Data Center Optimization Jim Gao, Google
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												  “Where the Internet Lives” Data Centers As Cloud InfrastructureC HAPTER 3 “Where the Internet Lives” Data Centers as Cloud Infrastructure JN OEN IFER H LT AND PATRICK VONDERAU mblazoned with the headline “Transparency,” Google released dozens of Einterior and exterior glossy images of their data centers on the company’s website in 2012. Inviting the public to “come inside” and “see where the In- ternet lives,” Google proudly announced they would reveal “what we’re made of— inside and out” by offering virtual tours through photo galleries of the tech- nology, the people, and the places making up their data centers.1 Google’s tours showed the world a glimpse of these structures with a series of photographs showcasing “the physical Internet,” as the site characterized it. The pictures consisted mainly of slick, artful images of buildings, wires, pipes, servers, and dedicated workers who populate the centers. Apple has also put the infrastructure behind its cloud services on display for the digital audience by featuring a host of infographics, statistics, and polished inside views of the company’s “environmentally responsible” data center fa- cilities on its website.2 Facebook, in turn, features extensive photo and news coverage of its global physical infrastructure on dedicated Facebook pages, while Microsoft presents guided video tours of their server farms for free download on its corporate website.3 Even smaller data centers like those owned by Eu- ropean Internet service provider Bahnhof AB, located in Sweden, are increas- ingly on digital exhibit, with their corporate parents offering various images of server racks, cooling and power technology, or even their meeting rooms, Copyright © ${Date}.
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												  Google's Hyperscale Data Centres and Infrastructure Ecosystem in EuropeGOOGLE’S HYPERSCALE DATA CENTRES AND INFRASTRUCTURE ECOSYSTEM IN EUROPE Economic impact study CLIENT: GOOGLE SEPTEMBER 2019 AUTHORS Dr Bruno Basalisco, Managing economist, Head of Digital Economy service Martin Bo Westh Hansen, Managing economist, Head of Energy & Climate service Tuomas Haanperä, Managing economist Erik Dahlberg, Senior economist Morten May Hansen, Economist Joshua Brown, Analyst Laurids Leo Münier, Analyst 0 Malthe Faber Laursen, Analyst Helge Sigurd Næss-Schmidt, Partner EXECUTIVE SUMMARY Digital transformation is a defining challenge and opportunity for the European economy, provid- ing the means to reinvent and improve how firms, consumers, governments, and citizens interact and do business with each other. European consumers, firms, and society stand to benefit from the resulting innovative products, processes, services, and business models – contributing to EU productivity. To maximise these benefits, it is key that the private and public sector can rely on an advanced and efficient cloud value chain. Considerable literature exists on cloud solutions and their transformative impact across the econ- omy. This report contributes by focusing on the analysis of the cloud value chain, taking Google as a relevant case study. It assesses the economic impact of the Google European hyperscale data cen- tres and related infrastructures which, behind the scenes, underpin online services such as cloud solutions. Thus, the report is an applied analysis of these infrastructure layers “above the cloud” (upstream inputs to deliver cloud solutions) and quantifies Google’s European economic contribu- tion associated with these activities. Double-clicking the cloud Services, such as Google Cloud, are a key example of a set of solutions that can serve a variety of Eu- ropean business needs and thus support economic productivity.
