SALES CHANNELS, MARKET GROUPS & MARKETS February 2018

SALES CHANNEL MARKET GROUPS MARKETS Campus / Local Campus Area Fan Shops Bear Necessities (Cornell) Brown & Gold Outlet () Heartland Embroidery (Wyoming) Ivy League Stationers (Columbia) Kraftees (Cornell) Other Campus Area Fan Shops Off-Campus Bookstores Other Off-Campus Bookstores On-Campus University Affiliated Retailer Aramark (Penn) Columbia Medical Bookstore (B&N #706) Columbia University Bookstore (B&N #707) Cornell Store Other On-Campus Stores Penn Bookstore (B&N #314) Penn Computer Connection Penn Law School Store Penn Wharton School Store Saint Anselm College Bookstore University of Wyoming Store Wharton School Store

SALES CHANNEL MARKET GROUPS MARKETS Department Stores Mid-Tier Beall's Belk Bob's Stores Bon Ton Stores Boscov's Carson Pirie Scott Dillard's Elder Beerman Gordmans JC Penney Kohl's Macy's Other Mid-Tier Department Stores Peebles Sears Stage Stores Stein Mart Von Maur Upper-Tier Bloomingdale's Lord & Taylor Nordstrom Department Stores Upper-Tier (cont'd) Other Upper-Tier Department Stores Saks

SALES CHANNEL MARKET GROUPS MARKETS Food / Pharmacy / Convenience Convenience Stores / Gas Stations 7-11 Casey's General Store Cumberland Farms Love's Travel Stops Pilot / Flying J Travel Centers of America Irving Stores Maplefield's On The Run Other Convenience Stores / Gas Stations Pharmacies / Drug Stores CVS Pharmacy Duane Reade Kinney Drugs Walgreen's Other Pharmacies / Drug Stores Supermarket / Grocery Stores Albertson's Bi-Lo Dierberg's Markets Food Lion Giant Eagle H.E.B. Harris Teeter Hy-Vee Ingles Markets Kroger Marsh Supermarkets Piggly Wiggly Price Chopper Publix Safeway Schnucks Shaw's ShopRite Spartan Stores Stop & Shop Trader Joe's Wegman's Whole Foods Other Supermarket / Grocery Stores

SALES CHANNEL MARKET GROUPS MARKETS Internal Internal Campus Sales Alumni Associations Athletic Camps Athletic Departments Internal Internal Campus Sales (cont'd) Club Sports Teams Concessions (Venue-Related) Dining Halls Greek Organizations Other Internal Campus Sales Recreational Team/League Student Groups University Department

Internal Internet Sales Alumni Associations Athletic Camps Athletic Departments Club Sports Teams Concessions (Venue-Related) Dining Halls Greek Organizations Other Internal Campus Sales Recreational Team/League Student Groups University Department

SALES CHANNEL MARKET GROUPS MARKETS Internet & Media Application Download Stores Amazon Appstore Apple App Store Google Play Store Microsoft App Store Discount E-commerce 6pm.com Overstock.com Flash Sale Websites Fab.com Haute Look One Kings Lane Zulily Mail Order Eastbay LTD Commodities Skymall Other Mail Order Retailers Online Retail Amazon biggsports.com EliteFanShop.com Fanatics IvySport ShopCollegeWear.com SportsFanFare.com Sportswear Unlimited State Street Products, Inc. Wayfair Other Online Retailers Television Home Shopping Home Shopping Network Shop at Home TV Internet & Media Television Home Shopping (cont'd) Shop NBC QVC Other Television Home Shopping Channels

SALES CHANNEL MARKET GROUPS MARKETS Licensee Direct Licensee Direct to Consumer AlmaMaterWear.com Brick & Mortar CollegeFanGear.com Coveroo.com CUJewelry.com Distribution/ re-distributor/ agent FanMade.com Hillflint.com Infomercials jpcrickets.com Keyscaper.com kyboe.com lillybee.com Mail Order Online-Licensee owned or affiliated website Other Licensee Direct-to-Consumer Retail Sales ReplayPhotos.com ShopPennAthletics.com ShopThePennRelays.com SmartTurnout.com Standard Chair Traditional Chairs TheNorthwest.com www.phddesign.org Zazzle.com

SALES CHANNEL MARKET GROUPS MARKETS Mass Merchants Supercenter / Wholesale Club BJ's Wholesale Club Costco Wholesale H.T. Hackney Co. IKEA Kmart Meijer Other Supercenter/Wholesale Club Sam's Club Shopko Target Walmart

