Ｓｈｉｂｕｙａ ＰＲｂｏｏｋ Issued June, 2014 Tokyu Corporation Contact information for inquiries regarding this PRbook: Email: [email protected] Regulations Concerning the Use of Photos in the Shibuya PR Book ◆Image Use Period Three years from the distribution start date (30th May, 2014) ◆Scope of Use Articles that make use of the Shibuya PR Book content ◆Prohibited Use The following uses are prohibited. Please exercise caution, as penalties will apply in the event prohibited use is deemed to have taken place. - Use in advertising - Forwarding of the images from the recipient company to a third party - Sensitive use of the subjects in the images (defamation, slander, etc.) - Transfer of photo copyright ◆Usage Procedures When using the following images, always include the image credits in both printed media and web-based (digital) media. P6 (c)2014-2017/kyodonews/ (c)2014-2017/kyodonews/ (c)2014-2017/The Asahi amanaimages amanaimages Shimbun/amanaimages P26 (c)2014/amanaimages (c)2014/amanaimages P27 (c)2014/amanaimages Index What is Shibuya? 2‒3 The Captivating City of Shibuya 4‒5 Shibuya, City of Fashion 6‒7 Commercial Facilities in Shibuya 8‒11 Shibuya, City of Cuisine 12‒13 Shibuya, City of Entertainment 14‒17 Accommodation in Shibuya 18‒19 Shibuya, Bit Valley 20‒21 Redevelopment of Shibuya 22‒23 Free Wi-Fi Service for Foreign Travelers 24 Unique Neighboring Towns of the Greater Shibuya Area 25‒29 What is Shibuya? Shibuya is the most exciting city in Japan. Some even say that “you haven’t truly visited Tokyo until you’ve been to Shibuya.” Its major facilities are located around Shibuya Station, within a 10-minute walk. Since this is a city that symbolizes youth culture and fashion, and the birthplace of trends, businesses started to gather there and gave it the name Bit Valley as it became an area for developing IT businesses. Overlooking Shibuya from Hachiko Square, you can see the Scramble Access to Shibuya Shibuya is located in the southwest part of central Tokyo. Access to Shibuya once entering Japan is very simple. Airport shuttle buses run directly there from Haneda Airport and Narita Airport. This is a highly convenient means of transportation with frequent service, taking just 40 minutes from Haneda and 90 minutes from Narita. Shibuya Station is a terminal station that ranked third in the world for number of passengers, with connections to eight train lines. Harajuku, Shinjuku, and Roppongi (with a transfer) can be reached within 10 minutes, and Asakusa, Tokyo Skytree, and Yokohama within 30 minutes without changing trains. Shibuya could be called Tokyo’s greatest location for sightseeing. 2 Crossing, soaring buildings, and colorful signs that create this Tokyo-tinged atmosphere. Despite its central location it is blessed with extensive green spaces in the near surroundings, such as at Meiji Shrine and Yoyogi Park. It is also an entertainment city that always attracts attention with its many theaters, cinemas, and live music clubs. Shibuya, City of Charm A city that continues to lead this generation, Shibuya channels the latest trends in fashion and culture. The renowned Scramble Crossing located in front of Shibuya Station crowds with a vast number of pedestrians, and it is known worldwide as a scene symbolic of Tokyo. 3 The Captivating City of Shibuya Shibuya is a city that attracts not only visitors from around Tokyo, but also many tourists from in country and abroad. It is a city with huge popularity among foreign tourists, in which a diverse range of elements, including Japan’s leading culture and cutting-edge technology, merge, and it attracts the attention of people highly conscious of information. It has also been featured in many Hollywood movies, such as Babel (2006) directed by Alejandro González Iñárritu, who won the Best Director Shibuya is the #1 City in Tokyo, with the Most Visitors According to a questionnaire of foreign visitors upon their departure from Japan, Shibuya was the city with the most visitors. The responses, by nationality, show that the majority of people in the survey who were from France, Spain, Italy, and Australia visited Shibuya. Destination Ranking (n=7,694,MA) Visit Ratio by Nationality * #1 visitor ratio to Shibuya in red Korea（n=1350） 42.1% Shibuya 42.5% Taiwan（n=726） 39.9% Shinjuku 41.8% China（n=855） 35.4% Ginza 38.1% Hong Kong（n=209） 43.5% Thailand（n=282） 47.5% Akihabara 33.6% Singapore（n=160） 38.1% Asakusa 33.4% Malaysia（n=161） 44.7% Harajuku・Aoyama 30.8% The United States（n=956） 36.6% Canada（n=164） 41.5% Ueno 26.5% The U.K.