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												  Data Centers and Cloud Computing Data CentersData Centers and Cloud Computing Data Centers • Large server and storage farms – 1000s of servers • Intro. to Data centers – Many TBs or PBs of data • Virtualization Basics • Used by – Enterprises for server applications – Internet companies • Intro. to Cloud Computing • Some of the biggest DCs are owned by Google, Facebook, etc • Used for – Data processing – Web sites – Business apps Computer Science Lecture 22, page 2 Computer Science Lecture 22, page 3 Inside a Data Center MGHPCC Data Center • Giant warehouse filled with: • Racks of servers • Storage arrays • Cooling infrastructure • Power converters • Backup generators • Data center in Holyoke Computer Science Lecture 22, page 4 Computer Science Lecture 22, page 5 Modular Data Center Virtualization • ...or use shipping containers • Each container filled with thousands of servers • Can easily add new containers • Virtualization: extend or replace an existing interface to – “Plug and play” mimic the behavior of another system. – Just add electricity – Introduced in 1970s: run legacy software on newer mainframe hardware • Allows data center to be easily • Handle platform diversity by running apps in VMs expanded – Portability and flexibility • Pre-assembled, cheaper Computer Science Lecture 22, page 6 Computer Science Lecture 22, page 7 Types of Interfaces Types of OS-level Virtualization • Different types of interfaces – Assembly instructions – System calls • Type 1: hypervisor runs on “bare metal” – APIs • Type 2: hypervisor runs on a host OS • Depending on what is replaced /mimiced,
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												  Deploy, Operate, and Evolve Your Data Center: HP Datacenter CareBrochure Deploy, operate, and evolve your data center HP Datacenter Care The data center is evolving—shouldn’t Improve agility, scalability—react at the your support keep pace? speed of business Historically, business-critical IT has been delivered on dedicated, HP Datacenter Care service is designed to support this homogenous, and proprietary infrastructures. In this siloed results-oriented approach by providing an environment-wide IT model, performance, uptime, and security outweighed support solution tailored to your needs. HP Datacenter Care considerations of speed, agility, and cost. Now, however, the trends is a flexible, comprehensive, relationship-based approach to of mobility, big data, and cloud computing are fundamentally personalized support and management of heterogeneous data changing how you deliver information, and how technology is centers. Datacenter Care is a structured framework of repeatable, implemented, moving closer to unconstrained access to IT. tested, and globally available services “building blocks.” You have an account support manager (ASM) who knows your business and your IT is delivered as services anywhere, across hybrid deployments of IT environment, and who can help you select the services you need private, managed, and public cloud, as well as traditional IT. It’s what from an extensive portfolio of support and consulting services. The HP is developing as the Converged Cloud, and it can finally allow ASM leverages our experience in supporting complex environments, enterprises to achieve business agility, with choice and improved global support partnerships, and technical expertise. ROI. Today, HP is a leader in the industry for support services, for customers worldwide who need to keep their systems running, So you get exactly the services you need—when and where you reduce costs, and avoid issues.
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												  The Cloud-Enabled Data CenterA Revolutionary Technology Extending the Ultra-Broad Functionality of Ethernet White Paper May 2013 The Cloud-Enabled Data Center The Cloud-Enabled Data Center Introduction A growing number of organizations are adopting some form of cloud computing to meet the challenges of rapidly deploying their IT services and addressing their dynamic workload environments while maximizing their IT return on investments (ROIs). Cloud computing gives users the ability to access the IT resources faster than traditional and virtual servers. It also provides improved manageability and requires less maintenance. By deploying technology as a service, your users access only the resources they need for a specific task, which prevents you from incurring costs for computing resources not in use. In addition, developing a cloud-enabled data center can improve operational efficiencies while reducing operational expenses by 50%. Panduit, the leader in Unified Physical Infrastructure offerings, and IBM, a pioneer in delivering cloud computing solutions to clients, have joined forces to deliver optimized, custom and preconfigured solutions for the cloud- enabled data center. This white paper describes how network, storage, compute and operations are important factors to consider when deploying private and public cloud computing in the data center. Specifically, it examines integrated stack/pre- configured and custom cloud deployments. It also explains the importance of the physical infrastructure as the foundation in successful cloud deployment and maintenance. Finally, it showcases how IBM’s depth of experience in delivering systems and software for cloud solutions when combined with Panduit’s physical infrastructure expertise, provides a tremendous impact on room-level data center environmental and new-age topology.
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												  Data CentersREPORT HIGHLIGHTS Technological innovations are rapidly changing our lives, our Heat sensing drones deployed after natural disasters to locate businesses, and our economy. Technology, no longer an isolated survivors and deliver lifesaving equipment can arrive at the scene business sector, is a facilitator enabling innovation, growth, and faster than first responders. Wearable technologies that we sport the strengthening of America’s traditional business sectors. From help us lead healthier lifestyles. Distance learning courses empower transportation and energy to finance and medicine, businesses children and adults to learn new skills or trades to keep up with rely on technology to interact with their customers, improve their the constantly evolving job market. Innovations in science, energy, services, and make their operations more globally competitive. manufacturing, health care, education, transportation and many Innovative technology is deeply integrated into the economy and other fields—and their jobs—are being powered by data centers. is the driving force behind the creation of new jobs in science, health care, education, transportation, and more. Technology has But the benefits of data centers go beyond powering America’s fundamentally transformed our economy—and is poised to fuel even cutting-edge innovations. The economic impact, direct and indirect, more growth in the future. is substantial. Overall, there were 6 million jobs in the U.S. technology industry last While being built, a typical data center employs 1,688 local workers, year, and we expect this to increase by 4.1% in 2017. Technology- provides $77.7 million in wages for those workers, produces $243.5 related jobs run the gamut—from transportation logistics and million in output along the local economy’s supply chain, and warehousing to programmers and radiologists.
