Efficient Dynamics
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INTRODUCTION the BMW Group Is a Manufacturer of Luxury Automobiles and Motorcycles
Marketing Activities Of BMW INTRODUCTION The BMW Group is a manufacturer of luxury automobiles and motorcycles. It has 24 production facilities spread over thirteen countries and the company‟s products are sold in more than 140 countries. BMW Group owns three brands namely BMW, MINI and Rolls- Royce. This project contains detailed information about the marketing and promotional activities of BMW. It contains the history of BMW, its evolution after the world war and its growth as one of the leading automobile brands. This project also contains the information about the growth of BMW as a brand in India and its awards and recognitions that it received in India and how it became the market leader. This project also contains the launch of the mini cooper showroom in India and also the information about the establishment of the first Aston martin showroom in India, both owned by infinity cars. It contains information about infinity cars as a BMW dealership and the success stories of the owners. Apart from this, information about the major events and activities are also mentioned in the project, the 3 series launch which was a major event has also been covered in the project. The two project reports that I had prepared for the company are also a part of this project, The referral program project which is an innovative marketing technique to get more customers is a part of this project and the other project report is about the competitor analysis which contains the marketing and promotional activities of the competitors of BMW like Audi, Mercedes and JLR About BMW BMW (Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1917. -
The 8 Gran Coupé
THE 8 GRAN COUPÉ 02 03 TABLE OF CONTENTS TABLE 1 THE NEW BMW 8 SERIES GRAN COUPÉ 3 INNOVATION AND TECHNOLOGY The Vision 52 Connectivity and infotainment 54 Driver assistance 56 Comfort and functionality 58 2 4 DESIGN AND EQUIPMENT HIGHLIGHTS 60 The Vision 62 BMW Individual 28 The Vision 64 Exterior design 30 Exterior design 66 Interior design 32 Interior design 70 Technical data 38 Spaces with wow effect 40 High carat from high tech 44 Innovation 46 Dynamics DISCOVER MORE DIGITALLY: THE NEW BMW BROCHURE APP. More information, more sheer driving pleasure: The new BMW brochure app offers a digital and interac- tive BMW experience like never before. Download the BMW brochure app for your smartphone or tablet now and rediscover your BMW. Let’s talk about courage, and why we need it more than ever. Courage is independent and disruptive. Courage questions, shatters and awakens. We need bold, courageous voices. All of us. We need fresh thinkers with optimism. We believe in the frontrunners. The avantgarde, those who fght stagnation and backwardness. Courage only knows moving forward. Driving the pioneers of our culture to inspire tomorrow. To create a sublime kind of new. Reaching a superior level of excellence. This is where a new kind of luxury is born. WHEN POWER CREATES DYNAMICS AND AESTHETICS CREATES JOY, THERE IS PERFECTION, WHICH SURPASSES EVERYTHING. A PERSONALITY BETWEEN AMBITION AND EMOTION, BETWEEN PRESENCE AND EXTRAVAGANCE – THE HEART RECOGNISES FROM THE VERY FIRST ENCOUNTER WHAT WORDS CAN ONLY DESCRIBE. DISCIPLINE. COMPOSURE. RETICENCE. THERE‘S A TIME FOR ALL OF THAT. -
BMW VISION M NEXT. Boost Your Moment - the Future of Driving Dynamics at BMW
Corporate Communications Press release 25 June 2019 BMW VISION M NEXT. Boost your moment - the future of driving dynamics at BMW. Munich. In future, drivers will be able to choose whether they wish to be driven or do the driving themselves. With the BMW Vision M NEXT, the BMW Group is revealing its take on how driving pleasure might look in future for those who enjoy taking the wheel themselves. It offers a foretaste of the BMW M brand’s electrified future by placing the focus squarely on the actively engaged driver. Intelligent technologies on board provide comprehensive yet carefully targeted assistance to turn them into the ultimate