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Screenwest Inc Indigenous Screen Strategy 2010

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Screenwest Inc Indigenous Screen Strategy 2010 CONTENTS 4 Forward 5 Background 7 Future direction 8 Key Performance Indicators 9 Strategies 13 Awards 14 Strategy Meetings “Storytelling has always been a crucial part of Aboriginal life and culture. It connects us spiritually with ‘country’, through oral culture, song, dance and painting”. DR RICHARD WALLEY OAM 2 3 FOREWORD BACKGROUND The Western Australian screen industry has grown produce programs, and for Indigenous key As part of its ongoing commitment to developing Assessment of ScreenWest considerably over the past 10 years, and with it, creatives and crew to work in the mainstream Indigenous screen production capability, Indigenous Film Policy and the WA Indigenous film sector. WA Indigenous screen sector. ScreenWest held a visioning day and a series of Strategy 2003 – 2008 screen practitioners have won major national meetings with the Western Australia Indigenous This will require taking advantage of opportunities awards and their productions have broadcast on filmmakers (WAIF) to assess and update the Overall there was strong endorsement of and confronting a myriad of challenges. Some national television and screened at national and inaugural 2003-2008 ScreenWest Indigenous the outcomes from the first Indigenous Film challenges the entire industry is facing, such as international film festivals. Film Policy and Strategy Framework. Strategy and support for ScreenWest’s role. the constant advancement of new technology and In particular there was support for short film The development and growth of the sector was the digital realm. Others are unique to WA, such The review looked at practical ways in which initiatives; the recording of specific cultural aided by the ScreenWest Indigenous Film Policy as the size of the state and geographic spread of ScreenWest funding and support can move stories; dedicated Indigenous development and and Strategy Framework 2003-2008 which the industry. Indigenous production forward in Western production funding; and the focus on supporting provided a practical framework through which to Australia over the next five years. Key issues The ScreenWest Indigenous Screen Strategy 2010- attachments and mentorships. support WA Indigenous filmmakers. Key outcomes taken into account were the current level of skills 2015 was developed in close consultation with the of the strategy included highly regarded skills in the state; making a living as a professional It was acknowledged that the industry has WA Indigenous filmmakers and industry partners. development initiatives and production funding media practitioner; attracting market interest undergone considerable development in the past Partnership is also integral to its implementation. initiatives, and the employment of a full-time in local Indigenous productions in a changing five years, however, there are pressing needs to Spearheaded by the WA Indigenous filmmakers, ScreenWest Indigenous Project Officer and an production and broadcasting environment; and evolve the existing framework in order to continue we look forward to working with the wider industry, Indigenous Board representative. most importantly, developing the most relevant developing the WA Indigenous screen industry broadcasters, Screen Australia and others to forms of filmmaking and media production for the while retaining important gains made so far. The ScreenWest Indigenous Screen Strategy further grow the WA Indigenous screen sector and local community. 2010-2015 aims to capitalise on the achievements make some great content. The representatives at the visioning day strongly of the first strategy, and further grow the sector The visioning day was attended by WAIF members endorsed retaining elements of the previous Ian Booth through a focus on storytelling, technical from across the state as well as representatives strategy, particularly having an Indigenous Chief Executive and business skills development, providing of ScreenWest, Screen Australia, Australian representative on the ScreenWest Board; SCREENWEST opportunities for Indigenous companies to Broadcasting Commission (ABC TV), the Film employment of an Indigenous Project Officer; and Television Institute (FTI), National Indigenous ensuring Indigenous representatives are on Television (NITV), Department of Culture and the selection panels; and ensuring Indigenous Cultural Arts (DCA), and special guest Warwick Thornton and Intellectual Property (ICIP) rights and (Writer/Director, Samson and Delilah). Refer to protocols are included in all ScreenWest contracts. page 14 for a full list of participants. Following the visioning day, ScreenWest hosted WAIF meetings in Perth and Broome to provide additional detail and feedback for the revised policy document. 4 5 FUTURE DIRECTION Vision Values Build Indigenous involvement in a professional, The following values are critical to the ongoing distinctive and thriving Western Australian success of the Indigenous screen industry: screen industry. • The art of storytelling as the industry’s core business; • Support for projects that embrace and Purpose acknowledge specific WA Indigenous The continued development of a professional community and cultural values; Western Australian Indigenous screen community • Focus on attracting practitioners to the industry; that produces a wide range of projects by • Collaboration with established media and arts Indigenous key creatives and crew, with employment organisations at a national and international level; opportunities in mainstream screen production. • Entrepreneurial spirit; Key objectives • Adherence to Indigenous cultural protocols and intellectual rights. Working with the Western Australian Indigenous Filmmakers (WAIF), ScreenWest will: Key formats 1. Support the development of storytelling and • Screen production that supports entry level production opportunities to tell strong, creative and appropriate whole of career pathways for and imaginative narratives to local, national Indigenous practitioners; and international audiences. • Television production, factual and non 2. Increase the employment opportunities for WA factual programs including longer running or Indigenous writers, directors and producers by returnable formats; providing a focus on business, practitioner and • Documentation of Indigenous community stories; skills development programs. • Digital formats that have particular relevance 3. Develop practitioner skills to optimise digital for Indigenous communities. technology and cross platforms, particularly as it relates to Indigenous communities. Industry challenges 4. Facilitate opportunities to increase annual Current challenges for the industry include: production of Indigenous content* from Western Australia. • More rigorous story development; * Programs produced by Indigenous companies and/or programming • Tell bigger and bolder stories; containing Indigenous themes as a central element of the story/subject • Urgency to collect specific cultural stories; matter and employing Indigenous people in major key creative roles. • Increased level of skills and confidence of practitioners; • Actively pursue new technology and digital skills development opportunities; • Maximise existing partnerships and market opportunities and create new employment opportunities; • Access to mainstream programs and opportunities for Indigenous practitioners. 6 7 KEY PERFORMANCE INDICATORS STRATEGIES MEASURE 2008-09 2009-10 2010-11 TO 2014-15 STRATEGY AREA OBJECTIVE ACTIVITY (a) (b) Back to Basics To provide Provide ongoing opportunities that focus on the creative Increase number of 21 12 Significant percentage Indigenous development process for writers, directors and producers. Indigenous key creatives [as at March 2010] increase over five Storytelling, practitioners with and crew employed on years funding access to a range Develop funding application skills to assist WAIFs with WA productions entering application and of courses and how to turn a good idea into a well presented application, principal photography each production skills skill development and to ensure applications are competitive at a national financial year. opportunities with a standard for Indigenous funding. focus on the creative Increased support for 14 national 9 national Increased number of process. Provide additional support, such as mentorship, where Western Australian television(a) television( c) programs produced required to ensure Indigenous applicants are competitive in Indigenous programs for [as at March 2010] for national television mainstream applications and employment opportunities. national television and 0 Digital and digital platforms digital platforms 0 Digital ScreenWest to proactively support WAIFs to access mainstream development workshops and opportunities An annual increase in 12 10 [as at March Significant percentage provided for the WA industry. the number of Western 2010] increase over five Australian Indigenous years Assist Indigenous filmmakers to attend mainstream skills practitioners receiving state and storytelling development workshops, markets and wider and federal production and opportunities provided by local and national companies, development funding. organisations and agencies. Continue developing attachment and placement schemes to maximise opportunities for emerging WAIFs to have (a) Includes features Bran Nue Dae and Mad Bastards, television quality outcomes in culturally specific and mainstream series The Circuit - Series 2, Deadly Yarns Series 4, NITV series production companies or broadcast centres. and the INDEX Initiative.
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