Layne Armstrong Project Manager & Events Marketing Director Owner of Miss Mayz Productions: Strategic Event Production and Thoughtful Marketing Solutions

[email protected] 978.808.1445 Encinitas, CA linkedin.com/in/laynemayz

EXPERIENCE SKILLS

VP Marketing & Operations Leadership Problem-Solving Critical Thinking Pantofola d'Oro 09/2011 – 05/2015 Carlsbad, CA Communication Adaptability Project Management Luxury Italian footwear manufacturer

Oversaw daily operations related to live events, digital marketing, Negotiation Marketing Patience trade shows, celebrity seeding & sales Traveled to hundreds of destinations using a grass roots strategy to Business Development Design promote the brand: Super Bowl, Celebrity Gifting Suites, Celebrity Golf Tournaments, Monterey Car Week, Long Beach Grand Prix Created collateral for seasonal launches and promotional material such as brochures, press releases, catalogs & billboards Trained store managers and sales associates throughout the USA EVENT PRODUCTION Production Manager (01/2015 – Present) Maxim Magazine: Official Super Bowl Parties, Hot 100, Indy 500 Director of Marketing & Events (Contract) Karma: Masquerade, Halloween, Kandyland Kind Health Group Wonderfront: Road to Wonderfront, Wonderfront Music Festival 04/2018 – Present Encinitas, CA Fashion Shows, Charity Events, Masterminds, Networking, Brand Debuts A different KIND of Primary Care Practice and MedSpa Drive creative marketing & promotional campaigns from strategy to Hospitality Manager / Artist Relations (01/2015 – Present) implementation Artists worked with include: Maroon 5, Enrique Iglesias, Daddy Yankee, Kygo, Facilitate all live events & symposiums (20 + per year) Cardi B, Dj Kahlid, Jamie Foxx, G-Eazy, The Chainsmokers, Lil Jon, Migos, George Lopez, Da Baby, Diplo, Jbalvin, Katie Holmes, Donald Trump, Dennis Create content, design brochures & fliers Rodman, Brande Roderick, Dj Tiesto Manage digital marketing, email campaigns, website, AD Words, SEO Smash Global- Event Producer (01/2016 – Present) Smash Global is a black-tie MMA Gala event that I have the honor of producing Sr. Project Manager (Contract) bi-annually. Attended by the Hollywoods elite Honorees Include: Tito Ortiz, Liddell, Mel Gibson, Dolph Lundgren, Lou Trafficanda Design/Build Ferrigno, , Freddie Roach, Rigan Machado, Steven Seagal, Shane 02/2009 – 02/2020 , CA Mosley Design/Build firm specializing in high end residential renovations

Accountable for managing complex home remodeling projects from TV Production/Casting & Live Audience Coordination concept to completion (01/2002 – Present) Conducted executive administration, marketing & bookkeeping Networks: MTV, VH1, ABC, NBC, NICK, NETFLIX, SPIKE, LOGO Consulted with Real Estate agents to provide cost effective solutions Award Shows: MTV Movie & Music, Peoples Choice,Guys Choice, NHL, LOGO for preparing homes to go on the market Tv Shows: Real World, Road Rules, Jersey Shore, Terriers, Behind The Music Provided estate management solutions & emergency support for rental properties (Airbnb) TECHNICAL SKILLS National Program Manager AIM Experiencial Marketing Microsoft Office QuickBooks Social Media 09/2007 – 12/2009 San Diego, CA Marketing & Creative Agency Mail Chimp Wordpress Photoshop E-Comm Oversaw logistics, staffing, creative & administrative for national mobile marketing tours & experiential events Illustrator InDesign SEO Troubleshooting Recruited, trained & onboarded over 250 brand managers & ambassadors for a consecutive 6 city major market tour Tracked, reported & optimized marketing KPIs. Provided weekly analysis of metrics & insights to client