflexibility for zen Communications Center's Cable the flexibility of regulation. Mr. Kinky Project, offered those views last week in CBS goes beyond said the proposal ignores the fact that a letter to FCC Chairman Richard E. Congress created the FCC and other in- Wiley. The chairman, in a speech two proposed rules for dependent agencies in the 1930's to pro- months ago, said some of those require- vide the kind of day -to -day, detailed reg- ments were "unrealistic or unnecessary" cable sports carriage ulation of industries that, he said, could [BROADCASTING, Jan. 27). He spoke of Network comments to FCC say not be provided by courts interpreting the inability of the "fledgling industry' rights should go to local congressional statutes. to provide the "free" services the re- broadcaster first, contend blackout He also said the OTP appears to have quirements were meant to make avail- law should not affect rulemaking confused the basis of the commission's able. jurisdiction over cable -it is ancillary to And the commission two weeks CBS has asked the FCC to forbid cable broadcasting the ago -with commission's per- issued a notice of proposed rulemaking carriage of TV sports broadcasts on any ception of cable as a medium. The com- to distant signal, unless it is shown that mission's scheme, looking the postponement or cancella- he said, "views cable tion of the March 31, 1977, deadline. rights to broadcast the game had been as an independent medium, not as an ad- The commission said substantial ques- offered first to local broadcasters. junct to broadcasting." The commission's tions had been raised as to the ability of The recommendation goes "consider- rules, he said, are based on the idea of the systems in operation when the new ably further" than the commission's pro- cable "as a medium of abundance." rules were adopted to comply with them posed rules, which would prohibit cable Mr. Christensen was sour about the ap- by the deadline. It also said it planned systems (located within the grade B con- proaches of both OTP and the FCC. to issue a subsequent rulemaking con- tour of TV stations in the home town of "Both are based on a public interest too a professional sports team) from import- vague cerning possible changes in the require- to be defined," he said, adding, ments. ing distant televised sports on a day when "Any successful regulatory program must the local team plays at home. tie the public interest to the profit mo- But to Mr. White, the requirements, one providing CBS's suggestions were in response to tive." specifically for public ac- the cess channels, are designed to afford the FCC's request for additional com- FCC Chairman Richard E. Wiley also ments on the sports- carriage issue, in an touched on the issues the OTP proposal public "long- awaited benefits of cable technology." The deadline attempt to update its 1972 rulemaking has raised, in a luncheon address to the proposed ex- were tension, he added, "is not within the pur- notice to reflect changes that law review conference. And in the proc- by the congressional sports view nor spirit of the commission's past brought about ess, he managed a jibe at Acting OTP blackout legislation (BROADCASTING, Jan. Director John Eger, who a week earlier, commitments to the public." Mr. White 20). in a said the commission could aid cable by speech to a state cable association In answer to specific questions in the meeting in Dallas, had used some strong removing the restraints imposed on it as a result of the 1971 consensus agreement. FCC's further notice of rulemaking, CBS and colorful language in calling for an contended that the 1973 law, which pro- end to the FCC's dominant role in cable That agreement, which was reached by representatives of the cable and broad- hibits local TV blackouts of home games regulation (BROADCASTING, March 3); that are sold out three days in advance, and despite a decision to delete the lan- casting industries as well as copyright owners, paved the way for the com- should have no effect on the present rule - guage on delivery, he changed his mind making. After all, CBS said, the law only again and read the speech as written. mission's adoption of its package of 1972 rules. But, Mr. White said that agree- mandates the availability of games to Mr. Wiley said that he could not agree television and should not interfere with with ment is now "a dead letter point the OTP proposal because it would -a the proposed rule, which establishes that deny the commission the flexibility it now copyright owners and broadcasters at least, would dispute." The commission, cable cannot carry any professional sport has to make changes in cable regulations (hockey, baseball, basketball or football) as they are he said, "should immediately act to re- needed. Then he said: "While if a game of the same sport is carried by I have great respect move `overregulation' in the area of prod- for the architects of stations within 35 miles of the corn - this bill -whether or not, incidentally, uct ... denied to cable." And pay cable, distant- signal importation and program munity in which the cable system is that respect is a matter of mutuality -I based. must resist their efforts to cast the regula- exclusivity, he added, "are areas ripe for tion of reregulation." Other points raised by the commission an emerging industry into the included: hardened form of the United States That kind of reregulation, he said, The effect of the Senate's deletion of Code." would enable the commission to require the sports- carriage provision in its copy- the pre -1972 systems to meet the pres- right revision bill, to which CBS respond- ent March 31, 1977 deadline for re- ed that it only puts "fuller responsibility" building. "With adequate content to offer, Turn cable loose on the FCC to protect the gate receipts will the to cable have economic base of sports playing at home. against broadcasters, bring the diversity of additional public teams Whether additional sports, other than don't close off access services that will justify its place in the national communications system." the four presently covered in the rule - to public, says citizen's making, should be included? CBS sug- cable project director gested that all sports, including minor Cable Briefs league events and amateur contests, be Rebutting FCC chairman's position covered. that cable's regulations Should "same league" protection be own need Rockland rocked. New York Cable relaxing, CCCCP's White says the substituted for "same sport" protection? Commission has ordered Rockland Cable - real answer is in giving cable CBS expressed an adamant "no." vision to refund more than $34,000 to access to full range of TV product Others to file comments week in- subscribers in towns of Haverstraw and last cluded Channel 6 Inc., licensee of KCEN- Stony Point, collected from June, 1973, If the FCC feels cable television in- TV Temple, Tex., which concurred with the through March, 1974, by means of rate dustry needs relief, it should "remove CBS's basic position, and RVS Cable - the increase granted by municipalities but not vision protectionist restraints upon cable's to Corp., which predictably took an legitimate competition with approved by commission according opposite viewpoint across board. broadcast- regulations. the ers." It should not eliminate or postpone RVS felt cable systems in top markets the 20- channel capacity, access -channel Going West. Communications Equity should also be allowed the right to con- and other requirements now scheduled Corp., financial and media brokerage firm tract with sports interests for carriage of to be imposed by March 31, 1977, on specializing in cable television, has an- professional games. Sports on distant systems that were in operation before nounced relocation of its offices from signals should also be open to cable bid- March 31, 1972. New Jersey to 8200 Normandale Road, ding, said RVS, regardless of whether Curtis T. White, director of the Citi- Suite 323, Bloomington, Minn. 55437. local TV stations carry the game or not.

Broadcasting Mar 10 1975 43 vigorous press. An individual with limited are to report attacks to police. Not all Broadcast Journalism® time and resources to observe first -hand rapes are newsworthy, he said. But when the operations of his government "relies they are -as in the case of one that re- necessarily upon the press to bring to him sults in a murder charge -the news me- Supreme Court in convenient form the facts of those dia should be free to decide to report operations," Justice White wrote. "Great them fully. in WSB -TV case responsibility is accordingly placed upon treats print the news media to report fully and ac- curately the proceedings of government, Drinan with Proxmire and and official records and documents open broadcast to the public are the basic data of gov- in fight on fairness ernmental operations." press as one Justice White noted that there is a con- Massachusetts congressman criticizes siderable body of law and precedent run- inhibiting factors of doctrine, Invasion -of- privacy suit involving rejects validity of numbers argument broadcast of rape victim's name ning in support of the individual's right of privacy. But he also said that "even ends in victory for Cox station; FCC's between the prevailing law of invasion of privacy The fairness doctrine, rather than court makes no distinction enhancing the people's right to know, newspaper and radio -TV journalism generally recognizes that the interests in privacy fade when the information in- threatens that right. And "rather than encouraging the expression The Cox Broadcasting Corp. has proved volved already appears on the public rec- of differing viewpoints, it their to be the instrument that extended some- ord. The conclusion is compelling when chills expression." what farther the First Amendment pro- viewed in terms of the First and 14th So said Representative Robert Drinan (D- Mass.) in in the Congres- tection that is afforded the press, spe- Amendments and in light of the public remarks cifically including the broadcast press. interest in a vigorous press." sional Record last week. It was on an appeal brought by Cox The lone dissenter from the high Representative Drinan has introduced that the Supreme Court last week, in an court's opinion was William H. Rehnquist, a bill (H.R. 2189), a duplicate of Sen- ator William Proxmire's -Wis.) S. 2, 8 -to-1 decision, held that the right of and he objected on procedural grounds. (D privacy must give way when the press He felt the court should not have con- which would in effect repeal the fairness publishes accurate information based on sidered the case until after a judgment doctrine and in fact would prevent the public court records. had been rendered in the trial ordered by FCC from exercising any power or in- At issue was the broadcast of a news the Georgia supreme court. However, fluence over broadcast programing (BROADCASTING, account by Cox's wsa -TV Atlanta of a Justice White said that wsB -TV should Feb. 3). court proceeding involving the rape of a not be required to undergo a trial under In his remarks Representative Drinan 17- year -old Atlanta girl who subsequently a law that was of doubtful constitution- attempted to erode the basic premise on died. The reporter, Tom Wassell, used the ality. which proponents of the fairness doc- name of the victim, which he had ob- To Justice William O. Douglas, an ab- trine base their argument that broadcast tamed from the indictments handed down solutist on the First Amendment, the competition, hence the competition of in the case, and thus broke a state law court's opinion does not go far enough. ideas, is limited because the number of barring the publication of rape victims' He said, as he did in his separate opinion available channels is limited. That is names. in the case involving the broadcast of false, he said. "The broadcast spectrum The state did not attempt to prosecute state -run lotteries (see page 21), the gov- is not now, and may never be, saturated." Cox. But the victim's father filed a $1 ernment lacks the power to ban the pub- In fact, he said, competition among million damage suit, claiming invasion lication of "news of the day." broadcasters is more diverse than among of privacy and basing his suit on the Justice Lewis F. Powell Jr. would have newspapers. He pointed out that there state law. The trial court granted sum- gone farther than the court did on the are currently about 7,400 radio stations mary judgment to the father, but the question of whether truth constitutes a and 1,000 television stations, compared state supreme court, while sending the defense in a defamation case brought by to only 1,750 daily newspapers in the case back for trial, upheld the constitu- a private citizen rather than a public country. And he made note of cities such tionality of the law. person. The court said that question was as New York, Milwaukee and Wausau, Cox's defense has been that the broad- an open one. Justice Powell said he Wis., where the radio and television sta- cast was protected by the First and 14th thought the court had already settled it tions far outnumber major daily news- Amendments (the 14th applies to the in the affirmative in a previous case. papers. states the protections afforded citizens The only member of the court whose The fairness doctrine, the congressman in dealing with the federal government). views on the case were not explained was said, has the effect of steering broadcast- And the Supreme Court, in the opinion Chief Justice Warren E. Burger. He said ers away from controversial issues for written by Justice Byron R. White, ac- he "concurs in the judgment" but did not fear of drawing fines from the FCC or cepted that defense, although the scope give his reasons. inviting fairness challenges which might of the opinion is limited. To some broadcast industry represent- result in lengthy and expensive court The question to be resolved, Justice atives, the opinion was particularly en- battles. "Rather than promoting diverse White wrote, is whether the state may im- couraging in that it appeared to treat ideas," he said, "the fairness doctrine has pose sanctions on the accurate publica- broadcasters and newspapers as inter- stifled creative programing through the tion of the name of a rape victim obtained changeable parts of the "press." "Any- use of the fine and the power of license from judicial records maintained in con- time there is an opinion treating broad- revocation. Rather than encouraging a nection with a judicial prosecution and casters the same as newspapers on the large number of broadcasting stations, open to public inspection. The answer, he same basis with respect to the First the fairness doctrine has required the said, is no. Amendment, it gives encouragement to development of large, well -financed sta- The court specifically excluded from broadcast journalism," said one communi- tions as an entrance fee for freedom of the reach of the opinion any reference to cations attorney. expression." confidential official records, such as those Steve Riggs, wsa -TV's news director, As would Senator Proxmire's bill, Rep- of juvenile court proceedings. And it said welcomed the opinion as one that would resentative Drinan's legislation would that it was not dealing with Cox's argu- give the press in Georgia the right to redefine the term "public convenience ment that the First and 14th Amend- make news judgments on stories involving and necessity" in the Communications ments would protect a news organiza- rape. But he said he does not feel the Act so that it could not be construed as tion from prosecution even if it obtained opinion gives the press "a license to be giving the FCC authority to require the information through investigation irresponsible." broadcasters to make time available for rather than from public records. He noted that law enforcement officials conflicting viewpoints, and would pro- But Justice White made it clear the and women have expressed concern that hibit the commission from influencing in court was persuaded to go as far as it did fear of publicity would make rape vic- any way any program scheduling or con- because of its belief in the value of a tims more reluctant than some already tent, except where such material is al-

Broadcasting Mar 10 1975 44 ready prohibited by law (e.g. the law that the APBA board had accepted CBS's prohibiting the airing of obscenity, in- decision and considered the matter closed, Equipment & Engineering decency and profanity). but would welcome the network's partici- The bill would also repeal the section pation should CBS think it appropriate. of the Communications Act that permits the revocation of a license when a sta All in favor: tion wilfully refuses to allow time to Journalism Briefs political candidates. Too, it would re- more time and peal Section 315, the section requiring Headline speakers. Arab oil and domes stations to give equal time to opposing tic spying are two likely topics for discus- power to AM's candidates for political office and which sion at annual meeting of Associated Comments continue to approve obligates stations to afford "reasonable Press, April 7, at Marriott hotel, New FCC's idea to increase opportunity for the discussion of con- Orleans. Sheik Ahmed Zaki Yamani, service limits on AM stations; flicting views on issues of public impor- Saudi Arabia's minister of oil, will speak most want more than was suggested tance." before luncheon meeting and William Finally, it would remove the section Colby, director of Central Intelligence in the Communications Act prohibiting Agency, will address morning business A flood of over 100 comments reached noncommeroial educational stations from session. Some 1,400 AP members and the FCC last week in support of the corn - editorializing. guests are scheduled to attend one -day mission's proposal to relax requirements meeting which will include board of di- for daytime and nighttime power in- rectors annual report and election of six creases for existing AM stations. Gen- new members to 18- member panel. erally, the comments served as a replay CBS RSVP's `no thanks' East -West fellowships. Jefferson Fellow- of those filed earlier (BROADCASTING, Feb. to APBA invitation ships, offered by Center for Cultural and 10); broadcasters with daytime AM facili- Technical Interchange Between East and ties suggested the FCC include expansion Salant -Balch exchange ends effort West (government body in cooperation into nighttime service in the over-all rule by broadcast arm of AP to have with University of Hawaii) will be award- relaxation, suburban stations sought re- three networks, as station owners, ed to eight newsmen and women for laxation or abandonment of the commis- rotate in two spots on its board; Jan. 19 -May 8, 1976 period. In past, sion's "suburban policy" and class IV ABC and NBC said to have accepted Asian and Pacific journalists have been licensees sought inclusion of their service chosen, according to John Hulteng, as- in the rulemaking. A flurry of correspondence between Rich- sistant director, who stressed: "We would Mutual Radio urged the FCC to elimi- ard S. Salant, president of CBS News, and be glad to have U.S. applicants." Con- nate the present requirement that AM's Frank A. Balch, president of the Asso- tact: Dr. Wilbur Schramm, director, Jef- must bring service to an underserved com- ciated Press Broadcasters Association, ferson Fellowship Program, 1777 East - munity to gain full -time authorization. apparently ended last week with CBS West Road, Honolulu 96822. Mutual favors granting nighttime opera- underscoring its refusal of a seat on the APBA board. Both ABC and NBC reportedly have accepted the offer of what was to be rotating membership among ABC, CBS and NBC in two seats on that board. In January, the APBA board voted a revi- sion of its by -laws to allow network representation for the first time. CBS News's reasons for demurring, as put forth in Mr. Salant's two letters to Mr. Balch, were twofold. Foremost was the network's feeling that broadcasters are being treated as "second -class citi- zens" by AP, with no vote on the main AP board and relegated to "the secondary and segregated broadcast board." AP's recent decision to allow two nonvoting broadcast members to participate in board meetings was characterized by Mr. Salant as "crumbs- though larger crumbs than five years ago-at the foot of the AP table." CBS's second objection involved the limitation of APBA's offer to ABC, CBS, and NBC only, to the exclusion of Mutual and other networks. Mr. Balch's replies stressed a mood of gradual change within AP, and called upon CBS and other networks to help effect that change -as APBA members. In response to CBS's second objection, Mr. Balch, who is president and general manager of wJOY(AM) Burlington, Vt., noted that network membership in APBA would be through owned- and -operated stations, and that the board's restrictive decision was meant to limit membership to those networks owning two or more stations, and not to exclude arbitrarily Mutual or any other network. Mr. Balch told BROADCASTING last week

Broadcasting Mar 101975 45 Beaulieu 5008S long as there is no conflict with increase authorization, noted Mark Me- eras, has made available tion as camera with Beau - the FCC's interference requirements and dia. sound -on -film super 8 6 -66mm zoom lens with the applicant is in a market with less than Lotus Radio Corp., licensee of KONE lieu-Optivaron (AM) Reno, and several other licensees 11:1 zoom ratio. Camera features built four fulltime AM stations. lens inter- Mutual, which operates the Mutual filing joint comments, restated the posi- in sound amplifier, unlimited tion already advanced by a dozen class changeability, mirrored shutter system, Black Network, also asked that the corn- variable nighttime operation where IV stations, requestng the FCC to in- automatic exposure control, mission permit control on power zoom, and 8 such approval would meet interference clude their service in its overall rulemak- speed ing. f.p.s. or 24 f.p.s. sync speeds. Price: standards and provide either first service Boulevard, service" to a sub- $1,660.10. 14225 Ventura or a first "competitive Calif. 91423. (213) 981- stantial segment of the community which Sherman Oaks, has special needs. Mutual said that ap- Latest in video disks 2395. proximately half of the country's black - Color rectifier. Rank Precision Industries programed stations are daytimers and are slated to be unveiled Inc. has introduced Colourgrade, auto- now restricted to daytime operation. Fruits of Philips -MCA collaboration matic color correction unit for rectifying San Francisco Wireless Talking Ma- to be shown next week, RCA shoots color errors in film used by television. chine Co., licensee of KIQI(AM) San Fran- for March demonstration Corrector is designed to remedy unequal cisco, warned the commission that if AM color densities in film which is repro- daytimers were not allowed to expand in- The merged Philips -MCA video -disk sys- duced and recorded through telecine to nighttime service, particularly in large tem for playing prerecorded TV program- process for television broadcast. Colour - metropolitan areas, the stations might be- ing through a player attached to a con- grade makes continuous frame-by -frame come "obsolete" because of their in- ventional TV set will be shown in a corrections of lift, color balance and gain ability to "survive financially." series of demonstrations in New York errors to output signal of color telecine Taking the same issue from another next Monday through Friday (March 17- chain. (Telecine system is designed to perspective, Gatorland Broadcasting Inc., 21), the two companies announced last render old film suitable for television licensee of WAoc(AM) St. Augustine, Fla., week. N. V. Philips of the Netherlands use.) Unit is priced in $11,000- $11,500 noted the problem faced by small -town and MCA Inc., each of which was de- range. Available through Rank Precision daytime -only stations. Gatorland sub- veloping its own disk system, agreed last Industries Inc., 411 East Jarvis Avenue, mitted that in its case the local station fall to combine the two. Des Plaines, Ill. 60018. (Rank has opened at night is actually from Charlotte, N.C., The combined system consists of a new Eastern Lens Sales Service Center at Nashville, Chicago or some other dis- prerecorded video disk, similar in ap- 12 -90 Plaza Road, Fairlawn, N.J. 07410. tant city. The situation will not be reme- pearance to a long -playing phonograph [201] 791 -6966.) added Gatorland, unless the FCC died, record, and a player attachment through Visual too. FCC has amended its rules permits stations like itself to begin night- which a disk plays 30 minutes of color within operation and render the only local to provide engineering standards time or monochrome pictures and sound. The broadcast subcarrier service, evening service in the community. in which FM player employs an optical system, operating with Subsidiary Communica- Renda Broadcasting Corp., licensee of which a light beam rather than a needle McKeesport, Pa., noted that tions Authority, can be provided by visual wixz(AM) or stylus relays the images and sound means. Rule changes unless the commission is prepared to as well as aural from the disk to the TV screen. were deemed necessary to encompass revise its suburban policy, any relaxa- which uses a Another disk system, visual systems such as broadcast -related tion in rules governing power increases by RCA. stylus, is being developed facsimile, slowscan TV, teletypewriter will be useless to its situation. Sources there said they hoped to have a insure 15 miles from Pitts- and data transmissions, and to McKeesport is permanent demonstration in New York with basic FM service. burgh, and thus any significant power of this month. their compatibility starting the latter part New rules require applicant to submit increase would cast the station's 5mV /m is to The Philip -MCA demonstration full details of proposed visual system, in- contour over the city. be held at the Hotel Pierre. The com- impetus for the suburban cluding characteristics of all filters and The original panies said invitations were being sent measurement results policy, noted Renda, was to eliminate any and their location, and to representatives of the electronics demonstrating that FM stations trans- unfair advantage a suburban applicant entertainment fields, finance, government, in a comparative hear- mitting visual information will not radiate might have had education, engineering and the press. strength. ing, since they were entitled to first trans- out -of-band signals of undue mission service. Also the rule was an at- Automatic ID's. Stancil- Hoffman Corp. tempt to foreclose the possibility of a Technical Briefs announces availability of ASC-100, auto- suburban applicant gaining his town's matic radio station identifier. Solid -state license with the intention of serving pri- On tap in Toledo. Ampex Corp., Red plug-in device contains 26 -inch tape loop marily the larger city nearby, added wood City, Calif., has delivered two that can accommodate up to seven sec- Renda. (The suburban rule requires sta- ACR -25 cassette video systems to Storer onds of information. FCC -required call tions whose 5mV /m daytime contour - Broadcasting's wsPD -ry Toledo, Ohio, letters and city every hour and half hour the signal strength the FCC feels is neces- bringing to 10 number of Ampex sys- needs only two -three seconds, company sary to provide a good primary signal tems installed at Storer TV stations under said. ASC -100 programs voice identifica- over a city- penetrates much larger long -term agreement valued in excess of tion near beginning and near end of each towns, to prove they are not intending $2.1 million. Other stations equipped with 15- minute period, but only after there is to serve the larger city.) Ampex cassette video system: WJW -Tv five -second period of silence at trans- The "relevant test" in rebutting such Cleveland; W,BK -TV Detroit; WAGA -Tv mitter. Price is around $500. 921 North a presumption, said Renda, should be re- Atlanta, and wITl -TV Milwaukee. KCST- Highland Avenue, Los Angeles 90038. vised to ascertain the intention of the ACR -25 under (Tv) San Diego has one Members of New York applicant's commitments to his town of unit is designed Still picketing. separate contract. Ampex International Alli- license and what commitments he makes airing of commercials and locals 52 and 644 of for full -time Stage Employes con- to remain a local station. short- duration programing. ance of Theatrical tinued to picket studios of won -TV New Mark Media Inc., licensee of WKYK- International Video N.C., suggested that the Van for educators. York last week in dispute over discharge (AM) Burnsville, Corp., Sunnyvale, Calif., announces $300,- existing local service cri- of eight technicians by station following FCC delete 000 order for mobile color -TV van from teria, which it claimed places an "un- change of its news operation from film noncommercial KVIE(Tv) Sacramento, to tape. Picketing began on Feb. 26 with realistic burden" on stations like itself will and Calif. Van, to be delivered in July, locals claiming discharges constituted that are faced with geographical IVC -7000 TV cameras as is sepa- include three breach of contract and filing suit in U.S. topographical isolation. Burnsville recording facilities. rated from other communities by moun- well as complete Southern District of New York. Station tains, and to get over the mountains, the New Beaulieu camera. Hervic Corp., and locals held discussions last week but station would need a substantial power U.S. distributor of Beaulieu movie cam- no settlement is in sight. Won -Tv claims

