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Podcast Pitch Bell 01 THE PODCAST OF THE GLENN GOULD FOUNDATION THE GOULD STANDARD SPONSOR AND SUPPORTER OPPORTUNITIES THE GLENN GOULD FOUNDATION: TRANSFORMING THE WORLD THROUGH THE ARTS The Glenn Gould Foundation celebrates artistic heroes who exemplify the transformative impact of art on society and the human condition. We honour Glenn Gould’s spirit and legacy by celebrating innovation and excellence, promoting creativity, and transforming lives through the power of the arts. We connect Gould’s rich legacy and his inspiring work to current and future artistic heroes. We leverage his legacy in music, culture, and technology for the next generation of artists and innovators. The Gould Standard, our new arts and culture podcast, is the latest expression of our mission to enrich the lives of people everywhere with the transformative power of art. Glenn Gould was always at home in the studio. OVERVIEW OF THE GOULD STANDARD The Gould Standard is a long-form, visually rich conversational podcast about the arts, culture, and contemporary society. We talk with artistic heroes working to create a more inclusive and mindful world, hear their incredible stories, and get to know what makes them tick. The inspiration for the podcast is Glenn Gould and his legend, which continues to resonate globally today. In each episode we explore the lives, passions and works of our brilliant guests. Our featured guests are as diverse and universal as the arts themselves, representing a wide range of fields, nationalities, and lived experience, including musical composers and performers, painters, poets, filmmakers, actors, dancers, broadcasters, and more. Click here to listen to The Gould Standard. THE GOULD STANDARD BRAND The Gould Standard will be effectively and powerfully branded across the various social media platforms of the Foundation, and those of its guests and other supporters. It will be known for its consistent format, its knowledgeable and articulate hosts, and its professional production and post-production. THE AUDIENCE Audience expectations are high, and The Gould Standard will satisfy our viewers’ and listeners’ demand to be entertained, engaged, absorbed, moved and enlightened. At the heart of every episode will be the power of stories to transport our audience into the hearts and minds of some of the world’s most creative and amazing people – all of whom create new worlds for a living. PRODUCTION AND DISTRIBUTION OF THE PODCAST The conversations will be conducted via video link and will be posted to major podcast distributors, including Apple and Spotify, as well as to the Foundation’s YouTube channel, website, and other social media platforms. Click-worthy short excerpts will be posted separately through our various social media platforms. We will leverage the extensive social media followings of our guests. OPPORTUNITIES FOR SPONSORS AND SUPPORTERS We invite sponsors and financial supporters of The Gould Standard. We would be delighted to discuss sponsorship and support opportunities, including these and other branding and marketing benefits: Sponsors and supporters of The Gould Standard will be 1 acknowledged prominently during each podcast. Sponsors and supporters of The Gould Standard will be celebrated on 2 our website and across our various social media platforms. Sponsors and supporters of The Gould Standard will be thanked publicly whenever and however we thank our donors and supporters – including our concerts, symposia, in material developed for our 3 other programmatic initiatives, and during the announcement and special events surrounding our signature initiative, the awarding of the $100,000 Glenn Gould Prize. PROGRAM FORMAT “Tell Us a Story” – Guest tells a 2-4 minute story, 1 Introductory audio logo. which can be made up, true, elaborate or simple. Emphasizes that story-telling lies at the heart of the podcast. 2 Podcast video logo-animated graphic. Interviews will mostly be remotes – conducted via Quick formula introduction, program, host(s), sponsor 8 Zoom. There will be a continuous emphasis on 3 recognitions, donation pitch, encouragement to Like, quality audio and visuals. Share, Subscribe. Post-production will allow image and video clip 4 Guest introduction. 9 drop-ins to illustrate guest’s work, the points Guest hosts – rotating on occasional basis, but series they’re making, etc. 5 host will be featured in every podcast to establish Wrap-up. Thought of the day, question inviting branding / recognition / consistency. audience response, donation solicitation, a request Distinctive graphics. 