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The Bmw 7 Series

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The Bmw 7 Series THE BMW 7 SERIES DRIVING LUXURY DESIGN / HIGH TECH AND CRAFTMANSHIP INNOVATION / LUXURY AND CONNECTIVITY WELL-BEING / DRIVING AND RELAXATION EFFICIENCY / DYNAMICS AND SUSTAINABILITY BMW INDIVIDUAL/ EXPRESSION OF PERSONALITY THE BMW 7 SERIES DRIVING LUXURY MODERN LUXURY LIES IN THE DETAIL, AND IN THE SUM OF ELEGANCE, DYNAMICS AND AESTHETICS PERFECTION. IT IS AN ALL-EMBRACING EXPERIENCE THAT RENDERS THE EVERYDAY MORE EFFICIENT AND COMFORTABLE. MODERN LUXURY ALSO DENOTES CHANGE. IT EXPLORES THE LIMITS OF TECHNOLOGY, EMBRACES NEW RESPONSIBILITIES THROUGH INNOVATION, AND SEES SUSTAINABILITY AS AN OPPORTUNITY. MODERN LUXURY IS PART OF A CONNECTED WORLD. ITS ORIGINS, THOUGH, LIE IN CONSUMMATE HANDCRAFTSMANSHIP AND A TRADITION WHICH, THROUGH BMW M, BMW i, AND NOW THE BMW 7 SERIES, PURSUES THE SAME GOAL OVER AND OVER: SHAPING THE FUTURE. THE BMW 7 SERIES CONTENTS 20 EFFICIENCY 6 Dynamics And Sustainability DESIGN High Tech And Craftsmanship 16 WELL-BEING AND COMFORT Driving And Relaxation 24 BMW INDIVIDUAL Expression Of Personality 12 30 INNOVATION FACTS Luxury And Connectivity Equipment And Specifications DESIGN THE BMW 7 SERIES STEALS THE LIMELIGHT WITH AN EXTERIOR OF UNDILUTED ELEGANCE AND AN INTERIOR FOCUSED SQUARELY ON ONE AIM: THE WELLBEING OF ITS OWNERS. “The BMW 7 Series represents our take on contemporary luxury. We consider technical innovation and a high quality of all details as indispensable as the emotional form language and the atmo- sphere of wellbeing of the interior. During the design process, we worked with the idea of ‘Technological Poetry’ – the feeling of a perfect interaction between progressive technology and its trans- lation into design.” Karim Habib, Head of Design BMW Automobiles THE FLOW OF TRADITION The automatically opening and closing kidney grille and the two Air Breathers (chrome-framed apertures rearwards of the front wheels) lend the BMW 7 Series a sense of sporting elegance, but they also fulfill a functional role. Here is a case of visible aerodynamics developed under the BMW EfficientDy- namics banner finding direct expression in the car’s design. Along with the kidney grille, BMW logo and the twin circular headlights, the redefined Hofmeister kink in the rear windows that now comes in two strokesarguably ranks among the primary visuals cues of BMW vehicles – and this eye-catching line is also an identifying feature of the BMW 7 Series. The iconic design signature flows more smoothly than ever as the chrome strip at the rear is made from a single piece. Whichever seat you occupy in the BMW 7 Series, you feel the contemporary and future-orientated atmosphere of luxuri- ous wellbeing. A virtuosic composition of material, light, shape, colour and innovative technologies to accompany people who wish to move things – be it from the rear or from the driver’s seat. The instrument panel directed towards the driver in the BMW 7 Series provides the stage for technological innovations. BMW is the first manufacturer to offer Gesture Control so that essential commands can be given by hand movement. Similarly intelligent are the advanced Voice control, the iDrive Touch Controller and, as an alternative, the Touch Display, which in connection with the Navigation system Professional can be operated directly via the 10.25" LCD colour display. In the rear, everything is directed towards travelling in a luxurious ambience. Passengers enjoy spacious comfort and a range of exclusive YOUR PRIVATE OASIS. entertainment options. The removable Touch Command tablet provides a fully In darkness, the Panorama glass-roof Sky Lounge stretches out like a star-studded sky. An intricate integrated control option for comfort pattern incorporated into the glass in illuminated above the passengers’’ heads. The design can be and entertainment functions. switched between the six ambient interior lighting colors. INNOVATION FORWARD THINKING: HOW THE BMW 7 SERIES RAISES THE BAR, BRINGING IN A NEW CONCEPT OF DIGITAL LUXURY BECAUSE CONNECTED CARS ARE PART OF TODAY’S DIGITAL LIFESTYLE. Extravagance is a character trait which best distinguishes luxury that catches the eye in an instant. The beautifully designed BMW Display Key shows various information about the vehicle's status and allows selected functions to be controlled via the integrated touch display. The time can be displayed, along with remaining fuel and current range, service notifications – also, within a 30-meter radius around the car, the driver can use the key to lock and unlock the car, or to set the cabin temperature. BMW iDRIVE FEATURES NEW FUNCTIONS. NEVER BEFORE HAS A BMW BEEN CAPABLE OF COMMUNICATING WITH ITS DRIVER IN SUCH A VARIETY OF WAYS AND SO INDIVIDUALLY. VOICE CONTROL, A TOUCH DISPLAY AND BMW GENSTURE CONTROL NOW COMPLEMENT A PERFECTED BMW iDRIVE SYSTEM. What seemed to be an abstract concept in the past has turned into reality with the first intuitive open space BMW Gesture Control in the BMW 7 Series. The func- tion is able to detect gestures from the driver, executable by 6 unambiguous, intuitive, culturally sensitive