Broadcasting Mar 10 1975 46 there is no basis for suit and has asked labels. Mr. Uttal had no qualms about National Labor Relations Board to stop Music starting a singles label in a time of eco- picketing. Station has introduced minia- nomic uncertainty, and the label's first turized tape cameras and says it now major -artist release, Frankie Valli's My requires fewer staffers. Will the biggest Eyes Adored You, has become a sales Boosters booted. FCC Broadcast Bureau and airplay leader in pop and MOR has issued rulemaking notice to preclude comeback in '75 formats. authorization of new UHF translator be "Manufacturers are going back to signal boosters, although it would grand- the 45 record? working singles," Mr. Uttal claims, not- father existing boosters. Bureau noted its Singles sales seem to be gaining, ing that he has emphasized them all study of broadcast re- regulation showed and the push is on for lower prices along. "There's money to be made in there was no longer interest or need for singles, and they're the best promotional new boosters -only nine are presently in Réports from various corners of the tool we have to break an artist." Mr. service and no applications have been music industry are somewhat contradic- Uttal's formula involves working a single filed in nine years. Instead broadcasters tory, but the mood of most record corn - to find out its sales potential, and follow- are using conventional UHF translators, pany sources seems optimistic about ing with an album only if that potential study showed. record sales: They have remained re- is convincingly demonstrated. The tech- East goes West. Sony Corp. last week markably strong in the face of the nique is a cautious one, seemingly tai- announced purchase of Wega Radio general economic slowdown. Particularly lored to an age of tight money, but one G.m.b.H. of West Germany and sub- hopeful is the indication of a rise in sin- which also allows a reasonable range sidiary, Wega Hi -Fi AG, for undisclosed gles sales, an important trend -if it de- for experiment given the comparatively amount. Two German companies pro- velops -for top -40 radio. low economic risk involved in issuing a duce color television receivers and other Toward the end of 1974, singles sales single. electrical appliances, with annual sales were reported to be off by as much as The renaissance in singles promotion equivalent to $52 million. 40 %. The rock concert business was which Mr. Uttal detects has manifested said to be down at least a third. And al- itself in the corporate junkets of Warner bum sales, the industry's perpetual gold Bros. Records executives (BROADCAST- A slight nod to AT &T rush, were reported "sluggish" at the ING, March 3) and is apparently part The FCC has told AT &T it may file for a start of the year. While none of these of a rediscovery of the potentials of rate increase that would boost charges signs occasioned panic or drastic changes the 45 rpm record. For top-40 pro- for private -line services, including radio in the record industry, they seem to have gramers, such a trend would have as its (but not television) program transmis- brought about a rethinking of company most immediate result an increase in sion, by more than 3.5 %. The commis- policies at several labels. promotional door -knocking by record sion rejected Bell's request for a 7.16% Price reductions of several shapes are promotion people, but programers have increase, on the ground its claims as to its leading manifestations of this re- thinking. an interest in seeing sales revive as well. costs did not justify the higher rates that CBS Records experimented at year's end Record research has grown increasingly would have produced another $717 mil- with repricing many catalogue albums. difficult in markets in which singles sales lion for Bell annually. The new filing, if with great success, and a number of have been very slow, and some program granted, would boost the rate of return companies are now implementing similar directors have turned to requests, disco allowed from 8.5% to 8.74 %, but the plans of their own, most reducing list action and an increasing reliance on na- commission will hold a hearing on price to $4.98 or $5.98 on items that tional charts to program their stations. If whether the ceiling should be raised or normally would have sold for $6.98. the 45 is in fact back, deciding what to lowered. The rate increase for which Bell Last week's National Association of play will become that much easier. was authorized to file would boost the Record Manufacturers convention con- costs to radio customers something under tained much discussion of a possible drop $1 million. in singles prices, and pressure from Do the ties that bind dealers desiring a larger profit margin seems to radio and records Only the FCC's type be building for a reduction in list price from $1.29 to $1.19. This cut off bigger sales? Ashton Hardy, the FCC's general counsel, would in effect bring the actual con- says the commission's marketing rules sumer's price for most singles below one Warner Records' Cronyn suggests prohibit the display of noncertified radio dollar, considered by many a watershed labels lean too heavily on airplay receivers at a trade show or the impor- in the record buyer's mind. for their marketing efforts tation for sale of noncertified receivers. With or without a price drop, Co- The inquiry into the FCC's marketing lumbia's national singles promotion di- The symbiotic relationship between rec- rules was prompted by the Consumer rector, Bob Sherwood, finds "sales of ord sellers and radio was attacked last Electronics Group of the Electronic In- singles are holding up well against last week by a major record -label executive. dustries Association, which suggested year." He finds his label "slightly more Stan Cronyn, senior vice president of that prototype displays are necessary to selective" in releasing singles now, but Warner Bros. Records, said that the rec- determine the market acceptability of Columbia, like most companies, hasn't ord business relies too heavily on airplay. receivers. made major cutbacks in the amount of Speaking to members of the National Mr. Hardy said, however, that any product it puts out. He notes that the Association of Recording Merchandisers, display of a receiver at a trade show biggest drop in singles sales has come meeting in Los Angeles last week, Mr. constitutes an offer for sale and is pro- come in country music, where a song Cronyn asked, "What would happen to hibited if the receiver has not yet been may reach number one with sales of our business if radio died ?" And he an- certified by the FCC. This interpretation, only 100,000 units, down from an ap- swered himself, "Half of us would have said Mr. Hardy, applies whether the re- proximate low of 150,000 units a year to give up our Mercedes leases." ceiver is complete or merely a dummy or ago. Great financial success for a coun- In the last five years, he said, the mock -up package. try single is apparently tied more closely record industry has sold mostly what has With regard to importing for test and than ever to crossover action. been played on radio. "Isn't that stupid evaluation purposes receivers that have Asked about developments in sales in of us ?" Mr. Cronyn asked, observing that not been certified by the commission, Mr. recent weeks, Mr. Sherwood sees "a this has given a monopoly to rock -and- Hardy said, such importation would only comeback in single sales." His view is roll music, while a major market of over - be permitted for testing to determine seconded by Larry Uttal, president of 30 adults is left untapped by record sell- compliance with FCC requirements. The Private Stock Records, a singles- oriented ers. Reliance on radio has reached such a definition of "testing" would not be ex- label begun by Mr. Uttal last fall after point, he added, that Warner Bros. won't tended to cover "evaluation for sales his departure from Bell Records, long put an album out unless it can get airplay. purposes," he added. considered one of the major singles "We're tied to a radio audience," Mr.

Broadcasting Mar 101975 47 Cronyn commented, "an audience of ture interviews with country artists, and been pulled as a single, and has been single kids." live in- studio recordings, Roger Schutt added at wcoL(AM) Columbus, Ohio, He urged a closer relationship among will be host. Series, which plans to air on and KEWI(AM) Topeka, Kan. the various record industry trade associa- weekly basis after initial six shows, is tions, using money spent on conventions offered on barter basis, and has lined up for better marketing purposes, packaging 200 stations for first installment. Extras. The following new releases, listed albums to add prestige to the record alphabetically by title, are making a business so that records could be sold mark in BROADCASTING'S "Playlist" re- like high -priced books, reducing the cost Breaking In porting below the first 75: of singles, etc. Tangled Up in Blue -Bob Dylan (Colum- AMIE, Pure Prairie League (RCA). bia) None of Bob Dylan's post -John BAD CO., Bad Co. (Swan Song). Pick of the Grammies Wesley Harding albums has received the BEFORE THE NEXT TEARDROP FALLS, near -unanimous critical praise given his Freddy Fender (ABC /Dunhill). is Newton -John's newest effort, Blood on the Tracks, and DICK & JANE, Bobby Vinton (ABC/ `I Honestly Love You' the single release from that album has Dunhill). shown early signs of being his most suc- HE DON'T LOVE YOU, Tony Orlando & Olivia Newton- John's I Honestly Love cessful pop radio item since Lay Lady Dawn (Arista). You won record of the year honors in Lay in 1970. Tangled Up in Blue also HUSH /I'M ALIVE, Blue Suede (EMI). last week's Grammy awards presentations revives another Bob Dylan tradition of by the National Association of Record- sorts. He caused a stir in 1965 among I HAVE A DREAM, Donny Osmond ing Arts and Sciences. Stevie Wonder and top -40 programers because of the length (MGM). Marvin Hamlisch each were honored with of his Like A Rolling Stone -a six minute IT'S A MIRACLE, Barry Manilow four awards. single-and has again presented pop (Arista). Mr. Wonder, who won five awards a radio with a lengthy (5:31) ballad. The LEONA, Wet Willie (Capricorn). single shows his voice to be in peak con- year ago, earned his Grammies this year LOVE CORP., Hues Corp. (RCA). for two singles, Boogie on Reggae Wom- dition. It is characterized by the in- NO LOVE IN THE ROOM, Fifth Dimen- an and Living for the City, and his latest tensity of lyric which is his stamp. album, Fulfillingness' First Finale. Mr. Tangled Up In Blue was added in its sion (Arista). Hamlisch was honored for his perform- first week by KOIL(AM) Omaha, KDWB- ONLY ONE WOMAN, Nigel Olsen ance of Scott Joplin's The Entertainer, (AM) and WDGY(AM), both Minneapolis, (Rocket). for his musical scoring for the film The WYSL(AM) Buffalo, N.Y., KEWI(AM) SHINING STAR, Earth, Wind & Fire (Co- Way We Were, and for his composition Topeka, Kan., and wcoo(AM) Greens- lumbia). of the title song from that film. boro, N.C. SHOWDOWN, Odia Coates (United Art- The pop incursion into country play - Amie -Pure Prairie League (RCA) The ists). was the lists pointed up by balloters' length of the line from recording studio SWING YOUR DADDY, Jim Gilstrap (Rox- choices in country categories: Anne Mur- to chart success can hardly be better bury). ray for Love Song, the Pointer Sisters for stated than through the career of this Fairy Tale, and Ronnie Milsap's Please THE PROPHET, Richard Harris (Atlan- country-rock band. With two well -re- tic). Don't Tell Me How the Story Ends. ceived albums in 1971 and 1972 and Most notable among the winners in the growing FM following, Pure Prairie TURN TO STONE, Joe Walsh (ABC/ remainder of the 47 voting categories was League was forcibly disbanded by legal Dunhill) . Aretha Franklin, who won her 10th con- matters, but it has regained its unity and WALKING IN RHYTHM, Blackbirds (Fan- secutive Grammy and remained the only its popularity only recently through the tasy). woman to win NARAS's award for best re- release of its albums by RCA. Amie, WE MAY NEVER LOVE LIKE THIS, Mau- rhythm and blues performance by a fem- an often -requested smooth ballad, has reen McGovern (20th Century). ale.

Music Briefs Tracking the 'Playlist.' Following a pattern that seemed to be developing late last year, 1975 may be well on the way to becoming the year of the blockbuster. At Carnegie Hall. London Records, to Following a five -week stay In the first position by Barry Manilow's Mandy, Olivia promote exclusive playback of Bluejays Newton -John's Have You Never Been Mellow replaces Black Water atop the LP by Justin Hayward and John Lodge "Playlist" after only six weeks on the chart, with reports of massive MOR and (former Moody Blues) for press and radio country airplay on the song adding to its success. A sharp contrast Is provided by programers, has hired New York's Car- Frankie Valli's My Eyes Adored You, moving into the second position, one of the negie Hall for event, first hearing of longest-building hits in some months and, with Mr. Valli's first solo album for album for all but few top label execu- Private Stock just released, a major MOR and pop success. Labelle's Lady tives. Bluejays will be shipped to stations Marmalade at eight seems to be the strongest gainer in the balance of the top 10. immediately after playback today (March Minnie Riperton's Lovin' You continues to add pop and MOR stations, and is at 10). 11 on the chart. The disco influence on pop airplay remains strong with newer releases: The B.T. Express's Express moves to 16, with Shirley Brown's Shame Hayes with ABC. ABC Records has Shame Shame still gaining at 20 and Ben E. King's Supernatural Thing Part I signed Isaac Hayes and his Hot Buttered booming onto the list at 31. Mr. King's appearance is overshadowed only by yet Soul Records label to long -term contract. another instant airplay favorite, Elton John's lush and lengthy Philadelphia Free- ABC will distribute all product on new dom, leaping onto the list at 23. Other major gains In the middle range of the label, and will also handle Mr. Hayes's "Playllst" are made by Hot Chocolate's Emma, B. J. Thomas's (Hey Won't You publishing company, Incense Music Inc. Play) Another Somebody Done Somebody Wrong Song, and Chicago's Harry (BMI). Mr. Hayes will also produce other Truman, the last bolted at 38. Leo Sayer's Long Tall Glasses (again bolted, at 43) artists at his two Memphis recording continues In the forefront of Warner Brother's singles push. Barry White's What studios; those records will be Hot Butter- Am I Gonna Do With You, bolted again at 46, is climbing the list at his usual ed Soul properties as well. pace. Pop success appears due again for Neil Diamond, who follows his Long- 'Music magazine.' KBO Publishers Inc., fellow Serenade (after a delay of several weeks) with l've Been This Way Before, publishers of Country Music magazine, bolted this week at 60. The first of the several two -sided hits to appear in recent will air biweekly one -hour radio series. months with both sides receiving equal airplay are John Lennon's Stand by Me The Country Music Magazine of the Air, and Peggy Sue, which break in at 56. Other new chart additions include Billy beginning week of April 7. Series will be Swan's I'm Her Fool, L -O -V-E (Love) from Al Green, Marie Osmond's Who's Sorry produced by magazine staff and Mar- Now, Satin Soul by the Love Unlimited Orchestra, and Bob Dylan's Tangled Up in shall Arts Productions Inc., and will fea- Blue.

Broadcasting Mar 101975 48 The Broadcasting PlaylistmMar10

These are the top songs in air -play popularity on U.S. radio, as reported to Oyer-.geek Rank by dq p.m Lest This Title (length) & 10a- 3- 7- Broadcasting by a nationwide sample of stations that program contemporary, week week Artist-label I0e 3p 7p 120 "top -40" formats. Each song has been "weighted" in terms of The Pulse Inc. audience ratings for the reporting station on which it is played and for the part 38 42 To the Door of the Sun (3:20) 40 35 46 45 of the day In which it appears. (LI) indicates an upward movement of 10 or Al Martino-Capitol more chart positions over the previous Pia ylist week. 53 43 Long Tall Glasses (3:05) 45 47 39 35 Leo Sayer -Warner Bros. Owr-all.ank Rank by eq parts 46 44 The South's Gonna Do It (3:04) 52 48 42 46 Lest This Tille (length) 6- 10e. 3- 7- Charlie Daniels Band Sutra week week Artist-label IO. 3p 7p 12p -Kama 39 45 Cats In the Cradle (3:29) 50 39 51 47 Harry Chapin- Elektra 2 1 Have You 1 1 1 Never Been Mellow (3:28) 2 56d46 What Am I Gonna Do with You (3:24) 42 53 45 49 Olivia Newton -John -MCA Barry White -20th Century 6 2 My Eyes Adored You (3:28) 2 4 3 1 45 47 Angie Baby (3:29) 51 43 50 48 Frankie Valli- Private Stock Helen Reddy -Capitol 1 3 Black Water (3:53) 3 2 4 3 34 48 Bungle in the Jungle (3:20) 43 51 41 59 Doobic Brothers- Warner Brothers Jethro Tull-Chrysalis 3 4 You're No Good (3:35) 4 3 2 4 37 49 Movin' On (3:21) 58 46 48 44 Linda Ronstadt -Capitol Bad Company -Swan Song 7 5 Pick Up the Pieces (3:00) 5 5 6 6 44 50 When Will I See You Again (2:58) 63 33 62 42 Average White Band -Atlantic Three Degrees -Philadelphia Intl. 8 6 Fire (3:12) 7 9 5 5 42 51 #9 Dream (2:58) 48 54 47 54 Ohio Players- Mercury John Lennon -Apple 7 4 7 Best of My Love (3:25) 6 6 7 54 52 I Am Love (5:30) 55 56 53 43 Eagles -Asylum Jackson Five-Motown 12 8 Lady Marmalade (3:57) 10 10 8 8 59 53 Jackie Blue (3:16) 54 50 54 51 Labelle -Epic Ozark Mtn. Daredevils -A &M 5 9 Mandy (3:15) 9 7 10 9 40 54 Morning Side of the Mountain (2:55) 41 63 44 67 Barry Manilow- Arista Donny & Marie Osmond -MGM 14 10 Lonely People (2:27) 8 8 11 11 43 55 Sweet Surrender (2:50) 49 52 56 56 America -Warner Brothers John Denver -RCA 15 11 Lovin' You (3:20) 11 11 9 10 - 56 Stand By Me /Peggy Sue (3:25) 46 58 52 52 Minnie Ripperton -Epic John Lennon -Apple 10 12 Lady (2:58) 13 12 12 12 58 57 Don't Let Go (2:30) 56 57 55 57 Styx -Wooden Nickel Commander Cody -Warner Bros. 9 13 Some Kind of Wonderful (3:16) 12 13 13 13 52 58 I Get Lifted (2:50) 61 49 64 53 Grand Funk -Capitol George McCrae-TK Records 13 14 Doctor's Orders (2:56) 14 15 14 14 61 59 Emotion (2:52) 60 55 58 62 Carol Douglas -Midland International Helen Reddy -Capitol 16 15 Roll on Down the Highway (3:56) 18 14 15 17 73 C 60 I've Been This Way Before (3:08) 53 59 63 63 Bachman -Turner Overdrive- Mercury Neil Diamond -Columbia 21 16 Express (3:25) 15 16 16 15 51 61 Never Let Her Go (2:58) 57 60 61 61 B. T. Express-Roadshow David Gates -Elektra 19 17 Don't Call Us, We'll Call You (3:41) 21 17 18 21 60 62 Butter Boy (3:20) 64 61 57 58 Sugarloaf -Claridge Fanny -Casablanca 18 18 You Are So Beautiful (2:39) 16 18 25 22 66 63 Killer Queen (3:00) 62 62 60 60 Joe Cocker -A &M Oueen -Elektra 11 19 Please Mr. Postman (2:48) 19 20 20 23 67 64 Bertha Butt Boogie (3:13) 67 64 59 55 Carpenters -A &M Jimmy Castor -Atlantic 25 20 Shame, Shame, Shame (4:10) 20 22 19 18 47 65 Look in My Eyes Pretty Woman (3:40) 59 65 65 66 Shirley (arid Company)- Vibration Tony Orlando & Dawn -Arista 22 21 The No -No Song (2:30) 22 19 23 19 63 66 Boogie on Reggae Woman (4:05) 68 73 66 72 Ringo Starr -Apple Stevie Wonder -Tamla 24 22 Poetry Man (3:15) 17 21 22 24 - 67 I'm Her Fool (2:57) 73 71 67 64 Phoebe Snow -Shelter Billy Swan- Monument 111 23 Philadelphia Freedom (5:38) 27 26 17 20 - 68 L -O -V -E Love (3:22) 65 70 68 73 Elton John Band -MCA Al Green -Hi 32 24 Emma (3:30) 31 24 21 16 75 69 I Want to Learn a Love Song (3:39) 66 66 73 71 Hot Chocolate -Big Tree Harry Chapin -Elektra 23 25 Up in a Puff of Smoke (3:20) 23 23 24 26 - 70 Who's Sorry Now (2:08) 69 67 70 Polly Brown -GTO Marie Osmond -MGM 20 26 Never Can Say Goodbye (2:55) 26 25 26 28 62 71 Snookeroo (3:18) 75 69 74 Gloria Gaynor -MGM Ringo Starr -Apple 30 27 My Boy (3:25) 24 27 29 34 - 72 Satin Soul (3:25) 68 72 70 Elvis Presley -RCA Love Unlimited Orcheslra -20th Century 27 28 I'm a Woman (3:26) 25 28 30 32 73 Thanks for the Smiles (2:35) 70 69 Maria Muldaur- Warner Brothers Charlie Ross -Big Tree 29 29 Can't Get It Out of My Head (3:06) 38 30 28 25 - 74 How Long (3:09) 72 69 Electric Light Orchestra- United Artists Ace -Anchor 26 30 Part of the Plan (3:18) 47 32 27 27 - 75 Tangled Up in Blue (5:31) 75 68 Dan Fogelberg -Epic Bob Dylan-Columbia -N31 Supernatural Thing (3:20) 28 44 31 30 Ben E. King -Atlantic 41 32 Hey Won't You Play Another Somebody Done Somebody Wrong Song (3:23) 29 34 36 36 Alphabetical Ilat (with this week's over-all rank): Angie Baby (47), Bertha Butt Boogie J. B. Thomas -ABC /Dunhill (64), Best of My Love (7), Black Water (3), Boogie on Reggae Woman (66), Bungle in 49 N 33 Chevy Van (2.54) 30 31 37 31 the Jungle (48), Butter Boy (62), Can't Get It Out of My Head (29), Cats in the Cradle Sammy Johns -GRC (45), Chevy Van (33), Doctor's Orders (14), Don't Call Us, We'll Call You (17), Don't Let 28 34 Get Dancin' (3:32) 39 40 32 29 Go (57), Emma (24), Emotion (59), Express (16), Fire (6). Get Dancin' (34), Harry Tru- Disco Tex & the Sex -O- Lettes- Chelsea man (38). Have You Never Been Mellow (1), Hey Won't You Play Another Somebody 57 N 35 Once You Get Started (3:28) 33 41 33 33 Done Somebody Wrong Song (32), How Long (74), I Am Love (52), I Get Lifted (58), Rufus - ABC /Dunhill I Want to Learn a Love Song (69), I'm a Woman (28), I'm Her Fool (67), I've Been This (63), Kung Fu Fighting (37). Lady 31 36 Lucy in the Sky with Diamonds (5:58) 34 36 35 41 Way Before (60), Jackie Blue (53), Killer Queen in the Rain (40), L -O -V-E (68), Lonely People (10), Elton John -MCA Marmalade (8), Lady (12). Laughter Long Tall Glasses (43). Look in My Eyes Pretty Woman (65), Lovin You (11). Lucy in the 38 33 37 Kung Fu Fighting (3:18) 36 42 34 Sky with Diamonds (36), Mandy (9), Morning Side of the Mountain (54), Movin' On (49), Carl Douglas-20th Century My Boy (27), My Eyes Adored You (2), Never Can Say Goodbye (26), Never Let Her 48 N 38 Harry Truman (3:00) 35 38 40 39 Go (61), Nightingale (41), #9 Dream (51), Once You Gel Started (35), Part of the Plan Chicago -Columbia (30). Philadelphia Freedom (23). Pick Up the Pieces (5), Please Mr. Postman (19), Poetry 36 39 Sad Sweet Dreamer (3:10) 37 45 38 40 Man (22), Roll on Down the Highway (15), Sad Sweet Dreamer (39), Satin Soul (72), Sweet Sensation -Rye Shame, Shame, Shame (20), Snookaroo (71), Some Kind of Wonderful (13), Stand By Me /Peggy Sue (56), Supernatural Thing (31), Sweet Surrender (55), Tangled Up in Blue 17 40 Laughter in the Rain (2:50) 44 29 49 37 (75), Thanks For the Smiles (73), The No -No Song (21), The South's Gonna Do II (44), Neil Sedaka -Rocket To the Door of the Sun (42), Up in a Puff of Smoke (25), What Am I Gonna Do with You

35 41 Nightingale (3:32) 32 37 43 50 (46), When Will I See You Again (50), Who's Sorry Now (70), You Are So Beautiful (18), Carole King -Ode You're No Good (4).

Broadcasting Mar 10 1975 49 olude new VHF competitors, a TV in- Finance dustry that is untroubled by labor prob- Financial Briefs lems, and the fact that major broadcasters Report tells why TV will have strong finances and cash flow with- MGM's 'modest' gain. Television reve- nues for MCA Inc., diversified Holly- weather economic storm out demand for large capital investment. The best investment bets in the report: wood movie -TV producer, moved up Blyth Eastman Dillon & Co., a Wall CBS and Capital Cities, while ABC and 32 %, from $119,881,000 in 1973 to Street investment analysis firm, has fore- Cox Broadcasting are also considered $158,505,000 in 1974, jump termed cast a 5% revenue growth for television worth purchasing. "modest" by Lew R. Wasserman, MCA broadcasting in 1975, despite a projection board chairman, in announcing highest of a 15-20% drop in all corporate profits total annual revenues and net income in and a 2% decline in GNP. The TV in- company's history. Total 1974 revenues dustry projection is below that of the Payroll hike, rising costs were $641,874,000 and net income was past three years but greater than the rate $57,768,000 ($6.85 per share), up 53.6%, limit WRG reached in the last three recessions and quarter profits 125.4% and 123.9 %, respectively. Last greater than the growth rate for all ad Shareholders at last week's annual meet- year same figures were $417,784,000, media, which the investment advisers said ing of Wells, Rich, Greene, New York, $25,663,000 ($3.06 per share). Biggest would expand 4 %. were advised that earnings for the first moneymakers, according to Mr. Wasser- The firm contended that broadcasting fiscal quarter ending last Jan. 31 were man, were theatrical films ( "The Sting ", is relatively immune from depression be- lower than last year but the agency ex- "Airport 75 ", "Earthquake"), records and cause, among other factors, about 85% pects "a reasonably good year" for 1975. music and recreation services. of network and national TV advertising Mary Wells Lawrence, board chairman, Ups and downs. Revenues from filmed is for consumer nondurables-the least reported that first quarter income amount- TV programs slid downward by over vulnerable segments of economy; new ad- ed to $377,000 (31 cents per share), $400,000 but revenues from owned TV vertisers, such as loan companies and re- compared with $615,000 ($1.32 per stations went up by over $350,000, 1974 tailers are expanding their commitments share) in the corresponding period last yearend report by 20th Century Fox to TV, particularly at the local level; year. She said first quarter billings drop- shows. TV programing brought in $26,- audience levels are expected to increase ped slightly to $45,507,000 from $45,- 954,000 for the year ended Dec. 28, at a faster rate during hard times, as TV 599,000 in the same period a year ago. 1974, compared to $27,392,000 for 1973 is the least expensive form of entertain- Mrs. Lawrence said about half of the year. TV station revenues from IMSP -TV ment, and the networks can be expected decline in the first- quarter earnings was Minneapolis -St. Paul totaled $6,998,000 to continue effective programing cost attributable to the "full impact of raises in 1974; $6,634,000 in 1973. Earnings controls. granted throughout the agency and new from TV station were $2,737,000 in The report was done by leisure time employes added during fiscal 1974," and 1974. Overall, Fox had total revenues in analyst Richard W. Steenken who said the remainder to inflation and increased 1974 of $281,915,000 compared to $250,- TV costs have risen, but at far less than operating costs. She predicted that the 429,000 year before, and earnings, after the double -digit inflation rate of the past second half of the year would show im- extraordinary items, of $10,952,000 year. Other good signs are a friendly provement and said "we expect billings ($1.39 per share), compared with $10,- FCC, the frequency allocations that pre- to increase slightly throughout the year." 749,000 ($1.01 per share) year previous.

