sign in sign up
<<
Home , Downtown Boston, Downtown Crossing, Millennium Place, Seaport District, Winter Street (Boston)

A REPORT FROM THE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT 1

20162016 2 THE TRANSFORMATION OF A REPORT FROM THE BUSINESS IMPROVEMENT DISTRICT 3

MESSAGE FROM THE PRESIDENT AND CEO, MAYOR MARTIN J. WALSH DOWNTOWN BOSTON BID CONGRATULATIONS TO THE DOWNTOWN BOSTON BUSINESS IMPROVEMENT DISTRICT ON Dear Readers, from major new construction, such as 45 Province, and Mil- lennium Tower, to a growing number of retail and new businesses that are at- CELEBRATING ITS FIFTH ANNIVERSARY This special progress report on the tracting additional employees and clients to the area, to our status as one of the transformation of Downtown Cross- fastest growing residential neighborhoods in the city. The next phase of our de- I’m grateful for the energy that the formed a new innovation hub, attracting more talent, more residents, and more ing provides an update on the Down- velopment includes a strategic planning exercise, which will be under way soon. Downtown Boston BID has brought great ideas for our future. town Boston Business Improvement into the heart of Boston. Far-sight- District as it celebrates its fifth anni- The foundation of our success has been direct communication with the many ed leaders and dedicated business I love being Downtown and seeing all the positive activity. Every day, these versary. The BID’s members and our people who are committed to promoting the future of Downtown Boston, and owners joined forces to create a wel- streets come to life with commuters, students, shoppers, theater-goers, and con- staff are working together to make thanks are in order to each of them. We are especially grateful to our active and coming and vibrant atmosphere. As struction workers. We’re especially thankful for the BID ambassadors who help Downtown “the place people want committed board of directors, business and property owners, astute advisers a result, developers, residents, busi- visitors and keep the area clean. For these reasons, and many more, Boston is to be.” We are delighted with the from the public and private sectors, residents and non-profit organizations. All nesses, restaurants, and retailers proud to call Downtown the heart of our City. transformation that has taken place, have worked to ensure that Boston has a thriving Downtown. A special thank- Rosemarie E. Sansone Boston Mayor Martin J. Walsh have responded by coming back to as the district has been catalyzed by you to Mayor Martin J. Walsh and his administration for their continued com- Downtown Boston. They’ve trans- I thank everyone involved in the BID for their dedication in helping Downtown private investment of more than $3.9 billion during the past decade-plus. This mitment and responsiveness, and the members of the , as formed a once struggling district into the thriving neighborhood and visitor realize its potential and for being great members of Boston’s community. I look for- report, focusing on the past several years, offers a snapshot of the advances the we work together as collaborative partners. attraction it is today. ward to our work together as Downtown Boston continues to grow and prosper. Downtown Crossing area has made since the BID’s inception. The report also demonstrates our pride in Downtown Boston’s success story, as shown through On the behalf of our dedicated staff and BID Ambassadors we look forward to Downtown is reclaiming its legacy as a premier shopping district, for all tastes Sincerely, interviews with some of the people who have made this success possible. Sta- working with all of you in 2016. and budgets. And we’re seeing variety in the district that we haven’t seen before. tistical and analytical data will help you gain insight on how we measure our International businesses are making their U.S. debut here. Mixed-use develop- achievements. ments are bringing community and vitality. Startups and tech companies have Martin J. Walsh Rosemarie E. Sansone We have seen tremendous growth in a number of areas throughout the BID— President and CEO, Downtown Boston BID

2016 DOWNTOWN BOSTON BID OFFICERS JOHN H. “JACK” SPURR, JR. John H. Spurr, Jr...... Chairman Rosemarie E. Sansone ...... President and CEO TURNING ASPIRATIONS INTO REALITY Joseph Larkin ...... Vice Chair Brian Awe ...... Clerk William P. Cowin ...... Treasurer