driver. Hosting the exclusive world premiere of the BMW Vision M NEXT is the new #NEXTGen infotainment platform at BMW Welt. This standalone event concentrating on personal mobility solutions “made by the BMW Group” adds another regular fixture to the calendar of car shows / technology & future-focused trade events around the world which the company already attends. The Group’s latest technological advances in the fields of design, autonomous driving, connectivity, electrification and services will be showcased here, alongside spectacular world premieres such as that of the BMW Vision M NEXT. “The BMW Vision M NEXT provides a glimpse into the future of sporty driving,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “Where the BMW Vision iNEXT illustrated how autonomous driving is set to transform life on board our vehicles, the BMW Vision M NEXT demonstrates how state-of-the-art technology can also make the experience of driving yourself purer and more emotionally engaging. -
The All-New 2016 BMW M2.Pdf
A subsidiary of BMW AG BMW U.S. Press Information For Release: October 13, 2015 6:01 pm EDT /3:01 pm PDT Contact: Hector Arellano-Belloc BMW Product & Technology Spokesperson 201-307-3755 / [email protected] Rebecca Kiehne BMW Product & Technology Spokesperson 201-307-3709 / [email protected] Alex Schmuck BMW Product & Technology Communications Manager 201-307-3783 [email protected] The All-New 2016 BMW M2: • More torque than past generation M3’s. • M TwinPower Turbo Technology yielding impressive performance. • Wider track featuring lightweight aluminum suspension. • Manual gearbox with innovative rev-matching technology. • Fully variable Active M Differential. • Nürburgring tested M compound high performance brakes. Woodcliff Lake, N.J.: October 13, 2015 6:01 pm EDT / 3:01 pm PDT … Today, BMW M GmbH unveiled the newest member of its product family. The coveted M badge has been placed on the popular BMW 2 Series in the form of the all-new 2016 BMW M2. The 6-cylinder under the hood is in keeping with the finest M tradition, ensuring unbeatable driving dynamics on the trace track with exceptional power delivery and the signature, outstanding driving behavior thanks to rear-wheel drive agility and lightweight aluminum M Sport suspension. The innovative M TwinPower Turbo technology ensures outstanding torque available across a wide rev band with rapid responses and excellent efficiency, raising the pulse with its distinctive engine soundtrack. The BMW M2 will be available at authorized BMW centers with a limited range of options starting in spring of 2016. Price will be disclosed closer to market launch. -
The Bmw 7 Series
THE BMW 7 SERIES DRIVING LUXURY DESIGN / HIGH TECH AND CRAFTMANSHIP INNOVATION / LUXURY AND CONNECTIVITY WELL-BEING / DRIVING AND RELAXATION EFFICIENCY / DYNAMICS AND SUSTAINABILITY BMW INDIVIDUAL/ EXPRESSION OF PERSONALITY THE BMW 7 SERIES DRIVING LUXURY MODERN LUXURY LIES IN THE DETAIL, AND IN THE SUM OF ELEGANCE, DYNAMICS AND AESTHETICS PERFECTION. IT IS AN ALL-EMBRACING EXPERIENCE THAT RENDERS THE EVERYDAY MORE EFFICIENT AND COMFORTABLE. MODERN LUXURY ALSO DENOTES CHANGE. IT EXPLORES THE LIMITS OF TECHNOLOGY, EMBRACES NEW RESPONSIBILITIES THROUGH INNOVATION, AND SEES SUSTAINABILITY AS AN OPPORTUNITY. MODERN LUXURY IS PART OF A CONNECTED WORLD. ITS ORIGINS, THOUGH, LIE IN CONSUMMATE HANDCRAFTSMANSHIP AND A TRADITION WHICH, THROUGH BMW M, BMW i, AND NOW THE BMW 7 SERIES, PURSUES THE SAME GOAL OVER AND OVER: SHAPING THE FUTURE. THE BMW 7 SERIES CONTENTS 20 EFFICIENCY 6 Dynamics And Sustainability DESIGN High Tech And Craftsmanship 16 WELL-BEING AND COMFORT Driving And Relaxation 24 BMW INDIVIDUAL Expression Of Personality 12 30 INNOVATION FACTS Luxury And Connectivity Equipment And Specifications DESIGN THE BMW 7 SERIES STEALS THE LIMELIGHT WITH AN EXTERIOR OF UNDILUTED ELEGANCE AND AN INTERIOR FOCUSED SQUARELY ON ONE AIM: THE WELLBEING OF ITS OWNERS. “The BMW 7 Series represents our take on contemporary luxury. We consider technical innovation and a high quality of all details as indispensable as the emotional form language and the atmo- sphere of wellbeing of the interior. During the design process, we worked with the idea of ‘Technological Poetry’ – the feeling of a perfect interaction between progressive technology and its trans- lation into design.” Karim Habib, Head of Design BMW Automobiles THE FLOW OF TRADITION The automatically opening and closing kidney grille and the two Air Breathers (chrome-framed apertures rearwards of the front wheels) lend the BMW 7 Series a sense of sporting elegance, but they also fulfill a functional role. -