（n=275） 42.5% Tokyo・Marunouchi 26.3% Germany（n=265） 42.6% Akasaka・Roppongi 23.4% France（n=272） 64.0% Italy（n=168） 54.2% Odaiba・Tokyo Bay 19.7% Spain（n=142） 62.0% 0% 10% 20% 30% 40% 50% Australia（n=317） 53.0% Other countries（n=1233） 41.9% 0% 10% 20% 30% 40% 50% 60% 70% Source: “2012 Foreign Travelers Behavioral Characteristics Survey By Country” Tokyo Metropolitan Government The Statue of Hachiko: The Dog Who Waited Faithfully for His Master The Statue of Hachiko is a bronze statue of an Akita dog located in Shibuya Station Square, and serves as Japan’s most famous meeting point. Hachiko faithfully awaited his owner’s return by going to Shibuya Station everyday for seven years, not knowing his owner had passed away, which touched people’s hearts. The story was adapted as a movie, Hachi: A Dog’s Tale, in 2009, starring Richard Tiffany Gere and directed by Lasse Hallström. 4 Award at the Cannes Film Festival, and starring Brad Pitt, Lost in Translation (2003) directed by Sofia Coppola and starring Bill Murray, and Resident Evil: Retribution (2012) directed by Paul W.S. Anderson and starring Milla Jovovich, and is used for on-location shooting as a city representative of Japan. This is a world-famous city full of attractions. Scramble Crossing Scramble Crossing in front of Shibuya Station packed with vast numbers of pedestrians is famous worldwide. Shibuya’s Scramble Crossing is Japan’s most famous intersection, well-known in television and other media. Up to around 3,000 people cross the intersection every time the traffic stops and the walk lights change. Pedestrians all converge at the same time as people heading to the station and down major streets intersect, creating a flood of humanity, imbuing the city with liveliness and accompanied by multiple large-scale display screens. Numerous Display Screens Light Up Shibuya, Like Something from a Sci-Fi Movie Similar to New York’s Times Square, Shibuya has numerous large digital signs, the most in Tokyo. With abundant ads that make the most of the location, it is a place where Japan’s trends are on display. Number of Visual Advertisements Broadcasting Fees of Visual Ads per Day Shibuya 769 Shibuya 10 Ginza・Yurakucho Ginza・Yurakucho 3 144 Shinjuku 4 Shinjuku 223 Akihabara 5 Akihabara 582 Roppongi 6 Roppongi 247 Ikebukuro 1 Ikebukuro 30 0 5 10 15 (K¥) 0 200 400 600 800 1000 Source: oogata-vision.com Source: oogata-vision.com 5 Shibuya, City of Fashion Tokyo is a world-leading fashion city and of all the sectors of Tokyo, Shibuya is the city with the most fashion influence. Since the 1970s, it has established an equal status with Harajuku as a fashion capital with the advancement of PARCO, MARUI, and the birth of SHIBUYA109. In the 1990s, it gained greater attention as an information source due to the media’s frequent coverage of the gyaru (gal) trend. Gyaruo fashion, the male counterpart of gyaru, and the fashion called onii-kei History of Shibuya: Trendsetting District in Youth Fashion In 1968, the Seibu department store expanded to Shibuya and in 1973, PARCO opened. Their presence led the city earned the status of a trend-setting district of youth culture and a mecca of fashion and trends. In the 1990s, the gyaru trend began. Media coverage of these movements brought attention to Shibuya not only for being the fashion capital but also as a source of information and trends. (c) 2014-2017/kyodonews/amanaimages (c) 2014-2017/kyodonews/amanaimages (c) 2014-2017/The Asahi Shimbun/amanaimages 6 (older brother style) also spread nationwide. And with a collection of stores from domestic flagship stores of so-called fast fashion retailers such as ZARA, H&M, and Forever21 to select shops, it has become a city that attracts attention not only from Japan but all over the world. Shibuya—#1 Spot That Comes to Mind When Hearing City of Fashion The number of fashion buildings within Shibuya Ward is ranked top in Japan (by ward). Shibuya is thought of as the city of fashion. Number of Fashion Buildings (by Building) The City Thought of as the City of Fashion Shibuya-City 19 Shibuya 22.3% Harajuku 22.2% Chiyoda-City 10 Omotesando・Aoyama 20.2% Chuo-City 12 Ginza・Yurakucho 9.5% Minato-City 6 Kobe-shi 6.1% Shinjuku-City 18 Daikanyama・Ebisu 3.4% Taito-City 6 Shinjuku 3.0% Toshima-City 12 Roppongi 2.8% Ikebukuro 2.0% 0 5Source:10 Girls Woman15 20 Jiyugaoka 1.0% 0% 5% 10% 15% 20% 25% Source: Research by Tokyu Research Institute, Inc. (Nationwide Individuals Surveyed) From Shibuya to the World World-Famous Fashion Festival— Mercedes-Benz Fashion Week TOKYO This is Japan’s number one fashion festival. It started with the opening of the Shibuya Hikarie skyscraper and retail complex by Tokyu Corporation, which aims to reinforce the power of spreading the information and culture of Shibuya, and Mercedes-Benz Fashion Week TOKYO (MBFWT), which seeks to strengthen and globalize Japan’s fashion and creative influence, by sharing a vision along with Tokyu Department Store, which operates ShinQs located inside the Shibuya Hikarie commercial facility.