and contact sensitive gestures. “We know this is where things are heading,” says Adrian van Hooydonk, senior vice president of BMW Group Design. “We don’t want to dictate how someone uses the vehicle – they should choose.” Sound judgments to make decisions are an essential attribute of assertive lead- ers. This characteristic is reflected through the BMW Touch Command, the very first time a tablet with 7” display is integrated into the centre armrest in the rear. Connected to the car’s systems, it offers comprehensive operation, from adjusting the rear and front passenger seats, various lighting moods, the Sky Lounge Panorama glass-roof, the multiply adjustable seats, to air conditioning and entertainment functions for a supreme level of relaxed travelling pleasure. WELLBEING AND COMFORT THE SECRET TO FIRST-CLASS COMFORT IN LUXURY CARS LIES IN THE DETAIL. IT IS WHAT UNLOCKS THE DOOR TO REST AND RELAXATION WHILE SEAMLESSLY INTEGRATING LIFE WITH MOBILITY. WELCOME LIGHT CARPET The Welcome Light Carpet of the BMW 7 Series illuminates the floor during entry and exit, extending an impressive greeting and farewell. Inside the car, the ambient light feature and ambient light on the B-pillar create an atmospheric lounge feelingthat goes beyond cozy. MULTISENSORY EXPERIENCE Ambient Air Package: The BMW 7 Series is the first BMW to feature a scenting concept. Fragrance designer Annabelle Kanzow-Coffinet introduces you to the aroma of leather upholstery, the Made- leine effect and aromatic chords. Eight scents in four categories: the refresh- ing Blue Suite, the Green Suite with natural notes, the warm, rich Golden Suite and the Authetic Suite that evokes wood and leather. At the touch of a button, the ambient air package dispenses a discreet, pleasant scent throughout the vehicles interior. The two scents cartridges are kept in a holder in the glove box. The system is designed is such a way that neither moisture nor adhesive can get into lines. Sound quality previously the preserve of professional studios: the Diamond surround sound system developed exclusively for the BMW 7 Series by premium brand Bowers & Wilkins provides a crystal-clear audio experi- ence the likes of which has not been heard inside a car. Understanding that travel should be perceived as a pleasant and comfortable pastime, the BMW 7 Series found inspiration through the health consciousness of Asian tradi- tions. The Vitality Programme was created to increase the sense of well-being of rear seat passengers by loosening up back muscles, providing the valuable benefits to readjust and relax while travelling. Eight different exercise programmes are available to mobilise the muscles of the back and shoulders. The interactive body training is displayed on the rear-seat entertainment monitor, while sensors integrated into the rear seats give feedback to ensure the exercises are performed to the optimum. EFFICIENCY MODERN LUXURY AND SUSTAINABILITY JOIN FORCES Visibly efficiency: Active Air Stream Kidney Grille. From around 80km/h, air creates substantial resistance for a car. depending on cooling requirements, the BMW 7 Series elec- tronically opens and closes the radiator grille with its visible fins to optimize aerodynamics and fuel consumption. AN EXTRAORDINARY DRIVING EXPERIENCE Real strength of character is defined by inner strength, char- acterized by the endurance of past leaders. As such, redefin- ing the future of driving dynamics requires shedding unneces- sary weight, as BMW introduces Carbon Core: lightweight carbon fiber reinforced plastics (CFRP) into the body of a BMW mother brand vehicle – shedding up to 130 kilograms. Carbon is 50% lighter than steel and some 30% lighter than aluminum and yet many times stronger. After all, inner strength wins the day because the tough get going when the going gets tough. BMW INDIVIDUAL EXPRESSION OF PERSONALITY A Picasso original, the first Apple computer, a hand-crafted Riva Aquarama – it is their uniqueness which turns objects into events. The BMW Individual Collection and BMW Individual Manufaktur enable you to design your very own and unique BMW INDIVIDUAL COLLECTION BMW. Like almost no other object, your vehicle will become an expression of your individual character. Craftsmanship, materials, design–combining to create a reflection of yourself. A perfect blend of inspiration and creative freedom. That is the BMW Individual Collection. A multitude of equipment options makes it easy for you to create your own individual BMW. You can select perfectly matched BMW Individual equipment options from the moment you configure your vehicle. What follows, however, is even more exclusive. From the selection of the materials and the style of craftsmanship applied to them to design elements like colours and shape, every equipment item undergoes numer- ous process steps. All with one aim in mind: to combine perfect details into a BMW that perfectly reflects your char- acter. • BMW Individual paint finishes • BMW Individual fine-grain full Merino leather • BMW Individual interior trims • BMW Individual equipment BMW INDIVIDUAL MANUFAKTUR Unique design begins with a blank page.
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