Florencetown-Company-Profile.Pdf
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40 Company Profile Florencetown Our philosophy Florencetown was founded in 2006 by Luca Perfetto and Urbano Brini, college mates and passionate about tourism, with the mission to offer unique experiences in Florence and Tuscany, exclusive itineraries Our approach will always be based on innovative ideas and new ways to live Tuscany and the Italian focused on offering authentic culture, with a quality-centered perspective. products and delivering The Company today unforgettable experiences for our selected consumer target. Nowadays, Florencetown is a leading company in the incoming tourism market for Tuscany, providing scheduled and tailor made tours, special We’ll only recommend excursions and itineraries, with direct expansions and investments in transportation, food & beverage, accommodation, retail and information destinations we are really points. familiar with, and only those The corporate structure has also changed, since Dr. Patrizio Montevecchi, Luca’s tourism-passionate cousin, joined as a shareholder in 2013, taking services that will deliver our over the role of President in 2014. Urbano currently acts as Director of Marketing and Sales, while Luca as CEO. own standards. Florencetown produces its own tours, and this allows us to have a full A territory-based strategy, control on quality and overall organization of experiences. The company is highly specialized on the Florentine and Tuscan area and has quickly a well-trained team of expanded on the territory among the years. It currently operates from four locations among Florence city center and the Chianti countryside: a professionals, many relations head office, a Florence cooking school, a in Florence and Tuscany transportation department, a boutique winery and a cooking school in Chianti, and there are a few other projects under rapid development! and a lot of hard work will Florencetown employs more than 50 young professionals including guides, tour leaders, drivers, chefs and F&B crew, booking, marketing, make the difference for the administration each one with a deep focus for attention to details and on demanding clientele and will our guests’ daily care and satisfaction. help us to become Leaders for Lucaquality and Urbano, tourism November in 2006Tuscany. Company Profile Head Office, Florence Downtown The main office is the headquarter and administrative base of Florencetown, as well as the perfect starting point for all regular tours provided by the company and a reliable reference for visitors in Florence. It’s the backstage where different “behind the scenes” departments collaborate to design all the “light and magic” that make a Florencetown experience a memorable moment in life. It’s also the operation center for our Booking Department and for experiences we run in the city, such as the Uffizi and Vasari Corridor tours, the introductory Bike and Walking tours, the exciting Inferno Tour and the enjoyable and relaxing Boat Tour on the Arno River. Transportation and Chianti Department Our transportation department takes specific care of transfers and excursions in the Tuscan countryside, providing different vehicles for our Chianti experiences and an energetic group of highly trained tour leaders and drivers. Florencetown owns a complete fleet: 7 comfortable vans, 20 iconic Vespa scooters, 2 fascinating vintage Tuscany Tuk Tuks, 25 hybrid bicycles, 25 city bikes are all the different means of transportation we can provide to let travelers discover our land in different and dynamic ways. Thank to this department, our guests can be captured by the beauty of Tuscany by visiting vineyards and cellars, learning about art and wines while exploring the amazing Chianti Region by Bike, Vespa, Horse or the comfort of our vans. Tourist Points of Florence Florencetown, together with a strategic local partner, Ciao Florence tour operator, has developed a system of 3 information points in the city center, taking over old news stands and turning them into easily accessible and strategically placed locations, from where tourists are able to get free information and book tours and services. Tourist Points also offer assistance, free city maps, give info about attractions and events, up to providing numbers of medical emergency or other information useful to the tourists’ stay. They help the tourist and support them with the presence of qualified, multilingual employees, available 7/7 in case of any need . The Florence Tourist Points Project should see 5 to 8 new openings in the next 2 years to cover the majority of popular tourist sites in the city center of Florence. Company Profile INE A W CA & D D E O M O Y F FL ORENCE Food and Wine Academy: The Cooking Schools, the Restaurant and the Boutique Winery Our cooking department, which began center of Florence, where our guests with cooking classes, has now become learn how to prepare traditional Italian a