Broadcasting's index of 133 stocks allied with electronic media

Approx. Total markst Closing Closing shares capital/- Stock Wed. Wed. Net change y change 1974-75 P/E Out Sation symbol Exch. March 5 Feb. 26 In week in week High Low ratio (000) (000)

Broadcasting

ABC ABC LB 1/4 18 3/8 - 1/8 - .68 28 3/8 12 3/8 6 17,186 313,644 CAPITAL CITIES CCB 35 1/4 30 3/4 + 4 1/2 + 14.63 39 1/4 19 1/2 13 7,164 252.531 CBS CBS 41 1/4 38 + 3 1/4 + 8.55 41 1/4 25 12 28,092 1,158,795 CONCERT NETWORK... 1/8 1/8 .00 7/8 1/8 2.200 275 COX COX 17 7/8 17 7/8 .00 19 3/8 9 3/8 9 5,831 104.229 GROSS TELECASTING GGG 9 1/8 9 1/4 - 1/R - 1.35 13 5/B 6 3/8 6 800 7,300 LIN L INB 5 1/A 4 1/2 + 5/8 + 13.88 6 3/4 2 5 2.297 11.772 MOONEY. MOON 3 1/4 3 1/4 .00 3 5/8 1 9 385 1.251 RAHALL RAHL 2 3/4 2 1/2 + 1/4 + 10.00 S 1 3/4 6 1.297 3,566 SCRIPPS -HOWARD SCRP 16 1/2 16 3/4 - 1/4 - 1.49 17 1/2 13 1/2 6 2,589 42.718 STARR SBG 4 1/A 3 1/2 5/8 17.85 9 3 1/4 3 1,091 4,500 STORER SBK 16 1/4 14 3/4 + 1 1/2 + 10.16 17 3/8 10 7/8 6 4,725 76,781 TAFT TFB 19 17 1/8 + 1 7/8 + 10.94 23 3/8 10 3/4 6 4,011 76.209 WOODS COMM.* 1/2 1/2 .00 1 1/4 4 292 146 TOTAL 77,960 2.053.717

Broadcasting with other major Interests

ADAMS -RUSSELL AA0. A 1 1/2 1 1/2 .00 2 1/2 3/4 9 1,265 1.897 AVCO AV N 3 5/8 3 3/4 1/8 - 3.33 8 7/8 2 1/8 10 11,481 41,618 BARTELL MEDIA BMC A 1 1/2 1 1/2 .00 2 3/8 5/8 2 2.257 3,385 JOHN BL4IR BJ N 4 3/4 4 3/4 .00 7 1/2 3 1/2 5 2,403 11.414 CAMPTOWN IND.. ++ 0 1/8 1/8 .00 7/8 1/8 2 1.138 142 CHRIS -CRAFT CCN N 3 1/2 3 3/8 + 1/8 + 3.70 4 1/4 1 1/2 7 4,162 14,567 COMBINED COMM. CCA N 14 3/8 10 7/8 + 3 1/2 + 32.18 14 3/8 5 1/8 9 4,603 66,168 COWLES CWL N 6 1/2 6 1/4 * 1/4 + 4.00 7 1/8 3 7/8 9 3,969 25,798 DUN E BRADSTREET DNB N 26 3/4 25 L/8 + I 5/8 + 6.46 36 14 5/8 18 26.555 710,346 FAIRCHILD IND. FEN N 5 3/4 6 1/8 - 3/8 - 6.12 6 3/4 3 3/4 8 4.550 26.162 FUOUA FOA N 5 1/4 4 3/4 + 1/2 + 10.52 10 3/4 3 1/8 4 7.273 38.183 GANNETT CO. GC! N 31 7/8 29 3/4 + 2 1/8 + 7.14 38 1/4 20 1/2 21 21,080 671,925 GENERAL TIRE GV N 13 5/8 13 + 5/8 + 4.80 18 1/4 10 1/4 4 21,518 293,182 GLOBETROTTER GLBTA 0 2 1/2 2 5/8 - 1/8 - 4.76 4 3/4 7/8 6 2.731 6,827 GRAY COMMUN.* 0 6 6 .00 B 1/2 5 4 475 2,850 HARTE -HANKS HHN N 11 1/4 10 7/8 + 3/8 + 3.44 14 1/4 6 8 4.340 48.825

Broadcasting Mer 101975 50 Approx. Total market Closing Closing shares cepltall- Stock Wed. Wed. Net change % change 1974-75 P/E out zatlon symbol Exch. March 5 Feb. 26 In week In week High Low ratio (000) (000)

JEFFERSON -PILOT JP N 32 1/2 31 + 1 1/2 + 4.83 38 1/4 20 1/2 14 24,188 786,110 KAISER KI INDUSTRIES. A 6 7/8 7 1/8 - 1/4 - 3.50 8 1/2 4 1/4 3 27,487 188,973 KANSAS STATE NET.. KSN 0 3 3/4 3 3/4 .00 3 7/8 2 3/4 7 1,741 6,528 KINGSTIP KTP A 4 3 3/4 + 1/4 + 6.66 6 3/4 1 1/2 10 1,154 4,616 KNIGHT -RIDDER RPI N 10 1/2 10 1/2 .00 16 5/8 9 1/4 7 8,305 87.202 LAMB COMMUN.a ++ P 1 1/4 1 1/4 .00 1 1/4 1 1/8 25 475 593 LEE ENTERPRISES LNT A 15 1/4 14 1/2 3/4 5.17 16 1/4 10 3/4 9 3,352 51.118 LIBERTY LC N 11 10 1/2 1/2 4.76 15 5/8 7 1/8 5 6,626 72,886 MCGRAW MHP -HILL N 9 1/4 8 7/8 + 3/8 + 4.22 9 1/4 5 1/2 8 23,291 215,441 MEDIA GENERAL MEG A 24 1/2 24 3/8 + 1/8 + .51 26 1/2 15 1/2 10 3.552 87,024 MEREDITH MOP N 10 1/2 9 + 1 1/2 16.66 11 3/8 8 4 2,984 31,332 METROMEDIA MET N 8 1/2 R + 1/2 + 6.25 10 5/8 4 1/2 7 6,447 54,799 MULTIMEDIA MMED 0 13 13 .00 14 1/4 8 3/4 9 4,388 57,044 NEW YORK TIMES CO. NYKA A 10 5/8 9 1/2 + 1 1/8 + 11.84 13 3/4 6 7/8 6 10,231 108,704 OUTLET CO. OTU N 9 1/2 9 5/8 - 1/8 - 1.29 10 7 4 1,379 13,100 POST CORP. POST 0 5 1/2 5 3/4 - 1/4 - 4.34 16 1/2 4 3/4 4 882 4,851 PSA PSA N 5 1/2 5 1/8 + 3/8 + 7.31 10 3 3/4 6 3.181 17,495 REEVES TELECOM RBT A 1 1/4 1 1/4 .00 1 3/4 5/8 21 2,376 2,970 ROLLINS ROL N 17 7/8 17 1/4 + 5/8 3.62 19 3/4 6 1/2 14 13,341 238,470 RUST CRAFT RUS A 7 1/4 6 1/4 + 1 + 16.00 10 1/4 5 1/8 6 2,341 16,972 SAN JUAN RACING SJR N 7 1/2 7 1/2 .00 13 3/8 5 1/2 6 2,509 18,817 SCHERING -PLOUGH SGP N 63 1/4 60 5/8 + 2 5/8 + 4.32 74 3/8 44 3/4 29 53,823 3,404,304 SONDERLING SDB A 6 3/8 5 3/8 + 1 18.60 10 3 1/2 4 747 4,762 TECHNICAL OPERATIONS TO A 5 3/4 4 5/8 1 1/8 24.32 6 3/4 2 3/8 5 1,344 7,728 TIMES MIRROR CO. TMC N 16 3/4 16 + 3/4 + 4.68 17 5/8 9 1/4 9 31,385 525,698 WASHINGTON POST CO. WPO A 23 22 3/4 + 1/4 + 1.09 24 3/8 14 3/4 8 4,750 109,250 WOMETCO WON N 9 7/8 9 5/8 + 1/4 + 2.59 10 1/4 6 1/4 7 5,985 59,101 TOTAL 368,064 8.139,177

Cablecasting

AMECO.. ACO 0 1/4 1/4 .00 1 7/8 1/8 1,200 300 AMER. ELECT. LABS AELBA 0 7/8 3/4 + 1/8 + 16.66 2 1/8 1/2 3 1,672 1,463 AMERICAN TV L COMM. AMTV 0 11 1/4 10 3/4 + 1/2 + 4.65 19 1/4 5 1/2 22 3.295 37.068 ATHENA COMM... O 1/4 1/4 .00 1 1/4 1/8 2,374 593 BURNUP L SIMS BSIM 0 4 1/2 5 - 1/2 - 10.00 24 1/8 2 1/2 6 7,933 35,698 CABLECOM -GENERAL CCG A 3 3/4 3 + 3/4 + 25.00 4 1/2 1 1/2 9 2,560 9,600 CABLE FUNDING. CFUN 0 5 1/2 5 1/2 .00 7 3/8 3 7/8 138 1,121 6,165

CABLE INFO... 0 1/4 1/4 .00 1 1/4 1/4 1 663 165 CITIZENS FIN... CPN A 1 1/2 1 1/2 .00 4 1/4 7/8 1 2,697 4,045 COMCAST. 0 3 2 1/2 + 1/2 + 20.00 3 3/4 13 1,705 5,115 COMMUNICATIONS PROP. COMU 0 1 1/2 1 1/2 .00 3 3/8 1 30 4,761 7,141 COX CABLE CXC A 8 1/2 7 1/2 + I 13.33 15 1/4 3 3/4 14 3,560 30,260 ENTRON. ENT 0 1 3/4 + 1/4 33.33 1 3/8 7 1,358 1,358 GENERAL INSTRUMENT GRL N 8 1/2 7 7/8 + 5/8 + 7.93 17 1/8 5/8 4 7,060 60,010 GENERAL TV. 0 1/4 1/4 .00 1 1/2 1/4 13 1,000 250 SCIENTIFIC -ATLANTA SFA A 7 6 3/4 + 1/4 + 3.70 9 1/2 4 7 963 6,741 TELE- COMMUNICATION TCOM 0 2 3/8 2 1/8 + 1/4 + 11.76 5 3/4 7/8 2 5.181 12.304 TELEPROMPTER TP N 3 3/4 3 3/8 + 3/8 11.11 8 1/4 1 3/8 2 16,013 60,048 TIME INC. TL N 35 33 1/4 + 1 3/4 + 5.26 40 1/4 24 7/8 7 9,957 348.495 TOCOM. TOCM 0 2 2 1/8 - 1/8 - 5.88 4 7/8 1 3/4 5 634 1.268 UA- COLUMBIA CABLE UACC 0 7 1/2 7 1/2 .00 7 1/2 3 3/4 13 1.795 13,462 UNITED CABLE TV CORP UCTV 0 2 1 3/4 + 1/4 14.28 4 5/8 1/4 6 1.879 3,758 VIACOM VIA N 4 7/8 4 1/2 3/8 + 8.33 7 1/2 2 5/8 7 3,850 18,768 VIKOA.. VIK A L 1/8 1 + 1/8 + 12.50 4 1/2 1 2,534 2,850 TOTAL 85,765 666.925

Programing COLUMBIA PICTURES CPS N 5 1/4 4 1/8 + 1 1/8 + 27.27 5 1/4 1 5/8 23 6,748 35,427 DISNEY DIS N 42 3/8 38 5/8 + 3 3/4 9.70 54 1/2 18 3/4 25 29,755 1,260.868 FILMWAYS FWY A 5 4 1/8 + 7/8 + 21.21 6 2 1/8 6 1,812 9,060 FOUR STAR 1/4 1/4 .00 1 3/8 1/8 666 166 + GULF WESTERN OW N 29 3/8 27 3/8 + 2 + 7.30 29 3/8 18 3/8 4 14,470 425,056 MCA MCA N 41 3/8 36 7/8 4 1/2 + 12.20 41 3/8 19 1/4 7 8,465 350.239 MGM MGM N 31 3/4 29 1/4 + 2 1/2 + 8.54 31 3/4 9 1/4 6 4,883 155,035 TELE- TAPE.. 0 1/4 1/4 .00 3/4 1/8 2,190 547 TELETRONICS INTL.* 0 2 3/4 2 1/4 + 1/2 + 22.22 4 1/8 1 1/4 6 943 2,593 TRANSAMERICA TA N 7 7/8 7 1/2 + 3/8 + 5.00 10 3/8 5 1/2 13 65,006 511,922 20TH CENTURY -FOX TF N B 7/8 8 7/8 .00 9 1/8 4 1/2 23 7,532 66,846 WALTER READE.. WALT 0 1/4 1/4 .00 1/2 1/8 4,467 1,116 WARNER WCI N 11 3/4 11 1/2 + 1/4 + 2.17 18 1/2 6 7/8 4 16,317 191,724 WRATHER WCO A + 2 3/4 2 1/4 1/2 + 22.22 8 I/B 1 1/4 34 2,229 6,129 TOTAL 165,483 3,016,728

Service

BBDO INC. 0 14 13 3/4 + 1/4 + 1.81 14 1/4 10 6 2,513 35,182 COMSAT CO N 36 1/8 33 1/2 + 2 5/8 + 7.83 40 3/8 23 3/4 8 10,000 361,250 DOYLE DANE BERNBACH DOYL 0 7 3/4 7 3/4 .00 11 1/2 5 5/8 4 1,796 13,919 ELKINS INSTITUTE.... ELKN 0 1/8 1/8 .00 5/8 1/8 1,897 237 FOOTE CONE E BELDING FCB N 8 1/8 7 3/4 + 3/8 + 4.83 11 1/4 5 3/8 6 2,196 17,842 GREY ADVERTISING GREY 0 6 3/8 6 3/4 - 3/8 - 5.55 8 3/8 5 5/8 3 1,255 8,000 INTERPUBLIC GROUP IPG N 14 12 3/8 + 1 5/8 + 13.13 14 8 1/8 6 2,319 32.466 MARVIN JOSEPHSON MRVN 0 7 1/2 7 1/2 .00 8 1/2 3 1/4 5 802 6,015 MCI MCIC COMMUNICATIONS 0 2 2 3/8 - 3/8 - 15.78 6 1/2 1 13,309 26,618 MOVIELAB MOV A 1 7/8 + 1/8 + 14.28 1 5/8 1/2 6 1,407 1,407 MPO VIDEOTRONICS MPO A 2 2 .00 2 5/8 1 3 539 1,078 NEEDHAM, HARPER NOHMA 0 6 5/8 6 5/8 10.41 7 1/2 3 5/8 4 918 6,081 A. C. NIELSEN NIELB 0 17 1/2 14 7/8 + 2 5/8 + 17.64 28 7 3/8 17 10,598 185,465

Broadcasting Mar 10 1975 51 Approx. Total market Closing Closing shares capitali- Stock Wed. Wed Net change % change 1974 P/E out zation symbol Exch. March 5 Feb. 26 In week In week High Low ratio (000) (000)

OGILVY E MATHER OG1L 0 18 1/4 18 1/4 .00 18 1/4 10 6 1.807 32,977 J. WALTER THOMPSON JWT N 5 7/8 5 1/4 + 5/8 + 11.90 12 4 1/4 17 2.624 15.416 UNIVERSAL COMM.**. 0 1/8 1/8 .00 3/4 1/8 715 89 TOTAL 54,695 7449042

Electronics

AMPEX APX N 4 1/4 4 1/8 + 1/A + 3.03 4 7/8 2 1/4 4 10.885 46.261 CCA ELECTRONICSS ++ CCAE 0 1/8 1/B .00 1 1/8 1/8 881 110 CETEC CEC A 1 3/A 1 3/4 - 3/8 - 21.42 2 1/8 1 6 2.324 3.195 COHU, INC. COH A 1 3/4 1 3/8 3/8 + 27.27 3 7/8 1 1/4 7 1.619 2.833 CONRAC CAX N 18 15 1/4 + 2 3/4 18.03 21 10 8 1.261 22.698 GENERAL ELECTRIC GE N 44 42 1/2 + 1 1/2 + 3.52 65 30 13 181.988 8.007,472 HARRIS CORP. HRS N 19 3/8 19 1/2 - 1/8 - .64 33 1/2 13 1/8 6,175 119.640 INTERNATIONAL VIDEO IVCP 0 2 3/8 2 1/8 + 1/4 + 11.76 7 1/2 1 1/4 30 2,730 6,483 MAGNAVOX MAG N 6 5 7/8 + 1/A + 2.12 9 7/8 3 3/4 17 17,799 106.794 3M MMM N 55 51 3/4 + 3 1/4 + 6.28 80 1/2 44 1/8 21 113,729 6.255.095 MOTOROLA MOT N 49 44 1/8 4 7/B + 11.04 61 7/8 34 1/9 16 28,053 1,374.597

OAK INDUSTRIES OEN N 8 3/4 7 5/8 + l 1/8 14.75 12 7/8 5 1/4 3 1.639 149341 RC A RCA N 14 1/4 13 1/2 + 3/4 + 5.55 21 1/2 9 7/8 10 74,463 1.061.097 ROCKWELL INTL. ROK N 20 5/8 24 - 3 3/8 - 14.06 28 3/8 18 3/A 5 30,802 635.291 RSC INDUSTRIES RSC A 2 2 .00 2 1/8 1/2 7 3.458 6.916 SONY CORP. SNE N 8 7/8 8 1/2 + 3/8 + 4.41 29 7/8 4 3/4 18 172.500 1.530.937 TEKTRONIX TEK N 31 1/2 27 5/8 + 3 7/8 + 14.02 47 3/4 18 1/2 12 8.651 272,506 TEL EMATION TIMT 0 1 1 .00 2 3/4 1 6 1,050 1,050 TFL.EPRO IND. * ++ 0 6 6 .00 8 2 1/2 38 475 2,850 VARIAN ASSOCIATES VAR N A 5/A 8 1/8 + 1/2 + 6.15 13 1/4 6 8 6.862 59,184 41 WESTINGHOUSE WI N 12 5/8 11 5/8 + 1 + 8.60 25 A 1/2 87.770 1.108.096 ZENITH ZE N 15 5/R 13 3/4 + 1 7/8 + 13.63 31 5/8 10 12 18.797 293.703 TOTAL 773.911 20.931.149

GRAND TOTAL 1.525.878 35,551,738

Standard 8 Poor's Industrial Average 92.7 99.7 +3.0

A- American Stock Exchange Over -the- counter bid prices supplied by P/E ratios are based on earnings- per -share P/E ratio computed with M- Midwest Stock Exchange Hornblower d Weeks, Hemphill -Noyes Inc., ligures for the last 12 months as published earnings figures for last 12 NNew York Stock Exchange Washington. by Standard & Poor's Corp. or as obtained months published by company. 0 -Over the counter (bid price shown) Yearly highs and lows are drawn from through Broadcasting's own research. Earn- t No annual earnings figures PPacific Coast Stock Exchange trading days reported by Broadcasting. ing figures are exclusive of extraordinary are available. ttStock did not trade on Wednesday; Actual figures may vary slightly. gains or losses. ' No P/E ratio Is computed; closing price shown Is last traded '.)rice TTIStock split. company registered net losses.

Week's worth of earnings reports from stocks on Broadcasting's index

CURRENT AND CHANGE YEAR EARLIER Net Per Net Per Company Period /Ended Revenues Change Income Change Share Revenues Income Share

McGraw -Hill year 12/31 510.382,000 + 8.5% 29,848,000 + 16.7% 1.20 470,264,000 25,569,000 1.02 Schering- Plough Corp. year 12/31 703,797.000 + 14.9% 123.978,000 + 16.9% 2.30 611.577 000 105,977,000 1.97 Sonderling Broadcasting Corp. year 12/31 22,772,000 - 3.8% 1.068,000 - 45.7% 1.39 23,673.000 1,967,000 2.16 Twentieth Century-Fox year 12/28 281,915,000 + 8.6% 10,952,000 + 1.9% 1.39 259,429,000 10,749.000 1.26 Change too great to be meaningful. Fates & Fortunes®

Media Chuck Sherman, operations manager, Ed Flynn, program director, wwco-AM- WPMH(AM) Portsmouth /Norfolk, Va., FM Waterbury, Conn., named operations general manager, Gary Bums, WTTM- named general manager. manager. (AM) Trenton, N.J., named additionally Joe Cosgrove, formerly advertising and to same post, WFEC(AM) Harrisburg, Pa. William F. Turner, public relations director, Harvey Alumi- Both are Great Scott stations. executive vice presi- num Co,, Torrence, Calif., named gen- dent, KCAU -TV Sioux Charles H. Westbrook, general manager, eral manager, KMIR -TV Palm Springs, City, Iowa, elected wssB(AM) Durham, N.C., named to same Calif, president and gen- post, wrote (AM) Winston- Salem, N.C. Arnold Becker, assistant director, CBS - eral manager and J. Mitchell Russell, general manager, TV network research, named director. will assume full cor- wzoo(AM) Asheboro, N.C., succeeds Mr. Post was formerly held by Jay Eliasberg, porate responsibility Westbrook. Both wsss and WTOB are now VP- research, CBS /Broadcast Group for Forward of Iowa Woods Communications stations. (BROADCASTING, Feb. 17). division of Forward Ken Vanderlaan, formerly news director, Charles Lichenstein, former White House Communications WIBM(AM)- WHFI(FM) Jackson, Mich., staff aide, named assistant to president Corp., Sioux City. named operations manager, KTTR(AM) of Public Broadcasting Service, Wash- Turner Mr. Turner was si- and KZNN(FM) Rolla, Mo. ington. multaneously named to State Extension

Broadcasting Mar 101975 52 Advisory Committee, Iowa State Univer- "Good news tonight." Ben Laird, broadcast coordinator, CEF, Dallas, sity education program, Sioux City. owner of WDUZ(AM) Green Bay and named assistant producer. Allan Land, VP, WHIZ- AM- FM -TV, Zanes- WDUX -FM Waupaca, both Wisconsin, Belva Williams, print traffic manager, ville, Ohio, has been named to the pay received First Founder's Award from Clinton E. Frank, Dallas, named traffic television committee of the National As- Wisconsin Broadcasters Association, supervisor, Glenn, Bozeli & Jacobs Inc., sociation of Broadcasters. His appoint- Madison, at group's midwinter meet- Dallas. Sharon Ann Shute, assistant traffic ment brings total committee membership ing. Mr. Laird, honored for his work in manager, Bloom Advertising Agency, to six (BROADCASTING, Feb. 17). forming the association in 1940's, Dallas, named traffic manager, GB&J. urged positive presentation of news: Philip L Brown, promotion manager, Newly elected officers, Buffalo (N.Y.) "Let's give our listeners a story they Radio Association Group: R. Thomas MCI Productions, Dallas, named broad- can take hope in," he said . Cronk, wxaw(AM), president- treasurer; cast producer, GB&J. Carolyn Hill, with John B. Casciani, WBNY -FM, VP; and Tracy -Locke Advertising, Dallas, named Harold Calvin, WGR- AM -FM, secretary. appointed associate director, advertising radio-television talent and residuals co- ordinator, CB&J. William R. McAndrew Jr., writer, NBC and public relations. press department, named broadcast me- James J. Carr, director of television na- Dianne Harris, account executive, Kxvz- dia representative for unit. He is son of tional sales development, Avco Broad- (AM) Houston, named director, new re- late president of NBC News. casting, New York, relocated to corn- tail sales department. Robert P. Rimes, director of advertising pany's headquarters, Cincinnati. and sales promotion for Korv(rv) San David L. McGahey, formerly general Programing Diego and parent McGraw -Hill Broad- sales manager, KNEW(AM) Oakland, Dennis C. Stanfill, board chairman and casting Co., named to newly created posi- Calif., named general sales manager, chief executive officer, 20th Century-Fox tion of director of creative services for KFOG(FM) San Francisco. Film Corp., Hollywood, elected president parent company, New York. Roland Galli, sales manager, KGO(AM) as well. Mr. Stanfill had previously taken Alexander Smallens Jr., director, ABC's San Francisco, named general sales man- over duties of Gordon Stulberg, who had American FM Radio Network, named to ager. Ron Denman, retail sales director, resigned as president (BROADCASTING, newly created position of director of pub- KGO, named sales manager. Jan. 6). Mr. Stanfill joined Fox in 1969 lic services, ABC Radio Network. as executive vice president, and was Paul D. Armen, national sales manager, named chairman in 1971. Fox not only Antonio B. Mon, manager with Arthur WPRI -TV Providence, R.I., named general has TV production and syndication unit, Young & Co., New York, certified public sales manager. but also owns KMSP -TV Minneapolis -St. accounting firm, appointed director of ad- Gary Dean, national sales manager, Paul, and is buying KMOL-Tv San An- ministration, LIN Broadcasting Corp., WPEC(TV) West Palm Beach, Fla., named tonio, Tex., and has agreed in principle New York. general sales manager. to buy KcPx -TV Salt Lake City. Broadcast Advertising Richard C. Snowdon, account executive, Jack E. Shafer, program manager, KMGH- Katz Agency, Atlanta, named national ry Denver and director of programing Nicholas J. Verbitsky, account executive, sales manager, WLAC -AM -FM Nashville. for parent company, McGraw -Hill Broad- Christal Co., New York, named VP and Ralph Hartman, general manager, WFEC- casting Co., New York, assumes full -time S. East Coast manager; Keith Jackson, ac- (AM) Harrisburg, Pa., named national duties with parent company. count executive in San Francisco, named sales manager. Dan Dwyer, formerly with Roy A. Smith, formerly general manager, VP and West Coast manager, with head- WPST(FM) Trenton, N.J., named general quarters in that city. 21st Century Productions at WLAC -TV sales manager, WTTM(AM) Trenton. Nashville, named general manager, Opry- Jack Steng and Larry Goldberg, account WFEC and WTTM are Great Scott stations. land Productions, division of WsM Inc., executives, TeleRep Inc., New York, John Kendall, national sales manager, Nashville. named New York group managers. KPTV(rv) Portland, Ore., named to same Chick Watkins, formerly assistant pro- Cameron Higgins, director, computer post, KxAS -TV Dallas -Fort Worth. He is gram director and production director, services department, Doyle Dane Bern - succeeded by Martin Brantley, formerly named program director, WGAR(AM) bach, New York, named VP. in sales, KGO-TV San Francisco. Cleveland. Lawrence Butner, VP and radio-television Thomas Wall, local sales manager, WJRT- Kenneth A. Trinkle, production manager, director; Joseph J. Duome, director of TV Flint, Mich., named local sales man- KPLR -TV St. Louis, named to same post, public relations division and Richard L. ager, WPRI -TV Providence, R.I. Philip W. WLwc(Tv) Columbus, Ohio. Fernandes and Robert L. Stewart, both French, account executive, WJRT -TV, suc- Andy J. Kindle, independent producer- VP's, Albert Frank -Guenther Law, New ceeds Mr. Wall. WJRT-Tv and WPRI -TV York, elected senior VP's. are Poole Broadcasting Co. stations. director, formerly production manager, wroG-TV Tampa -St. Petersburg, Fla., Carole Gray, administrative assistant to Vici Williams, account executive, WEZI- named staff producer- director, WMAL -TV president, The Katz Agency, New York, (FM ) Memphis, named local sales man- Washington. ager. ''i Nancy Malone, actress- producer-director- t. John F. Dziadzio, senior accountant, writer, named director of development, Rayfield, Albano and Leaf, New York, 20th Century-Fox Television. named assistant treasurer, Air Time, Inc., production New York media services company. Madison D. Lacy, director of liaison, Public Broadcasting Service, Richard Corrigan, copy supervisor, Need- Washington, named coordinator for pro- ham, Harper & Steers, Chicago, named duction liaison and special projects. creative supervisor. Dan Testa, news reporter, wrt.v(Tv) Gregory R. Stehlin, advertising-promo- Jacksonville, Fla., named producer, Flo- tion writer, wLwT(Tv) Cincinnati, named rida Public Radio Network, composed of audience promotion manager, WCPO -TV noncommercial WFSU -FM Tallahassee, there. WUSF(FM) Tampa, writs-FM Miami, Taking the oath. Mark Evans Aus- Charles Bazemore, VP- marketing, Burton WHRS(FM) Boynton Beach and wJCT- tad, former vice president for public Campbell & Kelley Advertising, Atlanta, ( FM ) Jacksonville. affairs, Metromedia Inc. became the named senior VP- management super- Roger B. Fransecky, director of Univer- United States ambassador to Finland visor, Weltin Advertising, Atlanta. sity Media Services Center and associate last week. He was sworn in by Chief Richard Brenckman, broadcast producer, professor of education and communica- of Protocol Henry E. Catto Jr. (I) Clinton E. Frank, Dallas, named broad- tions, University of Cincinnati, Ohio, with Mrs. Austad holding the Bible. cast production director. Hilary Courage, named to evaluate Avco/ Meredith Broad-