If Downtown Boston Business Improvement District Chair Jack Spurr has a ly thereafter I received a call from mantra, it can be found in this quote from anthropologist Margaret Mead: Rosemarie asking me to join the 2016 DOWNTOWN BOSTON BID BOARD OF DIRECTORS campaign to create the Downtown “Never doubt that a small group of thoughtful, Boston Business Improvement Dis- Emily Batchelder ...... Vice President, CBRE/New England Margaret Ann Ings ...... Associate Vice President, committed citizens can change the world. trict. It took a bit of convincing, but her vision and leadership and that Scott Brown ...... Exec. Vice President, Lincoln Property Co. Joseph Larkin ...... Principal, Millennium Partners-Boston Indeed, it is the only thing that ever has.” of founding chairman John Rat- Stacy Cawley ...... Property Manger, Boston Properties Pamela Messenger ...... General Manager, Friends of Post Office Sq. Spurr keeps Mead’s words in sight on his desk and says that they have “been in- tigan along with the cooperation Brian Collins ...... Sr. Vice President, Clarion Partners John Murtha...... General Manager, spirational in many pursuits, but most significantly working with our team on the and support of then-Mayor Thom- BID and with my friends at Friendship Home, helping to make visions reality.” as Menino gave me confidence that Jeff Cook ...... Vice President, Fidelity Investments John Nucci ...... Senior Vice President, the mission could be accomplished. William P. Cowin ...... Managing Director, B&B Ventures Takako Oji ...... Executive Director, Ogawa USA Although his days are full as president of A.W. Perry, Inc., a real estate investment I was all-in, knocking on doors and Rory Cuddyer ...... Startup Manager, City of Boston John E. Rattigan, Jr...... Managing Partner, DLA Piper and management company, Spurr finds time to chair the boards of Friendship meeting with Downtown property Home, which supports people with developmental disabilities and their families, owners to get them on board.” Ronald Druker ...... President, The Druker Co., Ltd. Chad Remis ...... Managing Director, Oxford Properties and the Downtown Boston BID. He is also on the board of Rockland Trust Compa- Christine Dunn ...... President, Dunn Associates James Robertson, Jr...... Principal, Origen Ventures Now Spurr sees the fruits of that la- ny, which has a commercial lending and investment management office in the BID. Jennifer Settle ...... Asset Manager, Global Realty bor in an area that is clean, safe and David Epstein ...... President, The Abbey Group Spurr’s family has had a business presence in Downtown Boston since 1884, when vibrant with plantings, lights, music John H. “Jack” Spurr, Jr. Stephen N. Faber ...... Exec.Vice President, Related Beal Doug Sickler ...... General Manager, Pi Alley Garage his great-grandfather, Alonzo W. Perry, founded the firm at 125 Summer St. Over and events. Richard Finn ...... Vice President, E.B. Horn Co. Kevin Smith ...... Senior Director, TIAA-CREF the years, A.W. Perry has owned many properties in Downtown Boston. These David Greaney ...... President, Synergy Investments Mark Smith ...... Managing Director, Equity Office include 20 Winthrop Sq., a National Register historic property in which its head- “The BID has created a positive atmosphere, contributing significantly to the rebirth quarters is located, 77 Franklin St., and the “Summer Exchange Building.” The of Downtown Boston,” said Spurr. “The district has become a 24 hour area, includ- Katherine Greenberg ...... Asset Manager, Cambridge Associates/SRB Corp. John H. Spurr, Jr...... President, A.W. Perry firm also has buildings outside the BID. ing a huge growth in the residential population, a new and vibrant retail community Edward Haverty...... Vice President, Ruben Cos. Peter Standish, Jr...... Senior Vice President, Northland Investment Corp. and an office market which is attracting both new and established businesses.” Andrew Hoar ...... President, CBRE/New England Samuel R. Tyler ...... President, Boston Municipal Research Bureau Spurr is not the first of his family to work at improving Downtown. Frank Perry, who was the company chair when Spurr began his career, was a prime mover in But this gregarious man, who often can be seen in lighthearted conversation the successful effort to make Washington St. a pedestrian zone, and then com- with the uniformed BID ambassadors, sees more than business advantages in pany President S. Maxwell Beal carried on the firm’s involvement as treasurer the BID’s formation. He cherishes his new friendships. DOWNTOWN BOSTON BID STAFF of the Downtown Crossing Association, the BID’s predecessor. The extended family remains involved in the firm, with Spurr’s daughter, Kerri Gallaway, “The BID effort made our neighborhood unique. It brought residents, building Rosemarie E. Sansone ...... President and CEO Kristen Flanagan ...... Project Manager managing its Downtown properties and Beal’s son, Richard, running Perry’s owners, businesses and representatives of city government together around a Rose Boardman ...... Chief Financial Officer Anita Lauricella ...... Planner/Project Manager brokerage division. Both are fifth-generation members of the Perry family. “In vision of Downtown as a much better place. Our voices were heard, and they Steve Brookes ...... BID Clean & Hospitality Operations Manager Doug Meyer ...... Membership Services & Database Manager 2007, Rosemarie Sansone was a guest at the Perry table at the annual meet- continue to be heard at City Hall,” he said. “Now Downtown is a friendlier place David Ertischek ...... Communications & Social Media Manager Michael D. Testa, Sr...... Marketplace & Pedestrian Zone Operations Manager ing of the Boston Municipal Research Bureau, and conversation turned to to be. We have a board of 30 or more, and we’re all talking and united in our a new effort to form a business improvement district,” said Spurr. “Short- mission. That kind of communication never existed before.” 4 THE TRANSFORMATION OF DOWNTOWN CROSSING A REPORT FROM THE DOWNTOWN BOSTON BUSINESS IMPROVEMENT DISTRICT 5