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												  Mapreduce Programming Oct 30, 201215-440" MapReduce Programming Oct 30, 2012" Topics" n" Large-scale computing" l" Traditional high-performance computing (HPC)! l" Cluster computing! n" MapReduce" l" Definition! l" Examples! n" Implementation" n" Alternatives to MapReduce" n" Properties" – 1 –! Typical HPC Machine" Compute Nodes" Compute Nodes n" High end processor(s)" CPU CPU CPU • • • n" Lots of RAM" Mem Mem Mem Network" n" Specialized" Network n" Very high performance" Storage Server" • • • n" RAID-based disk array" Storage Server – 2 –! HPC Machine Example" Jaguar Supercomputer" n" 3rd fastest in world" Compute Nodes" n" 18,688 nodes in largest partition" n" 2X 2.6Ghz 6-core AMD Opteron" n" 16GB memory" n" Total: 2.3 petaflop / 300 TB memory" Network" n" 3D torus" l" Each node connected to 6 neighbors via 6.0 GB/s links! Storage Server" n" 10PB RAID-based disk array" – 3 –! HPC Programming Model" Application Programs Software Packages Machine-Dependent Programming Model Hardware n" Programs described at very low level" l" Specify detailed control of processing & communications! n" Rely on small number of software packages" l" Written by specialists! l" Limits classes of problems & solution methods! – 4 –! Bulk Synchronous Programming" Solving Problem Over Grid" n" E.g., finite-element computation" Partition into Regions" n" p regions for p processors" Map Region per Processor" n" Local computation sequential" n" Periodically communicate boundary values with neighbors" – 5 –! Typical HPC Operation" Characteristics" n" Long-lived processes" Message Passing" n" Make use
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												  Comparison of Availability Between Local and Cloud Storage Leviathan Security GroupComparison of Availability Between Local and Cloud Storage Leviathan Security Group limitless innovation. no compromise. Introduction The U.S. National Institute for Standards and Technology denes cloud computing as having ve essential characteristics: on-demand self- service for provisioning, network access, the use of virtual machines to provide servers, rapid elastic provisioning and release of servers, and metering capability on the service provided.1 This paper seeks to answer whether, from the perspective of availability of data, especially in the face of natural or manmade threats to data and access, cloud computing is able to provide a greater benet than local data storage. For the purposes of this discussion, local data storage will include arrangements where data is kept on business premises or in a nearby datacenter, such as a colocation facility or other rigidly-provisioned resource. We will rst examine the signicant dierentiator that cloud computing provides in this space, and then examine dierent scales of threats to availability to see whether local data storage or cloud data storage fares better against known historical threats. 2 The Cloud Dierentiator: Geographic Redundancy At its heart, cloud computing and cloud storage are exactly the same as computing and storage provided through a datacenter or SOHO server; the cloud is made of computers. The dierence between cloud- based storage and local storage is that using cloud-based storage allows replication between separate geographic regions. Indeed, the key feature of
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												  Envisioning the Cloud: the Next Computing ParadigmMarketspace® Point of View Envisioning the Cloud: The Next Computing Paradigm March 20, 2009 Jeffrey F. Rayport Andrew Heyward Research Associates Raj Beri Jake Samuelson Geordie McClelland Funding for this paper was provided by Google, Inc Table of Contents Executive Summary .................................................................................... i Introduction................................................................................................ 1 Understanding the cloud...................................................................... 3 The network is the (very big, very powerful) computer .................... 6 How the data center became possible ............................................. 8 The passengers are driving the bus ...................................................11 Where we go from here......................................................................12 Benefits and Opportunities in the Cloud ..............................................14 Anywhere/anytime access to software............................................14 Specialization and customization of applications...........................17 Collaboration .......................................................................................20 Processing power on demand...........................................................21 Storage as a universal service............................................................23 Cost savings in the cloud ....................................................................24 Enabling the Cloud
