Becoming “The Right People”: Fan-Generated Knowledge Building (pre-print version) Kris M. Markman, Ph.D John Overholt Citation for version of record: Markman, K. M. & Overholt, J. (2011). Becoming “the right people”: Fan-generated knowledge building. In R. G. Weiner & S. E. Barba (Eds.), In the Peanut Gallery with Mystery Science Theater 3000: Essays on Film, Fandom, Technology and the Culture of Riffing (pp. 66-75). Jefferson, NC: McFarland & Co. Please address correspondence to the first author:
[email protected] Becoming “The Right People”: Fan-Generated Knowledge Building In a 1992 mini-documentary produced by Comedy Central, This is MST3K, show co- creator Joel Hodgson said, “We never say ‘Who’s gonna get this?’ We always say ‘The right people will get this’” (Price and Eicher 1992). This oft-repeated quote has served as a rallying cry of sorts for MST3K fans. It is an acknowledgement direct from the horse’s mouth that they are part of a special group—they are the people who “get it.” What they get, in this case, are the hundreds of often obscure jokes and references that make up the basis of the show. In carrying out the central premise of the show, making fun of bad movies, the writers call upon a wide range of cultural resources to build a highly intertextual text (Ott and Walter 2000). The references in any given MST3K episode reach well beyond popular culture, extending to literature, history, anthropology, and occasionally the writers’ own personal lives. The writers of the show acknowledge that obscurity, rather than familiarity, is in fact the goal; in the same documentary, Kevin Murphy says, “I think we’ve done our job if one viewer somewhere gets the most obscure joke that we put into the show…the obscure jokes are so much fun because there’s a very small percentage of people who get those, but the ones who do say, ‘My God they’re inside my head.