QUESTION & ANSWER WITH STEVE BROOKES GETTING TO KNOW YOUR BID AMBASSADORS WHAT IS A BUSINESS Downtown Boston BID Budget: IMPROVEMENT DISTRICT? Annual Spending Steve Brookes oversees the Downtown Boston Business Improvement District Ambassador Program as the BID’s Clean & Hospitality Operations Manager. Brookes You led ambassador teams in spoke about this team of workers and the wide array of services they offer, from welcoming and assisting pedestrians to cleaning and beautifying the area. Q Santa Monica and Baltimore before coming to Boston. What are A Business Improvement District, or BID, is a des- the similarities and differences? ignated area in which commercial property own- ers choose to supplement baseline city services for Who are the ambassadors and more comfortable speaking Span- concerns by getting the right people to the benefit of district property owners, business- Q what do you look for when you ish, for example, he or she can call a the table. It’s really important for the All three cities are focused on hire a new member of the team? Spanish-speaking ambassador who BID to be able to respond quickly. Acustomer service and going people, workers, visitors, residents and students. can more easily give directions or above and beyond to create a clean Over the past 30 years, BIDs have been successful What we’re looking for when we supply other information. The ambassadors are known to and safe environment. The differ- in improving specified areas in more than 1,000 Ahire an ambassador is a person- Q go out of the way to help visitors, ence is that those two cities’ areas of communities across the United States. In New ality, because they are working closely How do the ambassadors co- including those who have lost belong- focus had already been developed, York City alone there are more than 70 BIDs. Most with people. We hire a wide range of Q ordinate their efforts with city ings. What are some of the more in- and I never got to see them trans- BIDs provide clean and hospitality services, public form. When I started in Boston the men and women from Boston and entities and property owners? teresting and valuable things the BID space upgrades, capital improvements, advocacy, BID was just starting its work. There , and they range in age ambassadors have found, and how do communication, special events and marketing. from the twenties to mid-sixties. Some The ambassadors are among many they find the owners? were still many street-level vacan- cies along with dirt and graffiti. The are part-time, some full-time employ- Awhose eyes are on Downtown, in- The purpose of a BID is to improve business con- ees; some are switching jobs, and oth- cluding property owners, residents, The ambassadors have returned transformation from March 2011 to ditions in a specific area, attract and retain busi- ers are getting a start in the work force. city agencies and transportation work- Afound money or checks totaling today is amazing. I have to go back to nesses, generate jobs and improve the quality They come to know the area and un- ers. If our ambassadors notice some- more than $200,000 altogether, includ- old photos to remind myself of how derstand what the BID is all about. thing or we receive information about ing individual checks for $50,000 and far we’ve come. Where there were of life. Commercial property owners within the a problem, they will reach out so we $100,000. They find many lost items parking lots or holes in the ground, district fund the BID, with contributions based All told, we have 10 languages spo- can set up a meeting with the appro- and go above and beyond to find the we now have residential towers. Now on each property’s value. An elected board of di- Steve Brookes Downtown Boston is the place to be. Oversees the Downtown Boston Busi- ken among our ambassadors, so we priate people and put a plan in place owner through their work. They as- rectors, representing property owners, retailers, It used to be you’d have people here in ness Improvement District Ambassador can communicate with visitors in to address the issue. The problems can sist people who can’t remember where non-profit organizations, and residents, oversees Program as the BID’s Clean & Hospitality their own languages. Our ambas- range from a broken gate or a missing they parked their cars, and they helped the daytime and it would empty out the BID. The Downtown Boston BID is a private at night, but now the area is bustling Operations Manager sadors carry walkie-talkies, so if an paver to a trash or public safety issue. a dog walker chase down a lost pet that non-profit organization with an annual budget of well into the evening. It’s great to be ambassador meets someone who’s We have the ability to quickly address had wandered over to Beacon Hill. $6.1 million. part of the team and see the amazing changes of the past five years. March 29 - April 10

CELEBRATING FIVE YEARS OF EXTRAORDINARY COMMITMENT CONGRATULATIONS GIVE YOUR CLIENTS THE BROADWAY EXPERIENCE Oxford Properties would like to extend its congratulations to the Downtown Boston Business Improvement District for their successful RIGHT HERE IN BOSTON growth within the last 5 years.

Oxford Properties, owner and manager of over 4 million square feet in the Boston area, is excited to be a part of the City’s growth and success of the Downtown Crossing revitalization.