Broadcasting Mar 101975 59 casting Corp.'s Young People's Specials. Cable of state, and Sara -Ann Determan, Alfred John Dougherty, Joseph M. Hassett, Broadcast Journalism Harvey Johnson, director of sales, Tele- James J. Rosenhauer, and Peter F. Rous- prompter Corp.'s Manhattan (New York) selot, formerly associates, Hogan & Hart - Andrew Fisher, suburban correspondent, CATV Corp., named director of sales, son, Washington law firm, named mem- WCBS -TV New York, named manager of Teleprompter Corp. bers of firm. news and information services, WPRI -TV Stephen A. Merrill, manager, American Providence, R.I. Victor E. Ferrell Jr., with Washington Cable Television Inc.'s systems, Paradise law firm, Koteen & Burt, named partner Jerry Levin, news editor, WPIX -TV New Valley and Fountain Hills, Ariz., named in Jones, Day, Reavis & Pogue, also York, named news director, waRc -Tv general manager ACT's Eloy, Ariz., sys- Washington, as of March 17. Birmingham, Ala. tem, soon to be serving Casa Grande, Douglas A. Ramsey, chief correspondent, Ariz. Deaths United Press International Television Edith Howard Walton, 71, television and News, New York, named news director, Equipment & Engineering radio panelist, died March 1 in Falmouth, KSAT -TV San Antonio, Tex. Robert B. Schwartz, corporate secretary Mass. Miss Walton parlayed career as Charles Collingwood, chief European cor- and assistant general counsel, corporate fiction reviewer and art critic for news- respondent, CBS News, based in London, matters, Communications Satellite Corp., papers and magazines into panelist's spot named special correspondent, New York, Washington, named director of Comsat's on The Author Meets the Critics, which reporting and anchoring CBS News spe- office of public information, succeeding started as NBC network radio show in cial reports. Matthew Gordon, retired Feb. 28 (BRoAD- 1940's and later became network TV CASTING, Feb. 24). James A. Amdur, as- show. From 1953 to 1960, she was George Lehner, anchorman and pro- sistant general counsel, tax and adminis- panelist on Make Up Your Mind, CBS ducer, WFMJ -TV Youngstown, Ohio, tration, succeeds Mr. Schwartz as assist- radio show that was transferred to ABC named general assignment reporter, and later became TV show on noncom- wl.wc(Tv) ant general counsel for corporate and tax Columbus, Ohio. matters. mercial WNET(TV) New York. Her last Don Wilcox Jr., weekend sports, wclA- radio show was Speaking Up With Edith (Tv) Champaign, Ill., named sports edi- Allied Fields Walton, which NBC broadcast in 1964 tor, succeeding Tom Jones who joins and 1965. University of Illinois, Champaign, public Ward L. Quaal, formerly president, WGN Stephen R. Klabon, 25, co -owner and information office. Virg Jacques, with Continental Broadcasting Co., Chicago, chief engineer, WFDT(FM) Columbia sports information office, U. of I., named and now broadcast consultant, elected to City, Ind., was killed in car accident Feb. reporter, WCIA, succeeding Quentin Brad- board of trustees, MacCormac Junior 25 in Columbia City. He is survived by ford who joined WAGA -TV Atlanta (BROAD- College, Chicago. his wife, Diane, and his parents, Mr. and CASTING, Feb. 3). Linwood Holton, U.S. assistant secretary Mrs. Ray Klabon.

For the Record®

As compiled by BROADCASTING, 24 Ann. Feb. 28. construction cost $106,891; first -year operating cost Feb. revenue Format: easy lstng. *Piscataway, N.J. -Piscataway seeks $36,000; $30,000. through Feb. 28 and based on filings, High School Principals: Joseph J. Tennessen (12 %), Peter Mac- 90.3 mhz, 10 w. P.O. address: Hoes Lane and (10 et al. own authorizations and other FCC actions. Bchmer 08854. donald (10 %), Robert Wells %), Rd. Estimated construction cost KFKA(AM) Greeley (BPH- 9189). Action Feb. 26. $6,322; first -year operating cost $600. Principal: Abbreviations: AL- Administrative Law Judge. S. *Stowe, Vt. Stowe School. Broadcast Bu- alt. Edgar Alster, radio station advisor. Ann. Feb. -The -alternate. ann.- announced. ant.- antenna. 28. reau granted 91.5 mhz, 10 w. HAAT 80 ft. P.O. aur.- aural. aux.- auxiliary. CH- critical hours. CP Rd., Stowe 05672. Estimated Cheraw, S.C. and Country Radio seeks address: Mountain -construction permit. D -day. DA- directional an- -Town construction cost $4,785; first-year operating cost 103.1 mhz, 3 300 P.O. tenna. ERP- effective radiated power. HAAT kw., HAAT ft. address: Box Ed. Stevenson - 631. 29520. Estimated construction cost $500. Format: Principal: Morgan, height of antenna above average terrain. khz -kilo- $25,436; president (BPED -1897). Action Feb. 26. hertz. kw- kilowatts. MEOV -maximum expected first -year operating cost $8,500; revenue $10,000. operation value. mhz -megahertz. mod.- modifica- Format: Easy Istg, C &W, Rock. Principal: Theo- Fairmont W. Va. - Mountain Broadcasting lion. N- night. PSA- presunrise service authority. dore J. Gray (100%) owns WCRE(AM) Cheraw, Broadcast Bureau granted 97.9 mhz, 25 kw. HAAT SH- specified hours. trans. -transmitter. TPO- WTTX(AM) Appomattox, Va. and has interest in 657 ft. P.O. address: 13503 Dowlais Drive, Rock- transmitter power output. U- unlimited hours. vis. WKDE-AM -FM Altavista, Va. and has applica- ville Md. 20852. Estimated construction cost $81,- -visual. w- watts. *-noncommercial. tion pending for WRNB(AM) New Bern, N.C. 790; first -year operating cost $84,000; revenue $90,- Ann. Feb. 28. 000. Principals: Robert L. Purcell and Earl Judy Memphis, Tenn. Brothers College Jr. (50% each). Mr. Purcell has interest in -Christian WBZY(AM) New Castle, Pa., and WCBX(AM) Corp. seeks 88A mhz, 10w. HAAT 204 ft. P.O. Judy consulting engineer in New stations address: 650 E. Parkway 38104. Estimated Eden, N.C. Mr. is S. con- Washington. Broadcast Bureau granted joint re- struction cost $100; first -year operating cost $500. Principal: Brother quest by Marion Broadcast Corp. and Mountain TV application Camillus Dufresne, executive Broadcasting, for approval of agreement to dismiss vice- president. Ann. Feb. 28. in return for 'Billings, Mont.- Montana application of Marion Broadcast Educational Broad- Stowe, Vt. -RFD Broadcasting seeks 101.7 mhz, payment of expenses incurred by Marion casting Commission seeks 11 partial ch. (198 -204 mhz); 45 w., HAAT 2,275 ft. P.O. address: RFD Broadcast in preparation and prosecution of its ERP 316 kw vis., 63 kw aur., 563 P.O. #1 HAAT ft. 05672, Estimated construction cost $34,879; first - application. Action Feb. 26. address: 923 N. Seventh, Bozeman 59715. Esti- mated construction year operating cost $62,914; revenue $83,824. For- cost $772,000; first -year operat- mat: contemporary. Principals: William J. Riley ing cost Consulting engineer: FM starts $750,000. Thomas (33 is advertising director for resort hotel corn. Jenkins. Principals: Kenneth R. executive %) Clark, pany in Stowe; Brian C. Harwood (33 %) is ad- Stockton, Calif. -Authorized program director. Ann. Feb. 26. KCJH ministrative assistant and Kenley D. Squier (33 %) operation on 90.5 mhz, TPO 10 w. Action Feb. 12. is network announcer and has interest in auto KBAR -FM Burley, Idaho -Authorized program AM starts racing stadiums and 25% interest in WDEV(AM) operation on 98.3 mhz, ERP 3 kw, HAAT 103 ft. Vt. Ann, Feb. 28. KATB Agana, Guam -Authorized program op- Waterbury, Action Feb. 14. eration on 570 khz, 5 kw. Action Feb. 14. New Martinsville, W.Va. -Camity Broadcasters WBQN Barcelonta, Puerto Authorized seeks 103.9 mhz, 940 w., HAAT 493 ft. P.O. ad- FM licenses Rico- dress: Box 267. 26155. Estimated construction cost program operation on 1160 khz, 250 kw -D. Action Broadcast Bureau granted following licenses cover- Feb. 11. $31,000; first -year operating cost $17,500; revenue $30,000. Principals: W. Tyrone Work (50 %) has ing new stations: FM applications interest in drive -in theater and Michael S. Francis WLKL(FM) Mattoon, Ill. Community College (50 %) is attorney. Ann. Feb. 28. District #517, State of Illinois (BLED -1349). Ac- *Boulder, Colo -Boulder Community Broadcast tion Feb. 18. Assn. seeks 88.5 mhz, 1.29 kw., HAAT 215 ft. FM action P.O. address: Community Free School, 885 Arapa- WFWA(FM) Sullivan, Ill., Spencer and Free- hoe Ave., Boulder, Colo. 80302. Estimated con- Greeley, Colo. -Colorado RG Inc. Broadcast land Broadcasting (BLH- 6512). Action Feb. 18. struction cost $12,553; first -year operating cost Bureau granted 96.1 mhz, 100 kw, HAAT 662 ft. KRLX(FM) Northfield, Minn. -Carleton Col- $7,000. Principal: Susan J. Patterson, chairperson. P.O. address: Box K, Greeley 80631. Estimated lege (BLED -1341). Action Feb. 24.

Broadcasting Mar 10 1975 54 WQPM(FM) Princeton, Minn. -P.M. Broad- Southwestern Inc. to Southwestern At Memphis KDLK Del Rio, Tex. -Seeks CP to increase day- casting Co. (BLH- 6528). Action Feb. 24. (BALED -32). Action Feb. 25. time power to 1 kw. Ann. Feb. 25. KBSO(FM) Espanola, N.M. -The George A. KCAS(AM) Slaton, Tex. (AM: 1050 khz, 250 w- Gonzales Broadcasting Co. (BLH- 6553). Action D)- Broadcast Bureau granted transfer of control AM actions Feb. 18. of Star of Plains Broadcasting from James B. WMIX Mt. Vernon, Ill. - Broadcast Bureau WQLX(FM) Galion, Ohio -Radio Galion (BLH - Hughes. Kermit S.. Ruthmary and Kermit C. Ashby granted CP to add nighttime operation with 500 6452). Action Feb. 18. (101)% before; none after) to Elmer F. and Amy watts directional ant.: trans. located at 0.5 miles H. Smith (none before; 100% after). Consideration: south of Route 64, Mt. Vernon; daytime remote KPFT(FM) Houston -. Pacifica Foundation $111.898. Principals: Mr. and Mrs. Smith. (50% control permitted; conditions (BP- 19702). Action (BLED -778). Action Feb. 18. each) have investments in real estate, stocks and Feb. 26. bonds (BTC- 7647). Action Feb. 19. KPJH(FM) St. Stockton, Tex.-KFST, Inc. KAMX Albuquerque, N.M.- Broadcast Bureau (BLH -6447). Action 26. Feb. KLO(AM) Ogden, Utah (1430 khz. 5 kw -DA -I) granted CP to increase power to 1 kw and add -Broadcast Bureau granted assignment of license critical hours operation (BP- 19758). Action Feb. from Radio Ogden Inc. to KLO Broadcasting Co. 18: for $500,000. Sellers: Richard B. Wheeler, presi- Ownership changes dent, et al. own KSPO(AM) Spokane, Wash. WLIJ Shelbyville, Tenn. - Broadcast Bureau Buyers: Robert E. Davis (99.8 %), his wife Mar- granted CP to install new aux. trans. (BP- 19873). garet E. (.1 %) and John Kugler (.1 %). Mr. Davis Action Feb. 18. Applications is owner and manager and his wife is secretary KOPY Alice, Tex. -Broadcast Bureau granted of KWIK(AM) Pocatello, Idaho. Mr. Kugler is CP to increase ant. height to accommodate FM WLMD(AM) Laurel, Md. (900 khz, 1 kw -D)- Pocatello lawyer (BAL- 8247). Action Feb. 26. antenna; 19789). Feb. 26. Seeks transfer of control of Sheftel Communica- condition (BP- Action tions, parent of licensee, Interurban Broadcasting KTVW(TV) Tacoma, Wash.-Broadcast Bureau KITE Terrell Hills, Tex. - Broadcast Bureau Corp. from Alexander W. Sheftell (46% before; granted involuntary transfer of control of KTVW granted CP to increase aux. trans. power 1 kw none after) to William A. Lemer (46% before; 92% Inc. from Laird B. Peterson, receiver, to Robert A. night. 5 kw day, DA -N. unlimited time and install after). Consideration: $35,000. Principals: Mr. Shef- Banks, trustee in bankruptcy (BTC- 7668). Action new type trans. (BP- 19865). Action Feb. 18. tell, former president and director of Sheftell Com- Feb. 26. WEXM Jamesville, Va. - Broadcast Bureau munications, is selling his interest and taking execu- granted tive position with non -broadcast related mod. of CP to make changes in ant. sys- company. tem; conditions (BMP- 13935). Action Feb. 19. Mr. Lerner is vice president and director of Shef- tell Communications. Action Feb. 19. Facilities changes AM starts Actions TV application Following stations were authorized program op- erating authority for changed facilities on date KENA(AM)- KSKR(FM) Mena, Ark. (AM: KYVE -TV Yakima, Wash.-Seeks CP to change shown: WCSV Crossville, Tenn. (BP- 19,722), Feb. 1450 khz, I kw -D FM: 101.7 mhz, 3 kw)- ERP to 315.9 kw (vis.): 32.3 kw (aur.); change 14 and WSWG Greenwood, Miss. (BP- 19,504), Broadcast Bureau granted assignment of license type trans. and increase ant. height to 936 ft. Ann. Fe b. 13. from William A. Reeves to Jack R. Reeves for Feb. 26. 591,500. Seller: William A. Reeves (50% before, FM actions none after) wishes to devote his time to other TV actions interests. Jack R. Reeves (50% before, 100% after) WMAZ-TV Macon, Ga. Broadcast Bureau *Decatur, Ala.- Broadcast Bureau granted mod. will continue to operate the station under Mena - - granted for authority to operate trans. by of CP to change ant. and make changes in trans Broadcasing Co. (BAL -8349, BALM-2098). Action request mission line new station remote from 1308 Gray Highway, Macon of (BMPED -1208). Action Feb. 26. control Feb. 24. (BRCI'V -175). Acion Jan. 8. WSWC -AM -FM Greenwood, Miss.-Application WHBF -TV Rock Island, 111.- Broadcast Bureau WBLX(FM) Mobile, Ala.- Broadcast Bureau for assignment of license of LeFlore Broadcasting to trans. location to I granted CP to install alt. main trans. (BPC -4822). granted mod. of CP change Co. (AM) and Dixie Broadcasting Co. (FM) to mile east of Daphne. 10 miles southeast of Mobile; Action Feb. 18. Cotton Center Broadcasting Co., dismissed at re- change studio and remote control location to Van quest of assignee. Action Feb. 24. WKJG -TV Fort Wayne, Ind. -Broadcast Bureau Antwerp Building, Dauphin and Royal Streets, Mo- 295 kw (vis.) Lebanon, Broadcast Bureau granted CP to change ERP to bile; make changes in ant. system; condition KLWT(AM) Mo.- 4823). Feb. 24. granted transfer of control of Lebanon Broadcast- (BPCT- Action (BMPH -14365). Action Feb. 24. ing Co. from Zoe A. Coughenour, executrix of WNIT -TV South Bend, Ind.- Broadcast Bureau KSTO Agana, Guam -Broadcast Bureau granted estate of O. R. Wright, and LeVaughn Rubottom granted request for authority to operate trans by CP to change trans. and studio location to Mt. to Zoe A. Coughenour; consideration $42,840 remote control from 2424 California Rd., Elkhart, Barragada. 5.5 miles east of Agana; make changes (BTC -7660). Action Feb. 25. Ind. (BRCETV -72). Action Feb. 26. in ant. system (BPH- 9286). Action Feb. 24. WJLK-AM -FM Asbury Park, N.J.- Broadcast KCAU -TV Sioux City, Iowa -Broadcast Bureau KCCK -FM Cedar Rapids, Iowa-FCC granted Bureau granted transfer of negative control of As- granted CP to change type trans. (BPCT-4825). application of Kirkwood Community College to bury Park Press, parent of Press Broadcasting Co., Action Feb. 18. increase power from 10 w to 10 kw and its ant. from Helen B. McMurray, Jules L. Plangere Jr. WLKY -TV Louisville, Ky.- Broadcast Bureau height to 430 ft. Objection by KWWL -TV Water- and Arthur L. Nims Ill, executors of estate of granted CP to change ERP to 1290 kw (visual). loo, Iowa, saying increase could result in inter- Wayne D. McMurray, to Mr. Plangere, pursuant 257 kw (aural); change type trans. (BPCT48I1) ference to its TV signal was denied. Action Feb. to terms of Mr. McMurray's will (BTC -7534). Ac- Action Feb. 18. 26. tion Feb. 19. WCML -TV Alpena, Mich.- Broadcast Bureau WDFP Battle Creek, Mich. -Broadcast Bureau WBUZ(AM) Fredonia, N.Y. (1570 khz, 250w -D) granted mod. of CP to change type trans. and ant. granted mod. of CP to change trans. location; Broadcast Bureau granted relinquishment of posi- (BMPET -839). Action Feb. 18. operate by remote control from studio site at Main tive control of Catoctun Broadcasting Corp. from St., south of Golden Ave., Battle Creek; change Lauren A. Colby (100% before; 50% after) to KMSP -TV Minneapolis - Broadcast Bureau trans and ant.; make change in ant. system; ERP for changes; install precise freq. con- Henry (none before; 50% Con- granted CP 3 kw; ant. height 270 ft. (BMPH- 14343). Action R. Serafin after). Feb. 26. sideration: $17,500. Principal: Mr. Serafin is gen- trol equipment (BPCF46l6). Action Jan. 8. eral manager of WBUZ (BTC -7513). Action Feb. WUNF -TV Asheville, N.C..-Broadcast Bureau trans. KWGS(FM) Tulsa, Okla. -Broadcast Bureau 26. granted request for authority to operate location; make by control from WLOS -TV trans. building. granted mod. of CP to change trans. (ch. Broad- remote changes in ant. system; ERP 5.4 kw; ant. height WSNL -TV Patchogue, N.Y. 67)- 18 miles southwest of Asheville; con- Mt. Pisgah, 580 remote permitted (BMPED -1195). cast Bureau granted transfer of control of Subur- dition (BRCETV -68). Action Dec. 23. feet; control ban Broadcasting Corp. from Robert A. Rosen, Action Feb. 19. Broadcast Bureau David H. Polinger, et al. (66% before; 13% after) WLWT(TV) Cincinnati - Lehman, Broadcast Bureau to Stanley R. Yarmuth, Burton I. Koffman and granted request for authority to operate trans. by 'WPSI(FM) Pa.- remote control from 140 West 9th Street. Cincinnati granted mod. of CP to change trans. and ant.; Christian Yegen (none before, 80% after). No system and trans. line consideration. Principals: Mr. Yarmuth has several (BRCTV-227). Action Feb. 26. snake changes in ant. (BMPED -1196). Action Feb. 18. real estate interests; Mr. Koffman has loan corn - WGAL -TV Lancaster, Pa. - Broadcast Bureau pany, banking, insurance and department store granted request for authority to operate trans. by WDIX -FM Orangeburg, S.C. -Broadcast Bureau interests; Mr. Yegen is director of financial con- remote control from Columbia Ave. and Abbey - granted CP to change trans. location to 1.3 miles sultant firm. Action Feb. 24. ville Rd., Lancaster (BRCTV -225). Action Jan. 8. south -southeast Intersection U.S. 601 and S.C. 906, install new trans. and ant.; make -FM Utica, N.Y. -Application of as- Orangeburg; WRUN -AM WPRI -TV Providence. R.I. -Broadcast Bureau change to ant. system; ERP 100 kw; ant. height signment of license of 1150 Broadcasting to Mo- granted request for authority to operate trans. by permitted -8890). hawk Stations, dismissed at request of assignee, 570 feet; remote control (BPH remote control from 25 Catamore Blvd., East Action Feb. 26. Action Feb. 27. Providence, R.I. (BRCIV -226). Action Jan. 8. KUSU -FM Logan, Utah- Broadcast Bureau KKUL(FM) Tulsa, Okla. (103.3 mhz, 100 kw)- KSPS -TV Spokane, Wash.- Broadcast Bureau trans.; make changes Broadcast Bureau granted acquisition of positive granted mod. of CP to change granted mod. of CP to change type trans. (BMPET- in transmission line; ERP 18.5 kw ant. height control of Central Broadcast Co. from L. M. Bas - 842). Action Feb. 18. 570 feet (BMPED -1201). Action Feb, 18. ley, M. A. Eichhorn (661/2% before, none after) to Gene C. Howard (331/3% before, 100% after). WAOW -TV Wausau, Wis.- Broadcast Bureau Consideration: $108,940 (BTC -7439). Action Feb. granted CP to make changes (BPCI'4608). Action FM starts 18. Feb. 26. Following stations were authorized program op- changed on date KJDY(AM) John Day, Ore. (1400 khz, I kw- WSAU -TV Wausau, Wis. Broadcast Bureau crating authority for facilities - Louis (BPH- 8758), Feb. 14; D, 250 w- N)- Broadcast Bureau granted assign- granted CP to make changes in ant. system (BPCT- shown: KKSS St. ment of license from John Day Valley Broadcasters 4615). Action Feb. 26. WPRB Princeton, N.J. (BPH -9124) Feb. 12; -1088), Feb. 12 to T. A. Smith for $25,000. Seller: Edna E. Fisher, WQSU Selinsgrove, Pa. (BPED and WVPE Elkhart, Ind. (BPED -1704), Feb. 12. executrix of estate of late C. H. Fisher (50 %). AM applications Buyer: T. A. Smith, 50% owner of KJDY (BAL- 8303). Action Feb. 19. KIKI Honolulu -Seeks CP to install new type trans. Ann. Feb. 26. KPRB(AM) Redmond, Ore. (1240 khz, I kw -D, In contest 250 w-N)--Broadcast Bureau granted assignment of WLBH Mattoon, Ill -Seeks CP to make changes license from Richard Ernest Combs to Big Sky in ant. system. Ann. Feb. 26. Broadcasters Inc. for $125,000. Seller: Mr. Combs WTOW Towson, Md. -Seeks CP to make change: Procedural rulings is selling station because of health reasons. Buyers: in ant. system. Ann. Feb. 26. Ron Post (80 %), evangelist, and Harry Gift, Hanford, Calif., FM proceeding: Kennebec West- Broadcasting and Willson Broadcasting Co., announcer- salesman at KPRB (BAL- 8329). Action WIBM Jackson, Mich. - Seeks CP to make ern Co. Feb. 26. changes in ant. height. Ann. Feb. 26. competing for 103.7 mhz (Dots. 20266 -7)- Review board added issue to determine whether Kennebec WLYX(FM) and WSWM(FM) Memphis - WYNR Rochester, N.Y.-Seeks CP to make failed to report information and substantial changes Broadcast Bureau granted assignment of license of changes in ant. system. Ann. Feb. 26. in Its financial proposal in violation of rules and if