Efficient Dynamics
A subsidiary of BMW AG BMW U.S. Press Information For Release: Immediate Contact: Oleg Satanovsky BMW Product & Technology Spokesperson 201-307-3755 / [email protected] Alex Schmuck BMW Product & Technology Communications Manager 201-307-3783 / [email protected] The New 2022 BMW i4 eDrive40 and i4 M50 • New generation of purely electric vehicles from BMW. • i4 eDrive40 with 335 hp and rear-wheel drive. Estimated range up to 300 miles. • i4 M50 with 536 hp and all-wheel drive. Estimated range up to 245 miles. • MSRP of $55,400 for eDrive40 and $65,900 for M50. Plus $995 Destination. • U.S. market launch expected in Q1 of 2022. Woodcliff Lake, NJ – June 1, 2021…Today, BMW is proud to announce the newest additions to the BMW i brand, the i4 eDrive40 and i4 M50 models. The i4 M50 is the first fully- electric performance model to come from BMW M GmbH. The i4 blends the functionality and space of the gran coupe design with the instantaneous power delivery of BMW’s latest 5th generation eDrive. Class-leading driving dynamics and long-distance comfort, elegant design, uncompromising workmanship, cutting-edge user-vehicle interface and advanced infotainment and driving assistance technologies all combine to deliver a zero-emissions BMW worthy of the Ultimate Driving Machine moniker. Power is provided by BMW’s latest 5th generation eDrive technology which combines the electric motors, power electronics, charging system and high-voltage battery. The electric motor, power electronics and transmission share one compact housing while the high-voltage battery measures only 4.3-inches in height and is mounted low in the floor of the new i4 for improved vehicle agility. -
Urban Micro Commuter
Quart URBAN MICRO COMMUTER - Master Thesis - Yujin Kim Umeå University MA Transportation Design 2013 Acknowledgments Program Leader: Demian Horst Program Tutor: Ingrid Nilsson External Exam Advisor: Anne Asensio First and foremost, I would like to thank to Demian Horst, Ingrid Nilsson, Tony Catignani. I wish to thanks Lars Isaksson, Workshop Technician of Umea Institute of Design, for the model. My classmates, Anton Garland, Erik Evers, Alexandra Ciobanu, Rickard Hansson, Richard Stark, Casey Phua, Louise McCallum and Yong-fei Han. They have always inspired me greatly with works in thesis project and feedback on my work. An honorable mention goes to my family and friends in Korea Umea Institute of Design - Umea University for their understandings and supports on me in commpleting MA Transportation Design 2013 this project. Degree Project Report by Yujin Kim Without helps of the particular that mentioned above, I would [email protected] face many di!culties while doing this project. (Sweden) +46 70 602 0982 (S.Korea) +82 70 8222 6631 Thank you. Contents ABSTRACT 6 First Ideation 57 INTRODUCTION 8 Ideation for Proportions Direction 1 First Thoughts Direction 2 Sustainability in a city Sketch Development 69 Goals & Wishes Side Development Wheel Cover Ideation METHOD 10 Front Development Research 13 Rear Development Top View Global Urbanization Interior Ideation Drives Alone Urban Transportation Development with Clay 83 Urban Micro Commuter Package Reference Check Package Future Scenario Refining Users Split-lines Study Brand and Product -
The New Bmw X2