SALES CHANNEL MARKET GROUPS MARKETS Specialty Stores Airport Stores Hudson News Group Paradies Shop-The Other Airport Stores Arts and Crafts Stores Hancock Fabrics Hobby Lobby Specialty Stores Arts and Crafts Stores (cont'd) Jo-Ann Stores Michael's Stores Other Arts & Crafts Retailers Automotive Aftermarket Advance Auto Parts AutoZone O'Reilly Automotive Other Automotive Aftermarket Retailers Big & Tall Shops Casual Male XL Foundry Big & Tall Supply Co-The Other Big & Tall Shops Book Stores and Book Clubs Barnes & Noble Books-A-Million Other Book Stores and Book Clubs Children's Specialty Stores Babies "R" Us Build-A-Bear Workshop Other Children's Specialty Retailers Pottery Barn Kids Closeout Stores Other Closeout Stores Tuesday Morning Clothing Stores Abercrombie and Fitch American Eagle Outfitters Buckle-The Carolina Beach Apparel Forever 21 Home Town Printed Apparel J Press J. Crew Justice Old Navy Urban Outfitters Victoria's Secret/PINK Other Clothing Specialty Retailers Electronic Stores Best Buy RadioShack Other Electronic Stores Entertainment Outlets Casinos Disney Other Amusement/Theme Parks Other Entertainment Retail Outlets Six Flags Theaters Farm & Fleet Mills Fleet Farm Other Farm & Fleet Orscheln Farm and Home Tractor Supply Co. Fashion Boutiques Annyx E-Street Denim Fred Segal Lester's Specialty Stores Fashion Boutiques (cont'd) Other Fashion Boutiques Rothmans (New York) Scoop NYC Simply French The Vault Gift Stores Hospital Gift Stores Hotel Gift Stores Little Tokyo Other Gift Stores Government/Military Army Air Force Exchange (AAFES) Other Government/Military Greeting Card/Stationery/Party Supply Hallmark Stores Party City Other Party Supply Stores Other Greeting Card/Stationery Stores Health & Beauty Stores Beauty Supply Stores Dental/Doctor/ Optical Gyms Spas Other Health & Beauty Stores Hobby & Toy Stores Other Hobby & Toy Stores Toys "R" Us GameStop Home Furnishing Stores Bed, Bath & Beyond Cost Plus Inc. Kirkland's Other Home Furnishing Stores Home Improvement Stores Ace Hardware Home Depot Lowe's Sherwin-Williams True Value Other Home Improvement Stores Office Supply Stores Office Depot OfficeMax Other Office Supply Stores Staples Pet Stores Other Pet Stores PetSmart Restaurants & Coffee Store/Chain Cracker Barrel Coffee Store/Chains Other Restaurants Temporary Retail Mall Kiosks Temporary Tents Vending Machines Other Temporary Retail (not licensee-owned) SALES CHANNEL MARKET GROUPS MARKETS Sports / Fitness / Outdoor Footwear Specialty Finish Line Foot Locker Journey's Other Footwear Specialty Stores Golf Pro Shops Lake Isle Country Club TPC of , Inc. Golf Specialty Edwin Watts Golf Galaxy Golfsmith Other Specialty Golf Stores PGA Tour Superstore Outdoor Specialty Bass Pro Shop Cabela's Eastern Mountain Sports Gander Mountain Murdoch's Ranch & Home Supply North Face, The Patagonia REI Other Outdoor Specialty Stores Sporting Goods Academy Sports Champs Sports City Sports Dick's Sporting Goods Dunham's Sports Hibbett Sports MC Sports Modell's Sporting Goods Olympia Sports Scheels All Sports Schuylkill Valley Sports Sport Chalet Sport Mart - The Sports Unlimited Other Sporting Goods Stores Sports Specialty Lacrosse Unlimited Lax World Pure Hockey Other Sports Specialty Team Licensed Specialty Alumni Hall Campus Colors Campus Den Cardboard Heroes Color Inc (Roster Stores) Fanzz Kansas Sampler Sports / Fitness / Outdoor Team Licensed Specialty (cont'd) Kentucky Korner Lids Pro Image Rally House Other Team Licensed Specialty Stores

SALES CHANNEL MARKET GROUPS MARKETS Value Stores Dollar Stores Dollar General Dollar Tree Family Dollar Stores Other Dollar Stores Off Price Big Lots Burlington Coat Factory Five Below Gabriel Brothers Ross Dress For Less TJX (Marshalls, TJ Maxx, Homegoods) Other Off Price Stores Outlet Bealls Outlet Other Outlets