Feb 2 - 14 Mar 29 - Apr 10

’s #1 Show of the Year! TIME Magazine

HAPPY ANNIVERSARY TO THE DOWNTOWN BOSTON BUSINESS Jun 14 - 26 Jul 5 - 17 IMPROVEMENT DISTRICT. BOSTON OPERA HOUSE Millennium Tower congratulates the visionaries of the Business Improvement District for five incredible years of success. We honor your revitalization efforts Corporate Entertaining Packages which have captured local, national and international media and investment and Employee Discounts Available attention. Thank you for your dedication to the great city of Boston, and for the www.oxfordproperties.com thriving downtown neighborhood that Millennium Tower is proud to call home. CONTACT US TODAY! [email protected] BroadwayInBoston.com/Groups 617.482.8616 6 THE TRANSFORMATION OF DOWNTOWN CROSSING 7

CREATIVE AGENCIES FINDING HOME IN DOWNTOWN

Downtown has become a hub for advertising and and design, digital marketing and advertising ser- public relations companies, because “creativity and vices to clients such as Pretzel Crisps, Narragansett innovation are inherent in its DNA,” said Arnold Beer, Paint Nite and The Lawn on D through offices Worldwide Global President Pam Hamlin, citing in Boston and New York. William Filene and his innovative department store concept and Daniel Burnham, the architect of She finds the new location ideal in terms of trans- that Downtown emporium. portation and overall environment.

In August 2014, Arnold Worldwide, a global creative “We are a service business, and it’s important that agency headquartered in Boston, moved its office our clients and prospective clients can get to our from the Back Bay to Downtown Crossing, where Pam Hamlin Marlo Fogelman offices quickly and conveniently, whether they’re Arnold, parent company Havas and their hundreds coming across town, from the airport or from of employees became the first major tenants in the 10 ,” says Fogelman. In terms of location, the company has come full cir- Summer St. building that once housed Filene’s. The re- cle in its return to the Downtown Crossing area; an furbished Burnham Building is now home to Havas “All of us, especially the former New Yorkers on earlier incarnation was next door at 101 Arch St. Village Boston, a collaborative workspace shared by my team and our colleagues up from the Man- Arnold, Havas Media, Havas Edge, H4B and Havas hattan office, love the bigger city feel we get here “We’re just thrilled to be in this area of the city,” she said. PR. Arnold has nine other offices around the world in Downtown,” she says. “We have easy access via “I can’t wait to see how it evolves over the next few years.” and delivers services across all communication touch public transportation and a plethora of restau- points for its clients, including advertising, digital, pro- rants, bars, lunch spots and coffee shops. The motions, direct, design and branded content. EASY ACCESS & BIG-CITY opening of Roche Bros. was huge, and we’re all ATMOSPHERE excited to see what else will come as the neighbor- “SEEING THE POSSIBILITIES” Marlo Fogelman also had offices in the Back Bay hood continues to evolve.” “In the business we’re in, it’s about seeing the and thought she’d remain there when her growing possibilities,” said Hamlin, recalling her first visit integrated marketing firm outgrew its office space She also appreciates the impact of the Downtown to what was then a gutted structure. Arnold lead- in 2013. Fogelman was ready to settle on a lease Boston Business Improvement District. ership had looked at more than 25 other sites, but when her broker told her that she could get much “we walked in and it just felt right.” more for her money in Downtown Crossing. “The BID really goes out of its way to help busi- nesses, and they’re always open to out-of-the box Hamlin now works in a thoroughly modern setting, “He showed me the third floor at 38 Chauncy St., ideas, so it truly feels like we’re part of a bigger but one that maintains the feel of the Burnham Build- and the rest, as they say, is history,” says Fogelman, community here, which only further adds to our ing’s original architecture. “You walk off the elevator principal of the award-winning marlo marketing appreciation for our new home.” and say: Wow,” said Hamlin. public relations firm, which also offers branding

DOWNTOWN IS LOOKING GREAT! Congratulations and Thank You TO THE DOWNTOWN BOSTON BID ON ITS 5 TH ANNIVERSAR Y Jack Spurr President of A.W. Perry with BID Ambassador John Blanchette

Real Estate Investment, Development and Management 20 Winthrop Square, Boston, MA 02110 ESTABLISHED 1884 AWPERRY.com • 617.542.3164 8 A REPORT FROM THE DOWNTOWN BOSTON BUSINESS IMPROVEMENT DISTRICT 9

Street-Level Restaurants/Retailers/Services Opened In BID Since 2010 Street-Level Restaurants/Retailers/Services Opened In BID Since 2010

