Culture and Creative Sectors in Horizon Europe – Cluster 2: Innovative Research on European Cultural Heritage & CCIs

Mariachiara Esposito , DG EAC, Culture Policy Unit #EuropeForCulture Background

The New European Agenda for Culture (May 2018)

1. Social dimension: harnessing the power of culture and cultural diversity for social cohesion and well-being 2. Economic dimension: supporting culture-based creativity in education and innovation, and for jobs and growth 3. External dimension: Strengthening international cultural relations Culture and Creativity Priorities and Policies

Work Plan for Culture 2019-22 (November 2018)

1. Sustainability in cultural heritage 2. Cohesion and well-being 3. An ecosystem supporting artists, cultural and creative professionals and European content 4. Gender equality 5. International cultural relations

17 concrete actions to be carried out over 4 years

Upcoming: Role of culture for territorial & social cohesion (under PT Presidency in 2021) Legacy of the EYCH

European Framework for Action on Cultural Heritage (Dec 2018)

5 Pillars, +60 actions

• Cultural heritage for an inclusive Europe: participation and access for all • Cultural heritage for a sustainable Europe: smart solutions for a cohesive and sustainable future • Cultural heritage for a resilient Europe: safeguarding endangered heritage • Cultural heritage for an innovative Europe: mobilising knowledge and research • Cultural heritage for stronger global partnerships: reinforcing international cooperation. CCS in the new R&I Framework Programme Horizon Europe

a new approach:

 - To the structure of the programme (Clusters and Missions: cross-cutting)  - To Impact and Innovation (engaging with stakeholders)  - To the CCS contribution to R&I (EYCH: Holistic, Mainstream/integrated, Evidence-based, Multistakeholder, Collaborative research)

• DESTINATION 2 – “Innovative Research on the European Cultural Heritage and the Culture and creative Industries” Endorsement of Destination 2

• Strong support from • Result of the wider the MS towards the consultation of wide spectrum of stakeholders: cultural & creative consistency with sector’s needs the entire Cluster Calls and Topics

• Call 2021 • Call 2022 • Key potential themes: • Key potential themes • Climate change effects and • Safeguarding tangible and green and digital intangible cultural technologies, heritage, promoting values management/sustainability/ and traditions, innovation practices and strengthening ecosystems competitiveness in CCIs, competitiveness of specific museums and cultural CCIs sectors after the institutions, shaping society Covis-19 crisis, through culture and CH understanding CCS enhancing transformations Objectives and Impact

• Aims: • contribute to European • Key expected impact: integration and societal • exploit the full potential of cohesion through better, cultural heritage, arts and wider access to culture, cultural and creative sectors heritage and the arts and as a driver of sustainable analysing the role of culture innovation and a European and cultural heritage in sense of belonging, through a multi-cultural societies, continuous engagement with contributing to sustainable society, citizens and economic growth and job creation, as sectors as well as through well as to key policy priorities better protection, restoration such as the European Green and promotion of CH Deal and SDGs CCIs definition and sectors - Article 2 'cultural and creative sectors' means all sectors whose activities are based on cultural values and/or artistic and creative expressions, whether these activities are market or non-market oriented and whatever the type of structure that carries them out.

These activities include the creation, the production, the dissemination and the preservation of goods and services which embody cultural, artistic or creative expressions, as well as related functions such as education, management or regulation.

The cultural and creative sectors include in particular architecture, archives and libraries, artistic crafts, audiovisual (including film, television, video games and multimedia), cultural heritage, design, festivals, music, performing arts, publishing, radio and visual arts

The definition given by European Statistical system network on CCS (ESSnet)

"Cultural activities are understood as all types of activities based on cultural values and/or artistic expressions. Cultural activities include market- or non-market-orientated activities, with or without a commercial meaning and carried out by any type of producers and structure (individuals, organizations, businesses, groups, amateurs or professionals)."

10 domains, namely: 1) Heritage, 2) Archives, 3) Libraries, 4) Book and Pres, 5) Visual arts (plastic arts, photography, design), 6) Performing Arts (music, dance, drama, combined arts and other live shows) , 7) Audiovisual & Multimedia (film, radio, television, video, sound recordings, multimedia works and videogames), 8) Architecture (but only the creation function), 9) Advertising (only the creation function) and 10) Art crafts

6 functions, namely: 1) Creation, 2) Production/Publishing, 3) Dissemination/Trade, 4) Preservation, 5) Education and 6) Management/Regulation. Data and Statistics

The Economic contribution of the CCIs to EU GDP and Employment

CCSs account for 4.4% of EU GDP (2011 data), and 3.8 % of total employment in the EU – that is up to 8 millions of jobs.

CCIs are a clear contributor to EU's current economy, thanks to close to 1.4 million small and medium-sized businesses generating and distributing creative content all over Europe. With the right enablers, they have the potential to play an even more important role in EU's future growth.

The core creative industries in the generate €558 billion in value added to GDP The Impact of Covid-19 on CCIs

• - Three out of four scenarios support the assumption that CCI is not just the cyclic downturn of consumption and investment. The system crisis of CCIs is a danger for the incomes of at least 80% of the 12 million employees and companies in Europe. • • - The so-called soft infrastructures accounting for the positive impacts and spill over effects of CCIs for cities, the economy and the wider society and well-being are also endangered. The CCIs are hard structures for the fabric of society.

• - The system crisis of CCI will also severely impede the recovery of cities and their life quality for its citizen; innovations in the wider economy, especially in ICT, IoT and the Circular Economy; the personal well-being of millions of citizen as free personal time is solely depending on cultural and creative contents. The long-term effects of the Covid-19 virus on the arts, culture and CCIs may manifest as a less open, democratic and sustainable Europe. The future 2021-2027

EU budget powering recovery plan for Europe

• REACT-EU: +55 billion EUR through cohesion policy accross sectors (incl. culture) in 2020- 2022 – follow-up of CRII

• Future cohesion policy 2021-2027: better exploiting potential of culture and tourism

• Creative Europe 2021-2027: 1.52 b EUR, i.e. 8% increase compared to 2014-2020 level and 15% compared to February 2020 draft EUCO conclusions

• InvestEU: support under several strands, incl. cultural heritage infrastructure, social investment and skills support for cultural and creative activities

• Digital Europe Programme: can help cultural sectors to tackle digital transformation (8.2 b EUR)

• Horizon Europe: specific cluster for CCS as well as European Institute of Innovation & Technology’s KIC on CCIs

#EuropeForCulture Covid-19

COVID-19 & Cultural and Creative Sectors

Two on line platforms - Member States & Creatives UNITE to exchange info

Creatives UNITE In one month:  16,000 Users  44,327 Page Views  350 entries

 Online Meeting with Commissioner Gabriel, MEPs and the sector 26 June 2020 Recording available here

#EuropeForCulture Study on creative value chains in CCS Mapping the creative value chains A study on the economy of culture in the digital age published in May 2017

Analysis of sectoral value chain reports for visual arts, performing arts, cultural heritage, artistic crafts, book publishing, music, film, TV and broadcasting, multimedia Focus on existing market imperfections in creative value chains through the digital shift and the value gap https://ec.europa.eu/culture/news/20170606-new-study-creative-value-chains_en Date: in 12 pts CCIs role is increasingly appreciated:

More than 70 EU regions have chosen CCIs as a priority of their smart specialisation strategies as part of regional funds, recognising them as a driver for regional growth and locally-rooted jobs.