Broadcasting Mar 101975 55 so, effect on Kennebec's comparative qualifications. complete equipment performance measurements or Action Feb. 26. letters keeping them on file and making them available for KCTY(FM) Salinas and KTRB(FM) Modesto, Call inspection. Action Feb. 13. both California, facility changes proceeding: JECO WERE(AM) Cleveland- Broadcast Bureau noti- Inc. and Big Valley Broadcasting (Docs. 20275-6) - Applications fied Cleveland Broadcasting that it had incurred ALJ Walter C. Miller set hearing for March 25. apparent liability for forfeiture of $2.000 for willful Action Feb. 24. Call Sought by or repeated violation of rules by failing to give Fitzgerald and Ocilla, Ga., FM proceeding: Ben notice that telephone conversation was being re- Hill Broadcasting Corp. at Fitzgerald corded before recording commenced. Action Feb. and Oliva New TV's 18. Broadcasting Co. at Ocilla, competing for 95.3 mhz KORO Telecorpus, Corpus Christi, (Dots. 20133 -4)-- Review board remanded to the Tex. KZTV(TV) Corpus Christi, Tex. -Broadcast Bu- ALJ joint request for approval of agreement be- reau ordered K -SIX Television to forfeit $1,500 for tween Ben Hill Broadcasting Corp. and Oliva WHRM-TV Educational Communications repeated violation of rules by failing to maintain Broadcasting Co. Action was in response to appeal Board, Wausau, Wis. carrier frequency of visual trans. within 1000 hz by Broadcast Bureau. Action Feb. 26. New FM's of authorized frequency. Action Feb. 18. Fulton, Miss., FM proceeding: Itawamba County KIBC Industrial Business Corp., KOBS-FM Orange, Tex.- Broadcast Bureau or- Broadcasting Co. and Tombigbee Broadcasting Co., Ogallala, Neb. dered Charles Hubert Kobs to forfeit $250 for re- competing for 101.7 mhz (Dots. 19838 -9)-AU KSUE-FM Radio Lassen, Susanville, peated violation of rules by failing to maintain James F. Tierney 12 scheduled hearing for March Calif. center frequency within 2000 hz of assigned center in lieu of February 25. Action Feb. 19. frequency and by operating with positive and nega- WJSU Jackson State University, tive excursions up to and in excess of 4000 hz. Philadelphia Miss., FM proceeding: Philadelphia Jackson, Misa. Broadcasting Co. and H & G C Inc., competing for Actions Feb. 18. 102.3 mhz (Dots. 20219 -20)- Review board added KYDZ Park County School District No. WEAM(AM) Falls Church, Va.- Broadcast Bu- issues against Philadelphia Broadcasting Co. Action 6, State Of Wyoming, reau notified Arlington-Fairfax Broadcasting Co. was in response to motion by H & G C, Inc. re- Cody, Wyo. that it incurred apparent liability for forfeiture of questing that financial, ascertainment and site avail- WLJS-FM Board of Trustees Jackson- $2,000 for willful or repeated violation of rules by ability /misrepresentation issues be directed against ville State University, Jack- broadcasting telephone conservations before inform- Philadelphia Broadcasting. Action Feb. 18. sonville, Ala. ing called party of its intention to broadcast con- St. Charles and Florissant, Mo., FM proceeding: WSNT-FM WSNT Inc., Sandersville, Ga. versation. Action Feb. 18. St. Charles Broadcasting Co., Changing Waves, both KKYS Kings Broadcasters, Hanford, KXA(AM) Seattle -Broadcast Bureau notified for St. Charles; and Florissant Broadcasting Co., Calif. KXA, Inc. that it incurred apparent liability for Florissant, competing for 97.1 mhz (Docs. 20227 -9) of Existing TV forfeiture $500 for willful or repeated violation -ALI David 1. Kraushaar, Review board denied of rules by operating station with power in excess petition by St. Charles Broadcasting Co. to add WYUR WMSL -TV Huntsville, Ala. of that authorized. Action Feb. 12. various issues on legal and character qualifications of Florissant Broadcasting Co. Action Feb. 20. Existing AM WATW -FM Ashland, Wis.- Broadcast Bureau WHND WOTE Monroe, Mich. ordered WATW -FM Inc. to forfeit $500 for re- WLLE(AM) Raleigh N.C. renewal proceeding: peated violation of rules by permitting operators, WLLE Inc. (Doc. 19968)-ALJ Ernest Nash post- Existing FM's whose third-class radiotelephone permits were not poned hearing scheduled for March 3 to March 4. WSEC WIAM -FM Wllllamston, N.C. endorsed for broadcast purposes to be in charge of Action Feb. 26. transmitting system and to make entries in operat- WYBR WKWL Belvidere, III. Rapid City and Lead, S.D., TV proceeding: ing logs. Action Feb. 13. KRSJ KIUP -FM Durango, Colo. Western Television Co. and Dakota Broadcasting WHAW -FM Weston, W.Va.-Broadcast Bureau Co., competing for ch. 7 at Rapid City and satellite KDDI KWCL -FM Oak Grove, La. notified Central Virginia Service Corp. that it in- on ch. 5 at Lead (Dots. 20093 -6) -AU John H. WXID WNGC -FM Mayfield, Ky. curred apparent liability for forfeiture of $500 for Conlin advanced hearing previously scheduled for KXGR KOGR Grand Rapids, Minn. willful or repeated violation of rules by operating April 1 to March 10. Action Feb. 21. with excessive power or by failing to cease opera- WSAI-FM WJDJ Cincinnati WKYZ(AM) Madisonville, Tenn., renewal pro- tion of malfunctioning remote control equipment. ceeding: Monroe Broadcasters (Doc. 19829) -AU KMGM KEEC Las Vegas Action Feb. 18. Reuben Lozner scheduled further hearing for Feb- KOOD KPUL -FM Pullman, Wash. ruary 27. Action Feb. 21. WBYG WKAK Kankakee, Ill. Matewan and Williamson, W.Va., FM proceed- WSAO WHLS -FM Port Huron, Mich. Other actions ing: Three States Broadcasting and Harvit Broad- casting Corp., competing for 96.5 mhz at Matewan and Williamson, respectively (Docs. 18456- 7)-Re- Grants WVUV(AM) American Samoa (1120 khz, 10 kw) view board has scheduled oral argument for March -Broadcast Bureau granted application of Radio 18 on exceptions and briefs to the initial decision Call Assigned to Samoa, Ltd., for authority to operate facilities of in which AU William Jensen denied applications WVUV, now operated by United States Department of Harvit Broadcasting Corp., and Three States New AM's of Interior at Leone, on island of Tutuila, Ameri- Broadcasting Co. He said both applicants had pro- can Samoa. Radio Samoa proposed to operate WOKI Central Carolina Broadcasting WVUV under license issued by FCC using station's posed too much coverage for the assigned channel. Corp., St. Matthews, S.C. Action Feb. 20. existing facilities under lease arrangement with gov- WRNR Shenandoah Communications, ernment of American Samoa. Radio Samoa con- 'Parkersburg, W.Va., FM proceeding: Triplett Martinsburg, W.Va. sists of Lawrence S. Berger, Honolulu broadcaster Broadcasting Co. and Electrocom Inc., competing and major stockholder in KHVH(AM) Honolulu; for 95.1 mhz (Dots. 20294 -5) -AU Joseph Stirmer New FM's Robert M. Newgard, motion picture distributor; canceled hearing scheduled for April 8 and desig- WNAN Demopolis Broadcasting Co., Ronald E. Pritchard, partner in Air Samoa Ground nated May 6 for hearing. Action Feb. 25. Demopolis, Ala. Services and O. Vincent Esposito, Honolulu attor- WRUC Trustees of Union College, ney. FCC denied petition opposing application by Initial decision Schenectady, N.Y. Fono, bicameral legislature of Samoa and Delegate proceeding: Brindlee Broadcast- WIBI at Large, Islands' representative to Congress. Action Arab, Ala., FM Illinois Bible Institute, Feb. 20. ing Corp. and Marshall County Broadcasting Co. Carlinville, III. (WRAB(AM] Arab), competing for 92.7 mhz (Dots. WBXB Chowan Broadcasters, KXFM(FM) Santa Maria, Calif.-FCC denied 19849- 51) -AU David I. Kraushaar granted appli- Edenton, N.C. petition by California Broadcast Media for waiver cation of Brindlee Broadcasting Corp. to construct of fee assessed for grant of construction and operate a new FM in initial decision. Compet- KDAB Star Broadcasting Co., Ogden, $1,800 Utah permit to modify facilities of KXFM. FCC, how- ing application of Marshall County Broadcasting ever, granted alternative request for refund of Co. was denied. Judge Kraushaar said Brindlee KVYN Young Radio, St. Helena, $1,000 filing fee paid in connection with assignment would better serve both of FCC's twin policy goals Calif. application. Action Feb. 11. of seeking maximum diffusion of control of mass KWHS Washington Unified School communications media and of selecting applicant District, West Sacramento, WVON(AM) Cicero, 111.- License forfeited and that is most likely to render the "best practicable Catit. call letters deleted. Action Feb. 24. service to the public" of Arab and surrounding WKVT-FM area. Action Feb. 18. Radio Brattleboro, Brattleboro, WXXX(AM) Hattiesburg, Miss. -FCC condition- Vt. ally granted application of Triple X Broadcasting WTRZ Western New England Col- Co. for renewal of license of WXXX for short -term lege, Springfield, Mass. period ending June 1, 1976. FCC conditioned re- newal on answering of complaints by citizens group Fines KAMA-FM KAMA Radio, El Paso of misrepresentation of facts to the FCC and failure KUAT-FM Arizona Board of Regents. of affirmative action to employ blacks. Action Feb. Tucson, Ariz. 26. KYNO(AM) Fresno, Calif.- Broadcast Bureau Radio KYNO Inc. to forfeit KWLD Wayland Baptist College, Miss. approved $50,- ordered $300 for re- Plainview, Tex. WLBT(TV) Jackson, -FCC peated violation of rules by failing to make equip- 000 as amount to be paid by Lamar Life Broad- ment performance measurements for station's night- Existing AM casting, former licensee of WLBT(TV), to Com- trans. operator, as time main Action Feb. 18. KDXE KEWP North Little Rock, Ark. munications Improvement, interim settlement of dispute involving amount of net profits WEXY(AM) Oakland Park, Fla.- Broadcast Bu- Jackson, Miss., to be impounded reau notified Broward County Broadcasting Co. Existing FM's of WLBT(TV), KSON-FM KSEA San Diego and paid to Communications Improvement for that it incurred apparent liability for forfeiture of period of April 17 through June 14, 1971. Action $2,000 for willful or repeated logging violations. KGGO KFMG Des Moines, Iowa 24. Feb. 26. Action Feb. WIOB WNRZ Ann Arbor, Mich. WNET Newark, N.J. -FCC denied petition by KKUA(AM) Honolulu-Broadcast Bureau noti- WGMR WGMR -FM Tyrone, Pa. fied K(o)KUA Radio One Corp. that it had in- Puerto Rican Media Action and Educational Coun- curred apparent liability for forfeiture of $2,000 WGCR WGCR -FM Willsboro, Pa. cil against Educational Broadcasting Corporation, for willful or repeated violation of rules by failing licensee of WNET -TV. Council sought revocation to identify sponsor of spot announcement. Action of WNET-TV license; denial of its 1975 renewal Feb. 13. application, issuance of cease and desist order and declaratory ruling that station's actions were dis- KSNN(AM) Pocatello, Idaho -Broadcast Bureau edge of facts that would indicate actual operating power. Action Feb. 13. criminatory. FCC said petition did not show ordered Pocatello Broadcasting Co. to forfeit $1,000 WNET -TV has failed to be responsive to needs of for repeated violation of rules by making entries WCOK(AM) Sparta, N.C.- Broadcast Bureau Hispanic community or that it discriminates against in operating log indicating operation with power ordered Sparta -Independence Radio Corp. to forfeit Hispanics in its employment policies. Action Feb. In excess of that authorized without actual knowl- $300 for repeated violation of rules by failing to 12.

Broadcasting Mar 10 1975 56 Professional Cards

ATLANTIC RESEARCH CORP. -- Established 1926 EDWARD F. LORENTZ - COHEN and DIPPELL, Jansky & Bailey PAUL GODLEY CO. & ASSOCIATES P.C. Telecommunications Consulting Consulting Engineers CONSULTING ENGINEERS CONSULTING ENGINEERS (Formerly Member AFCCE Commercial Radio) 527 Munsoy Bldg. Box 798, Upper Montclair, N.I. 07043 1334 G St., N.W., Suite 500 202) 783 -0111 5390 Cherokee Avenue Phone: 1201) 746 -3000 347.1319 Washington, D.C. 20004 Alexandria, Virginia 22314 Washington, D. C. 20005 (703) 354 -3400 Member AFCCE Member A F('CE Member AFCCE

A. EARL CULLUM, JR. A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers INWOOD POST OFFICE 1156 15th St., N.W., Suite 606 1771 N St., N.W. 296 -2315 2922 Telestar Ct. 17031 560 -6800 BOX 7004 Washington, D.C. 20005 DALLAS, TEXAS 75209 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 296-1722 (214) 631.8360 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

SILLIMAN, MOFPET STEEL, ANDRUS & ADAIR HAMMETT & EDISON, INC. B. & KOWALSKI 2029 K Street, N.W. CONSULTING ENGINEERS JOHN HEFFELFINGER Washington, D.C. 711 14th St., N.W. 20006 Radio G Television (301) 827 -8725 9208 Republic 7 -6646 Box 68, International Airport Wyoming PI. Hiland 4 -7010 (301) 770-7470 Washington, D. C. 20005 San Francisco, California 94128 (202) 223 -4664 Member AFCCE 14151 342 -5208 KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCCE

JULES VIR COHEN CARL E. SMITH JAMES E. CONSULTING RADIO ENGINEERS Harold Munn, Jr., & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering & Associates, Inc. Suite 400 8200 Snowville Road Computerized Freoue ncy Surveys Broadcast Engineering Consultants 1730 M St., N.W., 659 -3707 Cleveland, Ohio 44141 345 Colorado Blvd. -80206 Washington, D. C. 20036 (303) 333 -5562 Box 220 Phone: 216 -526 -4386 DENVER, COLORADO Coldwater, Michigan 49036 Member AFCCE Member AFCCE Afrmbr r AFCCE Phone: 517- 278 -7339

ROSNER TELEVISION JOHN H. MULLANEY TERRELL W. KIRKSEY Oscar Leon Cuellar SYSTEMS CONSULTING RADIO ENGINEERS Consulting Engineer Consulting Engineer CONSULTING 8 ENGINEERING 9616 Pinkney Court 1563 South Hudson 5210 Avenue F. 250 West 57th Street Potomac, Maryland 20854 (303) 756 -8456 New York, New York 10019 Austin, Texas 78751 301 - 299 -3900 DENVER, Colorado 80222 (212( 246 -3967 Member AFCCE 1512) 454 -7014 Member AFCCE

HATFIELD & DAWSON Midwest Engineering DAWKINS ESPY John H. Battison Assocs. Consulting Engineers Associates Consulting Radio Engineers Consulting Broadcast Engineers Broadcast and Communications Consulting Engineers Applications /Field Engineering P.O. Box 3127 90212 AM- FM-TV- CATV -Microwave 906 - 36th Ave. F. W. Hannel, P.E. -Olympic Station 10073 Echo Hill Drive Seattle, Washington 98122 BSEE; MSEE BEVERLY HILLS, CALIF. 7304 N. Oxford, Peoria, III. 61614 Cleveland, Ohio 44141 (206) 324 -7860 (213) 272 -3344 (309) 691.3426 216 -526 -3906

Service Directory

COMMERCIAL RADIO CAMBRIDGE CRYSTALS CABLEDATA SPOT YOUR FIRM'S NAME HERE MONITORING CO. PRECISION FREQUENCY Accounts Receivable. Ix Be Seen by 120,000' Readers - PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- SPECIALISTS FOR AM -FM -TV Data Processing for Monitors Repaired 8 Certified neers and technicians -applicants for 103 S. Market St. 445 Concord Ave. Cable Television. am fm tv and facsimile facilities. Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 Phone (816) 524.3777 Phone 16171 876 -2810 P Box 13040 Sacramento. Ca. 95813 191614464760 readers per copy. Wacco, Inc., Box 17, Wayne, W.Va. 25570, for Summary of Wayne, W.Va. (CAC- 2422): Add WPBO -TV Ports- broadcasting mouth, Ohio; WKMR Morehead, Ky. FCC tabulations as of Jan. 31, 1975 Certification actions CP'a CP'a CATV Bureau granted following operators of On air on Total not Total cable TV systems certificates of compliance: West Licensed ST A alr on alr on air authorized*. Hawaii Cable Vision Ltd. Honaunau (CAC4481) Kealakelua (CAC-4482), Iiolualoa (CAC-4483) and Commercial AM 4,409 3 22 4,434 45 4,479 2,803 Kamuela (CAC -4484), all Hawaii; Scottsbluff Cable Commercial FM 2,596 0 52 2,648 155 TV, Scottsbluff, Neb. (CAC-4556); Iron River Co- FM 0 34 725 101 826 Educational 691 Operative TV Antenna, Iron River, Mich. (CAC- Total radio 7,696 3 108 7,807 301 8,108 4585); Warner Cable of Stephenville, Stephenville, Tex. (CAC-4588); St. Landry Cable TV, St. Landry Commercial TV 703 7 701 34 758 Florida VHF 509 3 513 5 520 pariah, La. (CAC-4589); Teleprompter UHF 194 o 4 198 29 238 CATV Corp., Pahokee, Fla. (CAC-4594); Cable Educational TV 219 9 14 232 8 252 Vision, Lewiston (CAC-4596) and Auburn (CAC- VHF 88 3 4 95 3 98 4597), both Maine; Appleton City Cablevision, UHF 131 6 10 147 5 154 Appleton City, Mo. (CAC- 3110); Hurley Cable TV, Hurley, N.M. (CAC -3764); Telecable Communica- Total TV 922 10 21 933 42 1,010 tions Corp., Millcreek township, Pa. (CAC-4380); Rantoul CATV Co., unincorporated areas around Special temporary authorization Includes off -air licenses Rontoul (CAC-4386) and Rantoul (CAC-4387), oth Illinois; Atlantic Cablevision Systems, Audubon, Iowa (CAC -4466); West Hawaii Cablevision Ltd., WTOF(FM) Canton, Ohio -Broadcast Bureau Colo. -Seeks ch. 9. rebroadcasting KOAA -TV Captain Cook (CAC -4475), Kailua -Kona (CAC - granted waiver of rules to identify as Canton -Akron, Pueblo, Colo. (BPTTV -5248). Ann. Feb. 25. 4476), Keau Hou (CAC -4477), Kalaoa (CAC-4478), Ohio. Action Feb. 12. XY2: Television, Glenwood Springs, Colo. -Seeks Waikoloa (CAC -4479) and Kawaihae -Puako (CAC - 4480), all Hawaii. WEPR(FM) Greenville, S.C.- Broadcast Bureau ch. 7, rebroadcasting KREX-TV Grand Junction. granted waiver of rules to identify as Greenville- Colo. (BPTTV-5249). Ann Feb. 26. Poinciana, Fla.-FCC granted applications of Spartanburg, S.C. Action Feb. 12. Libby Video Club, Quartz Creek, Pipe Creek, Gulf Communicators for certificates of compliance serve Poinciana located within W.Va. deleted short - Bobtail Creek and Libby Dam Site Trailer Park. for cable system to Charleston, -FCC WKNA, and counties, 253 was Mont. to change from ch. 10 to ch. 3 unincorporated areas of Polk Osceola spaced ch. because license forfeited. -Seeks distant signals of WKNA was authorized to operate on ch. 253 prior (BPTTV- 5097). Ann. Feb. 25. and granted waiver to add WFLA -TV and WTVT Tampa, to its system. to adoption of FM table of assignments and was Sweetwater Television Co., Eden and Farson, tele- grandfathered into table even was Poinciana is in Orlando- Daytona Beach major though it sub- Wyo. -Seeks to change from ch. 10 to ch. 9 short-spaced to on vision market. Gulf proposes to carry WESH -TV stantially WKPT-FM, operating (BPTTV- 5203); ch. 12 to ch. 11 (BPTTV-5204) and co-channel 253 at Kingsport, Tenn. WKNA's li- Daytona Beach, WEDU Tampa, WDBO, WFTV, ch. 8 to ch. 13 (BPTTV -5202). Ann. Feb. 25. and WTOG St. cense was forfeited on June 6, 1974, and on August WMFE -TV, WSWB -TV Orlando, 12, commission on its own motion issued notice Petersburg. Action Feb. 20. proposing deletion of this substandard assignment Actions Brookville, Ind. -FCC denied application by (Doc. 20137). Action Feb. 19. Pinewood Property Owners Assoc., Munds Park, Connersville Cable TV for certificate of compliance Ariz. -Seeks ch. 4, rebroadcasting KOOL -TV to begin service at Brookville, partially located Phoenix (BPTTV -5250); ch. 5, rebroadcasting within Cincinnati, Ohio-Newport, Ky., top-50 tele- waiver of KPHO -TV Phoenix (BPTTV-5251) and ch. 11 re- vision market. Connersville requested Allocations broadcasting KTVK -TV Phoenix (BPTTV-5rí52). rules so system could be treated as located outside Ann. Feb. 28. all markets. FCC said it would not be in public interest to certify major market system that pro- Actions K55AS Delta Pipeline Camp, Alaska- Broadcast poses with Bureau granted CP for translator on ch. 55, re- facilities andvservices Action FCC took following actions on FM allocations: broadcasting KFAR -TV and KTVF(TV) Fairbanks, Feb. 19. Alaska; condition (BPTT- 2729). Action Feb. 7. Salinas- Monterey, Calif.- Broadcast Bureau pro- Babylon, N.Y. -FCC granted application of Baby- posed adding ch. 35 to Salinas- Monterey as fifth K55AT Delta Pipeline, Alaska-Broadcast Bu- lon TV Cable Corp. for certificate of compliance to TV assignment. Action was in response to petition reau granted CP for translator on ch. 55, rebroad- operate cable system at Babylon. Babylon is in New by the Associates for Creative Enterprise in Media casting KFAR -TV and KTVF(TV) Fairbanks, York major TV market. Babylon TV Cable ro- (Doc. 20361). Action Feb. 14. Alaska; condition (BPTT- 2737). Action Feb. 7. Bayou Vista, La.- Broadcast Bureau proposed KO6AF Aspen, Colo.- Broadcast authorization WNEWTV.ng WOR -TV, WPIX. WNYE -TV, adding ch. 237A to Bayou Vista as first FM as- canceled and call letters deleted. Ann. Feb. 26. WNYC -TV New York; WLIW Garden City, N.Y.; now has no local aural serv- WSNL -TV Patchogue, N.Y.; WNET Newark, signment. Community License can- ice. Broadcast Bureau also proposed to substitute KO7GD Glenwood Springs, Colo.- WXTV Paterson. WNJUV-T Linden, N.J.; WEDW celed and call letters deleted. Ann. Feb. 26. ch. 288A for ch. 237A at Franklin, La., located Bridgeport, WHCT -TV Hartford and WTNH -TV waiver of about 16 miles northwest of Bayou Vista. Action KO9GJ. KIIGN and K13HD Clarinda, Iowa - New Haven, Conn. FCC said partial was in response to petition by Teche Broadcasting Broadcast authorizations canceled and call letters rules granting 5% franchise fee and grant of appli- Corp. (Doc. 20365). Action Feb. 19. deleted at request of licensee. Ann. Feb. 24. cation was in public interest. Action Feb. 19. Tawas City, Mich.- Broadcast Bureau proposed K55AR Farmington, N.M. -Broadcast Bureau Plattsburgh Air Force Base, N.Y. -FCC granted assigning ch. 280A to Tawas City as second FM granted CP for translator on ch. 55 rebroadcasting applications of Ausable Communications for cer- ch. assignment. Action was in response to petition KNME -TV Albuquerque, N.M. (BPTT- 2505). Ac- tificates of compliance for existing system at Platts- by Carroll Enterprises, licensee of daytime-only tion Feb. 14. burgh Air Force Base and to add WPIX New York to that system (CAC -3432, 4084). Action Feb. 12. WIOS(AM) Tawas -East Tawas (Doc. 20364). Ac- W42AC tion Feb. 19. Front Royal, Strasburg and Winchester, Va.- Broadcast Bureau granted CP for translator Ashley Borough, Pa. -FCC reconsidered October Malden, Mo. -FCC granted request of Tri- County on ch. 42. rebroadcasting WVPT Staunton, Va. 31. 1974 action and permitted Service Electric Cable Broadcasting Co., and assigned ch. 224A to Malden. (BPTT -2689). Action Feb. 13. TV to add WCAU -TV, KYW -TV, WPVI -TV Phila- FCC denied proposal of Communications Systems delphia, and WCBS -TV and WNEW -TV New to station K04FX Winton and Merritt. Wash. -Broadcast York. to its system at Ashley Borough. As condi- reclassify KFMP Cape Girardeau. Mo., Bureau Class B to Class C 19842). granted CP to change frequency of trans- tion to adding signals, commission said Service from (Doc. Action Feb. lator 4 19. from ch. to ch. 3, change call sign to Electric would be required to delete WHPL -TV KO3EC (BPTTV-4587). Action Feb. 13. Philadelphia, since it would be carrying WNEW- Virginia and West Virginia- Broadcast Bureau Winton TV New York (CAC -1790). Action Feb. 26. proposed assigning ch. 288A to either KOSFN and Merritt, Wash.- Broadcast Berryville. Bureau granted CP Va., or Harpers Ferry, W.Va. Action was in re- for translator on ch. 5. re- Butler, Pa. -FCC granted application by Arm- sponse to petitions by Greencastle Broadcasting broadcasting KXLY -TV Spokane, Wash. (BPTTV- strong Utilities for certificate of compliance to add 4588). Action Feb. 13. Co., licensee of WKLS(FM) Greencastle, Pa. and WKBF -TV Cleveland and WUAB Lorain, Ohio to by Elektra Broadcasting, licensee of WTRI(AM) its system at Butler. located in Pittsburgh major TV Brunswick, Md. (Doc. 20362). Action Feb. 18. market. FCC said except for lack of provision on subscriber rates, agreement between Armstrong and Cable city complied with franchise standards and was therefore appropriate authorization (CAC -2089, Rulemaking Applications 2162). Action Feb. 26. Following operators of cable TV systems requested Other actions Action certificates of compliance, FCC announced (stations necessity of postpon- listed are TV signals for carriage): FCC invited comments on FCC voted to reverse policy that permitted FM proposed ing or cancelling March 31, 1977, date by which stations serving same area to use combination ad- Guadalupe Cablevision, 525 -A Bragato Rd., Bel- all major market cable systems existing prior to vertising rates and proposed new rule that would mont, Calif. 94002, for Guadalupe. Calif. (CAC - March 31, 1972, must be in compliance with chan- prohibit combination sales by separately -owned 4795): KCOY -TV Santa Maria, Calif.; KEPT Santa nel capacity and access provisions of rules. Com- broadcast stations if there were any overlap of Barbara, Calif.; KSBY -TV San Luis Obispo, Calif.; ments may be filed by April 7, and replies by signal contours, or by separately owned station KQED San Francisco; KCET, KMEX -TV, KTXL, April 17 (Doc. 20363). Action Feb. 19. and cable system if contour overlapped area served KCOP and KWHY TV, all Los Angeles. by the cable system. Proposed rule would prohibit Mannington. W.Va. -FCC directed Mannington combination sales between commonly owned tele- Waycross Cable Co., 409 Pendleton, Waycross, TV Service Co. to amend its application for cer- vision and aural stations if there were any overlap Ga. 31501, for Waycross, Ga. (CAC-4796): Requests tificate of compliance for existing cable system at of contours. Comments may be filed on or before certification of existing CAT/ operations. Mannington, located in the Clarksburg -Weston, W.Va., FCC found that Man- May 12 and reply comments by June 12 (Doc. Community Cable Television, 128 E. Michigan smaller TV market. nington had been operating cable system since 19789). Action Jan. 29. Ave., Paw Paw, 49079, for Paw Paw (CAC - TV Mich. 4, proper notification 4793) and Lawton (CAC-4794), both Michigan: Add June 1971, but had not given Bend, Ind. required by rules. It said Mannington TV was ille- WMSH -TV South gally carrying WIIC -TV Pittsburgh, that its franchise Translators Cable TV Puget Sound, 1651 Center St., Tacoma, was inconsistent with franchising rules and its cer- Wash. 98409, for Gig Harbor, Wash. (CAC- 4792): tification was inconsistent with FCC rules. FCC KCTS -TV. KING-TV, KIRO -TV, KOMO -TV Se- said if steps were not taken to rectify inconsistencies, Applications attle; KSTW, KTPS, KTVW Tacoma, Wash.; it would issue an order directing Mannington TV KPEC -TV Lakewood Center, Wash.; CBOT Van- to show cause why it should not be ordered to Grand Mesa Television, Crawford and Lascar, couver, British Columbia. cease and desist from its illegal operations.