Sheer Driving Pleasure THE NEW BMW X2. BMW EFFICIENTDYNAMICS. LESS EMISSIONS. MORE DRIVING PLEASURE. THE NEW BMW X2. INNOVATION AND TECHNOLOGY. 18 Dynamics and efficiency 20 Driver assistance 22 Connectivity and infotainment 19 Drivetrain and suspension 21 Safety 23 Comfort and functionality EQUIPMENT. 24 Package 30 Additional equipment 36 Exterior colours 38 Interior colours DIGITAL DISCOVERY: THE NEW BMW BROCHURES APP. NEW More information, more driving pleasure: The new BMW brochures app offers you a brand new digital and interactive BMW experience. Download the BMW brochures Sheer app for your smartphone or tablet now and Driving Pleasure explore new perspectives of your BMW. Sheer Driving Pleasure 40 Wheels and tyres 41 Original BMW Accessories 42 Technical data I WANT IT ALL. AND MORE. FOCUSED, FORWARD-THRUSTING FRONT || BRAND NEW, I AM EXHILARATION REVOLUTIONARY KIDNEY GRILLE DESIGN || LARGE CENTRAL AIR INTAKE WITH HEXAGONAL FRAME IN FROZEN GREY* || AT FIRST GLANCE. FLANKED BY TWO STRIKING, TRIANGULAR AIR INTAKES* * Available as optional equipment. BMW CONNECTED DRIVE APPS AND SERVICES* || I DON’T THINK AFTER, BMW CONNECTED PERSONAL MOBILITY ASSISTANT* || INTELLIGENT DRIVER ASSISTANCE SYSTEMS, INCLUDING I THINK AHEAD. DRIVING ASSISTANT PLUS* || BMW HEAD-UP DISPLAY* * Available as optional equipment. SPORTY SILHOUETTE || HOFMEISTER KINK INTEGRATED IN C-PILLAR || YOU’LL LIKE EXCLUSIVE BMW EMBLEM POSITION || SQUARED-OFF WHEEL-ARCHES || WHAT YOU SEE. SIDE SKIRTS WITH HEXAGONAL SHAPE IN BODY COLOUR* * Available as optional equipment. HIGH IMPACT THROUGH DISTINCTIVE AND MEMORABLE REAR DESIGN || MY CHALLENGE: POWERFULLY FORMED M REAR SPOILER* || LED REAR LIGHTS WITH CHALLENGE CONVENTION. DYNAMIC COMBINATION OF CLASSIC BMW X AND BMW COUPÉ L FORMS * Available as optional equipment. -
Coupe with Alpina Intentions S.Qxd:BMW 20/2/08 16:51 Page 44 a Coupé with Alpina Int E
Coupe with Alpina intentions S.qxd:BMW 20/2/08 16:51 Page 44 A Coupé with Alpina int e USA with the BMW CCA. It was at a classic car My passion for all things BMW started auction in Melbourne Australia when I first saw Background of the BMW 3.0 CS with the majestic lines of the BMW 3.0 a 'Coupé', I was probably 8 years old at the time, and the E9 family and though all my friends had pictures of The BMW New Six CS as it was known upon CS (E9) when I was 8 years old, and I Lamborghinis, Ferraris and Porsches on their launch (with the internal name BMW E9) is the two- wall, I had a silver BMW 3.0 CSL poster and door sport coupé in BMW's New Six line, produced have been a member of BMW car clubs dreamt of having one. from 1968 to 1975 alongside the four-door BMW E3 for the last 16 years. My adventures with BMWs started when I sedan. was 24 with a second hand E36 318is, then a few The E9 featured BMW’s M30 straight 6 engines My affliction (or is it affection) started with the years later I traded for an 323Ci, then an E46 M3, of 2.5, 2.8 and 3.0 litres in road cars, with larger BMW Car Club in Melbourne, Australia. I then then an E39 M5... but my dream has just been units used in racing. The BMW 3.0 CS, and later the moved to the United Kingdom and tagged along realized, taking my fully restored 1974 BMW 3.0 3.0 CSL, were very successful in racing and helped to a number of club events with the BMW Car CS “Coupé” for its first test drive in September establish BMW's status as a sporty driver's car, Club GB, and during the past seven years in the 2007. -
3 Series Convertible Vehicle Ordering Guide
The all-new 2007 BMW 3 Series Convertible 328i The Ultimate 335i Driving Machine® The all-new 2007 BMW 3 Series Convertible: Open up. 3 Series Convertible Product Ordering Guide Confidential information for use by authorized BMW centers. Please note: Images shown are low resolution. Due to color monitor and printer capabilities, colors shown may not print out accurately. Vehicle images in this Product Ordering Guide booklet may not be U.S. spec. Built from the ground up for an incredible driving experience. Introducing a liberating idea from BMW: the all-new 2007 fuel efficiency. New luxury and convenience features 3 Series Convertible with retractable hardtop. transform the interior, for a greater degree of elegance and comfort. And with the added security and durability The lean, aggressive body style, sharply raked windshield of a retractable hardtop, the all-new 3 Series Convertible is and sporty stance uphold BMW’s dynamic motorsport equally at home from Maine to California, and ready to heritage. Two potent engines, including BMW’s first liberate your senses at a moment’s notice – 365 days a year. twin-turbo, deliver quick acceleration without sacrificing 335i Convertible shown with Cream Beige Dakota Leather upholstery, Dark Burl Walnut Wood interior trim, and the following optional equipment: Platinum Bronze Metallic paint, Park Distance Control, Automatic STEPTRONIC Transmission, Sport Package, Cold Weather Package and Premium Package. 