SUNSHINE COAST DESTINATION DEVELOPMENT STRATEGY DESTINATION BC Heather Boyd MANAGER, VANCOUVER, COAST & MOUNTAINS AND INDUSTRY PROGRAMS
[email protected] Seppe Mommaerts MANAGER, DESTINATION DEVELOPMENT
[email protected] INDIGENOUS TOURISM ASSOCIATION OF BC Tracy Eyssens CEO 604 921 1070
[email protected] MINISTRY OF TOURISM, ARTS AND CULTURE Amber Mattock DIRECTOR, LEGISLATION AND DESTINATION BC GOVERNANCE 250 356 1489
[email protected] SUNSHINE COAST TRAIL SUNSHINE COAST | 2 Photo: Andrew Strain TABLE OF CONTENTS I. EXECUTIVE SUMMARY 1 c. Guiding Principles for Destination Development a. Distinctive Destination for the Sunshine Coast d. Motivating Experiences b. Distinctive Direction for the Sunshine Coast e. Development Themes II. ACRONYMS 3 f. Interaction of Development Themes and Motivating Experiences 7. STRATEGY AT A GLANCE 27 1. FORWARD & ACKNOWLEDGEMENTS 4 8. STRATEGIC PRIORITIES 28 2. INTRODUCING THE STRATEGY 6 a. Objectives & Actions a. Program Vision and Goals Theme 1: Improve Transportation To, From and Within b. Purpose of Strategy the Sunshine Coast c. A Focus on the Supply and Experience Theme 2: Attract, Retain and Train Skilled Workers d. Methodology and Provide Job Growth e. Project Outputs Theme 3: Enable Tourism Business Success and Viability Theme 4: Manage the Destination Collaboratively 3. ALIGNMENT 10 Theme 5: Implement Product Development and Experience Enhancement that Cultivate a Unique Sense of Place 4. SUCCESS NETWORK 12 Theme 6: Enhance the Quality of Services and Experiences 9. IMPLEMENTATION FRAMEWORK 55 5. A DISTINCTIVE DESTINATION — OVERVIEW OF THE SUNSHINE COAST 14 a. Catalyst Projects a. Geographic Description of the Area b. Provincial and Regional Priorities b. Description of the Population base, Communities c.