16 22 20 17 20 23 DOWNTOWN BOSTON RETAIL MAP

RETAIL FOOD & DRINK SERVICES ATTRACTIONS, THEATERS, & HOTELS 2010 2011 2012 2013 2014 2015 Source: Downtown Boston BID research DOWNTOWN CROSSING PEDESTRIAN ZONE 10 WORKINGTHE TRANSFORMATION TO OF MAKE DOWNTOWN DOWNTOWN CROSSING A PLACE PEOPLE WANT TO BE . . . WORKING TO MAKE DOWNTOWNA REPORT FROM A THEPLACE DOWNTOWN PEOPLE BOSTON BUSINESS WANT IMPROVEMENT TO DISTRICT BE . . . 11

BEAUTIFUL

2011 2012 2013 2014 2015

Ground Planters 43 43 29 36 77

Hanging Baskets 400 565 565 514 575

Holiday Wreathes 400 520 520 420 420

Downtown Boston BID research

CLEANING

2011 2012 2013 2014 2015

Trash Removed (lbs.) 73,860 191,738 125,017 113,616 119,441

Graffiti & Stickers Removed 2,186 2,248 2,794 2,393 1,924

Downtown Boston BID research

WELCOMING

2011 2012 2013 2014 2015

Hospitality Assists 57,716 44,673 53,593 74,285 106,130

BID Maps Distributed 2,263 8,658 12,049 16,177 28,805

Downtown Boston BID research

www.downtownboston.org www.downtownboston.org 12 THE TRANSFORMATION OF DOWNTOWN CROSSING A REPORT FROM THE DOWNTOWN BOSTON BUSINESS IMPROVEMENT DISTRICT 13

RESIDENTIAL GROWTH TECH CORRIDOR CONVENIENCE TO WORK AND PLAY MAKES DOWNTOWN FAMILY-FRIENDLY “THE NEW DOWNTOWN CROSSING OFFICE ENVIRONMENT”

Living Downtown gives the Cowins Now the family of four delights in the no car seat to strap the children into, just project in Los Angeles for Fidelity, The Downtown Crossing neighborhood, or DTX, “There’s an influx of tenants looking for space where tive,” said Murray. “Downtown Crossing has more family time than most Bostonians pleasure and convenience of city living. an elevator ride or walk down the stairs. where he previously worked. continues its transformation and has become the transportation is of utmost importance, as well as come so far in the last five years, it’s amazing. trying to balance work and child-rearing. “People say to us: You don’t have a place to be in Boston. amenities that can help companies win the ‘war for tal- There are so many buildings, and there’s so much yard. But the is our “We’re not isolated in a house,” said “At the time there were a lot of analogies ent’,” said Godoff. “We have worked hard to create the opportunity for companies to locate. It’s much “Most days we have breakfast, lunch yard,” said Bill, who is pleased that his April. “We’re outside where we run between Boston and LA: no supermar- Synergy Investments, the owner of nine office build- collaborative type of environments within our build- easier to recruit people.” and dinner together—at least one of children experience the diversity of into friends all the time.” ket, nothing happening after five,” he said. ings within the Downtown Boston Business Improve- ings that foster the growth the Downtown Crossing us is home with the children at meal- the city every day. ment District, the BID neighborhood, is one of the area is experiencing.” Encouraged by the success of the Downtown Bos- time,” said Bill Cowin, who commutes Bill, who serves as treasurer of the Cowin soon saw that BIDs in LA were strong players behind this magnetic force for creative ton Business Improvement District’s vision for the by elevator from his home overlooking When it’s time for story time at the Bos- Downtown Boston Business Improve- the go-to organization for developers companies and talent in the historic heart of the city. Check out the roster of Synergy Investments’ tenants future and tangible neighborhood enhancements, the Boston Common to his real estate ton Athenaeum or a stroll to the Frog ment District, was first introduced to seeking resources to support their in the lobbies: SimpliSafe, Skyword, iFactory, The Full- Synergy Investments continues to create address- office in the same building. His wife, Pond for a winter skating lesson, there’s the BID concept while working on a plans. “What began in 2012 with the addition of a few new- bridge Program, Yahoo!, Vendini, Social Finance, Fly- es where innovative companies gather today’s April, is steps away from Equinox on age tenants to the area has transformed today into an wire, SiteSpect and many more. sought-after talent, helping to establish Boston’s Avery Street, where she teaches pre- and With his positive view of the power of impressive ‘tech cluster,’ with many companies relo- reputation as a world-class city in a global market- post-natal exercise classes. a BID, Cowin, who had been a mem- cating to DTX from Seaport and Cambridge,” said Skyword, which creates digital content for its clients, place. ber of the Downtown Crossing As- Matthew Godoff, director at Synergy Investments. moved from the to 38 Chauncy St. Cowin has lived Downtown since 2002. sociation, quickly got involved when in July 2015. “I cut everyone’s commute by 20 percent New residences and outstanding restaurants, cou- He and April upsized from a one- to a the campaign to create a BID took off Synergy Investments, founded in 2003 by David by moving to Downtown Crossing,” said Rob Murray, pled with the transformative addition of a Down- two-bedroom condo when their daugh- more than five years ago. From there Greaney, President, is transforming the interiors Skyword’s president. town supermarket and occupancy costs that are ter, Coco, was born nearly five years ago. he was asked to join the board and was of some of Boston’s most historic boutique office competitive with the other favored Boston-area recently elected treasurer. buildings into spaces designed for today’s -- and “Going to restaurants or to work out – it just business neighborhoods, make Downtown Cross- As their parents prepare for the day, tomorrow’s – work, live and play workforces. makes everyone’s life easier and more produc- ing a winning place in a great city. Coco and her 1-year-old sister, Willow, “I think it’s helpful to have a resident cavort around the family living room, in a business group,” said Cowin. Synergy has created a welcoming environment for a “Roche Bros. was a game changer, and there are which overlooks the Boston Common. constellation of technical firms to foster the creative a number of new restaurants and amenity retail He brings to the table the perspectives ideas, products and services they imagine and market. stores that this type of resident and employee base A photograph of their parents’ wed- of a family man and a businessperson demands,” said Godoff. ding hangs on the wall. Look closely, who values the addition of a Down- Just take a walk. Synergy properties include 101 and you can see that the Cowins are town supermarket just as much as he Summer St., 100 Franklin St., 294 Washington St., “The BID has been a huge part of making this hap- dancing in the nearby Boston Opera appreciates that everything he needs and a block of contiguous buildings along the Sum- pen and helped transform the area,” said Godoff. House, where Bill proposed to April to run a business is in walking dis- mer Street corridor, which includes 55, 71-77, and Synergy credits the Downtown Boston BID with and where they returned for their From right-to-left: Downtown Boston BID Treasurer Bill Cowin, April tance—the bank, post office, places to 87 on Summer St. and 38 Chauncy St., owned in being an essential partner. wedding reception. Cowin, Willow Cowin (seated on April’s lap), and Coco Cowin. meet clients for lunch and more. partnership with DivcoWest. David Greaney Matthew Godoff