Broadcasting Mar 10 1975 58 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

RADIO Help Wanted Sales Help Wanted Announcers Continued Continued

Sales Manager /Sales. Florida Gulf Coast AM /FM WSTU, Stuart, Florida, is seeking ars experienced Help Wanted Management seeking aggressive sales person with management MOR announcer. Professional operation on Florida's potential guarantee, established account list. Five gold coast. Send complete resume and air check to General manager assumes assistant manager's position figure income minimum. Call or write Barry Rimier, Ron Beckey, General Manager, 1000 Alice Avenue, this spring, top chair by September. Group owner Box 1033, Bradenton. 813. 746-2183. EOE. Stuart, FL 33494. Equal opportunity employer. offers stock bonus to sales oriented professional. Good music A.M. fulltimer profitable in competitive Expanding small group has an excellent opportunity Immediate opening, announcer and announcer sales- market of 250000. Develop our F.M. CP. State man- for an experienced broadcaster who is ready to person. Salary approximately $12,000. MOR contem- agement philosophy, and present earnings. Inter- move into sales. Our western Maryland station has porary. Send tape resume, WKIK, Box 346, Leonard - viewing at NAB. Box C -77, BROADCASTING. a good account list which will provide an aggres- town, MD 20650. sive beginner better than $10,000 the first year. Call at least per week, per- Large mid university seeks Program Director Mr. Miller 703- 434.1777 or Mr. Riggle 301 -724 -5400. If you're not earning $300 is radio advertising by in Public Radio to coordinate daily activities of 24 haps your future in selling our offices. Send resume hour soon -to -be Dolby stereo station serving parts of Combo AE /DJ will earn $10,000. 15,000. Growing WATS line telephones from Box 1191, Champaign, IL 61820, or call collect, four states with a contemporary and "fine arts" format. chain has Illinois, Tennessee stations. Send resume, to 8t217-359-3907, Applicants should be versed in supervision, admin- tape to Community Service Broadcasting, Inc., Box Broadcast pSales Associates, now int its year serv- istration, production and performance. BA degree re- 1209, Mt. Vernon IL 62864. quired. Available in early April, 1975. Salary com- ing Americá s broadcasters. mensurate with experience. Reply soon to: Ken Garry, Help Wanted Announcers 15,000. Growing Station Manager, WSIU, Carbondale, IL 62901. Combo AE /D1 will earn $10,000- chain has Illinois, Tennessee stations. Send resume, Taking applications for knowledgeable sportscaster; tape to Community Service Broadcasting, Inc., Box Ark -La -Miss small market group has opening announcer; salesperson. First, phone Expanding board preferred. 1209, Mt. Vernon IL 62864. for station manager for new mid -south acquisition. Pre- Established midwest market. Equal opportunity em- fer a person with strong sales and production back- ployer. Box B -115, BROADCASTING. ground. Must have good references and credit. Sal Help Wanted Technical ary, commissions, fringes, and stock options com- Pennsylvania Country Powerhouse seeking country mensurate with ability, desire and experience. All music pro capable complete involvement program - Missouri AM /FM Automation needs Chief. Top equip- inquiries confidential. Send tape, resume and recent ing and sales. Responsible performer will prosper ment, excellent facilities, strong maintenance, profit photograph to Ed Fritts, Box 667, Indianola, MS selling top -rated station in market. We have the sharing and more. Move up. EOE. Box B-190, BROAD- 38751. Equal opportunity employer. audience. If you have the hustle. An equal opportunity CASTING. employer. Send resume, and salary requirements first Manager, FM radio station recently authorized to go letter. Box C -14, BROADCASTING. College Students Attention! 50,000 watt major mar- on air. Opportunity to work in large urban atmos- ket, mid.west AM station needs summer replacement. phere to launch 10 -watt facility. Would supervise Wanted, a 'le radio person, experienced in a Excellent opportunity for student with 1st phone and student staff, work on air, program station, and co- good operation. Learn our operation and help us minimal experience. On -site living quarters available ordinate entire operation. Bachelor's required. Salary run it. Offering security, a chance to try your Ideas to right applicant. $170 per week -13 weeks. Box $12,000. Send resume to: Dr. Joseph Lipson, Univer- and a professional approach. Midwest plains, 25,000 C -43, BROADCASTING. sity of Illinois, Chicago, IL. An equal opportunity population. Box C -51, BROADCASTING. employer. Excellent opportunity for chief engineer who knows Number one rated midwest rocker looking for a pro- AM, FM, SCA, to live in a beautiful resort area of Management-Sales, emphasis sales with newspaper or fessional for nights. Must be good. Run tight board. Wisconsin. Some announcing. Box C -80, BROAD- shopper experience preferred. Resume to Lee Buck Good production. Need third endorsed. An excellent CASTING. Broadcasting, Box 494, Greencastle, IN. place to work. Box C -110, BROADCASTING. Dow Illinois. Maintain excellent facilities and Station Manager for Kodiak Public Broadcasting Corp. Wanted: One broadcaster for mid -day air shift. Also do some production. Announcing ability helpful. Please send Box C -82, Five years practical experience in communications, football and basketball play -by -play and color. Pay resume. BROADCASTING. public or educational broadcasting. BA in radio relative to ability. Box C -115, BROADCASTING. I'm looking for a chief engineer who can broadcasting, communications, or related field. Two qualified do some board work and do it well. Work with a years experience for every year in school as substi- Needed: Two jocks. Late night and all night. College good staff and living in the midwest. Plenty tute. Management experience and working knowledge town. Top 40. All nighter could be a beginner with enjoy grant required. license. Late nighter should already have it together. of opportunity for advancement with this multistation of FCC laws and Federal applications group. Complete resume first reply. Applications from Background in public relations and working with di- Write Box C -116, BROADCASTING. Classroom teaching experience all minorities encouraged. EOE. Box C -108, BROAD- verse groups of people. CASTING. helpful. Salary $18,000. Equal Opportunity Employer. Leading contemporary country station would like to Send resume to: Kodiak Public Broadcastino Corpora- contact interested 1st ticket holders for a possible Immediate opening for qualified chief en neer for Marvin Weatherly, Street, morning shift. Good conditions, pay and security. tion, attention Mr. 308 "G" radio group in Arkansas. Call Harold Sudbury, col- Anchorage, AK 99501. Deadline for applications is: Box C -119, BROADCASTING. lect, 501- 762 -2093, or send resume to KLCN, P.O. April 10, 1975. Box 989, Blytheville, AR 72315. Mature announcer needed by a leading NYC suburban station. MOR. class Equal 3rd or better required. AM -FM Chief needed for automated Station. Contact Help Wanted Sales Opportunity Employer. Send resume and salary re- to Ed McKernan; KVOE; Emporia, KS 66801. 316 -342- quirements Box C-123, BROADCASTING. 1400. Searching for your future? This may be your answer! for Solid AM /FM adult MOR has several openings Mid South college town, small market top 40 needs Syracuse University needs a qualified Chief Engineer young aggressive and experienced salespeople who good jock with production experience. Beginners for its 6Kw FM stereo station. The person must have can produce. Can lead to positions of Sales Manager need not apply. Box C-132, BROADCASTING. an AAS in electronics or an equivalent combination and Manager if you can prove your ability. More of education and experience. Also required is 3 -5 in the famous Shenan- than 25 years of operation Radio as a career? Willing to learn all facets of years experience with FM stereo stations, preferably BROAD- doah Valley of the Virginias. Box C -69, radio? Married persons preferred. First ticket re- as Chief Engineer. A First Class Radio Telephone CASTING. quired. If interested contact program director, Doc license is required. Syracuse University offers liberal DeVore, KPOW, Box 968, Powell, WY 82435. An benefits; the salary range is $9922 to $10,891 com- California station seeking sales manager, community Equal Opportunity Employer. mensurate with experience. Send resumes to: R. M. participating, who can lead, direct sales staff, and Pitzeruse, Director Audio Visual Support Services, Salary, incentives, bonuses. Box develop own billing. Warm, personable air -person for mid -day in university Syracuse University, 215 University Place, 490 New- C -104, BROADCASTING. city. Must be able to communicate one -to-one. Shout- house II, Syracuse, NY 13210. Syracuse University is ers need not apply. Football and basketball play-by- an. equal opportunity employer. California station seeking salesperson, energetic, hard play ability will be a plus. Must be adept with live driving, preferably RAB trained. Salary, fringe bene- commercials and quality production where required. Chief Engineer. Live, enjoy year around 76 temp in Texas, fits. Box C -105, BROADCASTING. MOR format. Salary no problem, if you can deliver. South no snow tires, overcoats or heavy boots. Write Bill Price, program director, WAJR, P.O. Box Your partner is 5000 watt, directional, remote control AM. GM understands, but you must fix, not buy. Do Sales Person needed at Wisconsin Coun- 867, Morgantown, WV 26505. Experienced not promise. Prefer family person, no drifters. All try -WAXX /WEAU. Bob Holtan, WAXX, Box 47, Eau equipment fairly new. Box 70, McAllen, TX 78501. Claire, WI 54701. Maryland regional has opening for experienced MOR We oay well, let's talk, write, I'll call. announcer. Copy and production background helpful Wanted: Local sales manager, solid gold WBVM, Tape and resume to WASA /WHDG Havre de Grace, Help Utica, New York. Call George Stevens, 315 -735.2785. MD 21078. Wanted News We'll sell you on selling us. News Director for two man Immediate opening. First phone morning person. Iowa dept. Minimum 3 years full -time news Aggressively SmallMedium market Contemporary. Experience Man- experience. dig Sales position open at WEAM, Arlington. Send re- out local news. Conversant with sports, farming, datory. WPRW 368 2 sume and photo to Box 1390, Arlington, VA 22210. 703- -3108 before P.M. No Midwest. Salary open. management. Collect Calls. News oriented Box C -29, BROADCASTING. Madison, Wisconsin. Excellent career opportunity for bright, young problem -solving salesman (or woman) Top -rated adult music station would like to hear Young, aggressive newsperson will also be in charge on the way up, strong on creativity and ability to audition tapes from versatile staff announcers inter- of public affairs, editorials for #1 Tennessee station. build campaigns. Six station group seeks individual ested in filling future vacancies when they occur. Send resume to Box C -44, BROADCASTING. with management potential. Job opening result of Continuous music format. No automation. Additional promotion. Our people earn far more; city offers su- skills with copy, production and news helpful. New News Director, Midwest medium market, must gather, perior living. You'll have an opportunity for man- facilities. Stability. Equal Opportunity Employer. write, air strong local news. $145 /week. An Equal Op- agement and equity. WISM, Madison, WI. A Mid- Tape and resume to WSRS, Box 961, West Side Sta., portunity Employer. Send complete resume to Box west Family Station. Worcester, MA 01602. C -72, BROADCASTING.

Broadcasting Mar 10 1975 59 Help Wanted News Situations Wanted Announcers Situations Wanted News Continued Continued Radio News. Full -time person for full -time profession. B.A. broadcast journalism, 3rd endorsed. Tape, re- Some Mature voice. MOR /Classical type. Top news delivery, Mature pro for Connecticut beautiful music. sume, references. Box B -208, BROADCASTING. news. Much production. $150 weekly. Equal oppor- Top Ten market personality with first and degree tunity employer. Resume to Box C.117, BROAD- seeks FM rock or beautiful music. Will consider Experienced female reporter for top 30 market. Ag- markets in C -36, CAStING. smaller CA, CO, or Southwest. Box gressive, authoritative. Major market background. Box BROADCASTING. B-224, BROADCASTING. Tired of the major market shuffle? Job security is alive and well in Fargo, North Dakota, a growing First Phone Announcer, engineer. Warm, believable, Ten year broadcast veteran desires permanent position market unscathed by the recession. Prefer Midwest Adult Personality. 18 years experience. 2 years Oper- in radio news in medium or major market. Stable ations Manager FM Beautiful Music. Prefer MOR or oriented Pro. No students. Experience necessary. Jay family man. I gather, write and report-good delivery. Joiner, ND, KFGO, 701.237 -5245. good music. Excellent references. Box C -47, BROAD- Midwest preferred -but all replies considered. Box CASI ING. C -79, BROADCASTING. Help Wanted Programing, P.D., First Four years experience, including M.D., Experienced female j list seeks challenge. Prefer Production, Others phone. Knowledgeable in all formats. Good produc- New York metro. area. Top credentials. Box C -91, tion. Seek permanent position, West preferred. Cur- BROADCASTING. rently market P.D. Stable, conscientious. Box PD for well established Pennsylvania MOR full timer. small Public service oriented strong administrator who can C -78, BROADCASTING. Experienced broadcast reporter wants position in 10 to 15 hours. Salary, good fringes, in. medium market news operation. Former ND, young, announce Professional contemporary announcer seeks cluding retirement. Box C.121, BROADCASTING. adult capable, and dedicated. Box C -128, BROADCASTING. home at middle or major market station that corn municates. Strong on commercial production and can Assistant or Associate Professor, to supervise an FM Newsman. Skilled, experienced. BA, 3rd endorsed. sell them live, too. Good track record. Box C -124, Ralph Gonzalez, 3327 Thornton Ave., Anaheim, CA lab station, teach courses in broadcasting and /or BROADCASTING. film. PhD, professional and teaching experience. Need 92804. 714- 828 -8151. PhD. extensive experience in lieu of Equal oppor- First phone, medium market, 4 years experience will 217 Flint Hall, Young college graduate (radio-TV, speech, journalism) tunity employer. Contact Bruce Linton, relocate, play -by -play. Box C -127, BROADCASTING. University of Kansas, Lawrence, KS 66045. with experience as news director. 913. 391.2318. First Phone, Experienced, MOR, References, Stable. Young, male 3rd endorsed. B.A. TV- Radio. Strong broadcasting operation has part - Unique opening for Sober, Can write readable copy, All locations. Box economics, history, political science, Some on the air production work, sociology. Seek- time instructor. C -136, BROADCASTING. ing news-sports, Midwest -East, small- area resident only. Experienced only. 212- medium. Eric N.Y.C. Elstro, 20035 Mansfield, Detroit, MI 48235. 279.6850. Please hire Harlow!! Seven years experience, good voice, fertile imagination, loads of talent. Currently Sports and News Director for #1 station in small Program Director of leading Cable TV station. Great market ready for move. Play -by -play sports comment, Uptempo MOR /Top 40 format. Situations Wanted Management references. Desire live remotes. Steve, 10694 Ludue Road, Creve Coeur, Ready to roll on short notice. Box C -138, BROAD- MO 63141. 314 -432.2742. Aggressive, hardworking account executive, 31/2 years CASTING. experience, top 10 market seeks sales management Young, Unattached DJ, Third Phone, pursues first full Situations Wanted Programing, position to develop potential. 29, married. Box B -209, BROADCASTING. time job, will relocate. Dan Roberts, 17311 E. 40 Production, Others Highway B -75, Independence, MO 64055. 816 -836- 2006. Experienced team in management, sales, engineering, Mass communications instructor must relocate for per - assignments. programing. Permanent or temporary Personality Rock, C8W Jock. Experienced, third. sonal reasons in New York City area, fall 1975. Cur - Proven record will solve your problems. Box 13-223, rently instructor in Haopy, 9 -W, West Haverstraw, NY. 914- 947 -3652. communications in Los Angeles. BROADCASTING. Expertise in all radio -TV journalism, speech courses. Disc Jockey. Experience, Dependable, Versatile, Crea- Also 5 years professional adio-TV production -news Aggressive experienced manager. Prefer medium or five. M.C. Exp. Wesley Morgan, 377 Ocean Parkway, experience. Box C-96, BROADCASTING. small market. Box C -81, BROADCASTING. Brooklyn, NY 11218, Apt. C9. 212 -282 -8530 (morn- gs) Black DJ. Public or cable producer/director or assistant. Co-m Make your problem station a profit station with gen munity affairs /music. Three years experience, B.A., eral manager of exceptional abilities and experience. DJ, 3rd Phone, tight board, good news, production, good academic and job credentials. Desire to further Box C -88, BROADCASTING. ready now anywhere, recent specs Howard grad., video also. Box C -122, BROADCASTING. contact Nelson Brown, 9660 Becker, Allen Park, MI GM presently employed with 8 years experience. 48101.313- 386.8899. Program Director available for top 40 station. First Will relocate for a better future. Prefer small or phone. Five years experience including sales, music medium market. Box C -89, BROADCASTING. Soul, contemporary, or jazz jock. Ambitious, hard- director, and top fifty market. Henry Kastell, 1204 working. Presently working on college FM radio Hawk Avenue, Virginia Beach, VA 23456. 804-427- Sales oriented broad desires management, sales station. Contact: Henry Brabham 301 -532 -9292. 6475. or combination of both Career to date, successful ownership small market station, account executive First phone announcer seeking position in West. 18 major corporation top 10 markets. Seek small to months experience, production news, great board medium market. 31, 5 years college, presently ownes work. McKee /days call 314 -531 -3454/5600.00. small advertising agency. Box C -103, BROADCASTING. TELEVISION DJ, 3rd phone, news, progressive rock experience. Situations Wanted Sales Good news, commercials. Steve Scheiber, 266 N. Main Street, Spring Valley, NY 10977. Help Wanted Management Salesman, Engineer, Pilot. Want to represent radio Popular, creative S.F. Morning Personality seeks TV suppliers or brokerage in Mountain West. Base, change. Don't call for time -temp. man. 415- 461 -1734. General Manager for ITV /PTV station Norfolk, Vir- commission, per diem, expenses.. Degree, first phone, ginia, serving 1,200,000 population. Experienced in three years sales broadcast equipment, thirty years Well received radio personality- married, Top 40 ex- management, fiscal planning, instructional service. Send resume broadcasting. Send details. Resume available. Inter- perience, Chicago, radio grad. MOR -Rock, any town - and salary requirements to: Les Fry, 2008 view N. A. B. Box C -93, BROADCASTING. city. 616- 947 -7201. Cliff, 961 Fitzhugh Dr., #10, Charleston Avenue, Portsmouth, VA 23407. Traverse City, MI 49684. Sales results guaranteed, provided I produce spots Help Wanted Announcers for clients. Prefer midwest. Fred Rosenthal. 312 -584- Markets 30K to 150KI Experienced announcer /PD heavy news to 7255. with experience seeks re -entry radio. Weather and Sports Announcer needed for top 50 Can administer news /Pd operation or develope to network affiliate. Staff announcer position includes a needs. Ten years and Top 40. Sharp Ambitious MBA candidate with finance /acctng em- suit Contemp variety of assignments, but weather and sports news /prod. 3rd. Good etc's. 702 -786-6992. abil- phasis desires sales position with dynamic firm. Ex- ities are a necessity. Minimum of three years' tele- peritence. BS bdcst. mgt. /film production. Don Blythe, 'sion experience required. First phone. Four years experience,perience, three with cur- Equal Opportunity Em- Arkansas, Lawrence, KS. P ye ployer M /F. Send resume and salary requirements rent employer. Creative /production. In- to personality Box C -25, BROADCASTING. volvedolved in programing, sales, news. Management capa- Wanted Announcers bilities. Family man. West preferred. Bruce, 602 - 445 6480, 602 -445 -9624. Help Wanted Technical DJ, 3rd phone, tight board, good news and commer- cials, ready now, anywhere. Box H -5, BROADCAST- Third endorsed. B.S., good news and commercials; TV Transmitter supervisor for mountain top satellite ING. some radio advertising; production. Will relocate operation in small western market. Available April anywhere. Tim Lyons, 4124 Root Rd., North Olmsted, 1st, or sooner. Box C -17, BROADCASTING. Florida -Tampa Area South, rusty, experienced rookie OH 44070. 216 -7770112. from Ohio. Left radio 2 years ago to start own busi- KQED-TV has opening for a maintenance engineer. ness, now closing but have good credit. 21/2 years Situations Wanted Technical Preferred qualifications: experience in design and experience, mostly announcing and copywriting, 1st maintenance of complex solid state audio, video, and phone, no maintenance. No sales, hard rock, or C &WI I'm closing my electronics business and want back in control equipment. Minorities and women are en- Coming south for 3 weeks April 12. Would like to broadcasting. Six years as chief at major market AM- couraged to apply. Send resumes to: KQED, 1011 arrange interviews, auditions in advance. Hard work- FM. 32, dynamic, top 40 oriented, strong on audio, Bryant St., San Francisco, CA 94103. ing, 30, and single. Box B -221, BROADCASTING. directionals, stereo, construction. Prefer Florida east coast or deep south. Box C -126, BROADCASTING. Two first phone positions available immediately: 1. 10 years announcing vet with Radio and TV experi- Maintenance experience, we have TR -22, TK -42 TTU- ence, desires position in Midwest market. Good voice Engineer, Midwest, first phone, six years. Nav elec- 30A, some switching; 2. Full time twitcher, will con- and 1st phone. Box C -15, BROADCASTING. tronics tech., three years EE major, age 29. WAIDXV, sider training right person. Larry Taylor, WENY -TV James Lysen, RFD 3, Glenwood, MN. 612.283 -5176. Elmira, NY. 607- 7393636. First phone, community involved, mature voice, top Majo, market experienced engineer /announcer. Single. Chief Engineer. references, no C Tired of the rat race or ready to floater, very hard worker. Box -22, Consider west Harry, 415- BROADCASTING. coast only. 922-6648. move up from transmitter supervisor? Northeastern group owned VHF needs strong transmitter and micro- Available May I, 23, married, first phone, Associate wave knowledge. Excellent opportunity for outdoors - M sounding personality with PD /MD experience Degree in Electronics, some experience. Prefer New person in beautiful location. Salary commensurate with for Top 40 or Uptempo MOR. Strong production. Pre- England area, but will consider all offers. Mike ability. Call Mike Walker, fer New 312 -693 -6171, or write Ron England medium. Box C.23, BROADCAST- Hemson, 37 Avalon St., Revere, MA 02151. 617 -289- Curtis 8 Company, O'Hare Plaza, 5725 East River ING. 1464. Road, Chicago, IL 60631.