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												  Ovirt Storage OverviewOvirt Storage Overview Jun 8 th, 2012 Barak Azulay Storage overview – oVirt workshop 2011 1 Agenda ● Defining the problem ● Roadmap ● Storage Domain ● How to contribute ● Storage Pool ● Q&A ● Example ● Domain Classes ● Domain Types ● File Domains ● Block Domains ● SPM ● Thin Provisioning Storage overview – oVirt workshop 2011 2 Defining the problem ● The requirements ● Manage tens of thousands of virtual disk images ● Each image potentially accessible from hundreds (thousands?) of nodes ● Support both file based storage as well as raw block devices ● The assumptions ● Exclusive access when used ● Big (X GBs) ● Centralized manager (can be HA in and by itself) Storage overview – oVirt workshop 2011 3 Defining the problem - guidelines ● High level, image centered API ● Cluster safe ● High performance (not in data path) ● Highly available ● no single point of failure ● Continues working in the absence of the manager ● Backing storage agnostic Storage overview – oVirt workshop 2011 4 Storage Domain ● A standalone storage entity ● Stores the images and associated metadata (but not VMs) Only true persistent storage for VDSM Domain Storage overview – oVirt workshop 2011 5 Domain Classes ● Data ● Master ● ISO (NFS only) ● Backup (NFS only) ● Domain classes are planned for deprecation Storage overview – oVirt workshop 2011 6 Domain Types ● File Domains (NFS, local dir) ● Use file system features for segmentation ● Block Domains (iSCSI, FCP, FCoE, SAS, ...) ● Use LVM for segmentation ● Very specialized use of LVM Storage overview – oVirt workshop
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												  The Cloud V. Data Center DecisionSPECIAL REPORT The cloud v. data center decision COPYRIGHT ©2017 CBS INTERACTIVE INC. ALL RIGHTS RESERVED. THE CLOUD V. DATA CENTER DECISION TABLE OF CONTENTS 03 Cloud v. data center: Key trends for IT decision-makers 11 Infographic: Cloud use is growing, but the data center isn’t dead yet 12 Understanding the pros and cons of five cloud types 16 Five major pitfalls to avoid in a cloud migration 19 Multi-cloud is a messy reality, but there’s hope 23 Six reasons why companies hang on to their data centers 27 Has IT’s default setting switched from data center to cloud? 30 How hybrid cloud is strengthening Fitness First 2 COPYRIGHT ©2017 CBS INTERACTIVE INC. ALL RIGHTS RESERVED. THE CLOUD V. DATA CENTER DECISION CLOUD V. DATA CENTER: KEY TRENDS FOR IT DECISION-MAKERS BY CHARLES MCLELLAN Cloud-based compute, networking and storage infrastructure, and cloud-native applications, are now firmly on the radar of IT managers—be they in startups, small businesses or large enterprises. So much so that, whereas a few years ago the question facing CIOs was “Which workloads should I move to the cloud?”, it’s now becoming “Which, if any, workloads should I keep on-premises?”. While most organisations will probably end up pursuing a hybrid cloud strategy, it’s worth examining this turnaround, and the reasons behind it. The general background, as ZDNet has explored in recent special features, is the competitive pressure for organisations to undergo a digital transformation based on cloud-native applications and methods such as DevOps, in pursuit of improved IT and organisational performance.
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												  Alphabet 2020Alphabet Alphabet 2020 Annual 2020 Report 2020 Rev2_210419_YIR_Cover.indd 1-3 4/19/21 7:02 PM Alphabet Year in Review 2020 210414_YIR_Design.indd 1 4/15/21 3:57 PM From our CEO 2 Year in Review 210414_YIR_Design.indd 2 4/15/21 3:57 PM To our investors, You might expect a company’s year in review to open with big numbers: how many products we launched, how many consumers and businesses adopted those products, and how much revenue we generated in the process. And, yes, you will see some big numbers shared in the pages of this report and in future earnings calls as well, but 22-plus years in, Google is still not a conventional company (and we don’t intend to become one). And 2020 was anything but a conventional year. That’s why over the past 12 months we’ve measured our success by the people we’ve helped in moments that matter. Our success is in the researchers who used our technology to fight the spread of the coronavirus. It’s in job seekers like Rey Justo, who, after being laid off during the pandemic, earned a Google Career Certificate online and was hired into a great new career. And our success is in all the small businesses who used Google products to continue serving customers and keeping employees on payroll … in the students who kept learning virtually on Google Classroom … and in the grandparents who read bedtime stories to grandchildren from thousands of miles away over Google Meet. We’ve always believed that we only succeed when others do.