Residential Renaissance: Downtown Area Housing Growth (Including Dormitories), 2000-2015

2000-2002 2003-2005 2006-2008 2009-2011 2012-2014 2015

Ritz-Carlton Residences Piano Row Residence Colonial Building 37-43 Temple Place Liberty Tree Lofts Hall Residence Hall (1-3 Avery St.) none 16 Apartment Units (630 Washington St.) 368 Condo Units, Opened 2000 Emerson College Emerson College Opened 2012 40 Apartment Units, Opened 2015 554 Dormitory Beds, Opened 2006 372 Dormitory Beds, Opened 2009

Grandview 45 PROVINCE Hamilton Crossing AVA Theater District (165 Tremont St.) (45 Province St.) (8 Winter St.) (45 Stuart St.) 63 Condo Units, Opened 2006 137 Condo Units, Opened 2009 48 Apartment Units, Opened 2013 404 Apartment Units, Opened 2015 PROUDLY

Equity Residential 21-27 Temple Place Millennium Place 44 DELIVERING (660 Washington St.) 6 Apartment Units (580 Washington St.) 14 Apartment Units 420 Apartment Units, Opened 2007 Opened 2010 265 Condo Units, Opened 2013 Opened 2015 Ambassador Services for the 10 West St. Kensington Residence Hall Residence Hall Millennium Tower (665 Washington St.) (1 Franklin St.) Downtown Boston Suffolk University Suffolk University 385 Apartment Units, Opened 2013 269 Dormitory Beds, Opened 2008 197 Dormitory Beds, Opened 2010 442 Condo Units, Opening mid-2016 Looking for more BID since 2011!