2 A hardtop that’s easy on the eyes. The all-new 2007 BMW 3 Series Convertible’s low, wide even more muscular attitude. Attention-getting metallic stance exudes sports-car vibes; 18" alloy wheels1 and sleek paint options such as Platinum Bronze and Barbera Red2 add contours reinforce its thrill-seeking personality. -
Efficient Dynamics
A subsidiary of BMW AG BMW U.S. Press Information For Release: Embargo Tuesday, June 2nd 12:15 pm EST / 9:15 am PST Contact: Oleg Satanovsky BMW Product & Technology Spokesperson 201-307-3755 / [email protected] Alex Schmuck BMW Product & Technology Communications Manager 201-307-3783 / [email protected] The New 2021 BMW 4 Series Coupe • All new 2nd generation of BMW’s 4 Series two-door coupe. • More power, torque and performance than previous generation. • The latest safety, driver assist and infotainment technologies. • MSRP starting at $45,600 for the 430i Coupe plus $995 Destination. • Global market launch set for October 2020. Woodcliff Lake, NJ – June 2, 2020…Today, BMW is proud to present the all-new, second generation 4 Series Coupe, which first launched in 2014. The vehicle’s design and engineering teams wanted to deliver the ultimate driving experience in a beautiful and low-slung package that ensures the 2021 4 Series Coupe stays at the top of its segment. MSRP pricing is $45,600 for the 430i Coupe, $47,600 for the 430i xDrive Coupe and $58,500 for the M440i xDrive Coupe. Pricing does not include $995 Destination. Exterior Design and Improved Aerodynamics Compared to the 3 Series Sedan, the new 4 Series Coupe (using 330i and 430i for comparison) is 2.2 inches longer, 1.0 inch wider, 2.2 inches lower and with a 1.0 inch wider rear track while sharing the same wheelbase. Compared to the previous generation 4 Series Coupe, the new 4 Series is 5.2 inches longer, - more - - 2 - 1.0 inch wider, 0.4 inches taller and features a 1.6 inch longer wheelbase and 1.4 inch wider front and 1.2 inch wider rear tracks. -
Know What's Inside
Know what’s inside. ↖ VALUEpilot Auto professionals know that replacement value will always be an approximate value. But how close can you get to a realistic value? With AUTOonline’s VALUEpilot, you can get closer than anybody else. The intelligent software uses our database, which contains over 4 million data records, and it continuously compares them with current online off ers. This results in a price corridor that shows the loss assessor what the real value is – the real value of the car and of VALUEpilot. Phone: +49 (0)2131 7180 261 ∙ www.autoonline.com The AUTOonline customer magazine Spring 2009 Cars versus shares – a new perspective for old metal Carrera interview – little sports cars in the fast lane VALUEpilot – realistic vehicle valuations Wrecking bonus – crushers working overtime EDITORIAL & CONTENTS Kai Siersleben Dear readers, Let’s forget the world events for a minute and focus on one of the positive developments associated with it. “Conventional” fi nancing packages are currently being challenged and people are starting to consider investing in cars instead of shares. We auto afi cionados obviously think it’s a great idea. And, in certain circumstances, investing in cars can be a lucrative move. You can read more about investments in “Cars versus shares” on page 14. AUTOonline has several positive developments to report, despite the current state of the economy. For example, we’re pressing ahead with our international expansion activities and, literally speaking, we’ve managed to “kill three birds with one stone”. How? With the help of Perjan Pleunis, Country Manager for the three Benelux countries (page 9).