Broadcasting Mar 101975 60 Help Wanted News Situations Wanted News Continued Situations Wanted Programing, Production, Others Continued Anchorperson-producer for Northern Great Plains seven Female meteorologist now employed in TV seeks to member news operation, dominant in market. $12,000 C -71, BROADCAST- improve position. AMS seal. Box Bright, creative producer /director available now. 5 minimum. Resume, photo to Box B -202, BROADCAST- ING. yrs. experience live programing: news, talk, per- ING. formance. Extensive experience in film and tape: Reporter in 7th market, black, seeking news or pro- commercials. S. F. Emmy winner. Maier northeast news department needs crack news documentaries, graming position. Box C -83, BROADCASTING. 70 Hancock St., San Francisco, CA 94114. film person. Must have solid background in all phases Jon Sharp, 415-431 -2986. of TV photography and know how to develop news V ile husband /wife team with heavy network as well as pictures. An equal opportunity employer. prod. exp. He has radio broadcast background, now Box C -97, BROADCASTING. Producer /director, young experienced, degreed. Pres. seeking on -air TV position- news /public affairs. Box ently free -lancing, seeking permanent home. Gordon, C -85, BROADCASTING. Too tired of humdrum reporting? Want to flex your 513 -892 -1808. muscles? Try this top- investigative and innovative re- rated, large market. No beginners please. An equal Aggressive, hard-working investigative/feature resume. Box porter. Professional, 25, master's. Nearly three years opportunity employer. Send complete television -newspaper reporting. Mostly NY-NJ. Ex C -99, BROADCASTING. cellent writing, production skills. Seek major /medium CABLE market television /radio. available. Box C -87, Top 100 market network affiliate in Samples News reporter. BROADCAST' NG. upper Midwest seeks above average person for this Help Wanted Technical position. Must send VT or cassette with first reply to: Gen. Mgr., KXON -TV, P.O.B. 1049, Mitchell, SD Newswoman and documentary producer. Ready for 57301. major market. Box C -101, BROADCASTING. Small system manager to assume technical and sales responsibility for modern 30 mile system on central News photographer /editor. Minimum two years ex- Victim of ion. 5 years radio and TV experience. west coast of Florida. Excellent opportunity for perience. Send resume, salary requirements to T. Hard worker, good references. No job. Help! Box young person with experience to advance. Good Connelly, News Director, WAST -TV, Box 4035, Albany, C -129, BROADCASTING. salary and benefits. Send resume Gulf Coast Tele- NY 12204. ception, Box 2202, Port Charlotte, FL 33952. 813- Meteorologist- Personality plus with credibility and 625.2356 Mr. O'Dell. Assistant Professor to teach Broadcast News. Profes- easily understood delivery. 6 years major market ex- sional experience required. Ph.D. or near preferred. perience. VTR and ideas for a successful weathercast Write to: Dr. Edwin Glick, Director, Division of available. Box C -130, BROADCASTING. Radio /TV /Film, North Texas State University, Denton, WANTED TO BUY EQUIPMENT TX 76203. Equal Opportunity /Affirmative Action Em- Young, bright, experienced, 25. AA, BJ, MA. Major ployer. market reporter, writer, photographer, producer, di- rector, management. Ultimate In eng. experience. 3 channel le, at least ten inputs. Box B -173, BROADCASTING Assistant or associate professor to teach broadcasting Looking for assistant news directorship. Box C -134, courses and give leadership to broadcast journalism BROADCASTING. Fall 1975. M.A. required, Ph.D. or near Ampex VR1200 wanted. Reply to D. Zulli, KWHY -TV sequence. Blvd., preferred. Several years professional broadcast and Investigative reporter- researcher, top 15, wants in- 5545 Sunset L.A. CA 90028 213. 466 -5441. teaching experience. Equal opportunity employer. vestigative correspondent status. 25, MA, experienced Contact Dr. V. A. Keel, Dept. of Journalism, South all phases TV news including mini -cam. Given man General Electric Type FA -14A equalizer panels. Dakota State University, Brookings, SD 57006. agement backing will make waves. Box C -135, BROAD- WNIB, 12 E. Delaware Street, Chicago, IL 60611. CASTING. Do you have experience covering state or national Guyed tower. 200 feet above insulator. Excellent legislatures? Do you have at least one to three years Young (22) ex- newspaper reporter seeks position with condition mandatory. Call George Brown, 205 -758- experience in TV news? Can you ask tough questions? TV news staff as reporter or newswriter. Plenty of 3311, 205 -556 -1393. We have an opening for someone who is a reporter enthusiasm but alas, no experience. Write Andrew first and foremost, who is willing to work for low Armstrong, 34 Susquehanna Avenue, Cooperstown, We need used 250, 50, 1 KW, 10 KW AM and FM pay with a on -profit news agency in Washington NY 13326. transmitter. No junk. Guarantee Radio Supply Corp., covering Congress for some of the top stations in the 1314 Iturbide St., Laredo, TX 78040. country. Send resume and ideas about coverage, if Young attorney with good voice, on- camera experi- you have any to: Capitol Hill News, Suite 968, Na ence seeks radio /TV reporting position. Substantial tional Press Building, Washington, DC 20045; Atten- data processing experience. Currently working for tion: Broadcast Division. state legislature. For interview at NAB, write: John FOR SALE EQUIPMENT Mooring, 2251 95th NE, Bellevue, WA 98004, 206- Help Wanted, Programing, 455-5772. Production, Others Anchorman, news director end UPI sports experience. For sale: Gates automation system -Scully reel -to -reel Seeking news or sports anchor in top 100 market. machines (2), one carrousel unit, Gates criterion single Graphic artist /writer position open in promotion de- 606.299 -7719 after 6 p.m. cart unit, programmer, silent sensor, tone generator. partment of dominant VHF station. Candidate must be 5 years old, mint condition. Box C -114, BROADCAST- an aggressive promoter, ready to tackle any assign- Summer substitute available. Professional meteorolo- ING. ment. Include resume and salary requirements. An Gist, ten ycars TV experience. Call 814-865 -1606 4-5 equal opportunity employer. Box C -37, BROADCAST- p.m. EDST. Gates FM -10G transmitter available now, very clean ING. & dependable, @96.5 MHz w /TE -1 Exciter, Stereo Twenty -eight year old female with doctorate, televi- Generator, SCA, 2 spare finals, one new, $14,000; Educative Services Di . Public station WMFE -TV sion, writing, college teaching experience. Former RDC -10AC Remote Control, $695; FM Top Level seeks experienced educator with heavy background in beauty pageant winner. Seeking announcing, writing, M6467, $200; FMA -4B Cycloid Antenna, $500; 60' instructional /educational TV development and other technical or producing ¡ob. Hard worker. 201 -542- 31/e" Heliax w /Gas Barrier & Flange, $250; In Line community educational resources. MA or Ph.D. re- 6394 evenings. Harmonic Filter, $100; KIOU, Corpus Christi, TX. quired. Available March 15. Starting salary 13-18K. 512 -882 -4394. Call Stephen Steck, 305-855-3691 for interview. Equal Programing, Opportunity Employer. Situations Wanted Production, Others TV transmitters, VHF Ch. 4, both including VSBF filter and diplexer; (1) RCA 25 kw TT25AL with air Situations Wanted Management cooled TT-5A driver, excellent characteristics; (2) RCA Youth; Background (commercial, educational, U, V, TT -2AL, 2 kw. Test loads and spare parts available. Station manager or sales manager. While most of cable); Talent (prod /dir, news prod /dir, photographer. Call WCCO -TV Transmitter Supervisor, 612-484 -5539, these ads look alike, the real test is in the experience 16mm and 35mm, lighting, operations, writing); or write WCCO-TV, Engineering, 50 South 9th Street, and qualifications. Check mine! Box C -40, BROAD- Training (BSBR, 1st); desire for achievement, great Minneapolis, MN 55402. CASTING. package deal available to those who act now. Box C -13, BROADCASTING. 280 Feet new Andrews 1 and 3/4th coax plus fittings. Production, research background. Degree, three years $1,800 complete. Would cost $2,000 from factory. experience. Seek entry -level management position. Top 25 market commercial director desires production Call Jerry Graham, WGRG, manager's Heavy 413- 499 -1531, Pittsfield, Location open. Box C -125, BROADCASTING. slot. remote and news background. MA. Sharp on code, law, billing. Box C -92, BROADCAST- ING. Situations Wanted Technical For Sale: RCA- BTA -5F. Transmitter 5000 -1000 Watts Broadcast promotion -Seek position in promotion dept. Good Condition. May See In Operation Columbus Employed, Stable, Learner. 9 years. BR, 5 TV. 1st, as asst. in large station or similar responsibilities in Ohio Wilkinson Rectifiers, Spare Parts, Tubes, Spare BSBR. Background: commercial, educational, U, V, smaller station. Have ad agency (media) and TV Modulation Transformer, Instruction Books, Contact cable, construction. Heavy ops, light maintenance. (sales) experience. Desire creative opportunity in pro- Harry Jackson WRFD 614 -885 -5342. Challenge me. Box C -12, BROADCASTING. motion. Wash, DC area. Box C-111, BROADCASTING. Marti. Immediate delivery from our inventory, recors. Studio technician. Operator, first phone, desires Assistant promotion director, Midwest market, seeks ditioned remote pickups and studio transmlter links. growth potential, security. Seven years experience, similar position, larger market. Creative, experienced, Terms available. BESCO, 8585 Stemmons Freeway, married, character references. Area not important. MA in TV /radio. Single, will relocate. Tapes avail- Suite 924, Dallas, TX 75247. 214-630-3600. Box C -84, BROADCASTING. able. Box C120, BROADCASTING. One stop for all your professional audio requirements. Assistant chief engineer in top 35 market wishes to Production manager- Proven record, experienced all Bottom line oriented. F. T. C. Brewer Company, Box move up. 10 years hard experience. Maintenance of phases: station operations, studio/film production, 8057, Pensacola, FL 32505. latest color equipment. VTR specialty. All offers con- producer, director. Strong personnel management ca- sidered. Box C -86, BROADCASTING. pabilities. Top references. Box C -133, BROADCAST- ING. Heliaxstyrofex. Large stock- bargain prices-tested and certified. Write for price and stock lists. Sierra Chief engineer, presently pushing papers, desires po- Western Electric, Box 23872, Oakland, CA 94628. sition to tax technical training. 15 years experience I made mistake: I left broadcasting. I want to get TV, back in. Eleven years experience, heavy production, in CCTV, CATV. FCC 1st, BSEE. Box C -106, Klystron. BROADCASTING. .sports, commercials and news. I can direct and pro- Varian 953, 55 kw, 5 cavity. For channels duce your news, produce /write and direct commer- 14.29. Brand new. Tested and certified by Varian. cials, produce and direct your variety /talk show, $6,000. Merlin Engineering Works, 415-329 -0198. Situations Wanted News direct your sports remotes or be your production supervisor. Educational, network and group experi- 1 kw and 5 kw Collins AM, 1 kw Gates FM. Excellent. Sports Director. Top 50 market, who would like a ence. 33 years old, married, degree. Dynamic refer- 25 k Hol -Gar generator, used 8.6 hrs. Call manager, chance. Box C -28, BROADCASTING. ences. Call 201 -539 -4521. 601- 544-8805.

Broadcasting Mar 101975 61 Situations Wanted Management For Sale Equipment RADIO Continued Help Wanted Management i MANAGER AVAILABLE NOW For sale -AVR -1 teleproduction recorder equipped with Dynamic, success oriented broadcast man- all available accessories. Purchased Nov. 1973. Ap- Program Manager for KWIZ Radio, ager over 20 years experience all phases in proximately 300 hours operation time. Priced to sell Santa Ana, California. Send Resume all size markets. Highly recommended by immediately. Contact Dan P. Holt, 208 Lenox Towers, past employer. Available now due to sale of 3390 Peachtree Road, NE, Atlanta, GA 30326. Phone: and tape to Bill Weaver, c/o KLOK station. 43 years old, married, solid family 404.266-9918. Radio, One Radio Park Drive, San man. Honest. Will relocate. Contact Box C -112, BROADCASTING Complete portable B/W video system including video- Jose, California 95121 (408) 274- cassette recorder, camera, audio, intercom, lighting, 1170. console with monitors and over 300 feet of camera cable. VCI, Box 304, Irvington, NJ 07111. Los Angeles Broadcaster - Looking for position in broadcast or group management, RCA TR4 High Band Volor VTR. Completely refur- SALES MANAGER advertising or marketing. Experience in all bished $22,000. Less Head Panel. Merlin Engineering Contemporary country AM /FM seeks sales phases of broadcasting. Opportunity for ad- Works, 415- 329.0198. manager who is strong in sales promotion. vancement and fulfillment foremost. B.A. - Stations enjoy strong rating position in a USC. MBA -USC. (In progress evenings -50% growing market. Contact: completed). Hard worker, young, excellent Don C. Wirth references, good character (Masonic affilia- WMAD AMIFM tion) $12,000 minimum starting salary. Box COMEDY 815 Forward Drive C -131, BROADCASTING. Madison, Wisconsin 53711 (808) 271 -6811 Deejays: New, sure-fire comedy! 11,000 classified Equal Opportunity Employer one -liners, $10. Catalog free) Edmund Orrin, 2786 -B Situations Wanted Announcers West Roberts, Fresno, CA 93705. Help Wanted Sales With 11 Years of stable on -air professional experience now in to medium market, I seek Contemporary Station In Top 100 market, security and growth with a solid M.O.R. MISCELLANEOUS Eastern Seaboard region, has immediate operation as personality or P.D. or both. I opening for General Sales Manager. Out- otter top references, strong music back- standing ARP /Pulse ratings. Good compen- ground and direct communication with an Tremendous savings on 3M -400 tape, evaluated, free sation plus fringe benefits. Send complete active audience that expects more than just of damage or excessive dropouts, guaranteed. Write resume with salary requirements to: basics. for free sample and Box C -118, BROADCAST- details. Box C -102, BROADCASTING ING. Box C -20, BROADCASTING. An Equal Opportunity Employer. Prizes Prizes) Prizes) National brands for promotions, contests, programing. No barter or trade . . better! For fantastic deal, write or phone: Television & Radio DESIRES POSITION AS TOP 40 JOCK, either Features, Inc., 166 E. Superior St., Chicago, IL 60611, AM or FM rock personality, at a small market call collect 312. 944 -3700. SALES MANAGER station, any hours, state of California only. Top Major Market Spanish language station. Moving to L.A. approx. April, 1975. Cauca- Outstanding opportunity for aggressive, take - sian, 24, school trained, 3rd phone endorsed. "Free" Catalcg ... everything for the deeiayl Cus- charge person with personal sales ability tom I.D.'s, Promos, Airchecks, Wild Tracks, Books, Tight board and very strong delivery. Some coupled with training know -how. We're al- experience, but need additional experience FCC tests, Comedy and more. Write: Command, Box ready successful, we'd like to see what you 26348, San Francisco, CA 94126. and exposure. Hard worker, stable, great po- can do to make our success even sweeter. tential. Enjoy production, MC, and disco gigs. Send full details in first correspondence. All Also interested in hearing from management Daily Almanac of important country events, birth- replies kept in strictest confidence. of newly or yet -to -be constructed /licensed days, record information, Free details: write Country Box C -94, BROADCASTING stations in the process of hiring TOP 40 Box 978, WI Almanac, Beloit, 53511. locks. locks due to leave TOP 40 stations, and from discotheques needing locks. Non- News authority! All new electronic production library Help Wanted Technical returnable recent studia demo and letter air- for news /talk radio. For free demo tape, call or mailed on the same day that replies are re- write: Dick Starr, Century 21 Productions, 7263 Envoy ceived. Your price. Need a break. "YES" to Court, Dallas, TX 75247, 214-638-3222. first offer. All replies strictly confidential. Write Mike Zipeto, P.O. Box 144, Annex Sta. P.O., Providence, Broadcast R.I. 02901. INSTRUCTION

Broadcast Technicians: Learn advanced electronics and Analysts GEORGE BENSON earn your degree by correspondence. Free brochure. Grantham, 2002 Stoner Avenue, Los Angeles, CA Heavy production and on air talent 9 90025. years WIBG, WFIL, WABY and The candidates we are seeking should have - Job opportunities and announcer -d.1. lst class F.C.C. 3 -5 years experience in marketing of broad- more! Call (609 -547 4377) ready Training Studios, 152 W. license training at Announcer cast audio /AM -FM transmitter equipment plus 42nd St., 3rd Floor, N.Y.C., Licensed and V.A. benefits. now! several years in broadcast engineering. First Class FCC License in 6 weeks. Veterans ap- proved. Day and Evening Classes. Ervin Institute Include a (formerly Elkins Institute) 8010 Blue Ash Road, Educational background should Situations Wanted News Cincinnati, OH 45236. Telephone 513 -791.1770. college degree or related technical training. NEWS PERSONALITY -Now In top 10 market, No: tuition, rent! Memorize, study -Command's "Tests. Position responsibilities include liaison with broad experience, unique delivery that com- Answers" for FCC first class license.- plus -"Self. municates. engineering, marketing and customers; and Expert in national, International Study Ability Test." Proven) $9.95. Moneyback guar- affairs. BA, MA. Widely travelled in Europe, antee. Command Productions, Box 26348, San Fran. analysis of products and competitive broad- Middle East. Conversational in French. Form- cisco 94126. (Since 1967). cast product lines. er ND, PD. Excellent track record, stations taken to 7j1, best references. Searching for 1st Class FCC, 6 wks., $400.00 money back guaran- creative, progressive radio and /or TV opera - tee. VA appvd. Nat'l Inst. Communications, 11516 To arrange a confidential interview, send lion or correspondent position. Box C -137, BROADCASTING. Oxnard St., N. Hollywood, CA 91606. 213 -980 -5212. your resume, including salary information, to: Mr. M. J. Higgins, RCA, Bldg. 3-2, Camden, Chicago or Milwaukee. FCC license. Results guaran- teed. Veterans approved. Lowest prices available. NJ 08102. We are an equal opportunity em- Institute of Broadcast Arts, 75 East Wacker Drive. ployer F /M. You've Hoard the Rest -Now Hire the Best!! 312-236 -8105 or 414- 445-3090. Seasoned -pro play -by -play man with over 7- years experience in Radio -TV- Baseball, foot- REI teaches electronics. Over 98% of our graduates ball. basketball, if it moves-I call It! Sports pass FCC exams in 5 weeks. Classes: Mar. 24, April direction, my business, make me-YOURS. 28, June 9, REI, 61 N. Pineapple, Sarasota, FL 33577. Phone 813- 955 -6922. REI, 2402 Tidewater Trail, Ready for the big leagues 77 contact Ken Fredericksburg, VA 22401. Phone 703373 -1441. Main, P.O. Box 354, Naugatuck, CT 06770 -or phone 203 -723 -1736. For 38 Tun, Industry Leader, Don Martin School of Communications trains for 1st phone license, in We five weeks! Call collect for details, 213- 462.3281, or write, Don Martin School, 7080 Hollywood Blvd., You belong In Hollywood, CA 90028, nowl For Fast Action Use BROADCASTING'S FCC license the right way, through understanding. Home study. Free catalog. Glenn Tech., 5540 Holly- Broadcastingm The newsweekly of broadcasting and allied arts Classified Advertising wood Blvd., Hollywood, CA 90028.

Broadcasting Mar 10 1975 62 Situations Wanted Programing Situations Wanted News Business Opportunity Production and Others Continued LONDON Major Market Personality Award Winning Chicago ABC owned Available as P.D. and /or air shift. One to TV Investigative reporter ... avail- BUS one communicator, contemporary formats. able immediately. Background in Programing- Operations -Eng. Good ratings. Require good dollars. Last Larry Buchman ORIGINAL position with network O &O In top 3 mkt, 833 15th Street HAND MADE Majors only Reply to: Wilmette, lL 60091 Box C -90, BROADCASTING DIESEL f 312 -251 -8497 1 J DOUBLE DECKERS. SPORTSCASTER Experienced Programer Ex- baseball player wants to do PBP this with season. Extras: B.A., R -TV Production; Jour./ MADE IN Speech, minor. 5 years solid R -TV experience ENGLAND. Capital to Invest to blend with unmatchable, in depth base- ball knowledge and Young, with experience. FEATURES: 13 SAP G Based on current diesel Proven Track Record experience on the field, mike and camera. pace, 56.60 (seated) passengen. London A real rarity. Lot's taikll Gregg Stewart, 2474 sq. exterior Hafting N. Harbor Dr., Apt. O -2, Bay City, Michigan and safety' specs US. llaidna lull'malnien Box C -109, BROADCASTING information. extensive inventory of pads 48706. 517 -686 -4785. 1 available in N. America l Advertising. promolions. modle billboard. unique limousine or shuttle service. Mobile asbibi- I, Nalandlslore. Employment Service OWNERS: Include Busch Gardens Old Town Wir. Television ITT, t hamburg. Winma, Inc . Toronto Transit. An- nony i Pier 4 and Sheraton Heathrow. JOBS! JOBS! JOBS! IF YOU HAVE THE INVESTMENT: Preserved specimens will woman. Help Wanted Sales tialayaappreciate in live years with excellent inlet- TALENT -WE HAVE THE JOBS!!! Subscribe to earnings. ACCOUNT EXECUTIVES - Our television, SOLE LONDON TRANSPORT AGENTS BRITISH PRO. radio and cable television clients have a MOTIONS SUITE 1210 UNITED VIRGINIA BANK BUILDING NORFOLK, VIRGINIA 22510 IMO In continuing need for account executives 522.1456 small, medium and large markets. Sales ex- perience not necessary, but helpful. We want Boo 61, Lincolndale, N.Y. 10540 candidates who have graduated from college Number "One" in Weekly, Nationwide Miscellaneous within the last three years. Send complete Employment Listings for Radio, TV, DJ's, resume to Mike Walker, Ron Curtis 8 Com- PD's, Announcers, News, pany, 5725 E. River Road, O'Hare Plaza, Chi- Sales and Engineers Capital idea ... cago, IL 60631, or call (312) 693 -6171. 1 $12.00 3 months (12 issues) Young, aggressive team seeking financial l develop produc- 12 months (50 issues) backing to further television $30.00 tion service company. (Check Appropriate Box) Help Wanted Technical Clients walling -Need development capital. NAME Remote Media Associates Inc. Circuit Development Engineers P.O. Box 92176 ADDRESS Houston, TX 77206 Applicants should be familiar with latest Remit Cash With Order, Please! solid state devices and techniques. BSEE A. and at least 5 years of recent design ex- perience required. Placement Service RADIO MANAGERS Television Systems Engineers Applicants should be thoroughly familiar with We produce a weekly minority affairs television systems. Minimum of 5 years of ttnstts cffliDfnestern program to help you meet the FCC's experience required. fairness clause. Send resume and salary requirements ,,,:linnl of 1ßrnttòrttsting Subscribe now to Morbak Productions to The Grass Valley Group, Inc., P.O. P.O. Box 6665, Wash., D.C. 20009 1 Box 1114, Grass Valley, Calif. 95945.

Situations Wanted News For Sale Stations

REPORTER /ANCHORMAN TOP MARKET OFFERING Dynamic, aggressive Reporter /An- AM and 50,000 watts FM stereo stations In PHONE: 1- 316- 267 -2891 the most ideal of the top 15 markets. Com- chorman with top 5 market experi- bined price: 2t/z million. Excellent facilities; ence. A winner for a winning news Available now for stations in the mid - superb properties. Replies should contain team. west, men and women with thorough information sufficient to establish financial and personal qualifications. professional training in radio pro- Box C -95, BROADCASTING Box B -231, BROADCASTING graming, news, sports play -by -play, commercial productions, and sales. Filmaker /announcer 22 year old hard worker For auditions, and resumes, write with training and some experience in news- Major market grandfathered FM with film and documentary research, interviewing, to: over 100,000 watts. Good billing rec- camerawork, producing, editing, radio news- ANNOUNCERS ord but under managed and under casting, announcing, sports play by play, BOX 13131 matches commercial and newswriting. Own complete sold. Superior coverage 16mm sound on film camera and equipment WICHITA, KS 67213 TV ADI. Excellent opportunity to and willing to use it for you. Open to any show dramatic gains in cash flow. reasonable beginning salary. Documentary $2,000,000 cash. and radio air check available for review. For Sale Equipment Phone (214) 223 -8574. John Pronk, 1417 Box B -232, BROADCASTING North Shore Drive, Clear Lake, IA 50428.