Paramount Center Fidi Downtown 17-33 Winter Street Real Estate news? Residence Hall (103 Arch St.) 27 Apartment Units Sign up for Real Estate Inc. today and join thousands of Emerson College Providers of 18 Apartment Units, Opened 2013 Opening mid-2016 subscribers following the real estate economy in your 260 Dormitory Beds, Opened 2010 area. Our expert reporters will help you stay informed Cleaning, Hospitality, on the latest real estate news, information and insights 29-35 Temple Place Radian about the people behind the deals. Safety Ambassador 44 Apartment Units (120 Kingston St.) Opened 2011 240 Apartment Units, Opened 2014 bizj.us/1ki5zs Services to more than 70 Districts Fox Residences (407 Washington St.) across the nation. 14 Apartment Units, Opened 2014

Winter Place Residences (1-3 Winter Pl.) 6 Condo Units, Opened 2014

Sources: Boston Redevelopment Authority, City of Boston Assessing Department 14 THE TRANSFORMATION OF DOWNTOWN CROSSING A REPORT FROM THE DOWNTOWN BOSTON BUSINESS IMPROVEMENT DISTRICT 15 TECH CORRIDOR HIGH-TECH GROWTH THE NEWEST “COOL PLACE” FOR TECH FIRMS (START-UPS & ESTABLISHED FIRMS) Christina Luconi has news for those Cuddyer. “For companies looking for aging director. “People building small who think Kendall Sq. is the only place raw space at a reasonable price, Down- companies don’t know where their cli- IN BID AREA: 2011-2015 for tech companies: “If there’s no space town is really attractive. And through ents are coming from. Small companies there, we’ll create the next cool place to the work of the BID and city agencies, want to be Downtown,” whereas large b e .” the district has regained its vitality and companies like EMC want campuses. SiteSpect website optimization thus appeals to the tech sector.” founded 2004; moved And for Luconi, chief people officer of “With the Orange, Red and Green lines to 10 Milk St. in 2011 Rapid7, that place is 100 Summer St. in “We’re a growing young company, and and the commuter rail nearby, you’re Downtown Boston. our former space at the Prudential five minutes away from public trans- 2011 Cayan Center didn’t really suit us,” said Luco- portation anywhere you’re located in (former Merchant 2 Rapid7 is a leading provider of security Warehouse) Corey Thomas ni. “We could create the perfect design the district,” said Cuddyer. “That’s im- data and analytics solutions that enable payments technology President & CEO, Rapid7 for ourselves at 100 Summer, and that’s portant when you’re hiring people right organizations to implement an active, founded 1998; moved been a fantastic benefit to our culture.” out of college who live in Brighton, to 1 Federal St. in 2011 analytics-driven approach to cyber se- Cambridge or Somerville.” curity. Rapid7 works with more than The district’s amenities—including 4,400 organizations across 90 coun- restaurants, bars and residences—help MAKING CONNECTIONS tries. The company’s solutions “collect, to provide a good work-life balance, RaizLabs Gayshan pointed out that “tech is digital app. contextualize, correlate and analyze the according to Cuddyer. BEAM about connections,” and there are a lot developer security data its customers need to dra- founded 2003; interactive marketing of innovators in the Downtown area. matically reduce their threat exposure “If you’re working at an early-stage moved to 50 Milk St. founded 2010; moved to company, you’re working long hours,” in 2012 24 School St. in 2012 and detect compromise in real time.” “The interesting thing in this neighbor- he said. “When you get out at 10 or hood is the evolution,” he said. 2012 Punchey A portion of Rapid7’s engineering 10:30 p.m., you want a place to hang Cambridge Semantics mobile payments 4 talent is in Kendall Sq., but when the out with your friends or co-workers.” “The name ‘Downtown enterprise analytics/ founded and moved to growing firm relocated from the Pru- Luconi noted that other tech compa- data management 31 State St. in 2012 dential Center more than a year ago, it nies are coming in to the district. Crossing’ shows that it’s founded 2007; involved its sales and marketing teams been a place of innovation moved to 141 Tremont St. in 2012 in the decision making about where the “Together, we are for a long time.” headquarters would be. The firm was supporting the broader Rory Cuddyer looking at Kendall, the Seaport District The building where Alexander Gra- Tremor Video Nansuni Mobee Pandemic Labs The City of Boston’s first Startup Manager and Downtown. tech community in a way ham Bell invented the telephone is in video marketing cloud storage crowd-sourced analytics social media marketing that works for all of us.” this area.” founded 2005; moved to 87 founded 2009; moved to founded 2011; moved to founded in 2007; moved to 77 Summer St. in 2013 101 Arch St. in 2013 45 School St. in 2013 Summer St. in 2013 WORK-LIFE BALANCE He noted that, as Kendall Sq. has NURTURING STARTUPS One Mighty Roar