10 to Like, Share, Subscribe – credits feature GGF 6 website, social media handles and sponsor / supporter recognition. AMONG OUR FIRST EPISODES PETULA CLARK 1 • Iconic pop singer, actress, leader of the British Invasion before the Beatles. • Stories from her early life, including her first experiences in radio during World War II, and her early film career. • How she led the British Invasion, collaboration with Tony Hatch, and the Downtown phenomenon. • Harry Belafonte “scandal,” role in the John Lennon / Yoko Ono sit-in. • Parallel career as French-language chanteuse, relationship with Quebec, Hollywood career, Broadway and West End career. • Thoughts on Glenn Gould and his love of her music. 2 CORY DOCTOROW • Science fiction writer and blogger. • Born in Toronto, now living in LA. His influences and interest in information technology, the internet, and science fiction. • Commitment to open-source models and sharing of information, and related challenges. • The future of science fiction in a potentially dystopian reality. • Graphic novels vs. traditional books. • Is privacy a nostalgic illusion … does anybody care? • Responsibility of the artist as truth-teller. Inspirations, lessons and warnings from Gould’s ideas on the technological future. 3 CÉCILE MCLORIN SALVANT • Meteoric rising star jazz vocalist. • 3 Grammys for Best Jazz Vocal Album. • Winner of a MacArthur “Genius Grant.” • Born in Miami of a Haitian father and French mother. • Talking about her origins, early ambitions to be an operatic soprano, discovery of jazz, development of her personal style. • Thoughts on Black Lives Matter: what led to this moment in time, and potential new ways forward. What role will musicians and other artists have in the social and power shifts going on around us. NYLA INNUKSUK 4 • Inuit filmmaker/digital content creator. • Introduction to her family lineage in the arts, early life and education. • Memories of growing up in Iqaluit. • Introduction to her work, involvement in Virtual/Augmented Reality, gaming, preservation of the Inuk language. • Her previous films and her upcoming first feature-length sci-fi film. • Engagement with other Indigenous artists, including A Tribe Called Red, Susan Aglukark, Tanya Tagaq. • The power of story in her tradition. • Lessons learned from the pandemic and Black Lives Matter. 5 TATIANA MASLANY • Born in Regina, now living in Toronto and LA. • A shape-shifter, and one of the most recognizable actors working today. • She rose to global fame and earned a cult following playing multiple cloned “sisters” in Orphan Black. • Starring roles in Woman in Gold, Grown Up Movie Star, Perry Mason, and other film and TV features. • Winner of numerous awards, including Primetime Emmy, Critics’ Choice Television, Sundance Film Festival, Canadian Screen, Constellation, ACTRA 6 VIGGO MORTENSEN • Hollywood actor, director, publisher, poet, painter, musician. • Early experiences in South America, Denmark and upstate New York; Canadian roots; love of the Montreal Canadiens. • The gradual career climb, and the Lord of The Rings breakthrough. Working on projects on a monumental scale. • Maintaining independence and avoiding typecasting. Founding of Perceval Press, mission, goals. Serial vs. multi- tasking work. • Collaborations with David Cronenberg. • Work in non-English films. Preparation and research for roles, and the lasting impact on his life. The “Green Book” film and controversy. • Glenn Gould Prize jury and encounter with Jessye Norman. Political activism and views. Directorial debut of the film Falling. FUTURE GUESTS OF THE GOULD STANDARD INCLUDE: VIOLINIST HILARY HAHN E. D. FAULKIN FANTASY WRITER NEIL GAIMAN PASSION MEETS PERFECTION WORKING THROUGH TRAUMA CREATOR OF WORLDS • A three-time Grammy-winning • Self-taught classical pianist and prolific • Gaiman has written best-selling books violinist, Hilary is universally loved for composer who resides in the United for adults and children, comics, graphic the beauty, lyricism and intensity of her States Pacific Northwest. novels, hit TV and film screenplays. playing, and her ingenious • After a childhood of abuse, neglect and From American Gods to Coraline, he programming, inspiring fans the world running away to be with his father at has made an indelible contribution to the over. an Indigenous community in British dreamscape of our times. • Her 25 albums and international Columbia, Faulkin became a homeless • In 2017, he became a Goodwill concerts have garnered accolades and “street kid.” There he accidentally Ambassador for UNHCR, the UN won her renown as one of the greatest encountered the music of Beethoven, Refugee Agency. He is listed in the violinists of all time. which transformed his life. Dictionary of Literary Biography as one of the top ten living post-modern writers. NEXT STEPS We look forward to working with sponsors and supporters of The Gould Standard to leverage our outstanding content and compelling podcast guests, with appropriate thanks, celebration, and branding opportunities. The Gould Standard went live in October 2020. Click here to subscribe. Brian Levine Executive Director The Glenn Gould Foundation.
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