3 camera TV mobile unit w/2 Ampex

NEWS /ANNOUNCING Full -time AM . . . Class Ill station, Florida B & #VR1200 M. Opportunity to enter TV work sought by an- VTR's #VR1200 East Coast, America's fastest growing area. nouncer at top-rated, major FMer. Delivery Real estate included. 1974 sales approxi- and appearance are clear and authoritative. Richmond Hill switcher w /EFX & mately 1975 to be In- Person audition (at my expense) preferred. $268,000. projected 8300,- BOB BRADLEY slide chain. 2 Conrac 25" color moni- 000. Cash offers only. 600 N. McClurg Court Box C -24, BROADCASTING Chicago, IL 60611 tors & 4 B &W monitors. 3 Norelco 312 -787 -4894 f LDH -1's w /400' of cable. Much more. Call for details. $275,000. Ask for Mr. BROADCASTING! BROADCASTING'S Classified Griffiths. 213 -550 -0533. 1735 DeSales Street, N.W. works for YOU! Washington, D.C. 20036

Broadcasting Mar 10 1975 63 For Sale Stations For Sale Stations For Sale Stations Continued Continued Continued

Full time AM /Class "C" FM, low MAJOR FM Ralph E. Meador operating costs; excellent potential; Top 10 market Class B asking $2.25 - Media Broker high in western state; tourist area. MM. Excellent facility. P.O. Box 36 Cash price $550,000, some terms. 816 -259 -2544 Write: NORTHEAST AM Lexington, MO 64067 Box C BROADCASTING -57, Metro market fulltimer. Top AM facit- fty with an A -1 unit operation. Attrac- tive terms available. Make offer based AT YOUR SERVICE WITH "NEW ENGLAND" on asking price on $600M. 20 YEARS EXPERIENCE. Excellent owner-operator situation. Single RICHARD A. station market along New England coast. Brokers & Consultants Daytime station with pre- sunrise service au- INC. to the SHAHEEN, thorization. In New England's fastest grow- Media Brokers 435 Y. Mich!g.ln Ch c,eo, III 60611 ing tourist and industrial area. Price- Communications Industry $300,- 312/467 -0040 1 000. One -third down -with terms. Also attrac- CIO real office tive waterfront estate and studio- THE KEITH W. HORTON COMPANY, INC. r building. Stable staff and format. Low operat- 200 William Street Elmira, New York 14902 ing costs. Reply: P.O. Box 948 (607) 733-7138 SOVRAN Box C -66, BROADCASTING J-1wrill ASSOCIATES, INC. , f BROKERS 8 CONSULTANTS If you need help, the right job ... or SUITE 217 Rocky Mountain fulltime AM Ill for any needs related to Broadcasting: 11300 NORTH CENTRAL EXPRESSWAY 1 DALLAS, TEXAS 75231 (214) 369 -9545 w /FM. Profitable w /valuable 1 1 real estate. $710,000 on terms. Box C -100, BROADCASTING Rates, classified display ads: / BROADCASTING'S CLASSIFIED _help Wanted, 50e per word -$10.00 weekly mini. mum. (Billing charge to stations and firms: $1.00). r RATES -- Situations Wanted, 400 per word -$6.00 weakly 500w day -timer in Southwest located minimum. in prosperous single market. All new Payable in advance. Check or money order only. -All other classifications, 60c per word -$10.00 weekly minimum. When placing ed EXACT equipment with automation and real an Indicate the category -Add Box desired Television or Radio. Help Wanted or Situations $2.00 for Number per issue. estate. Price $140.000. Terms with Wanted. Management. Sales, etc. If this information is Rates, classified listings ads: 29% down. omitted we will determine, according to the copy en- -Situations Wanted (Personal ads) $25.00 per inch closed, where the ed should be placed. No make goods -All other $45.00 per Inch. Box C -107, BROADCASTING will be run If all Information Is not Included. -More than 4" billed at run -of-book rate. The Publisher is not responsible for errors in printing -Stations for Sale, Wanted to Buy Stations, Employ- due to illegible copy. Type or print clearly all copy) ment Agencies and Business Opportunity advertising requires display space. Absentee owner will sell up to 45,0 Copy: Deadline Is MONDAY for the following Mon- of suc- rate day's issue. Copy must be submitted in writing, Legal Notices: Billed at run -of -book regardless cessful Michigan AM /FM combination. Buy- of size or number of words. er must manage station and have proven No telephone copy accepted. Agency Commission only on display space. selling ability. Exclusive market. AU new equipment. Great opportunity. Replies to ads with a box number Should be addressed Word Count: Include name and address. Name of city to Box Number, c/o BROADCASTING, 1735 DeSales (Des Moines) or of state (New York) counts as two Box C -114, BROADCASTING St.. N.W., Washington, D.C. 20036. words. Zip Code or phone number including area rode counts as one word. (Publisher reserves the right to Since January 1, 1974, BROADCASTING no longer omit Zip code and /or abbreviate words if space does forwards audio tapes, transcriptions, films or VTR's. not permit.) Count each abbreviation, Initial, single , BROADCASTING cannot accept copy requesting au- figure or group of figures or letters as a word. Symbols For Sale. Texas AM. Market 45,000 dio tapes, transcriptions, films or tapes to be sent such as 35mm, COD, PD, GM, etc. count as ono word. to a box number. Gross Billing near $100,000. Priced Hyphenated words count as two words. at twice gross. Terms. Contact: Kelly Associates, 4525 Shady Lane, Wichita Falls, Texas Name Phone 76301 or telephone: A/C 817 -692- 7722.

City State Zip LARSON /WALKER & COMPANY Brokers, Consultants & Appraisers Insert time(s). Starting date Box No Los Angeles Washington Contact: William L. Walker Display (number of inches). Suite 508, 1725 Desates St., N.W. waskington, D.C. 20035 202 -223 -1553 Indicate desired category:

SE Metro FM 110M Cash Copy: MW Metro Fulltime 375M 125M NE Metro TV 600M Cash SW Major AM/FM 1.2M 29% CHAPMAN ASSOCIATES' nationwide service Atlanta-Boston-Chicago-Detroit Dallas -San Francisco Please Write: 5 Dunwoody Park Atlanta, Georgia 30341

64 Profile

20th Century -Fox wishes And then came "That's Entertain- on a star, Haley's comet ment." This MGM feature, really a docu- mentary, is made up of highlights of over He is spoken of as multitalented, dedi- 100 MGM musical features produced bet- cated, part of the new breed, very profes- ween 1929 and 1958, and has resulted in sional and, perhaps, a renaissance man. over $12 million in rentals since it was He is John Joseph Haley Jr., president of released in May last year. In that one, Mr. 20th Century -Fox Television and a sec- Haley is the triple- threat man; he is pro- ond- generation member of the entertain- ducer, writer and director, having worked ment industry. for over two years selecting the clips to be His credentials include an Emmy, two shown and persuading still active film Peabodys and three Silver Lions, awarded notables (Gene Kelly, Fred Astaire by the Venice TV Festival. among others) to narrate the bridges that The bearded, 41- year -old Jack Haley tie the musical scenes to together. was named to his post last fall. He took Mr. Haley knows well that he is in a over officially Jan. 1, following the ter- "deliver- or -be-damned" seat at Fox. The mination date of Bill Self, who had asked Fox 1974 annual financial profit and loss that his contract not be renewed. Between statement showed that revenues from TV that first announcement and his taking of- program production are down by over fice, Mr. Haley was married to Liza $400,000 from the year before ($26,954,- Minelli. 000 compared to $27,392,000). Fox has "He was born a film buff," said his two shows on the air at the present time: father, the renowned Jack Haley of Broad- the long running M.A.S.H., now in its way ( "Good News," "Follow Through," fourth year on CBS, and Karen on ABC John Joseph (Jack) Haley Jr.- president, 20th "Take a Chance ") and of Hollywood which opened Jan. 30. Fox has three Century-Fox Television Division. b. Oct.25, pilots ( Little Rich [with Shirley "Poor Girl" 1933 in Los Angeles. Attended Children's in the sweepstakes for the 1975 -76 season: and Temple] "Wizard of Oz" [with Judy Professional School and Mount St. Michael Cheerleaders, a half -hour comedy for Garland, the mother of Liza Minelli]). Academy, both New York; B.S. (English), NBC; Swiss Family Robinson (in associ- Mel Stuart, a Wolper producer- execu- Loyola University, Los Angeles (after one year ation with Irwin Allen), a 60- minute ad- tive colleague of Mr. Haley's, declared: at Fordham University, New York), 1956; venture series for ABC, and Adventures of "Jack is a gentleman in every sense of the graduate studies in cinema arts at the the Queen, a 60- minute drama for CBS, word. He has a rare quality in this busi- University of California and University of with Irwin Allen as executive producer. ness; he's never envious or jealous of so- Southern California, both Los Angeles. What does Mr. Haley see for the coming meone else's success -a refreshing at- Captain, U.S. Air Force (photographic officer), new season? Well, at the moment every- tribute here where so many people feel 1957 -59. Producer, supervising producer, VP in thing is at sixes and sevens, he said, they can't be a success unless someone charge of all live entertainment, senior VP, repeating what almost everyone in TV is else is a failure. Jack never felt the need to Wolper Productions, 1959 -70; director, saying now. At issue is the question of aggrandize himself." Paramount Pictures, Columbia Pictures, family viewing for the first hour of prime Art Wild, a Paramount publicist who 1970 -73; director of creative affairs, Metro - time. "I suppose," Mr. Haley said, "that worked with Mr. Haley in the making of Goldwyn- Mayer, 1973 -74; president, Fox it's logical in terms of responsibility to Television, 1, 1975 m. Liza Minelli "Norwood" in 1968, emphasized the Jan. -. Sept. viewers to protect children. But what then 15, 1974. casualness and lack of temperament of the is an adult theme? Is All in the Family only director of that Hal Wallis- produced, for adults? I'm sure Norman Lear would Paramount -released musical that was 1967 for best direction in music or variety hasten to say no." filmed on location in the desert north of show; the show was Movin' with Nancy, a "The government says the respon- Los Angeles: "The rest of us would go to Nancy Sinatra special that had three sibility belongs to the networks, but I can't a rather expensive restaurant to eat dinner Emmy nominations and that included in help but think that a great deal of that on an expense account. Jack and a couple its cast Dean Martin, Sammy Davis Jr., responsibility should belong to the adult of others would go over to the local ham- and Frank Sinatra himself. The Peabodys members of the family. They can look at a burger place and have a great time talking came in 1962 for the 39- episode Biography program and judge the content and, if it's and eating and laughing. He is that kind of series, and again in 1967 for Hidden too violent, don't let their kids watch it." guy, no pretensions." World, a National Geographic special on in- Almost as an afterthought, he added: Dennis Stanfill, chairman -president of sects. The Silver Lions, from the Venice "The networks say they want family Fox, who is Mr. Haley's boss, noted the TV -film festival, were for two segments of shows, but they continue to buy police other day that Fox went after Mr. Haley Mr. Haley's Hollywood and the Stars series shows." for the job; Mr. Haley did not seek it. (one in 1964 on Kim Novak; the other in Mr. Haley, therefore, continues to sit in "After considerable and thorough search- 1965 on James Cagney, George Raft, and the middle of two worlds, the world of TV ing," Mr. Stanfill says, "Jack Haley Jr. Edward G. Robinson as film gangsters) and the world of feature movies. "They're emerged as the man most qualified. He and again in 1967 for Hidden World. not too dissimilar," he said the other day. was experienced in television, with a keen Mr. Haley's first theatrical feature The play's the thing. He tries to stay in sense of showmanship. He was innovative movie was "Norwood ", released in 1970 both, and sometimes he finds himself in and very much attuned to today's enter- by Paramount, starring Glen Campbell, the middle -as in 1970 and again in 1974 tainment audiences. He is popular with Kim Darby and Joe Namath. And the when he produced the annual Motion Pic- creative people and respected throughout following year, he directed "The Love ture Academy Oscar show for TV. That the industry." Machine" for Columbia Pictures; this one apparently is where it is today in Holly- That's the man. How about his ac- starring John Phillips Law, Dyan Cannon wood, according to Mr. Haley: movies and complishments? The Emmy was won in and Robert Ryan. TV.

Broadcasting Mar 10 1975 85 Editorials

White papers charged users exorbitant prices, divided its spoils among an elite of Gershwins and Berlins and made membership a holy rite that the the unorthodox. The U.S. Supreme Court's decision last week in the Georgia pri- excluded untried or all It new writers, who attracted vacy case may be of far greater long -range significance to broad- BMI changed that. had to seek were new performers. It provided incalculable stimulus casters than its establishment of a new balance between personal and often tastes. clue to the vitality of and journalistic rights. It unquestionably provides additional sup- to the diversification of musical One is the radical change that has taken place in port to the broadcasters' claims to the freedom of the press that is BMI's contribution older society is now vigorously bidding for the guaranteed by the First Amendment. ASCAP. The had no to go but BMI. As explained in detail elsewhere in this issue, the court young talents that formerly place As for himself, Mr. Kaye remains steadfast in the belief that declared unconstitutional a Georgia law prohibiting the iden- will no more be replaced by rock and roll than tification of victims in news accounts of rapes. For broadcasters, chamber music Lafitte Rothschild by orange pop. But whether he likes it or not, the special importance is that the case involved a television news when Grand Funk does Some Kind of Wonderful, it's playing his account on wsB -TV Atlanta and that the court throughout its ma- A round of applause, please, for Mr. Kaye, now chairman jority opinion treated television as a component of the constitu- song. at the age 75. tionally protected practice of journalism. Indeed it repeatedly emeritus of used the terms "press" to encompass the broadcasting media and "publication" to encompass the broadcasting act. Excessive punishment "Under these circumstances," said the majority opinion in its conclusion, "the protection of freedom of the press provided by TV news consultants get a thorough working -over in the latest the First and 14th Amendments bars the state of Georgia from "Alfred I. duPont -Columbia University Survey of Broadcast making appellants' broadcast the basis of liability." The ap- Journalism," reported in these pages last week. So, of course, pellants were, of course, wSB -TV and its owner, Cox Broadcasting. does a large segment of television journalism, though on balance There is additional interest to be read into the authorship of the surveyors also find a good deal to commend, or, in their this opinion. The same Justice Byron White who now views words, "much that is excellent and altogether too much that is broadcasting as synonymous with press wrote the majority opi- being debased as a result of the ratings wars." nion which held otherwise in the Red Lion case. In Red Lion Mr. Much debasement, the "Survey" asserts, is wrought by con- Justice White, writing for a considerably different majority, held sultants brought in to hype news ratings or, if that is too raw a in effect that broadcasting, being licensed and limited in frequen- description of their assignment, at least to propose changes in an cies, was entitled to a lower order of protection than older and area where "a couple of rating points lead could mean hundreds unlicensed forms of the press. On that reasoning, the court of thousands of dollars in assorted revenues over a year." upheld the constitutionality of the FCC's fairness doctrine. Specifically, the duPont- Columbia jurors deplore "the trend In wsB -Tv Atlanta, broadcasters have regained at least some of toward folksiness, chumminess and triviality in much local the ground lost in Red Lion. They have Mr. Justice White to television news, and blame it in large measure on consultants thank in both cases. who are brought in by local stations and who proceed to package a `show' for audience appeal rather than for news content." Good start What needs emphasizing -though the report by no means overlooks the point -is that whether the consultant's work is The FCC's denial of a petition to deny the license renewal of the good, bad or not worth mentioning, the ultimate responsibility and, if they are not Newhouse -owned WSYR -TV Syracuse, N.Y. (BROADCASTING, for it must be borne by station management March 3), comes as an affirmation that the agency intends to the same, by the broadcast licensee. The consultant may be the stick by its new media -crossownership rules. If it continues to ap- most visible whipping boy, but nothing he proposes, good or bad. ply that policy, multimedia owners who comply with the FCC's can occur unless management lets it. general rules will no longer be subject to wanton attack by peti- tioners or predators who seek the piece -by -piece dismemberment of crossownerships. This assumes, of course, that the new rules withstand the court appeals that are now pending. The FCC ought to assign the best brains at its command to defend its position. A little traveling music, professor

In the music world last week such names as these were in the news: Olivia Newton -John, Barry Manilow, the Average White Band, Bachman- Turner Overdrive, Sydney Milton Kaye .. . Sydney Milton Kaye? What record did he cut? Well, cue the next cart, take off the earphones and be advised that Mr. Kaye had much to do with making today's hits what they are, though he probably listens to few of them. Mr. Kaye, a towering legal intellect, last week relinquished his last active role with Broadcast Music Inc., which was in large measure his creation back in 1940. BMI introduced competition into music licensing. Drawn for BROADCASTING by Jack Schmidt Until BMI came along, the American Society of Composers, "We're the only cable company in the country offering 245 chan- Authors and Publishers monopolized performing rights. It nels."

Broadcasting Mar 10 1975 66 Senator Proxmire said*

One evert of the FCC's nnlee is to esnphe- greys and the branches of govern- AN FCC DEATH SENTENCE In short. the license-even though it other slre the night-and -day difference between may not be sold and may be transferred ment have permitted the first amend- Me print media and the broadcast medal in only with FCC approval -is not a sale- ment to the Constitution to be changed terms of "freedom of the press.' able Item. Yet. if a broadcaster wishes to without formal action Mr. PROXMIRE. Mr. President col- In theory. We broadcasters he the w sell. ands a qualiftetl buyer for his physi- George Washington in his Farewell umnist James J. Kilpatrick, writing in First Amendment freedon, enjoyed by ague press. in fact. the brwrao:erf freedaln is ea cal assets. and the FCC approves the Address read Monday in both the Senate the Washington Star -News on Monday. buyer of and the House warned of changing our analyzed and the uebwoux Ni to air on whom they rely. transfer of his license to the succinctly accurately Suppose ew..paper publisher had done assets. a radio station in a Constitution by any method other titan power of the Federal Communications those good what Burden seas charged with doing. Sup- good market will be worth a considerable amendment. He said: Commission as viewed against the back- pose a publtsber had direrred his tablets de- SUln. . let there be no change by ns,brpatbo,: ground of the first amendment. liberately to favor one Candidate over an- When a license renewal is denied by for though this. In o e Instance, may be Kilpatrick wrote about the recent or- other in the news the FCC. there is nothing in the FCC the instrument of good. It Is the customary the of Sad to my. it has been known to happen. weapon lion of FCC In denying renewal with the asset of by which free governments are de- licenses for five radio stations, all Offend Such corruption of the news is a terrible order dealing physical stroyed. The precedent must always greatly a a broadetsster put out of business. by Star Stations. Inc. Star Stations. op- disservice to the press whole. It b Ute erbalance In perm a nt evil partial u ulldrnl. Cownl,pt ie-pick lour broadcaster has technical erating broadcasting stations In Indiana. The former r transient benefits which the 5 can r t atong,djective.shot it is m unlaw:ol. No federal Ile may not use. can sell it, Nebraska, equipment It any time yield. and the State of a Washington. shot doit,, a w.paper. No if it runt lind a buyer. but the buyer may has no connection with the Washington publisher to make repreoentatlmsa has tin- not use It intact. Certainly, wanting all viewpoints -News. der oath to any agency or government If heard on issues Is Star it is like selling an automobile to a controversial s good. Mr. President. I ask unanimous con- ever were seriously proposed to liven. news- It And that is what baby in his crib: He may own a car. but the fairness doctrine sent that Mr. Kilpatrick's column be papers. the proposal wutnd be shinned down contemplates. Yet. when the Govern- as intolerable. there li no way Ile can use it. printed in the RECORD. ment attempts to enforce a good with Yet we tolerate the FCC. Another licensed broadcaster buying being no pidentetls of We a There objection. the article Radio freque uto and TV channels must be the co: it ment. might be able to use it as the threat of depriving natural news was ordered to be in the REYOao. y' disseminator the rights of a free printed allocated by agency. it as reasonably harts. But that is about all. of press, as follows: argued, or we would have chaos on the air. newspaper goes Out of can that be anything in the long run but Congress charged San' It publisher an AN FCC Ms.. Setcricnce liar the FCC. by law. with business. Say his pinta is obsolete. Say it evil? James J. Kilpatrick, n ,aking thethese allocations Speaking of the need for a free govern- The says is nearly worthless. Yet. he may be able The Federal Commission Constitution ,hut Cungrew shell ment. Washington said in his Farewell Coninuudcations make no law abridging freedom of the to sell his circulation list and the name entered an order a couple weeks presa. Address: of ago deli- This Lakes us back to square one. Brondras- of the pacer for quite a bit of money- Mg license renewals to five radio stations Who that Ls a sincere friend to it can look ters may believe that as part of the preesa probably many times more than his plant under the common ownership of Star Sta- they have with indifference upon attempts to shake tions. Inc. Just order Past Amendment rights. what is worth. Good will. an intangible. may holndntlun Whether or unjust. the the Burden race says l: simply this. They the of the fabric? dramatically revives old questions of the be valuable. too. There is. of r011r'.se, 110 Promote. these, as an object of primary status of broadcost ing under the First license involved. importance. institutions for the general dlf- Amendment. Mr. PROXMIRE. Mr. President. the The broadcaster. deprived of a license. fuston of knowledge. In proportion as the The FCC's decree Is mimed directly at Din, columnist's basic point-that broadcast- Is in nu.vin logtls situation. structure of a government gives force to Burden. board chairman and president el ers may believe they have first amend- He h:n no audience to sell. His call let- public. opinion It should be enlightened. the parent corporation that has operated arc not his to sell. He has no good WIPE WIFE ment rights. but actually do not-is true. ters Of course Washington knew nothing of and -PM in Indianapolis. KOIL will in the business sense of that term. and KOIL -FM in Omaha. and KISN -AM tit I have made many speeches on this radio and television. But he did know of when a would -be Vancosner. Last month's order wipes him, floor on that point. Now I would like to In most instances. the necessity of knowledge in forming an li- out. go beyond what Kilpatrick wrote. broadcaster applies for existing public opinion. Commissioner Robert E. Lee. di nseg.mm If, after appeals, Star Stations does cense. he has no intention of hawing the It is enlightenment for government to assets broad- called It a deal autumn." To deny Burden, lase Its licenses. what does that mean existing physical of the recognize that broadcasting should be a . his license renewals struck Lee as un- He leas for the stockholders? caster he wishes to displace. al- part of the free press. It Is not now a part. precedented example of an overdo.. of jus- ready hired a consultant and engineer to tice." It mean that Star Stations is left in Broadcasting cannot do the job of im- In I.ro view. We are effectively bank- a new station: he has lined up rupting the licensee a position of seeing it physical assets design parting knowledge of public affairs. and probably deriving financing: he probably has an option of him a -' being reduced to a small fraction of their needed by all citizens. mtess Its bonds livelihood in his Meld of expertise He is A majority of them mission. disagreetng value as operating stations. real estate for studios and tower. are eut by the Government that tied legal with Lee. found a pattern of "serious mis- TAU case is unsettled. It is not proper after a license -the cost of which is them. dconduct" in the operation of the star s for me to comment further on it directly. fees. I have introduced legislation. S. 2. Ute with five ons, and held that Burden'woe Intimately But it has value as a real -world example I am told that a broadcaster First Amendment Clarification Act of involved in and had knowledge of the mss markets as of the power of the FCC when It comes radio stations in the same 1975, to do lust that. onduct. Star night be paid $10 million to $15 c The Charges of greatest terms to first amendment rights. Next September 17 will be the 180th content. i, million for his asset In a deal involving Farewell of the First Amendment Issue, hads in do Therefore, 1 shall confine my remarks anniversary of Washington's the transfer of licenses. with Burden's activities its nippon Of the to the general alttlAl 1011. aeo::ling par- Address. Next July 4 will be the 200th political campaigns of Vance Hatke in Indi- ticulars. Without successful transfer of the li- anniversay of the signing of the Declara- a In 1964 and Mark Hatfield in Oregon censes, his physical assets might be worth Broadcast licenses are not it commod- tion of Independence. In 1988. $500.000. It is not too soon to reexamine the first The commission found. as to hsdi.,,,a. that ity. Wisely. it is forbidden to traffic in li- con- That is a practical measure of the amendment and it guarantee of a free Burden was 'prts y to a scheme by wh,..., censes. Licenses are grunted to be used. trol government. through the FCC. has WIFE furmshe,, favorable publicity and tree They are not to be obtained for the pur- Press. over the first amendment freedoms of aside. there is no basic dif- advertising for the Bunke campaign As part pose of obtaining broadcast properties for Technology of the scheme. the station's n staff was broadcasters. ference between type and radio waves. resale. Speculation is out. sword over directed to provide 'mutable news rage The Government's: hangs They both serve the same purpose -Im- That being true. a broadcaster losing for the candidate during regulnrenews broad - the lends of all broadcasters. parting Information for citizens to sift his license is reduced mte." Following the campaign. solid the to selling his trans- Because it falls from time to time, all as a necessary prelimMary mitter and other broadcasting told Judge FCC majority, Burden made false represen- equip- broadcasters-not. just 1.110xe who taste to exercising their ft'aifchlse. tations to the enn,,nNVioti about Isis know. ment for salvage. His real estate may or the sword Intimidated. If a broadcaster does o bad job of edge of these allegations. may be worth -are not minds, delsndillg'oll Its that for news- hnparling knowledge he will go out of The Comminann further found. as to ore. size, location and other factors. Many We could not condone gon. that In 1968 Burden instructed KISNY paper publishers because of our oaths business. just as a newspaper that does a times, his .studios are specially designed bad job will go out of business. Free staff "to use regular newscasts to favor and are not readily adapted to other to uphold tile Constitution. Yet---601118- broadcasters. competition in the maektplace of ideas Mark Hatfield over his opponent- uses. And often, the site of his tower or 1109C-we condone that for The Burden's station will supply controls. publicity that gave towers may be in rural areas. For radio The question is then: Ls broadcasting Hnrtfeld was broadcast "notsa as an exercise But if a broadcaster can be forced out towers, especially, the ground for the protected by the first amendment? of a ewe judgment. but as deception of the can- of business by government, the freedom towers was selected because of technical If it ix. then we ill the Congress public and to further has private interests." situation to con- of the marketplace of Ideas is in This was an attempt "to use broadcast te- aspect. High, dry ground is needed for not permit the current Act of 1934 jeopardy. rmites to subvert the political process," and some types of transmissions: wet ground tinue. The Communications sach misconduct could not be Ignored or for others. must. be amended. condoned. I maintain that over the years, Con-

Star Stations: KOIL(AM) and KEFM, Omaha WIFE AM-FM, Indianapolis KISN, Vancouver

`Congressional Record, February 18, 1975 Ticket-sellers.

The benefit program for the Lincoln Symphony Or- chestra featuring the Children's Zoo animals drew a responsive audience on the local Fetzer TV station. This half -hour Zoo concert was shown to encourage the sale of tickets to the Lincoln Symphony Orchestra. A few days later, a letter from the Symphony man- ager said, "The 'Encore' showing of the Zoo concert was a great success for the Symphony." Helping cultural projects bring enjoyment to people is all part of the Fetzer tradition of total community involvement.

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