Kinvey Bolt Innovation Cortex (Pandemic Labs spin-off) “Hands down, people wanted to be in changed, it has more people and fewer Many of those companies are being product engineering mobile app developer startup incubator social media marketing this area, primarily because of the ease cars. Gayshan sees that in Downtown’s 2013 founded 2008; moved to 87 founded 2010; moved to 99 founded 2012; moved to 110 founded 2013; based at 77 nurtured at Cambridge Innovation 12 of commuting to Downtown and its future as well. Summer St. in 2013 Summer St. in 2013 Chauncy St. in 2013 Summer St. with Pandemic Labs business district,” said Luconi. “They Center’s Boston facility, which opened also like the easy access to restaurants at recently at 50 Milk St. Cambridge In- “There’s less activity in the parking Robin (One Mighty Roar spin-off) Wanderu Black House & Co. Mustbin lunchtime and after work and the short novation Center, or CIC, provides and garages, more public transportation, workplace logistics management bus and train travel booking coworking space for start-ups mobile data storage/security manages office space for startups, han- founded 2011; based at 87 founded 2011; moved to founded and opened in 2013 founded and moved to 76 walk to the Waterfront.” walking and bikes. Where people live Summer St. with One Mighty Roar 80 Bedford St. in 2013 at 44 School St. Summer St. in 2013 dling their logistics so they can focus and work is changing.” Both new and established tech firms on their businesses. It has four loca- Winsper GSN Games LevelUp are converging on Downtown Boston, tions here and abroad housing firms Mayor Marty Walsh is tuned in to marketing analytics video game developer Mobile payments according to Rory Cuddyer, the city of ranging in size from one to more than the potential of a new tech corridor founded 2002; moved to 101 founded 1999; moved to 100 founded 2008; moved to 101 Arch St. in Boston’s first startup manager. 30 staff members. in Downtown Boston and has done Arch St. in 2014 Sumer St. in 2014 2014 a “tech walk” through the district to “As the started to Rapid7 CIC Boston Ground Signal “The fundamental reason for being listen to what the startups have to say IT security startup incubator Stas Gayshan become more developed, larger com- Downtown is the transportation net- (former CO Everywhere) about what’s working for them and 2014 founded 2000; moved to 100 founded in 1999 in location-based social media research CIC Managing Director panies came in and rents went up,” said work,” said Stas Gayshan, a CIC man- what could be better, said Cuddyer. Summer St. in 2014 Cambridge; expanded to 50 founded 2011; moved to 36 Bromfield St. in 9 Milk St. in 2014 2014 Carbonite online, cloud, and hybrid Locately Downtown Boston Market Trends, 2011-2015 server backup location analytics Coalition coworking space for start-ups 2011 2012 2013 2014 2015 5-Year Trend or Average founded 2005; moved to founded 2008; moved to 65 Lafayette City Center in 2014 Franklin St. in 2014 founded and opened in 2014 at 101 Arch St. Assessed Value of BID 7.3% Average Commercial Real Estate $4.597 Billion $4.670 Billion $5.066 Billion $5.386 Billion$6.287 Billion Sonos Skyword Salsify Annual Increase (approx. 650 parcels) wireless audio devices content strategy e-commerce engineering founded 2002; moved to founded 2010; moved to 38 founded 2012; moved to 1 Winthrop Sq. in Lafayette City Center in 2015 Chauncy St. in 2015 2015 Vacancy Rate (Office 1.44% Average Space, All Classes) 15.9% 11.7% 11.8% 11% 8.7% Annual Decrease ezCater Quantopian Maxwell Health online catering management financial analytics online insurance management Average Asking Rent 2015 founded 2007; moved to 101 founded in 2011; moved to founded 2012; moved to 101 Tremont St. in 5.18% Average Arch St. in 2015 100 Franklin St. in 2015 2015 9 (Office Space, Per Sq. $44.48 $45.41$48.26 $52.09$56.02 Ft., All Classes) Annual Increase Jana Mobile Datadog BeaconsInSpace Average Occupancy mobile app marketing cloud data & infrastructure shared networks for apps Rate For Downtown founded 2009; moved to 101 founded 2011; moved to 33 founded in 2014 and opened at 533 79.5% 79.5% 81.8% 83.1% 83.48% 81.48% Arch St. in 2015 Arch St. in 2015 Washington St. in 2015 Area Hotel Rooms

SOURCES: City of Boston Assessing Department; JLL Office Statistics: Downtown Boston, Q4 2011-15; Boston Redevelopment Authority “Hotels In Boston Powerpoint,” 9.23.14; Sources: Boston Business Journal, CoStar, BetaBoston, BostonStartUpsGuide.com. All information was checked Pinnacle Advisory Group. for accuracy in late December 2015. 16 THE TRANSFORMATION OF DOWNTOWN CROSSING

Supporting the Downtown Boston BID and helping Supportinga great the neighborhood Downtown becomeBoston evenBID betterand helping a great neighborhood become even better

100 Boston, MA | 617.204.9506 | synergy-inv.com 100 Franklin Street Boston, MA | 617.204.9506 | synergy-inv.com