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DECEMBER 9, 1922 THE MUSIC TRADE REVIEW 107 DEVELOPMENTS IN MUSICAL MERCHANDISE TRADE—Cont'd from page 105 plan" helped to develop the sales of instru- made right here in America. We export drums ments suitable for professional requirements and traps to all the principal countries and it as well as for home and social events. The is only natural that this business should be America's Greatest remuneration from playing in public has enabled on an increasing basis, as we are doing 200 many purchasers on the easy payment plan to 300 per cent more business in this field this to pay the purchase price of the more expen- year than last. Musicians Help sive stringed and wind instruments. We feel that some dealers are still somewhat Another very important factor in the mu- skeptical and they will find that the tendency sical industry is the great advancement made of prices is upward and not downward, as we You Sell Holtons through the introduction of music in the have been told so often, and pre-war prices schools. This feature has, during the past should be forgotten. Those who hesitate to year, heen greatly developed in many sections keep their stock up to date will find it a losing The Master of the country. proposition as they will be forced to wait Of the comet We are prepared to co-operate with our deal- longer for delivery and pay higher prices. for 18 years featured as soloist with Sousa, the most bril- liant and finished artist on the cornet the world has ever ers in the promotion of the various lines for M'iiiiiiiii]!/[;irii:ii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!!i!iiinm inninriniiir^ known, tells your customers: "The Holton-Clarke Cornet has which we are wholesale . distributors and to j LOWERED COSTS STIMULATE | revived my ambitions, for I find that on it I can play pas- further the sales of our own make, Weymann sages I had thought impossible. I hope every cornet player | STRING BUSINESS | in America will realize the opportunity to advance which "Keystone State" instruments, by referring pro- the Holton-Clarke offers." spective customers in their territory and By E. Mari, E. & O. Mari, Woodside, Long through our sales promotion department Island, N. Y. create a demand and keep alive the interest We are going after business hard in the mu- The Master of the general public in music by supplying the sical merchandise field next year because we are of the Trombone best in everything musical to our trade. whose marvelous artistry on the trombone has never been absolutely convinced that the public has def- equaled and who, as conductor of America's greatest Band, piiiiiiiiniiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiniiiiiiiiiiiiniiiNniiiiiiHiiiiiiiiiiiiiiiiiiiiiiiniiniiuiiiiniiiinniiiiiniiiiiiiininiiniiin1^ initely come into the market for musical goods has made a wonderful reputation, tells your customers: and will continue to buy from now on. Dealers "I predict an era of remarkable ability shown on the trom- | BIG DEMAND FOR HIGH-GRADE J bone, as trombonists recognize the super-excellent qualities | GOODS | everywhere should find excellent business from of the Holton Revelation Trombone." iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiininiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiii^ now on. By William F. Ludwig, President, Ludwig & We discovered that music dealers seem to feel The Master of Ludwig, Chicago, 111. the same way when we announced our recent the Trumpet It is only natural that we should feel highly reductions in prices on strings. The dealers the World's greatest and highest salaried Trumpet player, optimistic in view of the great amount of busi- as a whole appreciate fair treatment. That is formerly Solo Trumpet of the Boston Symphony Orchestra ness we are now doing and the wonderful out- why we have announced that the new tariff when that organization was in its prime and now a feature look for next year. will have no effect upon prices of strings of our of the Detroit Symphony Orchestra, tells your customers: "I never thought it possible to build an instrument with a We are forced to pay higher prices for our manufacture. We have not and will not add a tone so pure, true and brilliant as I find it on the Holton raw material and are constantly receiving cent to the price because of the tariff, for we Revelation Trumpet. No trumpet player can afford to pass notices of further advances, which means that manufacture strings here in America. by the wonderful qualities of this instrument." we will be compelled to increase our prices During the past year we have had the eventually if the price of raw material con- pleasure of seeing our "La Bella" brands be- tinues to increase as it has. come really international lines. We are now Up to the present time with few exceptions regularly exporting them in large quantities to The Holton Saxophone we have absorbed this increase for various rea- Australia, London and Paris, where music deal- sons, the chief reason being our desire to sell ers are delighted with them. a superior article at a reasonable price because the music dealers throughout the country with whom we are doing business are anxious to 1922 WAS A GREAT STRING YEAR | fill the present-day demand which calls for a first-class product at a reasonable price, pref- By H. O. Gable, Armour & Co., Chicago, 111. erably a well-known trade-marked article which The music string, accessory and instrument has a reputation to sustain. This is evidenced business of this year is very much better than by the fact that dealers are ordering better last year. In fact, the demand is as heavy as grade merchandise, generally known as "just during the war period. The prospects for de- as good as." velopment along the entire line are very en- The tariff has nothing to do with our par- couraging. Our average selling prices to-day on ticular line as the finest drums and traps arc (Continued on page 108) Couturier Saxophones The Couturier Saxophones re- flect the same general excellence that characterizes all Couturier in- struments. With the introduction of the Couturier it is now possible to buy a Saxophone that is in every respect a high-grade musical in- strument. Expert players have pronounced The least advertised but most sought after saxo- the Couturier instrument to be ab- phone built. solutely perfect in tune in all keys and to have a superior quality of tone throughout the entire chromatic scale. Our mechanically accurate key system has been highly wel- Let us explain our dealer's proposition and send comed by leading saxophone play- you our catalogue. A postal brings them. ers. We have the only standardized saxophone key system in the world. There is no hammering over of posts, bending of keys, filing of hinges, or any other puttering or Frank Holton & Co. fitting done in assembling this in- strument. The largest manufacturers of Write today Strictly High-Grade Band Instruments for our New Saxophone Circular The Couturier E Flat Alto Saxophone and Special Dealers' Proposition. Elkhorn Wis. E. A. COUTURIER BAND INSTRUMENT CO.,