company spin-off named Food & meals with our chefs, including basics Wine Academy of Florence which of Italian cuisine or pizza and gelato provides cooking classes, in addition to classes. typical meals and tastings in Florence It also manages a restaurant & bou- and the Tuscan countryside, under the tique winery located in the cellars of expert guidance of a team of profes- a historical Tuscan Villa in the Chianti sional chefs. Area. Here typical Tuscan meals for our This spin-off company was also made guests are prepared and are accompa- possible by the partnership with nied by visits of the cellars as well as Filippo Gargani, founder of Italy’s wine and olive oil tastings. Also at the Finest agency, and Andrea Melani, Villa, the Food & Wine Academy runs a owner of the Borgo Antico restaurant second cooking school in a fascinating in Florence. kitchen, where private and small group The Food & Wine Academy runs a cooking lessons take place. renowned cooking school in the city Company Profile Florencetown Regular Tours Florencetown’s constant attention to quality and authenticity can be seen through our regularly run shared tours. Different from other companies’ tours for their distinct originality and top quality standards, these tours always maintain small groups of guests and are run only in English to preserve the quality we strive for, and that can be constantly monitored since we self-produce these experiences. We guarantee daily departures even if there is only one participant for a tour and all experiences are skillfully overseen by the Booking Office, which is open every day of the year and also works as the meeting point for all these tours. We provide a full range of products with a focus on special interest tours like vespa and bike tours, visits to exclusive art collections and usually-unaccessible sights, cooking classes, wine experiences and even introductory city tours. Company Profile Florencetown Fit and Special Events Department Our high specialization on the territory also gives us the opportunity to create any private event and special activity in Florence and Tuscany. In this way, the FIT department “FLORENCETOWN PLUS” has successfully become a point of reference for many agents worldwide when it turns to provide beyond-expectation-services in Tuscany. Florencetown Plus provides a wide variety of high-end, customizable services, including private excursions to discover art and history, openings of famous museums and un-accessible locations, fine wine and food programs including private cooking classes, chef demonstrations and packages, catering for special occasions, as well as sky, land and sea transportations and logistic, take-over of exclusive properties, villa rentals, complete event planning and, most importantly, 24/7 concierge service. Company Profile Proud of Our Staff Company Profile CARLotta SANTI I am the woman of numbers. BENedetta In charge of the accounting BORRI department. But I have a liberal Highly passionate about tourism, I arts education and have a love challenges and I am extremely natural gift in seeing directly curious.I’ve always loved applying into the human heart, so often my business & management skills that my office turns into a to my interests, and that is what confessional. I have watched I do at Florencetown. Working Florencetown grow from a small here means dealing with two of my company into what it is now. I three greatest passions: travelling am happy to make ends meet and people. Everyday I make sure MARIO in my job, but what I want more EDOARDO that the high quality standards ZERILLO than anything, is that we do not GIACOMETTI are respected, in order to grant Traveling is my reason for forget about our roots: making (IR)Rational. Attracted by numbers our guests the most unforgettable living. When I was a child, travelers and internal guests and in love with art. Studied experiences. PS. If you are the best gift I received was a happy must be always our belief mechanical engineering but wondering...my third passion is globe. On the beaches of my and we should not only look at thought to be Alberto Giacometti’s descendant or a design wizard. basketball :-) island I was fascinated by the figures, but also at the quality of Quite wrong. Went back to different accents. While working life of people working. numbers. Lived in the USA. Came at Florencetown, I have the back to find the perfect blend for opportunity to recommend my bipolarity in Florencetown: corners of Tuscany that will as Operations Manager I’ve excite travelers, because first dealt with logistics and human of all...they have excited me. resources. As Marketing Manager, I do not trust the tour guides I now deal with both numbers or even the words of another. and creativity. If I can wear a blue I must experience what I watch, it’s because “he’s strange, suggest. I am lucky. I was born he’s into marketing”. on an island full of charm and I live in Tuscany, a region full of splendor.